Advertising

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  • Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

    AdPulp
    David Burn
    16 Apr 2014 | 7:10 pm
    Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of social strategy at Publicis Kaplan Thaler. “We know as journalists that we can teach the advertising agencies to move that much faster,” Ms. Francke boasts. I do not doubt the veracity of her claim, nor the need for it. What I do doubt is the willingness of traditional…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    Adweek : Advertising & Branding
    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • WWF Snaps #Lastselfie of Endangered Animals

    Adweek : Advertising & Branding
    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • DDA Celebrates 20 Years of Pioneering Work in Digital and Interactive Media and Technology

    PRLeap - Advertising News Releases
    18 Apr 2014 | 12:00 am
    April 18, 2014 - DDA continues to push the boundaries of what is possible in digital with its signature synergistic approach, combining beauty of form with robust functionality and intensive interactivity to keep audiences informed, engaged, and empowered.
  • This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat

    Adrants
    17 Apr 2014 | 11:33 am
    I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night. In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience…
 
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    Michelle Castillo
    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    Tim Nudd
    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    Alfred Maskeroni
    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    Tim Nudd
    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
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    Adrants

  • This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat

    17 Apr 2014 | 11:33 am
    I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night. In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience…
  • Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania

    17 Apr 2014 | 10:47 am
    Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors. The video is backed by a voiceover which slowly intones Dylan Thomas'…
  • e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test

    17 Apr 2014 | 9:46 am
    Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs. Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next…
  • This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

    17 Apr 2014 | 9:26 am
    Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory. Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.
  • You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

    17 Apr 2014 | 8:36 am
    This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture. You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.
 
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:16 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:45 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
 
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    Adweek : Television

  • Fizzy, Busy Finale for ABC’s Scandal

    18 Apr 2014 | 11:48 am
    With no fewer than four broadcast series calling it a day, Thursday night was a time for cliffhangers and farewells. But has been the case all season long, only one of these shows delivered a blockbuster audience. The season finale of ABC’s sudsy Beltway drama Scandal went off with an all-too literal bang, as a terrorist bombing changed the stakes, and the ontological status of more than one key character was thrown into question. According to Nielsen fast national data, the Season 3 closer averaged 10.5 million viewers and a 3.4 in the adults 18-49 demo, making it the second…
  • Meet Watch Awards Production Judge Fred Seibert

    18 Apr 2014 | 9:22 am
    What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it is novel," Seibert said. "It is a new twist on every day life that through contrast draws attention to itself." The founder and executive producer of independent animation studio Frederator Studios has worn many hats in the entertainment industry. Before his current job, he was the first creative director for MTV. He revamped Nickelodeon with the Nick-At-Night programing…
  • Mad Men Star Vincent Kartheiser Stays Away From Social Media

    17 Apr 2014 | 8:32 pm
    Specs Who Vincent Kartheiser Age 34 Accomplishments Stars as Pete Campbell on AMC’s Mad Men (Season 7 airs Sundays at 10/9c); voices Marsh Merriweather on the Fox animated series High School USA! Base Los Angeles What’s the first information you consume in the morning? Email. My computer is usually close at hand. If I’m going to work, the first media I probably consume is music in my car. How do you listen to music? I do Spotify. Every once in a while I’ll do satellite radio comedy channels, too. There’s a bunch of them—Comedy Central, Raw Dog, and Jamie…
  • Fargo Earns Solid Sampling in Debut

    16 Apr 2014 | 1:49 pm
    The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo. While the 10 p.m. deliveries weren’t exactly world-beaters—recent dramas The Americans drew 3.22 million viewers and a 1.2 in the dollar demo in its January 2013 premiere, while The Bridge last July bowed to 3.04 million viewers and a 0.9 rating—the network guarantees against multiplay deliveries. As such, the more germane number is the cume: 4.15 million viewers and a 1.4 in the demo. Time-shifted viewing will only serve…
  • Tribeca Film Fest Names Vine #6SecFilms Winners

    16 Apr 2014 | 7:55 am
    If you blink, you may miss the majority of the content in Vine videos. However, the Tribeca Film Festival felt so strongly about the originality in some of these mini films that they wanted to award the most innovative of the bunch. "We have films that are two hours long, but we wanted to show that talent can be seen in glimpses in a short amount of time," TFF's director of programing Genna Terranova told Adweek. This year, more than 6,000 international contenders submitted their best efforts to the #6SecFilms jury. In addition to last year's animation, drama, comedy…
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    Adweek : Technology

  • Another Social Media Marketer Goes Wild on Tinder

    18 Apr 2014 | 1:29 pm
    Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media playbook pioneered by a single man in Phoenix. Cammi Pham, 24, copied the strategy tried by social media marketer Blake Jamieson, who added a fake Tinder logo to his profile with an official seeming “Hot Match of the Day.”  Both their results were interesting from a branding and content marketing perspective. Tinder, a growing platform worth billions of dollars, says it makes 10 million matches a day.
  • Buick, Ford Enlist Vine Stars, Get Intriguing Results

    18 Apr 2014 | 12:56 pm
    While some brands have been using Vine for well over a year now, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine star Zach King (1.1 million followers), while Ford teamed up with Rudy Mancuso (4 million followers). Half of Buick's 10 posts garnered more 1,000 revines (for the uninitiated, those are like retweets on Twitter), while the top performer accrued an impressive 23,700 revines and 43,700 likes. King's creations were posted on Buick's Vine account, which has a modest 7,000 followers. "We are trying…
  • FCC Moves Ahead on Plans to Hold Wireless Spectrum Auction

    18 Apr 2014 | 10:24 am
    Good news for consumers frustrated with dropped calls and slow downloads: The Federal Communications Commission is about to take a major step toward potentially freeing up more spectrum for wireless companies. The regulatory agency is currently finalizing the rules of the road for the nation's most ambitious auction of wireless spectrum. The auction, set loosely for mid-2015, is no small feat. Complex, with a lot of moving parts, this re-evaluation of the spectrum will be the defining achievement for FCC chairman Tom Wheeler.  Determined to move the process along, Wheeler on Thursday…
  • Slidermetrix Lets You Rate Videos as You Watch

    18 Apr 2014 | 5:15 am
    Forget five-star ratings: Dialsmith is introducing a rating system called Slidermetrix that allows viewers to judge online video in real time. “If people like it or not like it is a pretty thin metric,” David Paull, CEO of Dialsmith, told Adweek. “By being able to drill down into every moment, we begin to learn what they liked and specifically in which moments that occurs.” Slidermetrix is an add-on to video content that lets users actively grade the material. It harkens back to how Soundcloud allowed listeners to write comments on the parts of the song that…
  • Virgin Galactic Is Going to Be Social Media on Rocket Fuel

    17 Apr 2014 | 12:51 pm
    It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and his team yesterday chose Edelman Digital to help the brand manage social media as part of its larger public-relations-based chores, it's fair to ponder about the ridiculous buzz the venture will generate. Can you imagine what Twitter, Facebook and other social channels are going to be like if Branson's venture gets going for real? The Internet would completely blow up.
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
 
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
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    Adweek : Advertising & Branding

  • WWF Snaps #Lastselfie of Endangered Animals

    18 Apr 2014 | 1:39 pm
    The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie." The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends. …
  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:17 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:46 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know

    18 Apr 2014 | 10:27 am
    Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use a pleasant stop-motion technique to show someone making a sandwich—though actually, it looks like the sandwich is making itself. The person is then heard in voiceover having a conversation with a loved one—a chat that is then cleverly mirrored somehow in the prep of the sandwich itself. Example: A son who has recently gone off to college gets a call from his mom. As…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
 
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    AdWeek: AdFreak

  • OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny

    18 Apr 2014 | 1:16 pm
    Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob. Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.
  • Hair in a Can? This Insane Product Demo Might Actually Be Real

    18 Apr 2014 | 12:44 pm
    Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands.  According to the company website, the product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your…
  • Jeweler's Clever Business Card Rolls Into a Ring Sizer

    18 Apr 2014 | 9:55 am
    I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.") It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement…
  • K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

    18 Apr 2014 | 8:41 am
    Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of the music video below, promoting its "Classic Comeback" competition. Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm's brosef) Antonín Leopold Dvořák in the three-minute synchronized bump-'n'-grind-gyration-twerk-fest set to "Symphony No. 9 Allegro con fuoco." The video, shot by Raf Reyntjens in South…
  • Construction Machines Play Jenga With 600-Pound Blocks

    18 Apr 2014 | 7:38 am
    In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction sites all over the world. (From what I've seen of hard-hat areas in commercials lately, it's clear that all kinds of amusing stuff goes on.) The work, part of Cat's "Built For It" campaign, showcases the machines' precision handling, strength and agility in an engaging way, and it's proven quite popular on YouTube, tallying 1.1 million views since its posting last week.
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    AdPulp

  • Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

    David Burn
    16 Apr 2014 | 7:10 pm
    Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of social strategy at Publicis Kaplan Thaler. “We know as journalists that we can teach the advertising agencies to move that much faster,” Ms. Francke boasts. I do not doubt the veracity of her claim, nor the need for it. What I do doubt is the willingness of traditional…
  • Wait, Travel Agencies Still Exist?

    Shawn Hartley
    16 Apr 2014 | 9:44 am
    Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. Going Solo Gary Leff, for example, is an independent travel agent who helps people book trips in his spare time. He specializes in helping people use their frequent flier miles to put together great vacations and trips that they might not have been able to design themselves. Others have taken…
  • Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

    David Burn
    14 Apr 2014 | 4:15 pm
    Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency for a time. There is an imposter in his place. Entertainment Weekly describes the poseur like so: Lou Avery is calling the shots, and he’s everything that Don was not. He dresses like Mr. Rogers, chuckles at his own corny jokes, and brags about his “peachy” weekend…
  • Television Advertising Continues To Reign Supreme

    David Burn
    13 Apr 2014 | 8:36 am
    We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and appealing than any other form of mass communication. Only a few years ago television advertising awards seemed an appalling anachronism, a vestigial limb of an industry that was wrestling with the death of television at the hands of the internet. Indeed until…
  • Joni Ernst Wants To Cut Big Spender’s Balls Off

    David Burn
    9 Apr 2014 | 12:52 pm
    Iowan Joni Ernst—mother, soldier and conservative—wants to take her hog castration experience to the chambers of the U.S. Senate and clip, clip, clip the dreaded “pork,” so beloved be her political brethren. “Washington is full of big spenders—let’s make them squeal,” Ernst offers. What a towering load of manure. So-called conservatives freely spend the nation’s tax dollars on the military and thousands of other corporate welfare schemes. Every single day. So, the politics of this is poison. But not nearly as upsetting to me as the truth-jamming that…
 
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    Search Engine Journal

  • Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox

    Matt Southern
    18 Apr 2014 | 10:08 am
    Google announced today they will be rolling out the ability for users to have popular topics from Google […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox appeared first on…
  • LinkedIn Announces They Have Reached 300 Million Members Worldwide

    Matt Southern
    18 Apr 2014 | 9:30 am
    LinkedIn announced today  they have reached the milestone of over 300 million members worldwide, more than half of […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post LinkedIn Announces They Have Reached 300 Million Members Worldwide appeared first on Search Engine Journal.
  • Taking a Look at Retargeting in 2014: An Interview with David Karel

    Murray Newlands
    18 Apr 2014 | 9:06 am
    Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of…
  • The Future of Paid Search… Isn’t Search. What Google Could Announce Soon

    Bryant Garvin
    18 Apr 2014 | 5:32 am
    Editors Note: This post uses actual examples to draw conclusions. However, nothing is set in stone when it […] Author information Bryant Garvin Dr House of PPC at Bryant Garvin Consulting Bryant Garvin has been involved with marketing for over 10 years known by many of his peers as the Dr House of PPC. He is currently focused on PPC Audits & Paid Search Consulting at Bryant Garvin Consulting, his private PPC Consultancy. Previously he has worked with large brands (like Comfort Inn) as an in-house Paid Search & Affiliate Marketing Manager, as well as a Paid Search Consultant to…
  • Marketing 101: How to Create a Successful Influencer #Marketing Plan

    Amanda DiSilvestro
    18 Apr 2014 | 4:07 am
    These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more! TwitterGoogle+LinkedIn The post Marketing 101: How to Create a…
 
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    Ads of the World™

  • The Alliance For Cancer Research: Kylie

    ivan
    18 Apr 2014 | 12:10 pm
    See the work at http://www.onenoteagainstcancer.com/en Advertising Agency: Publicis Conseil, Paris, France Chief Creative Officer / Creative Director: Olivier Altmann Copywriters: Thierry Lebec, Mathieu Degryse Art directors: Bénédicte Potel, Yves-Eric Deboey Assisting Art Director: Fanny Chevalier Account managers: Sophie Larrieu, Adrien Susini, Bastien Chanot, Pierre-Henry Briec Sound Post-production: Frederic Prados
  • MWEB: The MWEB #dinnercam

    ivan
    18 Apr 2014 | 11:50 am
    A social media activation for food photographers. Advertising Agency: Society / King James Group, Cape Town, South Africa Creative Director: Dan Pinch Art Director: Hayley More Copywriter: Anna-mart Fourie Technology: Thingking PR: Atmosphere Published: April 2014
  • Lionel: Untie yourself

    ivan
    18 Apr 2014 | 11:43 am
    Advertising Agency: FCB, Kiev, Ukraine Creative Director: Andrey Levin Art Director: Eugene Vetrov Copywriter: Vladimir Zhuravkin Illustrator: Ekaterina Hodorova Published: March 2014
  • Summit Negotiations Society: eNegotiations

    ivan
    18 Apr 2014 | 11:20 am
    Advertising Agency: Jenkinson / Goode Productions, Canada Director / Producer / Copywriter: Dylan Jenkinson Animation Company: Boyscout Creative Animation Director: Shaun Huberts Composer: Douglas Horner / Corduroy Audio Audio Postproduction: Jonvez Audio
  • Majestic: Jersey Day, 3

    ivan
    18 Apr 2014 | 10:40 am
    Because baseball made pinstripes important before Wall Street did. Advertising Agency: Dunn&Co., Tampa, USA Chief Creative Officer: Troy Dunn Creative Director / Copywriter: Glen Hosking Art Director: Michael Kovalchick Photographer: Rob Adamo Agency Producer: Heidi Little Account Executive: Kate Grooms
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    Advertising to Baby Boomers

  • Marketing to PrimeTime Women

    16 Apr 2014 | 1:16 pm
    Great move by my publishers – releasing an updated paperback edition of Marti Barletta’s Marketing to PrimeTime Women: In a new executive edition of her ground-breaking book PrimeTime Women, Marti Barletta offers practical applications and advice for getting into the minds, souls, hearts, and wallets of this influential demographic. Marketing to PrimeTime Women delivers a hands-on approach with strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential sisterhood of consumers. A link to my review from 2007: PrimeTime Women by Marti…
  • Older Adults Sold On Entrepreneurship

    9 Apr 2014 | 10:53 am
    Good story on NPR: Never Too Late: More Older Adults Sold On Entrepreneurshipby Ina JaffeIf you've ever been driven to rage and despair trying to pry open one of those plastic blister packs, Paul Tasner says it doesn't have to be that way. According to the 68-year-old Tasner, all it would take is for more products to use the packaging he's developed for his company, Pulpworks. The company web site: Our environmentally thoughtful protective packaging is fashioned from the very same raw material that’s been used for decades to create egg cartons. Said another way, we turn garbage into safe,…
  • Product Videos

    27 Mar 2014 | 1:48 pm
    Thanks to @creatingresults for tweeting this: 73% of Consumers More Likely to Make a Purchase After Watching a VideoA new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life-cycle … video also plays a huge role in further research into the brand, as well as in comparison shopping and in post-purchase information… I wouldn’t swallow this whole. The info is from two outfits marketing/producing product videos.  Of course, the gold standard for video advertising: You Won't Believe How Big TV Still IsStaggering viewership numbers and…
  • Native Advertising is having a bad week.

    25 Mar 2014 | 11:12 am
    What You Think You Know About the Web Is Wrongby Tony HaileMyth 3: Native advertising is the savior of publishingOn a typical article two-thirds of people exhibit more than 15 seconds of engagement, on native ad content that plummets to around one-third. Native Ads Aren’t Engaging Readersby Greg SterlingNative ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. No One’s Looking at Your Native Ads, Eitherby  Peter KafkaPeople who look at this stuff can’t wait to…
  • Age UK Advert

    20 Mar 2014 | 3:48 pm
    Just saw this. Excellent: Watch Age UK's new cinema ad, encouraging everyone to embrace ageing and seize the day. The advert features a poem by acclaimed poet Roger McGough and is voiced by actor Sir Christopher Lee.For more inspiration, head for www.ageuk.org.uk/lovelaterlife Oddly enough, Roger McGough and yours truly have something in common: The New Millennium Tales: Baby Boomer Marketing StoriesIt’s larger than this, hardcover and classy – suitable for dazzling display on a petite coffee table. I’ve yet to appear in a movie with Christopher Lee, however.
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    adland.tv - all the adnews not fit to print

  • Ikea - Method / Spinning Kitchen - (2014) :60 (UK)

    dabitch
    18 Apr 2014 | 11:38 am
    The hardest thing to direct are children and animals, but honestly in this mesmerizing spinning kitchen you needn't ask the baby to smile, he thinks he's on a merry-go round. Squee! Country:  United Kingdom Commercials:  Household
  • Hello Flo - The Camp Gyno - (2014) 1:45 (USA)

    dabitch
    18 Apr 2014 | 9:59 am
    To sell little period kits, discreet boxes of feminine protection and treats that arrive at your doorstep 3-7 days before your next visit from Auntie Flo, Country:  United States Commercials:  Health & Beauty
  • Issa Law "Jon" (2014) 1:00 (USA)

    kidsleepy
    18 Apr 2014 | 9:09 am
    Exceptionally detailed and research-loving are great traits to have for a lawyer. And in the case of Issa Law Offices, Jon Majeske has that in spades. Country:  United States Commercials:  PSA & Public Interest
  • Issa Law "Mark" (2014) 1:00 (2014) (USA)

    kidsleepy
    18 Apr 2014 | 9:04 am
    This campaign for Issa Law Offices feature honest and offbeat portraits of the associates who work for the firm. Country:  United States Commercials:  PSA & Public Interest
  • Issa Law "Miguel" (2014) 1:00 (USA)

    kidsleepy
    18 Apr 2014 | 9:02 am
    Rather than just do regular old bios for the associates in his law office, Mark Issa decided to give them some personality instead. Country:  United States Commercials:  PSA & Public Interest
 
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    AdliterateAdliterate | Adliterate

  • Television is still the king

    Richard
    7 Apr 2014 | 10:19 am
    Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about advertising awards. He said that he had hailed a cab from outside the Grosvenor or some such venue and the cabbie had enquired what he had been up to all dressed up as he was. Steve replied that he had been to an advertising awards do at which the cabbie paused thoughtfully and then said “well, well, well Sir whatever will they think of next”. Bizarre though they may seem to normal people I rather like advertising awards, especially…
  • Maths and magic – the secret of Bletchley

    Richard
    4 Apr 2014 | 4:09 am
    Colossus was the World’s first electronic digital computer. Built from Post Office spare parts, it was operational from February 1944 at Bletchley Park, the British Government’s code breaking headquarters. Colossus followed on from the work that Alan Turing had done decoding the signals encrypted by the German Enigma machines. It was essential to the latter stages of the war in helping the Allies understand radio traffic between German High Command and their army divisions in the field.  It’s one of the reasons that the Allies knew the location of 58 of the 60 German divisions in…
  • Facebook’s nineteen billion admissions of defeat

    Richard
    23 Feb 2014 | 2:59 am
    Why did Facebook acquire WhatsApp for $19bn? For the same reason dog’s lick their balls, because they can. There are few organisations on earth that could rustle up $19bn dollars (mainly in cash) for anything let alone a service that at a maximum can only be turning over $450m a year and Facebook is one of them. However, it is also clear that Facebook needed to acquire WhatsApp, having failed in its acquisition of Snapchat. Not to bolster the appeal or functionality of the lumbering beast that is Facebook itself but to diversify its portfolio of brands and sources of revenue. It is perhaps…
  • Should CSOs become CEOs?

    Richard
    15 Feb 2014 | 12:44 pm
    In the 1990s Harry Enfield and Paul Whitehouse performed an appallingly misogynist sketch series called ‘women know your limits’ in which mock mid-century public information films advised women not to mess with things like driving and intellectual debate. And I wonder if sometimes the same advice ought to be given to planners, especially when presented with the opportunity of becoming the CEO of the agency. Without a doubt one of the triumphs of the planning community has been the number of strategists that are now occupying the top job in advertising agencies. Planners, once thought to…
  • Independent London

    Richard
    9 Feb 2014 | 7:27 am
    Separatism appears to be the flavour of the month in the UK. The SNP can’t bear to be British, UKIP can’t bear to be European and the BNP can’t bear to be anywhere near their fellow countrymen and women. But if you are hell bent on separatism why choose the nation state? If there is any case for separation right now it is the separation of London from the rest of the United Kingdom rather than Scotland from England, Wales and Northern Ireland. I grew up in a Britain that was profoundly split by what we called the north south divide. This notional division tracing a line from the Seven…
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    Adverblog

  • New SoDA report launched

    Jeremy
    16 Apr 2014 | 1:41 pm
    The next edition of The SoDA Report – the first for 2014 has just been released. This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? SoDA dives into all of these questions throughout each expertly-curated editorial section within the report.
  • Race your own track

    Tim
    14 Apr 2014 | 4:43 am
    If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions. You can race on smartphones, tablets, the GT RIDE website itself and naturally on Facebook. So start your personal GT-Ride by downloading the app here. Agencies: LA-RED / Artificial Rome…
  • SXSW goes to London

    Tim
    14 Apr 2014 | 3:07 am
    Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’. Charlotte Mary Rose sent us this wrap up from London: Creative Social presents #MINIAUSTIN:…
  • Dove’s miracle beauty patch RB-X

    Jeremy
    14 Apr 2014 | 12:36 am
    Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. This message was famously conveyed in previous Dove content including last year’s Sketches. But the current execution has caused more debate around the…
  • Food Porn : sexy advertising

    Bridget
    11 Apr 2014 | 9:07 am
    To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris. In Australia, Kellogg’s Crunchy Nut Cereal has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand,…
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    Cup of Java

  • Ideas matter.

    Jane Goldman
    9 Apr 2014 | 7:32 am
    + Bob Hoffman (@adcontrarian) gave a presentation titled "The Golden Age of Bullshit" at Advertising Week Europe 2014. You can watch it below: Throughout the presentation he hit on data that doesn't... [more of Cup of Java...]
  • A Collection of April Fools

    Jane Goldman
    1 Apr 2014 | 10:39 am
    +Busy today but here's just a few April Fools to keep you entertained. More and more brands are definitely jumping on the bandwagon. Some should probably not bother. April Fools Pranks Across the... [more of Cup of Java...]
  • This & That: Link Lust - Reads worth Reading

    Jane Goldman
    26 Mar 2014 | 1:30 pm
    +  Here are a few things worth reading and checking out. "Ultimate" generic company video made by stock footage company Dissolve. Emotion in marketing: How our brains decide which content is... [more of Cup of Java...]
  • Content, Marketing, and Social articles worth a read

    Jane Goldman
    4 Mar 2014 | 3:32 pm
    + Here are a few things worth reading (most of them are quick), that I've been reading today. How to Tell the User's Story looks at how a user's knowledge bridges the gap between client's expertise... [more of Cup of Java...]
  • Super Bowl ad fumbles and themes

    Jane Goldman
    3 Feb 2014 | 9:09 am
    + Last nights Super Bowl was a blow out, at least in terms of the game. The ads? Not so much. Some shared themes and tactics by brands came through. Bears A good 'ol Super Bowl creative... [more of Cup of Java...]
 
