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  • Who is Teddy Smith?

    Clever Ideas, Great Ads
    20 Oct 2014 | 5:12 pm
    Credits:Advertising Agency: CLM BBDO, FranceCreative Directors: Benjamin Marchal, Olivier Lefebvre, Matthieu Elkaim Art Directors: Clément Payen, Ronan CoursinAccount Manager: Louise RahmanTV Producer and Post-Production: Thomas LaurentProduction: Lazy Monster @ 24/7Director: Judas
  • Five Ways to Maximize ROI in the Consumer-First World

    Adweek : Advertising & Branding
    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • When Not Whacking Zombies, This TV Star Is Lurking on Reddit

    Adweek : Television
    19 Oct 2014 | 9:01 pm
    Specs Who Steven Yeun Age 30 Claim to fame Stars as Glenn Rhee on AMC’s The Walking Dead (Sundays, 9 p.m.) Base Los Angeles Twitter @steveyeun What’s the first information you consume in the morning? I turn on the computer and I’m probably on Reddit straight away. I’m a lurker. That’s what they call them, right? People that don’t post but they just read stuff? I really like the science subreddits, but typically I just go to the front page and let it tell me what the day is about. What are your go-to social media platforms? I use Instagram and Twitter. A…
  • Plant some marketing seeds

    Advertisers
    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically…
  • Bits Blog: Senator Calls on Comcast to Extend Net Neutrality Pledge

    NYT > Media
    By EDWARD WYATT
    21 Oct 2014 | 5:15 am
    Senator Patrick Leahy, the Vermont Democrat, called on Comcast to commit to never allow so-called fast lanes on its network.
 
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    Tim Nudd
    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    Christopher Heine
    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    AOL
    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    David Griner
    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    Tim Nudd
    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
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    Adrants

  • What Can Social Media Marketers and Brand Managers Stand to Gain from Employee Advocacy?

    20 Oct 2014 | 9:42 am
    Social media marketers and brand managers alike have the same problem: how can they make their brand's story stand out in today's noisy, always-on, social world? Let's face it, not every ad campaign goes viral and -- even more -- not every social media post reaches the target audience. But this can change. What has lately been lauded by marketers as an unsolvable problem, actually has a relatively simple solution: employee advocacy. Social media doesn't exist in a vacuum, so why are so many social media marketers expected to perform in a vacuum? Rather than limit their social media presence…
 
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    Advertising & Marketing News

  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs.
  • DrivenBI and Polonious partner to launch self-service business intelligence SaaS

    Carly Zed Zander
    6 Oct 2014 | 3:43 pm
    PASADENA, Calif. /Advertising & Marketing News/ -- NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways.
  • Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

    Carly Zed Zander
    29 Sep 2014 | 8:00 pm
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 - a 'premier event planner event' to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie.
  • Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics

    Carly Zed Zander
    29 Sep 2014 | 7:00 pm
    CORONA, Calif. /Advertising & Marketing News/ -- NEWS: Sandy Spin Slade, Inc., the company that created Skillastics(R), the successful series of games for the educational market, recently announced the formal launch of the indoor/outdoor family fitness game for all ages: FITIVITIES(TM).
  • Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution

    Carly Zed Zander
    22 Sep 2014 | 3:30 pm
    GRAND RAPIDS, Mich. /Advertising & Marketing News/ -- NEWS: Leading U.S.-based RFID specialist eAgile Inc. recently announced their eTap(TM) solution for an intelligent packaging solution for consumer products utilizing near field communication (NFC). This announcement is concurrent with Apple (NASDAQ: AAPL) news this month that the new iPhone(R) 6 will join the rest of the smartphone marketplace incorporating NFC capabilities.
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
 
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
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    Adweek : Television

  • When Not Whacking Zombies, This TV Star Is Lurking on Reddit

    19 Oct 2014 | 9:01 pm
    Specs Who Steven Yeun Age 30 Claim to fame Stars as Glenn Rhee on AMC’s The Walking Dead (Sundays, 9 p.m.) Base Los Angeles Twitter @steveyeun What’s the first information you consume in the morning? I turn on the computer and I’m probably on Reddit straight away. I’m a lurker. That’s what they call them, right? People that don’t post but they just read stuff? I really like the science subreddits, but typically I just go to the front page and let it tell me what the day is about. What are your go-to social media platforms? I use Instagram and Twitter. A…
  • HBO Will Finally Offer a Cable-Free Option Next Year

    15 Oct 2014 | 9:04 am
    HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement. A streaming network, offering access to Game of Thrones and other massively popular HBO programs, will be available without a cable package starting next year, HBO CEO Richard Plepler announced at Time Warner's investor day event this morning. This has been in the air for a while—HBO Go has been available on progressively smaller cable packages over recent months, but never totally subscription-free. But there's a…
  • Walking Dead, Killer Clown Top TV Twitter Ratings

    14 Oct 2014 | 3:41 pm
    Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week’s Twitter TV top ten list provided by Nielsen. AMC’s The Walking Dead trampled the competition with 1.32 million tweets reaching an audience of 7.4 million twitter accounts. The show even sacked NBC’s Sunday Night Football by attracting 17.3 million viewers in the 18-49 old demographic. The season five premiere of the zombie drama picked up after the season four cliffhanger at the Terminus which saw the main characters locked up in a train car to…
  • Cowboys' Gutsy Win Tops TV Twitter Sports Competition

    14 Oct 2014 | 3:41 pm
    The Cowboys-Seahawks clash inspired a runaway victory in the TV Twitter sports competition last week giving Fox another reason to be happy with the popularity of its sports programming. The Cowboys were roughed up in the first part of the game, with Dallas QB Tony Romo taking a shot to the ribs. But the Cowboys bounced back, helped along by a strong 115-yard running performance from DeMarco Murray to win, 30-23. The tweets were whooping up the Boys’ victory with 1.16 million tweets reaching 7.5 million twitter accounts. Woooohooooo!!! #CowboysNation @NickHaydenWI…
  • Finally, Some Actual Netflix Viewer Data

    14 Oct 2014 | 7:21 am
    ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats on Netflix, a company whose internal metrics are shrouded in near-total secrecy. Without further ado: If you subscribe to a video service, you're more likely to time-shift. Time-shifted viewing is the bane of network programmers' existence since it usually cuts out commercials (in 2007, the cable industry tried to strangle the nascent technology altogether and failed). But the comScore report notes…
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    Adweek : Technology

  • Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures

    21 Oct 2014 | 3:02 am
    Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa said her income for a 6-second Vine equals four month's pay as a pre-K teacher, her career before entering the lucrative field of professional twerking. Although she was mum on how much she makes exactly, she admitted she was able to buy a new car, pay it off in full and get rid of all her student loan debt—and she doesn't miss her day job. Barcroft TV's profile on…
  • Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

    20 Oct 2014 | 9:01 pm
    Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later today when she discloses Yahoo's third-quarter earnings, Mayer is expected to unveil a fresh plan of attack for her company. It will be intriguing to see where Tumblr falls into the mix, as there are signs that the union may ultimately yield promising new mobile opportunities. Last week in London, the tech duo pitched two cross-device, data-driven ad products that show potential. Earlier this month, 50 ad…
  • BuzzFeed to Retain Seat Among IAB's Advertising Elite

    20 Oct 2014 | 12:16 pm
    BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. Former president Jon Steinberg joined the board of directors in February 2014 but left when he resigned from the company in May. Harris is taking over his…
  • Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App

    20 Oct 2014 | 11:36 am
    Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a move to increase sales, the Seattle company will test the app later this year with iPhone users, who will be able to preorder at 150 stores in Portland, Ore., reports Bloomberg. The company plans to extend the test to Android phones during a national rollout next year. Starbucks' chief digital officer Adam Brotman told Bloomberg that customers will typically have to wait about five minutes to pick up…
  • YouTube Stars Plunge Into The Hunger Games' Fictional Universe to Market Latest Film

    20 Oct 2014 | 11:24 am
    Google and Lionsgate have teamed up for an innovative marketing campaign to promote The Hunger Games: Mockingjay, Part 1. Using YouTube Space LA and Google's Art, Copy & Code project—which aims to help brands reach the 18- to 34-year-old demographic—the District Voices campaign debuts today. District Voices is a five-episode YouTube series presented as programming from Capitol TV, the fictional government-run station in The Hunger Games universe of Panem. Lionsgate plucked some of YouTube's top personalities for the series, matching channel content with the…
 
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
 
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    Adweek : Advertising & Branding

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:06 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • 7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

    21 Oct 2014 | 4:00 am
    When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but the Royals—which hadn't even made the first round of the MLB playoffs since '85 before this season's memorable run—have truly captured the imaginations of underdog-loving baseball fans. And the Midwestern team has inspired Gen Xers to look back three decades. In the spirit of this "Rock Me Amadeus" retro moment, we dug up seven nostalgically awesome…
  • Five Ways to Maximize ROI in the Consumer-First World

    20 Oct 2014 | 9:01 pm
    The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly a huge opportunity for marketers. So much so it sometimes feels like too much opportunity. A study from market research firm Yankelovich found that consumers see more than 5,000 advertisements a day, up 250 percent from three decades ago. So how can brands break through the noise? There’s good reason marketers hear a lot about…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
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    AdWeek: AdFreak

  • Watch a Supermarket Clerk Shock Customers by Haggling in Campaign for Edmunds.com

    21 Oct 2014 | 5:14 am
    It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping site Edmunds.com, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. Edmunds.com found in its research that 83 percent of shoppers hate haggling, yet it's still the…
  • Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

    20 Oct 2014 | 3:51 pm
    When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series of new anti-AIDS ads from TBWA Paris, the participants in a would-be threeway end up interlocking jigsaw puzzle pieces rather than limbs, and several couples find equally bland ways to spend their naked time together.  "No condom, no sex," is the tagline for these spots for AIDES, the advocacy group behind a wide range of enjoyable videos. While the premise is rather silly,…
  • Infographic: How to Tell Client Tricks From Treats This Halloween

    20 Oct 2014 | 1:01 pm
    Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes. Top photo via Flickr.
  • French Art Show About the Marquis de Sade Gets a Suitably Orgiastic Trailer (NSFW)

    20 Oct 2014 | 11:03 am
    YouTube censors who greenlight nudity as long as it's artistic must have spent a fair bit of time on this video from the Musée d'Orsay in Paris—advertising an art show about the influence of the Marquis de Sade on representation of sexuality. That's because almost every frame could be age-gated. It was made by video artists David Freymond and Florent Michel. "In the end, it doesn't come off as something pornographic or obscene. It's rather beautiful, very aestheticized, like a painting by Renoir, Courbet, or a Rodin," Emmanuèle Peyret writes…
  • Here's Why Facebook Never Created a 'Dislike' Button

    20 Oct 2014 | 8:26 am
    As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the kind of experience Facebook wanted to avoid when it actively decided not to create a "Dislike" button alongside the iconic thumbs-up Like button that debuted in early 2009. In an interview with the creator of the Like button, former Facebook CTO Bret Taylor (who these days runs mobile app Quip), TechRadar reports that a Dislike button was often discussed but consistently…
 
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    AdPulp

  • Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

    David Burn
    20 Oct 2014 | 10:08 am
    Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […] The post Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There appeared first on AdPulp.
  • Hipsters In Paradise

    David Burn
    17 Oct 2014 | 9:20 am
    Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. “I’m made for this moment. I’m built […] The post Hipsters In Paradise appeared first on AdPulp.
  • Nostalgia At Ten, Along With A Renewed Focus

    David Burn
    16 Oct 2014 | 9:52 pm
    Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […] The post Nostalgia At Ten, Along With A Renewed Focus appeared first on AdPulp.
  • Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)

    Dan Goldgeier
    15 Oct 2014 | 5:19 pm
    NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’. And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea […] The post Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good) appeared first on AdPulp.
  • Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

    David Burn
    15 Oct 2014 | 1:46 pm
    Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […] The post Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) appeared first on AdPulp.
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    copyranter

  • How To Be A "Creative"

    19 Oct 2014 | 2:12 pm
    As former Humble Pie guitarist Peter Frampton sang on his 1976, 11 million copy-selling live album, Frampton Comes Alive, "something's happening" in the advertising industry. All of a sudden, everybody/anybody can be a "creative". That's because everybody—brogrammers, consumers, account ass-suckers, clients, even PR morons—is creating ads. Except nobody is calling it ads. Everybody is calling it "Content".Fine. For the purposes of this post, I'll call it Content with a CAP C. Thing is: most of these new "creatives" wouldn't know creative Content if it shit in their eyes.That's why I, an…
  • Let's Write Some New Taglines For Red Bull!

    13 Oct 2014 | 6:56 am
    As you've heard, Red Bull agreed to a $13 million settlement over an American class action lawsuit that alleged that the energy drink was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings”.  So. Red Bull Gives You Wings is as dead as the fucking dodo.Let's write some new taglines for the impossibly popular energy drink.1. Technically, still "wings" but it could confuse the courts for awhile. Company could maybe use it as a temporary placeholder until Ad Agency comes up with something original.2. If you're going to…
  • The Disingenuousness of Cable Company Taglines, Ranked.

    9 Oct 2014 | 10:09 am
    (TWC's previous trademarked slogan was so meaningless, it induced head pain. It's almost as if they were shifting the responsibility for their dreadful service onto "you". Their reps should have ended every angry, shouting unresolved customer call with "That's the power of you!")__________Cable. The future doesn't look good for it. It is Ugly Rob Lowe. That's why America's top two cable companies want to merge and form BigMotherFuckingKissOurGoddamnAssCable, to hang onto their crumbling monopolies for a few more precious years.But we're not here to get into that discussion. We're here for a…
  • Justin Bieber's Tattoos, Branded.

    6 Oct 2014 | 4:07 pm
     (the canvas) As we all know, The Bieb's ever-growing tats collection is a road map of his spiritual journal from boy to man to king to god. And thousands of despicable websites have made lots of money off of obsessively documenting JB's ink for the hungry-for-Bieber-news masses.That's fucking bullshit. Justin? It's time for you to turn your sweet ink into cash for your own brand by allowing brands to use your tattoos to sell shit.  Your loyal Belieber Army would march to stores, both manually and digitally, to empty shelves, both manual and digital. It would be one of the only…
  • The Bullshittiest Buzzwordiest Advertising Week Tweets.

