Advertising

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  • Is Cadillac Conducting The Edsel Of Agency Reviews?

    AdPulp
    Dan Goldgeier
    23 May 2013 | 11:04 pm
    Car advertising account reviews are the stuff of legend — and legendary books. So maybe I shouldn’t be surprised to read Adweek’s look at Cadillac’s current review. It doesn’t really instill any confidence that a coherent decision will be made. I could quote at length all the red flags I see in this interview, but you really have to read it for for yourself. A few highlights: Multiple traditional agencies in a holding company being asked to pitch the account together. And in the case of holding company Publicis, their agency Fallon (the incumbent and recent…

  • Media Buyers Not Yet Sold on Exchanges | Bad Bots Beware: IAB, Feeling Tarnished, Forms a Committee

    MarketingVox News & Trends
    24 Apr 2013 | 7:47 am
    Robot Invasion: A media buyer poll shows that the jury is still out regarding programmatic buying, with only one in three buyers either highly or somewhat likely to replace a direct relationship with one through an exchange. Another third says they're waiting to see on the success of existing experiments. Publishing: Gannett's spasmodic lurch to move its dozens [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/IrZtYfbKTSQ" height="1" width="1"/>

  • Bullying in Advertising

    New Breed of Advertisers
    Sam Van Eman
    3 Dec 2012 | 5:57 am
    by Sam Van Eman Transcript of this recording: My daughter just entered middle school. It's the age of bullying, the life spell when kids find their way, sort each other out, make decisions about what fits and what doesn't. Image by Chesi. Used with permission via Flickr. Anti-bullying education has been a primary social focus in these first few months of her year. Videos, assemblies with outside speakers, a poster campaign, all of it to postpone the inevitable. Bullying seems to exist as an unavoidable rite of passage, a gauntlet for punishers and those who run between them. Both parties…

  • As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

    Advertising Age - Blog Posts
    24 May 2013 | 9:30 am
    There was a clear vision threaded through Pinterest&#39;s first &quot;partner event&quot; with marketers and agencies on Wednesday.&nbsp;

  • Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever

    Adweek : Television
    23 May 2013 | 10:30 am
    Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can also see a life-size Lego Chewy, Vader, R2-D2, C-3PO and Boba Fett in the promo for the show. But the X-Wing has the distinction of being the largest Lego structure built to date. At 11 feet tall, 43 feet long, 44 feet wide and almost 46,000 pounds, it's made of 5,335,200 individual Lego bricks. It took 32 people four months just to put it together. And you can climb into the cockpit for a photo. Which means all…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    Tim Nudd
    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    Melissa Hoffmann
    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    David Gianatasio
    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    Noreen O'Leary
    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
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    Adrants

  • Not All Dollar Shave Club Rip Offs Are Funny

    24 May 2013 | 10:46 am
    While this Pure Storage video follows Dollar Shave Club fairly closely, it's really two minutes of waiting for something that's actually funny to happen. Sadly, it never really happens. Which doesn't necessarily make it bad. It's just not as good as it could be. Capiche?

  • Suicide Prevention Effort Makes Interesting Use of 'Skip Ad' Function

    24 May 2013 | 10:30 am
    Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line. Those who don't listen to the woman in the ad and hit "skip ad" are shown a scene that results in suicide. Those who don't click "skip ad" and listen to the woman's story get thanked by the woman and are shown the recruitment message. t's an interesting approach both for the use of the "skip ad" feature and for its commentary on today's world where everyone is in a…

  • Happy Memorial Day Weekend. Don't Text And Drive

    24 May 2013 | 10:15 am
    In a new BBDO New York-created PSA for the It Can Wait campaign, we meet Xzavier, a boy who, while in a crosswalk, was hit by a driver who was texting. His mother explains what happened to her son and wonders whether the text, "Im on my way," sent by the girl who struck her son was really that important. The It Can Wait campaign is a partnership between AT&T, Verizon, Sprint and T-Mobile which aims to educate the public on the dangers (and illegality) of texting while driving. Don't do it this weekend. Or ever for that matter.

  • How to Insure Your Brand's Digital Experience Properly Serves Consumers

    23 May 2013 | 9:52 am
    Each year, digital plays an increasing role in the relationship between brand and consumer. And it's showing no signs of slowing. In it's report, Digital Customer Experience Trends to Watch, 20013, Forrester takes a look what kinds of digital experiences shape the relationship between brand and consumer and how these changes will affect how brands communicate with their customers and prospects. Download the report now to make sure your brand is on track to provide the right digital experience for your customers and prospects.

  • JWT Amsterdam's Creative Use of Retargeting Rejuvenates Ad Banner

    23 May 2013 | 9:26 am
    Here's one of the most interesting uses of retargeting technology we've seen in a while. For those who don't know, in a nutshell, retargeting allows marketers to, in essence, "tag" you when you visit a particular site (on which they have placed an ad banner) and then show you another banner (retarget you) on another. Most marketers simply show you the same banner over and over again. JWT Amsterdam approached retargeting a bit more intelligently and used the technology to tell a story. JWT client, Dutch Customs, wanted to inform travelers it's illegal to bring back fake designer bags and small…
 
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    Advertising Industry Newswire

  • Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

    Carly Zed Zander
    17 May 2013 | 9:00 am
    MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Los Angeles-based Neotrope will provide national public relations support to CPEP over the next year to raise awareness around its programs and accomplishments. “We are thrilled to be selected by Neotrope to receive this grant. In addition to the ability to showcase our programs and accomplishments, this partnership…

  • Brand Pagans: Disney gets loco for trademark of Day of the Dead

    Christopher Laird Simmons
    11 May 2013 | 10:44 am
    OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the “Day of the Dead.” So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it’s a little unnerving. But they sell the toys, they pull and then hide videos from their “vault” (oh no! it’s going back in the vault, BUY that DVD now!!), and they make a lot of movies and manufactured teen idols, and they…

  • Market Research: Private Line and Wavelength Services, 2013-2017

    Carly Zed Zander
    23 Apr 2013 | 3:23 pm
    BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines. Private lines are leased point-to-point circuits that are used for a variety of applications, including connecting enterprise locations and backhauling cell towers to mobile switching centers. The new…

  • Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

    Christopher Laird Simmons
    23 Apr 2013 | 3:08 pm
    CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing. As VP of Marketing, Ms. Kendell will be responsible for leading marketing strategy, planning, execution and evaluation to meet or exceed overall objectives and ensuring customer satisfaction. “I am excited to join this dynamic organization,” states Kathryn Kendell. “The leadership team is…

  • Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

    Christopher Laird Simmons
    9 Mar 2013 | 11:21 am
    ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight. Thompson commented: “I was thrilled when CMI extended the invitation to assume leadership of the qualitative team. The company has a strong reputation for providing solid approaches and impactful insights on a wide…
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. Set in 2046, the Syfy show is a futuristic drama set in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
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    Adweek : Television

  • Mike Darnell Steps Down as Fox Reality Capo

    24 May 2013 | 7:48 pm
    Nearly 20 years into a stint that saw him steer an unscripted slate that included the likes of When Animals Attack! and American Idol, Fox president of alternative entertainment Mike Darnell is leaving the network. Sources said that while Fox looked to retain Darnell’s services, the 51-year-old programmer has decided to part ways with the broadcaster after his contract expires on June 30. In a statement released Friday night, Darnell said that he simply wants to “try something new.” “I’ve been in ‘reality’ since before it was even called that, and it…

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit

    23 May 2013 | 9:27 pm
    Specs Who Anna Kendrick Age 27 Accomplishments Starring in Rapture-Palooza (in theaters June 7) and Drinking Buddies (Aug. 23); played a cappella prodigy Beca Mitchell in last year’s Pitch Perfect Base Los Angeles What’s the first information you consume in the morning? I still haven’t bought a clock radio, so I look at my phone to check the time. And then I’ll see that I’ve got texts and emails. So then I’m just up because I’m afraid that somebody’s died in the middle of the night. How do you get your news? I’m addicted to Reddit. I spend…

  • Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever

    23 May 2013 | 10:30 am
    Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can also see a life-size Lego Chewy, Vader, R2-D2, C-3PO and Boba Fett in the promo for the show. But the X-Wing has the distinction of being the largest Lego structure built to date. At 11 feet tall, 43 feet long, 44 feet wide and almost 46,000 pounds, it's made of 5,335,200 individual Lego bricks. It took 32 people four months just to put it together. And you can climb into the cockpit for a photo. Which means all…

  • CBS Picks Up Bad Teacher

    22 May 2013 | 2:09 pm
    A week after presenting its 2013-14 prime-time schedule at Carnegie Hall, CBS on Wednesday announced it has picked up another new series. The network has scooped up Sony Pictures Television’s Bad Teacher, a single-camera comedy based on the Cameron Diaz film of the same name. (Released in July 2011, the movie grossed $100.3 million stateside.) All told, it’s been one hell of a development season for Sony TV, which is producing eight new broadcast series. Other Sony newbies are: The Michael J. Fox Show, Welcome to the Family, Night Shift (originally titled After Hours) and The…
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    Adweek : Technology

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • What If Arrested Development Were Coming Back on YouTube?

    23 May 2013 | 9:01 pm
    A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development. Of course, that’s entirely unfair. As we (and everybody) have already chronicled, Arrested Development is a canceled network show that developed a massive cult following and that has teased fans with the possibility of a comeback time and time again. This weekend, the show will return on Netflix with 17 binge-worthy episodes. Fan anticipation is at a fever pitch. So it’s fair to…

  • FTC May Not Be Done With Google Yet

    23 May 2013 | 4:13 pm
    The Federal Trade Commission may not be done with Google yet, as it opens a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising, according to a Bloomberg News report. However, the preliminary probe may not go anywhere, given it is in its early stages. Google reported $2.26 billion in display ad revenue in the U.S. last year, a figure that is projected to hit $3.11 billion this year, according to eMarketer. Google's 15 percent share of the market bests Facebook (14.5 percent), Yahoo (9 percent), Microsoft (4.5…

  • Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue?

    23 May 2013 | 12:00 pm
    Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke in the eye. "Nikola Tesla Pitching Silicon Valley VCs" is a biting look at what might have happened if one of history's greatest inventors had to rely on today's venture capitalists. It also happens to promote a Kickstarter effort to build a WiFi hot spot statue of Tesla in Silicon Valley. What's interesting is that the video isn't some sort of populist celebration of…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. Set in 2046, the Syfy show is a futuristic drama set in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Dodge

    24 May 2013 | 11:27 am
    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game Defiance. The Syfy show is a futuristic drama set in 2046 in a city called Defiance, which sits atop the ruins of St. Louis, Mo. Seven unique alien races have arrived on Earth, a development that has thrown humans for a bit of a loop. But not Dodge. As you see in the ad, from Wieden + Kennedy, which begins in the present day and continues to 2046, the Dodge Charger is so tough and versatile…

  • Fast, Furious Wikileaks Mashed

    24 May 2013 | 9:17 am
    Your holiday weekend movies in Trailer Mash 05 24 13    

  • JCPenney One of 10 Brands Predicted to Die in Next Year

    24 May 2013 | 9:04 am
    As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition. Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries. Among those potentially headed into…

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • NSA Media Creates Alliance With Wishabi

    24 May 2013 | 8:18 am
    Newspaper circulation may continue to drop, but one aspect remains a big draw to consumers: ad circulars. NSA Media, the country's largest buyer of newsprint and print circulars, is integrating that print clout with digital through a new e-circular alliance with Wishabi, a Toronto tech company founded by former Microsoft engineers. NSA, a unit of Orion Holdings, has clients who collectively spend well over $1 billion annually on media. NSA Media president Steve Mueller says Wishabi's technology has reinvented the e-circular user experience. “If you go back two to three years,…
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    AdWeek: AdFreak

  • Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads

    24 May 2013 | 8:59 am
    Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the…

  • Justin Bieber Is Sad About a Lot of Things, but Probably Not the Teen Employment Rate

    24 May 2013 | 7:47 am
    Today in weird, leechy Justin Bieber news, we have this new billboard that just went up in Los Angeles speculating on the cause of the young pop star's dramatic descent into sadness, as seen in pretty much everything he does these days. The ad, from a group called the Employment Policies Institute, offers the least likely of explanations for the Biebs' malaise—suggesting it has something to do with the employment status of his millennial-age fans, as it relates to the level of the minimum wage. The irony, of course, is that the billboard will make Bieber even more sad, should he…

  • Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest

    24 May 2013 | 6:26 am
    The Creative Circus, Atlanta's advertising school, has hired the most famous, perhaps infamous, stripper in town to pimp its do-goody-goody advertising contest known as A+, where all the winners receive a pimp cup. They're trying to make Atlanta a "more livable city" one stripper promotion at a time. Blondie is Atlanta legend. I heard about her before I even moved here. She strips at the Clermont Lounge, officially known as the place strippers go to die. Her great trick is crushing cans with her boobs. But she's not all flash and bling. She's a sensitive soul who is…

  • Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'

    23 May 2013 | 1:04 pm
    The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help. The Kraft Foods brand and agency Crispin Porter + Bogusky are trying to hijack #FML and make it stand for "Fun My Life" (rather than doing something else to your life). Between now and June 14, everyone who tweets the #FML hashtag is entered into a pool, from which a certain number will win "Fun My Life" prize packs "specially…

  • Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue?

    23 May 2013 | 11:51 am
    Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke in the eye. "Nikola Tesla Pitching Silicon Valley VCs" is a biting look at what might have happened if one of history's greatest inventors had to rely on today's venture capitalists. It also happens to promote a Kickstarter effort to build a WiFi hot spot statue of Tesla in Silicon Valley. What's interesting is that the video isn't some sort of populist celebration of…
 
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    AdPulp

  • Halls Unceremoniously Dumps JWT for Younger, Prettier Agency Partner

    David Burn
    24 May 2013 | 9:16 am
    JWT was thrown under a bus this week by Halls, which Mondelez International (formerly known as Kraft Foods) counts as one of its “power brands,” thanks to a 24.7% share in the medicated confectionery category globally. According to Ad Age, Mondelez shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its four decade-long relationship with JWT. For reference, here’s a Halls’ TV spot from JWT’s reel: “A pep talk in every drop,” is a good line. It may even be a great line. But we all know it takes more than a great line to sustain…

  • Is Cadillac Conducting The Edsel Of Agency Reviews?

    Dan Goldgeier
    23 May 2013 | 11:04 pm
    Car advertising account reviews are the stuff of legend — and legendary books. So maybe I shouldn’t be surprised to read Adweek’s look at Cadillac’s current review. It doesn’t really instill any confidence that a coherent decision will be made. I could quote at length all the red flags I see in this interview, but you really have to read it for for yourself. A few highlights: Multiple traditional agencies in a holding company being asked to pitch the account together. And in the case of holding company Publicis, their agency Fallon (the incumbent and recent…

  • Transition To The Modern World, Give Markets A Chance

    David Burn
    23 May 2013 | 11:55 am
    Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier argues: If you have universal backlinks, you have a basis for micropayments from somebody’s information that’s useful to somebody else… Every backlink would be monetized. Monetizing actually decentralizes power rather than centralizing it. Demonetizing a network actually…

  • Brands Test New In-Stream Lead Generation Tool on Twitter

    David Burn
    22 May 2013 | 11:50 am
    If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the button and the discount is automagically delivered to your digital doorstep. Need a hotel deal? Sign up now and priceline will email you a 10% Off Express Deals Coupon Code! cards.twitter.com/cards/c9frv/1h — Priceline.com (@priceline) May 21, 2013   Successful tests of…

  • Using Interactive Technology To Forward The Brand Story

    David Burn
    22 May 2013 | 9:04 am
    Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology enables the Times to tell stories in a more visual, more interactive way, it now affords advertisers the same opportunity. Recently, Idea Lab created an ad unit for Prudential, the insurance giant, which allows people to type in their date of birth and see the front page…
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    Ask A Copywriter

  • The most interesting paid tweet in the world?

    13 May 2013 | 1:33 pm
    Dos Equis paid Michael Ian Black to tweet about their new Facebook app and this is what happened. I just turned myself into a Most Interesting Person with the new @dosequis Legend of You app. Check it out on.fb.me/166xmC6 — Michael Ian Black (@michaelianblack) May 10, 2013 .@michaelianblack #Wow! This looks #definitelywrittenbyyou and not by #somemarketingintern who was #paidnothing to #doyourshilling for you — Joseph Fink (@PlanetofFinks) May 11, 2013 @planetoffinks No, they wrote it and paid me thousands of dollars to run it. — Michael Ian Black (@michaelianblack) May 11, 2013…

  • Ask Melanie Sawyer

    18 Feb 2013 | 1:49 pm
    Melanie Sawyer is currently a senior writer at DDB in Chicago. Prior to that, she worked at Euro RSCG, The Richards Group, Arnold Worldwide and BBDO. She likes traveling and peanut butter. 1. Why advertising? I was majoring in Journalism...but I loved creativity and writing, and hated research and bad news! I took an Intro to Advertising course as part of the major, and discovered you could be paid to make stuff up and (attempt to) be funny. 2. What advice would you give yourself when you were starting your career? Stop worrying! The student loans will get paid. You will get a job. Even if…

  • Does your ad stand out?

    12 Feb 2013 | 8:00 am
    This ad for Mad Dog Tattoo Removal jumped out at me - especially since it was surrounded by competitors' ads that look like this.Ask A Copywriter - because advertising is just advice you didn't expect

  • My Super Bowl picks

    4 Feb 2013 | 9:16 am
    I still think Ram had the best spot of the night with "God made a farmer." Here are the other spots that I wish I had done: Coke Chase is beautiful, fun and had a social voting component baked it. It's just a shame CokeChase.com crashed shortly after the spot aired. Perfectly executed effort from Taco Bell. I wonder what my Grandpa would have thought of the Doritos Locos Tacos Supreme? Nice The Monkey's Paw style twists from Toyota. This made me wish I could go back to 1991 and give myself an Audi - or that I could afford one now. Prudential's ad doesn't feel like a "Super Bowl" commercial,…

  • The rest of the story on Dodge Ram's God Made A Farmer commercial

    4 Feb 2013 | 7:53 am
    The internet is up in arms that the best spot in the Super Bowl is a ripoff. Ram's ad features a speech Paul Harvey made to the Future Farmers of America in 1978, just like an earlier video made by Farms.com. Ram's Keep Plowing site clearly links to Farms.com, although neither mentions the original video. @silvercuellar3 Curious. Does the fact that the video's maker is featured on the Ram site make you feel any better at all? #rememberwhazzup?— John January (@americopywriter) February 4, 2013 Getting lost in the hubbub is the fact that Ram and their agency, The Richards Group, have a…
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    copyranter

  • top 5 BuzzFeed posts of the week.

    23 May 2013 | 7:02 pm
    •10 ads that pissed off everybody.• 10 funny spelling and grammar mistakes (above).• Scary/awkward product packaging (12 photos).• More Great and Terrible local business ads (one, two).

  • top 5 BuzzFeed posts of the week.

    12 May 2013 | 6:45 pm
    • Now this is a tattoo. • Six most awkward stock photos of the week (above).• More of the best/worst local business ads/taglines (link, link).• High-tech child abuse poster is revolutionary, but it is effective?

  • top 5 BuzzFeed posts of the week.

    30 Apr 2013 | 5:54 am
    • Chernobyl, 27 years later (above, 20 photos).• 22 longer sex condom ads from around the world.• 10 funniest cat GIFs of the week.• A stripper's one day take in tips (photo).• And, the first ever Saudi Arabian female abuse awareness ad.

  • Top 5 BuzzFeed Posts of the Week.

    21 Apr 2013 | 6:48 pm
    • The best Gun Control commercial ever produced?• One of the best newspaper headlines ever written.• Three impressive pieces of feces (above, a bizarre laxative campaign).• Alarming anorexia ads put blame on fashion designers.• And, 10 more amazingly stupid things client say.

  • top 5 BuzzFeed posts of the week.

