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  • Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership

    Adweek : Television
    23 Oct 2014 | 7:42 am
    It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during next week's episode—but that changed last night. Wednesday evening, a version of the trailer with low-quality sound but comparatively high-resolution visuals hit the Web. But rather than spend the next several days intimidating the fan site to take down the copies that sprung up minutes later, Marvel simply rolled with the punches, offering a great tweet in response: Dammit, Hydra. —…
  • Well Done Is Better Than Well Said

    Campaign Planning
    John Drake
    25 Sep 2014 | 12:38 pm
    Strategy sounds great. But unless it moves things into action, what’s the point? The most important job for a planner needs to be creating ideas that are easy, clear and exciting to act on. As Ben Franklin once wrote: “well done is better than well said.”
  • Donald A. Pels, Media Executive and Philanthropist, Dies at 86

    NYT > Media
    By STEVE LOHR
    23 Oct 2014 | 8:38 pm
    Mr. Pels, whose early investment in cellphone networks paid off for his company and for himself, had become a major philanthropist in his later years.
  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    Adweek : Advertising & Branding
    Tim Nudd
    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider

    Adrants
    24 Oct 2014 | 9:44 am
    Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings. Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it…
 
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    Tim Nudd
    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    Tim Nudd
    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    Andrew McMains
    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    Gabriel Beltrone
    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    Andrew McMains
    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
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    Adrants

  • BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider

    24 Oct 2014 | 9:44 am
    Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings. Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it…
  • Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

    24 Oct 2014 | 9:32 am
    Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer. The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create? They invented the TapServer, a custom-built, multi-keg "beer deployment system" that could be the answer to not only the ad industry's time sheet problem but the entire nation's timesheet conundrum. The TapServer uses RFID and custom-written software to instantly verify whether…
  • Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies

    24 Oct 2014 | 9:16 am
    New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone. The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas. The work was developed as a collaboration between Danielle Butin of Afya, Scott Goodson of StrawberryFrog, and director Indrani, and was written by Kelly Beck and Scott Goodson. "This film is intended to be a powerful message in what…
  • Volunteer Effort Garners Support For Ukrainian Armed Forces

    24 Oct 2014 | 9:01 am
    Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine. The video, which has close to half million views, was created without any government funds on an entirely volunteer basis. It was helmed by New York director Marc Wilkins. The video shows soldiers doing their jobs as they share what they do in "real life." It carries the tagline, "None of us was born for war, but we are here to protect our freedom." Turn…
  • If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'

    23 Oct 2014 | 1:09 pm
    In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the intro video, "the most tenuous contributions to an ad campaign. The Slashies honor the really important stuff like The Stapler guy, Presentation Hijacker, Muffin Eater, Script Yoinker, Pizza Orderer and others. The funniest part? Even the Slashies video has a credit list a mile long of Slashie wannabes. The best one? Crew Tinder Technician. CREDITS Creative Team:…
 
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    Advertising & Marketing News

  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs.
  • DrivenBI and Polonious partner to launch self-service business intelligence SaaS

    Carly Zed Zander
    6 Oct 2014 | 3:43 pm
    PASADENA, Calif. /Advertising & Marketing News/ -- NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways.
  • Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

    Carly Zed Zander
    29 Sep 2014 | 8:00 pm
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 - a 'premier event planner event' to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie.
  • Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics

    Carly Zed Zander
    29 Sep 2014 | 7:00 pm
    CORONA, Calif. /Advertising & Marketing News/ -- NEWS: Sandy Spin Slade, Inc., the company that created Skillastics(R), the successful series of games for the educational market, recently announced the formal launch of the indoor/outdoor family fitness game for all ages: FITIVITIES(TM).
  • Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution

    Carly Zed Zander
    22 Sep 2014 | 3:30 pm
    GRAND RAPIDS, Mich. /Advertising & Marketing News/ -- NEWS: Leading U.S.-based RFID specialist eAgile Inc. recently announced their eTap(TM) solution for an intelligent packaging solution for consumer products utilizing near field communication (NFC). This announcement is concurrent with Apple (NASDAQ: AAPL) news this month that the new iPhone(R) 6 will join the rest of the smartphone marketplace incorporating NFC capabilities.
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
 
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
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    Adweek : Television

  • Here Comes Honey Boo Boo Is Cancelled Due to 'Mama' Controversy

    24 Oct 2014 | 9:00 am
    Here Comes Honey Boo Boo is going off the air for a really appalling reason: the hit TLC reality show about the misadventures of an Arkansas family has ceen canceled in the wake of reports that "Mama" June Thompson got back together with former boyfriend Mark McDaniel, who was convicted in 2004 of forcing himself on an 8-year-old child. McDaniel and Thompson were also dating when he committed the crime, according to reports. "TLC has cancelled the series Here Comes Honey Boo Boo and ended all activities around the series, effective immediately," reads the unbylined…
  • AMC Gets Big Piece of BBC America for $200 million

    24 Oct 2014 | 8:32 am
    AMC is taking over BBC America, buying a piece of the U.K. broadcasting property for a reported $200 million. The deal gives control to AMC, but BBC Worldwide will retain a 50.1 percent stake in the cable channel. The companies will invest in BBC productions, and AMC will enjoy free rein pursuing U.S. advertising for BBC America and BBC World News. BBC America is available in 80 million U.S. homes. Its programs include the long-running classic Dr. Who, the over-the-top motor enthusiast show Top Gear, the dramas Orphan Black, Luther and Broadchurch, and the Planet Earth natural history series.
  • Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership

    23 Oct 2014 | 7:42 am
    It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during next week's episode—but that changed last night. Wednesday evening, a version of the trailer with low-quality sound but comparatively high-resolution visuals hit the Web. But rather than spend the next several days intimidating the fan site to take down the copies that sprung up minutes later, Marvel simply rolled with the punches, offering a great tweet in response: Dammit, Hydra. —…
  • Spike Lee Captures the Passion and Personality of Mo'ne Davis in This Stirring World Series Ad

    22 Oct 2014 | 6:01 am
    The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands of the San Francisco Giants in Tuesday's Game 1 of the World Series. While Royals fans were disappointed by the outcome of the night, their unflappable spirit was reflected by the evening's advertisers, especially the salute by Chevrolet and Spike DDB to another surprising figure who captured America’s imagination: Little League World Series pitcher Mo’ne Davis. The 13-year-old was the first girl…
  • TV's 10 Worst Time Slots: Can Any Show Survive?

    21 Oct 2014 | 1:57 pm
    If a TV series is placed in a terrible time slot and no one is around to watch it, does it make a noise in the ratings? Of course not, which is the conundrum of network TV scheduling: Every show, no matter how good or bad, is ultimately at the mercy of its time slot, especially when it’s put in one of the spots that routinely repels audiences. As CBS Entertainment chairman Nina Tassler explained recently, “You get into the room with a bunch of options, and it is [like] moving pieces around on the chessboard.” Except that on TV, some of the chessboard squares are more like…
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    Adweek : Technology

  • The 9 Best Responses to the Queen's First Tweet

    24 Oct 2014 | 7:06 am
    Early this morning (for us here in the western Colonies, at least), Queen Elizabeth II made royal waves by posting what's reported to be her first tweet. Delivered from her own gloveless hand, the tweet via @BritishMonarchy was created to celebrate the launch of a new exhibit at London's Science Museum. It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R. — BritishMonarchy (@BritishMonarchy) October 24, 2014 In the hours since, it has tallied more than 13,000 retweets and 12,000 favorites, and the…
  • 6 CEOs Who Have More Twitter Followers Than Their Companies

    24 Oct 2014 | 4:05 am
    Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands. Here’s a look at six execs who boast more followers on Twitter than their employers. Richard Branson: 4.58 million Twitter followers Virgin Group: 164,000 Twitter followers Branson has sent more than 6,500 tweets…
  • Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans

    24 Oct 2014 | 4:00 am
    In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom Spark People website, the contest home lets people monitor their results, connects them with others online who were participating and helps them get information with experts. Videos featuring star Bills players acted as extra motivation, and prizes ranged from a Fred Jackson autographed helmet to an all-expenses paid trip for two to the Super Bowl. Perhaps what was most interesting about the campaign is that you didn't…
  • Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

    23 Oct 2014 | 1:06 pm
    Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do. So, this week, IHOP sent a tweet that really got us wondering, who is behind this account? Pancakes on fleek. — IHOP (@IHOP) Oct. 21, 2014 "Pancakes on fleek," @IHOP tweeted, which means "these pancakes are on point." When your food "on fleek," your tweets get more love. Wendy's used the word first in a tweet,…
  • NBA Player Sleds Down From Great Wall of China on Instagram

    23 Oct 2014 | 8:21 am
    If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down the mountain.  That's what Hollins and his teammates did on Oct. 13, sitting on small metal sleds the day after they lost 97-95 in an exhibition game versus Brooklyn in Beijing. And the 7-foot Kings center recorded the fast-moving moment on Instagram video, capturing one of his teammates barreling down the luge in front of him. The National Basketball Association's social media team pounced on the 15-second clip…
 
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video company—which also…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video company—which also…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
 
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    Adweek : Advertising & Branding

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with blatantly fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Accounts in Review: A-B InBev, Tiffany Complete Media Searches

    24 Oct 2014 | 9:09 am
    Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC. Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $25 million in revenue.
  • Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

    24 Oct 2014 | 8:34 am
    Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield? Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees. As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed. Thankfully, the car brand doesn't appear to have put any kids through the…
  • Tiffany Consolidates Its Global Media Business at a Single Shop

    24 Oct 2014 | 8:24 am
    Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business, eight months after tapping Ogilvy & Mather as its lead creative agency, according to sources. Global media spending approaches $100 million annually. The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group, sources said. Ark Advisors in New York helped manage the search, which began during the summer. Previously, Tiffany's media planning and…
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    AdWeek: AdFreak

  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which spits out blatantly fake headlines about the industry in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video company—which also likes to make fun of…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Air New Zealand Gets More Epic Than Ever With Its Newest Middle-Earth Safety Video

    24 Oct 2014 | 6:29 am
    The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle-Earth trilogy, The Hobbit: The Battle of the Five Armies. Directed by Taika Waititi, the new clip is modesty titled "The Most Epic Safety Video Ever Made," and it features appearances by Elijah Wood, Dean O'Gorman and Sylvester McCoy, all stars of the upcoming movie. No Ian McKellen, though. I guess he took the bus. Jackson also appears quite a bit, and his production company, WETA Workshop, helped develop…
  • Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

    24 Oct 2014 | 4:59 am
    Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work. A lot depends on the type of content, and audience. But it's a decent primer on how not drone on too long with your content. Top photo via Flickr. Click the image to enlarge.
  • Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

    23 Oct 2014 | 12:49 pm
    The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer—a "multi-keg beer deployment system" that uses RFID and custom-written software to verify whether you've stopped being a lazy git, finished your timesheets and earned your free pint. (According to the agency, the technology used includes "several Arduinos, a Node-based server, solenoids and…
 
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    AdPulp

  • Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

    David Burn
    23 Oct 2014 | 8:37 am
    It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […] The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.
  • Chevy Drives To New Places, 100-Year Old Dodge Spins Out

    David Burn
    22 Oct 2014 | 9:25 pm
    It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […] The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.
  • In The Hands of A Craftsman Like King, Vine Is Gatorific

    David Burn
    22 Oct 2014 | 10:04 am
    When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […] The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
  • Data Informs Strategy And Creative (Don’t Fight It)

    David Burn
    21 Oct 2014 | 2:52 pm
    The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […] The post Data Informs Strategy And Creative (Don’t Fight It) appeared first on AdPulp.
  • Spotlight On NW Creative: Rational Interaction Grows With Substance

    Dan Goldgeier
    21 Oct 2014 | 4:10 am
    I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […] The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp.
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    copyranter

  • How To Be A "Creative"

    19 Oct 2014 | 2:12 pm
    As former Humble Pie guitarist Peter Frampton sang on his 1976, 11 million copy-selling live album, Frampton Comes Alive, "something's happening" in the advertising industry. All of a sudden, everybody/anybody can be a "creative". That's because everybody—brogrammers, consumers, account ass-suckers, clients, even PR morons—is creating ads. Except nobody is calling it ads. Everybody is calling it "Content".Fine. For the purposes of this post, I'll call it Content with a CAP C. Thing is: most of these new "creatives" wouldn't know creative Content if it shit in their eyes.That's why I, an…
  • Let's Write Some New Taglines For Red Bull!

    13 Oct 2014 | 6:56 am
    As you've heard, Red Bull agreed to a $13 million settlement over an American class action lawsuit that alleged that the energy drink was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings”.  So. Red Bull Gives You Wings is as dead as the fucking dodo.Let's write some new taglines for the impossibly popular energy drink.1. Technically, still "wings" but it could confuse the courts for awhile. Company could maybe use it as a temporary placeholder until Ad Agency comes up with something original.2. If you're going to…
  • The Disingenuousness of Cable Company Taglines, Ranked.

    9 Oct 2014 | 10:09 am
    (TWC's previous trademarked slogan was so meaningless, it induced head pain. It's almost as if they were shifting the responsibility for their dreadful service onto "you". Their reps should have ended every angry, shouting unresolved customer call with "That's the power of you!")__________Cable. The future doesn't look good for it. It is Ugly Rob Lowe. That's why America's top two cable companies want to merge and form BigMotherFuckingKissOurGoddamnAssCable, to hang onto their crumbling monopolies for a few more precious years.But we're not here to get into that discussion. We're here for a…
  • Justin Bieber's Tattoos, Branded.

    6 Oct 2014 | 4:07 pm
     (the canvas) As we all know, The Bieb's ever-growing tats collection is a road map of his spiritual journal from boy to man to king to god. And thousands of despicable websites have made lots of money off of obsessively documenting JB's ink for the hungry-for-Bieber-news masses.That's fucking bullshit. Justin? It's time for you to turn your sweet ink into cash for your own brand by allowing brands to use your tattoos to sell shit.  Your loyal Belieber Army would march to stores, both manually and digitally, to empty shelves, both manual and digital. It would be one of the only…
  • The Bullshittiest Buzzwordiest Advertising Week Tweets.

