Advertising

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  • Study: Only 1% of Facebook 'Fans' Engage With Brands

    Advertising Age - Digital
    27 Jan 2012 | 10:24 am
    "Facebook doesn't really differ from mass media. It's great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."

  • Turns Out Consumers Really Do Care About the Data You're Collecting

    Advertising Age - Blog Posts
    25 Jan 2012 | 8:31 am
    Nearly half of consumers say they have not completed an online transaction because of something they read in a privacy policy.

  • Go Daddy Makes Every Geek's Dream Come True

    Adrants
    27 Jan 2012 | 7:21 am
    Well...here's yet another Go Daddy Super Bowl spot. This one's called Cloud and it features an angelic, leggy Danica Patrick along with a trio of Pussycat Dolls.

  • Ferris Bueller to Return in the Super Bowl, but for Whom?

    AdWeek: AdFreak
    31 Dec 1969 | 6:00 pm
    So, this mysterious Super Bowl teaser popped up on YouTube today, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal." It could be for sausages, although Abe Froeman might not have $3.5 million lying around. He seems to be in a hotel room—so, perhaps a hotel chain or a vacation marketer? Any other guesses?      UPDATE:…

  • Virgin Australia “The Total Sydney Experience” 700×500

    adverlicious
    admin
    27 Jan 2012 | 8:36 am
    No tags for this post.
 
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    Tim Nudd
    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    Andrew McMains
    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    Rebecca Cullers
    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    Stevan Keane
    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    David Gianatasio
    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
 
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    Advertising Industry Newswire

  • VOICE 2012: The VoiceOver International Creative Experience

    Carly Zed Zander
    16 Jan 2012 | 5:54 pm
    LOS ANGELES, Calif. /Advertising Industry Newswire/ — VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. For 2012, Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of VOICE 2012 – The VoiceOver International Creative Experience. Voices.com supported VOICE 2007 and 2010 in previous years through sponsorship, social media reporting and editorial coverage, extending the reach of the conference…

  • Neotrope expands PR Grant Program for 2012 to $50K in free services for worthwhile U.S.-based charities

    Carly Zed Zander
    11 Jan 2012 | 4:26 pm
    TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012. The program was originally launched in 2000 and has been copied by various competitors, but this is the “original” program…

  • Smashburger expands brand in Texas

    Carly Zed Zander
    11 Jan 2012 | 3:29 pm
    TEMPLE, Texas /Advertising Industry Newswire/ — Smashburger, the nation’s fastest growing “better burger” restaurant, brings their fresh approach to burgers to a new location in Texas when they open their first location on Wednesday, January 18, 2012 at 3008 S. 31st Street in Temple. Smashburger brings their juicy burgers that are smashed fresh and served with regional menu items crafted to please local palates. This is the first of many Central Texas Smashburgers slated to open over the next five years. Each Central Texas Smashburger will feature a regional menu…

  • Market Research: 2012 Telecommunications Industry Review – An Anthology of Market Facts and Forecasts

    Carly Zed Zander
    11 Jan 2012 | 3:05 pm
    MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market analysis report from The Insight Research Corporation says telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent. “Despite global economic uncertainty, the telecommunications industry is showing strong revenue growth, which is being driven by consumer Internet usage and business mobility solutions. These are enabling new applications,” says Fran Caulfield, Research Director for Insight Research.

  • B2B search technology company, Masterseek Corp., reaches major milestone in company listings

    Carly Zed Zander
    11 Jan 2012 | 2:59 pm
    NEW YORK, N.Y. /Advertising Industry Newswire/ — Masterseek, the world’s fastest-growing B2B search engine platform, has announced an important milestone: The business search engine giant has now reached 100 million business profiles. According to Rasmus Refer, President of Masterseek, “Already included within these 100 million listings for businesses worldwide are comprehensive, accurate contact data for all Fortune 500 companies, and the Masterseek Business Directory also features 408,000 importers and exporters. As another important milestone in business search…
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
 
 
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
 
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
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    Adweek : Advertising & Branding

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • McDonald's Reviews N.Y. Co-Op Account

    27 Jan 2012 | 5:26 pm
    McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade. Review decision-makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • Trailer Mash 01-27-12

    27 Jan 2012 | 12:54 pm
    This is a direct quote from the first line of Adweek's Trailer Mash" is what you'll read should you find this story via a retweet bot on Twitter. Our mash this time (above, by Kate Rose) unites Sam Worthington and Katherine Heigl as though the worlds of Man on a Ledge and One for the Money were the same, which in a real way they are. And to spare you the moil of sitting through every trailer, here are a few ideas of what to expect from the new releases based exclusively on their own advertising. According to the uncommonly precious trailer for How Much Does Your Building Weigh,…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…
 
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    AdWeek: AdFreak

  • The Week on AdFreak: Jan. 20-27, 2012

    28 Jan 2012 | 7:16 am
    The 10 most-read AdFreak stories from the past week: 1. H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot 2. Stinging From SOPA, Go Daddy 'Leaks' First Super Bowl Spot 3. Apple Gets 'Samsunged' Yet Again in Latter's Super Bowl Teaser 4. Ferris Bueller to Return in the Super Bowl, but for Whom? 5. Save Yourself for Marriage, With Help From Purity Bear 6. GM Turns Car Windows Into Fantastical Digital Playgrounds 7. Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest 8. Burger King Tests Home Delivery 9. Rice Company Serves Up a Different Kind of 'Super…

  • Jcpenney Gets All Patriotic With Its New Logo

    27 Jan 2012 | 2:03 pm
    Resist the urge to salute as you admire jcpenney's spanking new logo, a lovely red square with a superimposed blue square that's intended to evoke JCP's proud American heritage and commitment to treat customers "fair and square." (Ha! It's a pun, get it?) In a statement, the company adds: "The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of…

  • FirstBank Urges You to Go Pee During Its Super Bowl Spot

    27 Jan 2012 | 9:49 am
    FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good…

  • Coke's Fan-Bears Will React to Super Bowl in Real-Time Ads

    27 Jan 2012 | 7:24 am
    Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just another take on the brand's classic arctic mascots—the polar bears. But the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value. The TV work focuses on two polar bears, chilling out on their "snowfa" and watching the game, rooting for…

  • Ferris Bueller to Return in the Super Bowl, but for Whom?

    31 Dec 1969 | 6:00 pm
    So, this mysterious Super Bowl teaser popped up on YouTube today, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal." It could be for sausages, although Abe Froeman might not have $3.5 million lying around. He seems to be in a hotel room—so, perhaps a hotel chain or a vacation marketer? Any other guesses?      UPDATE:…
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    AdPulp

  • Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday

    David Burn
    27 Jan 2012 | 5:31 pm
    Dorito’s Crash the Super Bowl competition is fully underway and some of the finalists aren’t bad. For example: Sadly, the same can not be said for Chevrolet, which is about to put this piece of “consumer” generated crap on the air: You just finished reading Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday ! Consider leaving a comment!

  • Jaffe Seeks To Connect Startups With Their Brand Soulmate

    David Burn
    26 Jan 2012 | 5:30 pm
    After selling his consultancy, crayon, in January of 2010, Joseph Jaffe is back in the agency saddle again. His new company is called Evol8tion, LLC. Evol8tion aims to change the way brands work with technology-based startups via early stage participation with early stage ventures. “The startup lives in the epicenter of technology-inspired innovation,” said Jaffe. “But brands are often not brought into the picture until the startup is so far downstream in the process that it’s too late to influence direction, partner or truly innovate.” Jaffe, who is also author of Flip the Funnel,…

  • Cars.com Has Your Back

    David Burn
    26 Jan 2012 | 11:24 am
    Cars.com grows one’s confidence in car buying situations. Seriously. For more on that, let’s view the brand’s new Super Bowl spot from DDB Chicago: According to Tim Nudd of Adweek: Ad people will see echoes of Richard Grant’s character in How to Get Ahead in Advertising. To me, it’s a happier though no less weird version of the classic “Second Evil Head” spot for Mike’s Hard Iced Tea. As reported here earlier this week, Cars.com is a brand likely to connect with the Super Bowl audience. And this spot will likely do the trick, as well, given that…

  • The Art Of The Pitch Aims To Help You Get Ahead

    Dan Goldgeier
    25 Jan 2012 | 6:07 pm
    What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art of the Pitch: Persuasion and Presentation Skills That Win The Business. Coughter knows his stuff. He co-founded an agency in Richmond and is now a professor at VCU Brandcenter along with a consultant to ad agencies around the world. What he imparts…

  • Can Chevy Plug In To Some Good Vibes For The Volt?

    Dan Goldgeier
    25 Jan 2012 | 3:02 pm
    Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is “the most significant step in GM’s history to give customers a choice beyond oil” and “a technological ‘moon shot’. …Yes, the world is learning from Detroit again. And we couldn’t be prouder.” I think this is a good spot, but it’s…
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    copyranter

  • So, this exists.

    28 Jan 2012 | 7:15 am
    (click, via etsy)It was sold in 2009. Which one of you heavy-flow women out there snatched (heh) it up? Strongly Related.

  • BEST PEEPHOLE EVER.

    27 Jan 2012 | 2:30 pm
    (Click, via reddit)Previously: Best use ever of "Hello My Name Is..." stickers.

  • Bloody Ad of the Day.

    27 Jan 2012 | 1:10 pm
    (click, via)Product: Expert Whitening. Ad agency: Canvas, Cape Town. What do I think of the ad? Who gives a fuck (It sucks), it's Friday. True story: I once cut the tip of a finger off trimming comps. (It was all hands on deck for a next morning 9:00am new business pitch.) Here's five of the most bloody, gruesome ads from the last few years.

  • Cute Dog Pic of the Day.

    27 Jan 2012 | 11:40 am
    (click, via)Fuck you, it's Friday.Previously: a Dachshund wearing chain mail.

  • Jewish fraternity's rush flier is very Jewy.

    27 Jan 2012 | 10:50 am
    (click)Fliers on the University of Rochester, NY campus for the AEPi frat. That advice ain't free either, Frosh. Thanks Erica. Previously: Dubai gym ad laughingly uses Auschwitz visual.
 
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    MarketingVox News & Trends

  • Closing Bell: FBI plans social map app | Facebook IPO | Twitter censorship

    27 Jan 2012 | 4:18 pm
    Social Media: FBI plans social network map alert mash-up application. Twitter's new censorship plan rouses global furor. Finance: Wall Street clicks 'like' on Facebook IPO. Mobile Computing: Samsung giving Apple heavy competition in mobile. Kinect coming to laptops? Why?<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/NCqnUgXYMpM" height="1" width="1"/>

  • MovenBank Moves Industry Closer to Social Media Credit Scoring

    27 Jan 2012 | 1:56 pm
    MovenBank is a bank expected to debut this year with a focus on the top tech trends. It will be a mobile bank accessed by smartphones, American Banker reports. More intriguingly, it will base its credit decisions and pricing decisions on social media data, the publication says. It has developed a scoring product called [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/hedtxPbE660" height="1" width="1"/>

  • Google+ May Be Wasting Its Time on the Teen Market

    27 Jan 2012 | 1:26 pm
    Google, not surprisingly, is going after every core user group on Facebook, from brands to moms to now, teens. Google just lowered its age requirement so teens ages 13 and up can use the site. Marketing Pilgrim questions the wisdom of this move, mainly because it appears to be a waste of resources on [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/MFh-QnxF5FA" height="1" width="1"/>

  • Hotmail Moves on to the Kindle

    27 Jan 2012 | 1:04 pm
    Microsoft is continuing to push Hotmail onto the mobile device—all mobile devices. On the heels of its recent release of iOS5 and a Hotmail application for Android it is rolling out an app for Kindle Fire. The Hotmail Kindle app offers several advantages over the native Kindle Fire mail application, Microsoft says. The [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/KYLPaogj6Us" height="1" width="1"/>

  • Another Black Eye for Online Reviews

    27 Jan 2012 | 11:53 am
    The New York Times tells of a best-selling product on the Amazon site that had quickly racked up a number of five-star reviews. As it turned out, the manufacturer of the product, which was already heavily discounted in a special offer, gave some customers the chance to review it. In exchange, it refunded their money. A [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/YZvMWSo6vQo" height="1" width="1"/>
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    ad broad

  • new way to bring good things to life

    12 Jan 2012 | 12:48 pm
    Walter Isaccson’s (most enjoyable) book on Steve Jobs introduces his notion of a “reality distortion field” by which he created perceptions that didn’t jive with the way things are. Aurasma takes the power of "reality distortion" to new levels with a phone app that animates inanimate objects, imbuing photos, books, even buildings with moving, interactive life. The app is free and works with iOS, Android and tablets. It’s made by Autonomy, an AR company that just announced that the download count broke three million.Aurasma is the darling of the Consumer Electronics…

  • storyworld conference in san francisco

    31 Oct 2011 | 8:56 am
    Appropriate that Halloween, holiday for appropriation of fictional identities, is the launch day for Storyworld in San Francisco, the first conference dedicated to the art—and business—of crossplatform entertainment. This ambitious gathering is the brainchild of Alison Norrington, Doctor of Transmedia and founder of storycentralDIGITAL. I look forward to tales and insights from the trenches shared by luminaries like Jeff Gomez, Ivan Askwith, Mike Monello, Frank Rose, Liz Rosenthal and other cross-platform players from around the world.Thank you, Alison, for citing…

  • Steve Jobs, RiP

    5 Oct 2011 | 8:35 pm
    BoingBoing just posted the statement from Apple's Board of Directors. Wired put together a video montage of his Apple announcements since 1983. The New York Times laid out a grid of the 317 patents he left behind. But the most vivid image in my mind tonight is a commencement speech he gave at Stanford, talking to 2006 grads about how to live:I look in the mirror every morning and ask myself, If today were the last day of my life, would I want to do what I’m about to do today? Whenever the answer’s been ‘no’ for too many days in a row, I know I need to change something. Remembering…

  • for post that makes an impression, spend 29 cents

    4 Oct 2011 | 6:27 pm
    I received a postcard today. A handheld postcard in a 3-D mailbox. How to describe the beauty of this. The lovely heft of the paper. The sincerity of the hand-written message, ink-smeared by weather. The satisfaction of getting a message to which no response was expected--no Like or Thumbs up, no request for repost. Curious to me that this formerly common means of correspondence can be a source of wonderment today.

  • disgruntled designer? post error message on cube

    3 Oct 2011 | 8:24 am
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    Ads of the World™

  • GE X500 Camera: Wall

    ivan
    27 Jan 2012 | 10:23 pm
    Handle the distance. Advertising Agency: BangkokShowcase, Bangkok, Thailand Associate Creative Director: Chokchai Tupanyakanok Art Directors: Sakon khanawuthikarn, Pathrawee Homkanjan, Chaitat Sookate Copywriters: Krittayot Opassatavorn, Thiti Boonkerd Photographer: Montol Anusasamornkul Production House: Silhouette Published: September 2011 Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.

  • GE X500 Camera: Clock

    ivan
    27 Jan 2012 | 10:23 pm
    Handle the distance. Advertising Agency: BangkokShowcase, Bangkok, Thailand Associate Creative Director: Chokchai Tupanyakanok Art Directors: Sakon khanawuthikarn, Pathrawee Homkanjan, Chaitat Sookate Copywriters: Krittayot Opassatavorn, Thiti Boonkerd Photographer: Montol Anusasamornkul Production House: Silhouette Published: September 2011 Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.

  • GE X500 Camera: Face

    ivan
    27 Jan 2012 | 10:23 pm
    Handle the distance. Advertising Agency: BangkokShowcase, Bangkok, Thailand Associate Creative Director: Chokchai Tupanyakanok Art Directors: Sakon khanawuthikarn, Pathrawee Homkanjan, Chaitat Sookate Copywriters: Krittayot Opassatavorn, Thiti Boonkerd Photographer: Montol Anusasamornkul Production House: Silhouette Published: September 2011 Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.

  • Hafslund: Pull Out the Plug

    ivan
    27 Jan 2012 | 10:08 pm
    Advertising Agency: TRY/Apt, Norway Production company: Bacon Director: Martin Werner Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.

  • BMW: Matchbox gearbox

    ivan
    27 Jan 2012 | 5:35 pm
    The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series Advertising Agency: JWT, Netherlands Creative Directors: Massimo van der Plas, Joep de kort Art Director: Joep de Kort Copywriter: Massimo van der Plas Photographer: Simon Warmer Postproduction: Magic Group Published: January 2012 Post a logo contest on StockLogos for $100 and get dozens of designs within a few days.
 
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    adverlicious

  • Virgin Australia “The Total Sydney Experience” 700×500

    admin
    27 Jan 2012 | 8:36 am
    No tags for this post.

  • ASPCA “Be Their Miracle” 300×250

    admin
    27 Jan 2012 | 8:33 am
    No tags for this post.

