Advertising

  • Most Topular Stories

  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    Adweek : Advertising & Branding
    Edward Boches
    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Hamburglar and Colonel Sanders Are Back to Sell Fast Food

    NYT > Media
    SYDNEY EMBER
    22 May 2015 | 9:18 am
    Some fast-food chains are betting on nostalgia to set themselves apart in a crowded industry.
  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    Adweek : Advertising & Branding
    Tim Nudd
    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    AdWeek: AdFreak
    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • Pakistani Journalists Resign to Cut Ties to Axact, a Fake Diploma Company

    NYT > Media
    SABA IMTIAZ
    23 May 2015 | 1:13 pm
    The defections came hours after the interior minister said that a preliminary investigation conducted last week had uncovered evidence against Axact.
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    Tim Nudd
    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    Edward Boches
    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    Tim Nudd
    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    Andrew McMains, Noreen O'Leary
    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    David Gianatasio
    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • add this feed to my.Alltop

    Advertising & Marketing News

  • Tanis Communications Continues Expansion to Serve Major High-Tech Markets with New Marketing Team in Austin

    Carly Zed Zander
    2 May 2015 | 10:30 am
    NEWS: Tanis Communications, Inc., an award-winning tech marketing firm specializing in business-to-business (B2B) communications for high-tech companies, recently announced the opening of its new office in Austin, Texas, adding to its presence in Silicon Valley and New York City. With nearly 5,000 high-tech companies and investments in the local tech scene topping $1 billion last year, Austin is one of the major tech hubs in the U.S. The post Tanis Communications Continues Expansion to Serve Major High-Tech Markets with New Marketing Team in Austin appeared on Advertising & Marketing…
  • Baker Enterprise launches New iOS App to Generates Revenue for Celebrities and Fundraising Organizations

    Carly Zed Zander
    29 Apr 2015 | 3:00 pm
    PRODUCT LAUNCH: Baker Enterprise has created an App called NEXT LEVEL TEXT that can create monetary opportunities for celebrities, fundraising organizations and individual consumers. The Next Level Platform allows celebrities to create and share their own video "texting scenes" with fans for free or for a micro-fee. The App is available on iTunes (Search: NEXT LEVEL TEXT). The post Baker Enterprise launches New iOS App to Generates Revenue for Celebrities and Fundraising Organizations appeared on Advertising & Marketing News.
  • Product Launch: HeartIT Precession Advances Medical Imaging by Delivering Complete CMR Platform in Browser

    Carly Zed Zander
    29 Apr 2015 | 2:50 pm
    Product Launch: Heart Imaging Technologies recently announced the release of Precession(TM), the first Cardiac Magnetic Resonance Solution in the market which allows Viewing, Analysis, and Reporting all within a standard web browser. Precession combines "zero footprint" web technology along with communication and distribution features unmatched in the industry. The post Product Launch: HeartIT Precession Advances Medical Imaging by Delivering Complete CMR Platform in Browser appeared on Advertising & Marketing News.
  • Product Launch: MostFit SYN Rings and Core Hammer ready for fitness gurus

    Carly Zed Zander
    29 Apr 2015 | 2:42 pm
    Product Launch: Following the launch of MostFit's SYN Rings - a revolutionary product that changes the paradigm of stability training - MostFit has recently released the new "Core Hammer" to the fitness market. The MostFit Core Hammer is a first of its kind, finally making sledgehammer workouts possible without the tire. The post Product Launch: MostFit SYN Rings and Core Hammer ready for fitness gurus appeared on Advertising & Marketing News.
  • Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts

    Christopher Laird Simmons
    2 Apr 2015 | 10:14 am
    NEWS: Insight Research recently announced a new market study, that projects that telecommunications services revenue worldwide will grow from $2.2 trillion in 2015 to $2.4 trillion in 2019. Insight's newly-released market analysis report, "The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" includes regional and service forecasts, assessment of key growth drivers, analysis of industry trends, network infrastructure and access technologies. The post Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
 
  • add this feed to my.Alltop

    Adweek : Television

  • After Years of Standing by the Duggars, Will TLC Finally Break Ties Over Molestation Claims?

    22 May 2015 | 10:04 am
    Here we go again: for the second time in seven months, TLC is embroiled in a child molestation scandal involving the stars of one of its most popular reality shows.  Yesterday, In Touch Weekly reported that Josh Duggar, the oldest son of the Duggar family from TLC's 19 Kids and Counting, had molested several underage girls when he was a teenager in 2002 and 2003 (including, according to TMZ, his own sisters). At the time, his father, Jim Bob Duggar, waited more than a year to contact Arkansas police, and later refused to allow police to interview Josh when they opened a felony…
  • Dino-mite! Inside Animal Planet's Partnership With Jurassic World

    22 May 2015 | 8:16 am
    Animal Planet isn't the first network one would think of for a big movie partnership, but the Discovery Communications channel has teamed up with a potential summer blockbuster: Jurassic World. The cable network is promoting the fourth Jurassic Park film, opening June 12, as part of its annual Monster Week, which runs through Sunday, May 24. Then on Monday, May 25, Animal Planet and Universal are joining forces for River Monsters' two-hour season finale, River Monsters: Jurassic-Sized Prehistoric Terror. River Monsters host Jeremy Wade will look at the prehistoric ancestors of the…
  • USA's Playing House Stars Hilariously Explain TV Industry Acronyms

    22 May 2015 | 5:30 am
    Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the same idea, only they tapped the eps, writers and stars of the USA comedy Playing House to give a more humorous take. In this video, which was played at the NBCU Cable Entertainment upfront, Lennon Parham and Jessica St. Clair break down the acronyms that dominate how TV is produced, sold and viewed.
  • David Letterman's Finale Was Watched by 13.8 Million, His Largest Audience Since 1994

    21 May 2015 | 11:59 am
    David Letterman's final Late Show was watched by 13.76 million viewers, making it the Late Show's largest audience since Feb. 25, 1994, on a night that saw CBS' coverage of the Lillehammer Olympics. The finale had his best delivery in the adults 25-54 and adults 18-49 demos since Dec. 1, 2005—the night of Oprah Winfrey's much-anticipated appearance. The final Letterman Late Show, which ran 80 minutes, also gave a boost to The Late Late Show with James Corden—it had its largest audience ever, despite starting 20 minutes late. As for how Letterman's final bow…
  • Why Matthew Weiner Ended Mad Men With 'the Best Ad Ever Made'

    21 May 2015 | 7:24 am
    "I did think, why not end the show with the greatest commercial ever made?" After three days of silence, that was Mad Men creator Matthew Weiner's explanation Wednesday night of how he settled on the final moment for Sunday's series finale, which concluded with Coca-Cola's famous 1971 "Hilltop" ad, strongly implying that Jon Hamm's Don Draper had dreamed it up during an Esalen retreat. Weiner had declined all interview requests since Sunday's finale, but finally opened up about the last episode and that famous Coke ad, during Wednesday's Live…
  • add this feed to my.Alltop

    Adweek : Technology

  • 'Unboxing' YouTube Marketers Are Accused of Tricking Kids

    22 May 2015 | 12:00 pm
    The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale. These YouTube child stars are good at what they do, unpacking new toys and showing off all the parts and how to play with them. You'll find Play-Doh, Disney princesses, Legos and more on display in an almost fetishistic fashion. The kids are sometimes paid handsomely by brands, too, but the videos aren't labeled as marketing. One of the top child YouTube stars, Evan of EvanTubeHD, is a cherubic tyke whose toy…
  • Clinic Puts Boring Preroll on Popular Videos Because It Doesn't Want Anything 'Going Viral'

    22 May 2015 | 7:20 am
    Advertisers have been doing clever stuff with preroll ads for a while. We had Geico's unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going viral. What's the point? MedExpress stops viral infections at its urgent-care clinics. So, it wants to stop popular videos from going viral on the Internet, too. Yes, it's a bit of a stretch—but a fun enough idea from ad agency Fitzgerald & Co. Check out the case study below to see how it worked—along with some of the prerolls…
  • These 5 Stats Show That Airbnb Is Becoming Big in Cuba

    21 May 2015 | 4:53 pm
    Earlier today, Airbnb sent out the following tweet: In just 40 days our listings in Cuba have doubled! Check out our favorites here: http://t.co/654W7z0uiU. pic.twitter.com/9zUthVljSS — Airbnb (@Airbnb) May 21, 2015 So, we asked the home-lodging website for data that would show more precisely how things are going with Cuba, which is gearing up for a potential influx of American tourists in the wake of President Obama's easing of 50-year-old sanctions.  Here are five intriguing stats the company gave us:  It took three years for San Francisco and Berlin to grow to 1,000…
  • How Pop-Tarts Dramatically Improved ROI With Pandora Ads

    21 May 2015 | 2:25 pm
    How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves. After running smartphone, tablet and desktop ads that promoted Pop-Tarts' sponsorship of the Crazy Good Summer concert on Pandora last summer, the brand analyzed retailers' sales data afterwards to see if people who saw the promo added the breakfast food to their grocery carts. While the campaign ran nearly a year ago, reps said the data analysis took place in the first-quarter of this…
  • Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads?

    21 May 2015 | 2:15 pm
    Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with an optional "click to shop" button on pre-roll spots. The new button will often appear adjacent to the "Skip" button that YouTube fans know very well. A few brands have been testing the ads, which allow viewers to click through to e-commerce pages and add items to their shopping carts. Per Google, home goods merchant Wayfair has been getting three times the digital revenue compared to…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

    22 May 2015 | 10:48 am
    We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there's a winner, and (spoiler alert) no, it's not Don. But what's perhaps more…
  • Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

    22 May 2015 | 10:36 am
    GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. This approach embodies the ad's claim that GE operates very much that way—innovating through creative thinking. And it makes for a pretty delightful and very rewatchable ad. "Time upon a once, people approached problems the way same—always…
  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

    22 May 2015 | 10:27 am
    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. VW's review is global and encompasses all of the group's brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S. VW Group employs several media agencies around the world, but its primary shop is…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
 
  • add this feed to my.Alltop

    AdWeek: AdFreak

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • Darkly Comic Ads for ZocDoc Illustrate the Utter Hell of Calling Your Doctor

    21 May 2015 | 10:07 am
    ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a pair of humorous spots from Goodby Silverstein & Partners in New York. In one ad, an office worker whispers her embarrassing symptoms  into a handset at her desk, hoping not to be overheard by her colleagues. The other commercial presents a different woman, seeking an appointment ASAP, who might be overstating her condition ever so slightly. "Get better better" is the tagline. The campaign also…
  • Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

    20 May 2015 | 12:01 pm
    Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be consumers couldn't show visible signs of a workout, they couldn't buy Gatorade. Now, an epic new spot—created by TBWA\Chiat\Day and voiced by Michael Jordan—makes it clear that "not all sweat is created equal." In other words, if your sweat isn't the intense kind, spilled in pursuit of sporting glory, then your sweat is pretty boring, and you should…
  • These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

    20 May 2015 | 10:19 am
    A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbal abused—in the hope that young victims of violence might use them to communicate their situation when words fail. "A complex reality demands a complex set of symbols," says the nonprofit group, BRIS, which helps at-risk children and teenagers. "The Abused Emojis make it possible for kids and young people to talk about situations where they felt bad or wrongly treated without having to put words on the situation. If you or somebody you know have been hurt,…
  • add this feed to my.Alltop

    copyranter

  • WTF is a Creative Director?

    6 May 2015 | 11:00 am
    It’s a question I’ve been asked many times over the years by civilians: Just what is it that a creative director does? Sorry, but there is no quick, pat answer, especially nowadays, young millennial. Instead, I will circle the question, like a vulture, hopefully while avoiding shitting on my own legs, unlike a vulture.Read the rest on Digiday.
  • Dove's "Real" Beauty Campaign is 100% Bullshit.

    27 Apr 2015 | 7:48 am
    And finally, prominent women in media all calling them out.LINK.
  • How To Get Ahead As A Young Ad Creative.

    21 Apr 2015 | 7:09 am
    copyranter—not afraid to be servicey.It's not pretty out there now for you Millennial CWs and ADs.But you can find work, if you follow my proprietary advice. LINK.
  • Evil, creepy Drone Advertising is here. And you can't stop it.

    2 Apr 2015 | 7:10 am
    In Brazil. In Italy. In Japan. In Russia.Drone-vertising is scaring the shit out of people.And soon, it will be everywhere, all the time.Read more on Digiday.
  • Brands: Stop Hiring Journalists to Write Native Ads.

    30 Mar 2015 | 6:48 am
    (If you were Hunter Thompson, then yes, I would let you write a native ad for my brand. But you're not. He's dead.)Now, well-educated, delusional, underpaid journalists think that they can do advertising better than ad copywriters. This is poppycock. Read why here.
 
  • add this feed to my.Alltop

    Search Engine Journal

  • Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill

    Liz Dennison
    24 May 2015 | 7:04 am
    Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.The post Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill appeared first on Search Engine Journal.
  • 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty

    Ann Smarty
    23 May 2015 | 7:31 am
    Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty appeared first on Search Engine Journal.
  • Mastering Social Media for Big Brands by @thebigdebowski

    Debbie Miller
    22 May 2015 | 10:32 am
    According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine Journal.
  • How to Retain Traffic After Domain Change by @FernandoSEMrush

    Fernando Angulo
    22 May 2015 | 5:37 am
    Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first on Search Engine Journal.
  • New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7

    Kelsey Jones
    22 May 2015 | 3:56 am
    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To…
  • add this feed to my.Alltop

    ad broad

  • talking mad men (and women)

    13 May 2015 | 8:50 pm
    exhibit includes sets: Draper kitchen in OssiningIf you'd told me when I was a junior copywriter that one night I’d be standing in a corridor shooting the breeze with Ken Roman, CEO of Ogilvy, and Herb Schlosser, president of NBC and Adweek critic, Barbara Lippert, not to mention two of the most legendary writers in the business, Helayne Spivack and Tom Messner—well, I’d have thought you’d have tossed back too many Harvey Wallbangers at lunch.But, thanks to the Museum of the Moving Image, there I was, doing just that tonight. (I heart New York.) In conjunction with their excellent…
  • where were you in 82?

    1 May 2015 | 5:10 am
    And 83, 84 and the rest of the post-Mad Men decade when hard drinking executives graduated to hard drugs and ad agencies were being eaten by holding companies? If you were anywhere in the vicinity of Ogilvy, come commiserate with other survivors of the era at O&M's 80s Reunion in New York on Wednesay, May 14. Tickets still available. (Admission discounted if you've gotten sober!)
  • ad space too expensive? publish your own mag

    13 Nov 2014 | 2:44 pm
    And speaking of clients getting into the publishing business, here's a new call for a serious Editor in Chief of upcoming online mag about Sleep, to be put out by (duh) a mattress company. Kudos to awake marketing mind behind this.
  • author lands book deal with Y&R

    12 Nov 2014 | 3:20 pm
    Can't get a deal for that novel manuscript? Try ad agencies. Young & Rubicam commissioned Booker award-nominated novelist William Boyd to tell any story he wanted as long as it featured a Land Rover vehicle. Not surprisingly, the commission prompted Boyd to "realize how prominently Land Rover has featured in my life" and write THE VANISHING GAME, a novella published by Land Rover in print and e-version and advertised in display ads and paid posts on Vox, Quartz and NYTimes.com. The story can also be accessed on Tumblr where it's a multi-sensory experience including images,…
  • going to China? Don't leave home without this

    10 Nov 2014 | 4:07 pm
    I'm traveling in Taiwan for a couple of weeks and would be lost in translation without an app created by the good folks at Pleco. It lets me hold up the phone to Chinese characters on signs, on menus, on doors and suddenly what is inscrutable becomes clear. The app is multifunctioned and also features a handy live dictionary. Type in what you're trying to say and it appears in Chinese, so you can simply hold up your phone and be understood. I found this essential to renting a car which was accomplished only because the clerk and I could communicate by handing our iPhones to each other. Pleco…
  • add this feed to my.Alltop

    Ads of the World™

  • Surfrider Foundation: Raft of the Medusa

    ivan
    22 May 2015 | 7:47 pm
    The sea is becoming uninhabitable. Advertising Agency: Y&R, Paris, France Creative Director: Pierrette Diaz Art Directors: Laurent Allory, Akim Zerouali Copywriter: David Laloum Illustrator: Jean Marie Vives / Watchout Print Production: The Shop Published: May 2015
  • Air France: Windows

    ivan
    22 May 2015 | 7:40 pm
    WIFI on board available on long-haul flights. Advertising Agency: Havas World Wide, Madrid, Spain General Creative Director: Manuel Montes Art Director: Ibai Eizaguirre, Héctor Gutiérrez Copywriter: Emma Burgaleta Published: September 2014
  • Air France: Mac

    ivan
    22 May 2015 | 7:40 pm
    WIFI on board available on long-haul flights. Advertising Agency: Havas World Wide, Madrid, Spain General Creative Director: Manuel Montes Art Director: Ibai Eizaguirre, Héctor Gutiérrez Copywriter: Emma Burgaleta Published: September 2014
  • Telia: Playing apart

    ivan
    22 May 2015 | 7:33 pm
    The video features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Advertising Agency: Ehrenstråhle DDB, Sweden Art Director: Andreas Köster Copywriter: Per Westin Business Directors: Hugo Mann, Anna Lennström Account Manager: Camilla Westphal Agency Producer: Mattias Coldén Planner: Mats Brun Production Company: Acne Production Director: Anders Jedenfors Executive Producer: Petur Morgensen Producer: Kristofer Larsson DOP:…
  • Itaipava 0%: Boss

    ivan
    22 May 2015 | 7:27 pm
    Just think. Advertising Agency: Y&R, Sao Paulo, Brazil Executive Creative Director / Creative Director: Rui Branquinho Art Director: Jose Neto Copywriter: Bruno Souto Illustrator: Rodolfo Martins Photographer: Donaire Art Buyers: Monica Beretta, Stephanie Wang Published: April 2015
 