    3 Oct 2014 | 5:59 am
    It was "Advertising Week" in New York City, this week.What does that mean?Nothing.Not one fucking thing worth mentioning to anybody, anywhere on the entire fucking planet.For four days every Fall, "luminaries" (their word) come to New York City for Advertising Week to talk about "creativity", and "storytelling", and "content." The word "content" was said cluelessly 100 trillion times in the last four days. Because the one thing almost every one of these luminaries has in common is that they have never made ad content. Not once. Never even had to face the challenge. In fact, the scenario of…
 
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    Search Engine Journal

  • How Gmail Defeated 10 Famous Bloggers by @imlukeguy

    Luke Guy
    21 Oct 2014 | 4:03 am
    Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, the chances of high traffic at first is slim. You would be like Batman without his utility belt if the email list didn’t exist! Knowing this, you should also understand if no one is opening your emails, your traffic will decrease. So, what affects…
  • Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

    Brent Csutoras
    20 Oct 2014 | 8:01 am
    At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding online marketplace. One thing that comes up over and over again during Mindy’s sessions is her passion for creating content that speaks to people. In the video below, Mindy shares her advice on how to do that: Here are some key takeaways from the video: […]The post…
  • 7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel

    Neil Patel
    20 Oct 2014 | 7:24 am
    As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one down, but I’ll also tell you what you should be doing instead. Here it goes: Myth #1: Everyone Should Have a Blog Having a blog isn’t for everyone. Sure, it can help drive more traffic to your business, but the big problem with creating one […]The post 7 Popular Content Marketing Myths…
  • How to Track The Impact of Your Website Redesign by @seocompanymiami

    Sergio Aicardi
    20 Oct 2014 | 5:31 am
    When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Today, I’d like to share how I go about measuring the impact of a […]The post How to Track The…
  • Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

    Matt Southern
    19 Oct 2014 | 4:52 pm
    A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]The post Google Confirms Penguin 3.0 Update,…
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    Advertising to Baby Boomers

  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
 
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    adland.tv - all the adnews not fit to print

  • No Future For You.

    kidsleepy
    20 Oct 2014 | 8:18 pm
    The past few days have seen an interesting spate of articles appear in global media calling bullshit on Big Tech, with at least one unlikely figure at the helm. Adland:  Big Tech Read more about No Future For You. Add new comment
  • ACNE Welcomes Executive Creative Producer Luis Aguiluz

    TRUST
    20 Oct 2014 | 12:08 pm
    Integrated production company ACNE welcomes award-winning Executive Creative Producer Luis Aguiluz to their Los Angeles studio. Aguiluz joins ACNE after a three-year run at Deutsch LA, where he quickly ascended from Digital Producer in 2011 to Senior Integrated Producer in 2012, and eventually to Executive Creative Producer in 2013. Adland:  announcement Read more about ACNE Welcomes Executive Creative Producer Luis Aguiluz Add new comment
  • ACNE Signs Director Nic Iyer

    TRUST
    20 Oct 2014 | 12:04 pm
    Integrated production company ACNE is thrilled to announce the signing of international comedy director Nicolas Iyer. Adland:  announcement Read more about ACNE Signs Director Nic Iyer Add new comment
  • Universal Studios Hollywood and Universal Orlando Resorts

    ArtisansPR
    20 Oct 2014 | 11:03 am
    Travelers now have one more reason to dread airports: zombies. In a new spot directed by A Common Thread’s Clay Staub for Universal Studios’ Hollywood and Universal Orlando resorts, characters from AMC’s The Walking Dead terrorize people in a busy airport terminal. Country:  United States Commercials:  Entertainment Read more about Universal Studios Hollywood and Universal Orlando Resorts Add new comment
  • Skylanders Trap Team - "Inside The Trap" - (2014) (USA)

    Dabitch
    20 Oct 2014 | 8:42 am
    "Now you can trap an enemy and send him back to fight for you" Ho-KAY, look this is what I gather from this ad. Skylander makes plastic widgets that somehow interact with my games console. Country:  United States Commercials:  Toys & kids Read more about Skylanders Trap Team - "Inside The Trap" - (2014) (USA) Add new comment
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    AdliterateAdliterate | Adliterate

  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
  • A new picture of affluence

    Richard
    27 Jul 2014 | 4:59 am
    The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain fact is that they are a critical audience for brands looking to find growth in a sea of stagnation. You don’t need to be Jaguar, Land Rover or Burberry to realize that the affluent matter. According to Capgemini the number of High Net Worth Individuals (HNWIs) in the World now stands at 13.7m (up nearly two million over the past year) while at the top end of the spectrum there has been a 60% increase in the number of Ultra High Net Worth Individuals and an…
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    Adverblog

  • Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

    Bridget
    16 Oct 2014 | 6:44 pm
    Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour). The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele…
  • A plea from Sarah Silverman to close the gender wage gap

    Bridget
    14 Oct 2014 | 6:40 pm
    Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000. Silverman explains in the video “Every year, the average woman loses around $11,000 to the wage gap. Over the course of the working years of her life, that’s almost $500,000.
  • GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

    Bridget
    12 Oct 2014 | 9:26 pm
    Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link. Great costumes, weird characters, cheesy background music, bad onscreen typography and a fantastic script all pull together to make an entertaining over-the-top informercial that hits off against all the product features & benefits in addition to it’s high entertainment value.  Everything maps up to the campaign signature “Enhance your lighting”. I love the little details and quirks including the…
  • Citizen Chasing Horizons

    Mark
    2 Oct 2014 | 4:03 am
    As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Check it out below…
  • The Dancing Crosswalk Signal

    Mark
    2 Oct 2014 | 12:15 am
    Can smart ideas turn a city into a better place? Traditionally, traffic stops are some of the most dangerous spots where pedestrians could get hurt from ongoing traffic, especially if they are not paying attention to the crosswalk lights. But what if we could change it so that crosswalk lights could be safer – and fun? Check out this unique signal that’s nothing short of being brilliant. Via SFGLOBE
 
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    The Denver Egotist RSS Feed

  • The Longest Ad in the World

    The Denver Egotist
    20 Oct 2014 | 2:41 pm
    National Well, how long can you watch? We made it 44 seconds before hitting pause for the payoff. And the payoff is one of the most effective (if not controversial) conclusions we've seen in a long time. Concept is still king. Via
  • Beats by Dre Welcomes LeBron Back Home

    The Denver Egotist
    20 Oct 2014 | 12:10 pm
    National The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career — with an assist from Beats wireless earphones.
  • Brussels + Muscles Gamifies Health and Fitness for Kids – Via Denver's Karsh Hagan

    The Denver Egotist
    20 Oct 2014 | 12:04 pm
    Local Brussels + Muscles focuses on the health of children for CU Health Plan members, ages 5-11 — using gaming, tracking and rewards to make sure kids are getting less screen time and more sunshine. Karsh Hagan created the name, logo, messaging and marketing materials to launch the program, using a video game-inspired look to pull kids' attention away from the video games currently occupying all five senses.
  • Oskar Blues Opens Up a Can of Old Chub Nitro Whoop Ass – Via Boulder's Movement Strategy

    The Denver Egotist
    20 Oct 2014 | 7:45 am
    Local Colorado brewery and canned craft pioneer Oskar Blues goes about their business in a slightly different fashion than any other company in the industry. Social creative agency Movement Strategy demonstrated just that — by taking the idea of a "beer launch" to new heights with the fabrication of a nitrogen CANnon to celebrate the release of Old Chub Nitro, the first craft nitro in a can. This teaser is meant to whet the palate for more insanity set to launch around the holidays. Thus far, the video has amassed 50,000+ views in two weeks along with a live appearance of the CANnons at…
  • Is Laphroaig Scotch a Trick or a Treat?

    The Denver Egotist
    20 Oct 2014 | 7:26 am
    National Laphroaig Scotch is getting in the Halloween spirit with a new addition to the popular #OpinionsWelcome campaign. Featuring candid, real-life opinions of Laphroaig, the latest video asks Halloween party-goers a question many a Laphroaig fan has likely asked in their lifetime: is it a trick, or a treat? We continue to love the honesty of this brand.
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    Clever Ideas, Great Ads

  • Who is Teddy Smith?

    20 Oct 2014 | 5:12 pm
    Credits:Advertising Agency: CLM BBDO, FranceCreative Directors: Benjamin Marchal, Olivier Lefebvre, Matthieu Elkaim Art Directors: Clément Payen, Ronan CoursinAccount Manager: Louise RahmanTV Producer and Post-Production: Thomas LaurentProduction: Lazy Monster @ 24/7Director: Judas
  • Whole Foods Market - Values Matter Anthem

    20 Oct 2014 | 4:49 pm
    Whole Foods Market launches its first national brand campaign today to highlight its groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative will demonstrate the values of “America’s Healthiest Grocery Store.” At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She…
  • Land Rover Presents - Into the World

    20 Oct 2014 | 4:29 pm
    The largest ever global advertising campaign for Land Rover directed by Adam Hashemi is out. The TV commercial that leads this campaign shows a journey around the globe, taking in locations in London, LA and the Andes in Chile; celebrating the many possible journeys that are ahead for Land Rover. The TV commercial was directed by Adam Hashemi and because of the global breadth of the commercial, it took over a month to film taking in some of the world’s most difficult terrain and interesting people. These different locations and terrains are used to show every Land Rover is capable of going…
  • The Power of Paper, Felix Schoeller Group

    20 Oct 2014 | 4:06 pm
    Created by agency Service Plan Gruppe, this epic spot plays on the power of paper. Seemingly insignificant, paper has the power to change the world and write the future. Produced by Wanda Germany and helmed by Ehsan B. We believe in the power of paper.We believe that paper has shaped our life and our history and that it will do so in the future.That paper will evolve and will assert itself because it is more than just a carrier of rational information.It awakens feelings and memories, expresses our style and is an everlasting proof of beauty and inspiration.Credits:Client: Felix Schoeller…
  • David Beckham's Extended HAIG CLUB Commercial

    19 Oct 2014 | 1:37 pm
    Haig Club Exclusive - Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad.Haig Club will officially launch on October 17th with the release of a global film, 'Welcome', featuring David Beckham and shot by director Guy Ritichie. The film weaves together a series of epic journeys made between a group of friends through the Highlands, as they head towards a Scottish estate.The action culminates in an iconic toasting ritual with Haig Club at it's heart, showing our group toasting their friendship and camaraderie in front of the Scottish Loch they have been venturing towards,…
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    pixelpasta

  • Showcase Magazine

    17 Oct 2014 | 5:56 pm
    Showcase Magazine by Caesar LimaUnique Conceptual, Fashion and Beauty PhotographyOnline Magazine
  • The Best of the Best Photographers 2014

    9 Oct 2014 | 11:37 am
    The Best of the Best Photographers 2014 Caesar Lima¹s award winning photography has been featured in 4 pages of the Best of the Best Photographers 2014 Book. One Eyeland has ranked Lima as #12 in the United States and Lima is ranked #27 globally. Eyeland is a resource for ad agencies and creative directors to find unique images from photographers around the globe with different styles and techniques. http://oneeyeland.com/caesarlima/member_home.php?pgrid=10161
  • Life Guard :: IPA 2014

    2 Oct 2014 | 9:13 pm
    Life Guard :: IPA 2014 Renowned beauty photographer Caesar Lima has received Honorable Mention from the International Photography Awards (IPA) 2014 for his image titled “Life Guard” which was shot at Zuma - California http://www.photoawards.com/en/Pages/Gallery/zoomwin.php?eid=8-81882-14&uid=&code=Sunset
  • Sony Cyber-Shot Marine Pack

    1 Oct 2014 | 9:42 am
    Cyber-shot marine pack.Available for T and W series.SonyAdvertising Agency: Saatchi & Saatchi Sydney, AustraliaPhotographer: Stephen StewartExecutive Creative Director: Steve BackCreative Director: David BowmanArt Director: Toby PikeCopywriter: Daniel Barrett
  • Fotógrafo brasileiro faz sucesso na Califórnia

    3 Sep 2014 | 10:21 pm
    A paixão pela profissão, associada à tecnologia e ao “jeitinho brasileiro” fizeram do fotógrafo brasileiro Caesar Lima, um profissional bem sucedido nos Estados Unidos. Ganhador de 14 prêmios, 8 só nestes ultimos 2 anos.web sitewww.caesarlima.com entrevista Revista Triprevistatrip.com/caesarlimafacebookfacebook.com/caestudio Caesar Lima é capa da nova P&Irevista Photo & Imagensabduzeedo abduzeedo.com.br/fotografias-estonteantes-de-caesar-lima
 
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    Between 10 and 5

  • Update: New Work by Skullboy | A bit more grown up, but still sharp as ever

    Jessica Hunkin
    21 Oct 2014 | 5:00 am
      It’s been a while since we last caught up with things in the (predominantly black, white, gold and grey) world of Skullboy. A Durban local through and through, he currently spends his days working as a senior designer at Modern Museum while remaining consistently active as an artist, illustrator and curator in the low-brow art exhibition scene. Most recently, Skullboy has been collaborating Mathew Kieser of Sol-Sol to co-edit and art direct a soon-to-be-launched zine called FRIENDS. Here, we chat to him to find out more and we take a look at some of his fantastic new work.  …
  • Oude Meester | Local Creatives on the International Stage #InspireMastery

    Jessica Hunkin
    21 Oct 2014 | 4:00 am
    In November this year Oude Meester is bringing Idris Elba, the star of their latest TV commercial, back to South Africa for The Oude Meester Tour. As he travels through Cape Town, Durban and Johannesburg together with South African actor Siyabonga Radebe (District 9), Elba will meet a few young masters to share some of his own journey so far and the lessons he’s learned along the way, and to discuss the idea of ‘mastery’.   With that in mind we were inspired to highlight a few of the South African creatives in the fields of art, design, music, film and fashion whose…
  • The ‘Geskulled’ Theory | A Visual Study by Christi du Toit

    Jessica Hunkin
    21 Oct 2014 | 3:00 am
      Ever thought you’d see the Gestalt Theory conveyed using illustrations of skulls? Neither did we, so we were (pleasantly) surprised when we happened upon a project by Cape Town based illustrator and graphic designer Christi du Toit called The ‘Geskulled’ Theory, which does just that.   To back up a bit for those of us who aren’t schooled in theories of psychology, the Gestalt Theory is a psychological study which shows that visual stimuli is processed by our minds through its graphic characteristics and appearances. The study was founded by Max Wertheimer in the 1920s but…
  • South African Letterpress Artist’s Almanac 2015

    Alix-Rose Cowie
    21 Oct 2014 | 2:00 am
      Essie Letterpress is a design and print studio run by Ben and Vanessa Grib; two people in love with colour, pattern and texture. Each year they produce a showcase of some of the best South African illustration talent in a beautiful letterpress calendar which has become something we eagerly look forward to seeing. The 2015 edition of their Artist’s Almanac has just been released featuring an eclectic selection of artists to take you through the year ahead. The brief was to illustrate a month of the year according to what that time of year means to each artist. The results range…
  • Openings This Week: CT | A Digital Design Tournament, A Gallery in the Gardens and a Secret Festival