    8 Apr 2013 | 4:22 pm
    • The very best ads from the Mad Men era (12 ads, one above).• Most deceptive ads in advertising history (inflatable doll ads of 1971).• The most powerful child abuse ads ever produced.• Barbie — without make-up. • And, 20 funny cat GIFs.
 
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    MarketingVox News & Trends

  • Penguin Victims Outed | Voracious Google Eats Biz of Travel Advertisers | Newspaper Ad Revenues Shockingly Lower

    24 May 2013 | 10:41 am
    Search: Google might be eating its own travel advertising market, with a 19 percent decline in travel paid search coinciding nicely with Google's launch of Google Flight Search and Hotel Finder, two online apps that essentially take business away from its own advertisers. Penguin 2.0 victimshave been enumerated. Porn sites and game sites didn't fair well, which [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Nlu8GcQ8_6k" height="1" width="1"/>

  • Media Buyers Not Yet Sold on Exchanges | Bad Bots Beware: IAB, Feeling Tarnished, Forms a Committee

    24 Apr 2013 | 7:47 am
    Robot Invasion: A media buyer poll shows that the jury is still out regarding programmatic buying, with only one in three buyers either highly or somewhat likely to replace a direct relationship with one through an exchange. Another third says they're waiting to see on the success of existing experiments. Publishing: Gannett's spasmodic lurch to move its dozens [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/IrZtYfbKTSQ" height="1" width="1"/>
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    Search Engine Journal

  • The Inconvenient Truth About SEO

    Krystian Włodarczyk
    24 May 2013 | 1:00 pm
    Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small [...]Author informationKrystian WłodarczykKrystian is an Internet Marketing Manager at Positionly. He is also a contributor to the Positionly Blog. Positionly is user-friendly SEO software designed to track and analyze search engine rankings.The post…

  • This Week in Search: Penguin 2.0 Video Update by @johnrampton

    John Rampton
    24 May 2013 | 10:20 am
    This week in search we talk about everything to deal with Penguin 2.0.  We cover everything you need to know to keep you and your site up to date.  If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know.  Our goal with these videos is to help our [...]Author informationJohn RamptonManaging Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.TwitterFacebookGoogle+LinkedInThe post This Week in Search: Penguin 2.0 Video Update by @johnrampton appeared first on Search Engine Journal.

  • The Best Free SEO Tools for Competitive Intelligence by @MarcPurtell

    Marc Purtell
    24 May 2013 | 6:00 am
    Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I [...]Author informationMarc PurtellHead of SEO at MediaWhizMarc Purtell is director of SEO at performance marketing agency Media Whiz and its SEO ingredient service, TLA. He can be reached at mpurtell@mediawhiz.com.TwitterGoogle+The post The Best Free SEO Tools for Competitive…

  • 5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

    Larry Kim
    23 May 2013 | 1:00 pm
    Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find [...]Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.Google+The post 5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim appeared first on Search Engine Journal.

  • The Social Graph & Sociographics – How to Use Friends to Influence People by @roicomau

    Stuart McInnes
    23 May 2013 | 9:00 am
    In this day and age, we’re all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent [...]Author informationStuart McInnesTwitterGoogle+The post The Social Graph & Sociographics – How to Use Friends to Influence People by @roicomau appeared first on Search Engine Journal.
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    Ads of the World™

  • DEVK Insurance: Stadion TV Hijack

    ivan
    24 May 2013 | 5:48 pm
    case video: https://www.youtube.com/watch?v=SK_g_UTVOpQ Advertising Agency: Grabarz & Partner, Hamburg, Germany Creative Directors: Christoph Stricker, Thomas Dempewolf Art Director: Matthias Preuss Copywriters: Tim Bange, Joshua Mackowiak Chief Creative Officer: Ralf Heuel Managing partner: Thomas Eickhoff Group Head Creation: Mathias Lamken Agency supervisor: Julia Wilhelm Agency producers: Judith Uhrlau, Henriette Ahrens Production company: COBBLESTONE Executive Producer: Philipp Schmalriede Junior Producer: Daniel Mittwede Production Assistant: Svenja Widegreen Director: Jonas Arnby…

  • Heineken: The Seat

    ivan
    24 May 2013 | 4:12 pm
    Advertising Agency: Publicis, Milan, Italy Creative Directors: Bruno Bertelli, Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Published: May 2013

  • Rakhmet Royal Tea: Des-tea-nations, 5

    ivan
    24 May 2013 | 4:03 pm
    Discover a new destination every day. Advertising Agency: TBWA\Central Asia & Caucasus, Almaty, Kazakhstan Creative Director: Juan Pablo Valencia Art Directors: Yulia Shevchik, Juan Pablo Valencia Copywriters: Juan Pablo Valencia, Max Velichko Account Supervisor: Erlan Soltanov Published: February 2013

  • Rakhmet Royal Tea: Des-tea-nations, 4

    ivan
    24 May 2013 | 4:02 pm
    Discover a new destination every day. Advertising Agency: TBWA\Central Asia & Caucasus, Almaty, Kazakhstan Creative Director: Juan Pablo Valencia Art Directors: Yulia Shevchik, Juan Pablo Valencia Copywriters: Juan Pablo Valencia, Max Velichko Account Supervisor: Erlan Soltanov Published: February 2013

  • Rakhmet Royal Tea: Des-tea-nations, 3

    ivan
    24 May 2013 | 4:02 pm
    Discover a new destination every day. Advertising Agency: TBWA\Central Asia & Caucasus, Almaty, Kazakhstan Creative Director: Juan Pablo Valencia Art Directors: Yulia Shevchik, Juan Pablo Valencia Copywriters: Juan Pablo Valencia, Max Velichko Account Supervisor: Erlan Soltanov Published: February 2013
 
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    Advertising to Baby Boomers

  • Kiplinger Catches Up

    24 May 2013 | 8:36 pm
    The Press Release Parade Marches On.  Today leading the band is a PR firm representing Kiplinger: Hi Chuck,Every day, about 8,000 baby-boomers celebrate their 65th birthday. That’s the traditional age for retirement, but the generation that lived through Woodstock, Watergate and 12% mortgage rates has a history of breaking the rules. Kiplinger outlines eight ways baby-boomers are reinventing retirement… Let’s go through most of these eight ways Baby Boomers are reinventing retirement: Kiplinger More career second acts—about 70% of pre-retirees expect to do some work during their…

  • Tramping Through The Ether

    22 May 2013 | 12:59 am
    I’m on the hunt, digging around, stuffing my pockets – but can’t unearth that one big blog-worthy story.  Pixels gathered: Why are baby boomers leading the entrepreneurial movement?… Amid economic and social changes, the 55- to 64-year-old age group has had the largest increase in entrepreneurial activity over the last decade. I’ve heard something about this… Entrepreneurs & Baby BoomersAll of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs. 17 September 2009Late Bloomer BoomersThis isn’t like retired people taking on…

  • Mature Marketing Association

    20 May 2013 | 12:53 pm
    It’s not all austerity and economic upheaval across the pond.  There are some folks promoting optimistic, practical approaches for sparking business growth: The Mature Marketing AssociationWe believe  that Europe's ageing population presents a unique set of marketing challenges and  opportunities which, if addressed correctly, will benefit both business and consumer. Influencing the formation of MMA was The New Millennium Tales – a collection of boisterous, savvy narratives and essays corralled by Kevin Lavery.  The title is on The Advertising Educational…

  • Donna Highfill: Making Incontinence Cool

    7 May 2013 | 11:08 am
    Over on Huffington, Donna Highfill pens a funny, trenchant piece about advertising/marketing incontinence products: Making Incontinence Cool… Let's face it, if a person in their golden years doubles over in a public place and announces, I'm wetting my pants, most people vacate the area as quickly as possible. If we have wet marks on the back of our pants like that toddler, nobody smiles and says, Aw, bless his heart. I toss up a comment with a link to a short presentation from 2012:  I don't need it, but I'll try it on for charity. Donna Highfill responds. Make sure to zip through all…

  • My post this week was written by The Ad Contrarian.

    29 Apr 2013 | 12:36 pm
    I was just about to put paws to keyboard and expose this exposé: IAB to Rally Industry Against Bogus Publishers and BotsBy Mike ShieldsThe Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium's reputation takes any more of a beating… If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising. Not only are banners dull and clickthrough rates low, but all…
 
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    AdliterateAdliterate | Adliterate

  • How to love presenting as much as sex

    Richard
    24 May 2013 | 1:34 pm
    I tend to try and channel Eddie Izzard when presenting – who do you base your performance on? I love presenting, its one of the greatest aspects of the planner’s job as far as I am concerned – getting up there and letting rip on whatever subject you are required to hold forth upon. But I am aware that presentations are not exactly everyone’s cup of tea. So I thought I’d put together some tips and advice on putting more into and getting more out of presentations and generally having more fun standing up there. It’s not a piece on how to write great presentations its really…

  • A ready reckoner for good planners

    Richard
    15 May 2013 | 12:16 pm
    When people ask me what I am looking for in a planner the list of important attributes has traditionally been exhaustive. So in an attempt to simplify things and shorten interviews I have recently taken to issuing a three-point description.   1) Safe looking people with dangerous minds.   This is an old phrase we used to use at HHCL back in the day and I still love it. It implies people that have every appearance of normality and sanity but that are a bit fucked up in the head, or at the very least have minds that are capable of doing some very interesting and potentially dangerous…

  • A little bit of politics

    Richard
    8 May 2013 | 11:53 am
    “The results of the experiment are now in and they are consistent: austerity doesn’t work” Mark Blyth, Austerity: The history of a Dangerous Idea On the day that the Queen’s Speech offered few answers to the real political question of our time, here are a few personal thoughts about the way that Labour should be responding. That Britain is in serious trouble is beyond contest. An economy that barely survived the banking crisis has been systematically destroyed by the Coalition whose policies on debt reduction through extreme austerity have comprehensively failed. As our economy…

  • When it comes to technology, is the internet the best we can do?

    Richard
    21 Apr 2013 | 8:45 am
    I recently took part in a tech-start up event in which a handful of eager entrepreneurs were mixed with seasoned ad people in a suitably miserable Shoreditch basement that exhibited extensive and unresolved problems with damp. To be frank it wasn’t up there as an experience to relish even setting the damp aside. For one thing I have a nagging feeling that the entrepreneurs got absolutely nothing out of the engagement with adland’s finest. We are inveterate cynics and the real truth is the most powerful resource any start up is profound naivety. Unless you absolutely believe that your idea…

  • Keynesian marketing and the business of confidence

    Richard
    10 Feb 2013 | 7:07 am
    I am not an economist but let’s say I am economically curious.   And I wonder whether some of the debates that are happening in the world of economics might have relevance to the world of brands and marketing. And specifically the rekindling of interest in Keynesian economics following the financial crisis and the failure of more classical or neo-classical economics to deliver growth. This is something we are acutely aware of in the UK where a Government obsessed with deficit and debt reduction choked off growth and thus taxation revenue resulting in both a triple dip recession and…
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    Adverblog

  • Tweet and Shoot by BNP Paribas : Tsonga Vs Twitter

    Laurent
    23 May 2013 | 3:39 am
    Today what about training Tsonga with your tweets ? A nice initiative by BNP Paribas, the French bank which celebrates the 40th anniversary of its partnership with Roland-Garros. It gives you the opportunity to train Jo-Wilfried Tsonga before he starts the French Open tennis tournament, via Twitter. If your tweets are selected, they will command a robot to throw balls to Tsonga with the location, power and effect you chose. You can follow a livestream of this event on the dedicated website : tweetandshoot.wearetennis.com A fun project which shows how you can get from virtual to IRL by the…

  • Remember Me in 2084

    Mark
    23 May 2013 | 2:30 am
    Nice. An HTML5 mixed-media experience telling the story of the 100 years preceding the game Remember Me set in 2084 via side-scrolling… Not a massive fan of side-scrolling but this is ok. Check out the site here

  • Puma Mobium Elite

    Mark
    23 May 2013 | 2:17 am
    Pretty cool site showing off Pumas new shoe. The scrolling 3d shoe action is fun. A new running shoe built by PUMA featuring a technology inspired by the paws of big cats. See the site here

  • Coke Small World Machines

    Tim
    20 May 2013 | 3:21 am
    Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. As you would expect, interacting with your counterpart from the other country resulted in a free can of Coke for both. Interestingly, the whole experience was teased in March, with a sort of Making Of: Agency: Leo Burnett Sydney

  • Heineken The Negotiation

    Tim
    17 May 2013 | 3:26 am
    Heineken is making the most of their UEFA CHampions League sponsorship with this ‘hidden camera’ film. Can you convince your girlfriend or wife that you absolutely, positively NEED those red plastic stadium seats in your home?
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    The Denver Egotist RSS Feed

  • Flickr Hides Their Help Wanted Ads for Coders in their Source Code

    The Denver Egotist
    24 May 2013 | 1:18 pm
    National Flickr is hiring. But you'd never know it — unless you're really looking. They've buried a message that they're hiring Software Engineers, MySQL DBAs and Mobile Engineers — in the source code of their website, on the front page. Killer.

  • Kmart is Back with a New Profanity-Sounding Pun #BigGasSavings

    The Denver Egotist
    24 May 2013 | 10:23 am
    National The formula hasn't jumped the shark. Yet.

  • Poster-Eating Maggots Demonstrate the Ill-Effects of Crack Addiction

    The Denver Egotist
    24 May 2013 | 10:10 am
    National Beetle larvae inside the poster eat away at the woman's face — which has been printed on dough. The display is at the Gallery of Rock, situated right next to one of the most notorious areas for crack dealing and consumption in Brazil. Strong work from Brazilian shop Talent. Via

  • Babies Go Au Naturel in New Seventh Generation Spot from Boulder's Made Movement

    The Denver Egotist
    24 May 2013 | 9:11 am
    Local Made Movement has just released a new web spot on behalf of Seventh Generation, as a part of the ever-expanding "Campaign for a Toxin-Free Generation" online hub. The "Streaking Baby" spot introduces Seventh Generation's line of baby care — free from fragrances, chlorine-processing and societal norms. The take home: without toxins, life is just more fun. Says Dave Schiff, Made's Creative Director, "This is the first generation of kids growing up around truly effective plant-based products, and they have a completely different perspective than we did. The digital hub is really meant to…

  • The Pinnacle of Advertising

    The Denver Egotist
    24 May 2013 | 7:56 am
    National If this were the last ad ever created by the human race, we'd be okay with that.
 
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    Guerrilla Marketing defined

  • A very sticky situation

    13 May 2013 | 9:26 am
    The idea of the Orphea4D Protection marketing billboard is not a unique new one, but it is likely new and fascinating to many.  Sticky residue on the billboard in the shape of a spray mist attracts mosquitoes and other bugs and shows onlookers that this insect spray really works.  Slowly and patiently. Now that is quite effective.

  • Vancouver Aquarium Anglerfish promotion

    7 May 2013 | 8:49 pm
    You don't have to be an angler to appreciate the clever Vancouver Aquarium promotion for the anglerfish.   "Lights with appetites" were popular with most folks passing by, and stimulated conversation. Angling for visitors to the Vancouver Aquarium

  • Somewhat invisible Child Abuse help

    6 May 2013 | 11:56 am
    Spain's Anar (Aid to Children and Adolescents at Risk) Foundation currently uses an ad that shows different messages for adults and children - but at the same time. A lenticular top layer makes this possible and folks under 4'5" (usually kids) will see stuff taller folks won't see.  The idea is that often the abuser might be with the child and would not stop if they saw the complete message.  So indeed, "sometimes, child abuse is only visible to the child suffering it. "Only kids will typically see this.

  • To the MAX - prank

    24 Apr 2013 | 8:23 am
    Can you imagine being a hard working auto sales person and then you get taken for a crazy ride by a customer.  You may be able to put on a smile but your underwear likely will have to go to the cleaners asap.  Jeff Gordon was the disguised customer here in this marketing stunt for Pepsi MAX and the 3:46 long youtube clip has been viewed more than 34 million times.That car sales person likely aged a few years here.

  • Don't touch my f...ing car

    16 Apr 2013 | 1:45 pm
    We often preach that marketing folks should not mess with people's cars, as most people just don't want others to touch their cars.   Below though is an example of a brand in Florida that has decided to try that avenue in a guerrilla marketing stunt and while it all looks cute and clever, there is no picture of any annoyed car owners returning to their cars.  Yes it is a $5 skewer coupon from Fatz, but if you want to stick anything on my car it better be cash money.  :-)
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    Clever Ideas, Great Ads

  • McDonald's - Loose Change Menu

    24 May 2013 | 11:03 am
    Credits: Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Director: Cam Hoelter Art Director: Dantie van der Merwe Copywriter: David Fraser Agency Producer: Leesa Murray Photographer: Michael Malherbe

  • Windows 8 - Less Talking More Doing

    24 May 2013 | 10:56 am
    Siri does all the talking in Microsoft's latest Apple bashing spot for it's Windows 8 tablet. Apple's voice assistant apologies for not being able to run certain programs and perform functions..."I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." Let's hope we've seen the last of the attack ads from Microsoft for a while. Credits: Creative Ad Agency: Crispin Porter + Bogusky

  • Apple iPhone 5 "Music Every Day" Commercial

    24 May 2013 | 10:42 am
    Every day, more people enjoy their music on the iPhone than any other phone. Credits: Creative Ad Agency: TBWA\Media Arts Lab Chief Creative Officer: Duncan Milner Executive Creative Director: Eric Grunbaum Group Creative Director: Chuck Monn Creative Director: Simon Cassels Associate Creative Director / Art Director: Antoine Choussat Associate Creative Director / Copywriter: David Young Art Directors: Anthony Williams, Dimitri Kalagas Copywriter: Elizabeth Marks Executive Producer: Eric Voegele Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain Production Co:…

  • Kocca Italy - The Secret of Elegance

    24 May 2013 | 10:37 am
    Elegance is what you are, not what you wear: with this video, Kocca (http://www.kocca.it/) celebrates spontaneous and genuine women, that enliven any look with their unique personality. Credits: Advertised Brand: Kocca
 Advert Title: The Secret of Elegance Advertising Agency: Mosaicoon
, Palermo, Italy Art Director: Alessandro Albanese, Gianluca Scuderi 
Copywriter: Davide Iacono
 Agency Producer: Annalisa De Simone Director: Alois Previtera Head of Seeding: Marco Imperato Seeders on project: Gabriella Trapani, Valentina Alba, Alessandra Genco 
Make-Up Artist: Salvo Bartolone…

  • PSA - Centre de Prévention du Suicide

    24 May 2013 | 10:31 am
    Publicis creates a new campaign for "Centre du prevention Suicide", the belgian suicide prevention line. It's an interactive campaign with pre roll ads that are playing on the insight that every viewer has the reflex to skip fast. The campaign has a double challenge: awareness for those who skip, recruitment for those who take the time to listen. Credits: Client: Centre du Prévention de Suicide Ad Agency: Publicis, Brussels Executive Creative Director : Paul Servaes Copywriter : Kwint De Meyer Art Director : Daniel Vanden Broucke Agency Producer : Marc Van Buggenhout Account Supervisor :…
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    pixelpasta

  • Calles of Spain

    24 May 2013 | 5:11 pm
    Street PhotographyCaesar Lima new series"Calles of Spain" was shot on the newSony RX-1 camera in 8 different cities in Spain.more images @ http://caephoto.prosite.com/46543/1410096/showcase/calles-of-spain

  • Virgin Holidays: Tides

    22 May 2013 | 3:08 pm
    Advertising Agency: M&C Saatchi, London, UK Executive Creative Director: Elspeth Lynn Art Director: Lydia Pang Associate Creative Directors: Dan McCormack, Luke Boggins Associate Creative Director / Copywriter: Dan McCormack Associate Creative Director / Art Director: Luke Boggins Head of Art: Paul Hogarth Photographer: Tom Van Schelven Typographer: Simon Warden