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    The Denver Egotist RSS Feed

  • Poster Plays Music on Your iPhone Letting You 'Feel Flavor'

    The Denver Egotist
    18 Apr 2014 | 1:43 pm
    National Herb and spice brand Schwartz is all about flavor. To demonstrate, Print Tech collective, Novalia and Grey London collaborated on this interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface. Each herb and spice depicted in the artwork is assigned a musical chord matching its flavor characteristic. The image was then back-printed with an innovative conductive ink, giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical…
  • A Living Room Transforms into a Giant Pinball Game in Heineken's New Ambient Experience

    The Denver Egotist
    18 Apr 2014 | 12:57 pm
    National ‘The Sub’ is a futuristic beer draft machine designed by Marc Newson that helps you "master the game of successful hosting." Publicis Italia launched The Sub during Milan Design Week. It was placed in a well-designed living room like so many others at the event. People who dared to pull its lever triggered a transformation of the living room into a Guinness-World-Record-breaking-sized pinball game. At the end of every game, a super appeared on the pinball’s screen: ‘The Sub has emerged. Play it at home.’
  • Denver's Vladimir Jones Breaks First Work for Smashburger

    The Denver Egotist
    18 Apr 2014 | 11:50 am
    Local Smashburger, the national better burger restaurant known for smashed-to-order burgers based here in Colorado, partnered with Vladimir Jones "to bring optimism and energy to the handcrafted burger category." Visually, we like that the outdoor board backgrounds blend with the blue of the sky to make the burger pop (assuming that was the intent). We do wonder, however, why the work doesn't focus on what seems to be the true differentiator of the brand — the unique cooking method that makes the burgers juicy good.
  • Okay, We're Learning First Aid Now

    The Denver Egotist
    18 Apr 2014 | 9:42 am
    National And that's how you use emotion to sell. Extremely evocative. Agency: The Brand Agency, Perth.
  • Studio C3 Ushers Junior Achievement into the 21st Century

    The Denver Egotist
    18 Apr 2014 | 8:28 am
    Local Junior Achievement does a lot of things well. The challenge is that their program wasn’t built for the digital age. With major plans of adopting a technology-focused curriculum, Junior Achievement hired Studio C3 to bring their vision to life. “JA’s New Kicks” is a concept piece, showing the future of Junior Achievement. Credits: Agency/Production Company: Studio C3 Director/Director of Photography: Kaleb Kohart Editor: Kaleb Kohart
 Writer: Karen Morris Account Services/Producer: Jen Merrigan Locations: Pure Brand Communications, Regis University, Palmer Ridge High School
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    Guerrilla Marketing defined

  • Owning equals caring

    4 Apr 2014 | 8:08 am
    That is the message delivered by this beautiful spot of the British supermarket chain Waitrose.   The "when you own something, you care a little more" strap line should remind shoppers that employes of Waitrose have ownership and thus care more - for the customer of course.  The plot is simple, a boy plants a carrot and cares for it until it is grown, not as massive as in The Carrot Seed, but very cute just the same.
  • A clever Valentine's Day stunt - dissected

    14 Feb 2014 | 7:26 am
    Brit brand funnyhowflowersdothat knew quite well that many news sites look for cute Valentine's Day items and they jumped on it hard and found plenty of red warm heart suckers including us. The recipe? Create one cute flower box, theme it Valentine's Day, place in a location for a quick photo, make sure the Eiffel Tower is visible, and then led the image slip out. Action.  And that red box was likely there only for 20 minutesPlus of course which Parisians would opt to order flowers in the UK no matter how cute the action is?  So no need to leave it there.  :-)
  • The social media honky phenom

    7 Feb 2014 | 10:52 am
    There are a few different definitions for the slang term honky, but most folks are familiar with the  Wikipedia definition of "white men who would honk their car horns and wait for black prostitutes to come outside in urban areas in the early 1910s."  We are not sure if these white men were just too lazy to get out of their cars or felt embarrassed about being in that situation, but being lazy or embarrassed seems to now drive folks on social media channels to look for shortcuts too.  Instead of responding to that other person or re-tweeting an interesting update, it gets…
  • It is freezing out there, but wait...

    9 Jan 2014 | 10:20 am
    Arizona is trying to lure folks to sunny Arizona and they used a perfectly placed clever billboard in Chicago to bring home that point.  With temps well below freezing in the windy city it is not too far fetched to think that folks might enjoy to warm up in Arizona.  And with this billboard likely making rounds in social media other folks in cold regions might also be inspired.
  • Bad timing

    16 Dec 2013 | 9:38 am
    Timing is an important part of our daily life, and we sometimes have to learn the hard way when our timing is off.  That is also true in this beautiful mock advertisement by European visual effects studio Cinesite.  Hopefully this spot gives the crew more work in North America too, because what is currently running in real ads here is quite lame. 
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    Clever Ideas, Great Ads

  • Angry Italian Drivers Are Calmed by Driving A Toyota Hybrid in Rome

    18 Apr 2014 | 2:01 pm
    Toyota Europe is on a mission to make drivers "Fall in Love with Driving Again" with its new ad campaign, created by Saatchi & Saatchi.Watch as 30 drivers navigate the busy streets of Rome. Driving a Toyota Hybrid and a non-hybrid car, we observe their emotions behind the wheel to see if a car could make them fall in love with driving again. Toyota Hybrid: Fall in love with driving :60 ad below.Creative Credits:Ad Agency: Saatchi & Saatchi, LondonDigital Director: Lloyd SalmonsCreative Director: Dan RutherfordArt Director: Bruno Di LuccaCopywriter: Dan RutherfordDirector: Nic…
  • The Pilion Trust Charity "Fuck The Poor" Advert

    18 Apr 2014 | 12:44 pm
    Charity asks Londoners to put their money where their mouths are in controversial ‘Fuck The Poor’ campaign.A man walks the streets of London shouting Fuck The Poor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate.Creative Credits:Advertising Agency: Publicis, London, UKCreative Director: Andy BirdArt Director: Jolyon FinchCopywriter: Steve MossAgency Producer: Sam HolmesDirector: Jonathan Pearson
  • Hell Pizza Billboard "Rabbit Pizza"

    18 Apr 2014 | 12:01 pm
    Rabbit Pizza. Made from real rabbit. Like this billboard.Creative Credits:Advertising Agency: Barnes Catmur & Friends, Auckland, New ZealandExecutive Creative Directors: Paul Catmur, Daniel BarnesCreatives: Rob Cook, Brad Stratton, Rob Longuet-HigginsProducer: Shayna ArmstrongAccount Directors: Jo Cheyne, Meredith Maclean, Luke FarmerProduction company: Juggernaut
  • Secret Garage - Mercedes Benz Activation

    18 Apr 2014 | 11:51 am
    The “Secret Garage” activation was created to raise awareness on the Lamda Mercedes dealership and promote its facebook page. So, what's the secret? One garage, a lot of Mercedes cars and 3 security cameras. Users have to observe through the cameras and try to count or guess the number of hidden Mercedes inside. If they give the correct answer, they are entered in a draw. But it's not that easy. Another challenge lies within. Only one camera is “on” so it's hard to make a lucky guess. For a user to be able to look through all 3 cameras, he has to “unlock” them using shares and…
  • Coors - Persistence from the "Take A Hike" Campaign

    18 Apr 2014 | 11:41 am
    Detour Films director Matt Miadich spotlights the heritage of the Coors Banquet brand with new spots as part of the brand’s popular campaign that celebrates timeless western values, from Chicago-based agency Cavalry. The four spots -- “Persistence,” “Our Name,” “Tradition” and “Water” -- each pay homage to the uncompromising quality of the beloved Coors Banquet beer, which has been brewed exclusively in Golden, Colo., with pure Rocky Mountain water and high country barley since 1873. For the :30 broadcast spot “Persistence,” Miadich took to the Rockies to capture footage…
 
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    pixelpasta

  • H2O by Caesar Lima

    7 Apr 2014 | 9:38 am
    “H2O” series works with water drops and focus makes you realize that sometimes the important thing is not where the image is focused at but understanding that visuals may have several layers and dimensions that gives you different perspectives. more images @ http://www.caesarlima.com/portfolios/h2o/533da743-d110-4213-97fa-33790a645fc8
  • Garage Films, Photo And Events, Production Company: Partners

    7 Apr 2014 | 3:40 am
    Hungry for fresh ideas Advertising Agency: Garage, Lisbon, Portugal Creative Director: Rogerio Serrasqueiro Art Directors: Rogerio Serrasqueiro, Rui Mata Post Production: Frederico Van Zeller, Miguel Ramos Photographers: Frederico Van Zeller, Rogerio Serrasqueiro 3d Artist: Frederico Van Zeller Executive Production: Miguel Varela Production Director: Claudia Costa Producer: Teresa Pinto
  • Untitled

    7 Apr 2014 | 1:12 am
    Puffybrain
  • Christian Schloe Digital Artwork

    27 Mar 2014 | 2:00 pm
    Beautiful Digital photo-illustrations by Christian Schloe. You can buy on Society6.via http://agonistica.com/christian-schloe-digital-artwork/
  • Fashion Illustrations by Leigh Viner

    27 Mar 2014 | 1:56 pm
    Leigh Viner is a freelance artist from Denver, Colorado who created the gorgeous fashion illustrations with vintage feel. Besides drawings, Leigh also works on photography and make-up, and have a love of music and film, which becomes her continuous source of inspiration of fashion design. via design you trust http://designyoutrust.com/2014/03/fashion-illustrations-by-leigh-viner/
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    AdBasha

  • Dolceca 'Swimming Mangos'

    17 Apr 2014 | 5:28 am
    Masterful storytelling by JWT Cairo and The Producers for Nestle Dolceca Ice Cream. Winner of several film craft awards at the Dubai Lynx 2014 including:GOLD in Film Craft - Art Direction/Production DesignSILVER in Film Craft - CinematographySILVER in Film Craft - DirectionSILVER in Film Craft - ScriptSILVER in Film Craft - Production ValueBRONZE in Film Craft - Casting Agency: JWT CairoClient: Dolce Egypt Ice Cream team -- Nestle EgyptCreative Director: Mohamed HammadyCopywriter: Mohamed Abd El BaryDirector: Omar HilalBusiness Director: Rasha GeorgyAccount Director: Ahmed Abd El KaderAccount…
  • Sex, Pop & Politics

    11 Apr 2014 | 12:04 pm
    Mashrou' Leila is one of the most notable and controversial indie/alternative rock acts in the Middle East. With an openly gay frontman and anti-establishment lyrics, this independent Beirut-based band is on a mission of musical rebellion in the region.Leo Burnett Beirut were asked to promote their new album 'Raasuk' (They made you dance) and boy did they think of something clever. They chose a political track called 'Lil Watan' (For the country) whose lyrics talk about how governments distract people from what's important, and through an online video they created a diversion of their own.
  • Rip-Off? UN Women 'The Autocomplete Truth'

    25 Mar 2014 | 4:04 pm
    This campaign won an insane 13 awards for Memac Ogilvy Dubai. Add to that 9 awards for Coke Social Media Guard (which may very well be a rip-off as well) and you're crowned kind of the Dubai Lynx jungle... Or should I say circus?GOLD in Branded Content & EntertainmentGOLD in Promo & Activation / Print or Standard OutdoorGOLD in Promo & Activation / Public AwarenessGOLD in DesignGOLD in DirectGOLD in InteractiveGOLD in MediaSILVER in PrintSILVER in MediaSILVER in OutdoorSILVER in PRBRONZE in PRBRONZE in IntegratedThe sad truth is that as much as this campaign is for a good cause,…
  • Rip-Off? Coke Social Media Guard

    10 Mar 2014 | 11:16 pm
    Shortlisted in Dubai Lynx 2014 in several categories, I really hope the judges see this before making a decision.UPDATE: Obviously the judges didn't see this or didn't really care. This campaign won a whopping 9 awards helping Memac Ogilvy win agency and network of the year.GOLD in Film CraftSILVER in FilmSILVER in InteractiveSILVER in DirectSILVER in Promo & Activation / ConsumerSILVER in Promo & Activation / POSBRONZE in Promo & Activation / IntegratedSILVER in IntegratedBRONZE in PRCoke published their video in Feb 2014.These guys published and started a Facebook page for…
  • All the winners. All the work. MENA Cristals 2014

    8 Feb 2014 | 3:36 pm
    Another cold and crazy year at the MENA Cristals in Lebanon. I was fortunate to be staying at the Intercontinental Mzaar this time and that meant no more nightmarish midnight drives down the mountain.I really had a blast this year although strongly missed getting drunk with Iain from Campaign ME. Hopefully I'll see him at the Lynx next month.This year the organisers decided to hold the Closing Award Ceremony and Gala Dinner at MusicHall Beirut, which turned out to be a great venue for the awards, but not so much for the After Party. I remember the same thing happening at MusicHall Dubai for…
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    ANUBIS

  • Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

    Anubis
    23 Mar 2014 | 10:21 pm
    Submitted by Alex Hillsberg and Chris Sibbet Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they’re not trivial or simple. Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury…
  • DUBAI LYNX HONOURS 2014 WINNERS

    Anubis
    17 Mar 2014 | 7:28 am
    12 March 2014 – The much anticipated winners of the 8th Dubai Lynx Awards have  been revealed and celebrated at the region’s biggest awards ceremony, which was attended by over 1,800 people. A team of 43 respected and global jury members came together in Dubai and spent three days judging over 2,279 pieces of work from 18 countries which were entered across 15 categories. After shortlisting 503 entries, the juries went onto award 207 winners: 4 Grand Prix, 41 Gold, 70 Silver and 92 Bronze trophies. The UAE took home the most trophies, followed by Lebanon and Egypt. The Grand Prix in…
  • WINNER OF THE DUBAI LYNX 7-DAY BRIEF REVEALED

    Anubis
    12 Mar 2014 | 8:12 am
    12 March 2014 – The winner of the 2014 7-Day Brief, powered by YouTube, has today been announced at a dedicated press conference which has taken place during the Dubai Lynx International Festival of Creativity. Answering to a brief set by the international organisation UNHCR (United Nations High Commissioner for Refugees) participants had just seven days to make a 30-60 second film commercial, in English or Arabic and upload the film to YouTube for public viewing. The aim of the commercial is to raise awareness for UNHCR and to encourage those living in the GCC and MENA countries to make a…
  • DUBAI LYNX FESTIVAL DRAWS TO A CLOSE FINAL SHORTLISTS RELEASED AHEAD OF TONIGHT’S AWARDS

    Anubis
    12 Mar 2014 | 7:53 am
    12 March 2014 – The Dubai Lynx International Festival of Creativity has drawn to a close after three inspirational days of creativity, learning and networking. The Awards Show, which will see the winners revealed and celebrated, is taking place tonight at the Madinat Arena, Dubai. Ahead of the Awards, the final three shortlists have now been released by the juries. 18 have been shortlisted in Branded Content & Entertainment, 56 in Film Craft and 7 in Integrated. Yesterday delegates enjoyed seminars from jury presidents Graham Fink and Gabriela Lungu, as well as PHD’s Mark Holden who…
  • Dubai Lynx on Instagram by Anubis

    Anubis
    8 Mar 2014 | 10:29 pm
    To share the Dubai Lynx 2014 experience we set up an Instagram account of the experience from our side of the table. I hope you enjoy and share your experience too. You can follow us on instagram dubailynx 
 
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    Between 10 and 5

  • Oh Wow! – Paint in Water Sculptures, a Catalogue of Artisans and Intriguing Portraits.

    Jessica Hunkin
    17 Apr 2014 | 6:51 am
    Today we’re saying Oh Wow thanks to some intriguing portrait photographs, ‘sculptures’ created using paint in water,  a catalogue of artisans who create things with their hands and a beautiful showcase of African fashion.   ONE – Photographs by Lindsay Hamlyn.     TWO – Poster by One Horse Town Illustration Studio for NY Psych Trio ‘Golden Animals’.     THREE – Destruction/Creation, a series of “paint in water sculptures” by Chris Slabber which were exhibited at KKNK 2014. View the entire collection of works here.
  • #NowPlaying: Nicole Liebenberg

    Jessica Hunkin
    17 Apr 2014 | 4:51 am
      Just in time for the long weekend, today’s #NowPlaying is brought to you courtesy of Pretoria based illustrator Nicole Liebenberg. Her lovely playlist is called Cold Charm and you can find the tracklist below. Happy listening!   Cold Charm from between10and5 on 8tracks Radio.   1. The Ballad of George Marchinkowski – Gil Hockman – All the Things 2. Dirty Work – Steely Dan – Can’t Buy A Thrill 3. Each Coming Night – Iron & Wine – Our Endless Numbered Days 4. The Fall – A Hollow In The Land – A Hollow In The Land…
  • Featured: Street Photography by Barry Christianson

    Thato Sehlabela
    17 Apr 2014 | 3:30 am
      Barry Christianson is a street photographer from Cape Town who is interested in sharing the stories of the city’s residents from his own compelling view behind a lens. From bus and train stations to the city centre, its alley-ways and Robben Island, Barry shows a side of the city that most residents just walk past without giving a second glance. Having started photography by shooting with a 35mm film camera while visiting his father on a holiday in Turkey, Barry has not looked back and he has continued, through his DSLR, to explore his passion and also explore Cape Town as he…
  • Social Contract’s Poster Picks | Below the Bassline, Rock Night, Live Evil, Monster Alliance

    Stephan Steyn
    17 Apr 2014 | 2:00 am
      To get this long weekend started, let’s have a look at the best posters for upcoming gigs.   Riaan Botha made the poster for Below the Bassline blowing up at Kitcheners.   Ian Jepson sets the tone for a chaotic lineup at The Assembly.   Jeanne Fourie savors the last bit of summer with her Live Evil poster.   Doktrine‘s cut and paste style poster for Monster Alliance with 1UP sends you into the weekend. Enjoy.   Posters curated by Social Contract. Follow us @Social_Contract   Riaan Botha for Below the Bassline (Kitcheners) Ian Jepson for Rock…
  • Featured: Wilhelm Venter

    Melissa van Rooyen
    17 Apr 2014 | 1:00 am
      Wilhelm Venter is an architect and product designer from the Mother City who takes really intriguing pictures in his free time. His sharp eye for interesting photographs caught our attention on Instagram, and we chatted to him to find out how he makes his part-time hobby look so professional.   What is your background, and what do you do now?   I matriculated from DF Malan High School in Bellville and went to the University of Stellenbosch where I completed my first year in Fine Arts (Jewellery Design). I then decided to make the switch to architecture at the University of…
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    Advertising and Marketing Guide by Dr Prem

  • Death of traditional marketing leading to the rise of integrated marketing by Dr Prem

    Dr Prem Jagyasi (c)
    4 Apr 2014 | 1:23 am
    Relying solely on traditional marketing approaches would not help a business in today’s world. To explain rise of integrated marketing stratygies, Dr Prem – a world renowned marketing experts recenly spoke in international marketing conference.  “In order to remain competitive and profitable, the business would need to ditch these traditional approaches and opt for integrated ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning…
  • How to brand your business using App Marketing

    Dr Prem Jagyasi (c)
    11 Feb 2014 | 11:57 pm
    Mobile apps are becoming quite popular nowadays with the increase in use of smart phones and if you are planning to launch a mobile app then planning proper marketing for the same and developing it as a brand is important. The competition is steadily increasing in the mobile app marketing and if you have to ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and…
  • Building market presence with reverse branding

    Dr Prem Jagyasi (c)
    6 Feb 2014 | 11:48 pm
    Nowadays, there are more perceptive consumers than ever before and traditional form of branding that starts with a brand name, such as BMW, and then forms a linkage with services like safety and careful drivers is becoming less effective. Due to these reasons, we see reverse branding becoming more and more popular. Reverse branding totally ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered…
  • Importance of effective writing in online marketing

    Dr Prem Jagyasi (c)
    3 Feb 2014 | 11:13 pm
    More than 2 billion people use the web for various purposes ranging from purchasing good and services to increasing their knowledge about a topic. The web is also a useful online marketing medium and content plays a very important role in conveying the right message to your audience. Article writing is a challenging task and ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal…
  • How employees are best brand advocates of a company

    Dr Prem Jagyasi (c)
    1 Feb 2014 | 4:52 am
    Brands often caught up in their B2B content marketing efforts. Developing an interesting, relevant custom content, exclusively for employees, helps strengthen the loyalty of employees. Any company cannot run without its employees. They are the best brand advocates of a company as they are the best source to deliver the message of a brand amongst ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered…
 
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    Angus Whines

  • Rescue Dog

    Kirsty
    16 Apr 2014 | 8:18 pm
    Turns out I'm easily amused. Via My Modern Met
  • Elastic

    Kirsty
    14 Apr 2014 | 8:18 pm
    Beautifully done. A GIRL NAMED ELASTIKA from Guillaume Blanchet I Filmmaker on Vimeo.
  • Future Mum

    Kirsty
    3 Apr 2014 | 2:32 am
    Far be it from me to be serious, but I think this is a stellar, and incredibly moving, piece of communication.By Saatchi & Saatchi for Italian Down syndrome advocacy group CoorDown.
  • Cock

    Kirsty
    2 Apr 2014 | 2:27 am
    Lucie Thomas and Thibault Zimmermann of Zim & Zou create paper sculptures, installations, and illustrations. How incredible is this rooster? Via Colossal
  • Roots

    Kirsty
    31 Mar 2014 | 2:26 am
    How adorable are these felt vegetables dangling from embroidered leaves by Munich-based Veselka Bulkan from Green Accordion. Love them. Via Colossal
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    Advertising Age - Complete Feed

  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
  • Watch Last Night's New Spots From Sprint, Chevrolet, DirecTV and More

    18 Apr 2014 | 8:17 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, DirecTV extends its weird new marionette-themed campaign with a fresh installment (spoiler: a marionette kid's wires get caught in…
  • Weight Watchers Is Leaving McCann

    18 Apr 2014 | 7:04 am
    Weight Watchers is parting ways with McCann, New York, as its lead creative agency and appears poised to move the account to Wieden & Kennedy, according to people familiar with the matter. McCann notified its employees about the loss this morning in an internal memo.The move ends a seven-year relationship between the diet marketer and the Interpublic Group of Cos. shop. It also comes as Weight Watchers is steered by a new leadership team. Lesya Lysyj, the former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America late last year. The company also…
  • Facebook to Sell Huge Audience of World Cup Fans to Advertisers

    18 Apr 2014 | 7:00 am
    Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer.According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.It's the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars, according to a person familiar with Facebook's plans. Continue…
 
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    Advertising Age - Latest News