    3 Oct 2014 | 5:59 am
    It was "Advertising Week" in New York City, this week.What does that mean?Nothing.Not one fucking thing worth mentioning to anybody, anywhere on the entire fucking planet.For four days every Fall, "luminaries" (their word) come to New York City for Advertising Week to talk about "creativity", and "storytelling", and "content." The word "content" was said cluelessly 100 trillion times in the last four days. Because the one thing almost every one of these luminaries has in common is that they have never made ad content. Not once. Never even had to face the challenge. In fact, the scenario of…
 
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    Search Engine Journal

  • How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

    Stefan Winkler
    24 Oct 2014 | 7:31 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main customers are — […]The…
  • 5 Untapped Content Ideation Tips by @venchito14

    Venchito Tampon
    24 Oct 2014 | 5:29 am
    Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches. Look at Google Analytics to see which landing pages have the highest page views and replicate their formats in future content efforts. The aforementioned content…
  • #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton

    John Rampton
    24 Oct 2014 | 4:11 am
    Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads. How to stay current on several different industries at once Ways to come up with […]The post…
  • 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

    Larry Kim
    23 Oct 2014 | 7:30 am
    I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are…
  • Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy

    Julia McCoy
    23 Oct 2014 | 5:36 am
    Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And…
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    Ads of the World™

  • Israel Cancer Association: Mother & daughter, 2

    ivan
    24 Oct 2014 | 10:14 am
    What else do your genes have in store for you? Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances. Advertising Agency: Gitam, Israel Executive Creative Director: Shani Gershi Creative Director: Sagi Blumberg Art Director: Tamar Dvir Copywriter: Ran Allon Photographer: Itay Reiss Account Managers: Reut Doron, Tal Nir Planner: Hila Tamir Studio manager: Meirav Peled Account Executives: Adar Musai, Eliran Benyamini Retoucher: Alex Melik Adamov, Tom Hahn Production Manager: Omer Kandel Producer: Sarit Yechezkel Make up artist: Hila…
  • Israel Cancer Association: Mother & daughter, 1

    ivan
    24 Oct 2014 | 10:14 am
    What else do your genes have in store for you? Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances. Advertising Agency: Gitam, Israel Executive Creative Director: Shani Gershi Creative Director: Sagi Blumberg Art Director: Tamar Dvir Copywriter: Ran Allon Photographer: Itay Reiss Account Managers: Reut Doron, Tal Nir Planner: Hila Tamir Studio manager: Meirav Peled Account Executives: Adar Musai, Eliran Benyamini Retoucher: Alex Melik Adamov, Tom Hahn Production Manager: Omer Kandel Producer: Sarit Yechezkel Make up artist: Hila…
  • Health Canada: Marijuana

    ivan
    24 Oct 2014 | 10:08 am
    Advertising Agency: Ogilvy Montréal, Canada Creative Directors: Martin Gosselin, Gavin Drummond Art Director: François Léandre Copywriter: Mathieu Roy Account services: Lina Castrechini, Sophie Rivet Production: Nycole Lemonde Director: Christian Langlois Production: Céline Cellier / Les enfants Music: XS Music Postproduction: Fly Studio Sound design: La Majeure Studio Published: October 2014
  • Health Canada: Prescription drugs

    ivan
    24 Oct 2014 | 10:08 am
    Advertising Agency: Ogilvy Montréal, Canada Creative Directors: Martin Gosselin, Gavin Drummond Art Director: François Léandre Copywriter: Mathieu Roy Account services: Lina Castrechini, Sophie Rivet Production: Nycole Lemonde Director: Christian Langlois Production: Céline Cellier / Les enfants Music: XS Music Postproduction: Fly Studio Sound design: La Majeure Studio Published: October 2014
  • WWE 2K15: Do not go gentle

    ivan
    24 Oct 2014 | 10:03 am
    Advertising Agency: barrettSF, San Francisco, USA Creative Director: Pete Harvey Senior Copywriter: Brad Phifer Senior Art Director: Brad Kayal Producer: Nicole Van Dawark Managing Director: Patrick Kelly Account Director: Brittni Hutchins Account Manager: Jillian Gamboa Sr. Proofreader: Russell Mania Production Company: Caviar Director: Hugo Stenson Director of Photography: Larkin Seiple Head of Production: Kelly Bowen Executive Producer: Kim Dellara Executive Producer: Jasper Thomlinson Line Producer: David Robertson Editor: Eddie Ringer Assistant Editor: Dustin Leary Animator: Tom Yaniv…
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    Advertising to Baby Boomers

  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
 
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    adland.tv - all the adnews not fit to print

  • VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India)

    Dabitch
    24 Oct 2014 | 4:46 am
    This film by Vinil Mathew starring Madhuri Dixit for VogueEmpower #StartWithTheBoys tackles the issue of domestic violence from a different perspective. We watch baby boys, raised all their lives to not cry with the phrase "boys don't cry". Country:  India Commercials:  PSA & Public Interest Read more about VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India) Add new comment
  • Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland)

    kidsleepy
    23 Oct 2014 | 9:00 pm
    Finally someone has done what we've always done--namely taking lyrics from songs and saying them as if it were regular communication. Very weird and very funny. Country:  Finland Commercials:  Entertainment Read more about Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland) Add new comment
  • Samsung Galaxy Alpha creates cover shoot with Ronja Furrer

    kidsleepy
    23 Oct 2014 | 8:54 pm
    Now you can see what it's like to capture a real supermodel thanks to the Samsung Galaxy Alpha and Supermodel Ronja Furrer. This interactive site called Alpha Cover is from Zurich based Serranetga so you should probably speak a language other than English to understand it. Either way though it looks nice. What's even cooler is if you play photographer, your photo has a chance of actually ending up on Swiss fashion magazine 20 Minuten Friday and published during Zurich Fashion Week. Adland:  digital Read more about Samsung Galaxy Alpha creates cover shoot with Ronja Furrer Add new comment
  • Waze gets scary for Halloween

    kidsleepy
    23 Oct 2014 | 8:45 pm
    Waze is a community-based traffic app that I use quite a lot in L.A. They have a special initiative going on just in time for Halloween and that's a haunted maze map. Basically anywhere that hasn't been scoped out by users is "haunted." Now help de-haunt the map by taking photos and basically helping them flesh out the map. Adland:  digital Read more about Waze gets scary for Halloween Add new comment
  • President's Choice "Colorful" (2014) :30 (Canada)

    kidsleepy
    23 Oct 2014 | 8:37 pm
    Food's already colorful without having to add colors. That's why Canadian brand President's Choice is removing artificial flavors and colors from all of its products. Country:  Canada Commercials:  Food Read more about President's Choice "Colorful" (2014) :30 (Canada) Add new comment
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    AdliterateAdliterate | Adliterate

  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
  • A new picture of affluence

    Richard
    27 Jul 2014 | 4:59 am
    The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain fact is that they are a critical audience for brands looking to find growth in a sea of stagnation. You don’t need to be Jaguar, Land Rover or Burberry to realize that the affluent matter. According to Capgemini the number of High Net Worth Individuals (HNWIs) in the World now stands at 13.7m (up nearly two million over the past year) while at the top end of the spectrum there has been a 60% increase in the number of Ultra High Net Worth Individuals and an…
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    Adverblog

  • Potty-Mouthed Princesses Drop F-Bombs for Feminism

    Mark
    23 Oct 2014 | 7:36 pm
    Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses. T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity.
  • Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

    Bridget
    16 Oct 2014 | 6:44 pm
    Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour). The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele…
  • A plea from Sarah Silverman to close the gender wage gap

    Bridget
    14 Oct 2014 | 6:40 pm
    Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000. Silverman explains in the video “Every year, the average woman loses around $11,000 to the wage gap. Over the course of the working years of her life, that’s almost $500,000.
  • GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

    Bridget
    12 Oct 2014 | 9:26 pm
    Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link. Great costumes, weird characters, cheesy background music, bad onscreen typography and a fantastic script all pull together to make an entertaining over-the-top informercial that hits off against all the product features & benefits in addition to it’s high entertainment value.  Everything maps up to the campaign signature “Enhance your lighting”. I love the little details and quirks including the…
  • Citizen Chasing Horizons

    Mark
    2 Oct 2014 | 4:03 am
    As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Check it out below…
 
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    The Denver Egotist RSS Feed

  • Advertising Insider!: AdWeak's Snarky Fake Advertising News Set to Dissolve's Stock Footage

    The Denver Egotist
    24 Oct 2014 | 10:23 am
    National The Tweets of parody account @AdWeak — which features a steady stream of lines poking fun at the inner workings of our business — has been turned into a faux news show. Advertising Insider! combines AdWeak's Tweets with stock footage from a company called Dissolve into a witty mix worth a chuckle or two. It's all a big promo to sell Dissolve's clips, but self-deprecation can be effective (and therapeutic). Via
  • The Generous Piano Vending Machine Awards Good Playing

    The Denver Egotist
    24 Oct 2014 | 9:46 am
    National To brighten the days of Ukrainians — who really need it right now — Borjomi put this piano vending machine in a central square during Alfa Jazz Fest and let curious passersby bang away to try and unlock it. The reward for exceptional playing was a bottle of fizzy Borjomi water. Agency: Banda Agency, Kiev. Via
  • Legwork's Making of the Coke 'Building of Memories' Digital Experience

    The Denver Egotist
    24 Oct 2014 | 8:21 am
    Local Through W+K, Denver's Legwork was tasked with creating an experiential version of Coca-Cola's 'Building' commercial that broke back in May. Here's a video that gives you an appreciation for their process of putting it together. For a first-person experience with the site, check out www.thebuildingofmemories.com.
  • Friday Tunes: The History of Modern Hip-Hop, As 38 Hours of Playlists

    The Denver Egotist
    24 Oct 2014 | 8:06 am
    Local 8Tracks.com user MCAforPresident has unwrapped an early Christmas gift for the world. In 16 separate playlists, he's assembled the quintessential history of hip-hop from 1988 to the year 2000. Listen to them all here. A Slice of Old School Hip-Hop: 2000 from MCAforPresident on 8tracks Radio.
  • #ShitToHit: Thursday, November 13 – Chaircuterie

    The Denver Egotist
    24 Oct 2014 | 7:43 am
    Local AIGA Colorado, Design Council of the Denver Art Museum and Arts & Venues invite you to attend a one-of-a-kind event, featuring 100 unique works from artists around Colorado and the nation, including Ethan Hutchinson, Jason Thielke, Jen Lewin, Mike Giant, Jaime Molina, Fin Art, Sean Adams and many more. Thursday, November 13th McNichols Building, 144 W Colfax Ave, Denver 6-7pm VIP Preview / 7-10pm Event Get tickets at www.chaircuterie.com Image Credit: Chair by Ethan Hutchinson
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    Clever Ideas, Great Ads

  • Jeep challenges you to do something Renegade

    23 Oct 2014 | 5:23 pm
    Throughout the years, Jeep® has always been linked to freedom, authenticity, adventure & passion.The all-new Jeep® Renegade expands the brand's vehicle lineup with a contemporary design while staying true to the adventurous lifestyle and 4x4 capability Jeep is known for; it feels as if it’s designed for those wanting to travel stylish but aren’t afraid to seek adventurous routes.At the launch of this model in Belgium, drivers around are challenged to do something out of the ordinary, because we claim that the Jeep®Renegade is not for ordinary people. And only those who are keen on…
  • What’s Oatly’s CEO doing in a field of oats with a 1980s synth?

    23 Oct 2014 | 5:04 pm
    In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.Today, Oatly has released a campaign titled 'Wow No Cow' in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness.Toni on the song“When they first told me they wanted me to sing a song in an oat field I seriously…
  • An Intel®-based Chromebook Comedy Short - Frozen Coffee & The Monotaskers

    23 Oct 2014 | 3:58 pm
    CGC, director Matt Miller and their clients at agency Cutwater give us two new fun short films for Intel. The shorts are entitled "Frozen Coffee" (1:16) and "The Monotaskers" (1:25), and both recently debuted on Intel’s YouTube channel. Set in a coffee shop, both shorts feature a colorful cast of characters metaphorically demonstrating the downfalls of multitasking on Chromebooks that do not have Intel inside."When you're shooting comedy, keeping a light and fun tone on set is vitally important. As the director, you're the host of the party and your demeanor and energy greatly inform that…
  • Who is Teddy Smith?

    20 Oct 2014 | 5:12 pm
    Credits:Advertising Agency: CLM BBDO, FranceCreative Directors: Benjamin Marchal, Olivier Lefebvre, Matthieu Elkaim Art Directors: Clément Payen, Ronan CoursinAccount Manager: Louise RahmanTV Producer and Post-Production: Thomas LaurentProduction: Lazy Monster @ 24/7Director: Judas
  • Whole Foods Market - Values Matter Anthem

    20 Oct 2014 | 4:49 pm
    Whole Foods Market launches its first national brand campaign today to highlight its groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative will demonstrate the values of “America’s Healthiest Grocery Store.” At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She…
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    pixelpasta

  • Showcase Magazine

    17 Oct 2014 | 5:56 pm
    Showcase Magazine by Caesar LimaUnique Conceptual, Fashion and Beauty PhotographyOnline Magazine
  • The Best of the Best Photographers 2014

    9 Oct 2014 | 11:37 am
    The Best of the Best Photographers 2014 Caesar Lima¹s award winning photography has been featured in 4 pages of the Best of the Best Photographers 2014 Book. One Eyeland has ranked Lima as #12 in the United States and Lima is ranked #27 globally. Eyeland is a resource for ad agencies and creative directors to find unique images from photographers around the globe with different styles and techniques. http://oneeyeland.com/caesarlima/member_home.php?pgrid=10161
  • Life Guard :: IPA 2014

    2 Oct 2014 | 9:13 pm
    Life Guard :: IPA 2014 Renowned beauty photographer Caesar Lima has received Honorable Mention from the International Photography Awards (IPA) 2014 for his image titled “Life Guard” which was shot at Zuma - California http://www.photoawards.com/en/Pages/Gallery/zoomwin.php?eid=8-81882-14&uid=&code=Sunset
  • Sony Cyber-Shot Marine Pack

    1 Oct 2014 | 9:42 am
    Cyber-shot marine pack.Available for T and W series.SonyAdvertising Agency: Saatchi & Saatchi Sydney, AustraliaPhotographer: Stephen StewartExecutive Creative Director: Steve BackCreative Director: David BowmanArt Director: Toby PikeCopywriter: Daniel Barrett
  • Fotógrafo brasileiro faz sucesso na Califórnia

    3 Sep 2014 | 10:21 pm
    A paixão pela profissão, associada à tecnologia e ao “jeitinho brasileiro” fizeram do fotógrafo brasileiro Caesar Lima, um profissional bem sucedido nos Estados Unidos. Ganhador de 14 prêmios, 8 só nestes ultimos 2 anos.web sitewww.caesarlima.com entrevista Revista Triprevistatrip.com/caesarlimafacebookfacebook.com/caestudio Caesar Lima é capa da nova P&Irevista Photo & Imagensabduzeedo abduzeedo.com.br/fotografias-estonteantes-de-caesar-lima
 
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    Between 10 and 5

  • Oh Wow! – A Photographic Collage, Girls Interrupted and Figures in Imaginary Landscapes.