    Melissa van Rooyen
    21 Oct 2014 | 12:25 am
    If you’re looking for interesting exhibition openings or creative events this week, you’re in for a treat. There’s a digital design tournament taking place at Friends of Design, Red Bull is hosting a pop-up gallery in the Company’s Gardens to showcase world-class doodles, there’s a secret food festival taking place at Spier and more. Here are the details:   Tuesday, 21 October   Glimpse, a photography exhibition by Alistair Whitton is opening at the Barnard Gallery.     Barnard Gallery, in conjunction with MOP6: Cape Town Photography, Film…
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    Angus Whines

  • Bus

    Kirsty
    24 Sep 2014 | 7:12 pm
    If only all bus stops were this beautiful. Via Swiss Miss
  • Trampoline

    Kirsty
    22 Sep 2014 | 7:10 pm
    Cripes. I need me one of these. Via Swiss Miss
  • Storytelling

    Kirsty
    21 Sep 2014 | 3:00 am
    God I love this.
  • Goldfish

    Kirsty
    20 Sep 2014 | 7:04 pm
    Finally a use for all of those bubbles. Via This Is Colossal
  • Watches

    Kirsty
    15 Sep 2014 | 8:22 pm
 
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    Advertising Age - Complete Feed

  • Omnicom Revenue Rises in Third Quarter, Net Income Jumps

    21 Oct 2014 | 5:06 am
    Omnicom Group said Tuesday morning that its third-quarter revenue increased 7.4% from the same period last year, to $3.75 billion, while net income jumped 24.4% to $243.8 million.The results were similar to those of the second quarter, when the agency holding company reported a 6.4% increase in revenue and a 12.3% boost in net income.Omnicom owns agencies including BBDO, TBWA/Chiat/Day, Omnicom Media Group and FleishmanHillard. It is the second largest agency holding company by revenue, following WPP Group. Continue reading at AdAge.com
  • Whirlpool Is Awash in In-Store Display Data from Mobile Tool

    21 Oct 2014 | 4:00 am
    Whirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker is gathering and analyzing data showing how the novel fabric-care contraption is displayed in stores. It's one way Whirlpool will gauge success of its marketing and consumer education efforts around Swash."We made a really healthy investment in in-store marketing," said Corey Moles, senior business manager at Whirlpool, regarding the launch of Swash. "We wanted visibility into the store level for every single…
  • Unhappy Meals: McD's Prices Could Be Pushing Consumers Away

    21 Oct 2014 | 4:00 am
    Mike Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead."Those meals are the same price," said Mr. Hiner, a 58-year- old geologist in Houston. "And they're better."The loss of bargain-seeking customers like Mr. Hiner underscores a growing challenge for McDonald's Corp.: While the company still offers several items for $1, its menu is quietly getting more expensive. McDonald's said its prices were up about 3% through the end of June…
  • CarMax U-Turn: Returns to AutoTrader and Cars.com

    21 Oct 2014 | 3:45 am
    CarMax Inc., the largest used-car retailer in the United States, has begun posting vehicle inventory again on AutoTrader.com and Cars.com after marketing vehicles without the giant online shopping sites for 16 months.CarMax's return comes as AutoNation Inc., the largest dealership group in the country, embarks on its own effort to rely less on third-party lead sites.CarMax's switch shows the power of third-party shopping sites to reach a wider swath of shoppers than even the most-recognized dealership groups can achieve on their own, said Kevin Tynan, senior automotive analyst at Bloomberg…
  • Watch the Weekend's New TV Ads From Beats, GoDaddy and More

    20 Oct 2014 | 1:10 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Ram Trucks wants to remind you that it's the "fastest-growing truck brand in America," while GoDaddy serves up another…
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    Advertising Age - Latest News

  • Omnicom Revenue Rises in Third Quarter, Net Income Jumps

    21 Oct 2014 | 5:06 am
    Omnicom Group said Tuesday morning that its third-quarter revenue increased 7.4% from the same period last year, to $3.75 billion, while net income jumped 24.4% to $243.8 million.The results were similar to those of the second quarter, when the agency holding company reported a 6.4% increase in revenue and a 12.3% boost in net income.Omnicom owns agencies including BBDO, TBWA/Chiat/Day, Omnicom Media Group and FleishmanHillard. It is the second largest agency holding company by revenue, following WPP Group. Continue reading at AdAge.com
  • Whirlpool Is Awash in In-Store Display Data from Mobile Tool

    21 Oct 2014 | 4:00 am
    Whirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker is gathering and analyzing data showing how the novel fabric-care contraption is displayed in stores. It's one way Whirlpool will gauge success of its marketing and consumer education efforts around Swash."We made a really healthy investment in in-store marketing," said Corey Moles, senior business manager at Whirlpool, regarding the launch of Swash. "We wanted visibility into the store level for every single…
  • Unhappy Meals: McD's Prices Could Be Pushing Consumers Away

    21 Oct 2014 | 4:00 am
    Mike Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead."Those meals are the same price," said Mr. Hiner, a 58-year- old geologist in Houston. "And they're better."The loss of bargain-seeking customers like Mr. Hiner underscores a growing challenge for McDonald's Corp.: While the company still offers several items for $1, its menu is quietly getting more expensive. McDonald's said its prices were up about 3% through the end of June…
  • CarMax U-Turn: Returns to AutoTrader and Cars.com

    21 Oct 2014 | 3:45 am
    CarMax Inc., the largest used-car retailer in the United States, has begun posting vehicle inventory again on AutoTrader.com and Cars.com after marketing vehicles without the giant online shopping sites for 16 months.CarMax's return comes as AutoNation Inc., the largest dealership group in the country, embarks on its own effort to rely less on third-party lead sites.CarMax's switch shows the power of third-party shopping sites to reach a wider swath of shoppers than even the most-recognized dealership groups can achieve on their own, said Kevin Tynan, senior automotive analyst at Bloomberg…
  • See the Spot: Brita Attacks Big Soda With Sugar Cube City Ad

    21 Oct 2014 | 3:00 am
    Brita is the latest brand piling on the beleaguered soda industry, which has become a punching bag for health advocates and competing beverage brands.In a new TV ad breaking this week, the Clorox-owned water-filtration brand dramatizes the sugar in sodas by building a city made from sugar cubes. The all-white metropolis is meant to symbolize the amount of sugar consumed during the average lifetime of a one-can-a-day soda drinker. That, according to Brita, amounts to 221,314 cubes.The national TV buy includes networks such as ESPN, Weather Channel, TV Land and Discovery Channel. Continue…
 
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    Advertising Age - Agency News

  • Omnicom Revenue Rises in Third Quarter, Net Income Jumps

    21 Oct 2014 | 5:06 am
    Omnicom Group said Tuesday morning that its third-quarter revenue increased 7.4% from the same period last year, to $3.75 billion, while net income jumped 24.4% to $243.8 million.The results were similar to those of the second quarter, when the agency holding company reported a 6.4% increase in revenue and a 12.3% boost in net income.Omnicom owns agencies including BBDO, TBWA/Chiat/Day, Omnicom Media Group and FleishmanHillard. It is the second largest agency holding company by revenue, following WPP Group. Continue reading at AdAge.com
  • Simon Dumenco Named Ad Age Editorial Director

    20 Oct 2014 | 8:15 am
    Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen departs to join Dentsu Aegis Network as director-corporate development and strategy, Americas.At Ad Age, Mr. Dumenco will work closely with the editors and leadership of each brand to enhance coverage, develop new products and events and grow its reach and influence. He will report to VP-Publisher…
  • Bose Set to Consolidate Global Media With IPG and WPP Agencies

    20 Oct 2014 | 8:10 am
    Headphone and speaker maker Bose has consolidated its media agency business with agencies belonging to Interpublic Group and WPP, following a lengthy review that began this spring.An Interpublic team consisting of Mediahub -- the media arm of Mullen -- and larger media agency sibling Initiative will support media and direct response for Bose in North America. International incumbent MediaCom will retain its work in Europe and add Asia, North Africa and the Middle East.The move consolidates media buying and planning business previously handled by various agencies in local markets, including…
  • Bollore Group Seeks a Controlling Stake in Havas

    17 Oct 2014 | 10:12 am
    Investment company Bollor Group put forth an offer on Friday to acquire control of the French advertising holding company Havas."The Bollor Group has been a historical shareholder of Havas for more than 10 years," Havas Chairman-Global CEO Yannick Bollor said in a statement. "It currently holds 36.2 % of Havas' shares. This offer is a step further in the ongoing relationship already existing between the two groups. By strengthening its capital position through this public offer, the Bollor Group underlines its will to pursue its long-term commitment to Havas."Increasing the stake in Havas…
  • Infiniti Poised to Name CP&B Its New Global Agency After Protracted Review

    17 Oct 2014 | 7:41 am
    Infiniti is set to tap MDC's CP&B as its new global agency after a long and drawn-out review, according to people familiar with the matter, although a final contract has not yet been signed.The account has been with Omnicom's TBWA since the late '90s, but the agency was knocked out of the running during the review. TBWA will continue working on the account until the new year.TBWA also works with Infiniti sibling brand Nissan, which it will continue to handle via Nissan United, an Omnicom cohort formed late last year that includes TBWA, OMD and Interbrand. TBWA has been working with Nissan for…
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    Advertising Age - Digital

  • Whirlpool Is Awash in In-Store Display Data from Mobile Tool

    21 Oct 2014 | 4:00 am
    Whirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker is gathering and analyzing data showing how the novel fabric-care contraption is displayed in stores. It's one way Whirlpool will gauge success of its marketing and consumer education efforts around Swash."We made a really healthy investment in in-store marketing," said Corey Moles, senior business manager at Whirlpool, regarding the launch of Swash. "We wanted visibility into the store level for every single…
  • CarMax U-Turn: Returns to AutoTrader and Cars.com

    21 Oct 2014 | 3:45 am
    CarMax Inc., the largest used-car retailer in the United States, has begun posting vehicle inventory again on AutoTrader.com and Cars.com after marketing vehicles without the giant online shopping sites for 16 months.CarMax's return comes as AutoNation Inc., the largest dealership group in the country, embarks on its own effort to rely less on third-party lead sites.CarMax's switch shows the power of third-party shopping sites to reach a wider swath of shoppers than even the most-recognized dealership groups can achieve on their own, said Kevin Tynan, senior automotive analyst at Bloomberg…
  • YouTube, Lionsgate Create Branded Series to Promote 'Hunger Games'

    20 Oct 2014 | 1:00 pm
    YouTube is looking to show marketers how branded entertainment is done.The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the film studio's upcoming movie "The Hunger Games: Mockingjay -- Part 1."The five-episode branded YouTube series will star seven of the online video service's stars, including Justine Ezarik, whose iJustine channel has more than two million subscribers. Each YouTube creator will act as a citizen of one of the film's fictional "districts." Continue reading at AdAge.com
  • 'Hunger Games' Studio Lions Gate to Offer Subscription Movie Service Online

    20 Oct 2014 | 12:24 pm
    Lions Gate Entertainment, the studio behind "Hunger Games," will start a subscription video service with Tribeca Enterprises, becoming the latest traditional producers to put their films online.Tribeca Short List will offer Lionsgate and Tribeca movies starting in the first half of 2015 for an undisclosed subscription price, the companies said today in a statement. Lions Gate, based in Santa Monica, California, and New York-based Tribeca, known for the film festival founded by Robert De Niro, will contribute titles and seek movies from around the world.With Tribeca Short List, the partners…
  • Tesla Starts Model S Sales on Alibaba's Online Mall in China

    20 Oct 2014 | 8:04 am
    Tesla Motors began taking online orders for its Model S electric car in China today, joining General Motors Co. and Volkswagen in selling vehicles through Alibaba Group Holding's online shopping mall.Buyers can place a 50,000-yuan ($8,200) deposit for the electric car through Alibaba's Tmall.com, according to Tesla China spokeswoman Peggy Yang. "Tmall offers us an opportunity to reach out to general customers," she said by telephone.Tesla, led by billionaire Elon Musk, began deliveries of the Model S to the world's largest auto market in April. The automaker is seeking to cut down the time…
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    Advertising Age - Global News

  • Tesla Starts Model S Sales on Alibaba's Online Mall in China

    20 Oct 2014 | 8:04 am
    Tesla Motors began taking online orders for its Model S electric car in China today, joining General Motors Co. and Volkswagen in selling vehicles through Alibaba Group Holding's online shopping mall.Buyers can place a 50,000-yuan ($8,200) deposit for the electric car through Alibaba's Tmall.com, according to Tesla China spokeswoman Peggy Yang. "Tmall offers us an opportunity to reach out to general customers," she said by telephone.Tesla, led by billionaire Elon Musk, began deliveries of the Model S to the world's largest auto market in April. The automaker is seeking to cut down the time…
  • How a TV Show From Korea Sparked a Marketing Craze in China

    20 Oct 2014 | 3:45 am
    Advertising Age Playerbrightcove.createExperiences();Korea's Samsung, meanwhile, uses both Mr. Kim and Ms. Jun in its campaign (viewable here) to showcase the Galaxy S5 and its "superpowers," like being waterproof. Continue reading at AdAge.com
  • Meet Apple's Most Loyal Chinese Customers

    17 Oct 2014 | 8:06 am
    For about a month, Chinese consumers waiting for the iPhone 6 to debut in their country have been resorting to the gray market, paying steep markups for Apple smartphones bought abroad.With regulatory hurdles cleared at last, the phone went on sale Friday in the mainland. And while consumers in some other markets waited in long lines to buy the phone (along with Chinese scalpers planning to smuggle it back home), in Shanghai the queues were quite manageable. Only people who had preregistered could pick up a smartphone.Western products are often more expensive in China because of taxes or…
  • Fictional Agency Creates Real Ads For Real Brands in 'Buy This'

    15 Oct 2014 | 9:10 am
    "Buy This!" is a Finnish sitcom set in an advertising agency, but it's more than just "Mad Men" with laughs. The show works with real brands -- including Nissan, global retailer Lidl, and telecom brand Sonera -- for which the make-believe agency creates ads. These ads then run as part of genuine campaigns outside of the show, mixing fact with fiction.The unusual concept became reality thanks to a collaboration between TBWA Helsinki and FremantleMedia, producer of "American Idol," "Family Feud" and "America's Got Talent." Marketers provided the briefs, Fremantle wrote the 30-minute TV shows,…
  • Edelman China Chief Back Home; Questions Abound About His Absence

