Advertising

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  • Advertising is as powerful as we allow it to be

    Adliterate » Adliterate | Adliterate
    Richard
    26 Apr 2015 | 10:03 am
    Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other words to people that cared little for this power beyond its commercial value. I was reminded of this recently by one of HHCL’s other co-founders, Axel Chaldecott. He was quoting a chap by the name of Bill Hamilton who clearly was part of JWT at some point in the recent past. Bill apparently said that ‘Advertising is as powerful as we allow it to be’. This almost instantly went to the top of my list of favourite and most useful advertising…
  • What You Need to Know About Marketing to the Millennial Parent

    Adweek : Advertising & Branding
    Lydia Dishman
    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts

    Advertising & Marketing News
    Christopher Laird Simmons
    2 Apr 2015 | 10:14 am
    NEWS: Insight Research recently announced a new market study, that projects that telecommunications services revenue worldwide will grow from $2.2 trillion in 2015 to $2.4 trillion in 2019. Insight's newly-released market analysis report, "The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" includes regional and service forecasts, assessment of key growth drivers, analysis of industry trends, network infrastructure and access technologies. The post Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    Adweek : Advertising & Branding
    Michelle Castillo
    27 Apr 2015 | 5:05 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    Adweek : Advertising & Branding
    Katie Richards
    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    Tim Nudd
    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    Kristina Monllos
    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    Katie Richards
    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    Lydia Dishman
    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    Michelle Castillo
    27 Apr 2015 | 5:05 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
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    Adrants

  • The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant

    22 Apr 2015 | 12:23 pm
    When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of an integrated advertising strategy that plays out across multiple media in multiple markets, they turn to an advertising agency. It's no different when a brand decides to enter the affiliate marketing channel. Many merchants entering the affiliate channel believe a workable solution is to delegate all affiliate marketing responsibilities to an in-house affiliate…
 
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    Advertising & Marketing News

  • Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts

    Christopher Laird Simmons
    2 Apr 2015 | 10:14 am
    NEWS: Insight Research recently announced a new market study, that projects that telecommunications services revenue worldwide will grow from $2.2 trillion in 2015 to $2.4 trillion in 2019. Insight's newly-released market analysis report, "The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" includes regional and service forecasts, assessment of key growth drivers, analysis of industry trends, network infrastructure and access technologies. The post Market Research: The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts…
  • eAgile Launches World’s Smallest UHF Inlay for Retail and Healthcare

    Carly Zed Zander
    11 Mar 2015 | 3:22 pm
    PRODUCT LAUNCH: eAgile Inc., a global leader in radio frequency identification (RFID) technologies, recently announced the release of its new UHF EPC compliant MicroWing(TM) inlay. The MicroWing is the size of a paper clip which makes it the smallest RFID inlay available on the market to achieve a greater than 2 meter read range. The post eAgile Launches World’s Smallest UHF Inlay for Retail and Healthcare appeared on Advertising & Marketing News.
  • Quik Pod takes new product to Asian audience, with Xiaomi Yi Action Camera Selfie Stick

    Carly Zed Zander
    9 Mar 2015 | 12:01 pm
    PRODUCT LAUNCH: Quik Pod by Fromm Works, the original patented selfie stick for digital cameras, announces compatibility with the newly announced and highly affordable Xiaomi Yi action camera; designed to give GoPro a "run" for its money. Voted the best selfie stick by the Wall Street Journal and used by tourists and athletes worldwide, Quik Pod(R) confirms that it is working to distribute the original North American designed selfie stick to consumers in China. The post Quik Pod takes new product to Asian audience, with Xiaomi Yi Action Camera Selfie Stick appeared on Advertising &…
  • Market Research: Thintri’s Alerts suggest Emerging Tech like TV White Space Poised to Create Billion-Dollar Markets

    Carly Zed Zander
    9 Mar 2015 | 11:27 am
    NEWS: A series of 2015 market investigations by Thintri, Inc. has revealed significant new opportunities in several emerging technologies like graphene and paper batteries. Thintri's Market Alerts have uncovered three technologies that are projected to undergo dramatic market growth through the decade, moving rapidly from very modest, or even non-existent, markets to billion-dollar levels within the next five to 10 years. The post Market Research: Thintri’s Alerts suggest Emerging Tech like TV White Space Poised to Create Billion-Dollar Markets appeared on Advertising & Marketing…
  • Remo Software launches Remo MORE 2.0, Ready for the Internet of Things

    Carly Zed Zander
    28 Feb 2015 | 12:10 pm
    NEWS: Remo Software, an Open Interconnect Consortium Member and developer of multi-platform apps, recently announced that Remo MORE version 2.0 will be showcased at Mobile World Congress (MWC) March 2-5, 2015, in Barcelona. Remo MORE 2.0 comprises of features that empower a family member to be in-charge and function as the “Administrator”; providing full control over all the smart devices at home in order to monitor, control, boost and locate. The post Remo Software launches Remo MORE 2.0, Ready for the Internet of Things appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:04 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:04 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
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    Adweek : Television

  • ESPN Sues Verizon Over FiOS' New Custom TV bundle

    27 Apr 2015 | 12:06 pm
    ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service. The sports network behemoth filed suit Monday in New York Supreme Court, alleging breach of contract and seeking damages related to FiOS' new Custom TV package, while claiming it seeks to stop Verizon from "unfairly depriving" it of "the benefits of its bargain." "ESPN is at the forefront of embracing innovative ways to deliver high-quality content and value to consumers on multiple platforms, but that must be done in compliance with our…
  • Why Showtime’s Happyish Defiled the Keebler Elves

    27 Apr 2015 | 11:35 am
    For close to five decades, the Keebler Elves have been a genial, wholesome presence in Keebler advertising as they sang the praises of the brand's cookies and crackers. But Sunday's premiere of the new Showtime comedy Happyish quickly changed the Elves' slogan from "Uncommonly Good" to "uncommonly disturbing." In a hallucination by the show's disillusioned ad exec Thom Payne (Steve Coogan), the animated Ernie Keebler, stunned to be fired as Keebler's pitchman after 46 years, drops f-bombs and starts shooting his fellow elves, including Fast Eddie,…
  • Is Hulu Ready to Take on Netflix and Amazon?

    26 Apr 2015 | 7:04 pm
    When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at least we have an escape pod, but we don't want to equip this escape pod so well that everyone would prefer it to being on the ship with us," Forrester analyst James McQuivey put it. While Hulu attracts 30 million monthly uniques and 6 million consumers signed on for subscription service Hulu Plus, the company has been surpassed in buzz, breakout content and critical acclaim by competitors including Netflix, Amazon…
  • The Future May Belong to Web and Mobile Video, but TV Will Survive

    26 Apr 2015 | 6:58 pm
    Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has ruled our lives and lifestyles, our news and entertainment, our politics and (through advertising) our economics since network broadcasting began in 1949. And now its sovereignty is over. Randall Rothenberg Illustration: Alex Fine "Linear TV has been on an amazing 50-year run, [but] Internet TV is starting to grow," Netflix CEO Reed Hastings said earlier this…
  • Check Out These Photos From the 2015 FX Upfront

    24 Apr 2015 | 12:10 pm
    Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century Fox network corralled its talent for a night of bowling with assorted ad buyers and media. In fact, other than a few words thanking people for attending, executives let the chatter and alcohol flow. Instead of learning about upcoming series, attendees got to experience life just like the stars of the shows they watch: Cuba Gooding Jr. wrangles the last plate from the buffet just like the rest of us. Louis C.K. has to wait in line for…
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    Adweek : Technology

  • Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal

    28 Apr 2015 | 5:59 am
    A prominent piece of Facebook real estate is dedicated today to helping hundreds of thousands who've been displaced, wounded or otherwise affected by Nepal's 7.8-magnitude earthquake. Users will find a "Donate Now" button atop their news feeds, similar to the social networking giant's option to help contribute to ebola containment and treatment efforts in November 2014. However, unlike that effort, which sparked some complaints of Facebook putting the onus of donations on users, the social network is now specifying that it will match $2 million in contributions. Clicking…
  • Mobile Ads Now Recommend Videos Based on What News You're Reading

    28 Apr 2015 | 5:00 am
    Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video ad Target is the first advertiser to test a new type of mobile video ad—dubbed Kapsule—from ad company Kargo. As readers on websites like Extra TV and Hollywood Reporter scroll down the screen, a sponsored video player slides out of the right side of the page to recommend related…
  • How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

    27 Apr 2015 | 4:59 pm
    It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with the potential now to reach millions and the popularity on social media of video stars like Michelle Phan, more than 150 brands have teamed with an array of talent on Google-owned YouTube and a handful of networks to produce entertaining and engaging ads. "Creators on YouTube are increasingly crossing over into mainstream pop culture," said Jamie Byrne, YouTube's director of content commercialization. "Most…
  • Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

    27 Apr 2015 | 4:42 pm
    Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich, where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game. "I love Yahoo's legacy in music, so I'm very excited about the Ultimate DJ," Mayer said today, just ahead of Yahoo's 2015 NewFronts presentation at Lincoln Center. "We're trying to find the world's best DJ." On the way, Yahoo…
  • Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

    27 Apr 2015 | 3:49 pm
    Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like smartphone-toting, swipe-happy millennials now—even business news aficionados. "It's like Tinder for video," said Bloomberg Digital chief digital officer and editor Joshua Topolsky, describing the company's new offering—Responsive.TV. "You do…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:05 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
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    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:04 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:05 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

    28 Apr 2015 | 5:31 am
    Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and out-of-home. The fist bump is being employed most notably within Coke's iconic white ribbon on a red background—it will even be on the packaging, and on merchandise including T-shirts and iPhone cases. (This…
  • Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

    28 Apr 2015 | 4:00 am
    Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to Guy Hayward, global CEO of kbs+, and Ed Brojerdi, CEO of kbs+ in New York. "I felt like [joining kbs+] was the natural next step in my career," Hohman told Adweek. "To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the…
  • 24 Hours in Advertising: Tuesday, April 28, 2015

    27 Apr 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its own set of emojis, complete with some famous award trophies, thanks to the Swedish ad agency Dogwash. (Adweek) Pinterest helps brands out with promoted pins Two new programs from Pinterest aim to make it easier for ad-tech companies and the brands they work with to run promoted pins on the platform. (Adweek) Kids talk about their parents for Minute Maid A new campaign from Minute Maid asked kids…
  • What You Need to Know About Marketing to the Millennial Parent

    27 Apr 2015 | 8:45 pm
    Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older millennials—the 25 to 34 year-olds—are now firmly in adulthood. And they're starting to have children of their own. In fact, it's estimated that 40 percent of older millennials are already parents and they account for 80 percent of the 4 million annual U.S. births.  This generation of parents born after 1980 is different from its predecessors in many fundamental ways. Savvy marketers see this as a unique opportunity to capture an…
  • This Branding Agency Embraces Absurd Concepts to Get That Viral Video

    27 Apr 2015 | 5:04 pm
    Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to film. To make the job even more challenging, digital video agency Shareability sat 13 rescue dogs and a cat around a table and recorded them as they enjoyed a "civilized" dinner catered by client Freshpet. Surprisingly, the cast behaved themselves—even with a feline in their midst—and the effort resulted in a festive Christmas-themed video that has been viewed upward…
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    AdWeek: AdFreak

  • As Dove Debates Beauty, Ram Celebrates Women for Being Strong to the Core

    27 Apr 2015 | 1:15 pm
    "Have you ever thought, 'I could never do that?'" That's the question posted by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage. The ad, called "Courage Is Already Inside," answers its question by assuring viewers they have plenty left in the tank to "break a stereotype—and throw it into a whole 'nother gear." This empowering message is fueled by compelling, gritty visuals from director Jaci Judelson. Thematically, the commercial…
  • Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers

    27 Apr 2015 | 11:21 am
    Not everyone thinks having a so-called beach body means being a svelte, bikini-clad model. Now, British people are creatively reminding one advertiser of that. U.K. fitness brand Protein World has been running billboards in the London Underground featuring a skinny woman in a revealing swimsuit, alongside the incendiary tagline, "Are you beach body ready?" Summer is around the corner - Lets get beach body ready!!pic.twitter.com/COD2NQlo9o — Protein World (@ProteinWorld) April 14, 2015 Unsurprisingly, a number of people have taken exception to the implied standard for beauty,…
  • Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads

    27 Apr 2015 | 10:36 am
    Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA phenotyping to generate physical likenesses of the litterers, who then end up on outdoor ads telling people not to litter. (DNA phenotyping is the process of predicting a person's physical appearance based on their DNA alone.) The legalities of labeling people as litterers this way must be awfully complicated, and it's not entirely clear how close the images might be to the real people. But the…
  • McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

    27 Apr 2015 | 9:44 am
    McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in closeup photography, then with simple drawings of the products. This summer, the brand, working with TBWA Paris, is evolving the campaign by adding emojis to the images. (Emojis are now a requirement of every ad campaign everywhere, by the way.) The product drawings are now made up, pointillist style, of tiny emojis—reflecting the emotion stirred by the products. For example: The Big…
  • Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes

    27 Apr 2015 | 8:57 am
    There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world.  To celebrate White Day in South Korea (another romantic holiday a month after Valentine's Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man's affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a…
 
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    AdPulp

  • Does It Work? Focuses on Digital Marketing Effectiveness and Much More

    Dan Goldgeier
    21 Apr 2015 | 10:02 am
    When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […] The post Does It Work? Focuses on Digital Marketing Effectiveness and Much More appeared first on AdPulp.
  • Americans Taken For A Ride By Chrysler And W+K

    David Burn
    14 Apr 2015 | 8:37 am
    The Kings and Queens of America are the ones who reach out and take what’s there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you’re man or woman enough to drive […] The post Americans Taken For A Ride By Chrysler And W+K appeared first on AdPulp.
  • 3 Way Video Conference

    Marcus Anderson
    3 Apr 2015 | 7:25 am
    Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […] The post 3 Way Video Conference appeared first on AdPulp.
  • Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

    David Burn
    31 Mar 2015 | 1:51 pm
    Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […] The post Bee Gees and Sugar Hill Gang Remind You To Fly Southwest appeared first on AdPulp.
  • Seducing Strangers Reveals Some Of Advertising’s Open Secrets

    Dan Goldgeier
    30 Mar 2015 | 9:09 am
    I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […] The post Seducing Strangers Reveals Some Of Advertising’s Open Secrets appeared first on AdPulp.
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    Search Engine Journal

  • 25 Entrepreneurs on Work Ethic and Passion by @albertcostill

    Albert Costill
    28 Apr 2015 | 6:11 am
    Being an entrepreneur has it’s fair share of highs and lows. Here are uplifting quotes from 25 entrepreneurs on work ethic and passion.The post 25 Entrepreneurs on Work Ethic and Passion by @albertcostill appeared first on Search Engine Journal.
  • How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit Speaker Andrew Girdwood by @wonderwall7

    Kelsey Jones
    28 Apr 2015 | 5:17 am
    I was so intrigued with SEJ Summit London speaker Andrew Girdwood’s title of Media Innovations Director at DigitasLBi, that I wanted to ask him more about innovation and integrated marketing. He is also speaking about this topic at our London marketing conference. SEJ Summit London is now mere weeks away, on May 12th. We still have a few FREE tickets available for our inaugural London marketing event, held at the awesome new Ham Yard Hotel. The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing…
  • Wikidata Meets the Google Knowledge Graph by @https://twitter.com/noamshapiro

    Noam Shapiro
    28 Apr 2015 | 4:35 am
    What do the thought leaders at Wikidata think about the recent Freebase-to-Wikidata transition? What does it mean for the Google Knowledge Graph? Learn more:The post Wikidata Meets the Google Knowledge Graph by @https://twitter.com/noamshapiro appeared first on Search Engine Journal.
  • Top Winners and Losers of Google’s Mobile Friendly Update by @mattsouthern

    Matt Southern
    27 Apr 2015 | 8:30 pm
    Since Google’s mobile friendly update last Tuesday clear winners and losers are starting to emerge, according to data from Searchmetrics. The SEO software company reports: “We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already.” The data is based on a Searchmetrics data point called Mobile SEO Visibility, which measures the differences between Mobile and Desktop performance based on identical search volume calculations.
  • 3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by @ChappyMargot

    Margot da Cunha
    27 Apr 2015 | 7:27 am
    SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.The post 3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by @ChappyMargot appeared first on Search Engine Journal.
 