  • Alan Batey's Next Challenge: Getting Young Urbanites to Buy Trax

    18 Apr 2014 | 2:00 pm
    Alan Batey, General Motors' president-North America, is one of those marketers who fills the room.With his big laugh and "hail-fellow-well-met" persona, he's the type of guy who could talk a bird out of a tree. During a media scrum at the New York International Auto Show this week, he joked that he and the media pack surrounding him should take the conversation to the bar.But Mr. Batey is facing a tricky advertising challenge -- selling an SUV to young city dwellers. Continue reading at AdAge.com
  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • Doritos 'Mystery' Flavors Will Test Consumer Loyalty

    18 Apr 2014 | 11:46 am
    How much of food marketing relies on the packaging? Frito-Lay is about to find out.Beginning Saturday, the PepsiCo-owned snack marketer will sell three new flavors of its Doritos Jacked tortilla chips in special "mystery" packaging. The mostly silver-colored packs come in three different versions using red, yellow and blue color splashes along with a generic-looking "batch number." The packs reveal very little else about the flavors inside.Under the program, called "Bold Flavor Experiment," consumers are asked to try all three mystery flavors and vote for their favorite beginning on April 29.
  • Wendy's Pushes New Italian Chicken Sandwich with First 'Short Film'

    18 Apr 2014 | 11:17 am
    Wendy's is borrowing from the aesthetic of Federico Fellini and Bernardo Bertolucci for what it's calling its first "short film," part of a promotion for its latest limited-time product, the Tuscan Chicken on Ciabatta sandwich.On Monday the chain will release a "trailer" for a video called "L'Estrella de la Toscana," or "Star of Tuscany" in English. But Wendy's is calling on consumers to write the subtitles for the short movie itself, which is broken into three acts and will be close to 9 minutes total. Wendy's plans to post scenes from the movie on its Facebook and Twitter pages and ask…
  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
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    Advertising Age - Agency News

  • Massive Eggs Land at Rockefeller Center Just in Time for Easter

    18 Apr 2014 | 1:11 pm
    Photo credit: Zander TaketomoNew York City's Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world's most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others. Continue reading at AdAge.com
  • Weight Watchers Is Leaving McCann

    18 Apr 2014 | 7:04 am
    Weight Watchers is parting ways with McCann, New York, as its lead creative agency and appears poised to move the account to Wieden & Kennedy, according to people familiar with the matter. McCann notified its employees about the loss this morning in an internal memo.The move ends a seven-year relationship between the diet marketer and the Interpublic Group of Cos. shop. It also comes as Weight Watchers is steered by a new leadership team. Lesya Lysyj, the former chief marketing officer at Heineken USA, took over as president of Weight Watchers North America late last year. The company also…
  • Audi Starts Digital Agency Review

    17 Apr 2014 | 6:58 am
    Audi of America has begun a review of its digital agency business, according to people familiar with the matter.The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi last reviewed its digital business in the summer of 2010; it named AKQA its digital agency of record in early 2011, shifting its business to the large, then-independent shop from smaller Denver-based independent Factory Design Labs.AKQA, now owned by WPP, is defending the business, according to people familiar with the matter. Continue reading at…
  • Maurice Levy on Omnicom Merger: 'Life is Good for Publicis Whatever Happens'

    17 Apr 2014 | 5:18 am
    Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up 9.9%) and a return to growth for Spain (1.1%) for the first time since 2011, but held back by a generally weak southern Europe and a 1.6% decline in the U.K.Organic revenue in the BRIC countries -- Brazil, Russia, India, China -- and…
  • 'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

    17 Apr 2014 | 4:00 am
    The return of "Mad Men" for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.Sex Becomes Potent Ad InfluenceSex was coming out in the ad world, as Grey Advertising newsletter "Grey Matters" pointed out. Whereas once sex was used subliminally, advertisers like Dodge were starting to become more risque in their approach. One of the carmaker's recent ads, for example, showed a curvy woman saying things like,…
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    Advertising Age - Digital

  • 'Titanfall' Not Enough to Lift Xbox Sales Above PlayStation

    18 Apr 2014 | 8:50 am
    Sony Corp.'s PlayStation 4 outsold Microsoft's Xbox One game console in the U.S. in March, holding the lead for a third month, as its rival tempted consumers with discounts and a popular new game.Sony fended off the hot-selling new release for the Xbox One, the "Titanfall" shooter game, and more competitive pricing for Microsoft's product, such as a $450 package at some stores that included a console and the new title."PS4 and Xbox One continue to see success with cumulative sales of the two consoles through the first five months currently totaling more than double that of their…
  • Facebook to Sell Huge Audience of World Cup Fans to Advertisers

    18 Apr 2014 | 7:00 am
    Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer.According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.It's the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars, according to a person familiar with Facebook's plans. Continue…
  • Weibo Shares Surge On First Day of Trading

    17 Apr 2014 | 1:36 pm
    Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the marketed range.The shares climbed $3.24 to $21.24 as in New York, after they were priced at $17 each. Weibo, which also counts Alibaba Group Holdings among its backers, raised $285.6 million in the IPO, after offering the shares for $17 to $19 apiece.Weibo's IPO was set against the backdrop of tumbling stocks. Since the company publicly filed for its IPO on March 14, U.S. peer Twitter dropped more than 14% through yesterday…
  • Facebook Won't Use Data from New Friend Location Tool for Ads

    17 Apr 2014 | 12:58 pm
    Facebook's latest feature allows people to share their location with friends, but don't expect to be able to use the data to target ads anytime soon."The answer is no, we are not using data from Nearby Friends or Location History to target ads right now," said a Facebook spokesperson. "Currently, advertisers can target ads based on location. To determine location, we use things like people's current city that they list on their profiles, and their IP address. We do not currently target ads to people based on GPS coordinates."As is the norm with Facebook, the company is rolling out the new…
  • Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

    17 Apr 2014 | 12:50 pm
    Young mens' publisher Complex Media is starting another website backed by a single brand, this time a basketball site that will carry ads for only Bacardi Flavored Rum for the next nine months.The site, Triangle Offense, arrives just as the NBA playoffs are starting, but it's really meant to cover pro and college basketball without dwelling on saturated areas such as stats, schedules or, for that matter, triangle offenses. Its focus instead is on the players' high-flying lifestyle -- their clothes, tattoos, cars, watches and so on. "We came to this realization that there was this white space…
 
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    Advertising Age - Global News

  • What Monet's Masterpieces Are Doing In a Chinese Mall

    18 Apr 2014 | 4:00 am
    From the first step inside Shanghai's K11 mall, it's clear the venue has aspirations beyond just selling things. The grand, glassy entrance looks something like the pyramid at Paris' Louvre.And the crowds aren't heading to Burberry, Chloe and Dolce & Gabbana -- they're lining up for the mall's Monet exhibit, billed as the first on the mainland. (The promotional tie-ins are fun but would horrify art purists: Spend $270 at the mall and pose for free selfies in a retro photo studio with a beret, paintbrush and a puffy white beard like Monet's.)In China, smart developers are reinventing the…
  • Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

    18 Apr 2014 | 4:00 am
    Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico's Axe brand.Lapiz, Leo Burnett's U.S. Hispanic shop, intrigued the judges with its dramatic "Stains Happen" print and outdoor campaign for P&G's Gain with Oxi, a stain-removing…
  • 'House of Cards' With Your Cellphone Subscription? Vodafone Seen in Netflix Talks

    17 Apr 2014 | 12:27 pm
    Vodafone Group, the world's second-largest mobile carrier, is in talks with Netflix to offer subscribers access to streaming movies and TV shows, three people familiar with the discussions said.A deal would give Vodafone customers free access to Netflix content for a period of time, the people said, asking not to be named because the agreement isn't final. Talks are at an early stage, they said.Vodafone is adding more content to its lineup as CEO Vittorio Colao transforms the company into a one-stop-shop for customers who want to access applications, entertainment, and files on fixed and…
  • Maurice Levy on Omnicom Merger: 'Life is Good for Publicis Whatever Happens'

    17 Apr 2014 | 5:18 am
    Publicis Groupe said organic revenue grew 3.3% in the first quarter of the year compared to a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue, 41% of it digital, increased 2.2% to $2.2 billion, the company said.In North America, organic revenue growth reached 4.3%, while in Europe it was 2.1%, helped by a buoyant Germany (up 9.9%) and a return to growth for Spain (1.1%) for the first time since 2011, but held back by a generally weak southern Europe and a 1.6% decline in the U.K.Organic revenue in the BRIC countries -- Brazil, Russia, India, China -- and…
  • Happy Sisterhood Day -- And Why Brands Are Celebrating in China

    17 Apr 2014 | 3:00 am
    In a Chinese digital campaign for Baileys, two real-life best friends a celebrity and her manager -- describe a big fight in their past. The manager backed down first, writing a text message: "I really love you, do you love me?" That's sisterhood, one of the women explains: Being there for each other despite it all.In China, sisterhood is in the zeitgeist. Baileys and Adidas, both strong performers in China, are tapping into the concept with campaigns that use the reassuring framework of friendship to promote trends that are still new for many women in China -- drinking alcohol and working…
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    Advertising Age - Hispanic Marketing

  • Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

    18 Apr 2014 | 4:00 am
    Eight U.S. agencies captured 19 awards at the Wave Festival for Latin America this week, with Chicago-based Lapiz emerging as the biggest winner from the U.S. with strong work for several Procter & Gamble brands.In addition, this was the first year Puerto Rico participated in the Wave Festival in Rio de Janeiro, and DDB Latina Puerto Rico won two bronze awards, for Amnesty International and Unilever de Puerto Rico's Axe brand.Lapiz, Leo Burnett's U.S. Hispanic shop, intrigued the judges with its dramatic "Stains Happen" print and outdoor campaign for P&G's Gain with Oxi, a stain-removing…
  • U.S. Hispanic Agencies: Wave Festival Deadline Extended to April 10

    31 Mar 2014 | 5:00 am
    The final deadline to enter the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the second year, has been extended.Entries are due by April 10, 2014 for the Wave. U.S. Hispanic work that broke between Jan. 1, 2013 and April 1, 2014 is eligible.Advertising Age is partnering with the Wave, held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at…
  • Nissan, Subway, Post Foods Join Hispanic Campaign

    24 Mar 2014 | 5:00 am
    Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word. In an ad campaign breaking March 24, Nissan, Subway and Post Foods' Honey Bunches of Oats tout these achievements: Hispanics bought 30% of Nissan Sentras in 2013. And 100% of the Post cereal brand's growth is from Hispanics.The claims may seem startling. But that's the point. Univision did research to understand why some marketers don't make the Hispanic market a strategic priority, and what's holding them back. Cynthia Ashworth, Univision Communications' SVP, innovation marketing,…
  • Why the Molla Brothers Sold La Comunidad to SapientNitro

    11 Feb 2014 | 9:10 am
    Besieged by questions about why they sold Miami-based La Comunidad to SapientNitro and for how much, Jose and Joaquin Molla created a two-minute video explaining the deal, and their future, along with hashtag #whywesold.The reasons are sensible, such as "our commitment to digital and emerging technologies," but their new lifestyle is hilarious. We won't spoil the video, but sadly it's not true the brothers now own an NFL team. Continue reading at AdAge.com
  • LatinWorks Is No. 9 on Ad Age's 2014 Agency A-List

    3 Feb 2014 | 3:00 am
    LatinWorks generated impressive revenue growth of 32% in 2013. But the real story is how those billings broke down: 59% U.S. Hispanic work and 41% total market, meaning work that addresses the general market and multicultural consumers. Just a year earlier, the split was 82% Hispanic work and 18% total market.The total market is a destination the ad industry is moving toward," said Sergio Alcocer, LatinWorks' president and chief creative officer. "It will be a reality, not an alternative."Consider AT&T, which selected LatinWorks after a pitch against general-market agencies to launch a…
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    Advertising Age - Rance Crain

  • Big Companies Cut Back on Everything But Ad Spending in 2013. Why?

    7 Apr 2014 | 9:00 am
    Why would major U.S. corporations keep a tight rein on almost all costs last year -- except advertising?By continuing their firm grip on hiring and spending, U.S. corporate profits reached new highs for 2013, The Wall Street Journal reported.Advertising expenses, at least for the top 1,000 companies, was the exception. According to Kantar Media, the biggest marketers boosted spending 3.3%, while smaller advertisers cut ad budgets 6.6% Continue reading at AdAge.com
  • R/GA's Greenberg Puts Connectivity at Center of Marketing Ecosystem

    25 Mar 2014 | 8:00 am
    I asked Bob whether consumers understand the tradeoff. "I think they do. I think they understand that they are a part of -- at Nike, let's say a running club -- and that their information is shared and is combined in a way that is useful to them. So it's also utility. If they get back some interesting utility, they feel it's a fair trade."Bob has always been good at anticipating what lies ahead, and he attributes that skill to his dyslexia. "As you overcome aspects of dyslexia, you get a benefit to sort of pre-visualize things. That's why so many of the people who have it are in business in…
  • At 75, the IAA Unveils Campaign to Make the Case For Advertising

    11 Mar 2014 | 7:00 am
    The International Association of Advertising is celebrating its 75th anniversary this year, and it's booked conferences in Beijing, Moscow and Ghana. It is also kicking off an ad campaign on behalf of advertising to celebrate the occasion.My Dad, G.D. Crain Jr., who started Advertising Age, was very active in the IAA, and I've covered IAA conferences in such far-flung places as Sao Paulo, Manila, and Dubai, not to mention Moscow.This year's World Congress will be held in Beijing from May 8-10. The editor-in-chief of Ad Age's licensee in China, Chen Yong, is one of the leaders of the China…
  • In Digital-Data Frontier, Scammers and Hackers Find Pickings All Too Easy

    19 Feb 2014 | 6:00 am
    Rance CrainBig data that's often wrong. Fraudulent and deceptive ads that are difficult to keep track of let alone police. These are the dark corners of cyberspace. Continue reading at AdAge.com
  • Mad Dash to 'Purpose' Is Marketers' Attempt to Foil the Price Cutters

    5 Feb 2014 | 3:45 am
    Rance CrainWhy are the drums beating so loudly and insistently for marketers to embrace purposeful marketing? Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • Aereo Wants You to Protect Your Wait, What, Again?

    17 Apr 2014 | 11:04 am
    Right now Aereo is doing exactly what you'd expect it to be doing -- only a little late.With arguments on American Broadcasting Companies v. Aereo beginning next Tuesday before the U.S. Supreme Court, the embattled New York tech startup has just now taken its case to the people with ProtectMyAntenna.org. Of course, because so few people actually use antennas anymore -- last summer the Consumer Electronics Association released a study saying that just 7% of U.S. household rely solely on antennas for TV reception -- Aereo is using its consumer-facing advocacy site to, once again, explain what…
  • Papa Bear Is Just Lashing Out in Grief: Bill O'Reilly Mourns 'Stephen Colbert'

    15 Apr 2014 | 11:17 am
    On his Fox News show Monday night, Bill O'Reilly shared a viewer email that read, "G'day from Oz, Bill. Didn't think it was possible that CBS could go more left than Letterman, but it has with Colbert." (Nice to know Australians are obsessing about America's line-up of late-night talk-show hosts.) The response from O'Reilly:"Traditionally, late night has been light and breezy, with a minimum of political posturing. Carson and Leno set the tone for that. But Colbert has built an entire career on pleasing the left. And if you don't believe me, check out the reportage on his ascension. The…
  • The Truth in Advertising Act: Can the Government Really Regulate Photoshopping?

    14 Apr 2014 | 11:00 am
    As I wandered through the halls of the Cannon House Office Building, a stately Beaux Arts behemoth that sits kitty-corner from the United States Capitol, I kept thinking how strange it was that I'd come to Washington, D.C., of all places, to be lectured about truth -- specifically "truth in advertising."You may be wondering: Truth? Like, truth in political advertising?Hahahahahahahahaha, get real! (That would never happen.) I was there, on the first Thursday in April, to sit in on a congressional briefing titled "Truth in Advertising: The FTC's Role in Protecting Consumers from Photoshopped…
  • Watch Jon Stewart Celebrate Stephen Colbert's 'Late Show' Hire

    11 Apr 2014 | 9:37 am
    On last night's "Daily Show," Jon Stewart played a clip from the old days, back when Stephen Colbert was a senior correspondent for the faux-news program. In the clip-within-a-clip below, Colbert, consummate comedy professional, does what he rarely does -- he completely loses it, dissolving in laughter that's hard to watch without laughing too. And then Stewart says some very nice things about his old friend and colleague -- and also about the man, David Letterman, that Colbert is set to replace on the "Late Show."In the second clip, from last night's "The Colbert Report," Colbert also offers…
  • Do You Have Your 'Mad Men' Drinking Game Ready?

    10 Apr 2014 | 10:51 am
    It's been so long since new episodes of "Mad Men" have aired that I've almost forgotten what the show is about -- beyond the fact that it's the iconic story of a frustrated high-school teacher, Walt Draper, who decides to secretly supplement his meager income by creating incredibly potent advertising in an RV parked in the New Mexico desert. Or something like that? Again, it's been awhile.Anyway, the seventh season kicks off on AMC on Sunday, and what I do remember about the series is its nostalgic celebration of vices, including excessive drinking, which has made it a perfect foil for…
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    Advertising Age - Guest Columnists

  • Wake-Up Call for B-to-B: Choose Life vs. Death by Inbounditis

    16 Apr 2014 | 11:00 am
    A staggering number of large b-to-b companies are suffering from what we might call inbounditis, a disease that spreads from marketing to sales and attacks the revenue backbone of a company. Inbounditis happens when management seeks a quick fix for sagging revenues by buying lists of potential customers and then attempting to reach them with automated marketing tools to fuel the sales pipeline.Companies use marketing automation tools like Silverpop, Marketo and Pardot, which can track digital body language of customers. The software enables the end user to see, for example, which companies…
  • Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

    8 Apr 2014 | 9:30 am
    Cosmopolitan magazine is causing a bit of a stir with its upcoming May issue cover. No, it's not promoting a risque sex survey or planning to scoop Vogue with a Kimye cover of its own. Rather, the publication has the audacity to feature a pasted-on cover for its subscription copies, sponsored by L'Oreal Paris. The extra cover was produced by the edit staff and includes a tease about a L'Oreal contest alongside actual unpaid editorial cover lines. Traditionalists are asking, "Is this a blurring of the lines?" Fashionista raised the question of whether Cosmo had possibly violated The American…
  • A Privacy Call-to-Action for the Data Industry

    8 Apr 2014 | 7:45 am
    As CEO of one of the largest marketing data technology companies in the world, it's not surprising that I am passionate about helping advertisers use data to connect with customers and prospects. In the last few years, I've seen important advances in the way companies leverage data to make advertising more meaningful and deliver greater value. And today, innovative new data technologies allow marketers and businesses to provide services never before possible.Nonetheless, it may surprise you to know that just like everyone else -- as a husband, father and citizen -- I do have concerns about…
  • Passover Is Becoming the First (Mostly) Gluten-Free Holiday

    5 Apr 2014 | 8:00 am
    Something magical happens this time of year for people with celiac disease: It's called Passover.An important holiday for the observant, it's also becoming a great time for anyone to find gluten-free products in special Passover aisles. It's time marketers took notice.Celiacs need to avoid certain Passover foods, of course. Most matzo, for example, is made from wheat, which they cannot eat. Regular matzo ball soup doesn't turn into gluten-free chicken soup by removing the matzo balls after they've leached into the broth, and a gefilte fish will be gut-wrenching if made with conventional matzo…
  • How Sports Brands Are Reaching Out to Women in China

    31 Mar 2014 | 3:30 am
    On a freezing Saturday in February, 200 yoga enthusiasts boarded a boat on the Huangpu River in Shanghai. The yoga-on-a-boat event was part of Lululemon's rollout in China to the delight of local consumers, some of whom have long known the brand and bought it overseas or online. Participants, mostly women, went to the showroom afterward for a shopping spree. The Lululemon founder's disparaging remarks about women's bodies, and his subsequent stepping down, had little relevance to these consumers. They were happy to have another brand option.Their enthusiasm speaks to a larger trend emerging…
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    Advertising Age - Adages

  • Environmentalist Talks Crap in Ford Parody of Cadillac's 'Poolside' Spot

    28 Mar 2014 | 10:24 am
    Ford ad agency Team Detroit is having a little fun with Cadillac, according to the Detroit Free Press. Using the founder of sustainability consultancy and advocacy group Detroit Dirt -- who also happens to be an African-American woman -- the shop has created a spot that parodies the GM nameplate's "Poolside" ad released earlier this year.Remember that Cadillac spot? The one that broke during the Olympics? That bit of "brand provocation" from agency Rogue featured actor Neal McDonough playing a rich white guy in a huge house spouting off about the American work ethic, taking digs at other…
  • WhatsApp Gives Mark Zuckerberg Second Shot to Stick to His Principles

    14 Mar 2014 | 6:45 am
    For years, Mark Zuckerberg was outspoken about his feeling that people don't want advertising in their social networks. He fought long and hard to keep ads out of Facebook feeds. That ended when the company went public. Being a public company and defender of digital principles have not gone hand in hand.Hence, with ads crowding their pages, young people are abandoning Facebook in droves, and older people whine about how much they can't stand Facebook's manipulation of their feeds.As for brands, they originally thought that Facebook would change everything, offering a direct, one-to-one…
  • Worth It: Obama Subjects Himself to 'Between Two Ferns'

    11 Mar 2014 | 9:00 am
    My first thought when confronted with President Barack Obama showing up on Zach Galifianakis' talk show, "Between Two Ferns," was not charitable. Doesn't the president have better things to do with his time than, once again, sucking up to Gen Xers and Millennials for some cool cred? You know who's not impressed by cool cred? Vladimir Putin. So unimpressed is he that his response to America's strongly worded condemnations about Crimea has basically been, "Yadda yadda yadda" then sending more Russian troops to take over more Ukrainian military bases.My second thought was that the episode was…
  • Chevy Did Not Create That Heart-Rending Dying-Dog Spot

    8 Mar 2014 | 6:00 am
    They say you can't go wrong by using a cute dog in a TV commercial. But what about a dying dog?General Motors' Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized.But here's something you might not know. The spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, according to spokeswoman Cristi Vazquez. Continue reading at AdAge.com
  • What Exactly Was Puma Up to With its Ash Wednesday Stunt?

