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  • Church of Scientology Buys Promoted Tweets to Battle HBO's 'Going Clear'

    Adweek : Technology
    30 Mar 2015 | 10:22 am
    An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national trending topics during the two-hour program, which included interviews from former members who claimed the church was fraudulent and abusive. While Scientologist leaders refused documentarian Alex Gibney's interview requests, their marketers attempted to voice their story on Twitter, buying Promoted Tweets for the aforementioned trending terms.
  • Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box

    Advertising & Marketing News
    Carly Zed Zander
    26 Feb 2015 | 10:40 am
    NEWS: Caballeros Inc. recently announced that the Beverage Testing Institute's Tastings 2014 International Review of Spirits Packaging Competition has awarded the Scorpion Mezcal 4-Pack Silver Sampler Gift Box several Gold awards and runner-up status for "Best Gift Box." The attractive box is decorated with rustic artwork featuring an ancient still and stylized agave, with the top of the box showing the agave plants for each of the four varietals. The post Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box appeared on Advertising & Marketing News.
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    Adweek : Advertising & Branding
    Tim Nudd
    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
  • Digital is Destroying All Creativity.

    copyranter
    6 Mar 2015 | 7:27 am
    Note: this is an ironic visual.In News. In Fashion. And especially, in Advertising.LINK, on Digiday.
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    Adweek : Advertising & Branding
    Tim Nudd
    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
 
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    Noreen O'Leary
    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    Kristina Monllos
    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    Tim Nudd
    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    Tim Nudd
    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    Tim Nudd
    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
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    Advertising & Marketing News

  • eAgile Launches World’s Smallest UHF Inlay for Retail and Healthcare

    Carly Zed Zander
    11 Mar 2015 | 3:22 pm
    PRODUCT LAUNCH: eAgile Inc., a global leader in radio frequency identification (RFID) technologies, recently announced the release of its new UHF EPC compliant MicroWing(TM) inlay. The MicroWing is the size of a paper clip which makes it the smallest RFID inlay available on the market to achieve a greater than 2 meter read range. The post eAgile Launches World’s Smallest UHF Inlay for Retail and Healthcare appeared on Advertising & Marketing News.
  • Quik Pod takes new product to Asian audience, with Xiaomi Yi Action Camera Selfie Stick

    Carly Zed Zander
    9 Mar 2015 | 12:01 pm
    PRODUCT LAUNCH: Quik Pod by Fromm Works, the original patented selfie stick for digital cameras, announces compatibility with the newly announced and highly affordable Xiaomi Yi action camera; designed to give GoPro a "run" for its money. Voted the best selfie stick by the Wall Street Journal and used by tourists and athletes worldwide, Quik Pod(R) confirms that it is working to distribute the original North American designed selfie stick to consumers in China. The post Quik Pod takes new product to Asian audience, with Xiaomi Yi Action Camera Selfie Stick appeared on Advertising &…
  • Market Research: Thintri’s Alerts suggest Emerging Tech like TV White Space Poised to Create Billion-Dollar Markets

    Carly Zed Zander
    9 Mar 2015 | 11:27 am
    NEWS: A series of 2015 market investigations by Thintri, Inc. has revealed significant new opportunities in several emerging technologies like graphene and paper batteries. Thintri's Market Alerts have uncovered three technologies that are projected to undergo dramatic market growth through the decade, moving rapidly from very modest, or even non-existent, markets to billion-dollar levels within the next five to 10 years. The post Market Research: Thintri’s Alerts suggest Emerging Tech like TV White Space Poised to Create Billion-Dollar Markets appeared on Advertising & Marketing…
  • Remo Software launches Remo MORE 2.0, Ready for the Internet of Things

    Carly Zed Zander
    28 Feb 2015 | 12:10 pm
    NEWS: Remo Software, an Open Interconnect Consortium Member and developer of multi-platform apps, recently announced that Remo MORE version 2.0 will be showcased at Mobile World Congress (MWC) March 2-5, 2015, in Barcelona. Remo MORE 2.0 comprises of features that empower a family member to be in-charge and function as the “Administrator”; providing full control over all the smart devices at home in order to monitor, control, boost and locate. The post Remo Software launches Remo MORE 2.0, Ready for the Internet of Things appeared on Advertising & Marketing News.
  • Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box

    Carly Zed Zander
    26 Feb 2015 | 10:40 am
    NEWS: Caballeros Inc. recently announced that the Beverage Testing Institute's Tastings 2014 International Review of Spirits Packaging Competition has awarded the Scorpion Mezcal 4-Pack Silver Sampler Gift Box several Gold awards and runner-up status for "Best Gift Box." The attractive box is decorated with rustic artwork featuring an ancient still and stylized agave, with the top of the box showing the agave plants for each of the four varietals. The post Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box appeared on Advertising & Marketing News.
 
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
 
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    Adweek : Television

  • NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

    30 Mar 2015 | 12:38 pm
    Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same cast on two different networks, one aimed at men and one aimed at women. This was the NBCU Lifestyle Group's most interesting announcement on Monday, when Bravo, Oxygen and Esquire presented their wares to reporters. Also a show kidnapped from NatGeo, but more on that in a moment. The high points: Living With Funny, on Oxygen, will follow the travails of several comedians trying to get along with…
  • Study: Young People Watch More Than 22 Hours of Online Video a Week

    30 Mar 2015 | 11:37 am
    A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week. By comparison, that same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3 hours of scheduled linear TV content, according to the third annual Acumen Report. And of that, 6.4 hours happened…
  • So Who Is Trevor Noah, the Guy Replacing Jon Stewart on The Daily Show?

    30 Mar 2015 | 9:37 am
    Trevor Noah is not a household name, or at least he wasn't yesterday. The comedian has been a Daily Show contributor for all of three months, and now he's taking over the whole thing when Jon Stewart departs "sometime later this year," in the words of Comedy Central president Michele Ganeless. But the network is confident it has the right person for the job. "He's extraordinary," Ganeless said. "Do yourself a favor and watch some of his stand-up. He brings a truly layered take on the world both because of his upbringing, but also because he works…
  • The Breakout Hit Outlander Is Finally Attracting Women to Starz

    29 Mar 2015 | 9:00 pm
    Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and…
  • Multicultural TV's Success Isn't About Whites Getting Less, It's About Everyone Getting More

    27 Mar 2015 | 3:24 pm
    After the success of multicultural shows like Fox's Empire, CW's Jane the Virgin and ABC's Fresh Off the Boat, Deadline reported this week that some white actors and their agents are feeling victimized by the TV industry's growing interest in diverse casting. But you know who doesn't mind this trend? Advertisers.  Like most things in this world, TV exists to sell itself. And, with network shows featuring diverse casts among today's biggest hits, it makes sense that brands are seeking to put their dollars behind multicultural shows.  "What we're…
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    Adweek : Technology

  • Jay-Z and Friends Relaunch Music Streaming Service Tidal

    30 Mar 2015 | 4:32 pm
    Jay-Z's heralded entry into the music streaming industry is finally here. Joined on stage by some of the top names in the industry—including Beyoncé, Madonna, Jason Aldean, Nicki Minaj and Daft Punk—the hip-hop entrepreneur (real name Shawn Carter) and these artist partners signed a document on Monday in New York City, allegedly reaffirming their dedication to saving the music industry through his new platform, Tidal. It marked the official launch of the music streaming service under Jay-Z's ownership.  "One of the things that sets us aside from a tech…
  • Study: Young People Watch More Than 22 Hours of Online Video a Week

    30 Mar 2015 | 11:37 am
    A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week. By comparison, that same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3 hours of scheduled linear TV content, according to the third annual Acumen Report. And of that, 6.4 hours happened…
  • Church of Scientology Buys Promoted Tweets to Battle HBO's 'Going Clear'

    30 Mar 2015 | 10:22 am
    An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national trending topics during the two-hour program, which included interviews from former members who claimed the church was fraudulent and abusive. While Scientologist leaders refused documentarian Alex Gibney's interview requests, their marketers attempted to voice their story on Twitter, buying Promoted Tweets for the aforementioned trending terms.
  • Model Gigi Hadid's Tips For Building Your Personal Brand Through Social Media [Video]

    30 Mar 2015 | 8:02 am
    There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models are taking to social media to connect with fans, build their personal brands and score major advertising contracts. Last week, we caught up with model Gigi Hadid, a member of the "Instagirl" pack, at her Adweek cover shoot at New York's Industria Superstudio. The 19-year-old California native, who was discovered by Guess co-founder Paul Marciano at age 2, signed with IMG Models in 2011. Over the…
  • IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

    30 Mar 2015 | 6:00 am
    Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. The IAB is releasing its 2015 "Marketer Perceptions of Mobile Advertising" report today, which was conducted by Ovum and is based off answers from 200 marketing executives. This is the third year the IAB has published the report, but it's the first year respondents were asked specifically about programmatic buying. Seventy-six percent of marketers…
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
 
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
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    Adweek : Advertising & Branding

  • Wells Fargo Readies Shift of Media, Digital Business

    30 Mar 2015 | 2:04 pm
    In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD, lead agency on traditional media planning and buying, is expected to add responsibility for digital and search, which Interpublic's UM previously handled, sources said. In 2014, the bank spent $177 million in media, according to Kantar Media. In addition, OMD will likely pick up media planning and buying on multicultural ads, which had been split among agencies like Muse, DAE and…
  • How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

    30 Mar 2015 | 1:24 pm
    When you know your company's next social media post is going to get trolled, it pays to plan accordingly. That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales. The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares. Groupon replied in earnest to nearly 200 suggestive or sarcastic…
  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
 
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    AdWeek: AdFreak

  • Intuit Brews a Special Beer for Accountants Only Called CPA IPA

    30 Mar 2015 | 11:57 am
    Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and…
  • Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

    30 Mar 2015 | 10:59 am
    Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings. A24 Films, the company behind Ex Machina, has extended Ava's off-screen antics through a partnership with A.I.-driven personal assistant startup x.ai. If you've seen the Spike Jonze movie Her, you'll have an inkling of what x.ai does. It offers users a personal assistant named Amy—who's actually an A.I., but who can…
  • Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

    30 Mar 2015 | 10:24 am
    Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco has created a campaign called "Check the Coast" that encourages people to make a checkmark sign while taking a selfie at the shore, and then include #CheckTheCoast and CheckTheCoast.org when posting it. This is intended to raise awareness of a special box on California tax forms that you can check to make a donation to the California Coastal Commission. The campaign recruited actor Adrian…
  • David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

    30 Mar 2015 | 9:25 am
    The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it a step further with David Beckham, a man who is famous for stripping down to his skivvies. Hawking a fake new line of underwear, D&J briefs, Corden and Beckham tout the support of the right pair of briefs, noting that D&J can help quash existential anxieties, like, "Is there a reason to life? Is there a meaning to my days?" It makes sense that Beckham would be game to mock his spots, given that the star…
  • American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

    30 Mar 2015 | 8:31 am
    American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for the documentaries Harlan County USA and American Dream) created five short films through production house Nonfiction Unlimited for the campaign, each focused on a different individual's ThankList. The subjects thank friends, family and mentors for helping them through hard times and making them who they are today. Overcoming major life obstacles is a common theme. A young…
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    AdPulp

  • Seducing Strangers Reveals Some Of Advertising’s Open Secrets

    Dan Goldgeier
    30 Mar 2015 | 9:09 am
    I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […] The post Seducing Strangers Reveals Some Of Advertising’s Open Secrets appeared first on AdPulp.
  • Fizz Lays Out The Word Of Mouth Marketing Strategy Basics

    Dan Goldgeier
    27 Mar 2015 | 1:44 pm
    If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […] The post Fizz Lays Out The Word Of Mouth Marketing Strategy Basics appeared first on AdPulp.
  • Discover the Especial

    David Burn
    26 Mar 2015 | 10:58 am
    The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […] The post Discover the Especial appeared first on AdPulp.
  • “How To Tie Your Boat Shoes” c/o Sperry Topsider

    David Burn
    18 Mar 2015 | 9:30 pm
    “Everybody will start to cheer when you put on your sailing shoes.” -Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school […] The post “How To Tie Your Boat Shoes” c/o Sperry Topsider appeared first on AdPulp.
  • Much More Than Political Careers at Stake in Israel’s Election

    David Burn
    16 Mar 2015 | 12:07 pm
    The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it’s a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the […] The post Much More Than Political Careers at Stake in Israel’s Election appeared first on AdPulp.
 
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    copyranter

  • Brands: Stop Hiring Journalists to Write Native Ads.

    30 Mar 2015 | 6:48 am
    (If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.
  • Why did it take Facebook 11 f#©king years to advertise "friendship"?

    18 Mar 2015 | 7:28 am
    We all remember the Most Depressing Tech Commercial in History, the 2012 Facebook "Chairs" ad that opened with a scene that looked it was from an episode of True Detective. Zuckerberg followed up that video with even more Dystopian ads.Well now, finally, Facebook has done something that makes sense. Read why, and see the new ads here.
  • The "Big Idea" ain't dead yet. Here's proof.

    12 Mar 2015 | 2:33 pm
    "No Bollocks" is a great Big Idea.If I were a CMO? I’d run my brand downtown to the Wall Street office of Droga5 and scream, Fry-like, “Shut up and take my money,” give Dave Droga a blank check, and then go to the lobby and sleep on their couch for two weeks or so, use Droga’s private shower, eat their food, go to New York Dolls with a couple of their chatty account doofs, watch them make it rain singles on smirking strippers — all while their creatives worked 18 hour days on my Big Idea.Read the rest on Digiday.
  • Digital is Destroying All Creativity.

    6 Mar 2015 | 7:27 am
    Note: this is an ironic visual.In News. In Fashion. And especially, in Advertising.LINK, on Digiday.
  • Creative Director, Copywriter, or Art Director—Who is the Biggest Creative Department Douchebag?

    3 Mar 2015 | 6:42 am
    The answer will surprise you! Or it won't. LINK, on Digiday.
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    Search Engine Journal

  • How to Build a Thriving Online Community by @livlongley

    Liv Longley
    30 Mar 2015 | 8:19 am
    When you think of a thriving online community it’s hard not to use Reddit as a perfect example. Since its founding in 2005, “the front page of the internet” has accumulated some 174 million users and has even recently launched its own podcast network dubbed “Upvoted.” But, how did this community become such a phenomenon over the last decade? Just like any other popular digital community, Reddit utilized the following techniques in constructing its thriving community. Find the Right Subject If you’re reading this article, you probably already have a business and are merely looking…
  • SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway

    Hin Lai
    30 Mar 2015 | 5:22 am
    By following these amazingly simple steps, you can have your local business showing up in front of people within your city who are looking for your services (you don't even need to know anything about SEO get it started!).The post SEO 101: Getting Started in Local SEO (From Scratch) by @SearchHighway appeared first on Search Engine Journal.
  • 5 Best Practices for Blogger Outreach by @tamar

    Tamar Weinberg
    30 Mar 2015 | 3:40 am
    So, you've decided there is a tremendous value in blogger outreach to receive the best traction with your offering. What do you do?The post 5 Best Practices for Blogger Outreach by @tamar appeared first on Search Engine Journal.
  • #Marketing 101: Developing a Content Strategy by @mdav1979

    Michael Davis
    29 Mar 2015 | 7:24 am
    Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine Journal.
  • Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

    Catherine Quiambao
    28 Mar 2015 | 9:05 am
    A book review of Ann Handley's Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
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    Ads of the World™

  • Home Timber & Hardware: Bathroom

    ivan
    30 Mar 2015 | 8:58 am
    Advertising Agency: cummins&partners, Australia Executive Creative Directors: Ben Couzens, Jim Ingram Art Directors: Aaron Lipson, Frank Trobbiani Copywriters: Michael Davey, Chris Ellis Strategist: Adam Ferrier Group Account Director: Rodney Mooseek Sound: Dylan Stephens Agency Producer: Naomi Nienaber Production Company: Otto Empire Director: Justin Reardon Producer: Elizabeth Rocka Executive Producers: Jo Defina, Bill Doig Editing Company: The Editors Editor: Dave Whittaker Account manager: Dom Counahan
  • Home Timber & Hardware: Carport

    ivan
    30 Mar 2015 | 8:57 am
    Advertising Agency: cummins&partners, Australia Executive Creative Directors: Ben Couzens, Jim Ingram Art Directors: Aaron Lipson, Frank Trobbiani Copywriters: Michael Davey, Chris Ellis Strategist: Adam Ferrier Group Account Director: Rodney Mooseek Sound: Dylan Stephens Agency Producer: Naomi Nienaber Production Company: Otto Empire Director: Justin Reardon Producer: Elizabeth Rocka Executive Producers: Jo Defina, Bill Doig Editing Company: The Editors Editor: Dave Whittaker Account manager: Dom Counahan
  • Home Timber & Hardware: Feature wall

    ivan
    30 Mar 2015 | 8:57 am
    Advertising Agency: cummins&partners, Australia Executive Creative Directors: Ben Couzens, Jim Ingram Art Directors: Aaron Lipson, Frank Trobbiani Copywriters: Michael Davey, Chris Ellis Strategist: Adam Ferrier Group Account Director: Rodney Mooseek Sound: Dylan Stephens Agency Producer: Naomi Nienaber Production Company: Otto Empire Director: Justin Reardon Producer: Elizabeth Rocka Executive Producers: Jo Defina, Bill Doig Editing Company: The Editors Editor: Dave Whittaker Account manager: Dom Counahan
  • Home Timber & Hardware: Pergola

    ivan
    30 Mar 2015 | 8:54 am
    Advertising Agency: cummins&partners, Australia Executive Creative Directors: Ben Couzens, Jim Ingram Art Directors: Aaron Lipson, Frank Trobbiani Copywriters: Michael Davey, Chris Ellis Strategist: Adam Ferrier Group Account Director: Rodney Mooseek Sound: Dylan Stephens Agency Producer: Naomi Nienaber Production Company: Otto Empire Director: Justin Reardon Producer: Elizabeth Rocka Executive Producers: Jo Defina, Bill Doig Editing Company: The Editors Editor: Dave Whittaker Account manager: Dom Counahan
  • Optus / Netflix: Ricky, 3

    ivan
    30 Mar 2015 | 8:38 am
    Advertising Agency: M&C Saatchi, Australia
 
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    adverlicious

  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
  • Google Android “Be Together” 300×600