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    Ads of the World™

  • Music Has No Enemies: Willie

    ivan
    27 Apr 2015 | 11:05 am
    Advertising Agency: LatinWorks, Austin, USA Creative Directors: Sergio Alcocer, José Hernández, Rodrigo Rothschild Art Directors: Victor Rojas, José Hernández Copywriter: Javier Peraza Director: Carlos Lopez Estrada / CINCO Published: April 2015
  • Music Has No Enemies: Jack

    ivan
    27 Apr 2015 | 11:05 am
    Advertising Agency: LatinWorks, Austin, USA Creative Directors: Sergio Alcocer, José Hernández, Rodrigo Rothschild Art Directors: Victor Rojas, José Hernández Copywriters: Domingo Palma, Nick Garza Director: Carlos Lopez Estrada / CINCO Published: April 2015
  • HBO Nordic / Game of Thrones: The Countdown, 6

    ivan
    27 Apr 2015 | 10:22 am
    Advertising Agency: SELIGEMIG, Copenhagen, Denmark Creative Director: Simon Engstrøm Creatives: Olivia Muus, Daniel Norit-Bodilsen Illustrator: Theis Jakobsen Published: April 2015
  • HBO Nordic / Game of Thrones: The Countdown, 5

    ivan
    27 Apr 2015 | 10:22 am
    Advertising Agency: SELIGEMIG, Copenhagen, Denmark Creative Director: Simon Engstrøm Creatives: Olivia Muus, Daniel Norit-Bodilsen Illustrator: Theis Jakobsen Published: April 2015
  • HBO Nordic / Game of Thrones: The Countdown, 4

    ivan
    27 Apr 2015 | 10:22 am
    Advertising Agency: SELIGEMIG, Copenhagen, Denmark Creative Director: Simon Engstrøm Creatives: Olivia Muus, Daniel Norit-Bodilsen Illustrator: Theis Jakobsen Published: April 2015
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    adverlicious

  • BDO “We Need…” 300×600

    James A. Gardner
    12 Apr 2015 | 10:52 am
    Tags: 300x600, accounting, All others, B-to-B, BDO, professional services, tax Hey! We've got ads that are similar to this one: BDO “Know BDO” 300×600 BDO “Know BDO” 300×600 SNR Denton “See All Sides” 300×600 Deloitte “Who’s In Your Corner?” 300×600 USA Today “America Gets Us” 300×600
  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
  • Google Android “Be Together” 300×600

    James A. Gardner
    20 Mar 2015 | 6:22 pm
    Tags: 300x600, Google, Google Android, Technology Hey! We've got ads that are similar to this one: Google TV “Joining The Party” 300×600 Motorola Xoom “Everything The Tablet Should Be” 300×600 Google Chrome “You’ll Be Surprised” 300×600 Google Chrome “Do More With Apps” 300×600 Google Chromebook Pixel “For Seeing Clearly” 300×600
  • Hugo Boss “New Arrivals” 300×600

    James A. Gardner
    19 Mar 2015 | 5:10 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, Hugo Boss, luxury Hey! We've got ads that are similar to this one: Harry Winston “Harry Winston” 300×600 Dolce & Gabbana “The New Season Must Have” 300×600 Bergdorf Goodman “Naeem Khan” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Porsche Cayenne S E-Hybrid “Feels Electric” 300×250

    James A. Gardner
    19 Mar 2015 | 5:07 pm
    Tags: 300x250, Automobile, environment, Porsche, Porsche Cayenne, SUVs Hey! We've got ads that are similar to this one: Porsche Cayenne “Out Of Any Car’s League” 300×250 Porsche Cayenne “We Asked Our Engineers” 300×250 Toyota Highlander Hybrid “Fast and Green” 300×250 (Canada) Porsche Cayenne “The Moment” 300×250 (Canada) Buick Enclave “More Breathing Room” 300×250
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    Advertising to Baby Boomers

  • Barbara Strauch: 1951-2015

    17 Apr 2015 | 1:29 pm
    Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies… In 2010, Ms. Strauch published “The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind,” which concluded that certain cognitive functions peak fairly late, when people are in their 60s. Sad news. I was thoroughly impressed with The Secret Life of the Grown-up Brain and blogged it a bunch of times. Follow the links below for more info – along with an NPR interview with Ms. Strauch: 03 January 20102010: The Year of The Baby Boomer BrainNot that the last few years haven’t had…
  • Chasing the grey yen

    9 Apr 2015 | 1:39 pm
    The Economist has a good piece about marketing to the 50+: Chasing the grey yenJapanese firms have wisdom to hand down about selling to the elderlyApr 11th 2015 | TOKYO… Some companies, such as Wacoal, have created separate brands and marketing campaigns for their new products designed for older consumers, so as to avoid damaging the “young” image of their main brand. However, Florian Kohlbacher, co-editor of “The Silver Market Phenomenon”, a marketing handbook, argues that it is often better, instead of creating separate products just for the old, to design ones that bridge the…
  • Folks Catching Up

    19 Mar 2015 | 3:33 pm
    It’s not a race.  If it is, I’ve been slogging around the track for 12 years.  Slogging and blogging. I didn’t think it would take this long for folks to catch up: Marketing to Millennials and Baby Boomersby Mark Thomas, Michigan State University ExtensionMichigan State University Extension educators and the MSU Product Center assist aspiring and existing entrepreneurs to develop targeted and focused business marketing plans. Hmm. Teaching advertising to baby boomers in colleges and universities… 01 July 2005Book News: Advertising to Baby Boomers selected by AEFThe…
  • Boomers & Millennials & Everyone Else & Advertising

    26 Feb 2015 | 11:57 am
    Jim Gilmartin, a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost: Want To Connect With Baby Boomers? Be Authentic…It’s widely known in marketing circles that most people over 50 think marketers misrepresent them in ads. Yet, few marketers seem influenced by this or know what to do about it. However, the remedy is simple: Be authentic in representing aging… Excellent advice. I might tweak it just a tad. From my book Advertising to Baby Boomers © 2005/2007: … If using models for Baby Boomers in ads, it might be a good idea to shave off a few years.
  • Ameriprise Demolishes Picket Fence

    6 Feb 2015 | 4:32 pm
    I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005)Ameriprise's campaign slinks around and takes the low road — invoking 'The Sixties' for no reason other than to unctuously 'brand' their service. Ameriprise vs. Fidelity Financial Redux  (2006)The 1960s were about cultural change and political activism. But in Ameriprise's new commercials, the era's touchstones are evoked in the name of money, money, money. Dennis Hopper for Ameriprise  (2007) Advertising Has Removed Music's Soul (2009)Ameriprise: Psychedelic…
 
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    adland.tv - all the adnews not fit to print

  • Samsung "eMotion project" (2015) 3:18 (Italy)

    kidsleepy
    27 Apr 2015 | 8:44 am
    It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change. This film highlights the way in which we can use Virtual Reality for good, as opposed to just some wank at a tech conference. Now if only they can make it cost effective to put the technology in all children's hospitals....
  • McDonald's Paris makes pictograms

    kidsleepy
    27 Apr 2015 | 8:35 am
    McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..
  • VW Leasing "Cat Video" (20150 1:00 (Germany)

    kidsleepy
    27 Apr 2015 | 8:24 am
    You don't have to be a cat to get on the internet. You don't have own a VW to ride one. You also don't apparently need any sort of concept that ties Cats and VW's together beyond, Cats! VW's! Internet! Internet songs! By the way, you should listen watch the video with the sound turned off. I'm thankfully immune, because when the Cat, I'm a Kitty Cat came out like eight years ago I had already developed a strong enough constitution to withstand it. But for those who haven't heard the song, hearing it once is like seeing the video in The Ring. Once is all it takes before you want to go all Van…
  • If "grow up Harriet" becomes a meme, blame Protein World

    Dabitch
    24 Apr 2015 | 1:25 pm
    Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn't help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign. Today, Protein World encountered a twitter-kvetcher named Harriet who voiced her disapproval of Protein World's current underground campaign by asking a direct question as a response to the billboards question: Hey @ProteinWorld, am…
  • Matilda the Musical - When I Grow Up - (2015) :30 (USA)

    ArtisansPR
    23 Apr 2015 | 2:36 pm
    The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”
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    Adliterate » Adliterate | Adliterate

  • Advertising is as powerful as we allow it to be

    Richard
    26 Apr 2015 | 10:03 am
    Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other words to people that cared little for this power beyond its commercial value. I was reminded of this recently by one of HHCL’s other co-founders, Axel Chaldecott. He was quoting a chap by the name of Bill Hamilton who clearly was part of JWT at some point in the recent past. Bill apparently said that ‘Advertising is as powerful as we allow it to be’. This almost instantly went to the top of my list of favourite and most useful advertising…
  • Motherhood is not a job

    Richard
    27 Mar 2015 | 3:38 am
    Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one thing motherhood is not is a job. That’s the conclusion that I have come to following the work that we have done with Mumsnet to prepare for Mumstock 2015, the only conference dedicated to marketing to mums. Indeed it is the belief that motherhood is a job that I now believe is one of the critical reasons that much marketing to mums is so poor. We obsess so much about the functional roles that mothers play in the lives of their families – the chef,…
  • Put an end to guano marketing

    Richard
    14 Feb 2015 | 10:47 am
    Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful even. And once it starts to irritate you it seems to appear everywhere and all the time. Like the way that kids using the word ‘like’ as a form of punctuation in otherwise perfectly ordinary sentences. Or the way older people use the word ‘literally’ literally all the time. And it gets so bad that you end up wanting to smash the perpetrator around the head with a cricket bat every time they use that word. Well I feel this way about the…
  • There is no such thing as a bad client

    Richard
    23 Nov 2014 | 2:11 am
    There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our industry and the frontiers of our discipline would never be pushed forward. Clients are our patrons not just our paymasters. Of course, not all clients are the same when it comes to asking for and commissioning the most innovative, creative and effective work from their…
  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
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    Adverblog

  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    Tim
    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
 
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    The Denver Egotist RSS Feed

  • Long Live Pets

    The Denver Egotist
    27 Apr 2015 | 12:55 pm
    National We're always suckers for commercials about dogs. Via
  • Cabela's 'Disconnect Day' Anthem – Via Carbondales' Tyler Stableford

    The Denver Egotist
    27 Apr 2015 | 9:03 am
    Local In a world where technology has become all-consuming, Cabela’s has launched an initiative challenging viewers to unplug from their devices for a day, and to connect more deeply with friends and family in the outdoors. They call it 'Disconnect Day.' Tyler Stableford directed two spots for the effort that premiered at the Academy of Country Music Awards last Sunday night. Go to mydisconnectday.com to join me to take your pledge.
  • Google Helps You Explore Loch Ness for the Monster

    The Denver Egotist
    27 Apr 2015 | 8:57 am
    National People have been searching for the Loch Ness monster for centuries. Now you can explore for yourself in Google Maps: http://goo.gl/lsyh2C.
  • Keeping Gun Violence Victims Alive #Unforgotten

    The Denver Egotist
    24 Apr 2015 | 12:57 pm
    National
  • TEDxRiNo Image Video – Via Denver's Futuristic Films et al

    The Denver Egotist
    24 Apr 2015 | 12:51 pm
    Local TEDxRiNo rolled out it’s inaugural event in the River North District on April 13th with “ReImagine” as its headline theme. Aiming to inspire, the TEDx team tapped Futuristic Films to produce a short film that would capture the heart and thrust of the fast-changing neighborhood. Written, directed and edited by Richie Kendall, the film was shot and cut over the course of two months at various studios, eateries and co-working spaces in the area. In the true spirit of RiNo, the project became a wholly collaborative effort narrated by Nathaniel Rateliff, scored by Dynamite Laser Beam,…
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    Clever Ideas, Great Ads

  • Drone Inventory Control - "Eyesee"

    20 Apr 2015 | 4:45 pm
    Film Eyesee: une innovation d’usage de Drone Made in FranceCreative Credits:Client:HARDIS GROUPBrand: EyeseeResp client: Stephane Cadenet & Hélène LeclercqAgency: HAVAS WW ParisDirector: SupraludeAssistant Director: Christophe ChaupradeDirectors of Photography: Supralude & Christophe ChaupradeEditing, Color Grading, Visual Effects: SupraludeMusic & sound design: Near Deaf EsperienceCopywriter: Pascal FernandezAgency Prod: Laurence Kerriou
  • Arla Skyr 'The Messenger' Advert

    20 Apr 2015 | 4:24 pm
    Dougal Wilson’s latest film tells the story of one of Iceland's young heroes, who runs far and wide to deliver messages from his town's single telephone. Fuelled by Arla's Skyr yogurt, no message is too difficult or too distant to deliver for young Orri, whether it concern logistics, love affairs or dry cleaning.Like many Icelandic stories, Orri Sigurdsson's is one of extraordinary strength. No-one knows the secret behind this small island's greatness, but we do know they've been eating skyr for over a thousand years. Shot on location in windy, sub zero Iceland.Creative Credits:Ad Agency:…
  • Reebok: Be Ventilated Featuring Kendrick Lamar

    6 Apr 2015 | 3:24 pm
    For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when "fitting in" means following someone else’s lead, Reebok is encouraging us to move in your own direction. Claim your distinction. Be bold.Inspired by Kendrick Lamar’s definitive and powerful lyricism, the spot brings a collaboration that invites viewers to do your thing… a little differently.
  • Swordplay Meets Foreplay In Sexy New Ad For Wilkinson Sword

    5 Apr 2015 | 3:25 pm
    Featuring a love story with a little bit of foreplay and a lot action, Wilkinson Sword presents a new cinematic film: Swordplay.Back in 1772 Wilkinson Sword manufactured swords for the British Army, and this craftsmanship and precision is now applied across all their razors. This rich heritage is played up in this film in a playful sword duel, acting as a metaphor for what Wilkinson Sword razors do: ‘free your skin’.Creative Credits:Agency: JWT New YorkExecutive Creative Director: Sarah BarclayCreative Director: Billy FarautCopywriter: Ludo MarroccoCopywriter: Derek ShevelChief Creative…
  • Schick, Skintimate and Pitch Perfect 2 Present “Ready, Shave, Shine”

    5 Apr 2015 | 3:06 pm
    Schick, Skintimate and Pitch Perfect 2 bring you “Ready, Shave, Shine” performed by the a cappella group, The Basic Pitches! Watch as they effortlessly shave, trim and dance their way through our 3-step leg care regimen.Credits:Advertising Agency: JWT, New YorkExecutive Creative Director: Sarah BarclayCreative Directors: Matt Zavala & Suyin SleemanCopywriters: Erin Copithorne & Kate CarterHead of Production: Lisa SettenExecutive Producer: Jason WayDirector of Music: Paul GrecoMusic Producer: Matt NelsonDirector: Adam ShankmanProduction Company: Independent MediaEditing House:…
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    pixelpasta

  • Regenesis Ad

    10 Apr 2015 | 3:14 pm
    Regenesis Ad for Athena Cosmeticsphotography by Caesar Limamodel: Marilia Morenomake up: Monica Alvarezhair: Manuel Benevides
  • Mobile Studio app

    7 Mar 2015 | 12:36 pm
    Caesar Lima AppKeep up with the latest studio news and updates with our new Mobile Studio app.iPhone https://appsto.re/us/1V55Q.iAndroid https://play.google.com/store/apps/details?id=net.manageapps.app_40674
  • Showcase Magazine

    1 Mar 2015 | 9:28 pm
    Showcase Magazine by Caesar Limahttp://tinyurl.com/lrvgz23
  • Puffybrain

    21 Feb 2015 | 4:53 pm
    Unique lifestyle and street photography more images at puffybrain.com
  • Volkswagen Mexico: Selfie

    21 Feb 2015 | 4:48 pm
    Volkswagen Mexico: SelfieDon't selfie and drive.Advertising Agency: DDB Mexico City, MexicoChief Creative Directors: Hernan Ibarra, Walter AreggerCreative Director / Copywriter: Raul PinedaArt Director: Antonio CueProduction Company: Estudio baseProducer: Ezequiel SchnabelPost-producer: Juan Pulido
 
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    Between 10 and 5

  • The Virtually Abandoned Ruins of La Güera Photographed by Angus MacKinnon

    Jessica Hunkin
    28 Apr 2015 | 5:30 am
      A few items hanging on a clothesline and makeshift swings are some of the only signs of habitation in Angus MacKinnon’s photographs of La Güera – a small, virtually abandoned ruin that lies about 3 kilometers inside the Western-Sahara border and about 7 kilometers from the Mauritanian city of Nouadhibou.   Last year Angus travelled by road for six months, making his way through nineteen West African and European countries as a photographer on the Invisible Borders residency project. La Güera is one of four digital series he came back with, capturing the remnants of…
  • Featured: Jake Singer | Paradoxical Constructs

    Layla Leiman
    28 Apr 2015 | 4:00 am
      Jake Singer‘s work responds to urban landscapes and the often paradoxical experiences of living and negotiating these spaces. His sculptures most often comprise concrete and steel – building construction materials – which are reconfigured to reveal unexpected idiosyncrasies and contradictions; the monumental in a constant balancing act with decay. In addition to his sculptures, Jake also takes photographs of cities and urban spaces. The two fields compliment one another conceptually as well as formally, as Jake explains that the photos, which take into…
  • #MakeItHappen | Alphabet Zoo

    Between 10and5
    28 Apr 2015 | 3:00 am
      For the past few weeks we’ve been spending time with local creatives who #MakeItHappen, using our Lumia devices to snap a series of behind the scenes photographs showing exactly how they do what they do. To kick things off we tagged along with The Thursdays’ Gareth Pearson and Michael Tymbios ahead of April’s First Thursdays. More recently we documented visual artist Unathi Mkonto as he set up the exhibition for Volume 2 of his ongoing illustration series, Boys of South Africa.   This weekend we visited Alphabet Zoo’s Isaac Zavale and Minenkulu Ngoyi during day 1 of…
  • A TVC Plunges into Subzero Temperatures to Demonstrate Sprite’s Tag-Line “Refreshing Like That”

    Mosa Mahlaba
    28 Apr 2015 | 1:54 am
    Click here to view the embedded video.   To pose the question “How far are you willing to go for the ultimate refreshment?” for a television commercial for Sprite, Darling’s Chloe Coetsee and Ogilvy went as far as Lake Alta in Queensland, New Zealand.   Using a visual language reminiscent of Myth Busters, the team of creatives demonstrated Sprite’s tag-line “Refreshing Like That” by having Laz jump into an icy cold pool of water. While on location they also shot a fun package of short inserts for the internet that will run parallel to this spot – keep an…
  • Ana, Patrick and Nicolas | Bongani Vincent Shares The Making-Of His Award-Wining Short Film