  • Toyota Yaris “Goes From “A” To “B” And Back” 300×250

    admin
    24 Jan 2012 | 9:28 pm
    Hey! We've got ads that are similar to this one: Toyota 2007 Yaris “Yaris Meet Yaris” 300×250 Toyota Yaris “With A Trunk” 300×250 (Canada) Toyota Yaris “YarisWorks.com” 300×250 Toyota 2007 Yaris Hatchback “Eases The Discomfort Of Gas Prices” 300×250 (Canada) Toyota Yaris “It’s A Car!” 300×250 Tags: 300x250, Automotive, Toyota, Toyota Yaris

  • Virgin Australia “The Total Sydney Experience” 300×250

    admin
    24 Jan 2012 | 11:24 am
    Hey! We've got ads that are similar to this one: Virgin Atlantic “Friggin Brilliant” 300×250 V Australia “Richard Branson’s Newest Airline” 300×250 V Australia “The Way Flying Should V” 160×600 Virgin Atlantic “Fly To London” 300×250 Virgin Atlantic “Your Airline” 300×250 Tags: 300x250, Airline, Australia, Sydney, Travel and leisure, Virgin, Virgin Australia

  • USAA “Go It Alone” 300×250

    admin
    23 Jan 2012 | 9:44 am
    Hey! We've got ads that are similar to this one: USAA “Meaning Of Trust” 300×250 Charles Schwab “They All Count” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 Northwestern Mutual “3.2 Million People Have Let Their Worries Go” 300×250 Schwab “What’s The Bubble Over Your Head?” 300×250 Tags: 300x250, financial planning, Financial services, military, retirement, USAA
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    Advertising to Baby Boomers

  • Web Log

    27 Jan 2012 | 3:17 pm
    This I knew: A blog (a portmanteau of the term web log) is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. This I knew: The term "weblog" was coined by Jorn Barger… This I didn’t know: The short form, "blog," was coined byPeter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999 … Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog,"…

  • Entrepreneurs & Baby Boomers VI: Turkey

    26 Jan 2012 | 1:03 pm
    It’s 2012.  Last year we had “The Arab Spring” – which continued into summer, autumn, now winter – and probably for many seasons and years to come.  That’s the end of my predictions on that subject.  I’m no political expert – just guessing.  And, of course, writing about international advertising and marketing doesn’t make me an expert on world politics.  Whatever I’m about to say, I shall recuse myself from political positioning.  I’ve done this before with a few other posts about Turkey: Turkey: A Bright Star In The Region (2010)There are…

  • NostraChuckus Predicts The Future Redux

    21 Jan 2012 | 8:45 pm
    Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. In 2006, he omened the re-branding of Retirement Living TV (or at least strongly suggested it): Tailoring media to an older crowdI won't comment on the shows because I haven't seen them (although this doesn't stop some media experts and pundits). I will say that I admire Mr. Erickson and his team simply because they're doing it.However, the word 'retirement' might scare off Baby Boomers. It smacks of 'old' and 'irrelevant.' Six years later, NostraChuckus’…

  • Microsoft: 2012

    2 Jan 2012 | 4:31 am
    This’ll be a long one – the last of the year.  Let’s get all the disclaimers, caveats, and transparencies out of the way: Back in the Middle-Ages (around 1998) I did a bit of freelance copywriting/consulting for Microsoft.  It had something to do with this, and whatever I did has vanished into the ethereal unity. I’ve applauded and bashed Microsoft in various posts over the last five years. Here’s one.  Here’s another one.  There are more. An “in-law” relative works for Microsoft. I never received my shiny, new, free laptop. I recently installed Windows 7…

  • Entrepreneurs & Baby Boomers V

    20 Dec 2011 | 6:43 pm
    I keep getting interrupted.  This staggered series of posts about entrepreneurs was supposed to be maybe three or four entries – but interesting things are always popping up. The 60-Something Entrepreneur: Can a Start-Up Pay for Retirement?Americans ages 55 to 64 started some 10,000 businesses a month in 2007-08, more than any other age group… Not sure about the silly picture (that’s a pretty big board and recording studio for a ‘home business’ – which is what the piece is mostly about) but the points in the article are pretty good ones. The case for old entrepreneursIn 2008,…
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    adland.tv

  • Moe’s Southwest Grill - Microwaves ruin everything - (2012) (USA)

    Dabitch
    26 Jan 2012 | 11:43 pm
    Moe’s Southwest Grill doesn't want you to try this at home. Really, don't. "Especially if you like to see, smell, hear, touch, talk and breathe...." Then they microwave pretty much anything you've ever considered microwaving, from an egg to a lightbulb and a big watermelon that explodes all over the place. While all the fire, flashes and squirting tomatoes are fun to watch, Moe’s Southwest Grill actually has a USP to tack on to this destined for viral video. They don't microwave their food. Mmmm. Tweet

  • Condom08 - QR code condoms + app promote safe sex (2011) case study, Sweden

    Dabitch
    26 Jan 2012 | 11:34 pm
    There's a lot of ways to remind young people to wear a condom during sex... But has a QR code ever been considered before? Actually the QR code itself is just a shortcut to the real meat (pardon me) of this campaign, the app. The smartphone app that measures the length, noise and rythm of your sexual encounter as well as the location it is in and uploads the results to a website. Fun statistics can now be had from these results, such as "dog lovers are louder than cat lovers" and "musicians last for 3 minutes". Tweet

  • UPDATED! Super Bowl XLVI Commercial 2012 *Spoiler Alert*

    caffeinegoddess
    26 Jan 2012 | 9:10 pm
    Super Bowl of Advertising 2012 - SPOILER ALERT - UPDATED 1/26 UPDATED! 1/26 More goodies have been released. We expect even more to come. Look out for another couple updates of the most complete ad bowl spoiler on the net. Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads. 1ST QUARTER Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up…

  • Ferris Bueller for the Super Bowl

    caffeinegoddess
    26 Jan 2012 | 7:54 pm
    So far no one knows what it will be for, although there are rumors (via the Hollywood Reporter Priceline is going to reveal a new spokesperson to replace William Shatner as the spokesperson for Priceline after he blowed up in the ad below. Ferris Bueller Super Bowl Teaser: Priceline Blow Up: As always, we'll keep you informed as we hear. Got your own guess? Let us know. And, catch the The Super Bowl Advertising 2012 Spoiler Alert for more on other ads you'll see in the game. Tweet

  • Steel Panthers poster banned for having balls.

    Dabitch
    26 Jan 2012 | 2:53 am
    The Guardian reports that Steel Panthers posters promoting the "Balls Out" album are banned for being "overtly sexual". The ASA received four complaints about the poster which shows a barely dressed woman caressing herself while holding a pair of silver balls. The record label Universal Island used the "we're mocking stuff from the 80s" defense and said that the ads were meant to "poke fun at the ridiculousness of the attitude to women, outfits and music in that [1980s] era". They also pointed out that the posters are meant to be "ludicrously over the top and not meant to undermine women".
 
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    adliterate

  • Crimes against social

    20 Jan 2012 | 1:03 am
    Image courtesy of freefotouk 2012 may not have be greeted by the industry with a great deal of enthusiasm, after all the big Olympic event that should have marked the end of our economic woes will now merely record their nadir. Nonetheless, it is a fresh, crisp, virginal new year so not only is it ripe and full of possibilities it is also as yet unsullied by much ghastliness from the advertising world. So with this fresh start in mind I would like to make a plea, a plea that we have a quiet word with ourselves about social media. And in particular that we offer rather better advice to our…

  • What's your problem?

    10 Jan 2012 | 3:45 pm
    All great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be followed. So I thought I’d talk a little about this to kick the new year off in a back to basics style. There is a very basic diagnostic tool I want to share with you that works a treat at the very start of a project and ensures that you are directing your efforts in the right and most profitable direction.

  • Content - lessons from the front line

    3 Jan 2012 | 4:06 pm
    Late last year I was asked to give a talk at the IPA, along with the brilliant Rachel Barrie (from sister agency Fallon), about content driven campaigns. Rachel talked about her experiences working on Gorilla and I talked about our learnings from T-Mobile Dance - both IPA award winners in 2010. It was a rather informal Q&A affair and so there are no charts but in an attempt at prep I scribbled down a few lessons I think that we have learned from our T-Mobile experiences and perhaps more latterly from WeightWatchers. So here they are with the minimum explanation.

  • ‘Tis the season to obsess about trends.

    27 Dec 2011 | 10:00 am
    Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts, here is the story. I wrote it as a column for Brand Republic so its not identical but covers much the same ground.

  • Trends are trendy, insights get shit done

    3 Dec 2011 | 8:01 am
    My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket's Trends Plus conference this week. I'm sure it was a wonderful shindig - the speakers I saw were excellent - but I couldn't help feeling a bit contrary about a conference on trends. I've never had much truck with the 'cool hunting' fraternity, about predicting the future and about making money out of stating the bleeding obvious. Or for that matter from Portmanteaus - the ghastly habit of sticking two perfectly good english words together to make a new word that is both ridiculous and…
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    Adverblog

  • AXE – The Cleaner

    Rocco
    27 Jan 2012 | 10:15 am
    In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. When visiting the website, you will get to know The Cleaner in two different episodes. And although my Spanish is pretty bad, I get the picture easily, and so will you. The cool thing is that due to lenght, size and quality of the video’s, it feels like a little movie you’re part of. The campaign is set up to promote different AXE showergels, among…

  • OOH advergame by BMW

    Martina
    27 Jan 2012 | 2:53 am
    Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. It’s not the first time that we see advergame interfaces projected on outdoor surfaces or megascreens (see this Blue Bloods billboard or this McD campaign) but I believe this BMW idea is one of the first examples of a Facebook Connect OOH advergame. I also appreciate…

  • Net A Porter Window Shopping

    Tim
    25 Jan 2012 | 8:09 pm
    To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. The film below documents the premiere of this idea in September 2011 at Fashion’s Night Out in London and New York. Launching the new range ‘Karl, sees the concept rolled out globally, including a chance to spot Karl…

  • androp: World.Words.Lights.

    Tim
    24 Jan 2012 | 11:42 pm
    Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero robot (singer?) as part of alimited edition on eBay. If you can spare $5,000 that is. Check out androp’s site here. The creators explain the inspiration like this: “When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”…

  • The VFX secrets of Boardwalk Empire

    Martina
    24 Jan 2012 | 7:22 am
    Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO’s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show you had no idea of the amount of computer graphics involved. What’s real? What’s CG? I bet your will never watch a TV series with the same eyes again. These are VFX breakdowns of season 2: While this is season 1. via Notcot
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    Cup of Java

  • A look back at posts from 2011

    caff
    2 Jan 2012 | 9:49 am
    Everyone does it. I know. But this was less for you and more for me to take a trip back through my activity on the blog here over the past year. Below are some of my favorite posts or ones that I... [more of Cup of Java...]

  • Branding and Digital: Part 2

    caff
    3 Dec 2011 | 11:33 pm
    +Part 2: The birth of digital About 13 years ago when I was just getting into the business, I would have never thought really about doing what I do today. If someone had asked me in an interview for... [more of Cup of Java...]

  • Branding and Digital: Part 1

    caff
    3 Dec 2011 | 11:01 pm
    + You so often hear about branding and broadcast, print or even out of home. But what about in relationship to digital? Social? Email?  I recently watched Art & Copy. Yes I'm late to viewing... [more of Cup of Java...]

  • This and That: 11.6.11

    caff
    6 Nov 2011 | 7:08 am
    + In the madness that ensues from returning from vacation and just the general craziness, here are a few things I've read, am in the middle of reading, or have scanned to go back to read or look at... [more of Cup of Java...]

  • 10 things that scare Creatives

    caff
    31 Oct 2011 | 6:00 am
    + Somethings are even scarier than ghosts and zombies. In honor of Halloween, here's a list of 10 things that can scare the bagezus out of Creatives (in no particular order). 1. Moving... [more of Cup of Java...]
 
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    The Denver Egotist RSS Feed

  • New #Jobs This Week

    The Denver Egotist
    27 Jan 2012 | 5:15 pm
    Local [Freelance] Programmer - MOYO, Boulder [Full-Time] Senior User Experience Strategist - KARSH HAGAN, Denver [Internship] Design Internship - Moxie Sozo, Boulder [Internship] Research & Strategy Intern - Red Door Interactive, Denver [Internship] Online Advertising Intern - Red Door Interactive, Denver [Internship] Marketing Communications & Business Development Intern - Red Door Interactive, Denver [Internship] Business Services Intern - Red Door Interactive, Denver [Full-Time] Senior Interactive Web Developer - KARSH HAGAN, Denver [Internship] Art Director Internship - Factory…

  • S**t Programmers Say

    The Denver Egotist
    27 Jan 2012 | 4:53 pm
    National Bookmark/Search this post with: Reddit Facebook StumbleUpon Twitter

  • Cool Web Cam Montage Helps Prius Wagon Ad Cut Through

    The Denver Egotist
    27 Jan 2012 | 2:25 pm
    National Agency: Gijs & Joris. The new Prius Wagon from AmsterdamAdBlog on Vimeo. Via Bookmark/Search this post with: Reddit Facebook StumbleUpon Twitter

  • THE FLPPIN REEL

    The Denver Egotist
    27 Jan 2012 | 1:28 pm
    Local Flippin Entertainment is a sports, lifestyle and entertainment content production company here in Denver. This is a personal collection of Dennis Flippin's video work. Videography, editing and motion design by Dennis Flippin. Original score by Chris Eagleton of Dynamite Laser Beam. Logo design by Adam Espinoza. Tight package. THE FLPPIN REEL from FLIPPFILMS on Vimeo. On Screen Talent: Barack Obama - President of the United States MIchael Jordan - NBA Player Kevin Durant - NBA Player Floyd Mayweather - Pro Boxer Carmelo Anthony - NBA Player Kobe Braynt - NBA Player Rosie Perez - Actress…

  • Denial is a Drug

    The Denver Egotist
    27 Jan 2012 | 1:22 pm
    National Interesting spin. Agency: Energy BBDO. Bookmark/Search this post with: Reddit Facebook StumbleUpon Twitter
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    Guerrilla Marketing defined

  • Endless possibilities

    27 Jan 2012 | 2:09 pm
    This image was forwarded to us unrelated to marketing topics, but this image appears to be a great one for a gym or energy drink advertisement.

  • Midnight Sun in London

    23 Jan 2012 | 10:46 am
    When the word Tropicana comes up it is easy to imagine the sun, but recently in #TrafalgarSquare in London, UK, the sun actually came up in the middle of the night in a very cool guerrilla marketing stunt to promote Brighter Mornings with Tropicana. A bit of "sunshine" seems to brighten even a cold and dreary night, but a few likes on Facebook will brighten the day of the Tropicana folks apparentlyBelow is "the making of" that spot

  • Rumba Time

    13 Jan 2012 | 10:21 am
    We understand how promoted tweets work, but maybe the company whose tweets are promoted should pay a bit more attention to the tweets they are using for that effort. Rumba Time is a watch that allows you to make transactions without cash or a card and they have recently taken on a few twitter hash tags such as #triathlon. In general that is a good marketing idea and cyber transactions like this will be more and more popular, but when the same tweet shows up every other day,over and over, then it just doesn't feel real and certainly not honest. Plus self love is most likely not the greatest…

  • Garmin cycling sponsorship

    11 Jan 2012 | 3:38 pm
    If you sponsor a team or a sport with a product that can actually be used in that arena, that allows you to get much more creative in your marketing eforts. The spot below was shot with Christophe Le Mével of team Garmin Cervelo and it is very well done. Now go out and ride even if not up some steep mountain covered in snow.

  • Striders everywhere

    9 Jan 2012 | 12:06 pm
    This video was most likely not made as a guerrilla marketing effort to sell more Striders, but of course who would not want to buy a Strider for their kids when they see this clip? This is very entertaining indeed, and absolutely no kid gets hit by a broken bat or errant baseball here. :-) Via: Philip Casanta
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    Clever Ideas, Great Ads

  • Matthew Broderick as Ferris Bueller in Mysterious Super Bowl Ad Teaser

    27 Jan 2012 | 4:55 pm
    Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on. Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's…

  • 1st Bank Super Bowl Bathroom Break Ad

    26 Jan 2012 | 4:20 pm
    FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution. “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.” Credits: Advertising Agency: TDA_Boulder, Boulder, USA

  • New Fiat Panda - This is the Italy we like

    26 Jan 2012 | 4:11 pm
    A passionate new commercial for the Fiat Panda. Questa è l'Italia che piace. Arte. Inventiva. Talento costruttivo. Grandi imprese industriali. Le cose che costruiamo ci rendono ciò che siamo. Translation: New Fiat Panda. This is the Italy we like. Art, passion, hard work. The things we make, make us.

  • CCAA Commercial The Megan Fox Mike Tyson Islands

    26 Jan 2012 | 3:56 pm
    I have no idea what's happening in this ad, but they seemed to have discovered two new islands, the Megan Fox Island and, ready for this? The Mike Tyson Island.

  • Audi Vampire Party 2012 Super Bowl Teaser Ad

    26 Jan 2012 | 3:47 pm
    Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party. The Audi Vampire Party Super Bowl full teaser ad below. Credits: Ad Agency: Venables Bell & Partners
 
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    Advertising Lab

  • Future: The Pirate Bay Loads Up on Physical Goods

    24 Jan 2012 | 5:25 pm
    Not science fiction anymore, this: "Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real."  The Pirate Bay is opening a new category for the new kind of piratable stuff: "We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles. Data objects that are able (and feasible) to become physical. We believe that things like three dimensional printers, scanners and such are just the first step. We believe that in the nearby…

  • In Memoriam: Kodak Scenic Spots

    19 Jan 2012 | 12:50 pm
    I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing idea whose elegance has rarely been emulated. I love how organically spreadable the signs were, how they subtly nudged you to spend another scarce frame of  film, and how they made people's lives a little bit better by giving their memories just the right composition. Of course today the Kodak Picture Spot is something that could probably be built straight into the digital…

  • Spy Plane As Propaganda Tchotchke

    17 Jan 2012 | 5:06 pm
    An Iranian company Aaye Art Group ("designer and manufacturer of artistic and cultural goods") is making replicas of the American RQ-170 drone aircraft downed in Iran last month:  "Most of the toys, which come in several colors and are made of Iranian plastic, have already been snapped up by Iranian government organizations. [...] The firm is now making 2,000 of them a day. "  (Washington Post) If you want to buy one but are affected by the embargo, you could pick up a similar one on eBay.

  • Augmented Reality Glasses from Lumus

    15 Jan 2012 | 2:46 am
    Ever dreamed of watching a video or a favorite TV show on the go?  Well, aren't you lucky: Daily Mail: "Translucent TV: Lumus' PD-18-2 is a set of spectacles that can beam high-quality images directly into your eyes but allows the user to see through the images too." (This is Lumus.)