    James A. Gardner
    20 Mar 2015 | 6:22 pm
    Tags: 300x600, Google, Google Android, Technology Hey! We've got ads that are similar to this one: Google TV “Joining The Party” 300×600 Motorola Xoom “Everything The Tablet Should Be” 300×600 Google Chrome “You’ll Be Surprised” 300×600 Google Chrome “Do More With Apps” 300×600 Google Chromebook Pixel “For Seeing Clearly” 300×600
  • Hugo Boss “New Arrivals” 300×600

    James A. Gardner
    19 Mar 2015 | 5:10 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, Hugo Boss, luxury Hey! We've got ads that are similar to this one: Harry Winston “Harry Winston” 300×600 Dolce & Gabbana “The New Season Must Have” 300×600 Bergdorf Goodman “Naeem Khan” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Porsche Cayenne S E-Hybrid “Feels Electric” 300×250

    James A. Gardner
    19 Mar 2015 | 5:07 pm
    Tags: 300x250, Automobile, environment, Porsche, Porsche Cayenne, SUVs Hey! We've got ads that are similar to this one: Porsche Cayenne “Out Of Any Car’s League” 300×250 Porsche Cayenne “We Asked Our Engineers” 300×250 Toyota Highlander Hybrid “Fast and Green” 300×250 (Canada) Porsche Cayenne “The Moment” 300×250 (Canada) Buick Enclave “More Breathing Room” 300×250
  • The Wall Street Journal “Makes Time” 300×600 w/ Tory Burch

    James A. Gardner
    17 Mar 2015 | 7:30 pm
    Tags: 300x600, All others, celebrity endorsement, newspaper, Online services, Tory Burch, Wall Street Journal, WSJ Hey! We've got ads that are similar to this one: The Wall Street Journal “Makes Time” 300×600 w/ will.i.am The Wall Street Journal “Tiki Barber” 300×600 The Wall Street Journal “Alice Waters” 300×600 The Wall Street Journal “Kenneth Cole” 300×600 The Wall Street Journal “Oscar De La Hoya” 300×250 w/ Oscar De La Hoya
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    Advertising to Baby Boomers

  • Folks Catching Up

    19 Mar 2015 | 3:33 pm
    It’s not a race.  If it is, I’ve been slogging around the track for 12 years.  Slogging and blogging. I didn’t think it would take this long for folks to catch up: Marketing to Millennials and Baby Boomersby Mark Thomas, Michigan State University ExtensionMichigan State University Extension educators and the MSU Product Center assist aspiring and existing entrepreneurs to develop targeted and focused business marketing plans. Hmm. Teaching advertising to baby boomers in colleges and universities… 01 July 2005Book News: Advertising to Baby Boomers selected by AEFThe…
  • Boomers & Millennials & Everyone Else & Advertising

    26 Feb 2015 | 11:57 am
    Jim Gilmartin, a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost: Want To Connect With Baby Boomers? Be Authentic…It’s widely known in marketing circles that most people over 50 think marketers misrepresent them in ads. Yet, few marketers seem influenced by this or know what to do about it. However, the remedy is simple: Be authentic in representing aging… Excellent advice. I might tweak it just a tad. From my book Advertising to Baby Boomers © 2005/2007: … If using models for Baby Boomers in ads, it might be a good idea to shave off a few years.
  • Ameriprise Demolishes Picket Fence

    6 Feb 2015 | 4:32 pm
    I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005)Ameriprise's campaign slinks around and takes the low road — invoking 'The Sixties' for no reason other than to unctuously 'brand' their service. Ameriprise vs. Fidelity Financial Redux  (2006)The 1960s were about cultural change and political activism. But in Ameriprise's new commercials, the era's touchstones are evoked in the name of money, money, money. Dennis Hopper for Ameriprise  (2007) Advertising Has Removed Music's Soul (2009)Ameriprise: Psychedelic…
  • I was right about Facebook. I was wrong about Facebook.

    14 Jan 2015 | 2:56 pm
    Sometimes you’re wrong for the right reasons.  Sometimes you’re right for the wrong reasons.  Sometimes you’re a bit of both. Years ago I trashed Facebook and social networking sites: Baby Boomers Bolting From Facebook… Baby Boomers are decamping that most famous of digital digs … I was wrong: Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Usersby Sarah Perez… the social network remains the most popular, but its membership levels here have seen little change from where they were in 2013. One exception to this is with the “older” adults…
  • 2014

    23 Dec 2014 | 5:06 pm
    Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media marketing?The news around social media is not good.  Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI… The Great UnwatchedBy David SegalBy many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad…
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    adland.tv - all the adnews not fit to print

  • True Fruits Smoothies won't apologize for "ugly girl friend" black bottle smoothie

    Dabitch
    30 Mar 2015 | 3:25 am
    True Fruits Smoothies in Germany has released a fruit juice mix in a black bottle where there's a point to the oblique design. The smoothie looks unappetizing, but is tasty. So the text on the bottle actually compares this conundrum to an ugly girl who is pretty on the inside, as the old saying goes. Adland:  marketing mishaps Read more about True Fruits Smoothies won't apologize for "ugly girl friend" black bottle smoothie 4 comments Add new comment
  • Gatorade - Move Like Mike #belikemike - (2015) :60 (USA)

    Dabitch
    30 Mar 2015 | 2:06 am
    Animal created the music to this Be like Mike update, just as they did with the groove like Mike and Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Move Like Mike #belikemike - (2015) :60 (USA) Add new comment
  • Gatorade - Groove Like Mike #belikemike - (2015) :60 (USA)

    Dabitch
    30 Mar 2015 | 1:03 am
    Animal Music have updated the 1992 Be Like Mike jingle, here to be grooving like Mike. Also to Dream like Mike. Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Groove Like Mike #belikemike - (2015) :60 (USA) Add new comment
  • Gatorade - Dream Like Mike #belikemike - (2015) :60 (USA)

    Dabitch
    30 Mar 2015 | 12:52 am
    Gatorade have digitally remastered and reintroduced the “Like Mike” song to today’s audience. Then they turned it up a notch, using music production house Animal Music skills, to update the jingle into modern and relevant songs. Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Dream Like Mike #belikemike - (2015) :60 (USA) Add new comment
  • Gatorade - Be Like Mike - (1992) :60 (USA)

    Dabitch
    29 Mar 2015 | 5:28 am
    In 1992 everyone wanted to be like Mike. That infectious smile, the amazing ability to look like he was flying when he jumped, his sense of humor, patting little kids who try to score against him, his giant hands that made basketballs look like baseballs. Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Be Like Mike - (1992) :60 (USA) Add new comment
 
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    Adliterate » Adliterate | Adliterate

  • Motherhood is not a job

    Richard
    27 Mar 2015 | 3:38 am
    Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one thing motherhood is not is a job. That’s the conclusion that I have come to following the work that we have done with Mumsnet to prepare for Mumstock 2015, the only conference dedicated to marketing to mums. Indeed it is the belief that motherhood is a job that I now believe is one of the critical reasons that much marketing to mums is so poor. We obsess so much about the functional roles that mothers play in the lives of their families – the chef,…
  • Put an end to guano marketing

    Richard
    14 Feb 2015 | 10:47 am
    Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful even. And once it starts to irritate you it seems to appear everywhere and all the time. Like the way that kids using the word ‘like’ as a form of punctuation in otherwise perfectly ordinary sentences. Or the way older people use the word ‘literally’ literally all the time. And it gets so bad that you end up wanting to smash the perpetrator around the head with a cricket bat every time they use that word. Well I feel this way about the…
  • There is no such thing as a bad client

    Richard
    23 Nov 2014 | 2:11 am
    There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our industry and the frontiers of our discipline would never be pushed forward. Clients are our patrons not just our paymasters. Of course, not all clients are the same when it comes to asking for and commissioning the most innovative, creative and effective work from their…
  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
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    ADS-Links.com Media and Marketing

  • SSD – The Best Computer Upgrade in the Last 20 Years

    Ian Lee
    30 Mar 2015 | 3:46 pm
    I have been using a computer since the 486 days and have upgraded every piece of hardware inside a PC. This SSD upgrade, by far, is the best upgrade I have ever experienced. There is no other hardware upgrade that have resulted in such a massive performance increase, hands down. Here is how I did it. It was that […] The post SSD – The Best Computer Upgrade in the Last 20 Years appeared first on ADS-Links.com Media and Marketing.
  • Team Canada Medals at Sochi 2014 Winter Olympics

    Ian Lee
    24 Feb 2014 | 6:37 am
    It has been an exciting 2 weeks during the 2014 Sochi Olympic games. Team Canada performed extremely well in the medal standings. With 10 Gold, 10 Silver and 5 Bronze medals, I think a new hashtag #10-10-5 is in order! Many veterans earned a medal and even some new comers did so as well. Here […] The post Team Canada Medals at Sochi 2014 Winter Olympics appeared first on ADS-Links.com Media and Marketing.
  • Best iPhone Photo Editing App

    Ian Lee
    19 Nov 2013 | 9:30 am
    Although the camera on the iPhone 5 / 5S / 5C is pretty darn good already, especially in good light, almost all of the photos taken with an iPhone can be enhanced with some post processing. From enthusiasts who take a lot of photos on their iPhones to the casual user, you probably have multiple […] The post Best iPhone Photo Editing App appeared first on ADS-Links.com Media and Marketing.
  • Fall Has Arrived – Time to Rake Leaves

    Ian Lee
    4 Nov 2013 | 8:30 am
    It’s that time of the year again. Rain has arrived, daylight hours are getting less and it’s definitely raking season. Although fall is a beautiful time of the year, there are chores to be done. The yard and garden needs tending to and prepped for their winter sleep. Garden hoses need to be brought out […] The post Fall Has Arrived – Time to Rake Leaves appeared first on ADS-Links.com Media and Marketing.
  • Farmer’s Market – Freshest Veggies Possible

    Ian Lee
    1 Nov 2013 | 8:30 am
    When you want to eat the freshest veggies, it’s really a no brainer; either harvest them from your own garden or buy them from a local farmers market. We are lucky that every Friday, our local community center is transformed into a grocery aisle with the freshest harvest of the day. Throughout the summer and […] The post Farmer’s Market – Freshest Veggies Possible appeared first on ADS-Links.com Media and Marketing.
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    Adverblog

  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    Tim
    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
  • What a dancing traffic light can teach us about advertising

    Ana
    11 Feb 2015 | 11:38 am
    Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose. There’s a similar scenario with traffic lights. No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at the time. Pedestrians would rather subvert it, run over a…
 
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    The Denver Egotist RSS Feed

  • Ray-Ban Round Gets Radical

    The Denver Egotist
    30 Mar 2015 | 12:39 pm
    National McBess & Simon bring their appealing graphic style to this new spot for Ray-Ban, from ad agency Marcel Paris and production company Passion Paris. Via
  • This Is Why You Overshop in Ikea

    The Denver Egotist
    30 Mar 2015 | 12:36 pm
    National The Swedish furniture retailer, IKEA, designs its stores to trigger impulse purchases while making it difficult for shoppers to make a mad dash for the exits. Fascinating.
  • Fruit of the Loom Proves Its Briefs With Plastic Pants — Via CP+B

    The Denver Egotist
    30 Mar 2015 | 12:33 pm
    Local Tucked away in Bowling Green, Kentucky is a passionate band of undergarment-obsessed people. For over 160 years, folks have been designing, stitching and fixating at the global HQ of Fruit of the Loom. It’s a world where designers are consumed with making great-fitting underwear, tees, sweats and hoodies, employees are fashion testers, and everyone knows your name (and underwear size). So there’s a lot of know-how in those walls. And this year, Fruit of the Loom is giving everyone a peek behind the cotton curtain at the passion that guides the design and construction of every…
  • Wedding Season is Back for Southwest

    The Denver Egotist
    30 Mar 2015 | 10:11 am
    National Last year's version of this, by GSD&M was really pretty good. A smart message with a fun execution. They've continued the streak with this new spot. Via
  • Inside the Secret Apple Watch Test Lab

    The Denver Egotist
    27 Mar 2015 | 12:05 pm
    National High fashion lab rats.
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    Clever Ideas, Great Ads

  • New Diesel Jogg + Jeans Ad Is Fast, Hot and We Like It

    22 Mar 2015 | 9:44 am
    Jogg + Jeans: The New Hybrid Denim by Diesel...Sit back, relax, this one might make ya sinfully dizzy.The song and music is "Drone Logic" by Daniel Avery.Creative Credits:Production Company: PartizanProducer: Ella More O'FerrallProduction Manager: Brett WebbDP: Pau CastejonArt Director: Sam TidmanProducer: Jordan StokesSNR Video Commissioner: Jack RobinsonCreative Director: Graham RounthwaitePost: Royal PostEditor: Mark MarlboroughTrack: Daniel Avery
  • Productivity Future Vision, Microsoft for Work

    22 Mar 2015 | 9:10 am
    How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.
  • Terre des Femmes, Don't measure a woman's worth by her clothes

    22 Mar 2015 | 8:42 am
    Don't measure a woman's worth by her clothes.Creative Credits:Advertising School: Miami Ad School, Hamburg, GermanyArt Director: Theresa WlokkaCopywriter: Frida RegeheimPhotographer: Theresa Wlokka
  • Kit-Kat Headphones

    21 Mar 2015 | 5:30 pm
    Creative Credits:Advertising Agency: JWT, London, United KingdomExecutive Creative Director: Russell RamseyCreative: Craig Hunt, James HumphreysAccount Director: Brooke CurtisProject Manager: Helena WellsMedia Agency: Ocean OutdoorPhotographer: Sara Morris
  • The Guest starring Mads Mikkelsen - BoConcept furniture

    21 Mar 2015 | 5:04 pm
    The second instalment of the creative collaboration between urban furniture retailer BoConcept and celebrated actor Mads Mikkelsen premieres March 18th at 4 a.m. EST with The Guest. The stylish and humorous short film features Mads Mikkelsen and Dejan Cukic, Mikkelsen’s friend and director of The Guest.Cukic, who also directed BoConcept’s first short film with Mikkelsen, The Call, says of the two films, “Compared to the previous film The Call, which was high on drama, we wanted to make something more lighthearted and fun, and Mads is perfect in the role of furniture geek.”Mads…
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    pixelpasta

  • Mobile Studio app

    7 Mar 2015 | 12:36 pm
    Caesar Lima AppKeep up with the latest studio news and updates with our new Mobile Studio app.iPhone https://appsto.re/us/1V55Q.iAndroid https://play.google.com/store/apps/details?id=net.manageapps.app_40674
  • Showcase Magazine

    1 Mar 2015 | 9:28 pm
    Showcase Magazine by Caesar Limahttp://tinyurl.com/lrvgz23
  • Puffybrain

    21 Feb 2015 | 4:53 pm
    Unique lifestyle and street photography more images at puffybrain.com
  • Volkswagen Mexico: Selfie

    21 Feb 2015 | 4:48 pm
    Volkswagen Mexico: SelfieDon't selfie and drive.Advertising Agency: DDB Mexico City, MexicoChief Creative Directors: Hernan Ibarra, Walter AreggerCreative Director / Copywriter: Raul PinedaArt Director: Antonio CueProduction Company: Estudio baseProducer: Ezequiel SchnabelPost-producer: Juan Pulido
  • Ed's Easy Diner: Eat the 50s

    21 Feb 2015 | 4:43 pm
    Ed's Easy Diner: Eat the 50s AdvertisingAgency: JWT, London, UK ExecutiveCreative Director: Russell RamseyCreative Director: David MastermanCreatives: Bill Hartley, Giles HepworthDesigner / Illustrator: James KeaneBusiness Leader: Anthony HillSenior Account Manager: Emma BassProject Manager: Ian HughesPublished: January 2015
 
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    AdBasha

  • Give Mom Back Her Name

    22 Mar 2015 | 1:17 am
    Impact BBDO Dubai are back with an insightful Mother's Day campaign for UN Women. From the description on their Youtube page:"For men in Egypt and in many other countries in the Middle East, there is a peculiar taboo of not disclosing one's mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. UN Women’s 'Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt…
  • Splits, Greed & Scarecrows: All the 2014 Cannes Lion Grand Prix Winners

    26 Jun 2014 | 5:02 am
    Everyone had a good feeling this year would be the year of the "Epic Split." It was seen as a slam dunk to walk away with a bulk of the awards. However, Adam&EveDDB really stole the show as well as a slew of awards with their "Sorry I Spent It On Myself" campaign for Harvey Nichols. While no one winning a grand prix in branded content is a real let down, overall this year's winners were all deserving of their honors.  Below are all the grand prix winners alongside their case study.Creative Effectiveness Lion Grand PrixCampaign: V/Line "Guilt Trips"Agency: McCann Melbourne, Australia…
  • MENA at Cannes Lions 2014. DUBAI 19 MENA 0

    22 Jun 2014 | 9:06 am
    See all the winning work, only on AdBasha.The MENA region had a rather poor showing at the Cannes Lions 2014 compared to last year's 30 winning entries. This year, there were 19 winning works and interestingly they were ALL from Dubai.Yup. Nothing from Egypt. Nada from Lebanon. Zero from Saudi. Zilch from Tunis. Even Kuwait was quiet. Well that wasn't too surprising but you get the idea.UN Women "The Autocomplete Truth" by Memac Ogilvy DubaiThe most awarded piece of work was UN Women's "The Autocomplete Truth" by Memac Ogilvy Dubai. This campaign won:GOLD in PRGOLD in Promo &…
  • What do Miley Cyrus & Charlie Sheen have in common with the Dubai Lynx?