    Layla Leiman
    28 Apr 2015 | 1:00 am
    Click here to view the embedded video.   Ana, Patrick and Nicolas, which won Best Student Short at the recent SAFTAs, tells the story of a polyamorous relationship that is traumatically interrupted. It’s a portrait of youth, young-love, and friendship. The short film’s writer and director, Bongani Vincent, shared the process of conceptualising and writing the script, casting the characters and bringing the story to life with us:   When I started writing the film, I wanted to explore how a polyamorous relationship could work and how and why anyone would choose this…
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    Angus Whines

  • Paper

    Kirsty
    20 Apr 2015 | 9:11 pm
    By god I want this desk. Via Swiss Miss
  • Germs

    Kirsty
    20 Mar 2015 | 8:45 pm
    How sweet. Via Colossal
  • Butterick

    Kirsty
    11 Mar 2015 | 4:12 pm
    Oh, hey. Via BB-Blog
  • Heart

    Kirsty
    17 Jan 2015 | 10:32 pm
    Kellogg's, take note.Via Stan.
  • Simplicity

    Kirsty
    11 Dec 2014 | 6:11 pm
    Love this illustrator. Via It's Nice That
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    Advertising Age - Complete Feed

  • Western Union Taps Jimmy Kimmel for Mother's Day Push

    28 Apr 2015 | 4:00 am
    Western Union is tapping Jimmy Kimmel to create content about its money-transferring service for a Mother's Day push. The paid skit, set to be featured in tonight's episode of ABC's "Jimmy Kimmel Live," is meant to show how easy it is to send money to mom with Western Union's mobile app and fast, convenient service.Mother's Day is a major occasion for the financial brand as people send cash to their moms from around the world."We're focusing on sending the gift of cash to mom," said Laston Charriez, senior VP-marketing for the Americas at Western Union."'Jimmy Kimmel Live' serves the purpose…
  • Bill Gates' Corbis Acquires Plaid to Bolster Product Placement in Social Media

    28 Apr 2015 | 4:00 am
    Corbis, the stock photo and digital content company owned by Bill Gates, has acquired L.A.-based social influencer shop Plaid Social in its latest move to expand product placement and media buying services to social platforms."Content licensing is a tough business, so Corbis over the past seven years has actively pivoted toward the future where content becomes a marketing vehicle," said Corbis CEO Gary Shenk. "We're becoming a native advertising company."Corbis will integrate the five-year-old shop into Branded Entertainment Network, a service the company started last May for advertisers and…
  • Refinery29 Fetches $50 Million Investment from WPP and Scripps

    27 Apr 2015 | 9:00 pm
    Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP's investment arm, WPP Ventures, and Scripps Networks Interactive.The 10-year-old fashion and style site -- which has seen enormous audience growth in the last year -- has now raised $80 million from investors. Its last investment round came in October 2013, when it got $20 million.Refinery29 executives declined to discuss the company's valuation. Continue reading at AdAge.com
  • Mike Bloomberg Appeals to Advertisers at His Company's NewFronts Pitch

    27 Apr 2015 | 3:02 pm
    Bloomberg Media's first NewFronts presentation wrapped up on Monday afternoon with a brief speech from the company's founder, former New York City Mayor Michael Bloomberg, who covered a variety of topics in a handful of minutes."We'd be honored to have your business," he told the many advertisers and ad buyers in the room.He made a joke at the expense of adland. "It's a little early for drinks," he said in the minutes before the presentation adjourned for cocktails. Then he corrected himself: "Not in the 'Mad Men' community." (People laughed.) Continue reading at AdAge.com
  • Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer

    27 Apr 2015 | 3:02 pm
    Yahoo is throwing the kitchen sink at NewFronts advertisers looking to spend more money on digital video but unsure if that money will buy them the same number of eyeballs they would have received on TV.At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo's global news anchor Katie Couric.A Yahoo…
 
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    Advertising Age - Latest News

  • YouTube Is Making Movies With AwesomenessTV, Original Series With Four of Its Stars

    28 Apr 2015 | 6:00 am
    YouTube is entering the movie business.The Google-owned online video service has signed a deal with DreamWorks Animation's online video network AwesomenessTV to roll out several feature films over the next two years that will premiere globally on YouTube before hitting other distribution outlets that will potentially include movie theaters. YouTube expects to release the first of these films this fall."We work with amazing creators to make great short form content on YouTube every day," Awesomeness TV CEO Brian Robbins said in a statement. "We think the platform is really ready for long form,…
  • Western Union Taps Jimmy Kimmel for Mother's Day Push

    28 Apr 2015 | 4:00 am
    Western Union is tapping Jimmy Kimmel to create content about its money-transferring service for a Mother's Day push. The paid skit, set to be featured in tonight's episode of ABC's "Jimmy Kimmel Live," is meant to show how easy it is to send money to mom with Western Union's mobile app and fast, convenient service.Mother's Day is a major occasion for the financial brand as people send cash to their moms from around the world."We're focusing on sending the gift of cash to mom," said Laston Charriez, senior VP-marketing for the Americas at Western Union."'Jimmy Kimmel Live' serves the purpose…
  • Bill Gates' Corbis Acquires Plaid to Bolster Product Placement in Social Media

    28 Apr 2015 | 4:00 am
    Corbis, the stock photo and digital content company owned by Bill Gates, has acquired L.A.-based social influencer shop Plaid Social in its latest move to expand product placement and media buying services to social platforms."Content licensing is a tough business, so Corbis over the past seven years has actively pivoted toward the future where content becomes a marketing vehicle," said Corbis CEO Gary Shenk. "We're becoming a native advertising company."Corbis will integrate the five-year-old shop into Branded Entertainment Network, a service the company started last May for advertisers and…
  • Dell Debuts 'Future Ready' Campaign Aimed at Enterprise Market

    28 Apr 2015 | 4:00 am
    In an effort to promote its technology solutions for the enterprise space, Dell is kicking off a new b-to-b campaign called "Future Ready," created by Y&R New York and VML New York.The multi-million dollar campaign debuts Wednesday during the PGA World Golf Championships with a 30-second TV spot called "Beat Again," which shows how technology helps a little girl in need of a heart transplant receive a new organ from a donor."For companies to grow and thrive in the future, they need to take advantage of new opportunities for innovation," said Liz Matthews, exec director-global brand at Dell.
  • Refinery29 Fetches $50 Million Investment from WPP and Scripps

    27 Apr 2015 | 9:00 pm
    Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP's investment arm, WPP Ventures, and Scripps Networks Interactive.The 10-year-old fashion and style site -- which has seen enormous audience growth in the last year -- has now raised $80 million from investors. Its last investment round came in October 2013, when it got $20 million.People familiar with the company now value it at roughly $300 million. Continue reading at AdAge.com
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    Advertising Age - Agency News

  • Tesco Splits With Kroger on Dunnhumby to Form New Marketing Shop

    27 Apr 2015 | 2:27 pm
    Kroger Co. has acquired the balance of its 50-50 DunnhumbyUSA marketing partnership with Tesco, forming a new unit that will continue to handle data and promotion programs for the biggest supermarket retailer in the U.S. and its suppliers.And if you thought that old name of Dunnhumby a mashup of names of the firm's founders was unusual, try the unit's new one -- 84.51.The new unit will employ more than 500 of DunnhumbyUSA's 700-plus U.S. employees. The remainder of Dunnhumby's U.S. business will drop the "USA" and continue to work in offices in Cincinnati, Boston, Chicago, New York and…
  • M&A Activity Jumps 14% in First Quarter

    27 Apr 2015 | 1:00 pm
    Mergers and acquisitions activity in the marketing sector rose 14% in the first quarter of 2015, with 280 deals worth a collective $8.4 billion taking place during the first three months of the year, according to corporate finance advisers Ciesco.The figures indicate that the fast pace of deal-making last year which was up 24% over 2013 -- is on track to continue this year.WPP and Dentsu were the most-active marketing communications companies, with five deals each, but these established players were matched by newcomer Keda Group, a Chinese conglomerate that has historically focused on…
  • Always Viral Ad 'Like a Girl' Cleans Up at Webby Awards

    27 Apr 2015 | 6:00 am
    The Always viral ad "Like a Girl" has swept the board at this year's Webby Awards, with Leo Burnett Toronto scooping up 11 awards for the campaign as well as the Webbys' Agency of the Year honor."Like a Girl" picked up wins including Best Use of Video (Social), Short Form Branded Entertainment (Online Film & Video), Viral Marketing (Interactive Advertising & Media) and Online Commercials (Interactive Advertising & Media).The winners were announced this morning by the International Academy of Digital Arts & Sciences. Continue reading at AdAge.com
  • ANA Forum Shows Advertisers, Agencies Far Apart on U.S. Rebates

    27 Apr 2015 | 4:35 am
    Advertisers and agencies may be talking more about media rebates in the U.S. thanks to the recent controversy, but they're sometimes far apart on the basic issues of whether they exist at all or how to monitor them. That much was clear from a "Transparency Town Hall" on Sunday at an Association of National Advertisers conference in Phoenix."There's a lot of denial going on," said Ana Jernestaal, assistant VP-finance for L'Oreal USA, which is reviewing its $2.3 billion U.S. media buying account. "We know [rebates] exist, but we're sitting across the table from advertising agencies that are…
  • State of the Agency Market: What You Need to Know

    26 Apr 2015 | 11:00 am
    Ad-agency employment has reached its highest level since 2001, agency stocks this month scored all-time highs and U.S. ad spending this year is finally in position to pass its prerecession peak. It's a good time to be in the agency game -- at least if you're connected to digital.U.S. agency revenue rose 5.4% to a record $43.6 billion in 2014. Growth was driven by digital work, which captured nearly 40% of U.S. agency revenue in 2014.Revenue and growth rates are based on Ad Age Datacenter's bottoms-up analysis of more than 1,000 agencies, agency networks and agency companies included in Agency…
 
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    Advertising Age - Digital

  • Brands Celebrate Cross-Device Choice Beyond Facebook, Google

    28 Apr 2015 | 6:00 am
    Marketers know that consumers shift devices throughout the day, engaging with their brands by visiting a website, watching a video, downloading an app, making a purchase, or completing any other measurable conversion event. To reach these consumers wherever they are to drive brand interactions, marketers have long relied on deterministic, or login-based, approaches to reach consumers across devices.But that approach is changing as a new method makes inroadsand allows marketers greater flexibility.Deterministic has long been associated with the large social networks and Internet properties.
  • YouTube Is Making Movies With AwesomenessTV, Original Series With Four of Its Stars

    28 Apr 2015 | 6:00 am
    YouTube is entering the movie business.The Google-owned online video service has signed a deal with DreamWorks Animation's online video network AwesomenessTV to roll out several feature films over the next two years that will premiere globally on YouTube before hitting other distribution outlets that will potentially include movie theaters. YouTube expects to release the first of these films this fall."We work with amazing creators to make great short form content on YouTube every day," Awesomeness TV CEO Brian Robbins said in a statement. "We think the platform is really ready for long form,…
  • Refinery29 Fetches $50 Million Investment from WPP and Scripps

    27 Apr 2015 | 9:00 pm
    Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP's investment arm, WPP Ventures, and Scripps Networks Interactive.The 10-year-old fashion and style site -- which has seen enormous audience growth in the last year -- has now raised $80 million from investors. Its last investment round came in October 2013, when it got $20 million.People familiar with the company now value it at roughly $300 million. Continue reading at AdAge.com
  • Yahoo Aims for Millennials With 18 New Shows, Says CEO Marissa Mayer

    27 Apr 2015 | 3:02 pm
    Yahoo is throwing the kitchen sink at NewFronts advertisers looking to spend more money on digital video but unsure if that money will buy them the same number of eyeballs they would have received on TV.At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo's global news anchor Katie Couric.A Yahoo…
  • The New York Times Is Creating a Virtual-Reality Campaign for an Advertiser

    27 Apr 2015 | 11:42 am
    The New York Times' native-ad department, T Brand Studio, is creating a virtual reality campaign for an advertising client, a Times executive told Ad Age.The executive, Sebastian Tomich, who heads up the T Brand Studio, declined to name the advertiser. But expect the campaign to roll out in the next four months, he said."It's a big thing for us," he said. "The content itself is, without a doubt, the most immersive we've done." Continue reading at AdAge.com
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    Advertising Age - Global News

  • M&A Activity Jumps 14% in First Quarter

    27 Apr 2015 | 1:00 pm
    Mergers and acquisitions activity in the marketing sector rose 14% in the first quarter of 2015, with 280 deals worth a collective $8.4 billion taking place during the first three months of the year, according to corporate finance advisers Ciesco.The figures indicate that the fast pace of deal-making last year which was up 24% over 2013 -- is on track to continue this year.WPP and Dentsu were the most-active marketing communications companies, with five deals each, but these established players were matched by newcomer Keda Group, a Chinese conglomerate that has historically focused on…
  • Four Marketing Takeaways from Shanghai's Auto Show

    27 Apr 2015 | 4:00 am
    In China, Jiangling Motors' Landwind X7 will sell for about a third the price of the Evoque from Jaguar Land Rover. Jaguar chief designer Ian Callum already pointed out the similarities between the two cars on Twitter at another Chinese auto show last year.But there's apparently nothing Jaguar Land Rover can do about it."I really regret that all of a sudden, copy-and-paste is coming up again," Jaguar Land Rover CEO Ralf Speth said at the auto show, according to Automotive News. "There are no laws, there's nothing to protect us, so we have to take it as it is." Continue reading at AdAge.com
  • Second IPG Agency Is Ensnared in Brazil Corruption Scandal

    24 Apr 2015 | 6:00 am
    A second Interpublic Group of Cos. agency, FCB Brasil, has been implicated in Brazil's ongoing corruption investigation, a week after a former executive at Lowe & Partners' Brazilian agency, Borghi/Lowe, was detained by police regarding payoffs to a corrupt politician.FCB Brasil admitted authorizing a payment via a third party to a shell company called LSI, owned by former congressman Andre Vargas, who is under arrest, reported Meio & Mensagem, Ad Age's editorial partner in Brazil.Until the news broke about the IPG agencies, the ad industry didn't appear to be involved in Operation Car Wash,…
  • Mobile Measurement Flaws Mean TV Leaves Money on the Table, WPP Chief Says

    23 Apr 2015 | 5:09 am
    WPP CEO Sorrell said Thursday morning that TV measurement on new platforms is lagging consumer habits, meaning media companies aren't getting credit for mobile and other views."This is an issue that Nielsen is trying to wrestle with in the U.S.," Mr. Sorrell said, speaking during an analysts' call to discuss WPP's first-quarter results. "There is considerable discontent among traditional media owners about the scope of measurement and pricing is affected by the inability of traditional measurement to capture all of the data. There are deficiences in the system, hence our investment in…
  • Why Burger King Gave These Funny Sleep Masks To Korean Commuters

    22 Apr 2015 | 6:00 pm
    South Korea is one of the most sleep-deprived countries out there. And Seoul is known for epic work commutes. So people doze during their morning subway ride the problem is how to wake up in time for their stop.Burger King, which has 202 restaurants in Korea, just ran a small, targeted campaign in Seoul with a quirky answer to that dilemma.The campaign from Cheil Worldwide offered sleep masks to commuters at five major stations in Seoul. Written across them was a message asking other commuters to wake them up at their particular stop. There were two coupons for free coffee inside the masks,…
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    Advertising Age - Hispanic Marketing

  • Huggies Focuses Squarely on Value With Longer-Lasting Diaper

    22 Apr 2015 | 8:30 am
    Kimberly-Clark Corp.'s Huggies has lost U.S. diaper market share steadily throughout this decade's slow economic recovery. Now, having concluded that economic improvements aside, value consciousness is here to stay, K-C is fighting back with a new focus on how long its diapers last for the money.A re-launch of Huggies Snug & Dry, the brand's biggest and least-expensive line, now touts "12 Hour Protection" and improved absorbency. While many parents will change diapers much sooner, the new claim is meant to drive home the value parents get for their money, said Giusy Buonfantino, president of…
  • Coming Soon: Pepsi 'Limon' With Real Lime Juice

    22 Apr 2015 | 7:00 am
    Pepsi will soon launch a new cola made with real sugar and lime juice that is aimed squarely at Hispanics. The line extension, called Pepsi Limon, will hit stores beginning May 18 in Chicago, California, Arizona, New Mexico and Texas.If it sounds familiar, that's because PepsiCo has tried similar products in the past around the world. A few years ago in the U.S., the marketer sold Pepsi Lime and Diet Pepsi Lime, but those versions have since been discontinued, according to a spokeswoman. Pepsi Twist is still available in Latin America. Diet Coke sells a lime version that includes citric…
  • Ten U.S. Hispanic Shops Win Prizes at Wave Festival in Rio

    17 Apr 2015 | 3:45 am
    Ten U.S. Hispanic agencies won 24 trophies at the Wave Festival for Latin America this week in Rio de Janeiro. One particularly popular ad was Grupo Gallegos' TV spot "Brave" for the California Milk Processor Board, which won four Film and Film Craft awards, including the only gold for a U.S. Hispanic shop.Independent agency Grupo Gallegos, who conceived the long-running Spanish "Toma Leche" tagline, teamed up with its milk client's other agency, "Got Milk" creator Goodbye, Silverstein & Partners, on a campaign to address the entire California market, both Hispanic and non-Hispanic. Grupo…
  • Toyota's 'Mas Que Un Auto' Is More Than Your Average Campaign

    7 Apr 2015 | 4:00 am
    How much do you love your car? In the Hispanic community, there's a tendency for automobile owners to value their wheels so much they see them as members of the family -- an insight that's led to arguably one of Toyota's most personal marketing moves to date.Last fall, to celebrate its tenth year as the most-loved auto brand among the Hispanic community, the brand launched the "Ms Que un Auto" (or "More Than a Car") campaign, created by its Hispanic agency Conill. The heart of the effort was not a TV spot or print ad but a small, symbolic badge that Toyota owners could place on their cars…
  • Tipping Point: The Majority Will Become the Minority by 2044

    6 Apr 2015 | 4:00 am
    The Census Bureau a decade ago projected a tipping point would come in 2050, when the majority would become the minority and non-Hispanic whites would no longer account for more than 50% of U.S. inhabitants. That forecast resonated so much that a multicultural shop launching at the time named itself Project 2050.But just 10 years later, the Census Bureau has revised its forecast: The tipping point will occur much sooner, in 2044 (or maybe even 2043). And it will keep tilting. By 2050, the U.S. population will be 47% white, 28% Hispanic, 13% black and 8% Asian-American. By 2060, close to one…
 
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    Advertising Age - Rance Crain

  • If DirectTV's Ads Were Too Silly to Believe, Then Why Run Them?