  • Santa Therezinha Maternity Hospital: Bad storks, Lineup

    22 May 2013 | 3:07 pm
    You can't trust all storks. Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil Creative Director: Marcos Apóstolo Art Director: Marcus Saulnier Copywriter: Gustavo Nogueira Head of Art: Marcus Saulnier Illustrator: Estúdio Ícone Art Buyers: Bianca Repsold , Clara Queiroz Account Executives: Lucas Daibert Published: May 2013

  • GQ: Hogan

    22 May 2013 | 3:06 pm
    If you're that wrestler, just don't. GQ teaching style to men. Advertising Agency: LewLaraTBWA, Brazil Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Art Director: Ary Nogueira Copywriters: Igor Cabó, Toni Rodrigues Art Director: Leonardo Claret Photographer: Paola Vianna

  • Wfit Nutrition: Super Natural

    22 May 2013 | 3:05 pm
    The first, full line of all natural nutrition designed specifically for CrossFit athletes. All Natural Nutrition. Supernatural Results. Advertising Agency: BOLD Worldwide, New York, USA Creative Director: Brian Cristiano Art Director: Ahab Nimry Photographer: Brian Kuhlmann Published: March 2013
 
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    AdBasha

  • Viral of the Week "This is Water"

    12 May 2013 | 11:58 am
    It's been viewed almost 4 million times in the past week,  and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience that might not even recognize his name. And it was all done without permission."This Is Water," a cinematic interpretation of Wallace’s bleak-yet-inspiring 2005 commencement address at Kenyon College, has quickly become one of the week’s most passed-around videos. It was created by The Glossary, a small video production shop in Los Angeles, with almost no budget at all.Now that's passion paid…

  • Axe Wingman hooks up their fans for Valentines

    14 Feb 2013 | 4:40 am
    To all you lovesick yuppies... Happy Valentine's Day.To everyone else... pre-drinking starts now.Because it's Valentine's, Axe Middle East saw this as an opportunity to hook up their large male fan-base in the Gulf with frankly one of the best social campaigns I've seen in a while.2 weeks ago they released this video explaining the idea: They encouraged their fans on Facebook and Youtube to reply with a comment about an existing girl they want to hook up with. And then everyday leading up to Valentine's, Axe would write, record, and shoot a personalized song for a lucky fan to share with the…

  • Mirinda's fast-talking spots are fast becoming a hit

    30 Jan 2013 | 3:49 pm
    Created by Impact BBDO and directed by Ali Ali, the Mirinda Green Apple spots featuring a couple of glib characters, are fast becoming popular. There's a certain feel to anything Ali Ali directs, and these have his footprints all over, especially the 'Salwa' spot.It's interesting coz fast-talkers are somewhat known for not being entirely honest. Too many words come out in too little time... a large percentage HAS to be bullshit. Here both the guy and girl claim to have done nothing once they find out they're not drinking Mirinda, when in fact...Tab mateegy neshoof ma3 ba3d? Agency: Impact…

  • animaladvertising

    18 Jan 2013 | 4:55 pm
    There seems to be a trend nowadays in Egyptian TV ads. It's nothing novel, but has become quite noticeable because of same-time airing.ANIMALS HAVE TAKEN OVER!!Otherwise known as animaladvertising.I've started watching TV more since Bassem Youssef made it to CBC and one thing me, the viewers and even Bassem Youssef agree on, is there are an intolerable amount of ads during his popular show.If you're one of the few that doesn't tune out or take a piss during the ad break, then you may have seen these. Notice the trend?Quite a cool idea from DDB Dubai for Sunbites. The pecker bird…

  • GEMAS Effie MENA Awards 2012 - The Winners

    23 Nov 2012 | 5:22 am
    The regional version of the Effie's took place in Dubai on the 21st November 2012. The Effie's is all about effective work. This is more than just a pretty-faced awards show; it's about creative that sells and gets results.While the Effies have been around since 1968, the regional GEMAS Effies launched in 2009. This year saw a 30% increase in submitted entries, as well as a significant boost in the number of boutique/independent agencies.Without further ado, below are all the winners. Congratulations to everyone involved, and let's not forget the agencies behind the scenes that also played a…
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    Between 10 and 5

  • Fridays@4 – True Facts About Morgan Freeman

    rosealix
    24 May 2013 | 7:00 am
    Click here to view the embedded video.   Made by Ze Frank, the Executive Vice President of video at Buzzfeed, True Facts is a bizarre and hilarious web video series of unusual animal facts narrated in a pretty spot on Morgan Freeman voice. So it’s only fitting that there’s a True Facts vid about the great and mighty Morgan Freeman himself. And it’ the best one.   Enjoy more True Facts, here, while you wait for 5pm.   The post Fridays@4 – True Facts About Morgan Freeman appeared first on Between 10 and 5.

  • Vital ‘Trojan Sweet’ Print | Draftfcb CT

    rosealix
    24 May 2013 | 6:33 am
      Draftfcb Cape Town is the agency behind this beautifully illustrated print ad for Vital’s range of great tasting chewable multivitamins for kids. They said, “Many parents are familiar with the struggle to feed their kids something healthy. As soon as the good stuff appears, their little jaws clamp shut like a castle gate. Thankfully, Vital’s range of Kids Multivitamins disguises goodness in a coating of deliciousness.”   Click on the image to get a better look.   Credits:   ECD: Mike Barnwell CD: Aaron Harris, Doug Larter Art Director: Brendon…

  • Wesley van Eeden launches Resoborg

    rosealix
    24 May 2013 | 4:48 am
      Durban-based freelance illustrator Wesley van Eeden’s brand new website officially launched today at www.resoborg.com.   Having over 8 years experience in the creative industry, Wesley’s portfolio spans a vast array of work ranging from murals like at the MyCiTi bus stop in Gardens to illustrative work for corporate clients like Nedbank, to art exhibitions.   Today is also the final day that Wesley’s most recent exhibition, with Paul Senyol, will be up at /A WORD OF ART in Cape Town. If you missed it you can get a 3D interactive view of the work over…

  • Update: Lische Joubert

    rosealix
    24 May 2013 | 4:34 am
      Lische Joubert’s photography has taken a different direction this year so far. Moving away from featuring artists and musicians in her photos, her newer work captures moments between friends, sunny weekends and travels across South Africa from Kalk Bay to the Transkei.   She says, “I like quiet spaces. I also like shooting people close to me. Someone who I have a connection with rather just an artist doing their thing. So in a way it’s become a lot more personal. Which I prefer.”   Lische says photography started as a hobby but has become an outlet…

  • At Portfolio Night 2013

    Layla Leiman
    23 May 2013 | 6:54 am
      Federico Freschi, the Executive Dean of FADA at the University of Johannesburg opened the first ever Portfolio Night event in South Africa last night. He spoke about the importance of generosity and collaboration for creativity to flourish. These were fitting words for the event, hosted by McCann Johannesburg, which brought together some 37 creative directors, the industry leaders, who put aside agency rivalry to participate for the greater good of the creative industry.     Dozens of students braved the cold and attended the event to present their work in the hopes of making…
 
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    Adoholik: Creative | Funny Print, Outdoor, Guerilla, Viral, TVC Ads | Advertisements | Commercials from India & World

  • Infraero : Judotype

    Bibhuti
    25 May 2013 | 1:54 am
    Judotype: the typography made of Judo. A tribute to all Brazilian judokas throughout every airport in Brazil. case video: http://www.youtube.com/watch?v=ofMOBagJiRI&feature=youtu.be Agency: Staff Brasil, Rio de Janeiro, Brazil Creative Directors: Paulo Castro, Neca Bohrer, Bernardo Machado Art Directors: Pedro Vargens, Tatchie Machado Copywriters: Lucas Ribeiro, Otto Pajunk, Leo Valpassos, Maicon Silveira Illustrator: Pedro Vargens Typography: Tatchie Machado Art Buyer: Erika Ataide Account Supervisor: Fernanda Anders Advertiser’s Supervisor: Cibele Nunes Account Manager: Rafaella Eyer…

  • Aspirin : Workache

    Bibhuti
    24 May 2013 | 9:54 am
    Agency: BBDO, Santiago, Chile Creative Director: Ingrid Lira Art Directors / Copywriters: Pablo Aburto, Marcelo Palma, Cristian Seisdedos Illustrator: La mano estudio Photographer: Patricio Pescetto Published: February 2013

  • Norma Atelier : Train

    Bibhuti
    23 May 2013 | 7:48 am
    “Professional Line. Scholar Line.” Agency: DDB, Medellín, Colombia Chief Creative Director: Rodrigo Bolivar Executive Creative Director: Rodrigo Dávila Creative Director: Daniel Calle Copywriters: Daniel Calle, Lorena Salazar Masso, Jonathan Marulanda Art Directors: Juan Carlos Espitia, Daniel Felipe Calle, Mauricio Cortés Photographer: Augusto Cartagena Typographers: Federico Giraldo, Daniel Calle Illustrator: Simón Ramírez Account Manager: luisa Fernanda Giraldo Production: Sandra Urrego Published: Apr 2013

  • SBT Channel : What Not to Wear

    Bibhuti
    22 May 2013 | 9:36 am
    “Bad choices attention. Watch what not to wear. Saturdays 8:30 PM on SBT channel.” Agency : Publicis , Brazil

  • Volkswagen City Emergency Brake : Hotel, ATM

    Bibhuti
    21 May 2013 | 9:44 am
    “For when you get distracted.” Agency: adam&eveDDB, United Kingdom Executive Creative Director: Jeremy Craigen Art Director: Matt Gay Copywriter: John Long Head of Art: Daniel Moorey Group Account Director: Jonathan Hill, Jason Lusty Account Director: Josh Davoren Photographer: Jason Hindley Designer: Pete Mould
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    The Admosphere

  • Pictionary

    29 Apr 2013 | 8:16 pm
    Title: Fencing, Bear, BattleshipAdvertising Agency: OGILVY MALAYSIA Kuala Lumpur, MALAYSIAChief Creative Officer: Gavin SimpsonExecutive Creative Director: Gavin SimpsonCreative Director: Tan Chee KeongArt Director: Yee Wai Khuen / Tan Chee Keong / Gavin SimpsonCopywriter: Adam Chan / Donevan ChewIllustrator: Cue Art / Yee Wai KhuenDesigner: Lian Ee Wern

  • D'Island Residence

    15 Apr 2013 | 2:52 am
    Title: Island PrivacyAdvertising Agency: Alpha245 Communication, Kuala LumpurCreative Director: Theresa TsangArt Director: Lim Whay Yin/Theresa TsangCopywriter: Kevin Vijayakumar/Terence OoiIllustrator: Lim Whay YinDesigner: Lim Whay Yin/Andy Poon

  • GreenLife CSR

    18 Mar 2013 | 7:20 pm
    Title: Smaller WorldAdvertising Agency: TBWA\Kuala LumpurCreative Director: Jeff Orr, Saad Hussein, Chow Kok Keong, Tan Jit SengArt Director: Chow Kok KeongCopywriter: Tan Jit SengIllustrator: Jimmy LeowPhotographer: Jimmy Leow

  • alt. TYPE

    18 Mar 2013 | 7:00 pm
    Title: Quick Fox and Lazy DogAdvertising Agency: TBWA\Kuala LumpurCreative Director: Jeff Orr, Saad Hussein, Chow Kok Keong, Tan Jit SengArt Director: Loo Kok Seng, Chow Kok KeongCopywriter: Tan Jit Seng, Lynette SandhuDesigner: Loo Kok Seng, Chow Kok KeongIllustrator: Loo Kok Seng, Chow Kok Keong

  • SPCA Malaysia

    14 Mar 2013 | 8:15 am
    Title:Dog, CatAgency: M&C Saatchi, Kuala LumpurExecutive Creative Director: Henry YapArt Director: James Seet, Kin LeongCopywriter: Neil LesliePhotographer: Loh (Image Rom)
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    Angus Whines

  • Boat

    Kirsty
    14 May 2013 | 8:06 pm
    What a fabulous fountain. Via My Modern Met

  • Humour

    Kirsty
    9 May 2013 | 8:02 pm
    “A growing body of research shows that when you share a laugh with someone, you’re mirroring not only one another’s body language, but also the hormonal and neuronal activity, prompting a mutual investment in each other’s well-being. That’s a bond of kindness–and you’ll need acts of kindness to make it in any career.”More by Drake Baer here. Via Swiss Miss.

  • Lunch

    Kirsty
    23 Apr 2013 | 2:14 pm
    Loving David Laferriere's daily illustrations on his kid’s sandwich bags. More here. Via Swiss Miss

  • Families

    Kirsty
    21 Apr 2013 | 8:47 pm
    Bruce Fieler’s New York Times article about the importance of family narratives is fascinating. Apparently understanding where our families come from and the good and bad times they've had is the “best single predictor of children’s emotional health and happiness.” Evidently, it’s not just the knowledge, but also the process by which these things came to be known - repeated family conversations at meal times, for example. Apparently that shared knowledge creates an “intergenerational self,” a belief that creates resilience from the knowledge that we are part of something that…

  • Power

    Kirsty
    18 Apr 2013 | 8:07 pm
    "While we often assume that people become powerful because of their superior thinking skills, research shows that the relationship flows in the other direction as well: power changes the way a person thinks, making them better at focusing on relevant information, integrating disparate pieces of knowledge, and identifying hidden patterns than people who are powerless."Interesting. Via The Creativity Post
 
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    Advertising Age - Complete Feed

  • The Future of Media, as Seen at Internet Week

    24 May 2013 | 11:04 am
    Big media and new media both came out in force at Internet Week this week  Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer…

  • As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

    24 May 2013 | 9:30 am
    Eric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com

  • Google Said to Consider Buying Map Provider Waze

    24 May 2013 | 7:40 am
     Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.  Continue reading at AdAge.com

  • Hiring in Digital? Look for an Expert in, Yes, Traditional Media

    24 May 2013 | 7:00 am
    Erika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com

  • Six Things You Didn't Know About BBH Creative John Patroulis

    24 May 2013 | 3:45 am
    BBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011. Under his leadership, the office has come out with tug-on-the-heartstrings-type work for Google, out-of-the-box outdoor for the Guardian's U.S. launch, and highly entertaining spots for Axe.But as is the case with the previous creative chiefs we've featured in our ongoing series, it's the things you don't know about Mr. Patroulis that might be more interesting. Below, we outline a few.  Continue reading at…
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    Advertising Age - Latest News

  • The Future of Media, as Seen at Internet Week

    24 May 2013 | 11:04 am
    Big media and new media both came out in force at Internet Week this week  Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer…

  • Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

    24 May 2013 | 10:20 am
    Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter. Continue reading…

  • As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

    24 May 2013 | 9:30 am
    Eric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com

  • Google Said to Consider Buying Map Provider Waze

    24 May 2013 | 7:40 am
     Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.  Continue reading at AdAge.com

  • Hiring in Digital? Look for an Expert in, Yes, Traditional Media

    24 May 2013 | 7:00 am
    Erika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com
 
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    Advertising Age - Agency News

  • Six Things You Didn't Know About BBH Creative John Patroulis

    24 May 2013 | 3:45 am
    BBH New York's chief creative officer, John Patroulis, has led the shop in a wide variety of work since he landed the post in May 2011. Under his leadership, the office has come out with tug-on-the-heartstrings-type work for Google, out-of-the-box outdoor for the Guardian's U.S. launch, and highly entertaining spots for Axe.But as is the case with the previous creative chiefs we've featured in our ongoing series, it's the things you don't know about Mr. Patroulis that might be more interesting. Below, we outline a few.  Continue reading at…

  • Mondelez Shifts Halls Creative Work to Wieden & Kennedy

    23 May 2013 | 2:30 pm
    Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”The WPP agency was terminated Tuesday in its London office. After being asked to work on…

  • Kmart Continues the Puns With its 'Big Gas' Promotion

    23 May 2013 | 7:45 am
    Kmart’s “Ship My Pants” campaign was a huge viral success, so the retailer’s attempting to capitalize on the buzz with the release of another video ad. Continue reading at AdAge.com

  • Indie Shop Mother Plots Expansion to Brazil

    23 May 2013 | 5:00 am
    Brazil, say hello to Mother.The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first…

  • DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

    22 May 2013 | 1:50 pm
    DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB's Southern California operations with Eric Springer -- who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency's Chicago office.The actions signal a…
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    Advertising Age - Digital

  • Google Said to Consider Buying Map Provider Waze

    24 May 2013 | 7:40 am
     Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said. Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.  Continue reading at AdAge.com

  • Google Catches FTC's Eye Over Dominance In Display Ads

    23 May 2013 | 2:29 pm
    Google is likely to face a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.FTC investigators are examining whether…

  • Twitter Deepens Ties to TV With Media Deals, Ad Targeting

    23 May 2013 | 9:39 am
    Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has it wrong; they have ben going to market with an either-or proposition," said Twitter global head of revenue Adam Bain. Twitter is a bridge to these different screens and experiences."Today, at an Internet Week event, the company unveiled a…

  • Nielsen Taps IBM's Watson for Measurement and Media Planning

    23 May 2013 | 7:30 am
    Nielsen has partnered with IBM to put its Watson technology to work for advertisers. IBM will make the data-parsing system which famously outwitted "Jeopardy!" champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next several months Nielsen aims to apply the Watson technology to improve measurement of ad effectiveness and media planning."There's lots of information and data in the public domain that the average practitioner … typically isn't…

  • Twitter Launches Ad That Can Collect Personal Information for Marketers

    22 May 2013 | 8:00 am
    Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marketer as a request for a deal, more information or further communication.The format is designed to help businesses collect leads -- those interested in more information about a product or a service. It's the latest "Twitter Card," an expanded Tweet that…
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    Advertising Age - Global News

  • Mondelez Shifts Halls Creative Work to Wieden & Kennedy

    23 May 2013 | 2:30 pm
    Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”The WPP agency was terminated Tuesday in its London office. After being asked to work on…

  • Indie Shop Mother Plots Expansion to Brazil

    23 May 2013 | 5:00 am
    Brazil, say hello to Mother.The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.Mr. Sousa lives in New York, where he leads the shop's Stella Artois account, but has been spending a significant amount of time working on Mother's expansion in the Latin American region. The agency would be making its second foray into South America, with its first…

  • A Peek Into Starwood Hotels' Marketer Immersion Program

    21 May 2013 | 7:15 am
    Gone are the days when world-weary travelers preferred hotels that reminded them of home and provided a respite from the location they were visiting. Today, savvy travelers expect hotels to not only provide the creature comforts of home but while stay true to their surroundings. To meet that need, execs at Starwood Hotels & Resorts Worldwide are taking an unusual step -- temporarily relocating the team to fast-growing markets to determine what will make their hotels stand out. "There was a time, going back 25 or 30 years, when an international hotel brand was like an embassy or a consulate in…

  • Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

    21 May 2013 | 6:00 am
    Brazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city's notorious favelas. The episode reminded Brazilians that the slums and drug lords are still doing business in spite of broad-scale pacification efforts. The shootout comes at a time when an ad agency in Rio wants to teach poor people in the slums how to be consumers. The agency NBS (for "No Bullshit" -- no kidding) has set up an office in one of the worst slums in Rio after conducting more than 800 interviews with…

  • Swedish House Mafia Parts Ways in New Volvo Campaign

    20 May 2013 | 12:10 pm
    This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand's new XC60 cross-country vehicles.While the music video is a poignant tribute to the band who -- at least for now -- will be saying goodbye to the fast-pace life of touring and traveling, it's also an elegant illustration of…
 
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    Advertising Age - Hispanic Marketing

  • 'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

    22 May 2013 | 8:00 am
    Chiqui CartagenaYesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called "Hispanic Markets: The Next Gold Rush." If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers -- Hispanic malls. Continue reading at AdAge.com

  • Univision Slams English-Language Networks For Delivering Less

    14 May 2013 | 2:13 pm
    At Univision Communications' upfront presentation, President-CEO Randy Falco posed the question "What's better, more or less?" Mr. Falco was playing the role of the deadpan moderator in a commercial spoofing AT&T's ubiquitous TV campaign in which four small children debate why it's better to have more, or be faster. In the Univision version, Mr. Falco horrifies the kids with a scenario in which they go into a donut shop but get only half a donut. The kids rant charmingly about ridiculous, mean people who would steal their money by giving them less than they paid for. Continue reading at…