    27 May 2014 | 8:57 am
    I've had the honor of attending every single Dubai Lynx festival since its inception in 2008. I've witnessed it grow and evolve into one of the most respected and attended advertising festivals in the MENA region, and have even won a few gongs along the way.But just like Miley Cyrus, Charlie Sheen and pretty much anyone in Hollywood, no advertising festival is without scandal.Over the years the Dubai Lynx has had its fair share. In 2009, the organizers stripped FP7 Doha of its Agency of the Year crown and withdrew 7 of their awards. They followed this by laying down new rules for…
  • Dolceca 'Swimming Mangos'

    17 Apr 2014 | 5:28 am
    Masterful storytelling by JWT Cairo and The Producers for Nestle Dolceca Ice Cream. Winner of several film craft awards at the Dubai Lynx 2014 including:GOLD in Film Craft - Art Direction/Production DesignSILVER in Film Craft - CinematographySILVER in Film Craft - DirectionSILVER in Film Craft - ScriptSILVER in Film Craft - Production ValueBRONZE in Film Craft - Casting Agency: JWT CairoClient: Dolce Egypt Ice Cream team -- Nestle EgyptCreative Director: Mohamed HammadyCopywriter: Mohamed Abd El BaryDirector: Omar HilalBusiness Director: Rasha GeorgyAccount Director: Ahmed Abd El KaderAccount…
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    Between 10 and 5

  • Archives: Gillian Benjamin | Design Delivering Impact

    Jessica Hunkin
    30 Mar 2015 | 7:47 am
    Gillian Benjamin’s career journey in graphic design began, unofficially, by designing layouts for budget porn magazines in London during her gap year. She went on to study at the AAA School of Advertising, followed by a brief stint at an agency and then furthered her studies at UCT, where her personal projects soon turned into actual job opportunities. In 2012, Gillian founded her own multi-disciplinary design studio, Make Content, with a focus on social design. “I’ve always believed that design has to have meaning beyond just being aesthetically pleasing or beautiful. It needs to serve…
  • Between Home and Wisdom | A Photographic Project by Tommaso Fiscaletti

    Celeste Theron
    30 Mar 2015 | 7:27 am
      ‘Between Home and Wisdom’ is a photographic project by Italian photographer Tommaso Fiscaletti featuring Xhosa women living in Dunoon, a township situated in Cape Town. Tommaso, who moved to South Africa in 2013, explains his work as stemming from the will to “tell the Man about existential subjects such as family relationships, the memory and the connection with the nature.” For this project he was inspired by the lives of a group of urban Xhosa artisans, many of who are also practicing sangomas in their community.   The project aims to capture the duality…
  • Oh Wow! – Joburg Hairdos, a Dynamite Edition and Experiments in 3D Lettering.

    Jessica Hunkin
    27 Mar 2015 | 5:00 am
    In today’s Oh Wow! we’ve rounded up some gooey, colourful event posters, a photo story on Joburg’s creative hairstyles, a new live performance at Popsicle Studios and a 3D lettering experiment using paint strokes.   ONE – Posters by Hoick Studio (Ben Johnson and Dale Lawrence) for the Street Food Festival ZA in Cape Town and Johannesburg.     TWO – ‘The Amazing Creative Braids of Johannesburg‘ for The Cut’s Global Beauty Week, photographed by Keagan Green of Gold Creatures.     THREE – uSanele dropped his debut…
  • Featured: Custom Lettering and Typeface Design by Andrew Footit

    Mosa Mahlaba
    27 Mar 2015 | 4:53 am
      Andrew Footit is a self-taught graphic designer from Johannesburg specialising in branding, custom lettering and creating custom typefaces. A fan of black and white, he believes simplicity is the most effective approach to creating good design. He enjoys making things that are “conceptualised from great ideas and crafted to perfection”. Among other things, Andrew talks to us here about his new display font, Roper, a western styled display typeface which reached number 5 on the MyFont.com hot new fonts list and has been featured in the Top 100 fonts of 2014 on Betype.
  • Featured: Daniel Popper | Interactive Installations For The Psyche

    Layla Leiman
    27 Mar 2015 | 3:00 am
      Daniel Popper is a multi disciplinary artist who’s unafraid of a challenge or the seemingly impossible. Proudly hailing from Cape Town, Daniel’s made a name for himself as the go-to person for larger-than-life spectacular public art installations. In 2010 he was commissioned by MTN to make 14 giant Pop Puppets, which went on to bounce and bob their way into the hearts and photos of thousands of fans at the official Fifa Fan Parks. Off the back of that he has created interactive art activations for brands as diverse as Siemens, Baby Soft  and G-Star Raw. But it’s…
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    Angus Whines

  • Germs

    Kirsty
    20 Mar 2015 | 8:45 pm
    How sweet. Via Colossal
  • Butterick

    Kirsty
    11 Mar 2015 | 4:12 pm
    Oh, hey. Via BB-Blog
  • Heart

    Kirsty
    17 Jan 2015 | 10:32 pm
    Kellogg's, take note.Via Stan.
  • Simplicity

    Kirsty
    11 Dec 2014 | 6:11 pm
    Love this illustrator. Via It's Nice That
  • Spin

    Kirsty
    3 Dec 2014 | 1:06 am
    These make me so happy. Via This Is Colossal
 
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    Advertising Age - Complete Feed

  • FCB Named to Handle Bud Light Lime's New Summer Push

    30 Mar 2015 | 4:13 pm
    Interpublic's FCB has picked up a new summer campaign for Bud Light Lime, adding to its Anheuser-Busch InBev business, a spokeswoman for A-B InBev confirmed.The move comes less than three months after the agency's Chicago and Toronto offices won Michlob Ultra, a growing brand in the A-B InBev portfolio, from Palm & Havas.Omnicom's BBDO has been handling Bud Light, Bud Light Lime and its Bud Light Ritas extensions, a line of fruity, margarita-inspired flavored malt beverages, via its Chicago and New York offices. BBDO will continue handling Bud Light, Platinum and the Bud Light Ritas…
  • Wells Fargo Consolidating Media Account With Omnicom's OMD

    30 Mar 2015 | 1:08 pm
    Wells Fargo is set to consolidate its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.Omnicom had already supported traditional media, while Interpublic Group's UM had handled digital media.The move puts yet more Wells Fargo business with Omnicom, which held its place on the creative agency roster last year despite a review that saw the longtime incumbent, Omnicom's DDB replaced: Those duties were handed to Omnicom sibling BBDO. Continue reading at AdAge.com
  • Ex-JWT North America President Lands at David & Goliath

    30 Mar 2015 | 12:23 pm
    Mike Geiger will be joining California-based independent agency David & Goliath as managing partner and chief digital officer. The announcement comes two months after his departure from WPP-owned J. Walter Thompson, where he was president and chief integration officer for North America since 2012. Prior to that he had been chief digital officer and associate partner at Omnicom's Goodby Silverstein & Partners.Mr. Geiger will take on this newly created role in the first week of June and will report to David & Goliath Founder and Chairman David Angelo. His responsibilities will include…
  • 'The Walking Dead' Finale Becomes Most-Watched in Series History

    30 Mar 2015 | 12:17 pm
    AMC's "The Walking Dead" is showing no signs of slowing down, with the 90-minute season finale on Sunday night becoming the most-watched finale for the series, the network said Monday.The episode was watched by 15.8 million people, 10.4 million of them in the all-important 18-to-49 demographic. Last year, 15.7 million total viewers and 10.2 million 18-to-49 year olds tuned in for the show's fourth season finale."The Walking Dead's" entire fifth season averaged 14.4 million total viewers, according to AMC, up from 13.3 million last season. Continue reading at AdAge.com
  • Tumblr's First CMO Stephanie Dolgins Will Also Oversee Its Media Deals

    30 Mar 2015 | 11:42 am
    Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it hit the mark, Tumblr may need to raise its profile, which usually means marketing campaigns and media deals -- and someone overseeing those efforts.Tumblr has found that someone. On Monday the eight-year-old social network named its CMO: Stephanie Dolgins."In our search for this role, we looked for someone who could inspire our team, partners and consumers alike. Stephanie has a proven track record in driving marketing and content for new technology and media…
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    Advertising Age - Latest News

  • FCB Named to Handle Bud Light Lime's New Summer Push

    30 Mar 2015 | 4:13 pm
    Interpublic's FCB has picked up a new summer campaign for Bud Light Lime, adding to its Anheuser-Busch InBev business, a spokeswoman for A-B InBev confirmed.The move comes less than three months after the agency's Chicago and Toronto offices won Michlob Ultra, a growing brand in the A-B InBev portfolio, from Palm & Havas.Omnicom's BBDO has been handling Bud Light, Bud Light Lime and its Bud Light Ritas extensions, a line of fruity, margarita-inspired flavored malt beverages, via its Chicago and New York offices. BBDO will continue handling Bud Light, Platinum and the Bud Light Ritas…
  • Wells Fargo Consolidating Media Account With Omnicom's OMD

    30 Mar 2015 | 1:08 pm
    Wells Fargo is set to consolidate its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.Omnicom had already supported traditional media, while Interpublic Group's UM had handled digital media.The move puts yet more Wells Fargo business with Omnicom, which held its place on the creative agency roster last year despite a review that saw the longtime incumbent, Omnicom's DDB replaced: Those duties were handed to Omnicom sibling BBDO. Continue reading at AdAge.com
  • Ex-JWT North America President Lands at David & Goliath

    30 Mar 2015 | 12:23 pm
    Mike Geiger will be joining California-based independent agency David & Goliath as managing partner and chief digital officer. The announcement comes two months after his departure from WPP-owned J. Walter Thompson, where he was president and chief integration officer for North America since 2012. Prior to that he had been chief digital officer and associate partner at Omnicom's Goodby Silverstein & Partners.Mr. Geiger will take on this newly created role in the first week of June and will report to David & Goliath Founder and Chairman David Angelo. His responsibilities will include…
  • 'The Walking Dead' Finale Becomes Most-Watched in Series History

    30 Mar 2015 | 12:17 pm
    AMC's "The Walking Dead" is showing no signs of slowing down, with the 90-minute season finale on Sunday night becoming the most-watched finale for the series, the network said Monday.The episode was watched by 15.8 million people, 10.4 million of them in the all-important 18-to-49 demographic. Last year, 15.7 million total viewers and 10.2 million 18-to-49 year olds tuned in for the show's fourth season finale."The Walking Dead's" entire fifth season averaged 14.4 million total viewers, according to AMC, up from 13.3 million last season. Continue reading at AdAge.com
  • Tumblr's First CMO Stephanie Dolgins Will Also Oversee Its Media Deals

    30 Mar 2015 | 11:42 am
    Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it hit the mark, Tumblr may need to raise its profile, which usually means marketing campaigns and media deals -- and someone overseeing those efforts.Tumblr has found that someone. On Monday the eight-year-old social network named its CMO: Stephanie Dolgins."In our search for this role, we looked for someone who could inspire our team, partners and consumers alike. Stephanie has a proven track record in driving marketing and content for new technology and media…
 
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    Advertising Age - Agency News

  • FCB Named to Handle Bud Light Lime's New Summer Push

    30 Mar 2015 | 4:13 pm
    Interpublic's FCB has picked up a new summer campaign for Bud Light Lime, adding to its Anheuser-Busch InBev business, a spokeswoman for A-B InBev confirmed.The move comes less than three months after the agency's Chicago and Toronto offices won Michlob Ultra, a growing brand in the A-B InBev portfolio, from Palm & Havas.Omnicom's BBDO has been handling Bud Light, Bud Light Lime and its Bud Light Ritas extensions, a line of fruity, margarita-inspired flavored malt beverages, via its Chicago and New York offices. BBDO will continue handling Bud Light, Platinum and the Bud Light Ritas…
  • Wells Fargo Consolidating Media Account With Omnicom's OMD

    30 Mar 2015 | 1:08 pm
    Wells Fargo is set to consolidate its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.Omnicom had already supported traditional media, while Interpublic Group's UM had handled digital media.The move puts yet more Wells Fargo business with Omnicom, which held its place on the creative agency roster last year despite a review that saw the longtime incumbent, Omnicom's DDB replaced: Those duties were handed to Omnicom sibling BBDO. Continue reading at AdAge.com
  • Ex-JWT North America President Lands at David & Goliath

    30 Mar 2015 | 12:23 pm
    Mike Geiger will be joining California-based independent agency David & Goliath as managing partner and chief digital officer. The announcement comes two months after his departure from WPP-owned J. Walter Thompson, where he was president and chief integration officer for North America since 2012. Prior to that he had been chief digital officer and associate partner at Omnicom's Goodby Silverstein & Partners.Mr. Geiger will take on this newly created role in the first week of June and will report to David & Goliath Founder and Chairman David Angelo. His responsibilities will include…
  • The Creativity Top 5: The Best Brand Ideas of the Week

    28 Mar 2015 | 7:00 am
    In this week's episode, McDonald's launches a "lifestyle collection" of home goods, Ikea steps up its home improvement solutions, AMC brings fans closer to Don Draper and more.And for more great work from the creative world, tune in every day to Creativity-online.com and follow @creativitymag on Twitter. Continue reading at AdAge.com
  • Wieden & Kennedy Added to General Mills Roster With Yoplait

    27 Mar 2015 | 11:45 am
    Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others."We are…
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    Advertising Age - Digital

  • Tumblr's First CMO Stephanie Dolgins Will Also Oversee Its Media Deals

    30 Mar 2015 | 11:42 am
    Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it hit the mark, Tumblr may need to raise its profile, which usually means marketing campaigns and media deals -- and someone overseeing those efforts.Tumblr has found that someone. On Monday the eight-year-old social network named its CMO: Stephanie Dolgins."In our search for this role, we looked for someone who could inspire our team, partners and consumers alike. Stephanie has a proven track record in driving marketing and content for new technology and media…
  • Programmatic Branding Tips by Your Witty Boss

    30 Mar 2015 | 7:00 am
    Everybody's talking about programmatic branding but does anyone actually know what it means? Here's what today's top marketers think it means and, with perspective from your Witty Boss, how it can help build your brand engagement.The Marketer's View: An Interview With Clorox's Erika Lamoreaux How are CPG brands using data and programmatic technology to amplify their message and brand story more efficiently today? Continue reading at AdAge.com
  • L'Oreal's Chief Digital Officer on Programmatic Plans, Startups and Org Charts

    30 Mar 2015 | 4:00 am
    Top leadership at L'Oreal is heavy on seniority in the company and the beauty industry. So it came as a surprise last year when it not only became the first big beauty player to name a chief digital officer, but also added an outsider with no beauty experience to its executive committee -- Bulgarian-born and French-educated Lubomira Rochet, now 37.Ms. Rochet's charge, as Chairman-CEO Jean-Paul Agon put it at the time, is to "accelerate L'Oreal's digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms."It's a tall order that has…
  • Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers

    30 Mar 2015 | 4:00 am
    Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report.Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show."This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they're driving a new car is a little fanciful," said Edmunds.com CEO Avi Steinlauf, in an interview. Continue reading at AdAge.com
  • WPP's Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company

    30 Mar 2015 | 4:00 am
    WPP's programmatic arm Xaxis has acquired mobile ad-tech company ActionX in a play to grow its share of mobile ad dollars.The move, announced today, will give Xaxis the ability to better target ads within apps and more accurately tie user identities across devices, two capabilities ActionX built its business on."It's not a secret that cookies have limited utility in an ever increasing mobile world," said Xaxis CEO Brian Lesser. "There's lots of ways of solving that, but perhaps the best way is to work directly with an advertiser within their app and across other apps." Continue reading at…
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    Advertising Age - Global News

  • See Five of Asia's Best Campaigns From AdFest

    26 Mar 2015 | 7:30 am
    Captivating high-tech Japanese work for whisky giant Suntory may also appeal to judges at this year's Cannes Lions International Festival of Creativity after sweeping regional awards this week at the Asia Pacific Advertising Festival in Pattaya, Thailand, a resort town south of Bangkok.In "3D on the Rocks" by TBWA Hakuhodo, Tokyo, a Suntory-made device allows consumers at selected bars in Japanwhere whisky drinkers take their giant-sized ice cubes seriouslyto select an image that is rendered into a 3D ice cube.In a second Suntory campaign, called "Hibiki Glass," Suntory and Hakuhodo Inc.,…
  • Women Make Up 31.5% of Cannes Lions Juries For 2015

    26 Mar 2015 | 7:10 am
    At the 2015 Cannes Lions International Festival of Creativity, 31.5% of the judges will be women, up from 28.5% last year and 20% in 2013, according to an analysis by the festival of this year's 309 judges from 44 countries. There will also be five female jury presidents, part of the festival's drive for diversity.Three countries--the Czech Republic, Indonesia and Ecuador--are getting their first-ever Cannes judges after starting to win Lions. Ecuador's judge is Eduardo Maruri, president and chief creative officer of Maruri Grey, which won nine Lions last year, more than any other office in…
  • Sorrell Says Heinz-Kraft Merger is 'Cost, Not Revenue-Driven'

    25 Mar 2015 | 10:22 am
    WPP CEO Martin Sorrell said that the proposed merger between Heinz and Kraft Foods is "cost-driven, not revenue-driven," and suggested that short-sighted marketers are "focus[ing] on their boots, not on horizons," during a session at Advertising Week Europe in London today.Mr. Sorrell said, "Growth is tepid and clients don't have pricing power in the U.K. we are down to zero inflation. In those circumstances, cost is king and efficiency is king. We need to try and get clients to focus on potential growth opportunities."In answer to a question about his rivalry with Publicis Groupe…
  • After China Banned Wordplay on TV, a Punny Thing Happened

