Advertising

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  • On The End of Apps (as we know them)

    Only Dead Fish
    Neil Perkin
    30 Jul 2015 | 5:36 am
    A while back Tom Goodwin wrote a great Techcrunch piece (the one with that opening line about Uber, Facebook, Alibaba and AirBnB that has been so frequently copied/quoted ever since), talking about how our relationship is increasingly shifting from the creators of products and even services to software interfaces that have become the new mediators.  A new breed of rapidly growing company (like those mentioned above) that are 'indescribably thin layers that sit on top of vast supply systems (where the costs are) and interface with a huge number of people (where the money is)'.  This…
  • Abs on Amazon

    Whitehouse Post » Blog
    Frank Collective
    13 Jul 2015 | 7:19 pm
    Amazon is hosting Men’s Fashion Week and abs are trending. Join Samantha Bee in Robert Geller’s studio to take a gander and get the inside scoop on Amazon Men’s Fashion Week with David Rothstadt cutting, Carbon coloring and Daily Show writer/producer/director Miles Kahn via Hudsun Media in the director’s chair. The Plight of the Male Model—hitting the runways this week via Amazon Fashion. Check it out on Huffington Post, Creativity & Jezebel!
  • Google Speaks Out: Should You Ask For Links? by @linkbuildingjon

    Search Engine Journal
    Jon Ball
    30 Jul 2015 | 4:05 am
    There are many people who think that Google doesn't want you to do link building. Here's why they're wrong.The post Google Speaks Out: Should You Ask For Links? by @linkbuildingjon appeared first on Search Engine Journal.
  • 35 Bill Cosby Accusers in 1 Powerful Photo

    The Denver Egotist RSS Feed
    The Denver Egotist
    27 Jul 2015 | 8:29 pm
    National 35 of Bill Cosby's more than 40 accusers have united for a stunning New York Magazine cover photo and article that collects their accounts and paints a picture of who this man really is. Read the article here.
  • How Videos are Changing Recruitment

    TellyJuice | Creative Video Production
    Emma Baxter
    25 Jun 2015 | 5:12 am
    Technology has made a huge impact on recruitment; from online job boards to the huge popularity of LinkedIn and Skype for headhunting and interviews. Video has had a large part to play in the recruitment revolution, and has been used to varying levels of success at different stages. While video CVs might not be quite... The post How Videos are Changing Recruitment appeared first on TellyJuice | Creative Video Production.
 
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    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    Katie Richards
    30 Jul 2015 | 11:38 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    Tim Nudd
    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    Tim Nudd
    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    Angela Natividad
    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    Katie Richards
    30 Jul 2015 | 8:01 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
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    Adrants

  • Study: 98% of Real-Time Marketers Report Positive, Measurable ROI

    22 Jul 2015 | 10:21 am
    Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing. Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase…
 
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    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:48 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:11 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
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    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:38 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:01 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
 
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    Adweek : Television

  • Destination America Tries to Scare Up Viewers With a Live Exorcism

    30 Jul 2015 | 11:17 am
    Discovery may have gotten out of the outlandish-TV-stunts business, but its sister networks didn't get that memo. Destination America will televise what it's calling the first live exorcism in U.S. history, airing Exorcism: Live! on Oct. 30. A house, not a person, will be the subject of the exorcism, which will take place at the same suburban St. Louis home where an exorcism was performed on Roland Doe in 1949. That event inspired William Peter Blatty's 1971 novel The Exorcist and its iconic 1973 film adaptation, which starred Linda Blair. During the telecast, paranormal…
  • Tips for Great Brand-Creator Partnerships From One of YouTube's Biggest Stars

    30 Jul 2015 | 6:33 am
    RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers, it has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Freddie Wong says there are a few things brands and creators need to know before getting into bed together. We caught up with Wong at VidCon in Anaheim, Calif., last week. He shares practical advice for brands and YouTubers in the video above: "If it doesn't feel organic to the audience, you gotta trust your gut." We also challenged…
  • Rosanna Pansino's 5 Tips for Being a Successful YouTuber

    29 Jul 2015 | 10:43 am
    Rosanna Pansino can whip up a tiramisu, top off (and then taste) a mystery pizza, and bake a Captain America cake, all while building a loyal foodie following. And she's done it to the tune of 4.3 million subscribers to her YouTube channel. Pansino is also about to release her first book, The Nerdy Nummies Cookbook, which promises "sweet treats for the geek in all of us." We caught up with Pansino at VidCon, where she gave us five tips for being a successful YouTuber.
  • Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot

    29 Jul 2015 | 8:17 am
    When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo Screen saved Community, and Netflix revived Arrested Development—and in September, it will bring back Longmire, which A&E said had aged out of its demographic. Now, Amazon has joined the fray, acquiring Sneaky Pete, a drama pilot executive-produced by Bryan Cranston. CBS passed on the show in May when it set its 2015-2016 schedule. The Sneaky Pete pilot will be available to all Amazon customers,…
  • How Horizon Media's New Specialty TV Practice Will Help Advertisers

    29 Jul 2015 | 6:00 am
    As its advertising clients grapple with the latest television advances, from programmatic to addressable, Horizon Media is offering them a lifeline. The media agency has launched HorizonAdvanced—a specialty practice within its national television activation team—that will be focused on vetting and innovating advanced TV, programmatic television, addressable and data-infused linear buying options for its clients. "It was too much for our standard buyers to take on their plate to investigate this whole new world, so we created this dedicated team to handle addressable TV, what…
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    Adweek : Technology

  • Is Twitter to Blame for an MLB Player Crying on Live TV During a Game?

    30 Jul 2015 | 10:09 am
    One of the most bizarre events in the recent history of Major League Baseball occurred last night, and many people feel social media is to blame. The New York Mets lost to the San Diego Padres 7-3, but the outcome of the game seemed like an afterthought in the bigger picture. The game will be remembered for an iconic moment when social media directly impacted a sporting event as it played out on live TV. The drama started in the early afternoon, hours before the scheduled first pitch. ESPN's Adam Rubin sent the following tweet: #Mets still working on a deal that apparently would really…
  • Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders

    30 Jul 2015 | 8:01 am
    Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as well as Windy City eateries like Ditka's, Al's Beef, Star of Siam, and Wishbone. "It's an indefinite promotion," Groupon spokesperson Nicholas Halliwell said. "For right now, the restaurants are doing the deliveries, but we do plan to offer delivery fulfillment services at a later date." The development comes after the company's six-week-old acquisition of…
  • It Wasn't an April Fools' Joke: Amazon Dash Buttons Are Available Now for $5

    29 Jul 2015 | 3:23 pm
    Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each. Eighteen brands are offering the buttons, which let consumers place them around the house, press the button and instantly re-order products like toilet paper and coffee. The small, plastic buttons are wired to the Amazon Prime smartphone app, allowing users to control purchasing restrictions, such as quantity, while stocking up on Gatorade, Gerber, Tide, Huggies, Kraft, Glad and other products. The buttons were first announced March 31, prompting many to wonder if they were an early…
  • Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

    29 Jul 2015 | 2:12 pm
    Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most revealing numbers showing why Facebook is dominating the mobile-ad market while Twitter continues to struggle. Facebook just announced its quarterly results, which beat expectations, with $4.04 billion in revenue and $719 million in profits. Ad revenue was up 43 percent over last year to $3.83 billion. "This was another strong quarter for our community," CEO Mark Zuckerberg said in the earnings…
  • Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

    29 Jul 2015 | 1:29 pm
    Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis. Noto revealed the hiring plan Wednesday during his company's second-quarter earnings report, which underscored an ongoing problem with attracting new users that has spooked investors. It will actually be Twitter's first CMO, as the company's marketing duties had previously been handled by execs with different titles. At any rate, the CMO's primary task will be to attract new eyes to the platform,…
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    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:46 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:09 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
 
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    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:37 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:00 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:46 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:09 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Quiz: Do You Recognize These Old Airline Logos?

    30 Jul 2015 | 11:46 am
    For many, summertime means jet-setting across the country—or, if you're lucky, the world. So, while you're waiting to board your next flight, kill some time by putting your airline-logo knowledge to the test.  
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

    30 Jul 2015 | 8:09 am
    Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also does damage to city buildings, sidewalks and more. But San Francisco Public Works has come up with a solution to discourage public relief because the threat of a $500 fine just wasn't cutting it. The answer for the city is walls coated in hydrophobic paint. When someone goes to pee on one of the nine coated walls, the paint splashes any pee back onto the offender's shoes and pants. Testing out a new pee…
 
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    AdWeek: AdFreak

  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
  • Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch

    30 Jul 2015 | 9:02 am
    It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles? Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles. Creatives Davide Canepa and Francesco Guerrera, accompanied by their fearless leader, CEO/account director Marco Andolfato, set out last Friday. If all goes well, they'll arrive this Friday, in time for their 10 a.m.
  • Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA

    30 Jul 2015 | 4:04 am
    The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human. The spot is skillfully horrific, as Australian character actor David Field mimics getting shot, convulsing, choking and coughing up blood. The PSA aims to draw attention, in particular, to the method of using an explosive harpoon to shoot the mammals, which causes massive internal injuries, and to the time it takes for them to die, which can be…
  • Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps

    29 Jul 2015 | 11:25 am
    In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl. Now, a new outdoor ad campaign from Google and 72andSunny marks the 25th anniversary of the landmark legislation by featuring painted portraits of key figures in the disability rights movement on the steps of major cultural buildings in Washington, D.C. Posted from July 24-27, the billboards featured a range of notable activists—like Claudia Gordon, the first deaf female…
  • This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out

    29 Jul 2015 | 10:43 am
    Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our fun times together!"? If this sounds like something you'd do, well, KFC Canada and agency Grip Limited have just the novelty for you! Introducing the "Memories Bucket"—a KFC bucket filled with chicken that pairs with your phone and prints out pictures.   Agency copywriter Jeff Collins and social content strategist Matthew Stasoff tell AdFreak that the…
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    AdPulp

  • Want a Better Business? Start with the Man or Woman in the Mirror?

    Marcus Anderson
    23 Jul 2015 | 6:25 am
    As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […] The post Want a Better Business? Start with the Man or Woman in the Mirror? appeared first on AdPulp.
  • Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

    David Burn
    17 Jul 2015 | 1:47 pm
    Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […] The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
  • Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

    David Burn
    16 Jul 2015 | 4:35 pm
    Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […] The post Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) appeared first on AdPulp.
  • Starbucks Dials Up The Appetite Appeal

    David Burn
    14 Jul 2015 | 9:34 pm
    There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
  • Reduce Risk of Financial Ruin, Check Your Broker With Broker Check

    David Burn
    7 Jul 2015 | 6:07 pm
    Suzie went to college. Somehow she graduated in four years and landed a job in the city. Now, for the first time, she has money to burn invest. Will Suzie click to invest? Countless millions of dollars have been spent by online brokerages to help convince Suzie that a “do it yourself” strategy is the […] The post Reduce Risk of Financial Ruin, Check Your Broker With Broker Check appeared first on AdPulp.
 
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    Search Engine Journal

  • The Complete Guide to Twitter for Your Content Strategy by @hirendream

    Hiren Vaghela
    30 Jul 2015 | 5:43 am
    Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.The post The Complete Guide to Twitter for Your Content Strategy by @hirendream appeared first on Search Engine Journal.
  • Google Speaks Out: Should You Ask For Links? by @linkbuildingjon

    Jon Ball
    30 Jul 2015 | 4:05 am
    There are many people who think that Google doesn't want you to do link building. Here's why they're wrong.The post Google Speaks Out: Should You Ask For Links? by @linkbuildingjon appeared first on Search Engine Journal.
  • Google to Lose Search Market Share? Microsoft Predicts Huge Gains for Bing by @mattsouthern

    Matt Southern
    29 Jul 2015 | 6:36 pm
    Microsoft’s Windows 10 operating system has the potential to lead to significant gains in search market share for Bing, or so the company predicts in an announcement today. The new operating system puts Bing at the forefront, which is a change the company says will lead to query volume gains from 10 to 15 percent as early as September. Microsoft is framing this as good news for Bing advertisers, suggesting there will be “significant volume” in time for holiday campaigns. If that ends up being the case, it could end up being a blow to Google’s search market share. Gains are predicted…
  • Human vs. the Machine: Why We Will Always Need Human Content Creation by @JuliaEMcCoy

    Julia McCoy
    29 Jul 2015 | 5:33 am
    Will machines ever be able to replace human content creation? Learn from Julia McCoy how emotional, inspiring content can never be machine-produced.The post Human vs. the Machine: Why We Will Always Need Human Content Creation by @JuliaEMcCoy appeared first on Search Engine Journal.
  • #SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski

    Debbie Miller
    29 Jul 2015 | 3:55 am
    In her book Global Content Marketing, Pam Didner highlights a variety of insights surrounding content strategy and what the future has in store for global content marketing.The post #SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski appeared first on Search Engine Journal.
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    Ads of the World™

  • Preview Magazine: Fashion is power

    ivan
    29 Jul 2015 | 9:17 pm
    Advertising Agency: Publicis JimenezBasic, Philippines Executive Creative Directors: Brandie Tan, Trixie Diyco Creative Director: Raymund Sison Associate Creative Directors: Ryder Aquino, Lucas Luchico Copywriters: Jofer Mijares, Jace Burayag Art Director: Gian Mawo Account Manager: Niki Francisco
  • XXXX Beer: #IAMQUEENSLANDER

    ivan
    29 Jul 2015 | 9:12 pm
    Advertising Agency: BMF, Australia Production Company: Infinity Squared Director: Rob Stanton-Cook Producer: Morgan Taylor Executive Producer: Dave Jansen DoP: Aaron Mclisky Editor: James Ashbolt Grade: White Chocolate Strategy Director: Tom Phillips
  • Lexus: The Lexus heartbeat car

    ivan
    29 Jul 2015 | 8:54 pm
    Advertising Agency: M&C Saatchi, Sydney, Australia
  • Sea Shepherd: Ultimate death scene

    ivan
    29 Jul 2015 | 8:49 pm
    Advertising Agency: The Works, Australia Creative Group Head: Paul Swann Creative Director / Copywriter: Adam Bodfish Creative Director / Art Director: Leo Barbosa Creative: Mark Harricks Strategist: Damien Hughes Planner: Leo Hennessy Director: Tony Prescott DoP: Robert Morton Sound: Nylon Studios Post production: Method Studios
  • Gourmet: Archie's behind the scenes

    ivan
    29 Jul 2015 | 8:34 pm
    Advertising Agency: AFGEurope, UK Executive Creative Director: Kent Shively Production Company: Bare Films Producer: Clare Timms Directors: Bjorn Amend, Nikolaus Brinkmann D.O.P: Mark Patten Editors: Via Magda, Tony Whetnall
 
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    Advertising to Baby Boomers

  • The Ugly, The Bad and The Good

    28 Jul 2015 | 12:16 am
    The UglyNo surprises with the recent shakeup at Twitter: Will Dick Costolo's Twitter Keep Disappointing Investors?Peter Cohan, ForbesTwitter Earnings, Released Early, Disappoint InvestorsVindu Goel, NYTTwitter is officially adrift now, but who will rescue it?Mathew Ingram, Fortune My take in 2012: Twitter & AdvertisingDick Costolo is the CEO of Twitter.  He’s a very smart, funny, down-to-earth fellow – the last two characteristics not typically associated with tech-biz heavyweights … The mobile/social media soothsayers will have you believe that there is this unknown, magical…
  • Looking great, but we’re very ill.

    2 Jul 2015 | 12:15 am
    Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One subject covered is consumer reaction to all those age-related illness and prescription drug commercials. Through the years I’ve blogged about this a bunch of times. So I exhumed a few posts, chopped and tossed bits and pieces together, and much of the info ended up in the Afterword.  The raw ingredients: 16 September 2009Boomer Backlash II…  Why couldn’t it have been a car?  Laundry soap?  A computer?  A razor?  Anything…
  • Business & Brains

    26 Jun 2015 | 12:18 am
    Just updating slews of previous posts. As the old saying doesn’t go, everything new is old again:Why all over50s should start a business By Jamie Dunn There are so many factors as to why being over 50 can be a huge advantage when entering into the world of business and entrepreneurship.  Here's just a few of them...Well, maybe not all of us.  Then we wouldn’t be able to hire ourselves – along with most other age and ethnic groups.  I’m all for diversity:06 July 2011 Diversity = Productivity Redux 29 May 2013 Intergenerational Teams A…
  • Sounds Vaguely Familiar…

    6 May 2015 | 3:46 pm
    A handful of familiars:   Boomers Flock to Niche Retirement Communitiesby Daniel BortzStargazers, equestrians, and hippies find like-minded friends and age together.Retirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement." How Baby Boomers Are Creating Their Own Retirement Communitiesby Teresa Mears From my book Advertising to Baby Boomers © 2005, 2007: Also culled from the…
  • Barbara Strauch: 1951-2015

    17 Apr 2015 | 1:29 pm
    Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies… In 2010, Ms. Strauch published “The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind,” which concluded that certain cognitive functions peak fairly late, when people are in their 60s. Sad news. I was thoroughly impressed with The Secret Life of the Grown-up Brain and blogged it a bunch of times. Follow the links below for more info – along with an NPR interview with Ms. Strauch: 03 January 20102010: The Year of The Baby Boomer BrainNot that the last few years haven’t had…
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    adland.tv - all the adnews not fit to print

  • Angry Birds 2 - Bigger Badder Birdier - (2015) :60 (UK)

    Dabitch
    30 Jul 2015 | 7:34 am
    W+K helps Angry Birds 2 with their official launch trailer, and it just got real y'all. (Pun intended). While King Pig snoozes among his boxes of gold on a shaded area of the island, and other piggies are enjoy the beach and water, the birds are plotting in the distance. Storm the beach! Suddenly blue smokey streaks in the sky disrupt the tranquility of the pigs tropical island, and things around them start to explode. W+K are keen on letting you know that "No pigs were harmed in the making of this film. Oink!", it's all been skillfully crafted in cgi after live-motion filming in studio. It…
  • Lexus - Will.I.Am Laser Street stave driving spectacular - (2015)

    Dabitch
    30 Jul 2015 | 3:52 am
    I have no idea why Lexus decided to turn a disused runway 99 kilometres away from Madrid into what appears to be a real life driving version of Guitar Hero, but that's what they did. I'm not grasping exactly how it works, but the release tells me that the "runway is lined with more than 350 projected mapped motion and audio sensitive lasers and lights" and "the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit." This was actually a live event, and it was…
  • MetLife - My Dearest Dad & Mom - (2015) 2:30 (Japan)

    Dabitch
    30 Jul 2015 | 2:29 am
    In a new campaign for Japanese insurance company MetLife, children filmed their parents’ daily lives to create a short film, to show their parents how important the bond of family is. This viral idea was created by Isobar Japan and is called called “My Dearest Dad and Mom.” This is a short teaser version, the subtitled 12 minute directors cut is available on youtube, which has more of each family in it, and a long tear-filled reading of letters to his parents by the young boy Rintaro, which will make you sob along if you're the highly empathic type. In other words : MASSIVE KLEENEX…
  • Hefty "Ultimate Cubs Game" (2015) :30 (USA)

    kidsleepy
    29 Jul 2015 | 9:14 pm
    Hefty is the official party cup of Wrigley Field and Chicago Cubs baseball games. It is also officially the last party cup to discover dubstep. For Cubs fans who care, there are some cameos in this spot. Krista Dotzenrodwho is a Cubs fan whose fifteen minutes of fame centered around catching a foul ball in her beer and chugged it, appears in the video. And Matt Bush, a Havas Copywriter who worked on the project, and is also a Cubs fan, has a cameo as The Bearded Guy Who Eats Popcorn. Hey Matt-- time to start your IMDB page if you haven't already. Just know that there's already an actor with…
  • Twitter might delete "copyrighted jokes", but a photographer still has to sue

    Dabitch
    29 Jul 2015 | 2:20 pm
    The other day News Outlets reported that twitter now deletes copyright infringing jokes. We found only jokes about the removed infringing jokes messages and posted about that, while we noted that the DMCA is working the way it should. Wrong. It's not working at all, says photographer Kristen Pierson who has the brass ovaries to file suit against Twitter in Los Angeles to make them obey their own stated DMCA procedure. Whoo! Her suit filed in Los Angeles District Court is alleging that the social network has ignored repeated requests to take down an image she snapped of musician Herman Li. The…
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    Adverblog

  • Ever wondered how your selfie would look in thread? This machine is the answer

    Ana
    23 Jul 2015 | 7:09 am
    The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, here, here and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21. Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or…
  • Cannes Cyber Lions Winners

    Mark
    25 Jun 2015 | 3:59 am
    Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? You can view all the winners here Under Armour – I Will What I Want – Droga5 NY Geico – Unskippable – The Martin Agency
  • The tools from Hyper Island

    Nikolaj
    8 Jun 2015 | 11:26 am
    While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. For almost 3 years I’ve been working with Hyper Island as an Industry Leader and lecturer so I’ve been introduced to, and fascinated by, many of these tools along the way. These tools used to be “secrets” only available to the people attending the school – I think it’s so cool that they are now made available to everyone. The 60+ tools are neatly organized…
  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
 
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    Cup of Java

  • Who drives your brand personality matters.

