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  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    Adweek : Advertising & Branding
    Christopher Heine
    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    Adweek : Advertising & Branding
    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    Adweek : Advertising & Branding
    Carrie Cummings
    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    Adweek : Advertising & Branding
    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • Lights. Camera. Tablet! > Intel is back with 4th social film

    Adverblog
    Bridget
    27 Jan 2015 | 6:14 pm
    Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell. In 2013 it was interesting to see that Beauty Inside won an Emmy in addition to several Cannes Lions Grand Prix.  The connection with Hollywood is strong again this year under the direction of two-time Oscar-winner Robert Stromberg (“Maleficent”) and starring Colin Hanks (TV’s “Fargo”), J.K. Simmons…
 
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    Christopher Heine
    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    Carrie Cummings
    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    Katie Richards
    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    Kristina Monllos
    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    Christopher Heine
    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
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    Advertising & Marketing News

  • Content Marketing Company Truebridge Announces its 2015 Cybersecurity Content Update

    Carly Zed Zander
    27 Jan 2015 | 5:53 pm
    NEWS: Truebridge, Inc., a content marketing company serving the financial industry, recently announced the newest update to its Content Marketing System. Threats to cyber security have become increasingly prevalent over the last few years. The post Content Marketing Company Truebridge Announces its 2015 Cybersecurity Content Update appeared on Advertising & Marketing News.
  • Product Launch: TekStream Solutions Enterprise Contract Lifecycle Management for Oracle WebCenter

    Carly Zed Zander
    27 Jan 2015 | 5:48 pm
    NEWS: TekStream Solutions, an Oracle Gold Partner, recently announced launch of the first Contract Lifecycle Management (CLM) solution for Oracle WebCenter. The engineered solution was introduced to the public through a national webinar and is currently being implemented at several organizations. The post Product Launch: TekStream Solutions Enterprise Contract Lifecycle Management for Oracle WebCenter appeared on Advertising & Marketing News.
  • 2014 Women of Distinction: Global DMS VP Jody Collup wins Award

    Carly Zed Zander
    27 Jan 2015 | 5:40 pm
    NEWS: Global DMS LLC, a leading provider of Web-based compliant valuation management software and SaaS, recently announced that the Philadelphia Business Journal (PBJ) presented its vice president of marketing, Jody Collup, with the highly regarded Women of Distinction award. The post 2014 Women of Distinction: Global DMS VP Jody Collup wins Award appeared on Advertising & Marketing News.
  • NonProfit PR Grants Recipients for Worthy Causes 2014-15 announced by Neotrope

    Carly Zed Zander
    11 Jan 2015 | 11:50 am
    Neotrope recently announced the recipients for 2014 of its annual J.L. Simmons Non-Profit PR Grant award, first launched in 2000. With this commitment, Neotrope(R) will provide public relations (PR) and cause-related marketing support to the selected worthy causes over the next year (during 2015) to raise awareness around each organization's programs and accomplishments The post NonProfit PR Grants Recipients for Worthy Causes 2014-15 announced by Neotrope appeared on Advertising & Marketing News.
  • At CES 2015 Las Vegas, SecuGen Corp. Showcased its New U20 and SDA04PX Fingerprint Sensors

    Carly Zed Zander
    11 Jan 2015 | 11:42 am
    CES 2015: SecuGen Corporation this past wee announced its two newest low cost, high quality OEM fingerprint sensors, the ultra-compact U20 and the serial interface SDA04PX, at the 2015 Consumer Electronics Show in Las Vegas. The U20 USB fingerprint sensor is both FAP 20 Mobile ID and PIV certified by the FBI and has been added to the FIPS 201/PIV Approved Products List (APL) by the General Services Administration (GSA). The post At CES 2015 Las Vegas, SecuGen Corp. Showcased its New U20 and SDA04PX Fingerprint Sensors appeared on Advertising & Marketing News.
 