    24 Mar 2015 | 8:52 am
    Last November, China decreed a Great Pun Purge. Regulators banned wordplay on TV and radio, including in ads on those media. Their argument was that some puns defile China's language traditions and confuse impressionable youth."Such practices are contrary to the spirit of transmitting and promoting outstanding traditional Chinese culture, and run the risk of misleading the public, especially minors, and therefore must be resolutely corrected," said the notice (in unofficial translation here), which proved irresistible fodder for cringe-worthy jokes around the world. "One could call it cruel…
  • Enter Ad Age's 2015 Cover Competition for Young Creatives

    24 Mar 2015 | 3:45 am
    Advertising Age is once again inviting young creatives from everywhere in the world to design a cover for Ad Age's Cannes Issue, and will send the winner to the Cannes Lions International Festival of Creativity in June.Here's your creative brief: Stretch your imagination, and show us a cover design that you believe captures the meaning of creativity in 2015.The deadline is Wednesday, April 22, 2015 at midnight EST. All the information needed to enter is here. Continue reading at AdAge.com
 
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    Advertising Age - Hispanic Marketing

  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
  • U.S. Hispanic Agencies: Enter the Wave Festival for Latin America

    26 Feb 2015 | 4:00 am
    The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the third year.Entries are due by April 1, 2015 for the Wave. See the Wave's 15 categories and enter here.Advertising Age is partnering with the Wave, to be held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at AdAge.com
  • La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

    26 Jan 2015 | 4:00 am
    La Comunidad has always been an agency with few boundaries, bouncing back and forth between work for the multicultural market, Latin America and, increasingly, the U.S. general market. (Mr. Moll himself is so much a part of the U.S. and international creative community that he was named chairman of the One Club in June -- and, in fact, plays a talking pencil in the current call-for-entries campaign for the One Club's annual festival, the One Show.)In 2014, revenue grew 19%, and headcount was also up 19% to 130 staffers, who sometimes brainstorm by the pool at the agency's Miami headquarters.
  • Alma Is Ad Age's 2015 Multicultural Agency of the Year

    26 Jan 2015 | 4:00 am
    The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.It's a smart move for the world of multicultural marketing, where often-fickle clients ramp up spending and then slash budgets while flitting between specialist agencies and general-market shops for their ethnic work.Alma's loyal cadre of clients stands out. After 20 years, the agency still wows its biggest client, McDonald's, with heartwarming creative and multicultural insights. One of…
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    Advertising Age - Rance Crain

  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
  • Leaf-Blower Manufacturers Need to Suck It Up

    9 Feb 2015 | 7:00 am
    I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up…
  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
  • Young Marketers on Why Flying Solo Doesn't Work

    12 Jan 2015 | 6:00 am
    The star power of the "Mad Men" days of advertising is long gone, and today's ad practitioners, pushed by the fragmentation of media, the speed of digital, a deluge of data and a need for diversity, are "probably the most collaborative generation of marketers in history."That was the consensus of six inductees into the American Advertising Federation's 2014 Advertising Hall of Achievement, which honors those 40 and under. "On your own you'll never get there," said Ross Martin, exec VP-marketing strategy and engagement of Viacom Media Networks, when I interviewed the 2014 honorees (with the…
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    Advertising Age - Guest Columnists

  • What the Latest in the Ongoing POM Legal Saga Means for You

    16 Mar 2015 | 3:45 am
    With consumers increasingly focused on the health benefits of the foods and beverages they consume, and consumer-product companies aggressively looking to meet those demands, the January decision in the battle between POM Wonderful and the Federal Trade Commission could have huge implications for how companies advertise their products' health benefits in the future.On January, 30, 2015, the U.S. Court of Appeals for the D.C. Circuit affirmed a prior ruling by the FTC that POM had falsely claimed that its pomegranate juice and dietary supplements could prevent, treat or reduce the risk of…
  • You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?

    12 Feb 2015 | 3:30 am
    I bought a pair pair of shoes online last week. My order was confirmed, my credit card charged. The shoes never arrived. So this week, I naturally went back to the same site and bought three more pairs.Absurd, right? In real life, we'd never knowingly spend our hard-earned money on goods and services we don't expect to receive. We would never settle routinely for 70% performance on the things we buy. But that's what's happening with the current crisis in viewability.It's unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as 70%. What it says…
  • Thirty-Day Data Breach Notification Is a Good First Step

    3 Feb 2015 | 9:01 am
    During his State of the Union address earlier this month, President Barack Obama called for legislation to guard against cyber attacks, identity theft and to "protect our children's information." Earlier in January, his administration proposed a national breach notification law that requires companies to notify consumers within 30 days of discovering that their personal information was hacked. This legislation in various forms has floated around Congress for years, but the recent outbreak of high profile security breaches at companies like Sony and Target could be the impetus needed for the…
  • Marketers: It's Time to Leave a Safe but Stagnant Job

    21 Jan 2015 | 9:32 am
    With a new year, new budget, and maybe even a few new ideas after catching up on reading over the break, many marketers have high hopes this month for making an innovative impact on their brands. But smart marketers do more than bring big ideas -- they realize that choosing where they work is the most important key to success.Take a look at the most successful marketers you know or have read about. Nearly all of them have seen their careers defined by an industry-recognized innovation story. Careers are made by the big brand turnarounds, Cannes-winning campaigns, and killer new product…
  • Five Legal Trends You Need to Watch in 2015

    14 Jan 2015 | 4:00 am
    What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.Privacy of consumer dataAmid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of…
 
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    Advertising Age - The Big Tent

  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
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    Advertising Age - Campaign Trail

  • Ted Cruz Gets First Tech Fail Out of the Way

    23 Mar 2015 | 10:20 am
    Not only has he officially announced his candidacy earlier than other would-be GOP opponents, Sen. Ted Cruz (R-TX) has also gotten his first presidential campaign tech fail out of the way.TedCruz.com is a single-page pro-Obama message, and, as discovered by cheeky newspaper The Observer, TedCruzForAmerica.com redirects to Healthcare.gov -- kryptonite for conservative Republicans like Mr. Cruz.This is just a case of domain squatters trying to mess with your head by buying up his name to troll supporters. Continue reading at AdAge.com
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    Advertising Age - DigitalNext

  • Show Me the Money: How to Monetize Meerkat

    30 Mar 2015 | 8:00 am
    Everyone who has an eye on social media is watching Meerkat right now, and with good reason. The gambit plied by the streaming video app's creators -- get Twitter influencers on board and try to scale quickly -- is paying off. Launched on Feb. 27, Meerkat gained 28,000 users in its first week and reported the number of streams its users viewed doubled between March 5 and March 6 alone.It even seems that Twitter unintentionally fueled a second wave of awareness of the app, with a move during SXSW to block Meerkat from its social graph -- Meerkat can no longer show new users which of their…
  • Millennial Dads Are Real, and So Is Their Spending Power

    27 Mar 2015 | 7:00 am
    I admit it -- like many other marketing strategists, I have had a slight obsession with millennials the past 10 years or so. I have read third-party research on them, interviewed them, guided clients in understanding them and advised on how to best communicate with them.And yes, millennials are maturing into the next phase of adult life -- with many entering or already in their thirties, moving to the suburbs, starting families and so on. As Ad Age's Ken Wheaton pointed out in a recent column, some of their most talked-about behaviors (flocking to urban centers, for instance) are starting to…
  • How Online Retailers Are Creating Immersive Brand Experiences in the Real World

    25 Mar 2015 | 8:00 am
    If you have some time on your hands and nowhere to be, go to Warby Parker in SoHo. Tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs invite weary SoHo shoppers to take a load off and sink into a book.Except, Warby Parker isn't a library. It's an eyewear store.What Warby Parker understands is that the store of the future, in a world where a tap of a smartphone will soon set in motion a near real-time delivery by a drone, must become a marketing channel. This is a reflection of the core of its e-commerce model: A strong…
  • Why the IAB Thinks It's Good that Marketers Are Concerned About Privacy

    24 Mar 2015 | 9:15 am
    The IAB will be releasing its third survey of marketer perceptions of mobile advertising next week, during the Mobile Marketplace conference. There's a slew of encouraging data about the mobile marketplace in the report -- perhaps most notably that mobile advertising budgets are growing and are expected to continue to grow, with more than one in 10 marketers expecting to see those numbers increase by over 50% in the next two years.But the most encouraging statistic of all is one you might not expect: There was a measurable increase year-over-year in the percentage of mobile brand marketers…
  • SXSW Takeaway: Humans Are the Real Supercomputers

    20 Mar 2015 | 7:00 am
    The apparent maturation of big data and technology in business and creativity was a prevalent theme at SXSW this past week. I counted at least 20 sessions dedicated to data and predictive analytics in some way or another, along with a raft of sessions around the topic of how data science and creativity come together.One session in particular, titled "All Signs Point to Yes: Predictive Is Here" explored how predictive technologies can enable businesses to use data science to factor in thousands of signals about any problem, from marketing to recruitment to optimizing internal production…
 
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    Advertising Age - Small Agency Diary

  • Deadline Approaching for 2015 Small Agency Awards

    13 Mar 2015 | 12:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before April 8. Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.The goal of these awards -- now in their seventh year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community's work isn't being recognized in the big awards shows. Continue…
  • The Race for Eyeballs is Wreaking Havoc on Small Agencies

    11 Feb 2015 | 3:45 am
    Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.It's all about getting messages in front of the right eyeballs. That's why What'sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They'd analyze a handful of…
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    FUEL LINES

  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
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    Dixon Schwabl | Blog

  • Through the Looking Glass

    10 Mar 2015 | 9:00 pm
    Something crazy happened to me the other day. It was amazing and new and fun. It made me laugh out loud and run into work to tell people about it.I saw colors.Blues and greens and reds. Gray houses and orange signs. The blue tint of snow and the neon green of street signs. I saw red stop lights in the distance and followed a purple car.I had no idea we live in such a crazy beautiful world.I'm part of only .5% of the female population with color blindness. I see colors, but they're muted and, honestly, confusing. It sometimes takes me a while to figure out what color I'm looking at. Sometimes…
  • Driven to Write

    24 Feb 2015 | 9:00 pm
    As an author, I'm always intrigued by how other authors describe the writing process. E. L. Doctorow (Ragtime, The Waterworks, Andrew's Brain) says that writing is like driving at night in a fog—even though you can only see as far as your headlights, you can still get where you're going anyway.I'm also a copywriter, and even though E. L. never worked in the biz, what he said describes what it's like to do the copywriting for an ad campaign. Except in the ad-campaign car, not only are you driving at night in a fog, you've got a dozen backseat drivers, a tractor-trailer riding your rear…
  • Marketing Lessons from Lake Placid

    10 Feb 2015 | 9:00 pm
    I recently went to Lake Placid with my girlfriend, Melissa. After five miles of hiking, $80 worth of popcorn and a viewing of Disney's "Miracle," one question remained on Melissa's mind: How come Lake Placid is such an awesome place to visit?It wasn't until the ride back that I knew the answer: Lake Placid knows what it is. Whether it's hiking Cascade Mountain, taking a tour of the Olympic Center or shopping at little Adirondack stores, everything exudes a consistent message about the things that make Lake Placid great. Lake Placid doesn't try to be cute. They know what they're good at, and…
  • Three Things I've Learned from Matthew McConaughey

    27 Jan 2015 | 9:00 pm
    "Art enables us to find ourselves and lose ourselves at the same time." - Thomas MertonYou won't often find Thomas Merton and Matthew McConaughey referenced in the same sentence, but in looking at McConaughey's recent remarks, the two seem to share a perspective on the influence of art and inspiration. From his Academy Award-winning role as Ron Woodroof in Dallas Buyers Club to his role as pilot Cooper in the epic space exploration film Interstellar, McConaughey is a cinematic icon. But it's his memorable remarks made both on and off camera that led me to three key learnings about creativity…
  • Speeches: Not just for politicians anymore

    13 Jan 2015 | 9:00 pm
    Coming from DC, it seems natural that I practiced speechwriting. But I never actually worked in politics. I used speeches with non-profit organizations to challenge the status quo and inspire action. And it worked!*I learned from one of the best speechwriters to use Monroe's Motivated Sequence or MMS. The MMS outline has seven simple steps: 1) win your audience's attention; 2) praise your audience; 3) establish the problem and 4) your solution to it; 5) visualize the solution coming to life; 6) call your audience to action and 7) clinch their decision to act.Pretty easy, right? Try doing it…
 
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    360i Digital Agency Blog

  • Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

    360i
    27 Mar 2015 | 3:39 pm
    This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by Snapchat, Facebook and Twitter making key moves in the space early on –  has quickly morphed into the year of live video, with a focus on unedited and direct livestreams, courtesy of apps such as Meerkat and Periscope. While livestreaming isn’t a…
  • Facebook Updates Messenger to Support 1:1 Conversations & Commerce

    Fitz Maro
    26 Mar 2015 | 3:37 pm
    This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with customers, including limited in-app purchases. This update to Facebook Messenger could mark a revolutionary change in the way consumers engage with brands while shopping – making the whole experience much more frictionless. Today, even brands…
  • SXSW Recap: A Report on the Best of SXSW Interactive 2015

    360i
    26 Mar 2015 | 7:17 am
    Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview of the major themes, personalities, trending tech, notable brands and sessions that stood out to our team in Austin this year. Read the full recap here. Big thanks to our SXSW brand…
  • #WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

    Maria Loida
    25 Mar 2015 | 3:27 pm
    Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially move over and make room for Solange, the mysterious and misunderstood, but much cooler younger sister – known to marketers as Generation Z (unofficially categorized as individuals  born between 1997 and 2002). Similar to Solange’s “elevator…
  • Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

    Valentina Bettiol
    20 Mar 2015 | 3:07 pm
    Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of digital products and drive business results. Through the cases they shared highlighting their respective companies, there is much that other brands, digital marketers and agencies can learn from their experiences. Both presenters started where all campaign…
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    The Ad Contrarian

  • Part 2: Will Advertising Corruption Scandal Explode?

    30 Mar 2015 | 12:01 am
    On March 5, Jon Mandel, former CEO of Mediacom (owned by WPP) told an audience at the Association of National Advertisers Media Leadership Conference about widespread U.S. agency kickbacks.He presented a document which purported to show how some of the kickbacks work..."...a media agency agreeing with an unnamed media vendor to an industry-standard 2% commission, but as much as 9% in volume-based incentives." (Ad Age)Since then, reports of kickbacks have appeared in The Wall Street Journal, and several other venues including a front page story in Ad Age, that reported" 'It's really ugly and…
  • Will Advertising Corruption Scandal Explode? (Part 1)

    26 Mar 2015 | 12:01 am
    Two years ago we wrote, "Not only are online advertisers getting screwed by crooks, some of them are also getting screwed by their agencies."This is suddenly a hot topic. For over two years, the Crack Investigative Team here at The Ad Contrarian Worldwide Headquarters has been reporting on corruption and fraud in advertising -- particularly in the online ad industry.In June of 2013, we said,  "This is the biggest advertising story of the decade, and it's being buried." A bibliography of some TAC writing on this story appears below today's post.)Billions of advertisers' dollars have been…
  • What The Brand Babblers Don't Understand

    23 Mar 2015 | 12:01 am
    Imagine for a second that you're the brand manager for BigSave supermarkets.Your job is to build the BigSave brand so that customers prefer you to SaveMore, and HugeSave.You know how wonderful BigSave is. You want to spread the word. You want consumers to see inside your brand. You want them to know how responsive you are, and how pleasant you are to engage with, and how willing you are to work with them and help them.Building the brand is absolutely essential to your career and central to your life. Once you leave the house in the morning, it is the most important thing you do.Now let's talk…
  • Top 6 Reasons Agencies Love The Web

    18 Mar 2015 | 12:01 am
    The agency business -- particularly "big advertising" -- has adopted a knee-jerk inclination to disparage traditional advertising and advocate for the web. Here's why:1. Doing good advertising is hard. Yapping about precision targeting is easy.2. Doing good advertising is hard. Yapping about collecting data is easy.3. Doing good advertising is hard. Yapping about social media is easy.4. Doing good advertising is hard. Yapping about engagement is easy.5. Doing good advertising is hard. Yapping about technology is easy. 6. Finding people who can do good advertising is hard. Finding people…
  • Stranger Than We Imagine

    17 Mar 2015 | 12:01 am
    I had the occasion to read a wonderful book about advertising last week. It's called The Anatomy Of Humbug and is written by Paul Feldwick.The book is fascinating and superbly written. It takes us from the beginning of the modern era of advertising up to the present with charming anecdotes and intelligent analyses of the people and ideas that have made us the struggling, bewildered ad hacks we are today.It also explores some thought-provoking ideas about the ad person's eternal question: How the fuck does advertising work?Additionally, it motivated me to publish something of my own.Back in…
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    Beyond Madison Avenue RSS News Feed

  • 'War Games' For AdLand?

    Dwayne W. Waite Jr.
    30 Mar 5979 | 6:27 am
    Summary: Sometimes a great idea comes from using an old concept in a new way, or taking a best practice from one industry and applying it to a new one. In AdLand, we see that professionals in the industry are quite good at appropriation — the method of adopting a regular idea and modifying it to be their own.
  • Google in Talks to Buy InMobi

    Dwayne W. Waite Jr.
    30 Mar 5158 | 6:26 am
    Summary: In a business environment where scale and resources matter more than knowledge and best practices, and where the bottom line and well-paid stockholders mean more than quality execution, the big dogs reign supreme. So instead of facing the uphill battle, and being a little dog against the big dogs, why not inquire if the owner of the big dog will also consider owning the little dog? It makes sense. Reports are coming out that Google is looking to bolster its mobile advertising arsenal by acquiring India-based...
  • A New Index for Tracking Decision-Making?