    Jessica Hunkin
    24 Oct 2014 | 5:00 am
    As faithfully as ever, we’ve scoured the web for some beautiful new things to share with you for our weekly Oh Wow! round-up and as always, we had a lot of fun doing it! So…today we’re looking at some enchanting figures in dreamlike landscapes, portraits of fashion week models paired with scenes of the every day, and a psychadelic interpretation of Cape Town in the form of a hand-cut photographic collage.   ONE – Again and Again, a solo show by Nina Torr is opening on 30 October at In Toto Gallery.     “Again and Again takes the form of a cyclorama…
  • This Weekend Only! The Red Bull Doodle Art Global Gallery in the Company’s Gardens

    Melissa van Rooyen
    24 Oct 2014 | 4:00 am
    Click here to view the embedded video.   Earlier this year Red Bull launched the global Doodle Art competition and this weekend the finalists will be exhibiting their doodles in the Mother City. Launched as part of the World Design Capital Cape Town 2014 programme, young artists from various countries across the globe were invited to submit their illustrations, after which the public voted for their favourites on social media. The ones with the most “likes” made it into the The Red Bull Doodle Art Global Gallery, which opens in the Company’s Gardens for this weekend…
  • Ads This Week: SARS, Sweet Chilli and A Dad with Daughters

    Alix-Rose Cowie
    24 Oct 2014 | 3:33 am
      We’ve got lots to show you in Ads This Week. First up, for DStv, a loving dad to 3 daughters tries to catch the rugby game on a Saturday afternoon; the hugely popular Cadbury ‘Triplets’ campaign gets a sweet extension; hearts are racing for Garmin; unexpected extra players take to the field in an ad for Bell Lager; Disprin recruits a lively church choir; Wellington’s sweet chilli sauce is personified; there’s a serious reminder from SARS; Total is depicted as a wonderland for an adorable little boy; the new Liberty ad is inspired by the origins of the…
  • Featured: Captivating Portraits by Fundiswa Ntoyi

    Melissa van Rooyen
    24 Oct 2014 | 3:00 am
      Capturing the stories behind the faces she shoots is something that Cape Town based photographer Fundiswa Ntoyi is passionate about, which is why the majority of her portfolio is made up of beautifully intriguing portraits. Fundiswa says, “I love portraits, they tell stories without any use of words.” When shooting she is only happy with a portrait once she can connect with the image on a spiritual and emotional level, which is probably why her work is so captivating. We chat to her about her photography, her journey thus far and what’s next.   Tell us about…
  • Maboneng’s Regeneration Shown in a TVC for Nescafe by Jono Hall

    Jessica Hunkin
    24 Oct 2014 | 1:21 am
      We recently saw this ad directed by Jono Hall for Nescafe which illustrates the regeneration of the Maboneng Precint and happens to feature more than a few familiar faces. The brief from Publicis Machine, Jono tells us, was to create a commercial that would show how Maboneng sprang from derelict buildings in an unfashionable, even dangerous part of town, into the incredible vibrant creative and commercial community that it is today. And then, obviously, bring it back to the notion of how great things ‘start with a Nescafe’.   As it turns out, the task of showing the origins of…
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    Advertising Age - Complete Feed

  • NBC and Interns Settle for $6.4 Million

    24 Oct 2014 | 10:10 am
    NBC Universal may have decided it wasn't worth the fight.Outten & Golden, the law firm that has made a name for itself seeking pay for unpaid interns, said in a court filing on Wednesday that its clients have settled their suit against NBC Universal for $6.4 million.The named plaintiffs in the proposed class action had interned at "Saturday Night Live," Universal Studios Hollywood and the Jerry Springer and Steve Wilkos shows. One of the original plaintiffs, a former intern at MSNBC, dropped out of the case. Continue reading at AdAge.com
  • Amazon Takes Retail Approach to Push Flagging Fire Phone

    24 Oct 2014 | 9:25 am
    "You've got an iPhone," said Brian Jausurawong. "You're probably due for an upgrade," gesturing to a display shelf stacked with Amazon Fire smartphones.As it turns out, the interlocutor with Mr. Jausurawong, an Amazon sales representative, works for the tech giant, too (she was shooting a promo video). But Amazon did host actual customers in its 'pop-up' store at the ground floor of a downtown San Francisco mall. It's the second year the e-commerce giant has had a brick-and-mortar holiday presence, but the first one involving its maiden smartphone.On Thursday afternoon, a day after the store…
  • Tiffany Taps WPP's MEC as New Media Agency

    24 Oct 2014 | 9:17 am
    Luxury jewelry retailer Tiffany & Co has tapped MEC as its new media agency, according to people familiar with the matter.Other contenders were Omnicom's media agency network and MEC sibling agency MediaCom. Ark Advisors in New York managed the review process.Tiffany, Ark and the MEC didn't immediately respond to calls for comment. Continue reading at AdAge.com
  • L'Oreal Names Colgate Executive to Lead U.S. Media

    24 Oct 2014 | 7:48 am
    L'Oreal USA is bringing in Colgate-Palmolive Co.'s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L'Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh's title will be senior VP of omni-media for the L'Oreal USA CMO group, the company said.Ms. Schwartzman, after 14 years in the top U.S. media role at L'Oreal, will become special adviser to Frederick Roze,…
  • P&G Will Divest Duracell in Biggest Piece of Brand Culling

    24 Oct 2014 | 7:31 am
    Including pet care and Duracell businesses, P&G would be around halfway through its divestiture plan on a sales basis, which Mr. Lafley said would amount to around 10% or $8 billion of company sales.Duracell is the No. 1 brand in the battery business in the U.S. and globally, Mr. Moeller said. And it had a major sales gain last year in the U.S. on the strength of pushing rival Energizer out of a category exclusive at Sam's Club. But the brand hasn't been able to hold all of those gains, with its share down 0.7 points in the four weeks ended Sept. 27, according to Nielsen data from Deutsche…
 
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    Advertising Age - Latest News

  • Watch the Newest Ads on TV From Dos Equis, Target (for Taylor Swift) and More

    24 Oct 2014 | 10:40 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Papa John's congratulates Peyton Manning on setting a new touchdowns record (maybe you should celebrate by eating some pizza?),…
  • NBC and Interns Settle for $6.4 Million

    24 Oct 2014 | 10:10 am
    NBC Universal may have decided it wasn't worth the fight.Outten & Golden, the law firm that has made a name for itself seeking pay for unpaid interns, said in a court filing on Wednesday that its clients have settled their suit against NBC Universal for $6.4 million.The named plaintiffs in the proposed class action had interned at "Saturday Night Live," Universal Studios Hollywood and the Jerry Springer and Steve Wilkos shows. One of the original plaintiffs, a former intern at MSNBC, dropped out of the case. Continue reading at AdAge.com
  • Brands: What to Expect from Your Agency When a Key Staffer Leaves

    24 Oct 2014 | 9:29 am
    Can you imagine how different "Mad Men" would be if Jon Hamm were suddenly replaced by another actor to play the lead role of Don Draper? Would you tune in to "House of Cards" if Kevin Spacey wasn't returning next season in the role of Frank Underwood? While lead roles are vital to making a successful TV show, the same questions could be asked about the director, writers or producers. After all, we can agree it takes an army of talent, not just the camera-facing actors, to create a hit show.Now think about it in the context of the agency you work with. Advertising agencies are notorious for…
  • Amazon Takes Retail Approach to Push Flagging Fire Phone

    24 Oct 2014 | 9:25 am
    "You've got an iPhone," said Brian Jausurawong. "You're probably due for an upgrade," gesturing to a display shelf stacked with Amazon Fire smartphones.As it turns out, the interlocutor with Mr. Jausurawong, an Amazon sales representative, works for the tech giant, too (she was shooting a promo video). But Amazon did host actual customers in its 'pop-up' store at the ground floor of a downtown San Francisco mall. It's the second year the e-commerce giant has had a brick-and-mortar holiday presence, but the first one involving its maiden smartphone.On Thursday afternoon, a day after the store…
  • Tiffany Taps WPP's MEC as New Media Agency

    24 Oct 2014 | 9:17 am
    Luxury jewelry retailer Tiffany & Co has tapped MEC as its new media agency, according to people familiar with the matter.Other contenders were Omnicom's media agency network and MEC sibling agency MediaCom. Ark Advisors in New York managed the review process.Tiffany, Ark and the MEC didn't immediately respond to calls for comment. Continue reading at AdAge.com
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    Advertising Age - Agency News

  • Tiffany Taps WPP's MEC as New Media Agency

    24 Oct 2014 | 9:17 am
    Luxury jewelry retailer Tiffany & Co has tapped MEC as its new media agency, according to people familiar with the matter.Other contenders were Omnicom's media agency network and MEC sibling agency MediaCom. Ark Advisors in New York managed the review process.Tiffany, Ark and the MEC didn't immediately respond to calls for comment. Continue reading at AdAge.com
  • L'Oreal Names Colgate Executive to Lead U.S. Media

    24 Oct 2014 | 7:48 am
    L'Oreal USA is bringing in Colgate-Palmolive Co.'s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L'Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh's title will be senior VP of omni-media for the L'Oreal USA CMO group, the company said.Ms. Schwartzman, after 14 years in the top U.S. media role at L'Oreal, will become special adviser to Frederick Roze,…
  • Saatchi, Team One to Open Shop in Texas for Toyota and Lexus

    23 Oct 2014 | 2:30 pm
    Publicis Groupe's Saatchi & Saatchi and its agency Team One will be opening offices in Dallas for Toyota and Lexus.The move is a way to ensure that Publicis Groupe keeps the decades-long accounts after news broke in April that Toyota was moving its U.S. sales and marketing headquarters to Plano, Tex., from Torrance, Calif. Most of Toyota's 5,000 Torrance-based employees will be affected, and the move will take about two years to complete.Toyota and its luxury brand Lexus are handled out of the Saatchi and Team One offices in the Los Angeles area, and Saatchi's sole client in Los Angeles is…
  • Momentum Names Omid Farhang Chief Creative Officer

    23 Oct 2014 | 1:00 pm
    Momentum Worldwide, part of Interpublic's McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said. He succeeds Jon Hamm, who was named chief creative officer at Geometry Global last month.Mr. Farhang, who assumes his new post Nov. 10, spent the first few months of 2014 as chief creative officer of Narrative, Russell Simmons and Tricia Clarke-Stone's entertainment marketing and technology company. Since March he has been a freelance creative director for companies including McCann. He began his career at Crispin Porter & Bogusky and later became a creative…
  • Maurice Lvy is 'Fed Up' With Talking About the Omnicom Merger

    23 Oct 2014 | 7:08 am
    Publicis Groupe's organic growth (excluding acquisitions) was just 1% for the third quarter of 2014, as Chairman-CEO Maurice Lvy continued to blame his group's poor performance on the failed merger with Omnicom.Revenues were up 4.4% to $2.2 billion in the third quarter.In an attempt to leave the bad memories behind him, Mr. Lvy at first avoided reference to the deal-that-never-was, and spoke instead of "other plans" that had derailed Publicis Groupe. But, towards the end of a conference call with analysts, he concedes that was all "pure rhetoric." Continue reading at AdAge.com
 
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    Advertising Age - Digital

  • Amazon Takes Retail Approach to Push Flagging Fire Phone

    24 Oct 2014 | 9:25 am
    "You've got an iPhone," said Brian Jausurawong. "You're probably due for an upgrade," gesturing to a display shelf stacked with Amazon Fire smartphones.As it turns out, the interlocutor with Mr. Jausurawong, an Amazon sales representative, works for the tech giant, too (she was shooting a promo video). But Amazon did host actual customers in its 'pop-up' store at the ground floor of a downtown San Francisco mall. It's the second year the e-commerce giant has had a brick-and-mortar holiday presence, but the first one involving its maiden smartphone.On Thursday afternoon, a day after the store…
  • Amazon's Holiday Forecast Misses Expectations

    23 Oct 2014 | 3:21 pm
    Amazon.com forecast sales and profit for the holiday quarter that missed analysts' projections, underlining the limits to Chief Executive Officer Jeff Bezos's strategy of spending big to fuel growth.Revenue for the current period will be $27.3 billion to $30.3 billion, the Seattle-based company said in a statement today, while profit excluding some items will range from a loss of $570 million to a gain of $430 million. Analysts on average projected sales of $30.9 billion and profit of $460.5 million, according to data compiled by Bloomberg.The forecast is stoking investor concerns that sales…
  • Edmunds.com Pulls 'Haggling' Ads After Dealer Outcry

    23 Oct 2014 | 12:44 pm
    Edmunds.com pulled a series of YouTube ads this afternoon after auto dealers threatened to pull their business from the auto-shopping site.Edmunds.com President Seth Berkowitz said in a statement: "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to…
  • How Adobe Plans to Win the Marketing-Cloud Battle

    23 Oct 2014 | 9:00 am
    Earlier this week, Forrester released its first ever report ranking marketing technology companies by product offering. At the very top of the list? Adobe -- a company known better for Photoshop and its creative suite than its tools helping companies interact more intelligently with customers and prospects.Adobe beat out software powerhouses Oracle, IBM and SAP, which have made marketing software a priority, in some cases counting on marketing tech to drive software sales to other departments including sales (customer relationship management) and customer service (social listening).Brad…
  • Auto Dealers Fume Over 'Insulting' Edmunds.com Ads