  • Wendy's Introduces Rojos Family in New Hispanic Campaign

    13 May 2013 | 7:30 am
    Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.Hispanic marketers frequently latch on to the idea of family. According to Technomic, a family-friendly atmosphere and authentic and healthful menu offerings are particularly important for Hispanic consumers compared to the general U.S. population.Most of the spots throughout the campaign will be in Spanish, although Mr. Bahner said that Wendy's will air an ad later this summer "that you will understand whether you speak English or Spanish." Continue reading at AdAge.com

  • LatinWorks' Sergio Alcocer Joins Cannes Lions Film Jury

    8 May 2013 | 8:15 am
    The U.S. Hispanic market will have a judge after all this year at the Cannes Lions International Festival of Creativity as LatinWorks' Sergio Alcocer was named this week to the film jury. Mr. Alcocer, president and chief creative officer of the Austin-based U.S. Hispanic shop, was a Cannes judge in 2011 on the print jury. Continue reading at AdAge.com

  • Walmart Is First Marketer of the Year at AHAA Conference

    1 May 2013 | 5:08 pm
    Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.Tony Rogers, Walmart's senior VP-brand marketing and advertising, and Greg Warren, VP-creative marketing, accepted the award by Skype after being stranded in Chicago on their way to Miami.In its announcement of the new honor, AHAA cited Ad Age's coverage of a Walmart presentation from the October 2012 Association of National Advertisers' multicultural marketing conference, where the two Walmart execs pledged that the company would double its…
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    Advertising Age - Rance Crain

  • Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

    21 May 2013 | 6:00 am
    Brazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city's notorious favelas. The episode reminded Brazilians that the slums and drug lords are still doing business in spite of broad-scale pacification efforts. The shootout comes at a time when an ad agency in Rio wants to teach poor people in the slums how to be consumers. The agency NBS (for "No Bullshit" -- no kidding) has set up an office in one of the worst slums in Rio after conducting more than 800 interviews with…

  • Nike's Phil Knight On How He Became A Believer in Advertising

    7 May 2013 | 3:00 am
    I was prepared for Phil Knight to be one cantankerous dude, hiding behind those fierce sunglasses you see in pictures of him. But when he arrived for our video interview (sans sunglasses), the chairman emeritus of Nike was unguarded and unassuming, still bearing a resemblance to the runner he was more than a few years ago at the University of Oregon. The press clippings said he ran a 4:10 mile back then, but when I mentioned the time he said "close enough." I asked him what the actual time was and he said 4:13. "I like 4:10 better," I said. "Me, too," he said. So that's how our conversation…

  • Rance Crain On New Ad Age Tagline: What's News To What's Next

    22 Apr 2013 | 8:00 am
    You might have noticed a new addition to our cover with this issue. At the far right of the Advertising Age logo we have inserted this statement: "What's news to what's next." My dad's tagline for Ad Age was "The national newspaper of marketing." Then we switched to "The international newspaper of marketing." Since 2007, we've had nothing to describe who we are and what we do. Maybe we felt it wasn't necessary to explain ourselves. After all, we've been around for 83 years. The New York Times, which has been publishing a lot longer than we have, is "All the news that's fit to print" (which…

  • Jay Leno Was Good for Ratings (and Ad Age)

    7 Apr 2013 | 9:00 pm
    I don't understand why NBC is so anxious to show Jay Leno the door. Late night is about the only thing working for the network. Ratings for "The Tonight Show" have reached a seven-week high, with over 3.5 million viewers. Sure, the ratings spiked after Jay started insulting NBC brass over the network's miserable performance on prime time and their treatment of him. But handily beating Letterman and Kimmel is one of the few things NBC can boast about. Meanwhile, things at the "Today" show continue to deteriorate in full view of the show's dwindling audience. If NBC doesn't want Jay on…

  • Agencies Add Data to Boost Fees, But Whose Data Is It?

    25 Mar 2013 | 10:00 am
    In most of the world (the U.S. excluded), ad agencies get rebates from media companies based on their "pooled buying" power. In other words, they get cash returned, above and beyond their normal commissions, based on all the money they spend for all their clients. Clients aren't routinely informed about exactly how much of these rebates is generated by their particular spending. Even when clients press for answers, they often allow agencies to keep the extra money so clients can continue to pay lower fees. In the U. S. the pooled buying concept never really gained a foothold. But now agencies…
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    Advertising Age - The Media Guy

  • Three Ways Yahoo Can Avoid Screwing Up Tumblr

    20 May 2013 | 10:45 am
    News item: Yahoo! to Acquire Tumblr Promises not to screw it up Continue reading at AdAge.com

  • What You Need to Know About That Bloomberg News Snooping Scandal

    18 May 2013 | 9:00 pm
    Remember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry? Oh, right, that pretty much just happened. But conveniently for Bloomberg, a bigger journalism-related scandal -- the revelation that the Justice Department was spying on the Associated Press (a story that will haunt the Obama administration forever) -- broke, overshadowing the Bloomberg scandal.So you may have missed Bloomberg News Editor-in-Chief Matthew Winkler's admission and apology, titled "Holding Ourselves Accountable," that was published in the…

  • Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

    17 May 2013 | 9:43 am
    Advertising Age makes a cameo appearance in Reddit's new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: "Reddit has become, simply put, mainstream media." (See slide 3.)Reddit's new sales and strategy boss, Mike Cole, sent me the whole deck last night and I'm sharing it with you here because, well, it's pretty funny. It tries to make the case for Reddit's reach, cultural power and user engagement using the lingua franca of Reddit: goofy images. Continue reading at AdAge.com

  • #FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral

    17 May 2013 | 9:34 am
    Greg Karber -- a self-described "writer, performer, video-maker, cultural critic and entrepreneur" based in L.A. -- doesn't mince words. His YouTube video titled "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless," starts with the words "Abercrombie & Fitch is a terrible company," and things only get more harsh from there. Scroll down below the video for the back story.Though Abercrombie-bashing has been in fashion for years now, Karber appears to have struck a nerve with the media stunt his video outlines: He's started a campaign to get people to donate Abercrombie & Fitch…

  • What Happens Next in Media? 9 Predictions

    11 May 2013 | 9:00 pm
    1. Google CEO Larry Page will rethink default privacy settings for Google Glass after embarrassing Google Glass video footage of him pleasuring himself -- by Googling himself (Larry Page net worth, Larry Page private jet ...) -- leaks to Valleywag.2. In the wake of President Obama's joke at the recent White House Correspondents' Dinner about the rise of BuzzFeed as a media phenomenon -- "I remember when BuzzFeed was just something I did in college around 2 a.m." -- congressional Republicans will launch a formal investigation into exactly what post-toke munchies Obama consumed at Columbia and…
 
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    Advertising Age - Guest Columnists

  • Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

    20 May 2013 | 8:00 am
    Tyler, the Creator. Rick Ross. Lil Wayne. Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they've struck deals with and dropped talent in light of a small group of critics making a lot of noise. I don't want to defend any of the content that was deemed offensive. But it's important to examine how that content got attached to a brand and subsequently made its way into the world. In other words, marketers must take a step back and examine their own culpability in these crises. Continue reading at AdAge.com

  • Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

    14 May 2013 | 4:00 am
    Baby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first generation that actually outsizes the influential-but-aging boomers. So why are so many senior marketers missing the opportunity -- and their piece of $200 billion in spending power? Why are they convinced the methods and media that have worked over the past 30 years of their careers will continue to produce results with tech-savvy millennials, even though they have vastly different media habits? Among other things, baby-boomer marketers need to…

  • What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

    13 May 2013 | 6:00 am
    There is a false assumption when talking about what goes viral. It's something like this: "Viral is what happens to great content." It's a nice thought. Sometimes it's even true. But as much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see examples of how that's just not the case. When we look at the most popular form of content on YouTube right now, we find something called "shopping-haul" videos. These are webcam videos of teenage girls and young women showing off clothes they just bought. Bad video, bad…

  • Beyond Leaning In: What I Learned on the Way to the C-Suite

    6 May 2013 | 9:00 am
    It was in San Francisco in the 1990s, and my boss took me to lunch to ask if I was interested in becoming CEO of the agency office there. I replied that I had never thought of myself as a CEO of an agency and needed a day to consider it. Can you imagine? Here I was, at the agency for a year and a half, and not once had it occurred to me that I was capable of running the place. So when the offer came, it came from left field. I have to believe that reaction stemmed from being a female executive in a sea of not so many; a man in my position would likely have been expecting the top job since day…

  • So You Want to Start an Agency? Pin These Tips to Your Wall

    30 Apr 2013 | 7:00 am
    Fueled partly by the rising Dow, and partly by pure entrepreneurialism, we're in a state of creation. Agencies are popping up from coast to coast, even in places like Chicago. I'm pretty sure it's written in the Ad Executive Code of Conduct that after a decade or more, it is mandated that any and all founders of agencies author an article on what they may have learned. So now for some advice from a guy who started his career by failing typing tests at N.W. Ayer, J. Walter Thompson, Ogilvy & Mather and Grey. Continue reading at AdAge.com
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    Advertising Age - Adages

  • Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)

    9 May 2013 | 3:45 am
    Blondes may or may not have more fun, but at least in the case of Beyonce, blonde makes for a more popular ad.Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she's wearing a swimsuit, in the other it's brunette and she's wearing a revealing dress. Both ads feature the same song and similar dance routines.The ad featuring Beyonce as a blonde scored significantly better with consumers, and 16% of consumers mentioned the singer by name, according to research from AceMetrix. In contrast, in the ad featuring Beyonce as a brunette, attention scores…

  • Is Your Conference Room an Einstein, a Slayer Cake or a Plain Old B?

    7 May 2013 | 3:15 am
    "Fake Apple Store," "Tater Tot" and "Barnacle." All are contenders in the naming of Victors & Spoils' new conference room, the latest crowdsourced project launched by the Havas-owned agency. It sounds over the top to put out a brief to come up with a moniker for where you go rehearse powerpoints or furtively call your spouse, but the truth is, crowdsourcing on this occasion is probably a fairly efficient way of doing something that normally seems to eat up a lot of staff time at agencies, marketers and, especially, at tech companies. To underscore how weighty a decision it can be, here's a…

  • Dove's 'Real Beauty' Sketch-Artist Video Gets Parodied... With Men

    18 Apr 2013 | 1:39 pm
    Dove took over the web this week with a moving video that uses a forensic sketch artist to show women that they're more beautiful than they think. Now comes the inevitable parody -- in which guys test their own self-image.Here's the parody:And if you haven't seen it yet, here's the original, the latest from Dove on the "Real Beauty" theme: Continue reading at AdAge.com

  • Ad Biz Is Yukking It Up With the #AgencyLife Hashtag

    12 Apr 2013 | 3:30 am
    If you're an ad person, and you're on Twitter, you've probably caught at least a few #AgencyLife tweets in your stream. The hashtag, which was fueled by the blog Adland, caught on like wildfire Thursday in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn't feel like mere jokes and rang a bit too close to home. Below is a selection of them. That last tweet has to make you wonder about the state…

  • In Honor of 'Mad Men's' Return, See Our Favorite Ads From the 1960s

    4 Apr 2013 | 4:01 am
    How does Don Draper measure up to the competition? And how does the work of today compare with that of the '60s? Check out some of the classics from advertising's golden age and see how far creativity has come -- or not. Continue reading at AdAge.com
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    Advertising Age - The Big Tent

  • 'Hispanic Malls' Drawing Crowds by Being Culturally in Tune

    22 May 2013 | 8:00 am
    Chiqui CartagenaYesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called "Hispanic Markets: The Next Gold Rush." If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers -- Hispanic malls. Continue reading at AdAge.com

  • Discrimination Claim Against Interpublic Heads to Trial

    21 May 2013 | 3:59 am
    Various claims filed in April 2012 as part of a race discrimination lawsuit against Interpublic Group of Cos. have been tossed out by a New York district judge. However, one claim made by Trinidadian employee Joy C. Noel -- that Interpublic failed to promote due to her skin color -- has been permitted to proceed to trial. The trial begins on June 3, according to court documents. When Ms. Noel filed suit in Manhattan federal court last spring, she sought a whopping $50 million in damages. She claimed that in her many years working for the company, Interpublic fostered an environment where…

  • Know the Multicultural Market and You'll Know the Key to Digital Success

    22 Apr 2013 | 5:35 pm
    Marketers are plowing more and more resources into digital strategies, and often multicultural budgets are pilfered to pay for it.But this may be a critical mistake, because multicultural consumers are key influencers in the digital space, as well as in a brand's relevance to popular culture.Michelle Ebanks, president of Time, Inc., multicultural brands ("Essence" and "People En Espaol"), puts it this way: "Both Hispanics and African American women are driving digital adoption, and marketers with digital strategies would benefit greatly from understanding them as leaders of digital behavior."…

  • Don't Be Fooled by Obama's Victory: Sharp Racial Divisions Persist

    19 Mar 2013 | 10:00 am
    More and more, marketers are backing away from the idea of targeted multicultural advertising in favor of a "general market" approach. It's a philosophy that seems to fit the current mood of America. "We're not as divided as our politics suggest," proclaimed a newly re-elected Barack Obama during his victory speech. With Americans split down the middle on seemingly every issue -- from guns to health care, from abortion to the deficit -- we did manage to come together and reelect our first African-American president. But the nation is still hardly as unified as the president's rhetoric would…

  • Except for the Obamas, Where Are Black Couples in the Media?

    28 Feb 2013 | 8:00 am
    How often do we see or hear in the media about a black man rescuing a black woman? Tarzan rescued Jane; Matt Dillon rescued Miss Kitty; Superman rescued Lois and Spiderman rescued Mary Jane. Now, finally, we have a popular black example: Django rescues his wife, Broomhilda, in the film "Django Unchained." While true love is not restricted by race or gender, black love, between a black man and black woman, continues to be a really big deal in the black community. Just about every February, popular black magazines focus on "Black Love." Both Ebony and Essence's February cover stories this year…
 
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    Advertising Age - DigitalNext

  • As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

    24 May 2013 | 9:30 am
    Eric FulwilerPinterest held its first “partner event” during Internet Week in New York on Wednesday, assembling a crowd of 300 marketers, digital- or social-agency types and others as it took a step down the road Facebook and Twitter walked before, recruiting big marketers and agencies into an inner circle with access to the platform’s resources, strategy and more. Continue reading at AdAge.com

  • Hiring in Digital? Look for an Expert in, Yes, Traditional Media

    24 May 2013 | 7:00 am
    Erika WeinsteinWhen it comes to hiring, the digital-advertising industry is in dire need of a fresh start. Continue reading at AdAge.com

  • How to Avoid Patent Trolls

    23 May 2013 | 7:00 am
    The company encouraging marketers and publishers to use SnapTag QR codes says it didn't infringe any patents in developing the system, but it faced a patent lawsuit last year all the same and settled in December. So what does growing patent litigation mean to the marketing world? Brian Heidelberger gives his view.   Continue reading at AdAge.com

  • Smart TV Is Just Around the Living Room Corner

    22 May 2013 | 7:30 am
    With over 400 million people predicted to have Smart TVs by 2016, there is an impending "appification" of the TV that presents an enormous opportunity for brands, content creators and media companies. But chances are, few reading this blog have considered rethinking their content strategies for Smart TV consumption, not to mention the accompanying monetization models.In part, that's because much of the skepticism about the value of the technology is justified. It's true, for instance, that many Smart TV components remain underutilized by consumers. The most successful apps have been video…

  • What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

    21 May 2013 | 7:35 am
    In the mid-90s, the pop band Barenaked Ladies sang out scenarios for their fantasy, "If I had a million dollars." Today, in Silicon Valley and due north in Redmond we have a new version playing out where Yahoo, Facebook and Microsoft are all figuring out what they would spend a billion on.While the targets -- Tumblr, Waze and Nook -- make for fascinating discussion of fit and valuation on their own, together they show something interesting about the future of these goliaths beyond the personal computer. They're looking well beyond the personal computer, but in different ways. Continue reading…
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    Advertising Age - Video

  • The Future of Media, as Seen at Internet Week

    24 May 2013 | 11:04 am
    Big media and new media both came out in force at Internet Week this week  Check out complete video from four sessions.Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer…

  • Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?

    22 May 2013 | 9:00 am
    The future of the airline industry has got to be brighter than its present, according to Marty St. George, senior VP-marketing and commercial strategy at JetBlue Airways, in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. "It's not as bad now as it was even two years ago, but you still have legacy airlines trying to compete on who's got the nicest prison cell," Mr. St. George said. "We're in a different class than that and I think the whole industry is going to be better off if we all up our game a little bit." Continue…

  • Foursquare's Crowley on Automatic Check-Ins and Privacy: 'Just the Natural Progression'

    8 May 2013 | 7:00 am
    A year or two from now, Foursquare users may not have to take their phones out and manually check in to each location they visit, co-founder Dennis Crowley said in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. Foursquare may check them in automatically.But won't that raise a few privacy concerns? Should we really tell corporations everywhere we go, as we go there?"Whenever you're kind of inventing the future this happens," Mr. Crowley said. "I can think of the number of people who were like, 'I will never get a cellphone because I don't want people calling me all the time.

  • Are Marketers Too Tentative in Social Media?

    24 Apr 2013 | 6:30 am
    Brands looking for ways to capitalize on Instagram or other social media platforms can hesitate too much, according to Shiv Singh, global head of digital for PepsiCo Beverages. "We often work with the assumption that people do not want to hear, or care, about brands, and that it's an intrusion in their lives and that they would be happier people without their brands," he told "#AFewGoodMinutes," the new series of video interviews with marketers, agencies and innovators by Joel Idelson, senior VP and creator of opportunities at Allen & Gerritsen. Continue reading at AdAge.com

  • Russell Simmons on His New Digital Marketing Firm, YouTube Channel

    10 Apr 2013 | 8:10 am
    Russell Simmons, founder of hip-hop's Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing. Continue reading at AdAge.com
 
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    Advertising Age - Small Agency Diary

  • Can a Small Agency Win Big Accounts Without a Partner?

    23 May 2013 | 4:00 am
    Anthony Del MonteA recent episode of "Mad Men" highlighted something all of us in the agency world already knew to be true -- small agencies are often brought to the pitch table by large clients because of their outstanding creative prowess, but are rarely awarded the account. The big-client relationships go instead to the larger agencies because of their perceived ability to marshal resources (read: manpower), when there's a need for multiple services.   Continue reading at AdAge.com

  • We Can Change the World -- Really

    21 May 2013 | 12:00 pm
    We can change the world. It sounds crazy, but it's true. In fact, if our ultimate goal is to create breakthrough brands, we have no choice but to make lives better. At this point, I think we can all agree that advertising is going through a revolution. Search, social, mobile and ad avoidance technologies have disrupted this industry. The notion of building a brand through interruptive messaging is antiquated. Consumers have too much information at their fingertips. Traditional tools for influence no longer work as well as they once did.This industry is filled with some of the smartest and…

  • You Can't Get New Business if Prospective Clients Can't Find You

    16 May 2013 | 8:15 am
    In April 1998, Andy Grove, then president and CEO of Intel, the world's largest chipmaker, introduced the idea of the strategic inflection point. He described this, in "Only the Paranoid Survive," as "a time in the life of the business when its fundamentals are about to change. They are full-scale changes in the way business is conducted, so that simply adopting new technology or fighting the competition as you used to may be insufficient."This is the point at which many agencies now find themselves -- though often they seem to be in denial. They moan and groan about the cost of participating…

  • What's a Speaker to Do When the Audience Is Tuned Out on Twitter?