  • Memorable Metal Plaques From Impact Signs

    10 Jan 2012 | 11:04 pm
    This is a sponsored post. The many uses for fine metal plaques are as varied as those who commission them. Whether they're intended for individual recognition, as a treasured memorial, or to identify a landmark or location, customized plaques make noteworthy markers. Impact Signs creates metal plaques with distinction. Shapes of any style are available, and in most cases, turnaround is complete within eight business days; no extra fees apply. With exacting standards and superior services, Impact Signs is a leading source for metal plaques. Abundant choices make it easy to create a unique and…
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    pixelpasta

  • Fernanda Samaia shoot

    27 Jan 2012 | 9:44 pm
    Fernanda Samaia shoot previewMiss Brazil USAphotography by Caesar Limamakeup by Veronica Hernandezhair by Manuel Benevides

  • Tara Buck

    27 Jan 2012 | 12:53 pm
    Tara Buck shoot previewshe's “Ginger” in HBO’s True Bloodphotography by Caesar LimaClient: Youngblood CosmeticsMake up by Philip Luquehttp://www.tarabuck.com/

  • KFC: Australia Day

    27 Jan 2012 | 12:41 pm
    Happy Australia DayAdvertising Agency: Ogilvy, Sydney, AustraliaExecutive Creative Director: Brett HowlettGroup Creative Director: Michael RasoArt Directors: Luke Chard, Rob OmodiagbeCopywriter: Mietta McFarlanePhotographer: Mathew Zammit

  • Barack Obama as the Hulk

    27 Jan 2012 | 12:40 pm
    Obama the Incredible Hulk by Ron English.

  • Youngbloog

    25 Jan 2012 | 2:59 pm
    Youngbloog photoshoot with brazilian model Marilia Moreno, hair by Davon and make up by Valerie Hernandez.Photography by Caesar LimaImaging by Pixelpasta
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    scaryideas.com: Advertising Archive

  • Kinect Star Wars : Duel [Video]

    27 Jan 2012 | 6:11 am
    Kinect Star Wars : Duel [Video]Clients: Microsoft Xbox & Lucas Arts Microsoft Xbox Aaron Elliott – Digital Marketing Group Manager LucasArts Roger Evoy – Senior Creative Services Manager Matt Shell – Senior Product Marketing Manager Agency: AKQA Pierre Lipton – Executive Creative Director Stephen Clements – Creative Director Miranda Maney – Senior Copywriter Warren Frost – Art Director Vicente Montelongo – Senior Designer Nancy Cardillo – Executive Producer Monica Stephen – Program Manager James Jenkins – Group Account Director…

  • Alive Strong Filter Coffee : Alarm [Image]

    27 Jan 2012 | 6:06 am
    Alive Strong Filter Coffee : Alarm [Image]Advertising Agency: Chirpy Elephant, India Creative Director / Art Director: Jayaraman Creative Director / Art Director / Copywriter: Leela Ram Digital creative: Sivakumar Account Director: Raam Prasad Illustrator: Pravin Arasu

  • Alive Strong Filter Coffee : Rooster [Image]

    27 Jan 2012 | 6:06 am
    Alive Strong Filter Coffee : Rooster [Image]Advertising Agency: Chirpy Elephant, India Creative Director / Art Director: Jayaraman Creative Director / Art Director / Copywriter: Leela Ram Digital creative: Sivakumar Account Director: Raam Prasad Illustrator: Pravin Arasu

  • KFC : Australia Day [Image]

    27 Jan 2012 | 6:05 am
    KFC : Australia Day [Image]Happy Australia DayAdvertising Agency: Ogilvy, Sydney, Australia Executive Creative Director: Brett Howlett Group Creative Director: Michael Raso Art Directors: Luke Chard, Rob Omodiagbe Copywriter: Mietta McFarlane Photographer: Mathew Zammit

  • Plant for the Planet : Traffic [Image]

    27 Jan 2012 | 6:03 am
    Plant for the Planet : Traffic [Image]Every leaf traps CO2.Advertising Agency: Leagas Delaney, Hamburg, Germany Executive Creative Director: Hermann Waterkamp Creative Director: Michael Götz, Florian Schimmer Art Directors: Felix Boeck, Robert Westphal Copywriter: Heiko Franzgrote Illustrator: Lorenzo Durán, Nadine Hoenow Account manager: Heinke Kraack
 
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    The Ranch

  • How to triple your sales using a 16 year old vlogger

    11 Jan 2012 | 10:51 am
    While I realize this is a little outdated, it's still a good case study for using youtube for marketing. -DavidThis 16 year old vlogger Juicystar07 is yet another example of the power and reach of a free youtube video compared to an expensive TV commercial.Using Reel Skills to Treble Your SalesWant 561,522 YouTube viewers to see a nine-minute video about your product? Then you need to go find a 16-year-old girl to talk about it.That's just what bespoke shoe seller Shoes of Prey did. They approached Blair Fowler, also known as Juicystar07, to do a video about their shoes, and give away a…

  • No big egos please and pick up the phone

    25 Nov 2011 | 3:00 pm
    These are two sage articles about professional communication. My boss sent me the link about calling people rather than e-mailing. Now that I think about it, these guidelines also apply to personal life. Ninety–four (94) percent said working on teams in a collaborative manner was essential. They specifically related this to the creative sector where the give and take on ideas can make the difference. This means the ability to work with others in tandem is a necessary requirement to fully explore solutions and the success of projects. There is little room for egos or proprietary…

  • News Roundup

    27 Jun 2011 | 9:31 pm
    Brand Reversions by Graham Smith Check out the case study for Rally.org. Ryan Steely from SOA32 has a new illustration to be donated to Grind for Life for fundraising. Grind for Life is an organization that provides financial assistance to cancer patients and their families when traveling long distances to doctors and hospitals. Adfortel launches unique mobile advertising service with Yesss! in Austria and is a unique combination of Adfortel’s two services: VoiceAds and TuneAds.The F-Factor influences your purchase decisions the most. From May 2011 Trendwatching.comCongrats to Orel Bitan…

  • The Ad Contrarian: How To Sell Great Creative: Ego and Failure

    4 May 2011 | 9:05 pm
    The Ad Contrarian: How To Sell Great Creative: Ego and Failure

  • 2:42am The perfect excuse.

    23 Feb 2011 | 2:47 am
    No. This time I am still awake. You guessed right, a business pitch due tomorrow that is extremely important for the company and a nice account, as we perceive it, to do neat work.  What really blows my mind is the tendency a creative team has to get into high gear only until the deadline is completely on top of us. Is this a special rush we creatives get in order to feel comfortable with the ideas that come out of our mouth? Or, is it simply the perfect excuse to justify these ideas. Ideas? More to come in a couple of hours.  
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    AdBasha

  • Nestle "Egyptian Dolce"

    26 Jan 2012 | 8:03 pm
    This is usually what happens when you have a weak idea; you end up with a lovely case study.

  • Heineken 'Color Your Christmas'

    26 Jan 2012 | 6:53 pm
    JWT Beirut set up a huge unlit Heineken bottle outdoor made up of 400 neon bars, and encouraged people to log on to www.coloryourchristmas.com to help light up the bottle before Christmas.Project: Color Your ChristmasClient: Heineken Agency: JWT Beirut Executive Creative Director: Iyad Zahlan Creative Team: Carol Chehayeb / Lea Khlat 

  • Sipes 'We Cover Everything' Ambient

    25 Jan 2012 | 4:30 pm
    Leo Burnett Amman, wanted to show the awards people that Sipes has a wide range of paint colours that cover everything. So they created real life swatches and placed them on 2 buildings, a swimming pool, a tennis court, and a bus.I have to say, the idea is pretty cool. The case study... not so cool. Slow VO, late and repeating imagery in the end. It's almost like they ONLY covered 2 buildings, a swimming pool, a tennis court, and a bus.

  • Digital Republic shortlisted at the MENA Cristal Awards 2012

    16 Jan 2012 | 2:39 pm
    It's good to see Digital Republic making it's way into the awards. They were recently shortlisted in the Cyber & Mobile Category in the MENA Cristal Awards 2012, for their work for Axe and Birell.In case you don't know them, Digital Republic is an Egyptian born digitally inspired ad agency. In only 2 years, they have managed to grow their team to 55 people cleverly head-hunting talent from the likes of JWT, Leo Burnett and FP7.Today, Digital Republic interacts with over 2 million fans in the Middle East, fully managing the digital and social assets of huge brands including Mobinil, Coca…

  • MENA Cristals 2012

    15 Jan 2012 | 6:14 pm
    This year, I'm planning to visit Lebanon and the MENA Cristals for the first time. Although I am looking forward to the festival, I am also looking forward to some serious partying, and visiting my mates. I'm not going to mention Lebanese women, coz that's a given.The MENA Cristal Festival is going to take place at the snowy slopes of Mzaar from the 21-23 February 2012. I have always had the impression that the Dubai Lynx was like the Cannes of the region, so where does that leave the Cristals? Or maybe it's like the Champions League and the Europa Cup..Either way,…
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    jazarah!

  • Virgin Megastore is the first Retailer to Launch Marley Headphones in UAE

    Samer Marzouq
    28 Jan 2012 | 6:11 am
    The House of Marley expands its horizons to Middle East delivering premium eco-friendly products with portion of profits going to 1Love Charity January 25th, 2012. Dubai, UAE — Virgin Megastore, global leader in retail entertainment, announced today that they will be the first and exclusive retailer to debut the premium range of MARLEY branded headphones in the UAE. United by music to create a better world and spread Bob Marley‟s vision of One Love, One World, a portion of all profits from The House of Marley collection of audio electronic products will be donated to the Marley family‟s…

  • Cannes Lions 2012 Entries Now Open

    Samer Marzouq
    28 Jan 2012 | 5:34 am
    26 January 2012 – The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo & Activation, Titanium & Integrated, Design, PR, Film Craft, Creative Effectiveness, Mobile and Branded Content & Entertainment – all of which will be judged and awarded by the dedicated juries in Cannes, France, in June. Entry forms can be completed online at www.canneslions.com from today. The entry deadlines for the categories are as follows: 17 February 2012:…

  • Kalimat Magazine launches an Indie Go Go campaign to print its Spring 2012 issue

    Samer Marzouq
    27 Jan 2012 | 10:39 pm
    NEW YORK, January 26, 2012 – Arab thought and culture quarterly magazine Kalimat has launched an Indie Go Go campaign to crowd fund their Spring 2012 issue, which will be the first printed issue of the magazine. The campaign can be viewed at http://www.indiegogo.com/Kalimat-Magazine. Kalimat is a media production company that features bold, engaging political analysis, design, film, fashion, music, cultural affairs and new media content. Going to print is an exciting step for the quarterly which provides an Arab perspective on international current affairs, culture, design and new media.

  • BOLDtalks™/ 2012 Brings to Dubai a Line-up of Global Speakers Not to Missed

    Samer Marzouq
    27 Jan 2012 | 10:12 pm
    New Dimensions, Dilemmas and Debates 26 January 2012, Dubai, UAE: Ever wanted to know how to access the unused 80 per cent of your brain capacity? Or wondered just how those 33 Chilean miners survived 69 days trapped underground following the Copiapó mine collapse? You can discover the answers to these questions and much more at BOLDtalks™/ 2012. BOLDtalks™/, the flagship UAE event from the creators of intellectual entertainment, today unveiled the line-up of speakers for its 2012 edition. Taking place at the Dubai Community Theatre & Arts Center on 25th February 2012, this year’s…

  • Dubai Lynx Announces 2012 Jury Line-Up

    Samer Marzouq
    26 Jan 2012 | 3:05 am
    25 January 2012 – The Dubai International Advertising Festival, the leading Festival and Awards for creative excellence in the Middle East and North Africa, is pleased to announce the members of the juries responsible for judging and awarding entries into the 6th Dubai Lynx Awards. A total of 35 international, industry experts will come together in Dubai to judge and debate over the best of the region’s work. Divided into six juries, each led by their own jury president, jury members will this year see entries from 14 categories: Film, Print, Outdoor, Radio, Media, Direct, Promo &…
 
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    ANUBIS

  • Wikipedia to go offline

    Anubis
    20 Jan 2012 | 12:54 am
    17 JANUARY 2012 Wikipedia is protesting against proposed anti-piracy legislation in the US by taking part in a web-blackout tomorrow. Founder of the online collaborative encyclopaedia, Jimmy Wales, announced its participation in an online blackout yesterday.  He added:  “I hope Wikipedia will melt phone systems in Washington on Wednesday.”  Wikipedia joins opposition against the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). The decision was taken after 1800 Wikipedia collaborators discussed their options over the last three days on a Wikipedia…

  • Claudia Meyer LA art show 18-22 Jan 2012

    Anubis
    15 Jan 2012 | 2:34 am
    www.claudiameyer.com www.cmgalerie.com www.espace-meto.com Filed under: creative, Creativity

  • IAA connections, news & events from chapters around the world. Marie Scotti

    Anubis
    13 Jan 2012 | 7:16 am
    Australia Chapter’s “Big Idea” Competition – Winner Announced Chapter President Heather Leembruggen reported the winner of this year’s “Big Idea” student award competition. The Bommerang One team from Edith Cowan University took home the award for their response to the Coeliac Australia client brief. More than 80 university students from across the country entered the competition. See The Winners » Chapter’s New Thought Leadership Program Chapter President Heather Leembruggen reports that the Chapter has introduced “IAA Thought Leadership Forums” – a series of…

  • What do the Royal Bank of Scotland and Qatar National Bank have in common?

    Anubis
    10 Jan 2012 | 6:27 am
    Original: RBS – The Royal Bank of Scotland Country: Scotland. Less Original: QNB – Qatar National Bank. Country: Qatar. Both examples were contributed by Mr. Montaser Al Abasi. A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or…

  • The truth communicated with logos

    Anubis
    6 Jan 2012 | 4:17 am
    Special thanks to Didi George for sharing this with us Filed under: creative, Creativity, Graphic Design, Logo Design, X-Files
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    Brand Architect

  • Brands as Content Curators

    pjcollings
    26 Jan 2012 | 9:45 am
    Much as been written recently about brands as publishers of content bypassing traditional publishers and creating their own communication channels primarily in the digital arena. Josh Sternberg writing in the DigiDay blog argues that some brands should consider themselves content...

  • What Brands Should Know About Their Consumers

    pjcollings
    18 Jan 2012 | 12:16 am
    trendwatching.com is a great resource for identifying emerging consumer trends garnered from their global network of hundreds of trend spotters. They have just released their latest report on consumer trends that brands should be aware of in 2012 and, as...

  • Between Analysis Paralysis and Costly Haste

    pjcollings
    16 Jan 2012 | 10:30 am
    Competent market research and analysis is vital, but in today’s volatile, uncertain, complex and ambiguous environments, too much research and analysis can be costly as Tom Fishburne demonstrates in his cartoon above. Tom writes in the notes accompanying the cartoon...

  • Using Technology to Tell Brand Stories

    pjcollings
    8 Jan 2012 | 8:41 pm
    Amid all the marketing predictions for 2012 was the one above from Christian Haas, executive creative director at Goodby Silverstein & Partners, and reported by The Wall Street Journal in their prediction round-up. I liked Haas’s prediction because it encapsulates...

  • Mass Market Digital Trends

    pjcollings
    20 Dec 2011 | 12:19 am
    At the this time of the year, predictions for the upcoming year abound: some are good, some are obvious and some aren’t going to happen. Wayne Arnold, co-founder and global CEO of digital agency Profero, has put together a list...
 
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    Between 10 and 5

  • Fridays@4: Nicholas Cage Goes Ape

    rosealix
    27 Jan 2012 | 8:00 am
    Click here to view the embedded video.   This is the best and most disturbing thing I’ve seen in a while. I hope it brings the end of the working week a little closer. Enjoy!   Thanks to @DylanJones for sharing the link.  

  • TOPS Drinktionary

    rosealix
    27 Jan 2012 | 3:30 am
    Click here to view the embedded video.   Drinktionary, a new campaign from Spar TOPS, aims to school us in ‘party lingo’ with this clip and a drinktionary facebook app, declaring ‘If you want to party, you have to learn to speak party’.   Fans are invited to use the facebook app to learn new terms like ‘Grin and Tonic’ or to add their own words to win prizes.   Check it out for yourself, here. Though this may be more entertaining while ‘whipsy’.   (tipsy via whisky, in case you were wondering)   By TBWA Durban  

  • 36 Thousand Corks | An installation by Dark Horse

    rosealix
    27 Jan 2012 | 2:30 am
      Local furniture & apparel store and design studio, Dark Horse, was asked to pitch an idea for Sanlam’s main exhibition space at the Joburg FoodWineDesign Fair. Their idea for an installation was a mural made from wine bottle corks built into the shape of the Johannesburg skyline with perspex doves flying over the city. Fair goers were invited to write their messages of hope on the doves.   The entire piece was made in Cape Town using 36 000 corks, then broken up into 32 panels which were couriered to Joburg for the exhibition. Once at the exhibition area, the corks were…

  • Guide to DI 2012: Emerging Creatives

    rosealix
    27 Jan 2012 | 1:30 am
    Ma'Mzansi and Madiba Jive by Emerging Creative Graham Wiles   This year’s Design Indaba is just over a month away and it looks like they have a lot in store. We’ll be bringing you Design Indaba news in the form of a 10and5 Guide to Design Indaba 2012.   At the expo, from the 2nd to the 4th of March, make sure to stop by the Emerging Creatives section. These up and comers were carefully selected as the next big things in design. Courtesy of the Department of Arts and Culture, the selected Emerging Creatives will have full sponsorship to showcase their creative work…

  • The Butcher’s Friday Cut

    Kate Butcher
    27 Jan 2012 | 1:00 am
    Happy Friday Guys! Thanks to Sonja for the suggestion. CLICK HERE to download The Cut.
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    The Batrachian Chronicles

  • Stealing With Pride…

    Amod Munga
    25 Jan 2012 | 7:05 am
    Interwebs be blowing up with this little bit of scandal right now, yo. Seems MWEB’s ad agency has been caught with their hands in the creative cookie-jar. What’s it all about? Well, this is MWEB’s most recent ad (which was featured on the creative showcase site 10and5 And here’s one that was done earlier for Numericable by Leo Burnett Paris. Yeah. So as the community on 10and5 rightly pointed out, the similarities between the two are quite interesting. Seriously though, we all know about the not-so-fine line between inspiration and plagiarism. See an idea, like an…

  • VW: The Bark Side…

    Amod Munga
    19 Jan 2012 | 2:04 am
    VW’s back with a follow-up to their amazingly successful “Darth Vader” Super Bowl commercial. For those of you who missed that, here it is… That’s 48 million views worth of commercial. And I’m not a fan of TVCs but that was simply awesome. Anyway, as I said before, VW is looking to capitalise on that success with the follow-up. It’s a teaser for the 2012 Game Dayy commercial and here it is… Yeah. If that doesn’t make you smile, you’re dead inside. And at the time of writing, it had clocked 50 000 views in 9 hours. Can’t wait…

  • BMW And The Race For The Next Level…

    Amod Munga
    18 Jan 2012 | 7:57 am
    As a Saffer, I’m always happy to be able to share work that’s right out of my home country…even if I’m not a fan of the brand. BMW SA had to find a new way to launch the new 1 Series. iLogic was tasked with coming up with a unique way to engage the market. This is what went down… On the face of it, it’s not the slickest execution but it is again a signal of what can be done. Personally, I would have been more impressed with a NFS style driver skinned for this execution (it can be done) but it’s still pretty cool, especially the social media link. And…

  • The World’s Smartest Thief…

    Amod Munga
    17 Jan 2012 | 6:04 am
    This is a great little piece of guerilla viral work. I gotta admit it had me fooled when I first watched it. Check it out… I should have caught the hint when I saw the word “SMART” but it slipped by me. Re-reading the title of the video, it makes sense now: SMART thief. Yeah. I see what you guys did there. Nicely done, LG. And while the clip has had its negative comments it’s still one of the best virals I’ve seen.  But then maybe I don’t get out much. What do you think (about the video, not my social life)?