    23 Oct 2014 | 8:15 am
    UPDATE (4:30 p.m.): Edmunds.com has pulled the ads. New YouTube ads from Edmunds.com, which suggest that car dealers are unethical hagglers, have provoked a backlash.Kevin Frye, e-commerce director for The Jeff Wyler Automotive Family in Cincinnati, said the four videos perpetuate stereotypes of dealers as bargainers trying to take advantage of shoppers with outrageous markups. Continue reading at AdAge.com
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    Advertising Age - Global News

  • China Syndrome: Plummeting Sales in Country Hurt Unilever

    23 Oct 2014 | 3:17 pm
    Unilever's 2.1% organic sales growth last quarter missed analyst expectations by almost two percentage points due mostly to a surprising 20% sales drop in China and a 4% decline in Europe.North America was a bright spot, along with personal care. The world's second-largest advertiser also pointed out that it is meeting targets to spend less on advertising creative and production.Unilever Chief Financial Officer Jean-Marc Huet said in a quarterly sales update call that spending on those "non-working" media costs declined four percentage points from a year ago to 20% of what Unilever spends on…
  • It's Not Just About E-Commerce: How Alibaba Is Courting Hollywood

    23 Oct 2014 | 7:45 am
    Chinese billionaire Jack Ma is stepping up his Hollywood dealmaking push, leading a team of Alibaba executives meeting with studios to acquire online content, people with knowledge of the situation said.The Alibaba Group Holding founder will meet in coming days with Lions Gate Entertainment Corp., Walt Disney Co., Viacom Inc.'s Paramount Pictures, Time Warner Inc.'s Warner Bros., Sony Corp. and Comcast Corp.'s Universal, said the people, who asked not to be named because the talks are private. Hangzhou, China-based Alibaba will seek deals that give it the right to distribute U.S. movies and…
  • Maurice Lvy is 'Fed Up' With Talking About the Omnicom Merger

    23 Oct 2014 | 7:08 am
    Publicis Groupe's organic growth (excluding acquisitions) was just 1% for the third quarter of 2014, as Chairman-CEO Maurice Lvy continued to blame his group's poor performance on the failed merger with Omnicom.Revenues were up 4.4% to $2.2 billion in the third quarter.In an attempt to leave the bad memories behind him, Mr. Lvy at first avoided reference to the deal-that-never-was, and spoke instead of "other plans" that had derailed Publicis Groupe. But, towards the end of a conference call with analysts, he concedes that was all "pure rhetoric." Continue reading at AdAge.com
  • Tesla Starts Model S Sales on Alibaba's Online Mall in China

    20 Oct 2014 | 8:04 am
    Tesla Motors began taking online orders for its Model S electric car in China today, joining General Motors Co. and Volkswagen in selling vehicles through Alibaba Group Holding's online shopping mall.Buyers can place a 50,000-yuan ($8,200) deposit for the electric car through Alibaba's Tmall.com, according to Tesla China spokeswoman Peggy Yang. "Tmall offers us an opportunity to reach out to general customers," she said by telephone.Tesla, led by billionaire Elon Musk, began deliveries of the Model S to the world's largest auto market in April. The automaker is seeking to cut down the time…
  • How a TV Show From Korea Sparked a Marketing Craze in China

    20 Oct 2014 | 3:45 am
    Advertising Age Playerbrightcove.createExperiences();Korea's Samsung, meanwhile, uses both Mr. Kim and Ms. Jun in its campaign (viewable here) to showcase the Galaxy S5 and its "superpowers," like being waterproof. Continue reading at AdAge.com
 
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    Advertising Age - Hispanic Marketing

  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
  • The Top-Recalled Ads in Spanish-Language Magazines

    7 Oct 2014 | 12:30 pm
    Which print ads best catch readers' attention in Spanish-language magazines in the United States? And how do these ads compare with those that are the most recalled by readers of magazines in English?To find out, GfK MRI Starch Advertising Research conducted online surveys that measured ad recall by 688,991 adult respondents for 2,916 English-language magazine issues from May of 2013 through May of 2014. During the same time period, Starch en Espaol conducted the same kind of surveys with 19,036 adult readers of 103 Spanish-language magazine issues. Only one-page ads were analyzed.At this…
  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
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    Advertising Age - Rance Crain

  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
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    Advertising Age - The Media Guy

  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
 
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    Advertising Age - Guest Columnists

  • Marketers: It's Time for a Millennial CMO

    20 Oct 2014 | 11:00 am
    Let's give millennials the CMO chair. We know they think they're ready for it. And maybe they are.Maybe the CMO role is the most appropriate role for them. They've got the highest branding IQ of any generation. They've been acting as their own CSMO (chief self-marketing officer). After all, they've been promoting their own brand for years. They don't have channel strategies, they just are. They don't need words like "content" or "journey," because to them, it is just "stuff" people "do".All millennials, simply because they are such, are already their own brand. They have social channels and…
  • The Future of Engagement Is Big Data Plus Big Emotion

    10 Oct 2014 | 8:00 am
    This article is part of a series from the University of Florida College of Journalism and Communications' "Captivate" project, which presents insights from media industry thought leaders on new strategies for audience engagement.The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also conscious of the impact of having a good reputation.Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand…
  • Ad Nauseam: Copywriting at its Cringeworthy Best

    4 Oct 2014 | 6:40 am
    Does anyone not know which insurance company you're in good hands with? Or where to sign up if you want to be all you can be? Or what battery keeps going and going and going? That's advertising copy at its best.Then there's copy that makes us cringe. Copy that seemed expedient for the writer at the time. And sadly it stuck.Here are a few of the more egregious examples: Continue reading at AdAge.com
  • Marketers: It's Time for a Smarter Take on the Modern Male

    3 Oct 2014 | 7:27 am
    Our society is at an odd inflection point when it comes to gender dynamics. There's no doubt that men still hold many crucial advantages, so there's plenty of reason to cheer feminism's pop culture moment -- from Beyonc spelling it out in lights at the VMAs; Always showing that there's no shame in acting "like a girl;" and other brands seizing upon female empowerment as a way to connect with women audiences.But today men are falling behind women in some important ways, facing new pressures and evolving in areas that marketers aren't giving them enough credit for. So let's not forget the guys:…
  • In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

    30 Sep 2014 | 5:00 am
    When the U.S. was climbing out of the Great Recession, the prescient economist Nouriel Roubini wrote: "Nobody's ever cut their way to prosperity."Of course, financial responsibility and efficiency are core to our business. But the increasing focus on treating media as a commodity threatens a big opportunity to transform the advertising media business into something more valuable and effective.Historically, the industry has focused on delivery, accompanied by client directives to cut costs. But in our attention-starved world, "cutting costs" mostly leads to reduced effectiveness. Continue…
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    Advertising Age - The Big Tent

  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Why Political Data Is a Complete Mess

    6 Oct 2014 | 7:00 am
    Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.While today's political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from…
  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
 
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    Advertising Age - DigitalNext

  • Cybersecurity and Data Breaches: What CMOs Need to Know

    23 Oct 2014 | 3:45 am
    With the explosion of today's digital age, cybersecurity is quickly becoming one of the foremost issues facing CMOs. In order to be successful, CMOs must prepare themselves for a highly dynamic cybersecurity threat landscape, and with the help of the C-suite, develop a proactive strategy to prepare the organization for the dangers lurking around the corner.Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches…
  • How Brands Can Outsmart the Mobile-App Rush

    22 Oct 2014 | 8:15 am
    The mobile ecosystem has given rise to some of the most innovative companies that the tech sector has ever seen. These platforms -- Uber, Flipboard, RunKeeper and Square to name a few -- touch every aspect of our lives from healthcare to transportation, entertainment and productivity at the office. It's hard to imagine that Apple's app store launched just six years ago. In such a short timeframe, some mobile apps have become a cornerstone of all of our lives. In fact, half of you are likely to be reading this article from a smartphone or tablet.To build a successful app, you need to evolve…
  • TV Advertising Is About to Change Forever

    20 Oct 2014 | 7:10 am
    The start of TV unbundling is upon us, with HBO and CBS leading the way, but we're not just about to see a new way to discover and consume TV content -- we're going to see what happens when TV advertising becomes fully digital.Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we're about to have watches that have little to do with the time.Yet, we still align…
  • Why Growth Is Killing Digital Agencies

    17 Oct 2014 | 7:00 am
    The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising communications now. It's data mining for unprecedented customer understanding; creating a series of products and experiences; and tying results together by applying a microscope to the whole endeavor.These escalating digital demands for innovation, creativity and speed are at odds with an agency growth model that's predicated on traditional management techniques. The result -- there's an operations crisis brewing in the digital agency world.It's…
  • Marketers: It's Time to Empower the CXO

    15 Oct 2014 | 8:45 am
    The overhead lights are burning out, the air is thick, and the CMO's office is nearly dead. The world outside is one of omnichannel communications, big data and accessing a consumer's "plugged-in" lifestyle. This office needs a CXO -- a chief experience officer.Brands have three choices: Oust your CMO and hire a CXO; train or evolve the current CMO with the skills required of a CXO; or augment and optimize the office to support a CMO -- perhaps merging CIOs with CMOs. And sure, maybe it's just a title, but let's consistently establish the CXO role across organizations. Titles run the gamut…
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    Advertising Age - Small Agency Diary

  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
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    FUEL LINES

  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
 
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    360i Digital Agency Blog

  • 4 Insights into Consumer Indecision & Choice Paralysis

    360i
    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • 360i Goes Purple in Support of LGBT Youth & #SpiritDay

    360i
    16 Oct 2014 | 6:41 am
    Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag. #SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment,…
  • Report: Alibaba & The Future of Global Marketing

    360i
    9 Oct 2014 | 10:03 am
    While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, shop for, and purchase goods and services. Its ecommerce platforms span C2C, B2C, B2B and wholesale, providing a level playing field for small businesses and consumers to compete with major global suppliers.
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    The Ad Contrarian

  • The Human Factor

    23 Oct 2014 | 12:01 am
    Today is the final part of a 3-part series in which I attempted to derive a theory about how consumer behavior works and how that might affect the creation of advertising. The first part dealt with the duality of consumer behavior. In the second part I tried to develop some principles related to the uncertainty of consumer behavior. And today we're going to talk about what all this theorizing means to the people who create advertising, if anything.Despite all the bullshit about digital technology changing everything, a TV spot today looks frighteningly like a TV spot of 20 years ago. A radio…
  • Four Principles Of Quantum Advertising

    22 Oct 2014 | 12:01 am
    This is the second part of a 3-part series about the duality of consumer behavior and its importance to the people who create ads. It is also, perhaps, the most pretentious title for a post in the history of blogging.One of the aspects of advertising that make it fascinating is that we never seem to make much progress in understanding it. The arguments raging today about the nature of good advertising are the same ones that raged 50 years ago.While we have much deeper analytical tools for making media choices, we still have no reliably accurate method for predicting the success of the…
  • The Duality Of Consumer Behavior

    20 Oct 2014 | 12:01 am
    Today we begin a 3-part series that will attempt to develop a "theory of everything" for advertising. Okay, maybe not a "theory of everything", but...a theory, anyway. Or maybe it will be just another load of bullshit. Who the hell knows? After 7 1/2 years of writing this blog, I think I've finally figured out what the hell I'm trying to say. It's going to get a little heavy on hypotheses and philosophy, so buckle-up and hang on tight.As we sit here today, we have two competing models of consumer behavior.The first model suggests that consumer behavior is basically logical. This theory…
  • Amazing Tale Of Online Ad Fraud

    15 Oct 2014 | 12:01 am
    There ain't much fun left in the ol' ad business. Thank goodness we can still get a good laugh out of watching advertising dimwits get royally sodomized by the crooks in the online ad industry.If you're as entertained as I am by the astounding dumbness of online advertisers, and amused by watching them piss away billions of dollars, you're going to love this story.MediaPost ran a piece yesterday in which a video appeared that claimed that just one reasonably sized bot-net could be responsible for one billion fraudulent ad impressions every day.This is just too good to be true. It must also be…
  • The First Rule Of Social Media

    13 Oct 2014 | 12:01 am
    Like most companies, you are probably spending time, energy, and money trying to become a social media success.You have been told that it is an inexpensive route to business prosperity and that if you can get it right, you can build waves of loyal customers and years of smooth sailing through the roiling waters of marketing and advertising.You've read about the millions of followers this brand or that person has and you think that if you can create some "compelling content" you, too, will be a social media winner.I'm afraid I have bad news.It doesn't matter how "compelling" or "engaging" your…
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    Beyond Madison Avenue RSS News Feed

  • 'Ebola Near Me?' Website Brings Awareness to a Real Issue

    Dwayne W. Waite Jr.
    24 Oct 7344 | 6:13 am
    Summary: Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...
  • POM Wonderful Is At It Again

    Dwayne W. Waite Jr.
    24 Oct 3439 | 6:13 am
    Summary: There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Remember early last year when the FTC slapped POM with fines and regulations about what they could or couldn't say, and that they had to provide certain education to the consumers about exactly what is in POM's POM Wonderful pomegranate juice?
  • Is Ray Rice Paying for Our Sins?

    Brian Keller
    24 Oct 2326 | 6:13 am
    Summary: These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Ray Rice beat up his then-girlfriend, now-wife Janay in the elevator of a casino in Atlantic City. The American public was treated to a brutal video of Ray Rice dragging the unconscious Janay around the floor of the casino. People were horrified, as was the state of New Jersey. New…
  • Marketing is a World of Gray

    Dwayne W. Waite Jr.
    24 Oct 2182 | 6:13 am
    Summary: When we were a little into our marketing career years ago, we were fortunate to have an Op-Ed of ours get picked up by BrandWeek that pioneered the idea that "Graybeards should Step Aside" and let the younger, more technologically adept professionals lead the way in a rapidly changing industry. This post is not about that. In terms of "gray," we are talking about the "right" principles of marketing...
  • IKEA Releases 'The Shining' Parody for Late Hours

    Dwayne W. Waite Jr.
    24 Oct 2014 | 6:35 am
    Summary: At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
 
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    Schaefer Advertising Co.

  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
  • Riff Ram Bah Zoo

    12 Sep 2014 | 2:49 pm
    The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team. After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs…
  • “What’s inspiring you right now?” Charlie Howlett – senior...