    6 Mar 2014 | 12:45 pm
    Puma might've had its own way of observing Ash Wednesday with a marketing stunt that placed shrine-like displays on city streets in New York, Boston, Los Angeles and Chicago yesterday.The prop introduced the company's new Italy jersey for its 2014 FIFA World Cup campaign, "#StartBelieving." Fans reveled in the promotional display, jokingly kneeling before the jersey and uploading photos to social media.Puma said it didn't mean to play on any religious observances. Continue reading at AdAge.com
 
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    Advertising Age - The Big Tent

  • Adland's Minority Leadership Problem: A Call for the 'Uncomfortable' Questions

    11 Apr 2014 | 3:45 am
    Coca-Cola's multilingual "America the Beautiful" spot is courageous beyond belief. And the recent AdAge feature story, "Ad Campaigns Are Finally Reflecting Diversity of U.S." demonstrates a general trend of progress in creative work. But unfortunately, when we hold up the cultural messages of the Coke spot and the AdAge story as mirrors against the agency landscape, the results still aren't pretty.This is an overwhelmingly white industry in an America that's increasingly multi-racial. The census tells us there are now 116 million non-white Americans -- about the same number of people as the…
  • Media Portrayals of Women Are More Powerful Than the Word 'Bossy'

    13 Mar 2014 | 10:00 am
    This week Facebook COO Sheryl Sandberg, who famously advised women last year to "lean in," has launched a campaign that's become ubiquitous in social media. She wants people to stop applying the word "bossy" to little girls because it's never applied to little boys.I don't know whether the "Ban Bossy" campaign, as it is called, will be effective in any way, but I do know that imagery, storytelling and portrayals of women in advertising and the popular culture are probably far more impactful on how society views women and girls.In the 1970s, "The Mary Tyler Moore" show featured Mary Richards,…
  • Five Questions With 'Mad Black Men' Creator Xavier Ruffin

    28 Feb 2014 | 4:00 am
    Ad Age: What inspired you to start the web series?Mr. Ruffin: This show is a direct response to Matthew Weiner's comment, that "there [were] no black people in advertising." Mr. Weiner may be misinformed or he may be ignorant but either way he is wrong. There were more than a handful of African Americans working in all sorts of capacities on Madison Avenue during that era. As a designer I wanted to be a fan of "Mad Men" like all of my colleagues, but I couldn't get past its representation of blacks during the first season so I just left it alone. That is Matthews Weiner's artistic expression…
  • New Programmatic Trading Desk Will Serve Multicultural Advertisers

    25 Feb 2014 | 3:00 am
    Trading desks have long served at the pleasure of large advertisers, who have utilized their services to buy digital ads at scale through automated channels. But a new trading desk, launched earlier this month, is taking a much different approach: it's gearing its services to advertisers trying to reach multicultural audiences only, hoping its expertise reaching that segment alone will give it a competitive edge."We are looking to make this process easier for advertisers, agencies, and publishers to better serve the multicultural user," said David Jones, CEO of The Cipher Group, an…
  • Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market

    7 Feb 2014 | 4:00 am
    What possibly could be construed as offensive about "America the Beautiful" sung by a chorus of Americans? When they are singing in a language other than English. That was Coke's Super Bowl ad -- "American the Beautiful" sung in seven languages -- and it has stirred serious anger among conservative pundits and viewers, generating reactions including the hashtag #BoycottCoke, which trended on Twitter immediately after the game.Here's the ad again: Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Why Obama's Data Could Be Too Much for Many Dem Candidates

    15 Apr 2014 | 4:00 am
    If political races have become data wars, conventional wisdom has it, the Democrats clearly have the advantage in 2014 and 2016. After all, the stockpiles of data from President Barack Obama's two campaigns have been deposited in the party's armory alongside the software to put it to good use.But it's not so simple. While the party as a whole navigates a newly treacherous political landscape -- none other than Nate Silver predicted the Democrats could actually lose control of the Senate -- individual campaigns across the country may struggle to use something as big and complex as Obama's data…
  • Latest Supreme Court Ruling Unlikely to Lead to Deluge of Ad Dollars

    2 Apr 2014 | 9:50 am
    A divided U.S. Supreme Court struck down decades-old limits on the total money donors can give to federal candidates and parties, issuing its biggest campaign-finance ruling since the 2010 Citizens United decision. But it's unlikely to have the same monetary impact the Citizens United case had.Voting 5-4 along ideological lines, the court today said the caps violated the speech rights of Shaun McCutcheon, an Alabama Republican official seeking to give candidates, parties and political committees more than the $123,200 maximum. The court stopped short of undercutting a 1976 ruling that allows…
  • Super PACs Could Outspend Political Campaigns in Midterm Ad Wars

    31 Mar 2014 | 4:00 am
    It's unlikely that the 2014 midterm elections are going to blow away any ad spending records, with the exception of one. Some say this will be the first time that Super PACs outspend actual campaigns.According to Kantar Media, from Jan. 1 to March 25, the Koch brothers-backed Americans for Prosperity aired 14,624 spots in nine Senate races and the pro-Democrat Senate Majority PAC has aired 6,061 spots in six of those races. Elizabeth Wilner, senior VP at Kantar Media Ad Intelligence, said "exponentially more" Super PAC money will be spent this year and for the first time Super PACs will…
  • GOP: 'Honey Badger' Data Fueled Absentee Surge in Florida Special Election

    20 Mar 2014 | 11:00 am
    Republican David Jolly took the special election for Florida's 13th district House seat last week by a tight margin, and the GOP thinks data had a lot to do with it. The congressional race may not be a direct bellwether for this year's midterm elections, but if anything, it portends one thing for Republicans: Data-analysis lessons learned during the Gulf Coast battle against Democrat Alex Sink will be applied heading into November.Getting out the absentee ballot vote was key to the GOP win, insiders say. Now the party plans to take the analytical approach it used to decipher which voters it…
  • Worth It: Obama Subjects Himself to 'Between Two Ferns'

    11 Mar 2014 | 9:00 am
    My first thought when confronted with President Barack Obama showing up on Zach Galifianakis' talk show, "Between Two Ferns," was not charitable. Doesn't the president have better things to do with his time than, once again, sucking up to Gen Xers and Millennials for some cool cred? You know who's not impressed by cool cred? Vladimir Putin. So unimpressed is he that his response to America's strongly worded condemnations about Crimea has basically been, "Yadda yadda yadda" then sending more Russian troops to take over more Ukrainian military bases.My second thought was that the episode was…
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    Advertising Age - DigitalNext

  • The Viewability Debate: Being Seen Is Good, but One Second Isn't Enough

    18 Apr 2014 | 6:00 am
    The new focus on making sure ads are actually viewable online is a good thing, and will force websites to optimize their layouts, reduce ad slots that are basically out-of-view, and give digital advertising a fair chance to shine. But for all that, what impact will it really deliver?The Media Rating Council's official viewability standard counts only those ads that are 50% in-view for at least one continuous second -- certainly a step in the right direction. But let's be realistic. Millward Brown Digital and DoubleVerify have worked over the past year to compare the effectiveness of typical…
  • In-Store Cell Phone Tracking Pits Consumers Against Retailers

    17 Apr 2014 | 6:45 am
    When it comes to surveillance, NSA whistleblower Edward Snowden knows how to make headlines. In a video keynote at SXSW last month, he implored technologists to use encryption to "fix" the problem of government surveillance. But something quite profound was hidden in the closing minutes of his hyped speech. An audience member asked why it's acceptable for corporations to track people, but not OK for the government to do so. Part of his answer was that tracking is okay because consumers enter into a voluntary contract with a business. In other words, if you don't want Facebook to have your…
  • Pinterest Needs to Define Ad Metrics for Its Own Success (Not Cost Per Click)

    16 Apr 2014 | 12:35 pm
    Pinterest is on the fast track to success, but it faces a critical juncture as it prepares to roll out its first ad platform. The visual-based social network has amassed 40 million users in the U.S. alone, has raised $564 million and is valued at $3.8 billion, according to investors. As Pinterest announces its advertising plans, dozens of brands are jockeying to be among the first to use its premium ad offering.As the company begins to lock down deals with brands and agencies, two things are clear. First, Pinterest must stay true to its audience by ensuring that these ads do not detract from…
  • Before You Break Up with Facebook, Remember a Lesson from Search

    16 Apr 2014 | 6:45 am
    The internet is ablaze with chatter of how Facebook is "backstabbing" advertisers and "corroding" the relationships between brands and the followers they have worked so hard to attain. Between Eat24's heartfelt breakup letter to Facebook and Nate Elliot's "told you so" article on Forrester's blog, many companies and commentators have very publicly voiced their opinion on Facebook's decision to limit organic reach and drive marketers to paid advertising.But before you sever your social marketing ties with Facebook, take a second and review the situation. Facebook isn't necessarily backstabbing…
  • It's Time to Overhaul the RFP Used in Social Agency Searches

    11 Apr 2014 | 6:45 am
    It's not often we witness as rapid and dynamic a change as the one happening in paid social media today. The surge in branded and unbranded content, combined with new platform updates, is forcing brands to reconsider how they compete for consumers' attention and the role of paid social media. Getting the levels of engagement, reach and scale marketers expect from digital marketing will require a committed investment -- in both time and resources -- which puts clients and marketers under pressure to demonstrate ROI.Culture, consumer behavior and digital media are all evolving too quickly for…
 
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    Advertising Age - Video

  • The Creativity Top 5: The Best Brand Ideas of the Week

    15 Apr 2014 | 1:30 pm
    Need some inspiration? Check out Creativity's latest roundup of the week's best brand ideas, including Donald Trump reincarnated as an owl, and Oreos imagined into fanciful snacks.Subscribe to the podcast on iTunes here to keep abreast of the top work, and for more of the best ideas in brand creativity, tune in to Creativity-online.com. Continue reading at AdAge.com
  • Video: CNN Gets Personal With CNNx

    10 Apr 2014 | 12:51 pm
    CNN is getting personal with the introduction of CNNx, a platform that allows viewers to control their live news experience.Through CNNx, which is available now for the iPad and is planned to appear on set-top boxes later in the year, viewers can access 24 hours of program rundowns and select the segments they want to view. The experience pairs the segments with other real-time content culled from CNN's network and website.CNNx is available to cable and satellite customers by logging in with their TV provider. Continue reading at AdAge.com
  • 'The Baby Ate the Brand': Watch E-Trade CMO Explain the Baby's Retirement

    4 Apr 2014 | 8:50 am
    E-Trade this weekend is rolling out a big new ad campaign with one very distinguishing feature: absolutely no talking babies.Liza Landsman, chief marketing officer at E-Trade, explained the strategic shift this week on stage at the annual Ad Age Digital Conference in New York. She appeared with Ad Age Associate Publisher Abbey Klaassen and Peter DeLuca, senior VP-brand communications at T-Mobile, on a panel about choosing the right moment to disrupt your own business.See E-Trade's new campaign here. Continue reading at AdAge.com
  • Forget Likes and Sales: Seek Insights From Social Media

    2 Apr 2014 | 10:30 am
    Forget about "likes" for a second. Gary Vaynerchuk said during his presentation at the Ad Age Digital Conference that he often puts content on social media solely for the purpose of getting insights. We got him to unpack that afterward. Continue reading at AdAge.com
  • Big Risks, Big Rewards: Citibank Takes Stock of Citi Bike One Year In

    2 Apr 2014 | 7:55 am
    Ten months ago, New York City launched the first public bike-sharing initiative in the U.S., backed by $41 million in Citigroup money meant to help refashion the company's image after the financial crisis. The program has been struck by nagging logistical and financial problems, and simultaneously been a wild success. In fact, its popularity led to some of those early teething issues: With 100,000 annual members, it has netted far more riders than expected."This program has capitivated New Yorkers like something I've never seen," Elyssa Gray, the director of creative media for North American…
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    Advertising Age - Small Agency Diary

  • 50 Years in the Family Ad Agency Business

    4 Apr 2014 | 8:04 am
    In 1964, the Beatles took America by storm. The creative revolution was not only in music, but in advertising, led by Bill Bernbach. My father Berny saw it coming, and in that same year he went out on his own to start an ad agency.Dad was an artist turned art director, and wanted to shake up the Philly ad canvas. More than that, however, he wanted to create a company that felt different -- where crazy, talented people wanted to work, and clients wanted to be.Fifty years later, we are still thriving. But it wasn't easy. We have more than a few war stories under our belt. So this is not going…
  • Small Agency Awards 2014: Ad Age is Now Accepting Entries

    10 Mar 2014 | 10:30 am
    Ad Age's annual Small Agency Awards contest is now open, and independent shops with 150 or fewer employees are invited to enter.The goal of these awards -- now in their sixth year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. We've observed that all too often this community's work isn't being surfaced in the big awards shows.The best part? Winning a Small Agency Award can help under-appreciated shops get noticed in a major way. Continue reading at AdAge.com
  • Tax-Reform Proposal Is Much Worse Than Ad Industry First Thought

    6 Mar 2014 | 3:50 am
    David Camp, the Republican chairman of the House Ways and Means Committee, is trying to pass a huge tax-reform bill. Within his plan is a provision that is a veritable disaster-in-waiting. If passed, it would devastate the advertising industry and weaken economic growth across our economy as a whole.What is this provision? In an effort to find "ways and means" to reduce taxes for corporations by 10%, Mr. Camp is proposing we close loopholes in our tax code. Apparently, he views our entire industry as one giant loophole.Right now, businesses can deduct expenses for advertising in the year it…
  • Some Creative Ideas for Reinventing the Creative Brief

    27 Feb 2014 | 1:00 pm
    You could put the creative brief in the same category as old age. No one looks forward to it, but it's better than the alternative. Creative briefs have been the fuel for great campaigns from "Got Milk" to Volkswagen's "Drivers Wanted." They also have been the whipping boy for unhappy creative teams desperate for inspiration. Account people defensively cling to them when clients trash brilliant concepts. And clients may sign them like free checks, forgetting that they're launching teams of people on weeks of late nights and bad takeout meals.To get any creative job done, you absolutely need a…
  • It's a Bumpy Road to Advertising for Legal Marijuana, but Fortunes Will Be Made

    12 Feb 2014 | 4:00 am
    About two years ago, I was cutting through the lobby at Traction and saw our receptionist talking to a guy who had just walked in off the street. It seemed as if she didn't know what to do with him. "Can I help you?" I asked him."I'm looking for an ad agency," he said and handed me a business card that said Grassroots Cannabis. "I run the largest medical marijuana dispensary in San Francisco."Of course, the first thing out of my mouth was, "Look buddy, we're not cheap. You got any money?" He threw out a six-figure number and, sensing a great creative opportunity, I said, "Alright, let's…
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    Ads of the World™ blogs

  • RTO+P Appoints First West Coast CD: Ryan Scott

    ivan
    18 Apr 2014 | 8:53 am
    Philly-based creative agency Red Tettemer O’Connell + Partners hired Ryan Scott as the first West Coast VP Group Creative Director, who is formally of Deutsch LA. As a fun way to welcome Ryan, RTO+P’s Maker Steve Thompson sculpted a portrait of him made out of beach brush. He used an aerial drone to capture the video and final image.
  • Most Viewed Cute Ads to tie in with Easter

    ivan
    18 Apr 2014 | 8:04 am
    Visible Measures, leading video analysts, have compiled some of the cutest most viewed ads of the last 5 years as a fun piece to tie in with Easter.
  • Ukraine's answer to Japanese Adot campaign

    ivan
    17 Apr 2014 | 4:57 pm
    Ads of the World reader created this ad above in response to the Adot campaign posted Yesterday. He writes:
  • Portfolio Night All Stars: Meet the All Stars

    ivan
    14 Apr 2014 | 7:23 pm
    Portfolio Night is the world's largest portfolio review for young creatives looking to break into the advertising industry. Now in its twelfth straight year, Portfolio Night will be taking place on Wednesday, May 21st in 24 cities around the globe!
  • Ads of the World February 2014 Winners

    ivan
    11 Apr 2014 | 3:39 pm
    Best Film
 
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    FUEL LINES

  • CEOs who are social will be the next new thing

    Michael Gass
    7 Apr 2014 | 7:29 pm
    Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. Ken and I continued the conversation on the impact social media has made upon the…
  • How to Write A Blog Post for Ad Agency New Business

    Michael Gass
    1 Apr 2014 | 11:35 am
    A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write…
  • How to personally get to know your agency’s best prospects

    Michael Gass
    31 Mar 2014 | 2:17 pm
    Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.  But you must be willing to provide the time and resources to do it the right…
  • Try Speaking for Ad Agency New Business

    Michael Gass
    14 Mar 2014 | 12:05 pm
    Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.Public speaking is an essential component to my business development programI have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to…
  • A New Approach is NOW Needed for Ad Agency New Business

    Michael Gass
    6 Mar 2014 | 11:16 am
    Business development has undergone a major change.New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack a positioning of expertise.Most don’t have a target audience thus, no focus for business development efforts.They are their own worst clients, the cobbler’s children with no shoes.No appeal beyond their local market.Forced to use interruption tactics to build awareness.But, with all of these problems, new…
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    Dixon Schwabl Incites

  • Tax Day – By the Numbers

    Kathy Ritchie
    13 Apr 2014 | 11:00 pm
    It’s that time again! Taxes are due April 15 and if you haven’t filed them yet, chances are you’re not alone. In fact, according to Fox Business, 28% of people file their taxes in April. So whether you want to impress your tax professional or need a break from combing through your tax paperwork, here are a few statistics to get you through. The Good 1/3 of Americans like doing their income taxes because of the possibility of getting a refund (Pew Research Center) The average tax refund is $2,953 (Forbes) The Bad In a poll identifying the most stressful days of the year, Tax Day was…
  • Know Your Audience—Then Buy Them All Egg McMuffins

    Shannon Struzik
    9 Apr 2014 | 11:00 pm
    You know the scene.* A slightly upmarket café, metropolitan types sip pricey coffee while in earnest discussion over their laptops. One of them is me. Then along comes an interruption. Here’s what followed: Lady: Can you spare some change, please? [Instead of fumbling for small change, I surprised myself by asking a question.] Me: Would you like me to buy you something to eat? Lady: Yes, please. Me: What would you like? [I gesture at the array of fine pastries.] Lady: Can I have an Egg McMuffin? [She points at the McDonald’s next door.] Me: Of course you can. [And at this point, I…
  • Before You Buy: Turn It Inside Out

    Kim Allen
    3 Apr 2014 | 11:00 pm
    I’ll admit it. I’m a bit of a sucker for cool packaging. If it’s a legacy brand of gum that’s delivered in a piece of cardboard folded like an envelope, I’m in. Or a new twist on an old activity—like the new indoor trampoline centers that house 100 simple, old-school trampolines but add a foam pit, a few basketball hoops and fitness classes. Color me sold! A hair product I’m accustomed to using recently lost out to a competitive product because of a cobalt blue, octagon-shaped, short, squatty bottle. My penchant for packaging got me thinking about what that means for the…
  • Mr. Blandings Builds His Dream Ad

    Charles Benoit
    3 Mar 2014 | 10:00 pm
    Mad Men starts again soon, and while I’m a big fan, my favorite advertising man in fiction is Jim Blandings, the copywriting hero of Mr. Blandings Builds His Dream Home, the 1946 novel by Eric Hodgins and, more famously, the 1948 film starring Cary Grant and Myrna Loy. Not only does Jim Blandings out-suave Don Draper, he doesn’t look deranged when he smiles.1 The story is both realistic and a classic screwball comedy. The Blandings’ New York apartment is too small and they decide to move to Connecticut. They start by buying an 18th century farmhouse as a fixer-upper, but it’s (soon)…
  • It’s Hip to be … on Facebook?

    Jon Alhart
    26 Feb 2014 | 10:00 pm
    I googled “Facebook is old news” to begin writing a blog entry about why many people say Facebook is losing popularity and no longer the hip social media channel, and it turns out it still has by far and away the most users. What was served up to me as the top search? A story about Edythe Kirchmaier. You see, Edythe gets what social media is all about. She uses it to check-in daily with her friends and family. She also uses her Facebook page to raise awareness of volunteerism and the medical aid charity she devotes a lot of her time to, Direct Relief. You might be asking, so what? Isn’t…
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    360i Digital Agency Blog

  • What’s Buzzing: Nearby Friends, Live Cartoon Sketches & More

    Adriana Sanchez
    18 Apr 2014 | 2:11 pm
    This week brought a U.S. Masters win for Bubba Watson (and for Waffle House), the announcement of a new Doritos Locos Tacos Flavor via SnapChat and a significant mobile update from Facebook. Keep reading for these and more headlines. Facebook Introduces Optional “Nearby Friends” Setting Facebook just announced a new feature called “Nearby Friends”. The optional setting, if turned on, will periodically notify a user of friends that are nearby or on the go, facilitating in-person interactions. Similarly, friends of a user may see that user’s location if the user chooses to share it…
  • Let Me Take a (Branded) #Selfie

    Megan Conley
    18 Apr 2014 | 9:32 am
    The #selfie has become a wildly popular trend on Instagram and Facebook over the past year, and whether you love it or loathe it, one thing can’t be denied: selfies are everywhere. They’ve spread from our newsfeeds all the way to outer space, and there’s even a top 40 song called “#SELFIE.” Growing rapidly, we’ve seen consumers, celebrities and brands alike all jump on the selfie bandwagon. Although the phenomenon has been touted as both positive and negative – think: all the headlines of self-obsession, vanity and narcissism—there still exists great potential for brands who…
  • HBO’s Game of Thrones Challenges Fans to #TakeTheThrone

    360i
    17 Apr 2014 | 12:29 pm
    By Audri Nakamura, Account Supervisor and Caroline Tseng, Senior Strategist at 360i. HBO premiered Season 4 of “Game of Thrones” on April 6 with an episode that marked the most social HBO original series debut ever, breaking the record held by Season 3’s “Red Wedding” episode by more than 18 percent. Per Nielsen’s Social Guide, 6 million people saw a tweet in reference to “Game of Thrones” for the premiere, and there were more than ten “Game of Thrones” related hashtags trending on Twitter worldwide. On Facebook, the show saw 2.8 million interactions. Since the…
  • Yahoo! Motion Ads Deliver Impactful Creative Opportunities

    Virginia Lunt
    15 Apr 2014 | 1:29 pm
    Yahoo! announced its new Motion Ads in March, which are available in large-size units such as the Login and Billboard. The creative for a Motion Ad is static except for a single animated element like the wind blowing a model’s hair or steam coming from a cup of coffee. This animation is an aesthetically pleasing solution to banner blindness because it subtly catches a user’s attention. See a recent example from Verizon below: Large creative canvasses and custom units naturally lend themselves to high impact/branding campaigns, and this is no different with Motion Ads. Larger units such as…
  • What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

    Adriana Sanchez
    11 Apr 2014 | 3:37 pm
    This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users,which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweakthat cracks down on Like, comment and share-baiting. On the search side, Google announced a privacy update that will affect how paid search advertisers will access keyword-level data moving forward. Read on to learn more about this week’s brand updates and activations. Stockholm Art Week Welcomes…
 
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    The Ad Contrarian

  • The Power Of Sloppy

    17 Apr 2014 | 12:01 am
    Have you ever wondered how McDonald's and Coca-Cola and Nike and Toyota and Apple and all the other enormous worldwide brands became successful? For one thing, they were sloppy. They had to be. They didn't have big data or precision targeting. They couldn't punch a key and immediately identify left-handed Lutheran dry cleaners who rode recumbent bicycles. So they had to use mass media and
  • The Sadness Of Sameness

    15 Apr 2014 | 6:42 am
    Here's what a once-great agency looks like when it turns its message over to jargon-monkeys. This agency used to awe us with wonderful ideas. Now it can only bore us with the same dreadful drivel we've heard a thousand times before. It's a very sad thing.
  • Hard Times For The Cult Of Social Media?