  • adidas and The Do-Over…

    Amod Munga
    16 Jan 2012 | 3:08 am
    Brand extensions are great. A little added value here and there never hurts, right? Of course not. But it’s when the brand extension is actually the incarnation of the brand personality that you hit the bullseye. adidas Originals does this time and again…and here’s their latest bullseye: the Do-Over. adidas Originals should be the case-study for any brand that really wants to own a space in  the market and in the hearts and minds of its consumers. Every piece of work is a master-class in brand-building. Do your homework.
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    Adoholik: Creative | Funny Print, Outdoor, Guerilla, Viral, TVC Ads | Advertisements | Commercials from India & World

  • Rustomjee : Tree

    Bibhuti
    26 Jan 2012 | 11:28 am
    Agency: Ideas@work, India

  • Looking For a Designer/Art Director

    Bibhuti
    24 Jan 2012 | 9:39 am
    Hi, I am looking for a Designer/Art Director to help me with a project. Please contact me at bibhuti@adoholik.com if interested. -Bibhuti

  • Natour : India

    Bibhuti
    24 Jan 2012 | 9:33 am
    “Organized tours to hectic destinations.” Agency: Gitam BBDO, Israel Chief Creative Officer: Guy Bar Executive Creative Director: Danny Yakobowitch Creative Director: Igal Ezra Art Director: Moshe Saikevich Copywriter: Ronni Azulay VP Client Service: Elika Merhavi Account Manager: Shiran Haimovtich Photoshop: Alex Melik, Hagai Shaked

  • Brasil Pest Service : Flag

    Bibhuti
    23 Jan 2012 | 10:48 am
    “Don’t let your home become their nation.” Agency: Master, Brazil Creative Directors: Saulo Ângelo, Victor Afonso Art Director: Gustavo Frazão Copywriter: Paulo Lima Illustrator: Gustavo Frazão Photographer: Pixel imagem Published: October 2011

  • Kodak Smart Capture : Donkey

    Bibhuti
    22 Jan 2012 | 1:24 am
    Kodak promoted the M-series Smart Capture camera feature in 2008 with “Donkey”, a print advertisement in which a family pose for a photograph taken by a donkey. The ad won Silver Lion at Cannes International Festival of Advertising 2008. Agency: Ogilvy, France Executive Creative Director: Chris Garbutt Copywriter: Maxence Garnier Art Director: Mathias Laurent Account Supervisor: Benoit de Fleurian Kodak Marketing Manager: Antoine Dreyfus Photographer: Nick Meek Typographer: Sid Tomkins Producer: Veronique Chalençon Published: 2008 Via [The Inspiration Room]
 
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    Adpunch

  • 10 worst Ads of all times

    Animesh Kumar
    27 Jan 2012 | 5:44 am
    Animesh Kumar: Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you, in this article, a list of the the ten worst advertisements of all times! Calvin Klein Quiznos Subs’ singing rodents : The singing rodents in this commercial certainly do a great job in getting that awkward look on your face but only a little to promote the subs. This one must top our list! Lamisil : The commercial…

  • Audi's new ad campaign calls for intelligent roads and responsible driving

    Tarsem Vaid
    4 Jan 2012 | 12:26 am
    Tarsem Vaid: Audi of America have announced a new campaign for a 2012 Audi A6 that puts emphasis on a highly increased challenging road conditions which all the the American drivers definitely have to face today. This message for all new Audi A6 however lays emphasis on making the road a more safe and an intelligent place. The message would appear in print, online and broadcast by the beginning of this month. The ads will draw attention to jar the facts about the driver of today, and also the obstacles which are presented by today’s American roads. Most importantly, the ads will also…

  • 4 Golden Rules for Successful Ad Campaigns

    Sameer Pradhan
    27 Dec 2011 | 12:51 am
    Sameer Pradhan: Smart advertising is a word which plays important role to promote any brand and sales for new products. Today in this competitive world, we need smarter strategies to promote our product or service to boost our sales target. There are many sites offering great traffic to your ad campaign. Some of them require some cost, but many of them give you an option to promote your ad campaign absolutely for free. Smart Tips for smart advertising 1. Choice of media Today we have many options as we look for media to advertise our product, in the shadow of print media, electronic media, as…

  • Boost your Pay Per Click ad score with Google AdWords

    Sanjib Saha
    26 Dec 2011 | 12:53 am
    Sanjib Saha: I know that, in this web based world, you will definitely want to generate more traffic to your website. Because more traffic will generate more profit to you. Pay per click advertising using Google AdWords can help you definitely in this matter. For a business, it is very usual to expect more without investing more. Believe me; pay per click advertising through Google AdWords will do exactly the same that you are hoping for. In Google AdWords, you can reduce the advertising cost, can get the attention of the major people as it is one of the largest global ad marketing and you…

  • 7 controversial commercials never aired on TV

    Uzair Shakeel
    26 Dec 2011 | 12:37 am
    Uzair Shakeel: The advertisements which are inquisitive, notional and are generally considered as one that deliberately, rather than unwittingly, surprises and offends its audience by irreverence for social values and personal beliefs are classified as Shock adverts or Shockverts. These commercials, which may be delirious and exciting momentarily, are considered as fling rather than general to-be-released commercials. Some ads go from nudity to disturbing views which may be either sexually explicit or may give one shudders. They depict what resembles or the form of derogatory implications or…
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    Angus Whines

  • Condom

    Kirsty
    24 Jan 2012 | 3:36 pm
    Images made out of their words.  Clever. Via Darryl

  • Sauce

    Kirsty
    23 Jan 2012 | 1:25 pm
    Sandwich art. Fucking brilliant. Via inspire me now

  • Frames

    Kirsty
    22 Jan 2012 | 2:08 pm
    Lovely street art by Pavel Puhov. Via This Is Colossal

  • Facade

    Kirsty
    18 Jan 2012 | 6:28 pm
    Leandro Erlich has created 'Bâtiment' - a building facade on the floor near a huge mirror, making it appear as though people have climbed the building.  Clever. Via This Is Colossal

  • Industrial

    Kirsty
    18 Jan 2012 | 4:02 am
    Oh god, I want this clock. Via BB-Blog
 
 
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    Advertising Age - Global News

  • Government Protection Makes Marketers' Job Harder in China

    26 Jan 2012 | 11:51 am
    China is a key market for multinationals, but it is also a challenging and confusing place to do business, especially because the Chinese government is eager to protect local companies in key areas.

  • Dominic Proctor Elevated to President of Group M

    26 Jan 2012 | 10:03 am
    As part of a WPP management restructuring, Mindshare's worldwide CEO, Dominic Proctor, has been promoted to the newly created role of Group M president.

  • EU Proposes Tough New Data Protection Rules for 2014

    25 Jan 2012 | 11:44 am
    The European Union is challenging big businesses to an internet-privacy showdown, with proposed data-protection laws that focus on the rights of the individual and make heavy demands on companies. The new rules will affect companies around the world, because they apply to all companies operating within the E.U., regardless of where they are based.

  • New Fiat Ad: Exported From Naples

    25 Jan 2012 | 10:37 am
    Vixens in tight black skirts, Jennifer Lopez dancing her way though the Bronx; juxtapose those images with close-ups of jobless youths in one of Italy's most economically depressed cities, Naples. That's the new Fiat ad.

  • Fox's 'Touch' Inks Historic Global Deal With Unilever

    21 Jan 2012 | 11:00 pm
    News Corp. will simultaneously launch Fox drama "Touch" in more than 100 countries with a global marketing effort from Unilever.
 
 
 
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    Advertising Age - GoodWorks

  • GoodWorks Goes on Hiatus

    9 Jan 2012 | 11:41 am
    Ad Age's GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity at Creativityeds@creativity-online.com, who will continue to highlight the best of the best.

  • Project Blanket: Spreading the Warmth

    21 Dec 2011 | 9:04 am
    Gigunda Group gives the gift of warmth by handing out blankets throughout the year with its Project Blanket. Founder and CEO Ryan FitzSimons explains.

  • The Season of Giving

    20 Dec 2011 | 9:04 am
    With the holidays approaching, people are thinking about how they can help others. Here's how some agency, media and marketing companies celebrated by giving back.

  • Making a Difference One Bear at a Time

    19 Dec 2011 | 9:06 am
    When she started her career in advertising, Amy Berman never imagined she'd end up running my own nonprofit that gives comfort in the form of handmade teddy bears to children in Africa who are affected by the HIV/AIDS pandemic. The founder of Mother Bear Project explains.

  • SS+K: How We Remember David McCall

    16 Dec 2011 | 10:36 am
    Every year, SS+K plays Santa for grade-schoolers at P.S. 188 on Manhattan's Lower East Side. They do it to carry on the legacy of legendary adman David McCall. The agency's Mark Kaminsky explains.
 
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    SiteFox

  • Politics, Small Businesses, and You…

    Samir Balwani
    24 Jan 2012 | 6:00 am
    We don’t often talk about politics here, but we came across this awesome infographic that is definitely useful for all small business owners. If you’re not sure who you’re voting for this year, check out the infographic below to see how each candidate stands on small business issues. I’m sure it will change and hopefully we’ll get some updates. In the mean time check it out and let me know what you think. How much of an impact does the candidate’s stance on small business issues impact your choice? Credit: FastUpFront – Business Loans Made Easy.

  • The Ultimate Small Business Marketing Guide [Free Download]

    Samir Balwani
    9 Jan 2012 | 6:00 am
    Let’s face it. Online marketing is difficult to understand and even harder to execute successfully. There’s so much talk about using Facebook and Twitter or having a conversation with your customers. How are you, a small business owner, supposed to find the time to learn all the in’s and out’s of online marketing? That’s why we put together the SiteFox Marketing Guide. It’s a 99-page guide that explains exactly what you need to know about marketing your business online. It also includes a set of action plans to help you execute a successful online marketing…

  • Definitive Guide to Word of Mouth Marketing

    Samir Balwani
    22 Dec 2011 | 11:16 am
    Think back to a time you had a problem you needed solved. How’d you find the business you’re using now? Most likely you did one of two things: searched a business directory (maybe online) OR you asked a friend for a recommendation. Having people recommend your business is the basis of word of mouth marketing. It’s doing something so memorable that people talk about you; it’s tied to customer service, viral marketing, and just being a business people like working with. How are you maximizing your word of mouth marketing? What are you doing to make sure people talk about…

  • Our Marketing Tracking Document [Free Download]

    Samir Balwani
    20 Dec 2011 | 1:00 am
    When we first started marketing SiteFox, we realized that it wasn’t all about big marketing campaigns or messaging programs. We quickly learned that it was really about maximizing our returns from each channel. One of the things we did early on was setup a document to track each channel and gauge its efficiency for registering new clients. The efficiency is based off a number we derived after deciding on how much of our revenue we wanted to invest in marketing. We’ve been using the spreadsheet for a while now and it’s really helped us strategically invest money in ways that…

  • Dos and Don’ts for Your Small Business Newsletter

    Samir Balwani
    15 Dec 2011 | 6:00 am
    Although social media gets all the buzz, email marketing still continues to be an extremely lucrative marketing channel. Businesses are continuing to grow their email lists and connecting with consumers through their newsletters. Making sure you’re creating an active newsletter list directly effects your revenue from your emails. Following a few core rules will make sure you get the most from your list and keep your subscribers happy and opening your emails. Do: Use a Professional Template The first tip is to use a professional template. You’ll notice that a lot of people use the plain…
 
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    Ads of the World™ blogs

  • Samsung Galaxy Tab spot and it's parody

    ivan
    27 Jan 2012 | 9:25 pm
    The spot you can see below is such a cliche I would not post it on the front page, but the parody you can watch next is funny. Enjoy! read more

  • Perception in the advertising world

    ivan
    26 Jan 2012 | 5:28 pm

  • This is how you look like when you're drunk

    ivan
    26 Jan 2012 | 4:18 pm
    Wait for the movies to load and move the cursor over it. This is how you look like vs what you feel like when you're drunk. read more

  • Mortierbrigade Opens Hotel For International Creative Trainees

    ivan
    26 Jan 2012 | 11:35 am
    One of Europe’s hottest creative hotshops, mortierbrigade, opens the mortierbrigade hotel for international trainees. Jens Mortier, partner and creative director at mortierbrigade: “We just moved into our new offices. Next to our building there is a big house, not being used. So we decided to turn it into a hotel.” “We’re based in Brussels, the capital of Europe. A lot of talent from all over the world wants to do an internship at our agency. But often the paperwork is a lot of hassle and they can’t afford a place to stay.” “With our own hotel, we can get great international…

  • Super Bowl and the social network

    ivan
    24 Jan 2012 | 6:23 pm
    Facebook is going to be a Super Bowl marketer's best friend this year as the social network is set to edge out YouTube for ad searching and sharing, VB&P found in results from our third annual Super Bowl survey. “Facebook has been critical to game day and post game marketing for a couple of years now, but for the first time in our study we are seeing the site bypass YouTube and brand sites as the first place Americans search online for ads pre-game,” said Lucy Farey-Jones, partner and head of strategy, VB&P. Almost one in five (19%) Americans searched for ads before the game in…
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    FUEL LINES Fueling Ad Agency New Business Through Social Media

  • Leo Burnett Still Wins Ad Agency New Business 40 Years After His Death

    Michael Gass
    25 Jan 2012 | 9:22 am
    Leo Burnett is one of the most enduring ad industry legends. He broke all the rules. Even after 40 years since his death he is still winning new business for his agency. “The Burnett agency has accomplished something that has eluded so many other businesses: It has managed to keep the spirit and drive of its founder alive and well almost two decades after the founder himself passed on.“ Rita Koselka of Forbes To celebrate Leo Burnett Worldwide’s 75th anniversary, Lobo, an animation and design studio, produced this animated spot. It is based on a speech given by Mr. Burnett…

  • Bob Hoffman: 101 Contrarian Ideas About Advertising

    Michael Gass
    24 Jan 2012 | 9:49 am
    An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now his new book, 101 Contrarian Ideas About Advertising. Bob is the CEO of Hoffman/Lewis advertising located in San Francisco and St. Louis. Bob has created marketing strategies and advertising for some of the world’s most successful companies: McDonald’s, Toyota, Shell, NBC, Pepsico, Bank of…

  • B-2-B Agency Gains New Business from a Narrow Niche and Social Media

    Michael Gass
    16 Jan 2012 | 9:41 am
    Social media can end the anxiety of creating a niche and differentiation for ad agency new business. John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s area of expertise for a particular market. John was able to first ‘test the waters before jumping in’ by creating a ‘niche blog’ clearly targeted to a very specific audience. Sonnhalter’s primary ability was knowing how to reach the…

  • It is time for ad agencies to pay attention to Pinterest

    Michael Gass
    13 Jan 2012 | 10:01 am
    Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches. Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’  Its value through venture financing has soared from $40 million to over $200 million in only a few months. Pinterest (pronounced to rhyme with interest) is a vision board-styled social photo sharing website and app where users can create…

  • How to Qualify Leads for Ad Agency New Business

    Michael Gass
    11 Jan 2012 | 10:16 am
    To begin a successful agency new business program one of the first steps is to identify and qualify your best prospects. A business development person without leads is like a fish out of water. Neither can survive very long. Yet … Only 30% of B2B marketers know the names of decision makers in the companies they are targeting. The RAIN Group It is imperative that you know who your prospects are or you are wasting time, energy and valuable agency resources. Here are a few things you should know: Your agency’s best target market (industry, geography, size, etc.). Specific names of…
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    WOWBlog - Dixon Schwabl's Marketing Advertising & PR Blog

  • Oh the Irony

    Kim Allen
    26 Jan 2012 | 5:00 am
    Last week, in a 4-1 vote, the Green Mountain Care Board voted reluctantly to end its hunt for a PR professional just one week after said hunt began. The decision came on the heels of intense criticism from Vermont Governor Peter Shumlin, who helped establish the board. This isn’t the first time that Shumlin has gotten in the way of a state agency hiring a public relations practitioner. The agencies of Natural Resources and Commerce were each recently seeking PR professionals and the Governor nixed both postings. Shumlin stated, “As governor I do have a responsibility to let people know…

  • What’s So Great About Tebow?

    Dixon Schwabl Guest Blogger
    20 Jan 2012 | 9:08 am
    The current playoff season has proven to be one of the most exciting and talked about seasons in recent NFL history. One quarterback, however, was at the center of it all. This time, it wasn’t the glorified Tom Brady or Eli Manning getting all the news coverage. Instead, it was Tim Tebow, the Denver Broncos backup quarterback who led his team to an 8-8 season and 2 playoff games after taking the number one spot from Kyle Orton five weeks into a losing season. I’ll admit, I was one of those individuals who got on the Tebow bandwagon. Throughout the rest of the season, I rooted for him to…

  • 3 Tips for Smart Mailers

    Jordan Dixon
    19 Jan 2012 | 10:27 am
    Over the years, the price of postage has increased due to many factors, some of which are: the price of fuel, the cost of employment, and overall inflation. Despite the reasons, rising postage costs aren’t anything new. As a matter of fact, the first postal increase occurred in 1855 and the next one will go into effect Sunday, January 22, 2012. What does this mean to those sending First-Class Mail through the USPS? According to the USPS website, it means the following: There is a $.01 per-piece increase on letters (1 oz.). The new First-Class Stamp will cost $.45 per piece. There will be a…

  • Reducing Your Environmental Impact Makes Good Business Sense

    Lauren Dixon
    10 Jan 2012 | 4:00 am
    There are many ways businesses can demonstrate a commitment to the environment, and promote better use of resources to employees, vendors and even clients.  Dixon Schwabl and its employee-led “Green Team” has grown from a handful of employees into a 12-person team dedicated to changing the way the agency approaches day-to-day activities. The Green Team aims to not only focus on the economic bottom line for Dixon Schwabl, but also the environmental bottom line to make the community a better place to live and work.  To fully implement our green initiative, Dixon Schwabl is enhancing the…

  • Tracking Results

    Lauren Dixon
    6 Dec 2011 | 4:00 am
    Launching a marketing communications campaign is often a significant investment in time, resources, and dollars.  To ensure that you are maximizing your effort, it is important to track results.  But how do you know you are reviewing the best and most accurate information for your particular marketing initiative?  Learning how to understand results for different disciplines is a critical part of calculating a return on investment for a program.  In public relations, PR pros will determine an appropriate publicity value by analyzing the circulation or viewership of a media result, and…
 
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    Digital Connections - 360i Blog, Digital Marketing Agency

  • Coca-Cola Will Be First Brand Ever to Select Super Bowl Ad Spot On the Fly

    360i
    27 Jan 2012 | 10:29 am
    Football fans won’t be the only ones invested in the outcome of Super Bowl XLVI. Execs at Coca-Cola will also be watching closely – on the ground in Indianapolis, in fact – as they will determine the brand’s 60-second spot in real time based on the direction of the game. It’s a breakthrough strategy that has never been done before in the Big Game’s storied past, but one that aligns with consumers’ ever-growing expectation for content that’s relevant to what’s happening right now. To pull this off, Coca-Cola created two spots – one of which will air during the second…

  • 360i Named No. 1 on Ad Age’s List of “Standout Shops”

    360i
    26 Jan 2012 | 8:23 am
    We are honored to announce that 360i has been named in Ad Age’s Agency A-List Issue as No. 1 on its roster of “10 Standout Shops”. The annual A-List issue highlights the top agencies in Ad Land, with this particular distinction citing our near-perfect client retention, track record for innovation, responsible growth and  thought leadership program that provides regular insights across nearly every facet of digital. Watch the video below to learn more about our agency philosophy: This honor follows recent accolades which including spots on both Ad Age and Crain’s “Best Places to…

  • 360i Report on Hispanic Digital Influencers

    360i
    19 Jan 2012 | 8:32 am
    Today, we’re launching the first in a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. » Download 360i’s Report on Hispanic Digital Influencers Why a POV series?