    22 Apr 2015 | 3:00 am
    Here's what I don't get: Why did DirecTV think that Rob Lowe's claims for the TV satellite delivery service wouldn't be taken seriously because his alter egos such as "Painfully Awkward" and "Peaked in High School" Rob Lowe were pathetic buffoons?And if DirecTV really thought that nobody would believe Rob Lowe's claims, why did the company bother to make them?Mr. Lowe's assertions that DirecTV was "the undisputed leader in sports" and is "No. 1 in customer satisfaction" were challenged by rival TV provider Comcast, which asked the National Advertising Division of the Council of Better…
  • Marketers Sluggish When Policing Financial Shenanigans

    7 Apr 2015 | 10:00 am
    It's incredible how lethargic marketers are when it comes to policing the financial shenanigans of their agencies and the media.Maybe they don't want to call attention to blatant digital fraud and media kickbacks to their agencies because it would call into question their entire advertising budget and strategy.Marketers are putting more and more money into digital ads when they know how much of their money ends up in phony clicks on nonexistent websites. They chalk up such irresponsible spending to "incremental waste" much the way they view off-target ad placements. And marketers often don't…
  • To Battle Isis' Message, We'll Need Slickly Produced Content That's Just as Compelling

    24 Mar 2015 | 4:00 am
    Continue reading at AdAge.com
  • For Industry Vet, Past Was Great, but Future's More Exciting

    2 Mar 2015 | 10:00 am
    Howie Cohen, who celebrates 50 years in the ad biz this month, isn't one of those guys who laments the good old days. Things are not only cheaper and faster now, he believes, but advertisers can reach consumers in new and smart ways.Howie, who alongside art director Bob Pasqualina at Doyle Dane Bernbach, created the great line "Try it, you'll like it" for Alka-Seltzer, and later, "I can't believe I ate the whole thing," points out that, thanks to technology, "we can do everything faster. If it took six weeks to create and produce an ad in 1965, we can do it in six days, maybe even six hours…
  • Leaf-Blower Manufacturers Need to Suck It Up

    9 Feb 2015 | 7:00 am
    I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up…
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    Advertising Age - Guest Columnists

  • The RadioShack Name: Worthless or Worthwhile?

    17 Apr 2015 | 4:00 am
    After months of speculation, the bid for RadioShack by Soohyung Kim's hedge fund Standard General was officially approved in bankruptcy court, saving the ailing electronics retailer from imminent liquidation. While RadioShack's road to bankruptcy has been long and well documented (the company was last profitable in 2011), Mr. Kim sees promise where others did not.Through Standard General, Mr. Kim has taken over approximately 1,700 of RadioShack's 4,000 stores. Mr. Kim believes that aspects of RadioShack's legacy business can thrive even today, and he seeks to position RadioShack as a…
  • As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply

    15 Apr 2015 | 7:00 am
    Why do so many outside of the tech and media space see programmatic buying as something to fear?Programmatic technology allows for enhanced efficiency in media buying through automated ad exchanges that instantly serve hyper-targeted ads. While traditional behavioral advertising uses some of the same principles, programmatic buying is more sophisticated and operates on a real-time basis rather than just historical behavior. Drawing on vast amounts of data and analytics -- aka "big data" -- it relies on cookies and other tracking technologies to create profiles based on technical, network and…
  • Debunked: Five Excuses for Dismissing Do Not Track

    10 Apr 2015 | 3:45 am
    Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that's come in the form of Do Not Track.Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It's actually the excuses for why Do Not Track won't work…
  • How Marketers Can Make Sure They Get the Rebates They're Owed

    1 Apr 2015 | 8:30 am
    Providing cash for rebates and volume bonuses to companies that place media for marketers is nothing new.Advertising agencies and media buyers have received rebates (sometimes called Agency Volume Bonuses or "AVB's) from media outlets, e.g., television networks, print publications, etc., based upon the volume of media buys for decades.The controversy is over who is entitled to receive those rebates and AVB's -- the agency or the marketer? Continue reading at AdAge.com
  • How to Answer the Age-Old Question 'Will My Ad Work?'

    1 Apr 2015 | 3:45 am
    "Will my ad work?" is the question that every ad man has obsessed about for over a hundred years."Will my ad be seen at all?" is a question you hear more often today, followed by "Will I still pay for it otherwise?" and "What will my ad run next to?"It's a progress paradox: As advertising becomes more complex, we're asking more basic questions. They do, for sure, make great headlines: "The Viewability Crisis" is one. We wonder whether exposure to at least 50% of an ad for at least one second constitutes viewing. Should we double the standard to two seconds? Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Hillary Clinton's Campaign Logo: Love It or Hate It?

    13 Apr 2015 | 11:00 am
    Continue reading at AdAge.com
  • The Super PAC Big Data Election: Ready for Hillary Was Just the Beginning

    13 Apr 2015 | 7:45 am
    If 2012 was the year of the data-fueled presidential campaign, 2016 will be the year of the data-driven Super PAC. Ready for Hillary, Hillary Clinton's shadow campaign PAC, is a prime example. In 2014 alone, the group spent more than a quarter of a million dollars on data and data-related services, and that doesn't include the millions that went towards direct mail and online ad buys informed by that information. Signs point to the right reinforcing its own data and analytics armaments, too.Ms. Clinton announced her expected presidential campaign Sunday with a tweet. The campaign stands to…
  • We Must Pass Abigael's Law -- Before Election 2016 Makes Someone Cry

    13 Apr 2015 | 3:45 am
    Continue reading at AdAge.com
  • For Politicians, Custom Data Is Key to Reaching Ethnic Voters

    6 Apr 2015 | 4:00 am
    U.S. Census data shows the eligible voting population will shift dramatically between 2012 and 2016. In several states, the proportions of eligible white voters will drop as the numbers of Hispanic, Asian and African-American voters will continue growing. According to a Washington Post evaluation of the data, those states include Arizona, where the number of non-Hispanic whites will fall to 64% in 2016 from 68% in 2012 and the number of Hispanics will grow to 23% from 20%. In Nevada, non-Hispanic whites will fall to 60% from 65% and Hispanics will increase from 16% to 19%. African-Americans…
  • Celebrate Passover and/or Easter With the First Official Ad From Ted Cruz

    3 Apr 2015 | 11:00 am
    America's Jews and Christians are undoubtedly looking forward to one thing as they celebrate Passover and Easter this weekend: the first TV ads of the 2016 presidential race!Thankfully, Republican Senator Ted Cruz of Texas -- the first candidate to officially throw his hat in the ring -- has answered their prayers. According to Politico:The Texas senator is purchasing a small amount of airtime on television affiliates in the early states of Iowa, South Carolina, New Hampshire, and Nevada on Easter Sunday, according to ad tracking sources. At least some of the advertising will air during a…
 
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    Advertising Age - DigitalNext

  • To Engage Audiences with Storytelling, Don't Just Think Like a Pop Star

    27 Apr 2015 | 7:00 am
    "Cause the players gonna play, play, playAnd the haters gonna hate, hate, hateBaby I'm just gonna shake, shake, shake, shake it off" Continue reading at AdAge.com
  • It's Not a Video Revolution -- It's a TV Evolution

    24 Apr 2015 | 11:01 am
    The more ways in which people can engage with TV content, the more time and attention they pay to it. Networks have kept pace with technological changes, extending programming across digital formats to let viewers watch wherever, however and whenever they want. And, increasingly, they're choosing to do that on smartphones and tablets. All the stats on time-shifting and streaming point to a significant consumption surge.Throughout the advertising community, though, people are mistaking the device athleticism and increased streaming for a revolution. Even the lead story in AdAge earlier last…
  • How to Find Digital Rock Stars Just About Anywhere

    24 Apr 2015 | 7:45 am
    If you ask any digital marketer today what's keeping her up at night, chances are she'll tell you it's talent -- finding the bright, smart people who can make it happen. Of course, some of them are easy to find. We meet them at award shows, see them working on major accounts, or notice them leading efforts at top brands. The problem? Those people aren't easy to hire.What most people don't realize, however, is that great digital talent is often hiding in plain sight. She's that intern/screenwriter you have chasing down image rights. He's that store clerk who keeps an awesome fashion blog. Or…
  • It's Time for CMOs to Take Charge of Big Data

    21 Apr 2015 | 7:00 am
    Big Data is still more of a Big Mystery in most marketing departments. Part of the problem is that too many executives think they need to wrap their arms around all analytics and come up with a comprehensive big data strategy. They either want one that's equated to a series of data-driven tactics or to the building of a complex infrastructure. They also want a plan large enough to encompass the vast swaths of ever-increasing information.Big data is now native to marketing. Data tools have finally matured enough to become useful, practical and available to CMOs and customer strategy…
  • Message to Marketers: Mobile Chat Is the Next Killer App

    10 Apr 2015 | 7:00 am
    At the recent F8 conference, Facebook announced that its Messenger app has 600 million users, growing 50% last year, faster than its main app. This number doesn't even consider the other similar apps, like Facebook-owned WhatsApp, WeChat, Viber and many others that collectively have three billion accounts.Messaging apps are clearly the killer apps on mobile, but U.S. brands and retailers have not yet made themselves available via mobile chat. When you think about all the situations in which you have to call an airline, hotel, restaurant, insurance company, etc., the fact that you can't…
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    Advertising Age - Video

  • The Real 'Mad Men' Diaries: Was There Really That Much Sex in the Office?

    6 Apr 2015 | 8:30 am
    The horniest executives of the Mad Men days seemed to work at Y&R.So recalls former Ogilvy copywriter Jane Maas in the return of our award-winning Real 'Mad Men' Diaries video series. The shop was "a hotbed of sex in that era," she said, surrounded by about six hotels, which "made nooners easy."The Y&R title might be disputed by Jerry Della Femina, whose shop was notorious for an agency-wide sex contest inaugurated in 1967, recounted in his memoir "From Those Wonderful Folks Who Gave You Pearl Harbor." Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • Final Deadline Extension for 2015 Small Agency Awards Announced

    21 Apr 2015 | 8:25 am
    Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 29.Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ. And here are the rules.)Entry is open to agencies in three size categories: Continue reading at AdAge.com
  • Marketers: Stop Asking Consumers 'Why?'

    15 Apr 2015 | 4:00 am
    What's up with all the wingtips? In the past few months, I've noticed an increasing emergence of young men wearing wingtip shoes. They're sporting tan wingtips, gray, and even blue suede wingtips.Remember when wingtips were the most conservative men's shoe you could buy, usually in black or cordovan, finishing off a gray or blue suit? Even in the opening credits of the 1960s sitcom, "My Three Sons," wingtips represented the character of middle-aged dad Steve Douglas, played by Fred MacMurray.Now the wingtip might be the hippest shoe going. Continue reading at AdAge.com
  • Four Areas Agencies Need to Embrace to Stay Relevant

    31 Mar 2015 | 4:00 am
    I'm en route home to Philly from the 4A's Transformation Conference in Austin -- 30,000 feet being an appropriate metaphor for where my head is at right now, following several days of lofty ideas, conversations and interactions about where our industry is headed.I counted the following buzzwords 2,768 times from presenters and attendees during the conference: content, data, collaboration and consolidation. Here are some of the ways each of these will impact small and medium agencies:Content: With the rapid expansion of websites, apps, blogs and email for marketing, there is an equal need for…
  • Deadline Approaching for 2015 Small Agency Awards

    13 Mar 2015 | 12:00 pm
    Are you a small agency that's making big gains for your clients? Then show us what you've got. And do it before April 8. April 29.Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.The goal of these awards -- now in their seventh year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community's work isn't being recognized in the big awards shows.
  • The Race for Eyeballs is Wreaking Havoc on Small Agencies

    11 Feb 2015 | 3:45 am
    Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.It's all about getting messages in front of the right eyeballs. That's why What'sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They'd analyze a handful of…
 
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    FUEL LINES

  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
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    Dixon Schwabl | Blog

  • Five PR tools I learned from my hair

    21 Apr 2015 | 9:00 pm
    If you were a teenage girl in the late '80s and early '90s, you know a thing or two about big hair. Whether you were genetically blessed with a thick mane or with hair so fine you could see through it, perfecting the "in" hair for girls of that decade was not a minor undertaking. Reflecting back on the hours I spent each day sculpting my own hair-tastic style, I see now that the process of building that mountainous lion's mane is similar to the process of being successful in today's public relations environment.1. Tools of the trade are both varied and plentiful. Aqua Net, a teasing pick, an…
  • It's not the same Google Search

    19 Apr 2015 | 9:00 pm
    No one outside of Google knows precisely how the company's search algorithms work, but most of us would probably agree that they're awesome.As a result of our massive appetite for Googling, most businesses rely on their websites to generate some or all of their revenue. Google search drives a large percentage of that revenue. So for businesses, Google's search algorithms are sort of like the sun—a primary source of energy—and changes to the algorithms can have a profound effect on business health.Starting tomorrow (April 21, 2015), Google will begin rolling out a change to its mobile…
  • Calling All Leaders

    14 Apr 2015 | 9:00 pm
    Millennials:Do you have a passion for giving? Are you an emerging leader? Looking for a leadership role within your company? If the answer is yes, I want YOU to be part of the United Way Workplace Campaign with me! Let's be united and help our community through this year's United Way campaign. We are the next generation of leaders, so why wait? Let's jump right in! As a United Way campaign leader at your workplace, it is your responsibility to get your colleagues prepared for and excited about the campaign, set a financial goal for the entire company, establish fun ways to raise money and…
  • TV's chosen one ... of many

    7 Apr 2015 | 9:00 pm
    Imagine my surprise when our family was randomly selected to be part of the Nielsen Diary process for television ratings. How could this be? I negotiate and buy television across the country as part of my job! I was shocked to learn that Nielsen only asks the participant to indicate if they work for any television, cable or satellite group, or in radio. Well, no, I do not.In knowing how important ratings are to our media buys, I was fully prepared to give this my utmost attention for the one-week period that I needed to fill out our home's diary. Plus, the $30 incentive they sent me was…
  • #YouTimes2

    31 Mar 2015 | 9:00 pm
    Hey … millennials! Are you up for a challenge?What I love about millennials is that they jump in head first to help their community! I'm thrilled to invite all millennials to join us in changing our world. I challenge you to take a leadership role within your company by running a United Way campaign.Emerging leaders can make a difference right here in Rochester. Donating $2 per week for just one year will put food on the table for a local family for an entire week. Donating just $6 a week (that's one Starbucks) provides a homeless teen with a week of crisis counseling and a safe place to…
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    360i Digital Agency Blog

  • Hollywood Producer Brian Grazer Visits 360i for a ‘Curious Conversation’

    Fitz Maro
    23 Apr 2015 | 2:53 pm
    Question: What do Andy Warhol, Barack Obama, Princess Diana, Michael Jackson and Norman Mailer all have in common? Answer: They’ve all had a curious conversation with Brian Grazer. Grazer, the Academy Award-winning Hollywood producer behind hits like A Beautiful Mind, Apollo 13, Empire and Arrested Development, visited 360i’s New York office on Tuesday, April 21, to discuss his career and New York Times Best-Selling book, “A Curious Mind: The Secret to a Bigger Life.” The book explores Grazer’s more than 30-year practice of seeking intriguing and accomplished strangers for what he…
  • Influencer Spotlight: Catching Up with Molly Jacques

    Jessica Phillips
    22 Apr 2015 | 2:54 pm
    Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise from a pirate ship she drew in her third grade art class, Molly decided to devote her life to a creative pursuit. Now she’s a successful freelance artist, priding herself in the small…
  • What Marketers Need to Know about Google’s Mobile Algorithm Update

    360i
    20 Apr 2015 | 11:28 am
    In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This latest round of changes will be limited only to Google’s mobile search results rankings on a page-by-page basis. With mobile searches comprising up to 35 percent of all search traffic – and with 71 percent of in-store…
  • Rethink Retail Marketing: What the Holiday Hustle Means for 2015