    1 Sep 2014 | 9:50 am
    “What’s inspiring you right now?” Charlie Howlett – senior designer/art director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf ShopLooking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head. Sometimes, I’ll make little doodles for my four-year-old son.
  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
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    Advertisers

  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not…
  • The Art of Thought

    Sue Imgrund
    22 Oct 2014 | 1:28 am
    There are a few words that I have an unexplained aversion to – and one of these is “process”. I don’t know why, but it always conjures up horrible Powerpoint slides with boxes and arrows. It seems to suck the magic out of anything. I don’t like the expression “creative process” or worse still “process for generating insights” as both of these seem to imply that one day, both could be turned over to a computer. So digging back through my old psychology books, I was pleased to see that one of the seminal essays on creativity, written in 1926…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO…
  • Maps and Metaphors

    Sue Imgrund
    17 Oct 2014 | 12:41 am
    I read a very interesting blog post by Martin Weigel on his Canalside View blog recently, in which he argues for scrapping the “brand as human” metaphor in favour of a new metaphor more applicable to the 21st century – “brand as software.” The argument goes that human personality traits don’t really differentiate brands and quotes Guy Murphy: “the democracy of information has allowed consumers to focus on more rational and “real” aspects of the product itself” – the observation here that a string on one-star product reviews can…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically…
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    Only Dead Fish

  • How Google Works

    Neil Perkin
    15 Oct 2014 | 4:29 am
    How Google Works from Eric Schmidt I've bought but yet to read Eric Schmidt's new book on How Google Works. In the meantime comes this handy slideshare summarising some of the key points. Lots to take from it, and lots of good validation for many of the things that I consult with companies about and have written about here over the past few years. I've paraphrased a transcript of what the deck says below (largely for my own benefit) but you can see the slides above. Eric starts by talking about the new business rules that make a company successful in the 'internet century'. Technology, he…
  • Jobs to be Done

    Neil Perkin
    13 Oct 2014 | 11:56 am
    I liked Martin Weigel’s take on how a more appropriate metaphor for modern brands is perhaps less about the human personality characteristics that we've long tended to attribute them and more about thinking of brands as software: "Brands can now can remember what we like, and what we bought. They can anticipate when we need to restock, repurchase, or renew. They can suggest purchases, content, and experiences we will probably like.They can compare and recommend purchase options. They can respond to our service, upgrade, and replacement needs. And of course as brands become more like…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Oct 2014 | 2:35 am
    Here are my favourite links of the past week, as curated by Fraggl: This latest essay from Paul Graham (co-ounder of Y-combinator) on how counter-intuitive startups can be, and taken from his guest lecture at Stanford, is an excellent read. Also from the same class, comes this great video of Peter Thiel's lecture on business strategy, competition and monopoly Snapchat murders Facebook (below) - worth a watch A lovely post from Antony Mayfield on the importance of values A great case study for how a Greenpeace campaign persuaded LEGO not to renew their contract with Shell And you…
  • The Quartz Curve

    Neil Perkin
    10 Oct 2014 | 4:14 am
    It’s somewhat fashionable right now to believe that digital, mobile and social media consumption are universally reducing attention spans down to nanoseconds but whilst consumption patterns are changing, I think we’re far from seeing the death or even decline of long-form content. The 'Quartz curve' is an interesting way of thinking about this, and one that I've talked about a fair bit since I first came across it a year ago. Quartz have found that whilst people like to read short, fast digital content, they also really appreciate longer, more analytical pieces. The dangerous ground is…
  • Post of the Month - September 2014 - The Winner

    Neil Perkin
    8 Oct 2014 | 11:47 am
    Delighted to announce that Meg Pickard has won this month's vote with her excellent Community Development Playbook. Well done Meg - you're entered into the hall of fame. Thanks to everyone who took part.
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • What Fantasy Football Can Teach Us About Research

    Katelyn Dramis
    23 Oct 2014 | 10:58 am
    Fall is well upon us, which means one thing: Fantasy Football. Despite being a huge football fan, I never understood the appeal of the Fantasy phenomenon. “Wait, you play a virtual game with NFL players… you mean like The Sims?” Yet every year, I felt like I was missing out. Something huge was happening that I wasn’t a part of and I wanted in. So this season, I joined a random Yahoo league, named a team, and boom! I’ve become part of the craze. Turns out, everything I thought about Fantasy Football was wrong. Sure it’s like The Sims…. The Sims on steroids. You’re not playing…
  • SEO & The Internet of Things

    Nate Shivar
    21 Oct 2014 | 10:27 am
    Imagine 10 years ago, leaving the airport at 2 AM in a new city with no contacts and no plans. The idea that you could use your phone to find and book a nearby hotel (based on ratings and reviews), request and pay for a ride (and get an arrival estimate), and make breakfast plans – all while messaging friends across the country – was thought to be incredible. “Blue sky” thinking, they called it. And yet, now it’s all here. It’s amazing, but also completely normal. Marketing is different. SEO is certainly different. But in many ways it’s still the same. Like we outlined…
  • The Problem with Championing Individuality

    Laura Rabushka
    15 Oct 2014 | 11:57 am
    When we think about success and growth within a community or organization, two groups stand out to me most: Individualism, which is defined as the “moral stance, political philosophy, ideology or social outlook that emphasizes the moral worth of the individual” and conformism, or collectivism, which is “an ideology that emphasizes the interdependence of every human”. Working in digital, we hear buzzwords like “innovator”, “visionary”, “revolutionary” and “thought leader”, and we think those words represent the best qualities in people who have made or will make a…
  • The Fallacy of the Funnel: How to Leverage the New Buyer Journey

    Kimm Lincoln
    9 Oct 2014 | 11:02 am
    If you were to play buzzword bingo at a marketing conference this year, “the funnel” would be a guaranteed get. It’s a buzzword now, but the concept of a buyer funnel is not new. Back in 1898, a man named E. St. Elmo Lewis was credited (though not definitively) to have developed the first idea of a purchase funnel.  He defined the stages of the buying funnel as follows: And you know what? In 1898, maybe it was that simple. Buyers had limited access to information and were somewhat constrained by what was available in their geographic location. If you had a need for something, how much…
  • What’s New in SEO

    Sarah Lively
    6 Oct 2014 | 8:40 am
    Search engines are constantly making improvements to ensure users are met with quality results. As algorithms are updated, ranking factors change, and guidelines become revised, it’s imperative that SEOs stay apprised of these changes. As we transition from summer to fall, there have been significant updates; so we’re recapping the major changes for you to stay on the top of the latest SEO happenings! Algorithm Updates While webmasters everywhere are anxiously awaiting a Penguin update, Google has actually been rolling out an enhanced Panda algorithm. Pierre Far of Google announced…
 
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    Campaign Planning

  • It's Not A Six Hour Ad

    John Drake
    18 Oct 2014 | 6:00 am
    The flight from Newark to San Francisco is 5 hours and 46 minutes. In a video that completely captures the boringness of such a flight, Virgin America created a real-time video featuring mannequin people. The move attracted a lot of...
  • It Doesn't Give You Wings

    John Drake
    14 Oct 2014 | 6:00 pm
    For years Red Bull has used the tagline it “gives you wings”. Recently, a long-time Red Bull drinker sued the company because, despite drinking the brand for years, it had failed to give him wings or improve his athletic or...
  • Limitations and Invitations

    John Drake
    4 Oct 2014 | 1:15 pm
    How do you write a great creative brief? From advertising, to design, to architecture, to product development, this short film explains how.
  • Well Done Is Better Than Well Said

    John Drake
    25 Sep 2014 | 12:38 pm
    Strategy sounds great. But unless it moves things into action, what’s the point? The most important job for a planner needs to be creating ideas that are easy, clear and exciting to act on. As Ben Franklin once wrote: “well done is better than well said.”
  • The Future Of Advertising Is Really About Better Media

    John Drake
    12 Apr 2014 | 8:40 pm
    The most acute challenge the industry faces today, the area that needs the most help, the most guidance and the most focus is the part that we talk about the least: media. And fixing it can have the greatest affect on people by helping them find what they want.
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    Co.Create

  • Terror In The Car Wash: Ford Pulls A Spooky Halloween Stunt

    Jeff Beer
    24 Oct 2014 | 10:05 am
    Test drivers get creeped out while their cars get clean.When you're a kid and your parents drive through a car wash, did you ever imagine seeing something? A ghost? A monster? There was something about being trapped inside the car, inside a building, with all the spinning brushes and spraying water that leaves plenty open to the imagination.Read Full Story
  • Watch Blake Griffin And Chris Paul Do Sketch Comedy On Adult Swim

    Jeff Beer
    24 Oct 2014 | 9:56 am
    The two NBA stars combine their comedic timing and marketing for their new Jordan shoes in this new content campaign.As we all know, pro athletes and intentional comedy don't always mix. For every Derek Jeter's Taco Hole, there's a Kazaam. The odds of public ridicule and social media shaming are astronomical.Read Full Story
  • How Lisa Ling Gets To Tell The Kinds Of Stories She Wants To Tell On TV

    Christine Champagne
    24 Oct 2014 | 3:00 am
    The host of CNN's This Is Life with Lisa Ling encourages young journalists to see as much of the world as they can and take opportunities to raise their profiles.Lisa Ling wasn't exposed to a whole lot when she was growing up just outside of Sacramento, California. "To be honest with you, I grew up in a community that was not very diverse. There were probably five Asian kids in my whole school, and two had the same last name as me and my sister," Ling says.Read Full Story
  • Little Girls Drop F-Bombs, LeBron Goes Home: The Top 5 Ads Of The Week

    Jeff Beer
    24 Oct 2014 | 3:00 am
    The Shining goes to Ikea, Snickers gets twisted, LeBron gets Beats in Akron, F-bombs and equality, and a pitch for mentorship from prison.Wow, people can get fired up over children swearing. Even the comments on our post about FCKH8's "F-Bombs for Feminism" spot got rolling in the gutter (and that was only a mildly acrid taste of the vomitous spew on YouTube).Read Full Story
  • See 75 Years Of Batman Evolution In Art From Mondo's Bat-Gallery Bat-Exhibit

    Dan Solomon
    24 Oct 2014 | 3:00 am
    The world's fiercest 75-year-old vigilante gets all arted up.When Bill Finger created Batman in collaboration with Bob Kane, neither the writer responsible for the character's look, origin, rogue's gallery, abilities, hometown, car, sidekick, or other iconic elements--nor the artist who came up with the name and subsequently secured for himself a permanent, exclusive "creator" credit on the character--could have likely imagined the legacy that the character would inspire.Read Full Story
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    Advertising

  • Microsoft Has Officially Cut Nokia's Brand From Its Most Popular Smartphone Line (MSFT)

    Lisa Eadicicco
    24 Oct 2014 | 5:23 am
    Microsoft and Nokia have officially announced that the Finnish smartphone maker will no longer be a part of the branding for Lumia Windows Phone devices. Tuula Rytilä, Microsoft's senior vice president of marketing for phones, shared the news via Nokia's Conversations blog (via The Verge). This means coming Lumia smartphones will be referred to as "Microsoft Lumia" rather than "Nokia Lumia." Rytilä didn't specify exactly when we would see the first smartphone with this new branding, but she did say the company was "looking forward to revealing a Microsoft Lumia device soon." Although…
  • Sony Has Just Made The Most Beautiful Ad Of The Year — Capturing Bubbles As They Turn Into Ice In Mid-Air

    Lara O'Reilly
    24 Oct 2014 | 4:48 am
    Sony may have just surpassed its much-lauded 2005 “Bouncing Balls” TV ad with a stunning campaign that captures the moment when bubbles freeze in mid-air. It's not obvious that bubbles can actually turn into ice as they float in air. So Sony and its ad agency Adam&EveDDB traveled to Whistler in Canada — where it's really cold — to film the moments when bubbles develop intricate ice crystals in the freezing-cold air, and settle on the snow. The team used numerous tools, like a special macro lens, cross-polarized lighting (which is usually used for microscopic photographs) to…
  • THE ANDROID REPORT: User Trends, Commercial Growth, And Exploding The Fragmentation Myth

    Marcelo Ballve
    24 Oct 2014 | 4:02 am
    Android is underappreciated as a commercial platform — as a revenue driver for the e-commerce, advertising, and software industries.  Too many analysts remain attached to an outdated idea of Google's mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don’t spend money on mobile and lack lifetime value. This is no longer true. In a new BI Intelligence report, we show how Android has translated its massive audience — an estimated 1.2 billion active users globally by the end of this year — into a solid platform for…
  • Advertisers Are Moving Hundreds Of Millions Of Dollars Away From TV

    Lara O'Reilly
    24 Oct 2014 | 3:13 am
    Advertisers are committing hundreds of millions of dollars less to cable TV networks for the first time since the 2009/10 season, according to a report released this week from the Cabletelevision Advertising Bureau (CAB), as published by Variety. Several brands and advertising agencies — including Omnicom and Mondelez —have been speaking up in recent weeks about the emerging shift from TV advertising to digital media, but now here’s some quantifiable evidence that shift is real and already happening.The report shows that advertisers spent 6% (or $577 million) less on securing…
  • The 10 Things You Need To Know In Advertising This Morning

    Lara O'Reilly
    24 Oct 2014 | 1:19 am
    Good morning. Before you hit the weekend, read up on the most important advertising stories of today. 1. People are beginning to talk seriously about Google’s search business becoming less relevant. Google could become a victim of death by a 1,000 cuts as users increasingly opt for more niche forms of search. 2. Google’s new Inbox app is going to really annoy advertisers. The email app bundles brand emails into a “promos” bucket, which means email marketing just became that little bit harder.  3. The Guardian’s CEO has slammed the BBC for what he deems “distortive…
 
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    All Video

  • How To Win At Video Content Marketing – Sign Up For Free Webinar

    anna
    21 Oct 2014 | 10:49 am
    Event Description Join us for a webinar on October 30 with our friends at Scripted to learn about best practices in video content marketing.  TO SIGN UP, PLEASE GO here. In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. And on October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of…
  • 10 Posts on Marketing, Video and Startups