  • 6 Tips for Creating a Successful Second-Screen Experience

    Annie Maguire
    18 Jan 2012 | 9:58 am
    As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content and providing valuable show insight. Second-screen apps are no longer the “future” of TV; they’re becoming an integrated part of the entertainment experience right now. These apps offer fans a place to not only converse about their favorite TV shows, but…

  • What Mattered for Marketers at CES 2012

    David Berkowitz
    17 Jan 2012 | 2:04 pm
    CES 2012: A Comprehensive Guide for Marketers View more presentations from 360i The Consumer Electronics Show is a massive labyrinth. As soon as you enter Las Vegas for the event, and especially by the time you reach the Convention Center, you may feel like you’ll never escape. The good news is that once you get free, it’s possible to put down your 3D glasses and reflect on what happened. If you weren’t there, then it’s all the more important to mute the hype (“Ryan Seacrest joined Steve Ballmer for Microsoft’s keynote!”) and get a sense of what…
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    Jeff Reckseidler

  • BRAND | Media Placement Magic via BMW / Audi

    26 Jan 2012 | 4:25 pm
    This week I got very very deep into media discussions on context and relevancy.  So it was cool to get a old-school example of how this works in out-of-home.A perfect blend of timeliness, context and writing. Nice trump BMW. Permalink | Leave a comment  »

  • APPS TO WATCH | Day One's Compelling Journalling Ecosystem

    26 Jan 2012 | 8:27 am
    See the full gallery on Posterous (pics via CultofMac.com) Trolling through the App Store yesterday Day One was again featured by Apple.  This clever app has been well-regarded since the fall of 2011 for its ability to sync notes and small files via Dropbox across all devices, allowing a user to put thoughts together no matter where they are, and act on them on any device. This latest update to Day One makes it even more compelling.  It syncs via iCloud and now features a Mac Store app as well. But the sync / ecosystem isn't the only interesting bit here.  File systems like…

  • QUOTES | A couple of gems via Joseph Campbell and @umairh re: Personal Bliss and Recession

    17 Jan 2012 | 4:48 pm
    Found some "inspiration" as I clean up my Tuesday:  "Follow your bliss and the universe will open doors where there were only walls" - joseph Campbell "There isn't a recovery because this isn't a recession. It's the end of one path to prosperity - and the beginning of a newer, better one." - @umairhHave a great afternoon and evening.... Permalink | Leave a comment  »

  • THOUGHT | What is an Integrated Thinker Anyways? (I Think via @davidgillespie)

    17 Jan 2012 | 4:43 pm
    Integrated Digital Thinker: "Those who move comfortably and intelligently across the disciplines of technology, creative, and business."Found that in my notepad this morning.  Thought it was kind of clever. Permalink | Leave a comment  »

  • SITES TO WATCH | @TaskRabbit helps you get stuff done #sitestowatch

    17 Jan 2012 | 8:26 am
    If you live in Boston, SF Bay Area, New York City, Chicago, Los Angeles ,Portland, and Seattle (more coming online soon) count yourself lucky - TaskRabbit.com could potentially help you get through your busy, busy day through the help of trustworthy people looking to take on tasks on your behalf. The concept isn't new - think Angies List etc.  But the offering is timely, hitting on the trend of empowered consumers, and in this case that is the differentiator.  The consumer rules the marketplace - they list tasks that they need help with and the potential help comes to them…
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    Thump.in - Ad reviews by consumers

  • Titan Belts and Wallets Outdoor Ads

    ssy
    10 Jan 2012 | 9:10 pm
    Titan now makes Belts and Wallets, that's the message from the two hoardings I have seen recently. The innovative rolled-up belt hoarding is visually more appealing than the other. I'm assuming Titan belts and wallets will be of the business-formal-casual variety only. I got to see the innovative hoarding first and then on another day the second (man jogging) one.  Since then I have been thinking why is there a man jogging in the background? What's the connection with a product that's a formal attire accessory? The products in the creatives do look tempting and hopefully are as good as…

  • Allen Solly's Friday dressing losing steam

    vp
    10 Nov 2011 | 9:01 am
    Why do they have international models? Is Allen Solly going international? Even so, after a history of 'Indian' ads, this ad completely fails to hit a chord. The theme of the ad itself escapes me. What are they trying to say? The selection of models is so boring. There is nothing fresh about their look. The treatment of the ad itself is so old school and old fashioned. The choreography - if that is supposed to be the glue that holds this together - is very weak. Compare this with the Vodafone 'musical' approach, which had class and youth. If the attempt with this ad was to refresh the brand,…

  • Park Avenue brings real work back in fashion

    ssy
    9 Nov 2011 | 10:54 pm
    It is quite easy to turn pages of a magazine without paying attention to print advertisements that feature only well dressed men and women( there are so many! ). But advertisements demand attention when they get a brand to appear every alternate page for a few pages, with different creatives, with a consitent message and with an added innovation that leads from one ad to the next. Park Avenue's "Real work is back in fashion" advertisements in this week's India Today has achieved just that. I feel it talks well to today's young working class of India who have a flair for getting things done…

  • Nissan Micra retro ad with Ranbir kapoor makes sense

    ssy
    16 Sep 2011 | 5:11 am
    Nissan Micra advertisement starring Ranbir Kapoor starts with an evergreen melody in a retro setup, brings a seamless change of scene executed in a remarkable fashion and ends with a sales pitch. The ad had all the right ingredients to make an impact on me, and it did. The old hindi song in the ad got me started, I looked at the TV expecting to see a Rajesh Khanna and was pleasantly surprised to find Ranbir Kapoor driving a Nissan Micra. The black and white retro look added intrigue and at the same time reminded me of the good things from past. A few seconds of the past is what the ad let me…

  • Flipkart advertises on TV, No kidding!

    ssy
    6 Sep 2011 | 1:45 am
    Flipkart started as an online bookstore and became popular for its services via word-of-mouth. The four year old startup met with great success, grew rapidly and now sells more than books ( phones, computers, games, music, movies etc ). Flipkart's focus on customer satisfaction gained them appreciation over social media and outside of it. I've got to hear good things about them from near and dear ones. From a price point it is a benchmark now, I do check for prices at Flipkart whether I am buying or not. Advertising effort by Flipkart started with Web banners making their appearance a few…
 
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    The Ad Contrarian

  • Ungratefulness Runs Deep

    26 Jan 2012 | 10:10 am
    Dear General Motors, I hope you are happy with the 50 billion dollars that I and my friends gave you a few years ago. Are you enjoying it? Do you have nice offices? Have you been out to a few yummy dinners recently? Are your kids nicely dressed? That's great. I'd hate to see you unhappy or uncomfortable. Just one thing. I noticed in the newspaper the other day that you had a 3 billion dollar

  • Humiliation Builds Character

    25 Jan 2012 | 2:01 am
    Several years ago, in my creative director days, I was shooting a TV campaign in Los Angeles. I was staying at a suitably  swanky Hollywood hotel. The hotel had an equally swanky restaurant. The maitre d' was a grimly efficient woman who presided over her dining room very much like a third grade teacher governing her classroom -- with acute attention and an equal amount of thinly disguised

  • I'm Not A Whore. I'm A Pimp.

    24 Jan 2012 | 2:01 am
    It has occurred to me that I have not pimped my book recently on this blog. The reason it occurred to me is that I just checked the sales numbers and they're dropping like Tim Tebow at a revival meeting. So, since there are thousands of you (okay, dozens) who read this thing every day and haven't yet shelled out the meager pennies, I thought I would torment you with quotes from the Amazon

  • The Human Factor

    23 Jan 2012 | 2:01 am
    If I told you that a tortoise had a body temperature of 83 degrees, could you tell me if that animal is healthy or sick? Unless you had some idea of what normal was -- what it's temperature should be -- there's no way to know what the number means. We have a great deal of data and a great many metrics about online advertising. Other than direct marketing, however, we have little to no idea what

  • Davey and Me

    19 Jan 2012 | 2:01 am
    A few months ago, the advertising industry celebrated the 100th birthday of David Ogilvy. I was lucky enough to know David (or as I called him, Davey) intimately. I used to think of him as a younger brother. I thought I'd share my experiences with him. With you. I mean, the experiences were with him but I'd share them with you. You know what I mean. Most people think of David as an elegant man
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    Beyond Madison Avenue RSS News Feed

  • Leveling the Creative Playing Field

    Briskman Stanfield
    27 Jan 2012 | 6:44 am
    Summary: Everybody knows that Super Bowl Sunday is the biggest day for advertisers to showboat, but it has also become one for the average Joe/Joan to bring it. On this special day when ad rates are sky-high ($3.5 million for 30 seconds), not only can the biggest and best become part of the brilliant ad extravaganza, but now amazing creative opportunities are popping up in contests to give all minds a chance to express their creative genius as well.

  • Speak Value, Not Benefit

    Dwayne W. Waite Jr.
    27 Jan 2012 | 6:43 am
    Summary: The biggest difference between the human race and animals, besides the opposable thumb, is what we know as free will. We have the ability to think, decipher, code, and oblige. We decide what our values are; what we consider right and wrong. We can define the environment around us and change it to our liking.

  • Nurturing the Future of Advertising

    Dwayne W. Waite Jr.
    26 Jan 2012 | 9:46 am
    Summary: The advertising industry has been facing a "creative talent" shortage for quite some time. Agency executives feel that they cannot recruit the talent they believe they need, young professionals and junior copywriters who grew up in the Information Age think they know everything and deserve more than they should, and recruiters are stuck in-between, thinking that both sides have no idea what they want.

  • Will Volkswagen's Super Bowl Sequel Fall Flat?

    Diane Levine
    26 Jan 2012 | 6:33 am
    Summary: Is anything as torturous as waiting for the sequel to something you loved the first time around? It's a time fraught with terror and what-ifs. What if it doesn't live up to the original? What if it does? What if it sucks so bad that it tarnishes the legend established by the first?

  • We Have Snow: Visit Us, Please!

    Dwayne W. Waite Jr.
    25 Jan 2012 | 9:23 am
    Summary: If your consumer doesn't come to you, sometimes you have to use advertising to come to them. At least, that is what the Colorado Tourism Office (CTO) did this month to skiers. In parts of the west and mountain west, the weather has been pretty mild. Great for those who don't mind a light snowfall, but terrible for the skiing business. According to the CTO, numbers across its 22-member resorts are down 10.65% compared to last year. It says that another reason for the drop could be the amount of in-state skiers who decided to stay away from the slopes. So the CTO relied on advertising.
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    Rey(es) of Light

  • Christian? Yes. Religious? No.

    Patrick Reyes
    11 Jan 2012 | 8:12 pm
    This video made it’s way to me from my buddy Justin Brackett this morning.  WOW!  WOW!  WOW! In my mind, there is a difference between Christianity and Religion and this video from Jefferson Bethke gets at the heart of it. It’s funny that this video came right after I had read the verse below. But he said to me, “My grace is sufficient for you, for my power is made perfect in weakness.” Therefore I will boast all the more gladly about my weaknesses, so that Christ’s power may rest on me. 2 Corinthians 12:9 NIV Can you find power in weakness?

  • My Top 12 of 2011

    Patrick Reyes
    30 Dec 2011 | 8:39 pm
    As 2011 comes to a close, I thought I’d join the blogger party and share with you my Top 12 posts from 2011.  Below, you’ll find my favorites from each month of this year.  Since I started blogging, this has been a great way to relive some of the memories, moments, thoughts and experiences I’ve had in the last 12 months.  Enjoy!!!! A Hopeful Change For The Better Are You Smarter Than A Second Grader Maybe Glenn Beck Was Right I’m A Christian And I’m Sorry Moments How Are You Leading This You.  That You. Throwing Stones First – Ask Questions Later See…

  • Yes I Like Minivans

    Patrick Reyes
    21 Dec 2011 | 10:15 am
    If you were to ask me a few years ago if I liked minivans, I would have looked at you like you were crazy.  There was no way you’d catch me in the stereotypical family vehicle of choice.  That was until I had 4 kids of my own and a wife that extolled the benefits of said minivan. As luck would have it, my good friends Charlie and Elena Wollborg suggested The Suburban Collection and I connect for another one of their test drives.  Charlie and Elena drove a Cadillac SRX earlier this summer through this program and they were kind enough suggest me to Dan Boismier, head of all things…

  • Peace On Earth

    Patrick Reyes
    17 Dec 2011 | 9:23 pm
    Glory to God in the highest, and on earth peace, good will toward men. (Luke 2:14 KJV) I just saw the Christmas service from Kensington Church tonight.  A few thoughts.  The 12 Days of Christmas will never be the same again for me.  I never thought Eminem would make his way into a church service.  I had 80′s flashbacks with Devo.  The arts team at KC is simply amazing. More than anything, the message was one of significance for me particularly as I continue to reflect on Christmas and what it means to me.  This year, the Kensington team went to Bethlehem, the birthplace of Jesus…

  • Coca-Cola Where Will Happiness Strike Next?

    Patrick Reyes
    14 Dec 2011 | 7:00 am
    I came across this little nugget from a work e-mail I received today and just had to share for the following reasons: It’s about the Philippines It’s about Coke It’s about the real meaning of Christmas As we get closer to December 25th, I’m hopeful all of us realize that our families are our greatest gift.  More important than any “thing” we get.  The memories of families are what last and not what we got back in 1982.
 
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    News for and by Ad Agencies from the world of Advertising, Marketing, Branding and Design

  • Artists get some help with Kentucky marketing program

    26 Jan 2012 | 11:00 pm
    A common stereotype of artists is that most of them are starving, because they can't get anyone to pay for their work. Kentucky is working to break that stigma by offering marketing programs to local professional artists.The Kentucky Arts Council is rolling out several programs, grants and educational webinars to help artists learn how to brand themselves, advertise their products, secure funding and find clients. The agency will set up directories for teaching artists, performing artists, architectural artists and crafters.Other programs include sessions on using social media to "be…

  • Louisville company marketing its brand as a breakfast spot

    25 Jan 2012 | 11:00 pm
    A subsidiary of Louisville, Kentucky-based Yum Brands Inc. is undergoing a branding effort by redeveloping its menu, USA Today reports. Taco Bell will be adding breakfast items to its list of options at every restaurant by the beginning of 2014, according the company's chief marketing and innovation officer Brian Niccol as quoted by the news outlet.Currently, the marketing and product development project is being run at 800 restaurants located chiefly in the Western states. Niccol noted that with much of the recent growth in the fast-food industry coming from serving the breakfast crowd,…

  • JobsOhio plan includes state marketing

    24 Jan 2012 | 11:00 pm
    A program proposed to improve jobs training, bring in and retain more businesses and promote the state of Ohio through marketing campaigns is currently being fleshed out by Governor John Kasich, the Cincinnati Enquirer reports. The $2.5 billion, 25-year project will be funded by liquor sales overseen by the state liquor agency.Mark Kvamme, the leader of JobsOhio, told the newspaper that having the state manage merchandising, distribution and regulation of alcohol will provide a "long-term revenue stream" for the program."We wanted to have something innovative - we wanted to…

  • To fill out enrollment numbers, Ohio University turns to marketing

    23 Jan 2012 | 11:00 pm
    In recent years, college applications have been flooding Ohio University's admissions offices. Part of the reason could be a revamped marketing strategy that includes targeting out-of-state, transfer and international students, the Columbus Dispatch reports.The school broke its record with 14,000 applications three years ago, and has already shattered that benchmark this year, when there are still four months left in the application period, the newspaper notes.Craig Cornell, vice provost for Ohio University's enrollment management, told the news outlet that a much higher percentage of…

  • Indiana State Fair exhibit to market soybean industry

    22 Jan 2012 | 11:00 pm
    An exhibit that will open for the Indiana State Fair aims to show consumers - many of whom have no connection to agriculture - how Indiana farms work today, and will also provide some insight and exposure for the state's soybean growing industry, Hoosier Ag Today reports.Organizers said the building, a 6,000-square-foot glass barn, will allow visitors to see what happens on the farm and which tools are used when raising livestock, soybeans and corn. Money from the Indiana Corn Marketing Council and the soybean checkoff program will help make the $2.9 million project possible, the source…
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    New Breed of Advertisers

  • Pepperidge Farms and Fame-lust

    Sam Van Eman
    23 Jan 2012 | 2:03 pm
    by Sam Van Eman Transcript for this recording: Henri Nouwen once spent seven months in a Trappist monastery in an attempt to escape from his fame-lust; to find, as he put it, "a quiet stream underneath the fluctuating affirmations and rejections of my little world" (The Genesee Diary, 14). While in the monastery, Nouwen worked on their assembly line which produced 15,000 loaves of raisin bread (Monk's Bread) each week. Consider this journal entry about an observation he made: "Theodore found a little piece of metal between the thousands of raisins he pushed through the raisin washing machine.

  • Vocational Surfing: Will Someone Puhleeze Ride that Wave?