    14 Oct 2014 | 11:00 am
    The China chief of PR giant Edelman has returned home to his family, the company said Tuesday, marking the end of a two-and-a-half month absence during which he was apparently cooperating with Chinese authorities on an investigation.Steven Cao, CEO of the PR giant's China holding company, stopped reporting to the office in July. Soon afterward, Chinese authorities visited one of the company's subsidiaries in Beijing to seek help with an inquiry, the firm said at the time. There are many unanswered questions about the case, including what the investigation is about and whether Mr. Cao is still…
 
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    Advertising Age - Hispanic Marketing

  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
  • The Top-Recalled Ads in Spanish-Language Magazines

    7 Oct 2014 | 12:30 pm
    Which print ads best catch readers' attention in Spanish-language magazines in the United States? And how do these ads compare with those that are the most recalled by readers of magazines in English?To find out, GfK MRI Starch Advertising Research conducted online surveys that measured ad recall by 688,991 adult respondents for 2,916 English-language magazine issues from May of 2013 through May of 2014. During the same time period, Starch en Espaol conducted the same kind of surveys with 19,036 adult readers of 103 Spanish-language magazine issues. Only one-page ads were analyzed.At this…
  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
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    Advertising Age - Rance Crain

  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
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    Advertising Age - The Media Guy

  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
 
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    Advertising Age - Guest Columnists

  • Marketers: It's Time for a Millennial CMO

    20 Oct 2014 | 11:00 am
    Let's give millennials the CMO chair. We know they think they're ready for it. And maybe they are.Maybe the CMO role is the most appropriate role for them. They've got the highest branding IQ of any generation. They've been acting as their own CSMO (chief self-marketing officer). After all, they've been promoting their own brand for years. They don't have channel strategies, they just are. They don't need words like "content" or "journey," because to them, it is just "stuff" people "do".All millennials, simply because they are such, are already their own brand. They have social channels and…
  • The Future of Engagement Is Big Data Plus Big Emotion

    10 Oct 2014 | 8:00 am
    This article is part of a series from the University of Florida College of Journalism and Communications' "Captivate" project, which presents insights from media industry thought leaders on new strategies for audience engagement.The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also conscious of the impact of having a good reputation.Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand…
  • Ad Nauseam: Copywriting at its Cringeworthy Best

    4 Oct 2014 | 6:40 am
    Does anyone not know which insurance company you're in good hands with? Or where to sign up if you want to be all you can be? Or what battery keeps going and going and going? That's advertising copy at its best.Then there's copy that makes us cringe. Copy that seemed expedient for the writer at the time. And sadly it stuck.Here are a few of the more egregious examples: Continue reading at AdAge.com
  • Marketers: It's Time for a Smarter Take on the Modern Male

    3 Oct 2014 | 7:27 am
    Our society is at an odd inflection point when it comes to gender dynamics. There's no doubt that men still hold many crucial advantages, so there's plenty of reason to cheer feminism's pop culture moment -- from Beyonc spelling it out in lights at the VMAs; Always showing that there's no shame in acting "like a girl;" and other brands seizing upon female empowerment as a way to connect with women audiences.But today men are falling behind women in some important ways, facing new pressures and evolving in areas that marketers aren't giving them enough credit for. So let's not forget the guys:…
  • In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

    30 Sep 2014 | 5:00 am
    When the U.S. was climbing out of the Great Recession, the prescient economist Nouriel Roubini wrote: "Nobody's ever cut their way to prosperity."Of course, financial responsibility and efficiency are core to our business. But the increasing focus on treating media as a commodity threatens a big opportunity to transform the advertising media business into something more valuable and effective.Historically, the industry has focused on delivery, accompanied by client directives to cut costs. But in our attention-starved world, "cutting costs" mostly leads to reduced effectiveness. Continue…
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    Advertising Age - The Big Tent

  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Why Political Data Is a Complete Mess

    6 Oct 2014 | 7:00 am
    Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.While today's political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from…
  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
 
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    Advertising Age - DigitalNext

  • TV Advertising Is About to Change Forever

    20 Oct 2014 | 7:10 am
    The start of TV unbundling is upon us, with HBO and CBS leading the way, but we're not just about to see a new way to discover and consume TV content -- we're going to see what happens when TV advertising becomes fully digital.Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we're about to have watches that have little to do with the time.Yet, we still align…
  • Why Growth Is Killing Digital Agencies

    17 Oct 2014 | 7:00 am
    The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising communications now. It's data mining for unprecedented customer understanding; creating a series of products and experiences; and tying results together by applying a microscope to the whole endeavor.These escalating digital demands for innovation, creativity and speed are at odds with an agency growth model that's predicated on traditional management techniques. The result -- there's an operations crisis brewing in the digital agency world.It's…
  • Marketers: It's Time to Empower the CXO

    15 Oct 2014 | 8:45 am
    The overhead lights are burning out, the air is thick, and the CMO's office is nearly dead. The world outside is one of omnichannel communications, big data and accessing a consumer's "plugged-in" lifestyle. This office needs a CXO -- a chief experience officer.Brands have three choices: Oust your CMO and hire a CXO; train or evolve the current CMO with the skills required of a CXO; or augment and optimize the office to support a CMO -- perhaps merging CIOs with CMOs. And sure, maybe it's just a title, but let's consistently establish the CXO role across organizations. Titles run the gamut…
  • It's Time to Take a Responsive Approach to Content Marketing

    15 Oct 2014 | 7:20 am
    Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out the door without it being vetted, quintuple-checked and sent to four directors for approval five weeks in advance.Instead, brands need to make more like publishers and adopt a truly responsive philosophy in their newsrooms.On the other end of the spectrum, publishers face intense competition for their…
  • What Content Marketers Can Learn From the Water-Delivery Business

    14 Oct 2014 | 7:00 am
    For the last decade the marketing world has been engulfed in the world's largest (and longest) plumbing project. We've seen a collective of smart people in Silicon Valley, New York and elsewhere taking to the streets to build shiny new pipes designed to help brands deliver stuff to consumers.It started with the rise of digital, which brought websites and microsites. Eventually we graduated to social, which saw the construction of the Myspace pipe (long abandoned), the Facebook pipe (saturated), Twitter, Pinterest and many more. And now, mobile has created a platform to provide even more ways…
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    Advertising Age - Small Agency Diary

  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
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    FUEL LINES

  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
 
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    360i Digital Agency Blog

  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • 360i Goes Purple in Support of LGBT Youth & #SpiritDay

    360i
    16 Oct 2014 | 6:41 am
    Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag. #SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment,…
  • Report: Alibaba & The Future of Global Marketing

    360i
    9 Oct 2014 | 10:03 am
    While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, shop for, and purchase goods and services. Its ecommerce platforms span C2C, B2C, B2B and wholesale, providing a level playing field for small businesses and consumers to compete with major global suppliers.
  • How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

    Sam Franklin
    9 Oct 2014 | 8:59 am
    While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the study, “Mobile Crowdsensing,” researchers suggest that when the rush hour crush reduces people’s physical personal space, they psychologically cope by escaping into the virtual space of their smartphones—…
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    The Ad Contrarian

  • The Duality Of Consumer Behavior

    20 Oct 2014 | 12:01 am
    Today we begin a 3-part series that will attempt to develop a "theory of everything" for advertising. Okay, maybe not a "theory of everything", but...a theory, anyway. Or maybe it will be just another load of bullshit. Who the hell knows? After 7 1/2 years of writing this blog, I think I've finally figured out what the hell I'm trying to say. It's going to get a little heavy on hypotheses and philosophy, so buckle-up and hang on tight.As we sit here today, we have two competing models of consumer behavior.The first model suggests that consumer behavior is basically logical. This theory…
  • Amazing Tale Of Online Ad Fraud

    15 Oct 2014 | 12:01 am
    There ain't much fun left in the ol' ad business. Thank goodness we can still get a good laugh out of watching advertising dimwits get royally sodomized by the crooks in the online ad industry.If you're as entertained as I am by the astounding dumbness of online advertisers, and amused by watching them piss away billions of dollars, you're going to love this story.MediaPost ran a piece yesterday in which a video appeared that claimed that just one reasonably sized bot-net could be responsible for one billion fraudulent ad impressions every day.This is just too good to be true. It must also be…
  • The First Rule Of Social Media

    13 Oct 2014 | 12:01 am
    Like most companies, you are probably spending time, energy, and money trying to become a social media success.You have been told that it is an inexpensive route to business prosperity and that if you can get it right, you can build waves of loyal customers and years of smooth sailing through the roiling waters of marketing and advertising.You've read about the millions of followers this brand or that person has and you think that if you can create some "compelling content" you, too, will be a social media winner.I'm afraid I have bad news.It doesn't matter how "compelling" or "engaging" your…
  • They Promised Me A Centerfold

    9 Oct 2014 | 9:46 am
    Here's a little piece from an article in the AARP Bulletin this month entitled  "Selling Us Short"
  • Online Video vs TV: Some Facts

    8 Oct 2014 | 12:01 am
    Despite all the bullshit you hear about TV dying and online video taking over, in the first quarter of this year Nielsen reported that 96% of video viewing was done on a TV and 4% was done on line.But another interesting question is, to what extent is the impressive growth of online video ad sales hurting TV ad sales?According to a very interesting piece in Media Life recently, the answer is, not much at all.The piece in question is an interview with a guy named Brian Wieser who is senior research analyst at Pivotal Research Group. Wieser makes the following points:Most advertising dollars…
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    Beyond Madison Avenue RSS News Feed

  • 'Ebola Near Me?' Website Brings Awareness to a Real Issue

    Dwayne W. Waite Jr.
    21 Oct 7344 | 6:13 am
    Summary: Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...
  • POM Wonderful Is At It Again

    Dwayne W. Waite Jr.
    21 Oct 3439 | 6:13 am
    Summary: There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Remember early last year when the FTC slapped POM with fines and regulations about what they could or couldn't say, and that they had to provide certain education to the consumers about exactly what is in POM's POM Wonderful pomegranate juice?
  • Is Ray Rice Paying for Our Sins?

    Brian Keller
    21 Oct 2326 | 6:13 am
    Summary: These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Ray Rice beat up his then-girlfriend, now-wife Janay in the elevator of a casino in Atlantic City. The American public was treated to a brutal video of Ray Rice dragging the unconscious Janay around the floor of the casino. People were horrified, as was the state of New Jersey. New…
  • Marketing is a World of Gray

    Dwayne W. Waite Jr.
    21 Oct 2182 | 6:13 am
    Summary: When we were a little into our marketing career years ago, we were fortunate to have an Op-Ed of ours get picked up by BrandWeek that pioneered the idea that "Graybeards should Step Aside" and let the younger, more technologically adept professionals lead the way in a rapidly changing industry. This post is not about that. In terms of "gray," we are talking about the "right" principles of marketing...
  • Simplicity: A Blues-Based Guide to Copywriting

    Jerry Northup
    21 Oct 2014 | 6:11 am
    Summary: The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but…
 
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    Schaefer Advertising Co.

  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
  • Riff Ram Bah Zoo

    12 Sep 2014 | 2:49 pm
    The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team. After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs…
  • “What’s inspiring you right now?” Charlie Howlett – senior...

    1 Sep 2014 | 9:50 am
    “What’s inspiring you right now?” Charlie Howlett – senior designer/art director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf ShopLooking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head. Sometimes, I’ll make little doodles for my four-year-old son.
  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
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    Advertisers

  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO…
  • Maps and Metaphors

    Sue Imgrund
    17 Oct 2014 | 12:41 am
    I read a very interesting blog post by Martin Weigel on his Canalside View blog recently, in which he argues for scrapping the “brand as human” metaphor in favour of a new metaphor more applicable to the 21st century – “brand as software.” The argument goes that human personality traits don’t really differentiate brands and quotes Guy Murphy: “the democracy of information has allowed consumers to focus on more rational and “real” aspects of the product itself” – the observation here that a string on one-star product reviews can…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically…
  • Googlephobia and other German idiosyncracies

    Sue Imgrund
    10 Oct 2014 | 6:02 am
    I had a visit from my insurance rep today. A personal visit. He knocked my door, came in and sat down in one of our armchairs. I offered him a cup of coffee and he chatted me through the various changes to my policies. Although I ended up signing on a dotted line that was on one of those nifty digital gadgets, it was otherwise to all extents and purposes like a visit from the man from the Pru, fifty years later and in German. Yesterday I tried to get into my National Savings and Investments online account. Oh dear. When I set it up I had to remember a picture, a phrase, the answer to five or…
  • We get paid to make choices

    Sue Imgrund
    5 Oct 2014 | 3:45 am
    Before all staff emails, there were all staff memos. I remember them well from my time at Saatchi in London. I’ve even kept a few, because they felt important, worth hanging onto. If they were written by one of the creative directors, they would be as carefully and brilliantly written as a long copy ad. This 20 year old memo from the late David Abbott to all the staff at AMV has recently surfaced on the Creative Review. It’s well worth a read as it makes an important point that is even more relevant today, I think, than in the 90s. The point is about ownership and responsibility,…
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    Only Dead Fish

  • How Google Works

    Neil Perkin
    15 Oct 2014 | 4:29 am
    How Google Works from Eric Schmidt I've bought but yet to read Eric Schmidt's new book on How Google Works. In the meantime comes this handy slideshare summarising some of the key points. Lots to take from it, and lots of good validation for many of the things that I consult with companies about and have written about here over the past few years. I've paraphrased a transcript of what the deck says below (largely for my own benefit) but you can see the slides above. Eric starts by talking about the new business rules that make a company successful in the 'internet century'. Technology, he…
  • Jobs to be Done

    Neil Perkin
    13 Oct 2014 | 11:56 am
    I liked Martin Weigel’s take on how a more appropriate metaphor for modern brands is perhaps less about the human personality characteristics that we've long tended to attribute them and more about thinking of brands as software: "Brands can now can remember what we like, and what we bought. They can anticipate when we need to restock, repurchase, or renew. They can suggest purchases, content, and experiences we will probably like.They can compare and recommend purchase options. They can respond to our service, upgrade, and replacement needs. And of course as brands become more like…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Oct 2014 | 2:35 am
    Here are my favourite links of the past week, as curated by Fraggl: This latest essay from Paul Graham (co-ounder of Y-combinator) on how counter-intuitive startups can be, and taken from his guest lecture at Stanford, is an excellent read. Also from the same class, comes this great video of Peter Thiel's lecture on business strategy, competition and monopoly Snapchat murders Facebook (below) - worth a watch A lovely post from Antony Mayfield on the importance of values A great case study for how a Greenpeace campaign persuaded LEGO not to renew their contract with Shell And you…
  • The Quartz Curve