  • add this feed to my.Alltop

    adverlicious

  • Babson College “The Entrepreneurs” 300×600

    James A. Gardner
    10 May 2015 | 7:45 pm
    Tags: 300x600, Babson College, education, MBA Hey! We've got ads that are similar to this one: Babson College “The Entrepreneurs” 300×600 University Of Maryland Robert H. Smith School Of Business “Positioned To Lead” 336×850 University Of Chicago Graduate School Of Business “If You’re So Smart” 300×250 New York University (NYU) Stern Executive MBA Program “Not You. Not Us.” 160×600 Kellogg School Of Management “Rise To Any Challenge” 336×280
  • Goldman Sachs “Progress Is” 300×600

    James A. Gardner
    10 May 2015 | 7:42 pm
    Tags: 300x600, All others, Financial services, Goldman Sachs, Public relations Hey! We've got ads that are similar to this one: Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×250 Goldman Sachs “What’s the Impact” 300×250 Bank Of America “Museums On Us” 300×250
  • Babson College “The Entrepreneurs” 300×600

    James A. Gardner
    6 May 2015 | 6:20 pm
    Tags: 300x600, Babson College, education, MBA Hey! We've got ads that are similar to this one: Babson College “The Entrepreneurs” 300×600 University Of Maryland Robert H. Smith School Of Business “Positioned To Lead” 336×850 University Of Chicago Graduate School Of Business “If You’re So Smart” 300×250 New York University (NYU) Stern Executive MBA Program “Not You. Not Us.” 160×600 Kellogg School Of Management “Rise To Any Challenge” 336×280
  • BDO “We Need…” 300×600

    James A. Gardner
    12 Apr 2015 | 10:52 am
    Tags: 300x600, accounting, All others, B-to-B, BDO, professional services, tax Hey! We've got ads that are similar to this one: BDO “Know BDO” 300×600 BDO “Know BDO” 300×600 SNR Denton “See All Sides” 300×600 Deloitte “Who’s In Your Corner?” 300×600 USA Today “America Gets Us” 300×600
  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
  • add this feed to my.Alltop

    Advertising to Baby Boomers

  • Sounds Vaguely Familiar…

    6 May 2015 | 3:46 pm
    A handful of familiars:   Boomers Flock to Niche Retirement Communitiesby Daniel BortzStargazers, equestrians, and hippies find like-minded friends and age together.Retirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement." How Baby Boomers Are Creating Their Own Retirement Communitiesby Teresa Mears From my book Advertising to Baby Boomers © 2005, 2007: Also culled from the…
  • Barbara Strauch: 1951-2015

    17 Apr 2015 | 1:29 pm
    Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies… In 2010, Ms. Strauch published “The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind,” which concluded that certain cognitive functions peak fairly late, when people are in their 60s. Sad news. I was thoroughly impressed with The Secret Life of the Grown-up Brain and blogged it a bunch of times. Follow the links below for more info – along with an NPR interview with Ms. Strauch: 03 January 20102010: The Year of The Baby Boomer BrainNot that the last few years haven’t had…
  • Chasing the grey yen

    9 Apr 2015 | 1:39 pm
    The Economist has a good piece about marketing to the 50+: Chasing the grey yenJapanese firms have wisdom to hand down about selling to the elderlyApr 11th 2015 | TOKYO… Some companies, such as Wacoal, have created separate brands and marketing campaigns for their new products designed for older consumers, so as to avoid damaging the “young” image of their main brand. However, Florian Kohlbacher, co-editor of “The Silver Market Phenomenon”, a marketing handbook, argues that it is often better, instead of creating separate products just for the old, to design ones that bridge the…
  • Folks Catching Up

    19 Mar 2015 | 3:33 pm
    It’s not a race.  If it is, I’ve been slogging around the track for 12 years.  Slogging and blogging. I didn’t think it would take this long for folks to catch up: Marketing to Millennials and Baby Boomersby Mark Thomas, Michigan State University ExtensionMichigan State University Extension educators and the MSU Product Center assist aspiring and existing entrepreneurs to develop targeted and focused business marketing plans. Hmm. Teaching advertising to baby boomers in colleges and universities… 01 July 2005Book News: Advertising to Baby Boomers selected by AEFThe…
  • Boomers & Millennials & Everyone Else & Advertising

    26 Feb 2015 | 11:57 am
    Jim Gilmartin, a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost: Want To Connect With Baby Boomers? Be Authentic…It’s widely known in marketing circles that most people over 50 think marketers misrepresent them in ads. Yet, few marketers seem influenced by this or know what to do about it. However, the remedy is simple: Be authentic in representing aging… Excellent advice. I might tweak it just a tad. From my book Advertising to Baby Boomers © 2005/2007: … If using models for Baby Boomers in ads, it might be a good idea to shave off a few years.
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • Tip Top "Yes Sticks" (2015) 1:50 (New Zealand)

    kidsleepy
    24 May 2015 | 7:56 am
    Eating ice cream makes you feel good, so you're more receptive to saying yes. To prove this, Colenso BBDO New Zealand and Tip Top ice cream made some custom sticks with questions submitted by consumers, hand delivered them, and then watched what happened. The results? 97% of the people who had a Tip Top said yes to whatever question was asked. They increased their reach on social media. And as a challenger brand to Unilever, they took some of the market share, too. Simple idea based on an actual insight? Yup. Still effective. Also, can I just say how awesome Tip Top's logo and type face is?
  • FATH - The old man and his dog - (2015) :90 (Argentina)

    Dabitch
    23 May 2015 | 6:16 pm
    DDB Argentina and Fundación Argentina de Transplante Hepático (FATH) have decided to take back the emotional-ad crown from Thailand, and in 90 seconds only, they tell a beautiful story of animal & man loyalty and love. It's an old man and his dog who go about their daily routine, they stop for errands, coffee with friends, walk in the park, watch TV and then one day, the man falls ill. Very ill. The ambulance comes and the faithful dog runs after it as it takes the old man to hospital. The dog then waits outside the hospital. And waits. And waits. Through rain and shine, day and night. Yes,…
  • Help Mission 22 end the War At Home

    kidsleepy
    23 May 2015 | 6:11 pm
    Mission 22 is a non-profit dedicated to raising awareness about PTSD among returning American vets, and aims to end vet suicide. Together with conflict reporter David Guttenfelder, they've documented some of those lives lost.Heartbreaking, powerful work on this Memorial Day Weekend.
  • Mission 22 "War at home" (2015) 2:23 (USA)

    kidsleepy
    23 May 2015 | 6:07 pm
    As America celebrates Memorial day by having cookouts and heading to the beach, a few of the more patriotic among us will honor those American soldiers who died in armed conflicts. With a staggering statistic that more soldiers are dying via suicide when they return home, versus on the battlefield, this is a very moving piece of content. David Guttenfelder has spent a decade plus as a conflict reporter. He's recently started documenting the conflict at home. Switching from images of battlefield horrors, to quieter, more desperate scenarios: the houses and towns where these vets grew up.
  • League Against Obesity - Firemen, Astronaut, Fighter pilot (print)

    Dabitch
    23 May 2015 | 9:03 am
    Latinworks (with the passionate blond MD) have created this campaign for the League Against Obesity (http://lcosp.com) in Guatemala. Targeting parents by reminding them of the dreams we all had as children (I wanted to be a highway motorcycle cop because I watched CHiPs), the image shows our usual astronauts, firemen and fighter pilot, except they are extremely obese men in these uniforms.
 
  • add this feed to my.Alltop

    Adverblog

  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    Tim
    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • add this feed to my.Alltop

    Cup of Java

  • Don't be boring

    Jane Goldman
    4 May 2015 | 12:38 pm
    A while back I started a blog post about clients burning their money. It's on a different computer but I've been thinking about it today and really wonder why brand think that they are doing... [more of Cup of Java...]
  • Super Bowl Ad Predictions for 2016

    Jane Goldman
    2 Feb 2015 | 12:33 pm
    Now that the Super Bowl is past us and we have 364 more days (give or take) until the next one, I thought I'd share some predictions for next year's ads: A brand will create a 20-year throwback ad... [more of Cup of Java...]
  • Winners, Losers of Super Bowl Ads 2015

    Jane Goldman
    1 Feb 2015 | 7:12 pm
    My review of winners, losers and runner's up. WINNERS: Budweiser Lost Dog Snickers The Brady Bunch Loctite Glue FAILS: Absentee dads from Nissanand dads that are there from Toyota. Dead children... [more of Cup of Java...]
  • Better ideas come from sketching it out

    Jane Goldman
    2 Jan 2015 | 11:08 am
    Image via http://thiagolevysketch.blogspot.com/+ There once was a time in high school when I had a teacher tell me that I shouldn't draw or doodle in my notebook because it wastes ink. I found... [more of Cup of Java...]
  • Why I went to the client-side

    Jane Goldman
    24 Dec 2014 | 7:44 am
    + Earlier this year I went from the agency world to client side. And within the past year I've seen plenty of other ad friends do the same. Why the migration to "the dark side"? For me, having... [more of Cup of Java...]
  • add this feed to my.Alltop

    The Denver Egotist RSS Feed

  • Jack of All Trades in "The Butcher"

    The Denver Egotist
    22 May 2015 | 7:35 am
    National Director Romain Borrel and the crew at Cirkus in New Zealand show off their character design/animation skills as well as a preference for extreme cartoon mayhem. Via
  • Kickstart This: Pressing On – The Letterpress Film

    The Denver Egotist
    21 May 2015 | 9:10 pm
    National There are only two days left in an interesting letterpress Kickstarter movie — and now there's a reward for those in Denver to get behind it. The characters in Erin Beckloff's movie are truly a treasure of the craft, and once they're gone, their stories will slowly fade. If you're a designer with an appreciation for letterpress and typography, check out the rewards and help out. Why has letterpress printing survived? Pressing On is a documentary examining the relevance of a physical process that is anything but modern. We have faster, cheaper methods to print things now — so why…
  • Special Olympics: There Is No Special Treatment

    The Denver Egotist
    21 May 2015 | 8:58 pm
    National GREY Canada has launched a new national communications campaign for Special Olympics Canada in the lead up to this year’s World Summer Games in Los Angeles. The multi-channel program, entitled There Is No Special Treatment, celebrates sport as the great equalizer — an athlete is an athlete no matter what games they are competing in or what their background is.
  • The Street Ad Agency Bootcamp Launches in Denver to Train the Next Gen of Account Execs

    The Denver Egotist
    21 May 2015 | 8:54 pm
    Local The Street is a new program designed to prepare future account executives with the knowledge and tools to succeed in the fast-paced ad agency environment. Held in Cherry Creek's Factory Labs (Factory Desks space), for two weeks, starting on June 15, The Street will be immersed inside a real ad agency for 40 hours per week. You will learn from some of the most successful advertising professionals in Denver as they share their experiences progressing in the advertising world and give advice and tips as you start your job search and career in the advertising industry. The bootcamp is…
  • Worker Bees As You've Never Seen Them Before

    The Denver Egotist
    21 May 2015 | 11:56 am
    National Captured by National Geographic Japan. Great soundtrack.
 
  • add this feed to my.Alltop

    Clever Ideas, Great Ads

  • 360 Agency Berlin Talks Values in it's Advertising

    24 May 2015 | 9:53 am
    360 Agency Berlin is dramatically changing advertising by reviewing chains of productions and CSR terms before to promote any product or brand. Acting as a label in the long term, fully verifying and agreeing with what we advertise.Also please note that 360 Agency Berlin do not only produce strategies and content for global brands but have also been invited by the national chambers of commerce and industry of Malaysia, Vietnam, China, Bangladesh and Mongolia to talk about new ways of producing and advertising. By incentivising some Asian countries and companies to produce in a fairer way, we…
  • Playing Apart – a fascinating concert over theTELIA fibre network

    23 May 2015 | 1:09 pm
    Its a unique Swedish experiment in classical music. The video "Playing Apart" features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Full Press and Credits below, check out the entire concert at the very bottom.On 29 April 2015, an expectant audience gathers at Gothenburg Concert Hall. Fourteen musicians wait at five locations all around Sweden. Their task: to play live together over the Telia fibre network and give the…
  • This Russian Outdoor Billboard Actually Hides From The Police

    23 May 2015 | 12:50 pm
    In August 2014 the Russian government banned food import from the European Union. Giulio Zompi, the owner of an Italian grocery shop in Moscow inspired an extraordinary ad, that hides from police officers.The agency used an open source face tracking code, changed it to detect Russian police uniforms and equipped an ordinary outdoor banner 250 meters away from main Russian Police Headquarters with a camera and computer.Creative Credits: Agency: The 23 (Krasnogorsk)Client: Don Giulio Salumeria (Moscow)
  • Wix.com New Commercial Starring Heidi Klum - "Its That Easy"

    23 May 2015 | 12:28 pm
    Wix.com presents the full length version of our new commercial starring Heidi Klum! In the ad, Rex Lee helps Heidi Klum figure out her next business venture, Heidi Whities. Full Press and credits below.On the heels of their overwhelming success with its Super Bowl ad featuring ex-football greats second careers, seen by an estimated 300 million people across the world, Wix.com has again turned to the creative collective Committee LA, led by Directors Frank Samuel and Jeff Reed, and Executive Producer Lauren Bayer, to create a new spot (:60, :30) for their on-going #ItsThatEasy campaign, this…
  • The London Business School Calls Upon The Colonie's Editiorial, Motion Graphic + Color Grading Services For Show Open For The 2015 TEDx

    23 May 2015 | 12:20 pm
    The Colonie editor Brian Sepanik crafted a show open for The London Business School’s 2015 TEDx Conference that challenges the viewer to see the familiar in new and unexpected ways. Beauty, Shape, Examine, the translation of the Greek root words of Kaleidoscope, inspired My Sister Fred’s thought-provoking concept for the video and Sepanik’s approach to bringing home its message. The agency tasked The Colonie with taking the postproduction for the project from creative editorial, motion graphic design and color grading through finishing.“The challenge was to forgo conventional…
  • add this feed to my.Alltop

    Between 10 and 5

  • Oh Wow! – The Good News, Brass Safari and Live Illustrated Portraits.

    Jessica Hunkin
    22 May 2015 | 6:00 am
    Today’s Oh Wow! includes a local re-interpretation of a cubist artwork, tracks from two upcoming EPs, a fall capsule collection, spreading The Good News and a session of live illustrated portraits.   ONE – ‘Women’ by Lady Skollie after Picasso’s recently censored ‘Women of Algiers’ (1954).     TWO – Thump is screening Spoek Mathambo and Lebogang Rasethaba’s ‘Future Sound of Mzansi‘ online over three episodes. See part 1 and check back for parts 2 and 3 here.     THREE – ‘Galocher’,…
  • Clashing Colour In Abundance in Olivié Keck’s Latest Work ‘Museum Quality’

    Alix-Rose Cowie
    22 May 2015 | 5:17 am
    The Book Of Changes   Colours clash and patterns collide in Olivié Keck’s exuberant illustrations. Rich with humour and human nature, her characters inhabit the page in eclectic accessories (pink nipple tassels! green vellies!) and excellent printful ensembles. Olivié unapologetically fills negative space to the brim with loopy lines and wobbly shapes while the titles of her drawings offer a darker twist or insight to the tale being told in them.   Officially a printmaking major, Olivié makes art seem effortless and overflowing creating works in embroidery, ink,…
  • Leather Meets Paper in Old Khaki’s Stop Motion Winter Campaign Video

    Melissa van Rooyen
    22 May 2015 | 12:00 am
    Click here to view the embedded video.   Wanting to create a winter campaign to match their edgy Hanson Leather Jacket, Old Khaki teamed up with origami artist Ross Symons and videographer Jonathan Tait to create this cheeky stop motion video. Ross has been folding paper since 2002, doing so full time as White on Rice since 2014. He says that he’s been wanting to fold the goat in the Old Khaki logo for a while, so when the team approached him about this project he was really excited. After being briefed to include the leather jacket, the narrative jumped out at him and Ross…
  • The #FabulousDressProject Makes Stains Beautiful

    Layla Leiman
    21 May 2015 | 6:00 am
      The brainchild of The Jupiter Drawing Room copywriter Melissa Fontini, the #FabulousDressProject set out to prove Skip’s claim of keeping whites white, wash after wash, in a clever social media-driven interactive campaign with two fashionable Cape Town locals. The idea took the standard washing detergent stain test trope and transformed it into a fabulous fashion campaign that plays on the notion of ‘one off’ design.   Fashion designer Celeste Arendse of Selfi was tasked with creating a custom snow white dress to be used as the canvas for the campaign.
  • Translating a Painting into Mosaic in Residency at Constitution Hill

    Between 10and5
    21 May 2015 | 5:00 am
      Apprentices from the Spier Arts Academy Mosaic Studio in residence at the Nando’s Rites and Duties exhibition at Constitution Hill, Braamfontein, paused between the beats to snap shots of their mosaic interpretation of ‘Small Township’, by one of South Africa’s foremost painters Ricky Ayanda Dyaloyi.   The original painting, ‘Small Township’ by Ricky Ayanda Dyaloyi.   The materials Dyaloyi uses often echo his surroundings in Khayelitsha township – he occasionally mixes sand and dust into his paint, and is fond of working on rough, untreated canvas. The Spier…
 
  • add this feed to my.Alltop

    Advertising Age - Complete Feed

  • Sprint Names Canadian Broadcast Exec Kevin Crull CMO

    22 May 2015 | 12:40 pm
    Sprint has named Kevin Crull its new chief marketing officer.Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He'll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint's headquarters are.Mr. Crull's most recent position as president-CEO of Bell Media, Canada's largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by…
  • The 2014-15 Broadcast TV Season, By the Numbers