    Jane Goldman
    7 Jul 2015 | 9:27 am
    Can brands ever really separate their personality from those at the driver's seat? Virgin (and all it's brand splinters) all fall to a personality that embodies its founder. Richard Branson has a... [more of Cup of Java...]
  • Keep it simple (and interesting) stupid

    Jane Goldman
    30 Jun 2015 | 11:12 am
    About two weeks ago, Dave Trott was giving a talk to some media folks about creativity. An article, "Simple may be out of fashion but its the way forward", shared some of his points that he blogs... [more of Cup of Java...]
  • Brands are about the WHY not the what

    Jane Goldman
    9 Jun 2015 | 12:02 pm
    Are you what you do or are you what you believe? This is a basic question when it comes to branding and it confuses many companies. In most cases, brand stories aren't about what you do, they're... [more of Cup of Java...]
  • Don't be boring

    Jane Goldman
    4 May 2015 | 12:38 pm
    A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing... [more of Cup of Java...]
  • Super Bowl Ad Predictions for 2016

    Jane Goldman
    2 Feb 2015 | 12:33 pm
    Now that the Super Bowl is past us and we have 364 more days (give or take) until the next one, I thought I'd share some predictions for next year's ads: A brand will create a 20-year throwback ad... [more of Cup of Java...]
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    The Denver Egotist RSS Feed

  • California Lottery Deluxe 7's Playbook

    29 Jul 2015 | 8:54 am
    National Agency: David & Goliath
  • Bad Timing: Having Hulk Hogan as your spokesman.

    27 Jul 2015 | 10:40 pm
    National Bad decision: Letting this spot run on Sportscenter last night.
  • Within The Fold Black & White T-Shirt Co.

    The Denver Egotist
    27 Jul 2015 | 8:53 pm
    Local Cameron Nelson — working and living in Fort Collins as an in-house creative for CSU — recently helped a crew of designers get a new t-shirt company cooking by launching their site. Within The Fold is an invite only design community that produces affordable, high-quality black & white t-shirts. No color, just b&w, to keep costs down and stay restricted to single imprint and ink choice — so designs stay sharp. All designs have 14 days to get funded and need 10 or more folks to reserve to be produced. If you want an outlet to design shirts, you can submit (and make some…
  • 35 Bill Cosby Accusers in 1 Powerful Photo

    The Denver Egotist
    27 Jul 2015 | 8:29 pm
    National 35 of Bill Cosby's more than 40 accusers have united for a stunning New York Magazine cover photo and article that collects their accounts and paints a picture of who this man really is. Read the article here.
  • Film 'Pure Concentricity' from Denver's Evan Mann Becomes a Vimeo Staff Pick, Screens at Slamdance

    The Denver Egotist
    27 Jul 2015 | 8:22 pm
    Local Pure Concentricity was created in the span of two weeks as a commission for Denver Digerati — the program that brings digital animation and motion-based art to the public through LED screens and other platforms in Denver. Composed of sequential photographs, the animation was limited to the natural landscape, the human figure and concentric circles of shaving cream. Along with becoming a Vimeo Staff Pick, the film was and Official Selection of the 2015 Slamdance Film Festival. Directed by Evan Mann.
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    Clever Ideas, Great Ads

  • Super-Pharm: Man Surprises His Family After Shaving His Beard of 14 Years

    27 Jul 2015 | 4:33 pm
    Brilliant web film ad for Super-Pharm and the M6 Razor gives a middle age man who shaves his beard after some 14 years and totally blows his family away with joy. Creative Credits:Client: Super-PharmBrand: Life Private Label BrandProduct: M6 RazorbladesAgency: BBR Saatchi & Saatchi Tel AvivCEO: Yossi LubatonExecutive Creative Director: Nadav PressmanCreative Director: Idan LevyArt Director: Michal GonenCopywriter: Yair ZisserDigital Creative Director: Maayan DarVP Production: Dorit GviliProducer: Odelia Nachmias FreifeldVP Client Services: Shani Vengosh ShaulSupervisor: Noa SharfAccount…
  • Comedian Kate McKinnon Brings Ford into Focus in New Web Series Directed by Caviar’s Matt & Oz

    27 Jul 2015 | 3:02 pm
    Jean-Paul Michelle Baguette’s fashions are no match for the stylish new 2015 Ford Focus as comedian Kate McKinnon proves in five hilarious new web video ads called “The More Experiments” created by Team Detroit.Matt & Oz of Caviar LA shot the offbeat web series. The directing duo frequently helm segments for Saturday Night Live, making them the perfect fit for the collaboration with SNL cast member McKinnon, an improv pro who came up with a lot of the material on the fly. Each clip opens with an introduction from McKinnon playing Dr. Genevieve St. Jermaine, a socially inept…
  • Pro Golfers Erimo and Marimo Ikeuchi Tackle A Course Made Of Moving Cat's

    26 Jul 2015 | 5:46 pm
    Twin sisters Erimo and Marimo Ikeuchi—members of the Ladies Professional Golf Association (LPGA) of Japan — take their best shots at this one-of-a-kind course. Five Cat machines—a 772G, 775G and 793F Off-Highway Truck, 982M Wheel Loader, and CT660 On-Highway Truck —make up the fairway, the hazards and the green. The result is a golf course unlike any these two pro golfers have ever attempted.The latest in the Built For It™ Trials, a series of Caterpillar short films, "Driving Range" follows the twin sisters as they take their best shots at a golf course made up of a 772G, 775G and…
  • Here’s the Cannabis TV Commercial That Almost Aired In Denver

    26 Jul 2015 | 2:32 pm
    ABC’s Denver affiliate, KMGH, almost became the first TV station in America to air an advertisement for a legal cannabis company. That is, until the top brass at ABC, a unit of The Walt Disney Company, stepped in and put a stop to it.ABC Denver Was Ready…On July 16th 2015 Brad Remington, the station’s vice president and general manager, told The Denver Post that “KMGH has agreed to accept ads from legal cannabis businesses.”The spot, an advertisement for cannabis-extract and vape pen company Neos, was supposed to air Tuesday, July 21st at 10:35 p.m., before “Jimmy Kimmel…
  • New Windows 10 Spot Targets Users Of Tomorrow in Cute Commercial

    26 Jul 2015 | 2:18 pm
    First Official Windows 10 Commercial Ad: Introducing Windows 10.
 
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    pixelpasta

  • Top 10 Best Product Photographers in the World

    18 Jul 2015 | 8:28 am
    I guess "Bronze Medal" is not bad at all :) honored to be in this group!Top 10 Best Product Photographers in the World.http://www.topteny.com/top-10-best-product-photographers-in-the-world/The features of the products are highly important for customers and they are also responsible for making one product distinguished from other products that can be used for the same purpose, but the first thing that attracts the attention of any customer to a specific product is the photo of that product. Those products that are…
  • Caesar Lima New Website

    12 Jul 2015 | 10:22 am
    Caesar Lima Photography site update @ www.caesarlima.comWhen it comes to staying fresh and innovative, Lima is very particular.A self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”.
  • The Face Awards

    27 Jun 2015 | 1:47 pm
    “Reflections" gets a Honorable Mention at the latestDigital PhotoPro Magazine The Face Photo Awardsphoto by Caesar Limamodel: Marianna Autumnbeauty by Monica Alvarezimaging by Felipe Silvashot at Lima Residence
  • Project 365 - week 26 by Caesar Lima

    25 Jun 2015 | 3:24 pm
    Project 365 by Caesar Lima for more images go to www.365proj.com
  • Demand A Plan to End Gun Violence

    23 Jun 2015 | 5:02 pm
    One minute of fed-up celebrities talking about guns is actually worth your time.Demand A Plan is a campaign of Everytown for Gun Safety. Join us: http://every.tw/1q7VRZh
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    AdBasha

  • Labels are for cans, just don't win at Cannes.

    7 Jul 2015 | 1:26 pm
    In the last few days, Coca-Cola Middle East and FP7/DXB have been getting a lot of buzz about their 'No Label' cans. Creativity, AdWeek, Mashable, CNN, and Campaign, are just a few of the big players sharing this story, some have even gone far enough to say that this idea deserves to win big at Cannes.Read on to see why this 'stunt' shouldn't win at the Cannes Lions International Festival of Creativity.Even though the above design feels like a contradiction (If labels are for cans, shouldn't they be making them bigger instead of removing them?), a 'No Label' can of Coke is a mighty…
  • Coca-Cola stuns Egypt and creates 'No Label' can in UAE

    5 Jul 2015 | 1:59 am
    Coca-Cola have been doing the rounds recently.In Egypt, they surprised the whole industry by NOT airing their much anticipated Ramadan adverts on TV. Instead, they released a statement saying they'll air them only on Facebook and Youtube. while the money saved from purchasing airtime will go into developing 100 of the poorest villages.Very smart move, let's just hope they actually spend ALL that money on the villages and really make a difference.The 4 ads they've released online are beautifully produced and follow the same global approach of inviting people to take an extra second to get to…
  • Leo Burnett & Impact BBDO bring home the region's first Glass Lions

    24 Jun 2015 | 3:49 am
    Cannes Lions new gender-neutral category kicked off last night with the region winning a quarter of the Lions for Change. The award recognizes work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women.Leo Burnett Beirut, who celebrated a Gold Media Lion thanks to its 'Lebanon4Sale' campaign for Sakker El Dekkene (Stop The Shop), also won a Glass Lion for its 'Vote for us. We'll vote for you' work for Lebanese NGO Kafa. The same campaign also won a Bronze PR Lion.Impact BBDO Dubai also picked up a Glass Lion for their very insightful UN Women’s…
  • Etisalat's Hypocracy!!

    21 Jun 2015 | 11:44 pm
    How Etisalat's regional reputation just went from bad to worse. You've probably heard of Etisalat's epic #EtisalatChallenge fail that happened early May. Basically, they invited UAE customers to find better prices than their own, despite there being only one other mobile operator (du), and both being government owned.But what really caught people's attention was the amount of celebrity endorsements. Literally overnight, there were billboards with the famous endorsing Etisalat as well as a tie up with all the top influencers in the region, some of whom had very recently worked with du.The…
  • Give Mom Back Her Name

    22 Mar 2015 | 1:17 am
    Impact BBDO Dubai are back with an insightful Mother's Day campaign for UN Women. From the description on their Youtube page:"For men in Egypt and in many other countries in the Middle East, there is a peculiar taboo of not disclosing one's mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. UN Women’s 'Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt…
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    Between 10 and 5

  • A Fresh Perspective: 10 Uniquely South African Music Videos

    Jessica Hunkin
    29 Jul 2015 | 6:00 am
    By now it’s no secret that South Africa (and the African continent on the whole) is a major creative force to be reckoned with, bursting with exciting young artists whose work is drawing eyes locally and abroad. Unfortunately, though, much is still left to proven formulas fed to us from a ‘first world’ that for so long we thought was better than what we had to offer back home – and that we still so often find ourselves subscribed to.   When it comes to the art of music videos, it’s perhaps much easier to make the visual equivalent of rapping in an American accent…
  • Featured: Jessica Webster “Murderer”

    Layla Leiman
    29 Jul 2015 | 3:00 am
    Sequence 32, (you can do 100 things right…)   Jessica Webster’s solo exhibition “Murderer” at Goodman Gallery is haunting and uncomfortable. The body of work, which consists of one hundred large and small canvases, is heavily loaded with intent; the show suspended on the brink. Each of the canvases offer a view into a scene in which something is about to happen. But we’re denied the satisfaction of seeing what transpires and are left with that Lynchian sense of unease. The layers of paint and encaustic wax that Jessica has applied on top of stills from…
  • Jack Parow’s Music Video for ‘Never Gonna Grow Up’ Feat. Riky Rick

    Jessica Hunkin
    29 Jul 2015 | 2:17 am
      “Never took the time to be a kid back then, now I’m making up” is a line from a new song by Jack Parow featuring Riky Rick. The collaborative track highlights another side to these two artists, who are both dads themselves. Produced by Giant Films and directed by Peri van Papendorp, the music video starts out innocently enough, showing Jack and a posse of kids riding their customised bicycles around the neighbourhood and causing only a mild disturbance. Soon, though, on a Creme Soda induced sugar high, they stage a water gun “armed” robbery for candy and…
  • Featured: Urban Life in Ink on Wood by Audrey Anderson

    Louise McCann
    29 Jul 2015 | 1:42 am
    Running on Empty    Audrey Anderson is an emerging South African talent who lives in Johannesburg. She finds the city intriguing, overwhelming, liberating and inspiring and her introspective expression of this experience through her artworks provides an utterly urban, yet notably gentle new take on Jozi. Audrey works predominantly with ink and wood and has just exhibited her most recent body of work ‘Running on Empty’ at Gallery 2  and at the Turbine Art Fair. We catch up with her on city pace versus internal perspective and on her gradual personal discovery of the Joburg CBD and…
  • 100% Talent | A Spotlight on Emerging Local Designers at 100% Design South Africa

    Gabriella Pinto
    28 Jul 2015 | 5:27 am
    By Arkivio   Showcasing top global design brands alongside local design brilliance, 100% Design South Africa is taking place from 6 to 10 August 2015 at the Gallagher Convention Centre in Johannesburg. This year they’re also introducing 100% Talent, a showcase aimed at celebrating budding local designers. This is very much in line with what we do here at 10and5, so we decided to get involved. Co-presented by 10and5 and 100% Design, 100% Talent is a curated selection of work by emerging local designers who are setting trends instead of following them.   The criteria when…
 
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    Advertising Age - Complete Feed

  • P&G Cuts Agencies 40% in First Wave of Consolidation Drive

    30 Jul 2015 | 11:15 am
    Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.Such cuts helped P&G beat analyst forecasts for core earnings per share excluding a host of restructuring costs even as it fell well short of projections for the top line last quarter. Organic sales growth was "rounded down" to flat vs. consensus analyst projections for 2% growth for the quarter ended June 30.One area where P&G is meeting targets is marketing savings. For…
  • Time Warner Cable Shed 45,000 Subscribers in Second Quarter

    30 Jul 2015 | 10:30 am
    Time Warner Cable, awaiting regulatory clearance to merge with Charter Communications, posted second-quarter profit that missed analysts' estimates as program, sales and marketing costs rose.The cable company shed 45,000 video subscribers, its smallest second-quarter loss since 2008, to end the quarter with 10.8 million TV customers. It added 172,000 residential broadband users.This is the first earnings report since Time Warner Cable agreed to be acquired by Charter Communications for $55.1 billion, creating the second-largest cable and broadband provider in the U.S, with 24 million…
  • Hershey Uses Tech To Get Consumers Down Grocery Aisle

    30 Jul 2015 | 9:49 am
    "People are really unreliable when it comes to what they like or don't like," said Rana el Kaliouby, chief science and strategy officer for Affectiva at Ad Age's Small Agency Conference in Boston. But luckily, it has a solution for that.Affectiva's technology reads and analyzes human emotion from a single expression. The obvious use is for market research, but Hershey Co. had a different idea. The confectionary giant, working with tech firm Wild Blue Technologies, wanted to use the technology to drive consumers down the grocery aisle. The company invited consumers to walk to the middle of the…
  • Congress Talks IoT Data, Minus the Privacy Advocates

    30 Jul 2015 | 9:00 am
    Congressional hearings aren't always contentious; but an hour-long hearing on the Internet of Things held by the House Subcommittee on Courts, Intellectual Property, and the Internet on Tuesday was decidedly warm and fuzzy. It may have had something to do with the lopsided roster of witnesses, which, rather than including even one privacy advocate, consisted entirely of representatives from industry groups: The App Association, the Information Technology Industry Council, the Alliance of Automobile Manufacturers, and the Consumer Electronics Association.Gary Shapiro, president and CEO of CEA,…
  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
 
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    Advertising Age - Latest News

  • P&G Cuts Agencies 40% in First Wave of Consolidation Drive

    30 Jul 2015 | 11:15 am
    Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.Such cuts helped P&G beat analyst forecasts for core earnings per share excluding a host of restructuring costs even as it fell well short of projections for the top line last quarter. Organic sales growth was "rounded down" to flat vs. consensus analyst projections for 2% growth for the quarter ended June 30.One area where P&G is meeting targets is marketing savings. For…
  • Time Warner Cable Shed 45,000 Subscribers in Second Quarter