    Neil Perkin
    10 Oct 2014 | 4:14 am
    It’s somewhat fashionable right now to believe that digital, mobile and social media consumption are universally reducing attention spans down to nanoseconds but whilst consumption patterns are changing, I think we’re far from seeing the death or even decline of long-form content. The 'Quartz curve' is an interesting way of thinking about this, and one that I've talked about a fair bit since I first came across it a year ago. Quartz have found that whilst people like to read short, fast digital content, they also really appreciate longer, more analytical pieces. The dangerous ground is…
  • Post of the Month - September 2014 - The Winner

    Neil Perkin
    8 Oct 2014 | 11:47 am
    Delighted to announce that Meg Pickard has won this month's vote with her excellent Community Development Playbook. Well done Meg - you're entered into the hall of fame. Thanks to everyone who took part.
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Problem with Championing Individuality

    Laura Rabushka
    15 Oct 2014 | 11:57 am
    When we think about success and growth within a community or organization, two groups stand out to me most: Individualism, which is defined as the “moral stance, political philosophy, ideology or social outlook that emphasizes the moral worth of the individual” and conformism, or collectivism, which is “an ideology that emphasizes the interdependence of every human”. Working in digital, we hear buzzwords like “innovator”, “visionary”, “revolutionary” and “thought leader”, and we think those words represent the best qualities in people who have made or will make a…
  • The Fallacy of the Funnel: How to Leverage the New Buyer Journey

    Kimm Lincoln
    9 Oct 2014 | 11:02 am
    If you were to play buzzword bingo at a marketing conference this year, “the funnel” would be a guaranteed get. It’s a buzzword now, but the concept of a buyer funnel is not new. Back in 1898, a man named E. St. Elmo Lewis was credited (though not definitively) to have developed the first idea of a purchase funnel.  He defined the stages of the buying funnel as follows: And you know what? In 1898, maybe it was that simple. Buyers had limited access to information and were somewhat constrained by what was available in their geographic location. If you had a need for something, how much…
  • What’s New in SEO

    Sarah Lively
    6 Oct 2014 | 8:40 am
    Search engines are constantly making improvements to ensure users are met with quality results. As algorithms are updated, ranking factors change, and guidelines become revised, it’s imperative that SEOs stay apprised of these changes. As we transition from summer to fall, there have been significant updates; so we’re recapping the major changes for you to stay on the top of the latest SEO happenings! Algorithm Updates While webmasters everywhere are anxiously awaiting a Penguin update, Google has actually been rolling out an enhanced Panda algorithm. Pierre Far of Google announced…
  • What’s New in Digital Paid Media

    Kelly Sullivan
    1 Oct 2014 | 11:46 am
    It’s officially Fall, which means one thing for Paid Media professionals: holiday strategy planning. If you haven’t gotten there yet, don’t worry! In addition to major platform updates, this month’s post is full of guides, articles, and research to start you on your way to a successful holiday season. Google AdWords Watch Out for Shortened Mobile Ads Beginning on October 15th, your mobile ads may be served sans the second description line. Instead, mobile ads will be more likely to be shown with ad extensions. Google explains in a blog post that the change will allow smartphone users…
  • How Designers Can Keep Developers Happy

    Pete Lawton
    25 Sep 2014 | 1:31 pm
    The relationship between designer and developer is critical at an agency like Nebo. We’re out to do a lot more than build things that look pretty. Our projects need to tell brand stories, solve users’ problems, and function like a well-oiled machine. Creating great experiences for our clients and their users is a complex process that involves a lot of hard work from a lot of talented people. Think about the way an architect and a builder work together. Without either, there can be no finished structure, and though both share the end goal of delivering something beautiful, that doesn’t…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Time to Revisit DSA’s Code of Ethics: Suggestions

    Kevin Thompson
    25 Sep 2014 | 8:55 am
    It’s old news now. Avon left the DSA. In their announcement, they stated the DSA’s Code of Ethics needed revision. Specifically, Cheryl Heinonen at Avon said, “We believe the association’s agenda in the U.S. is overly focused on the issues of a few specific brands rather than industry-wide challenges. . . We believe that the U.S. DSA Code of Ethics requires updating to better reflect the current state of the industry in the U.S.” In a separate article in the Washington Post, Heinonen gave a quote that shed a little light on what she meant. She said, I think…
  • Talk Fusion Gives Me a Taste of Medicine

    Kevin Thompson
    22 Sep 2014 | 3:46 pm
    I got a call from Talk Fusion’s lawyer today. And the lawyer made threats. The lawyer tried to appeal to my “economic self-interest.” This made me angry. And then I thought for a second, this is exactly what I do sometimes. On occasion, I get asked to do things that I’m not fond of doing. Publicly, I’ve made it clear that MLMs should never send Cease and Desist letters unless there’s malicious intent and serious harm. Otherwise, it’s a gun that kicks harder than it shoots. In my recent post regarding Avon’s departure from the DSA, I referenced…
  • Avon Writes Open Letter to DSA Members Regarding Its Decision to Leave

    Kevin Thompson
    16 Sep 2014 | 11:39 am
    Avon has recently announced its exit from the Direct Selling Association.  The video includes my thoughts. This is a very significant development and represents extreme discomfort experienced by companies in the industry. The reasons for Avon’s exit. I’ll sum it up: (1) They’re not feeling the love. They feel as though other companies, the companies that do not quite match Avon’s values, are setting the DSA’s agenda; (2) They’re not happy with the current Code of Ethics. They feel it should be updated and that the current Code has too many holes; thus,…
  • Memo by Hedge Fund Manager Robert Chapman: Bill Ackman’s Attempt to Goad Regulators Into a Baseless, Unnecessary Legal Battle

    Kevin Thompson
    11 Aug 2014 | 8:34 am
    The attacks on Herbalife have been staged on many fronts.  Almost two years into Ackman’s bear raid against Herbalife, the clock is ticking and Ackman undoubtedly needs a government bailout / regulatory action against Herbalife.  Ackman’s thoughts about those on the long-side of $HLF: they’re all idiots.  Kenny Moelis, Bill Stiritz, Carl Icahn, Joele Frank, Boies Schiller, PWC, “uneducated” Herbalife distributors….all operating with inferior minds to his own.  Do Ackman and his gang have an explanation for the 0.25% rate of return on Herbalife…
  • FTC Settles with TriVita. Is the word “Inflammation” off limits when you’re selling a health product?

    Kevin Thompson
    7 Aug 2014 | 3:55 pm
    The FTC has spoken and we better pay attention. Recently, the FTC announced a $3.5M settlement with TriVita, a network marketing company. TriVita is an Arizona corporation that advertises, markets, distributes, and sells Nopalea. Nopelea is a nutrient rich drink derived from the superfruit of the Nopal cactus. TriVita peppered the marketplace with an aggressive marketing campaign that touted the curative properties of Nopelea. The theme of the advertisements: Nopalea is a drink that will reduce bodily inflammation, which will lead to a reduction in pain associated with inflammation-related…
 
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    Campaign Planning

  • It's Not A Six Hour Ad

    John Drake
    18 Oct 2014 | 6:00 am
    The flight from Newark to San Francisco is 5 hours and 46 minutes. In a video that completely captures the boringness of such a flight, Virgin America created a real-time video featuring mannequin people. The move attracted a lot of...
  • It Doesn't Give You Wings

    John Drake
    14 Oct 2014 | 6:00 pm
    For years Red Bull has used the tagline it “gives you wings”. Recently, a long-time Red Bull drinker sued the company because, despite drinking the brand for years, it had failed to give him wings or improve his athletic or...
  • Limitations and Invitations

    John Drake
    4 Oct 2014 | 1:15 pm
    How do you write a great creative brief? From advertising, to design, to architecture, to product development, this short film explains how.
  • Well Done Is Better Than Well Said

    John Drake
    25 Sep 2014 | 12:38 pm
    Strategy sounds great. But unless it moves things into action, what’s the point? The most important job for a planner needs to be creating ideas that are easy, clear and exciting to act on. As Ben Franklin once wrote: “well done is better than well said.”
  • The Future Of Advertising Is Really About Better Media

    John Drake
    12 Apr 2014 | 8:40 pm
    The most acute challenge the industry faces today, the area that needs the most help, the most guidance and the most focus is the part that we talk about the least: media. And fixing it can have the greatest affect on people by helping them find what they want.
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    Co.Create

  • David Beckham's Life In This Whisky Ad Directed By Guy Ritchie Is Exactly What You Imagine It Would Be

    Jeff Beer
    20 Oct 2014 | 11:41 am
    A well-heeled, well-traveled stylish, secret society meets up to drink some scotch.In the darkest corner of your celebrity-obsessed, seething jealous heart this is exactly what you'd imagine. Celebrities, they're just like us? Go home, you're drunk. They don't wear sweatpants to the grocery store, they wear velvet green tuxedo jackets to drink whisky at remote Scottish estates.Read Full Story
  • The New "Marcel The Shell With Shoes On" Video Will Knock Your Socks Off

    Joe Berkowitz
    20 Oct 2014 | 11:01 am
    Your favorite crustacean, "Marcel The Shell," is back--with a new video, some sneezing, and a song.Rare is the animated character that entertains children, their parents, and the stoned teenager set. Marcel the Shell With Shoes On is a beloved stop-motion crustacean who handily manages this trifecta, and he's back in a new video--only his third one in four years of existence.Read Full Story
  • YouTubers Go To Panem In New "Hunger Games" Miniseries For Mockingjay Part 1

    Jeff Beer
    20 Oct 2014 | 10:35 am
    Google partners with Lionsgate to create original content to promote the newest Katniss blockbuster.The marketing machine behind the blockbuster Hunger Games series has joined forces with Google's Art, Copy & Code project to combine the power of Youtubers with the fictional world of Panem and the upcoming film Mockingjay: Part 1.Read Full Story
  • LeBron Goes Back Home To Akron With Beats

    Jeff Beer
    20 Oct 2014 | 9:16 am
    The Chosen One and his mom take us on a tour of his childhood hometown in this new campaign."Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio. It's where I walked. It's where I ran. It's where I cried. It's where I bled. It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I'm their son."Read Full Story
  • Smart Move, Snapchat: First Sponsored Post Is A Movie Trailer For "Ouija"

    Jeff Beer
    20 Oct 2014 | 9:14 am
    It may be a horror flick, but a trailer isn't the kind of ad that scares people off.We've seen how brands have been using Snapchat to attract and entertain a growing and valuable audience, and been schooled on how the social app is killing Facebook among young people. But now Snapchat has joined the likes of Facebook and Twitter into the murky territory of the sponsored post. Its first was a 20-second trailer for Universal Pictures' new horror movie Ouija.Read Full Story
 
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    Advertising

  • REPORT: Microsoft Is Axing Nokia's Name From Its Smartphone Brand (MSFT)

    Lisa Eadicicco
    21 Oct 2014 | 5:36 am
    Upcoming Lumia Windows Phone devices will no longer be released under the Nokia brand, according to a new report from The Verge. Instead, devices will be labeled as Microsoft Lumia going forward. The move doesn't come as too much of a surprise since Microsoft acquired Nokia's mobile devices division in April for $7.2 billion. At the same time, Nokia will exist separately as a company that focuses on mapping and network infrastructure. The report comes just after blog GeeksOnGadgets said Microsoft may completely remove the Windows Phone name from its smartphones, and instead brand the phones…
  • REPORT: Yahoo Is Looking To Acquire Video Adtech Platform BrightRoll For $700 Million

    Lara O'Reilly
    21 Oct 2014 | 4:25 am
    Yahoo is lining up an acquisition bid for the video adtech platform BrightRoll as the company continues to accelerate its video strategy, TechCrunch reports. Sources tell TechCrunch that term sheets have already been signed and that the deal is likely to be worth within the region of $700 million to $725 million, although it could be valued as much as $1 billion. BrightRoll acts as an intermediary service for both brands and publishers, serving video advertising across desktop, mobile, and connected TV devices. It works with clients including Mars, Honda, and Kellogg to help their marketers…
  • Skechers Makes A Really Odd Choice For Its Next Spokesmodel (SKX)

    Lara O'Reilly
    21 Oct 2014 | 2:42 am
    Skechers has a long history of signing up famous sports stars to become its brand ambassadors — retired 49ers and Chiefs star Joe Montana, NBA’s Dallas Cowboys owner Mark Cuban and former New York Jets quarterback Joe Namath to name a few recent examples. But the shoe brand has gone slightly left-field for the choice of its latest spokesman: Former Beatles drummer Ringo Starr. Ringo, 74, is set to feature in a huge global marketing campaign for Skechers’ “Relaxed Fit” footwear range. Ads will appear across TV, print, outdoor, online and point of sale from Spring 2015 through June…
  • 10 Things In Advertising You Need To Know This Morning

    Lara O'Reilly
    21 Oct 2014 | 1:51 am
    1. The creator of the Facebook Like button has explained why there will never be a “Dislike” one. Facebook’s former CTO Bret Taylor says it would bring too much negativity to the social network.  2. Here’s how the Michelin Guide made a tire company the world’s fine dining authority. Business Insider plots the unusual history of the Michelin Guide.  3. The McDonald’s menu appears to be driving away cash-strapped customers. Rising commodity prices and frustrated franchisees have been pressuring McDonald’s to increase prices, but it’s turning diners off.  4. Beats…
  • Google's Android Is Suddenly Growing Massively As An E-Commerce, Advertising, And App Platform

    Marcelo Ballve
    20 Oct 2014 | 11:47 am
    Android is underappreciated as a commercial platform — as a revenue driver for the e-commerce, advertising, and software industries.  Too many analysts remain attached to an outdated idea of Google's mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don’t spend money on mobile and lack lifetime value. This is no longer true. In a new BI Intelligence report, we show how Android has translated its massive audience — an estimated 1.2 billion active users globally by the end of this year — into a solid platform for…
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    All Video

  • 10 Posts on Marketing, Video and Startups

    Fergus
    18 Oct 2014 | 1:30 am
    Weekend reading Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week Follow me here – http://twitter.com/fergusdyersmith IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC  The YouTube Creator…
  • Wooshii is now officially a YouTube certified partner. Stay tuned for tips and tricks about YouTube

    anna
    15 Oct 2014 | 11:55 am
    YouTube is the driving force behind how we view and use video today. There are over 1 billion unique monthly viewers who watch YouTube across the globe. And the best part…YouTube makes it extremely easy to promote yourself and your Channel to the world. Wooshii is now YouTube certified! Which means we are qualified experts in everything to do with YouTube, from what makes a good YouTube ad, to how to grow your viewership on YouTube. We will impart all this knowledge to you so stay tuned to find out tips and tricks on growing your audience on YouTube.
  • Our Latest Research Shows The Phenomenal Growth of The Video-Maker Workforce

    anna
    10 Oct 2014 | 9:01 am
  • The half a million dollar project board!