    Fergus
    18 Oct 2014 | 1:30 am
    Weekend reading Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week Follow me here – http://twitter.com/fergusdyersmith IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC  The YouTube Creator…
  • Wooshii is now officially a YouTube certified partner. Stay tuned for tips and tricks about YouTube

    anna
    15 Oct 2014 | 11:55 am
    YouTube is the driving force behind how we view and use video today. There are over 1 billion unique monthly viewers who watch YouTube across the globe. And the best part…YouTube makes it extremely easy to promote yourself and your Channel to the world. Wooshii is now YouTube certified! Which means we are qualified experts in everything to do with YouTube, from what makes a good YouTube ad, to how to grow your viewership on YouTube. We will impart all this knowledge to you so stay tuned to find out tips and tricks on growing your audience on YouTube.
  • Our Latest Research Shows The Phenomenal Growth of The Video-Maker Workforce

    anna
    10 Oct 2014 | 9:01 am
  • The half a million dollar project board!

    anna
    10 Oct 2014 | 5:36 am
      We’ve broken more records.. In September we had a record number of people requesting videos, and posting video projects onto our board. The total video production budget for these videos came to half a million dollars! A big thank you to our talented creators who turn these projects into amazing videos and animations. And thanks to our customers who post fantastic projects which inspire our creators.
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    JCDecaux OneWorld

  • JCDecaux Airport UK Opens a World of Possibility

    Mabel
    9 Oct 2014 | 4:30 am
    On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London’s Soho Hotel.  Martin Moodie on Best Examples of Airport Advertising The list of guest speakers included Maxxium Travel Retail’s European Marketing Manager, Mariska Van Beukering, Cheil Worldwide’s Head of Out of Home, Fiona Fitzgibbon, Founder of Moodie International, Martin Moodie as well as our own Alan Sullivan, Rob Elms and Steve Cox. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

    Kevin
    6 Oct 2014 | 2:41 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. Last July, HMVideal hosted an innovative “MUSIC REBORN” campaign at the metro exit to promote its new HMVideal concept store which opened in the Central district. Metro passengers were invited to “play” with different instruments placed on several posters, blending the sounds from these installations to make a special…
  • Appealing to the Senses: Sight, Sound and Scent in Metros

    Mabel
    11 Sep 2014 | 5:00 am
    Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy. Recent advertising campaigns in JCDecaux metros have been truly imaginative, offering delightful ways for brands to get close to passengers via their senses. SIGHT – Watch the Swatch, Shanghai Metro Swatch provided a colourful feast for the eyes with the launch of their new dive series “Scuba Libre” in Shanghai Metro. The advertiser’s usual light-hearted approach…
  • Outdoor Active Space & M-Commerce: Connecting with Young Consumers

    Contributors
    9 Sep 2014 | 5:00 am
    Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer restricted to home or office environments.  As online shopping moves out of the home, retailers are having to re-think their strategies for reaching and connecting with these young shoppers. Outdoor advertising is an effective medium to reach this young, urban, mobile audience at the time when they are on the move and connected. Active…
  • Campaign Showcase – Coca-Cola’s Share a Coke

    Kevin
    4 Sep 2014 | 5:00 am
    Sharing a Coke with JCDecaux JCDecaux has a long history of collaboration with Coca-Cola on a global scale. The past few years have seen the implementation of an impressive number of Innovate campaigns, creating interaction and engagement with consumers and bringing Coca-Cola happiness around the world. One of Coca-Cola’s latest strategies is focussed on “Share a Coke”, a series of campaigns centred on the connections people have with their family and friends.  JCDecaux has been instrumental in bringing many innovative executions of this campaign to the streets of the world. Below are…
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    Harmelin Media Blog

  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
  • Fall 2014 TV Preview: Cable, Part 1

    Blog@harmelin.com
    18 Aug 2014 | 2:56 pm
        A&E A&E will look to build upon their big 2013, which saw the network’s total viewers rise by 10% during the year. Helping them in their quest to obtain more viewers will of course be the hit Duck Dynasty. Joining Dynasty will be Wahlburgers, Devious Maids, and Bates Motel. Hoping to get on the schedule with those shows are several interesting series that A&E will put out in 2014/2015.  
 
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    AdEspresso » Blog

  • Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

    Dan Virgillito
    15 Oct 2014 | 1:32 pm
    Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: Facebook proudly boasted over 650 million daily visitors to its site last year, a number that is only going to increase in…
  • Facebook Ads AND/OR Targeting, Better A/B Tests Reporting and much more added to AdEspresso

    Massimo Chieruzzi
    9 Oct 2014 | 9:52 am
    Here we go with another monthly update on what we’ve done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We’ve made several improvements this month and, best of all, we’re nearing the public release for 2 big new features we’ve been working on for a couple of months and will be live in October! Let’s get started with this month’s new features! Better Facebook Ads Split Test Reporting Split tests are the core of AdEspresso and we just released a major improvement to our reporting system to allow a better…
  • Facebook Introduces Mobile Geo-Fencing With ‘Local Awareness Ads’

    Dan Virgillito
    8 Oct 2014 | 5:39 am
    Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local audience “at the lowest possible cost.” Local Awareness ads are rolling out to US Facebook advertisers “over the coming weeks” and worldwide “in the coming months.” In addition to enabling marketers to target users physically present nearby, it will allow SMBs to find new customers by displaying ads to groups of people in the locality. In a post on Facebook for Business page, the…
  • How To Use Purchase Behavior Category To Target Facebook Users

    Dan Virgillito
    7 Oct 2014 | 5:23 am
    So, you’re full of advertising budget and have an exciting campaign for your target audience? Good. But here’s the kicker: your chances of reaching a consumer base that actually buys what you have to offer are slim if you don’t do this one thing. Target purchase behavior. Purchase behavior refers to the actions users take away from Facebook (things they buy away from the platform). Here are a few reasons why this form of target marketing can be a viable strategy: Consumers buy offline: ATYM Market Research revealed that 58 percent of US Facebook users did not mention a brand on…
  • Facebook Atlas Ad Platform 2.0 – What Does It Mean For Advertisers?

    Dan Virgillito
    29 Sep 2014 | 11:50 am
    Is your website ad measurement the right fit for the audience you want to attract? Facebook urges you to do more than simply nod and agree. Really think about it. What are the specific ad elements that lay the foundation to accurately target a certain demographic across devices and browsers or into the offline world? Today’s ad measurements mostly rely on cookie tracking: data files stored on mobile devices and computers to track user movements within websites. But the technology doesn’t work well for modern marketing campaigns. Facebook thinks it has the answer. The social giant has…
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    speaking in clicks

  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
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    Clearcode

  • Composer Installer plugin and usage

    Michał Gaździk
    17 Oct 2014 | 3:01 am
    In the previous article, we ended up having our application and other libraries installed in the same directory. This type of setup isn’t much use in any situation. Also, the code distribution isn’t very readable for development. Hence, we want to keep the application itself in the main directory, and the other packages in a place that’s meant for the vendor software. The specific catalogue structure actually depends on the application itself. However, in many cases it will work if we assume that your application is located in /app/docroot/ and vendors in /app/vendor. Having said that,…
  • Clearcode featured on The Agency Post

    Michael Sweeney
    9 Oct 2014 | 7:09 am
    Clearcode have recently been featured on the popular marketing and advertising portal – The Agency Post. We have been included as part of The Agency Post’s Tech Profile series – a series that highlights the products and services offered by a company that provide advertisers and marketers with more effective tools and services. The article talks about Clearcode’s early beginnings, our entry into the web analytics and RTB technology industry, the services we provide to our clients, and our plans for the future. Click here to read the full article. The post Clearcode featured on The…
  • Piwik and Piwik PRO featured in TrustRadius buyer’s guide

    Michael Sweeney
    3 Sep 2014 | 5:03 am
    As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius Digital Analytics TrustMap ™ for Enterprise. Rankings Based on User Ratings and Market Segment Adoption The guide features reviews from authenticated TrustRadius users on a number of digital analytics platforms from the biggest…
  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
 
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • The other side of the booth…

    Constantino de Miguel
    24 Oct 2014 | 8:19 am
    What’s it like on the other side of the booth? As voice-over artists we are expected to perform, take direction and be a mind reader!
  • Pré-ampli, réglages et secrets pour la voix off

    Constantino de Miguel
    22 Oct 2014 | 3:43 am
    Le pré-amplificateur est essentiel pour un rendu pro dans vos enregistrements. Mais sait-on l’utiliser comme il faut? C’est une tendance qui s’amplifie chaque année. Beaucoup de comédiens voix off se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare [Read more]
  • Gary Terzza, VO coaching from the UK

    Constantino de Miguel
    16 Oct 2014 | 9:14 am
    VO coaching is what Gary Terzza offers through VOmasterclass™, a voice over training program helping beginners in the peculiar art of reading at the mic.
  • Give your social media a make-over!

    Constantino de Miguel
    14 Oct 2014 | 3:12 am
     Social media is a free marketing tool that can make the difference in your VO business, provided you update your profile regularly. With Facebook reaching 10 years of age recently it brings to mind how big a part social media is playing in all our lives. As voice over artists we are increasingly using social media [Read more]
  • Making the voice-over script your own

    Constantino de Miguel
    26 Sep 2014 | 9:08 am
    A script is just a paper with lines. The art and craft of any voice talent consist of bringing the text to life and convey the meaning and emotions contained in it in the best possible way to suite the needs of the writer and to reach a particular audience. The talent show phenomenon is one that [Read more]
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    Media Planning Playbook

  • Buying Media for Next Year? Get Started Now.

    Capitol Media Solutions
    22 Oct 2014 | 5:00 am
    Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying media more sporadically instead of in advance of the new year. While the “sporadic” approach can be effective in certain circumstances, […] The post Buying Media for Next Year? Get Started Now. appeared first on Media Planning Playbook.
  • Behavioral Targeting in Media Buying

    Capitol Media Solutions
    15 Oct 2014 | 5:00 am
    Your perfect customers are out there, and modern advertising techniques, such as behavioral targeting, make it more likely than ever before that your campaign will reach them. Capitol Media Solutions has already written a post that answers the question, “What is behavioral targeting?” Just to recap… Behavioral targeting leverages a consumer’s previous activity when displaying […] The post Behavioral Targeting in Media Buying appeared first on Media Planning Playbook.
  • 6 Ways Print Media Buying Beats Digital Advertising

    Capitol Media Solutions
    8 Oct 2014 | 7:32 am
    Though magazines and newspapers are printed, it’s digital that’s getting most of the ink. News coverage of emerging online advertising platforms and changing consumer demands influence the investment that companies make in print media buying. Between 2012 and 2013 in digital, Kantar Media found that U.S. ad spend on display ads alone increased 15.7%. By […] The post 6 Ways Print Media Buying Beats Digital Advertising appeared first on Media Planning Playbook.
  • On-Demand TV Media Buying: Pros and Cons for Marketers

    Capitol Media Solutions
    1 Oct 2014 | 12:11 pm
    On-demand TV allows viewers to time-shift television programming to watch at their leisure and not necessarily according the program’s network air time. Content is typically, but not limited to, current and past television shows, movies, and the networks’ original programming. More than half of U.S. homes—about 56%—have access to video-on-demand in some capacity, and this […] The post On-Demand TV Media Buying: Pros and Cons for Marketers appeared first on Media Planning Playbook.
  • Combine Mobile and Outdoor Media Buying for Ads That Engage

    Capitol Media Solutions
    24 Sep 2014 | 7:44 am
    Industry experts predict that out-of-home advertising will exceed $40 billion by 2018, primarily due to more digital integration. Part of this expansion comes from marketers who are finding innovative ways to combine mobile and traditional outdoor media buying. Their work is connecting with consumers in entirely new ways and creating compelling out-of-home advertising experiences. Read […] The post Combine Mobile and Outdoor Media Buying for Ads That Engage appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Buy My Book On Ad Agency New Business

    Peter Levitan
    20 Oct 2014 | 10:25 am
    From The Land Of Self Promotion: Buy My Book On The Art And Science of Ad Agency New Business And Change Your Agency’s Future. Imagine spending only $12 bucks on Amazon for the paperback and even less for the digital version to buy a book that will dramatically change how you and your ad agency team creates […] The post Buy My Book On Ad Agency New Business appeared first on Peter Levitan & Co..
  • 8 Tips For How To Sell Your Ad Agency

    Peter Levitan
    18 Oct 2014 | 1:24 pm
    About 25% of the ad agency owners I talk to are thinking about when and how to sell their advertising / design / digital agency. In the case where the agency is very strategic and deliberate in how they plan their business, this is a very good goal. See #2 below. Owners want to sell for many […] The post 8 Tips For How To Sell Your Ad Agency appeared first on Peter Levitan & Co..
  • Chemistry Wins Ad Agency Pitches

    Peter Levitan
    15 Oct 2014 | 8:53 am
    Here is an excerpt from a chapter on the importance of interpersonal chemistry in winning new business from my book on pitching, “The Levitan Pitch. Buy This Book Win More Pitches.” Interpersonal Chemistry Wins Pitches By now, you’ve seen that there are many ways that an ad agency can win or lose a pitch. However, there […] The post Chemistry Wins Ad Agency Pitches appeared first on Peter Levitan & Co..
  • Google Said Don’t Promote @adweak To Advertising Agencies

    Peter Levitan
    13 Oct 2014 | 6:00 am
    Oh Google man. It must be nice to be a monopoly. Ja? First it was metadata, then keywords, then backlinks… Now you are telling us not to have short posts on our website / blog / world of content. As you say, being brief (less than 1,000 words) isn’t very authoritative. Short isn’t what true experts […] The post Google Said Don’t Promote @adweak To Advertising Agencies appeared first on Peter Levitan & Co..
  • Ad Agency: Why No Sales Methodology?