    14 Apr 2014 | 12:01 am
    It could be that the social media zombies have had their day. Frankly, it couldn't happen to a nicer bunch. Now, before the hate mail comes rolling in, let me state the obvious. There are some very capable, hard-working and talented people in the social media world. But there is also a roiling cesspool of arrogant, insufferable charlatans who parlayed a few buzzwords into a career and with
  • My Talk At "Advertising Week Europe"

    8 Apr 2014 | 8:10 pm
    Last week I was honored to be asked by ITV to deliver their “Spotlight Lecture” at Advertising Week Europe, which was held in London. It was a week-long conclave of ad, marketing and media people. My talk was called “The Golden Age Of Bullshit” and was about the difference between the predictions of experts and the reality of the past 10 years. The fellow introducing and interviewing me on
  • Talking Babies And Babbling Baboons

    6 Apr 2014 | 11:05 pm
    I am not a fan of either the talking animal or the talking baby genre. They've been done a million times and rarely have they been anything but awful. However, every now and then someone does it well. They take a clichéd idea and make it into something good. One of the cases in which talking babies were done well was E-Trade. Before I go too far, they weren't all gems. But some of the writing
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    Beyond Madison Avenue RSS News Feed

  • Leave the Parenting to AdLand: A Modest Proposal

    Dwayne W. Waite Jr.
    17 Apr 2014 | 5:05 am
    Summary: Consumer advocacy groups and AdLand executives have been at serious odds about advertising and how it affects young minds. Young minds as in youth, not in simplicity. Though, at times, we wonder. Since no real solution has come yet about advertising to the youth and children, we have decided to throw an idea out there. Leave your kids in front of all types of media, and leave the parenting to our industry.
  • The Business of Beauty

    Dwayne W. Waite Jr.
    16 Apr 2014 | 5:47 am
    Summary: There has been much noise created about the latest Dove video about the "patches." The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product.
  • Why is Apple Fighting with Their Agency?

    Brian Keller
    16 Apr 2014 | 5:45 am
    Summary: Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us. The end of the world is coming. Apple's in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public?
  • Adidas, Chelsea FC Launch

    Dwayne W. Waite Jr.
    15 Apr 2014 | 5:21 am
    Summary: Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
  • Advertising's Favorite Show Returns

    Len Kornblau
    15 Apr 2014 | 5:20 am
    Summary: Yes, it's that time again. A terrific series about our favorite industry is back on the air. And with it comes a veritable plethora of "could have been" ads. Fortunately, they never saw the light of day. If they had, Sterling Cooper would have been out of business in season one.
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    methodsavvy.com

  • Dynamic Landing Page Content – Beware

    Shana Simon
    18 Apr 2014 | 8:19 am
    There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest explanation is that the worse your Quality Score (or the worse Google judges the quality of your content), the more you pay per click. Having a quality score of 9 or 10 can save you as much as 50% on each click. Dynamic content has been around for a while,…
  • Cliff Notes Version of Top Marketing Automation Platforms

    Shana Simon
    3 Apr 2014 | 7:19 am
    Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the ins and outs of some of the top dogs. To keep things short & sweet, we’ve provided a cliff notes version of our insights with Marketo, Pardot, Hubspot & Eloqua.      …
  • The Method Savvy Olympics of Awesome

    Shana Simon
    1 Apr 2014 | 12:26 pm
    In celebration of the 2014 Sochi Games, Method Savvy decided to host its own games, right here in Durham, North Carolina on Friday afternoon.   Teams were selected at random: Team A: Grace, Ty, Evan, Meagan & West Team B: Jake, Devin, Gwynne, Jordan & Nout Referee: Shana       Event 1: Trashcan Shotput The morning started off on a competitive foot as the athletes contended in a warm-up Trashcan Shotput challenge, channeling their inner Lebron. Event 2: Spin & Nerf Worn down by the day’s work, the athletes had to regain their strength in the afternoon to…
  • Boring Products Allow Marketers to Do Their Jobs

    Shana Simon
    25 Feb 2014 | 6:49 am
    “He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And 2) understand what contributes to her popsicle craving. Though this ketchup popsicle is naturally boring, it shows how good Tommy Boy’s dad is at his job – defining a market & understanding what triggers someone’s interest in his product. So why…
  • The Super Bowl, Jon Stewart and…Your Content?

    Shana Simon
    22 Jan 2014 | 7:48 am
    If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject into 3 important battles: 1)   Battle of the Beers: Super Bowl Sunday 2)   Battle of the Late Night Talk Shows 3)   Battle of the Marketing Platforms   Super Bowl – Stella Artois vs. Bud Light Aside from…
 
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    The Creative Department

  • Fitworks

    admin
    10 Apr 2014 | 6:23 am
    Branding from the inside out with FITWORKS is a work in progress. When FITWORKS came ...The post Fitworks appeared first on The Creative Department.
  • Tag N Go

    admin
    9 Apr 2014 | 7:24 pm
    Most overnight successes actually take years to develop. We’ve been working with the Tag N ...The post Tag N Go appeared first on The Creative Department.
  • ShakesBeere Lager

    admin
    7 Apr 2014 | 12:10 pm
    As design partner for Cincinnati Shakespeare Company, we jumped at the chance to help them ...The post ShakesBeere Lager appeared first on The Creative Department.
  • Golf Exchange

    admin
    7 Apr 2014 | 8:08 am
    The post Golf Exchange appeared first on The Creative Department.
  • Hillenbrand

    admin
    1 Apr 2014 | 2:41 pm
    The post Hillenbrand appeared first on The Creative Department.
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    Notes From The Napkin

  • 33 Days Later

    15 Apr 2014 | 4:11 pm
    As I come to an end as an intern at Schaefer Advertising Co., I feel so blessed and appreciative for being chosen for this internship position. Interning at Schaefer has been a great experience, and I have really felt a part of the hardworking team. I was given respect and kindness from all. Overall, Schaefer Advertising Co. helped me grow as a student and helped me solidify my future career goals. Even though I cannot say that I have planned out my life, I have walked away from this internship with several tools in my strategic thinking tool bag, and many life lessons that will follow me…
  • Summer 2014 Creative Internship

    11 Apr 2014 | 9:09 am
    Be vewy quiet. We’re hunting creative interns. If you want to be one of ours, click here to take the bait.
  • A Proper Introduction

    28 Feb 2014 | 11:54 am
    With inspiration from Katy’s blog post title, I feel as though I must cue the Eminem lyrics, “Hello, my name is, my name is, my name is” Jaime Sporl. I am one of three spring account service interns. Originally from sunny San Diego, California, I moved to Fort Worth, Texas in 2010 to pursue a degree in strategic communication and political science at Texas Christian University. I am the oldest of three children. My sister, Morgan, is a sophomore at TCU, and my brother, Shawn, is a sophomore in high school in San Diego. During my childhood, I was a definite tomboy, so I now have a deep…
  • 2014 ADDYs Recap

    24 Feb 2014 | 11:46 am
    Another local advertising awards season has come and gone, and it was one of the best ADDYs yet for Schaefer. This year’s haul came to 25 total awards, including 9 golds, a Special Judges’ Award and Best of Show. The latter comes with the chore honor of putting on next year’s ADDY event. We should probably get on that now.  In the meantime, here’s a look at some of the big winners: Word Crops – Cassco Development Company Best of Show Small Change, Big Impact videos – JPS Foundation Special Judges’ Award Ryan Family Showdown TV – Nolan Ryan Beef Gold Addy Respiratory Etiquette…
  • Hello, My Name Is….

    20 Feb 2014 | 1:01 pm
    Hello from the second floor of Schaefer Advertising, Co! As is customary of every intern, I will take a moment to introduce myself. My name is Katy Lyons and I am one of three spring account service interns. I hail from Leawood, Kansas – please, no Dorothy jokes – but am currently finishing my final semester at Texas Christian University. Having attended and worked summer camps for many years, my introductions feel rehearsed. For instance, when playing Two Truths and a Lie, I always use the same three statements. Can you guess which one is false? I won the fifth grade spelling bee.I’ve…
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    Advertisers

  • Is creativity bad for marketing?

    Drew McLellan
    10 Apr 2014 | 11:23 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those are built…
  • Brand Strategy And Co-Creation Workshops

    Derrick Daye
    10 Apr 2014 | 11:17 am
    There’s clearly excitement in the research and advertising world when it comes to the social media power of online co-creation. In fact, over the past decade online crowdsourcing and communities have become an important concept in social media marketing. They’ve given consumers a direct voice into decision-making and have increased their engagement with the brand. In a world where advertising is now a “one-to-one-to-many” proposition, this is an important contribution. Yet, there’s something fundamentally missing with today’s crowdsourcing and online communities. There’s an…
  • Burning your brand at the stake?

    Sue Imgrund
    7 Apr 2014 | 7:57 am
    I read an interesting piece from Trendwatching http://trendwatching.com recently entitled Heritage Heresy, about the increasing acceptance of brands that play with, subvert or even explode their own heritage. I’m not sure that it’s a new trend or a necessity: something that brands over a certain age may simply have to do as a matter of course as parts of their heritage become irrelevant. Probably the most extreme example I can remember was Butlin’s in the UK literally blowing up their dated Hi-de-Hi style holiday camp in a spectacular TV commercial to make way for the more…
  • Who determines absolute value?

    Drew McLellan
    13 Mar 2014 | 11:26 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • How Brand Marketers Evolve

    Derrick Daye
    13 Mar 2014 | 11:23 am
    “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct and experience with progressive thinking on brand management to breakthrough, evolve and survive. Enter The Un-Conference. A very unique competitive-learning experience designed around brand strategy for 50 evolving marketers. No Attendees. Only Participants. The best…
 
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    Only Dead Fish

  • Performance Firestarters 5: Data

    Neil Perkin
    16 Apr 2014 | 3:30 am
    You'll know by now that we have a spin-off series of Google Firestarters events that I also curate and that are specifically designed for the performance and search marketing community (we've looked at mobile, future of search, attribution and so on). We were calling them 'SearchFirestarters', but bearing in mind the breadth of their appeal and the fact that many people from wider performance marketing roles were attending, we've decided to change the name to 'Performance Firestarters'. So, we've got our next Performance Firestarters event coming up on 24th April, 6.00pm at Google HQ in…
  • The Best Way to Organise Your Business Communications is not to Organise Them At All

    Neil Perkin
    14 Apr 2014 | 2:23 am
    Thanks to this Quartz piece for that rather lovely headline. Mentioned in that piece is Slack, an interesting looking chat app that is touted by some as a more efficient way for teams to communicate internally and which is apparently growing rapidly in popularity since its launch in February, notably amongst technologists including teams at Adobe, Medium, and Rdio. Slack's USP is that it initiates messages as chats before converting them to emails when someone isn't available, and has the capability to unify the many fragmented ways in which in which we communicate into one stream and…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Apr 2014 | 9:42 am
    Here's my favourites from this week, curated by Fraggl: Handy - a concise compendium of Don Draper's creative advice A good piece on analytics and the art of storytelling Now this is a good idea - a hospital door handle that sanitises hands with a touch A whole bunch of Ad Contrarianism in one talk from Bob Hoffman And of-course you can sign up to Fraggl here.
  • iDoneThis

    Neil Perkin
    11 Apr 2014 | 5:54 am
    Reading some more around the organisational culture at Buffer, I came across iDoneThis. It's a simple productivity app that (as you can see above) sends staff a reminder email each evening asking what they did that day. The next day, staff get a digest with what everyone on the team managed to get done.  As Leo Widrich (co-founder/COO) of Buffer says, they use it to not only focus staff on what they've accomplished but how they are working to develop. It's part of their commitment to have a focus as part of their organisation culture on self-improvement. As all improvements are shared across…
  • Fraggl and Google Squared

    Neil Perkin
    9 Apr 2014 | 12:03 pm
    So, some excited news on Fraggl. The Fraggl team (that's me and AdaptiveLab) have been focused on delivering continuous improvements to the consumer beta product that we have created, and (alongside the usual tweaks) the members of our Pioneers Club that we launched recently will know that we've been testing out the kind of job the algorithm can do at surfacing great content against a new list of subjects from an entirely new category (we picked design). We had some great and encouraging feedback from our test which has validated how good the algorithm is and the fact that, whilst its not…
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    The Melamed Riley Blog

  • New Brand Identity Work for an Event with Heart

    Sarah
    17 Apr 2014 | 5:00 am
    All of us at Melamed Riley are huge fans and supporters of Shoes and Clothes for Kids (SC4K), a local non-profit organization that donates brand new children’s shoes and clothing to Greater Cleveland families in need. We’ve had the opportunity to refresh the organization’s brand identity with a new logo design and tagline, developed a logo for their Sock & Underwear Drives and recently created a motion graphics video to capture the impact SC4K has on our community. So were thrilled when SC4K asked us to help them with the brand identity for their revamped spring fundraiser,…
  • 5 Facebook Questions and Social Media Faux Pas

    Rachel
    15 Apr 2014 | 5:00 am
    Last month I wrote a blog on 5 Twitter Questions and Social Media Faux Pas which triggered several additional questions about other platforms, specifically Facebook. So, in this post I am revealing 5 common Facebook questions and faux pas my network is interested in learning about. For most people, Facebook is either a blessing or a curse. Often, that’s due to users’ lack of knowledge about Facebook’s many notification and personalization features. But it’s also largely due to the fact that many people just don’t know how to use it properly. They wrongly assume that Facebook is the…
  • Melamed Riley Attends (and Reviews) the Cleveland Premiere of ‘Draft Day’!

    Adam
    10 Apr 2014 | 7:45 am
    Several lucky Melamed Riley staffers got a glimpse of Hollywood glitz and glamour Tuesday night at the advance Cleveland screening of Draft Day. A star-studded event, to be sure, Mayor Frank Jackson, Jimmy Haslam (majority owner of the Browns) and several Cleveland Browns players walked the special orange carpet. If you’re thinking about heading out to see Draft Day this weekend, we’ve got the inside scoop! We broke up our mini movie review into different categories, each scored with our five-star football system. Each category was rated on a 1-5 spectrum defined at the beginning of each…
  • Is Mobile the Future of Advertising?

    Adam
    8 Apr 2014 | 5:00 am
    When it comes to the hottest topic in advertising, look no further than the item that’s probably on your person right now: a mobile device. Tied directly to rapidly evolving smartphone technology, mobile advertising is poised for its own rapid evolution, specifically in the following areas: 1. Social Media Advertising Annoyed by banner ads on your desktop version of Facebook? Don’t worry, because you’ll likely be seeing less of them. Native-experience advertisements are a key component of the future of mobile advertising and Facebook is leading the charge. Designed to provide a more…
  • MR Twitter Top Ten: 10 Awesome Infographics For Graphic Designers

    Rachel
    7 Apr 2014 | 6:17 am
    In case you missed it, here is the 2014-2015 @PlayhouseSquare Broadway Series lineup! http://t.co/iXG5zWXlfs #Thisiscle — Melamed Riley (@MelamedRiley) March 26, 2014 10 awesome #infographics for graphic designers: http://t.co/j8OgJgp3GH #graphicdesign (KB) — Melamed Riley (@MelamedRiley) March 27, 2014 If you work in #advertising, you have to understand what makes a good creative brief. http://t.co/eUEcdDhgJc (AG) — Melamed Riley (@MelamedRiley) March 25, 2014 Target’s recent actions have given customers more than one reason to doubt the brand. http://t.co/oLzBefJv3W…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • What’s New in Digital Paid Media

    Adriana Dew & Kelly Sullivan
    15 Apr 2014 | 1:06 pm
    To say Paid Media moves fast is an understatement. If you’re not on top of the latest news and updates, you’ll get lapped by the agencies who are. So here’s what’s been happening over the past several weeks, including the biggest changes from Google and Facebook among others. Stay tuned for monthly recaps so you’re never in the dark about what’s new in Digital Paid Media. AdWords RIP Paid Keyword data in Google Analytics. Early last week, Google caused a firestorm in the Paid Media world by announcing they would be encrypting search query data from ad…
  • Why Long Form Content Won’t Go Away

    Evan Porter
    8 Apr 2014 | 8:16 am
    A year ago the marketing world was abuzz about “snackable” content. Everything was getting shorter. Blog posts were getting replaced by lists. Lists were getting replaced by infographics. Infographics by short videos. Videos by short blurbs. And on and on and on. Marketers were panicking over shortened attention spans and trying to optimize everything for tiny mobile screens. But a pendulum can only glide so far in one direction before it starts to swing back the other way. So, despite the rise of snackability, long form content never actually bit the dust. And by now I think it’s…
  • Rabushka’s Rules: Facebook Etiquette

    Laura Rabushka
    2 Apr 2014 | 8:03 am
    Do you ever feel like you might die if you don’t check Facebook? You know there’s nothing on there you need to see, but for some reason you still feel like you need to check. Well, you’re not crazy. Research indicates that the need to connect socially with others is as basic as food, water and shelter. But despite knowing this, many marketers find themselves frustrated when trying to reach people on Facebook – the ultimate human connector online — and I believe that’s due to one simple concept: The only constant on Facebook is change. Every time you turn around, Facebook has…
  • The Unintended Consequences of Performance Incentives

    Brian Easter
    25 Mar 2014 | 1:19 pm
    I think we can all agree that buying a new car is one of the most painful experiences you’re likely to have. But we like new cars. We love new things in general. Driving a new car is fun and exhilarating. So then why is buying one so unpleasant? It’s simple. The sales person is probably a commission-only employee and his compensation is based on the profit margin of the sale. Hence, he’s actually incented to sell you the car for the worst deal he can manage. As a result, there’s natural friction between the two of you. It’s a shame. Automotive manufacturers spend a fortune on…
  • How “One and Done” Is Killing the NBA

    Brian Easter
    20 Mar 2014 | 6:05 am
    It’s not easy to quantify a gut feeling. But it certainly seems, these days, that NBA basketball is a shell of its former self, both in terms of the product on the court and its mainstream appeal. By one measure — Nielsen ratings for the Finals — the NBA is holding steady. The Finals consistently out-draw the MLB World Series, for one, but that’s hardly a massive compliment. If you really dig into the numbers, you’ll see that basketball’s popularity is still a far cry from its peak in the late 80s to late 90s, when the sport’s greatest legends dazzled the world with…
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • BK Boreyko Tries His Hand at Magic: Does he pull it off?

    Kevin Thompson
    4 Apr 2014 | 7:39 am
    I can remember where I was sitting when I saw David Copperfield’s infamous Statue of Liberty trick.  I was right in my living room, sitting three feet from our “big screen” 25 inch television.  I was speechless!  I had my imagination running wild….where in the world did it go!?  Is magic real!? As it turns out, years later, people revealed the logistics behind the magic: it was a revolving stage.  The statute was shown between two pillars, the curtain was lifted to conceal the statute, and as David Copperfield was doing his thing, the stage rotated without audience detection.
  • MLM Income Claims: Basic guidelines for companies and distributors | FTC (Part 2)

    Kevin Thompson
    18 Mar 2014 | 6:44 pm
    INTRODUCTION In the last article, MLM Income Claims: Basic guidelines for companies and distributors | FTC, we walked through the Federal Trade Commission’s (“FTC”) recent allegations against Fortune Hi-Tech Marketing (“FHTM”) regarding income claims made by its distributors. In this installment, we’re going to see what it takes to give an adequate disclosure for the claims made. The format is simple: First, I’m going to lay out what a company needs to provide for its distributors in order for them to give proper disclosures. Next, I’m going to walk through the examples cited…
  • Herbalife Announces FTC Investigation

    Kevin Thompson
    12 Mar 2014 | 3:40 pm
    Herbalife announced that the FTC has initiated an investigation. While it’s not pleasant to deal with a government subpoena, this gives Herbalife an opportunity to put this issue to rest. Watch the video below to get my thoughts. In summary, I believe the FTC will use the data it collects from Herbalife to sharpen its saw in an effort to create better guidelines for network marketing companies. They’re not going to sue Herbalife (though I’m sure they’re thinking about it). If you’re reading this via email, click here to watch the video. The paper referenced in my…
  • Zeek Receiver Sues Insiders: Paul Burks and Others Served With Lawsuit

    Thompson Burton
    3 Mar 2014 | 5:58 pm
    Hat tip to Don Ryan over at ASD Updates for breaking the story on the lawsuit.
  • FTC Responds to Senator Markey’s Letter about Herbalife

    Kevin Thompson
    1 Mar 2014 | 6:46 am
    In January of 2013, Senator Markey from Massachusetts called upon the FTC to investigate Herbalife. I made three predictions regarding the FTC’s response to Markey’s letter. I predicted: (1) The FTC would respond AFTER Markey’s requested dealing (Feb. 28); (2) the FTC would say nothing about Herbalife’s business model; and (3) the FTC would use this as an opportunity to start a broader conversation to help add clarity to the “gray” in the industry. Well, there are two ways to look at my predictions regarding the FTC’s response.  I was either 66% wrong or…
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    PROFESSORADMAN.COM

  • In Memory Of A Co-worker, Friend, Family

    Clifton Simmons
    11 Apr 2014 | 2:55 pm
    Consider yourself fortunate when your co-workers are your friends.Consider yourself blessed when your co-workers are more like family.Meg was family.Monday morning hit like a gut shot when I got the news - Meg passed away unexpectedly dealing with an illness. She was an art director partner of mine at Lowes Campbell Ewald for a number of years. We became good friends, while working on Michelin and USAA.  She leaves behind her husband Mike, son Holden (11) and daughter Allison (8). Friends and family are raising money for an education fund for the kids.I'd be grateful if you could…
  • So What If It's Been Done Before.

    Clifton Simmons
    28 Mar 2014 | 1:38 pm
    I'm paraphrasing the saying, "There's no such thing as an original idea anymore." People are far too quick to point that out when criticizing good creative work. Here's are some recent examples: A young woman, Leah, sent a Lego kit of herself along with her resume to various agencies, trying to land an internship. She went viral and will very likely land a JOB. Personally, I did a similar concept years ago. I never went viral, but it helped me land my last two jobs. (and my packages sat on my creative directors' shelves for years). Sadly, I'll never be able to do it again, because everyone…
  • Some Take Notes. The Rest Doodle.