    8 May 2013 | 12:00 pm
    I was at a luncheon recently and my client (who is a young GenXer, smart, and very modern is her business and personal lifestyle), told me that she was appalled at how most of the guests were looking at their small screens rather than at the speaker during a talk that must have taken many hours and care to prepare. It's an all-too-familiar sight at conferences and presentations. What's going on? Have we lost our sense of decency and proclaimed rudeness as the rule for an audience? Are we suddenly in an era of exceedingly boring speakers, and resorting to multi-tasking -- returning e-mails to…

  • Final Deadline for Small Agency Awards: May 15

    7 May 2013 | 2:00 pm
    This the final extension. Due to many requests, the deadline has been extended to May 15. We will not be accepting any entries after this date For more information about registered for the awards, or for the conference in Portland on July 24th and 25th, at which Dan Wieden will serve as keynote speaker, go here. Advertising Age's 2013 Small Agency Awards is open. Now in its fifth year, the Small Agency Awards recognize the power of being small and independent. More and more marketers recognize small agencies are not only nimble but often highly creative and innovative. And we think so, too.
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    FUEL LINES

  • 10 Steps to Market Yourself As A Speaker for Ad Agency New Business

    Michael Gass
    21 May 2013 | 1:06 pm
    Public speaking establishes credibility, a positioning of expertise and can produce a consistent flow of leads.Speaking at conferences, seminars, workshops and webinars is a tremendous asset for agency new business. Attendees are often highly qualified prospects, who are interested in what you have to say. Many will view you as an expert just because you have been deemed qualified to speak at the event.As you speak, your audience gets to know you and begin to form a relationship with you. Most people have a desire to work with other people that they know, trust and like. This can be your time…

  • Ad Agencies that don’t have content practices will be scrambling for new business

    Michael Gass
    5 May 2013 | 11:47 pm
    The Moroch Agency’s Niche BlogAgencies talk about the value of content marketing but few are doing it and even fewer do it well.Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.Agencies are historically bad at new business. They seem to lose their marketing minds when it comes to marketing themselves.  A clear example of this is with content marketing.  Digital, social and mobile have…

  • Podcasting for Ad Agency New Business

    Michael Gass
    1 May 2013 | 11:39 am
    Podcasting is an effective tool for business development, networking, and a positioning of expertise.Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes,“Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about). Consider…

  • My Steps for Fueling New Business Through Social Media

    Michael Gass
    23 Apr 2013 | 7:50 am
     Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly.strat·e·gy : A plan of action or policy designed to achieve a major or overall aim.Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression. Most agencies didn’t jump into the social media arena until 2010. When they did relent, their engagement…

  • Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

    Michael Gass
    15 Apr 2013 | 1:17 pm
    3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” 3D Printing Buzz3D printing is a process of making three-dimensional solid objects from a digital model. Objects are created by laying down successive layers of material. This is performed by a materials printer using digital technology.  A design file is sent to the…
 
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    Dixon Schwabl Incites

  • The Value of the Omni-Channel Experience

    Stacy Kurtz
    6 May 2013 | 11:00 pm
    While shopping in a retail store have you ever… Used a smartphone app to compare product prices? Liked something from the store on Facebook? Accessed an in-store kiosk for additional information? Entered a sweepstakes via your smartphone? If you answered yes to any one of these, or can identify a similar experience, then, congratulations, you’ve had an omni-channel experience! It’s no secret that digital media is all around us. We’re constantly utilizing our phones, tablets or laptops to access information, share experiences and steer our buying decisions. But, when retailers…

  • Getting the Story, Giving a Smile

    Kailey St. George
    1 May 2013 | 11:00 pm
    As PR professionals, we are often tasked with calling up total strangers to get a story idea. We never know what exactly to expect on the other end of the phone when we pick it up to call that person who we have been told would be a great fit for the pitch. I’ve had some wonderful experiences hearing inspirational stories, such as the two-time cancer survivor who underwent an auto stem cell transplant, and just 10 months later biked in a 75-mile race. However, I’ve also been hung up on when stating who I am and where I was calling from (encouraging, right?). Recently, I had an experience…

  • Let Your Customers Solve Your Budget Issues

    Levi Neuland
    24 Apr 2013 | 11:00 pm
    As a programmer, the complex logistics behind throwing a large-scale event is not exactly in my wheelhouse. With so many moving parts everything has to be perfectly in sync to ensure a successful event. In the event something doesn’t go as planned, coming up with a creative solution can turn a problem into a highlight of the event. I recently attended a public event in Boston, MA to promote an upcoming game. The event promised free food, drinks, and merchandise. If they ran out of these free items, attendees would be upset and possibly angry. With budget limitations, providing an unlimited…

  • The more you scroll, the more you know

    Dixon Schwabl Guest Blogger
    15 Apr 2013 | 11:00 pm
    My generation’s so stinking absorbed by social media. But before you roll your eyes and think that this is another generation-bashing, what’s-wrong-with-society, conspiracy blog post, there’s a point. My generation is so stinking absorbed in social media … and it’s a good thing. As a product of my generation, as well as a self-proclaimed advertising guru, I’m revving my engine at the corner of Judgment and Opportunity, with the light caught on yellow between “you’re spending too much time online” and “keep on clickin’ on.” I’ve had a number of respected supervisors…

  • Is your business ready for a comeback story like this?

    David Lyttle
    10 Apr 2013 | 11:00 pm
    I took this photo a couple months ago with my iPhone. I’m no Ansel Adams, but next to the pictures of my kids, it’s one of my favorites. Even the photographers here at the agency agree that taking a picture that captures a bald eagle and the flag is challenging. But if you remain aware of your surroundings and focus on your goal, you can get it. The bald eagle’s recovery in New York has been amazing, from the brink of extinction in the mid-1960s to an impressive population of over 300 breeding pairs today. But what I find most interesting is who deserves the credit for the comeback.
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    360i Blog

  • 5 Startups That Are Empowering Content Curation

    360i
    23 May 2013 | 12:49 pm
    Today, we’re releasing the tenth edition of our Startup Outlook series, 360i’s guide for helping brands better evaluate emerging technologies and platforms. This report features five startups that are enabling brands and consumers to automatically or manually curate content. Download this report and all past Startup Outlook reports at www.startupoutlook.com. Several of the startups featured in this edition (see below) recently joined us for a panel discussion in a special Internet Week rendition of Startup Outlook. The Curation Nation panel included Sam Epstein, VP of Platform at…

  • Equifax Names 360i Its Lead Agency

    360i
    22 May 2013 | 8:44 am
    We’re excited to announce today our new partnership with Equifax, a leading credit reporting firm, which has named us its Lead Agency following an internal review. As an innovative marketer successfully navigating an ever-changing landscape, Equifax is reinforcing its commitment to making digital and data cornerstones of its growth trajectory. Terry Griffin, senior marketing executive for Equifax Personal Solutions, told Ad Age, “We needed to accelerate our growth and we needed to partner with someone who would advance the strategy for acquiring valuable long-term customers.” In our…

  • Hey Yahoo!, Here Are 3 Ways You Can Keep Your Promise to Tumblr

    Maggie Walsh
    20 May 2013 | 3:16 pm
    How did Yahoo! announce its $1.1 billion deal to acquire Tumblr?  With a GIF, of course. In a blog post promising not to “screw up” Tumblr, Yahoo! CEO Marissa Mayer announced that her company would be acquiring the platform, home to more than 100 million millennial creators, GIFs and adorable animals. The web is buzzing about whether Yahoo! will be able to keep its promise to maintain the integrity of the Tumblr user experience – but what about the positives the media giant could bring to the platform? As ‘A-List’ partners with Tumblr and big fans of the platform ourselves, we’re…

  • Kraft Cheese Inspires Summer Cookouts with ‘Pin to Win’ Promotion

    Kara Passarelli
    20 May 2013 | 8:33 am
    Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread—that is, ooey, gooey Kraft Cheese-inspired creations in the hopes of winning a Weber Grill, among other prizes. Over the next 12 weeks, Kraft Cheese is creating themed pinboards that will include up to 15 inspiring grilling essentials and be comprised of recipes, theme decorations, grilling…

  • Debunking 5 Myths of Programmatic Buying

    Kolin Kleveno
    16 May 2013 | 10:53 am
    At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset of marketing. It is my belief that the lack of clarity on programmatic buying is a big part of our industry’s general ambivalence toward it: Whereas some advertisers are reticent to accept programmatic buying as a viable…
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    The Ad Contrarian

  • Advice For Students And CEOs

    24 May 2013 | 12:01 am
    Advice For Ad Students From The Wonderful Dave Trott Dave's new book is called Predatory Thinking. You can find it here. Advice For CEOs From The Not-So-Wonderful Me Yesterday, Bob McDonald, CEO of the world's largest advertiser, P&G, lost his job. Mr. CEO, before you get snowed by the digital miracle workers, take a deep breath and study the case of Mr. McDonald. Here's a quote from

  • Please Don't Use That Word

    23 May 2013 | 12:01 am
    There is a universe that a certain kind of digital marketing bonehead comes from that has a language of its own. It's a horrible language. It is hugely annoying, but it is unrelenting and it seems to be spreading. It gives us compound words and neologisms that must seem terribly clever to illiterate nitwits, but make anyone with a sense of propriety want to commit hideous acts of violence. Some

  • The Taxman Cometh

    22 May 2013 | 12:01 am
    Since the stupidity of the I.R.S. is all over the news, I thought I'd weigh in with my own I.R.S. story. This probably means they'll come to my house in the middle of the night and drag me off. But, as I'm sure you know, my dedication to my readers is more important than my freedom. So it's about 4 or 5 years ago and the I.R.S. decides to audit my agency. They came into the agency and went

  • Native Advertising: Traditional Advertising On Line

    20 May 2013 | 12:01 am
    Last week, Mashable asked the question, "Is Native Advertising Just Another Term For Good Advertising?" The answer is no, not quite. From what I can tell, native advertising is a horrible and misleading term that is being used to describe something that may actually turn out to be a good idea -- the application of traditional advertising principles to online advertising. Let me explain. Online

  • Display: A House Of Cards

    16 May 2013 | 12:01 am
    Despite its dismal track record, spending on display advertising keeps growing at an astonishing rate. Forrester Research is projecting a 17% compound annual growth over the next 5 years. As far as I'm concerned, it's a house of cards. And if the house goes down, it will take a lot of advertising-supported online businesses with it. Here are some reasons I believe display is a house of cards:
 
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    Beyond Madison Avenue RSS News Feed

  • On Being First

    Dwayne W. Waite Jr.
    23 May 2013 | 9:06 am
    Summary: If everyone engages in a "best practice," is it still considered one? If a blogger or marketing professional reveals "7 Secrets to Winning Business," are they still secrets? Our society likes to believe that if we assimilate certain behaviors from others, we too are going to be just as successful as our predecessors. However, rare is the case that it happens. We can look to the stock market to illustrate. Imagine you are perusing the market, and you stumble on a little-known company.

  • The Bargain

    Dwayne W. Waite Jr.
    22 May 2013 | 10:51 am
    Summary: We usually don't cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget. When Don had his "epiphany" in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer. The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising. What if we approached the…

  • Much Ado About Privacy?

    Dwayne W. Waite Jr.
    21 May 2013 | 9:33 am
    Summary: In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don't cross over the line and turn the consumer off to the messages that we're sending. But is our industry making a big deal out of nothing?

  • Beardvertise Here

    Jessica Cherok
    20 May 2013 | 11:41 pm
    Summary: The ability to grow a majestic beard is a coveted thing. Now, it's a profitable thing. It's also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing. From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favorite television network...

  • Kid Rock & Jim Beam Add Experiential to Partnership

    Dwayne W. Waite Jr.
    20 May 2013 | 9:09 am
    Summary: Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level. This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. One can speculate why alcohol advertising is skyrocketing...
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    Early adopter...early predictor...

  • Why are we still treating web video as if it were TV?

    jaredhendler
    21 May 2013 | 8:54 am
    In reflection of the Digital NewFronts a few weeks back, the Upfronts and the NYTVFestival this week, I’m amazed that we are trying to get web video to fit within a TV model. When TV first came to market it was simply filmed theater until we figured out the medium. The same will happen with the on-demand interactivity and share-ability of web video. So why are we so bent on selling pre-rolls?…think about how our viewing habits have changed. While the Upfronts very much focus on the networks that bring you the content, the Digital Newfronts are more focused on the content and the…

  • The limits of social advertising.

    jaredhendler
    25 Apr 2013 | 6:44 am
    What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital advertising. You would think that the digital environment with participatory engagement, democratization of video content and non-linear narrative opportunities would not have us simply repeating the same advertising tactics from print and television – with more commercials to skip with ‘Tivo-like’ tools. But here we are placing commercials within digital content as if it were…

  • Marketing in the moment.

    jaredhendler
    29 Mar 2013 | 1:59 pm
    As I head out for vacation I think about the priority of living in the moment. Marketers are learning to do more of this too. For a discipline historically built on planning, this is still something they are learning to do. The democratization of media along with the ability to publish directly to the consumer has given every brand the opportunity of being a publisher, along with the responsibility that comes with that. Take note, that is publisher, not advertiser. For some, that means engaging real-time via social as Oreo famously did during the SuperBowl blackout. For others that may mean…

  • Making a computer from a Living Cell.

    jaredhendler
    29 Mar 2013 | 4:32 am
    Making a computer from a Living Cell. When computing becomes more intuitively responsive. A part of us. This is when computing will work for us as opposed to us working for ‘it’. A time when we no longer need to carry the devices we do. The idea of man and machine will dissolve as it will all be a part of the same organism. A time where the pace of computing may adjust to the needs of a biological organism. Better integration on many levels is sorely needed. It is human evolution. The future! From MIT’s technology lab, how to make a computer from a living cell is worth a…

  • Musings from SXSWi 2013

    jaredhendler
    22 Mar 2013 | 11:29 am
    Back a week, I’ve have had a bit of time to reflect on SXSW, here are the things that stood out for me from this years interactive festival. Creative Entrepreneurship vs. Marketing While it is hard to sum up a festival as rich and intricately complex as SXSWi, one thing stood out for me more than anything else this year – the presence of so many marketers and brand folks vs. the excitement of entrepreneurial ideas, content and platforms from previous years. Mind you, all of us who were advocates and supporters of new technology and platform invention from past years all wondered,…
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    New Breed of Advertisers

  • Goodbye for now

    Sam Van Eman
    3 May 2013 | 12:30 pm
    This isn't goodbye, for sure, but I certainly should have left you with a bit more closure. I began a story-telling project in January called A Beautiful Trench It Was. New Breed of Advertisers simply couldn't fit. Thank you for reading, listening, commenting, and caring. I've enjoyed sharing content with you here since 2008 and your feedback helped me to press on. The advertising world is as influential as ever and advancing daily. With more screens and greater screen time, remarkable personalization and multi-sensory attraction, we love it even if we hate it. Of course, there is plenty to…

  • Sign Up, Maybe? A Jubilee Parody

    Sam Van Eman
    18 Dec 2012 | 11:03 am
    The CCO cares very much about "being good neighbors to the consumer next door." In fact, this tagline here at New Breed of Advertisers was inspired by my work with the CCO over the past 15 years, and also my work with The High Calling over the past four or five years. We care about every provider/consumer relationship, in fact, not just Advertiser and Consumer. Doctor and Patient, Teacher and Student, Artist and Aficionado. Each one matters. Since the late 70s, the CCO's flagship conference, Jubilee, has attempted to help college students and young professionals understand those relationships…

  • Bullying in Advertising

    Sam Van Eman
    3 Dec 2012 | 5:57 am
    by Sam Van Eman Transcript of this recording: My daughter just entered middle school. It's the age of bullying, the life spell when kids find their way, sort each other out, make decisions about what fits and what doesn't. Image by Chesi. Used with permission via Flickr. Anti-bullying education has been a primary social focus in these first few months of her year. Videos, assemblies with outside speakers, a poster campaign, all of it to postpone the inevitable. Bullying seems to exist as an unavoidable rite of passage, a gauntlet for punishers and those who run between them. Both parties…

  • Out of Context: Fast Company

    Sam Van Eman
    19 Nov 2012 | 7:22 pm
    Image by OAndrews. Used with permission via Flickr. Image by Jonathan Nardi. Used with permission via Flickr. Image by saturn. Used with permission via Flickr. Image by ChvyGrl. Used with permission via Flickr. Image by Nate. Used with permission via Flickr. Image by Jason A. Samfield. Used with permission via Flickr. Image by TC Morgan. Used with permission via Flickr. Image by Mark Grealish. Used with permission via Flickr. Image by henning. Used with permission via Flickr. Image by Aitor Escauriaza. Used with permission via Flickr. Just wondered what magazine advertisement captions would…

  • I approve this message.

    Sam Van Eman
    7 Nov 2012 | 1:25 pm
    by Sam Van Eman Transcript of this recording: Dear Campaign Ad Writers, You're probably still rejoicing, or mourning, depending on how last night's decision turned out. For months, you've invested time and your best talents to promote your candidate, taking information gathered by others to praise and smear, always in the hope of gaining an edge. Some of your top writing happened this year. You had 30 second spots to work with, billboard dimensions to hem you in, newspaper word counts, footage from archives to paint two pictures, perhaps cameras and lighting crews, a budget, an angle, and a…
 
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    Notes From The Napkin

  • That's a Wrap!

    24 May 2013 | 8:34 am
    A big thank you goes out to everyone who help make Schaefermade Lemonade Co. a sweet success at Arts Goggle last weekend!   We gave away 1,250 cups of lemonade and raised $513.33, which will go toward the tree planting initiative in our very own neighborhood. A few lemons will go a long way by beautifying the area for generations to come. Our apologies to anyone who came by after we’d run out of cups. Just be sure to like us on Facebook for news on future events.  While the lemonade is long gone, we do still have a few electric-yellow Schaefermade t-shirts left. If you took pictures…

  • Coming Soon!

    8 May 2013 | 7:47 am
    When you’re out enjoying Arts Goggle, be sure to swing by Schaefer Advertising at the corner of Magnolia and Adams for some…well, something special. You won’t want to miss our latest endeavor, especially since we’ll need a little help from our friends. We hope to see you in the Near Southside neighborhood on Saturday, May 18, for the spring Arts Goggle! Stay tuned to our Facebook page to see what we’re up to!

  • Schaefer Internships

    7 May 2013 | 7:24 am
    Thanks to all who applied for an internship at Schaefer Advertising Co. We have filled all of our openings for the summer but encourage you to check back for opportunities in the fall. If you’re still looking for a summer internship, click here for some possibilities.

  • Ready to Join the Schaefer Team?

    11 Apr 2013 | 7:18 am
    Can you complete the New York Times Sunday Crossword puzzle without a dictionary? Could you have authored “Networking for Dummies” and then hit the road for a multi-city book tour to sell millions of copies?If so, we want to talk with you! Schaefer Advertising has a tremendous opportunity to join our growing, energetic PR team as an Account Manager.  Your focus will be on writing and media relations for several of our B2B clients who are intent on getting the word out about their expertise in the supply chain & logistics, technology, consulting, oil and gas, healthcare, data storage…

  • Introducing Kathryn Slaughter: TCU Grad, world traveler and our new Account Coordinator

    10 Apr 2013 | 12:04 pm
    Schaefer Advertising welcomes another fresh face to the industry and team, Texas Christian University graduate Kathryn Slaughter joins as an advertising account coordinator. Kathryn will primarily focus on Schaefer’s healthcare accounts including John Peter Smith Health Network and EmCare. 