    30 Jul 2015 | 10:30 am
    Time Warner Cable, awaiting regulatory clearance to merge with Charter Communications, posted second-quarter profit that missed analysts' estimates as program, sales and marketing costs rose.The cable company shed 45,000 video subscribers, its smallest second-quarter loss since 2008, to end the quarter with 10.8 million TV customers. It added 172,000 residential broadband users.This is the first earnings report since Time Warner Cable agreed to be acquired by Charter Communications for $55.1 billion, creating the second-largest cable and broadband provider in the U.S, with 24 million…
  • Hershey Uses Tech To Get Consumers Down Grocery Aisle

    30 Jul 2015 | 9:49 am
    "People are really unreliable when it comes to what they like or don't like," said Rana el Kaliouby, chief science and strategy officer for Affectiva at Ad Age's Small Agency Conference in Boston. But luckily, it has a solution for that.Affectiva's technology reads and analyzes human emotion from a single expression. The obvious use is for market research, but Hershey Co. had a different idea. The confectionary giant, working with tech firm Wild Blue Technologies, wanted to use the technology to drive consumers down the grocery aisle. The company invited consumers to walk to the middle of the…
  • Congress Talks IoT Data, Minus the Privacy Advocates

    30 Jul 2015 | 9:00 am
    Congressional hearings aren't always contentious; but an hour-long hearing on the Internet of Things held by the House Subcommittee on Courts, Intellectual Property, and the Internet on Tuesday was decidedly warm and fuzzy. It may have had something to do with the lopsided roster of witnesses, which, rather than including even one privacy advocate, consisted entirely of representatives from industry groups: The App Association, the Information Technology Industry Council, the Alliance of Automobile Manufacturers, and the Consumer Electronics Association.Gary Shapiro, president and CEO of CEA,…
  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
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    Advertising Age - Agency News

  • P&G Cuts Agencies 40% in First Wave of Consolidation Drive

    30 Jul 2015 | 11:15 am
    Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.Such cuts helped P&G beat analyst forecasts for core earnings per share excluding a host of restructuring costs even as it fell well short of projections for the top line last quarter. Organic sales growth was "rounded down" to flat vs. consensus analyst projections for 2% growth for the quarter ended June 30.One area where P&G is meeting targets is marketing savings. For…
  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
  • Small Agency Conference: Tips for Agencies Thinking of Selling

    30 Jul 2015 | 7:42 am
    There are unusually high levels of mergers and acquisitions in the agency world right now, but that doesn't mean small shops can just breeze into the right kind of sale, panelists said at the Ad Age Small Agency Conference on Thursday in Boston.Potential buyers aren't the problem. "New buyers coupled with new capabilities and demand is driving a lot of new activity in the market and I really don't see it stopping any time soon," said Maurice Watkins, partner at Results International, an investment bank focused on agencies and marketing tech companies. The big agency holding companies are only…
  • Viber Hires Agencies for First Big Marketing Effort, Looks to Grow in U.S.

    30 Jul 2015 | 5:00 am
    Things are about to start heating up in the messaging-app space in the U.S.Messaging apps like WeChat have been wildly popular overseas, but the U.S. has lagged behind in terms of users.But Viber is trying to change that and has enlisted several agencies to help it grow, including Droga5 for creative, Laundry Service for social media, Essence for media and Allison & Partners for PR. The team of agencies will help the app launch its first marketing in the U.S. where it hopes to attract users in an increasingly crowded space. Viber has never used agencies in the U.S. before, and has only used a…
  • Asian Buyers Still Active in M&A Despite China Uncertainty

    30 Jul 2015 | 4:00 am
    Asian buyers are increasingly aggressive in the M&A sector, and Dentsu and WPP were the most active of all the marketing communications groups in the first half of 2015.According to Ciesco Market Intelligence, Asian groups accounted for four of the 11 most active companies in the first half of this year, with Dentsu and WPP tied for most acquisitions at 13 each. Another group, Research International, said Dentsu did 19 deals and WPP 15.In addition to Japanese giant Dentsu and Korea's Yello Mobile, two Chinese companies are also in Ciesco's top 11: Alibaba and Keda Group, which deals mainly…
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    Advertising Age - DataCenter

  • Advertising to sales ratios by industry

    7 Jul 2015 | 8:00 am
    Advertising to sales ratios by industryAdvertising Ratios & Budgets is a compilation of advertising spending and sales for products marketed and sold by more than 5,000 companies within 330 industry sectors. Budgets are grouped by industry to show competitors in category. Data is compiled from various sources, including 10-K reports, and is sometimes used as an indicator of effectiveness for current advertising campaigns.Data provided by Schonfeld & Associates Continue reading at AdAge.com
 
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    Advertising Age - Digital

  • Congress Talks IoT Data, Minus the Privacy Advocates

    30 Jul 2015 | 9:00 am
    Congressional hearings aren't always contentious; but an hour-long hearing on the Internet of Things held by the House Subcommittee on Courts, Intellectual Property, and the Internet on Tuesday was decidedly warm and fuzzy. It may have had something to do with the lopsided roster of witnesses, which, rather than including even one privacy advocate, consisted entirely of representatives from industry groups: The App Association, the Information Technology Industry Council, the Alliance of Automobile Manufacturers, and the Consumer Electronics Association.Gary Shapiro, president and CEO of CEA,…
  • 15 Mind-Blowing Stats About Mobile Marketing

    30 Jul 2015 | 6:00 am
    Shutterstock" image="http://%%img_server%%/images/bin/image/rightrail/Adobe_image_4.jpg" url="Mobile marketing is a must-have strategy, as demonstrated by the following facts. Consumer media consumption habits are increasingly mobile, and marketers have begun to ramp up their strategies. However, there is still a gap between consumer adoption of mobile and marketer spend on the digital platform. Continue reading at AdAge.com
  • Facebook's Mobile Ad Revenue Soars to $2.9 Billion

    29 Jul 2015 | 2:35 pm
    Many digital media companies have seen their ad revenues decline as their audiences have shifted to smaller screens. Not Facebook.Three years after the social network started running ads on its mobile properties, mobile advertising accounted for 76% of Facebook's $3.8 billion in second-quarter advertising revenue, which was up 43% year-over-year. Facebook may have started as a desktop site, but it's become a mobile company from a business and product perspective as it continues to grow its audience, particularly on mobile."This quarter was our fastest community growth we've had in two years,"…
  • Hunter Who Killed Cecil the Lion is Facing the Wrath of the Internet

    29 Jul 2015 | 12:00 pm
    Social media is responding to the killing of a Zimbabwe lion with a roar.As news reports surfaced that a beloved 13-year-old male lion was killed, people took to the web to express frustration and anger. Minnesota dentist Walter Palmer was part of a group that reportedly killed Cecil, a collared lion that lived in Hwange National Park. According to the Zimbabwe Parks and Wildlife Management Authority, the hunting was illegal and the hunters will face poaching charges.An uncharacteristicially somber Jimmy Kimmel called the dentist's actions "just vomitous" on his show. After mentioning a…
  • Report: Digital Media Siphons $1 Billion from TV

    29 Jul 2015 | 11:06 am
    CORRECTION: This story originally referred to digital video as siphoning away money from the national TV market when it should have referred more broadly to digital media.Over the course of the 2014-15 broadcast season, digital media siphoned off more than $1 billion from the national TV market, with the vast majority of those dollars being drained out of the Big Four networks. Continue reading at AdAge.com
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    Advertising Age - Global News

  • WPP, Providence Bid $550m for U.K.'s Chime Communications

    30 Jul 2015 | 8:00 am
    WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.'s sixth biggest agency according to Nielsen figures.Chime has confirmed that it will recommend shareholders accept the bid, sending the company's share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.VCCP clients include telecoms…
  • Asian Buyers Still Active in M&A Despite China Uncertainty

    30 Jul 2015 | 4:00 am
    Asian buyers are increasingly aggressive in the M&A sector, and Dentsu and WPP were the most active of all the marketing communications groups in the first half of 2015.According to Ciesco Market Intelligence, Asian groups accounted for four of the 11 most active companies in the first half of this year, with Dentsu and WPP tied for most acquisitions at 13 each. Another group, Research International, said Dentsu did 19 deals and WPP 15.In addition to Japanese giant Dentsu and Korea's Yello Mobile, two Chinese companies are also in Ciesco's top 11: Alibaba and Keda Group, which deals mainly…
  • FT Chase Won by Nikkei Leapfrogged Bid by Axel Springer

    24 Jul 2015 | 8:05 am
    For Nikkei Inc., Japan's biggest financial news group, Thursday's $1.3 billion deal to buy the Financial Times capped a lengthy pursuit of the pink-hued newspaper.Eager to diversify outside of its home market and gain gravitas in the English-speaking world, Nikkei had approached owner Pearson Plc repeatedly over the past few years about buying the FT, only to be told the title wasn't for sale, according to people familiar with the matter who asked not to be identified because the information is private.Pearson fired the starting gun early in the summer, when the company put word out to…
  • Financial Times Sold to Japan's Nikkei for $1.3 Billion

    23 Jul 2015 | 7:52 am
    Japanese publisher Nikkei Inc. has agreed to acquire Pearson Plc's FT Group for 844 million pounds ($1.3 billion) to gain control of the Financial Times newspaper.The sale doesn't include Pearson's 50% stake in the Economist Group and some London property, Pearson said Thursday. Axel Springer, publisher of Germany's Bild-Zeitung tabloid, was also in talks over the assets, according to people familiar with the matter.First published in 1888 as a four-page newspaper, the FT's circulation reached 720,000 last year, with digital subscriptions accounting for 70% of the total. In a move to make…
  • Publicis Groupe Profits Grow as Digital Passes 50% of Revenue

    23 Jul 2015 | 5:11 am
    Publicis Groupe's net income grew 39.6% to $399 million in the first half of 2015 compared to the same period in 2014, boosted by the $3.7 billion acquisition of Sapient in February, the agency company said Thursday.For the second quarter, overall revenue grew 38.5% to $2.7 billion. Organic growth stripping out acquisitions -- for the second quarter was 1.4%, Publicis said.Digital now accounts for 50.9% of group revenue. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • U.S. Hispanic Market Pioneer Ernest Bromley Is Closing Shop

    9 Jul 2015 | 5:18 pm
    U.S. Hispanic ad agency Bromley Communications is closing its doors after 34 years, and Chairman-CEO Ernest Bromley is retiring from the agency businessand planning his next step, a PhD in consumer behavior.Mr. Bromley said he broke the news to the agency's 40 employees yesterday, and that clients have been informed and some could move to other Publicis Groupe agencies. (Publicis Groupe increased its stake in Bromley to 100% in 2012)."My desire to go back to school and get a PhD has been in my head since I got my MBA in 1980," said Mr. Bromley, who is 64. "I'm not going away. I'll be very…
  • Western Union Breaks U.S. TV Ads Filmed in Cuba

    9 Jul 2015 | 10:44 am
    Western Union is pushing money transfers to Cuba in a new series of TV spots produced on the island, which was recently opened to U.S. travel and business. The two Spanish-language ads are among the first to be filmed in Cuba by an American-based company since the 1962 U.S. embargo."Cuba is an important market for us," said Laston Charriez, senior VP-marketing, Americas at Western Union. "We wanted to be there first and make it relevant and breakthrough."Colorado-based Western Union, which operates in every province and municipality in Cuba, has provided money transfers from the U.S. to Cuba…
  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
  • U.S. Hispanic Agencies Win 18 Lions at Cannes Festival

    29 Jun 2015 | 8:00 am
    The U.S. Hispanic market had its best year yet at the Cannes Lions International Festival of Creativity, with seven agencies winning 18 Lions, including a Grand Prix in the Press category for The Community (formerly La Comunidad).The Community's Miami office picked up one-third of the U.S. Lions, all but one for the City of Buenos Aires' Public Bike System.The idea of this fun, illustrated print and out-of-home campaign "Never Stop Riding" was to demonstrate that the bikes are now available 24 hours a day, rather than just during the day. To convey that non-stop message, a bike's two wheels…
  • Sprint Poised to Name Alma as its U.S. Hispanic Agency

    12 Jun 2015 | 11:55 am
    Sprint is expected to name Miami-based Alma to handle its fast-growing U.S. Hispanic creative account. The Hispanic market is a major priority for a company with a CEO, Marcelo Claure, who is Bolivian-American, and a newly-hired senior VP, Roger Sole, who is from Spain and has worked for the last 13 years as a telecom marketer in Latin America.Sprint's U.S. Hispanic review included at least a half dozen agencies.Alma referred calls to the client, and a Sprint spokesman said in an email: "At this moment, we don't have anything to announce." Continue reading at AdAge.com
 
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    Advertising Age - Rance Crain

  • For a Better Propaganda Machine, Look Beyond Government

    13 Jul 2015 | 9:00 am
    If the U.S. government can't prevent the Chinese from hacking into the personal records of federal workers, why do we think that the government would be any more competent in countering ISIS propaganda?In an interview conducted by Wall Street Journal Editor-in-Chief Gerard Baker, retired General Michael Hayden talked about why we're losing the cyberespionage war. General Hayden is the only person tohave served as director of both the National Security Agency and the Central Intelligence Agency, and he is currently a principal at the Chertoff Group, a global security and risk management…
  • Bob Pittman's Winning Formula: Making the World More Convenient for Consumers

    15 Jun 2015 | 8:00 am
    Bob Pittman's career has been built around math and magic.The chairman of iHeartMedia and founder of MTV contends that formula "is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, 'Now what are we going to do about it?'"Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the "fundamental characteristics" of the brand, and then the brand is constructed around…
  • Golden Years Represent Golden Opportunity for Marketers

    1 Jun 2015 | 10:00 am
    One of the many myths embraced and cherished by marketers over the years is the one contending that older people aren't worth advertising to (except for prescription drugs on the evening news) because their buying habits are too entrenched to change.But in reality, seniors are actively looking for new experiences at a time when they have more disposable income to pursue new hobbies and interests. As Bloomberg Business reported: "In marketing-speak, they're winnable!"Bloomberg quotes Alison Sander, who runs the Boston Consulting Group's Center for Sensing and Mining the Future, saying that…
  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
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    Advertising Age - Guest Columnists

  • Brands: Don't Take the Easy Way Out by Launching a Media Review

    24 Jul 2015 | 4:00 am
    "Reviewmaggedon."The recent spate of media agency reviews has sparked a dramatic new term to describe it -- and no shortage of speculation from industry experts on what's driving the searches.On the list of theories are transparency woes, marketer cost-cutting, viewability concerns, and the move to programmatic buying. Sir Martin Sorrell is the one who got it right. While in Cannes last month, the leader of the world's largest ad holding company, WPP, offered his opinion that above all, marketers are confused. While I haven't agreed with him on much in the past, his observation in this case…
  • Your Agency Hates You and You Don't Even Know It

    21 Jul 2015 | 4:00 am
    We've all been there. You have briefed your agency, waited for what seems like forever, and finally it is the day when you will see this amazing work that will propel your brand to greatness. What follows is a big blur and the next thing you know, you are saying in not so many words, "All of this is crap, go back and give me some more ideas."No matter how charming you are and how nicely you said it ... I can pretty much guarantee they hate you. And by the way, it's probably your fault, not theirs.I have been fascinated over the years to watch my agency partners do a fantastic job of appearing…
  • How Advertisers' Cookies Are Helping the NSA's Data-Collection Efforts

    20 Jul 2015 | 4:00 am
    On July 1, The Intercept published an expos on an NSA program it called, "The NSA's Google for the World's Private Communications." It turns out advertisers and the data they rely on are facilitating the government's bulk surveillance.The National Security Agency's XKeyscore program, first reported by The Guardian, is designed to collect and analyze global Internet traffic. Along with information on the breadth and scale of the NSA's data collection, The Intercept revealed how the NSA relies on unencrypted cookie data to identify users:"The NSA's ability to piggyback off of private companies'…
  • Mini Law Lesson: What 'Dirty Dancing' Suit Against TD Ameritrade Means for Parody Ads

    8 Jul 2015 | 8:30 am
    "Nobody puts your old 401k in the corner"? Not so fast, says Lionsgate, which has filed suit against Havas and Ameritrade over its appropriation of a "Dirty Dancing" quote and imagery. Continue reading at AdAge.com
  • Why the 4A's Has Formed Task Force On Media Rebates

    18 Jun 2015 | 4:00 am
    The American Association of Advertising Agencies, whose members produce roughly 80% of advertising volume nationwide, naturally becomes alarmed when a matter threatens the very trust that defines the bedrock of the agency-client relationship. That issue is media rebates and, more specifically, what detractors derogatorily term "kickbacks" on Madison Avenue.A former agency executive triggered the clamor this spring, claiming that rebates are widespread in advertising. A subsequent survey by Ebiquity and a sibling marketing analytics firm contributed. In it, 62% of advertising procurement…
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    Advertising Age - Campaign Trail

  • Ex-GOP Chief Tech Officer Has a Political Data Startup

    24 Jul 2015 | 7:55 am
    Former Republican National Committee Chief Technology Officer Andrew Barkett has been a vocal critic recently of the party's approach to data and tech. Now he's running a new firm focused on analytics and the backend engineering necessary to make data work for campaigns, including that of GOP presidential hopeful Jeb Bush.His biggest gripe about political organizations and their approach to tech: They hire people from politics.Mr. Barkett, a senior engineer at Facebook before he joined the RNC in 2013, founded Digital Core Campaign in February and the company has operated in near-stealth…
  • RNC Launches Black-Voter Data-Collection Effort in Ohio

    23 Jul 2015 | 8:30 am
    The Republican Party has no delusions about the uphill battle it has ahead to build support among black voters in 2016. So, it's starting small.Though the GOP has hired people dedicated to black voter outreach in places including Detroit and Philadelphia, it's launched its voter mobilization efforts in Ohio. The swing state serves as a test bed for its new #CommittedToCommunity initiative, a partnership with urban media firm Radio One that combines traditional methods like engaging with voters at church with geographically-targeted mobile ads and voter survey data collection via iPads.The…
  • Why a Stacked GOP Primary Doesn't Mean More TV Dollars

    20 Jul 2015 | 3:34 pm
    If you thought a crowded Republican presidential primary race will necessarily translate to lots more TV ad spending, think again.With 17 or more presidential hopefuls expected on the GOP side, it would seem to follow that ad sellers in primary states could just answer the phone and cash checks throughout a robust and lengthy contest.But as The Cook Political Report points out, the longer the primary battle continues, the longer campaign spending will rotate through primary states and ignore most of the country at any one time. It's only once the nominees are established that national…
  • Is There a Marketing Lesson to Be Learned From Donald Trump?