    anna
    10 Oct 2014 | 5:36 am
      We’ve broken more records.. In September we had a record number of people requesting videos, and posting video projects onto our board. The total video production budget for these videos came to half a million dollars! A big thank you to our talented creators who turn these projects into amazing videos and animations. And thanks to our customers who post fantastic projects which inspire our creators.
  • The best 5 seconds of your life: unforgettable videos that hook users in the first 5 seconds

    anna
    24 Sep 2014 | 2:20 am
    The first 5 seconds of your video is critical. It’s the hook that keeps people watching. Grab them, and you’ve given yourself the best chance they will listen to your message. Lose them, and the time and energy you put into your video is wasted.   We’ve put together our favourite examples of some stellar first 5 seconds… Ship My Pants: Loving the cheeky wordplay. Not only did they keep viewers intrigued but they also kept reinforcing the entire unique selling point of their product throughout the video. 21 million views. Can’t argue with that.   This Is The End:…
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    JCDecaux OneWorld

  • JCDecaux Airport UK Opens a World of Possibility

    Mabel
    9 Oct 2014 | 4:30 am
    On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London’s Soho Hotel.  Martin Moodie on Best Examples of Airport Advertising The list of guest speakers included Maxxium Travel Retail’s European Marketing Manager, Mariska Van Beukering, Cheil Worldwide’s Head of Out of Home, Fiona Fitzgibbon, Founder of Moodie International, Martin Moodie as well as our own Alan Sullivan, Rob Elms and Steve Cox. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

    Kevin
    6 Oct 2014 | 2:41 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. Last July, HMVideal hosted an innovative “MUSIC REBORN” campaign at the metro exit to promote its new HMVideal concept store which opened in the Central district. Metro passengers were invited to “play” with different instruments placed on several posters, blending the sounds from these installations to make a special…
  • Appealing to the Senses: Sight, Sound and Scent in Metros

    Mabel
    11 Sep 2014 | 5:00 am
    Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy. Recent advertising campaigns in JCDecaux metros have been truly imaginative, offering delightful ways for brands to get close to passengers via their senses. SIGHT – Watch the Swatch, Shanghai Metro Swatch provided a colourful feast for the eyes with the launch of their new dive series “Scuba Libre” in Shanghai Metro. The advertiser’s usual light-hearted approach…
  • Outdoor Active Space & M-Commerce: Connecting with Young Consumers

    Contributors
    9 Sep 2014 | 5:00 am
    Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer restricted to home or office environments.  As online shopping moves out of the home, retailers are having to re-think their strategies for reaching and connecting with these young shoppers. Outdoor advertising is an effective medium to reach this young, urban, mobile audience at the time when they are on the move and connected. Active…
  • Campaign Showcase – Coca-Cola’s Share a Coke

    Kevin
    4 Sep 2014 | 5:00 am
    Sharing a Coke with JCDecaux JCDecaux has a long history of collaboration with Coca-Cola on a global scale. The past few years have seen the implementation of an impressive number of Innovate campaigns, creating interaction and engagement with consumers and bringing Coca-Cola happiness around the world. One of Coca-Cola’s latest strategies is focussed on “Share a Coke”, a series of campaigns centred on the connections people have with their family and friends.  JCDecaux has been instrumental in bringing many innovative executions of this campaign to the streets of the world. Below are…
 
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    Harmelin Media Blog

  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
  • Fall 2014 TV Preview: Cable, Part 1

    Blog@harmelin.com
    18 Aug 2014 | 2:56 pm
        A&E A&E will look to build upon their big 2013, which saw the network’s total viewers rise by 10% during the year. Helping them in their quest to obtain more viewers will of course be the hit Duck Dynasty. Joining Dynasty will be Wahlburgers, Devious Maids, and Bates Motel. Hoping to get on the schedule with those shows are several interesting series that A&E will put out in 2014/2015.  
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    AdEspresso » Blog

  • Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

    Dan Virgillito
    15 Oct 2014 | 1:32 pm
    Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: Facebook proudly boasted over 650 million daily visitors to its site last year, a number that is only going to increase in…
  • Facebook Ads AND/OR Targeting, Better A/B Tests Reporting and much more added to AdEspresso

    Massimo Chieruzzi
    9 Oct 2014 | 9:52 am
    Here we go with another monthly update on what we’ve done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We’ve made several improvements this month and, best of all, we’re nearing the public release for 2 big new features we’ve been working on for a couple of months and will be live in October! Let’s get started with this month’s new features! Better Facebook Ads Split Test Reporting Split tests are the core of AdEspresso and we just released a major improvement to our reporting system to allow a better…
  • Facebook Introduces Mobile Geo-Fencing With ‘Local Awareness Ads’

    Dan Virgillito
    8 Oct 2014 | 5:39 am
    Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local audience “at the lowest possible cost.” Local Awareness ads are rolling out to US Facebook advertisers “over the coming weeks” and worldwide “in the coming months.” In addition to enabling marketers to target users physically present nearby, it will allow SMBs to find new customers by displaying ads to groups of people in the locality. In a post on Facebook for Business page, the…
  • How To Use Purchase Behavior Category To Target Facebook Users

    Dan Virgillito
    7 Oct 2014 | 5:23 am
    So, you’re full of advertising budget and have an exciting campaign for your target audience? Good. But here’s the kicker: your chances of reaching a consumer base that actually buys what you have to offer are slim if you don’t do this one thing. Target purchase behavior. Purchase behavior refers to the actions users take away from Facebook (things they buy away from the platform). Here are a few reasons why this form of target marketing can be a viable strategy: Consumers buy offline: ATYM Market Research revealed that 58 percent of US Facebook users did not mention a brand on…
  • Facebook Atlas Ad Platform 2.0 – What Does It Mean For Advertisers?

    Dan Virgillito
    29 Sep 2014 | 11:50 am
    Is your website ad measurement the right fit for the audience you want to attract? Facebook urges you to do more than simply nod and agree. Really think about it. What are the specific ad elements that lay the foundation to accurately target a certain demographic across devices and browsers or into the offline world? Today’s ad measurements mostly rely on cookie tracking: data files stored on mobile devices and computers to track user movements within websites. But the technology doesn’t work well for modern marketing campaigns. Facebook thinks it has the answer. The social giant has…
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    speaking in clicks

  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
 
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    Clearcode

  • Composer Installer plugin and usage

    Michał Gaździk
    17 Oct 2014 | 3:01 am
    In the previous article, we ended up having our application and other libraries installed in the same directory. This type of setup isn’t much use in any situation. Also, the code distribution isn’t very readable for development. Hence, we want to keep the application itself in the main directory, and the other packages in a place that’s meant for the vendor software. The specific catalogue structure actually depends on the application itself. However, in many cases it will work if we assume that your application is located in /app/docroot/ and vendors in /app/vendor. Having said that,…
  • Clearcode featured on The Agency Post

    Michael Sweeney
    9 Oct 2014 | 7:09 am
    Clearcode have recently been featured on the popular marketing and advertising portal – The Agency Post. We have been included as part of The Agency Post’s Tech Profile series – a series that highlights the products and services offered by a company that provide advertisers and marketers with more effective tools and services. The article talks about Clearcode’s early beginnings, our entry into the web analytics and RTB technology industry, the services we provide to our clients, and our plans for the future. Click here to read the full article. The post Clearcode featured on The…
  • Piwik and Piwik PRO featured in TrustRadius buyer’s guide

    Michael Sweeney
    3 Sep 2014 | 5:03 am
    As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius Digital Analytics TrustMap ™ for Enterprise. Rankings Based on User Ratings and Market Segment Adoption The guide features reviews from authenticated TrustRadius users on a number of digital analytics platforms from the biggest…
  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Gary Terzza, VO coaching from the UK

    Constantino de Miguel
    16 Oct 2014 | 9:14 am
    VO coaching is what Gary Terzza offers through VOmasterclass™, a voice over training program helping beginners in the peculiar art of reading at the mic.
  • Give your social media a make-over!

    Constantino de Miguel
    14 Oct 2014 | 3:12 am
     Social media is a free marketing tool that can make the difference in your VO business, provided you update your profile regularly. With Facebook reaching 10 years of age recently it brings to mind how big a part social media is playing in all our lives. As voice over artists we are increasingly using social media [Read more]
  • Making the voice-over script your own

    Constantino de Miguel
    26 Sep 2014 | 9:08 am
    A script is just a paper with lines. The art and craft of any voice talent consist of bringing the text to life and convey the meaning and emotions contained in it in the best possible way to suite the needs of the writer and to reach a particular audience. The talent show phenomenon is one that [Read more]
  • Using Linkedin to find potential VO clients

    Constantino de Miguel
    10 Sep 2014 | 8:02 am
    VO clients, scattered everywhere on the Internet. With all the various social media channels at our disposal, which one is the best for getting voice over work? This kind of question could spark all manner of different debates but for this article let’s look specifically at Linkedin. Unlike Facebook and Twitter, Linkedin is very much [Read more]
  • Comment et pourquoi choisir une enceinte de monitoring ?

    Constantino de Miguel
    11 Aug 2014 | 9:42 am
    L’enceinte de monitoring est un élément indispensable dans tout studio ou home-studio de voix off. Elle permet la restitution d’un son enregistré ou reçu. Elle représente un point de repère pour tout travail effectué, aussi bien en enregistrement qu’en post-production, et sert à effectuer le contrôle de la qualité sonore. En tant qu’outil de travail [Read more]
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    Media Planning Playbook

  • Behavioral Targeting in Media Buying

    Capitol Media Solutions
    15 Oct 2014 | 5:00 am
    Your perfect customers are out there, and modern advertising techniques, such as behavioral targeting, make it more likely than ever before that your campaign will reach them. Capitol Media Solutions has already written a post that answers the question, “What is behavioral targeting?” Just to recap… Behavioral targeting leverages a consumer’s previous activity when displaying […] The post Behavioral Targeting in Media Buying appeared first on Media Planning Playbook.
  • 6 Ways Print Media Buying Beats Digital Advertising

    Capitol Media Solutions
    8 Oct 2014 | 7:32 am
    Though magazines and newspapers are printed, it’s digital that’s getting most of the ink. News coverage of emerging online advertising platforms and changing consumer demands influence the investment that companies make in print media buying. Between 2012 and 2013 in digital, Kantar Media found that U.S. ad spend on display ads alone increased 15.7%. By […] The post 6 Ways Print Media Buying Beats Digital Advertising appeared first on Media Planning Playbook.
  • On-Demand TV Media Buying: Pros and Cons for Marketers

    Capitol Media Solutions
    1 Oct 2014 | 12:11 pm
    On-demand TV allows viewers to time-shift television programming to watch at their leisure and not necessarily according the program’s network air time. Content is typically, but not limited to, current and past television shows, movies, and the networks’ original programming. More than half of U.S. homes—about 56%—have access to video-on-demand in some capacity, and this […] The post On-Demand TV Media Buying: Pros and Cons for Marketers appeared first on Media Planning Playbook.
  • Combine Mobile and Outdoor Media Buying for Ads That Engage

    Capitol Media Solutions
    24 Sep 2014 | 7:44 am
    Industry experts predict that out-of-home advertising will exceed $40 billion by 2018, primarily due to more digital integration. Part of this expansion comes from marketers who are finding innovative ways to combine mobile and traditional outdoor media buying. Their work is connecting with consumers in entirely new ways and creating compelling out-of-home advertising experiences. Read […] The post Combine Mobile and Outdoor Media Buying for Ads That Engage appeared first on Media Planning Playbook.
  • How Competitive Analysis Improves Your Media Buying

    Capitol Media Solutions
    17 Sep 2014 | 5:00 am
    Advertisements bombard consumers constantly… including ads from your competitors. To create an effective media buying strategy, your company needs to know about the other messages that your audience is receiving and to develop an approach to win over the consumer, whether that means standing out from the crowd or going head-to-head against the competition. Capitol […] The post How Competitive Analysis Improves Your Media Buying appeared first on Media Planning Playbook.
 
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    Peter Levitan & Co.

  • Buy My Book On Ad Agency New Business

    Peter Levitan
    20 Oct 2014 | 10:25 am
    From The Land Of Self Promotion: Buy My Book On The Art And Science of Ad Agency New Business And Change Your Agency’s Future. Imagine spending only $12 bucks on Amazon for the paperback and even less for the digital version to buy a book that will dramatically change how you and your ad agency team creates […] The post Buy My Book On Ad Agency New Business appeared first on Peter Levitan & Co..
  • 8 Tips For How To Sell Your Ad Agency

    Peter Levitan
    18 Oct 2014 | 1:24 pm
    About 25% of the ad agency owners I talk to are thinking about when and how to sell their advertising / design / digital agency. In the case where the agency is very strategic and deliberate in how they plan their business, this is a very good goal. See #2 below. Owners want to sell for many […] The post 8 Tips For How To Sell Your Ad Agency appeared first on Peter Levitan & Co..
  • Chemistry Wins Ad Agency Pitches

    Peter Levitan
    15 Oct 2014 | 8:53 am
    Here is an excerpt from a chapter on the importance of interpersonal chemistry in winning new business from my book on pitching, “The Levitan Pitch. Buy This Book Win More Pitches.” Interpersonal Chemistry Wins Pitches By now, you’ve seen that there are many ways that an ad agency can win or lose a pitch. However, there […] The post Chemistry Wins Ad Agency Pitches appeared first on Peter Levitan & Co..
  • Google Said Don’t Promote @adweak To Advertising Agencies

    Peter Levitan
    13 Oct 2014 | 6:00 am
    Oh Google man. It must be nice to be a monopoly. Ja? First it was metadata, then keywords, then backlinks… Now you are telling us not to have short posts on our website / blog / world of content. As you say, being brief (less than 1,000 words) isn’t very authoritative. Short isn’t what true experts […] The post Google Said Don’t Promote @adweak To Advertising Agencies appeared first on Peter Levitan & Co..
  • Ad Agency: Why No Sales Methodology?