Kathryn graduated from TCU in December 2013 with a degree in International Strategic Communication with a secondary emphasis in political science. Fluent in French and conversational in Spanish, Kathryn has put her linguistic abilities to the test while studying abroad in France, Hungary, The Czech…
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    Advertisers

  • Moving your prospects to the next step

    drewmclellan
    17 May 2013 | 4:15 am
    When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And of course…. • Buy what we sell! All of that is probably true. But it’s too complicated. No matter how or where we’re communicating with a prospect, what we should want them to do is… take the next step. Your job is simply moving your prospect to the next step. That next step might…

  • Weirdness at Work

    Sue
    4 May 2013 | 8:39 am
    I have been on Facebook since 2007 and, while I go through phases where either Facebook itself or one or two the users I’m connected to irritate the heck out of me, I do have to admit that this is a brand that’s made a difference to my life – and can genuinely be described as a business phenomenon. I was fascinated to read a blog in Marketing Magazine by Anil Pillai about his experiences in the Facebook HQ, and how the company philosophy is made apparent is the workplace. Things like Facebook being a permanent “work-in-progress”, constantly in change, as…

  • How does your paper resume stack up to this?

    drewmclellan
    1 May 2013 | 1:02 pm
    The world has changed.  Things are different.  This is the new normal.  This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going to get it.  Or at least not yet. With the tools out there, the connections that can be made and the audience’s diminishing tolerance for being shouted at — there are many things we need to do differently.  Including finding a job. Check out this slideshare (PPT) presentation that Lorenzo Galbiati sent me as he embarks on a job hunt.  ( if you want to chat about career possibilities) GO…

  • Data can’t tell you anything

    Sue
    18 Apr 2013 | 6:59 am
    I don’t know if it’s just me, but I never look at amazon’s recommendations for me. I do, however, follow up avidly with “people who bought this also bought that…” Why? There are a few reasons. First of all, amazon have been so off in their recommendations sometimes – basing these on something I bought as a present that really wasn’t my cup of tea at all. Or a set book I bought for my son’s school. And secondly, the “people who bought this also bought that” is a simple statement of fact, not an attempt at a prediction or a…

  • Marketing is getting the details right

    drewmclellan
    15 Apr 2013 | 4:48 am
    Marketing is getting the details right.  And its always the simple things that companies mess up.  Lt me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier and more convenient. I try to only fly United and whenever I can, I stay in a Marriott hotel. That affords me sort of an insider’s view of both of these businesses but still interacting with them as one of their frequent consumers. We’ve talked before about the value of…
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    World in Motion

  • How to remove connections on LinkedIn!

    Kenneth Westling
    3 May 2013 | 5:08 pm
    I seem to get asked this question quite often.  It really isn't talked about much and to be fair, LinkedIn doesn't do a great job of making it obvious to the user.  So, as part of my new blog series, I want to provide answers to some of the questions that I get asked and to those questions that I want answers to!  Without wasting any more of your time, here goes... How to remove a LinkedIn connection: 1)  Hover over "Contacts" and click "Connections" 2)  Click "Remove Connections" 3)  Select the contacts you wish to remove and then…

  • GasBuddy Dot Com Review

    Kenneth Westling
    12 Dec 2012 | 5:58 pm
    My new favorite app is here!  I'm sure I'm pretty late to the game but either way I still thought it was worth sharing.  The other day I was in desperate need for gas when I realized I didn't have enough Giant Gas Points to get me a solid discount from Shell.  So...I went to the App Store and downloaded GasBuddy.  The great thing about it was that it was so easy to use.  Better yet, it sorts out all the gas stations by price so you can always find the cheapest location nearby! The other thing I found particularly useful was that it gave you gas prices for regular,…

  • Never Say No To Panda Cheese

    Kenneth Westling
    10 Dec 2012 | 5:18 pm
    Never ever say NO to Panda!  Hahah...probably one of the greatest commercials out there.  This thing is fantastic.  If you're the kind of person who loves very subtle humor, this is it right here.  This particular series of commercials was produced in Egypt by Advance Marketing for Arab Dairy, the manufacturers of Panda Cheese.  The commercial features a giant panda who torments people for wanting to try the deliciousness that is Panda Cheese.  The video below is a compilation of all the Panda commercials and certainly features enough amusement for an entire day!

  • IKEA 'Playin' With My Friends'

    Kenneth Westling
    29 Oct 2012 | 4:00 am
    IKEA has come out with a new campaign called “Entertaining” in the U.K. and Ireland. The spot “stars a group of kids and their wacky friends—an enormous stuffed bear, a giant toy robot, a life-size action figure, and others—preparing a dinner party in an IKEA kitchen while dancing to [a] goofy song” (AdWeek). Mother London, the agency behind the campaign, claims that the spot “explores the insight that adults and children all behave better when they're sat around the same table together, rather than the children being sat at the end of the table"(AdWeek). A very heart warming…

  • Marlboro Special Blend

    Kenneth Westling
    25 Sep 2012 | 4:00 am
    Originally seen on Shadow Aspect, I couldn't help but post this.  As I'm sure you are very well aware cigarettes are quite expensive, yet,  people continue to buy them for whatever reason! What better way to advertise the high cost of smoking than emulating the dollar bills you are literally inhaling! Very clever!  What do you think? ~Until Next Time~ WIM
 
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    Only Dead Fish

  • The Problem With Retargeting

    neilperkin
    24 May 2013 | 5:17 am
    ...is that it's not quite good enough. We've all had it. Go to a retailer's site, have a bit of a browse not really intending to buy anything, and then you're followed around the web for the next month by said retailer with (usually) not very enticing banner ads that sometimes contain the products you looked at all those weeks ago on the retailer's site. More recently, my own personal corporate stalkers have been a trainer company and an online retailer. Such retargeting networks are dependent on tracking technology to identify users that have been defined by their browsing behaviour from…

  • A Missed Opportunity?

    neilperkin
    22 May 2013 | 8:59 am
    I had a fascinating breakfast meeting yesterday with Ed Bussey who is the CEO/Founder of Quill. Ed is a longtime digital and mobile exec and entrepreneur. Quill, his latest venture, is a rapidly growing content marketing company that specialises in content strategy, production and increasingly distribution. There were several things that struck me as interesting about the way they work. They have built a global network of specialist writers, editors and producers (numbering in the tens of thousands) that is supported by a proprietary technology platform which provides the community and…

  • Infinite and Parallax Scrolling

    neilperkin
    19 May 2013 | 1:21 am
    Thanks to Rubbishcorp for pointing at this wonderful Oakley site for their new Airbrake MX Google. It's a great piece of merchandising. HTML5 and CSS3 are enabling all kinds of design-rich in-browser experiences using infinite and parallax scrolling (where an illusion of depth is created by background images moving slower than foreground images). One of my absolute favourites is the fabulous Life of Pi site which is quite incredible.  Here's a few others I really liked. Von Dutch used parallax scrolling to tell the story of its original founder in a rather charming way. This site makes a…

  • When Every Page Is Your Homepage

    neilperkin
    14 May 2013 | 4:10 am
    "Instead of adding new flooring and fixtures, they've taken the house down to the foundation" Reuters are redesigning their site from the ground up and the approach that they're taking with it is fascinating. Most websites (news services included) put a lot of focus on the homepage to draw people into the site in the same way that contents pages of magazines are there to aggregate, highlight, and help people navigate. It's a model that is shackled to a print-based world. Yet whilst a proportion of readers may still enter the site via the home page, an increasing number come in from search…

  • Post Of The Month - April 2013 - The Winner

    neilperkin
    12 May 2013 | 10:49 am
    Delighted to announce that the winner (by a clear margin) in this month's vote is Antony Mayfield's post on his excellent Firestarters talk titled 'Can Agencies Innovate?'. So well done Antony. You are duly entered into the hall of fame. Thanks everyone as always for taking part.
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    The Melamed Riley Blog

  • Re-branding JCPenney: Changing the conversation

    Dave
    23 May 2013 | 5:00 am
    In the world of marketing, branding and advertising, JCPenney’s major re-branding efforts have dominated the conversation over the past few months as we watched their sales plummet. JCPenney’s marketing team has been a punching bag in the media, teaching all of us what not to do. It seems now that the “experts” knew what was to come in advance of the changes, in spite of the excitement witnessed by the announcement that Ron Johnson was taking over the retailer. There is not much left to be said about the mistakes that were made. The real challenge for the community that has a passion…

  • 10 ways you can become indispensable at work

    Rachel
    21 May 2013 | 5:00 am
    We had our second webinar in the Melamed Riley Grad School online lecture series last week featuring art director Joseph Hughes. That’s just his official title, however. You could easily call him designer, writer, enthusiast, citizen, student, and more. Joseph’s talk was about just that — how to go beyond your job description, impress your boss, and become an invaluable asset at work. Here is a peek at just five of the 10 simple but critical tips Joseph shared: You can always learn about the latest tech, it is important to focus on the piece of tech you’ll have your entire career:…

  • The Melamed Riley Twitter Top Ten List!

    Rachel
    20 May 2013 | 6:48 am
    Yay or Nay: Little Debbie’s new #logo. ow.ly/l3fJG (RV) — Melamed Riley(@MelamedRiley) May 15, 2013 This exists: the fast food purse. ow.ly/l18hp #(RV) — Melamed Riley(@MelamedRiley) May 14, 2013 You have probably heard of the “Cash Cab,” but have you heard of the @candycabnyc providing happiness to all. ow.ly/l89lt (RV) — Melamed Riley(@MelamedRiley) May 17, 2013 Spoiler Alert, there’s an #app for that: ow.ly/kYaqW (RV) — Melamed Riley(@MelamedRiley) May 13, 2013 If you wait until your #job title matches exactly what you want out of your career,…

  • Bike Cleveland to host “Ride Your Bike to Work Day”

    Nicole
    16 May 2013 | 7:00 am
    Tomorrow is “Bike To Work Day” brought to you by Bike Cleveland. Leave the bumper-to-bumper traffic behind and feel the freedom beneath your feet. As an added incentive to push the pedal to the… ahem, mettle, the RTA is offering free rides for anyone with a bike tomorrow. And Bike Cleveland is offering a number of activities around town throughout the day. To get your “motor” running, two Energizing stations will be set up. 1. Crank-Set Rides will be serving Phoenix Coffee on the East End of the Lorain/Carnegie Bridge. 2. Heights Bicycling Coalition will also be serving…

  • A few bizzaro vintage comic book ads from days gone by.

    Brian
    14 May 2013 | 5:00 am
    If you read comic books as a kid, you might remember salivating over some of these bizarre advertisements offering anything from fake mustaches to x-ray glasses. While some of these vintage ads had some pretty cool artwork, most were as terribly designed as the cheap products they offered. Here’s a look back at some of the more enticing ones. A bowlful of happiness! You’ll shoot your eye out! Look right through the flesh and see the bones underneath! For $2.50 you can have your very own rock from outer space. Fool your friends with fake sideburns and mustaches—simulated natural…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Arrogance & Influence of Alexey Brodovitch

    Ken Hammond
    24 May 2013 | 9:31 am
    Photographer Irving Penn had heard that his friend, mentor and father figure, Alexey Brodovitch, was on his deathbed. Years of drinking and chain smoking had caught up with the Russian aristocrat, and everyone believed he was down to his last days. However, when Penn arrived at the hospital for one last visit, he was met with another surprise. “Thanks for sending me a copy of your book, but, frankly, I must tell you its terrible,” said Brodovitch from his hospital bed. Penn was startled. Would these really be the last words he would ever hear from Brodovitch? Would this be how he would…

  • Good vs. Great Marketers

    Kimm Lincoln
    22 May 2013 | 6:40 am
    There is no bigger difference than the difference between being good and being great. It’s easy to go from being mediocre to being good, but going from good to great? That’s a huge jump. It’s easy enough to be good at your job. A strong work ethic and dedication will get you pretty far in life; but to be great is something special. I’ve been fortunate to meet many people who are great at their jobs. Luckier still, I get the chance to work with people every single day who are truly great digital marketers. I’ve often tried to put my finger on just what it is that makes these people…

  • Signing Tebow: Brilliant Marketing Move or Bad Football Decision?

    Evan Porter
    20 May 2013 | 11:20 am
    Everyone wants to know what’s next for the ever-divisive Tim Tebow, who is now a free-agent after a disappointing and drama-filled season with the New York Jets. It seems like just yesterday that Tebow was launching an overtime touchdown pass to Demaryius Thomas to beat the Steelers in the 2011 Wild Card playoff game. Now the poor guy can’t buy a roster spot. Some say he’ll be scooped up by an NFL team before training camp. Others expect him to take a job in the CFL or Arena League or leave football behind all together and pursue a career with the church. As of this writing, Tebow…

  • Facebook Graph Search Deconstructed

    Ken Hammond
    14 May 2013 | 11:48 am
    1 billion people. 240 billion photos. 1 trillion connections. Facebook helps us stay connected to the people, places and things we love. However, the social network is pushing us to open up our world and do more. It wants us to not only connect to our friends, but to use our personal stories and experiences to help us answer life’s most pressing questions, like: Where can I find a vegan restaurant in Mobile, Alabama? Facebook’s new Graph Search will help us do just that by using our friends’ likes and interests to personalize search results. Unless you’ve been hiding under a rock,…

  • A Comma Misconception

    John Copponex
    9 May 2013 | 8:35 am
    Deep in the bowels of The University of Oxford among miles of shelving in the Bodleian Library, sits a dusty old tome recounting the secret history of the Oxford comma. To no one’s surprise who opens it, it’s a tale of quibbling editors and journalism students with unmerited senses of superiority. It begins in a 1915 Oxford dorm with the first recorded argument over the Oxford comma—an event that every such argument in the subsequent century has followed precisely. The confrontation started when roommates Aldous Huxley and J. R. R. Tolkien were writing home to their parents that they…
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • FTC’s Disclosure Guidelines for Online Marketing: How to get it right (Part 1)

    Kevin Thompson
    21 May 2013 | 7:50 pm
    This article was written in collaboration with our stellar summer associate, Jake Perry. The world we live in today is changing at a rapid pace. Technological developments have revolutionized the way we communicate and live. We can now complete our Christmas shopping lists from the comfort of our recliners. But while these technological advancements bring great convenience, they also create serious problems for marketers. Bottom line: technology is growing faster than the law can keep up. It was easy to regulate marketers back in 2000 when the original guidelines were written. Few people had…

  • BREAKING NEWS: FTC’s Case Against Fortune Hi Tech Removed to Kentucky

    Thompson Burton
    2 May 2013 | 12:55 pm
    In February of 2013, the FTC filed a lawsuit against Fortune Hi Tech Marketing. The lawsuit was filed in Federal Court in Chicago. The FTC is alleging that FHTM operates as a pyramid scheme. As mentioned in my last article, the FTC passed on the scalpel and picked up the sledgehammer. Basically, they departed from their traditional, math-based pyramid scheme arguments and went for a more generic approach. This new strategy is even worse than the other one. If it sticks, it represents a significant threat to the industry. Based on the FTC’s argument, rewards triggered via distributor…

  • Are Non-Compete Agreements Binding on Distributors?

    Cole Dowsley
    25 Apr 2013 | 7:45 am
    Guest post by +Cole Dowsley, Thompson Burton litigator. This is controversial subject in the network marketing profession. When independent distributors join a network marketing program, should they be “stuck” by way of a noncompete? Short Answer: legally, noncompetes are enforceable (in most cases, not all). When two adults sign a contract, it’s hard to get provisions thrown out. But, in my opinion,….the market might soon demand that companies remove these restrictions. Cue, Cedrick Harris. Harris, one of ViSalus’s top leaders, publicly (and respectfully)…

  • The FTC Is Now Regulating Boxing

    Kevin Thompson
    1 Apr 2013 | 7:45 am
    See below for the FTC’s latest effort to protect people across the country. Begin Press Release The FTC has been commissioned to address the growing belief that shorter men can actually compete at a high level in professional boxing. In fact, after conducting surveys over a period of four years, speaking with numerous experts (none of whom have actually boxed), the FTC has ultimately concluded that the empowering message of the Rocky franchise to be misleading for prospective boxers throughout the country. This report is intended to provide guidance for coaches and trainers going…

  • The First One is On Us, Second One is On You: Be warned of Leveraged Profit Sharing Programs

    Kevin Thompson
    21 Mar 2013 | 3:38 pm
    When Zeek Rewards got shut down, the consumers really lacked an understanding of the problems. As I wrote about in the past, this ignorance in the market was largely our fault. Our “self-regulated” industry failed them. The first one is on us. But with this new breed of Leveraged Profit Sharing Programs (“LPSP”), it’s now on you. Remember Zeek? It’s been close to eight months since they were shut down. If you will recall, Zeek Rewards was nailed by the SEC mainly for operating as a pyramid scheme and for selling unregistered securities i.e. encouraging…
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    PROFESSORADMAN.COM

  • How To Weather A Brainstorming Session.

    Clifton Simmons
    7 May 2013 | 11:47 am
    Creatives either like to hash out ideas alone or have a meeting of the minds - brainstorming. Sometimes brainstorm sessions can be so intense, they'll go on for hours, even days. (You'll look at your co-workers differently when they are glassy-eyed and haven't showered.) Here's some tips to weather your next brainstorm and make it more productive.Walk in with ideas. Take some time to gather your thoughts. Get the ball rolling quickly with some thought starters. There's nothing more counter productive than staring at each other until an idea pops into your head.Go first. Yes, this is an ego…

  • What "Old" Ad People Can Learn From Roger Ebert.

    Clifton Simmons
    8 Apr 2013 | 7:34 am
    Today, Chicago pays its respects to America's favorite film critic, Roger Ebert, the Chicago Sun-Times reporter who passed away last week. Friday, I tweeted an article, " Ebert showed willingness to adapt to new media." Basically, it stated Ebert never allowed himself to become "that old newspaper guy," someone set in his ways and is slow to change. Decades ago, he made the jump to television when that was rare for newspaper reporters and he was an early adopter of the Internet and social media.The mentallity "adapt or die" (or adopt, in this case) is why he flourished. You won't…

  • Out Of The Agency. Going In-House.

    Clifton Simmons
    13 Mar 2013 | 7:23 am
    Yes, my posts have been spotty lately. (It's good to be missed.) I was a bit busy with my new career. If you're a regular reader, take comfort in the fact that I practice what I preach. EVERYTHING I've told you about how to land a job in this industry are the same steps, I used to find my new career path.In the end, I was picking from more than one job offer.I'm now Sr. Copywriter and Communications Specialist for US Foods, one of the major suppliers to restaurants across the nation.What? Not an ad agency? One observation I've made is that it's a confusing time for agencies. Some…

  • Idea Shot Down By Stock Photography.

    Clifton Simmons
    14 Feb 2013 | 7:57 am
    Getty Images. iStockphoto. Corbis Images. There are hundreds of stock photography houses creatives go to for ideas, inspiration and to create. And everyone has their favorite image spot for shots. So when we all go to the same place, things like this can happen:So I'm flipping through the pages of Chicago Magazine and find this finance ad. Just weeks earlier, my team and I were about to purchase the same shot for a healthcare ad. Yes, the team behind this ad beat us to the punch, but they didn't purchase exclusive usage of the photo, allowing others to buy the photo, too.We rely on stock…

  • Lovin' The Super Bowl Pre- Pregame Hype?