    15 Jul 2015 | 4:00 am
    Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar.NBC fired him.Macy's fired him. Continue reading at AdAge.com
  • Progressive Political Giant MoveOn Wants Your Twitter Account

    7 Jul 2015 | 7:30 am
    Progressive political organization MoveOn has become known for its massive database of supporters who back the group's stances on issues such as gay marriage and wealth inequality. Historically, it has communicated with its more than 8 million active members primarily via email, often asking for monetary donations. Now the group, which was influential in its endorsement of Barack Obama over Hillary Clinton during his first Democratic presidential primary run, is testing a way for people to give by "donating" their social-media accounts.So far, only 235 members have agreed to allow MoveOn to…
 
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    Advertising Age - DigitalNext

  • The Devil Shares Prada: Consumers Want Experiences, Not Products

    29 Jul 2015 | 9:00 am
    Experiences over possessions. The luxury market's new mantra has penetrated everything from travel and hospitality to retail and technology. According to a 2013 study by The Boston Consulting Group, $460 billion was spent on unique travel adventures, compared with $170 billion spent on personal luxury goods.With the experiential luxury sector consistently outperforming any other sector of luxury goods, luxury brands are challenged to become purveyors of self expression and lifestyle.The sharing economy can help Continue reading at AdAge.com
  • What French and U.S. Ad-Tech Companies Can Learn from Each Other

    29 Jul 2015 | 7:00 am
    French and U.S. ad-tech companies can learn a lot from each other. While the U.S. continues to dominate ad tech, a number of French companies have done very well, too. Admonk, Alenty (which was acquired by Appnexus last year), Criteo, Teads, Synthesio and our own firm have all had good success.The standing perception -- and occasional joke -- is that we French can be a bit stubborn in the way we approach the world. France is proud of its engineers. The school system is renowned for focusing students on analytical skills and math at a very early age and emphasizing those skills throughout…
  • Ad Blocking: A Problem in Need of a Creative Solution

    28 Jul 2015 | 7:00 am
    The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is that people hate advertising. Wrong. Sure, people hate irrelevant, intrusive and offensive advertising, but all you have to do is ask someone to tell you about their favorite ads and you'll hear a very different story.It's true that we are moving into a period in which many more direct-to-consumer content offerings will become available, but it's also unrealistic to think that 100% of consumers are going to pay for ad-free content services. Ultimately,…
  • Best Practices: How to Break the Mold with Visual Storytelling

    24 Jul 2015 | 7:11 am
    "Visual storytelling" has become one of those hot, buzzy marketing concepts, but it's nothing new: Human beings have been painting stories on cave walls for at least 35,000 years. When we use pictures, videos and graphics in marketing, we're tapping into ancient biological machinery -- and that machinery is very discerning.The stack of data supporting the effectiveness of images is impressive. But the content itself -- the quality of the story -- matters more than the fact that it's told in pictures.If you wish to stand out in the Age of Distraction, you can't create the visual equivalent of…
  • Four Key Takeaways from Branded Content Entries at Cannes

    23 Jul 2015 | 7:00 am
    Just a few short weeks ago, I sat in a darkened room in the South of France, pouring over Cannes Lions entries from every corner of the world. With over 1,350 case studies to see, the branded content and entertainment jury room buzzed with energy and inspiration.So why, for the second year in a row, was no Grand Prix winner selected? How could it be that not one of this year's entries was magical enough to set the standard for the category?There are two main challenges. First, the category is new, and marketers are still experimenting with branded content. Second, and probably more…
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    Advertising Age - Video

  • Creativity Top 5: The Best Brand Ideas of the Week

    14 Jul 2015 | 10:10 am
    In our latest episode, we present a surprising new collection from Uniqlo, a remarkable radio ad and what could be Coke's boldest move to date.Stay on top of the best creative brand ideas by subscribing to the Creativity Top 5 Podcast. Follow all the great new work daily on Creativity-online.com and at @creativitymag on Twitter. Continue reading at AdAge.com
  • Martin Sorrell Part 1: What I Would Have Done With Sapient

    9 Jul 2015 | 4:00 am
    In the first of a series of four video interviews conducted during the Cannes Lions International Festival of Creativity, WPP CEO Martin Sorrell talks to Ad Age about what WPP would have, and would not have, done with Sapient had the company bought the digital agency and technology giant. Rival Publicis Groupe ultimately acquired Sapient in a multi-billion-dollar deal. Tune in tomorrow at the same time for the next chat with Mr. Sorrell, in which he discusses review mania, measurement and rebates. Video shot by Karel Brissaud Continue reading at AdAge.com
  • Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    29 May 2015 | 6:34 am
    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes. Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

    30 Jul 2015 | 4:00 am
    When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last…
  • Best Practices: Leadership for Small Agency Owners

    23 Jul 2015 | 4:00 am
    Running an ad agency is a tough business. The competition is fierce, clients are fickle, margins are slim and the only constant in the midst of major tech-driven disruption is change. It's not for the faint of heart, but that's also what makes it so exciting. As Walrus celebrates 10 years in business, we want to share 10 lessons that we have learned along the way:1. Don't be seduced by the sexy brand. Our best work has always been the result of partnering with great marketers, first and foremost. A brand may look creatively juicy on paper, but if the people running the show don't share your…
  • Last Chance to Register: Small Agency Conference Filling Up Fast

    22 Jul 2015 | 2:00 pm
    Small agencies are taking over Boston next Wednesday and Thursday for the sixth annual Ad Age Small Agency Conference and Awards. More than 300 small agency founders, executives, creatives, their teams, and partners -- many of whom return to this event again and again -- gather for valuable networking, in addition to inspiration and learnings offered by experts and peers who understand the struggles specific to small agency life.Among the not-to-be missed sessions:Get an inside look at the some of the hottest new campaigns, hand-picked by Ad Age editors. Top brand executives from Converse,…
  • The Perils of Agency Positioning

    15 Jul 2015 | 4:00 am
    A dirty little secret about advertising agencies is that it's really hard to tell them apart. Of course, those of us in the business see massive differences, but to the casual observer, the similarities outweigh the finer points of distinction. And it's not because agencies don't work hard to define a unique position.Here are just a few of the ways that we go about differentiating ourselves :Pedigree: Defined by the famous agency where the partners used to work and the famous campaigns they created. Continue reading at AdAge.com
  • True Grit: Linda Kaplan Thaler on the Importance of Sweat Equity

    9 Jul 2015 | 4:00 am
    Linda Kaplan Thaler, chairman of Publicis New York, steered many iconic campaigns, including the famous "Yes, Yes, Yes" ads for Herbal Essences in 1994.Ms. Kaplan Thaler, who was named one of Ad Age's 100 Most Influential Women in Advertising for her innovative work and diverse, public career, talked on the phone about her experiences and her upcoming talk at Ad Age's Small Agency Conference in Boston on July 30. The conversation has been condensed and lightly edited.This year, Ms. Kaplan Thaler was inducted in the Advertising Hall of Fame for accomplishments including founding the Kaplan…
 
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    FUEL LINES

  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
  • Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

    Michael Gass
    9 Jun 2015 | 7:41 am
    BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” said Gass.Fuel…
  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
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    Dixon Schwabl | Blog

  • Am I the only one who listens to commercials?!

    21 Jul 2015 | 9:00 pm
    When I say that I worked in radio and TV traffic, most people think I provided the traffic reports for the morning rush-hour commuters. What I really did was schedule and control the commercials that played during a station's commercial break.Working in traffic has completely changed the way I listen to radio or watch TV. Now nothing grabs my attention quicker than when I hear two competing advertisers running back-to-back in the same commercial break. Ugh! The rule of thumb is to not schedule competing advertisers in the same break. When this can't be avoided, you have to try to separate…
  • Does your agency need a workout?

    30 Jun 2015 | 9:00 pm
    I'm a CrossFitter. I regularly put myself through a medieval mix of box jumps, push-ups, burpees and wall balls during sadistic workouts. My wife jokingly describes it as "violent, but in a good way." CrossFitters are passionate, intense, fun and fond of pushing themselves beyond exhaustion to see what they are capable of.My colleague does yoga. She stretches, balances and pronounces words in Sanskrit better than anyone I know. From what she's told me, yoga is about achieving internal peace and being one with your body. Yoga offers a feeling of serenity—and an amazing workout. Agencies…
  • Repicturing young women

    16 Jun 2015 | 9:00 pm
    Young women are exposed to hundreds of advertisements a day, many of which fall short of portraying women in a way that promotes empowerment, confidence and self-worth.Sheryl Sandberg, COO of Facebook and founder of LeanIn.org, believes women systematically underestimate their own abilities. In her 2014 Ad Age Column, Rethinking Marketing to Women, she highlights some brands that have made an impact when it comes to evolving how we portray women in advertising: Pantene, Covergirl and Dove.In February, LeanIn.org teamed up with Getty Images to create the Lean In Collection, a library of shared…
  • Late Night Lessons

    9 Jun 2015 | 9:00 pm
    When The Tonight Show Starring Jimmy Fallon premiered in February 2014, people were unsure of how he'd handle the show succeeding Jay Leno. However, Fallon has become my favorite late-night host, and I'm not alone in that feeling.Fallon uses all of the right practices to gain and keep his following, while appealing to the "younger" millennial crowd by going where they are—social media. He just gets it. Fallon regularly tests jokes on Twitter, seeing what kind of feedback he receives. He interacts with his followers by starting trends, such as #awkwardbreakup and #momtexts, selecting his…
  • Should Serial do a round two?

    26 May 2015 | 9:00 pm
    By now, you've almost certainly listened to (or heard of) Serial. It's the most-downloaded podcast ever. One story, told week by week through the dulcet tone of Sarah Koenig. As the host of Dixon Schwabl's podcast, I felt I had to weigh in and say: Serial could very well be the greatest podcast of all time.Yet, I'm going to suggest something a little strange. Possibly crazy. I think Serial should call it a day. You read that right: Serial should not pursue a second season. Drop the microphone and walk off the stage.It's something you hear a lot about in the entertainment industry. This notion…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Clay Rodery

    Lincy John
    24 Jul 2015 | 1:11 pm
    Illustrator and artistic visionary Clay Rodery straddles the creative line between comic book fantasy and popular culture to tell fully immersive narratives that captivate his fans. Clay is best known for his character portraits, and his artwork ranges from traditional illustrations to complex GIFs of scenes from pop culture films. Although primarily a creator of beautiful static imagery, his diverse creative abilities are conveyed in his animated work, “Life Is Elsewhere,” and GIFs, including those he created in partnership with 360i and HISTORY for Vikings’ Hashtag Raids. We caught…
  • Oscar Mayer Unveils the Wiener Rover on #NationalHotDogDay

    360i
    23 Jul 2015 | 7:33 am
    For decades, the Wienermobile has been the heart and soul of the Oscar Mayer brand, bringing smiles to people all across the country – but not hot dogs. Today, on National Hot Dog day, that all changes as 360i partners with client Oscar Mayer to unveil the newest addition to the Wienermobile fleet – the Wiener Rover. Its mission is simple: to boldly go where no Wienermobile has gone before to deliver hot dogs. About one-seventh the size of the original Wienermobile, the Wiener Rover is a smaller, remote-controlled hot dog on heavy-duty wheels that can go off-roading over grass, dirt,…
  • Coffee-Mate Bares More in New Natural Bliss Campaign

    360i
    21 Jul 2015 | 12:00 pm
    To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York City coffee house, renamed the Natural Bliss Café, with actors wearing little more than body paint – making them look like baristas, customers and one very active jogger. The shop attracted an unsuspecting flow of coffee enthusiasts, who were served free…
  • What Broke the Internet in June: #LoveWins & UEFA Champions League

    Radhika Nihalani
    9 Jul 2015 | 2:35 pm
    ‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping tabs and striving to understand Internet phenomenons by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap…
  • Influencer Spotlight: Catching up with Amanda Jas

    Julie Douglas
    2 Jul 2015 | 11:09 am
    Amanda Jasnowski, also known as @Hokaytokay on Instagram, prides herself on her ability to find beauty in the small details of life. The 22-year-old photographer based in Brooklyn, New York uses her eye-for-design, eclectic style and color blocking to capture moments all around the world and share them with her thousands of Instagram followers. Amanda’s innovative photos have earned her a guest editing gig for The Saatchi Gallery Magazine/ Art & Musicand have led to her work being featured on Refinery 29 and in exhibitions in New York, Los Angeles and London. Her fun, artistic photos…
 
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    The Ad Contrarian

  • What If Targeting Doesn't Work?

    30 Jul 2015 | 12:01 am
    As regular readers know, I have a basement full of oddball ideas about advertising. One of them is that "media science" may be a lot of hooey.What if all the "precision targeting" we do is mostly unnecessary complexity masquerading as knowledge?What if there's only one important cut we need to make when planning media -- does the person participate in our category or not?If we're selling golf balls, the only important targeting question we have to ask is, "Does this person play golf?" If we're selling wine the only important question to ask is, "Does she drink wine?" If we sell tires the only…
  • Zombie Apps Suck Billion From Clueless Mobile Advertisers

    27 Jul 2015 | 12:01 am
    Last year, in a post called "What Every CEO Needs To Know About Online Advertising" I wrote... "...the online ad world is so complex and impenetrable, there may very well be types of fraud we haven't even discovered."Last week, a new kind of fraud was discovered.According to Ad Age..."Thousands of so-called zombie apps are infecting mobile phones, expending data usage and battery life at an alarming rate while costing advertisers nearly a billion dollars annually."A study done by Forensiq found the following:- In a 10 day period, more than 12 million devices uploaded zombie apps. (If this is…
  • Harnessing Immaturity

    22 Jul 2015 | 12:01 am
    It's sad to see the idea of "creativity" debased and dumbed down in the advertising industry.It's particularly sad at a time when there are so many new media types opening new opportunities to apply imaginative thinking.A thousand years ago, when I entered the agency business, being an advertising "creative" was a reasonably noble calling.Sure, in the civilian world -- the real world -- advertising was considered a crass and ridiculous endeavor. But inside the industry it was widely accepted that the way to make it less ridiculous was to apply heavy doses of creativity.It was also believed…
  • Technology Or Toilets?

    20 Jul 2015 | 12:01 am
    It doesn't really matter what the marketing problem is these days, the answer is always technology.A great example is in the sports world. Many professional and amateur teams have been suffering from decreasing attendance. They're losing customers to that dead old thing -- television.This is particularly true in college football. Millennial college students just don't seem to want to go to football games. So what are teams doing? They're investing millions in technology.Every new stadium is being built with increasingly complex and advanced connectivity. Every old stadium is being retrofitted…
  • We'll Never Sell Your Personal Information. Unless We Need The Money.

    1 Jul 2015 | 4:37 am
    Pretty soon the whole house of cards that is the Internet Bubble 2.0 will come crashing down.When it does, we'll finally get an unambiguous view of what a fetid pile of crap the whole ad supported web has been.In addition to the fraud, criminality, and corruption that are the everyday life of the web, last week we learned of two other facts that reinforce the belief that we can never accept anything that anyone associated with the ad supported web tells us.Revelations about the amount of data web publishers collect has led web publishers to assure us that our data is safe with them and that…
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    Beyond Madison Avenue RSS News Feed

  • Refusal to Defend a Review: The Right Move?

    Dwayne W. Waite Jr.
    30 Jul 7759 | 6:36 am
    Summary: News has been coming out nearly daily about brands putting up their creative and media accounts for review. In most cases, the brands already on the roster know that this is going to happen. In few cases, those agencies find out when the AdLand public does. Throughout the years, we have seen several ways that agencies have approached the review process.
  • Google Shows That Video Ads Can Work

    Dwayne W. Waite Jr.
    30 Jul 6783 | 6:36 am
    Summary: Besides agency fee transparency, ad viewability has been one of the hotter topics in the advertising community. There have been several reports that suggest that the majority of ads online are not seen by people, but by bots crawling sites across the web. Due to that fact, brands and advocacy groups are mounting movements...
  • Generic Messages are Generally Bad

    Dwayne W. Waite Jr.
    30 Jul 5994 | 6:36 am
    Summary: The average consumer enjoys listening to messages and ads that appeal to them. The studies and research are pretty clear on that. When that happens, the consumer's view on advertising turns from the typical negative view to a positive perspective. Marketing Tech covered a report by Marketo that suggested that consumers want to see more personalized ads than regular, mass-consumed ads.
  • Coca-Cola Reveals What's in a Name

    Mona Sabbah
    30 Jul 5844 | 6:36 am
    Summary: Coca-Cola has done it again; they've launched a new interactive billboard in New York’s Times Square for their latest “Share a Coke” campaign. But before I talk about this latest effort, here’s a little background. At the heart of the campaign is the microsite Coke created with Google, with facts about 1,000 names that were printed on its cans and bottles this summer.
  • The Difference Between Manipulation and Influence

    Dwayne W. Waite Jr.
    30 Jul 2402 | 6:37 am
    Summary: One of the more common complaints consumer advocacy groups have about advertising is the use of "manipulative" techniques that are employed to get people to buy goods and services that they do not want or need. Our consistent counter argument to that: If the studies are true, and consumers are really the most educated type of consumer we have ever known, and they have access to nearly unlimited amounts of information, then manipulation cannot be possible.
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    Advertisers

  • Warts and all

    Sue Imgrund
    26 Jul 2015 | 7:58 am
    a relevant experiment from Jeff Scardino on Vimeo. The relevant résumé is the first résumé that showcases your failures. To prove it works, I submitted two different applications for ten different job openings — one using my regular résumé and one using my relevant résumé. www.therelevantresume.com Whether it’s Facebook status updates or ghastly round-robin emails at Christmas, pumping up achievements to Zeppelin-sized accomplishments, I’m always amused when someone starts to take the mick and sends something out along…
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Is the internet the new TV?

    Sue Imgrund
    20 Jul 2015 | 6:05 am
    The question in the title, and its answer, may seem obvious to some. Well, of course! Surely we’ve known that for some time now. But has it ever occurred to you that the internet is becoming more and more like TV in its nature, too? Sometimes it takes being away from something to notice changes that are, to the rest of us, imperceptible. Which is precisely what happened to blogger Hossein Derakhshan, author of this thought-provoking and very readable article: The Web We Have To Save. Derakhshan was imprisoned, in Iran, for his blogging among other things, between 2008 and 2014. The year…
  • Have Marmite, will travel

    Sue Imgrund
    14 Jul 2015 | 5:20 am
    Around this time of year, you’ll find me in somewhere like dm rifling through all those travel/trial size shampoos, conditioners, sun creams, hand creams and all the rest that they have displayed so attractively, like a grown-up pick ‘n mix. I don’t care that value for money doesn’t come in to the equation – I am a huge fan of these little packs. I’m also a huge fan of my UK food favourites, from Marmite to OXO, from Colman’s Mustard to M&S Fruit Sherbets. And now, those clever people at Marmite have put two and two together and have launched a…
  • Imperfect Variety or Flawless Focus?