    22 May 2015 | 12:13 pm
    The 2014-15 broadcast TV season has begun receding in the rearview mirror, as Wednesday night marked the official end of the campaign that began 35 weeks ago. And while each network can lay claim to at least one legitimate hit, the final Nielsen data would suggest that the Big Four are waging an ongoing war of attrition.First, the big picture. According to Nielsen, NBC has eked out its second straight victory in the seasonal ratings race, averaging a 2.4 in the adults 18-to-49 demo. But the Peacock edged CBS by one-tenth of a point, or 122,000 viewers. As CBS Corp. CEO Les Moonves said last…
  • Ad Age's Women to Watch Expands; Argentina Is Next on June 1

    22 May 2015 | 12:10 pm
    Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.Ad Age will celebrate the first Women to Watch Argentina event in Buenos Aires on June 1, in partnership with Adlatina, Ad Age's partner in Spanish-speaking Latin America.Honorees include Maria Mujica, Mondelez' regional director of strategic marketing and communications for Latin America, who added a new role this year as global leader responsible for expanding new ways of working with creative partners, based…
  • Drone Basketball Is New Summer Pastime in Bud Light Spot

    22 May 2015 | 11:40 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.The Home Depot knows you have a visceral reaction to new home appliances, so they present fleeting clips of cookies baking, a cartoon character's eyes…
  • 'Inglorious Fruits' Campaign Earns More Top Prizes at New York Festivals

    22 May 2015 | 11:03 am
    Simon Dumenco, editorial director of Advertising Age, presented the New York Festivals' Best in Show trophy to "Inglorious Fruits & Vegetables" Jazz at Lincoln Center's Frederick P. Rose Hall. The campaign, for France's third-largest supermarket chain, features photos of ugly fruit with copy including "a hideous orange makes beautiful juice" and "a grotesque apple a day keeps the doctor away as well." But perhaps the most compelling element was the accompanying product line, which turned unwanted fruits into new goods like Inglorious Vegetable Soups and Inglorious Fruit Juices -- complete…
  • add this feed to my.Alltop

    Advertising Age - Latest News

  • Sprint Names Canadian Broadcast Exec Kevin Crull CMO

    22 May 2015 | 12:40 pm
    Sprint has named Kevin Crull its new chief marketing officer.Mr. Crull, a Canadian media and broadcast executive, will be responsible for all products and services, advertising, customer acquisition and retention, and all digital and social efforts, according to a statement. He'll report to President-CEO Marcelo Claure and will relocate to Kansas City, Mo., where Sprint's headquarters are.Mr. Crull's most recent position as president-CEO of Bell Media, Canada's largest media and broadcasting company, ended in April 2015, when he stepped down after admitting he tried to influence coverage by…
  • The 2014-15 Broadcast TV Season, By the Numbers

    22 May 2015 | 12:13 pm
    The 2014-15 broadcast TV season has begun receding in the rearview mirror, as Wednesday night marked the official end of the campaign that began 35 weeks ago. And while each network can lay claim to at least one legitimate hit, the final Nielsen data would suggest that the Big Four are waging an ongoing war of attrition.First, the big picture. According to Nielsen, NBC has eked out its second straight victory in the seasonal ratings race, averaging a 2.4 in the adults 18-to-49 demo. But the Peacock edged CBS by one-tenth of a point, or 122,000 viewers. As CBS Corp. CEO Les Moonves said last…
  • Ad Age's Women to Watch Expands; Argentina Is Next on June 1

    22 May 2015 | 12:10 pm
    Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.Ad Age will celebrate the first Women to Watch Argentina event in Buenos Aires on June 1, in partnership with Adlatina, Ad Age's partner in Spanish-speaking Latin America.Honorees include Maria Mujica, Mondelez' regional director of strategic marketing and communications for Latin America, who added a new role this year as global leader responsible for expanding new ways of working with creative partners, based…
  • Drone Basketball Is New Summer Pastime in Bud Light Spot

    22 May 2015 | 11:40 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.The Home Depot knows you have a visceral reaction to new home appliances, so they present fleeting clips of cookies baking, a cartoon character's eyes…
  • 'Inglorious Fruits' Campaign Earns More Top Prizes at New York Festivals

    22 May 2015 | 11:03 am
    Simon Dumenco, editorial director of Advertising Age, presented the New York Festivals' Best in Show trophy to "Inglorious Fruits & Vegetables" Jazz at Lincoln Center's Frederick P. Rose Hall. The campaign, for France's third-largest supermarket chain, features photos of ugly fruit with copy including "a hideous orange makes beautiful juice" and "a grotesque apple a day keeps the doctor away as well." But perhaps the most compelling element was the accompanying product line, which turned unwanted fruits into new goods like Inglorious Vegetable Soups and Inglorious Fruit Juices -- complete…
 
  • add this feed to my.Alltop

    Advertising Age - Agency News

  • 'Inglorious Fruits' Campaign Earns More Top Prizes at New York Festivals

    22 May 2015 | 11:03 am
    Simon Dumenco, editorial director of Advertising Age, presented the New York Festivals' Best in Show trophy to "Inglorious Fruits & Vegetables" Jazz at Lincoln Center's Frederick P. Rose Hall. The campaign, for France's third-largest supermarket chain, features photos of ugly fruit with copy including "a hideous orange makes beautiful juice" and "a grotesque apple a day keeps the doctor away as well." But perhaps the most compelling element was the accompanying product line, which turned unwanted fruits into new goods like Inglorious Vegetable Soups and Inglorious Fruit Juices -- complete…
  • J&J Puts $2.6 Billion Global Media Account in Review

    22 May 2015 | 10:10 am
    Add one more to the list of giant marketers launching media reviews: Johnson & Johnson has placed its $2.6 billion global media buying and planning account into review, the company confirmed.J&J reported $2.6 billion in advertising spending in its 2014 annual report. It joins the three largest global advertisers Procter & Gamble Co., Unilever and L'Oreal in conducting media reviews -- global in the case of Unilever, North America for P&G and U.S. for L'Oreal.Among the other giant reviews are Coca-Cola Co., 21st Century Fox, Sony and Volkswagen. Counting J&J, five of the eight largest…
  • Sony Kicks Off Global Media Agency Review

    22 May 2015 | 8:02 am
    If media agencies don't have their hands full with the massive reviews already underway, they will now: Sony is the latest to set the wheels in motion for a global pitch, a spokeswoman confimed Friday morning."I can confirm that we are conducting a global media agency review," the spokeswoman said. "It encompasses current media agency assignments for planning and buying."The Japanese company spent $620.3 million on U.S. measured media in 2014. Continue reading at AdAge.com
  • Volkswagen Set to Evaluate Media Agency Business

    21 May 2015 | 6:40 pm
    Volkswagen Group has reached out to holding companies about an impending global media agency review, according to people familiar with the matter.VW Group, which owns both Audi and Porsche, currently works with WPP's Mediacom in various markets, including the U.S. The shop retained its business after a review that took place a couple of years ago.The upcoming review is likely part of a multi-year routine, according to one industry executive. Continue reading at AdAge.com
  • Darden Splits Olive Garden, LongHorn Media Business Between Carat and Incumbent Starcom

    21 May 2015 | 6:33 pm
    Casual dining giant Darden Restaurants has split its media agency business between incumbent Starcom and Carat and 360i following a review, the company confirmed.Starcom will retain Olive Garden, which is the biggest spender in the portfolio, but lose its LongHorn Steakhouse business to Carat and 360i.The Olive Garden brand spent $155 million on domestic measured media in 2014, according to Kantar Media. Longhorn spent $33.5 million. Continue reading at AdAge.com
  • add this feed to my.Alltop

    Advertising Age - Digital

  • Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

    22 May 2015 | 9:25 am
    In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled "The Positioning Era Cometh."And it sure came. By December of that year, The Wall Street Journal ran a front-page story on positioning (not totally favorable). But it turned out to be a "keystone" story that sparked hundreds of articles in local newspapers and magazines.As a result of the publicity, our advertising agency (Ries Cappiello Colwell) began to attract a different kind of client. As one prospective client said, "We don't want to hire you to do our advertising; we have an agency for that.
  • Bill Murray Christmas Special Coming to Netflix

    22 May 2015 | 8:23 am
    Ahead of the Memorial Day holiday weekend, Netflix on Friday released a teaser trailer for a holiday special of another kind: "A Very Murray Christmas."The 24-second clip shows a pretty despondent-looking Bill Murray, clad in antler ears, staring out a hotel window at an evening cityscape. It's reminiscent of Mr. Murray's 2003 film "Lost in Translation," which was written and directed by Sofia Coppola, also the co-writer and director of "A Very Murray Christmas."Netflix called the special "an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will…
  • Web Stars Give Marketers Tips on Successful Partnerships

    22 May 2015 | 7:30 am
    Chris Melberger has 282,000 followers on Vine. Mitch Lewis' Youtube channel, The Kloons, has 220,000 subscribers. And Franchesca Ramsey's "Shit White Girls Say...to Black Girls" video has over 11 million views on Youtube.With a six-second loop to a few minutes of video, a marketer could reach thousands of people with a message. The potential is huge. The problem is, three web stars said at an Internet Week panel Wednesday, marketers don't always get it.Mr. Lewis said if a brand approaches him and his "Kloons" co-creators Greg Washburn and Nik Kazura, there has to be a frank discussion of…
  • YouTube Adds Click-to-Shop Button to TrueView Ads

    21 May 2015 | 9:00 am
    YouTube is tweaking its commercials to be more like interactive infomercials.A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand's site. They can also use these ads to remarket to people who may have checked out a product on a brand's site without checking out.Unlike parent company Google's reported plans to outfit its search ads with buy buttons, people won't be able to buy an advertised product on YouTube. They'll still have to go to…
  • Alibaba Just Hosted a Lovefest for Women

    21 May 2015 | 8:30 am
    This week, Alibaba hosted a lovefest (er, conference) for women entrepreneurs. Executive Chairman Jack Ma gushed about how women are more loyal, resilient, persistent, considerate and selfless than men. One audience member asked him for a hug; another gave him flowers.The Chinese internet and e-commerce giant has been trying to be more international, and it appears to be casting itself as a global role model for the tech industry on the issue of hiring women and encouraging their entrepreneurial aspirations.As Alibaba's first "Global Conference on Women and Entrepreneurship" opened Wednesday…
  • add this feed to my.Alltop

    Advertising Age - Global News

  • Ad Age's Women to Watch Expands; Argentina Is Next on June 1

    22 May 2015 | 12:10 pm
    Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.Ad Age will celebrate the first Women to Watch Argentina event in Buenos Aires on June 1, in partnership with Adlatina, Ad Age's partner in Spanish-speaking Latin America.Honorees include Maria Mujica, Mondelez' regional director of strategic marketing and communications for Latin America, who added a new role this year as global leader responsible for expanding new ways of working with creative partners, based…
  • P&G's Always #LikeaGirl, R/GA Win Big at U.K.'s D&AD Awards

    21 May 2015 | 3:00 pm
    brightcove.createExperiences();Always' #LikeaGirl was the most prolific winner at this year's pestigious D&AD awards in London Thursday night, an indicator that the campaign for the Procter & Gamble brand could also scoop up multiple prizes at the Cannes Lions International Festival of Creativity next month.#LikeAGirl, created by Leo Burnett Toronto, London and Chicago, and Holler, was the campaign awarded the most pencils overall, winning a Black Pencil (D&AD's highest honor) as well as two Yellow Pencils, three Graphite Pencils and two Wood Pencils. P&G was also recognized as most-awarded…
  • Alibaba Just Hosted a Lovefest for Women

    21 May 2015 | 8:30 am
    This week, Alibaba hosted a lovefest (er, conference) for women entrepreneurs. Executive Chairman Jack Ma gushed about how women are more loyal, resilient, persistent, considerate and selfless than men. One audience member asked him for a hug; another gave him flowers.The Chinese internet and e-commerce giant has been trying to be more international, and it appears to be casting itself as a global role model for the tech industry on the issue of hiring women and encouraging their entrepreneurial aspirations.As Alibaba's first "Global Conference on Women and Entrepreneurship" opened Wednesday…
  • Arianna Huffington: After Verizon Deal, HuffPo Was Promised Editorial Independence

    20 May 2015 | 9:01 am
    There's been a lot of speculation about the future of The Huffington Post now that Verizon is buying AOL, owner of the online news and content site, in a deal that seems to be primarily motivated by AOL's ad tech offerings. But AOL President Bob Lord told Ad Age last week that Verizon wouldn't sell AOL's content properties, and now Arianna Huffington, who founded The Huffington Post in 2005 and sold it to AOL in 2011, has said the same."Verizon wants to keep The Huffington Post," Ms. Huffington told reporters in Hangzhou, China, where she spoke at a conference on women's entrepreneurship…
  • Isobar Names Fred Saldanha to New Post of CCO Americas

    20 May 2015 | 4:00 am
    Isobar is taking the unusual step of creating a chief creative officer role for the Americasfor the digital agency network's top creative in Brazil, Fred Saldanha.Mr. Saldanha captured the Dentsu Aegis-owned network's attention with work like Fiat Live Store, an immersive online auto store that lets car shoppers take a personalized virtual tour with a car expert that isn't a salesman. After experiencing the Fiat Live Store, which won an Innovation Lion at the Cannes Lions festival last year, almost 70% of visitors signed up for a test drive at a dealership, he said."My role is to help foster…
 
  • add this feed to my.Alltop

    Advertising Age - Hispanic Marketing

  • MDC, Doner Launch Multicultural Shop Cultura United Agency

    21 May 2015 | 9:00 am
    Two weeks after Omnicom's GSD&M and LatinWorks partnered to launch Hispanic agency Sibling, MDC Partners is making its own move, setting up Cultura United Agency with Doner, another MDC shop.MDC is positioning Cultura as a "cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with deep insights across Hispanic, African American and Asian audiences," according to a statement.JC Penney is a Doner client in the general market, which will lead to some related Spanish-language work for the new unit. Independent shop Grupo Gallegos remains JC…
  • Bill Clinton Opens Univision's Upfront Presentation

    12 May 2015 | 2:29 pm
    "I'm well aware I'm just the warm-up act for Ricky Martin," Bill Clinton told the audience at Univision Communications Inc.'s upfront presentation Tuesday.With President Clinton to kick off the show with a 15-minute Q&A, 1,850 agency and client execs accepted the invitationto attend and awarded the former president a standing ovation.He noted that when he was president two decades ago, it was more common for young Hispanics to drop out of school to help support their families. Now, they are more likely to stay in school, increasing the level of education and prosperity, and narrowing the wage…
  • LatinWorks and GSD&M Execs Open Sibling, a Multicultural Shop

    4 May 2015 | 4:00 am
    Executives from two Omnicom Group shops in Austin, Texas, are opening a new multicultural agency together to target Hispanic millennials.And that's why it's called Sibling. The new agency is the brainchild of Alejandro Ruelas, co-founder, managing partner and CMO of leading Hispanic shop LatinWorks; former LatinWorks Creative Director Rafael "Rafa" Serrano; and GSD&M CEO Duff Stewart.Like the entrepreneurial LatinWorks itself, which is only minority owned by Omnicom, Mr. Ruelas and his LatinWorks co-founder Manny Flores will own a majority share in Sibling, with a 49% stake for GSD&M.
  • Why Mexican Brew Montejo Is Sitting Out Cinco de Mayo

    1 May 2015 | 4:00 am
    As a newly available Mexican imported beer, it seems logical that Montejo would make a big deal out of Cinco de Mayo, following in the tradition of other Mexican brews like Dos Equis and Corona. But in a calculated appeal to Hispanic consumers, the Anheuser-Busch InBev-owned brew is planning to ignore the holiday.The reason? Cinco is largely an American phenomenon, and Montejo is trying to position itself as an authentically Mexican brew, said Ryan Garcia, A-B InBev's VP for Montejo. Cinco "really has no true meaning to a Mexican consumer," he said.The brand will instead use point-of-sale…
  • U.S. Hispanic Awards Honor Toyota, Volvo, California Milk

    29 Apr 2015 | 4:00 am
    The five best ideas in the U.S. Hispanic market involve hijacking unsuspecting car buyers, writing graffiti in the snow about sunny travel destinations, and giving cars nicknames.The winners of the U.S.H. Idea awards, announced by creative group Circulo Creativo in partnership with AHAA: The Voice of Hispanic Marketing at an awards show Tuesday night in Miami, include the top five ideas culled from all the entries:1.Voted the best idea, the TV commercial "Brave" for the California Milk Processor Board by independent agency Grupo Gallegos focuses on a young man recalling his childhood as he…
  • add this feed to my.Alltop

    Advertising Age - Rance Crain

  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
  • If DirectTV's Ads Were Too Silly to Believe, Then Why Run Them?