    Peter Levitan
    7 Oct 2014 | 6:12 am
    I came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report. Read the report too. The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency mistake that… SUCKS! According to the […] The post Ad Agency: Why No Sales Methodology? appeared first on Peter Levitan & Co..
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    Momentum Consulting

  • Setting Email Marketing Goals

    HHamblin
    16 Oct 2014 | 2:49 pm
    So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses can’t answer this question. Why did you start an email marketing campaign? Why are you sending this email? Email marketing isn’t just […]
  • Passing the Email Test

    HHamblin
    30 Sep 2014 | 8:04 am
    If you have a question about your email list, the best way to answer it is to ask your readers. You don’t have to ask them if they prefer emails at 6 a.m. or 6 p.m., just send out emails at two different times and find out what works best for you.
  • Measuring Your Advertising: The Ultimate Goal

    HHamblin
    18 Aug 2014 | 1:56 pm
    The hardest aspect of creating a marketing campaign is knowing if it’s working. After all, how do you KNOW your advertising is working?
  • Understanding Competition Through Market Research

    HHamblin
    12 Aug 2014 | 1:00 am
    Market research can be daunting term for many small business owners, but it is a crucial factor in a successful business. Market research can provide valuable insight that could reduce risks, predict industry trends, and help you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
  • Tips for the Perfect Promotional Package

    HHamblin
    8 Aug 2014 | 1:00 am
    A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad. I’m not sure that’s the kind of attention the game developer had hoped to receive. With this and a few other exceptions, publicity packages can build good will and drive attention to your brand. If you’re looking at the best way to use your products and funds to get the attention…
 
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    Filthy Rich Writer

  • Copywriting Q&A: Rock Your LinkedIn Profile

    Nicki Krawczyk
    20 Oct 2014 | 5:00 am
    Sure, you know that LinkedIn is important…kind of. You put up a profile, but you haven’t touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which ones? Read on… Today’s question comes from Angie L. who asks, “Now that I’m getting serious about my copywriting, I feel like I should probably re-do my LinkedIn profile. Do you have any tips?” Oh, do I! First, let’s take a quick step back to talk about why a good LinkedIn profile is so important. After all, “everyone else…
  • Copywriting Q&A: Getting Faster Isn’t Always Getting Better

    Nicki Krawczyk
    13 Oct 2014 | 5:00 am
    When most new copywriters think about improving their skills, they think about learning to write faster. Unfortunately, this isn’t actually the key to getting better. What is? Well, read on… Today’s question is from Greta D. who asks, “How can learn to write copy faster? I want to be able to turn projects around quickly. I think that would help me at a job, but definitely with freelance clients!” I definitely understand the desire to speed up. When you’re sitting there, staring at your screen and waiting for ideas to come to you, the minutes can feel like…
  • Copywriting Q&A: 5 Reasons You’re Not Getting Called Back

    Nicki Krawczyk
    6 Oct 2014 | 5:00 am
    After you go through all of the time to find job listings, polish your resume and submit it, it can be soul-crushing not to hear back at all. What’s going on? What are you missing? And how can you fix it? Read on… Today’s questions comes from Anthony C. who asks, “I’ve sent in my resume to a couple of different places and haven’t gotten any calls back. What am I doing wrong?” Well, the bad news is that there are some pretty common things that keep people from getting calls for interviews after they apply for a job. But the good news is that it’s…
  • Copywriting Q&A: What’s a Copy Test?

    Nicki Krawczyk
    29 Sep 2014 | 5:00 am
    As if life weren’t full of tests and trials enough, you’ll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. But what does that mean? And is it a good thing or a bad thing? Well, read on! Today’s question comes from Dustin Q. who asks, “I keep seeing the term ‘copy test’ in job listings; as in ‘applicants must complete a copy test.’ What does that mean? And what’s the format?” We’re so conditioned, after our years and years of school, to think of…
  • Copywriting Q&A: The Only Way to Improve

    Nicki Krawczyk
    22 Sep 2014 | 5:00 am
    When you’re first learning to write copy, trying to craft the write line feels like pulling teeth. You wrangle and struggle and moan and groan and wonder how long until you’ll get better at this. So, today, we’re giving away the big secret: The key to improving as a copywriter. Read on… Today’s question comes from Asher H. who asks, “I’m enjoying learning copywriting, but I feel like I’m really struggling with getting it right sometimes. How can I get better?” First and foremost, the most important thing to remember when you’re…
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    The Whitehouse Post » Blog

  • Give Yourself Five

    Frank Collective
    13 Oct 2014 | 9:16 am
    Whether you win cold, hard cash or $5 off your favorite brand—tic tac, Jim Hosking and Mark Burnett want you to give yourself five. The half-shaved head of ginger fro could be threat or warning—no one is entirely clear which one. Play it safe and just #GiveYourselfFive.
  • Help Heal with #ForRMHC

    Frank Collective
    10 Oct 2014 | 9:14 am
    The Ronald McDonald House for Children has been helping sick kids heal with their families by their side since 1974. DDB secured Pritzker Pavilion and partnered with PJ Fishwick at Cap Gun Collective and Dawn Guzowski at Whitehouse Post to produce this symphonious celebration spotlighting one of their children, 10 year old Chloe, as she expertly executes an emotional and advanced piece on piano, accompanied by rapper Rev. Run’s son Diggy, famous violinist Joshua Bell, Khari Parker on percussion and the Chicago Philharmonic accompanying. Five cameras documented the event, which had just…
  • Sami Wants to Give Back

    Frank Collective
    9 Oct 2014 | 3:48 pm
    Hey—it’s Sami! That guy who bought $400 of beef jerky, made random purchases at ironicsweatshirts.net, and commissioned works of high art—all on info he lifted by hacking your computer. But—good news!—he wants to give back. Join in with Sami in his tutorial course as he shares with you the tips and tricks of Hacking 101—giving you the insider insight—pick-locking passwords, pirating private info from public wifi, gifting malware with downloaded movies…he covers it all. Bonus material? Tips on old school tasing without a taser. To subscribe, just send your bank account…
  • Time Travel…

    Frank Collective
    9 Oct 2014 | 9:07 am
    Citizen Watches has teamed with Tristan Patterson at Smuggler, W+K Tokyo/Amsterdam and James Forbes-Robertson to time travel—or, rather, literally stay in the moment as the world whizzes by. Chasing Horizons is every bit as beautiful and ephemeral as you might imagine star chasing would be. The race against space-time successfully steals one night from the planet—capturing perpetual twilight at slices of 1/125th a second at the same latitude, hour, minute and day across Earth’s timezones to highlight the precision of the new Citizen’s F100 wristwatch to calculate and adjust to…
  • Turn Out For What?!

    Frank Collective
    7 Oct 2014 | 8:39 am
    Education? Reproductive rights? Prison reform? Student loans? Gun reform? Global warming? Election season is upon us, and if the hard-won freedom to vote isn’t enough to get you to rock down to Election Avenue, then maybe ‘dat bass will do the trick. If you don’t have a reason for the season, feel free to borrow one from Lena “Lil Lena” Dunham, Lil Jon or Fred Armisen—because impressing your friends is the only reason to ever do anything. Trish Fuller and Brody Baker of 1985 are doing it. So are 600,000+ others along with Rolling Stone, TIME, Agency Spy,…
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    Punchbowl trends blog

  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
 
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    Tradical 360 Blog

  • Everything You Need to Know About Parallax Scrolling

    Daniel Ryan Adler
    16 Oct 2014 | 6:37 am
    What is parallax scrolling? Parallax scrolling is a great way to get visitors to your site to engage with your web design. For those of you who may not know, parallax scrolling came about as the result of the infinite scroll style web design. Having one long page is often better for SEO since it consolidates content and authority, and it’s easier on mobile because users scroll instead of click. One of the earliest parallax tricks was to enable a click on the navigation bar to jump your user to the corresponding section of the home page. Today, more advanced engagement is common. One one…
  • 5 Reasons Google Will Take Over the World (And One They Won’t)

    Daniel Ryan Adler
    9 Oct 2014 | 2:22 pm
    If you’re anything like me, you don’t like mega-corporations that control what we see and try to influence how we think. So that as Google finds itself in trouble in European courts, part of me rejoices at potential limitations on their power. But as of late I’ve begun to see that in fact, Google is well-poised to take over the world, mostly for these five reasons. 1. Google Now Although Google is not as old or as rich as Apple, their personal assistant beats Siri hands down. In the latest update to Google Now, you can be reminded of when to pay your bills (very 2015). Who…
  • 8 Signs That Your Blog Is Working

    Daniel Ryan Adler
    3 Oct 2014 | 6:54 am
    Any SEO company will tell you that in conjunction with great web design, you need a solid blogging strategy. And while the focus on generating quality content that’s shareable is great, it’s also important to think about quantifiable data that can help to tell you if you’re blogging the right way. If you’re just starting a blog, it can be hard to gain traction and show results, but there are other ways to see if your content strategy is working. Let’s start by looking at the most intuitive factors. SEO Targets Obviously, traffic is one indicator that your blog is…
  • The Future of Responsive Web Design

    Daniel Ryan Adler
    26 Sep 2014 | 6:23 am
    Another summer gone. Sorry to get all melancholy, but the passing of the latest season shows that we are ever farther in the future, which means it’s time to look ahead at web design. iOS8 came out, hasn’t torn it up the way previous OS did, and now we have to wonder what the future will hold. Problems with responsive web design Well, a recent article in FastCompany by Code+Theory founders, Dan Gardner and Mike Treff, defines the current limitations of responsive web design. They argue that the primary issue with online publishers is formatting content. The way newspapers change…
  • An Analysis of Searchmetric’s 2014 Search Ranking Factors Study

    Daniel Ryan Adler
    11 Sep 2014 | 8:24 am
    Searchmetric’s latest SEO ranking factors have been released. These rankings show each individual search ranking factor on a scale of importance within Google’s algorithm. It’s not so much that if you follow one specific factor your search engine results will start to move up, but rather, that if you lack one criterion, your results will fall. Taken together, a number of factors concerning on-page technical aspects, such as site speed, position of keyword in title, and length of url, are must-haves. The valuation of these factors is relative to the others mentioned on the…
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    Duval Guillaume

  • If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

    Duval Guillaume
    16 Oct 2014 | 6:42 am
    Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows. Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss. Sign up as an organ donor here: http://www.reborntobealive.be/
  • Too young to watch. Old enough to get married.

    Duval Guillaume
    15 Oct 2014 | 1:17 am
    Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters. Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem. The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to…
  • The Selfie Speeding Sign

    Duval Guillaume
    11 Sep 2014 | 5:26 am
    As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign. Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare. After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up. Campaign website…
  • A pop-up museum where you can eat the art

    Duval Guillaume
    9 Sep 2014 | 8:39 am
    In New York the ‘Eat the Art’ pop-up museum opens its doors to give Americans the opportunity to taste Castello, the best cheese from Denmark, in a very original way. Famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and… eat the copied works of art. Over the course of two days, more than 500.000 visitors enjoyed the unique exhibition, of which 40.000 people actually tasted. Castello website Related News items11 September 2014 - The Selfie Speeding Sign (1)25 June…
  • These are great times for creativity!

    Duval Guillaume
    25 Jun 2014 | 2:54 pm
    Geoffrey Hantson: “Passion and balls is all you need to enable stories to be told.” Last week Executive Creative Director Geoffrey Hantson was interviewed by Knack (Belgiums leading magazine). Discover the interview (in Dutch) here. Want to hear it from Geoffrey himself? Watch this video of a lecture he gave last year as a chairman of the Loerie Awards in Capetown, South Africa. Feel inspired? Or want to talk about it with Geoffrey? Feel free to reach out. Twitter: @geoffreyhantson Email: geoffrey.hantson@duvalguillaume.com Related News items8 June 2011 - One Gold and one Silver…
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    AdSpruce

  • Why Video Is Dominating Mobile

    April Jones
    16 Oct 2014 | 3:54 am
    Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction and marketing. The success of video can be seen by just taking a look at Google’s YouTube. YouTube is the biggest video sharing Web site, the second-largest search engine after Google and the third-most visited Web site in the world, with more than 100 hours of video being uploaded to the site every minute. Click HERE and head over to Mobile Marketer, the news leader in mobile marketing, to read more on how video is dominating the mobile. The post Why Video Is Dominating…
  • Why Mobile is the Best Way to Reach Millennials

    April Jones
    1 Oct 2014 | 1:18 am
    Millennials have never known a world without the internet, they grew up alongside it. Millennials have matured and advanced at the same pace as technology, becoming the most tech-savvy generation, seamlessly integrating technology into every aspect of their lives. The Connected Generation Born between the years of 1980 and 2000, millennials are the most connected humans of all time. A massive 60% of millennials are connected online even when they are away from home. They are the generation that want to interact and not just simply react – they want to share, they want to comment and…
  • Why is Facebook Launching a Mobile Ad Network?

    Tegan Pyke
    30 Sep 2014 | 4:34 am
    The advertising industry is witnessing an influx of new mobile ad networks and expansions to existing networks. The reasons for the sudden interest in mobile advertising isn’t complicated. It comes down to a captive, responsive audience and a booming market sector. Yesterday was a big day for mobile advertising. Seemingly within hours of each other, two mega-corporations let out big announcements. Facebook is launching a multi-platform mobile ad network and Google, now its competitor, is releasing a string of updates and new advertising formats to its existing mobile ad network. Though…
  • Is Colour Psychology Affecting Your Business?

    Tegan Pyke
    24 Sep 2014 | 8:22 am
    A recent study has found that the colours used in mobile apps can radically affect the way the app is used. Bright colours perform better in low GDP per capita countries, while minimal colours work best in higher GDP per capita. It’s been a long held open secret in design that colour matters, whether it’s a logo or a product flyer. By looking at colour psychology, we can figure out more about how colour affects people and how to use it in business. What would you say if I told you that serving your meals on plates that contrast your food colour makes you eat less? How about the…
  • The Ultimate Guide to Mobile Website Monetisation

    Tegan Pyke
    16 Sep 2014 | 12:31 am
    With mobile web traffic on the rise and mobile revenue surpassing traditional advertising channels, everyone is talking about mobile monetisation. So, what do you do if you are a website owner and you want to make money from your mobile traffic? What is mobile monetisation and how do you do it? When it comes to the internet, the definition is simple: monetisation is the act of making money from your digital presence. From premium memberships and subscription based services to digital content and e-commerce, there are many ways for entrepreneurs and website owners to earn revenue from their…
 
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    Brogan & Partners Convergence Marketing

  • The weekly recap - October 13, 2014.

    Ellyn
    17 Oct 2014 | 9:51 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How to Achieve Content Marketing Success: New Research Are you trying to improve your content marketing? How Small Business Can Leverage Selfies for Social Media Marketing It’s nearly impossible to log in to a social media network and get through a single…
  • Celebrating 30 years of creative advertising: #22 Detroit Convention Bureau.

    kaitlynn
    16 Oct 2014 | 2:05 pm
    There’s more to Detroit than the Motor City and Motown. It’s a city filled with history and hope, full of promise, potential and great stuff to do. At the turn of the millennium, the Detroit Convention Bureau wanted everyone to know what we knew. They wanted to remind people that Detroit was still a great place to live, be and visit. So, that’s exactly what we did. Our copywriters went to work—compiling lists of reasons why people should visit Detroit. We brainstormed with our media and creative teams, attempting to find the best way to get the message across. We executed a few ideas…
  • The weekly recap - October 6, 2014.