    Sue Imgrund
    9 Jul 2015 | 2:38 am
    As a freelancer, I sometimes feel as if I have even more problems with work/life balance than those that are employed. Talking to other freelancers, the same issue always comes up: How do you ever achieve the ideal level of work? Enough to live on, keep you stimulated and fresh, but not so much that you can’t do a good job or have any time at all to do other stuff. I’ve blogged about the School of Life before, and their series of short, instructive YouTube videos, such as the one above, are well worth a look. The Work/Life balance argument comes to the conclusion –…
 
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    DVD漢塾~女性も歓迎~

  • 漢ならDVDを使え!もちろん女性もだ!其の弐

    admin
    25 Jul 2015 | 2:52 pm
    押忍!今川だ! 今日は前回に引き続きDVDコピーの良さを案内していくぞッ! -安全にDVDコピーを楽しむならハードを使え!- DVDコピー研究所(http://www.dvdcopylab.com/)という 俺の師匠に当たるブログでも案内されているが、 最近はハードウェアでDVDコピーすることが主流らしい。 実はハードウェアでのDVDコピーがここ数年注目されているらしい。 仕組みとしては、DVDの再生映像をそのまま動画ファイルに保存する方法だ。…
  • 漢ならDVDを使え!もちろん女性もだ!

    admin
    23 Jul 2015 | 5:52 pm
    押忍!今川です! DVDというものを貴様らはちゃんと使っているか!? Blu-rayを利用している、なんていう軟弱者はいないと信じたいところだが 今やDVDの活躍の場は減少しつつある。 DVD至上主義の俺だって、 音質や画質をBlu-rayと比較すれば劣り様を感じざるを得ない。 DVDだって使用用途次第では真の力を発揮することが出来るのだ! 例えばコピーをするためにDVDを使うのだ。 だがハードルが高いのだ!…
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    Only Dead Fish

  • On The End of Apps (as we know them)

    Neil Perkin
    30 Jul 2015 | 5:36 am
    A while back Tom Goodwin wrote a great Techcrunch piece (the one with that opening line about Uber, Facebook, Alibaba and AirBnB that has been so frequently copied/quoted ever since), talking about how our relationship is increasingly shifting from the creators of products and even services to software interfaces that have become the new mediators.  A new breed of rapidly growing company (like those mentioned above) that are 'indescribably thin layers that sit on top of vast supply systems (where the costs are) and interface with a huge number of people (where the money is)'.  This…
  • Dots Conference 2015

    Neil Perkin
    29 Jul 2015 | 4:34 am
    Last year I curated Dots Conference - run by Antony Mayfield and the smart folk at Brilliant Noise, and a key part of the Brighton Digital Festival. It was lots of fun, and the feedback was great from the people that came along, so I was really happy when Antony asked me to curate it for them again this year. This time, the theme for the conference is 'Transformation' and we've got an amazing line up of speakers coming at the topic from multiple angles including people who are leading real change and digital transformation within large organisations, a couple of great authors who have…
  • Ritual and Changing Behaviour

    Neil Perkin
    24 Jul 2015 | 9:00 am
    As you've probably guessed, I've been reading Atul Gawande's The Checklist Manifesto, which is a well-written exposition of the power of simple checklists in driving efficiencies and performance. Atul uses lots of examples from healthcare (he's a general surgeon), aviation, engineering and construction to show how well-crafted checklists can be transformational in their impact. I particularly liked a story he told about how establishing a new ritual through the introduction of a simple object had helped change behaviour in one children's hospital. Administering a pre-operation anti-biotic to…
  • The Three Types of Problem in the World

    Neil Perkin
    23 Jul 2015 | 6:09 am
    I rather liked this delineation of the three different types of problem in the world, featured in a paper on reform in the healthcare industry by Brenda Zimmerman of York University and Sholom Glouberman of the University of Toronto, and quoted in The Checklist Manifesto: Simple problems are ones like baking a cake from a mix. There is a recipe. Complicated problems are ones like sending a rocket to the moon. They can sometimes be broken down into a series of simple problems. But there is no straightforward recipe. Success frequently requires multiple people, often multiple teams, and…
  • David Lee Roth and Brown M & Ms

    Neil Perkin
    17 Jul 2015 | 9:02 am
    From Atul Gawande's The Checklist Manifesto: 'I heard the story behind rocker David Lee Roth’s notorious insistence that Van Halen’s contracts with concert promoters contain a clause specifying that a bowl of M&M’s has to be provided backstage, but with every single brown candy removed, upon pain of forfeiture of the show, with full compensation to the band. And at least once, Van Halen followed through, peremptorily canceling a show in Colorado when Roth found some brown M&M’s in his dressing room. This turned out to be, however, not another example of the insane demands of…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • Bringing the Intelligence Team to Life

    Brian Easter
    27 Jul 2015 | 8:25 am
    In the sister post to this, The Ever Elusive Pursuit of Greatness, we discussed why we are creating the Intelligence team. In this post, we want to explore what that really means. I know I’m biased, but I’m in awe of our Creative and UX teams’ ability to understand users and create experiences that change behavior and delight clients. Their ability to combine qualitative research, client knowledge, and their core design and user experience skills to create amazing digital experiences is something I, frankly, can’t relate to. I can barely draw a circle or even write my name legibly.
  • The Ever Elusive Pursuit of Greatness

    Brian Easter
    27 Jul 2015 | 8:23 am
    What makes an agency great? Not good. Not new and innovative. Not hip. But actually great. Think The Beatles, Hemingway, or Muhammad Ali great. And once an agency is great, how does it sustain that greatness? These aren’t easy questions to answer. Even more daunting, there are more than 20,000 agencies trying to answer this same exact question. Sure, there are legends in advertising who have a really good grasp on how they became great. But like most things, it’s easy to define what made you or your agency successful in retrospect. Moreover, there isn’t one single thing that can make…
  • The Secret to Becoming a Better Communicator

    Laura Rabushka
    23 Jul 2015 | 10:39 am
    I’m sure we can all recall stories from when we were younger when our parents tried to get us to listen. I can still remember the days my dad would try to talk to me while I was focused on something, whether it was a great movie—like one of my favorite childhood obsessions, Jurassic Park—or one of my favorite books. He would have to repeat my name several times before he could get my attention. “Laura, Laura, LAURA HOPE,” he would eventually scream, before I would finally look up and say, “Oh, are you talking to me?” One of my dad’s favorite nicknames for me was Space-case,…
  • The Client Isn’t Always Right

    Katelyn Dramis
    20 Jul 2015 | 7:59 am
    When it comes to crafting content, there’s a misconception in agency life that writers are yes men. After all, the client knows best. And to some extent, the client does know best. They know their brand, their purpose, their goal, and their product like the back of their hand. As an agency, and as writers, of course we want to make our clients happy. We want to help them succeed in every way we can. But what about the times when the team knows best? As copywriters, our creative visions get shot down… a lot. We’re encouraged to break the mold and come up with big ideas. Sometimes, those…
  • When the World Met Muhammad Ali

    Drew Grossman
    16 Jul 2015 | 12:40 pm
    Until 1964, most professional boxing weigh-ins were boring, predictable affairs. This was not the case for Clay vs. Liston, February 25, 1964, in Miami Beach. There was nothing boring or predictable about the 22-year-old Olympic gold medalist from Louisville, KY, named Cassius Clay. Although Clay would go on to become Muhammad Ali (referred to from here forward as Ali), the world heavyweight champion and Sports Illustrated’s Sportsman of the Century, at the time, he was unknown and largely untested. In addition to Ali’s prowess in the ring, he was a natural promoter and gifted PR man.
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Education on Proper Weight Loss Claims

    Kevin Thompson
    13 Jul 2015 | 1:06 pm
    In a society that places a strong emphasis on appearance and in a country where a high percentage of Americans struggle with their weight, the U.S. market for weight–loss products is a booming industry. The FTC, along with other local and state consumer protection agencies, has recently started aggressively enforcing inappropriate claims for weight–loss products. Dependent on the circumstances, penalties for false or misleading claims can be severe. Regulators have made it clear that they’re taking these claims seriously. With this in mind, it’s time we all become more…
  • Jason Caramanis Lawsuits Revealed

    Kevin Thompson
    24 Jun 2015 | 9:45 pm
    Jason Caramanis, through his entity Online Communications, LLC, has filed several lawsuits against networkers in Orange County, California over the past few years (9 lawsuits that I could find, though I’ve heard there might be more). Jason Caramanis is a well-known networker known for his aggressive pursuit of other networkers via private deals. The lawsuits speak for themselves. Networker reaches terms with Caramanis, networker fails to produce, networker gets sued. Click through some of the lawsuits and you’ll find some of the specific deal structures utilized by Caramanis…
  • DSA Hints At Its Intentions of Publicizing Code of Ethics Violations

    Kevin Thompson
    19 May 2015 | 8:12 am
    Without question, self-regulation is better than government regulation. But when you remove the “regulation” out of “self-regulation,” it’s all sort of pointless. In other words, rules without penalties are meaningless. I was recently speaking at the Association of Network Marketing Professionals conference. It’s at these sorts of conferences where professionals get a sense of what’s really going on in the industry. We all get together, in casual environments, and compare notes about who’s crushing it, who’s cheating and everything in…
  • MLM Special Deals: Disclosure Requirements (Part 2)

    Kevin Thompson
    30 Apr 2015 | 7:06 pm
    Specific Strategies In Part 1 of our MLM Special Deal series, we covered the basic concepts about the need for disclosures when it comes to business development agreements. In this article, I provide specific strategies to help companies and distributors navigate the water. When does a deal need to be disclosed? In their FAQs, the FTC provides some practical tips for when to disclose and how. Note, after my original article was published in December of 2014, the FTC has since updated their website with more content specifically for network marketers (which means they’re paying…
  • MLM Special Deals / Business Development Agreements: Disclosure Requirements (Part 1)

    Kevin Thompson
    30 Apr 2015 | 3:45 pm
    In December of 2014, I wrote an article titled “MLM Special Deals: The Fraud Ends Now.”  The article was about “Business Development Agreements” / confidential deals used by MLM companies to attract networkers.  The more success in prior companies, the sweeter the terms.  After reaching a deal, the networkers publicly announce, “After some serious due diligence and deep reflection, my heart has led me to join Company ABC….I find their products to be best in-class and their compensation plan to be the most rewarding I’ve ever seen.”  And since the private deals…
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    RICK MATHIESON: GEN WOW

  • 'Like A Girl' Returns 'Unstoppable' (Video)

    Rick Mathieson
    29 Jul 2015 | 9:43 pm
    Don't look now, but this "Girl" is "Unstoppable." A year—and countless awards—after the debut of Leo Burnett's "Like A Girl" video for Procter & Gamble's Always brand, the effort is out with a new spot dealing with a lack of confidence and perceived limitations—and conquering them. It's worth noting that the themes here, including comments from one girl about how only boys can be heroes, play well with a TV platform that's custom-made for causes like this—if CBS rises to the challenge ("Supergirl," anyone?). The new…
  • Rick Mathieson on Blasingame Show/Forbes Radio (Concl): Newsjacking

    Rick Mathieson
    7 Jul 2015 | 11:38 am
    From "prankvertising" to "newsjacking." In the conclusion of my recent appearance on the Jim Blasingame Show/Forbes Radio, we get into newsjacking, which is more popularly known as real-time marketing.  If you're not familiar with the term, think Oreo's much ballyhooed Super Bowl moment, Arby's Grammy hit, and NASA's gravitational pull, among many others. In truth, I would characterize this all as "real-time social media marketing," as real-time marketing has evolved to become more associated with real-time, personalized marketing-to-sales…
  • Rick Mathieson on Blasingame Show/Forbes Radio (Pt 2): The Rise of Prankvertising

    Rick Mathieson
    1 Jul 2015 | 12:22 pm
    My 2015 'Half-Time' Report on Digital Marketing Trends continues on the Jim Blasingame Show—with the rise of prankvertising. As longtime readers know, I've always been a fan of prankvertising—some favorites are shared in this post, and you can find many more here and learn about the 3 Secrets to Successful Prankvertising, here. But as you'll hear in the interview, while big brands long ago started to realize that it can pay big to pull pranks on their customers, the time seems ripe for members of Jim's audience—SMBs—to consider it, too. It's not without…
  • Rick Mathieson on Blasingame Show/Forbes Radio (Pt 1): Products Are The New Services

    Rick Mathieson
    28 Jun 2015 | 3:50 pm
    Get ready for a 2015 'Half-Time' Report on Digital Marketing Trends. With the Cannes Lions Ad Festival in full swing (which we'll look at a little more in depth next week), I was featured on the Jim Blasingame Show on Forbes Radio. Jim has me on from time to time to report on trends in the world of larger brands that I typically work in, and then translate what those trends might mean for his mostly SMB audience. This time out, we discuss three trends that SMBs would be insane to ignore, starting with Amazon's latest disruptive technology—DASH (see video above)—as well…
  • Potty-Mouthed Grandma has Choice Words on Saving Water in New Poo-Pourri Video

    Rick Mathieson
    20 Jun 2015 | 2:53 pm
    If you thought Poo-Pourri's first video was outrageous, just wait til' you see what Grandma has to say about it all.  In the latest from Suzy Batiz and her Addison, TX-based "spray-before-you-go" bathroom spray demonstrates once again how to market sensitive products by being as up-front and flagrant about it as you can about it. Clearly, this isn't for every audience. But Batiz (full disclosure: a past client) knows how to reach the hipper, hard-to-reach 18-35 audience she's after to round out her base of fun-loving women 38 to 64. This new video may even be a,…
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    LatinLink

  • How Data Science and Technology Can Help Fight Ad Fraud

    US Media
    30 Jul 2015 | 6:41 am
    A lot of the media buying is shifting into the digital space, so… …How should marketers approach it to make it more effective? What is ad fraud? something pretending to be a person, and therefore stealing impression from advertisers. On top of that,  20% of impressions are lost, which sets you back on building sales and achieving […]
  • The Hottest E-Commerce Products in Latin America

    Andrés Sandoval@usmediaconsulting.com
    17 Mar 2015 | 6:47 am
    Travel products, appliances and clothes top the list in several countries around the region.
  • A Quick Roundup of the Latest Latam Online News

    US Media
    16 Mar 2015 | 8:10 am
    One skim will get you up-to-date on what’s happening with the Latin American online world.
  • What Latin American Luxury Travelers Want

    EzequielCufre@USMediaconsulting.com
    16 Mar 2015 | 8:09 am
    Results from a new study offer insights into favored destinations and preferences among Latin American travelers that could help shape campaigns.
  • 5 Myths about Internet Use in Brazil

    Luciano Rodrigues@USMediaConsulting.com
    16 Mar 2015 | 8:08 am
    After reviewing new research from IBOPE and We Are Social, we found some facts that suggest that conventional wisdom about Internet users in Brazil that could be wrong in certain areas.
 
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    Campaign Planning

  • Is Creativity The Right Word?

    John Drake
    27 Jul 2015 | 6:00 am
    I think in the corporate world we freely use ‘positive words’ like ‘transformation’ and ‘innovation’ in order to indicate our progressive, modern leadership style. But we shy away from a proper engagement with ‘negative words’ like ‘risk’ and ‘mistakes’. We...
  • Disney Corporate Strategy Chart

    John Drake
    26 Jul 2015 | 9:54 am
    The always good Kottke has posted Disney's Corporate Strategy chart from 1957. Recent Disney c-level folks have continued to expanded on this idea: "Everything we do is about brands and franchises. Ten years ago we were more like other media...
  • Real Time Outdoor

    John Drake
    25 Jul 2015 | 10:00 am
    Here's an artificially intelligent billboard with an algorithm attached. The board evolves over time to show the most effective ads that it can based on people's reactions. Copy, layout, font and image can all be mixed and matched, automatically, in...
  • It Can Wait

    John Drake
    21 Jul 2015 | 6:12 am
  • Temperament

    John Drake
    20 Jul 2015 | 5:38 am
    Munger: We’ve learned how to outsmart people who are clearly smarter than we are. Buffett: Temperament is more important than IQ. You need reasonable intelligence, but you absolutely have to have the right temperament. Otherwise, something will snap you. Munger:...
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    AdYapper | Blog

  • Coffee with AdYapper Video Series, Episode 3: Optimizing in Real Time

    AdYapper Chicago
    29 Jul 2015 | 10:24 pm
      Success in digital advertising requires rethinking longstanding methods of measurement and refinement of our media, yet many companies haven’t quite caught up. As Raise CIO Christopher Skinner explains, new technology and approaches are helping his company create powerful opportunities to optimize in real time, with a focus on what’s driving business, not just middle metrics.
  • The Real Story: Digital Advertising Ecosystem Needs Fixing

    Elliot Hirsch, CEO, AdYapper
    16 Jul 2015 | 12:46 pm
    For any business that has grown from seed-funding up, the day your story hits the Wall Street Journal is a major milestone. We celebrated the WSJ coverage of our growth this week as any company would, but we knew we were only part of a story that is much, much bigger than us. It’s a story of an industry primed for an epic philosophical shift, or outright collapse. And we’ve only read through the prologue. Digital advertising is an amazing opportunity to leverage the best technology and data science to connect businesses with customers. It evolves its business model so the medium remains…
  • Coffee with AdYapper Video Series, Episode 2: Working Media & ROI

    Derek Huyser, @AdYapper
    7 Jul 2015 | 8:11 pm
    Following our #CWAY Episode 1 revelation that the digital advertising ecosystem that serves brands is fueled on wasteful impressions and fraud-driven traffic, we’re back to share some positive news: there is a massive improvement in the effectiveness of ad spend waiting for brands that can identify and optimize to working media! In this episode, we reveal three steps brands must take with their agencies and vendors to optimize to the 40% of media that is actually driving results, improving their return on ad spend (ROAS) by 50% or more.
  • Coffee with AdYapper Video Series, Episode 1: The New Ad Ecosystem

    Derek Huyser, @AdYapper
    22 Jun 2015 | 1:23 pm
    In this brief video, learn how savvy marketers are overcoming viewability challenges and ad fraud — symptoms of the current ad ecosystem that rewards volume over value.  
  • Kraft and Kellogg Co. Take First Giant Steps in Ad Industry Shift

    Derek Huyser, @AdYapper
    28 May 2015 | 7:30 am
    Standoff in viewability will give way to much needed transparency, major value creation opportunity. Let’s play spot the next major movement in marketing. Kraft and Kellogg Co. are now threatening to dump publishers if they don’t allow for independent measurement of campaign results. Kellogg Co. made headlines this week by demanding access to independently verified numbers from one of the biggest publishers, YouTube. It’s a moment of common sense for an industry that has operated outside of it for too long. After all, why should advertisers expect full transparency in measurement and…
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    Co.Create