    Sam Van Eman
    13 Jan 2012 | 11:34 am
    by Sam Van Eman Transcript for this recording: Hey, it's Friday and you're either glad the work week is over or you're bummed it's coming to an end. My friend and stump-preaching vocation specialist, Byron Borger, refuses to eat at TGI Friday’s for theological reasons. Work was given to us before the fall of humankind, not after. So for that reason, despite the callouses, work is a good thing. And, honestly, because it has service and cultivation at its roots, work brings goodness into the mess that surrounds us. Byron may be onto something. This morning I came across a surfing video. It's…

  • Super Bowl Commercials and My Spiritual Tipping Point

    Sam Van Eman
    9 Jan 2012 | 12:25 pm
    by Sam Van Eman Transcript of this recording: It's early January and the perennial conversation about the Super Bowl game versus Super Bowl commercials has reached the living room already. Last night, after an overtime loss took the Steelers out of the running, a friend surrendered: "Well, there will always be the commercials." Even my seven-year old reminded me this week why she likes watching football: "I love the commercials, Daddy." Of course, behind-the-scenes talk began months ago. This year's 30-second spot line-up was sold out before Thanksgiving. At a record-high $3.5 million a piece…

  • Streetwalking in 2012

    Sam Van Eman
    4 Jan 2012 | 9:27 am
    by Sam Van Eman Transcript of this recording: Here's how it feels. I've come just around a city block corner onto 2012 Avenue and I'm thinking about both the last street and this one. The last one wasn't ugly or dark. It feels more like a friend's house with a decent dinner and pretty good company; the experience keeps me warm on the walk home. More of my mind is on the next street. I've just popped out of the New York City subway and turned the corner. I've got a meeting address in my pocket. Haven't been there, haven't met the people. But the city scape is alive and the meeting promises. I…

  • Jesus and Three Movies You’ve Never Watched at Christmas

    Sam Van Eman
    28 Dec 2011 | 9:32 am
    Image by Marko Milošević Several years ago, I pitched the idea of drawing names for Christmas in order to avoid the time- and bank-demanding reality of shopping for two dozen family members. Only one sibling joined me and we soon relented due to pushback. We tried again the following year. More on board, but still no go. Then it finally stuck and now it’s the norm. My sister and I fought our own desires to maintain tradition. What we proposed was taboo, even scandalous. Okay, I admit that all we did was save a little money, but it was hard! I want to tell you about three movie…
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    Notes From The Napkin

  • Crumbling Crabcakes are no more

    26 Jan 2012 | 4:27 pm
    Intimidated by the idea of preparing crabcakes? I’m about to give you a new lease on your crabcake cooking life! Chef Jon Bonnell gives a quick demonstration for keeping your crab cakes from crumbling:

  • It's a little Bitter and Sweet

    26 Jan 2012 | 10:43 am
    Valentine’s Day is right around the corner! There are typically two reactions to this holiday - bountiful joy for a special day to express the copious amount of love in your heart, or general disdain for those that express copious amounts of love. No need to worry, the Fort Worth Zoo has something for everyone! There are many elements to the Zoo’s Valentine’s campaign -  adoption packages, a Penguin Party, a Bitter Dinner and an opportunity to adopt a cockroach.  The bitter campaign is a unique approach to to this “holiday” because it allows the anti-Valentine’s population to…

  • Would you go dancing at FACEBOOK?

    20 Jan 2012 | 3:22 pm
    Would you go dancing at FACEBOOK?: No, that is not meant to be a trick question.  There really is a nighclub opening called FACEBOOK, but you’ll have to travel to the Brazilian Amazon if you want to check it out. I’m not sure sure how Facebook translates to social networking, but a a 30-year-old Brazilian entrepreneur seems to think the name alone will result in big success.  Brazil was recently named as the country with the fourth highest number of Facebook users, with some 35 million profiles, so maybe it will be a hit. One thing is for sure, Facebook has found its way into nearly…

  • Banana Gives Back

    19 Jan 2012 | 3:22 pm
    Banana Gives Back: Banana Republic has launched a new program called “Our Duty to You”.  The program is designed to help returning U.S. troops prepare for their next professional opportunity.  In addition to special in-store events and product discounts, Banana has launched a website dedicated to helping advise military personnel on dressing for success, resume writing tips and job leads.  Kudos to Banana for inserting themselves where it really matters.  I think I might just stop by my local Banana Republic this weekend and show my support through making a purchase of my own! -Erin…

  • An Unexpected Discovery

    17 Jan 2012 | 2:28 pm
    An Unexpected Discovery: It was very cool to discover the City Manager’s office mentioned Schaefer Advertising by name as part of the core redevelopment of Magnolia in this recent article “What’s the big idea? Fort Worth official has three” in the Fort Worth Business Press.  We’re so proud of our building and honored by the attention and awards. A huge thanks to the City Manager’s Office for the shout out and considering us an example of the Magnolia community. 
 
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    Promotional Products, Business Tips and Advertising Strategies

  • New Year Top-Selling Promotional Items—Market By Brand Insistence

    admin
    24 Jan 2012 | 6:08 am
    Promotional products that guarantee marketing success and help increase ROI are the ones that companies choose year after year for advertising campaigns. Why these products work each time is because they are effective as promotional tools. People recall the advertiser with them more than they do with other promotional products, and they retain these promotional giveaways. Promotional pens are top-selling promotional products that customers respond well to. Pens are high-utility business gifts. They are functional and offer an optimum print area for logos to be imprinted on. When you imprint…

  • They Got An Eye On You… Google Shows!

    admin
    13 Jan 2012 | 5:25 am
    If you are on the web, or even off it, everyone’s got their eye on you! But don’t take our word for it! Ask the experts…ask papa Google himself! Past year search trends on Google are out and what they show is that your brand is constantly being judged and evaluated, praised and criticized. The world is watching you 24/7 and everything you do contributes to your brand image and perception. Your product, your website, your marketing, your brand, your interactions with your customers, with your employees—it’s all being observed and the opinions and reviews are being passed on to peers…

  • The Real Magnitude Of Walmart

    admin
    19 Dec 2011 | 2:03 am
    How much do you know about Walmart? We certainly didn’t know enough…that is until now! Very few know what a leviathan this largest retailer in the world really is. Check out some of the stats that blow your mind away: If we were to mark Walmart’s revenue as national GDP, it would be the 25th largest economy in the world! If all of Walmart’s stores were to be lined up side by side, all of Manhattan’s 880 million square feet would be covered! Walmart commands the second largest active military in the world!…that is if all of its 2,100,000 people are commissioned in the army!

  • Google Needs To Clean Up Its Attic To Avoid Becoming Another Microsoft

    admin
    12 Dec 2011 | 9:24 am
    How is Google like Microsoft? Both have one core business that they took and built ‘the empire’ upon. With Google it’s Google Search and for Microsoft, Windows is what has dominated the market. Goes without saying that these core products are immensely profitable, create great cash flow and contribute to the larger part of the revenue of their parent companies. However, beyond these core businesses the two global leviathans have something else in common, and that is what the late Steve Jobs advised Larry Page about. Steve cautioned Larry, “Figure out what Google wants to be when it…

  • Yahoo! Going…Going…Gone?

    admin
    12 Dec 2011 | 9:00 am
    Yahoo’s struggles to keep its head above the water might soon be the last it can make. The huge web presence it once commanded with a global audience allowed it to build a relatively profitable and growing business, but it could not sustain the magnificence for long. Now for some time several big boys like Microsoft and Silver Lake Partners have been eyeing Yahoo! In February 2008, Microsoft attempted to buy the US web giant for $44.6 billion, but Yahoo! rejected the even higher offer price of $33 per share. Along, with Silver Lake Partners and Microsoft, the Canada Pension Plan Investment…
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    Davis Advertising

  • CRM/Marketing Automation vs Traditional Marketing

    26 Jan 2012 | 9:28 am
    CRM. Marketing Automation. Campaigns. Analytics. Integrated.  Innovative.  There, did I drop enough buzzwords on you at once?For those wondering what I’m talking about, I’m talking about keeping track of your customers, and setting up marketing items that target your leads at specific timed intervals and after customer initiated events.  In other words,this is about communicating with your customers in a way so you remain relevant to them, and to offer them products or services when they need them.First, I’ll break down a couple of the words I listed above, for those that…

  • Media Buying Agencies Are Dead

    20 Jan 2012 | 1:24 pm
    According to an article in today’s Business Insider, the traditional media buying agency is dead.  Okay, so maybe that’s an overstatement, but we are glad to hear that the tides are changing back to a customer centric point of view, driven by poignant creative direction and an emphasis on relationships.  The savings that occur due to aggregated buying power are being eaten up by commissions, and due to elevated costs, there has been a decreased funding of quality content.  When the emphasis is on buying media at the lowest prices, the concerns typically shift to focusing…

  • Driving Through the Funnel - Landing Pages

    10 Jan 2012 | 9:36 am
    We’ve made mention of building landing pages on several occasions.   As a quick reminder, a landing page is simply a separate web page that customers are directed to in order to complete a contact form in exchange for additional information or savings.  Today, we discuss the key factors that make landing pages successful, and how to quickly create them.As far as design elements go, your primary branding message needs to carry through.  I recently loaded a landing page that looked completely different from the traditional website, and I thought I was in the wrong place.

  • The Power of Texting

    6 Jan 2012 | 11:20 am
    Smartphone users hear a lot of different rings, beeps, blips, etc. There’s Facebook, Twitter, LinkedIn, personal email(s), work email(s), texts, picture messaging, chat clients, app alerts,the list goes on and on. And there’s phone calls, less we forget the prime use of the device... That means these wonderful devices are alerting the user a lot, and it is up to the user to define a hierarchy of the order of importance for each type of notification. Imagine each different type of alert had a completely different sound. Which, out of all of these, would you think ranks highest with most…

  • Are you in Engineering or Marketing?

    27 Dec 2011 | 2:13 pm
    How well do you know your product? Can you describe in perfect technical detail the full operation of your product, and can you provide the complete history of both your company and your product? Could you write the definitive book regarding every small change that has occurred over the lifespan of your company or product? If I wanted to find the absolute expert regarding your product, would your name come up first in a Google search, with your picture, and you smiling and waving?Congratulations, you are an engineer. If your name tag or business card says, “Marketing”, you may be in…
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    Advertisers

  • Curiosity killed my free time

    Sue
    14 Jan 2012 | 7:02 am
    Curiosity, at least in its form of Openness to Experience, is said to be one of the Big Five factors of human personality. I do wonder sometimes, though, how much of the time I while away chasing information is genuine curiosity and how much could be classified as some sort of morbid addiction. Years ago, I didn’t spend hours in the library poring over encyclopedias unless I had to, for an essay or an exam. Yet, these days, a substantial portion of my day is taken over by googling and Wikipedia-ing, chasing after useless facts and confirming half-lost memories. I do it because I can.

  • What’s your purple goldfish?

    drewmclellan
    11 Jan 2012 | 1:30 pm
    Get your free copy of Stan Phelp’s book! A few years ago, I met Stan Phelps, another marketing guy, online (I think he commented on my blog and we started chatting via email) and before I knew it — we were friends.  He was just dipping his toe into the blogging waters and I tried to be helpful along the way. Fast forward to today, January 11, 2012. Stan’s first book, What’s Your Purple Goldfish*, is being released today.  I’ve read it and know you’re going to love it.  Really love it. I’m also very humbled to say that Stan asked me to write the…

  • 5 questions to define your 2012 game plan

    drewmclellan
    30 Dec 2011 | 7:58 am
    Define your 2012 game plan Over the past month, I’ve been posing what I hope have been some head scratching, thought provoking questions to help you get ready for 2012. If you can answer these five questions — I think you’re going to have a solid foundation for your marketing efforts moving forward. In case you missed one, here are the five questions (with links to the whole post): What do you really sell? Who is your ideal customer? What’s the lifetime value of your customer? What’s your marketing foundation? What’s your legacy sentence? So — have…

  • Brand Success And Brand Aligned Employees

    ddaye
    21 Dec 2011 | 12:47 pm
    “Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck We are obsessed with being first-movers. In a world of constant creation and exchange, we long to be the first to develop a new technology, to introduce the latest fad, and to offer our opinion, especially when it is unsolicited. From birth, we are reared to believe that wisdom and satiety are reserved only for those men and birds who rise early. But as Bismarck reminds us, patience, too, can reap rewards. It allows us to observe and learn from others’ missteps. It also allows us to…

  • 2012 Trends Worth Watching

    drewmclellan
    15 Dec 2011 | 7:22 am
    For the past couple years, I’ve shared the results of the JWT annual year-end forecast of trends for the upcoming year.  In the past, we’ve seen predictions for the massive adoption of location based services ( 2010) and the coming of the Non Commitment Culture ( 2011) — both of which have come to be. So I was looking forward to their 2012 report and it did not disappoint.  I had a chance to ask Ann Mack, JWT’s Director of Trendspotting a few questions.  But before we get to her answers — check out their executive summary. (email subscribers, click here) Q.
 
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    The Instar Group

  • 5 Brands Renamed As To Tell You Everything

    admin
    27 Jan 2012 | 1:15 pm
    We recently read and enjoyed, “5 Movies Whose Titles Tell You Everything” by movie critic Christy Lemire. With it being an amusing read, we thought we would use the article as inspiration and spin the concept as a companion piece to go along with our Branding 101 series. If the premise of the article is to highlight a movie’s “brand name” that lays all its cards on the table and leaves little mystery as to what the movie is about, then we thought we would spin the concept into the business world and choose five corporate brand names whose identities do not tell…

  • Branding 101 – What is a Brand?

    admin
    23 Jan 2012 | 9:48 am
    Here at The InStar Group, we’ve spent a lot of time writing articles covering the wider spectrum of the Marketing world. Of all the topics, the one piece that we seem to discuss and undertake the most with our clients, is a company’s brand. So, we thought we’d take a step back and undertake a mutli-part series covering the elements that comprise a brand. Part 1 – What is a Brand? A brand, branding, or brand identity can be traced back to the Old Norse word “brandr”, which means “to burn”. While watermarks were used several hundreds of years ago,…

  • Advertising We Love – Staples and the Many Daves

    admin
    16 Jan 2012 | 6:01 am
    In what will be an ongoing series, we at The InStar Group thought it might be a good idea to draw attention to some of the current advertising that we feel deserves a little more credit than others. For this series, when a worthy candidate emerges, we will aim to do a brief call out to the advertising and explain to you why we feel it is better than others at the given time. Our candidates can be from any form of media, such as television, print, radio, internet, print, social, outdoor etc. We will only limit it to those executions we believe to be national and not local, as to not keep some…

  • Liz Claiborne Changes Name

    admin
    4 Jan 2012 | 11:03 am
    Liz Claiborne has been going through some aggressive changes lately, and today, as part of their ongoing “make over”, they have officially announced their new name: Fifth & Pacific Cos. While we won’t go into the history and recent issues with the Liz Claiborne brand, we do have some thoughts on the brand name. Our first reaction is that we really like it. When you look at the fashion brands peppered throughout your local mall, whether they be stand alone stores or labels hanging on the countless racks at the department stores, there’s one over arching theme that…

  • When Hollywood Influences Madison Avenue

    admin
    12 Dec 2011 | 9:28 am
    We all know that Hollywood movies influence pop culture. From the way we speak to the way we dress, the hobbies we pick up and even the people we fall in love with. But what about when Hollywood influences Madison Avenue? It’s been happening since the first time commercials started to air. While the list would be too long and too cumbersome to detail, two recent commercials are clearly taken from iconic movies. The first commercial is from the new HTC Rezound, featuring Beats Audio. As the young man walks through city streets, the pieces around him begin to explode to the beat of the…
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    The White Paper Blog

  • Webinar Replay: How to Write White Papers

    Mitt Ray
    26 Jan 2012 | 8:45 pm
    Tweet  Today I, Mitt Ray co-hosted a webinar with Carol Tice at the Freelance Writers Den. The webinar titled “How to Write White Papers,” covers everything you need to know about what white papers are, how do companies use them, how to write them, how to get work as a white paper writer, etc. You will also find information about my new book White Paper Marketing in the webinar. There’s also a surprise waiting for you at the end of the webinar. You can take a look at the slides below and listen to the audio along with the slides. You could also download them. If you…

  • Webinar – How to Write White Papers

    Mitt Ray
    24 Jan 2012 | 7:39 pm
    Tweet  On Thursday, the 26th of January, 12 PM Pacific Time, I will be co-hosting the webinar How to Write White Papers at the Freelance Writers Den, with Carol Tice. This one hour webinar will cover everything you need to know about how to write white papers. It will first start off with a 15 to 20 minute presentation where I will explain the basics about writing white papers after that there will be a 45 minute session where I will answer all your questions. If you’re interested in taking part you need to either be a member of the freelance writers den or you can buy the webinar…

  • 3 Ways to Improve Your White Paper Writing Skills

    Mitt Ray
    17 Jan 2012 | 4:57 pm
    Tweet  Getting good at writing white papers, doesn’t happen automatically. You need to make an extra effort to learn how to write good white papers. Once you make an effort to learn how to write good white papers and write them on a regular basis writing good white paper will come to you automatically. You will automatically learn what questions you’re supposed to ask, the content you’re supposed to read and the content you’re supposed to include in the white paper. If you follow the 3 tips below you should see an improvement in your white paper writing skills:- 1. Read about…

  • What is The Similarity Between a White Paper and a Good Salesman?

    Mitt Ray
    12 Jan 2012 | 5:31 am
    Tweet  Who would you prefer doing business with? A salesman who starts talking about his business right away and starts asking you to buy his products or a salesman who talks to you about your interests and needs for 20 to 30 minutes and then sells you his products. I am sure you would prefer the second one who sells you his product only after he’s helped you and made you feel special. A white paper is like a good salesman… A white paper is just like a good sales man. Unlike regular direct marketing materials like website copy, landing pages, brochures; which directly sell…

  • How to Get Good at Technical Writing

    Mitt Ray
    9 Jan 2012 | 10:13 pm
    Tweet  Would you like to become a technical writer? Would you like to know how to improve your skills in technical writing? As I am a white paper writer, I have written scores of technical white papers and content on topics like cloud computing, CRM, IT healthcare, content management, security software, etc. Most of my work is on technical subjects. As a white paper writer it’s necessary to be good at technical writing as white papers are regularly required by companies that sell expensive technical products. The tips below should help you improve your technical writing skills, whether…
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    The Star Group Blog

  • QR Codes Aren’t Sweet Without Strategy

    Jessica Doban
    27 Jan 2012 | 12:00 pm
    QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers.   read more

  • Recovering Economy Drives Nonprofits To Reclaim Their Brands

    Dawn Mills
    23 Jan 2012 | 1:11 pm
    Nonprofits that have survived through the rough economy may be facing an uphill branding battle even while people begin returning to their former levels of charitable giving. The right messaging and marketing strategies could make all the difference in how smoothly the crest of that hill is reached.   read more

  • Can A Parking Authority Blog Drive Home The Right Message?

    Jennifer Bilotta
    17 Jan 2012 | 10:29 am
    One of the golden rules of social media marketing is adapting to the tone and conversation style of your intended audience. It's important to promote a two-way conversation rather than a one-way message delivery system, interacting with the intended community. But should this apply to official city government entities as well? read more

  • The Struggle To Engage Across Multiple Channels Rages On

    steveo
    11 Jan 2012 | 10:35 am
    Call in multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels. read more

  • Santorum’s Google Bomb – A Lesson In Digital Crisis 101

    Adam Leiter
    10 Jan 2012 | 1:23 pm
    What do businesses and brands have to learn from the Santorum/Savage “Google Problem”? Unwanted search results will always be alive online, and it takes an active approach to keep them managed as much as possible. With the right tactics, it’s possible to minimize reputational threats, but simply complaining about them will not find a resolution. read more
 
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    World in Motion

  • Takeoff to Bollywood with Finnair!