    22 Apr 2015 | 3:00 am
    Here's what I don't get: Why did DirecTV think that Rob Lowe's claims for the TV satellite delivery service wouldn't be taken seriously because his alter egos such as "Painfully Awkward" and "Peaked in High School" Rob Lowe were pathetic buffoons?And if DirecTV really thought that nobody would believe Rob Lowe's claims, why did the company bother to make them?Mr. Lowe's assertions that DirecTV was "the undisputed leader in sports" and is "No. 1 in customer satisfaction" were challenged by rival TV provider Comcast, which asked the National Advertising Division of the Council of Better…
  • Marketers Sluggish When Policing Financial Shenanigans

    7 Apr 2015 | 10:00 am
    It's incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.Maybe they don't want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to "incremental waste" much the way they view off-target ad placements. And marketers often don't…
  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
  • add this feed to my.Alltop

    Advertising Age - Guest Columnists

  • Mobile Carriers Must Avoid the 'Dumb-Pipe' Syndrome

    28 Apr 2015 | 9:15 am
    The recent net neutrality ruling by the FCC is a win for consumers, as carriers must follow rules about collection and use of consumer data. But this is also increasing the pressure on carriers to open up new sources of revenue as they cannot throttle bandwidth hogs and face the high cost of spectrum. They are entering the big data and advertising game, sparking controversy as they go -- as the Verizon "perma-cookie" showed.Despite Verizon's misfire, there is clear demand from advertisers for a verifiable audience in the cookie-less world of mobile; it is the major pain point in mobile…
  • The RadioShack Name: Worthless or Worthwhile?

    17 Apr 2015 | 4:00 am
    After months of speculation, the bid for RadioShack by Soohyung Kim's hedge fund Standard General was officially approved in bankruptcy court, saving the ailing electronics retailer from imminent liquidation. While RadioShack's road to bankruptcy has been long and well documented (the company was last profitable in 2011), Mr. Kim sees promise where others did not.Through Standard General, Mr. Kim has taken over approximately 1,700 of RadioShack's 4,000 stores. Mr. Kim believes that aspects of RadioShack's legacy business can thrive even today, and he seeks to position RadioShack as a…
  • As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply

    15 Apr 2015 | 7:00 am
    Why do so many outside of the tech and media space see programmatic buying as something to fear?Programmatic technology allows for enhanced efficiency in media buying through automated ad exchanges that instantly serve hyper-targeted ads. While traditional behavioral advertising uses some of the same principles, programmatic buying is more sophisticated and operates on a real-time basis rather than just historical behavior. Drawing on vast amounts of data and analytics -- aka "big data" -- it relies on cookies and other tracking technologies to create profiles based on technical, network and…
  • Debunked: Five Excuses for Dismissing Do Not Track

    10 Apr 2015 | 3:45 am
    Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that's come in the form of Do Not Track.Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It's actually the excuses for why Do Not Track won't work…
  • How Marketers Can Make Sure They Get the Rebates They're Owed

    1 Apr 2015 | 8:30 am
    Providing cash for rebates and volume bonuses to companies that place media for marketers is nothing new.Advertising agencies and media buyers have received rebates (sometimes called Agency Volume Bonuses or "AVB's) from media outlets, e.g., television networks, print publications, etc., based upon the volume of media buys for decades.The controversy is over who is entitled to receive those rebates and AVB's -- the agency or the marketer? Continue reading at AdAge.com
 
  • add this feed to my.Alltop

    Advertising Age - The Big Tent

  • Spike Lee on Clients, the Knicks and the Need for Change in Adland

    5 May 2015 | 3:30 am
    Let me set the stage: Spike Lee showed up for our interview dressed for the pages of GQ -- rainbow-colored shoes, a grey coat with bright tie and white shirt, leopard-spotted glasses and a beret. If his vibe sent a signal of accessibility, it would be strictly on his own terms, I soon found out.My interview got off to a less than auspicious start. "That's not a current quote," he said when I asked him about his observation that advertisers have to slip in the message because consumers don't want ads to dictate to them.His current thinking is "people seem to be conducive to branded content,…
  • There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

    3 Mar 2015 | 4:00 am
    Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traduccin," or "without translation," the push highlights Spanish terms and moments that have no direct English translation and are unique to Hispanic consumers.For example, the first of two launch spots is named "Arrullo," which means "lullaby," and is often used to describe the right ambience and setting to put a baby to sleep. The second, called "Sobremesa," is about the period of time right after dinner in which family and friends linger at the dinner table to catch…
  • add this feed to my.Alltop

    Advertising Age - Campaign Trail

  • Rand Paul Campaign Runs Ads in Conjunction With Senate Filibuster

    21 May 2015 | 8:15 am
    The Rand Paul campaign wasted no time in capitalizing on hype yesterday around his marathon filibuster on the Senate floor. As the Kentucky Republican continued his hours-long discussion about provisions of the set-to-expire Patriot Act, the Rand Paul for President digital team ran online ads pushing supporters to "Add your name to Rand's Patriot Act filibuster today!"Meanwhile, the campaign asked fans to tweet photos of themselves watching the filibuster on C-SPAN including the #StandWithRand hashtag. It also asked Twitter followers to Text the word "Filibuster" to 97063. That resulted in a…
  • Snapchat Snags Google Exec to Campaign for Political Ad Dollars

    11 May 2015 | 1:00 pm
    Snapchat has launched its campaign for all the political ad dollars up for grabs heading into next year's election.Snapchat has hired Rob Saliterman to run its political ad sales team. Mr. Saliterman had been leading Google's political ad sales efforts in the U.S. since 2011 and was a member of the White House communications team under President George W. Bush, according to his LinkedIn profile.A Snapchat spokeswoman confirmed the hire after Politico first reported the news on Monday. Continue reading at AdAge.com
  • Rand Paul's Digital Chief Says Plea for Ideas Is Crowdsourcing

    7 May 2015 | 7:30 am
    Political campaigns are notoriously opaque. They're also typically pretty top-down affairs despite staffers' insistence that "It's all about the grassroots."So it was a bit surprising to see Vincent Harris, the young entrepreneur heading digital for GOP presidential hopeful Sen. Rand Paul of Kentucky, asking supporters on Twitter for ideas.Specifically, he asked followers of his @VincentHarris account on Wednesday what the candidate might do better in digital media. In a related post he wrote, "I am around always to listen. Have had folks as young as 14 send in great tips to vincent (at)…
  • Fred 'Demon Sheep' Davis Will Create Election Ads, but not for Fiorina

    5 May 2015 | 2:00 pm
    To some, Fred Davis is a visionary of the political moving picture. To others, he's just plain wacky.The man behind some of the most memorable Republican ads and web videos of the last few election cycles worked with just-declared GOP presidential hopeful Carly Fiorina during her failed 2010 run for Senate. And he is not impressed with Ms. Fiorina's campaign announcement Monday."I was pretty surprised to see that announcement video," said Mr. Davis. "She's been a risk taker," he added, recalling Ms. Fiorina's willingness to turn his novel video concepts such as the famed "Demon Sheep" ad into…
  • In Digital Space, Carly Fiorina Could Be a Political Risk Taker

    5 May 2015 | 9:00 am
    In 2010 When Carly Fiorina ran in the GOP Senate primary in an unsuccessful bid to unseat California Senator Barbara Boxer, her campaign's odd YouTube video deemed "Demon Sheep" garnered a lot of attention outside of the Golden State. Media reports called it "bizarre" and a work of "internet genius."Whether the former HP CEO will show the same inclination towards political risk-taking now that she's officially launched her campaign for the 2016 Republican presidential nomination remains to be seen. But initial signs indicate she is willing to steer away from the traditional. Her campaign's…
  • add this feed to my.Alltop

    Advertising Age - DigitalNext

  • LinkedIn and Left Out: Why B-to-B Can't Afford Closed Platforms

    21 May 2015 | 7:45 am
    If you're looking for a job or to hire an employee, LinkedIn is the leader by a mile. But LinkedIn is evolving. The professional social network is pivoting toward digital advertising and lead gen with the recent launch of a digital ad network. This has b-to-b marketers excited, and for good reason. LinkedIn's arrival in the space represents a strong move that could influence the programmatic revolution in a big way. But before b-to-b marketers shift the lion's share of their budgets to LinkedIn, they should ask if LinkedIn's closed approach is best.With a massive user base and deep data to…
  • Dear Madison Avenue: Set My Data Scientists Free

    21 May 2015 | 7:13 am
    Back in 2008, when I was 31 years young and a freshly minted Ph.D., I took my first job in digital media. I was hired as a consultant for "advanced analytics" on a new mobile ad server. So I dusted off my statistics books, cracked my knuckles and logged into the machines where six months of server files were housed. And that's when the torture began.The data files were scattered across directories. The names were inconsistent. The formats varied wildly. Hours passed as I typed out Unix commands on the terminal, tediously stitching together billions of events into a time series of the last few…
  • Why Advertisers' Demands for 100% Viewability Are Unrealistic

    20 May 2015 | 9:00 am
    For a number of brands and agencies, getting 100% viewability on their ad buys is not only a goal to strive toward, but a mandate with which publishers must one day comply.This expectation is reinforced by the press, which continues to publish op-eds with headlines like, "How Will We Get to 100% Viewability? Hint: Don't Settle" and "You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?"On the surface, this desire certainly makes sense. After all, why should a brand have to pay for ads that nobody is actually going to see? Why shouldn't publishers be able to…
  • How to Create Contextual 'Micro Moments' with Apple Watch Offers

    20 May 2015 | 7:14 am
    Marketers with multiple storefronts have good reason to be fired up about the Apple Watch. Apple Watch should make it easier for consumers to find places to shop, eat and do business with brands that have invested properly in local marketing. Apple Watch will also accelerate the path to purchase as people appreciate the ease of buying groceries and cups of coffee with a simple flick of their wrists.Progressive businesses that sense and respond to the Apple Watch might be tempted to integrate an aggressive offer strategy to encourage those purchases. Imagine an offer for a discounted cup of…
  • How to Market to a Misunderstood Demographic -- 'Gen Edge,' aka Gen Z

    20 May 2015 | 4:00 am
    Marketers have invested heaps of time -- and ad dollars -- over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help them wrap their minds around the mores of a new generation: "Gen Edge."Who are they? And how do we talk to this group?The first question is far simpler to answer than the second. Those of us who track consumer culture are still in the midst of studying Gen Edge's social behaviors. Continue reading at AdAge.com
 
  • add this feed to my.Alltop

    Advertising Age - Small Agency Diary

  • The Small Agency Awards: Last Day to Enter

    7 May 2015 | 1:34 pm
    The deadline for Advertising Age's Small Agency Awards is Friday, May 8 at 11:59 p.m. ET. This is the final extension. Judging will begin shortly thereafter.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Muhtayzik Hoffer: Before and After Winning Small Agency of the Year

    4 May 2015 | 1:00 pm
    John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age's Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell us what it was like. Results may vary.A year ago we were not Advertising Age's Small Agency of the Year.Today, we are. Continue reading at AdAge.com
  • Good News: One Last Extension for 2015 Small Agency Awards

    29 Apr 2015 | 3:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before May 8 at 11:59 p.m. ET. Due to overwhelming demand, we've made one last extension. But this is the final one. Judging will begin shortly after.Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter. Continue reading at AdAge.com
  • Final Deadline Extension for 2015 Small Agency Awards Announced

    21 Apr 2015 | 8:25 am
    Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is Friday, May 8 at 11:59 p.m. ET. This is the final extension. Judging will begin shortly thereafter.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Marketers: Stop Asking Consumers 'Why?'

    15 Apr 2015 | 4:00 am
    What's up with all the wingtips? In the past few months, I've noticed an increasing emergence of young men wearing wingtip shoes. They're sporting tan wingtips, gray, and even blue suede wingtips.Remember when wingtips were the most conservative men's shoe you could buy, usually in black or cordovan, finishing off a gray or blue suit? Even in the opening credits of the 1960s sitcom, "My Three Sons," wingtips represented the character of middle-aged dad Steve Douglas, played by Fred MacMurray.Now the wingtip might be the hippest shoe going. Continue reading at AdAge.com
  • add this feed to my.Alltop

    FUEL LINES

  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • add this feed to my.Alltop

    Dixon Schwabl | Blog

  • A fair lesson from foul language

    12 May 2015 | 9:00 pm
    The other day, I used a bad word in a text message. A very bad word. I thought I was venting to my husband, but 10 minutes after I hit send, I realized that I dropped that very bad word on my daughter's kindergarten teacher. It was not a proud moment. When I got to school that afternoon, her teacher greeted me with a hug and we had a good laugh together. "It's OK," she assured me. "We all use that word sometimes."Shortly after this incident, I read a quote that said: "Live in such a way that if someone spoke badly of you, no one would believe it." This, combined with my mortifying mistake,…
  • Generations in the Workplace

    5 May 2015 | 9:00 pm
    With a global economy and changing industries, there are unprecedented numbers of employees representing different age ranges at work today. While there are labels for every group—The Greatest Generation, The Silent Generation and Baby Boomers, as well as Generations X, Y and eventually even Z!—it's truly a new era in the workplace with the potential for multiple generations to be working side-by-side. The Millennials, or Generation Y, have garnered significant media attention as they enter the workforce in rapid numbers. Identified as tech-savvy, favoring work/life balance and strongly…
  • To write is to read

    28 Apr 2015 | 9:00 pm
    "So you just, like, put the words on the ads. Right?"I get comments like this on a regular basis when talking to people outside of the advertising world. Granted, as a copywriter, I'm thankful it isn't more along the lines of "Copyrighter? You grant exclusive legal rights to original works of art?" Not quite. At the end of the day, yes, I put the words on the ads. But that's only half of my job. The other half is reading. I read so I know about the products I'm writing for. I read so I understand my target audience. I read to get inspiration for every assignment. I read so I can learn big…
  • Five PR tools I learned from my hair

    21 Apr 2015 | 9:00 pm
    If you were a teenage girl in the late '80s and early '90s, you know a thing or two about big hair. Whether you were genetically blessed with a thick mane or with hair so fine you could see through it, perfecting the "in" hair for girls of that decade was not a minor undertaking. Reflecting back on the hours I spent each day sculpting my own hair-tastic style, I see now that the process of building that mountainous lion's mane is similar to the process of being successful in today's public relations environment.1. Tools of the trade are both varied and plentiful. Aqua Net, a teasing pick, an…
  • It's not the same Google Search

    19 Apr 2015 | 9:00 pm
    No one outside of Google knows precisely how the company's search algorithms work, but most of us would probably agree that they're awesome.As a result of our massive appetite for Googling, most businesses rely on their websites to generate some or all of their revenue. Google search drives a large percentage of that revenue. So for businesses, Google's search algorithms are sort of like the sun—a primary source of energy—and changes to the algorithms can have a profound effect on business health.Starting tomorrow (April 21, 2015), Google will begin rolling out a change to its mobile…
 
  • add this feed to my.Alltop

    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Ryan Parrilla

    Vicky Chou
    22 May 2015 | 11:33 am
    Better known as @novess on Instagram, Ryan Parrilla is a 16-year-old photographing prodigy. Hailing from New York, he uses Instagram as an outlet to share his work with people around the world and connect with other photographers. Over the last year, Ryan has sold out his first run of Limited Edition Prints, worked with global brands and has been featured in numerous publications – including NYPost, Business Insider, Huffington Post and Australia’s Today Show. In February, Ryan partook in our WOMMA #WineWednesday panel discussion during Social Media Week New York, and we recently caught…
  • Recapping the 2015 NewFronts & The Future of Digital Video

    Michael Lampert
    22 May 2015 | 10:49 am
    The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. As I look back on the 2015 NewFronts (and beyond the splendor that was my being 10 feet from football star Rob Gronkowski), I must say I’m pretty proud of our industry; we’ve come a long way. In the beginning, it was all about addressing the hurdles that were thrown at digital video and content. Some challenges we faced: “You can’t measure it like…
  • Pinterest’s Promoted Pins Update Preps the Platform for Monetization

    360i
    21 May 2015 | 3:06 pm
    Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the term “the consumer path” quite a bit. What is it? It’s the concept of driving awareness to generate intent to lead to some sort of action. For those of you reading that think this concept sounds familiar, you are correct – this is the sales…
  • Global Twitter Trends: South Korea

    360i
    21 May 2015 | 7:26 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three years out from the 2018 Winter Olympics in PyeongChang, many marketers are turning their sights on South Korea. Widely considered to be one of the most connected and Internet-savvy countries, South Koreans have…
  • How Google’s Mobile Algorithm Update Is Impacting Marketers

    360i
    19 May 2015 | 7:04 am
    On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 percent of all search traffic, and a lower mobile rank could result in missed traffic and conversions. However, this change has not created the “Mobilegeddon” some feared. The following post reviews the impact the updated…
  • add this feed to my.Alltop

    The Ad Contrarian

  • The Clients Have Won

    21 May 2015 | 4:48 am
    I've been traveling this week and busy with other duties. Consequently haven't had time to keep up with my blogging obligations. However, I know some of you need something motivational to get you through your morning toiletry duties, so here's something from 5 years ago. More true today.Since I started in the agency business back in 1776, I've been aware of a subtle but undeniable tension between clients and agencies over who would control the culture of advertising. Because the agencies make the advertising, they feel they should control the ethos. Because the clients pay for the…
  • Take The Refrigerator Test

    18 May 2015 | 12:01 am
    Despite all the yapping by marketing experts about the amazing power of online advertising, it has been my impression that, overall, digital advertising has been a weak force.Yes, there have been some notable exceptions. Google has certainly replaced the yellow pages as the place people go when they are actively looking to buy something. Facebook can certainly make it easier for you to find left-handed plumbers who drink chocolate milk. And every now and then there's a big one-off social media success.But if you believe, as I do, that the highest ambition of advertising is to build a…
  • "Marketers Are From Mars..." Now An eBook.

    14 May 2015 | 12:01 am
     In its second day of release, the ebook of "Marketers Are From Mars, Consumers Are From New Jersey" broke into the top 3 in advertising at Amazon. Thank you, thank you, thank you.The good news is that it's selling for $2.99 That's less than you pay for 5 kernels of popcorn at the movies. And it doesn't make your mouth all dry and smelly.You can read it on any device. If you don't have a Kindle-ish thing, just go here and download the free Kindle app.Then your only obligation is to write a fabulous review on Amazon. If you're new at that, here are some suggestions:"I've never read a book…
  • Nobody Gives A Flying Shit About Your Brand

    13 May 2015 | 12:01 am
    A lot of people have shaky jobs. And many have unstable families. Some have illnesses. All have debts.Lots have washing machines that are broken, and cars that need a tune-up, and funny things growing on their backs, and boyfriends that are always getting high, and socks that have holes, and hair that is falling out, and toilets that are unreliable, and 10 pounds of extra stomach, and kids that are unhappy, and teeth that hurt, and rent to pay, and......a lot of things to care about.One thing you can be pretty sure they don't care about is your brand. Yes, I know you've been told that people…
  • Creating Great Content Is Fun And Easy!