  • 1,000 Italians Want The Foo Fighters To Visit Their City So Badly They Pulled Off The Best Rock Stunt Of The Year

    Dan Solomon
    30 Jul 2015 | 10:50 am
    Rock's coolest uncle is officially on the clock.The best part of music—any kind of music, really—is who we share it with. Sometimes listening alone on your headphones is a powerful experience, but it rarely compares to being in a crowd while your favorite band plays live, or to dancing with your friends. But what happens when that experience of sharing live music with a huge group gets completely participatory? As the Rockin' 1000—a group of 1,000 Italians based in the city of Cesena—proved, friggin' magic happens.Read Full Story
  • Netflix's "Sense8" Makes Beautiful Music Out Of The Brainwaves Of 8 Strangers

    Dan Solomon
    30 Jul 2015 | 10:46 am
    The brain-bending Netflix original draws its music from the brains of its bingers.Netflix's Sense8 premiered last month on the streaming service—a major sci-fi series from major sci-fi creators the Wachowskis and J. Michael Straczynski. And while its fans and creators eagerly await news about a Sense8 season two announcement, Netflix teased out at least one new thing for fans: Namely, the "Brainwave Symphony," which sounds like an abstract name, but which actually does exactly what it says on the tin: it's a new musical piece, created from the brainwaves of eight strangers who were brought…
  • Calvin Klein Updates Its Sex-Sells Approach To Include Sexting, Threesomes

    Dan Solomon
    30 Jul 2015 | 7:03 am
    What will millennials think of next?Calvin Klein Jeans—the company that coined the tagline "Nothing Comes Between Me And My Calvins"—has never shied away from sex as an ad strategy. They've made the case that people should buy their jeans by showing a pre-fame Mark Wahlberg straddled by a 17-year-old Kate Moss, they've tried to convince customers that Justin Bieber is capable of having sex, and they learned that 50 Shades Of Grey star Jamie Dornan looked good with his shirt off long before Mr. Grey would see us now. So when Calvin Klein Jeans claims that it's unveiling its most suggestive…
  • Some Hero Learned A Hard Lesson About Strapping His GoPro To Stuff

    Dan Solomon
    30 Jul 2015 | 6:57 am
    That's the opposite of whatever a hole in one is.GoPro cameras capture mankind—and, sure, animal-kind—at its bravest, dumbest, boldest, most adventurous, most creative, most intrepid, and most curious. And now, we can also add "most pathetic" (or maybe "most Charlie Brown-like") to that list.Read Full Story
  • Life Imitating Art: How Don Winslow's Fiction Eerily Predicted El Chapo's Escape

    Joe Berkowitz
    30 Jul 2015 | 3:00 am
    Author Don Winslow talks to Co.Create about how his latest novel, The Cartel, mirrors recent events in Mexico, with a really odd case of timing.When Don Winslow picked up his newspaper a couple weeks ago and a headline screamed out "Drug Lord Escaped," the author knew right away to whom it referred. This particular drug lord had already escaped from prison twice before—once in real life, and once again in Winslow's latest novel, The Cartel, which had been released just a few weeks before.Read Full Story
 
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    Advertising

  • Mark Zuckerberg dropped a hint about another multibillion-dollar opportunity Facebook hasn't even started to tap yet (FB)

    Jillian D'Onfro
    30 Jul 2015 | 11:43 am
    During Facebook's Q2 earnings call, investors focused most of their monetization questions on video, Instagram, and Messenger.  But in Mark Zuckerberg's opening remarks, he dropped a new stat that also perked some interest. People now make 1.5 billion search queries on Facebook per day, and the site has indexed more than 2 trillion posts. Right now, most of those searches are for people or posts, as CFO David Wehner clarified on the call, but that big number glimmers with potential to analysts. "While most FB searches are not commercial today, we think the types of searches can…
  • Internet connectivity is driving the biggest in-car business opportunity in years

    John Greenough
    30 Jul 2015 | 10:10 am
    Automakers are in a rush to add internet connectivity to cars. They're doing this for a number of reasons, including to collect data from the vehicle, push over-the-air updates, and improve car safety. But one of the biggest ways automakers are leveraging connection in their vehicles is to sell connected car products and service. By 2020, revenues from connected services are expected to top $152 billion. They're offering a selection of connected features in cars, with a special focus on entertainment apps and safety-management features. In a recent report from BI…
  • 9 brilliant business books you can read in an afternoon

    Kathleen Elkins
    30 Jul 2015 | 10:05 am
    It's no secret that reading can help you get ahead. The most accomplished people tend to love to read. However, starting a new book can seem daunting and overly time-consuming. The good news is there are several short business books loaded with powerful information about selling, managing, and investing.  We compiled a list of the best business books with less than 150 pages that you can start and finish in an afternoon.'Who Moved My Cheese?' by Spencer Johnson "Who Moved My Cheese?" made it on "Shark Tank" investor Daymond John's list of business books that changed his life. …
  • I hired a virtual PA for a week and it's made me a far more organized person than I ever was before

    Lara O'Reilly
    30 Jul 2015 | 9:52 am
    It's unusual to meet a journalist who has their own personal assistant. I've never met one. So I was well aware of the task I had ahead of me convincing my friends, colleagues, and contacts that I now had a PA. And, I didn't even really have a PA. For a week, I decided to try out "Amy Ingram," a virtual PA designed to schedule meetings for busy executives, by taking away all the e-mail ping-pong that goes with organizing a rendezvous. In practice, all you need to do is link your calendars and then CC "Amy Ingram/amy@x.ai" into an e-mail conversation about setting up a meeting. She then takes…
  • All of Facebook's revenue growth since it went public comes from one source: mobile ads (FB)

    Matt Rosoff
    30 Jul 2015 | 9:46 am
    Facebook reported solid earnings yesterday, beating expectations on both revenue and earnings. It also revealed that more than 75% of its ad revenue comes from mobile advertising. That's remarkable because when Facebook went public in May 2012, just three years ago, it had no mobile advertising business at all. In fact, if you look at this chart from Statista based on Facebook earnings reports, it's clear that mobile advertising is Facebook's business. All of the company's revenue growth since it went public came from mobile ads — desktop ads and payments revenue…
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    Video Made Easy

  • How digital marketing operations can transform business – McKinsey’s new report

    Fergus
    24 Jul 2015 | 2:39 pm
    Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get That is according to McKinsey’s new report – How digital marketing operations can transform business If you don’t have time to read the full report here are our notes. —– Due to evolving consumer behaviour and the marketing landscape, marketing operations is becoming the most important to enable brands to connect with customers and to shape their interactions. When done well, it can provide a 15 to 25…
  • This infographic puts the effect of video into perspective

    Sarah McDonald
    31 Mar 2015 | 3:14 am
    The effect of video and video production has been ever increasing, and video is being used worldwide by companies and individuals alike to promote a product or service. This growing need for videos has resulted in increased engagement statistics for companies that are capitalising on the trend, and the team at One Floor Up have collated this information into a vibrant and detailed infographic. These impressive statistics will only grow as the developing world becomes more connected. The question is, have you capitalised on the effect of video yet? As you can see, some of these results are…
  • The Do’s And Don’ts Of Corporate Video Production

    anna
    22 Jan 2015 | 5:40 am
    This article was written by Duane Rajkumar on behalf of One Inch Punch Pro, a Toronto based video production company with experience creating corporate videos, music videos, short films, reality television and more. They are one of our video-makers on Wooshii. Check out their profile here. Do’s Develop A Clear Goal It is imperative that you invest considerable time developing a clear goal before you start filming. You should define exactly what you’d like the video to do. You likely want to engage your audience and illustrate the company’s history and products. Much of this…
  • $20k Surplus Budget – Room for Digital Budget Experiments?

    Sarah McDonald
    15 Dec 2014 | 2:40 am
    Get creative with those end of year budgets. It’s that time of the quarter and time of year to wrap up your budget spending. You could be allocating funds to the new and experimental. For many, those budgets are attributed to more of the same. I gathered some media owner, media agency and client-side digital friends and asked ‘if I gave you an additional $20k to allocate before the end of the year, where would you spend it?’  This is what they suggested + some links to people who explain it better than then media owners do. Facebook Custom Audiences, using your customer emails as an…
  • How can you get 200K video views?

    anna
    9 Dec 2014 | 1:35 am
    alpharooms.com share their video 200,000 times and their video remarketing campaign is more cost-effective than search   alpharooms.com, founded in 1999, is a worldwide travel brand that offers discounts on hotels, flights, holidays, car hire and other holiday extras. Their portfolio includes 250,000 hotels and apartments in over 40,000 destinations. Last year, when looking at their brand searches on Google, alpharooms.com noticed that several unofficial videos had started to surface in the results, including obsolete voucher codes and old brand messaging. These unofficial videos acted…
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    Thinkwich: Health is Wealth

  • Attack Your Panic Attacks With These Helpful Tips

    James Jordan
    16 Jul 2015 | 4:39 am
    If you suffer from panic attacks, you recognize however tough it’s to work out a way to upset them. Innumerable triggers exist in everyday environments which will instigate explosive panic and also the symptoms vary from person to person. Finding a private answer can take time and efforts. A good healer are going to be […]
  • Nutrition Tips On How To Keep Your Body Healthy

    James Jordan
    14 Jul 2015 | 9:35 am
    So you’ve got set to start out ingestion a a lot of alimentary diet. Terrific news! there’s heaps to find out concerning nutrition. Don’t fret, there’s facilitate offered. they’ll all build a distinction to your overall quality of life. Many people aren’t getting enough protein and it is very necessary. Lean, red meat, like cut […]
  • Keeping Fit With These Amazing Fitness Tricks!

    James Jordan
    9 Jul 2015 | 1:32 am
    There square measure lots of parts to sensible fitness. It includes uptake a correct diet, obtaining many rest likewise as following an exercise program. You’ll do numerous various things to be healthy and appearance nice. This text aims to function your start line towards reaching your fitness goals. If you’ll realize an exercise you fancy, […]
  • Solid Advice For Living Well With Diabetes

    James Jordan
    8 Jul 2015 | 2:05 am
    There are two noteworthy types of diabetes, and both are fit for bringing on genuine wellbeing issues. Having the right data is urgent in the battle against diabetes. The motivation behind this article is to give you data about carrying on with a sound existence with diabetes. Attempt to keep a tight timetable to improve […]
  • Sick Of Dealing With Eczema? Try Using These Tips!

    James Jordan
    2 Jul 2015 | 1:39 am
    To feel your best, you need your body to be as sound as it can be. Dermatitis, a skin condition, can be one of those issues, and you require data that can help you locate a decent arrangement. This exhortation will help you re-adjust your frameworks. Keep up agreeable temperatures in your home in the […]
 
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    American Ad Agencies » Blog

  • Retail Marketing: 90 Reasons To Run A Promotion In August

    aadsiteadmin
    27 Jul 2015 | 7:26 am
    Retail Marketing: 90 Reasons to Run a Promotion in August For retail marketing here are lots of great reasons – 90 to count – to do various promotions – for retailers to restaurants... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Restaurant Marketing: The Church of the Customer Experience

    aadsiteadmin
    24 Jul 2015 | 11:26 am
    Restaurant Marketing: The Church of the Customer Experience No matter how many times I dine at the Angus Barn (Raleigh, NC),  I always come back amazed, astonished and even bewildered. How do they do... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Restaurant Marketing: Starbucks Raises Prices, You Can Too

    aadsiteadmin
    11 Jul 2015 | 9:39 am
    Restaurant Marketing: The big news this week: Starbucks raised their prices again and it wasn’t because the cost of coffee beans increased. So why the increase? Some say it would be labor... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Retail Marketing: The Huge Benefits of Being An Independent Business

    aadsiteadmin
    4 Jul 2015 | 4:09 am
    The following was written this week in my subscription-based WOW newsletter directed to independent restaurants, yet can be applied to the retail marketing and hospitality marketing categories.... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Retail Marketing: Get Creative With Classic Red, White & Blue

    aadsiteadmin
    1 Jul 2015 | 7:07 am
    Retail Marketing: creating a customer connection with the red, white & blue Retail Marketing: I love Target and Party City. When my creative well runs dry, I’m off to one of those two... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
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    JCDecaux OneWorld

  • 2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year

    Mabel
    27 Jul 2015 | 6:45 am
    The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). Magna Global’s forecast for global adspend is on par with ZenithOptimedia’s, staying around the 5% level. There will be a dip in 2015 adspend due to the absence of key event drivers in 2014 such as the World Cup,…
  • The Party #CeresTram in Milan wins Innovate Campaign of the Month May 2015!

    Contributors
    21 Jul 2015 | 4:00 am
    Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew’s Ceres beer was voted the Winner for their experiential and interactive campaign in Milan. The campaign   Advertiser: Royal Unibrew, Ceres beer Location: Milan, Italy Innovate concept: Special build tram, experiential, sampling Campaign Dates: 7th May 2015 – 20th May 2015 Popular Danish beer brand Ceres together with IGPDecaux brought music and cheer to the streets of Milan over the course of a…
  • Welcome to Jurassic World Waterloo

    Aglaia
    10 Jun 2015 | 9:20 am
    As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. …This is something new… Universal, Jurassic World Waterloo, welcome stickers, Jun 2015, JCDecaux UK For the cinematic release of Universal Pictures’ and Amblin Entertainment’s Jurassic World this Friday, JCDecaux UK have done something really special for the commuters at London Waterloo Station. For the first time ever, the entire station has been totally transformed into the legendary Jurassic theme park.
  • Coca-Cola custom vending machines win JCDecaux Campaign of the Month

    Gaelle
    18 May 2015 | 5:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. About the Campaign Advertiser: Coca-Cola City: Sydney, Melbourne, Brisbane Format: Street Furniture Innovate concept: dispensing, interactive digital screens Coca-Cola and JCDecaux Innovate Australia teamed up to create an Australia-first campaign, transforming digital touchscreen advertising panels into refrigerated, interactive vending machines. Panels across Sydney, Melbourne and…
  • Iconic Launches call for Iconic Partnerships

    Nathalie
    13 May 2015 | 5:00 am
    Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. Benefiting from its strategic positioning at the centre of the new Tom Bradley International Terminal, Tiffany & Co achieved maximum impact for the launch of its new men’s time piece collection. By owning the 72 feet tall Clock Tower, Tiffany…
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    Harmelin Media

  • Mode and Conde Nast at the Digital Newfronts

    Zachary Farrell
    30 Jul 2015 | 7:05 am
    Written By: Zachary Farrell, Naomi Kauffman and Elena Legg Technology innovation is what drives changes in new media consumption; simply creating premium content is not enough to ensure its consumption. Mode’s Newfront 2015 presentation addressed these principles and how their new website/mobile app Mode.com will marry the two. Mode Media launched their web app in order to bring together its existing web properties (Glam.com, Brash.com, Foodie.com, Tend.com and Bliss.com) to form a premium social network—a platform where content distribution is designed by the user (you). Mode.com is a…
  • Unlocking Mobile Marketing

    Garry Herbert
    28 Jul 2015 | 7:22 am
    The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use. However, this is where the marketing problems start. Advertisers immediately began to shove mobile…
  • Crackle, Sony’s TV Streaming Service

    Jennifer Smith
    23 Jul 2015 | 1:05 pm
    At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry. Crackle’s mission is to make a name for itself by creating premium original content that will only be available on Crackle.  But unlike Netflix’s House of Cards or Hulu’s Moone Boy, Crackle will be ad-supported. Crackle knows that with video on demand, online streaming, and other options people have today to instantly watch programs, advertisers are missing out on reaching…
  • Conquering the Digital Divide

    Planning Advisory Group
    14 Jul 2015 | 9:02 am
    Digital Media: The Convergence of Integration and Specialization Digital media has catapulted from an add-on media feature to a dominant medium, accounting for 30% of media purchases and $49 billion in annual media expenditures (in 2014). In 2015, digital media is an integral part of nearly every media plan. But integral and integrated are two different things. What are the best practices for truly integrating digital media into planning? At Harmelin, we have a clear mantra: Begin with the End in Mind. Digital and conventional media are purchased to achieve our client’s business goals.
  • Is Programmatic The Next Step For Print?

    Gina Yeakel
    23 Jun 2015 | 6:13 am
    In February, publisher Time Inc. announced a print programmatic product across 18 titles.  It uses the Media Math DSP to automate print buying.  According to Time, the intention was to give their digital advertisers access to the print audience as well as give digital buyers a familiar platform for purchasing that audience. There are currently six audience segments.  The segments cluster magazines together to reach an audience.  Advertisers chose an audience size; each segment has several audience size options.  The minimum audience buy is 5 million. Terms There are parameters that must…
 
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    AdEspresso » Blog

  • 5 Tricks to Improve Facebook Ads Images

    Pawel Grabowski
    29 Jul 2015 | 6:55 am
    So you’ve tried it all: Improved ad headlines, Rewrote and split tested the ad copy, Developed buyer personas to better target your ads, and Tried different ad placements to see which one the audience responds best to. And yet, your conversion rates are still too low. Perhaps you checked industry benchmarks and feel you’re missing out. Or you’re simply not satisfied with it but you tried everything and …. now you’re stuck. Or are you? You see, Facebook ads aren’t just text. Images you use have an effect on their performance too. And in this post I’ll show you some ways to…
  • From 0 to $1.2M RunRate (and profitability!) in just 5 quarters. 9 lessons learned in creating an impossible company

    Armando Biondi
    28 Jul 2015 | 8:43 am
    This is one of the most difficult posts I’ve written to date. Seriously. Sooo many  things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave out. So I’ll leave out how this has been an impossible company from pretty much the beginning, for a whole bunch of reasons. AdEspresso shouldn’t have existed. Period. Because according to lots of people, it’s impossible to make the switch from a service-oriented team to a product-oriented team. If you ever did it, investors don’t put money in something even remotely connected to…
  • A Simple Guide to Help You Track Facebook Ads Analytics

    Kristina Allen
    24 Jul 2015 | 9:05 am
    Are you wondering where to begin when it comes to tracking your Facebook ads analytics? No worries, we are here to help! We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook ad analytics and today we want to share our knowledge with you! Why Track Facebook Ads Analytics? The answer to this question is really quite simple. You must track your Facebook ads analytics so that you know if you are making money or losing money on your ad campaigns. If you blindly spend…
  • Automatic Ad Optimization and much more. The biggest AdEspresso update… ever!