    David Randolph
    14 Apr 2015 | 8:15 am
    This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining on-hand. The 2014 holiday shopping season is officially in the books – most retailers having recently reported quarterly and year-end results to Wall Street. And it’s a great time to reflect on what we learned. Holiday retail in 2014 brought sweeping consumer…
  • HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

    Audri Nakamura
    13 Apr 2015 | 2:21 pm
    To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to #CatchDrogon by luring him to their Twitter, Facebook and Instagram feeds, then retweeting or commenting before he flew away to catch him. To help in the quest, HBO and 360i launched a digital “bait shop” hosted on Giphy, where fans could choose their own bait with which to…
 
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    The Ad Contrarian

  • The Universal Creative Brief

    27 Apr 2015 | 12:01 am
    Here at The Ad Contrarian global headquarters, we know that our friends in agencies have a big problem: How do you write a creative brief that sounds original, yet says exactly the same thing as every other brief? Not an easy task!Consequently, we have developed a universal creative brief that can work in any situation. All you have to do is fill in the brand's name and, bingo, your brief is done and you're ready to get back to your important Facebook obligations.           …
  • One Chart Demolishes Social Media Fantasy

    22 Apr 2015 | 12:01 am
    If you're still a believer in the fantasy of social media marketing on Facebook, this chart may change your mind. It comes from Jay Baer at Convince&Convert.While it is far from definitive, it offers us a microcosm of what is going on in social media marketing. And it suggests that the whole "conversational" theory of marketing is a cruel joke.What the chart shows is that over a 5 month period, from October 2014 to February 2015, as Facebook's organic reach dropped dramatically, its share price increased dramatically.I'll explain what this indicates in a second, but first let's clearly…
  • How Marketers Lie To Themselves

    20 Apr 2015 | 12:01 am
    Anyone who has spent time in advertising knows that there are very few things in this world as unreliable as the numbers we throw around.Our industry is so poorly trained in mathematics and statistics, we can be fooled by the most elementary of statistical manipulations and misrepresentations.But our denseness about numbers is often as much about self-delusion as it is about ignorance. Often, we want to believe the lies we tell ourselves.I remember not long ago -- during The Great QR Code Scare Of 2012 --  I was finding the following statistic being bandied about: "60% of people say they…
  • Corruption And Fraud Starting To Hurt

    16 Apr 2015 | 12:01 am
    A couple of weeks ago we posted a two-part piece that asked Will Advertising Corruption Scandal Explode?The nub of the potential scandal is that the gullible clowns in big marketing corporations are being screwed blind by the sharpies in the global agency holding companies who are...1. Buying online media at one price and selling it to them at another.2. Taking kickbacks...oops, I mean "volume-based incentives"...from media vendors.3. Buying media that is in the agency's best interests, not the client's.My point of view was that clueless advertisers have been getting so badly date-raped by…
  • Where Are The Misbehaving Malcontents?

    15 Apr 2015 | 12:01 am
    Advertising is getting more technically adept. And as it does so, it seems to be getting more spiritually colorless.I know that advertising was never a spiritual pursuit. And I'm not one of those nincompoops who believes that things were so much better in the good old days.But I miss the crazy people.I used to be able to pick up an advertising magazine and read something outrageous, or at least thought-provoking.I used to read about people who had crazy ideas about what advertising should be. Now all I read is the carefully manicured stylings of corporate mannequins.They're wearing black…
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    Beyond Madison Avenue RSS News Feed

  • Renuzit’s Aromatherapy Commercials Are Spicy

    Justine Huffman
    28 Apr 7324 | 6:28 am
    Summary: Sex sells. It’s a given, and has been persuading us to dip into our wallets since the days of old, when pin-up girls and muscle-laden men provided visual persuasion. Renuzit has enlisted a diverse group of attractive men, known as the Renuzit Scent Gents by Pereira & O’Dell, to promote their new Aromatherapy line.
  • Daydreaming Consumers Spend More?

    Dwayne W. Waite Jr.
    28 Apr 6977 | 6:28 am
    Summary: At least, the notion is suggested in a new paper published in the Journal of Consumer Research. The researchers were examining those who stay very attentive in the decision-making process (experiencers) versus those who would consider themselves a bit aloof when making decisions (mind-wanderers). As elementary as the study appears to be, they actually dug up some interesting conclusions. First, the group who considers themselves attentive in the decision-making process...
  • It’s Not Me, It’s You: How To Fire a Client

    Mona Sabbah
    27 Apr 2015 | 9:50 am
    Summary: Firing a client is kind of like a breakup. You procrastinate, hoping the relationship will change. You figure out different ways to express your needs, hoping you won’t have to be the dumper. You discuss your issues and try to work around them. But, alas, sometimes you just have to be brave and say “we should see other people.” So how do you fire a client, politely and amicably? First, you count your blessings that you’re in a position where...
  • To the End of Mass Marketing!

    Dwayne W. Waite Jr.
    27 Apr 2015 | 9:43 am
    Summary: We have often exclaimed our displeasure with the notion of mass marketing. Mass marketing is clunky, messy, and, though the cost per user is low, the revenue per user matches. With the rise of dedicated media platforms and the fragmentation of the Internet, thanks to the likes of Google and Facebook, it is nearly truthful to say that mass marketing, or at least the effectiveness...
  • Cannabrand, the First Marijuana Ad Agency

    Emory Brown
    24 Apr 2015 | 10:36 am
    Summary: “I’m your mother. I’m your daddy. I’m that cat in the alley. I’m your doctor when you need — thank God they legalized weed. You know me; I’m your friend. I’m your main boy, thick and thin...."
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    Advertisers

  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like.
  • My pre-internet brain

    Sue Imgrund
    20 Apr 2015 | 6:08 am
    Probably the most resonant of the “21st century slogans” at the Douglas Coupland solo exhibition at Vancouver Art Gallery is this one. I miss my pre-internet brain. Now, I imagine that my son (born 2000) would wonder what a pre-internet brain was, and having worked out that it was some sort of vestigial remain belonging to those born way back in the last century, would then question what on earth there was to miss about such a thing. Douglas Coupland is now 52 and explains his nostalgia so: “I feel like I have willingly or unwillingly become a new person …we’ve…
  • Work that works

    Sue Imgrund
    14 Apr 2015 | 5:50 am
    A few years back, there was an outbreak of manifestoes (or is it manifesti?). I’m not sure what the collective noun is for manifestoes, but I’ll go for a manifest of manifestoes. They were everywhere, from boardroom walls to your TV screen. But, like every fad, manifestoes were popular for a reason. They are a nifty, shorthand (usually) way of reminding you what you’re about. I have recently found a great example for Planners on the Canalside View Blog. It’s a few years old now, but just as relevant for Planners old and new as it was then. The first point is the best…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Who wants to be beautiful, anyway?

    Sue Imgrund
    10 Apr 2015 | 8:57 am
    I don’t think of myself as beautiful. And, do you know what? I don’t really care. If anyone did call me beautiful, I’d probably find it rather slimy and creepy – in fact, there’s something about the word that makes me want to gag. Perhaps it’s something to do with James Blunt. Much as I think that the long-running Dove campaign is admirable, on a number of levels, I’m not too sure about the latest – #ChooseBeautiful. When they started the campaign off, there was a joyfulness, a spontaneity and always a touch of the unexpected about it. But…
 
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    Only Dead Fish

  • Google Firestarters Australia - Adapting Strategy for an Adaptive Age

    Neil Perkin
    27 Apr 2015 | 2:15 pm
    Last week I travelled to Australia for our first ever Google Firestarters events in Melbourne and Sydney. We'd taken 'Adapting Strategy for an Adaptive World' as our theme for both sessions - a topic that was sufficiently narrow to hang together well but also broad enough to allow for different perspectives on what the concept of 'adaptive strategy' really means. And we had some excellent provocation from some great speakers who spoke to the current and future state of planning: Dave King, Director of Strategy, The Royals Our first Melbourne speaker was Dave King, whose agency The Royals…
  • The Creative Company

    Neil Perkin
    24 Apr 2015 | 12:23 am
    I thought this Scientific American piece on the messy minds of creative people (based on research by Psychologists Guillaume Furst, Paolo Ghisletta and Todd Lubart) was the best thing I’d read on how creativity works in ages.  What was fascinating about it was that it acknowledged the many different (and sometimes contradictory) components, characteristics and personality traits that comprise creativity, and how they play a different role at different stages of the process. What was also interesting for me though, was how much you could apply this thinking to companies as well as…
  • Performance Firestarters 7: The Mobile Future - Performance or Branding?

    Neil Perkin
    21 Apr 2015 | 4:02 pm
    For the seventh in our series of Firestarters events for the performance marketing community, we focused on a specific but fascinating aspect of mobile marketing - the question of whether its future will be more defined by performance or brand advertising. Ian Maude from Enders Analysis gave a great scene setter supported by some good data showing how mobile is the driving force in both digital commerce and digital ad growth. Whilst PC penetration is forecast to remain relatively stable and mobile adoption is reaching maturity, Enders predict that Mobile will soon (by 2020) account for 75% of…
  • The Full-Stack Employee

    Neil Perkin
    16 Apr 2015 | 4:26 am
    Chris Messina (who invented the Twitter Hashtag) wrote a post last week describing what he called the ‘Full Stack Employee’. This is, says Chris, the type of employee that has a powerful combination of skills, are adept at navigating the rapidly evolving and shifting technological landscape, and ‘make intuitive decisions amidst information-abundance, where sparse facts mingle loosely with data-drenched opinions’. Whilst not necessarily having deep vertical expertise in more than one domain, such employees have an intuitive understanding of the value of design and UX, engineering and…
  • On To-Do Lists

    Neil Perkin
    10 Apr 2015 | 3:47 am
    I rather liked this approach to doing a To-Do list from Peter Bregman, taken from this write up (found via Fraggl) of his 18 Minute plan to managing your day and finding focus. What I particularly like about it is the more comprehensive way in which it is inclusive of elements that sit outside of work tasks. It's easy (particularly when running your own business I find) for the time for these non-work related tasks to get squeezed, and this is a good way of allocating them at least equal prominence and so being more disciplined about making them happen. It's a point made well by Paul Graham…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • What the Rise and Stall of Pop Music Can Teach Us about Creativity

    David Williams
    27 Apr 2015 | 11:31 am
    Music is one of the greatest miracles this world has ever seen. Think about it for a moment: composition involves little more than organizing a specific set of frequencies within the right timing. Yet that simple framework gives way to an endless potential for creativity. And people have taken to that potential like wildfire. Human history is filled with cultures pushing the proverbial envelope of creative expression. What we have today is the result of thousands of years of ingenuity. We live in the wake of the Beethovens, the Tchaikovskys, The Beach Boys and the millions of nameless…
  • No. You Can’t Buy Me Coffee

    Brian Easter
    22 Apr 2015 | 10:40 am
    Our story begins with me at an industry event. I’m shaking hands, I’m smiling, I’m swapping business cards with people. I’m trying to represent the brand. I’m trying to meet potential new hires. I’m trying to learn from my industry peers. Networking is networking, some like it, some don’t. I don’t particularly like it, but it’s good for the company and I can handle it. Sadly, tragedy strikes my inbox within days of the event. It explodes with dozens of emails from all too eager salesmen offering to buy me a cup of coffee. And of course they’ll also introduce me to their…
  • Defining “Brand” in the Experiential Age

    Brian Easter
    14 Apr 2015 | 12:40 pm
    We all know what a brand is, right? Real quick, before you read below—what’s your definition? It’s a little harder to define than you think. We all have an inkling, an instinctual understanding. But actually defining it is a bit of a challenge. Oxford Dictionary defines brand in the following manner: A type of product manufactured by a particular company under a particular name: ‘a new brand of detergent’ This seems limiting and doesn’t really reflect the power and potential of the word. According to Wikipedia, “A brand is a name, term, design or other feature that…
  • What It Takes to Get Hired at Nebo

    Sarah Christiansen
    9 Apr 2015 | 9:46 am
    So, you want to work at Nebo? Getting your foot in the door at most agencies is known for being notoriously difficult. Competition is typically fierce, and with the job market still rebounding from the 2008 economic meltdown, it’s even more brutal. There are millions of articles about how to find a job, how to prepare for an interview and so on. Throughout my career I’ve interviewed many, many applicants. When we say Nebo is a human-centered agency, we mean it in all aspects of how we run our business — especially how we bring on new team members. If you’re interested in getting a…
  • What the PR Industry Can Learn from the Little Black Dress

    Evan Scott
    1 Apr 2015 | 10:40 am
    The LBD. The little black dress. We’ve all heard of it, but I bet every one of us conjures a different image when we hear those three little words. Coco Chanel coined the term in 1926 when her design was featured on the cover of Vogue. It was an instant classic. The magazine even called it “Chanel’s Ford,” referencing the popular and revolutionary first car. Since its arrival on the fashion scene, the LBD has been a staple in every girl’s wardrobe- but it’s certainly far different from Chanel’s sketch on that October issue of Vogue. The little black dress has evolved…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Skincare Products: When does marketing cross the line?

    Kevin Thompson
    20 Apr 2015 | 1:51 pm
    Skincare has been a staple category in the network marketing industry for generations.  In 2013, the DSA reported that over 20% of all revenue came via the “personal care” category.  As the population continues to grow and people continue to age, these numbers are sure to increase.  As my grandmother used to frequently say, “Getting old sucks.”  People are willing to pay a premium to slow down the signs of aging.  Selling products into this massive market just makes sense. Marketing Challenges The challenge: if a product is not FDA approved as a drug, the marketers (the company…
  • SEC Holds “Gatekeepers” Accountable for Fraud in Network Marketing

    Kevin Thompson
    30 Mar 2015 | 12:36 pm
    Andrew Ceresney, Director Division of Enforcement, testified before Congress regarding the SEC’s latest enforcement efforts. During his testimony, which can be reviewed here, Ceresney brought up the topic of pyramid schemes, stating that it’s one of the SEC’s top priorities. Ceresney stated, The staff also has recently seen what appears to be an increase in pyramid schemes under the guise of “multi-level marketing” and “network marketing” opportunities. These schemes often target the most vulnerable investors, and social media has expanded their reach. The Division…
  • Academy of Multilevel Marketing Awards – 2014 Nominees

    Kevin Thompson
    27 Mar 2015 | 8:17 am
    The Academy of Multilevel Marketing, TAMM for short, was started by Len Clements in an effort to create an objective process for recognizing the “best of the best” in the network marketing industry. TAMM honors those that exemplify the “gold standards” of the industry. I’ve been serving on the board since its inception two years ago, and I’m very proud of how much this organization has grown. It’s grown primarily through the hard work of a handful of people, grinding it out on conference calls (Len Clements, Mel Atwood, Doris Wood and others). Len and…
  • Junkie See, Junkie Do – by Randy Gage

    Kevin Thompson
    25 Mar 2015 | 7:36 am
    Randy Gage wrote a tremendous article last week titled “Junkie See, Junkie Do.” It was regarding a recent acquisition in the industry. With his permission, I’ve posted it in full below. I’ve been a fan of Randy’s for a long time. He’s an outstanding networker with years of legitimate results. After following him for years, he strikes me as a guy that’s willing to grind it out and put in the hard hours to dig out results. He sticks, thus he succeeds LONG TERM. It’s a very courageous article. I have a lot of the same feelings and thoughts, and I…
  • Nestler vs. Jeunesse

    Kevin Thompson
    20 Feb 2015 | 12:04 pm
    It’s been close to five years since I’ve represented a plaintiff against a network marketing company. I rarely do it for a number of reasons. First, I tend to agree with companies. It’s a bias that I’ve formed over the years after representing close to 200 companies. Second, the economics rarely justify the effort. When networkers are earning less than $10,000 per month, it’s usually not in their economic self-interest to sue a company. It’s expensive and laced with uncertainty. But I like this case. It’s a very simple story. It involves a networker,…
 
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    JMS Group

  • Frozen TV Commercial Casting Mania

    Tom Vaughan-Mountford
    7 Apr 2015 | 4:37 am
    We put out calls for TV commercial casting on an almost weekly basis, but we thought a new project that needed the next ‘Anna’ or ‘Elsa’ from Frozen would be a good opportunity to use our Facebook page to source some new junior talent with a passion for all things Disney. Casting for a Pan-European TV commercial meant we needed a large reach to fill our 60+ audition spots – so we generated an eye-catching poster and asked our lovely Facebook likers to spread the word on a Friday afternoon. Facebook didn’t let us down with our post reaching just under 30,000 people organically!
  • Little Lamb Nappies – Promotional Videos

    Tom Vaughan-Mountford
    4 Mar 2015 | 6:45 am
    For 2 years now our Operations Director Francesca de Lacey has been going on about her love of reusable nappies, and her despair over the lack of information for parents about the options available. So imagine her delight when JMS was approached by the owner of one of the UK’s biggest reusable brands – Little Lamb Nappies – to create some professional promotional videos. Being herself a user of cloth nappies and the brand, Francesca was the perfect choice to front the productions – a first for a reusable nappy brand – and show, ‘mum-to-mum’, how they work. Covering…
  • The Jockey Club – Radio Campaign

    Tom Vaughan-Mountford
    4 Mar 2015 | 5:03 am
    JMS Group has been working with agency Shakespeare Media, creating a radio campaign for their client The Jockey Club – the largest commercial group in British horse-racing and owner of some of Britain’s most famous racecourses including Aintree, Newmarket, Cheltenham and Epsom Downs. As the commercials would be running on different stations and promoting different events, one of the first tasks was to create a sonic ident to give the commercials a unified sound. Our composer started generating ideas. Although there were a few options in the running a short orchestral hook emerged as…
  • OMG! TV Campaign Launches This Week!