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
 
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    Adweek : Television

  • Flowchart: The Best Way To Watch Super Bowl XLIX

    27 Jan 2015 | 3:30 pm
    You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 30-second spots, we've created this handy flow chart to help you navigate a plethora of options. Don't worry: For those of you who hate football and commercials, we've got you covered, too.
  • Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For)

    27 Jan 2015 | 3:00 pm
    Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's the first information you consume in the morning? I check CNN and the L.A. Times news apps. But before that, the first information I get is some inspirational spiritual quotes and meditations—I practice the Baha'i faith—from this meditation teacher I love named Jeff Kober. Tell us about your social media habits. What are your go-to…
  • The War for Winter Time Slots Is Creating Some Truly Odd TV Matchups

    26 Jan 2015 | 5:48 pm
    Broadcast networks are pitting their bench players against each other after a particularly poor showing in the fall. Some matchups are anyone's guess, and some are just plain weird. Interestingly, there's more new content than usual on the air this winter, quite a bit of it from ABC. With the distraction of the Super Bowl soon to be over, these shows have to perform well, and quickly: May, and cancellation, isn't far away.
  • Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

    26 Jan 2015 | 2:16 pm
    Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many drivers who have raced over the decades. Richard "The King" Petty provides voiceover in new spots. | Photo: Tom Pennington/Nascar via Getty Images Nascar and title sponsor Comcast will tap into their regal racing legacy to position the renamed Nascar Xfinity Series as the proving ground where future legends are born. Four out of five Nascar fans are also NFL fans. Comcast…
  • ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other

    25 Jan 2015 | 7:00 pm
    In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular feature of its glossy magazine to entice readers and ad dollars. ESPN The Magazine's third "Music Issue" dropped last Friday, once again ranking among the year's top editions. "There are great stories to be told in how jocks and musicians are driving the conversation around social change," says Chad Millman, editor in chief of the magazine and ESPN.com. Artists and athletes…
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    Adweek : Technology

  • Flowchart: The Best Way To Watch Super Bowl XLIX

    27 Jan 2015 | 3:30 pm
    You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 30-second spots, we've created this handy flow chart to help you navigate a plethora of options. Don't worry: For those of you who hate football and commercials, we've got you covered, too.
  • Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

    27 Jan 2015 | 3:02 pm
    During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world. Mayer was injecting a little optimism into the conversation surrounding whether the Internet player will find its way back to growth, and she laid out an intriguing ads plan along the way.  But first and foremost, Yahoo disclosed a deal to return $40 billion to investors in a tax-free transaction to divest of its stake in Chinese e-commerce giant Alibaba. To do that, Yahoo…
  • Beats by Dre Teams Up With Fendi for a Super Luxe Collaboration

    27 Jan 2015 | 3:00 pm
    Welcome to Swipe, Adweek's very first lifestyle section where we'll be spotlighting some of the most covetable products around, from high-tech gadgets to fashion accessories to stuff that's just plain cool. This week, we're kicking off with a pair of (very) high-end headphones, a notebook inspired by the best animated film of 2014 (sorry, Oscars, you got it wrong), an insomnia-curing lamp and more.
  • Twitter Debuts Native Video With Neil Patrick Harris

    27 Jan 2015 | 11:48 am
    Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip (available below), Harris became the first to publicly employ the feature while revealing that songwriting husband-wife duo Robert and Kristen Lopez, last year's Oscar winners for Frozen, are part of the show's creative team.  More importantly, allowing mobile consumers to record and share videos is a potentially huge step for Twitter, which hopes to spur user growth as it's fallen…
  • From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter

    27 Jan 2015 | 10:59 am
    For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement. Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches. For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if…
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    Adweek : Advertising & Branding

  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:40 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
 
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way back home after falling out of a truck, only to find that its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
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    Adweek : Advertising & Branding

  • Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

    27 Jan 2015 | 3:39 pm
    Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, an ointment approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails.  The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-based animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial…
  • Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

    27 Jan 2015 | 3:39 pm
    In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a behind-the-scenes tour by Jaime Weston, the NFL's vp of marketing, who pointed out details that make the headquarters such a unique space. Each of the four floors was designed to tell a story that corresponds with commissioner Roger Goodell's guiding principles. Explained Weston: "There is no one specific important room—the whole office space was designed to have our employees keep the 32…
  • 24 Hours in Advertising: Wednesday, Jan. 28, 2015

    27 Jan 2015 | 3:33 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Mercedes-Benz channels the tortoise and the hare Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek) Kim Kardashian mocks herself for T-Mobile In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek) A chilling domestic violence spot will run on game day The National Football League will…
  • GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

    27 Jan 2015 | 3:12 pm
    On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game. The 30-second ad featured a yellow lab puppy finding its way home after falling out of a truck, only to find its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love." But many in the animal rescue community swiftly…
  • This Agency Lifted Revenue 60% by Killing It on Instagram