    Massimo Chieruzzi
    22 Jul 2015 | 9:35 am
    This is by far the most important update to AdEspresso in the last year, and I’m excited to finally share it with you! Kudos to all the team. Everyone worked hard to deliver you this amazing update that I’m sure you’re going to LOVE. The Facebook Ads Gallery As you know, we’re big fans of education. Our mission is to help Small and Medium Businesses all around the world achieve success with Facebook Advertising. And we think in order to accomplish this mission, we need to provide them with top-notch software for Facebook Advertising Optimization AND help them improve their…
  • 7 Ways Flexibility Can Save Your Facebook Marketing Dollars

    Dan Virgillito
    21 Jul 2015 | 10:23 am
    You’ve created a great campaign showcasing your product and your target audience is still not interested? These days, you want to create campaigns that will go viral on the social web. An image that will get audience to pound the ‘share’ button … an update to clog your Facebook Page with thousands of comments. The only question is this: are you willing to make changes to your perfectly crafted campaign? Remember, your target audience on Facebook will have varying interests and behavior. If a visual campaign worked last year, your target audience may prefer a less visual and more…
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    speaking in clicks

  • Hotel Web Sites: Too Checked Out for Branded Messaging.

    Mark Laporta
    6 Jul 2015 | 7:20 pm
    As travellers know, hotel Web sites are among the most functional e-commerce sites around. Yes, most of them feature the ubiquitous marquee, but that’s as close to any kind of high-level messaging you’re liable to see. And that messaging is itself ultimately offer-driven. Can anyone tell the difference between Sheraton and Ramada? Not online. Between the input boxes and those tidy little retouched jpegs of the rooms, the only thing you have to go on is the logo. Yes, they use different color schemes and, yes, different fonts. But this ladies and gentlemen, is not branding. A…
  • The Dysconfusitorial Process of Tidy Marketing

    Mark Laporta
    7 Jun 2015 | 8:30 am
    Of all the ways a great creative concept can be watered down, debased or, often enough, eviscerated, there’s nothing more deadly than the threat of Tidy Marketing. Tidy Marketing is the coming together of two things: an unrequited lust for mechanical consistency and the firm belief that no member of the human species is capable of rational thought. Or at most, if Tidy Marketers concede that if we do sometimes think, they believe it tends to give us a headache. The products of Tidy Marketing are everywhere, but nowhere more evidently as when promotional headlines flatten both levels of…
  • Why Put a Bullet Through Your Sales?

    Mark Laporta
    3 May 2015 | 6:40 pm
    Somewhere toward the end of virtually every new branding project, a subtle shift occurs. The discussion that, until then, had been about lofty things like “branded messaging strategy,” “brand voice and tone” or “brand narrative,” becomes brutally blinkered. Suddenly, everybody’s yammering about best practice and the need to be “short and sweet.” And within 36 hours, the only thing left of those heady theoretical sessions is a shiny logo, a stubby tagline and a list of “benny bullets” you’d better get in the right order…
  • The Marquee of Indecision

    Mark Laporta
    1 Apr 2015 | 5:12 pm
    As petty nobility goes, the Marquee of Indecision is about as petty as it gets. Here’s a routine Web site feature that’s now at least 12 years old—and it still insists on claiming pride of place on sites from Juneau to Honolulu. What, you might ask, is the source of this arrogance? It’s the slavish devotion of the Marquee’s subjects, a realm of lazy marketers who’d rather endure His Lordship’s insufferable posturing, than decide on a unified, branded focal point for their Web presence. The Marquee to the rescue. Why slug it out around a conference table…
  • What is a Creative Concept?

    Mark Laporta
    12 Mar 2015 | 7:35 pm
    Considering how many years the advertising / marketing industry has been cranking out…whatever…you’d think this was a question that would receive a single unwavering answer from all quarters. And if the advertising / marketing industry were more like the sciences you might hope your expectations would be fulfilled. But, for good and ill, what we do is a lot closer to what happens on a cooking show. Ask a question like that and you might as well be asking “What is salad?” It’s not so much that the question is too broad, but that the very idea of…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • What’s the best way to monitor your audio?

    Constantino de Miguel
    14 Jul 2015 | 3:08 pm
    So what’s the best way to monitor your voice-overs and audios, can you use hi-fi speakers or should you only use studio monitors? This is a question that surfaces from time to time in the VO industry and if you’re a newbie to the business it can be difficult to get some hard and fast […]
  • Why do we record our voices in mono instead of stereo?

    Constantino de Miguel
    5 Jun 2015 | 1:11 pm
    It still seems odd in today’s digital age that we still do our voice over recordings in mono. When stereo sounds so much better, mono seems archaic and a throw-back to old 78 records and gramophones. However, there is a good reason why we record our vocal tracks in mono. Here’s why… The whole purpose […]
  • Would you advertise your VO services on eBay or Fiverr?

    Constantino de Miguel
    1 Jun 2015 | 7:58 am
    Are E-bay or Fiverr marketing outlets to offer your voice-over services? It might sound outlandish, but some people do use this network. As voice over artists we are always looking for new ways to market ourselves. Most of us will have websites and probably promote our work through pay 2 play sites, social media, YouTube […]
  • Plus d’astuces pour améliorer le son dans un home studio

    Constantino de Miguel
    28 May 2015 | 5:19 am
    Nous avions vu dans le post précédent “Comment améliorer un enregistrement voix off ” l’intérêt de bien régler son préamplificateur, quelques astuces pour comprendre et atténuer les bruits parasites, puis les moyens de limiter les “pops”. Voyons dès à présent quelques autres astuces afin d’améliorer une prise de son en home studio. Une contribution de l’ingénieur son […]
  • A buyout fee, questions to ask

    Constantino de Miguel
    21 May 2015 | 8:46 am
    Buy-out fee is the price that a brand pays to use your unique voice in a particular marketing campaign. You become the voice of their product or service and that has a price. You need to be compensated when your voice is associated with a specific brand: for instance if your voice is heard on […]
 
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    Media Planning Playbook

  • Instagram Ads Update: Will It Boost Your Media Buy?

    Capitol Media Solutions
    16 Jul 2015 | 12:15 pm
    A little over a year and a half ago Instagram introduced their first advertising product. In light of some recent new developments to the site’s ad capabilities, we’d like to revisit how the Instagram advertising platform has evolved. We’d also like to consider the value Instagram ads platform offers marketers and provide some best practices […] The post Instagram Ads Update: Will It Boost Your Media Buy? appeared first on Media Planning Playbook.
  • Snapchat Advertising: Snappy Brand Promotion

    Capitol Media Solutions
    14 Jul 2015 | 7:22 am
    Seriously, who walks away when a huge tech company offers them $3 billion for your 2-year-old startup? Well, Snapchat did a couple of years ago when Facebook made them that offer. Smart move, apparently, the site is currently valued at close to $15 billion. There’s been no shortage of coverage and growing interest in the […] The post Snapchat Advertising: Snappy Brand Promotion appeared first on Media Planning Playbook.
  • Eliminating Print Advertising? Not So Fast

    Capitol Media Solutions
    9 Jul 2015 | 5:26 am
      From digital video to social media to programmatic buying, advertising and media buys have clearly come to rely on digital. Over the years digital has proven to be a less expensive way to reach audiences. It provides us with considerably more accurate analytics and metrics, and turnaround time is faster. In many areas, digital […] The post Eliminating Print Advertising? Not So Fast appeared first on Media Planning Playbook.
  • Media Strategy: Using Media to Launch A New Product

    Capitol Media Solutions
    25 Jun 2015 | 11:48 am
    Launching a brand new product is a huge marketing challenge. Not only are you introducing this product to the world, you must also convince them life will be infinitely better because of it. Media has become a vital tool in amplifying and spreading the message about a new product. This is primarily, because it provides […] The post Media Strategy: Using Media to Launch A New Product appeared first on Media Planning Playbook.
  • Find the Right Media Planners: 5 Tips for Your RFP

    Capitol Media Solutions
    18 Jun 2015 | 5:00 am
    Government agencies and companies in need of professional services from media planners will often open up projects for bids with a document called a Request for Proposal, or RFP. An RFP often serves as your company’s initial introduction to a media planning agency, its staff, and its services. Information about the work your company needs […] The post Find the Right Media Planners: 5 Tips for Your RFP appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Will Marijuana Get Advertising Agencies High?

    Peter
    30 Jul 2015 | 8:04 am
    Will Marijuana Get Advertising Agencies High? Yes. But, do not take my word for it. 502DATA is a website that reports on Washington State’s marijuana industry. Take a look at the sales numbers and… you tell me? Will marijuana get advertising agencies high? Um, drive advertising agency revenues higher? Seems logical. Here are sales numbers for Washington’s [...] The post Will Marijuana Get Advertising Agencies High? appeared first on Peter Levitan & Co..
  • Just Read This: Web Design – The First 100 Years

    Peter
    27 Jul 2015 | 9:40 am
    Just Read This – Why? More is not necessarily a good thing. New is not necessarily a good thing. Internet-scale is not necessarily a good thing. That’s my paraphrase of this extremely insightful perspective on our digital world. Need a bit more to get you reading? From Web Design – The First 100 Years. (I [...] The post Just Read This: Web Design – The First 100 Years appeared first on Peter Levitan & Co..
  • 21 Ad Agency Business Development Must Do’s

    Peter
    24 Jul 2015 | 10:40 am
    What Every Ad Agency Must Do To Grow A simple fact: You have to decide to work at business development and then do the work. Here are 21 ad agency business development actions that will absolutely result in growth.   Have clear attainable (or even audacious) business objectives – and, while you are at it, write [...] The post 21 Ad Agency Business Development Must Do’s appeared first on Peter Levitan & Co..
  • UK Advertising New Business Is Down

    Peter
    23 Jul 2015 | 8:23 am
    News To You? Digital is Up But… “New business on the slide in 2015″ Interested in seeing where the advertising action is these days? Here are some bellwether numbers from the UK market for January through June 2015. Digital continues to be the only area (vs. advertising, direct marketing, carrier pigeon) that is moving on up. [...] The post UK Advertising New Business Is Down appeared first on Peter Levitan & Co..
  • The Real Power Of Video

    Peter
    21 Jul 2015 | 8:53 am
    The Power of The Advertising Agency Video Putting a video on your website will increase your odds of selling your advertising agency’s services. I’d like to think that most agencies get this. But, not all do. Here are some compelling stats to help you make sure that you use the power of video on your [...] The post The Real Power Of Video appeared first on Peter Levitan & Co..
 
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    Filthy Rich Writer

  • Copywriting Q&A: How to Write Humor

    Nicki Krawczyk
    27 Jul 2015 | 4:38 am
    Some of the most memorable ads are the funniest ones, but how did the writer (and designer/videographer) get to that point? How did they take a creative brief and turn it into something that makes you smile—if not laugh out loud? Well, that’s exactly what we’re delving into today. Read on… Today’s question is from Ascher H. who asks, “So many of the best ads I see are really funny. I’m worried that I won’t be able to write stuff that’s that good. Do you have any ideas about how I can up my humor game?” First, I want to make an important point. Similar to our previous post…
  • Copywriting Q&A: 5 Things Creative Directors Wish You Knew

    Nicki Krawczyk
    20 Jul 2015 | 3:01 am
    Creative directors will be some of the most important people you’ll work with in your life. They have the power to make you into the best copywriter you can be. But how can you maximize any relationship with a creative director? Read on… Today’s question comes from Eli K. who asks, “I am so in awe of my creative director. (Honestly, I’m a little afraid of him, too…) I really want to do the best I can for him. Do you have any tips to help me stay on his good side?” A great creative director will do his or her best to build your skills as a copywriter and as a professional, but…
  • Copywriting Q&A: Copywriting Success Secrets for Extroverts

    Nicki Krawczyk
    13 Jul 2015 | 5:00 am
    If you’re someone who thrives off of interactions with people, how does the “sit alone and write your copy” lifestyle of the copywriter suit you? Good news: By following a few tips, it can suit you quit well. Read on… Today’s question comes from Eben H. who asks, “I love to write and I think I’m pretty good (with the potential to be better), but I also really consider myself an extrovert. I’m worried that sitting alone and writing all day long will make me miserable. Do you have any advice?” A few weeks ago we discussed how to make a copywriting career work for introverts.
  • Copywriting Q&A: Can You Break Your Copywriting Contract Early?

    Nicki Krawczyk
    6 Jul 2015 | 5:00 am
    A contracting gig can be a great opportunity to earn some steady income, make new connections and build your portfolio—all without being stuck on staff. But what happens if you want to break your contract? Are you trapped? Read on… Today’s question comes from Wendy P. who asks, “I’ve been freelancing for a while and I was just offered a contract position with a company downtown. I’m a little worried about contract work though—I’m used to a little more freedom. If I take this project, is it really a literal contract? And, if so, can I get out of it if I need to? (Or want…
  • Copywriting Q&A: 6 Habits of Successful Copywriters

    Nicki Krawczyk
    29 Jun 2015 | 2:22 am
    What they say is true: Cultivating the right habits can have a major impact on your success. After all, what we do every day determines what we become. So what habits do successful copywriters cultivate? Read on… Today’s question comes from Sienna H. who asks, “I really want to make copywriting work for me. I feel like I’m on the right path (thanks to the Academy!) but are there any tasks or tips I should start doing to help ensure I do well?” As many business and success gurus will tell you, the fastest way to succeed is to study the things successful people do, and then do those…
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    Marketing Thingy

  • Marketers: Get in the game!

    Nader Ashway
    14 Jul 2015 | 1:00 pm
    You can't score points from the sidelines. Marketers - no matter how big or small - have to get in the game!
  • Rainbow-colored Research

    Nader Ashway
    1 Jul 2015 | 8:36 am
    Was the rainbow profile pic on Facebook a mass experiment on users? It may very well have been. But who cares?
  • Super Bowl 49 – Grins and Groans

    Nader Ashway
    2 Feb 2015 | 5:14 am
    Originally posted on Marketing Thingy:If you’re a football fan, you liked this game. A slow burn, with twists and turns, and a dramatic finish. Good stuff. (Unless you’re a Seahawks fan, then, not so much.) If you’re an advertising fan, you got pretty much a reflection of the game: a kind of slow and…
  • Super Bowl 49 – Grins and Groans

    Nader Ashway
    1 Feb 2015 | 9:29 pm
    A roundup of some of the knee slappers and head scratchers that were #superbowlcommercials
  • Nice Legs, DirecTV – but a little hairy.

    Nader Ashway
    21 Jan 2015 | 7:32 am
    The new Rob Lowe-driven DirecTV campaign is popular and funny, with new executions on the way in 2015. So what could possibly be wrong with it?
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    Whitehouse Post » Blog

  • Peering Out into the Wide Unknown

    Frank Collective
    22 Jul 2015 | 6:46 pm
    Is man kind? It is what we make it. Take a fresh look, walk toward the sunshine. Get up, get out, adventure, make friends, build bridges. AirBnB, Rick Lawley, Lance Acord and TBWA\Chiat\Day encourage your inner explorer and embolden your inner ambassador. If you haven’t seen it yet, there are plenty of places to get the scoop—FastCo, Adweek’s Ad of the Day, AdForum’s Ad of the Week, AdFreak, SHOOTOnline, Creativity, Campaign, LBB, The Drum, BrandRepublic, The Verge, The Next Web, Business Insider and Mashable.
  • Outstanding Commercials of 2015

    Frank Collective
    16 Jul 2015 | 1:56 pm
    The Outstanding Commercials of 2015 have been nominated by the 67th Emmy Awards, and we’re proud to share that both Lost Dog and With Dad have made the list. Congrats to Rick Lawley, Anomaly and Jake Scott at RSA and Russell Icke, TBWA\Chiat\Day and Lance Acord at Park Pictures for making the list!
  • We are greater.

    Frank Collective
    14 Jul 2015 | 7:53 pm
    Samsung teams with Adam Marshall, Chris Hewitt, 72andSunny and cyclists to show how we are greater than I. Cycling is both solitary and communal—individuals hit the road repeatedly for solitary training to complete the race together in communal triumph. Allez, allez, allez—go, go, go!
  • Abs on Amazon

    Frank Collective
    13 Jul 2015 | 7:19 pm
    Amazon is hosting Men’s Fashion Week and abs are trending. Join Samantha Bee in Robert Geller’s studio to take a gander and get the inside scoop on Amazon Men’s Fashion Week with David Rothstadt cutting, Carbon coloring and Daily Show writer/producer/director Miles Kahn via Hudsun Media in the director’s chair. The Plight of the Male Model—hitting the runways this week via Amazon Fashion. Check it out on Huffington Post, Creativity & Jezebel!
  • Looking for Life

    Frank Collective
    13 Jul 2015 | 5:36 pm
    There are many languages—spoken and felt. Eduardo Garcia speaks with passion of food, growing in its truest form. While running, he finds his cadence of mind, spirit and soul—he keeps his connection to Earth and Life alive. Saucony supports him. And Brandon Porter, Persuade & Influence, Mechanica and directing duo Co.LAB support Saucony. Be a seeker. #FindYourStrong. Check it out on Upworthy!
 
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    Danny Kay Media

  • A Head to Heart Conversation

    10 Jul 2015 | 8:42 am
    New Hope for Migraine Sufferers from a Most Unexpected SourceI've suffered from migraine headaches for over thirty years. They began when I was a teenager. At the time, I didn't know what a migraine was. I just knew that every couple of weeks I would wake up feeling out of sorts. That would lead into what's called an "aura" - a feeling of lightheartedness accompanied by bright spots in the eyes and usually followed shortly thereafter by pain - lots of pain. The only thing I could do was lie down in a dark room and try to sleep for a few hours until the worst of it subsided. I was…
  • Violate This Marketing Rule at Your Own Risk

    9 Feb 2015 | 5:30 pm
    Quick. What is the one thing you must absolutely never ever do when you're trying to persuade people to part with their money?Lie. I don't mean a regular sales pitch where you embellish the good and gloss over the bad. I mean bold, bad, in-your-face lying. Like a salesman telling a customer that the used car he’s looking at is in perfect condition and has never been in an accident. Or running an old fashioned “bait and switch” scam.I usually don't click on web banner ads. But a while back I saw one that really piqued my interest. It offered info on five "healthy" foods to…
  • When Preparation Meets Opportunity

    2 Feb 2015 | 8:18 pm
    Success. Happiness. Everyone wants them. Everyone pursues them. But hardly anyone seems to find them. Part of the reason is simple human nature. In general, people don't stay satisfied with the status quo for too long. For many there's a constant search for achievement, recognition and financial reward. But that search is usually hamstrung by a constant far more pressing struggle for survival. We struggle with jobs, family and relationships all while pursuing dreams and aspirations which those closest to us don't always understand. And more then just not…
  • Shortsighted Thinking

    28 Jan 2015 | 8:45 pm
    The company I work for has a leak. I don't mean in the political sense, but rather of the "call a plumber" variety. In the men's room there are numerous stalls. The largest, designed to allow wheelchair access, also has its own sink. Anyone fortunate enough to make use of it knows it's like having your own private executive washroom. Except it has a leak. The sink drips and occasionally gushes. The maintenance folks have remedied that by the strategic placement of a large ugly plastic bucket under the sink. Not such a big deal, really, except when it overflows and makes a…
  • Finding Your Message - Finding Your Messenger

    27 Jan 2015 | 9:39 am
    Snack Food. Software. Consumer Electronics.Whatever you’re selling, you want people to be buying. But what sets your product apart? Why should anyone choose your widget over all the others?This problem has perplexed us since advertising began. The answers have been varied and, sometimes, humorous:“I’m not a doctor, but I play one on TV. That’s why you should try brand X.”“They Laughed When I Sat at the Piano, But When I Started to Play!”“Plop plop fizz fizz, oh what a relief it is.”“Things go better with Coke!”“Please don’t squeeze the Charmin.”’These messages…
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    Brogan & Partners Convergence Marketing

  • 4 popular Instagram formats to tell your brand story.