    Tom Vaughan-Mountford
    4 Mar 2015 | 4:32 am
    When new magazine OMG! needed a set of TV commercials to promote the launch of their weekly magazine for women, they turned to JMS to make it happen. Being new to TV they wanted a company that could guide them through any potential pitfalls with Clearcast (the body responsible for approving commercials for broadcast) and produce a cost-effective TV campaign using a simple sonic ident and a strong call to action. Incorporating images from the magazine and some eye-catching headlines, the 6 commercials will be playing out across the UK on a variety of terrestrial and satellite channels. You can…
  • Sky AdSmart Seminar

    Tom Vaughan-Mountford
    18 Feb 2015 | 2:38 am
    David Sanderson and Lisa Webb of Sky Media joined JMS Group at The Forum in Norwich to explain the benefits of Sky’s AdSmart platform to advertisers, and its accessibility for brands of all sizes. this half-hour presentation is a must-watch for any brands considering advertising on television, especially those considering TV for the first time. For more information on Sky AdSmart – skymedia.co.uk/sky-adsmart or contact Lisa Webb on 0207 032 2835. To find out more about commercial production for advertisers of all sizes contact Francesca de Lacey at JMS Group on 01603 811855.
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    Campaign Planning

  • Things To Think

    John Drake
    21 Apr 2015 | 5:30 am
    Think in ways you’ve never thought before If the phone rings, think of it as carrying a message Larger than anything you’ve ever heard, Vaster than a hundred lines of Yeats. Think that someone may bring a bear to your...
  • 18 Summers

    John Drake
    19 Apr 2015 | 9:30 am
    I love this campaign. The teams @DrakeCooper and @VisitIdaho worked very hard and we got to some wonderful insights about why it's so important to travel as a family, all rolled up into an idea around 18 Summers. The second...
  • Watch Out For The Tusk

    John Drake
    18 Apr 2015 | 5:55 am
    “Rumours” is one of the most immaculate products in the history of American pop — every song a potential hit, every moment airtight. “Tusk,” by contrast, is full of air; the songs are swollen with atmosphere. It is where obsessive...
  • Sizzler Ad From The 1990s

    John Drake
    17 Apr 2015 | 8:43 am
    “Life seems to be moving faster than ever. Americans have rediscovered and are redefining what’s important in their lives. They want quality; in their personal life, in their business life. In the goods they purchase and in the foods they...
  • You Feeling Something

    John Drake
    12 Apr 2015 | 2:49 pm
    Saw this slide during a nice presentation at MarketMix.
 
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    Co.Create

  • Your Weekly New Music Guide, Featuring Refused, Jamie XX, Hot Chip, And More

    Tyler Hayes
    28 Apr 2015 | 5:27 am
    Get down with new music from Refused, Mates Of State, Hot Chip, and hear Grimes' thoughts on Tidal.From Grimes to Groban! The week is music is wrapped up here.Read Full Story
  • Yahoo Taps Simon Cowell To Produce "Ultimate DJ," And More 2015 NewFronts News

    Jeff Beer
    28 Apr 2015 | 5:15 am
    The New York Times, Buzzfeed, and Bloomberg all unveil their digital video master plans to advertisers.Making headlines in the early days of NewFront week, Yahoo announced it's signed Simon Cowell to create "Ultimate DJ," an American Idol-style show for the button-pushing, knob-turners of EDM. "Electronic music is one of the most important genres around the world and we want to respect what's happening around the world," said Cowell on stage at Manhattan's Lincoln Center.Read Full Story
  • How A French Artist Brought Classic Works Out Of The Museum And Into the Streets

    Dan Solomon
    28 Apr 2015 | 3:00 am
    The anonymous subjects of museum portraits finally get a chance to experience life in the streets.When you hear the phrase "street art," the sort of names that come to mind are probably Keith Haring, Shepard Fairey, Banksy—and maybe a lot more, depending on how into that scene you are. Street art has long been about names—but the Outings Project is much more interested in those who've long been anonymous.Read Full Story
  • Ford Throws Open Its Secret Bunker For A New Doc About The Making Of A Mustang

    Christine Champagne
    28 Apr 2015 | 3:00 am
    Director David Gelb talks about making the documentary A Faster Horse, creative control on a brand-backed film, and what he learned from engineer David Pericak.Be sure to check the gallery above for a look at Mustang design over the course of 50 years. Read Full Story
  • Activism Gets Action-Packed In Patagonia's Striking New Doc On Big Wave Surfer Ramon Navarro

    Jeff Beer
    27 Apr 2015 | 7:21 pm
    Director Chris Malloy talks about The Fisherman's Son, working on brand entertainment with an ulterior motive, and more.The story of big-wave surfing hero Ramon Navarro is the stuff of legend. A kid from a remote Chilean fishing village is given a board by traveling surfers and goes on to become one of the world's best and most respected big wave riders. That beach rags to surfing riches tale alone is enough to justify a 30-minute documentary, but how Navarro is using his skills, fame and influence as an activist offers an even more compelling narrative.Read Full Story
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    Advertising

  • Netflix 'will have to raise its subscription prices' (WPPGY, NFLX)

    Lara O'Reilly
    28 Apr 2015 | 6:14 am
    Sir Martin Sorrell, CEO of the world's largest advertising agency holding group WPP, believes Netflix needs to go down one of two routes (or perhaps both) in order to be a profitable business in the long-term. Speaking at The Financial Times' FT Digital Media conference in London on Tuesday, Sorrell said: "Netflix is extremely powerful yet it has not yet achieved profitability — that old-fashioned thing that, at the end of the day, we are all interested in, in the long-run." Netflix reported net income of $24 million in its first quarter of 2015, and EPS of $0.77. But its expenses are high…
  • It looks like Twitter and Facebook helped increase the amount of people registered to vote in the UK General Election (TWTR, FB)

    Lara O'Reilly
    28 Apr 2015 | 4:03 am
    The 2015 UK General Election marks the first time the general public has been able to register to vote online. It's an important step. Beforehand, voters needed to send off a form in the post. That form can easily get lost, people procrastinate, and the task can be put off. This year Twitter and Facebook are among the companies that have been encouraging the general public to get themselves registered. And it has paid off. Some 2.75 million people have registered to vote online this year. That's more than 10% of the 27.1 million people that voted at the last General Election in 2010. Those…
  • Benedict Evans just explained why Apple doesn't need to care about Android (GOOG, AAPL)

    Lara O'Reilly
    28 Apr 2015 | 3:27 am
    The smartphone OS space is unarguably a two-horse race between Apple's iOS and Google's Android. And depending on which metrics you use, it's easy to say either has "won" the competition. Google's Android has by far the biggest install base, but Apple's iOS generates more app store revenue. Speaking at The Financial Times' FT Media 2015 conference in London on Tuesday, Andreessen Horowitz partner and mobile expert Benedict Evans compared the situation to the famous quote from Groucho Marx: "These are my principles, but if you don't like them, I have others." And to demonstrate just how the…
  • The 10 things in advertising you need to know today

    Lara O'Reilly
    28 Apr 2015 | 12:23 am
    Good morning. Here's everything you need to know in the world of advertising today. 1. This is what it's like to attend one of "King of Instagram" Dan Bilzerian's legendary house parties. The VP of creative and innovation at mobile marketing and technology company Somo was lucky enough to get an invite. 2. Tim Cook said during his company's earnings call on Monday that we are on the verge of major changes to media. And Apple wants to be a part of that, he added. Streaming, perhaps? 3. Apple is working with Box and a bunch of other companies to get iPads into businesses. The iPad was one of…
  • REVEALED: A Breakdown Of The Demographics For Each Of The Different Social Networks

    Thiago Guimarães
    27 Apr 2015 | 5:00 pm
    The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.  Access The Full Report By Signing Up For A Trial >> Here are a few of the key takeaways from the BI Intelligence report: Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points,…
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    American Ad Agencies » Blog

  • Sports Marketing: The Inside Story Of The Return Of The NHL’s Winnipeg Jets

    jcohen
    24 Apr 2015 | 1:12 pm
    It was the summer of 2012. Hockey would return to Winnipeg – but which existing team – the Atlanta Thrashers or the Phoenix Coyotes was pulling out of their respective markets and making the... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • The Medicine Show

    aadsiteadmin
    17 Mar 2015 | 4:41 am
    Forget what you’ve heard about learning from the past. Just like most of the sage advice your parents had; it’s no fun at all. Far more interesting is when someone knowingly repeats a... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
  • Are Advertising Agencies Too Dependent On Digital For New Business?

    aadsiteadmin
    3 Aug 2014 | 4:51 pm
      While advertising agencies large and small across the country seek out the magic bullet for new business success using the latest and greatest online techniques, have prospects shied away from... This is an executive summary of the post. For the complete post, visit the blog by clicking on the title above. Thanks.
 
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    JCDecaux OneWorld

  • China’s Tech Power Brands Choose Outdoor

    Mabel
    31 Mar 2015 | 9:00 am
    Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). The technology category currently contributes US$107 billion, or 23% of the Chinese Top 100 Brands’ total value and according to Millward Brown, technology companies have become ‘brand powerhouses’ surpassing financial institutions as the category with the highest brand value. Table: Top 10 Most Valuable Chinese Brands Source: Millward Brown, BrandZ Top 100 Most Valuable Chinese Brands 2015 The power of Outdoor advertising is…
  • Spontini’s Christmas Tram in Italy wins Campaign of the Month!

    Contributors
    18 Mar 2015 | 8:30 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For December 2014, Spontini in Italy was voted the Winner for their experiential & interactive campaign. The campaign Advertiser: Spontini Campaign concept: Experiential, special build, sampling Location: Milan, Italy The famously known Milanese pizzeria Spontini teamed up with IGPDecaux to turn a “1928” vintage tram carriage into a “tram of light”. The tram symbolised the Christmas spirit, bringing magic and joy to the streets of Milan. This Tram of Light…
  • Amazon China Metro Showcase wins Campaign of the Month!

    Contributors
    3 Mar 2015 | 7:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. The campaign Advertiser: Amazon Campaign technology: Showcase, QR code Location: Shanghai, China Amazon highlighted all the benefits of the latest Kindle Paperwhite e-reader in Shanghai metro while promoting its vast collection of products available on Amazon at the same time. A giant 25m long row of book shelves was filled with over 2,000…
  • JCDecaux Airports: Perfectly Poised to Engage with International Tourists

    Mabel
    27 Feb 2015 | 7:41 am
    The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million).   Source: The Moodie Report with World Tourism Organisation (UNWTO) figures    The outlook for 2015 is positive, influenced by declining oil prices, which will lower transport costs and lift purchasing power in…
  • Ian Somerhalder’s Azzaro tweet leads to Social & Sales Success

    Mabel
    15 Jan 2015 | 5:00 am
    Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. Duty free sales for Azzaro Pour Homme…
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    Harmelin Media

  • Tidal: Changing Currents

    Shaun Williams
    23 Apr 2015 | 6:45 am
    Shawn Carter, more commonly known as Jay Z, is a hip-hop mogul whose success has catapulted him into a household name. From record label owner, to music festival curator, to being close buddies with President Obama, there’s no obstacle too large standing in the way of this former kid from the streets of Brooklyn. As an artist, he has witnessed firsthand how the shift from purchasing physical albums to online streaming has hurt both the quality of music and the musicians themselves. Enter Tidal, a new streaming music service launched by Jay Z himself. The service promises higher quality…
  • Video on Demand and Dynamic Ad Insertion

    Andrea Gould
    16 Apr 2015 | 7:26 am
    Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience. VOD allows consumers to view shows or movies through a single platform from cable or satellite providers at their leisure, without the need for any additional hardware other than their set-top box.
  • One Search Engine to Rule Them All?

    Cat Collis
    6 Apr 2015 | 8:17 am
    Written by: Cat Collis, Mel Jones and Nick Lynch The age of Google search may be over and the time of the multi-platform solution has arrived. In November 2014, Mozilla Firefox ended its partnership with search engine giant Google and signed an exclusive five-year deal with Yahoo for default search engine rights. When the partnership began in December 2014, Yahoo became the default search engine for the 12% of the internet population that uses Firefox. Just one month prior, Google had been dominating the market for US desktop search engine usage with 78% of total traffic.  We wondered –…
  • Nielsen’s Local TV Ratings Enhancements

    Bernie Shimkus
    12 Mar 2015 | 6:29 am
    Recently, Nielsen caused quite a stir in the ad industry by formally announcing plans to implement several key enhancements to its television measurement and reporting process.  While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending changes to the local service. There were four major initiatives outlined in Nielsen’s announcement, with several of these plans impacting a number of existing measurement techniques or market types. The first and the most extensive of the planned enhancements is what Nielsen has termed a…
  • Native Video: The Next Phase of Social Media Advertising

    Jenna Karwoski
    12 Mar 2015 | 6:25 am
    The first time I saw a video ad on Facebook, it tricked me. It started playing in my mobile newsfeed and I watched several seconds of it before realizing it was a Capital One-sponsored video. I felt duped. Then the media strategist in me kicked in, and I began to recognize the genius of it. How was I fooled into thinking this was content from one of my friends for those few seconds? Facebook got me with native advertising. Native advertising is a form of paid media where the ad experience follows along with the natural function of the user experience. Facebook and other social media sites…
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    AdEspresso » Blog

  • 12 Stats that Will Improve Your Facebook Marketing

    Pawel Grabowski
    22 Apr 2015 | 8:26 am
    There are plenty of stats relating to Facebook advertising. For instance, did you know that a typical ROI from Facebook Ads in Ecommerce is 152%? Or that Facebook is rumored to be charging $2.5m for TV-Style ads? And that “Shop Now” is the most popular Facebook Ads call-to-action? But let’s face it: For a business owner advertising a company on Facebook, this data is meaningless. Interesting as these numbers might be, they offer nothing you could use to improve your ads’ performance. What you need instead are actionable statistics that would put your advertising strategies in…
  • Facebook Marketing Tips For SaaS Startups

    Dan Virgillito
    21 Apr 2015 | 11:00 am
    You want quick and measurable ideas to get you funding, media attention and paying customers? If you’re a software-as-a-service (SaaS) startup, it’s not much of a stretch. You are creating your own revolution in the enterprise software industry, but there are challenges ahead as the great white sharks in the industry fight back. So how will you continue to grow in the industry, and make your presence count in consumer-driven markets, like restaurant management, clothing and fashion? With marketing, of course. Gartner reported that the SaaS market will be valued at $22 billion in 2015, an…
  • Facebook Ads Split Testing 101

    Massimo Chieruzzi
    15 Apr 2015 | 8:56 am
    How many times have you heard the quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” ? I guess very often, but what you may not know is that this quote dates back to the end of the 18th century. Nowadays this fascinating marketing gem is totally outdated. When dealing with online advertising, not only you can know which half of your advertising money is generating the best ROI, you can also test hundreds of different variations of your ads and allocate your budget in real time accordingly. This is exactly what we are talking about…
  • 5 Great Ways To Promote Your eBook Via Facebook

    Dan Virgillito
    14 Apr 2015 | 7:00 am
    It’s no secret that many eBook publishers struggle with promotion. A few hundred downloads in the first few months makes it easy for them to wear a mask, but that habit can be devastating. You see, authors of successful eBooks have extensive readership. They’ve worked hard to gain trust and respect, as well as make profits if their eBook had a price tag. And their success didn’t come overnight; it was the result of constant eBook promotion. So the question, how do you promote your eBook? A decade ago it was a job left to publishers, who did the promotion and distribution. Today,…
  • Twitter Ads vs. Facebook Ads: The Metrics You Need to See

    Ana Gotter
    9 Apr 2015 | 6:12 am
    As more and more social media sites are adding and improving paid ad platforms, advertisers get to choose where and how they want to advertise online. This lends itself to questions like which ad platform advertisers should choose, leading itself to the now-popular debate of Twitter Ads vs. Facebook Ads. While some ad platforms have slightly different purposes (like with Google Ads and Facebook Ads, where Google Adwords is ideal for catching users in the buying cycle and Facebook Ads is great for discovery), that cannot be said for Facebook Ads and Twitter Ads. These ad platforms serve…
 
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    speaking in clicks

  • The Marquee of Indecision

    Mark Laporta
    1 Apr 2015 | 5:12 pm
    As petty nobility goes, the Marquee of Indecision is about as petty as it gets. Here’s a routine Web site feature that’s now at least 12 years old—and it still insists on claiming pride of place on sites from Juneau to Honolulu. What, you might ask, is the source of this arrogance? It’s the slavish devotion of the Marquee’s subjects, a realm of lazy marketers who’d rather endure His Lordship’s insufferable posturing, than decide on a unified, branded focal point for their Web presence. The Marquee to the rescue. Why slug it out around a conference table…
  • What is a Creative Concept?