    Clifton Simmons
    28 Jan 2014 | 2:08 pm
    A student once asked me, where does my inspiration come from?I doodle.I doodle all over my creative briefs. I doodle in my notebook. I even have a doodle app on my phone. I doodle during meetings. It's not because I'm not listening. It's because I am listening. Even a copywriter knows sometimes it takes more than words to generate an idea. Sometimes I doodle to get out my frustrations in hopes that an idea will come. CBS Sunday Morning recently aired an episode about "The Higher Purpose of Doodling." My creative process is suddenly justified. Check it out. Trust me, it won't be a waste of…
  • A Favorite- Charlie Brown Ad Agency Xmas

    Clifton Simmons
    11 Dec 2013 | 9:18 am
    It's that time of the year again. Enjoy this Christmas classic. Happy Holidays! Clifton Simmons Copyright 2013
  • The Fiction Is Truthful In Advertising Novel

    Clifton Simmons
    7 Nov 2013 | 11:00 am
    If you want to know what it's like to work at an ad agency, don't rely on Mad Men and The Crazy Ones. (Our lives aren't that dramatic.) Even AMC's The Pitch doesn't capture ad life as it truly is. I recently discovered one of the better fictional accounts is actually a book, Truth In Advertising by John Kenney. (I actually purchased the book last January, but taking a train to work every day has now given me the luxury of catching up on my reading.)The story centers around copywriter Finbar Dolan. He's a star creative at a New York ad agency who has just had Christmas canceled on him,…
 
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    creative-reaction.org

  • Fashion Consultants Pave The Way To Personal Fashion

    admin
    18 Apr 2014 | 2:13 pm
    Many people are turning to web or online advertising because of to the fantastic advantages that it offers. As a result, many individuals have entered in this area, a venture that has led to increase in competitors. If not careful, some individuals find their businesses nose diving whilst others rocketing. The best technique to avoid the nose dives is by seeking assist from the search motor optimization solutions. When you’re running a business online, social media and Seo are two issues you just can’t disregard. While there is a lot of information about social media and niche…
  • Miami Football: Leading 2010 Hurricane Football Recruits

    admin
    17 Apr 2014 | 11:11 am
    If you’re like me and if you’re studying this, probabilities are you are you go to mattress at evening after viewing SportsCenter (perhaps more than as soon as) instead than CNN. You’re sick to death of and I authorized this message invading your sports broadcasts. You can’t wait for the whole factor to be over with. You’ll require Wilton Icing Suggestions three and sixteen and the Chocolate or brown icing. Place the football for visual help on the counter and reference this quite often, when icing the brown and white locations of the cake. Fill the Wilton…
  • Isee Test Prep – Avoid These 3 Pitfalls When Preparing For The Isee

    admin
    16 Apr 2014 | 10:08 am
    Do you look forward to taking the SPEX exam? If you are not, then you might suffer from examination stress and anxiety. Exam stress and anxiety can be a prevalent concern with a large number of exam takers. It is also important that you select your Praxis exam dates well and plan your study schedule early so you’ll have plenty of time to prepare for your Praxis exam. If you think you need time to study your Praxis best lsat prep course guide, then choose a date which is a few months away. I know Praxis is not an easy test to pass and I have many aspiring teachers asking me strategies…
  • Baby Toys And Their Types

    admin
    14 Apr 2014 | 4:00 am
    Being invited to a infant shower is relatively an honor that not everybody can get. Nevertheless, before you go to that party, you have to make certain that you have a gift. Giving a infant shower present is a good gesture and an etiquette, and so you may want now to hunt for something wonderful to shock the expectant mom. As your child gets more mature, carry on to study. Throughout the preschool years there are numerous, numerous fantastic publications. Children often like to read the exact same publications over and over again and this is alright. Preschoolers don’t have terribly…
  • Optimizing Website Copy With Search Engine Optimization Rich Content Material

    admin
    10 Apr 2014 | 2:22 am
    Search engine optimization (Seo) is one of the newest developments to hit the internet. This technique is utilized to market traffic to online content utilizing various techniques. With the proper use of key phrases and important phrases, online content and websites will have elevated visitors and greater lookup ability. This strategic placement of key phrases allows a website to make much more money and increase their productivity level in multiple categories. five easy Search engine optimization key phrase tips will allow you to effortlessly start growing traffic to on-line content and web…
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    Applied Arts Wire

  • 2014 Design Awards Winners Announced

    Applied Arts Wire
    17 Apr 2014 | 9:59 am
    After hours upon hours of entering, collecting, sorting, judging and tallying, it all leads to this: the announcement of the 2014 Design Awards winners! Our nine esteemed judges (pictured above) spent days reviewing digital entries, and then convened at S1 Studios earlier this week for a full day of scoring all the hard-copy work. We had a record number of entries this year, which is always a good sign: more work is getting picked up, and the creative community is thriving! All of the winning work will be displayed in the July/August 2014 issue of the magazine, the Winners Gallery and…
  • Easter is Coming…

    Applied Arts Wire
    17 Apr 2014 | 9:00 am
    Some lighthearted Easter fun for you in time for the long weekend: a pop culture/Easter mash-up courtesy of Easy Explain Video, which creates animated films for advertising agencies and other companies. The spot features some television favourites dressed up as Easter egg versions, including Game of Eggs, Breaking Egg and Star Tregg. See you back Monday on The Wire!
  • The Sky’s the Limit

    Applied Arts Wire
    17 Apr 2014 | 7:00 am
    Photographer George Steinmetz is known for his impressive landscapes, which are made all the more vast because he shoots them from the sky. The National Geographic shutterbug makes an appearance this month in Toronto to discuss his latest exhibition Desert Air, which mounts 42 large-scale photographs from the eponymous book. The exhibition was commissioned by public-art organization Arts Brookfield. George Steinmetz/Copyright of George Steinmetz Steinmetz spent 15 years photographing the world’s deserts from the air. He journeyed to 27 countries to document their most extreme desert…
  • Natrel’s New Look

    Applied Arts Wire
    16 Apr 2014 | 7:00 am
    The milk aisles in Canadian grocery stores have recently seen a welcome update with Natrel‘s new packaging. The dairy label, a product of Agropur Dairy Collective, tasked Quebec design firm lg2boutique with its much-needed makeover. The new branding is heavy on black elements and accented with bright colours, making it stand out among a sea of white boxes. “It was important that all [the brand's] contact points clearly communicated its new brand promise: ‘Inspired by nature and created with enthusiasm,’” says the team at lg2boutique in a release. Each product in…
  • Seneca College Students Win Big

    Applied Arts Wire
    15 Apr 2014 | 7:00 am
    Seneca College animation students had a taste of Hollywood, or at least of Hollywood North, at the Canadian Screen Awards last month when Subconscious Password, the film they helped create, won Best Animated Short Film. The 11-minute 3D short by Oscar-winning director Chris Landreth was produced by the National Film Board of Canada (NFB) with the help of Seneca’s Animation Arts Centre and Copperheart Entertainment. Landreth used the pixilation technique to animate live-action clips, which chronicle the story of a man who forgets his friend’s name, and has to enter deep into his…
 
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    TV, Video and Radio Production Blog | JMS Group

  • Classic Rock Tours

    Luke Witcomb
    2 Apr 2014 | 7:10 am
    Iron Maiden? Led Zeppelin? Foo Fighters? All in Great Yarmouth? Surely not! Well no… but we got to film the next best thing! ‘Legends of Rock’ festival at Vauxhall Holiday Park in Great Yarmouth attracts rockers of all ages from across the country and JMS was asked to film it! The weekend was jam packed with a mix of fantastic tribute bands, original bands and jam sessions to cater to everyones taste from prog rock Genesis tribute band ‘Mama’ to industrial metal from ‘Rammlied’ and plenty of sing a long anthems from the likes of ‘Bon Giovi’, ‘ Who’s Next’ and one…
  • Norfolk Dinner Dates – VOD

    Tom Mountford
    2 Apr 2014 | 5:33 am
    VoD – It’s mobile, avoidance-free, interactive…and it’s growing… Video On Demand audiences are on the rise. Channel 4’s service, 4OD, up by 5% over the past year. ITV is now boasting over a million registered users to it’s platform, ITV Player. This impressive growth brings with it the opportunity for advertisers to target the exact audience they need – by demographic and POSTCODE. So it’s not just the blue-chip brands that are taking advantage. First-time advertisers are licking their lips at such a highly-targeted, minimal-wastage opportunity. At JMS, we’ve…
  • Just a Minute?

    Tom Mountford
    7 Jan 2014 | 1:30 am
    We’ve been told by countless marketers and advertisers – “It’s going on YouTube, so we don’t want it to be any more than a minute” With the exception of TV commercials it is odd to approach any creative brief with such a rigid time constraint in mind. Do we still possess the attention span of a goldfish, or are we willing to give online videos more than a minute of our time? Long before YouTube, back in the days when online video was a postage-stamp delivered at a dozen frames a second there evolved a belief that no one on the internet would watch anything…
  • Top Ten Tips to Improve Your Conference

    Tom Mountford
    5 Jan 2014 | 1:07 am
    Unfortunately many conferences begin to go downhill from the moment the first speaker utters those all-too familiar words, “We have a lot to go through today, so we’ll press on and try to get through it all as swiftly as possible.” The easiest and most productive conferences stick to accurately-timed and well-rehearsed agendas and have good supporting-content prepared in advance. For instance, embedding video sequences into your presentations can significantly raise the level of interest and engagement in the room – it’s actually very simple to include video…
  • Copyright .. Does Anyone Care Less?

    Carl Goss
    3 Jul 2013 | 4:59 am
    Oh the warnings are out there alright. Dire warnings of fines and even imprisonment for infringing the copyright of someone else, and yet there is more copyright flouting going on than ever. In many ways, the music industry has learned to live with a degree of piracy, getting particularly tough with the mass infringers and imposing royalty arrangements with the major video sharing sites, who themselves have been heavily persuaded to put in place strict copyright guidelines for their users. At JMS we’ve trained and advised on copyright in broadcast media for decades. We’ve…
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    Campaign Planning

  • The Future Of Advertising Is Really About Better Media

    John Drake
    12 Apr 2014 | 8:40 pm
    The most acute challenge the industry faces today, the area that needs the most help, the most guidance and the most focus is the part that we talk about the least: media. And fixing it can have the greatest affect on people by helping them find what they want.
  • Achievement In Context

    John Drake
    13 Mar 2014 | 4:05 pm
    Not long ago Oprah Winfrey released a swarm of bees into her studio audience. People went nuts. Her fans fell all over themselves embracing the attacking bees as she looked on in delight. It was a sight to see. But...
  • The Levers and Multipliers of Brand Building

    John Drake
    28 Feb 2014 | 11:28 am
    Why is it that brands such as Nike, Red Bull and IBM continue forward as such incredibly strong brands? We cite them often. Long-winded white papers, hundreds of SlideShares and countless presentations all supply us with weaving theories about why...
  • Sometimes It Depends On Misunderstanding Each Other

    John Drake
    13 Feb 2014 | 9:32 pm
    Question to John Cleese: In your career you’ve had periods of close collaboration with other creatives and periods of very focused individual expression. Do you work better alone or with partners? A: It depends on the subject matter. I’m writing...
  • What Planning Has Uncovered About Brands

    John Drake
    10 Feb 2014 | 9:09 pm
    Every so often it's nice to have a summary of things. A smart recap of what's happened and where things stand. Summaries are particularly helpful when we sense an overall pause in the air after a lot of frantic activity....
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    About.com Advertising

  • Are You Making These Rookie Mistakes?

    18 Apr 2014 | 9:52 am
    You may have been in the business a few weeks, or a few decades, but mistakes can still be made. Usually, they're the same mistakes being made over and over. See if you are making one of these 7 mistakes on a regular basis.
  • How To Have Great Ideas

    15 Apr 2014 | 2:27 pm
    If you've hit a mental roadblock, or are being intimated by the infamous blank page, don't worry. There are always steps you can take to ensure that you will be able to fill that sheet of paper with creativity. Here are 8 tips to get your wheels turning.
  • How Does An Advertising Agency Work?

    12 Apr 2014 | 1:57 pm
    For those working in one, it's a very obvious question. But for anyone thinking of a career in advertising, or someone simply speculating on the day-to-day operations of this elusive business, here's a brief run down.
  • Did You Fall For One Of These Gags?

    8 Apr 2014 | 3:26 pm
    April Fools' Day 2014 is behind us now. The results are in, and it looks like Google's Pokemon Challenge was the big winner. But which of these did you fall for?
  • Great Icons From Advertising

    31 Mar 2014 | 11:56 am
    Recently, we have been looking at great icons from the history of advertising. Some are mascots or spokesmen, others great logos. But all are impossible to forget. Read about the first four to enter our hall of fame, right here.
 
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    Elemental blog for social media, online PR and comms insight

  • Fourth Youth Marketing Strategy touches down in London

    Tim Gibbon
    25 Mar 2014 | 4:29 am
    Youth Marketing Strategy , the dedicated youth marketing organised by Voxburner hits London’s shores for the next two days .Youth Marketing Strategy London logoThe widely anticipated event for youth marketing professionals is the fourth annual instalment seeing over 40 guest speakers and over 300 delegates from various sectors share ideas and network. The Royal College of Physicians, Lond...
  • DPC research reveals top Muslim leaders using Twitter

    Tim Gibbon
    4 Feb 2014 | 1:34 am
    Logo for Digital DayaThe Digital Policy Council’s report entitled The World Leaders on Twitter Ranking shares the top moderate Muslim leaders using Twitter and how they are ranked.The DPC has been ranking world leaders and how they use Twitter since 2009 and its fourth report reviews 133 heads of state out of 167 countries.   Overall, the research shows that world leaders takin...
  • Content marketing at Social Media in Utilities 2014

    Tim Gibbon
    13 Jan 2014 | 3:48 am
    The Social Media in Utilities 2014 conference tunes into content marketing later this year and I’m looking forward to share what I experience at Elemental. Image of SMI Group's Social Media in Utilities 2014 bannerThe third annual touches down from 2nd to 3rd April 2014 in London, United Kingdom and is hosted by the SMi Group .  They’re putting on quite a conference that l...
  • Business and residential service seeker updates Apple iOS app

    Tim Gibbon
    20 Dec 2013 | 12:27 am
    A client and friends of Elemental, seeker has given its app a refresh for Apple iOS. Image of seeker man logoAs we head to the last weekend of shopping, seeker releases its app tuning into the needs of users and its customers.  The background on seeker is that it’s a business and residential directory service created specifically for use on smartphones, available for free on both iOS...
  • WhatsApp updates iOS as it leads with 44% market share

    Tim Gibbon
    4 Dec 2013 | 12:09 am
    Cross-platform mobile SMS alternative WhatsApp delivers new look design for Apple’s iOS as it continues to lead the messaging market. WhatsApp 300x300 logoThe update comes as the social messaging app builds upon its 44% market share across five counties according to research by On Device.  On Device’s report entitled Messenger Wars: How Facebook lost it lead reviews how popular...
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    Co.Create

  • Kids Clothing Startup The Fableists Wants Little Punks to Dress Well

    Rae Ann Fera
    18 Apr 2014 | 9:16 am
    Created by a collective of ad industry veterans, The Fableists brings a design-led, yet utilitarian, aesthetic to organic and ethically produced kids clothes.The creative process is all about bringing an abstract idea to fruition. Throughout the process scribbles on a napkin or vaguely interconnected ideas crystallize into something actionable and a tangible product is the outcome. For some, that end point is an ad, a painting, a beautifully designed object, a film. For Matt Cooper, founder of The Fableists, the endgame of his 'big idea' was a design-led sustainable clothing line for…
  • When Hermès Met Dunkin: See What Happens When Brands Freaky-Friday Their Logos

    Joe Berkowitz
    18 Apr 2014 | 8:37 am
    Because sometimes it takes a logo-swap to put brands in perspective.With certain exceptions, nothing a brand lets you see is by mistake. Every detail of a company's image has been meticulously crafted and fussed over. There's a reason, for instance, that McDonald's and many other fast food chains use red and yellow in their signage. (Those colors are proven to be the most eye-catching.) All this specificity, and the familiarity it builds over time, is what gives an air of unreality to seeing one brand cloaked inside another brand's logo.Read Full Story
  • "Muppet Christ Superstar"--The Inevitable Mashup Of The Muppets And Jesus Christ Superstar

    Dan Solomon
    18 Apr 2014 | 5:41 am
    Jesus Christ Superstar is the quintessential '70s musical, and The Muppets are great in any genre--but this is just weird.The Muppets have proven to be as resilient a concept as there is in Hollywood: You can put them in sincere adventures about the power of friendship, you can wink at the audience by getting them to sing Flight Of The Conchords-style songs drenched in irony, you can cast them as characters from Dickens or Robert Louis Stevenson--it doesn't really matter. Muppets + anything = cheese + tomato sauce.Read Full Story
  • These Fantastical Frescoes Mix Space Invaders And Renaissance Art

    Dan Solomon
    17 Apr 2014 | 11:17 pm
    Artist Dan Hernandez's frescoes capture the spirit of classical antiquity and mash it up with the imagery of classical '80s arcade games.The idea of what "classic" means shifts with every generation. Once, it referred to the works of ancient Rome and Greece. Ask a teenager now, and he'll probably point you toward a Nintendo 64.Read Full Story
  • Winter Is Always Coming: How HBO Wins The Game Of Social Media

    Jeff Beer
    17 Apr 2014 | 11:07 pm
    HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.Anticipation for Game of Thrones reached such giddy heights ahead of its fourth season, it's almost impossible to imagine an epic television show with a laundry list of characters, plots and subplots, rife with gruesome death and graphic sex was ever considered a long shot.Read Full Story
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    Advertising

  • Watch This Bald Man Grow Hair In A Matter Of Seconds

    Aaron Taube
    18 Apr 2014 | 12:49 pm
    A demonstration of the hair product Caboki has garnered more than 5 million views since being posted on YouTube about a week ago, and it's easy to see why. Simply by having someone rub a can of the product against his head, a formerly bald customer suddenly develops a full head of hair, going from this: To this: According to Caboki's website, the product is made with natural fibers from plants that look like human hair. Due to their negative electrical charge, the fibers then stick to the positively charged human hairs and join them together, giving the appearance of fuller hair. It uses…
  • Here Is What You Get For $50 On iAd, Apple's Mobile Ad System That Used To Cost $1 Million

    Aaron Taube
    18 Apr 2014 | 9:54 am
    Apple's in-app mobile advertising platform, iAd, has been something of a failure for the company. Though Steve Jobs once envisioned it as a means for Apple developers to make money selling ads inside their apps, the platform has fallen by the wayside over the years as the company has narrowed its focus on its devices and software. iAd's inability to gain market share is often attributed to several problems: Apple's insistence that it control how the ads are formatted, the fact that the ads don't reach Android users, and Apple's initial demand that advertisers make a minimum buy of $1 million.
  • Cadillac Doesn't Mind That Lots Of People Hate Its Electric Car Commercial

    Alex Davies
    18 Apr 2014 | 7:45 am
    Cadillac has been lampooned by Ford and criticized by others for "Poolside," the 2014 ad for its electric-hybrid ELR that praises rich Americans who work constantly and enjoy material benefits such as "the upside of only taking two weeks off in August." Uwe Ellinghaus, Cadillac's marketing chief, says he expected this kind of reaction. "We are not daft," he said in an interview at the New York Auto Show this week. "We knew beforehand that we would break through the clutter, that we would capture a lot of attention, and we did," Ellinghaus said. "We knew that this TVC [television commercial]…
  • Bud Light Made A Hilarious Parody Of That Video About How Being A Mother Is The Toughest Job

    Aaron Taube
    18 Apr 2014 | 7:29 am
    Earlier this week, we wrote about a very popular ad from American Greetings, in which several supposedly real people were interviewed for what sounded like an impossible job — one with zero pay, no vacation days, and 135-hour work weeks. The big reveal, of course, was that applicants were interviewing for the job of mother, highlighting just how much moms sacrifice for their children. That video has been seen more than 12 million times on YouTube, but it has drawn no shortage of criticism from people, like Jezebel's Lindy West, who found the World's Toughest Job ad "obvious,…
  • Duracell Made A Great, 2-Minute Video About The Youngest Ever People To Row Across The Atlantic [THE BRIEF]

    Aaron Taube
    18 Apr 2014 | 6:07 am
    Good morning, AdLand. Here's what you need to know today: Duracell made a fun, short documentary video of the journey of Luke Birch and Jamie Sparks, who recently became the youngest pair ever to row across the Atlantic Ocean. The video, made by Grey London, does a nice job of showing just how exhausting the journey was by focusing on the rowers' gnarly calluses and intimate moments of self-doubt. Twitter officially unveiled its mobile app install ad platform after months of whispers that the product was on the way. The product is currently in beta and has the potential to improve Twitter's…
 
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    All Video

  • Buyers Tips For Being Successful With Wooshii

    Fergus
    15 Apr 2014 | 4:16 am
    Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project Respond as much as you can - the more dialogue you have with the creatives the better. A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url Once your project pitching period finishes you can pick a…
  • Don Draper – What does he know about video?