    Peter Levitan
    7 Oct 2014 | 6:12 am
    I came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report. Read the report too. The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency mistake that… SUCKS! According to the […] The post Ad Agency: Why No Sales Methodology? appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • Setting Email Marketing Goals

    HHamblin
    16 Oct 2014 | 2:49 pm
    So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses can’t answer this question. Why did you start an email marketing campaign? Why are you sending this email? Email marketing isn’t just […]
  • Passing the Email Test

    HHamblin
    30 Sep 2014 | 8:04 am
    If you have a question about your email list, the best way to answer it is to ask your readers. You don’t have to ask them if they prefer emails at 6 a.m. or 6 p.m., just send out emails at two different times and find out what works best for you.
  • Measuring Your Advertising: The Ultimate Goal

    HHamblin
    18 Aug 2014 | 1:56 pm
    The hardest aspect of creating a marketing campaign is knowing if it’s working. After all, how do you KNOW your advertising is working?
  • Understanding Competition Through Market Research

    HHamblin
    12 Aug 2014 | 1:00 am
    Market research can be daunting term for many small business owners, but it is a crucial factor in a successful business. Market research can provide valuable insight that could reduce risks, predict industry trends, and help you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
  • Tips for the Perfect Promotional Package

    HHamblin
    8 Aug 2014 | 1:00 am
    A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad. I’m not sure that’s the kind of attention the game developer had hoped to receive. With this and a few other exceptions, publicity packages can build good will and drive attention to your brand. If you’re looking at the best way to use your products and funds to get the attention…
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    Filthy Rich Writer

  • Copywriting Q&A: Rock Your LinkedIn Profile

    Nicki Krawczyk
    20 Oct 2014 | 5:00 am
    Sure, you know that LinkedIn is important…kind of. You put up a profile, but you haven’t touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which ones? Read on… Today’s question comes from Angie L. who asks, “Now that I’m getting serious about my copywriting, I feel like I should probably re-do my LinkedIn profile. Do you have any tips?” Oh, do I! First, let’s take a quick step back to talk about why a good LinkedIn profile is so important. After all, “everyone else…
  • Copywriting Q&A: Getting Faster Isn’t Always Getting Better

    Nicki Krawczyk
    13 Oct 2014 | 5:00 am
    When most new copywriters think about improving their skills, they think about learning to write faster. Unfortunately, this isn’t actually the key to getting better. What is? Well, read on… Today’s question is from Greta D. who asks, “How can learn to write copy faster? I want to be able to turn projects around quickly. I think that would help me at a job, but definitely with freelance clients!” I definitely understand the desire to speed up. When you’re sitting there, staring at your screen and waiting for ideas to come to you, the minutes can feel like…
  • Copywriting Q&A: 5 Reasons You’re Not Getting Called Back

    Nicki Krawczyk
    6 Oct 2014 | 5:00 am
    After you go through all of the time to find job listings, polish your resume and submit it, it can be soul-crushing not to hear back at all. What’s going on? What are you missing? And how can you fix it? Read on… Today’s questions comes from Anthony C. who asks, “I’ve sent in my resume to a couple of different places and haven’t gotten any calls back. What am I doing wrong?” Well, the bad news is that there are some pretty common things that keep people from getting calls for interviews after they apply for a job. But the good news is that it’s…
  • Copywriting Q&A: What’s a Copy Test?

    Nicki Krawczyk
    29 Sep 2014 | 5:00 am
    As if life weren’t full of tests and trials enough, you’ll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. But what does that mean? And is it a good thing or a bad thing? Well, read on! Today’s question comes from Dustin Q. who asks, “I keep seeing the term ‘copy test’ in job listings; as in ‘applicants must complete a copy test.’ What does that mean? And what’s the format?” We’re so conditioned, after our years and years of school, to think of…
  • Copywriting Q&A: The Only Way to Improve

    Nicki Krawczyk
    22 Sep 2014 | 5:00 am
    When you’re first learning to write copy, trying to craft the write line feels like pulling teeth. You wrangle and struggle and moan and groan and wonder how long until you’ll get better at this. So, today, we’re giving away the big secret: The key to improving as a copywriter. Read on… Today’s question comes from Asher H. who asks, “I’m enjoying learning copywriting, but I feel like I’m really struggling with getting it right sometimes. How can I get better?” First and foremost, the most important thing to remember when you’re…
 
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    Whitehouse Post » Blog

  • Give Yourself Five

    Frank Collective
    13 Oct 2014 | 9:16 am
    Whether you win cold, hard cash or $5 off your favorite brand—tic tac, Jim Hosking and Mark Burnett want you to give yourself five. The half-shaved head of ginger fro could be threat or warning—no one is entirely clear which one. Play it safe and just #GiveYourselfFive.
  • Help Heal with #ForRMHC

    Frank Collective
    10 Oct 2014 | 9:14 am
    The Ronald McDonald House for Children has been helping sick kids heal with their families by their side since 1974. DDB secured Pritzker Pavilion and partnered with PJ Fishwick at Cap Gun Collective and Dawn Guzowski at Whitehouse Post to produce this symphonious celebration spotlighting one of their children, 10 year old Chloe, as she expertly executes an emotional and advanced piece on piano, accompanied by rapper Rev. Run’s son Diggy, famous violinist Joshua Bell, Khari Parker on percussion and the Chicago Philharmonic accompanying. Five cameras documented the event, which had just…
  • Sami Wants to Give Back

    Frank Collective
    9 Oct 2014 | 3:48 pm
    Hey—it’s Sami! That guy who bought $400 of beef jerky, made random purchases at ironicsweatshirts.net, and commissioned works of high art—all on info he lifted by hacking your computer. But—good news!—he wants to give back. Join in with Sami in his tutorial course as he shares with you the tips and tricks of Hacking 101—giving you the insider insight—pick-locking passwords, pirating private info from public wifi, gifting malware with downloaded movies…he covers it all. Bonus material? Tips on old school tasing without a taser. To subscribe, just send your bank account…
  • Time Travel…

    Frank Collective
    9 Oct 2014 | 9:07 am
    Citizen Watches has teamed with Tristan Patterson at Smuggler, W+K Tokyo/Amsterdam and James Forbes-Robertson to time travel—or, rather, literally stay in the moment as the world whizzes by. Chasing Horizons is every bit as beautiful and ephemeral as you might imagine star chasing would be. The race against space-time successfully steals one night from the planet—capturing perpetual twilight at slices of 1/125th a second at the same latitude, hour, minute and day across Earth’s timezones to highlight the precision of the new Citizen’s F100 wristwatch to calculate and adjust to…
  • Turn Out For What?!

    Frank Collective
    7 Oct 2014 | 8:39 am
    Education? Reproductive rights? Prison reform? Student loans? Gun reform? Global warming? Election season is upon us, and if the hard-won freedom to vote isn’t enough to get you to rock down to Election Avenue, then maybe ‘dat bass will do the trick. If you don’t have a reason for the season, feel free to borrow one from Lena “Lil Lena” Dunham, Lil Jon or Fred Armisen—because impressing your friends is the only reason to ever do anything. Trish Fuller and Brody Baker of 1985 are doing it. So are 600,000+ others along with Rolling Stone, TIME, Agency Spy,…
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    Punchbowl trends blog

  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
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    Tradical 360 Blog

  • How Do I Choose the Right Keywords for My SEO?

    Daniel Ryan Adler
    23 Oct 2014 | 12:12 pm
    When we sign a new client, one of their biggest concerns is what keywords we will rank them for. Obviously they want to rank for keywords that will bring them business, so it’s important that we target the right keywords so that we can show them results in a certain amount of time. Here’s how we do it. Using Keyword Planner Google’s Keyword Planner is my default tool for choosing keywords. Unless a client is already ranking well for a term that brings them customers, I will usually choose a keyword that gets less than a thousand hits a month: five hundred is ideal.
  • Everything You Need to Know About Parallax Scrolling

    Daniel Ryan Adler
    16 Oct 2014 | 6:37 am
    What is parallax scrolling? Parallax scrolling is a great way to get visitors to your site to engage with your web design. For those of you who may not know, parallax scrolling came about as the result of the infinite scroll style web design. Having one long page is often better for SEO since it consolidates content and authority, and it’s easier on mobile because users scroll instead of click. One of the earliest parallax tricks was to enable a click on the navigation bar to jump your user to the corresponding section of the home page. Today, more advanced engagement is common. One one…
  • 5 Reasons Google Will Take Over the World (And One They Won’t)

    Daniel Ryan Adler
    9 Oct 2014 | 2:22 pm
    If you’re anything like me, you don’t like mega-corporations that control what we see and try to influence how we think. So that as Google finds itself in trouble in European courts, part of me rejoices at potential limitations on their power. But as of late I’ve begun to see that in fact, Google is well-poised to take over the world, mostly for these five reasons. 1. Google Now Although Google is not as old or as rich as Apple, their personal assistant beats Siri hands down. In the latest update to Google Now, you can be reminded of when to pay your bills (very 2015). Who…
  • 8 Signs That Your Blog Is Working

    Daniel Ryan Adler
    3 Oct 2014 | 6:54 am
    Any SEO company will tell you that in conjunction with great web design, you need a solid blogging strategy. And while the focus on generating quality content that’s shareable is great, it’s also important to think about quantifiable data that can help to tell you if you’re blogging the right way. If you’re just starting a blog, it can be hard to gain traction and show results, but there are other ways to see if your content strategy is working. Let’s start by looking at the most intuitive factors. SEO Targets Obviously, traffic is one indicator that your blog is…
  • The Future of Responsive Web Design

    Daniel Ryan Adler
    26 Sep 2014 | 6:23 am
    Another summer gone. Sorry to get all melancholy, but the passing of the latest season shows that we are ever farther in the future, which means it’s time to look ahead at web design. iOS8 came out, hasn’t torn it up the way previous OS did, and now we have to wonder what the future will hold. Problems with responsive web design Well, a recent article in FastCompany by Code+Theory founders, Dan Gardner and Mike Treff, defines the current limitations of responsive web design. They argue that the primary issue with online publishers is formatting content. The way newspapers change…
 
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    Duval Guillaume

  • Belgium’s oldest entrepreneur to retire at the age of 89

    Duval Guillaume
    21 Oct 2014 | 9:19 am
    She is selling her business on dewinkelwinkel.be, a new platform launched by AXA. Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers. After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small…
  • If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

    Duval Guillaume
    16 Oct 2014 | 6:42 am
    Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows. Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss. Sign up as an organ donor here: http://www.reborntobealive.be/
  • Too young to watch. Old enough to get married.

    Duval Guillaume
    15 Oct 2014 | 1:17 am
    Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters. Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem. The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to…
  • The Selfie Speeding Sign

    Duval Guillaume
    11 Sep 2014 | 5:26 am
    As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign. Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare. After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up. Campaign website…
  • A pop-up museum where you can eat the art

    Duval Guillaume
    9 Sep 2014 | 8:39 am
    In New York the ‘Eat the Art’ pop-up museum opens its doors to give Americans the opportunity to taste Castello, the best cheese from Denmark, in a very original way. Famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and… eat the copied works of art. Over the course of two days, more than 500.000 visitors enjoyed the unique exhibition, of which 40.000 people actually tasted. Castello website Related News items11 September 2014 - The Selfie Speeding Sign (1)25 June…
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    AdSpruce

  • Why Video Is Dominating Mobile

    April Jones
    16 Oct 2014 | 3:54 am
    Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction and marketing. The success of video can be seen by just taking a look at Google’s YouTube. YouTube is the biggest video sharing Web site, the second-largest search engine after Google and the third-most visited Web site in the world, with more than 100 hours of video being uploaded to the site every minute. Click HERE and head over to Mobile Marketer, the news leader in mobile marketing, to read more on how video is dominating the mobile. The post Why Video Is Dominating…
  • Why Mobile is the Best Way to Reach Millennials

    April Jones
    1 Oct 2014 | 1:18 am
    Millennials have never known a world without the internet, they grew up alongside it. Millennials have matured and advanced at the same pace as technology, becoming the most tech-savvy generation, seamlessly integrating technology into every aspect of their lives. The Connected Generation Born between the years of 1980 and 2000, millennials are the most connected humans of all time. A massive 60% of millennials are connected online even when they are away from home. They are the generation that want to interact and not just simply react – they want to share, they want to comment and…
  • Why is Facebook Launching a Mobile Ad Network?

    Tegan Pyke
    30 Sep 2014 | 4:34 am
    The advertising industry is witnessing an influx of new mobile ad networks and expansions to existing networks. The reasons for the sudden interest in mobile advertising isn’t complicated. It comes down to a captive, responsive audience and a booming market sector. Yesterday was a big day for mobile advertising. Seemingly within hours of each other, two mega-corporations let out big announcements. Facebook is launching a multi-platform mobile ad network and Google, now its competitor, is releasing a string of updates and new advertising formats to its existing mobile ad network. Though…
  • Is Colour Psychology Affecting Your Business?

    Tegan Pyke
    24 Sep 2014 | 8:22 am
    A recent study has found that the colours used in mobile apps can radically affect the way the app is used. Bright colours perform better in low GDP per capita countries, while minimal colours work best in higher GDP per capita. It’s been a long held open secret in design that colour matters, whether it’s a logo or a product flyer. By looking at colour psychology, we can figure out more about how colour affects people and how to use it in business. What would you say if I told you that serving your meals on plates that contrast your food colour makes you eat less? How about the…
  • The Ultimate Guide to Mobile Website Monetisation

    Tegan Pyke
    16 Sep 2014 | 12:31 am
    With mobile web traffic on the rise and mobile revenue surpassing traditional advertising channels, everyone is talking about mobile monetisation. So, what do you do if you are a website owner and you want to make money from your mobile traffic? What is mobile monetisation and how do you do it? When it comes to the internet, the definition is simple: monetisation is the act of making money from your digital presence. From premium memberships and subscription based services to digital content and e-commerce, there are many ways for entrepreneurs and website owners to earn revenue from their…
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    Brogan & Partners Convergence Marketing

  • The weekly recap - October 20, 2014.

    Ellyn
    24 Oct 2014 | 8:03 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 9 Brands Absolutely Crushing it on Instagram Wondering if Instagram is a place your company should have a presence? 4 Cool Mobile Ecommerce Ideas You Should Steal Mobile commerce is growing at an unprecedented rate, but there are still plenty of people who…
  • The weekly recap - October 13, 2014.

    Ellyn
    17 Oct 2014 | 9:51 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How to Achieve Content Marketing Success: New Research Are you trying to improve your content marketing? How Small Business Can Leverage Selfies for Social Media Marketing It’s nearly impossible to log in to a social media network and get through a single…
  • Celebrating 30 years of creative advertising: #22 Detroit Convention Bureau.

    kaitlynn
    16 Oct 2014 | 2:05 pm
    There’s more to Detroit than the Motor City and Motown. It’s a city filled with history and hope, full of promise, potential and great stuff to do. At the turn of the millennium, the Detroit Convention Bureau wanted everyone to know what we knew. They wanted to remind people that Detroit was still a great place to live, be and visit. So, that’s exactly what we did. Our copywriters went to work—compiling lists of reasons why people should visit Detroit. We brainstormed with our media and creative teams, attempting to find the best way to get the message across. We executed a few ideas…
  • The weekly recap - October 6, 2014.