    Clifton Simmons
    31 Jan 2013 | 6:00 am
    I must admit that I'm not a huge fan of teasers and sneak previews of Super Bowl ads. It's not that some aren't entertaining. When it comes to teasers, there's a risk of creating an expectation the spots won't live up to. (We all know Super Bowl ads go through harsher criticisms than other commercials.) And seeing ads days before the game is like opening presents days before Christmas. I prefer enjoying all the festivities at the appropriate time. That's just me. So don't watch these if you feel the same. (This is an advertising blog - I had to post some.) So with all the hype built around…
 
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    Applied Arts Wire

  • Rotoscoped and animated Beat Up Kidz video

    Peter Giffen
    24 May 2013 | 7:55 am
    “Beat Up Kidz” is the new Music Video for Toronto-based band The oOohh Baby Gimme Mores, directed by Ryan Enn Hughes. The video was shot using a variety of DSLR cameras. Footage was rotoscoped and animated in postproduction frame by frame. Director + Camera + Animation: Ryan Enn Hughes Editor + Additional Camera: Micha Pichlkastner Stylist: Judith Clancy Additional Animators: Genia Shapira, Warren Wilson, Anthony Saleh According to Hughes: “Toronto punk quartet The oOohh Baby Gimme Mores are a guaranteed booty shaking, fist pumping, machine built to make you sweat on the dance…

  • Give where we live

    Peter Giffen
    23 May 2013 | 9:11 am
    A new TELUS initiative gives Canadians the chance to have a positive effect on their communities. By visiting www.givewherewelive.ca TELUS customers and supporters can upload photos showing how they give where they live. Ten contributors will be awarded $10,000 each to give to their favourite Canadian charity. The site was created and developed by Vancouver digital agency, Domain7  in partnership with the TELUS Community Investment team and TAXI. To capture the TELUS story in a way Canadians can relate to Domain7  designed a campaign that gets customers involved. It’s the first time TELUS…

  • Forget about diplomacy. Drink Coke

    Peter Giffen
    21 May 2013 | 10:52 am
    According to the YouTube description: “In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative ‘Small World Machines’ provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols – together.” The video…

  • Le Mystère video created for Hugo & the Prismatics

    Peter Giffen
    17 May 2013 | 7:49 am
    Freelance director, motion graphic artist and designer Raoul Paulet wrote, directed and animated this video for Hugo & the Prismatics. Represented by Montreal-based Colagene Illustration Clinic, Paulet has worked in Italy, France, U.K. and Canada for many international studios and clients. He describes his video: “Through a journey of self-discovery a woman explores the meaning of life. Choices, fears, intentions, mistakes. Her feelings are brought to life and populate her imagination. To distinguish what is real from what is not, she has to observe and listen carefully. This is…

  • Okanagan Spring Brewery reminds you to stay young and pure

    Peter Giffen
    16 May 2013 | 6:48 am
    Okanagan Spring Brewery has launched a new campaign to remind beer drinkers to keep the light of youthful exuberance burning bright. Created by Toronto-based creative agency Open, the campaign demonstrates how Okanagan Spring embodies the personality of its namesake. Okanagan Spring has been brewing under the 1516 Purity Law since the company’s inception in 1985. The world’s oldest food law, 1516 states that beer must only be brewed using four natural ingredients: barleys, hops, yeast and water. “Okanagan Spring wanted to carve out and claim an emotional space,” says Christian…
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    Campaign Planning

  • Being Cautious Of The Spoon-Fed Web

    John Drake
    22 May 2013 | 6:24 am
    I was quite moved by this. It's a video cut to "This Is Water... Living A Compassionate Life" by David Foster Wallace. I might have to do what Faris did which is buy some copies for people. Which is where...

  • Audiences Have Time For Great Stories

    John Drake
    19 May 2013 | 10:30 am
    The audience doesn't have 30 seconds to be interrupted, but they always have time for a great story.

  • The Only Time I'll Ever Post Something About Cats

    John Drake
    18 May 2013 | 11:53 am
    Great example of what native advertising is from Target.

  • The Style Of The Advertising

    John Drake
    14 May 2013 | 6:16 am
    The Style of the Advertising is as much a part of the brand as the pack is.

  • Purpose And Symbol

    John Drake
    8 May 2013 | 5:07 am
    Nice. Possible because of two things. First: totality, uniqueness and relevancy. Stephen King had it right years ago when he wrote What Is A Brand? Second: No company name. A company name appearing around the logo would change this a...
 
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    About.com Advertising

  • What Do Columbo and Gordon Ramsay Have in Common?

    23 May 2013 | 5:54 am
    Other than a love of great food? Well, they are the focus of two articles based on entertainment, and its relationship to advertising. From great advice based on the disheveled detective, to a case study in horrendousness from Kitchen Nightmares, there's a lot to learn. Also featured, teaser trailers, comedians, and great documentaries. It's an entertainment special, and you can read it all here.

  • Amy's Baking Company Has Something You Don't

    22 May 2013 | 3:28 pm
    What, exactly? A bad attitude? A bizarre owner? A horrible reputation? Well, it has all those fine qualities and more, but it also has something killer. It has buzz. The web is all about Amy's Baking Company right now. If they were a big name brand like Toyota or Apple, that would be bad. Really bad. But they're not. They're unknown. Or at least, they were. Now, they're a household name. And that is something they can build on. They have the makings of a success. Read more about this phenomenon right here.

  • Abercrombie & Fitch - Assholes & Fascists

    14 May 2013 | 12:03 pm
    Mike Jeffries, CEO of Abercrombie & Fitch, made some comments in 2006 that certainly made his fashion brand sound nothing short of uber-elitist. Now, those comments are coming back to haunt him and his brand. And it looks like they will do some permanent damage....Read Full Post

  • Too Many Balls in the Air?

    13 May 2013 | 5:00 am
    Juggling. We all do it on a daily basis.  But if the creative director is not up to scratch, you will see some people juggling 15 balls, while others are throwing one against the wall in a scene from Cool Hand Luke. How does this happen? Check it out, right here.

  • And Now...The 1960s

    7 May 2013 | 9:55 am
    We've recently looked at the 1940s and 1950s, very briefly, to see what advertising was doing at that time, and how it reflected culture and news events. Now, it's the turn of the 1960s. And thankfully, the advent of DDB made the sixties a much better decade for truly memorable advertising. Read more here.
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    HRB

  • A Sandpiper to Bring You Joy

    Shelby Kraus
    22 May 2013 | 2:31 pm
    What can a communications professional learn from a graduation ceremony? I was in a unique position this weekend as I attended my oldest son’s high school graduation. Not that I am the first mom to have this experience or the last, but as a person who works in communications I was pleasantly surprised at how well the student speeches were at the ceremony. The four seniors each had their own personal touch on the message they wanted to share, but you could tell they had prepared. This got me thinking about my participation in high school speech. Speech class was one of the best activities I…

  • Facebook Advertising: In Stream Video Ads Soon to Hit News Feeds

    Brando Hills
    9 May 2013 | 9:37 am
    Facebook advertisers’ eyebrows are raising after hearing about an advertising addition coming in July to Facebook.  Attempting to expand its advertising revenue, the social media giant, Facebook, announced it will support in-stream video ads. Similar to sponsored stories, these video ads will appear on users’ news feeds. Facebook selected five brands to be their guinea pigs: Ford, Unilever, American Express, Coca-Cola and Diageo. Since the ads only run for 15 seconds, advertisers must decide whether they want to develop new content or edit longer ads into the ad spot. Still, the new…

  • Would You Eat Stale Bread? No, But You Might Tweet About It

    Brando Hills
    2 May 2013 | 9:46 am
    If you bought a loaf of bread and found it to be stale would you eat it? Probably not, but you might jump on Twitter to tell the Twitterverse about what happened, which then starts a conversation about the bread AND the brand. This is not a hypothetical situation. Companies see this all the time. No matter what you are selling, no product can be perfect nor can every customer experience always be ideal. (Okay, so Apple may be an exception). But what can help save the day is good customer service. In my work experience handling social media, I’ve listened to big company CEOs and small…

  • The First-Ever URL is Back

    Kurt Zenisek
    2 May 2013 | 8:04 am
    This Screenshot is only a Simulation. The first website URL is back at its original location for all to see: http://info.cern.ch/hypertext/WWW/TheProject.html. This site, describing the “World Wide Web,” was restored using a 1992 backup of the website so it isn’t the earliest state of it, but it seems to be the earliest that has been recovered. It really is amazing to look back & see how the Web has evolved over the years. If you need me, I’ll be exploring the Wayback Machine. Via Restoring the First Website (CERN) No related posts.

  • Being a Professional (or, “Tell us we suck.”)

    Steve Erickson
    26 Apr 2013 | 10:02 am
    A couple of years ago I wrote a blog I called Reincarnation as a Career Strategy. For those of you who don’t recall every word of it, it was essentially about how to be a good client and build a mutually productive and enjoyable relationship with your agency. I stand by my thoughts from then, but I’d like to add one more comment, about something that appears to be more prevalent in this business. We all know that “cattle calls,” getting multiple agencies to respond to a request for a proposal, are not going away. When an agency feels it has the opportunity to show…
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    Elemental blog for social media, online PR and comms insight

  • Yahoo! retires Flickr Pro: Updates advertising and subscription models

    Ane-Mari Peter
    21 May 2013 | 12:15 pm
    Photo-sharing service Flickr has released a new design and will be retiring its Pro service and is offering a free terabyte of space for users. The company is owned by Yahoo!, which recently acquired microblogging and social networking service Tumblr. Flickr will now be offering free services and introduce an approach to offer new advertising and subscription models.&nbsp;Logo of photo-sharing ...

  • Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition

    Tim Gibbon
    20 May 2013 | 9:03 am
    Long-standing internet company Yahoo! has put to rest the rumour of the acquisition of microblogging and social networking platform Tumblr.&nbsp;Image of Tumblr and Yahoo! logos togetherIn its press release Yahoo! &lsquo;promises not to screw it up&rsquo; referring to the buying Tumblr. Yahoo! CEO Marissa Mayer, who joined the company in 2012, has been reported to have made waves to get the com...

  • We're supporting On The Edge London 2013

    Tim Gibbon
    28 Apr 2013 | 11:42 pm
    We&rsquo;re attending the second annual the digital marketing conference On The Edge London 2013 in the heart of the UK&rsquo;s capital tomorrow. 300x300 On The Edge Digital logoOrganised by recruitment company Only Marketing Jobs and powered by UK-focused online marketing forum UK Marketing Network , the conference welcomes professionals not limited to marketers from various industries.&nbsp; ...

  • Introducing the Marketers Events Calendar infographic

    Tim Gibbon
    18 Apr 2013 | 5:43 pm
    Thumbnail image of Marketers Events Calendar infographicThere have been a number of events relevant to marketers so far this year, but with Spring here, it really seems we're about to hit &lsquo;event season.&rsquo;&nbsp;The Marketers Events Calendar will help planning for the year ahead, but also help professionals&nbsp; get an idea of what will take place next year, allowing better planning o...

  • just.me launches on iOS taking on other social messaging apps

    Tim Gibbon
    17 Apr 2013 | 12:37 pm
    The just.me logoJust.me the social media messaging app that stores conversations in one place and has launched in iOS and is now out of private beta.&nbsp; Choosing DEMO mobile 2013 to be released, the new app is available on iPhone and iPod Touch with bold gaming changing talk from one of its investors. "just.me disrupts the messaging apps market by being the first robust, global social messag...
 
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    AD a glance. Art | Design | Advertising and more

  • French giants of electronic music do it again. Daft Punk: genius musicians or clever marketeers?

    Paul Kramer
    23 May 2013 | 5:39 am
    You can be a fan of Daft Punk or not, or maybe no longer because of the surprising colour of sound of their new album Random Access Memories One thing is for sure: the album is allready extremely succesful when looking at the iTunes charts of May 2013. Is it because of the happy 80's sound or because of the geniusly directed marketing campaign? Or maybe both? I am a lover. Not a hater. And you? Watch the teasers here: Giorgio Moroder Todd EdwardsNile RodgersPharrell Williams, Panda BearChilly GonzalesDJ FalconPaul Williams

  • How to become an excellent presenter

    Paul Kramer
    16 May 2013 | 8:25 am
    I proudly present you my modest debut as an author of a real book. I am sorry English readers, for now it's only available in Dutch. I promise I will make and publish an English translation in the future. The book is called 'Effectiever presenteren in 20 stappen' and helps you becoming a better presenter with 20 effective and cristal clear steps. It's not a big book that enforces you to read for many hours; it can be read in a short amount of time. So if you want to become a better presenter and not spend too many hours in learning how to, order my book here! Have fun! Watch also the…

  • Top 10 remarks clients of advertising agencies made

    Paul Kramer
    25 Mar 2013 | 3:53 am
    Irish advertising creatives Mark and Paddy collected most funny remarks from clients and collegues. Just for the fun of it. Until they saw that their wall was full. They decided to do something with the collection and organised an exposition - which they named Sharp Suits - of 74 designs of most funny remarks. Enjoy these very recognizable and funny remarks from the marketing and advertising world.  

  • Top 10 Super Bowl commercials 2013

    Paul Kramer
    4 Feb 2013 | 2:36 am
    Each year big advertisers use the Super Bowl to generate big attention for their brands. Big actors, big budgets, big (American) sentiments. All big. More than 70 commercials were broadcasted during the game between Baltimore Ravens and San Francisco 49-ers. Watch this selection top-10. 1. Mercedes Benz   2. Volkswagen     3. Taco Bell     4. Kia     5. Audi     6. Budweiser     7. Coca Cola     8. Axe     9. Samsung     10. Jeep        

  • French versus Spanish passion in advertising. How SEAT beats Renault.

    Paul Kramer
    10 Jan 2013 | 1:53 am
    When I saw the Renault Clio television ad 'Unforgettable', created by Publicis Paris, my copycat sense was alerted immediately. Besides if this car is sexy enough to make the ad believable, it is really a bad copy of the incredible ad created by German / Spanish advertising agency Atletico International (Barcelona) in 2005 for the new SEAT Leon, 'Legend'. Copycat versus Original, unsexy car versus sexy car, unbelievable versus believable and last but not least lousy execution versus incredible execution. I worked for Atletico sister agency Grey in these days and -…
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    Serchen Blog

  • Cloud Computing: Why You Should Use It?

    Katie Johns
    24 May 2013 | 9:39 am
    No Clouds On The Cloud Horizon It’s about six years since I first heard someone say ‘it’s all in the cloud’, and had to rush away to find out what...The post Cloud Computing: Why You Should Use It? appeared first on Serchen Blog.

  • How Social Media Has Been Transformed by SaaS Apps

    Katie Johns
    23 May 2013 | 9:19 am
    SaaS Applications and Their Influence on Social Media Marketing Somebody once said that you cannot effectively manage what cannot be measured. Social media marketing is a great example of a...The post How Social Media Has Been Transformed by SaaS Apps appeared first on Serchen Blog.

  • The Cloud’s Dirty Little Secret

    Katie Johns
    15 May 2013 | 9:10 am
    The Cloud’s Dirty Little Secret: it’s actually really expensive. Cloud Computing is the darling of the modern web. Put simply, it’s a framework for distributing the computing power required to...The post The Cloud’s Dirty Little Secret appeared first on Serchen Blog.

  • Bad Weather Affects The Cloud, Right?

    Katie Johns
    10 May 2013 | 9:05 am
    5 Things You May Not Know About Cloud Computing  Cloud Computing: it’s one of the current buzzwords that anyone in the corporate world is getting used to hearing. If you...The post Bad Weather Affects The Cloud, Right? appeared first on Serchen Blog.

  • Top 5 Cloud Computing Predictions for 2013

    Katie Johns
    9 May 2013 | 9:25 am
    It’s no longer the golden child of the internet revolution, but cloud computing is still the web’s hottest commodity. A glut of ‘always-connected’ hardware has brought the technology – once...The post Top 5 Cloud Computing Predictions for 2013 appeared first on Serchen Blog.
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    Co.Create

  • There Are As Many Reasons As The Population of New York To Use The Dictionary of Numbers

    Joe Berkowitz
    24 May 2013 | 8:26 am
    The Google Chrome extension Dictionary of Numbers allows users to translate large numbers into human terms. It should make your writing at least three Bob Rosses more understandable. Author and cognitive scientist Douglas Hofstadter famously talked about the idea of "number numbness"--the inability to get our heads around gigantic figures and be able to estimate quantities within an order of magnitude or two. Dictionary of Numbers is a Chrome extension that mitigates this condition by allowing users to insert equivalences in real-world terms. It would be one thing to just mention that a…

  • JELL-O Turns An Internet Profanity Into Twitter Fun

    Jennifer Miller
    24 May 2013 | 8:00 am
    Rather than curse life’s darkness, JELL-O lights a candle of fun. If you’re seriously in need of a pick-me-up, JELL-O has come to the rescue. The next time something doesn’t go your way, don’t think, #FML, that profane exclamation or meme that roughly translates to: Gee, what an unfortunate place I’ve come to at this particular point in my life. Instead, think "Fun My Life." Via a new campaign from CP+B, the dessert brand is asking the confounded to tweet @Jello about exactly what kind of fun you need. You could be one of the lucky number selected to receive a prize pack, customized…

  • Where Gay Marriage is Banned, Couples Say Their Vows on Google Hangout

    Jennifer Miller
    24 May 2013 | 8:00 am
    Hanging out in the name of equality. In this amazing video, a gay French couple who have been together for 40 years, decide to take a stand against prejudice in their country: They get married on Google Hangout. Same-sex marriage only became legal in France a few days ago (though the issue is still generating heat). But before that, gay couples would have to find a mayor in Belgium to perform the ceremony online--which many people did. The campaign was created by Ogilvy France for the nonprofit, Tous Unis Pour L’Egalité. The creators are hoping Google Hangout can help gay couples in other…

  • Swedish House Mafia Bids Adieu with Music Video for Volvo

    Jennifer Miller
    24 May 2013 | 7:00 am
    The dance music trio hits the road with Volvo. EDM trio Swedish House Mafia disbanded earlier this year, and they’re bidding a final farewell in this music video for Volvo. The video features their song Leave the World Behind You, featuring French singer Lune, and follows the three band members, DJs Axwell, Steve Angello, and Sebastian Ingrosso, as they each go their separate ways in a Volvo XC 60. The brand content campaign from Swedish agency Forsman & Bodenfors and director Adam Berg is the swan song for the band, which announced it would split after a final appearance in Miami in…

  • Romancing the Rhinestones: Lessons in Trust From The Costume Designer Who Transformed Michael Douglas Into Liberace

    Ari Karpel
    24 May 2013 | 7:00 am
    The Oscar-winning actor’s longtime costume designer Ellen Mirojnick (they first met on Fatal Attraction) explains how a foundation of trust allowed them to push boundaries on HBO’s Behind the Candelabra. Plus: The struggle that bonded them for decades. Even when it was announced a few years ago that Michael Douglas was to play Liberace in a movie for HBO (and Matt Damon would be his much-younger lover, Scott Thorson), it was hard to imagine that it would actually happen. After all, since at least Fatal Attraction and Wall Street, Douglas has built a career playing strong, masculine men…
 
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    Advertising

  • Flickr Has A Secret 'We're Hiring' Ad Only Engineers Can See

    Laura Stampler
    24 May 2013 | 2:30 pm
    Flickr is hiring a select batch of software and mobile engineers. To make sure that only the right kind of candidates apply, the company hid its "We're hiring" ad in the source code of the newly redesigned website's front page. Well done, Flickr.SEE ALSO: A Suicide Prevention PSA Makes A Brilliant Use Of Ad Pre-Roll > Please follow Advertising on Twitter and Facebook.Join the conversation about this story »

  • The Social Media Advertising Ecosystem Explained

    Josh Luger
    24 May 2013 | 2:23 pm
    The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption. How can you solve this problem? Social media offers a solution. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.  In a new report from BI Intelligence, we analyze the state of…

  • A Suicide Prevention PSA Makes A Brilliant Use Of Ad Pre-Roll

    Steve Hall
    24 May 2013 | 12:38 pm
    Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line. Those who don't listen to the woman in the ad and hit "skip ad" are shown a scene that results in suicide. Those who don't click "skip ad" and listen to the woman's story get thanked by the woman and are shown the recruitment message. t's an interesting approach both for the use of the "skip ad" feature and for its commentary on today's world where everyone is in a…

  • INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem

    Josh Luger
    24 May 2013 | 12:30 pm
    Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.  On the desktop it's a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc.  In a recent…

  • ENDING SOON: Enter To Win A Kindle Fire From Business Insider

    Business Insider
    24 May 2013 | 12:06 pm
    We're giving you a chance to win a Kindle Fire HD.  Become a newsletter subscriber now to enter.  If you're the lucky winner you will have a host of features at your fingertips.   Entry deadline is May 31. As a newsletter subscriber, you'll get daily updates and alerts on topics that matter most to you. You must subscribe to at least one newsletter to be eligible, so if you haven't already, be sure to choose one or more before submitting your entry. CLICK HERE TO ENTER > On or after May 31, 2013, we'll announce the lucky winner. You must be a legal resident of…
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    The Video Marketer