    Dwayne W. Waite Jr.
    30 Mar 2015 | 6:37 am
    Summary: Marketing and advertising strategists continue to try to find accurate models to track consumer data in order to efficiently predict and influence consumer behavior. As much as they try, the strategists fail to create a simple model with clear forecasts. But a new group thinks they're close.
  • Advertising a Brand Does Not Equal Use

    Dwayne W. Waite Jr.
    25 Mar 2015 | 11:28 am
    Summary: Many of us have always operated under the assumption that when we adopt a business name and brand, much of our activities will be protected through use; if another company or entity tries to infringe upon our markings, we would stand as victors due to avid use through advertising and the like. A recent legal case sheds some light on our assumptions, and tells us that there is some error in our thinking. Yes, just because you may be advertising your business and brand before getting a federal service or trademark, you are legally not protected under the commerce clause. Why, you ask?
  • Copywriting: The Glass is Always Half Full

    Mona Sabbah
    25 Mar 2015 | 6:32 am
    Summary: Copywriting makes everything better. You can say “99% fat-free” instead of “Only 1% fat.” You can be “delighted” instead of just “happy.” “Low-budget” becomes “Indie.” “Used" becomes "pre-owned,” and so on. In copywriting, the glass is always half full. But just like with any power, as a copywriter, you have to know when to pull back. Beware of overdoing it with your skills; you don’t want your headline to sound like someone slaved over…
 
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    Schaefer Advertising Co.

  • Internships at Schaefer

    9 Mar 2015 | 8:54 am
    Calling all internship candidates. The time is now. Please form a single file line and proceed to the next page for details.
  • The best of times during the worst of times.

    16 Feb 2015 | 9:16 am
    On Friday night, advertising professionals from all over Fort Worth gathered for the 2015 American Advertising Awards. As last year’s Best of Show winner, Schaefer was responsible for this year’s event theme, which was “Amendment 28,” a modern take on prohibition except that it was advertising and not booze that was illegal.In typical Schaefer fashion, we had a lot of fun with it. From a fake theme to fake government agents to real posters taped on real agency doors, we used a wide range of media to keep the game going. It all culminated last Friday with “The Event” – a secret…
  • Schaefer Christmas Retreat

    8 Dec 2014 | 9:38 am
    The annual Schaefer Christmas party is always preceded by several months of planning, intrigue and lies, resulting in something of a cat-and-mouse game between the party planning committee and those who get off on ruining surprises. After a concerted effort to make us all think we were flying somewhere (convincing many), we loaded up on Thursday morning and drove to our destination: a 16,000 square foot mansion on Lake Travis near Austin.  Arriving earlier than expected, the party planners called an audible – a wine tasting and tour at nearby Flat Creek Estate. Not a bad way to kill an…
  • The Force is Strong With This One

    24 Nov 2014 | 9:57 am
    For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen a sci-fi theme for this year’s ball. Not saying we’re nerds or anything, but our minds quickly went into hyperdrive upon hearing this. Get it? Of course you do. The Fort Worth Opera Ball competes with several high-end donor events within the city, and it was…
  • After watching this video, I’m not sure if I’m scared or...

    13 Nov 2014 | 3:25 pm
    After watching this video, I’m not sure if I’m scared or pleasantly proud by how clever my fellow advertisers and marketers are at “selling” fast-food to the highest acclaimed professionals in the food-critique field. The summary of the video is “two Dutch pranksters tricked a bunch of foodies into singing the culinary praises of McDonald’s.” While this does sum up the idea behind the two masterminds who made these foodies look downright dumb, there is much to be considered after viewing. Clearly the strategic effects of placement and promotion are astronomical and should be…
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    Advertisers

  • Makes even the dullest brands sparkle!

    Sue Imgrund
    27 Mar 2015 | 1:43 am
    It’s sometimes said that advertising agencies are catastrophic when it comes to promoting themselves. That certainly has a ring of truth about it when you look through some of the agency websites, which can start to appear terribly samey in feel, language and content. And so dreadfully serious! Ex-Saatchi man Graham Thomas recently posted this gem on YouTube and Facebook. I remember this well from my early days at Saatchi in the late 1980s. It’s a delightful pee-pee-take of Ariel and the clever use of the retro look means that it hasn’t dated, 25 years later. It was created…
  • The next big thing isn’t going to leap out of an algorithm

    Sue Imgrund
    23 Mar 2015 | 3:02 am
    The publishing industry is one that’s dear to my heart and my alter ego as a children’s author. Interestingly, publishing is one of the world’s oldest industries, which proves a certain amount of resilience to the slings and arrows, but it’s also one of the most panicky and paranoid sectors and one of the slowest to catch up with modern technology and marketing. I recently read an article in the Journal of the Society of Authors by Michael Bhaskar of the digital publisher Canelo and author of The Content Machine. The article is entitled “Big Data is watching…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that…
  • Good for Lidl!

    Sue Imgrund
    17 Mar 2015 | 4:25 am
    When I first arrived in Germany, back in the 90s, the grocery discounters Aldi, Lidl and their imitators were rather depressing, soulless places. There was a grim warehouse feel to them and you had to gather up strength for a visit – was it really worth braving that strangely alien totalitarian-style experience for the few pfennigs that you might save? Things have changed since then, of course, and the German discount giants are now giving Tesco, Sainsbury’s et al more than a run for their money in the UK. What has interested me is that these retail chains seem to have learned…
  • Roll up, Roll up for the Future!

    Sue Imgrund
    9 Mar 2015 | 5:08 am
    It’s a shame that I’ve already got something planned for next weekend, otherwise I’d pop over to London for the Future Fest, organised by Nesta, an innovation charity, There’s a packed programme – at a very reasonable price – of talks, experiences, debates and tastings arranged around 6 themes:Future of DemocracyGlobal CitiesMachine & Human InteractionMoneyMusicThrills The speakers include Edward Snowden (from a safe distance, I expect) as well as Dame Vivienne Westwood and Baroness Helena Kennedy QC. Experiences include the Sweetshop of the Future…
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    Only Dead Fish

  • Distributed and Destination Thinking (Redux)

    Neil Perkin
    30 Mar 2015 | 5:04 am
    It's been almost three years since I wrote about the importance of combining distributed and destination thinking into strategies, and quite a bit longer since I first started talking about it. But the concept has become ever more relevant, and I was reminded of it again last week in reading about Facebook's plans for Messenger. It's not hard to see where a strategy that focuses on people being able to send money to each other (and surely soon to companies too), integrating with third party apps, and enabling Messenger to be integrated with online retailers and other businesses as a direct…
  • Google Firestarters 15: How To Think Differently About Advertising - The Event

    Neil Perkin
    25 Mar 2015 | 2:52 pm
    Monday saw the interested and interesting of UK planning come together for our 15th Google Firestarters event. Our sole speaker on the evening was planning legend Paul Feldwick, who talked about his controversial new book The Anatomy of Humbug: How to Think Differently About Advertising. Paul spent 30 years as an Account Planner at BMP and DDB Worldwide so knows a thing or two about planning and advertising and it was this quote from the book that set the context for the debate: 'Our ability to decide clearly where we want to go in the future, I now believe, depends first of all on our…
  • Why Small Teams Work

    Neil Perkin
    24 Mar 2015 | 3:07 am
    (N.B. This post is part of an occasional series I'm doing, drawing from some of the thinking that's going into the book I'm writing - any feedback is appreciated) 'From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better.' Peter Thiel There is a story (seemingly from a former executive) that whilst at an offsite retreat where Amazon’s senior staff had gathered, some of those staff suggested that employees of the…
  • The Talent Revolution Survey

    Neil Perkin
    22 Mar 2015 | 12:23 pm
    I've done quite a bit of work in the digital skills area and one of the things you see a lot, particularly in non-digital-specialist roles, is a disconnect between intent and action when it comes to training, so anything that gives companies more reason to invest in their people in this way is a good thing. So it's interesting to see that the Google Digital Academy (full disclosure: I do some work with the Google Digital Academy on their Google Squared programme) have got together with a group of industry bodies (including the IAB, ISBA and The Marketing Society) and big advertisers to…
  • Google Firestarters Austin - Engineering Strategy - The Event

    Neil Perkin
    19 Mar 2015 | 6:57 am
    Saturday saw our first ever Firestarters event in Austin, held in the Google Fiber space during SXSWi. We'd themed the event around the intersection of user experience design and strategy which, judging from the audience feedback and debate on the night is rich territory for discussion right now. Perhaps unsurprising given the growth in importance of UX within both clients and agencies, and more generally how tech-savvy design resourcing, expertise and practice is in ever increasing demand (as encapsulated nicely by John Maeda's Design in Tech Report that was launched at SXSW). Our first…
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • Is Machine-to-Machine Marketing the Next Big Thing?

    Brian Easter
    26 Mar 2015 | 11:49 am
    Picture this. You’ve just polished off your last bottle of white wine. Your refrigerator takes note and places an order for you. The next day when you arrive home from work, a fresh shipment of sauvignon blanc awaits you on your doorstep. This is the inevitable future we’re learning to expect. The Internet of Things. Smart Objects. Digital Twins. A world full of interconnected apps and devices that have the ability to make decisions for us — without us. Need flowers for Valentine’s Day? Your phone will order your wife’s favorite lilies based on her stored preferences and your recent…
  • Understanding the Limits of a Brand

    Brian Easter
    20 Mar 2015 | 2:31 pm
    As I’ve said many times, agency life is amazing. Agency marketers are some of the luckiest people on the planet. We get to work with great brands, help launch new products, work with exceptionally smart people, and probably party harder and have more fun than people in any other industry. However, if you were to take a sneak peak inside the marketing brain, you’d get a glimpse at our biggest fears. And you’d probably come away thinking we’re insecure masochists. Just under our consciousness are horrible aching fears that keep us up at night and give us cold sweats. Does what we do…
  • 3 Reasons Why Starting Out in the Real World Is More Than Just Rent & Ramen

    Katelyn Dramis
    13 Mar 2015 | 8:34 am
    Recently, my Facebook newsfeed was inundated with statuses about Spring Break. And while admittedly I may be slightly jealous as I stare at rain all week, I can’t say I miss that time of my lifeBecause I know what comes next… The job search. Marketing students across the country are gearing up to graduate college, which means they’re diving head face-first into the job search. It’s stressful, messy, and requires an iron will and the ability to forgive yourself for the amount of stress eating you’ll do. In all seriousness though, it is a tough time. It feels like your whole future is…
  • Why Your Blog Homepage Is a Missed Opportunity

    Evan Porter
    4 Mar 2015 | 10:25 am
    Here’s a question — how many “must-read” blogs do you follow? How many blogs do you visit on a regular basis, whether by manually typing in the URL, following a bookmark, or subscribing to an RSS feed? And what percentage does that make up of the total content you consume? If you’re like most people, the answer is probably ‘little to none’. This just isn’t how we find and consume content anymore. But this wasn’t always the case. The content landscape has changed drastically over the past few years which, fortunately or unfortunately, has turned the “/blog” main page…
  • Why Comment Spam Won’t Die

    Nate Shivar
    26 Feb 2015 | 10:16 am
    Every blog owner has seen them – hundreds, if not hundreds of thousands of them. Spam comments. Those weird, mysterious comments that show up underneath nearly every post, typically mentioning topics ranging from luxury handbags to Oceanspray coupons to payday loans to cheap Viagra to total gibberish. You might initially think that some immature Internet user is manually vandalizing your amazing content. But that doesn’t even begin to scratch the surface of the complex mechanisms behind comment spam. Perhaps the bigger question, though, is, why does it happen? Comment spam is a known…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • SEC Holds “Gatekeepers” Accountable for Fraud in Network Marketing

    Kevin Thompson
    30 Mar 2015 | 12:36 pm
    Andrew Ceresney, Director Division of Enforcement, testified before Congress regarding the SEC’s latest enforcement efforts. During his testimony, which can be reviewed here, Ceresney brought up the topic of pyramid schemes, stating that it’s one of the SEC’s top priorities. Ceresney stated, The staff also has recently seen what appears to be an increase in pyramid schemes under the guise of “multi-level marketing” and “network marketing” opportunities. These schemes often target the most vulnerable investors, and social media has expanded their reach. The Division…
  • Academy of Multilevel Marketing Awards – 2014 Nominees

    Kevin Thompson
    27 Mar 2015 | 8:17 am
    The Academy of Multilevel Marketing, TAMM for short, was started by Len Clements in an effort to create an objective process for recognizing the “best of the best” in the network marketing industry. TAMM honors those that exemplify the “gold standards” of the industry. I’ve been serving on the board since its inception two years ago, and I’m very proud of how much this organization has grown. It’s grown primarily through the hard work of a handful of people, grinding it out on conference calls (Len Clements, Mel Atwood, Doris Wood and others). Len and…
  • Junkie See, Junkie Do – by Randy Gage

    Kevin Thompson
    25 Mar 2015 | 7:36 am
    Randy Gage wrote a tremendous article last week titled “Junkie See, Junkie Do.” It was regarding a recent acquisition in the industry. With his permission, I’ve posted it in full below. I’ve been a fan of Randy’s for a long time. He’s an outstanding networker with years of legitimate results. After following him for years, he strikes me as a guy that’s willing to grind it out and put in the hard hours to dig out results. He sticks, thus he succeeds LONG TERM. It’s a very courageous article. I have a lot of the same feelings and thoughts, and I…
  • Nestler vs. Jeunesse

    Kevin Thompson
    20 Feb 2015 | 12:04 pm
    It’s been close to five years since I’ve represented a plaintiff against a network marketing company. I rarely do it for a number of reasons. First, I tend to agree with companies. It’s a bias that I’ve formed over the years after representing close to 200 companies. Second, the economics rarely justify the effort. When networkers are earning less than $10,000 per month, it’s usually not in their economic self-interest to sue a company. It’s expensive and laced with uncertainty. But I like this case. It’s a very simple story. It involves a networker,…
  • ViSalus Investigators Indicted

    Kevin Thompson
    18 Feb 2015 | 12:01 pm
    The details are fuzzy and I have more questions than answers. But here’s what we know: Investigators were hired by ViSalus to track the activities of Ocean Avenue. What were they hired to do? According to a lawsuit filed by Ocean Avenue in late 2013: “The P.I. Firm at the direction of Visalus, and Nic Sarnicola hired a computer expert located in India referred to as ‘Sumit Vishoi’ to access the email accounts of the former Visalus distributors working with Ocean Avenue, Ocean Avenue employees, Ken Dunn and Fred Ninow.” If you want a detailed, play-by-play, read…
 
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    Latin Link

  • The Hottest E-Commerce Products in Latin America

    Andrés Sandoval@usmediaconsulting.com
    17 Mar 2015 | 6:47 am
    Travel products, appliances and clothes top the list in several countries around the region.
  • A Quick Roundup of the Latest Latam Online News

    Abel Delgado@US Media Consulting
    16 Mar 2015 | 8:10 am
    One skim will get you up-to-date on what’s happening with the Latin American online world.
  • What Latin American Luxury Travelers Want

    EzequielCufre@USMediaconsulting.com
    16 Mar 2015 | 8:09 am
    Results from a new study offer insights into favored destinations and preferences among Latin American travelers that could help shape campaigns.
  • 5 Myths about Internet Use in Brazil

    Luciano Rodrigues@USMediaConsulting.com
    16 Mar 2015 | 8:08 am
    After reviewing new research from IBOPE and We Are Social, we found some facts that suggest that conventional wisdom about Internet users in Brazil that could be wrong in certain areas.
  • Latin America Leads the World in Smartphone Growth

    Abel Delgado@US Media Consulting
    5 Mar 2015 | 11:36 am
    Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.
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    JMS Group

  • Little Lamb Nappies – Promotional Videos

    Tom Vaughan-Mountford
    4 Mar 2015 | 6:45 am
    For 2 years now our Operations Director Francesca de Lacey has been going on about her love of reusable nappies, and her despair over the lack of information for parents about the options available. So imagine her delight when JMS was approached by the owner of one of the UK’s biggest reusable brands – Little Lamb Nappies – to create some professional promotional videos. Being herself a user of cloth nappies and the brand, Francesca was the perfect choice to front the productions – a first for a reusable nappy brand – and show, ‘mum-to-mum’, how they work. Covering…
  • The Jockey Club – Radio Campaign

    Tom Vaughan-Mountford
    4 Mar 2015 | 5:03 am
    JMS Group has been working with agency Shakespeare Media, creating a radio campaign for their client The Jockey Club – the largest commercial group in British horse-racing and owner of some of Britain’s most famous racecourses including Aintree, Newmarket, Cheltenham and Epsom Downs. As the commercials would be running on different stations and promoting different events, one of the first tasks was to create a sonic ident to give the commercials a unified sound. Our composer started generating ideas. Although there were a few options in the running a short orchestral hook emerged as…
  • OMG! TV Campaign Launches This Week!