    World in Motion
    27 Jan 2012 | 8:00 am
    Ladies and gentlemen, what you have in front of you today is the largest show of emotion you will ever find from a Finn.  Believe me.  I'm from Finland!  Granted, I can't say I'm the most typical Finn, but Finns are known to be extremely serious, and don't really show emotion all that often.  Having said that, I'm extremely surprised by this video from Finnair.  The crew must have downed a bottle of Finlandia the night before to take part in this in-flight dance to Delhi to celebrate India's Republic Day on January 26th. The video quality could have been a touch…

  • STA Travel Australia "Move"

    World in Motion
    16 Jan 2012 | 7:30 am
    This commercial for STA Travel, titled "MOVE", is part of a campaign called "I Want To Know."  At first glance, it resembled the Levi's commercial where the guy walked across America.  Sort of the same concept, but STA travel tweaked it a bit.   STA travel came out with three headings titled 'Move', 'Eat', 'Learn', and took footage from a 6 week trip and condensed to 1 minute.  The one I have for you today (my personal favorite) is for the heading 'Move'.  Everything seems to work in unison, and I really enjoyed how it was put together with the music. ~Until Next…

  • This week's drinking and driving specials

    World in Motion
    12 Jan 2012 | 7:00 am
    I guess I didn't get around to posting during the holidays, but that's understandable right?  Luckily, what I have for you this morning is an ad I came across during my trip to London.  Cleverly designed to mimic a typical pub advert, this ad highlights the realities of drinking and driving.  Oddly enough, I feel like this was particularly effective because you didn't expect it.  Here I was thinking I was reading some actual drink specials, when all of a sudden I realized it was a public service announcement.  I thought this was particularly well done.  Sometimes…

  • Skateboarder Rob Dyrdek kick-flips Chevy Sonic for ad

    World in Motion
    20 Dec 2011 | 8:53 am
    Source: AUTOWEEK I won't take too much of your time this morning, I'm actually leaving for London this afternoon!  (Pretty pumped about that)  Having said that, posting will be quite sparse as I'll be busy doing other things, but I hope to put something up!  The post I have for you this morning though, will certainly not disappoint. Rob Dyrdek, a professional skateboarder and MTV star, embarked on one of the craziest stunts to date.  Combining both his driving and skateboarding skills, Rob performed a KICK FLIP with his Chevy Sonic.  For those of you that aren't…

  • Would you play video games at the urinal?

    World in Motion
    16 Dec 2011 | 11:26 am
    Source: SmartPlanet You can count on the Brits for everything these days can't you?  Captive Media, a tech start-up based in the U.K., have turned a regular urinal into a full functioning game console.  Just when you thought you couldn't make going to the bathroom anymore fun, this innovative concept allows you to literally piss and play.   With a variety of games to choose from, the most dangerous (as seen by the video) is appropriately titled "On the Piste." The game allows users ski down a mountain and have their turns dictated by peeing left, and right.  (Don't expect…
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    Only Dead Fish

  • Media = Maths + Magic

    neilperkin
    25 Jan 2012 | 12:56 pm
    Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media. The maths bit of this referred to the kind of automated trading platforms and exchanges (like DSPs) that are becoming increasingly prevalent in traded digital media, and the magic referred to an approach driven by creativity that seeks to bring people in to fun/interesting/entertaining…

  • Reinventing Libraries

    neilperkin
    23 Jan 2012 | 2:59 pm
    According to the 2010/11 Taking Part survey published by the Dept of Culture, Media & Sport the proportion of adults in the UK who visited a public library in the past year fell from 48.2% in 2005/6 to just 39.4% in 2009/10. At that rate of decline in less than two decades nobody will be visiting libaries. This upsets me. I remember weekly childhood visits to my local library, gathering up another small pile of books to take home. Those visits were full of anticipation. I can remember the almost overwhelming sense of wonder when I first walked into the Library at the sheer number and…

  • Shut Down Or Restart?

    neilperkin
    22 Jan 2012 | 3:55 am
    Regular readers will know my views about the need to completely reinvent the ICT (Information and Communication Technology) curriculum in schools. Having written a few pieces on the subject I was invited along last week to an interesting meeting of representatives from industry and education (including Google, Microsoft, Rewired State, Nesta, BETT, the IPA and UKIE) who have come together to structure a response to the government-sponsored Next Gen report which called for a radical revamp of the tech curriculum. The good news is that there seems to be real consensus about the need for…

  • What Is Competitive Advantage?

    neilperkin
    19 Jan 2012 | 3:47 pm
    Terminology like competitive advantage, differentiation and value creation tend to get overused in businesses. This HBR piece on the work of Michael Porter from Joan Margretta who worked with him for almost 20 years succinctly captures how often such terms are misappropriated ("Competitive advantage, for example, is often used to mean 'anything we think we're good at'. Any plan or program is called a strategy. Managers confuse differentiation with being different…most companies think they have a strategy when they don't"). It pulls together a list of Porter insights that are so pithy I'm…

  • Stop SOPA And PIPA

    neilperkin
    18 Jan 2012 | 3:09 am
    It's a day of many voices of protest across the web (even on the Google homepage), but I didn't want to post about anything else today. I don't believe that censoring the web is the right thing to do and I don't believe SOPA and PIPA are the right way to end piracy. So for what it's worth I'm adding my voice to the many calls to vote no. If you are one of my US based readers, please consider signing the online petition.
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    The Melamed Riley Blog

  • Nothing rivals a great rivalry.

    Rick
    26 Jan 2012 | 8:00 am
    I went back to my alma mater on January 21 to watch the Ohio University men’s basketball team take on its nemesis visiting from Miami University. Looking around at the impressive green-and-white clad crowd that nearly filled the 13,000-some seats of the Convo, I couldn’t help wonder how this rivalry ever got started — and how it became so heated. I did a tiny bit of digging, but couldn’t really find an answer. And, actually, it doesn’t really matter. I think they simply develop. You just have to have that one team you love to hate. And that’s great. It makes it a lot more fun for…

  • CW takes extreme to new extreme.

    Stephanie
    24 Jan 2012 | 7:00 am
    The CW, typically known for shows about models, vampires, troubled teenagers and troubled teen vampire models will be venturing into the realm of “extreme” game shows this summer. With the recent success of oddball physical challenge shows like Wipeout, one cannot blame them for trying. But can they come up with something fresh? Well, no. Actually, the network plans to revamp the age-old parlor game of musical chairs — taken to the extreme. Contestants will have to go through physically-demanding obstacles to claim a chair before the music (provided by a live band) stops. While the…

  • The Melamed Riley Twitter Top Ten List!

    Rachel
    23 Jan 2012 | 8:50 am

  • Game changers.

    Bill
    19 Jan 2012 | 7:00 am
    I spent last week at the Paradise Point Resort & Spa in San Diego with our client, FMC Professional Solutions, at their National Business Meeting. It was a tremendous week full of celebrating the successes of 2011 and planning for 2012 and beyond. There were a number of guest speakers throughout the week who each enlightened us all in their own unique ways. One particular speaker mentioned “game changers,” and he wasn’t talking about an interception run back for a touchdown during an NFL playoff game that turned the game in one team’s favor. The speaker was talking about product…

  • What the job demanded.

    Joseph
    17 Jan 2012 | 7:00 am
    In September, I mentioned that Rick and I had traveled to Minneapolis to work with photographer Jim Gallop on a very exciting client shoot. The client, DAP Products, was about to unveil its newly unified series of sealants and adhesives – known as the DAP Spec Line. Its tagline, “What the Job Demands,” speaks to how the products are uniquely named to match the various spec standards required across the construction industry. The DAP® DYNAFLEX™ 920 offering, for instance, is named for the ASTM C920 spec the product meets or exceeds with regard to installing siding. Each ad…
 
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    Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • What’s Your Brand’s Purpose? A Chat with Eduardo Conrado, SVP and CMO, Motorola Solutions

    Kevin Howarth
    27 Jan 2012 | 8:18 am
    At its most recent Sunset Keynote Event, BMA Atlanta featured Eduardo Conrado, SVP and CMO at Motorola Solutions. Conrado discussed how business-to-business marketing must evolve in the coming years to meet changing customer needs. His talk focused on how companies—having clearly defined their purpose—can implement a customer-centric marketing approach. Nebo had the opportunity to partner with BMA Atlanta and conduct a short Q&A with Conrado before the event. Customer-centric marketing sounds obvious on the surface. Why is this such an important theme for you? B2B brands often forget…

  • We Don’t Cry Over Spoiled Milk. We Hit It With a Baseball Bat.

    Ken Hammond
    24 Jan 2012 | 9:01 am
    We recently found some spoiled milk in our Nebo fridge. We decided to hit it with a baseball bat. At some companies, this would be called “team building.” We prefer to call it what it really is. Fun. Enjoy.  

  • SOPA Protests Across the Web

    Kevin Howarth
    18 Jan 2012 | 3:59 pm
    SOPA (the Stop Online Piracy Act) is an anti-piracy bill that was introduced by Congress on October 26, 2011. Since then, the act has garnered stiff opposition from some of the Internet’s biggest companies – from Google to Wikipedia. While trying to tackle the issue of copyright infringement, many companies and people fear that the act is overreaching. Based on the current language of the act, any website could commit a simple act of copyright violation (even an innocent one) and have their website shut down, advertising pulled, and financial transactions frozen – without…

  • The Hidden Costs of Outsourcing Development

    Adam Harrell
    12 Jan 2012 | 10:09 am
    Companies today are faced with two choices when deciding how to handle application development. You can outsource and save money, or you can keep development in-house and build competency. Our belief is simple. Companies should never outsource core competencies. Our expertise in building custom content management systems and applications for clients was a differentiator for us in the early days of Nebo and helped us achieve success. This wouldn’t have been possible with an outsourced development team. An outsourced team would have never proposed that we build a custom CMS platform, or…

  • How To Get The Best Work From An Agency

    Damon Borozny
    10 Jan 2012 | 2:25 pm
    (Photo via PDXdj) While we always hope for the best, sometimes agency-client relationships become like angry drivers encountering each other on the road. We’ve all done it. We judge other drivers – verbally, under our breath, or even with unique hand gestures. From afar, it’s obvious what other drivers should be doing and it pisses us off when they cut us off or drive too slow. However, we become impatient jerks in the process. Maybe the other driver is late for an appointment. Maybe they just got fired. Maybe they have to go to the bathroom. Whatever it is, they are driving that…
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    THE MLM ATTORNEY

  • Google Plus, ViSalus Growth and Direct Selling Edge

    Kevin Thompson
    23 Jan 2012 | 8:23 am
    In the video, I talk about three exciting things: Google Plus, ViSalus’s stellar growth and the Direct Selling Edge conference. Google Plus It’s an amazing platform, period.  If you’re not on it, I strongly encourage you to create a profile and get started.  If you’re on it, scroll over to the top right corner and add the MLM Attorney + Page to one of your circles.  The main reasons why I think it’s amazing: first, it’s driven more by “what you’re into,” not “who you know.”  There’s a strong difference and if you…

  • ViSalus Sales Increase Seven-Fold, Raises the Tide

    Kevin Thompson
    16 Jan 2012 | 9:31 pm
    The 4-minute mile was impossible...until Roger did it. The rising tide raises all ships. MLM company, ViSalus recently announced a seven-fold increase in sales from 2011!  They must not have heard the news about the sour economy.  They grew from a solid $34 Million in 2010 to a stellar $231 Million in 2011.  This sort of growth is fantastic for the network marketing industry in general.  Regardless if they’re a competing business, their success matters for multiple reasons.   Increased Visibility First, as the heading suggests, their success increases the visibility of the network…

  • Grace vs. Law: challenges faced by MLM companies when correcting distributor behavior

    Kevin Thompson
    5 Jan 2012 | 11:42 pm
    I wrote the article for the Obtainer Magazine last year.  The Obtainer is an international magazine dedicated to writing about the direct sales industry.  The article was well received by their readers and it’s now included below for your enjoyment and education.  How should a MLM company go about disciplining a distributor? Read below to find out! “Trent “Never Say Never!” Jackson has been an outstanding distributor for several years for a wellness MLM called “Mind Your Business.”  He’s built a $2,000 per month income, he’s diligent,…

  • Distributor Spotlight – Eric Caprarese

    Kevin Thompson
    29 Dec 2011 | 11:58 pm
    I have the distinct pleasure of introducing Eric Caprarese (pronounced “Cap-ah-reese”). Eric is an established, full-time networker and he enjoys many of the blessings this great industry provides. He’s been involved in networking for over 20 years! When I first met Eric over a year ago, I was immediately struck by his commitment to operating his business with transparency and integrity. Despite achieving top leadership ranks in the industry, he’s never taken a special deal from a company (which is very impressive). In the interview, we discuss the following:…

  • Merry Christmas and Happy New Years!

    Kevin Thompson
    23 Dec 2011 | 10:00 am
    I wanted to take a moment and thank YOU.  I really appreciate you investing your time by visiting this site.  It means a lot.  I sincerely want to wish you and your family a very Merry Christmas and a Happy New Years.  Enjoy the holiday cheer, eat some good food, sip on some good wine and kiss your loved ones.  Life is wonderful and I’ve been immensely blessed with great friends and colleagues in the network marketing industry. Enjoy this holiday picture of my wonderful kids: Luke, Siena Rose and Samantha. Take care.
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    PROFESSORADMAN.COM

  • Tell Your Story At Your Film Festival.

    Clifton Simmons
    27 Jan 2012 | 8:00 am
    Speaking of contests (see my last post)... YouTube is putting on one of the more interesting filmmaker contests I've seen in a while – Your Film Festival. I say that because it's such a natural progression for them. So before you upload your next cat dancing video, check this out.: 15 minutes to tell a story. Millions of people to watch it. $500,000 to make a new one for the world to see. This is Your Film Festival. You have until March 31st to submit a short, story-driven video. There's no entry fee. It can be any format - short film, web-series episode, TV pilot - and any genre. We are in…

  • How Come They Can Make Super Bowl Ads?

    Clifton Simmons
    25 Jan 2012 | 11:30 am
    Filmmaker Zack Borst recently won the Chevrole Route66 competition and this spot will air during Super Bowl XLVI. I'm all for talented people finding their big break through crowdsourcing contests. In fact, I was involved in Super Bowl ad contests way back when I was writing for Chevy. My only issue with make-a-commercial contests is that, although some spots have been entertaining, none have been super Super Bowl commercials. I like the premise of this spot, but the casting is off for me. For a high school grad, the lead actor looks almost as old as his parents. Plus, his excitement level…

  • Female CDs Gather For Upcoming Conference.

    Clifton Simmons
    23 Jan 2012 | 7:13 am
    Look for an upcoming event for female creative directors – The 3% Conference. No date or venue has been set, but you can register for future email announcements. I hope it's not an event exclusive to female CDs. It could be inspiring for many to hear from the leaders who will participate at this gathering.Throughout my entire career, most of my creative directors have been women. So I speak from personal experience. Interested? Sign up for more info here.Clifton Simmons Copyright 2011

  • My Kodak Moment.

    Clifton Simmons
    20 Jan 2012 | 10:27 am
    I was concerned to hear Kodak filed for Chapter 11. Of course they aren't dead, just struggling to find a place in the digital world. According to a Bloomberg article, "Bankruptcy allows sales of the photography divisions and patents Chief Executive Officer Antonio Perez wants to jettison to pay off legacy employee benefits and creditors, as he focuses Kodak on faster, flexible commercial and consumer digital printers and the company’s superior ink."I'm an amateur photographer. I own a couple of small digital cameras, but old faithful is my 20+ year old Canon Rebel. I love B&W…

  • Social Media Week Is Coming.

    Clifton Simmons
    18 Jan 2012 | 11:56 am
    Various organizations have been trying to get some momentum behind a Social Media Week. There was one in June and September I recall. Maybe we're not yet consistent on the timing, but it doesn't mean another one is not worth checking out. This one is taking place globally. See what may be happening in your city. Clifton Simmons Copyright 2011
 
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    Applied Arts Wire

  • Prouk’s Picks

    Peter Giffen
    27 Jan 2012 | 6:38 am
    Applied Arts friend and advertising legend Gary Prouk, of Sebastian Consultancy, provides links that will help you kill time, avoid work and find inspiration and entertainment. What if . . .: Here Peter Stults reimagines familiar movies in posters, as if they came from another time and place. He explains: “A while back a friend of mine forwarded me a site, where artist Sean Hartter made posters of films that, title wise, we were familiar with, but there was a slight difference; they were remade as if they belonged to a different era or a different genre. The name of the movie was…

  • Kolody helps Johnny be good, with linked mobile-device game play

    Peter Giffen
    26 Jan 2012 | 12:56 pm
    Toronto-based digital creative agency Kolody, in partnership with Teletoon Canada, has created a new game play experience that is first ever to allow players to place multiple iOS devices side-by-side and play co-operatively as if using one screen. Roller Johnny is based on the popular Johnny Test animated franchise. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to…

  • Singing dogs and cars seek to serenade their way into consumer hearts

    Peter Giffen
    26 Jan 2012 | 7:48 am
    First we had dogs barking the Star Wars theme for VW, and now we have them woofing “Happy Birthday,” as part of an overhaul of a canine social networking site. Founded in 2007 by Alexandre Roche and his father, Geoffrey Roche (of Lowe Roche fame), the Dogbook Facebook app apparently has 3.5 million users worldwide and has been featured on ABC World News, The Wall Street Journal, The New York Times and the BBC. The duo has also launched popular sister sites Catbook, Horsebook and My Babybook. The all-new design offers dog lovers a 300 per cent larger profile picture, bigger news…

  • Burton Kramer film in the works

    Peter Giffen
    25 Jan 2012 | 1:33 pm
    Apparently Vancouver designer Greg Durrell is making a film about Burton Kramer, the veteran Toronto artist, educator and designer, famous for the identities he did for clients such as the CBC, the Royal Ontario Museum and North American Life. Last year, Durell edited and designed the 186-page Burton Kramer Identities, a book devoted to Kramer’s impressive 50-year career. If the clip from the film, due to be completed this spring, is any gauge, the production will capture the 80-year-old design icon’s outspoken persona.

  • One Minute Portfolio Visit

    Peter Giffen
    25 Jan 2012 | 5:58 am
    This “One Minute Portfolio Visit” video comes from Trevor Jansen, a Vancouver photographer who shoots “people from every walk of life – celebrities and politicians, musicians and Olympians, CEOs and factory workers –  for various publications around the world.” Jansen also runs a local culture blog, Vancouver Versus Vancouver.  
 