    27 Jan 2015 | 3:00 pm
    Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder What Social marketing agency Where New York and Boulder, Colo. Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project…
 
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    PRLeap - Advertising News Releases

  • Website Offers Free Homes for Sale Listings in The Villages

    28 Jan 2015 | 12:00 am
    Villages4sale.com, the latest website from USA4SALE, offers free classifieds for homes for sale by owner in The Villages and Lady Lake, Florida. The website also lists furniture, rentals, and more.
  • For Boat Buyers, DFW Winter Boat Expo Is the Time and Place to Buy

    28 Jan 2015 | 12:00 am
    Break in Sales Tax with Trade-In, Low Interest Rates and Flexible Financing Offer Positive Financial Opportunity The boat expo will run Jan. 30 – Feb. 8, 2015, at Dallas Market Hall.
  • NEO announced as one of the top 50 LMSs for 2015

    28 Jan 2015 | 12:00 am
    NEO, the simple, powerful LMS for schools and universities, was announced as one of the Top 50 LMSs for 2015 in the report "Top 50 LMS Rankings Report" written by Craig Weiss, the author of the Elearning 24/7 blog and well known e-learning industry analyst.
  • Boys & Girls Clubs of Marion County to Host Annual Gala

    28 Jan 2015 | 12:00 am
    Mark your calendars for Roc with the Docs and join us at the Ocala Hilton on February 6th, 2014 at 6:00 p.m. for an evening of fine dining, dancing and an auction that benefits the Boys & Girls Clubs of Marion County. The gala event features the band, Second Opinion, which is composed of area physicians and healthcare professionals.
  • Historic Rescue Truck From 9/11 Set To Visit Riverside County

    27 Jan 2015 | 12:00 am
    The Historic FDNY Rescue 5 From 9/11 will arrive in Riverside County this week as part of the Remembrance Rescue Project's West Coast Tour. The Rescue truck serves as an educational tool, historical artifact and memorial and will be traveling to Riverside County area as a regional stop for the Project's Coast To Coast Remembrance Tour.
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    AdWeek: AdFreak

  • Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer

    27 Jan 2015 | 2:20 pm
    Speedo delivers a bit of a surprise package in its latest advertising. Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Schmidt hits the pool at 5 a.m. most days, has competed for 40 years, and is a bit reminisenct of Walt Stack, the 80-year-old jogger who starred in Nike's very first "Just do it" ad. A whole bunch of web videos in the two- to three-minute range present personal stories. In addition to Schmidt, the…
  • Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That

    27 Jan 2015 | 1:36 pm
    When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world? Stella Artois has teamed up with Matt Damon's Water.org to tell the stories of women around the world who collect water. They spend a collective 200,000 hours a day on their journeys, walking for miles, missing school, facing fights at the pump, and going without when it breaks. The stories focus not only on life without water, but on the benefits of life with it.
  • Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad

    27 Jan 2015 | 11:59 am
    New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around. The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic's new TV crime drama Fortitude, which is set in a…
  • From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter

    27 Jan 2015 | 10:52 am
    For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement. Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches. For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if…
  • Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

    27 Jan 2015 | 10:37 am
    Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back "Yeah" or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk. Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part…
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    Ask A Copywriter

  • Are you ready for some football game commercials?

    22 Jan 2015 | 12:00 pm
    If can't get enough teasers and analysis of the super bowl commercials, check out superbowlcommercial2015.com.(Full disclosure, I learned of this site when they reached out about placing a small ad on my site.)Ask A Copywriter - because advertising is just advice you didn't expect
  • When promoted tweets go wrong

    23 Jan 2014 | 8:27 am
    Promoted tweets are the window to the soul of your brand. And how people respond reveals more than what you post. @McDonalds ran this one this morning. From an analytics perspective, the retweets and favorites probably outweigh the negative comments. But nothing here gives me a good feeling about grabbing breakfast at McDonald’s. The bad instagram-esque photo isn't doing them any favors and the copy is even flatter.If you're going to use social as a broadcast medium, why not make the extra effort to create a message that actually inspires or entertains?Ask A Copywriter - because advertising…
  • Skechers makes me fearful for my future