    11 May 2015 | 12:01 am
    One of the wonderful things about modern marketing is that it is so easy to engage your target audience by creating and curating compelling content. Just create something awesome and post it. Before you know it thousands of people are viewing it and tweeting about it to their friends. Pretty soon, you and your brand are incredibly hot!Google says there are 38 trillion pages of content on the web. So what? Don't let that stop you. People are really into your brand. Your brand is so much more compelling than world leaders, or pop stars, or sports figures, or Kardashians. Sure, you're competing…
  • add this feed to my.Alltop

    Beyond Madison Avenue RSS News Feed

  • Is the AOR Model 'Out of Date'?

    Dwayne W. Waite Jr.
    24 May 5440 | 6:31 am
    Summary: In a brand-rich world, the attacks on the agency landscape continue to escalate. One would imagine that with more brands, more media channels, and more clutter, brands would relish the notion of working with an agency...
  • AdLand's Image Issue Continues

    Dwayne W. Waite Jr.
    24 May 4459 | 6:30 am
    Summary: What do Congress, lawyers, and pharmaceutical salespeople all have in common? Answer: people like them more than AdLand. At least according to the Ipsos OTX survey in January, the above fields behave with more integrity than those in advertising. Not the best survey to serve as the bottomfeeders. To the regular observer of the marketing and advertising landscape...
  • Placebo Power

    Dwayne W. Waite Jr.
    24 May 3194 | 6:30 am
    Summary: The mind is a wonderful thing. The brain is able to be our greatest weapon and our biggest hindrance. The brain can decipher and hold all types of information, and it can perceive what the eyes see and make conclusions at an extremely fast rate, whether the information gathered is right or not. When we look at how the brain gathers information, especially in the marketing sphere, it brings us to the "placebo effect." The placebo effect states that the experience that the consumer is facing is actually...
  • The Selfish Consumer: Everyone Wins?

    Dwayne W. Waite Jr.
    22 May 2015 | 1:35 pm
    Summary: America is made up of a large amount of consumers who operate on an age-old economic theory — the notion that the business world (and therefore, society) can thrive when we all pursue our own self-interest. Yes; that the best thing we can do for each other is to satisfy our own needs and wants as best as we can. For the most part, we've been okay with that sentiment. But there is more to that theory.
  • Yes, the Way We Research Matters

    Dwayne W. Waite Jr.
    21 May 2015 | 7:03 am
    Summary: As marketers, we must gather quality information from consumers in order to make business decisions. We need to mine opinions from all types of people in order to paint the right picture. But which method is best to gather information? And how do we determine that the information is in fact, quality? The Pew Research Center had a similar question.
 
  • add this feed to my.Alltop

    Advertisers

  • Shame Masks

    Sue Imgrund
    21 May 2015 | 7:52 am
    I must admit that I don’t worry too much about privacy. Maybe I should, but somehow I don’t get the feeling that the NSA or anyone else is terribly interested in what I’m up to. But every now and then I see a piece of brand communication that makes me gulp. Like this one. What’s going on here is a campaign from an initiative called Hong Kong Cleanup, whose agency Ogilvy and Mather has developed an undeniably clever campaign called The Face of Litter to deter litter louts on the streets of Hong Kong. What they’ve done is to collect random litter samples and…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically…
  • Reinventing the Middleman

    Sue Imgrund
    15 May 2015 | 4:08 am
    The internet has had a profound effect on so many aspects of our daily behaviour. Shopping is the obvious one of interest to marketeers, but almost every area of daily life has been affected, from how we learn and educate ourselves to how we stay healthy and treat illness. The overwhelming trend is towards cutting out the middleman, whether it’s self-diagnosis to avid a visit to the doctor, or cutting out that time- and energy-consuming trip to the physical store. One area that has fundamentally changed is booking a holiday. The first step towards booking a hotel used to be through the…
  • Today’s trash and tomorrow’s art

    Sue Imgrund
    11 May 2015 | 2:17 am
    Do you ever catch yourself doing it? Complaining at length about your offspring’s addiction to What’sApp/Minecraft/YouTube/Instagram, yet in the same breath getting all nostalgic and misty-eyed about obscure 1970s TV shows? Marshall McLuhan, the great communications theorist, expressed it thus: Each new technology creates an environment that is itself regarded as corrupt and degrading. Yet the new one turns its predecessor into an art form.We can see this in the world of advertising, too. I posted here about the beauty of 1920s London Underground Posters, and our cellar bar is…
  • Show your customers that you care

    Drew McLellan
    5 May 2015 | 5:59 am
    In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. The trust level they’re really looking for is the reassurance that they can…
  • add this feed to my.Alltop

    Only Dead Fish

  • On Worrying

    Neil Perkin
    20 May 2015 | 2:25 pm
    As I said here, I don't necessarily think that I worry more than most (but then who knows, and this is the second time I've written about worrying in two years) but I do dislike how self-sabotaging and unproductive it can be. Which is one of the reasons that I loved this commencement address by poet and author Mary Karr which contains lots of quotable nuggets like this: 'The real purpose of poetry, W.H. Auden said, is disenchantment. Not to throw fairy dust in somebody's eyes, it's stripping away what's false so you can see what's true underneath. I like to say poetry has to disturb the…
  • Podcast on Transformation

    Neil Perkin
    18 May 2015 | 12:47 am
    Last week I met with the smart and energetic Minter Dial to record a podcast. We talked about a number of things including digital transformation, Google Firestarters and Fraggl. And I said the word 'so' a lot. You can give it a listen here:
  • Google Firestarters Comes to LA

    Neil Perkin
    12 May 2015 | 7:03 am
    More exciting Google Firestarters news. I'm delighted to announce that we'll be running our first ever Firestarters in LA on Tuesday May 26th, at the Google Office in Venice. Somewhat appropriately for our first ever event in LA we'll be focusing on how how brands can work with the new face of celebrity and contemporary 'engines of culture' - the new breed of DIY content creators on YouTube. As always with Firestarters we've got some great speakers including Nick Barham (CSO TBWA/Chiat Day LA), Pam Scheideler (EVP, Head of Digital Production, Deutsch LA), Matt Johnson (Group Strategy…
  • Post of the Month - April 2015 - The Winner

    Neil Perkin
    9 May 2015 | 8:40 am
    After being shortlisted several times, delighted to say that Tom Goodwin has won this month's Post of the Month vote with his post on how You Don't Need a Digital Strategy, You Need a Digitally Transformed Company. Well done Tom. You join the hall of fame. My thanks to everyone for taking part.
  • Post of the Month - April 2015 - The Vote

    Neil Perkin
    7 May 2015 | 5:07 am
    Thanks for the nominations everyone. Our vote for this month is between: Look and Feel and Feel by Jason Fried Applauding Sleight of Hand by Faris Yakob The Seven Habits of Highly Effective Teams from Toph Brown You Don't Need a Digital Strategy, You Need a Digitally Transformed Company by Tom Goodwin The Full Stack Employee by Chris Messina And you can vote below: Which Of These Do You Think Should Be Post Of The Month For April 2015?
  • add this feed to my.Alltop

    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • It’s Never Okay Not To Write a Thank You Note

    Caroline Brown
    21 May 2015 | 11:40 am
    I recently received a thank you note that rubbed me the wrong way. It was from a job candidate I’d interviewed for a position at Nebo. The note could have been a nice gesture; however, I received it three weeks after the interview (and about three weeks after we made the no-go call). To make matters worse, the problems were plenty. There were spelling errors, it was sloppy and it reeked of desperation. The thank you note cemented my decision that this person was not right for our agency. But more than seal the deal on the decision, the card upset me personally because it felt so cheap and…
  • Choose ATL Launches Next Phase of Campaign

    Adam Harrell
    19 May 2015 | 2:33 pm
    The ChooseATL campaign started as a grassroots effort to change perceptions of our city. It was a completely volunteer-driven effort made up of several people that wanted to better tell Atlanta’s story. The original task force was comprised of the most talented people from Atlanta’s biggest brands, including other agencies, startup leaders, government representatives, non-profit partners and more. The first phase was an incredible success. We drove more than 40 million media impressions, our social campaign led to thousands of photos and tweets shared using the #ChooseATL hashtag, and we…
  • Fake Bots. Real Problems.

    Bennett Travers
    13 May 2015 | 8:16 am
    There’s an art to social media. You have to be purposeful. You have to be real. Which is why I’ve spent years shaping my Twitter presence. I’ve joined Twitter chats, tweeted interesting content and formed real relationships with real users. But it was all destroyed in a blink of an eye. It was April Fools Day. I logged on to Twitter, ready to continue improving my personal brand, when I noticed something strange. My follower count was growing. Not just by a few, but by thousands. Thousands of a new people were following me, and every single one was a spam account. My brother eventually…
  • The One Thing Missing from Your Content Marketing Strategy

    Evan Porter
    6 May 2015 | 10:12 am
    One of the best Moz Whiteboard Friday episodes ever features Rand Fishkin talking about content goals and how to map content to different phases of the buyer journey. In it, one of the content phases he describes is what he calls “Viral” or “Super-broad”. This is stuff, he says, that strays far beyond just talking about your products or brand. It may even stray beyond talking about the issues related to your product or brand. It may have nothing to do with your industry or category at all, so long as it still appeals to your audience and aligns with your brand. In our experience, this…
  • What the Rise and Stall of Pop Music Can Teach Us about Creativity

    David Williams
    27 Apr 2015 | 11:31 am
    Music is one of the greatest miracles this world has ever seen. Think about it for a moment: composition involves little more than organizing a specific set of frequencies within the right timing. Yet that simple framework gives way to an endless potential for creativity. And people have taken to that potential like wildfire. Human history is filled with cultures pushing the proverbial envelope of creative expression. What we have today is the result of thousands of years of ingenuity. We live in the wake of the Beethovens, the Tchaikovskys, The Beach Boys and the millions of nameless…
 
  • add this feed to my.Alltop

    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • DSA Hints At Its Intentions of Publicizing Code of Ethics Violations

    Kevin Thompson
    19 May 2015 | 8:12 am
    Without question, self-regulation is better than government regulation. But when you remove the “regulation” out of “self-regulation,” it’s all sort of pointless. In other words, rules without penalties are meaningless. I was recently speaking at the Association of Network Marketing Professionals conference. It’s at these sorts of conferences where professionals get a sense of what’s really going on in the industry. We all get together, in casual environments, and compare notes about who’s crushing it, who’s cheating and everything in…
  • MLM Special Deals: Disclosure Requirements (Part 2)

    Kevin Thompson
    30 Apr 2015 | 7:06 pm
    Specific Strategies In Part 1 of our MLM Special Deal series, we covered the basic concepts about the need for disclosures when it comes to business development agreements. In this article, I provide specific strategies to help companies and distributors navigate the water. When does a deal need to be disclosed? In their FAQs, the FTC provides some practical tips for when to disclose and how. Note, after my original article was published in December of 2014, the FTC has since updated their website with more content specifically for network marketers (which means they’re paying…
  • MLM Special Deals / Business Development Agreements: Disclosure Requirements (Part 1)

    Kevin Thompson
    30 Apr 2015 | 3:45 pm
    In December of 2014, I wrote an article titled “MLM Special Deals: The Fraud Ends Now.”  The article was about “Business Development Agreements” / confidential deals used by MLM companies to attract networkers.  The more success in prior companies, the sweeter the terms.  After reaching a deal, the networkers publicly announce, “After some serious due diligence and deep reflection, my heart has led me to join Company ABC….I find their products to be best in-class and their compensation plan to be the most rewarding I’ve ever seen.”  And since the private deals…
  • Skincare Products: When does marketing cross the line?

    Kevin Thompson
    20 Apr 2015 | 1:51 pm
    Skincare has been a staple category in the network marketing industry for generations.  In 2013, the DSA reported that over 20% of all revenue came via the “personal care” category.  As the population continues to grow and people continue to age, these numbers are sure to increase.  As my grandmother used to frequently say, “Getting old sucks.”  People are willing to pay a premium to slow down the signs of aging.  Selling products into this massive market just makes sense. Marketing Challenges The challenge: if a product is not FDA approved as a drug, the marketers (the company…
  • SEC Holds “Gatekeepers” Accountable for Fraud in Network Marketing

    Kevin Thompson
    30 Mar 2015 | 12:36 pm
    Andrew Ceresney, Director Division of Enforcement, testified before Congress regarding the SEC’s latest enforcement efforts. During his testimony, which can be reviewed here, Ceresney brought up the topic of pyramid schemes, stating that it’s one of the SEC’s top priorities. Ceresney stated, The staff also has recently seen what appears to be an increase in pyramid schemes under the guise of “multi-level marketing” and “network marketing” opportunities. These schemes often target the most vulnerable investors, and social media has expanded their reach. The Division…
  • add this feed to my.Alltop

    RICK MATHIESON: GENWOW.COM

  • 3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

    Rick Mathieson
    12 May 2015 | 8:23 pm
    "Like magic before your eyes." That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy. In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January. Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the…
  • The Secrets of Success with 3D Projection: Q&A with Go2's Adrian Scott (Pt 3) (Video)

    Rick Mathieson
    28 Apr 2015 | 5:28 pm
      So how do you do 3D projection mapping right? Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent conversation with him. We'll hear about some of the Copperfieldian stagecraft he and his team used to pull off experiences like the one shown above, which was part of a project we worked on together for LoopNet and involved making a 10-story building disappear.   The effort went on to win Best 3D Projection Mapping Content at the 2014 Digital Signage Expo, and was part of an integrated campaign that won Best of Show: B2B…
  • Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

    Rick Mathieson
    21 Apr 2015 | 7:00 pm
      Call it "ROI at the speed of 'Like.'" In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media. We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera. CLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2…
  • Q&A: Go2's Adrian Scott: Move Over 3D, 4D Projection Is Here (Video) (Pt 1)

    Rick Mathieson
    7 Apr 2015 | 2:18 pm
    Is Digital Outdoor the new TV spot? I've posed the question before, and more and more, it seems like the answer is an emphatic "Yes!" While TV is still the dominant form of media, digital outdoor in general - 3D Projection Mapping in particular - creates an blockbuster experience for all within eye shot. For the uninitiated, 3D Projection Mapping is very much what it sounds like: Projection that uses 3D technology to transform buildings, geographic structures and other (typically but not exclusively outdoor) 2D surfaces for maximum effect. I'm talking office buildings that…
  • Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty Certain

    Rick Mathieson
    2 Apr 2015 | 12:00 pm
    Can someone who has never worked in advertising really cover it? Or is it even better that way? In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it was like to cover such a idiosyncratic industry without much first-hand experience in the business.  How did being one step removed hinder - or help? As Elliott says goodbye to the Times, we'll get his views on that topic. And we'll try one last time to get his predictions for what's next in the world of advertising. His response is worth…
  • add this feed to my.Alltop

    JMS Group

  • Our Family Trust – TV Commercial

    Tom Vaughan-Mountford
    21 May 2015 | 7:26 am
    The secret of clear communication is keeping it simple. We recently proved this with the TV commercial we created for ‘Our Family Trust’. The company offers a legal document which enables householders to protect the ownership of their property for their descendants. Naturally there were caveats and legal niceties all over the place, so our creative team worked through (and rejected) a host of scenarios based on solicitors, or people making wills, or worried grandparents, or houses being re-possessed. No, they said, let’s be simple and direct. Illustrate the fear of a grandparent for…
  • Norwich Sunblinds – Sky AdSmart

    Tom Vaughan-Mountford
    11 May 2015 | 8:18 am
    We’ve talked about the virtues of Sky AdSmart for a little while now, and our latest production in collaboration with media agency Media Managers was for local client Norwich Sunblinds.We’ve produced radio commercials for Norwich Sunblinds in the past, so it is great to work with the team again, this time for TV. The commercial is set in a customer’s home and we capture the staff discussing options and installing the products which in turn ‘transform’ the rooms throughout the house as the commercial progresses.Livening up the dining room, living room, kitchen, bedroom and bathroom…
  • Frozen TV Commercial Casting Mania

    Tom Vaughan-Mountford
    7 Apr 2015 | 4:37 am
    We put out calls for TV commercial casting on an almost weekly basis, but we thought a new project that needed the next ‘Anna’ or ‘Elsa’ from Frozen would be a good opportunity to use our Facebook page to source some new junior talent with a passion for all things Disney. Casting for a Pan-European TV commercial meant we needed a large reach to fill our 60+ audition spots – so we generated an eye-catching poster and asked our lovely Facebook likers to spread the word on a Friday afternoon. Facebook didn’t let us down with our post reaching just under 30,000 people organically!
  • Little Lamb Nappies – Promotional Videos

    Tom Vaughan-Mountford
    4 Mar 2015 | 6:45 am
    For 2 years now our Operations Director Francesca de Lacey has been going on about her love of reusable nappies, and her despair over the lack of information for parents about the options available. So imagine her delight when JMS was approached by the owner of one of the UK’s biggest reusable brands – Little Lamb Nappies – to create some professional promotional videos. Being herself a user of cloth nappies and the brand, Francesca was the perfect choice to front the productions – a first for a reusable nappy brand – and show, ‘mum-to-mum’, how they work. Covering…
  • The Jockey Club – Radio Campaign