    Ellyn
    10 Oct 2014 | 6:32 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation. In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. 5 Best Practices…
  • Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation.

    Bonnie
    7 Oct 2014 | 8:55 am
    In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. Michigan, home of the Motor City, was known for its automotive industry. And while the state will always take pride in manufacturing the Big Three, Michigan’s strong reputation for the auto industry overshadowed its investment and successes in life sciences, information technology and advances manufacturing. To put it in perspective, Michigan started 92 new life sciences companies, which created over 450 new jobs and contributed to more than $34…
  • The weekly recap - September 29, 2014.

    Ellyn
    3 Oct 2014 | 7:21 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. “Share a Coke” campaign gives the brand its best summer in a decade. Share a coke campaign uses social media and an innovative strategy to lift sales. 4 Native Ads the Media’s Talking About According to a recent eMarketer report, spending on native…
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    Consumer Engagement Now

  • The Benefits Of Interactive Marketing For Your Brand

    e-Miles Digital Media
    20 Oct 2014 | 6:15 am
    In the past, marketing was very much a one-way communication. Companies and businesses would come up with clever ways to communicate their products to the clients, and potential customers would scour these ads and brochures. Eventually, some of them would come into the shop, restaurant or other corporate establishment for shopping, dining or browsing. However, in the 21st century, interactive marketing has a tremendous presence in the world and can have seriously positive benefits for your business. What Is Interactive Marketing And How Does It Benefit Your Brand? Knowing what interacting…
  • 4 Marketing Lessons Learned From How to Lose a Guy in 10 Days

    e-Miles Digital Media
    14 Oct 2014 | 7:57 am
    How To Lose a Guy in 10 Days is a rom-com that has a surprising amount of business marketing lessons that even though most die-hard chick flick hater can recognize. The film tells the story of Andie Anderson (Kate Hudson), a writer for a Cosmopolitan-type ladies’ magazine, who takes on the challenge of intentionally making a guy leave her through annoying behavior for an article. Andie picks Ben Barry (Matthew McConaughey), a charismatic advertising executive, as her target. Little does Andie know that Ben is simultaneously trying to win a bet where he makes a woman fall in love with…
  • 15 Questions To Ask For Identifying Your Marketing Audience

    e-Miles Digital Media
    8 Oct 2014 | 5:33 am
    There is nothing more important in the marketing process than properly identifying your target market. Here are 15 questions that you can ask in order to understand your marketing audience before spending money. 1. Who would purchase from me? The most important question should be the first question: finding the people that will actually make a purchase from you. After all, there is no reason to market to people who will not buy from you to begin with. 2. Who has already purchased from me? If you have already been in business, then you should have records of people who have already made…
  • What Is Proximity Marketing And Why Is It Useful?

    e-Miles Digital Media
    30 Sep 2014 | 4:11 am
    Proximity marketing is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. Proximity marketing uses Bluetooth or Wi-Fi technology to send messages electronically to nearby consumers. The benefits of this type of marketing involve more than just increases in sales. Although the revenue generated by proximity marketing is considerable. This form of marketing offers an innovative method of delivering messages and content that regular…
  • Creative Online Marketing Campaigns: 5 Successful Case Studies

    e-Miles Digital Media
    22 Sep 2014 | 12:33 pm
    If you’ve been considering integrating online marketing strategies into your brand’s marketing campaign, you’re headed in the right direction! Here are 5 true case studies we’ve compiled that highlight the benefits of thinking creatively when it comes to your brand’s online marketing campaign. 5 Successful Online Marketing Campaign Case Studies 1. Hampton Inn & Suites The digital marketing team of the Hampton Inn & Suites designed a multi-faceted campaign that combined public relations, advertising, and social media. Its focus was real stories told by real people. To set…
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    Aerial Advertising Blog

  • The Biggest Events For Aerial Advertising This Fall

    14 Oct 2014 | 8:30 am
    Fall has arrived, which means the sun-soaked beach days of summer have officially come to an end. And in the professional world, advertisers are looking for creative methods to hit their fourth quarter numbers. We can say with certainty, that aerial advertising is a perfect medium to give your marketing campaign the boost you’re looking for in Q4. But, there’s often a misconception that aerial advertising is a seasonal marketing platform. We’re here to tell you it’s not!
  • DIRECTV Blimp Partners With West Coast Schools For #FridayNightFlights

    9 Oct 2014 | 8:30 am
    California high schools are in for a larger-than-life surprise over the next few months. For the first time ever, the DIRECTV blimp and its gigantic LED screen can be seen flying all over the West coast! The “DTV blimp” as its friends call it, will be participating with elementary, middle, and high school students all over California and Arizona. How can your school get involved with the DIRECTV Blimp? If you’re a school administrator you can request the following: - Make a request for the blimp to fly over your school- Take the kids on a field trip to see the blimp at its…
  • How To Rev Up Advertising ROI At NASCAR Races

    7 Oct 2014 | 8:00 am
    Aerial advertising is a cost-effective way to advertise at the biggest racing events of the year. Don’t waste your entire marketing budget on an expensive sponsorship when you can get your brand’s messaging noticed with a banner plane, blimp, or sky written message. NASCAR events are perfect platforms for aerial advertising. In this article, we will address the benefits of choosing aerial advertising at NASCAR races, and show you some examples of effective aerial campaigns at these types of events.
  • 3 Tips For Advertising At College Bowl Games

    30 Sep 2014 | 8:30 am
    With the start of college football underway, bowl season will be here before we know it. Bowl games offer tremendous opportunities for marketing campaigns, especially in the aerial advertising sector. With the possibility of flying over 35 highly populated bowl games, the college football scene is where you need to get involved in order to separate yourself from the competition. Here are our top three tactics for effective marketing at college bowl games.
  • 18 Blimp Facts For The Average Av Geek

    23 Sep 2014 | 9:00 am
    Did you know? Van Wagner Airship Group LLC owns and operates 8 of the 13 active airships in the world today. Our blimp pilots and operations teams are experts in blimp aviation and technology. In fact, our pilots are certified by the FAA as blimp flight instructors!  If you're an aviation fan (av geek) or blimp buff (helium head) you're in the right place! Check out these 18 facts we put together about blimps. 
 
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    Sunrise Advertising

  • Catering Your Social Message

    Sunrise
    17 Oct 2014 | 11:37 am
    As social media has become mainstream, users have demanded more. They expect your brand message to remain consistent throughout, as it should, but depending on which platform they’re on, they want different things. Talk about needy. But what is it that fans want depending on the platform? I’ll start with the most popular platforms and work my way through. And, if you’re worried you’re not on all the below mentioned social media sites, check out my blog on why you don’t have to be everywhere (but maybe you should). Facebook Topping the charts is obviously Facebook. Facebook skews…
  • It’s a Rip-off

    Sunrise
    19 Sep 2014 | 1:29 pm
    This week’s BusinessWeek article describes Apple’s apparent rip-off of a band called OK Go. OK Go’s music video, which won this year’s VMA award for best visual effects, utilizes a similar visual concept. The band had met with Apple to discuss collaboration, Apple declined and then made their iPhone launch event video with the same production company behind OK Go’s video. It also used the same director. But, Apple didn’t immediately respond to requests for comment. “The videos speak for themselves, and you can draw your own conclusions,” says Andy Gershon, Manager of the band…
  • Fall Premieres so Good, You Should Make Your Watch List Now

    Sunrise
    5 Sep 2014 | 12:19 pm
    It’s hard to believe that the summer is coming to a close. Kids are back in school and fall is just around the corner, which also means Fall Prime Time premieres are just a couple weeks away! Do you know what shows you’re going to watch? If you haven’t decided which shows to catch this fall, you still have time to create your watch list. There are a lot of returning programs this fall but there are also quite a few new shows that might make it hard to catch them all! ABC spices up their line up with shows like How to Get Away with Murder, Forever, Black-ish, and Selfie. ABC also has…
  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
  • Why Does B2B Advertising Continue to be so Hard for the Smaller Guy?

    Sunrise
    15 Aug 2014 | 1:03 pm
    A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, all have to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 Largest B2B…
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    SenaTechno

  • How to Blog from Your Website

    Nurdin Budi M.
    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted.You can use Blogger or WordPress from wordpress.com or blogger.com. Each has its own characteristics, advantages and disadvantages, such as lack of reference groups on Blogger, and raw HTML editing facility relatively poor on WordPress. However, each has its fans and followers, and those changed. Some general fatigue, however, does not provide a wide range of opportunities for those who chose to Word and other programs Blogging own term PSPs own.Those who use hosted…
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    Nurdin Budi M.
    15 Oct 2014 | 10:45 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way of display the most commented posts.There is a very easy way of doing the things above, especially if our blog using blogger.com; using yahoo pipes, you don't have to think hard, but simply used in a simple manner that is like the following guidelines:#1. From your blogger dashboard, select "Layout" menu, then specify the position of the most commented posts widget is placed.#2. Press Add a Gadget…
  • Tips Internet Marketing Monetizing Your Hobby

    Nurdin Budi M.
    14 Oct 2014 | 3:49 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and monetize it. I'm going to give you some examples of how easy it is to do, especially some of the sites that are available to us today. After reading this article, and I doubt that you'll be raking in the cash for something you enjoy doing. That will not be a blow.The other day, I was in more than one site YouTube. I do not know what is YouTube. Well, it's a Web site that displays the member…
  • Learn How To Make Your Own Blog Specialized Prevail

    Nurdin Budi M.
    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk.1)Give your identity blogEvery successful blog requires identity to stand out from the crowd than the other. And identity is you! Allowed to leak your personal tone of your blog, or do you have another method. Let factored planning is possible and practicable. Nature of your blog to make it easier for you and your readers to bond.2)Set Cell Blog This is why you are blogging. It's a specialized subject, or goals that you selected blog. Another argument is that you have to…
  • Add Alexa Rank Checker on Blogger

    Nurdin Budi M.
    7 Oct 2014 | 3:07 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank system, and one of the most known is Alexa.com.In addition to web traffic ranking data, Alexa.com also provides information some other much-needed data to analyse the advantages of a web. Therefore, as bloggers we want to provide facilities to the reader the article we can check the alexa rankings of a web.It is very easy to add Alexa Rank Checker Widgets into your blog, especially for those who…
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    Palchoice

  • albert einstein quotes:life lessons learned[infographic]

    Santoshh Singh
    20 Oct 2014 | 12:26 pm
    The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice. One of the most inspiring persons in the history of mankind is albert einstein. He is my personal favorite and I look up to him for motivation whenever I feel low in life. And what’s a better way than reading albert einstein quotes? So what are best motivational albert einstein quotes? And what are the life [...] The post albert einstein quotes:life lessons learned[infographic] appeared first on Palchoice.
  • project management: why you should use cloud based PM tools

    admin
    18 Oct 2014 | 12:27 am
    The post project management: why you should use cloud based PM tools appeared first on Palchoice. How Cloud Based Project Management Enhances Your Company’s Performance ? If you look back even just as little as 10 years ago, few people had ever heard of the cloud.  It was a form of technology that was for the most part exclusive to a very specific group of businesses.  The average small business owner [...] The post project management: why you should use cloud based PM tools appeared first on Palchoice.
  • top 9 motivational hard working quotes

    Santoshh Singh
    16 Oct 2014 | 12:49 pm
    The post top 9 motivational hard working quotes appeared first on Palchoice. we all need motivation in order to keep performing at our best. In my quest to keep myself motivated, i came up with these top 9 motivational hard working quotes. These are not simple quotes to be read and forgotten. These are the pearls that i have chosen over a period of time. I have [...] The post top 9 motivational hard working quotes appeared first on Palchoice.
  • Top 7 evening habits of highly effective people

    Santoshh Singh
    13 Oct 2014 | 2:22 pm
    The post Top 7 evening habits of highly effective people appeared first on Palchoice. Curiosity is at the bottom of all the progress in human society. We always want to know what causes someone to achieve incredible success in life. We constantly search for some kind of secret formula that can make us a success as well. Do you want to know the top 7 evening habits of highly [...] The post Top 7 evening habits of highly effective people appeared first on Palchoice.
  • 609 % increase in website traffic: top 10 learnings

    Santoshh Singh
    9 Oct 2014 | 3:00 pm
    The post 609 % increase in website traffic: top 10 learnings appeared first on Palchoice. Yesterday one of my posts has resulted in 609 % increase in website traffic in a single day. After posting it I tried to list down all the things that I did differently that resulted in such a phenomenal increase in my blog traffic. Of course I am trying a number of things to increase [...] The post 609 % increase in website traffic: top 10 learnings appeared first on Palchoice.
 
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • AdsCpm

    AllAdsNetwork
    19 Oct 2014 | 8:27 am
    AdsCpm.net is a new pop under advertising network which works well on Top tier countries. AdsCpm is based in United Arab Emirates but serves publishers worldwide. There is not much detailing about statistics in their publisher dashboard but its simple and easy to navigate. People from US and UK claims that AdsCpm provides good support ... The post AdsCpm appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdHexa

    AllAdsNetwork
    18 Oct 2014 | 2:04 am
    AdHexa is a new advertising network and performs well on CPM basis. AdHexa supports Banner, Pop and Direct link ads for advertisers and publishers. Their system is very easy to use and their reports are real time. Your websites are auto approved and you can add ad tags as soon as you log in. You ... The post AdHexa appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdTwirl-Mobile Advertising Network

    AllAdsNetwork
    17 Oct 2014 | 10:37 pm
    AdTwirl is a global mobile advertising network with a huge potential for advertisers to increase their ROI and publishers to increase their revenue. AdTwirl is one of the first advertising network which accepts Bitcoin, Litecoin and some other crypto currencies. AdTwirl works great in all forms such as CPM,CPC,CPA or CPS basis as they target ... The post AdTwirl-Mobile Advertising Network appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Darcher Media

    AllAdsNetwork
    11 Oct 2014 | 10:21 pm
    Darcher Media is one of the top ranked advertising networks. It is a premium advertising network which brings industries largest online advertisers and connect them with publishers. Very well established and serves more than a billion ad impressions on a daily basis. They provide high quality of ads to publishers and delivers effective results to ... The post Darcher Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdXPop

    AllAdsNetwork
    10 Oct 2014 | 10:08 pm
    AdXPop is a new popunder advertising network launched recently. AdXPop looks similar to Exoclick but yes, getting approved from AdXPop will be little easy compared to ExoClick. They provide innovative advertising and publisher dashboard and provide highest CPM rates in the industry. Their payout is low and we can view live statistics for users. You get a ... The post AdXPop appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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