    15 Oct 2013 | 11:43 am
    As the father of two girls, this terrifies me. Ask A Copywriter - because advertising is just advice you didn't expect
  • Social is a broadcast medium

    1 Oct 2013 | 8:38 am
    Don't worry social media ninjas and gurus, it's still a game-changer for joining the conversation. If you do it with a touch of craft, meaningful engagement and valuable content are still social's greatest strengths. But IPO & buyout fever has induced a more traditional approach of buying eyeballs instead of earning them. Of course, it's all a waste if you don't follow this rule: Make something worth sharing and people will.Pretty well executed example from Honda using a promoted celebrity tweet to drive views of a TV commercial:Loved playing Dwight for 200 episodes but my new favorite role?
  • Don't poison the well

    25 Sep 2013 | 7:30 am
    More goodness from John and Tug at American Copywriter.Ask A Copywriter - because advertising is just advice you didn't expect
 
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    copyranter

  • "EAT LESS FOR PUTIN" Propaganda Posters.

    23 Jan 2015 | 6:55 am
    The AP reported this morning that Russian Deputy Prime Minister Igor Shuvalov, speaking at Davos, said that the Russian people will "eat less" for their dear leader as the country struggles through a recession and Western sanctions.Simultaneously, Russia's Ministry of Propaganda, thought to be long defunct, released three posters which they say will be plastered on billboards across the country starting next week.NOTE: The typeface chosen by the Ministry is "Hunger Games".
  • 12 Advertising Headlines That Mean Absolutely Fucking Nothing.

    14 Jan 2015 | 11:26 am
    (via some mall in Atlanta)Shakespeare once described advertising (or maybe it was Life) as "full of sound and fury, signifying nothing." Today, of course, most advertising means little or nothing. But some of it means more nothing than the rest. Here is some of that—a collection I've been compiling for awhile.(snapped on the Upper West Side)Well, that's...right? Better than "like smegma".(I do like the product shot art direction of Stoli's new campaign, very Commie.) (on an A train)Forget the "CARPE P.M." groaner pun, focus on the sign-off line. "Most Refreshing"? That doesn't mean…
  • What the HELL is going on in this new Shell ad?

    9 Jan 2015 | 9:58 am
    (click image to enlarge)The ad, created by JWT London, was released late last month. It features the Forth Bridge, the iconic cantilever railroad bridge in Scotland. It also features a menacing attack-balloon full of CO2.The url in the ad leads to this page about the Peterhead CCS Project, whose goal is to capture "up to 10 million tonnes of carbon dioxide emissions...from the Peterhead Power Station." The emissions would be "transported by pipeline offshore for long-term storage deep under the North Sea." This is a drop in the global cooling bucket.  It's always fun when Big Oil trots…
  • Which of these Apple Christmas Ad Post Headlines is the Most Hyperbolic?

    20 Dec 2014 | 4:43 pm
    As Charlie Brooker (creator of "Black Mirror" and former ace ad critic) recently wrote, "exaggeration is the official language of the internet." Released last week, Apple's "The Song" (by TBWA) sent bloggers desperately searching deep into their souls (or asses) to pull out the most disingenuously exaggerated, clickbaitiest heds. The only review I've read that came close to getting it right was Hannah Jane Parkinson's for The Guardian. She's correct: that's a very personal recording of the grandmother's, and the selfish granddaughter makes a gift that's all about HER.Anyway, below are the…
  • IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

    19 Dec 2014 | 8:01 am
    (portion of a 2008 ad for ad school The Creative Circus)This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it wasn’t just shit-ineffective, it was shit-garbage: unentertaining, uninteresting, unfunny, unstimulating, un-authentic (bear with me), unfocused, un-selling. Uncreative.Of course, Facebook and Twitter have had a lot to do with fostering this new-age GIF/meme creative witlessness. But they are only platforms. People make ads. And more and more, the…
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    Search Engine Journal

  • Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers by @mattsouthern

    Matt Southern
    27 Jan 2015 | 2:45 pm
    Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that will expire after 24 hours. In addition to having outside companies distribute content via Discover, Snapchat is said to be working on distributing its own original content as well Make no mistake about it though, while Discover is positioned as being all about delivering creative content to users, its also a vehicle for advertising.
  • Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern

    Matt Southern
    27 Jan 2015 | 1:51 pm
    It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about to get a lot easier the company explains in an announcement today. With a capability called ‘conversion lift measurement’, Facebook says it can help advertisers more accurately measure how much new business is being driven by ads. Here’s how Facebook measures conversion lift: When a Facebook campaign begins, two groups are created. One is a random…
  • Running Out of Topics to Blog About? Follow These 5 Simple Steps by @neilpatel

    Neil Patel
    27 Jan 2015 | 7:35 am
    No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when this happens? Throw in the towel and quit? Of course, not! Just follow the steps below, and you’ll start generating tons of new ideas and concepts for your blog. Step #1: Walk Away From the Computer Sure, you can generate ideas by surfing the web, but some of your best ideas won’t come from the web. For example, the top […]The post Running Out of Topics to Blog About? Follow These 5 Simple…
  • 5 Actionable Steps to Get Your Site in Shape for 2015 [SPONSORED] by @lauracruzspeaks

    Laura Cruz
    27 Jan 2015 | 7:02 am
    The new year inspires many people to take action and get in shape, including upgrading their online presence and website. SEO PowerSuite put together an overview of what we can expect this year and how to prepare for SEO success in 2015. When facing Google, even the best strategies face constant change. Yet, when striving for long-term ranking, there are a few rules that never get old: search results continue to be part of a complicated and strategic marketing plan involving social media, long content creation, and paid search outlets. An interesting prediction made by the team is the…
  • The 6 Key Steps to Improve Your Website’s Loading Speed by @LarryAlton3

    Larry Alton
    27 Jan 2015 | 5:32 am
    Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today. Now, many years after the company began to perfect its search algorithms, website loading speed has become one of the biggest determinants of your site’s value and ranking position, making it one of several necessities for optimization and an absolute must for website owners who want to rank…
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    Ads of the World™

  • Mini: Door

    ivan
    27 Jan 2015 | 4:40 pm
    Advertising Agency: Ogilvy, Melbourne, Australia Executive Creative Director: Brendon Guthrie Creative Director: Cameron Mitchell Copywriter: AnnaTara Clark-Sneddon Art Director: Scott Zuliani Producer: Brendan Hanrahan Account Director: Candice Koffke Group Account Director: Patrice Bougouin Retoucher: Steve Simmonds Account: Michael Beard
  • Lindstrands: The prospect

    ivan
    27 Jan 2015 | 4:31 pm
    Production Company: Ragnar Jansson Productions Director: Ragnar Jansson DoP: Erik Eriksson Post production: Post Control Helsinki
  • Carl's Jr.: Party

    ivan
    27 Jan 2015 | 4:13 pm
    Advertising Agency: 72andSunny, USA Chief Creative Officer/Partner: Glenn Cole Chief Strategic Officer/Partner: Matt Jarvis Group Creative Directors: Justin Hooper, Mick DiMaria Lead Designer: Anthony Alvarez Copywriter: Teddy Miller Director of Film Production: Sam Baerwald Film Executive Producer: Molly McFarland Senior Film Producer: Brooke Horne Film Production Coordinator: Taylor Stockwell Group Strategy Director: Matt Johnson Strategist: Josh Hughes Director of Business Affairs: Michelle McKinney Senior Business Affairs Manager: Audra Brown Business Affairs Manager: Maggie Pijanowski…
  • Lexus GS: Break the circle

    ivan
    27 Jan 2015 | 3:58 pm
    Advertising Agency: Team One, USA Group Creative Director: Craig Crawford Assoc. Creative Director: Jim Darling Chief Creative Officer: Chris Graves Director of Product Information: Robert Jordan Account Director: Amy Oars Copywriter: Patrick O’Rourke Sr. Business Affairs Manager: David Peake Account Executive: Lindsay Rich Group Account Director: Jim Ryan Business Affairs Manager: Jessica Solorzano Account Supervisor: Jay Thongnop Producer: Jenny Valladares Project Manager: Jim Vastano Executive Producer: Sam Walsh Production Company: The Sweet Shop Director: Iain Mackenzie DP: Iain…
  • Canal+: Unicorns

    ivan
    27 Jan 2015 | 3:40 pm
    Advertising Agency: BETC, Paris, France Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux Executive Creative Director: Stéphane Xiberras Creative Director: Olivier Apers Art Director: Aurélie Scalabre Copywriter: Patrice Dumas Traffic: Coralie Chasset Planners: Maria Galleriu, Sarah Lemarie TV Producer: Isabelle Ménard Production House: Soixante Quinze Producer: Yuki Suga Sound Production: Kouz Post Production: Mikros Director: Matthijs Van Heijningen Director of Photography: Joost Van Gelder Editor: Jono Griffiths
 