    Fergus
    14 Apr 2014 | 12:10 pm
    If you’re not a fan of AMC’s Mad Men, you may not be familiar with the character Don Draper. Draper is an advertising exec and the show’s primary character. When he’s not chain-smoking and drinking like a fish, he does, from time to time, offer pearls of wisdom that are still true in advertising today. Below, you’ll find a handful of his more memorable quotes, along with insights that can help you in the production of your next video. “Change is neither good or bad; it simply is.” Consider this quote if you’re still asking yourself, “Do I really need to use videos in my…
  • A Week of Video Marketing, Video Production and Cool Video Stuff

    Fergus
    10 Apr 2014 | 2:43 am
    Every day on the @wooshii Twitter account I post interesting, (well I think so anyway) posts on things I enjoy reading or viewing. Here is a few from last week Distorted Landscapes Put a New Spin on How You See the World – buff.ly/1gWRR4N The Lego Movie (2014) – buff.ly/1l7Gz4A How To Write Attention Grabbing YouTube Ads [Creators Tip #134] – http://buff.ly/1l7G7Dv PIXAR’S ED CATMULL ON WHY REAL RISK MEANS REAL FAILURES – buff.ly/1gWNoPp This Posthumous Johnny Cash Video Is As Bleakly Stunning As They Come – buff.ly/1kWlH0c 5 Trends in Short-Form Video to…
  • Crowdfunding Investor Videos

    Stephen Croome
    13 Mar 2014 | 7:28 am
      Interview with Phil Baker, Investment Analyst at Crowdcube This video is for people who are almost (but not quite) satisfied with their crowdfunding campaign – and can’t figure out what’s missing. Watch the video as Fergus and Phil discuss the secrets to getting successfully funded. It’s easier than you think to get funded, if you know how the system works Equity Crowdfunding as a clever alternative to raising VC finance – see 00:25 How to make video the heart of a crowdfunding campaign – see 1:30 What enhances your pitch proposition? – see…
  • Investor Video Pitches

    Fergus
    21 Feb 2014 | 8:39 am
      Interview With Early Stage Investor Permjot Valia Nothing beats learning from experienced heads. As part of our ongoing commitment to ensure you are wildly successful with video we are to start running a series of interviews with individuals that can help you in your video strategies and planning. First up we are talking Start-Ups and specifically investor pitch videos. We were lucky enough to convince one of Wooshii’s first investors Permjot Valia to talk to us on camera about his experience receiving investor pitch video from startups. NOTE: So this was our first go at running on…
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    Sheehy+Associates Blog

  • Location is Almost Everything: 5 Tips for Your New Store Location

    16 Apr 2014 | 3:44 pm
    By Dave Carter When it comes to retail success, location is a huge part of your new store’s value equation. Find out how to keep your business from location suicide. “Location, location, location.” “Location is everything.” Those phrases have been taunting new store owners and planners for years, but we recently shot a hole in […]The post Location is Almost Everything: 5 Tips for Your New Store Location appeared first on More Than Luck.
  • 6 Digital Targeting Options to Promote Your New Store Opening

    15 Apr 2014 | 9:40 am
    By Scott Kuhn Including some strategic targeting options can help your new store’s digital campaign deliver higher results and increase your ROI. There are several levels of targeting available for a digital campaign. Technology differs between vendors, so not all targeting options are always available, especially when purchasing inventory directly from the publisher. Before you […]The post 6 Digital Targeting Options to Promote Your New Store Opening appeared first on More Than Luck.
  • 2 Ways Your New Store Can Combat the Competition

    10 Apr 2014 | 3:24 pm
    By Dave Carter Tips your new store can learn from the McDonald’s/Taco Bell breakfast war. I don’t have to know what your new store will be selling to predict you will have a rival for your customer base. A McDonald’s to your Taco Bell. Or vice versa. How will you handle that? In 2014, Taco […]The post 2 Ways Your New Store Can Combat the Competition appeared first on More Than Luck.
  • 8 Ways to Build Consumer Trust for Your New Store

    9 Apr 2014 | 8:00 am
    By Scott Kuhn Despite the age-old contention that retail success is all about location, location, location – a new study reveals it’s really about trust. What’s the key to a truly successful, long-term relationship? Apparently, the “piano man” himself, Billy Joel, got it right way back in 1986. It’s a matter of trust! In early […]The post 8 Ways to Build Consumer Trust for Your New Store appeared first on More Than Luck.
  • 3 Ways to Tailor Your New Store’s Advertising to Speak to Millennials

    8 Apr 2014 | 1:52 pm
    By Scott Kuhn Are Millennials really that different? Ways to gear your new store’s advertising campaign to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that […]The post 3 Ways to Tailor Your New Store’s Advertising to Speak to Millennials appeared first on More Than Luck.
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    JCDecaux OneWorld

  • Taste the Brighside With JCDecaux Belgium & Lipton Ice Tea

    Kevin
    17 Apr 2014 | 9:46 am
    Ice Tea is refreshing and good for your health… But it also tastes amazing ! This gives at least three reasons to try this beverage in the best conditions…  and ice cold. Last month in Brussels, on the Place Louise, passers-by were invited to sit down on deckchairs and enjoy the sun and music while promoters were distributing some ice cold Lipton Ice Tea cans and yellow sunglasses…  inviting them to start the summer taking selfies and sharing them on social media. Free Wi-Fi was also provided. This Innovative partnership between Lipton Ice Tea and JCDecaux enabled to distribute a…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – February 2014

    Kevin
    9 Apr 2014 | 2:14 am
    JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we had more than 1,700 Innovate campaigns ran across over 35 markets within the JCDecaux Group. Every month JCDecaux employees vote for their favourite Innovate campaign…
  • JCDecaux Innovate Campaigns of the Year 2013

    admin
    4 Apr 2014 | 2:29 am
    JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our local teams are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we had implemented more than 1,700 Innovate campaigns across 35 markets within the JCDecaux Group. Every month JCDecaux employees vote for their favourite Innovate campaign…
  • Tech Talk and Trends: Get Smart(phone) with Outdoor

    Contributors
    31 Mar 2014 | 6:52 am
    It is widely accepted that creating a connection between a consumer and a brand is paramount to the success of advertising. In an increasingly connected world where people are spending more and more time outside of their home, mobile and outdoor advertising offer a unique and effective way to attract and interact with consumers on the go. This is the era of the smartphone and the importance of real-time information is key; consumers want information immediately. If an ad catches the eye of a consumer, they no longer wait to go home and look it up on their desktop. They want the information at…
  • Promoting humanitarian action internationally with Red Cross and JCDecaux OneWorld

    Nathalie
    27 Mar 2014 | 5:47 am
    The International Committee of the Red Cross (ICRC) together with Getty Images have put together a powerful campaign to raise awareness of the importance of ensuring that victims of war or conflict in endangered countries get timely access to health care, even in the midst of violence. JCDecaux OneWorld was proud to be a part of this project, by helping the Red Cross convey its message in Berlin, Paris, Brussels, London, Amsterdam, Warsaw and Madrid. The campaign took place in two waves: The aim of the first wave, which took place in October, was to attract attention in a very forceful…
 
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    Harmelin Media Blog

  • The Return of Newsweek

    Blog@harmelin.com
    15 Apr 2014 | 2:31 pm
    Let’s give a warm Harmelin Media “Welcome Back” to the print version of Newsweek! At the request of the readers, Newsweek returned to the land of print as of March 7th, 2014, after ceasing publication at the end of 2012.
  • Music To The Rescue: How Music Can Be The Saving Grace for Brands

    Blog@harmelin.com
    10 Apr 2014 | 5:44 pm
    “Words make you think a thought. Music makes you feel a feeling. A song makes you feel a thought.” I have always found these words by songwriter E.Y. Harburg to be true, and can see how the meaning behind this quote is currently being used as the blueprint for many brands utilizing social media.
  • Bring on the (Advertising) Madness of March

    Blog@harmelin.com
    27 Mar 2014 | 5:39 pm
    Everyone thinks of the NFL as the winner in a sports ratings juggernaut contest. However, in 2013 it was the NCAA men’s basketball postseason that brought in the most ad revenue of all American sports at $1.15 billion. This year, sponsorships ranged from $50,000 to $35 million and advertisers vary from fast food to body wash. If you have been watching games, you have seen Villanova’s own Jay Wright, who now has plenty of free time, in a new Dove soap ad. Even Werner Ladders has a sponsorship with the NCAA. (After all, someone calls for a ladder when they want to cut down the…
  • How to Utilize Twitter in Sync with Your TV Campaigns

    Blog@harmelin.com
    18 Mar 2014 | 10:40 am
    Recently we published a blog Why Social Media is TV’s Best Friend, in which we discussed how brands have been embracing social media as part of their overall marketing mix. What is the next step for both advertisers and TV networks to fully take advantage of this medium as it evolves?
  • Jimmy Fallon Takes on The Tonight Show Gig

    Blog@harmelin.com
    10 Mar 2014 | 3:11 pm
        This winter has brought a TON of snow, but most importantly we have a new host of NBC’s Tonight Show. Jimmy Fallon, Saturday Night Live alumnus and most recently the host of Late Night with Jimmy Fallon, took over for Jay Leno and has spent the last few weeks making audiences laugh and ratings grow.
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    AdEspresso Insight

  • Facebook Advertising Dilemma: Newsfeed or Right-Side Ads?

    Nikita Patel
    18 Apr 2014 | 9:47 am
    These days, Facebook advertising has been highly beneficial for small, medium, and large sized corporations. Whether you’re in the funding phase or have a highly established product, Facebook ads have the power to project your brand message and take you … Continue reading → This post was published on AdEspresso Insight, Read the original version of "Facebook Advertising Dilemma: Newsfeed or Right-Side Ads?"
  • How to Write Great Advertising Copy

    Nikita Patel
    10 Apr 2014 | 9:12 am
    Great copy can make or break your advertising campaign. A great ad tells a story, highlights why your product or service is great, and proves why you’re better than the competition. A bad ad does the exact opposite — and … Continue reading → This post was published on AdEspresso Insight, Read the original version of "How to Write Great Advertising Copy"
  • Facebook Ads don’t suck. But bashing them is great for marketing!

    Massimo Chieruzzi
    10 Apr 2014 | 8:57 am
    Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads. Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. … Continue reading → This post was published on AdEspresso Insight, Read the original version of "Facebook Ads don’t suck. But bashing them is great for marketing!"
  • How to Create Clear Buyer Personas

    Nikita Patel
    9 Apr 2014 | 2:00 am
    If you’re unfamiliar with the term “buyer personas,” put your seatbelt on — you’re about to get a lesson on how to identify and target the right audience for you. A buyer persona refers to the steps you take to … Continue reading → This post was published on AdEspresso Insight, Read the original version of "How to Create Clear Buyer Personas"
  • 5 Tools to Automate your Facebook Posting Efforts

    Nikita Patel
    4 Apr 2014 | 3:34 am
    The life of the social media manager is never an easy one. Not only do you have to manage one of the largest audiences in online history, you have to do it with elements like decreased organic search and social … Continue reading → This post was published on AdEspresso Insight, Read the original version of "5 Tools to Automate your Facebook Posting Efforts"
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    speaking in clicks

  • Morphing Brands with the Magic of Action

    Mark Laporta
    24 Mar 2014 | 8:08 pm
    Today, it’s just understood that Web site viability is directly related to how well you regulate the flow of traffic to your content. Now, let’s assume you’ve already implemented a formidable array of strategies and tactics to achieve that goal. The success of your efforts still boils down to the same issues it did when the Web first began to spin in earnest: Can you deliver content your audience cares about? That’s why one of the most perplexing phenomenon in digital space is the persistence of static, descriptive sites devoted to everyday commodities like snack foods and…
  • The Message Your Message Sends

    Mark Laporta
    6 Mar 2014 | 5:59 pm
    The funny thing about communication is how important it is, relative to how little we understand it. And certainly, ever since communication went digital, the Babel of communication theories has grown to a deafening roar. Consensus? You must be joking. Yet, in relative terms, we can successfully divide what separates us in that arena into two general categories: Those who favor on-the-nose communication that “speaks for itself” and those who believe your best shot at reaching consumers, is to let your audience draw its own conclusions from the memorable cues you provide.
  • Spin it to Win it

    Mark Laporta
    9 Feb 2014 | 5:51 am
    Whether your product is as serious as an appeal for humanitarian aid, or as frivolous as a Superman-themed iPod cover, if you’re going to sell it, you need an angle. In the abstract, that’s five cents’ worth of wisdom you might think was the essence of advertising. And yet in today’s world, where the distinction between an honest sales person and a sneaky “spin doctor” has been blurred by everything from real political scandals to cable-TV dramas, that cheap wisdom is often obscured. In recent years, the battle cries of the authenticity movement have…
  • “Thank You For [MECHANICAL_MESSAGE_INSERT_1A]“

    Mark Laporta
    18 Jan 2014 | 11:13 am
    In the American holiday season just past, I received reams of ritualized holiday e-mails from brands large and small. The tone of each, a sanitized smiley face of generalities, was as noxious as it was ineffective. That’s because, of all the reasons I might think to buy something else from Brand X, Y or Z, receiving a generic holiday wish doesn’t even make it into the top 100,000. After all, if I purchase a set of speakers from Best Buy, it’s because I need a pair of speakers, not a pair of Best Buys. The same applies to similarly personality-devoid greetings from dozens of…
  • Button Pushing on the Road to Shangri-La

    Mark Laporta
    28 Dec 2013 | 1:18 pm
    The practice of making everyday people the focal point of an advertisement is based on a simple premise: Consumers are more likely to buy a product if it seems to be valued by people “like them.” Trouble is, with the broad-spectrum approach used by general advertising, the images that stand in for average Americans evoke an idealized world too generic to have meaningful emotional impact. They’re the visual equivalent of “munchkin” donuts; they’re sweet to ingest but, let’s face it, they leave you feeling nauseated. After a lifetime to watching a…
 
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    Clearcode

  • Handy PHP debuging snippet

    Michał Gaździk
    11 Apr 2014 | 7:09 am
    From time to time, developers receive warnings or notice level errors. In the case where the warning is located outside of any loop or other nested structure, it’s easy to debug using ex. xdebug or any other tool like this. Things get a little harder when it comes to the loop execution of functions that throw errors. Things get even worse when we’re iterating over a big set of data and it’s hard to tell which element is causing the problem. As an example, let’s consider the following warning: Warning:htmlspecialchars() [function.htmlspecialchars]: An invalid multibyte…
  • Symfony – project tamed

    Paweł Barański
    27 Mar 2014 | 4:09 am
    When managing projects based on Symfony2, from the technical side, it is a good idea to establish a set of rules for the project. If you haven’t established and implemented such rules yet, then they should be created as soon as possible. Why? Well, no matter how many people are working on the project, the code needs to look like it was written by one person. Every programmer who contributes to the project needs to be able to simply pick up where the other developer left off, regardless if they implemented the module or not. This allows the project to progress faster, not only with…
  • The language of tomorrow

    Michael Sweeney
    26 Mar 2014 | 2:14 am
    Over the past 20 years or so, we have seen massive improvements in all areas of the computer industry. One of the most noticeable areas is the computer network, more specifically, the internet. The internet is now well and truly an invaluable part of modern society. We communicate through it, we learn through it, share files through it and even use it as a mode of entertainment. The possibilities that the internet provides are almost unlimited. Every day, individuals and companies are coming up with new ideas about how to make their mark. Online business are now surpassing brick and mortar…
  • RTB online advertising fraud

    Maciej Zawadziński
    11 Mar 2014 | 8:57 am
    Online advertising is a growing, multi-billion-dollar market (according to ZenithOptimedia, advertisers’ ad expenditure reached $503 billion in 2013). This amount of spending tempts criminals and hackers into creating technology and finding techniques to steal money from the advertisers. The phenomenon of ad fraud existed from the beginning of online advertising, but in recent years it has been gaining traction as the RTB (real-time bidding) model is now being widely adopted. The distributing nature of RTB ad exchange makes it easier to commit and conceal fraud. It is estimated that $6…
  • AudiencePi – Data Aggregator

    Dominik Jendroszczyk
    5 Mar 2014 | 3:59 am
    It is with great pleasure that we announce that we have added another successfully completed project to our portfolio: AudiencePi. AudiencePi is a data aggregator that provides quality data to clients by carefully implementing strict rules that allow quality data to be collected and therefore quality data to be analysed and used. We worked closely with the AudiencePi team to develop several features of the application. Most of our work revolved around the publisher-facing modules, statistic and revenue reporting and the billing system. Please check out our portfolio page for more information.
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Rosi Amador, locutora bilingüe

    Constantino de Miguel
    2 Apr 2014 | 3:52 pm
    Entrevista con Rosi Amador, locutora bilingüe de origen argentino y puertorriqueño. De español neutro e inglés con ligero acento hispano, si fuera necesario.
  • Pinterest in your voice over business

    Constantino de Miguel
    1 Apr 2014 | 8:29 am
    Connect with your community, use boards to segment your audience and pin what people are talking about.
  • Los mejores programas para editar tus grabaciones de voz

    Constantino de Miguel
    26 Mar 2014 | 7:10 pm
    Marcelo Santos quiere dedicarse profesionalmente a la locución y se ha empeñado en  impresionar con su demo al productor de una conocida empresa audiovisual. Las grabaciones de voz deben alcanzar un buen nivel de calidad. La verdad es que Marcelo tiene una excelente voz, puede variarla de muchas maneras y sabe además modularla. Como conoce [Read more]
  • How to ace a voice-over audition

    Constantino de Miguel
    24 Mar 2014 | 8:07 am
    FIND OUT which word work best with emphasis, PRACTICE reading with different tones, speeds, and emotion...
  • Keep calm and carry on doing voiceovers!

    Constantino de Miguel
    21 Mar 2014 | 11:00 am
    Getting nervous before a session or an audition is perfectly natural. Nobody can really tell you how to control your nerves. They’re your nerves, they belong to you and nobody else experiences them quite in the same way you do. The butterflies in your belly will always be there if you are in front of [Read more]
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    Media Planning Playbook

  • Mini-Tip Monday: Radio Media Buying

    admin
    14 Apr 2014 | 10:40 am
    Radio Media Buying Mini Tip: When buying radio its best to spread ad dollars over the top two or three stations, while also including smaller low-cost stations targeting your  demo. You can also improve ROI, and make your boss smile, by negotiating value-add through remotes, liners, and billboards.The post Mini-Tip Monday: Radio Media Buying appeared first on Media Planning Playbook.
  • Snapchat Advertising: Snappy Brand Promotion

    admin
    10 Apr 2014 | 1:22 pm
    Seriously, who walks away when a huge tech company offers them $3 billion for your 2-year-old startup? Well, Snapchat did just that late last year when Facebook made them that offer. There’s been no shortage of coverage and growing interest in the brand before and especially after they rejected Facebook. But what is it exactly? […]The post Snapchat Advertising: Snappy Brand Promotion appeared first on Media Planning Playbook.
  • DIY SEO: Four Super Easy SEO Resources

    admin
    9 Apr 2014 | 11:36 am
    Between backlinks and alt tags, metadata, and H1s, implementing search engine optimization into your media strategy can get pretty complicated. Seriously, which update is Google on now—the Penguin, the Panda, or the Hummingbird? And what’s the difference? Who knows? And these days the success of your website, blog, microsite, landing page, display ads,  and general online presence […]The post DIY SEO: Four Super Easy SEO Resources appeared first on Media Planning Playbook.
  • It’s New: Twitter Photo Collage for Brands

    admin
    3 Apr 2014 | 10:22 am
    The Twister Dish is trailing our #meowmixcatstarter standings and needs your help! Vote today: http://t.co/xYLzjZA5NG pic.twitter.com/UadBTdaMB5 — Meow Mix (@meowmix) March 28, 2014 These days a picture (or 4) is worth a 140 characters. Twitter’s new feature in 140 words (or less): As part of an overall site redesign, Twitter has launched a feature allowing […]The post It’s New: Twitter Photo Collage for Brands appeared first on Media Planning Playbook.
  • Pranks + Advertising = Prankvertising

    admin
    1 Apr 2014 | 10:13 am
    It’s April Fool’s Day and advertisers are not above doing some pranking. Last year we highlighted some of the most clever brand pranks (check out that post here) like Scope’s bacon mouthwash and BMW’s baby stroller. We’re sure the pranking tradition will continue this year and we can’t wait to see what these creative advertising […]The post Pranks + Advertising = Prankvertising appeared first on Media Planning Playbook.
 
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    Peter Levitan & Co.

  • Advertising Websites Only Get 8 Seconds

    Peter Levitan
    18 Apr 2014 | 8:09 am
    Let’s start this post with an admission… I don’t have informational graphics on every page of my site (some, but not a lot.) But.. stay tuned cause I have ten cartoons coming from my friend Steve and his The Cartoon Agency  that will support my new book’s discussion of the top ten pitch-killing mistakes that even super smart advertising agencies (that’s you amigos) make when they pitch. 8 Seconds, Only One of the most important discussions I have with my advertising agency clients is about gauging the marketing power of their websites. I start the talk by…
  • Do Advertising Agencies Have Business Plans?

    Peter Levitan
    16 Apr 2014 | 10:38 am
    This post is is based on my personal SEO experience and is meant to be instructive for all small, medium and large advertising agencies that want high search results for their websites. That’s you, right? I am in Mexico working. Just for the hell of it, I took a look at where my site ranks in the Google results for “advertising agency business plan.” Since my business is helping advertising (and design and digital) agencies position and market themselves for growth (and actually write a smart / active new business plan), I figured I’d see where I rank on this…
  • Post Advertising: Big Data And Small Data

    Peter Levitan
    15 Apr 2014 | 9:15 am
    Ten years ago I wrote a brilliant (yes, it was and is brilliant) white paper on how even big marketers like Nike and Disney fail to manage / love / re-market to their customer base. This fail still going on across industries. However, I’d like to think that understanding the value of CRM has advanced. Below (after I force you to read my 2004 white paper “Get a Grip – The Marketing Power Of Managing Customer Relationships”) I will introduce you to one of the best posts / insights into how marketers should be starting to use big data for CRM C/O the Marketo blog. [If you…
  • The Kinks On U.S. Tax Day

    Peter Levitan
    15 Apr 2014 | 6:36 am
    Lets see, I bet that only about 75% of my blog readers know this Kinks song. Am I being muy generoso? None the less… today, April 15, is tax day here in the United States of America. Therefore a wonderful song from the British Invasion… The tax man’s taken all my dough, And left me in my stately home, Lazing on a sunny afternoon. And I can’t sail my yacht, He’s taken everything I’ve got, All I’ve got’s this sunny afternoon. Save me, save me, save me from this squeeze. I got a big fat mama trying to break me. And I love to live so pleasantly,…
  • 1 Reason To Pitch French Advertising Clients

    Peter Levitan
    13 Apr 2014 | 6:51 pm
    One of the better weekly newsletters I get is from the long-time-insight-rich-website Six Pixels of Separation. As the website says: TWIST IMAGE PRESIDENT, MITCH JOEL, BRINGS YOU DIGITAL MARKETING AND MEDIA HACKING INSIGHTS AND PROVOCATIONS FROM HIS ALWAYS ON/ALWAYS CONNECTED WORLD. Twist Image is a digital agency with offices in Montreal and Toronto that kicks most digital agency’s marketing butt and, as you can see, has a blog that adds value and drives agency awareness. Interesting fact… the agency website does a location lookup to personalize the home page. In my case, it…
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    Momentum Consulting

  • #Hashtag: Small Business Guide to #AwesomeHashtags

    admin
    7 Apr 2014 | 1:00 am
    Although it is 2014, and almost everyone knows about social media, hashtags, and how to use them on their personal accounts, many small businesses are missing a huge opportunity by not implementing them into their social media marketing plan. During the Super Bowl, 57% of companies used hashtags in their advertising. According to Marketing Land, that is up from 50% last year, topping out at an all-time high. So if the huge companies, i.e. the ones that can pay millions for a Super Bowl commercial slot, are using hashtags in their marketing and advertising, why aren’t small businesses using…
  • Social Media: A Conversation

    admin
    4 Apr 2014 | 1:00 am
    As more small businesses delve into content marketing, they discover the importance of social media and the impact it can have upon a business. Yet so many small businesses make mistakes with their social media. Hard sell after hard sell will drive potential as well as seasoned customers away. So how can a small business truly utilize all of the benefits of social media, promote their business, and engage with customers without being overbearing? It is all about conversation, my friend.
  • Visual Websites: 6 “Social” Sites to Display Your Business Graphics

    admin
    24 Feb 2014 | 12:00 am
    We’ve heard the rumors--people are leaving Facebook in droves. You’ve heard them too. Never fear, Facebook has such a monstrous lead over other social networking sites, it’s not going anywhere anytime soon. However, the social media playing field is changing with competition from sites not technically “social”. Just because a media may not have the followers of Facebook, doesn’t mean it’s not worth your time.
  • Visual Marketing Inspiration: Tips for Creating Your Own Graphics

    admin
    29 Jan 2014 | 12:00 am
    With the growing popularity of websites like Pinterest, Instagram and Houzz, businesses of all sizes have recognized the need for what visual marketing (i.e. infographics, videos, slide show presentations, memes, etc. ) As human beings, we are ‘visually wired’; it takes less time to attach meaning to a symbol than it does to read and interpret meaning. Presentations and infographics are a perfect example. Readers do not feel burdened by information overload because the visual aspects break up the information intake.
  • 10 Easy Topics for Your New Blog

    admin
    27 Jan 2014 | 12:00 am
    Congratulations! You’ve stepped off into the realm of blogging for your company! Now as you stare wide eyed at the blank page on your computer screen wondering what in the world will you blog about, you may also be wondering if this was actually your best marketing idea.
 