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    TV, Video and Radio Production Blog | JMS Group

  • Why Are Storyboards Important?

    Luke Witcomb
    26 Jan 2012 | 9:01 am
    If you’ve ever watched the ‘Special Features’ disc accompanying any big feature film you’ll be familiar with seeing the director animatedly guiding the production team through beautifully illustrated storyboards of his or her vision of all the sequences in the movie; and as the simplest way of all to draft a production concept they’re an equally important tool in shorter productions like television commercials. Storyboards aren’t just pretty pictures to flatter a director’s ego, they’re a very useful tool to kick off a production and to keep it…

  • The Piano

    Carl Goss
    19 Jan 2012 | 7:37 am
    Beethoven said of the piano “To play it without passion is inexcusable!” That’s why we rarely have to excuse our very own, very passionate pianist, Andi. We do however often excuse him leaving his studio door open, as the many merry melodies that waft down the corridor make a splendid soundtrack to the working day. Earlier in the year Andi began a project to create an album of music celebrating the instrument he loves, the piano, and we have decided to make this music available free for use on television and radio commercials. Andi writes ‘Music is one of the greatest gifts we…

  • JMS Tinkles The Ivories For FREE

    Carl Goss
    19 Jan 2012 | 7:37 am
    Yes if you’re looking for a simple, moving, memorable or quirky piano piece to add atmosphere to your latest commercial – you can have it, on us!!!Every day at JMS our writers and producers invest a good deal of time sourcing just the right music track for each and every production, and we’re totally aware of the recent trend towards simplicity in instrumentation, and in particular, the use of solo piano. In TV Commercials from Lloyds TSB to Hyundai, from the Fiat Punto to Apple’s ipad2, the piano has been the instrument of choice to conjure up just the right contemporary mood. In…

  • The Secrets Of A Successful Radio Commercial

    Tim Mountford
    10 Jan 2012 | 5:29 am
    1. A successful commercial has focusWhat can you do in ten seconds? What can you do in twenty seconds? What can you do in thirty seconds? Well, rather a lot actually, just so long as you don’t overstretch yourself!Less is more.Simple is always better.One idea per commercial.These are rules we trot out again and again because these rules make the best radio!Want to target trade customers and domestic customers? Then create two separate commercials. That way you can split the information and give a stronger emphasis than you’d be able to achieve in a single commercial.Want to push the…

  • The Rush For Great Radio

    John Mountford
    5 Jan 2012 | 8:44 am
    2012 has started with a stampede of new radio advertisers! It’s as if a gigantic cork has been pulled out of a bottle somewhere – whether by our blog (seen, re-tweeted and commented on throughout the industry) by SEO or just by word of mouth – anyway the resulting gush of enquiries has surprised us.Not, it seems, that radio itself is witnessing a massive resurgence – more that agencies and individual clients have been surfing the web for cost-effective New Year radio deals.  And most of them are overjoyed they found JMS. Let’s examine a few of the questions we’ve had so far.“DO…
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    Campaign Planning

  • A New Way To See Great Work

    John Drake
    22 Jan 2012 | 6:43 pm
    Longtime readers of Campaign Planning probably recall a day when there would be "Great Work" posts--one long entry with 15 or so features of work done over the last month. I don't write those as often now but every morning...

  • Choosing a Brand Name

    John Drake
    15 Jan 2012 | 5:18 pm
    At social events everyone has a rather difficult time remembering names. Some are better at it than others, but overall it's challenging for people. One study done on the subject reported that people who had to study biographies remembered the...

  • What "Like" Means

    John Drake
    9 Jan 2012 | 9:52 am
    Studies show a perception gap exists between consumers and companies.

  • Final Holiday Retail Sales Figures

    John Drake
    2 Jan 2012 | 9:46 pm
    The 2011 holiday shopping season turned out to be a solid one for retailers. But it was a strange and bumpy ride to get there... Black Friday started things off well but December sales were weak up until closer to...

  • Create and Be Merry

    John Drake
    21 Dec 2011 | 9:29 am
    Drake Cooper "Be Merry" from Drake Cooper on Vimeo. A little holiday cheer from Drake Cooper. Enjoy.
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    Agency Killers

  • BrandCrowd

    AdminAK
    24 Jan 2012 | 12:29 am
    www.brandcrowd.com Their Service Description: Thousands of ready-made logo designs for purchase for you today. Our Impression: BrandCrowd is the portal to the secondary market that crowdsourcing has created – unused logos in abundance. Brandstack, the site’s previous name, was recently bought by Australia’s venture-backed DesignCrowd, while the site struggled to stay in business after proclaimed credit card fraud. So now BrandCrowd continues where Brandstack left off, by selling existing designs and “brands” to anyone who has no idea what to call his/her business…

  • quirky

    AdminAK
    4 Dec 2011 | 8:43 pm
    http://www.quirky.com/ Their Service Description: The easiest way to bring your product ideas to life. Our Impression: Well, Quirky is not an ad agency killer. The reason it fits this blog however, is that even the most traditional agencies pursue to work with clients as upstream as possible – all the way up to product innovation. In fact there’s an increasing number of clients and their agencies reaching equity agreements for brand/product related ideas, rather than retainer or fee-based compensation of straight up marketing services. If Quirky decides to target brands with their…

  • hatchwise

    AdminAK
    27 Nov 2011 | 10:25 pm
    http://hatchwise.com/ Their service description: Getting your logo, website, brochure or pretty much any other graphic design or writing project done is easy. Our Impression: Formerly known as eLogo Contest, hatchwise has been around since April 2008. Over 10,000 creatives have serviced close to half a million contests. Currently there are 46 live briefs, so it seems hatchwise is doing just fine. What’s a bit misleading is their just $29 dollar per custom design headline, but what it really means, is simply the idea that if a customer is unhappy with the logos, which start at $100, the…

  • chaordix

    AdminAK
    4 Nov 2011 | 10:45 pm
    http://www.chaordix.com Their Service Description: Chaordix is a market intelligence solution provider helping the world’s leading companies and organizations to gain business insight and competitive advantage through the power of crowdsourcing. Our Impression: It seems that Chaordix’s Crowd Intelligence approach lets companies go beyond research to also co-create new products and services, clarify the opportunity / competitive landscape and map out the best launch strategy. A nice service package, so it comes at no surprise that Chaordix has established itself rather well… and…

  • mofilm

    AdminAK
    25 Oct 2011 | 10:51 pm
    http://www.mofilm.com/ Their Service Description: Inspiring filmmakers create videos for big brands and social causes. Our revolutionary new process is transforming the video creation industry by connecting brands more directly with film-makers and eliminating multiple layers of beauracracy and administration which waters down creativity and inflates costs in traditional processes. Our Impression:  A very interesting concept. Most other crowdsourcing businesses simply connect clients with creators, but mofilm wraps its idea around existing film festivals for added exposure. Winning directors…
 
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    About.com Advertising

  • The 27-Minute Saul Bass Pitch for the Redesign of the Bell System Logo

    27 Jan 2012 | 11:24 am
    If only more people were as passionate about their work. And did they realize how lucky they were to have Saul Bass anywhere near their logo redesign project? For more on advertising history, check out these articles:...Read Full Post

  • An Oldie But Goldie - Helvetica (2007)

    25 Jan 2012 | 6:40 am
    If you haven't seen the movie Helvetica, you should rectify this immediately. It's a fascinating look at the birth and life of a typeface that is loved by most (and hated by a select few). Check out the review here, then find a copy and enjoy it.

  • Bill Bernbach's Resignation Letter.

    23 Jan 2012 | 1:00 pm
    Read it. Be inspired. Read it again. When he wrote this, he was just 36 years old. He left to form Doyle Dane Bernbach, and created the greatest advertising agency of the last half-century. He also created some of the best ads ever produced. He was, in no uncertain terms, an advertising legend. And this was his biggest lesson - "the most powerful element in advertising is truth." Read more about Bill Bernbach right here....Read Full Post

  • Do As a Challenger Brand Would Do.

    23 Jan 2012 | 6:37 am
    A recent article I wrote on three great challenger brands should tell you everything you need to know about the "David and Goliath" strategy. If you're a small brand, you have less money and less media muscle. BUT, you are nimble, you can take bigger risks and once you have engaged the competition, they start spending their money to advertise your name. It's always a win-win.

  • The SOPA/PIPA Blackout Is Today. Here's Why...

    18 Jan 2012 | 6:44 am
    Screen Grab Via Vimeo SOPA and PIPA could destroy the Internet as we know it. There are hundreds of article out there explaining it, including this one, but this video makes ...Read Full Post
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    HRB

  • Get the Story Behind Our Recent Rebrand

    Steve Erickson
    12 Jan 2012 | 12:57 pm
    View “A New Brand Story” on ScribdRelated posts:What’s your story?HRB Recognized in Press-Citizen Story on College SlogansYour Brand is an Iceberg. Why Graphic Design is Important to Your Brand.

  • The New Year is Here!

    HRB Advertising Agency
    6 Jan 2012 | 2:39 pm
    We want to wish everyone a Happy New Year! To kick off 2012, we want to share some of our favorite apps that we think you might like, too. You might even say that these are our favorite apps of 2011!We’d love it if you’d let us know if we’re missing something that you think everyone, or at least those with similar interests, should be using that didn’t make it onto our list.   It might have a chance at making the 2012 list!View the full list of our favorite apps!Related posts:New Year, New You: How to Avoid the Biggest Marketing Mistakes of 2010HRB Nominated for The…

  • New paradigm = New brand.

    Steve Erickson
    21 Dec 2011 | 5:46 pm
    It’s a well known yet seldom followed saying – “Practice what you preach.”  But when we considered the prospect of rebranding HRB, we knew we had to follow ourselves the same advice we preach to our clients … that the most objective and ultimately most valuable branding efforts are done with the direction of an experienced outside advisor. You can’t read the label from inside the bottle, right?After over 15 years with the same “label,” a logo we affectionately call “Herb” because its three letters also resemble a face, it felt like the time was right to go through our…

  • In the Customer’s Shoes

    Jill Mast
    16 Dec 2011 | 11:18 am
    Getting a different perspective can provide additional insight into the matter. Photo credit: Roadtrip North of Salta: kaartje voor mn neefje by mansszatLet’s face it. We’re all consumers. We interact with hundreds if not thousands of brands each day. Each interaction we have, whether it’s with a customer service rep, a website or a product we are using for the first time, shapes our perception of the brand, our feelings of affinity or dislike, and our likelihood that we’re going to use that brand again.When we work with clients on building their brand, we start with customer…

  • Let’s Talk About Your Brand

    Jim Thebeau
    1 Dec 2011 | 12:24 pm
    Customers don’t buy on price alone.Ever selected a product that is more expensive compared to a similar one sitting right next to it? Ever wonder why you do that?It’s because you have got an emotional connection with the brand. It takes unique insights about your customers to build those kinds of brands. And, talented people who know how to utilize those insights.Because the purpose of a brand is to differentiate a company and its offerings, we use a proven proprietary process called the HRB BrandPlan™ to build strong brands. The process includes research, brand building,…
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    Elemental blog for social media, online PR and comms insight

  • How can understanding trends help with the economic recovery?

    Tim Gibbon
    26 Jan 2012 | 9:10 am
    <p>I&rsquo;m always interested in spotting trends , so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. If you&rsquo;re interested in global trends and being part of a community that discover all sorts of things, the Happy Spotting network might be is where it&rsquo;s at.</p><p>&nbsp;</p><p><strong>The Happy Spotting sign-up image</strong></p><p>Image of Happy Spotting from trendwatching.com sign-up page...</p>

  • Dachis Group unveils Social Performance Monitor for brands

    Tim Gibbon
    19 Jan 2012 | 7:58 am
    <p>We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest application , the Social Performance Monitor .</p><p>&nbsp;</p><p>The new release is the third tool from the social agency and also the first in which it seeks a subscription payment model for use. The Dachis Group&rsquo;s approach may be perceiv...</p>

  • Can The X Factor muster another number one?

    Tim Gibbon
    9 Jan 2012 | 10:38 am
    <p>UK X Factor 2011 winners Little Mix were beaten to the Christmas number one by the Military Wives Choir . The girl band the first group to win the X Factor couldn&rsquo;t have experienced stronger competition this year against Gareth Malone&rsquo;s Military Wives. The choir had been the bookies favourite in the weeks leading up to the Christmas number one.</p><p>&nbsp;</p><p>The X Factor logo<br />Military Wives, a choir formed fr...</p>

  • 'The evolution of Facebook features' and hello Facebook Timeline

    Tim Gibbon
    4 Jan 2012 | 9:47 am
    <p>In case you hadn&rsquo;t noticed, Facebook is undergoing some of its most significant changes in recent times, more notably its Timeline functionality Like it or not, Timeline is being rolled out to all users in the near future.</p><p>&nbsp;</p><p>Keeping this in mind, it&rsquo;s worth revisiting GroSocial, the social media marketing software company that has produced its &lsquo;The evolution of Facebook features&rsquo; infographic. The...</p>

  • Weight Watchers kicks off 2012 TV ad and social media campaign

    Tim Gibbon
    31 Dec 2011 | 9:43 pm
    <p>Weight Watchers UK kicks off its first TV and social media campaign of 2012, and the timing couldn't have been better as we see in the New Year. &nbsp;&nbsp;Marketing magazine reported the &pound;28 million video song campaign devised by Saatchi &amp; Saatchi in mid-December 2011, and the campaign has certainly started in earnest. &nbsp;Introduced to its wider audience with a&nbsp;press release distributed&nbsp;today at 00:01 GM...</p>
 
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    AD a glance

  • Stay hungry, stay foolish

    AD a glance
    27 Jan 2012 | 3:07 am
    Nice short movie about curiosity by Oneyearstudy.com and directed by Thompson Harell. From the moment we open our eyes it fuels our existence. We are on a mission to remind everyone to never lose your sense of curiosity or wonder. Steve Job's quote belongs in the range of this belief: stay hungry, stay foolish! I think this is quite a statement in our society where everything must be perfect. And we often tend to do the things in our lives without wondering and without daring to look at things like a child again. Long live learning!

  • 15 most amazing street art pictures of January

    AD a glance
    25 Jan 2012 | 8:15 am
    Again 15 fantastic pieces of great street art. Enjoy! More street art fun: Isaac CordalMost intriguing of 2011Top 15 of NovemberBig Bam Big Boom

  • We miss you!

    AD a glance
    25 Jan 2012 | 3:37 am
    I saw this short movie a while ago and saw it again recently and decided it need a place in my blog. Because it is some excellent piece of  art. It is directed by young talent Hanna Maria Heidrich and allready won loads of prices. Enjoy the power of movie. Nature calls!

  • Little people, with a message by Isaac Cordal

    AD a glance
    24 Jan 2012 | 9:53 am
    In the series of unconventional fantastic amazing street art and great photography, I selected these works of art by Isaac Cordal. What Isaac does is way different from the work of many other street artists. He uses dramatic zoom ins of quite regular parts of the streets, plays with the nature elements and puts in some little people. Isaac himself says: 'This project intends to catch the attention on our devalued relation with the nature through a critical look to the collateral effects of our evolution.' Make it easy for yourself and subscribe for RSS, e-mail or like the AD a glance Facebook…

  • A year of sun with Mr. Persol

    AD a glance
    24 Jan 2012 | 3:06 am
    Nice animation to promote Persol sunglasses. Not particularly astonishing advertising but nevertheless enjoyable and with quite a dosis 'coolness' in it. Enjoy Mr. Persols year with sun where we see him travelling from San Francisco's Golden Gate Bridge to New York to Italy, where the brand is originated. Created by UK Winkcreative. Make it easy for yourself and subscribe for RSS, e-mail or like the AD a glance Facebook page right next to this post >
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    Serchen Advertising Blog

  • Quick Guides: The rel=”NoFollow” attribute

    Robyn Smith
    26 Jan 2012 | 4:00 am
    What is the rel=”NoFollow” attribute? The rel=”NoFollow” attribute is a HTML attribute that can be applied to individual links so that none of the ‘link juice’ from the linking page is passed through. How is the rel=”NoFollow” attribute used? The rel=”NoFollow” attribute is used by adding it to the end of the link you do not wish to vouch for (example below). By adding the attribute to a link you are telling search engines that you cannot say that the content on the linked to page is of high quality and that you do not wish for your page to pass on any of its value, i.e.

  • 5 Tips to Increase your Twitter Followers for 2012

    Robyn Smith
    24 Jan 2012 | 4:00 am
    If you’re jumping on board with social media marketing for 2012 then Twitter.com will definitely be one of the sites you utilise. As of September 2011 Twitter has over 100 million active users from different countries and industries around the world and it’s not unreasonable to believe that some of them will be interested in what you have to say. If you either already have a Twitter account or are only just introducing Twitter to your business, the tips below will help you maximise your Twitter account and increase your Twitter followers for 2012. 1. Give and you shall receive You can’t…

  • Quick Guides: Page Titles & H1 Tags

    Robyn Smith
    19 Jan 2012 | 4:00 am
    What are Page Titles and H1 Tags? Page Titles are HTML tags that can be assigned to a sentence of text that defines the content on the page; the page title. Search engines look at them as a short description or introduction to a page in order to determine its content/theme. H(x) tags can also be seen as a kind of page title as they are used to add a header to specific bits of content within a given page. How are Page Titles and H1 Tags used? Page Titles appear in search engines, in a browsers title bar, in a pages source code, and also shows in snippets when the link to a page is pasted into…

  • Finding Influencers with Google+ Ripples

    Robyn Smith
    17 Jan 2012 | 4:00 am
    There’s no doubt that Google+ probably hasn’t had quite the impact that Google would have liked and has been faced with just as many criticisms as it has compliments. Of course, comparisons to Facebook and Twitter have been made and questions have been raised; is Google+ better? Is it a Facebook killer? Will it attract as any users? etc. But who says that Google+ as a whole needs to be better than Facebook? The two social networks are clearly aimed at separate audiences; Google+ to a more business orientated audience and Facebook to a more generalised ‘for the masses’ type audience.

  • Quick Guides: The Meta Description Tag

    Robyn Smith
    12 Jan 2012 | 4:00 am
    What is the Meta Description Tag? The meta description tag is a HTML attribute that can be individually assigned to each page on a website. They are readable by search engines and displayed in SERPs (search engine results pages) as snippets to describe the content or theme of that particular web page. How is the Meta Description Tag used? The meta description tag is used to describe the content or theme of a page, as mentioned above. The best way to view the meta description tag is as a sort of free advertisement when you happen to appear in SERPs. Although it isn’t crawled for keywords,…
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