    Emily Marchak
    30 Jul 2015 | 6:00 am
    From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular and powerful. According to Hubspot, 90 percent of information transmitted to the brain is visual. We process visuals 60,000 times faster in our brains compared to text. NewsCred notes that 44 percent of users are more likely to engage with brands if they post pictures. Being the visual-only social platform that it is, Instagram is a powerful and strategic medium for any brand or business looking…
  • 11 signs your in-house marketing team needs the help of an ad agency.

    Laurie Hix
    29 Jul 2015 | 6:21 am
    These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why companies choose to do their marketing in-house: to keep more control and keep a tight lid on costs. But it’s hard to do everything well when more and more hats are being tossed into the mix all the time. That’s typically why clients connect with us. They’ve got great leadership and expertise, but are struggling to keep up with the changes in paid, owned, and earned media. It’s just too…
  • 7 ways to grow your small business on Instagram.

    Emily Marchak
    28 Jul 2015 | 10:20 am
    Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with customer loyalty, which can be nurtured with a social media presence. Here are 7 ways your small business can make a big impression on Instagram. 1. Engage with the community Businesses that acknowledge their followers build trust and authenticity within the social space. Be sure to answer your customer’s questions, “like” the photos they tag your business in, repost user-generated and follow…
  • Inspiring examples of Real Time Marketing #4: The Royal Baby.

    Kaitlynn Knopp
    27 Jul 2015 | 7:22 am
    When Princess Charlotte Elizabeth Diana of Cambridge was born, the Internet went wild. Twitter recorded more than one million tweets mentioning the birth, and “royal baby” was the most searched term on Google all day. The birth of the royal baby was like Christmas to real time and right time marketers everywhere, and we had a field day following along with the creative content they were able to come up with.  British Airways was one of the first brands to take flight—featuring the arrival of the Royal Baby on an airport arrival board. She's here! Congratulations to The Duke and Duchess…
  • The first rule of brand authenticity: Know your audience.

    Lori Bahnmueller
    24 Jul 2015 | 7:45 am
    Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficult to define. Authentic brands are correlated with heritage, high quality and transparency. Hit these notes and your brand will most likely ring true with consumers. But these big ideas and attributes are complicated by gender, generational and cultural bias. In other words, men are from Mars and women are from Venus. Ask a woman to quantify authenticity and her definition will be slightly different than…
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    Aerial Advertising Blog

  • 3 Things To Know Before Flying A Skywriting Campaign

    30 Jul 2015 | 8:30 am
    Looking to write an unforgettable message in the sky above a specific event or region? Skywriting is one of the most impactful forms of aerial advertising available today, capable of captivating hundreds of thousands of people in one performance. Have you ever stopped in your tracks to watch a plane writing in the sky? Did it grab your attention for more than a few seconds? Advertisers use skywriting to spark curiosity. Often, consumers will stop, wait and watch until the message is fully spelled out. This level of interest far surpasses a passing glance at a billboard or television ad. This…
  • Great Summer Marketing Ideas to Keep Your Advertising Sizzling

    13 Jul 2015 | 9:32 am
    Beyond Commercials: A Summer Marketing Guide
  • How To Fly Air Banners In Your State | Aerial Advertising

    2 Jul 2015 | 8:30 am
    Aerial advertising is a unique and creative marketing tool used by small, medium, and large brands looking to create word-of-mouth marketing over a specific event or region.
  • Comedy Central's Another Period Aerial Banner Goes Viral On Reddit

    22 Jun 2015 | 2:48 pm
    This past weekend, Comedy Central flew a massive, eye-catching aerial banner over New York and Los Angeles beaches that read, "Where's Your Plane, Peasants?" to advertise their newest comedy, Another Period. 
  • 4 Top Reasons To Choose Beach Banner Advertising

    18 Jun 2015 | 8:30 am
    Looking to Sponsor Summer Fun with a beach banner in your target market? Not sure if beach banner advertising is a good investment? We are here to answer some of the common questions surrounding aerial banner advertising and provide insight into its key benefits. If you have further questions about aerial advertising or would like a free quote, please click the button at the bottom of the page.
 
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    Sunrise Advertising

  • Get Better at Video Content Marketing

    Kristen Schneider
    22 Jul 2015 | 8:43 am
    We’re all aware of the godfather of video sharing, YouTube. The website was created a decade ago, and videos haven’t gone out of style since. They’re more popular now than ever before, having been embraced by all the major platforms – Facebook, Twitter, Instagram – not to mention marketers. According to a report published by Demand Metric, 70% of marketers are now using videos in their marketing strategies. Out of this trend came video content marketing. Video accounts for 50% of mobile traffic, so you can’t ignore it or the impact it’s had on advertising and marketing. Video…
  • Facebook to “Lift” Your Ad Analysis

    Kristen Schneider
    17 Jul 2015 | 6:28 am
    You’ve put in the time and you’ve put in the dollars, but are your Facebook ads really affecting your bottom line? As of right now, no one really knows. So, Facebook’s set out to find an answer. And for good reason – they want you to know it works. (Cha-ching.) On Tuesday, Jan. 27, 2015, Facebook launched a new product to help brands discover which portion of their ad budgets is growing in-store and online sales. They’ve named the product Lift, and Facebook claims that it will tell you when your ads have boosted your bottom line. Sign me up! Facebook’s really the perfect provider…
  • Brands Hiding Behind Their Advertising

    Kristen Schneider
    17 Jul 2015 | 6:24 am
    As the American population gets smarter about what they consume, brands seem to be scrambling to keep their products on the “okay to eat and drink” list. Will these efforts really help their declining sales, or will the American public see past the advertising? I’m leaning toward the latter. What is and isn’t healthy is all over. The Internet, commercials, branding, everywhere! Avocados are healthy, chips aren’t, and we get it! The American population can’t help but be educated on the topic. And brands like McDonald’s are seeing sales decline. Why? One can only assume that…
  • Why is B2B Advertising so Hard?

    Kristen Schneider
    17 Jul 2015 | 6:20 am
    A recentAd Age articleas well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, has to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 largest B2B…
  • 10 Musts for a Great Client Experience

    Kristen Schneider
    13 Jul 2015 | 1:38 pm
    “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz Stirtz, a digital marketing expert, is spot on. No matter what role you have at an agency, you’re responsible for delivering a great client experience. While your level of interaction with clients might be different from your manager’s, there are some simple guidelines you should still be following. Here’s what I’ve learned during my decades in the business: Use your client’s services or products. Travel the customer’s…
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • How to Monetize a Completely New Blog

    AllAdsNetwork
    28 Jul 2015 | 11:18 pm
    How to Monetize a Completely New Blog This is very general question and most fresh bloggers would often ask. How can I monetize my new blog? If you think the same, then this is a little guide for you to learn how you should monetize your fresh blog. You might have tried Adsense or any ... The post How to Monetize a Completely New Blog appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Kimia

    AllAdsNetwork
    28 Jul 2015 | 10:13 am
    Kimia is the leading mobile advertising network serving advertisers and affiliates worldwide. It’s a closed and premium network that only partners with top advertisers and top affiliates. With world class technology, constant optimization and dedicated account management, Kimia outcompetes other networks in the market. Confident enough with their inventory and amazing technology, this ad network ... The post Kimia appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Clicknety

    AllAdsNetwork
    24 Jul 2015 | 8:04 am
    Clicknety is a new pop under advertising network from Romania serving advertisers and publishers globally. Clicknety is cheap to promote your sites as their advertising cost is very less. With Clicknety, you can advertise any country and any major city around the world. Advertisers have the option to target mobile or desktop traffic. Clicknety claims ... The post Clicknety appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • 7Display

    AllAdsNetwork
    24 Jul 2015 | 1:29 am
    7DISPLAY is a Digital CPM advertising network serving advertisers and publishers worldwide.  Their approach for every advertiser and publisher seems to be interesting as they provide different revenue models for each publisher and advertiser. Their support is fast and the team is young having experience of more than 12 years in online marketing and advertising. ... The post 7Display appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • PopWin

    AllAdsNetwork
    22 Jul 2015 | 10:18 am
    PopWin is a pop-up and pop-under advertising network from Romania. PopWin pays publishers on CPM basis and has got a lot of advertisers and publishers using them.  Your earnings depend on your volume and source of traffic. If your site has got quality traffic, then you can get higher CPM rates. For new customers, they ... The post PopWin appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Etenwa Manuel Cruz

  • I HELPED MY FRIEND COMMIT SUICIDE

    etenwa
    27 Jul 2015 | 9:20 am
    My friend was dead. He had killed himself. He left a note. I’m sorry he said. Everyone was in tears. I stood. I wasn’t moved. Was he truly sorry? Whenever a person dies, the natural ritual is to cry. The people who wished you well. Those who contributed to your tears. Everyone cries. We all […]
  • WHEN DEATH IS THE ANSWER

    etenwa
    11 Jul 2015 | 8:13 pm
    The city was flowing with Red Ocean. That’s a lie. It was blood. And there were scattered chickens everywhere. Not true. They were humans. Humans were killing themselves like it was the only right thing to do. They were right. Because if not we who will carry out the great commandment of total human massacre? […]
  • Its my Birthday! Mathematically, I am a year older than I was last year

    etenwa
    14 Jun 2015 | 8:40 am
    It is no news that today is my Birthday. Should have made the headlines but let’s allow the media focus on Syria. What a time to be alive, people.*inserts everything associated with feeling happy here*. You know the only good thing about Birthdays? Everyone can be reminded by Facebook and everyone could quickly draft a string of notes […]
  • Chronicle of Depressed Hope

    etenwa
    16 Nov 2014 | 8:51 am
    He ran for his life was worthless; she stayed for she had hope in her worthless life. He couldn’t stay for he only saw defeat in his miseries; she stayed for she foresaw the feat of her bravery. To him running away was the answer; to her running was utter cowardice. He was expected to […]
  • The Racism Constraint

    etenwa
    7 Nov 2014 | 9:10 am
     In the end, man is not entirely  guilty – he did not start history. Nor is he wholly innocent – he continues it. The famous words of Albert Camus continues to linger. The feature image displays a white kid holding his arm out to a black man and this only makes me think of one thing […]
 
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    TellyJuice | Creative Video Production

  • Creative Video Inspiration: Clip Club #2

    Emma Baxter
    22 Jul 2015 | 2:19 am
    The Juicers met again this week to share some more visual and audio treasures that we have found. Here are this month’s highlights. Enjoy. Honda – Keep Up One of Bethan’s choices was this fantastic Honda commercial. As a Video Production company, it’s pretty common for us to use text over video footage, and we’re... The post Creative Video Inspiration: Clip Club #2 appeared first on TellyJuice | Creative Video Production.
  • Holding The Audience’s Attention With Your Corporate Video

    Emma Baxter
    30 Jun 2015 | 4:31 am
    According to recently released statistics viewers will watch an internet video for an average of 2.7 minutes before switching to something new. The popularity of gifs, Vine, “listicles” and the mobile app Snapchat all stem from this desire for concise storytelling with a quick payoff. Now that video content has proven to be an effective... The post Holding The Audience’s Attention With Your Corporate Video appeared first on TellyJuice | Creative Video Production.
  • How Videos are Changing Recruitment

    Emma Baxter
    25 Jun 2015 | 5:12 am
    Technology has made a huge impact on recruitment; from online job boards to the huge popularity of LinkedIn and Skype for headhunting and interviews. Video has had a large part to play in the recruitment revolution, and has been used to varying levels of success at different stages. While video CVs might not be quite... The post How Videos are Changing Recruitment appeared first on TellyJuice | Creative Video Production.
  • Creative Video Inspiration: Clip Club

    Emma Baxter
    11 Jun 2015 | 2:19 pm
    At TellyJuice we love video.  We love film.  We love motion design and animation.  We just can’t get enough of it. As a company we often take a jaunt to our local cinema at The Barbican to watch and be inspired by the latest movies, but in the office we also hold a regular creative... The post Creative Video Inspiration: Clip Club appeared first on TellyJuice | Creative Video Production.
  • TellyJuice Welcomes New Talented Designer to the Motion Graphics Team

    Emma Baxter
    20 May 2015 | 3:46 am
    We are delighted to welcome Álvaro Matas Ferrer to the TellyJuice team.  Spanish-born Álvaro studied at Madrid University before becoming a web designer.  It didn’t take him long to realise the web part didn’t spark his imagination nearly as much as the design part.  His true passion lies in image making and typography. After further... The post TellyJuice Welcomes New Talented Designer to the Motion Graphics Team appeared first on TellyJuice | Creative Video Production.
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    The Creative Ham

  • Denver Water’s 2015 Outdoor Campaign In All Its Brilliance

    The Creative Ham
    27 Jul 2015 | 11:36 pm
    Earlier this summer, Sukle, launched an outdoor campaign for Denver Water that featured 10 unique outdoor installations. Its brilliance is a rarity in today’s digital age, and is displayed hereto forth: The Ham’s Take We expect this to be an instant classic. Sukle’s Denver Water outdoor campaign is at par or even, dare we say it, better than IBM’s Smart Cities installations of 2013. You can even visit all 6,000 LEGOS, 2,000+ square inches of Blue Model Magic clay, and 255 yards of string by using this interactive map– an integration that brings this campaign full…
  • A Dose of Zen For Your Monday #BaconBits

    Matthew Proctor
    27 Jul 2015 | 11:20 am
    “A young boy tries to recapture an errant kite as he travels through a diverse and beautiful landscape, which is being generated in real-time in Unreal Engine at 30fps.” Yup, we’re in… It’s no secret that we’re film junkies over here at the Ham (bacon flavored popcorn seasoning is a real game changer).  That said, we’ve been following the Sploid Short Film Festival for the past month or so and this little guy, directed by Gavin Moran caught our eye recently. Maybe it’s because last week was a long one for us, maybe it’s because…
  • Domino’s Pizza Fights For Emoji Literacy In Silly, New Campaign

    The Creative Ham
    24 Jul 2015 | 5:10 pm
    In a campaign that’s right down our sarcastic-alley, Domino’s Pizza is fighting for emoji literacy. The campaign features a silly-good PSA (shown above), a simple microsite (shown below), and a call to action–all jokes aside, the CTA is legit. Beyond welcoming us to download emoji flashcards, Domino’s is now promoting a pretty awesome social-sales integration that will make lazy pizza-lovers real happy. You can now order Domino’s pizza via smart watch, smart tv, tweet, text, and voice. In most cases, you’ll only need one emoji: The campaign is also being…
  • Being Human In The Digital Age #Hamspiration

    Joel Comm
    23 Jul 2015 | 9:02 pm
    Being Human in the Digital Age Given the opportunity to share a TED Talk, I knew I would have to go after something that people wouldn’t see coming. I would have to reveal a vulnerable part of myself that wouldn’t be comfortable, but if done properly, would encourage others to do the same. The result was a talk that combined my backstory, the power of social media and the ultimate triumph of authenticity into a piece that is resonating with people. I hope you enjoy my talk, Being Human in the Digital Age. About Joel Joel Comm is the New York Times best-selling author of 12 books,…
  • “Stuff Business People Say” Is Freaking Funny Shat From Avaya

    Ryan Park
    23 Jul 2015 | 6:48 pm
    “Stuff ______ people say” videos have been around for well over 3 years. That’s why I was a little caught off guard when Fleishman-Hillard (St. Louis) and Avaya released Stuff Business People Say–an advert made for an internet audience. Before watching the video, I thought–“Great, here goes another late-to-the-party shatstorm of a video.” Well, I was wrong. The Ham’s Take No hating, here! The Stuff Business People Say may be a content play that’s riding the coattails of an older trend, but Avaya did their homework and came out on top. This…
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    AdNgin

  • Why are Publishers not Split Testing Their Banner Ads? and How You Can Start

    Eyal Katz
    30 Jul 2015 | 7:26 am
    There are millions of websites… and as we all know, many of them run banner ads for revenue. What many of us haven’t figured out is… what makes a website standout to advertisers…. And even more important, how can your site be one of the sites that are in demand? The answer is fairly simple… […] The post Why are Publishers not Split Testing Their Banner Ads? and How You Can Start appeared first on AdNgin.
  • The Insider’s Guide to Common adsense issues and Their Solutions

    Eyal Katz
    26 Jul 2015 | 3:02 am
    Let’s take a quick timeout to fix up some things left undone. You see, we do our best to help you improve your ad monetization. After all, that’s what we engineered AdNgin to do for you – at its core. But, we also like to talk with our customers and we found out a few interesting things […] The post The Insider’s Guide to Common adsense issues and Their Solutions appeared first on AdNgin.
  • The Worst Advertising Advice You Ever Heard

    Eyal Katz
    26 Jul 2015 | 2:57 am
    Digital advertising might be the most rapidly changing industry there is. New trends, features, tools, and updates are sprouting up all the time. Why? Because it’s an info technology… powered by huge spending and investment. In 2015, there will be over $52 Billion in ad spend in the USA alone, quickly closing in on TV […] The post The Worst Advertising Advice You Ever Heard appeared first on AdNgin.
  • Does Your Website Need a Tag Management System?

    Eyal Katz
    26 Jul 2015 | 2:51 am
    Our monetization depends heavily on milestones met, data collected and brand impressions. Many of these activities are tied around our website and the agility to gather this information and to adjust as needed. Typically, we use tags to enable 3rd-party apps to do things like remarketing, track conversions or affiliates and use analytics. Tags make […] The post Does Your Website Need a Tag Management System? appeared first on AdNgin.
  • [Infographic] #AdSense Revenue Strategy: 9 Ways to Combat Banner Blindness

    Eyal Katz
    25 Jul 2015 | 9:38 am
    The land of Internetia was a buzz with excitement. The most anticipated wedding of 2015 between King Content and, his queen, User Experience, was about to start. The wedding symbolized hope and promise of a peaceful and happy future for the people of Internetia. But not all was well in the land. Before Content and […] The post [Infographic] #AdSense Revenue Strategy: 9 Ways to Combat Banner Blindness appeared first on AdNgin.
 
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