    Tom Vaughan-Mountford
    4 Mar 2015 | 4:32 am
    When new magazine OMG! needed a set of TV commercials to promote the launch of their weekly magazine for women, they turned to JMS to make it happen. Being new to TV they wanted a company that could guide them through any potential pitfalls with Clearcast (the body responsible for approving commercials for broadcast) and produce a cost-effective TV campaign using a simple sonic ident and a strong call to action. Incorporating images from the magazine and some eye-catching headlines, the 6 commercials will be playing out across the UK on a variety of terrestrial and satellite channels. You can…
  • Sky AdSmart Seminar

    Tom Vaughan-Mountford
    18 Feb 2015 | 2:38 am
    David Sanderson and Lisa Webb of Sky Media joined JMS Group at The Forum in Norwich to explain the benefits of Sky’s AdSmart platform to advertisers, and its accessibility for brands of all sizes. this half-hour presentation is a must-watch for any brands considering advertising on television, especially those considering TV for the first time. For more information on Sky AdSmart – skymedia.co.uk/sky-adsmart or contact Lisa Webb on 0207 032 2835. To find out more about commercial production for advertisers of all sizes contact Francesca de Lacey at JMS Group on 01603 811855.
  • Hamlet Centre Trust – Norwich Charity Video

    Tom Vaughan-Mountford
    28 Jan 2015 | 4:22 am
    Norfolk charity The Hamlet Centre Trust gives unstinting support to families facing challenges most of us would find unbearable. So JMS has been excited and energised by the commission of a charity video to ‘tell the Hamlet Centre story’ as part of the Trust’s major awareness and fund-raising initiative for 2015. Far from the traditional tugging-at-the-heartstrings appeal, everything in the film emphasises the personal, purposeful and positive, work of the Trust. So the programme opens with hand-drawn animation produced by our Motion Graphics designer Hugh South, taking the viewer from…
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    Campaign Planning

  • Strategy Makes A Choice

    John Drake
    28 Mar 2015 | 6:30 am
    Russell summed up the best bits of this, here. So read that. This thought is timely for me because earlier this week I moderated the marketing portion of RetailNexus. On my panel was Brooks Sports who has made a strategic...
  • DesignInTech Report

    John Drake
    23 Mar 2015 | 5:39 am
    When usage increases dramatically, design's strategic value is leveraged. A favorite page from the #DesignInTech Report.
  • Creativity In Programmatic Media

    John Drake
    22 Mar 2015 | 6:34 am
    There was a time in the early 2000s when media planning experienced a renaissance. Spurred largely by Crispin Porter + Bogusky and their phenomenal work for Mini, media choices were suddenly much more creative. A personal favorite was how the...
  • Animated Medium Is The Message

    John Drake
    21 Mar 2015 | 6:30 am
    I re-read The Medium Is The Message often. Because of the way it can make you think, and question. So it was cool to see it summarized in a short video. I wonder how Mr McLuhan would feel about his...
  • Advice For Young Writers

    John Drake
    14 Mar 2015 | 12:10 pm
    What I’d really like, in fact, is to be young and middle-aged, and perhaps even very old, all at the same time—and to be dark- and fair-skinned, deaf and hearing, gay and straight, male and female. I can’t do that...
 
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    Co.Create

  • Kanye, Beyonce, Madonna, Daft Punk, Usher And Many More Silently Turn Up For Jay-Z's Tidal

    Jeff Beer
    30 Mar 2015 | 1:46 pm
    Sean Carter's latest business venture is off to a star-studded start.It's looks like the United Nations of Music. Beyonce, Kanye, Jack White, Chris Martin, Madonna, Daft Punk, Rihanna, Arcade Fire, Nicki Minaj and more come in and sit down in what appears to be the secret society of entertainers who really run the world (like, say The Pentaverate).Read Full Story
  • Reggie Watts Offers A Guided Tour Through Brasilia In This Bonkers Short

    Dan Solomon
    30 Mar 2015 | 11:31 am
    See much-beloved landmarks like the Hall Of Memories and the Brasilia Energy Complex the way only Reggie Watts can show them to you.We would probably go anywhere Reggie Watts was leading, just because the story you'd get out of it would certainly be one worth retelling. And in this very weird seven-minute short starring Watts (along with relative newcomer Carolina Ravassa), we find additional proof for that hypothesis: Brasilia: City of the Future is a faux-documentary in which Watts and Ravassa tour a futuristic Brasilia.Read Full Story
  • David Beckham And James Corden Strip Down For Their New Underwear Ad

    Jeff Beer
    30 Mar 2015 | 11:22 am
    D+J Briefs is underwear for a man with a great body. And David Beckham.Many new talk-show hosts are often forced to pay their dues with B-, C-, and D-list celebrities lining their couch until they find a big enough audience to have some pull with the upper echelons of entertainment. But the new host of The Late Late Show with James Corden has a secret weapon. He's British.Read Full Story
  • Figure Out Who Is The Hunter And Who Is Hunted In These New "Halo 5" Teasers

    Jeff Beer
    30 Mar 2015 | 10:04 am
    Marketing for the iconic video game franchise gets mysterious as an epic showdown leaves unanswered questions.Since the 21st century began, video games have been hailed as the new narrative art form, much as film dominated the last century. If that's true, then Halo's Master Chief is like James Bond, one of the most popular and enduring characters carrying an iconic franchise. But two new live-action trailers for the upcoming Halo 5: Guardians, set for release October 27, blur the lines between hero and villain.Read Full Story
  • Go Tumbling Through The 20th Century With Blake Lively On The "Age Of Adaline" Site

    Dan Solomon
    30 Mar 2015 | 8:10 am
    A hundred years of fashion, culture, social change—and Blake Lively, naturally.Hollywood's interest in movies that could be described as "epic romance" has waned a bit since the heyday of Doctor Zhivago and Cleopatra—but the forthcoming The Age of Adaline definitely aims to put the "epic" in "epic love story." The vaguely sci-fi/fantasy romance stars Blake Lively as the titular Adaline, an ageless woman who has been 29 years old since the 1920s—and who appears to wreak a fair amount of havoc on the lives of those she loves as a result of her eternal youth.Read Full Story
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    Advertising

  • Social networks are falling over themselves to join the billion-dollar rush in mobile-app advertising

    Mark Hoelzel
    30 Mar 2015 | 1:56 pm
    The mobile app-install ad — an ad unit that directs users to download a mobile app – is closely identified with Facebook, the largest social network. But these ads have become so lucrative — driving one-third of all mobile ad revenue — that virtually every other internet property has created their own version.  Mobile app-install advertising is already found on Twitter, YouTube, and mobile ad networks like Millennial Media. Pinterest opened the door to the ad format recently  with "app pins," and no online publisher wants to be left out of the rush.  Exclusive…
  • Jay Z has persuaded the biggest names in music to star in the first ad for his new streaming site

    Lara O'Reilly
    30 Mar 2015 | 10:08 am
    Here is the first ad for Jay Z's recently acquired and soon-to-be-relaunched music streaming service, Tidal. He has managed to persuade some of the biggest names in music to support it: Kanye West, Daft Punk, Rihanna, Usher, Arcade Fire, Calvin Harris, Nicki Minaj, and Madonna, to name a few. Not only do they star in the video, but Jay Z's music pals have also changed their display pictures on Twitter to a light cyan-blue, and have posted messages of support for the music platform ahead of its formal relaunch on Monday night. Together, we can turn the tide and make music history. Start by…
  • 16 famous brands that started off as products for the military

    Lara O'Reilly
    30 Mar 2015 | 8:57 am
    Many of the world's most famous brands have a military heritage. Some brands proudly display their backgrounds in their logos, websites and marketing, while others would rather consign their early beginnings to the history books. Either way, a surprising amount of brands started off by supplying products to the armed forces or discovered the products that made them famous during times of conflict.The original Jeeps went into production in 1941, purpose-built for the military. Willys MB Jeeps became the most commonly-used 4-wheel drive vehicles of the US army during World War II. Mars invented…
  • The 10 things in advertising you need to know today

    Lara O'Reilly
    30 Mar 2015 | 1:55 am
    Good morning. Here's everything you need to know in the world of advertising today. 1. Here's how much Steve Jobs used to obsess over presentations. In a Fast Company interview about their new book "Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader," Brent Schlender and Rick Tetzeli talk about just how deeply committed to nailing his speaking opportunities Jobs used to be. 2. YouTube stars Dan & Phil created an over-the-top video to announce their book and tour. In less than a day the book went straight to number one and the tour is pretty much…
  • Apple CEO Tim Cook: 'There's something very dangerous happening' in America (AAPL)

    Dave Smith
    29 Mar 2015 | 7:02 pm
    In a Washington Post op-ed article published late Sunday night, Apple CEO Tim Cook expounded upon his earlier remarks on Twitter from Friday, saying he was "deeply disappointed" in the recently passed law in Indiana that shields business owners who turn away customers for religious reasons. Opponents to the law say it could enable discrimination against those who are gay. Cook called this new wave of legislation — he wrote that nearly 100 similar bills were under consideration in over a dozen states across America — "very dangerous." He added that they "go against the very principles our…
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    American Ad Agencies » Blog

  • The Medicine Show

    aadsiteadmin
    17 Mar 2015 | 4:41 am
    Forget what you’ve heard about learning from the past. Just like most of the sage advice your parents had; it’s no fun at all. Far more interesting is when someone knowingly repeats a... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Are Advertising Agencies Too Dependent On Digital For New Business?

    aadsiteadmin
    3 Aug 2014 | 4:51 pm
      While advertising agencies large and small across the country seek out the magic bullet for new business success using the latest and greatest online techniques, have prospects shied away from... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
 
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    JCDecaux OneWorld

  • Spontini in Italy wins Campaign of the Month!

    Mabel
    18 Mar 2015 | 8:30 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For December 2014, Spontini in Italy was voted the Winner for their experiential & interactive campaign. The campaign Advertiser: Spontini Campaign concept: Experiential, special build, sampling Location: Milan, Italy The famously known Milanese pizzeria Spontini teamed up with IGPDecaux to turn a “1928” vintage tram carriage into a “tram of light”. The tram symbolised the Christmas spirit, bringing magic and joy to the streets of Milan. This Tram of Light…
  • Amazon in China wins Campaign of the Month!

    Aglaia
    3 Mar 2015 | 7:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. The campaign Advertiser: Amazon Campaign technology: Showcase, QR code Location: Shanghai, China Amazon highlighted all the benefits of the latest Kindle Paperwhite e-reader in Shanghai metro while promoting its vast collection of products available on Amazon at the same time. A giant 25m long row of book shelves was filled with over 2,000…
  • JCDecaux Airports: Perfectly Poised to Engage with International Tourists

    Mabel
    27 Feb 2015 | 7:41 am
    The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million).   Source: The Moodie Report with World Tourism Organisation (UNWTO) figures    The outlook for 2015 is positive, influenced by declining oil prices, which will lower transport costs and lift purchasing power in…
  • Ian Somerhalder’s Azzaro tweet leads to Social & Sales Success

    Mabel
    15 Jan 2015 | 5:00 am
    Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. Duty free sales for Azzaro Pour Homme…
  • Sky wins Innovate Campaign of the Month using Augmented Reality

    Contributors
    5 Jan 2015 | 2:03 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign A tram stop in Vienna’s 7th district underwent a radical transformation into a “Scary Shelter”, and for two days was invaded by zombies to promote the new season of The Walking Dead. This was the first time Gewista used Augmented Reality in outdoor and it was a great success with over 10 million views generated on social media. More…
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    Harmelin Media

  • Nielsen’s Local TV Ratings Enhancements

    Bernie Shimkus
    12 Mar 2015 | 6:29 am
    Recently, Nielsen caused quite a stir in the ad industry by formally announcing plans to implement several key enhancements to its television measurement and reporting process.  While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending changes to the local service. There were four major initiatives outlined in Nielsen’s announcement, with several of these plans impacting a number of existing measurement techniques or market types. The first and the most extensive of the planned enhancements is what Nielsen has termed a…
  • Native Video: The Next Phase of Social Media Advertising

    Jenna Karwoski
    12 Mar 2015 | 6:25 am
    The first time I saw a video ad on Facebook, it tricked me. It started playing in my mobile newsfeed and I watched several seconds of it before realizing it was a Capital One-sponsored video. I felt duped. Then the media strategist in me kicked in, and I began to recognize the genius of it. How was I fooled into thinking this was content from one of my friends for those few seconds? Facebook got me with native advertising. Native advertising is a form of paid media where the ad experience follows along with the natural function of the user experience. Facebook and other social media sites…
  • A Tearjerker of a Super Bowl

    Rick Wiener
    6 Feb 2015 | 6:49 am
    Now that Super Bowl XLIX is in the books, I wanted to follow up my previous submission with some post-game reporting on the ratings for the game, reviews of the halftime show, and, most importantly, discussion of the commercials. The good news for NBC As you can imagine, with the game being so competitive and the outcome of the game hanging on one of the last plays (and one of the dumbest play calls in Super Bowl history), the news was nothing but good for the execs over at NBC: –         Super Bowl XLIX was the most viewed television program in history with an average of 114.4…
  • Releasing Super Bowl Spots Before the Game

    Rick Wiener
    29 Jan 2015 | 7:10 am
    Now that the Seattle Seahawks and New England Patriots have qualified for Super Bowl XLIX in Arizona on Sunday, February 1st, we can turn our attention to one of the most exciting parts of the year for people in the advertising world, the Super Bowl commercials. However, things are very different than they were 10, even 5 years ago. Gone are the days of anxiously awaiting every commercial break to see the new commercials, while doing activities like getting food and going to the bathroom during the (usually) boring game was taking place. Now most advertisers are releasing their commercials a…
  • Mo Bile, Mo’ Easy, Mo’ Money

    Daniel Piersa
    22 Jan 2015 | 12:03 pm
    When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making a purchase decision. Mobile is and will continue to be key in brands’ marketing strategies. Here are several trends that should be taken into consideration when planning for a mobile presence and mobile advertising vehicle. Showrooming is…
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    AdEspresso » Blog

  • 5 Ways To Get Your Posts More Attention In The News Feed

    Dan Virgillito
    27 Mar 2015 | 7:00 am
    The News Feed isn’t what it used to be. And that’s a good thing, if you know what you’re doing. If you spend a lot of time marketing on Facebook, you’ll notice that there are different kinds of posts. Some may annoy audience and some may engage them. Some may not even reach the audience because of the changes Facebook made to the News Feed over the years. Typically, Facebook ensures that the following stories don’t appear prominently in the News Feed: Like-baiting posts: Posts that ask News Feed readers to comment on, like, or share to get more attention that they would normally…
  • 4 Reasons Users Aren’t Clicking: Why Your Facebook Ads Fail

    Ana Gotter
    26 Mar 2015 | 7:27 am
    There are a million and one blog posts on tips and tricks to get users to click your Facebook Ads. It makes sense—we all want the clicks, and we all want those conversions. But what about the things that actually keep users from clicking on the ads? Those factors that will override those handy tips and tricks? The reasons that your otherwise successful campaign came up short? I’m sure we’ve all stared at our screens in frustration, wondering why on earth what you thought was a strong campaign fell flat with underwhelming results. Not only were there not a lot of conversions, but few…
  • Lead Generation with Facebook Ads – The Definitive Guide

    Massimo Chieruzzi
    24 Mar 2015 | 10:55 am
    Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign. So here I am, writing this valuable guide for you! Together we’ll see how you can bring your campaigns to the next level, and set up a winning lead generation process. Read on for quality information on: How to create a Lead Magnet How to setup a great Landing Page How to drive traffic to your lead magnet With Facebook Ads Leveraging…
  • 5 Ways to Generate More Ecommerce Sales with Facebook Ads

    Pawel Grabowski
    19 Mar 2015 | 7:00 am
    Yes, Facebook ads work. And there is plenty of data to prove it. According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source). The social network also holds the second largest net digital ad revenue share worldwide (source). But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into ecommerce sales is getting harder by the day. If you feel that your ads don’t achieve good ROI, check out these 5 tips…
  • Relevance Score: We analyzed 104,256 Ads to understand and improve it

    Massimo Chieruzzi
    17 Mar 2015 | 8:00 am
    Facebook recently started showing advertisers a new and pretty awesome metric: the Relevance Score. The new metric is a score on a scale of 1 to 10 that rates an ad based on how relevant it is to it’s target audience. As we like data-backed posts, I waited for the numbers to stack up. Today, we are going to analyze Facebook Ads relevance score by looking into 45 days of data from 104,256 ads. What is the Relevance Score and why does it matter? The relevance score is a magic number. It’s a score from 1 to 10 that, at first sight, will let you know how relevant an ad is to its audience.
 
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    speaking in clicks

  • What is a Creative Concept?

    Mark Laporta
    12 Mar 2015 | 7:35 pm
    Considering how many years the advertising / marketing industry has been cranking out…whatever…you’d think this was a question that would receive a single unwavering answer from all quarters. And if the advertising / marketing industry were more like the sciences you might hope your expectations would be fulfilled. But, for good and ill, what we do is a lot closer to what happens on a cooking show. Ask a question like that and you might as well be asking “What is salad?” It’s not so much that the question is too broad, but that the very idea of…
  • False Efficiency: The Legacy Copy Pick-up Shtick

    Mark Laporta
    23 Feb 2015 | 6:54 pm
    One of the most time-consuming aspects of copywriting, especially on the digital end of the spectrum, is dealing with legacy copy. That’s because digital marketing has been around just long enough to have a graveyard of abominably bad text “practice.” Unfortunately, many of the residents of that graveyard have a nasty habit of popping up when your agency acquires a new client. No, not a client you’d actually want to boast about in an interview. I’m talking about the kind whose Web presence would do better in the acute care ward of the Hospital for Special Surgery…
  • Writing the Big Bold Blah

    Mark Laporta
    31 Jan 2015 | 8:48 am
    No matter what branch of advertising a creative settles into, at various times the call will go out for a “big campaign theme.” Always ready to oblige! For what creative doesn’t relish a real challenge, as opposed, say, to the unending iterative stream of “corrections” they receive from clients who A.) have no idea what they want and B.) have no idea what advertising can and cannot achieve. Trouble is, in most instances, the basic ingredients for baking up that big theme are missing. That is, the creative team is faced with a brand or product line that: • Has…
  • Effective Web Design: Sliding Into the Psyche

    Mark Laporta
    15 Dec 2014 | 5:32 pm
    In the last few decades, the design aspect of consumer electronics has taken on more and more importance. Today, people buy their technogear as much for its look as any real understanding of what’s going on inside. That’s not surprising really, considering that’s how most people get into relationships and have for countless centuries—all those volumes of chicklit to the contrary. So in a world more dominated by looks than ever before, it’s hard to understand the discrepancy that occurs so often, between the design of a product and the design of the Web site built to…
  • What is Copywriting?