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    Advergize

  • 5 Very Intriguing Movies of this Century

    Sanam Malik
    18 Apr 2014 | 11:38 am
    The following movies are known for a high degree of perplexity and an equally high success ratio. A single viewing does not explain the plots and only in the second or third sitting are the subtle and deeper layers unpacked. Unlike other cinematic hits that tend to strike a chord with the audience immediately, these narratives demand greater attention. They, however, have ultimately drawn in enormous admiration for their very enigmatic quality. 5. Mulholland Drive (2001) This movie is packed with disconnected scenes that introduce a host of new characters, leaving the viewers in a maze.
  • Antenna Design: Why Two Minds Think Faster Than One

    Advergize Staff
    18 Apr 2014 | 7:27 am
    Husband-and-wife team Masamichi Udagawa and Sigi Moeslinger have thrived as creative partners, designing everything from New York subway cars to a Knoll furniture line. Scott Belsky (Behance) and Josh Rubin (Cool Hunting) chat with the duo about what makes for a great partner and the advantages of teaming up — for instance: faster thinking, productive friction, and more creative firepower. About Antenna Design Masamichi Udagawa and Sigi Moeslinger co-founded Antenna Design New York Inc. in 1997. Antenna’s design projects range from public and commercial to experimental and…
  • John Maeda: Looking for Superman

    Advergize Staff
    18 Apr 2014 | 7:27 am
    About this presentation Rhode Island School of Design president John Maeda defines the key qualities of standout innovators — a willingness to struggle, to make mistakes, to live with ambiguity — and tackles the creative’s biggest challenge: How to lead other creatives. Perhaps confronting the status quo, killing bureaucracy, and leading change can be its own art form. About John Maeda John Maeda is a world-renowned artist, graphic designer, computer scientist and educator whose career reflects his philosophy of humanizing technology. For more than a decade, he has worked to…
  • Stefan Sagmeister: Don’t Take Creativity For Granted

    Advergize Staff
    18 Apr 2014 | 7:27 am
    Renowned designer Stefan Sagmeister talks about the process behind his typography-driven films, which sprung from the insights in his book Things I’ve Learned in My Life So Far. Experiences include being misconstrued as a suicide “jumper” while shooting at the Empire State Building, creating custom software for an interactive spider web art installation, and imagining innovative uses for animals in his “happiness” documentary. About Stefan Sagmeister Stefan Sagmeister formed the New York-based Sagmeister Inc. in 1993, and has since designed for clients as diverse…
  • Paula Scher: Do What You’ve Never Done Before

    Advergize Staff
    18 Apr 2014 | 7:26 am
    Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects — from revamping MoMA’s identity to reinvigorating a Pittsburgh neighborhood through design — to illustrate how asking questions, pushing into uncharted territory, and doing something you’ve never done before leads to great work. 0:44 – Making an identity for The High Line 2:33 – Mike Bloomberg, 9/11, and the new mayor. “This thing could begin to be serious” 3:53 – Making…
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    Yellow Pages United

  • Stop Water Waste and Save Your Future

    Brian Williams
    5 Apr 2014 | 9:08 am
    Water is probably the most important resource in the world, and it’s being wasted at an alarming rate. The recent drought in California and the excessive snowfall in the Northeastern U.S. are only a few examples of the unpredictability of the water supply, and these events have increased the scrutiny of how we are managing this [Continue Reading]The post Stop Water Waste and Save Your Future appeared first on Yellow Pages United.
  • Apple’s New Spaceship Campus: A Green Revolution

    Brian Williams
    28 Mar 2014 | 9:05 am
    Before Steve Jobs passed away, he had a vision for a new office complex so outrageous that he could only describe it as looking like a spaceship landing. While Steve is no longer with us, his dream and his vision is. Apple has announced that they will continue with their plans to build this new [Continue Reading]The post Apple’s New Spaceship Campus: A Green Revolution appeared first on Yellow Pages United.
  • Going Green with Your Pet

    Brian Williams
    26 Feb 2014 | 8:14 am
    To many of us, pets are a member of our families, but we probably haven’t thought about the impact our pet ownership is having on the environment. New Zealand scientists Robert and Brenda Vale estimate that the average household dog has a larger carbon footprint than a small SUV. While this may seem hard to [Continue Reading]The post Going Green with Your Pet appeared first on Yellow Pages United.
  • Green Tech for Your Home

    Brian Williams
    18 Feb 2014 | 3:23 pm
    New green technologies to help save the environment are widely available, but for many they were just too expensive to put in our own homes. Over time, however, a number of these have become more affordable. Here’s a list of a few of the best technologies across a range of prices to consider for your [Continue Reading]The post Green Tech for Your Home appeared first on Yellow Pages United.
  • Go Green this Valentine’s Day

    Brian Williams
    10 Feb 2014 | 10:08 am
    Valentine’s Day is upon us, and if you’re like most people, you’re faced once again with finding new ways to mark the occasion. This year, why not change things up and give your Valentine’s Day a green twist? That cute teddy bear with a big red heart is probably going to end up in the [Continue Reading]The post Go Green this Valentine’s Day appeared first on Yellow Pages United.
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    Filthy Rich Writer

  • Copywriting Q&A: The Right Way to Barter Your Services

    Nicki
    14 Apr 2014 | 5:00 am
    Bartering your copywriting services can be a great way to acquire things you need without having to lay out any cash. But just as with anything else, there’s a right way and a wrong way to go about it. Ready for the right way? Read on… Today’s question comes from Ingrid S. who asks “Is it okay to trade copywriting services for other things, like design or web building? How would I do it?” First of all, whether or not it’s okay to barter your copywriting services is completely up to you. No one can force you to do it and, as long as the other party is…
  • Copywriting Q&A: New Tools to Stay On Top of Your To Do List

    Nicki
    7 Apr 2014 | 5:00 am
    If you love making lists (perhaps you add already-done tasks just to cross them off? I’m in your head!), then today’s post is for you. Pen and paper to do lists are certainly appealing, but what about electronic lists, color coding and sizing by priority? Read on for the top new productivity tools… Today’s question comes from Corbin T. who asks, “I’ve picked up a couple of clients and my schedule is getting a little hectic. Are there any productivity tools you can recommend?” Look, if there’s one thing I like better than being productive,…
  • Copywriting Q&A: Questions to Prepare For in a Job Interview

    Nicki
    31 Mar 2014 | 5:00 am
    When you get called in for an interview, you need to make sure your online and print portfolios are up to date, you need to make sure that your resume and references are current, and you need to be prepared to answer all kinds of challenging copywriting-specific question. Which ones? Well, read on… Today’s questions comes from Rafik L. who asks, “I have a big interview coming up that I’m very psyched for. What should I be prepared for?” In addition to the standard-issue job interview questions like “What’s your biggest flaw?” and “What are…
  • Copywriting Q&A: How to Deal With Rejection

    Nicki
    24 Mar 2014 | 5:00 am
    At some point or another, every single person is going to be passed over for a job they want. It’s just the way the world works. But what separates the successful from the less-than-successful is what they do after the rejection. Want to be successful? Read on… Today’s question comes from Margo L. who asks, “I interviewed for my dream copywriting job last month…and I just heard that I didn’t get it. I’m really disappointed. Is there anything I can do??” The first thing to remember after you get passed over for a job is that no decision is…
  • Copywriting Q&A: The Right Way to Invoice Your Clients

    Nicki
    17 Mar 2014 | 5:00 am
    Once the project is complete and the job is all wrapped up comes the good part: getting paid. Yet, many copywriters over-complicate the invoicing process or, worse, put it off indefinitely. (Neither of which is very good for business.) So let’s buckle up and get this invoicing conversation on the road. Ready? Read on… Today’s question comes from Alexis W. who asks, “I’m about to finish a project with a client, but I have no idea how to get paid when I’m done. What do I do?” The first thing to do after you wrap up a project? Celebrate! You got a…
 
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    Whitehouse Post » Blog

  • Matthew Wood—Strong. Sturdy. Not Too Sweet.

    jessica
    16 Apr 2014 | 1:46 pm
    These spots were based on Matthew Wood, Martin Granger | Moxie + Cavalry creatives—all of whom can straighten railroad ties with their teeth and shatter boulders with a bark. #MadeStrong. Queue up to follow us on Twitter, Facebook and LinkedIn for other festive facts.
  • Nico’s Story

    jessica
    16 Apr 2014 | 9:11 am
    Achievement at the level of the World Cup doesn’t come without dedication and struggle, inner strength and support. And, of course, this reality extends beyond the World Cup. Charlie Harvey teams with AG Rojas at Caviar, Wieden + Kennedy Amsterdam and Powerade to share the back story of just one powerful example. Check out the global ad to see Nico in action. Be sure to take in David Griner’s piece on Adweek’s Ad of the Day or Erik Oster’s over at AgencySpy, Ricki’s piece in Campaign, on Creativity or Sam Laird’s write up on Mashable. There’s power…
  • Matthew, Mark + Miller Deliver the High Life

    jessica
    14 Apr 2014 | 11:35 am
    Hob-nobbing on the veranda, engaging in equestrian sports, playing parlour games or taking the yacht for a spin—blue collar, white collar or popped collar—we’re all rich when we’re cheersing with the Champagne of Beers. Join the grounded glitterati and let Matthew Wood, Mark Romanek | Anonymous Content and Leo Burnett show you a variety of ways to bask in riches. #IAmRich Interested in joining the Twitterati or other exceptional social circles? You know we got you.
  • Josh Bodnar + Sarofsky Kick Ass with Captain America

    jessica
    3 Apr 2014 | 10:23 am
    Josh Bodnar collaborates with Sarofsky to kick ass on Captain America: The Winter Soldier’s main-on-end title sequence. A long time friend of the Russo Brothers since meeting on Community in 2009, Erin Sarofsky was obviously delighted for them when they signed on to direct the Captain America sequel. And, of course, she was thrilled to meet Marvel and earn their trust—even without any prior relationship. Up against “four other very talented” companies with demonstrated experience and histories with Marvel, Sarofsky’s pitch with friend and comic book artist David…
  • John Smith Fosters Fun with The Paddle of Rebuke

    jessica
    1 Apr 2014 | 2:04 am
    Obviously the volatility of financial markets and developed economies affects us all…but that doesn’t justify being a drongo on Guys Night Out. Shape up or face up to the Paddle of Rebuke. This GFC (Gentlemen’s Fun Crisis) was brought to you by John Smith, Ben Priest at Adam & EveDDB, Tim Bullock | Hungry Man and, of course, Fosters. No dramas.  
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    Punchbowl trends blog

  • The Pros and Cons of Online Retailers vs. Brick-and-Mortar Stores

    Carly Botelho
    15 Apr 2014 | 6:00 am
    Moms love the convenience of online shopping – she can make a purchase in seconds from the comfort of her home. It means no more long lines with the kids in tow, and one less thing to add to her to-do list. However, there are certain in-store experiences that moms cannot get online. For instance, clothing can’t be tried on prior to purchase and toys can’t be felt for durability. On the other hand, brick-and-mortar stores may not offer the seemingly endless selection that online retailers do. Additionally, their reliance on foot traffic and word-of-mouth to drum up business…
  • Increase Social Engagement When Quality Trumps Quantity

    Amie Reardon
    11 Apr 2014 | 6:00 am
    There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must remember one very important thing: quality trumps quantity. One trap many social media marketers fall into is to only focus on their number of followers. While this can help drive web traffic and increase brand exposure, be careful not to rely on this number alone. Social media followers are very…
  • 10 Sweet Stats About Easter and the Candy Industry

    Amie Reardon
    8 Apr 2014 | 3:00 am
    Easter is forever tied to the candy industry – one look at the average American Easter basket is proof alone.  In fact, over 85% buy or create an Easter basket for their kids. Candy sales spike during this second top-selling candy holiday as eager consumers fill Easter baskets to the brim.  Jellybeans, chocolate bunnies, marshmallow treats and more will certainly be spotted on consumers’ shopping lists. Americans spend a massive amount on candy each year – on average, over $29 billion, a number that is expected to increase to $35 billion by 2016. This is…
  • The Fastest Way To Lose Moms’ Loyalty

    Carly Botelho
    7 Apr 2014 | 6:00 am
    In a previous blog post, we discussed how brands can earn and keep moms trust. It takes a lot of effort and time to gain moms’ trust, but only seconds to lose it. If marketers make too many missteps as they market to moms, they could easily lose a loyal consumer. Once a brand gains moms’ trust, it must work even harder to maintain it. Take heed of these 7 mistakes that can quickly dissolve consumer trust: Provide poor customer service: Moms are busy. If they have an issue that needs attention, they want a quick and easy solution – not to call and be put on hold or send an…
  • The Art of the Welcome Email

    Amie Reardon
    4 Apr 2014 | 3:00 am
    A brand’s welcome email is a valuable opportunity to engage new users. This often-undervalued tool generates 4 times the total open rate and 5 times the click through rate when compared to regular bulk promotional messages. The welcome email is the very first email interaction that a user receives, and can often impact their decision to continue to use your service or shop your product. There's no cut and dry formula for a successful welcome email – messaging will differ greatly between industry and target audience. However, there are several actions that brand marketers can…
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    Danny Kay Design

  • The Right Method for the Madness

    6 Apr 2014 | 8:56 pm
    Sometimes it's not what you say but how you say it. It's such a part of human nature that it has become fodder for sitcoms. The poor nebbish character has a great idea for the company and presents it to the boss. It gets rejected out of hand. "It's ridiculous. It'll never work." Then either one of two things happens. The next scene has the boss presenting the idea (as his own) with the same language and mannerisms to his boss, who thinks it's a winner, or a slick co-worker co-opts the idea and it becomes a hit. The idea is nothing new. The old radio comedies and TV shows in the…
  • Coca-Cola Jumps the Shark!

    24 Mar 2014 | 6:26 pm
    Company offers ridiculously overpriced glass so you can drink Coke like fine wine. Just when you think things in the advertising business can’t get any nuttier, something like this pops up.Legendary soft drink maker Coca-Cola has partnered with a snake oil company called Reidel that sells glasses which it claims will make your oh-so-expensive wines taste even better. Their shpiel is really slick. They have all kinds of artsy pop pseudo-science to back up their claims. And they apparently have lots of  customers who swear by their products. Unfortunately, there’s no…
  • Back to the "Future?"

    1 Mar 2014 | 8:57 pm
    Or The more things change, the more they stay the same. With the growth of all things Social Media, it seems like we're seeing a return to the mindset that brought us the dot com bust of 1999-2000. All the same attitudes, rationalizations and excuses are being trotted out. And the same old suspects are trying to cash in. Big companies with deep pockets seem to have a propensity for behaving like slow witted game animals. Slick talking hucksters (i.e. their own marketing people) hang shiny things in front of them and they just can't resist following and being led to…
  • Why Branding Matters Now More Than Ever

    23 Feb 2014 | 7:33 pm
    We are living through one of the greatest economic and social upheavals in history. The flow of goods and information around the world is increasing at a pace so dizzying and frenetic that it's no wonder the average attention span can now be measured in seconds. The sheer volume and variety of the endless stream of stuff that is presented for our consumption is beyond imagination. And as the old saying goes, "You ain't seen nothin' yet!"The great industrial might of the U.S. is being dwarfed by the mind bogglingly immense production capabilities that are continuing to evolve in…
  • The Need to Be Me or Why You Need Creatives

    9 Feb 2014 | 12:09 pm
    In other posts I've discussed the differences between creative and business oriented people. Sometimes I've done it with humor, and sometimes not. But one idea that I haven't yet explored in depth is the need to be unique. It's something much more common among creatives. They find it anathema to put their name on anything that they haven't built from the ground up. Clip art? Hah! I'll make it myself in Adobe Illustrator. Stock Photography? Feh! I have gorgeous shots from my vacation that are just what we need. If not, I'll go out and take some. I know that it sounds a lot…
 
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    Tradical 360 Blog

  • Heartbleed is Just the Beginning, So Wisen Up and Protect Yourself

    Becky Radolf
    16 Apr 2014 | 11:09 am
      If we’ve learned anything from this Heartbleed Bug, it’s that lack of regulation has both its ups and downs. People often say that the Internet isn’t like the “Wild West” days back like when it first started. However, it’s still pretty much entirely open for anyone to abuse. Since the people building firewalls and developing code for secure connections were the first people to do anything of the sort, it was only a matter of time before people who understood the technology better found ways around it. It’s up to the companies you choose to do virtual business with to keep…
  • Facebook is Here to Stay. Here’s Why.

    Daniel Ryan Adler
    15 Apr 2014 | 8:31 am
    Last night at dinner, a friend asked me how long I think Facebook has before it falls off, much in the way of other social media companies such as MySpace or LiveJournal. “At least fifteen years,” I replied. “So long?” she asked. “Well, yeah,” I replied. Here’s why. Data piles Facebook has a lot of data on everyone who uses it, and it’s not just birthdays and e-mail addresses. This is more personal information, like how you communicate with friends, all of your interests, photos and all of the permutations a billion-dollar company could create…
  • 4 Ways To Boost Time Spent on Your Website

    Daniel Ryan Adler
    8 Apr 2014 | 7:41 am
    Time spent on a website might be the most relevant factor in Google’s search algorithm. Keeping people on your site means that bounce rates are low, and that your visitors are engaged. They’ll come back and learn what you have to say because they trust you. The rise of this search factor is largely due to how traffic may be unrelated to quality, reliable content (think of the numerous sites out there that have nothing but cat memes—they may get a lot of traffic, but Google values authoritative information more than shares and hits). When people visit your site and leave quickly…
  • Why Instagram Is Slowly Killing Us Inside

    Daniel Ryan Adler
    26 Mar 2014 | 7:21 am
    We’re a branding company, sure, but we believe in making the world a better place. Last night I started reading Guy Debord’s The Society of the Spectacle. It occurred to me that the reason this Situationist text is still relevant, and that Debord has not faded into the annals of history as a drunkard and eccentric, is that he prophesied what would come in the early 21st century. Our Society of Spectacles In Debord’s era, forty-five years ago, images superseded the written and spoken word for the first time through advertising and media. Debord writes, “The spectacle is…
  • 6 NYC Subway Musicians You Should Slow Down For

    Becky Radolf
    20 Mar 2014 | 8:01 am
    New York City is eternally abuzz with music.  We see Broadway musicals , we go see our friends’ bands play shows, we hear our next door neighbor banging around on his drumset at 2 in the morning.  There’s music all around us in our booming metropolis. But how often do you stop for 5 or 10 minutes to listen to the musician in the subway, pouring his or her heart and soul into a song for spare dollars and change? Probably not very often.  We take the phenomenal amount of talent inside the New York City subways for granted, as we race by them, headphones blaring, scurrying back to our…
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    Duval Guillaume

  • TNT keeps adding drama to daily life

    Duval Guillaume
    14 Apr 2014 | 1:49 am
    As a follow-up of the previous print campaign, Duval Guillaume developed 4 new images that make all of us imagine how life becomes more ‘interesting’ when you add some drama to it. Related News items4 March 2014 - What do pétanque, knitting and fishing have in common? Coke Zero finds out. (0)3 March 2014 - Jamming prime time TV shows to advertise BASE 4G (1)13 December 2013 - Duval Guillaume leaves Lisbon with 3 gold, 6 silver, 1 Bronze and 18 shortlist for 6 different clients. (0)8 June 2011 - One Gold and one Silver EFFIE for Duval Guillaume Brussels. (0)12 November 2013 -…
  • What do pétanque, knitting and fishing have in common? Coke Zero finds out.

    Duval Guillaume
    4 Mar 2014 | 1:52 am
    When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,… they don’t get the glory soccer players get. But wouldn’t it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time. Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter…
  • Jamming prime time TV shows to advertise BASE 4G

    Duval Guillaume
    3 Mar 2014 | 2:55 am
    During the last week of February Belgian TV shows suddenly jammed and a loading icon appeared, but there was no technical malfunction. It was a message from telecom operator BASE. A couple of seconds later it all became clear when the following appeared on screen: “You’re not used to waiting at home. So why wait when you’re on the move? With BASE 4G, you can surf everywhere as fast as at home.” To accomplish this effect, TV billboards were used in a creative way at the beginning and ending of prime time shows. The commercials are part of the ‘Surf as fast as if you where at home’…
  • The poster that turned into wrapping paper

    Duval Guillaume
    23 Dec 2013 | 11:08 am
    With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. Click here to view the embedded video. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents.  The iconic line “open happiness” is printed on this specially crafted…
  • Duval Guillaume leaves Lisbon with 3 gold, 6 silver, 1 Bronze and 18 shortlist for 6 different clients.

    Duval Guillaume
    13 Dec 2013 | 3:00 am
    At this year’s edition of the Eurobest festival Duval Guillaume once again proved to be one of Europe’s leading creative agencies. Here’s all the winning work, enjoy: Carlsberg ‘Poker’, TNT ‘Drama hits The Netherlands’, TNT ‘Marriage, TNT ‘Bear’, TNT ‘Funeral’, Re-born to be alive ‘Second Life Apps’, Napoleon Games ‘Run the village’, Smirnoff ‘Mindtunes’ and Febelfin ‘See how easily freaks can take over your life’. Carlsberg  puts friends to the test Click here to view the…
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    AdSpruce

  • 10 things every marketer should know about mobile video advertising

    Ryan Davies
    31 Mar 2014 | 6:50 am
    Mobile phones and tablet devices are rapidly becoming the most popular medium for media consumption and brands are starting to take notice. With mobile advertising spend estimated to reach an all-time high in 2014 and some brands adopting a “mobile-first” approach to advertising, we take a look at 10 things every marketer needs to know in […]
  • Why Every Developer, Marketer and Graphic Designer Should Think of Mobile First

    Ryan Davies
    22 Mar 2014 | 2:10 am
    When you make an update to your website do you still think about how it appears on desktop before you consider how it will function on mobile? If this sounds like you, then read on to find out why you should think of mobile first and to pick up some pointers for creating first-class mobile […]
  • 4 Mobile Trends you need to get ahead of in 2014

    adspruce
    13 Mar 2014 | 5:31 am
    The use of the mobile web is continually growing. In 2013, mobile internet usage was higher than internet usage via a desktop computer, and although mobile phone sales were lower than desktop sales (Business Insider, 2014) it has been predicted that for the first time ever mobile phone sales will exceed desktop computer sales in […]
  • Native Video Advertising: What is it and What Can it Do For Your Brand?

    Ryan Davies
    19 Feb 2014 | 6:37 am
    Find out what makes advertising “native” and how native advertising is helping brands to engage with audiences, drive brand loyalty and increase sales. What is native advertising? Native advertising is simplest described as “advertising which looks like regular content.” From the earliest newspaper “advertorials” in the 1940s to the “sponsored results” in a Google search, […]
  • 8 Reasons why you shouldn’t ignore the mobile web in advertising

    Ryan Davies
    7 Feb 2014 | 5:07 am
    Mobile phone usage is growing exponentially and it is estimated that there will be over 16 billion mobile connected devices in use by 2016. According to the UN, more people own mobile phones today than there are working toilets! In turn, more people than ever before are using their mobile devices to access the web. […]
 
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    Brogan & Partners Convergence Marketing

  • The weekly recap - April 14, 2014.

    Ellyn
    18 Apr 2014 | 8:32 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat read more
  • Keeping Your Company/Product a Secret Could be the Secret to Creating a Viral Video

    Ellyn
    16 Apr 2014 | 1:57 pm
    Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to make a viral video. That said, I have seen a trend in some recent blockbuster vids that’s worth noting: the spots all give their products the softest of sells. In fact, the name of the company is usually not mentioned until the video’s last seconds. You could call it a surprise ending.   read more
  • The weekly recap - April 7, 2014.

    Ellyn
    11 Apr 2014 | 8:29 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Hey Brands, Facebook Isn't Screwing You Fans may be fake, but brand advocates are real. read more
  • Makeup that promotes inner beauty. Sounds conflicting, doesn't it?

    maila
    10 Apr 2014 | 10:38 am
    By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of beauty. It encourages women to embrace their natural selves. read more
  • The weekly recap - March 31, 2014.

    Ellyn
    4 Apr 2014 | 7:00 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. read more
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