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    adverlicious

  • Vacheron Constantin “Patrimony” 300×600

    James A. Gardner
    22 Jan 2015 | 8:27 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, jewelry, luxury, Vacheron Constantin, watch Hey! We've got ads that are similar to this one: Bulgari Octo “Eternal Values” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Burberry “The Britain” 300×600 Tudor Heritage Black Bay “Watch Your Style” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Emirates SkyCargo “No Compromise” 300×250

    James A. Gardner
    22 Jan 2015 | 8:23 pm
    Tags: 300x250, Airlines, Emirates, Travel and leisure Hey! We've got ads that are similar to this one: Emirates “Need A Power Nap?” 300×250 Emirates “Speak Bostonian” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Hello Dubai” 300×250
  • Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600

    James A. Gardner
    17 Jan 2015 | 2:19 pm
    Tags: 300x600, Automotive, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) 2011 Touareg “Not An SUV” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Tiguan “Meet Tiguan” 728×90
  • Nest Dropcam “Solves Mysteries” 300×600

    James A. Gardner
    17 Jan 2015 | 2:16 pm
    Tags: 300x600, Dropcam, Nest, Nest Dropcam, Technology
  • Goldman Sachs “Progress Is” 300×600

    James A. Gardner
    17 Jan 2015 | 2:13 pm
    Tags: 300x600, All others, corporate branding, Financial services, investment banking, Public relations Hey! We've got ads that are similar to this one: Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×250 Goldman Sachs “What’s the Impact” 300×250 BMW Group “Meet The Visionary” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
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    Advertising to Baby Boomers

  • I was right about Facebook. I was wrong about Facebook.

    14 Jan 2015 | 2:56 pm
    Sometimes you’re wrong for the right reasons.  Sometimes you’re right for the wrong reasons.  Sometimes you’re a bit of both. Years ago I trashed Facebook and social networking sites: Baby Boomers Bolting From Facebook… Baby Boomers are decamping that most famous of digital digs … I was wrong: Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Usersby Sarah Perez… the social network remains the most popular, but its membership levels here have seen little change from where they were in 2013. One exception to this is with the “older” adults…
  • 2014

    23 Dec 2014 | 5:06 pm
    Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media marketing?The news around social media is not good.  Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI… The Great UnwatchedBy David SegalBy many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad…
  • Inventing The Tablet

    6 Dec 2014 | 1:46 pm
    My previous scribbling about Tablets: 11 September 2014A Simpler Tablet?…  Tablets are getting cheaper.  One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K.  He’s developing an easier-to-use Tablet launcher. However, I’m convinced that someone or some team of innovators should finally tackle the Tablet. Steve Jobs and  Steve Wozniak invented the people’s personal computer (there…
  • A Simpler Tablet?

    5 Dec 2014 | 11:06 pm
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • The No New News News

    18 Nov 2014 | 3:44 pm
    It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril… The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population. Pull quote from my book ©2005: “It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology…
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    adland.tv - all the adnews not fit to print

  • Sport England - This Girl Can (2015) 1:30 (UK)

    David Felton
    27 Jan 2015 | 3:46 pm
    Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something America. Say something). Country:  United Kingdom Commercials:  PSA & Public Interest Read more about Sport England - This Girl Can (2015) 1:30 (UK) Add new comment
  • Kia Sorento "The Perfect Getaway" (2015) 1:10 (USA)

    kidsleepy
    27 Jan 2015 | 2:32 pm
    Pierce Brosnan stars in this Super Bowl car porn spot for the Kia Sorento. In it, the typical smarmy agent tries to sell him on a "big part," but everything Pierce suggests will be in the film turns out to be wrong. No missiles. No exploding houses. No high-speed chases. Country:  United States Commercials:  Automotive SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Kia Sorento "The Perfect Getaway" (2015) 1:10 (USA) Add new comment
  • Carnivore Club "F'upinsurance" (2015) 1:00 (Canada) NSFW