    Ellyn
    10 Oct 2014 | 6:32 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation. In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. 5 Best Practices…
  • Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation.

    Bonnie
    7 Oct 2014 | 8:55 am
    In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. Michigan, home of the Motor City, was known for its automotive industry. And while the state will always take pride in manufacturing the Big Three, Michigan’s strong reputation for the auto industry overshadowed its investment and successes in life sciences, information technology and advances manufacturing. To put it in perspective, Michigan started 92 new life sciences companies, which created over 450 new jobs and contributed to more than $34…
 
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    Consumer Engagement Now

  • The Benefits Of Interactive Marketing For Your Brand

    e-Miles Digital Media
    20 Oct 2014 | 6:15 am
    In the past, marketing was very much a one-way communication. Companies and businesses would come up with clever ways to communicate their products to the clients, and potential customers would scour these ads and brochures. Eventually, some of them would come into the shop, restaurant or other corporate establishment for shopping, dining or browsing. However, in the 21st century, interactive marketing has a tremendous presence in the world and can have seriously positive benefits for your business. What Is Interactive Marketing And How Does It Benefit Your Brand? Knowing what interacting…
  • 4 Marketing Lessons Learned From How to Lose a Guy in 10 Days

    e-Miles Digital Media
    14 Oct 2014 | 7:57 am
    How To Lose a Guy in 10 Days is a rom-com that has a surprising amount of business marketing lessons that even though most die-hard chick flick hater can recognize. The film tells the story of Andie Anderson (Kate Hudson), a writer for a Cosmopolitan-type ladies’ magazine, who takes on the challenge of intentionally making a guy leave her through annoying behavior for an article. Andie picks Ben Barry (Matthew McConaughey), a charismatic advertising executive, as her target. Little does Andie know that Ben is simultaneously trying to win a bet where he makes a woman fall in love with…
  • 15 Questions To Ask For Identifying Your Marketing Audience

    e-Miles Digital Media
    8 Oct 2014 | 5:33 am
    There is nothing more important in the marketing process than properly identifying your target market. Here are 15 questions that you can ask in order to understand your marketing audience before spending money. 1. Who would purchase from me? The most important question should be the first question: finding the people that will actually make a purchase from you. After all, there is no reason to market to people who will not buy from you to begin with. 2. Who has already purchased from me? If you have already been in business, then you should have records of people who have already made…
  • What Is Proximity Marketing And Why Is It Useful?

    e-Miles Digital Media
    30 Sep 2014 | 4:11 am
    Proximity marketing is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. Proximity marketing uses Bluetooth or Wi-Fi technology to send messages electronically to nearby consumers. The benefits of this type of marketing involve more than just increases in sales. Although the revenue generated by proximity marketing is considerable. This form of marketing offers an innovative method of delivering messages and content that regular…
  • Creative Online Marketing Campaigns: 5 Successful Case Studies

    e-Miles Digital Media
    22 Sep 2014 | 12:33 pm
    If you’ve been considering integrating online marketing strategies into your brand’s marketing campaign, you’re headed in the right direction! Here are 5 true case studies we’ve compiled that highlight the benefits of thinking creatively when it comes to your brand’s online marketing campaign. 5 Successful Online Marketing Campaign Case Studies 1. Hampton Inn & Suites The digital marketing team of the Hampton Inn & Suites designed a multi-faceted campaign that combined public relations, advertising, and social media. Its focus was real stories told by real people. To set…
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    Aerial Advertising Blog

  • DIRECTV Blimp Goes Pink For National Breast Cancer Awareness Month

    21 Oct 2014 | 8:30 am
    The DIRECTV blimp’s LED screen sported a new look over California and the MLB playoffs this week. A massive pink ribbon with the messaging, "Helping Women Now® Nbcf.org", graced the 30 foot by 70 foot screen in support of Breast Cancer Awareness Month. The National Breast Cancer Foundation and the DIRECTV blimp have come together to reach the thousands of stadium attendees and the hundreds of thousands of viewers tuning in from the comfort of their homes.
  • The Biggest Events For Aerial Advertising This Fall

    14 Oct 2014 | 8:30 am
    Fall has arrived, which means the sun-soaked beach days of summer have officially come to an end. And in the professional world, advertisers are looking for creative methods to hit their fourth quarter numbers. We can say with certainty, that aerial advertising is a perfect medium to give your marketing campaign the boost you’re looking for in Q4. But, there’s often a misconception that aerial advertising is a seasonal marketing platform. We’re here to tell you it’s not!
  • DIRECTV Blimp Partners With West Coast Schools For #FridayNightFlights

    9 Oct 2014 | 8:30 am
    California high schools are in for a larger-than-life surprise over the next few months. For the first time ever, the DIRECTV blimp and its gigantic LED screen can be seen flying all over the West coast! The “DTV blimp” as its friends call it, will be participating with elementary, middle, and high school students all over California and Arizona. How can your school get involved with the DIRECTV Blimp? If you’re a school administrator you can request the following: - Make a request for the blimp to fly over your school- Take the kids on a field trip to see the blimp at its…
  • How To Rev Up Advertising ROI At NASCAR Races

    7 Oct 2014 | 8:00 am
    Aerial advertising is a cost-effective way to advertise at the biggest racing events of the year. Don’t waste your entire marketing budget on an expensive sponsorship when you can get your brand’s messaging noticed with a banner plane, blimp, or sky written message. NASCAR events are perfect platforms for aerial advertising. In this article, we will address the benefits of choosing aerial advertising at NASCAR races, and show you some examples of effective aerial campaigns at these types of events.
  • 3 Tips For Advertising At College Bowl Games

    30 Sep 2014 | 8:30 am
    With the start of college football underway, bowl season will be here before we know it. Bowl games offer tremendous opportunities for marketing campaigns, especially in the aerial advertising sector. With the possibility of flying over 35 highly populated bowl games, the college football scene is where you need to get involved in order to separate yourself from the competition. Here are our top three tactics for effective marketing at college bowl games.
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    Sunrise Advertising

  • Catering Your Social Message

    Sunrise
    17 Oct 2014 | 11:37 am
    As social media has become mainstream, users have demanded more. They expect your brand message to remain consistent throughout, as it should, but depending on which platform they’re on, they want different things. Talk about needy. But what is it that fans want depending on the platform? I’ll start with the most popular platforms and work my way through. And, if you’re worried you’re not on all the below mentioned social media sites, check out my blog on why you don’t have to be everywhere (but maybe you should). Facebook Topping the charts is obviously Facebook. Facebook skews…
  • It’s a Rip-off

    Sunrise
    19 Sep 2014 | 1:29 pm
    This week’s BusinessWeek article describes Apple’s apparent rip-off of a band called OK Go. OK Go’s music video, which won this year’s VMA award for best visual effects, utilizes a similar visual concept. The band had met with Apple to discuss collaboration, Apple declined and then made their iPhone launch event video with the same production company behind OK Go’s video. It also used the same director. But, Apple didn’t immediately respond to requests for comment. “The videos speak for themselves, and you can draw your own conclusions,” says Andy Gershon, Manager of the band…
  • Fall Premieres so Good, You Should Make Your Watch List Now

    Sunrise
    5 Sep 2014 | 12:19 pm
    It’s hard to believe that the summer is coming to a close. Kids are back in school and fall is just around the corner, which also means Fall Prime Time premieres are just a couple weeks away! Do you know what shows you’re going to watch? If you haven’t decided which shows to catch this fall, you still have time to create your watch list. There are a lot of returning programs this fall but there are also quite a few new shows that might make it hard to catch them all! ABC spices up their line up with shows like How to Get Away with Murder, Forever, Black-ish, and Selfie. ABC also has…
  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
  • Why Does B2B Advertising Continue to be so Hard for the Smaller Guy?

    Sunrise
    15 Aug 2014 | 1:03 pm
    A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, all have to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 Largest B2B…
 
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    SenaTechno

  • How to Blog from Your Website

    Nurdin Budi M.
    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted.You can use Blogger or WordPress from wordpress.com or blogger.com. Each has its own characteristics, advantages and disadvantages, such as lack of reference groups on Blogger, and raw HTML editing facility relatively poor on WordPress. However, each has its fans and followers, and those changed. Some general fatigue, however, does not provide a wide range of opportunities for those who chose to Word and other programs Blogging own term PSPs own.Those who use hosted…
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    Nurdin Budi M.
    15 Oct 2014 | 10:45 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way of display the most commented posts.There is a very easy way of doing the things above, especially if our blog using blogger.com; using yahoo pipes, you don't have to think hard, but simply used in a simple manner that is like the following guidelines:#1. From your blogger dashboard, select "Layout" menu, then specify the position of the most commented posts widget is placed.#2. Press Add a Gadget…
  • Tips Internet Marketing Monetizing Your Hobby

    Nurdin Budi M.
    14 Oct 2014 | 3:49 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and monetize it. I'm going to give you some examples of how easy it is to do, especially some of the sites that are available to us today. After reading this article, and I doubt that you'll be raking in the cash for something you enjoy doing. That will not be a blow.The other day, I was in more than one site YouTube. I do not know what is YouTube. Well, it's a Web site that displays the member…
  • Learn How To Make Your Own Blog Specialized Prevail

    Nurdin Budi M.
    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk.1)Give your identity blogEvery successful blog requires identity to stand out from the crowd than the other. And identity is you! Allowed to leak your personal tone of your blog, or do you have another method. Let factored planning is possible and practicable. Nature of your blog to make it easier for you and your readers to bond.2)Set Cell Blog This is why you are blogging. It's a specialized subject, or goals that you selected blog. Another argument is that you have to…
  • Add Alexa Rank Checker on Blogger

    Nurdin Budi M.
    7 Oct 2014 | 3:07 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank system, and one of the most known is Alexa.com.In addition to web traffic ranking data, Alexa.com also provides information some other much-needed data to analyse the advantages of a web. Therefore, as bloggers we want to provide facilities to the reader the article we can check the alexa rankings of a web.It is very easy to add Alexa Rank Checker Widgets into your blog, especially for those who…
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    Palchoice

  • Sentences that successful people never use

    Santoshh Singh
    22 Oct 2014 | 1:25 pm
    The post Sentences that successful people never use appeared first on Palchoice.   Thoughts play a very important role in our life. We are at a place today where our thoughts have taken us. They shape our destination as they are the reasons we do something in life. That’s why words we choose play such an significant role in our life. We all keep on communicating with [...] The post Sentences that successful people never use appeared first on Palchoice.
  • albert einstein quotes:life lessons learned[infographic]

    Santoshh Singh
    20 Oct 2014 | 12:26 pm
    The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice. One of the most inspiring persons in the history of mankind is albert einstein. He is my personal favorite and I look up to him for motivation whenever I feel low in life. And what’s a better way than reading albert einstein quotes? So what are best motivational albert einstein quotes? And what are the life [...] The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice.
  • project management: why you should use cloud based PM tools

    admin
    18 Oct 2014 | 12:27 am
    The post project management: why you should use cloud based PM tools appeared first on Palchoice. How Cloud Based Project Management Enhances Your Company’s Performance ? If you look back even just as little as 10 years ago, few people had ever heard of the cloud.  It was a form of technology that was for the most part exclusive to a very specific group of businesses.  The average small business owner [...] The post project management: why you should use cloud based PM tools appeared first on Palchoice.
  • top 9 motivational hard working quotes

    Santoshh Singh
    16 Oct 2014 | 12:49 pm
    The post top 9 motivational hard working quotes appeared first on Palchoice. we all need motivation in order to keep performing at our best. In my quest to keep myself motivated, i came up with these top 9 motivational hard working quotes. These are not simple quotes to be read and forgotten. These are the pearls that i have chosen over a period of time. I have [...] The post top 9 motivational hard working quotes appeared first on Palchoice.
  • Top 7 evening habits of highly effective people

    Santoshh Singh
    13 Oct 2014 | 2:22 pm
    The post Top 7 evening habits of highly effective people appeared first on Palchoice. Curiosity is at the bottom of all the progress in human society. We always want to know what causes someone to achieve incredible success in life. We constantly search for some kind of secret formula that can make us a success as well. Do you want to know the top 7 evening habits of highly [...] The post Top 7 evening habits of highly effective people appeared first on Palchoice.
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • BizCrank

    AllAdsNetwork
    24 Oct 2014 | 5:28 am
    BizCrank is CPM/CPC and CPV advertising network that delivers relevant ads through their ad serving technology. The ads that are served are targeted. You can make good income from your web or mobile traffic with better rates. With various ad ... The post BizCrank appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Propeller Ads

    AllAdsNetwork
    21 Oct 2014 | 11:53 pm
    Propeller Ads Media is one of the fastest growing CPM advertising network giving publishers the full access to monetize their ad inventory with highest CPM ads. As a publishers you would be delighted to work with them as their rates ... The post Propeller Ads appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdsCpm

    AllAdsNetwork
    19 Oct 2014 | 8:27 am
    AdsCpm.net is a new pop under advertising network which works well on Top tier countries. AdsCpm is based in United Arab Emirates but serves publishers worldwide. There is not much detailing about statistics in their publisher dashboard but its simple ... The post AdsCpm appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdHexa

    AllAdsNetwork
    18 Oct 2014 | 2:04 am
    AdHexa is a new advertising network and performs well on CPM basis. AdHexa supports Banner, Pop and Direct link ads for advertisers and publishers. Their system is very easy to use and their reports are real time. Your websites are ... The post AdHexa appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdTwirl-Mobile Advertising Network

    AllAdsNetwork
    17 Oct 2014 | 10:37 pm
    AdTwirl is a global mobile advertising network with a huge potential for advertisers to increase their ROI and publishers to increase their revenue. AdTwirl is one of the first advertising network which accepts Bitcoin, Litecoin and some other crypto currencies. ... The post AdTwirl-Mobile Advertising Network appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
 
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