  • Alcohol Companies Stand To Win Big With Video

    Fergus
    24 May 2013 | 3:10 am
    Whilst many industries are already well represented with marketing content on Youtube, one niche stands out as still relatively empty. Beer and spirits companies have been slow to jump on the bandwagon of Internet video. Only four clips make up the viral hits in this category and they have been competing for views for months now. The area is ripe for another breakout hit from the right producer. Budweiser dominated the first quarter this year, with its Brotherhood video bringing in well over two million views. However, the next nearest hit came in at under one million for NEFT. Heineken and…

  • Youtube Wants to Help Video Creators Succeed

    Fergus
    23 May 2013 | 2:17 am
    Are you new to the world of video creation? Even if you have a few releases under your belt, you can always benefit from a little extra education. There is no need for expensive educational courses to learn the basics of high quality video. Youtube already provides a wide range of tips and tutorials on their helpful blogs. However, they are expanding this programme even further with the recent announcement of the Youtube Creator Academy. This free course could help you find even greater success with your marketing efforts. How to Utilise the Academy The course provided (this June 3rd to the…

  • The Issues with Using Copyrighted Music in Videos

    abilewis
    22 May 2013 | 4:42 am
    No one wants to create a clip for Youtube without an appropriate soundtrack. Even silly cat videos need their own themes. However, you can’t just use the latest hit from a top artist to draw in the viewers. Each piece of music is a copyrighted piece. Proper licensing is required if you don’t want Youtube’s content management team to simply take down the clip or mute it permanently. These licences can be quite pricey, but you have other options when choosing music for a video. Create Your Own Music You don’t have to be skilled with a guitar or know how to sing the blues…

  • Google to Release Further SEO Updates

    Lucie
    20 May 2013 | 1:52 am
    As the world’s largest and most popular search engine, Google is constantly updating their algorithms and other tools for determining which content deserves a high ranking position in the results. Whilst most video creators have been keeping tabs on the twice a year updates to Youtube’s system, you should be following Google search updates as well. These changes will affect how viewers can find your content, so read up before the company puts them into action later this summer. Penguin 2.0 Many of the changes included in this second update to the SEO are designed to stop the…

  • New Video Codec Coming From Google

    abilewis
    17 May 2013 | 2:05 am
    On the heels of their announcement about search updates, Google has also revealed that they are working on a new video codec to change the experience of content producers. The codec is known as VP9 and may just come out as an open source and royalty free project if the company has their way. The new release is designed to improve performance over the H 264 codec that is the current standard for video viewing online. Google announced the project, among other new releases from the company, at their annual I/O conference. The team claims that VP9 will cut the bandwidth required for high quality…
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    Sheehy+Associates Blog

  • Boost Non-Traditional Media Impact Through Traditional Local Media

    22 May 2013 | 11:42 am
    By Leslie Kill Since media usage is more fragmented than ever before, it’s imperative for traditional and non-traditional tactics to work together to maximize reach. Recently I attended a TVB media seminar in which the primary presenter said, “anyone can swing a media bat and hit one or two intended targets.” This is true, which [...]The post Boost Non-Traditional Media Impact Through Traditional Local Media appeared first on More Than Luck.

  • 8 Insights to Help You Market Your New Store to Millennials

    21 May 2013 | 4:15 pm
    By Scott Kuhn Take the time to understand the wants, needs and mindset of the next generation of savvy shoppers. I hate to jump on the bandwagon of writing about the Millennial generation.  But, after seeing countless stories and essays in print, online and on television in recent weeks – I finally decided it was [...]The post 8 Insights to Help You Market Your New Store to Millennials appeared first on More Than Luck.

  • 7 Tips to Maximize Your New Store’s Printing Budget

    20 May 2013 | 7:54 am
    By Dave Carter When printing some necessary basic items for your new store, a little production knowledge can save you some significant money in the long run. Some basic printing needs are always necessary when you start any new venture.  I’m sure you’ve identified a business suite (letterhead, business cards and #10 envelopes) as standard [...]The post 7 Tips to Maximize Your New Store’s Printing Budget appeared first on More Than Luck.

  • A Grand Opening Tactic for the Cost Conscious New Store

    17 May 2013 | 4:45 pm
    By Scott Kuhn How to increase traffic to your new store without breaking the bank. First of all, you’re starting from scratch as a brand – no one knows who you are.  Second, you’re advertising budget is always going to be less than you need.  Third, you have no database of potential customers to contact.  [...]The post A Grand Opening Tactic for the Cost Conscious New Store appeared first on More Than Luck.

  • How to Reach Millennials with Your Local Media Campaign

    16 May 2013 | 3:00 pm
    By Linda Thomas Millennials are a unique generation that consume local media very differently from other generations. The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers.  An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that has grown up [...]The post How to Reach Millennials with Your Local Media Campaign appeared first on More Than Luck.
 
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    S&D

  • Kmart & Draftfcb Chicago – “Ship my Pants” “Big Gas Savings”

    S&D Administrator
    24 May 2013 | 1:28 pm
    These commercials are brilliant!  “Ship my pants” and “Big gas savings” (Yes-say them out loud) are hilarious and spot on with viral trending.  Draftfcb Chicago nailed it with these 2 gems.  Though many news sources covered these stories including Good… read more The post Kmart & Draftfcb Chicago – “Ship my Pants” “Big Gas Savings” appeared first on S&D.

  • Disneyland: The Happiest Place on Earth

    Sarah Fellner
    23 May 2013 | 1:15 pm
    I came across an old Disneyland ad this morning on Pinterest.  My first thoughts were, “awesome” and “oh my gosh” they were allowed to use that graphic?  A drill with a hold in what I assume to be Dad’s head… read more The post Disneyland: The Happiest Place on Earth appeared first on S&D.

  • QR Codes – ugly ducklings or swans?

    S&D Administrator
    20 May 2013 | 3:18 pm
    QR codes (Quick Response Codes) are those kinda ugly, black and white bitmapped-looking, square things you see everywhere. With any number of free apps, your smartphone will scan a QR code, which then takes you to a URL. The URL… read more The post QR Codes – ugly ducklings or swans? appeared first on S&D.

  • New Ideas. New Technologies. Same message: Talk to your client.

    S&D Administrator
    13 May 2013 | 2:45 pm
    A thousand people participated in CGX’s conference emergeTM  in Las Vegas at the beginning of the month. There were big players with big brains and big jobs. They were experts in their fields. I took away a lot of very… read more The post New Ideas. New Technologies. Same message: Talk to your client. appeared first on S&D.

  • What happens in Vegas stays in Vegas? Not for the S&D gals!

    S&D Administrator
    9 May 2013 | 10:35 am
    What happens in Vegas stays in Vegas? Not in this case. Last week, at the generous invitation of our friends at Frederic Printing, Joni and I had the privilege of attending emerge™. Put on by Consolidated Graphics, “emerge™ is an… read more The post What happens in Vegas stays in Vegas? Not for the S&D gals! appeared first on S&D.
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    JCDecaux OneWorld

  • Customers’ movements mirrored through Kinect interaction in Out-of-Home

    Alexia
    7 May 2013 | 6:46 am
    Kinect-based applications that allow full interaction with the customer are getting common these days. The idea of these applications is to mirror customers’ movements via real mannequins or digitally based people. Japanese clothing company United Arrows installed a half mannequin, half robot interactive display called the “MarionetteBots“ in one of their store windows in Tokyo. These devices were able to mimic passers-by’s movements thanks to Kinect sensors. The technology was supplemented by a more classical mechanical system made of strings and motors, giving the mannequins the…

  • JCDecaux | London 50 Designs | 5 Continents

    Nathalie
    26 Apr 2013 | 4:13 am
    JCDecaux UK will be celebrating the World Communication Design Day, by dedicating its most iconic London display, the Cromwell Road Digital Gateway, to demonstrate its commitment to working with new and innovative design talents and encourage creativity. Over the course of the weekend 27-28th April and on Monday 29th April, JCDecaux will be showcasing 50 posters by 50 new designers from the 5 continents. Thanks to its exceptional location, this showcase will reach a global audience travelling between central London and Heathrow Airport. As a celebration of design and outdoor, each piece…

  • Celebrating 300 MILLION self-service bicycle rentals worldwide!

    Nathalie
    19 Apr 2013 | 7:06 am
    Eco-friendly mobility is an on-going global challenge. As everyone tries to decrease their energy consumption, one very conventional transport system has been making its come-back in urban areas around the world: the bicycle. JCDecaux, pioneer of the self-service bicycle hire, has recently celebrated its 300 millionth rental. This unique service has gone a long way since it was first launched in Vienna, in 2003. Over the last 10 years, 66 cities from 10 different European and Asia-Pacific countries have chosen JCDecaux to develop their own self-service bicycle systems. Today, JCDecaux counts…

  • Easter Eggventures Round the World

    Mabel
    18 Apr 2013 | 3:18 am
    JCDecaux celebrated Easter 2013 with a series of exciting Eggventures round the world. We spotted the familiar Easter bunny becoming a culprit rather than a bringer of chocolate eggs…. Read on to discover Eggventures ranging from the mysterious to the simply sense-sational!   Mysterious Eggventure…. In Berlin, a heinous crime was solved by a little girl grabbing a bunny by its ears and exclaiming “He’s it! He has hidden everything!” (in the shopping mall). Gesund Brunnen Centre ran its campaign over 1 week, reminding passer-bys to retrieve their Easter…

  • Airports: where Power of Influence takes off

    Mabel
    11 Apr 2013 | 4:01 am
    Influence is a key factor in successful advertising – both influence of the message as well as influence of the individuals who were exposed to it. The latest research by JCDecaux UK Airport discovered that targeting influential people makes advertising go the extra mile as these individuals disseminate brand messages beyond the original ad environment more rapidly than others. The study first identifies influential people within the population and then examines how these influentials diffuse the ad message. Influential people or Engaged Britons make up 10% of the population, and they…
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    Harmelin Media Blog

  • Pinterest = Most Addicting Site EVER

    Blog@harmelin.com
    21 May 2013 | 2:46 pm
      It was a boring Saturday morning when I received an e-mail from one of my coworkers. We have this thing where whenever we find something hilarious online, we e-mail it to the other for some laughs. The link was for a website I’d never heard of before, http://www.pinterest.com/. Little did I know, this would be the start of my pinning addiction. Wikipedia says that Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can “re-pin” pictures they like to…

  • “There’s always money in the banana stand!”

    Blog@harmelin.com
    16 May 2013 | 10:30 am
    …Or at least that’s what Netflix is hoping. These famous words, uttered by Arrested Development’s George Bluth, are a suggestion to his son to seek money in their unique family business rather than through a more conventional route, their real estate company. While Netflix has traditionally offered previously released movies and TV series, the popular streaming service is slowly shifting its focus to its own version of the banana stand: original content programming.

  • Sports Lockouts = Ratings Knockouts

    Blog@harmelin.com
    13 May 2013 | 11:53 am
    Leagues hate them. Most players despise them. Fans threaten team-divorce over them. But the only ones you’ll find quietly celebrating a league lockout are the networks. Now I’m not psychic, but I’m guessing that at least a dozen questions are running through your mind right now. Why would a network want a lockout? Don’t networks want to air games for ratings ad revenue? What will the network show in place of the games? What am I going to watch instead of a game? The list is endless really, but in the end it’s a win-win-win-win situation.

  • If Everyone Told You To Jump Off a Bridge…

    Blog@harmelin.com
    9 May 2013 | 10:37 am
    My sister is still in high school, and she claims she is deprived of everything. A tactic my sister often uses with my mother when she wants something is stating how “everyone” else is doing it -everyone is going to the mall after school, everyone owns an iPhone, everyone is allowed to stay out past 10PM, and so on. To teens, keeping up with their friends and looking trendy are of the utmost importance. Their decisions are based on what’s viewed as popular rather than what works best for them as individuals. Working in media, I have found that some companies get fixated on…

  • Boston Tragedies and Social Media

    Blog@harmelin.com
    7 May 2013 | 12:01 pm
    On Monday, April 15th, just a little before 3 p.m., an explosion shattered the cheers near the finish line at the world’s most famous marathon in Boston. More than 17,000 runners had already crossed the finish line, but still thousands more were on their way. Seconds later, a second explosion went off a few blocks down the street.
 
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    AdEspresso Insight

  • Step-by-Step Guide for A/B Testing Your Facebook Page Posts

    Kristina
    23 May 2013 | 1:30 am
    Facebook has been used as a marketing channel for a while now. Through it’s advertising dashboard marketers have been able to a/b test different messages and images to try and increase conversion rates with Facebook’s large and highly engaged user … Continue reading →This post was published on AdEspresso Insight, Read the original version of "Step-by-Step Guide for A/B Testing Your Facebook Page Posts"

  • 5 Tips for Rocking Facebook Ads on Mobile Devices!

    Kristina
    21 May 2013 | 1:30 am
    You may have noticed Facebook is now allowing brands to purchase ad space in its News Feed on both desktop and mobile devices. Facebook calls these ads Suggested Posts. Previously Facebook ads were limited to the right hand rail which meant … Continue reading →This post was published on AdEspresso Insight, Read the original version of "5 Tips for Rocking Facebook Ads on Mobile Devices!"

  • How and When to Use Facebook Promoted Posts

    Kristina
    16 May 2013 | 7:29 am
    Did you know when you post a message to your Facebook Page not everyone who “likes” the page will see it? It’s true. Because so many personal and business messages are posted to Facebook every minute, Facebook came up with … Continue reading →This post was published on AdEspresso Insight, Read the original version of "How and When to Use Facebook Promoted Posts"

  • How to Run Suggested Posts Like the Pros

    Kristina
    14 May 2013 | 8:16 am
    One popular type of Facebook Ad is the Suggested Post. It’s a great way to get in the newsfeed of your target audience before they even “like” your page. Image credit: Mashable When putting together a Suggested Post you want … Continue reading →This post was published on AdEspresso Insight, Read the original version of "How to Run Suggested Posts Like the Pros"

  • A Quick Guide to Each of Facebook’s Partner Categories

    Kristina
    9 May 2013 | 5:07 am
    (Image courtesy of Mashable) Facebook recently introduced Partner Categories which offer marketers many new options for targeting ads based on a user’s purchasing and browsing histories. The three new Facebook partners are: Acxiom, Datalogix and Epsilon. You may know them … Continue reading →This post was published on AdEspresso Insight, Read the original version of "A Quick Guide to Each of Facebook’s Partner Categories"
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    speaking in clicks

  • Walking Away from the Grid and the Rail

    Mark Laporta
    24 May 2013 | 12:24 pm
    In 2013, when the Internet is still routinely force-fit to specs made for print, out-of-home, retail or broadcast, it’s easy to fall asleep every night believing a Web site is simply an electronic newspaper. Excuse me, but what a waste. As CPUs muscle up, pixel densities climb, sound systems deliver stadium acoustics and the promise of artificial intelligence looms on the horizon, digital space is going through a reality change. As these ramped-up technologies converge on our touchscreens, we now have the opportunity to walk away from mechanical grid-plus-right-rail formats—and evolve an…

  • Messaging Coherence & the Marketing Ecosystem

    Mark Laporta
    13 May 2013 | 8:36 pm
    In a perfect world, brands would launch with a fully worked out messaging platform, a strategy for communicating with the target audience on many different levels. While the perfect world stubbornly refuses to materialize, imagining its properties is sometimes a fruitful way to make real world solutions less blunt-nosed, less bottom-lined and, frankly, less bird-brained. To be clear, by “messaging platform” I mean the total composite takeaway you want your audience to absorb and—just as important—believe. In its purest form, some part of that takeaway would permeate every…

  • The Path to an “Audible” URL

    Mark Laporta
    20 Apr 2013 | 7:13 pm
    “When a tree falls in a lonely forest, and no animal is near by to hear it, does it make a sound?” As any graduate of Wikipedia University knows, some form of this question has been kicking around in Western Philosophy’s attic for at least 300 years. While I don’t subscribe to this line of logic-spinning—the attempt to make the unknowable knowable by couching it in paradoxes—I have to admit the question has an undeniable relevance to digital messaging strategy and Web design. You need only install Google Analytics to realize the awful truth. Proof of your…

  • Self-Adulatory Copy: Time for a Change

    Mark Laporta
    8 Apr 2013 | 4:07 pm
    One of the curious phenomena of modern life—in an era when traditions tumble, barriers burst and innovation insinuates into every sector of thought, feeling and action—is the persistent delusion that self-adulatory marketing copy has the power to motivate consumers. You can see such copy at work in many places, but nowhere more egregiously than on Web sites hawking luxury goods to people of “discriminating taste.” Leaving aside the question of whether anyone with discriminating taste could be bamboozled by marketing copy, let’s have a look at the lengths to which this…

  • Word. Image. Message.

    Mark Laporta
    21 Mar 2013 | 8:26 pm
    Discussions about message architecture, content development and branded narrative have a funny way of focusing on words. That’s not surprising, since many messages we receive are word-only affairs. But consider the expression:  Get the message? Clearly, our collective consciousness is fully aware that messages are transmitted many different ways, including a range of visual and sound cues, not to mention the implications of a string of text. From an audible sigh to a flick of an eyebrow, to a hand gesture or a subtle shift in posture, we experience the multidimensional aspects of human…
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    Anthony Vittorio Baisi

  • They’ll Listen if You Speak their Language: Native Advertising Infographic

    Anthony Baisi
    13 May 2013 | 11:50 am
    With the internet growing old, the soft glow and one page scrolls of infinite blogs seem to grow more mundane each day, causing our expectations for better design, advertising, and interaction to rise. With content marketing making a big impact in the online advertising industry late last year and early 2013, we’ve seen a multitude of sponsored and promoted stories fill our social networks. These stories are relevant to the stuff we like and the people in our networks, but the promoted article is still displayed whether we expressed interest or not. Native advertising is the process of…

  • Demographics of Social Networks: Who’s Who?

    Anthony Baisi
    10 May 2013 | 1:22 pm
    Yeah, so we know social media is important and that fact that it’s getting older gives us no excuse for understanding and integrating it into our business structures. We’ve come a far way in this information age and we’ll only be moving forward with apps being developed constantly as well as technology breakthroughs -such as Google’s Glass. Social media websites are just like cities, towns or Countries  if you’re Facebook. Most of these websites attract a certain type of person with common interests, opinions or activities. These demographics are important to…

  • What is SEO or Google’s Panda and Penguin? How do they Affect my Page Rank?

    Anthony Baisi
    10 May 2013 | 10:35 am
    Search engine optimization is when you optimize your on-site content as well as your content off-site for Search Engine’s crawlers. Search engines release crawlers that literally crawl the web and look for new data or updates to existing data. The crawlers take this information and report it back to the search engine who then determines how credible a website is based on the quality of on-site and off-site content. However, there are said to over 200 factors affecting your page rank but a large portion of your placement can be controlled through smart content and proper tagging. There are…

  • Twitter Targets Advertisers

    Anthony Baisi
    30 Apr 2013 | 10:16 am
    In 2010, Twitter announced that it would begin showing advertisements. Up until now, it has allowed people to promote their Tweets or to promote their accounts for the purpose of gaining followers and exposure. In March of 2012, Twitter launched limited availability of a self-serve tool for purchasing ads and in February, 2013 they launched an Ads API for programmatic buying of huge campaigns. Unfortunately, for three years businesses could only access these tools through invitation only. However, it wasn’t until last week that Twitter announced their ads could target keywords of Tweets, or…

  • How to Monetize your Social Media

    Anthony Baisi
    12 Apr 2013 | 3:53 pm
    With social media getting older by the minute, people are getting wiser and finding their way around the clutter. Sure, there’s plenty of nonsense and useless memes but there’s still relevant and creative merit out there waiting at every corner. If you’re a small business owner, finding the right platforms that run parallel with your business goals is a tedious but rewarding task as they will soon be the catalyst in your online strategy. I’ve found that for every business structure there is around 4 or 5 social networks that are relevant and hold potential for business development.
 
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