    Mark Laporta
    6 Dec 2014 | 4:52 pm
    I wish I could say this was a trivial question. But the more you ask around, the less likely you are to find a unified opinion about what the task entails. Over time, you’ll discover that, like snowflakes, no two definitions of the term are quite the same. As I see it, this diversity of opinion grows out of a single misperception: The absurd idea that copywriting is fundamentally about words. That this misperception persists despite the untold aggravation it causes on every project just shows how deep a delusion it is. In reality, copywriting is about ideas. It’s the development of a…
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    Clearcode - Enterprise-grade Software Development

  • 6 Differences Between On-Premises and SaaS Software

    Michael Sweeney
    10 Mar 2015 | 9:49 am
    According to Jupiter Research, revenues generated from enterprise software-as-a-service (SaaS) will reach $53.8 billion in 2018, up from $23.2 billion in 2013. These numbers are backed up by the large amount of businesses that are now either offering SaaS solutions that accompany their on-premises version, or have completely jumped ship and are only offering SaaS software. For example: Adobe’s Creative Cloud (SaaS) vs. Adobe Creative Suite (On-Premises) Piwik Cloud (SaaS) vs. Piwik Enterprise (On-Premises) Just to name a couple. There is little doubt that SaaS is the wave of the future and…
  • How to Successfully Build an MVP in 4 Months

    Michael Sweeney
    5 Mar 2015 | 8:54 am
    Four months doesn’t seem like a long time, so it can be hard to imagine building a high-quality product that’s ready for customer testing in such a short span. The truth is, it can be extremely hard to produce quality software that’s ready for an audience in four months, but if it’s planned and executed correctly, then it should be more than enough time. The Pre-MVP Phase Before starting the prototyping and development phase, you need to conduct the relevant pre-MVP phase activities, such as research and planning. The main phases include: Customer research: Identifying your target…
  • Why the Right Tech Partner is Vital to Your MVP’s Success

    Michael Sweeney
    3 Mar 2015 | 7:52 am
    When an entrepreneur with no cooking experience decides to open a restaurant, how important is it for them to have a qualified chef to run the kitchen? The obvious answer to this question is: extremely important. So, then, how important is it for a non-technical startup or entrepreneur to have a qualified technical partner when building a minimum viable product? Just as important as the chef, if not more. Covering Your MVP From A-Z There is more to building an MVP than just coding and adding some graphics. Even though an MVP’s development time is shorter than most IT projects, it still…
  • 3 Things to Avoid When Starting Your MVP

    Michael Sweeney
    26 Feb 2015 | 8:42 am
    When failure hits, it hits hard, and although it is considered by many just a part of the learning process and a step closer to success, if you can avoid it altogether, then surely that’s a better option. Failure within the startup environment is common, and while there may be any number of factors that contribute to the defeat of a given startup, there are a few main areas that determine whether the large majority of MVP projects succeed. The following three points have a huge impact on the outcome of an MVP project and should be avoided at all costs: 1. Hiring the Wrong Team If you lack…
  • 4 Important Post-Launch Activities for Your MVP

    Michael Sweeney
    24 Feb 2015 | 8:52 am
    POP! That’s the sound of the cork flying off the champagne bottle you just opened because you just successfully launched your MVP! The minimum viable product is now live in the open world of the Internet, waiting for eager users to test drive the its wheels off and throw in their two-cents while they’re at it. The MVP-development process may seem like a three- to four-month stint at a fitness camp, but the workload doesn’t ease up once it’s released; if anything, it only gets heavier. There are a number of important tasks that need to be completed once your MVP is launched to ensure…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Will a voice over actor ever win an Oscar?

    Constantino de Miguel
    9 Mar 2015 | 9:51 am
    Oscars for voice talents are non existant so far, as they get minor parts of a film if they’re lucky. Main roles are likely to go to mainstream actors.
  • By acting you are better than a TTS machine, show it !

    Constantino de Miguel
    13 Jan 2015 | 10:06 am
    Acting is what voice talents should do even when they read a boring e-learning course. They should sound as if they are committed and interested and truly believe and understand what they are saying. When they do act and stick with heart and mind to the text, voice actors show a winning edge over TTS (text to […]
  • P2P Voice-Over Sites a love and hate relationship

    Constantino de Miguel
    12 Jan 2015 | 1:17 pm
    P2P Voice-Over Sites, are not the darling of artists, but you can't do you career without them, they have the muscle to be better positioned on the web
  • Pré-amplificateur, rôle et réglage

    Constantino de Miguel
    9 Jan 2015 | 1:04 am
    Le pré-amplificateur est un élément fondamental pour beaucoup de comédiens voix off qui se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare que le professionnel de la voix soit aussi chevronné au niveau technique.  Alors on se laisse […]
  • Bryan Cranston’s advice for voice actors

    Constantino de Miguel
    8 Jan 2015 | 12:36 pm
    This is about a great actor and a great voice talent. Bryan Cranston is a delight to the ears as much as he is convincing and true on screen.  Famous for portraying Walter White in the fascinating TV series Braking Bad, Cranston’s career in voiceovers is also legendary. His voice can be heard in many documentaries, TV programs, […]
 
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    Media Planning Playbook

  • Media Planning to Influence Your Target Customer

    Capitol Media Solutions
    26 Mar 2015 | 11:52 am
    Just do it. Got Milk? Don’t Leave Home Without it. All simple taglines. All went on to that sell millions of products. But without good media planning, its likely no one would have ever seen any of them. A marketer ultimately has one job: figure out the optimal way to deliver your product’s message so […] The post Media Planning to Influence Your Target Customer appeared first on Media Planning Playbook.
  • Net Neutrality: How the FCC Rulings Impact Digital Media Buys

    Capitol Media Solutions
    5 Mar 2015 | 11:16 am
    Last summer on this blog we explained the net neutrality debates and how it could impact marketers and how they make digital media buys. Last week the Federal Communications Commission voted 3-2 to adopt a proposal that would ensure that the Internet remains a fair and neutral place. In light of this ruling, we’d like […] The post Net Neutrality: How the FCC Rulings Impact Digital Media Buys appeared first on Media Planning Playbook.
  • Branding or Direct Response Media Buys: Which One’s Right for Your Brand?

    Capitol Media Solutions
    26 Feb 2015 | 10:30 am
    There are many ways to advertise a product or service, but they all generally fall into one of two marketing strategies: branding or direct response. As media buyers, the goals of their campaign often determine which strategy gets utilized. It is certainly a large contributing factor in determining when and where to place advertising. Both […] The post Branding or Direct Response Media Buys: Which One’s Right for Your Brand? appeared first on Media Planning Playbook.
  • Behavioral Targeting: Turning Data into Dollars

    Capitol Media Solutions
    19 Feb 2015 | 7:56 am
    How well do you really know the people visiting your website? If you are only using demographics, you probably don’t know enough about them. The availability of demographic information allows us to reach out to those we think would be most interested in our products. This is great, but sometimes it doesn’t take you far […] The post Behavioral Targeting: Turning Data into Dollars appeared first on Media Planning Playbook.
  • Are You Buying Digital Ads for Humans or Bots?

    Capitol Media Solutions
    11 Feb 2015 | 10:04 am
    Buying digital ads has solved a lot of problems for marketers. Digital advertising is cost-effective and has large potential reach. It allows you to specifically target your desired audience and it allows you to even purchase your desired number of impressions and traffic. We can even track how a user converts on our site from […] The post Are You Buying Digital Ads for Humans or Bots? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Is (Was) Advertising Cool? Yes, Said Mad Men

    Peter
    30 Mar 2015 | 11:47 am
    Mad Men – RIP. We are about to see the last episodes of Mad Men. What a ride – especially for advertising folks. The very last days of the show and its era synced with the first days of my advertising career so I got to work with people like Don, Peggy, and Roger. Stay [...] The post Is (Was) Advertising Cool? Yes, Said Mad Men appeared first on Peter Levitan & Co..
  • Send More Creatives To Mars!

    Peter
    24 Mar 2015 | 9:02 am
    I Wish I could Have Sent More Of My Creatives To Mars! From MediaPost comes news that FCB Paris wants you to help them send a creative into outer space. FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if the [...] The post Send More Creatives To Mars! appeared first on Peter Levitan & Co..
  • The Advertising Agency Website Article Of Your Dreams

    Peter
    22 Mar 2015 | 3:12 pm
    Getting To The Advertising Agency Website Of Your Dreams Virtually every advertising agency thinks that they need to redesign their website. This even happens the day after they launch their latest version. This is understandable. The agency built the new site to meet month’s old objectives, they are now bored with the great ideas they had [...] The post The Advertising Agency Website Article Of Your Dreams appeared first on Peter Levitan & Co..
  • Ad Agency Pitch Killing Mistakes

    Peter
    19 Mar 2015 | 7:56 am
    Last Batch: Ad Agency Pitch Killing Mistakes This is the third installment of my list of 16 ad agency pitch mistakes made by, um, you Ms. Ad Agency CEO, Business Development Director, Creative Director and other pitch team members. This list is in my book, “The Levitan Pitch. Buy This Book. Win More Pitches.” Amazon is [...] The post Ad Agency Pitch Killing Mistakes appeared first on Peter Levitan & Co..
  • This Portland Ad Sucks

    Peter
    18 Mar 2015 | 10:18 am
    This Portland Ad Sucks (Or, Um, Screws Up) I don’t usually write about poor advertising. There is simply too much of it. However, this ad for Hawthorne Cutlery, a Portland knife shop, caught my attention. In fact, I assume that catching my attention was what the shop intended. However, boy did they fuck up. Pulling [...] The post This Portland Ad Sucks appeared first on Peter Levitan & Co..
 
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    FiWiClassifieds Blog

  • 8 Reasons Jamaica Should be Your Next Travel Destination

    Shawna
    9 Mar 2015 | 2:07 pm
    Jamaica has been a popular tourist destination for decades but with so many Caribbean islands, you may be asking yourself why should you chose Jamaica for your next vacation. If the white sand beaches, perfect climate and friendly locals are not enough, here are 8 more reasons Jamaica should be the next spot on your travel agenda! Hotels and All-Inclusive Resorts Let’s start with some of the best hotels in Jamaica that will make you never want to leave. 1) Beautiful and Relaxing Relaxing at Round Hills Hotel and Villas Round Hills Hotel and Villas, located just 8 miles outside of…
  • 3 Tips for a Smooth Move to Jamaica

    Shawna
    4 Feb 2015 | 7:25 am
    Soaking in the sun and listening to the rolling ocean waves After spending a week soaking in the sun and listening to the rolling ocean waves, it is easy to envision leaving behind the hustle and bustle of your normal fast-paced lifestyle and delve into the carefree, easy going vibe that exemplifies Jamaican life. You imagine waking up every day to the glorious sunshine and spending every afternoon lounging on the beach while gazing out into the endless blue of the ocean. This peaceful existence holds much appeal to those who are seeking a change. But when choosing to leave behind the place…
  • From Sticker Shock to Savvy Car Shopper

    Emma
    26 Jan 2015 | 5:00 am
    Nothing is worse than buying a new car, only to find the same dealership offering a better deal just a week or two later. Timing your purchase right can save hundreds or even thousands of dollars on a new or used car. Conventional wisdom says that the best time to buy is the end of the year, but smart shoppers can get good deals all year long. The More You Know It is important to understand a little bit about how dealers operate and how the sales process works before going shopping. Nearly all new-car sales representatives work on commission. Their commission may be a percentage of the sale…
  • Setting Up Your House for the Perfect Sale

    Emma
    14 Jan 2015 | 1:50 pm
    An Appealing Outside for Buyer When you’re ready to list your house for sale, the real work starts before you even call the realtor. Adequate preparation before you put up a sign in your yard can make a world of difference in the success of your sale. Just as you might dress up to go to a party or head out on a date, your home should get a little TLC before it is shown to potential buyers. Use these tips to help show off your homes best assets: From the Outside – In We all judge books by their covers and we all judge homes by their curb appeal. A potential buyer might not even step…
  • 4 Ways to Get Rid of Unwanted Stuff

    Emma
    31 May 2014 | 5:39 pm
    Piling all your old, used, or unwanted belongings on your front yard with round price stickers may have worked ten years ago. Today, yard sales are being taken over by faster, easier, and more convenient shopping options online. The garage sale of yesterday is now an online auction getting you more bang for your buck without requiring you to sit on your driveway for 8 hours. Clear out your space and fill up your wallet by taking advantage of the yard sales of the future. Sell It Online EBay is the largest and most popular auction website on the web, but it’s not the only option.
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    Filthy Rich Writer

  • Copywriting Q&A: Why You Should Make Your Audience Anxious

    Nicki Krawczyk
    30 Mar 2015 | 4:41 am
    Writing to your target audience is crucial for writing effective copy. You love your target audience! But sometimes…it’s also wildly effective to make ‘em squirm a little. What am I talking about? Read on… Today’s question comes from Asha H. who asks, “I understand that I have to convey the benefits of a product when I write about it, but is there anything I can do to make that benefit more powerful?” It’s true that the number one (and utterly essential) element in effective copy is the benefit to consumer. What are they going to get out of…
  • Copywriting Q&A: The Key to Writing Irresistible Product Descriptions

    Nicki Krawczyk
    23 Mar 2015 | 5:00 am
    Product descriptions can be a great opportunity for copywriters: They offer a lot of work that can be fairly steady and may also be done remotely. But if you want to wow potential employers and land the job, there’s one key you’ve got to know. Read to learn it? Read on… Today’s question comes from Pete W. who asks, “I have a potential opportunity to work for a company and write their product descriptions. I’m writing two as kind of a copy test. Are there any tips you can give me to write them better?” Despite the fact that some companies put in the…
  • Copywriting Q&A: The Biggest Print Portfolio Mistake

    Nicki Krawczyk
    16 Mar 2015 | 5:00 am
    Your print portfolio is how you demonstrate your skills to a potential employer and walk them through the best of the work you’ve done thus far. But many copywriters are making a mistake that, at best, reflects poorly on them and, at worst, could cost them the opportunity. Curious? Read on… Today’s question comes from Althea W. who asks, “I want to make sure my print portfolio is the best it can be. Do you have any tips that will help me out?” Now, you already know that your portfolio (both print and online) has to be in absolute, tip-top shape: You need to be…
  • Copywriting Q&A: What Most Press Release Writers Miss

    Nicki Krawczyk
    9 Mar 2015 | 5:00 am
    Press releases can be a terrific addition to your copywriting toolkit and can be yet another way to win your client’s devotion. However, there’s one big mistake that many release writers make that leave their clients feeling like they wasted their money. Curious? Read on… Today’s question comes from Stewart O. who asks, “A new client asked me if I could write a press release for them. I actually minored in PR in college, so I think I could do it, but I wanted to see if you had any tips for writing it.” I, too, went to school for public relations (majored in…
  • Copywriting Q&A: What’s Content Marketing?

    Nicki Krawczyk
    2 Mar 2015 | 5:00 am
    For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. Intrigued? Read on… Today’s question comes from Jasmine M. who asks, “I came across a job listing for a Content Marketing Manager. The job description was a little cryptic; is that something I could do with my copywriting background?” A few weeks ago, we talked about content strategy, which, despite its name, is really about how copy is…
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    Whitehouse Post » Blog

  • Mixed Up

    Frank Collective
    24 Mar 2015 | 6:37 pm
    Is that a platypus and a jackelope remixing Flashdance with an 80s mix tape for Lunchables? You betchyer britches it is. Carlos Lowenstein, Chris Woods and mcgarrybowen know—sometimes you just need to mix it up.
  • Take Residence

    Frank Collective
    24 Mar 2015 | 6:37 pm
    Take it—it’s yours! Corky DeVault joins Joaquin Baca Asay & mcgarrybowen in encouraging your inner adventurer. Take charge, take a break, take over the town—Take Residence.
  • The Little Pub

    Frank Collective
    17 Mar 2015 | 8:38 pm
    It’s all about the little things in life—like paying according to your own value…and then discovering that you have change. Mark Burnett joins TBWA and Sam Cadman at Rogue to give a little, get a little with LiDL’s.
  • Our Song

    Frank Collective
    16 Mar 2015 | 6:42 pm
    Life has enough aches & pains without healthcare codes added to further complicate things. Whether you fall into a man hole or into your man, Matthew Wood, Leo Burnett and UHC have you covered. Who else has you covered? AdAge + AdWeek, of course.
  • YouTube for Artists

    Frank Collective
    16 Mar 2015 | 5:13 pm
    Introducing YouTube for Artists: learn how other artists are making the most of YouTube to share their music, build their audience and grow their careers. Christine Wolf came together with Huse Monfaradi at Moxie to help artists with tools and tips on how to best get discovered and connect with fans around the world on YouTube. #YouTubeMusic.
 