    Mark Laporta
    12 Mar 2015 | 7:35 pm
    Considering how many years the advertising / marketing industry has been cranking out…whatever…you’d think this was a question that would receive a single unwavering answer from all quarters. And if the advertising / marketing industry were more like the sciences you might hope your expectations would be fulfilled. But, for good and ill, what we do is a lot closer to what happens on a cooking show. Ask a question like that and you might as well be asking “What is salad?” It’s not so much that the question is too broad, but that the very idea of…
  • False Efficiency: The Legacy Copy Pick-up Shtick

    Mark Laporta
    23 Feb 2015 | 6:54 pm
    One of the most time-consuming aspects of copywriting, especially on the digital end of the spectrum, is dealing with legacy copy. That’s because digital marketing has been around just long enough to have a graveyard of abominably bad text “practice.” Unfortunately, many of the residents of that graveyard have a nasty habit of popping up when your agency acquires a new client. No, not a client you’d actually want to boast about in an interview. I’m talking about the kind whose Web presence would do better in the acute care ward of the Hospital for Special Surgery…
  • Writing the Big Bold Blah

    Mark Laporta
    31 Jan 2015 | 8:48 am
    No matter what branch of advertising a creative settles into, at various times the call will go out for a “big campaign theme.” Always ready to oblige! For what creative doesn’t relish a real challenge, as opposed, say, to the unending iterative stream of “corrections” they receive from clients who A.) have no idea what they want and B.) have no idea what advertising can and cannot achieve. Trouble is, in most instances, the basic ingredients for baking up that big theme are missing. That is, the creative team is faced with a brand or product line that: • Has…
  • Effective Web Design: Sliding Into the Psyche

    Mark Laporta
    15 Dec 2014 | 5:32 pm
    In the last few decades, the design aspect of consumer electronics has taken on more and more importance. Today, people buy their technogear as much for its look as any real understanding of what’s going on inside. That’s not surprising really, considering that’s how most people get into relationships and have for countless centuries—all those volumes of chicklit to the contrary. So in a world more dominated by looks than ever before, it’s hard to understand the discrepancy that occurs so often, between the design of a product and the design of the Web site built to…
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    Clearcode - Enterprise-grade Software Development

  • 6 Things a Dev Team Can Offer That a Technical Co-Founder Can’t

    Michael Sweeney
    23 Apr 2015 | 7:55 am
    Startups are faced with many early challenges and obstacles. Some can be conquered quickly without having any real long-term effects, while others need to be thoroughly considered, as their outcomes can have lasting consequences. A major challenge startups face in the beginning is deciding who is going to handle the development of their application. This decision not only relates to non-technical founders, but to those who have advanced technical skills as well, as they quite often require more manpower or a different set of skills than they currently have. Related Post: Why the Right Tech…
  • Ad Agencies vs Ad-Tech Companies – How Agencies Can Win the Battle

    Maciej Zawadziński
    14 Apr 2015 | 11:52 am
    In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things. Due to their proven methods, experience, and almost endless supply of creativity, ad agencies have long been the go-to guys for brands to handle their advertising and marketing campaigns. For a number of years, ad agencies have been taking their skills and talents from the offline world and applying them to the online…
  • Clearcode’s 2nd Beer and Bacon Meetup

    Michael Sweeney
    3 Apr 2015 | 9:11 am
    You may remember that back in December, Clearcode held its first Beer and Bacon Meetup – an organized internal presentation and discussion event for employees. And because the first one was so successful, it was only natural to hold another one. Clearcode’s 2nd Beer and Bacon Meetup was held on Friday, the 6th of March, 2015. This meetup again saw 2 lightning talks and 2 presentations featuring all new faces. The Lightning Talks   PhpStorm By Konrad Pawlikowski, PHP Developer Konrad’s lightening talk focused on PhpStorm and its usage in application development. PhpStorm is an…
  • How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

    Maciej Zawadziński
    2 Apr 2015 | 11:34 am
    The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President Dilma Rousseff for greater user protection online. The announcement is certain to affect a number of tech industries and will change the way companies collect, store and use data gathered from users. Two industries that are destined to be directly affected are the…
  • 6 Differences Between On-Premises and SaaS Software

    Michael Sweeney
    10 Mar 2015 | 9:49 am
    According to Jupiter Research, revenues generated from enterprise software-as-a-service (SaaS) will reach $53.8 billion in 2018, up from $23.2 billion in 2013. These numbers are backed up by the large amount of businesses that are now either offering SaaS solutions that accompany their on-premises version, or have completely jumped ship and are only offering SaaS software. For example: Adobe’s Creative Cloud (SaaS) vs. Adobe Creative Suite (On-Premises) Piwik Cloud (SaaS) vs. Piwik Enterprise (On-Premises) Just to name a couple. There is little doubt that SaaS is the wave of the future and…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Are you on Google+ yet?

    Constantino de Miguel
    27 Apr 2015 | 10:10 am
    You may be surprised to hear that Google+ is now the second biggest social network in the world. Facebook is still the clear leader (at the moment!) but Google+ is definitely gaining some ground and with over 343 million users you can see why it’s getting some traction. As VO artists I think that most […]
  • Localizing is the name of the game

    Constantino de Miguel
    23 Apr 2015 | 9:06 am
    Translating is no longer an old-fashion craft, but a very profitable industry that measures the output in trillions of words and billions of US dollars. It’s not just about translating, it’s adapting a content (words, numbers, pictures, graphics) to make it appear as native, and that is call localizing. This activity has been considered an external factor […]
  • La compression audio

    Constantino de Miguel
    22 Apr 2015 | 10:09 am
    La compression audio est un moyen pratique et efficace de relever un peu la sauce d’un son. Par contre cet outil est à utiliser avec beaucoup de precaution et avec une extreme moderation, si nous voulons éviter la degradation de l’audio source et bien entendu respecter le travail final en post-prod et mix. Voici les […]
  • Will a voice over actor ever win an Oscar?

    Constantino de Miguel
    9 Mar 2015 | 9:51 am
    Oscars for voice talents are non existant so far, as they get minor parts of a film if they’re lucky. Main roles are likely to go to mainstream actors.
  • By acting you are better than a TTS machine, show it !

    Constantino de Miguel
    13 Jan 2015 | 10:06 am
    Acting is what voice talents should do even when they read a boring e-learning course. They should sound as if they are committed and interested and truly believe and understand what they are saying. When they do act and stick with heart and mind to the text, voice actors show a winning edge over TTS (text to […]
 
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    Media Planning Playbook

  • Mobilegeddon: Will Google’s Mobile-Friendly Update Impact Your Online Ads?

    Capitol Media Solutions
    23 Apr 2015 | 11:41 am
    Mobilegeddon is here. If you have noticed a considerable change in your search engine rankings over the past few days it may have to do with Google’s new Mobile-friendly update. Earlier this week Google made a new Mobile Friendly update to its search ranking algorithm. Google makes changes to its algorithms all the time, around […] The post Mobilegeddon: Will Google’s Mobile-Friendly Update Impact Your Online Ads? appeared first on Media Planning Playbook.
  • 4 Times You’re Entitled to a Make-good on Your Media Buy

    Capitol Media Solutions
    16 Apr 2015 | 9:39 am
    Media sales, unfortunately, is not an exact science. Certainly digital advances have made forecasting considerably more accurate.  For every predictably reliable ratings juggernaut, like the Super Bowl and March Madness, there are those unexpected flops (or in some cases huge hits) that make predicting performance difficult. The occasional breaking news event can sometimes even result […] The post 4 Times You’re Entitled to a Make-good on Your Media Buy appeared first on Media Planning Playbook.
  • Are Sports Media Buys Worth the Investment?

    Capitol Media Solutions
    9 Apr 2015 | 10:44 am
    Perhaps the only thing larger than the audience for sporting events, like the Super Bowl and March Madness tournaments, is the cost for marketers to advertise during these  such events. But are they truly worth the cost? Do they generate any real return in exchange for such large investments? Media buys for sporting events are […] The post Are Sports Media Buys Worth the Investment? appeared first on Media Planning Playbook.
  • 6 Media Buying Blogs Media Strategists Read

    Brandy Wilson
    9 Apr 2015 | 10:01 am
    One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs.  Reading blogs provides us the opportunity to stay current in this always changing media landscape and it allows us to experience some of the amazingly […] The post 6 Media Buying Blogs Media Strategists Read appeared first on Media Planning Playbook.
  • TV Advertising for Lawyers: Broadcast or Cable Advertising?

    Capitol Media Solutions
    2 Apr 2015 | 9:28 am
      Opting for broadcast and cable TV media buys as TV advertising for lawyers is a smart way to expose your brand to a mass audience. Broadcast and cable each offer specific benefits and disadvantages worth considering with legal media buying. We’ve laid out arguments for each; you be the “judge” as to which one (or possibly both) is […] The post TV Advertising for Lawyers: Broadcast or Cable Advertising? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Advertising Is Not Trusted

    Peter
    24 Apr 2015 | 9:12 am
    A  study by the 4A’s says that you – Mr. Advertising Man and Ms. Marketing Woman (I am excluding me because I am at the 74% level – see below) – are not trusted by the public. I’m shocked. Actually, I am a bit perturbed that the ad and marketing industry couldn’t beat out Congress. These [...] The post Advertising Is Not Trusted appeared first on Peter Levitan & Co..
  • Do Your Advertising Agency Presentations KISS?

    Peter
    21 Apr 2015 | 11:12 am
    Use The Power Of KISS In Your Advertising Agency Presentations Here is an excerpt on KISS – the art and power of simplicity – from my book on ad agency pitching and presentation management. The whole 249-page advice-rich book can be bought at Amazon. Right here. KISS KISS — Keep It Simple Stupid — works. [...] The post Do Your Advertising Agency Presentations KISS? appeared first on Peter Levitan & Co..
  • Ad Agency Videos: A Series

    Peter
    16 Apr 2015 | 10:06 am
    Ad Agency Videos: Humor Sells Videos are everywhere. The increasing use of videos for marketing is well known. The power of videos to tell stories is well known. Agencies discuss the power of video everyday. However, few agencies actually use video power in their own business development marketing. In an effort to stimulate the use [...] The post Ad Agency Videos: A Series appeared first on Peter Levitan & Co..
  • 6 Social Media Tools To Spy On Droga5 and Ogilvy

    Peter
    6 Apr 2015 | 12:46 pm
    How To Use Social Media Tools To Spy On Droga5 and Ogilvy I admit it. I put the powerful word ‘spy’ and the agencies Droga5 and Ogilvy in the headline to get your attention. Droga5 and Ogilvy are rather  famous so the use of their names should get me some extra views from agencies that are [...] The post 6 Social Media Tools To Spy On Droga5 and Ogilvy appeared first on Peter Levitan & Co..
  • Ad Agency New Business Conferences

    Peter
    3 Apr 2015 | 10:40 am
    I am going to be speaking about ad agency new business, how to attract the attention of the right clients and how to win the pitch at a couple of ad agency new business conferences. I’ll be in Miami in late April for AHAA’s annual conference. AHAA is the association of Hispanic ad agencies. I’ll [...] The post Ad Agency New Business Conferences appeared first on Peter Levitan & Co..
 
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    Uvkrew

  • Saran iklan pada blog

    admin
    16 Apr 2015 | 8:47 pm
    Pengiklan hanya dalam konsisten tampaknya untuk blogger dan mendapatkan mereka ke arah mendorong pada weblog. Iklan dan pemasaran pada weblog yang besar bagi pengiklan di arah dari mendapatkan posisi yang jauh lebih baik untuk situs web mereka dan terdiri dari lalu lintas lebih jauh menuju muncul ke-situs web mereka. Ada beberapa blogger yang menjadi blogging hanya karena mereka termasuk ke komentar namun mengapa tidak situs web untuk pendapatan? Diri Anda dapat menerima dibandingkan $ 7 ke arah $ 110 untuk setiap weblog pada Listing hanya Critic Daftar Kritik menghubungkan pengiklan dengan…
  • Agen Bola terpercaya QQdewa di Indonesia

    admin
    13 Apr 2015 | 6:57 pm
    Menjalankan sebuah blog Agen Bola Terpercaya QQdewa di Indonesia adalah sebuah prinsip yang dimulai dalam 90 hanya terlambat. Ini diterapkan ke arah menjadi arah menuju pernyataan situs web baru-baru ini, prospek untuk lalu lintas situs web dan situs pengunjung ke arah jawaban atau menyuarakan kesan seseorang pada halaman website menyatakan. Apa yang dimulai sebagai sebuah komentar soliter-kalimat termasuk maju ke halaman web orang menganggap pada hanya lebih satu hal dan hampir apa pun di bawah matahari. Seperti hasil terhadap gerakan di muka, pada pemasaran internet terdiri dari menyadap…
  • Blackjack vs poker

    admin
    4 Feb 2015 | 5:43 pm
    Blackjack berisi biasanya disaingi poker untuk pengakuan. Hanya dalam kebenaran, kasino berpusat tanah yang tak terhitung jumlahnya disorot Blackjack tentang poker. Beberapa kasino di dalam tidak sebagai akibat jauh melampaui bahkan menutup ruang poker mereka untuk tidak adanya rekreasi. Menimbang bahwa pengenalan turnamen poker di televisi, seperti Bumi poker Excursion, dan Lingkungan Urutan Poker, hanya dalam khusus, penuh dengan bintang film gamer dan konsentrasi yang fantastis pendapatan hadiah yang diberikan juara pertandingan, poker termasuk mengambil dunia melalui badai . Meskipun…
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    FiWiClassifieds Blog

  • Bahamas Real Estate Market Makes a Strong Return

    Shawna
    15 Apr 2015 | 6:46 pm
    Tropical Paradise in the Bahamas After years of a market downturn, the tropical paradise of the Bahamas is finally seeing a light at the end of the tunnel.  Seeing a downfall in property values from 2008-2010, many new developments were put on hold or completely disintegrated due to a lack of funds from investors. This put a damper on home buying as properties became scarce and a line of credit from the bank became almost impossible to get. Skip ahead to the more recent real estate market and you will see as property values and sales have increased, international developers are once again…
  • Discover the 3 Hottest Spots to Live in Trinidad and Tobago

    Shawna
    31 Mar 2015 | 9:16 am
    Are you wondering what it would be like to live in the sun-drenched Caribbean?  Do you want your new tropical home to have the “beach vacation” vibe without the throngs of tourists?  Nestled in the southernmost part of the Caribbean Sea are the islands of the Republic of Trinidad and Tobago. These picturesque islands are not as well-known as Jamaica and the Bahamas, but they offer the appeal of a relaxed island atmosphere with the right amount of contemporary amenities. By Kp93 (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons Rich in the oil-industry, Trinidad and Tobago have…
  • 8 Reasons Jamaica Should be Your Next Travel Destination

    Shawna
    9 Mar 2015 | 2:07 pm
    Jamaica has been a popular tourist destination for decades but with so many Caribbean islands, you may be asking yourself why should you chose Jamaica for your next vacation. If the white sand beaches, perfect climate and friendly locals are not enough, here are 8 more reasons Jamaica should be the next spot on your travel agenda! Hotels and All-Inclusive Resorts Let’s start with some of the best hotels in Jamaica that will make you never want to leave. 1) Beautiful and Relaxing Relaxing at Round Hills Hotel and Villas Round Hills Hotel and Villas, located just 8 miles outside of…
  • 3 Tips for a Smooth Move to Jamaica

    Shawna
    4 Feb 2015 | 7:25 am
    Soaking in the sun and listening to the rolling ocean waves After spending a week soaking in the sun and listening to the rolling ocean waves, it is easy to envision leaving behind the hustle and bustle of your normal fast-paced lifestyle and delve into the carefree, easy going vibe that exemplifies Jamaican life. You imagine waking up every day to the glorious sunshine and spending every afternoon lounging on the beach while gazing out into the endless blue of the ocean. This peaceful existence holds much appeal to those who are seeking a change. But when choosing to leave behind the place…
  • From Sticker Shock to Savvy Car Shopper

    Emma
    26 Jan 2015 | 5:00 am
    Nothing is worse than buying a new car, only to find the same dealership offering a better deal just a week or two later. Timing your purchase right can save hundreds or even thousands of dollars on a new or used car. Conventional wisdom says that the best time to buy is the end of the year, but smart shoppers can get good deals all year long. The More You Know It is important to understand a little bit about how dealers operate and how the sales process works before going shopping. Nearly all new-car sales representatives work on commission. Their commission may be a percentage of the sale…
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    Filthy Rich Writer

  • Copywriting Q&A: The Creativity Problem

    Nicki Krawczyk
    27 Apr 2015 | 5:00 am
    When people think about the advertising industry, the trait they’re most likely to associate with it is “creativity.” But the truth is that if the success of the ad industry rested on creativity, it would have folded long ago. Find out what’s even more important than creativity: Read on… Today’s question comes from Renee D. who asks, “I’m worried that I’m not creative enough to be a copywriter. Is this something that’s going to get in the way of my career?” So, let me first say that no one thinks they’re creative enough. No one thinks they’re some kind of creative…
  • Copywriting Q&A: Make Your Client’s Product Epic

    Nicki Krawczyk
    20 Apr 2015 | 5:00 am
    In every client’s mind, their own product or service is legendary. But how can you convey that same momentousness to prospective purchasers, so that they just can’t resist buying it? Well, that’s what today’s article is all about. Read on… Today’s question comes from Chris S. who asks, “My new clients are really obsessed with setting their product apart from the competition. (In a good way.) Aside from the USP and conveying the benefit, is there anything I can do to really set it apart?” As you already know, conveying a product’s (or service’s) USP and benefit to consumer…
  • Copywriting Q&A: How to Change Minds

    Nicki Krawczyk
    13 Apr 2015 | 5:00 am
    Persuasion is key to effective copywriting. But influencing people is easier said than done. …Or is it? Today’ we’re going to talk about the secret to turning heads and changing minds. Read on… Today’s question comes from Armin R. who asks, “Do you have any tips for making my copy more powerful? I mean, I know I need to focus on the benefit, but is there any way to make that more compelling?” The purpose of any piece of copy is to get people to take action. That action might be to buy a product, or it might be to sign up for an email list, or to send…
  • Copywriting Q&A: Why Copywriting Formulas Are Absurd

    Nicki Krawczyk
    6 Apr 2015 | 5:00 am
    There are sites and sources that promise “the perfect formula for effective copy!” or “the formula for copy that converts!” And that sounds great, right? But not only are “formulas” not great, they’re both full of crap and bad for copywriting professionals. Care to hear me rant? Read on… Today’s question comes from Amelia E. who asks, “I get a newsletter from a site that periodically tries to sell me copy “formulas”—something like “the copy formula for killer ads and emails.” That sounds kind of too good to…
  • Copywriting Q&A: Why You Should Make Your Audience Anxious

    Nicki Krawczyk
    30 Mar 2015 | 4:41 am
    Writing to your target audience is crucial for writing effective copy. You love your target audience! But sometimes…it’s also wildly effective to make ‘em squirm a little. What am I talking about? Read on… Today’s question comes from Asha H. who asks, “I understand that I have to convey the benefits of a product when I write about it, but is there anything I can do to make that benefit more powerful?” It’s true that the number one (and utterly essential) element in effective copy is the benefit to consumer. What are they going to get out of…
 
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    Whitehouse Post » Blog

  • If—

    Frank Collective
    27 Apr 2015 | 4:13 pm
    If you can keep your head when all about you are losing theirs… Adam Marshall teams up with Chris Hewitt again for yet another beautiful spot—this time for Adidas. Hit play.
  • Write Your Mother.