    kidsleepy
    27 Jan 2015 | 2:17 pm
    You've been warned. This ad for meat by mail club Carnivore Club drops some serious F-Bombs. You can see the humor ramping up a mile away. It is decidedly NSFW, and crude. Country:  Canada Commercials:  Food Read more about Carnivore Club "F'upinsurance" (2015) 1:00 (Canada) NSFW 1 comment Add new comment
  • Pepsi "Hyped for Halftime: Matt Forte" (2015) 1:00 (USA)

    kidsleepy
    27 Jan 2015 | 2:05 pm
    Pepsi gets kinda weird in this spot starring NFL Running Back Matt Forte who's getting hyped for Halftime in very strange ways. It's a promotional collab between Pepsi and Dollar General. Good Super Bowl related stuff. Country:  United States Commercials:  Drinks & Alcohol SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Pepsi "Hyped for Halftime: Matt Forte" (2015) 1:00 (USA) Add new comment
  • Pepsi "Hyped for Halftime: Nick Mangold" (2015) 1:00 (USA)

    kidsleepy
    27 Jan 2015 | 2:05 pm
    NFL football center NIck Mangold is getting hyped for halftime in some very wacky ways. I admit, I lol'd when he kept saying thirsty and the Pepsi sizes got smaller and smaller. As far as Super Bowl related spots goes this one at least is showing its weird side. Country:  United States Commercials:  Drinks & Alcohol SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Pepsi "Hyped for Halftime: Nick Mangold" (2015) 1:00 (USA) Add new comment
 
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    Adverblog

  • Lights. Camera. Tablet! > Intel is back with 4th social film

    Bridget
    27 Jan 2015 | 6:14 pm
    Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell. In 2013 it was interesting to see that Beauty Inside won an Emmy in addition to several Cannes Lions Grand Prix.  The connection with Hollywood is strong again this year under the direction of two-time Oscar-winner Robert Stromberg (“Maleficent”) and starring Colin Hanks (TV’s “Fargo”), J.K. Simmons…
  • Soccer fans rejoice: Mourinho wants you to join the game

    Ana
    27 Jan 2015 | 10:07 am
              José Mourinho, the Chelsea manager, is the top star of  the latest TV ad for Top Eleven, a free online soccer manager game developed by Nordeus. It’s one more gaming company that is moving marketing funds to TV advertising. Publishers like King (Candy Crush) and Supercell (Clash of Clans) were the first to enter this space, followed by Machine Zone and other successful mobile developers. These gaming giants are in constantly trying to expand their user base and TV seems to be untapped space that provides bigger audience. Directed by B-Reel.
  • “Shop Small”: a new gestural interface from AMEX

    Ana
    26 Jan 2015 | 7:12 am
    Amex doesn’t stop when it comes to small businesses. To raise awareness and promote local business across America, it partnered with design agency HUSH to create a gestural interface called “Shop Small.” Shop Small features items and in-store experiences across stores in the area, fostering discovery. The screen allows users also to create wish lists, browse specific product types and connect their wishlist to their phone or print them out at the spot. Via Video Edge. Follow me on  Medium.
  • The future of in-flight entertainment is bleak without SkyMall

    Ana
    24 Jan 2015 | 9:50 am
    The best imaginable in-flight entertainment is no more. SkyMall, our ubiquitous travel companion for many years, is closing its doors for business. The company who owns it, Xhibit Corp. filed for bankruptcy protection, which is incredibly weird because, who wouldn’t want that SkyRest Travel Pillow? Adweek was nice enough to collect the all-time most beloved items that we coveted as SkyMall, but if that doesn’t satisfy your appetite, you can always go straight to the SkyMall website and overindulge there. Follow me at Medium.
  • The two coolest dads in America star in Nikon’s new ad

    Ana
    21 Jan 2015 | 10:19 am
    If you haven’t heard of Kordale and Kaleb Lewis, you will soon. The adorable two dads and their three kids are the ongoing Instagram obsession. K and K’s rep is that they are really good at braiding their daughter’s hair, which is not only incredibly cute but also a totally awesome activity for dads. A photo of them doing it at 6am before school went viral last year, with 25,000 likes on Instagram within a week of posting. Kordale and Kaleb also say things like “Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and…
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    Cup of Java

  • Better ideas come from sketching it out

    Jane Goldman
    2 Jan 2015 | 11:08 am
    Image via http://thiagolevysketch.blogspot.com/+ There once was a time in high school when I had a teacher tell me that I shouldn't draw or doodle in my notebook because it wastes ink. I found... [more of Cup of Java...]
  • Why I went to the client-side