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    Punchbowl trends blog

  • Make Your Brand Irresistible to Moms Through Personalization

    Amie Reardon
    24 Mar 2015 | 10:00 pm
    In today’s consumer market, there is an increased demand for personalization of brands’ interactions with moms – as well as the products, services, and content they provide. Consumers, especially moms, expect the best. They want brand interactions to be personalized to meet their individual needs, instead of being treated as if all moms are the same. Several brands have already started to personalize their consumer marketing efforts, mainly in the form of promotional emails. Through targeted email campaigns, brands have the ability to target moms based on behaviors,…
  • 6 Trends That Might Impact Marketing to Moms in 2015

    Amie Reardon
    9 Dec 2014 | 6:00 am
    With 2015 fast approaching, it’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market. A number of these trends have already emerged and we dug into six of them. Check out these 6 emerging digital marketing trends for 2015 that should be a top priority for mom-focused brands: Mobile commerce: Moms expect more now from their smartphones than ever before,…
  • 5 Winning Tips for a Successful Twitter Contest

    Amie Reardon
    27 Oct 2014 | 6:00 am
    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral. All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes: Follow the rules: Make sure to do your due diligence and review rules and guidelines as stated…
  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
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    Brogan & Partners Convergence Marketing

  • Weekly Recap - March 23, 2015

    Ellyn
    27 Mar 2015 | 6:03 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 5 Tips to Better Business Blogging There’s millions of blogs floating in the blogosphere. Follow these 5 guidelines to make yours stand out. Brand Storytelling Is About to Get Much More Effective Content is the new digital currency. The Anatomy of a…
  • 5 Tips to Better Business Blogging

    maila
    26 Mar 2015 | 8:24 am
    These days, just about anyone can write a blog and have it published online. So when it comes to your business’s blog, how can you make it stand out from millions of other posts floating in the blogosphere? At Brogan, we’ve discovered that our most successful posts have followed these 5 guidelines 1. Keep it short and simple. People read business blogs for information. Which means the faster you deliver the message, the better. So the next time you’re crafting a post, remember that your audience is most likely scan readers. Keep paragraphs short (3-4 sentences), make bullet/numbered…
  • Weekly Recap - March 16, 2015

    Ellyn
    20 Mar 2015 | 6:03 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How Corporations Should Be Using Social Media Social networks are the first avenue that consumers take to connect with you. How Brands Can Run Effective Auto-Play Video Ads on Instagram How have auto-play video ads on Instagram fared since launching in…
  • Weekly Recap - March 9, 2015

    Ellyn
    13 Mar 2015 | 7:44 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 7 Stats You Should Know About Business Blogging in 2015 These 7 statistics will give you reason enough to get blogging. People Ignore a Giant Lump Growing on a Street in This Clever Cancer PSA Stunt We've seen this time and again in outdoor ad stunts, and…
  • Weekly Recap - March 2, 2015

    Ellyn
    6 Mar 2015 | 6:20 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Why Facebook Pages’ Likes Totals May Drop If you notice a drop in your “likes” on your page next week, don’t be alarmed. Facebook is deactivating inactive accounts. Marketing Lessons From '#TheDress' That Went Viral Now that the true color has been…
 
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    Aerial Advertising Blog

  • 3 Tips For Advertising To College Students

    25 Mar 2015 | 8:30 am
    Brand managers and marketers looking to reach college students certainly have their work cut out for them. This vast demographic has a lot of disposable income making them a valuable media target, but the space is also very competitive.
  • Make-A-Wish Fundraiser Winner Takes Blimp Ride Over Tampa Bay

    17 Mar 2015 | 9:47 am
    MetLife and Van Wagner Aerial Media LLC partnered with Make-A-Wish® Foundation Northern And Central Florida to give one lucky winner a once-in-a-lifetime opportunity - a ride in the MetLife blimp! 
  • Legend Blimp Pilot Mark Finney Talks About His Latest Adventure In Australia

    10 Mar 2015 | 8:36 am
    Photo courtesy of Appliances Online. If you are in Australia, you may have seen the Appliances Online Legend Blimp cruising overhead. This eye-catching airship is commonly seen over Melbourne and Sydney and is currently the only blimp flying in the southern hemisphere.
  • Top Examples Of Sky Advertising By Van Wagner Aerial Media

    3 Mar 2015 | 7:30 am
    Advertising Blimps Airships are large, iconic advertising vehicles that create a sense of size, power and quality around a brand. People equate blimp advertising with influential brands looking to elevate and cement their status. Over our 25 years of experience in the airship production and advertising business, we have seen brands like DIRECTV, Hood, and MetLife achieve impressive brand awareness through their blimp campaigns. Unlike any other advertising platform, blimps can reach the target audience in a variety of ways. Want more information on advertising blimps? Make sure to read…
  • Top 3 Upcoming Events For Aerial Advertising

    24 Feb 2015 | 8:30 am
    1. Spring Break It might still be a bit chilly outside, but this is actually the perfect time to start thinking about Spring Break advertising. If you are looking to target millennials or college students, there is no better place to reach this valuable demographic.
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    Sunrise Advertising

  • Twitter Introduces Promoted Video

    Sunrise
    30 Mar 2015 | 10:09 am
    Twitter recently launched their own video software beta to select brands. Now, you’re first question may be, “isn’t there already video on Twitter?” Or, “isn’t that what they created Vine for?” While Twitter currently allows users to play YouTube and Vine videos in the newsfeed (with a few clicks of the mouse), this software changes the game. Once video cards are launched, users will be able to upload videos in the same way they create Twitter cards. These video cards live in the newsfeed and can be played with a single click. Plus, unlike Vine videos which are kept to 6…
  • Do I need to Issue an RFP?

    Sunrise
    27 Mar 2015 | 11:03 am
    (Previous Part 1 – Issuing a marketing RFI, RFP or RFQ to an advertising agency) In order to find the perfect advertising agency, a company will spend a considerable amount of effort gathering all of the pieces of a Request for Proposal (RFP). And, the result will only be as good as the search process. This endeavor involves a business’ time and resources, identification of marketing goals, budgeting, input and buy-in from all departments. Plus subjective things, like openness to change, professional humility, organizational reflection and so on. Issuing an RFP can actually be the…
  • Instagram: The Social Network of 2015 Infographic

    Sunrise
    16 Mar 2015 | 7:21 am
    Instagram is set to be THE social network of 2015 according to IconoSquare’s 2015 Instagram study. Since Instagram was established in 2010, it has transformed into a place where users share their emotions and experiences in real time. But, they’re not just sharing, they’re engaging. In fact, 61% of users like at least one piece of content per day. And, that number is growing. From 2013 to 2014 alone, likes per user grew by 160%. Who is this Instagram user? The user is made up of millennials. And they aren’t just there to engage with friends, like they may be on Facebook, they’re…
  • Facebook Introduces Product Ads

    Sunrise
    25 Feb 2015 | 7:07 am
    This week, Facebook announced that they will be launching Product Ads! This launch will happen slowly and be released to those using Self Service ads within the next few months. Here’s what you can expect when it arrives in your ad options. First let’s start with how it works. Facebook has developed software that will allow them to sync directly with your product catalog. That means a lot less work for you. Example: Facebook will automatically stop running an ad on items once they’ve sold out. (That’s huge!) And, all you’ll need to do is set up the all-familiar pixel. To use the…
  • Is your Brand Stuck?

    Sunrise
    10 Feb 2015 | 6:22 am
    Brands are funny things. They have life. They can change over time. They can be hard to define. Some stay true to themselves while others veer wildly out of control. Established brands often “keep on keeping on” with whatever worked in the past, not taking into account the changing world around them. This can lead to the brand’s growth rate slowing or declining. It can also give the competition room to grow or out maneuver its once stronger competitor. This doesn’t mean the established brand should just try to hang on or accept a smaller market share. It most likely means the brand…
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    SenaTechno

  • 3 Easy to Use Blog Monetization

    Nurdin Budi M.
    29 Mar 2015 | 9:27 pm
    Some of the blogs in recent years with the increase in the stage soon; the reason behind this is more than simple - people are looking for ways to make some extra dollars and blogs often proved to be earning big for this task. Everyone has a blog struggling to start making a residual income. It is a form of income where you can cut not stop workflow fixed income. The following article will explain the three basic models of liquefaction. They are improving the easiest and very suitable for business people who are new to blogging.Affiliate marketingWhen it comes to affiliate marketing store…
  • What to Look for in Website News Technology

    Nurdin Budi M.
    9 Mar 2015 | 11:09 pm
    If you are a fan of technology news and have the web, then you have to search the web that provide information that is accurate and good. The following are some things to be aware of news websites, which are looking for that you think would be useful and help you someday.Website news is very necessary to always provide something new and searched many people, such as:1.Useful InformationThe best source to be possessed of web technology is the information that it contains a story about a company and the business that is being widely discussed and influence buying and selling in the market.
  • Wake up with the Brand Marketing on the Internet

    Nurdin Budi M.
    8 Mar 2015 | 8:52 pm
    Marketing on the internet is very important among the various strategic solutions to increase sales. If within a few years ago a lot of people who use the internet just to do something alone regularly, in contrast to today, many people are using the internet to get a lot of other opportunities are more advanced and better than ever.Today difficult to find someone who lives who never used the internet. Almost everyone knows about the Internet and its function, although some people have a different understanding of the Internet. However, the current Internet has become king of media and beyond…
  • How to Succeed In Internet Marketing Company Affiliate

    Nurdin Budi M.
    5 Mar 2015 | 11:29 pm
    Affiliate internet marketing is a program that is much-loved and worthy to serve as a way to earn a lot of money from the internet. By using your Affiliate may need to provide products and only need use any tactic to get customers.Basically, how is your affiliate marketing products and services from other companies and take advantage of the price of the price given by the company. You do not need to pay anything, you just market and offer it to others so that they are interested in and you get a commission from consumers that you can later on.Generally affiliate program is one-tier or…
  • How to Choose Software to Meet Your Needs

    Nurdin Budi M.
    1 Mar 2015 | 8:42 pm
    How to select the software to meet your needs - this time with the increasing demand and the amount of competition all are required to have a powerful tool and can be used as something that helps you in many ways.You can certainly find a variety of software available in the market. However, with the increasing number of software available in fact it may make you confused to select it.What should you do to find out the best and match you? Below are some tips for choosing the software to fit your needs at a price that is saving:1.FeaturesIn the market, there are several software available at…
 
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    Palchoice

  • books to read

    admin
    28 Mar 2015 | 12:24 am
    The post books to read appeared first on Palchoice. This post is for all those book lovers, who like to read and read and read more… I have read all these books while i was preparing for my management entrance exam. I know it sound odd but this is how i started my reading habit. This post can also help all those who are [...] The post books to read appeared first on Palchoice.
  • 15 life lessons from ancient text panchtantra

    admin
    15 Dec 2014 | 12:33 am
    The post 15 life lessons from ancient text panchtantra appeared first on Palchoice. Man quest is always to learn new things. But we can learn so many new things from our ancient history also. The ancient text is full of wisdom quotes and text. They can teach us how to live a wonderful life. Recently I completed reading the ancient Indian text panchtantra. I tell you this book [...] The post 15 life lessons from ancient text panchtantra appeared first on Palchoice.
  • 16 wake up early quotes to inspire you

    admin
    28 Nov 2014 | 10:21 am
    The post 16 wake up early quotes to inspire you appeared first on Palchoice.   Why is there  so much fuss about waking up early in the morning? Why your mother keep on pestering you from the day you started your school to get up early in the morning? What’s so magical about getting up early in the morning? Let’s get it clear that every person is different. Some [...] The post 16 wake up early quotes to inspire you appeared first on Palchoice.
  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
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    Life's A Pitch

  • Naughty but Nice

    TanyaN
    12 Mar 2015 | 11:05 am
    Nothing scares me more than boredom, so when choosing a career I opted for advertising over more structured, drearier alternatives. The reason they called the award-winning Madison Avenue drama Mad Men is because of the wickedly witty egomaniacal lunatics who really do populate our industry; people who are exhausting to work with, but keep you stimulated. I guess that says a lot about my own sanity, but the way I see it is this: if you’re going to spend nearly one-third of your life in the workplace, then you might as well get a laugh out of it. The point …The post Naughty but Nice…
  • Parody This

    TanyaN
    11 Feb 2015 | 11:05 am
    Nowadays everyone who’s anyone is happy to take the mickey out of themselves, especially if it’s for a Super Bowl spot. Parody yourself and then laugh all the way to the bank is probably what Liam Neeson was thinking when he spoofed his “I will look for you, I will find you, and I will kill you” speech for 2008 film Taken to promote Supercell’s ‘Clash of Clans’. http://pitchforyourlife.com/wp-content/uploads/2015/02/TV-ad_-Supercell_-Clash-of-Clans.mp4 According to the Guardian, the ad aired during Super Bowl XLIX on 1 February, and has since been…
  • Words Are Like Bombs

    TanyaN
    10 Jan 2015 | 2:22 pm
    Je Suis Charlie. Three simple words that carry and contain so much emotion and power across the globe. This sentence has been transformed into a rallying cry for free speech, a badge of identity, a headline for journalists, a channel for grief, a means of comfort, a trigger for debate, an inspiration for solidarity as well as a cause for polarity. The image and words were created by Joachim Roncin, because – paradoxically – he “felt speechless” in the wake of the Charlie Hebdo massacre. According to the New York Daily News Charlie Hebdo changed its website to …The post…
  • Making Magic

    TanyaN
    23 Dec 2014 | 7:40 am
    Magic is defined as the art of influencing events supernaturally. Skeptics already criticize advertising for exerting too much influence on people and now I will shamelessly add sorcery to the list of accusations. I sound unapologetic I know, but surely the whole point of what we do is to uncover that little bit of magic that’s hidden in the mundane and everyday. After all, how dull would life be without a little sprinkling of fairy dust? Memac Ogilvy’s latest Coca – Cola message exemplifies this point by simply reminding people that every moment in life is unique and precious.
  • Creative Trash

    TanyaN
    14 Dec 2014 | 7:52 am
    If creativity is about perceiving the world in new ways, then I’ve just enjoyed front row seats to an alternative universe. The Lebanese based Royale Mastermind Group’s Ecological Fashion show entitled “Trash to Fashion” showcased stunning ball-gowns designed by talented Filipinos residing and working in the Lebanon. What set these designs apart is that they were made entirely by recycled trash items: bottle caps, CDs, candy wrappers, video tape film, aluminum foil, sodas cans, magazine cut outs etcetera. Restricted resources were used – by people with limited…
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    TellyJuice | Creative Video Production

  • Another Nomination for our Freesat TV Commercial

    Emma Baxter
    17 Mar 2015 | 5:20 am
    Snailed It! Sheldon the Freesat Snail is up for yet another award. Our 3D slimy hero, animated by Framestore, has been nominated for The Best Video Effects in a Commercial (International) at FICCI’s Best Animated Frames (BAF) Awards. If you haven’t yet seen the tv commercial on air yet, you can see it right here. ... The post Another Nomination for our Freesat TV Commercial appeared first on TellyJuice | Creative Video Production.
  • New Advert for The Guardian Jobs Website

    Emma Baxter
    4 Mar 2015 | 7:44 am
    If you haven’t seen The Guardian’s new Jobs website, then take a look, as not only could you find the perfect new career challenge for yourself, but you’ll also see the latest advert made by TellyJuice. Director: David Toomer, Art Director: David Skinner, Motion Graphics: Adam Cutts, Producer: Zoe Papadopoulou The Brief The Guardian asked... The post New Advert for The Guardian Jobs Website appeared first on TellyJuice | Creative Video Production.
  • Best Picture at Academy Awards vs Best Birdman Spoof Video

    Emma Baxter
    25 Feb 2015 | 2:38 am
    Birdman, Alejandro González Iñárritu’s satire about an ageing movie star trying to reinvent himself as a credible Broadway actor, took best picture and and best director at the 2015 Oscars. Despite relatively meager domestic ticket sales of $37.8 million, “Birdman” had been the favorite to win best picture, having swept the top prize at banquet... The post Best Picture at Academy Awards vs Best Birdman Spoof Video appeared first on TellyJuice | Creative Video Production.
  • TellyJuice Creates Commercial for The Guardian’s Changing Media Summit

    Emma Baxter
    9 Feb 2015 | 8:23 am
    Adam Cutts – Motion Designer David Skinner – Creative Director Zoe Papadopoulou – Producer The Guardian’s Changing Media Summit Commercial: The Brief We were briefed by The Guardian to create a dynamic on-line commercial for their Changing Media Summit. The commercial needed to visually reflect and explore the ever-fluid, constantly changing nature of the media... The post TellyJuice Creates Commercial for The Guardian’s Changing Media Summit appeared first on TellyJuice | Creative Video Production.
  • The World’s Most Expensive TV Commercials: Superbowl XLIX

    Emma Baxter
    2 Feb 2015 | 9:30 am
    Last night was not only the most important night in American football, but it was also hugely significant in the marketing industry as top brands broadcast their advertising-best during the four-hour airing of Super Bowl XLIX. With 30 seconds of airtime costing an average of $4,000 000, you would like to think that NBC’s TV... The post The World’s Most Expensive TV Commercials: Superbowl XLIX appeared first on TellyJuice | Creative Video Production.
 
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    Six Degrees Digital Media

  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
  • What’s a DM? Twitter Lingo Simplified

    angmoore
    27 Mar 2015 | 10:47 am
    Twitter is a very popular networking tool for many business owners. It is free, the sign-up process is simple and there are many advantages to having a business presence on the site. There are also advertising options and other ways to boost your posts’ visibility and enhance your professional account. So many people are on… The post What’s a DM? Twitter Lingo Simplified appeared first on Six Degrees Digital Media.
  • 5 Stats On The Power Of Online Reviews

    angmoore
    25 Mar 2015 | 10:34 am
    The post 5 Stats On The Power Of Online Reviews appeared first on Six Degrees Digital Media.
  • How Google’s Autocomplete Could Harm Your Business

    angmoore
    23 Mar 2015 | 10:44 am
    If you’re a popular brand, you might want to be on the lookout for your competitor’s names popping up in the autocomplete results on Google. From The SEM Post: “For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not show… The post How Google’s Autocomplete Could Harm Your Business appeared first on Six Degrees Digital Media.
  • Common Facebook Terms Explained

    angmoore
    20 Mar 2015 | 11:12 am
    Understanding Facebook is important for today’s business owners. Massive numbers of people are using this social media platform today. If you wish to stay ahead of your competitors and gain a competitive edge in any industry, being on Facebook and understanding the most important features is crucial to your success. Friend or Fan A Facebook… The post Common Facebook Terms Explained appeared first on Six Degrees Digital Media.
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