    Tom Vaughan-Mountford
    4 Mar 2015 | 5:03 am
    JMS Group has been working with agency Shakespeare Media, creating a radio campaign for their client The Jockey Club – the largest commercial group in British horse-racing and owner of some of Britain’s most famous racecourses including Aintree, Newmarket, Cheltenham and Epsom Downs. As the commercials would be running on different stations and promoting different events, one of the first tasks was to create a sonic ident to give the commercials a unified sound. Our composer started generating ideas. Although there were a few options in the running a short orchestral hook emerged as…
 
  • add this feed to my.Alltop

    Campaign Planning

  • We Can't Be Who We Were

    John Drake
    24 May 2015 | 6:03 am
    The company’s business had been disrupted on several levels, with no obvious path forward. Was RIM supposed to defend BlackBerry’s keyboard, or jump all-in and become a touch-screen smartphone maker? Was it supposed to challenge Apple at the high end...
  • Olive Garden Family Ad

    John Drake
    22 May 2015 | 8:19 pm
    In casual dining, rarely do advertisers produce stuff without food shots. It's a welcomed shift for Olive Garden on a few levels. Family can pull a few diners too.
  • Meaningfulness

    John Drake
    12 May 2015 | 5:52 am
    “Trust is no longer enough. Meaningfulness is now the key brand driver in our organic world.”– HAVAS As marketers, we finally have some real data to offer CMOs and CEOs: Meaningful brands deliver 100% more KPI outcomes. For every +10%...
  • Netflix In One Third Of Homes

    John Drake
    11 May 2015 | 9:15 am
    I remember when I received my first Netflix DVD in the mail. To now read that Netflix penetration has reached 36 percent of US TV households points to an organization that has done a phenomenal job remaining consistent with what...
  • Influence

    John Drake
    8 May 2015 | 6:07 am
    Often when the subject of influences is brought up, giants are named. The Beatles, the Brandos... But it was refreshing to be reminded of a different type of influence. The type where people can have a notable impact on the...
  • add this feed to my.Alltop

    AdYapper | Blog

  • Lesson Learned Post-Mandel: Demand Transparency for Every Digital Ad

    Elliot Hirsch
    10 May 2015 | 10:20 pm
    Former Mediacom CEO Jon Mandel shined a highbeam on the digital advertising ecosystem last week, with claims of industry-wide fraud, a pervasive system of vendor kickbacks, and an institutionalizing of backend business dealings aimed at putting agencies’ interests ahead their clients’. As the dust settles, one thing remains true: Brands are, and have always have been, within their rights to know how and where every dollar they invest in advertising is spent. BE EMPOWERED TO ASK for transparency and expect your agency to be prepared throughout the engagement to answer the…
  • ROAS Missed in Ad Transparency, Agency/Client Relationship Topics

    Elliot Hirsch
    10 May 2015 | 10:07 pm
    Designing for a real business outcome is the only sustainable goal. It’s been a busy season for the ad world press, and at AdYapper, we’ve waded though a near-daily media focus on transparency, viewability, ad fraud, and now whether brands are effective in briefing or compensating fairly for agency services. For months, the focus has shifted away from where it should be: whether the ad ecosystem is delivering true value in the form of maximized ROAS and, ultimately, revenue for the brands it was built to serve. These headlines of distrust would quickly disappear if the system worked…
  • add this feed to my.Alltop

    Co.Create

  • See Coldplay And The Cast Of "Game Of Thrones" Prep "Game Of Thrones: The Musical" To Promote Red Nose Day

    Dan Solomon
    22 May 2015 | 11:10 am
    Coldplay is coming.The cause behind Red Nose Day is a very worthy one—raising money for children in impoverished places is one of the better things we can do with our money—but raising awareness for a faraway cause is a challenge. There've been a number of different approaches to bringing attention to Red Nose Day, but one of the weirder, funnier ones is the collaboration between Coldplay and the cast of Game Of Thrones.Read Full Story
  • Stella Artois Wants You To Host A Summer Party Like John Legend

    Jeff Beer
    22 May 2015 | 8:30 am
    The brand teams with the Grammy-winning artist and other notable names on an online hosting guide.Ever wish you could host a party like a celebrity? Sure you might not have all the catering, cleaning staff, and buckets of cash to help, but still. What you lack in those areas, you can make up for with enthusiasm, right? Well, just in time for summer, Stella Artois has teamed with Grammy winner John Legend to create "The A-Z Guide to Host Beautifully."Read Full Story
  • Look Closely To See The Critical Moment As VW Tracks A Girl's Life From Infant To Adult

    Louise Jack
    22 May 2015 | 8:24 am
    VW uses 50 hours of home move footage to demonstrate that the clutch moments in our lives are not what we might think.When thinking of the most significant moments on the journey from childhood to becoming an adult, some common milestones often stand out.Read Full Story
  • It Looks Like M.C. Escher And Willy Wonka Designed General Electric's Office In This New Ad

    Jeff Beer
    22 May 2015 | 3:00 am
    New topsy-turvy ad celebrates the company's unconventional problem-solving skills.General Electric is giving the public an entertaining (if completely make-believe) tour of its headquarters to tout the company's unique set of problem-solving skills. Up is down, down is up, perception is warped and the words are in all the wrong order. It's a strange and fun approach to the traditional corporate portrait.Read Full Story
  • How Director Brad Bird Brought Back Our Bright Future For "Tomorrowland"

    Hugh Hart
    22 May 2015 | 3:00 am
    Brad Bird talks about bucking the certain-doom trend and creating "THE MOST AMAZING CITY YOU'VE EVER SEEN."Tomorrowland offers an engaging counterpoint to the Future Will Suck assumptions that have come to dominate sci-fi cinema from Blade Runner to Elysium and Interstellar. Instead, director Brad Bird infuses this PG-rated Disney spectacle with the kind of heart, humor and optimism that made his Oscar-winning animated features The Incredibles and Ratatouille so endearing—and successful.Read Full Story
 
  • add this feed to my.Alltop

    Advertising

  • Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

    Mark Hoelzel
    24 May 2015 | 9:15 am
    Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice. By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices.  New and exclusive data from BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just…
  • BlackBerry CEO: We're going to make money on phones again one day (BBRY)

    Steve Kovach
    24 May 2015 | 9:04 am
    You may have written off BlackBerry's smartphone business, but its CEO John Chen hasn't. BlackBerry's global smartphone market share has dwindled dangerously close to 0%, and the company only sold 1.6 million phones in the last quarter it reported. Compare that to the 61.2 million iPhones Apple sold last quarter. In an interview with Business Insider, Chen said he'll make BlackBerry's smartphone business profitable again. Under Chen, who took over as CEO about 18 months ago, BlackBerry has refocused its business toward enterprise and governments instead of normal consumers. You can still go…
  • American Eagle is making a huge change to win back teens

    Hayley Peterson
    24 May 2015 | 7:06 am
    American Eagle is trying win back teens with a one-size-fits-all clothing brand. The brand, called Don't Ask Why, offers crop tops, loose dresses, high-waisted bottoms, and slouchy sweaters in muted, solid colors.  The one-size-fits-all strategy comes directly from one of the company's newest competitors, Brandy Melville. And the styles offered by both brands are nearly identical, reports Racked. "Brandy’s definitely someone who broke into the American market with this kind of look," American Eagle global brand president Chad Kessler told Racked. "We’re looking around at everybody. You…
  • Spotify is making some huge changes to its app to keep up with people's lives

    Tim Stenovec
    24 May 2015 | 5:52 am
    Spotify is taking a page from the Beats playbook. The Stockholm-based streaming music company introduced a host of new features to its app on Wednesday, including one that delivers a personalized playlist based on a number of factors, including the time of day, your age, gender, and location, as well as what you have — and haven’t — listened to in the past. Spotify says that a team of editors also helps choose the music, and the recommendations will get better over time as you listen more. If that sounds a bit familiar, it’s because using a combination of data and artist curation to…
  • These are the 10 most purchased products in the world (KO, ULVR, PG, NSRGY, PEP)

    Lara O'Reilly
    24 May 2015 | 4:57 am
    Every year, the research company Kantar Worldpanel launches its annual Brand Footprint study, revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world. The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often. Kantar Worldpanel also provides data on the most bought brand in each of the countries it looks at. Some you may never have come across before.10. Tide — owned by P&G. The detergent brand is also known as Alo, Vizir, or…
  • add this feed to my.Alltop

    Thinkwich: Health is Wealth

  • Want A Healthy Mouth? Follow These Tips

    James Jordan
    16 May 2015 | 1:56 am
    You could utilize a teeth whitener to get a brighter grin. Be that as it may, the inconceivable cluster of teeth brightening decisions can confound anybody. Thankfully, this piece has radiant dental consideration data. Brush more oftentimes than two times each day on the off chance that you expend sustenances known not your veneer. In the event that you eat certain sustenances with a high sugar content, you have to invest more energy brushing so you can counteract tooth rot and finish disintegration. Make utilization of dental cleaners to accomplish solid teeth. These little, one-time use…
  • Have You Been Diagnosed With Cancer? These Tips Can Help You Cope

    James Jordan
    15 May 2015 | 9:19 am
    Growth and its treatment can be a terrible affair. Having some information can truly help you when you are encountering growth yourself or helping a friend or family member who is. The exhortation in this article can help make your battle with growth less unpleasant. Intemperate presentation to the sun can prompt disease, and skin growth is a typical type of malignancy. Ensure both your face and your skin from growth by wearing a cap and sunblock cream on sunny days. Did you realize that the produce you purchase at the store could be tainted with chemicals? They are splashed over and over…
  • Advice On How To Recover From Cosmetic Surgery

    James Jordan
    11 Apr 2015 | 11:12 am
    When you dream about cosmetic surgery, it’s easy to imagine yourself looking like your favorite movie star who is also had the procedure you are considering. However, you need to know that not all results are the same, You are about to be provided with plastic surgery advice to help you properly prepare. You should discuss post-surgery antibiotics with your doctor. Typically you need to take antibiotics for a few weeks prior to a surgery to limit any risks of complications, particularly infections. Get another opinion if your doctor does not normally prescribe anitbiotics. You need to…
  • Tips You Should Know If You See A Chiropractor

    James Jordan
    2 Mar 2015 | 5:08 am
    You probably are here because you’re having back problems that are causing you pain. Now is the time to get rid of it, and get professional help. Thankfully, the information below is for anyone that needs help dealing with painful back problems. Continue to read to learn more about chiropractic care. It is wise to visit a chiropractor under various circumstances. If you have pain in your back or neck that is debilitating and ongoing, seeing a chiropractor should be a priority. Also, regular chiropractic visits can assist with alignment problems. You will be amazed at the difference in…
  • Cellulite: We Provide You With The Real Truth

    James Jordan
    7 Feb 2015 | 1:47 am
    Cellulite can destroy your self-esteem. To get rid of this annoying condition for good, you must become knowledgeable about it. Keep reading for advice on getting smoother skin. Drinking more water can help you battle your cellulite. Water is great as a preventative measure, rather than cure. It works because it helps keep your skin healthy and hydrated. Water also helps to rid your body of toxins that may cause cellulite. Try to have at least six to eight glasses a day. Your diet might be one effective way to reduce your cellulite. Eat many vegetables and fruits. These contain alkaline ash…
  • add this feed to my.Alltop

    American Ad Agencies » Blog

  • Retail Marketing: I Don’t Like Talking About This, But I Have To

    jcohen
    20 May 2015 | 11:03 am
    Retail Marketing: A few weeks ago, I witnessed a customer, in a dining room, in urgent distress. Until the paramedics arrived, the scene was chaotic. It could have been the same in your retail store,... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Employees Talking Badly: What Do Yours’ Say About You?

    aadsiteadmin
    17 May 2015 | 4:55 am
    What If This Was Your Employee? This is one of those scratch-your-head, I just can’t believe what I’m hearing stories – one of those stories that really makes you wonder … do I have employees... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Marketing & Advertising: The Single Most Important Step To Wowing Your Customers

    aadsiteadmin
    12 May 2015 | 8:24 am
    To Wow Your Customers, You’ve Got To Be A Storyteller Marketing & Advertising: The most effective way to differentiate your restaurant from the others and to create an impactful impression... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • The Top 50 Advertising Marketing Promotions Won’t Make You Successful

    aadsiteadmin
    8 May 2015 | 3:33 am
    It’s not the top 50 advertising and marketing promotions that are going to make you successful. It’s not the number of likes on your Facebook page either. It’s simply – you.... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Sports Marketing: The Inside Story Of The Return Of The NHL’s Winnipeg Jets

    jcohen
    24 Apr 2015 | 1:12 pm
    It was the summer of 2012. Hockey would return to Winnipeg – but which existing team – the Atlanta Thrashers or the Phoenix Coyotes was pulling out of their respective markets and making the... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
 
  • add this feed to my.Alltop

    JCDecaux OneWorld

  • Coca-Cola custom vending machines win JCDecaux Campaign of the Month

    Gaelle
    18 May 2015 | 5:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. About the Campaign Advertiser: Coca-Cola City: Sydney, Melbourne, Brisbane Format: Street Furniture Innovate concept: dispensing, interactive digital screens Coca-Cola and JCDecaux Innovate Australia teamed up to create an Australia-first campaign, transforming digital touchscreen advertising panels into refrigerated, interactive vending machines. Panels across Sydney, Melbourne and…
  • Iconic Launches call for Iconic Partnerships

    Nathalie
    13 May 2015 | 5:00 am
    Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. Benefiting from its strategic positioning at the centre of the new Tom Bradley International Terminal, Tiffany & Co achieved maximum impact for the launch of its new men’s time piece collection. By owning the 72 feet tall Clock Tower, Tiffany…
  • Global Adspend to Grow in 2015 & 2016

    Mabel
    11 May 2015 | 5:00 am
    The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). There will be a dip in 2015 adspend due to the economic situations in Russia and Ukraine, as well as a slowing down in China’s adspend growth. In retrospect, advertising activity surged in 2014…
  • China’s Tech Power Brands Choose Outdoor

    Mabel
    31 Mar 2015 | 9:00 am
    Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). The technology category currently contributes US$107 billion, or 23% of the Chinese Top 100 Brands’ total value and according to Millward Brown, technology companies have become ‘brand powerhouses’ surpassing financial institutions as the category with the highest brand value. Table: Top 10 Most Valuable Chinese Brands Source: Millward Brown, BrandZ Top 100 Most Valuable Chinese Brands 2015 The power of Outdoor advertising is…
  • Spontini’s Christmas Tram in Italy wins Campaign of the Month!

    Contributors
    18 Mar 2015 | 8:30 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For December 2014, Spontini in Italy was voted the Winner for their experiential & interactive campaign. The campaign Advertiser: Spontini Campaign concept: Experiential, special build, sampling Location: Milan, Italy The famously known Milanese pizzeria Spontini teamed up with IGPDecaux to turn a “1928” vintage tram carriage into a “tram of light”. The tram symbolised the Christmas spirit, bringing magic and joy to the streets of Milan. This Tram of Light…
  • add this feed to my.Alltop

    AdEspresso » Blog

  • 5 Easy Ways to Integrate Facebook and Email Marketing

    Ana Gotter
    21 May 2015 | 12:39 pm
    A lot of marketing experts believe that the same people who are running your Facebook (if not all your social media campaigns) should be the same people running your email marketing campaigns. If nothing else, the two groups working on each should work closely together. The reason for this is that Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other instead of separately. Fortunately, it’s not only beneficial to integrate Facebook and email marketing, but it’s easy to do so, too. This…
  • 6 Killer Strategies to Boost Your Startup’s Growth with Facebook Ads

    Pawel Grabowski
    19 May 2015 | 9:30 am
    Oh I bet you’ll agree: Growing a startup is exciting. You’re building a product that’s going to help people live a more fulfilled life; achieve goals, be more productive, grow a business or accomplish anything else they’ve set themselves to. But it’s tough as h*ll too. Take marketing for example. There are so many channels to help you achieve growth: inbound, search, display, social and more. But unless you have a team of people and decent money behind you, experimenting with all of them can be tricky. Not to mention that achieving a good ROI even harder. Lucky for you, we’re…
  • 4 Strategies To Improve Facebook Ads Relevance Score

    Dan Virgillito
    18 May 2015 | 10:05 am
    Facebook marketers often get caught up in thinking what the target audience thinks about their Facebook ads. Which makes sense…every marketer using these ads wants to improve and optimize what users see in their News Feeds. Looks like Facebook has acknowledged this, which is why we have the Relevance Score. Marketers can use this new feature to test ads before they run a campaign and optimize already running campaigns. The metric is also designed to lower the cost of reaching target audiences when the objective is to get them to perform a specific action. To be concise, the Relevance Score…
  • Facebook Marketing Tips For Insurance Companies

    Dan Virgillito
    13 May 2015 | 12:34 pm
    As an insurance company, you’re no doubt aware that the sales industry has changed dramatically. New technology means that your prospects are no longer calling your office; they’re looking for you on your website and on Facebook. Zig Ziglar says in his book Ziglar on Selling, “The sales professional of the twenty-first century has to be capable of adapting to change and using current technology.” Chances are good that your parent insurance company has a website, but you have tremendous power on Facebook to attract new clients, service existing accounts, and build relationships with…
  • 9 Fast Ways to Improve Your Facebook Landing Page Conversions

    Ana Gotter
    12 May 2015 | 8:17 am
    Want more conversions? That is the idea when we create landing pages to increase conversions after users click on our Facebook Ads. Even if you already have a solid landing page, there’s always room for improvement and for more conversions. Fortunately, there are a few fast and easy-to-implement methods to improve your Facebook landing page conversions quickly and without a lot of fuss. To help you speed up the process and start seeing more conversions, we’ve got 9 fast ways to do just that. 1. Focus On Your Call to Action Your call to action (CTA) is perhaps the most important part of…
  • add this feed to my.Alltop

    speaking in clicks

  • Why Put a Bullet Through Your Sales?