    Frank Collective
    26 Apr 2015 | 5:24 pm
    Mother. Mom. Mama. Whatever you call her, call her. Write her. Celebrate and appreciate her. Hallmark once again challenges you to #PutYourHeartToPaper, and David Cea along with Leo Burnett & Lauren Greenberg at Chelsea pitch in. This Mother’s Day, do your best to tell her how and why she’s important and appreciated. Some things are worth articulating & celebrating. Watch the playlist below and check it out on Huffington Post.
  • We Came, We CIFF’d, We Celebrated!

    Frank Collective
    23 Apr 2015 | 5:47 pm
    Wednesday night was the Chicago International Film Festival (CIFF) Television Awards, and we were honored with the Commitment to Excellence award along with 4 Editing HUGOs and celebrated 10 other HUGOs. Matthew Wood’s Team GOL, Russell Icke’s Pick Up and With Dad and James Dierx’sEscape took home two Silver Editing HUGOs and two Silver Editing Plaques, respectively. The lovely audience chose Russell Icke & Leo Burnett’s Pick Up for the Audience Choice Award, and Pick Up also picked up 2 Silver Hugos for both Editing and Direction. Dave Cea loudly applauds…
  • Fabric of Success

    Frank Collective
    21 Apr 2015 | 4:31 pm
    We’ve all had to return to the drawing board—Dress for Success wants to make sure no one has to do it alone. Weaving and reinforcing the fabric of success since 1997, Dress for Success supports, encourages and listens to those starting from scratch—boosting confidence and bolstering skills and experience. Trish Fuller joined Marielle Heller from Caviar and Co: Collective to fashion this spot and share their stories—keeping the thread moving forward.
  • Sweet or Sour?

    Frank Collective
    21 Apr 2015 | 4:20 pm
    Lab—sweet or sour? If you’re Brian Gannon’s lab partner, it’s both. Brian partnered with Rodrigo Garcia at Central Films North and Periscope to get weirdly awesome with Trolli. Sweet tooth or sour tooth, Trolli’s got you covered. Check it out in Adweek & LBB.
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    Brogan & Partners Convergence Marketing

  • Advertising + entertainment = branded content. Three techniques you should know.

    emily
    27 Apr 2015 | 9:57 am
    Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting listening housewives. Today there are three popular forms of branded content: product placement, vignettes and brand integration. 1. Product Placement. Probably the simplest form of branded entertainment, product placement is literally placing a product within a movie or TV show. Products like Coca-Cola, Papa…
  • Weekly Recap - April 20, 2015

    Ellyn
    24 Apr 2015 | 6:27 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. Will Facebook Finally Pass YouTube for Video Ads? It’s go…
  • Weekly Recap - April 13, 2015

    Ellyn
    17 Apr 2015 | 6:45 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior Just like some words are more persuasive than others, some designs are more persuasive than others, too. Infographic: See Which Devices Your Target Audience Is Using Each generation uses…
  • Where are we going for this year’s Mystery Trip?

    maila
    10 Apr 2015 | 1:07 pm
    We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give us some (extremely difficult) clues, our Brogan team hasn’t been able to crack the code. Based on the clues, here’s where we think we may be going: On the other hand, here's what one of the Mystery Trip planners, Julie, says about the clues. Do you have any ideas where we'll be going? Help us solve this mystery.  Blog Category: Workplace
  • Weekly Recap - April 6, 2015

    Ellyn
    10 Apr 2015 | 6:43 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How Often Should Companies Blog? [New Benchmark Data] Depending on your company size and business type, these helpful benchmarks show how the number of blog posts published monthly and in total can affect traffic and leads. The Ideal Length for All Your…
 
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    Aerial Advertising Blog

  • 3 Reasons To Choose Aerial Banner Advertising

    24 Apr 2015 | 8:30 am
    1. It’s Memorable Aerial banner advertising is a prime choice for marketers looking to make a big statement at large outdoor events. Both minor and major brands choose banner advertising over MLB, NFL, NCAA games, as well as, music festivals, spring break destinations, and state fairs.
  • Now Hiring Blimp Ground Crew Members

    16 Apr 2015 | 10:55 am
    Van Wagner Airship Group has an exciting, and important, temporary position available for a trustworthy and responsible individual interested in traveling, learning new skills, and participating with our Airship Ground Crew and Operations Team. The temporary position will be for 3 to 4 months.
  • 3 Examples of Blimps Skyrocketing Brand Awareness in a Specific Market

    14 Apr 2015 | 8:30 am
    Airships are premier marketing and advertising vehicles that command the attention of consumers on the ground below. Throughout history, some of the biggest brands in the United States and overseas have chosen blimp advertising as their primary marketing medium.
  • Top 10 Beer Sky Advertisements In Honor Of National Beer Day

    7 Apr 2015 | 12:23 pm
    April 7th is unoffically recognized as National Beer Day by beer enthusiasts across the country. Why April 7th? According to a variety of unconfirmed sources, April 7th was selected because it marked President Franklin D. Roosevelt's first steps to end prohibition in 1933. 
  • 3 Tips For Advertising To College Students

    25 Mar 2015 | 8:30 am
    Brand managers and marketers looking to reach college students certainly have their work cut out for them. This vast demographic has a lot of disposable income making them a valuable media target, but the space is also very competitive.
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    SenaTechno

  • How to Add Banner Ads for Maximizing AdSense Earnings

    27 Apr 2015 | 10:11 pm
    Inserting ads to websites or blogs has been a very common way to earn money. This is quite effective especially if your websites or blogs have hundreds of visitors each day. Inserting ads to your websites or blogs will allow you to earn money without having to go outside your house. AdSense is effective as long as you know how to use it. The most important thing to do here is just to draw the traffic to your website so that you can increase the visitors of your website each day. Once you do that, you just need to learn how to maximize your AdSense to help you earn enough money each month.
  • Rules of Inserting Keywords for Maximizing AdSense Earnings

    27 Apr 2015 | 6:40 am
    There is a big correlation between writing good articles with putting enough keywords in your articles. The correlation is simple. Your articles are good if they have some keywords inserted because they can be found easily in the search engine. However, putting keywords in your article should be done properly. You cannot just put the keywords in anywhere that you like. You should think about the AdSense optimization by placing the keywords in your articles correctly. Adding too many keywords is also not a good thing. You should not stuff your articles with keywords resulting in low quality…
  • Pay Per Click Advertising

    25 Apr 2015 | 10:08 am
    Pay per click advertising is also one of the most popular ways to monetize your blog or website. This actually a marketing strategy that placed by search engine and online marketer that hope for increasing traffic and increasing number of customer that will lead them to greater profit. You can use this for your advantage.Read more »
  • How to Increase Traffic to a Website

    25 Apr 2015 | 3:44 am
    An increasing number of traffic that goes to a website will also increase the opportunity of the website to promote and sell the product or service they have. Creating a website is easy because people can ask professional people to work on it with affordable price. But, creating a website is a different matter than driving traffic especially qualifies traffic to the website itself. There are many suggestions that people can follow in this matter and here are some tricks that you can do:Read more »
  • Article Writing Tips for Maximizing AdSense Earnings

    25 Apr 2015 | 3:41 am
    Writing a good article is very important if you want the AdSense in your blog earn more each day. This is because the visitors who come to your blog wants to read your articles. This is the main reason why the come and visit many times. Keeping your articles high in quality especially in the content is very important. You need to make the visitors satisfied by reading the articles and help them get the information they need when they read your articles. By providing high quality articles, surely your AdSense earning will be increasing significantly.Read more »
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    Life's A Pitch

  • Just Like You, Only Better

    TanyaN
    9 Apr 2015 | 10:24 am
    I love pitching to prospective clients, but I tend to take the win – or – lose – outcome personally. That’s because, in our industry, competing with other agencies for a piece of business feels very much like a popularity contest – a professional version of “speed dating” in fact. Like it or not, a person’s ability to sell is linked to their aspirational level and whether the client thinks they’re awesome (or not). Brand owners use a similar principle when investing hefty sums of money hiring celebrities to be “the face” of their brand. Marketers bank…
  • Naughty but Nice

    TanyaN
    12 Mar 2015 | 11:05 am
    Nothing scares me more than boredom, so when choosing a career I opted for advertising over more structured, drearier alternatives. The reason they called the award-winning Madison Avenue drama Mad Men is because of the wickedly witty egomaniacal lunatics who really do populate our industry; people who are exhausting to work with, but keep you stimulated. I guess that says a lot about my own sanity, but the way I see it is this: if you’re going to spend nearly one-third of your life in the workplace, then you might as well get a laugh out of it. The point …The post Naughty but Nice…
  • Parody This

    TanyaN
    11 Feb 2015 | 11:05 am
    Nowadays everyone who’s anyone is happy to take the mickey out of themselves, especially if it’s for a Super Bowl spot. Parody yourself and then laugh all the way to the bank is probably what Liam Neeson was thinking when he spoofed his “I will look for you, I will find you, and I will kill you” speech for 2008 film Taken to promote Supercell’s ‘Clash of Clans’. http://pitchforyourlife.com/wp-content/uploads/2015/02/TV-ad_-Supercell_-Clash-of-Clans.mp4 According to the Guardian, the ad aired during Super Bowl XLIX on 1 February, and has since been…
  • Words Are Like Bombs

    TanyaN
    10 Jan 2015 | 2:22 pm
    Je Suis Charlie. Three simple words that carry and contain so much emotion and power across the globe. This sentence has been transformed into a rallying cry for free speech, a badge of identity, a headline for journalists, a channel for grief, a means of comfort, a trigger for debate, an inspiration for solidarity as well as a cause for polarity. The image and words were created by Joachim Roncin, because – paradoxically – he “felt speechless” in the wake of the Charlie Hebdo massacre. According to the New York Daily News Charlie Hebdo changed its website to …The post…
  • Making Magic

    TanyaN
    23 Dec 2014 | 7:40 am
    Magic is defined as the art of influencing events supernaturally. Skeptics already criticize advertising for exerting too much influence on people and now I will shamelessly add sorcery to the list of accusations. I sound unapologetic I know, but surely the whole point of what we do is to uncover that little bit of magic that’s hidden in the mundane and everyday. After all, how dull would life be without a little sprinkling of fairy dust? Memac Ogilvy’s latest Coca – Cola message exemplifies this point by simply reminding people that every moment in life is unique and precious.
 
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    Six Degrees Digital Media

  • Pinterest And Instagram Words To Know

    angmoore
    10 Apr 2015 | 10:57 am
    Pinterest and Instagram are both important tools for the Internet-savvy business person of today. They are both powerful marketing tools. Besides, it just makes sense to be where your customers are. Since Pinterest and Instagram are photo-sharing sites, your business can do exceptionally well if it specializes in anything having to do with imagery like… The post Pinterest And Instagram Words To Know appeared first on Six Degrees Digital Media.
  • The Simple Solution To Your 4 Biggest Marketing Mistakes

    Tricia-Nicole Noland
    8 Apr 2015 | 11:11 am
    With everything that’s involved with marketing your local business online, it’s easy to get something wrong. Those mistakes can cost you customers. The good thing is that there is a really easy way to fix some of the biggest issues with your campaign. First, let’s take a look at those problems. Issue One: You don’t… The post The Simple Solution To Your 4 Biggest Marketing Mistakes appeared first on Six Degrees Digital Media.
  • The 6 Words You Need To Know To Get Started With YouTube

    angmoore
    3 Apr 2015 | 10:51 am
    YouTube is more popular than ever before. Smart businesses are realizing the power of YouTube and are setting up their company accounts. There are more options than ever before for creating and sharing videos. From vlogs to reveal videos, animations and more, there is something you can share to help your business stand out on… The post The 6 Words You Need To Know To Get Started With YouTube appeared first on Six Degrees Digital Media.
  • 10 Ways To Grow Your Reviews

    angmoore
    1 Apr 2015 | 10:48 am
    You’ve probably seen our previous post on The Power Of Reviews, which is a great way to see just why reviews are important. However, now that you are armed with that information, what can you do to get online reviews working in your favor? Check out our infographic to find out!   The post 10 Ways To Grow Your Reviews appeared first on Six Degrees Digital Media.
  • How Dungeons and Dragons Made Me Better At Marketing

    Tricia-Nicole Noland
    30 Mar 2015 | 10:34 am
    Let’s imagine you’ve banded together with a party of three other adventurers. You’re headed through an area riddled with large stone columns on your way to defeat a troll or a dragon or perhaps even your business’ competition. You’re pretty sure you know 100% what you are doing, so you barrel through the area with… The post How Dungeons and Dragons Made Me Better At Marketing appeared first on Six Degrees Digital Media.
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    The Creative Ham

  • Ogilvy Ad Campaign Uses DNA To Capture & Shame Litterers #BaconBits

    The Creative Ham
    27 Apr 2015 | 11:36 am
    Ogilvy is taking litter-shaming to the next level. Their client, Hong Kong Cleanup, has partnered with Ecozine and The Nature Conservatory to create an outdoor campaign that uses the DNA of litterers to shame them publicly. Watch the video below to view the campaign: Ecozine explains, “Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face…
  • 11 Times Ari Gold Understood Your Horrible, Grumpy, No-Good Monday At The Office

    The Creative Ham
    26 Apr 2015 | 10:16 pm
    1. Catching up on those morning emails… source:imgur 2. Calling your client back. source:tumblr 3. When the client tells you, “I don’t like the typography on this.” source:replygif 4. Realizing you’re not the only one in the room. source:top-law-schools 5. Emailing your team what you really wanted to tell your client. source:giphy 6. And then realizing that you cc’d your client on that email, somehow. source:postgradproblems 7. Welp, on to your next lousy meeting. source: pixgood 8. Pitching your idea in the meeting. jenna_willett/photobucket 9. Finally,…
  • “Abortion. Yeah, We Do That” #BaconBits

    The Creative Ham
    24 Apr 2015 | 9:54 am
    In 1996, President Bill Clinton stated that “abortion should not only be safe and legal, it should be rare.” Flash forward to 2015, nearly 1 in 3 women will have an abortion in her lifetime. While abortion remains one of the most heated debates in American society, a couple Boulder agencies are helping their client to mainstream abortion by making it common speak. They just released this video on behalf of their client CARAFEM: “Today marks the start of a change in the conversation about abortion. While carafem will provide accessible abortion and support to women in need,…
  • The Colorful Groninger Museum in Holland #Wanderlust

    Ryan Park
    24 Apr 2015 | 6:31 am
    From Rembrandt to David Bowie, Canaletto to Marilyn Manson, The Groninger Museum in Groninger, Holland is as diverse of a museum as any. It’s a hidden gem in comparison to the other mega euro-museums, and a creative delight to be treasured! With a spotlight consistently shining on The Louvre, this smaller dutch museum is often overlooked. Most recently, Dutch photographer Bas Meelker was commissioned to take pictures of the unique architecture and colorful interior of the Museum. Designed by the Alessandro Mendini (Milan), the Groninger Museum is our pick for Friday’s Wanderlust.
  • 20 Quotes About Passion That Will Give You Chills

    The Creative Ham
    23 Apr 2015 | 12:45 pm
    If passion is what fuels us, this is the gas station. Fill up with these inspiring 20 quotes about passion that are sure to give you the chills: 1. “Some people die at 25 and aren’t buried until 75.” -Benjamin Franklin 2. “The best people possess a feeling for beauty, the courage to take risks, the discipline to tell the truth, the capacity for sacrifice. Ironically, their virtues make them vulnerable; they are often wounded, sometimes destroyed.” -Hemingway 4. “Anything that gets your blood racing is probably worth doing.” -Hunter S. Thomspon 5.
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