    Mark Laporta
    3 May 2015 | 6:40 pm
    Somewhere toward the end of virtually every new branding project, a subtle shift occurs. The discussion that, until then, had been about lofty things like “branded messaging strategy,” “brand voice and tone” or “brand narrative,” becomes brutally blinkered. Suddenly, everybody’s yammering about best practice and the need to be “short and sweet.” And within 36 hours, the only thing left of those heady theoretical sessions is a shiny logo, a stubby tagline and a list of “benny bullets” you’d better get in the right order…
  • The Marquee of Indecision

    Mark Laporta
    1 Apr 2015 | 5:12 pm
    As petty nobility goes, the Marquee of Indecision is about as petty as it gets. Here’s a routine Web site feature that’s now at least 12 years old—and it still insists on claiming pride of place on sites from Juneau to Honolulu. What, you might ask, is the source of this arrogance? It’s the slavish devotion of the Marquee’s subjects, a realm of lazy marketers who’d rather endure His Lordship’s insufferable posturing, than decide on a unified, branded focal point for their Web presence. The Marquee to the rescue. Why slug it out around a conference table…
  • What is a Creative Concept?

    Mark Laporta
    12 Mar 2015 | 7:35 pm
    Considering how many years the advertising / marketing industry has been cranking out…whatever…you’d think this was a question that would receive a single unwavering answer from all quarters. And if the advertising / marketing industry were more like the sciences you might hope your expectations would be fulfilled. But, for good and ill, what we do is a lot closer to what happens on a cooking show. Ask a question like that and you might as well be asking “What is salad?” It’s not so much that the question is too broad, but that the very idea of…
  • False Efficiency: The Legacy Copy Pick-up Shtick

    Mark Laporta
    23 Feb 2015 | 6:54 pm
    One of the most time-consuming aspects of copywriting, especially on the digital end of the spectrum, is dealing with legacy copy. That’s because digital marketing has been around just long enough to have a graveyard of abominably bad text “practice.” Unfortunately, many of the residents of that graveyard have a nasty habit of popping up when your agency acquires a new client. No, not a client you’d actually want to boast about in an interview. I’m talking about the kind whose Web presence would do better in the acute care ward of the Hospital for Special Surgery…
  • Writing the Big Bold Blah

    Mark Laporta
    31 Jan 2015 | 8:48 am
    No matter what branch of advertising a creative settles into, at various times the call will go out for a “big campaign theme.” Always ready to oblige! For what creative doesn’t relish a real challenge, as opposed, say, to the unending iterative stream of “corrections” they receive from clients who A.) have no idea what they want and B.) have no idea what advertising can and cannot achieve. Trouble is, in most instances, the basic ingredients for baking up that big theme are missing. That is, the creative team is faced with a brand or product line that: • Has…
 
  • add this feed to my.Alltop

    Voice-Over Plaza -- The Blog for the Voiceover Community

  • A buyout fee, questions to ask

    Constantino de Miguel
    21 May 2015 | 8:46 am
    Buy-out fee is the price that a brand pays to use your unique voice in a particular marketing campaign. You become the voice of their product or service and that has a price. You need to be compensated when your voice is associated with a specific brand: for instance if your voice is heard on […]
  • Are you on Google+ yet?

    Constantino de Miguel
    27 Apr 2015 | 10:10 am
    You may be surprised to hear that Google+ is now the second biggest social network in the world. Facebook is still the clear leader (at the moment!) but Google+ is definitely gaining some ground and with over 343 million users you can see why it’s getting some traction. As VO artists I think that most […]
  • Localizing is the name of the game

    Constantino de Miguel
    23 Apr 2015 | 9:06 am
    Translating is no longer an old-fashion craft, but a very profitable industry that measures the output in trillions of words and billions of US dollars. It’s not just about translating, it’s adapting a content (words, numbers, pictures, graphics) to make it appear as native, and that is call localizing. This activity has been considered an external factor […]
  • La compression audio

    Constantino de Miguel
    22 Apr 2015 | 10:09 am
    La compression audio est un moyen pratique et efficace de relever un peu la sauce d’un son. Par contre cet outil est à utiliser avec beaucoup de precaution et avec une extreme moderation, si nous voulons éviter la degradation de l’audio source et bien entendu respecter le travail final en post-prod et mix. Voici les […]
  • Will a voice over actor ever win an Oscar?

    Constantino de Miguel
    9 Mar 2015 | 9:51 am
    Oscars for voice talents are non existant so far, as they get minor parts of a film if they’re lucky. Main roles are likely to go to mainstream actors.
  • add this feed to my.Alltop

    Media Planning Playbook

  • Create Brand Awareness with the Right Media Strategy

    Capitol Media Solutions
    21 May 2015 | 5:00 am
    When they know you, they’re more likely to care about you. That’s how it works with brand awareness: the degree to which your brand is correctly recognized by potential customers. With higher awareness, customers may: Consider your services or products first when they begin to explore their options. Recognize and choose your services / products […] The post Create Brand Awareness with the Right Media Strategy appeared first on Media Planning Playbook.
  • Flight Advertising Takes Media Strategy to New Heights

    Brandy Wilson
    14 May 2015 | 3:37 am
    Marketers are often tasked with making a lot happen with a little bit of money.  Media buyers are often enlisted by marketers to review a company’s business goals. From there we help them develop cost effective solutions to reach them. A common strategy we recommend for seasonal businesses is flight advertising. So What is Flight Advertising and […] The post Flight Advertising Takes Media Strategy to New Heights appeared first on Media Planning Playbook.
  • Media Buying for Luxury Brands

    Brandy Wilson
    7 May 2015 | 8:33 am
    Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a purchase or hire a service provider? As marketers attempting to reach this audience with advertising these are among the important factors to consider […] The post Media Buying for Luxury Brands appeared first on Media Planning Playbook.
  • 8 Social Media Strategies for Influential Political Campaigns

    Capitol Media Solutions
    30 Apr 2015 | 5:00 am
    Whether you’re in a national election or in a municipal runoff, social media for political campaigns can effectively mobilize your audience. However, it takes the right strategy to make the most of your outreach and to avoid common mistakes. Senator John McCain’s campaign pioneered the use of the Internet as a fundraising platform during his […] The post 8 Social Media Strategies for Influential Political Campaigns appeared first on Media Planning Playbook.
  • Mobilegeddon: Will Google’s Mobile-Friendly Update Impact Your Online Ads?

    Capitol Media Solutions
    23 Apr 2015 | 11:41 am
    Mobilegeddon is here. If you have noticed a considerable change in your search engine rankings over the past few days it may have to do with Google’s new Mobile-friendly update. Earlier this week Google made a new Mobile Friendly update to its search ranking algorithm. Google makes changes to its algorithms all the time, around […] The post Mobilegeddon: Will Google’s Mobile-Friendly Update Impact Your Online Ads? appeared first on Media Planning Playbook.
  • add this feed to my.Alltop

    Peter Levitan & Co.

  • Charles Barkley On Social Media

    Peter
    21 May 2015 | 9:23 am
    Charles Barkley On Social Media A quote from Charles Barkley from an episode of the sports TV show Pardon The Interruption… Twitter is… “Where losers go to feel important.” …. So, please FOLLOW! Me: @peterlevitan   The post Charles Barkley On Social Media appeared first on Peter Levitan & Co..
  • Ad Agency People: Get The Hell Out Of Town

    Peter
    17 May 2015 | 11:51 am
    Can Ad Agency People Get The Hell Out Of Town? I’ve been thinking about living and working in a foreign country. I am not alone. It might be a life stage for me (I sold my ad agency a couple of years ago and do not have to live in any specific locale — although [...] The post Ad Agency People: Get The Hell Out Of Town appeared first on Peter Levitan & Co..
  • Advertising Agencies And A New $13.4 Billion Client

    Peter
    11 May 2015 | 9:44 am
    Nothing should warm the soul of advertising agencies like the introduction of a brand new multi-billion dollar category. The newest category (well, new to legal marketing, not eons of inhalation) is the marijuana industry. A recent study from IBISworld states: IBISWorld projects the marijuana industry to generate $13.4 billion in revenue in 2020, up an [...] The post Advertising Agencies And A New $13.4 Billion Client appeared first on Peter Levitan & Co..
  • Advertising Is Not Trusted

    Peter
    24 Apr 2015 | 9:12 am
    A  study by the 4A’s says that you – Mr. Advertising Man and Ms. Marketing Woman (I am excluding me because I am at the 74% level – see below) – are not trusted by the public. I’m shocked. Actually, I am a bit perturbed that the ad and marketing industry couldn’t beat out Congress. These [...] The post Advertising Is Not Trusted appeared first on Peter Levitan & Co..
  • Do Your Advertising Agency Presentations KISS?

    Peter
    21 Apr 2015 | 11:12 am
    Use The Power Of KISS In Your Advertising Agency Presentations Here is an excerpt on KISS – the art and power of simplicity – from my book on ad agency pitching and presentation management. The whole 249-page advice-rich book can be bought at Amazon. Right here. KISS KISS — Keep It Simple Stupid — works. [...] The post Do Your Advertising Agency Presentations KISS? appeared first on Peter Levitan & Co..
 
  • add this feed to my.Alltop

    Uvkrew

  • Menerima Laptop atau komputer? Kerja keras di properti?

    admin
    21 May 2015 | 1:01 am
    Apakah diri Anda yang termasuk saya? Aku terus diinginkan terhadap usaha dan kerja keras di rumah setelah pc saya. Namun keajaiban umumnya adalah bagaimana menuju kesuksesan menyadari dan engkol keluar keuangan. Apakah ada beberapa strategi hasil yang saya diperlukan arah menyadari? Di mana pun aku akan menemukan pilihan saya akan membutuhkan, menuju terdiri bermanfaat do pekerjaan di lingkungan kantor properti? Apa yang bisa do unik berani ke arah membangun efektif di rumah perusahaan, di mana oleh terhadap commence? Apa yang menguntungkan merenungkan. Menyiapkan bermanfaat do pekerjaan di…
  • Dump Desktop – Menerima A Laptop Laptop atau komputer

    admin
    20 May 2015 | 11:20 pm
    Ini digunakan dalam arah bahwa terhadap mendapatkan pegangan dari semua komputasi listrik sendiri diperlukan, sendiri diperlukan desktop. Namun akan pada Anda sendiri kagum dalam arah memahami bahwa saat ini, komputer pribadi laptop tidak hanya sekedar sebagai ampuh namun bahkan ekstra instruktif? Dan dengan banyak perkembangan pengetahuan kita diakui dalam minggu terakhir, notebook pada saat yang sangat terjangkau. Oleh karena itu sebagai diri sendiri penampilan di yang clunker besar mendapatkan semua daerah meja, mengapa tidak hanya mengambil sistem komputer laptop? Semua pemasok besar buat…
  • Bahkan sebelumnya menyebutkan menutup 10 tahun, inovasi dalam sistem komputer teknologi know-how terdiri pernah besar

    admin
    20 May 2015 | 10:08 pm
    Bahkan lebih dari sepuluh tahun terakhir, kemajuan dalam rekayasa laptop terdiri dari sangat besar. Desktop dapat melakukan lebih banyak hari ini daripada setiap saat sebelum, lebih cepat dan dengan meningkatkan nilai biaya. Sedih untuk mengatakan, ini juga biasanya berarti bahwa membeli untuk komputer pribadi dapat menjadi rumit, seperti yang rumit arah pemberitahuan apa dasarnya diri butuhkan dan apa yang justru merupakan lanjut yang indah menuju terdiri dari. Dengan sedikit keberuntungan, posting ini bisa jelas sampai beberapa misteri untuk diri Anda. Untuk mulai dengan semua, memungkinkan…
  • Efektivitas Pc Tidak Up Menuju Scratch?

    admin
    20 May 2015 | 8:55 pm
    Setiap kali mendapatkan laptop atau komputer Anda sendiri harus benar-benar mendapatkan tidak hanya sekedar kualitas tinggi dari bagian dalam aspek, namun selain jenis eksterior yang menghasilkan multimedia komprehensif pengalaman praktis kemungkinan. Peripheral sistem komputer, dibandingkan keyboard menuju Cams internet, merupakan aspek penting dari hal-hal kita lakukan meskipun pada laptop, jika tidak maksimal penting hanya satu, berdasarkan tuntutan dan perilaku kita. Setelah diri dihadapkan dengan keadaan di dalam diri yang terdiri dari arah membuat peripheral keputusan, mempertimbangkan…
  • Kantor Konsultan Pc Bisnis: Komponen Yakinkan Produk dan jasa

    admin
    20 May 2015 | 8:01 pm
    Sebagai perusahaan konsultan komputer pribadi, diri tidak harus berinvestasi jangka waktu yang berguna dan anggaran minimal konsumen Anda ‘troubleshooting rusak yang mengawasi atau komitmen CD-RW. Jika tempat konsultasi laptop Anda dari pekerjaan yang cukup tinggi yang terdiri diri mungkin senior panggung dan personil teknisi-masalah, oleh yourself’re kemungkinan besar sekarang melaksanakan usaha indah mengarahkan beban kerja dalam arah langsung tenaga kerja. Apakah Dengan diri Organisasi Seseorang? Meski begitu, jika diri Anda adalah konsultan laptop lingkungan kantor minimal, di…
  • add this feed to my.Alltop

    Filthy Rich Writer

  • Copywriting Q&A: How to Add Urgency When Things Aren’t Urgent

    Nicki Krawczyk
    18 May 2015 | 5:00 am
    When you’re crafting a call to action for a project, you want people to take that action as soon as possible. But what do you write when your target audience doesn’t have to take that action immediately? Read on… Today’s question comes from Elisa P. who asks, “What kind of a call to action can I write for a multi-day event? ‘Come In Today!’ seems like the wrong thing to write, since they don’t really have to—they have five days!” No marketer (at least, no marketer with a soul) wants to be pushy, right? We’re not here to force our products down people’s throats,…
  • Copywriting Q&A: Copywriting Success Secrets for Introverts

    Nicki Krawczyk
    11 May 2015 | 5:00 am
    Sure, copywriting involves presenting your work to groups and collaborating with individuals or teams regularly—two things that introverts classically avoid. But there are a few key tactics that can actually make copywriting just as perfect for an introvert as for an extrovert. Read on… Today’s question comes from Matt H. who asks, “I consider myself an introvert and I’m worried this might affect my success as a copywriter. Should this be a concern for me?” Allow me to give you a short answer and than an in-depth, listical answer. Can introverts be successful as copywriters?
  • Copywriting Q&A: How Do You Write for Translations?

    Nicki Krawczyk
    4 May 2015 | 5:00 am
    In today’s global economy, there’s a good chance that your copy may not just remain in its language of origin. It won’t be up to you to translate it (thankfully), but it will be up to you to write it so that it can be translated. How? Read on… Today’s question comes from Trish G. who asks, “Is there anything I should know about writing copy that will be translated?” First, I should preface this article by saying that I’m going to be talking mostly in the “translating English to another language” realm, since this is what I’m most familiar with. This will matter for some…
  • Copywriting Q&A: The Creativity Problem

    Nicki Krawczyk
    27 Apr 2015 | 5:00 am
    When people think about the advertising industry, the trait they’re most likely to associate with it is “creativity.” But the truth is that if the success of the ad industry rested on creativity, it would have folded long ago. Find out what’s even more important than creativity: Read on… Today’s question comes from Renee D. who asks, “I’m worried that I’m not creative enough to be a copywriter. Is this something that’s going to get in the way of my career?” So, let me first say that no one thinks they’re creative enough. No one thinks they’re some kind of creative…
  • Copywriting Q&A: Make Your Client’s Product Epic

    Nicki Krawczyk
    20 Apr 2015 | 5:00 am
    In every client’s mind, their own product or service is legendary. But how can you convey that same momentousness to prospective purchasers, so that they just can’t resist buying it? Well, that’s what today’s article is all about. Read on… Today’s question comes from Chris S. who asks, “My new clients are really obsessed with setting their product apart from the competition. (In a good way.) Aside from the USP and conveying the benefit, is there anything I can do to really set it apart?” As you already know, conveying a product’s (or service’s) USP and benefit to consumer…
 
  • add this feed to my.Alltop

    Whitehouse Post » Blog

  • Eight New Pencils in the Kit

    Frank Collective
    22 May 2015 | 11:08 am
    The D&AD awards happened last night, and the Whitehouse team took home 8 pencils! GEICO’s Unskippable, edited by Caleb Hepler, took home both a Graphite in Integrated & Innovative Media and a Yellow Pencil for Digital Marketing/Digital Adverts, while Heineken’s Odyssey (Russell Icke), Powerade’s Nico (Charlie Harvey) and Nike’s The Last Game (Paul La Calandra) all took home Wood Pencils in Film Advertising. Shredded Wheat’s Northern Soul (Mark Burnett) took home a Wood Pencil in Film Advertising Crafts / Casting for Film Advertising,…
  • Neo Noir with a Twist

    Frank Collective
    19 May 2015 | 11:31 am
    Tim Quackenbush posses up with Sam De Jong to tell a tale of two star-crossed lovers for Hudson Mohawke’s Very First Breath. Beautifully shot, choreographed and cut together across misty sunrises, neon neo-noir streets and dark corners—the music video is an aesthetic treat to take in, delivers a sharp twist and leaves you with a slow exhale. The song premiered at BBC Radio 1’s Hottest Record in the World, and HudMo wanted it to open the album; “the album flows through the passage of the day and in my head, I see this song as the very beginning of the record. The sun…
  • My Heart Will Go On

    Frank Collective
    17 May 2015 | 8:51 pm
    Our hearts can go on. Be an organ donor. Share life. Matthew Wood teams with Rodrigo Garcia Saiz at Central Films North and DDB Argentina to warm your heart and maybe moisten your eyes with this gentle reminder to keep hearts beating around the world.
  • Going Commando.

    Frank Collective
    17 May 2015 | 5:31 pm
    For tire technology that’s full-on—even when other things aren’t. Just ask Heidi Black, Erich Joiner at Tool and Publicis. Buckle up and enjoy the ride.  
  • Captain Risky

    Frank Collective
    11 May 2015 | 8:56 pm
    UPDATE: A Bronze AND a Silver Pencil at the #OneShowAwards—Congrats all around! (original posting January 5, 2015) Budgeting in the new year? Whether you’re looking to save on insurance or gently-used rocket parts—we know a guy. Join Mark Burnett, 303Lowe and Good Oil Films on some risky adventures. Let’s kick it and rip it y’all. The Guardian, 1.4, LBB, AdLand, Ads of the World, AdNews, The Stable, Coloribus, Campaign Brief, Campaign Asia and Best Ads on TV are ready to go.
  • add this feed to my.Alltop

    Brogan & Partners Convergence Marketing

  • Weekly Recap - May 18, 2015

    Ellyn
    22 May 2015 | 6:23 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins Cinematic pins allow for brands to target based on interests and enhance their storytelling while still giving users control. INFOGRAPHIC: How Brands on Facebook Can Ensure a Hot Summer…
  • Content marketing: 4 rules to follow

    emily
    20 May 2015 | 6:03 am
    Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread awareness, drive revenue and build your company’s audience. For these goals to be attainable, you must plan ahead, utilize mediums, measure your success and evaluate your performance. 1. Plan ahead One of the first steps to take as you create content is to plan it out. Content calendars are a great way to organize and strategize content. Blogs, tweets, Facebook and…
  • Taylor Swift takes over Twitter with a custom emoji.

    kaitlynn
    18 May 2015 | 8:33 am
    On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a custom emoji that automatically attached to all tweets using #BadBloodMusicVideo. Twitter capitalized on the lyric “band aids don’t fix bullet holes”—creating an emoji of a band aid with a bullet hole.  It kept fans talking about not only the music video, but the star herself. According to the official Twitter blog, Taylor Swift was the most Tweeted-about star from three hours before the…
  • Weekly Recap - May 11, 2015

    Ellyn
    15 May 2015 | 6:20 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Facebook Carousel Format Now Available for Mobile App Ads Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel ads when advertisers let the social network…
  • Weekly Recap - May 4, 2015

    Ellyn
    8 May 2015 | 5:52 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How to Create a Social Media Calendar [Infographic] Defining a social media calendar will not only help you to consistently publish more compelling social posts, but it will also make it easier for your to provide measurable ROI. Visual Listening: Social…
  • add this feed to my.Alltop

    Aerial Advertising Blog

  • 8 Things You May Not Know About The DIRECTV Blimp

    21 May 2015 | 8:30 am
    1. How Long Has The DIRECTV Blimp Been Flying?
  • Blimp Advertising And Social Media | Why It Works

    14 May 2015 | 9:30 am
    Whether we like it or not, social media has become an important part of our global culture, changing the way we communicate with each other. Hashtags, once only used as a categorization tool on Twitter, have now become a cross-media phenomenon taking over Facebook, Instagram, YouTube, Google+, and other social platforms.
  • Sponsor Summer Fun With Beach Banner Towing

    7 May 2015 | 8:30 am
    As the temperatures begin to heat up across the country, people begin getting excited for vacation days spent beachside with family and friends. Consumers of all ages, demographics, and income levels flock to beaches and lakes in markets from coast to coast in hopes of soaking up the sun and getting some much needed rest and relaxation.
  • See What It's Like To Drive A Blimp To Work Every Day (VIDEO)

    30 Apr 2015 | 8:30 am
  • 3 Reasons To Choose Aerial Banner Advertising

    24 Apr 2015 | 8:30 am
    1. It’s Memorable Aerial banner advertising is a prime choice for marketers looking to make a big statement at large outdoor events. Both minor and major brands choose banner advertising over MLB, NFL, NCAA games, as well as, music festivals, spring break destinations, and state fairs.
 
  • add this feed to my.Alltop

    Sunrise Advertising

  • Is Periscope the Next Big Thing for Social Media?

    Kristen
    8 May 2015 | 8:11 am
    Twitter recently launched Periscope, a live-streaming app available to iOS users. The creators of Periscope claim it lets users view the world from someone else’s perspective and have experiences they otherwise wouldn’t, such as taking a trip in a hot air balloon or seeing the front lines of a protest. Users can watch, comment or send hearts by double tapping the video. They can even share a link to the stream on Twitter. The idea of a live-streaming app isn’t new. Meerkat, a competitor of Periscope, took off at the SXSW Interactive conference in March after being launched in February.
  • Let the Festivities Begin, Baseball Fans

    Kristen
    30 Apr 2015 | 11:56 am
    The city of Cincinnati has anxiously awaited this moment for 27 years, the chance to host the 86th MLB All-Star Game on Tuesday, July 14 at Great American Ball Park. Changes and preparations have already started to take place and the countdown has begun. Baseball fans from all over the US will be coming to Cincinnati, Ohio to watch this game. So what better time to show it off, nationally and internationally? The Festivities will kick off on Friday, July 10 with the All-Star FanFest, which will carry on throughout the weekend. Then the city will end the evening with a movie night at the…
  • Twitter Introduces Promoted Video

    Sunrise
    30 Mar 2015 | 10:09 am
    Twitter recently launched their own video software beta to select brands. Now, your first question may be, “isn’t there already video on Twitter?” Or, “isn’t that what they created Vine for?” While Twitter currently allows users to play YouTube and Vine videos in the newsfeed (with a few clicks of the mouse), this software changes the game. Once video cards are launched, users will be able to upload videos in the same way they create Twitter cards. These video cards live in the newsfeed and can be played with a single click. Plus, unlike Vine videos which are kept to 6 seconds,…
  • Do I need to Issue an RFP?

    Sunrise
    27 Mar 2015 | 11:03 am
    (Previous Part 1 – Issuing a marketing RFI, RFP or RFQ to an advertising agency) In order to find the perfect advertising agency, a company will spend a considerable amount of effort gathering all of the pieces of a Request for Proposal (RFP). And, the result will only be as good as the search process. This endeavor involves a business’ time and resources, identification of marketing goals, budgeting, input and buy-in from all departments. Plus subjective things, like openness to change, professional humility, organizational reflection and so on. Issuing an RFP can actually be the…
  • Instagram: The Social Network of 2015 Infographic

    Sunrise
    16 Mar 2015 | 7:21 am
    Instagram is set to be THE social network of 2015 according to IconoSquare’s 2015 Instagram study. Since Instagram was established in 2010, it has transformed into a place where users share their emotions and experiences in real time. But, they’re not just sharing, they’re engaging. In fact, 61% of users like at least one piece of content per day. And, that number is growing. From 2013 to 2014 alone, likes per user grew by 160%. Who is this Instagram user? The user is made up of millennials. And they aren’t just there to engage with friends, like they may be on Facebook, they’re…
  • add this feed to my.Alltop

    SenaTechno

  • Placing Google CSE to Blogger Static Page

    23 May 2015 | 11:43 am
    One widget provided by Google is CSE (Custom Search Engine); a search widget that can be easily use to display the search results from your blog. If you have connected to Google Adsense, then with Google CSE (Custom Search Engine) can be set as the Search Engine Monetization by setting in the menu Make Money.Read more »
  • How To Keep Your Website Secure

    23 May 2015 | 2:59 am
    You may have never considered yourself a target for hackers. In fact, while reading this you may still believe that hackers only attack multinational tech companies and banks to steal money, right? Well, you may not be as safe as you assume.Read more »
  • Sending email from Google Sheets (Google Drive)

    21 May 2015 | 7:54 am
    Google Drive provides many facilities applications that can be used freely, as well as general file storage. One that has been often we use is Google Sheets. You can take advantage of this spreadsheet as a list to send emails automatically. If you already have a Gmail account, then you can directly access Google Drive here.Read more »
  • Getting Traffic with Giving Awards to Another Blog

    19 May 2015 | 5:58 am
    It occurred to me after reading a blog "blogingfunda" written by Mohinder Paul Verma, that it is important to reward the one who gave you the inspiration to write a blog so that you get satisfaction from the results you achieve. I think it can improve web traffic or blog naturally also, of course, with a few tricks which I will explain below.Read more »
  • How to sell your eBook on Amazon

    17 May 2015 | 9:10 pm
    While making an eBook can be one of the most effective ways to earn money from the internet, selling the eBook can be challenging. Making an eBook itself has been challenging. You need to write something that everyone will love and you have to make your book has something to offer, either to be informative or amusing. After making your eBook, now you need to learn how to sell your books online. Amazon is one of the best places to sell your eBook since Amazon has been visited by million people around the world. Selling your book in Amazon will offer a good opportunity for you to get your book…
  • add this feed to my.Alltop

    TellyJuice | Creative Video Production

  • TellyJuice Welcomes New Talented Designer to the Motion Graphics Team

    Emma Baxter
    20 May 2015 | 3:46 am
    We are delighted to welcome Álvaro Matas Ferrer to the TellyJuice team.  Spanish-born Álvaro studied at Madrid University before becoming a web designer.  It didn’t take him long to realise the web part didn’t spark his imagination nearly as much as the design part.  His true passion lies in image making and typography. After further... The post TellyJuice Welcomes New Talented Designer to the Motion Graphics Team appeared first on TellyJuice | Creative Video Production.
  • Another Nomination for our Freesat TV Commercial

    Emma Baxter
    17 Mar 2015 | 5:20 am
    Snailed It! Sheldon the Freesat Snail is up for yet another award. Our 3D slimy hero, animated by Framestore, has been nominated for The Best Video Effects in a Commercial (International) at FICCI’s Best Animated Frames (BAF) Awards. If you haven’t yet seen the tv commercial on air yet, you can see it right here.... The post Another Nomination for our Freesat TV Commercial appeared first on TellyJuice | Creative Video Production.
  • New Advert for The Guardian Jobs Website

    Emma Baxter
    4 Mar 2015 | 7:44 am
    If you haven’t seen The Guardian’s new Jobs website, then take a look, as not only could you find the perfect new career challenge for yourself, but you’ll also see the latest advert made by TellyJuice. Director: David Toomer, Art Director: David Skinner, Motion Graphics: Adam Cutts, Producer: Zoe Papadopoulou The Brief The Guardian asked... The post New Advert for The Guardian Jobs Website appeared first on TellyJuice | Creative Video Production.
  • Best Picture at Academy Awards vs Best Birdman Spoof Video

    Emma Baxter
    25 Feb 2015 | 2:38 am
    Birdman, Alejandro González Iñárritu satire about an ageing movie star trying to reinvent himself as a credible Broadway actor, took best picture and and best director at the 2015 Oscars. Despite relatively meager domestic ticket sales of $37.8 million, Birdman had been the favorite to win best picture, having swept the top prize at banquet after banquet... The post Best Picture at Academy Awards vs Best Birdman Spoof Video appeared first on TellyJuice | Creative Video Production.
  • TellyJuice Creates Commercial for The Guardian’s Changing Media Summit

    Emma Baxter
    9 Feb 2015 | 8:23 am
    Adam Cutts – Motion Designer David Skinner – Creative Director Zoe Papadopoulou – Producer The Guardian’s Changing Media Summit Commercial: The Brief We were briefed by The Guardian to create a dynamic on-line commercial for their Changing Media Summit. The commercial needed to visually reflect and explore the ever-fluid, constantly changing nature of the media... The post TellyJuice Creates Commercial for The Guardian’s Changing Media Summit appeared first on TellyJuice | Creative Video Production.
 
  • add this feed to my.Alltop

    Six Degrees Digital Media.com

  • Top 20 Social Media Tools

    Tricia - Nicole Noland
    22 May 2015 | 10:06 am
    Social media is full of competition where visibility is concerned, and getting your name out there can be a daunting task. Fortunately, there are a variety of tools you can use to boost your influence, follower engagement, and more. Some tools work by helping you plan updates to your social media profiles, freeing up your schedule, while others provide analytics and monitor what your followers are doing when they visit your profile. This guide covers 20 of the most popular social media tools, their prices and how they might benefit you. Buffer This free-to-use and user-friendly app provides…
  • Mobilegeddon

    Tricia - Nicole Noland
    11 May 2015 | 11:47 am
    Mobilegeddon is upon us, folks. That phrase should scare you if your business’ site isn’t mobile friendly. We’ve spoken before about how important a mobile-friendly site is.  70% of mobile searches lead to action on a site within one hour and people like  to be on their phones. That’s what everyone is always complaining about, isn’t it?  That we’re all too busy on our phone to interact with each other? I’ve been known to do mobile searches even when I’m sitting right in front of my computer. Let me tell you- sites that aren’t…
  • 5 Online Meeting Platform Comparisons

    Tricia - Nicole Noland
    7 May 2015 | 10:07 am
    The Internet has become the preferred method of communication for people across the globe, and meetings are no different. The right online meeting platform makes it easy to share ideas, collaborate, brainstorm and more. Luckily, there are plenty of platforms to choose from. Some are best for collaborating and creativity while others are more suitable for simple meetings. This guide covers a few of these platforms. MeetingBurner MeetingBurner is one example of online meeting platform with a free option. At no cost, MeetingBurner will let you have up to 10 guests in your meeting, but you…
  • Preventing a Google Penalty

    Tricia - Nicole Noland
    4 May 2015 | 11:30 am
    Perhaps you’ve been fortunate enough to escape all of the various penalties Google had served up over the years. Maybe because you always play by the rules, maybe because you just don’t do any marketing for your website or maybe just dumb luck. In any event, it’s good to know what you’re dealing with so you don’t have to worry if what you do will go against Google’s rules. Check out this infographic from Neil Patel to make sure you follow all the guidelines and stay in Google’s good graces.   Courtesy of: Quick Sprout The post Preventing a Google…
  • How to change your Facebook web address

    Tricia - Nicole Noland
    28 Apr 2015 | 6:30 pm
    From your admin Click on About Hover over web address on the right click  the edit button and it will show you this Click on Change web address and it will ask you to continue as yourself, click continue Select the page that you want to change, enter the new address, then click Check availability. The post How to change your Facebook web address appeared first on Six Degrees Digital Media.com.
  • add this feed to my.Alltop

    The Creative Ham

  • The Fallingwater House by Frank Lloyd Wright #Wanderlust

    The Creative Ham
    22 May 2015 | 12:48 pm
    This week’s #Wanderlust features the beautiful Fallingwater house in Mill Run, PA. Designed by the legendary architect Frank Lloyd Wright in 1934, Fallingwater stretches over a 30 ft. waterfall, and was one of the the most famous private residences in the world. For those of you craving to get out of the office, tours of Fallingwater are available. source: tim dutton via pinterest “An idea is salvation by imagination” -Frank Lloyd Wright source: theapricity source: wallyg on flickr “I believe in God, only I spell it Nature.” -Frank Lloyd Wright source: © Robert…
  • Advertising Summed Up Perfectly On A Hilarious New Tumblr – Mad Men Integrated

    The Creative Ham
    20 May 2015 | 12:43 pm
    There’s a new tumblr on the block called Man Men Integrated— a collection of hilarious GIFs that show what it would be like if Mad Men took place in today’s digital age of advertising. It’s next-level hilarious. Below, we’ve posted a few of our favorites from the site: source: madmenintegrated source: madmenintegrated source: madmenintegrated source: madmenintegrated source: madmenintegrated source: madmenintegrated source: madmenintegrated The response to the tumblr has been nothing short of incredible and “I just can’t”……
  • Her Murals Transform Cement Trucks #Hamspiration

    The Creative Ham
    18 May 2015 | 12:43 am
    As creatives and advertisers, we’re constantly asking tough questions: Where can art live? What materials are fair game? How do you reach audiences in new and relevant ways? Today’s #Hamspiration features a New York based painter who decided to create the answers to these questions. “Andrea Bergart transforms an everyday cement truck into a rich and complex piece of art,” says director Simon Biswas. Produced & Directed by Simon Biswas Sound Design & Post Mix by Jesse Flower-Ambroch The post Her Murals Transform Cement Trucks #Hamspiration appeared first on…
  • Of Hamburglars and Kings: Is it Time for McDonald’s to Ditch the Fast Food Mascot? (Op Ed)

    Kevin Johnson
    12 May 2015 | 12:58 pm
    source: New York Post/McDonald’s McDonald’s reinvention of the Hamburglar recently made waves throughout the advertising industry (and of course, on Twitter) after the chubby cartoon bandit was reintroduced as a grown man, complete with a hipster haircut and a family. But if the initial reaction is any indicator, McDonald’s attempt at brand revitalization has fallen well short of the mark. Reaction to the Hamburglar’s new look has been mixed, to say the least. While Adweek was quick to find Twitter users who praised the new Hamburglar as a hot hipster, other publications were not…
  • The Straightest Road to Success #Hamspiration

    The Creative Ham
    11 May 2015 | 9:55 am
    Hard work. That’s Gary Vaynerchuk’s modus operandi and this week’s pick for #Hamspiration. Get your ass in gear folks, it’s time to make it a good week. Submit Your Hamspiration! Every Monday, join The Creative Ham for #Hamspiration – a post featuring something creatively daring, motivational, and meaningful. We scour the internet and your submissions to deliver the most inspiring pieces of work out there. The post The Straightest Road to Success #Hamspiration appeared first on The Creative Ham.
Log in