    Jane Goldman
    24 Dec 2014 | 7:44 am
    + Earlier this year I went from the agency world to client side. And within the past year I've seen plenty of other ad friends do the same. Why the migration to "the dark side"? For me, having... [more of Cup of Java...]
  • Why you should focus less on Millennials

    Jane Goldman
    23 Dec 2014 | 6:05 am
    +Millennials (aka Gen Y) are the only generation to be talked about so much by ad folk. There weren't long articles about reaching the Gen X generation or Baby Boomers. What is the industry obsession... [more of Cup of Java...]
  • Demographics vs. Psychographics

    Jane Goldman
    16 Dec 2014 | 7:22 pm
    + Demographics get so much more weight in our industry. And, I get it. They were the darling of the media world in the Mad Men heyday. But in this digital age, psychographics should be leading the... [more of Cup of Java...]
  • This & That: Stuff to read 08.18.14

    Jane Goldman
    18 Aug 2014 | 5:30 am
    + Surprise & Delight: What is it, and why marketers love it: "When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are... [more of Cup of Java...]
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    The Denver Egotist RSS Feed

  • #ShitToHit: Tonight – Sauce Society @ Cold Crush

    The Denver Egotist
    27 Jan 2015 | 11:54 am
    Local Design Credits: Jason Oberg | Senior Designer at Spillt & Harrison Vincent | Freelance Motion Designer.
  • Video Comes to Twitter

    The Denver Egotist
    27 Jan 2015 | 11:47 am
    National You can now shoot, edit and share video on Twitter. Here's how to do it.
  • Mark Mothersbaugh: Myopia. We Promise You Will Not Leave Normal.

    The Denver Egotist
    27 Jan 2015 | 11:36 am
    Local If you haven’t had the chance to see Mark Mothersbaugh: Myopia at MCA Denver, it’s worth a visit, if not two or three. Known first as a founding member of DEVO, Mark Mothersbaugh has also composed scores for such films as Wes Anderson’s Rushmore and The Royal Tenenbaums, as well as dozens of other movies and TV shows. But his lesser known visual art is possibly his most inspiring. Mothersbaugh has spent 30 years as a prolific artist across just about every medium imaginable. From drawings, sculptures, photographs, videos, prints and rugs to a collection of unique musical…
  • Meat-of-the-Month Club Billed As Fuck Up Insurance

    The Denver Egotist
    27 Jan 2015 | 11:30 am
    National Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products typically given as gifts are marketed as a form of forgiveness ― flowers, chocolates and diamonds have been doing this for years. Carnivore Club partnered with Toronto-based creative agency Bensimon Byrne to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. A gift you should give because we’re all bound to screw up eventually. They dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them.
  • CP+B's Post Production Company Opens to the Rest of Colorado's Agencies

    The Denver Egotist
    26 Jan 2015 | 8:48 pm
    Local PLUS Productions, the award-winning post production shop and CP+B partner-company, has opened a new offsite edit house on Boulder’s Pearl Street Mall to service Denver/Boulder ad agencies. PLUS has produced a wide array of projects — ranging from online video content to broadcast and Super Bowl spots. PLUS has also ventured into the music video industry editing videos for artists such as One Republic and Passion Pit. Locally, PLUS has worked with shops like Grenadier, Victors & Spoils and EVB and plans to continue these relationships, as well as expand into the broader…
 
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    Clever Ideas, Great Ads

  • Football Stars DeMarcus Ware, Fred Jackson and More Honor Dads During Super Bowl XLIX for Toyota - "To Be A Dad"

    26 Jan 2015 | 4:31 pm
    Professional football stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington have teamed up with Toyota to honor and inspire dads across the country during this year’s Super Bowl. Dads are everyday heroes. To celebrate, Toyota talked to a cross-selection of great dads to find out what it takes to become a good dad, and have released the video pieces online leading up to the big game. To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real time, encouraging users to tweet photos of their dads using the…
  • "Forever Young" Heartwarming New Ad Out of Leo Burnett’s new hybrid German agency Thjnk Tank For McDonald's

    26 Jan 2015 | 4:19 pm
    Director Alex Feil helps McDonald’s celebrate its 60th anniversary in Germany with a heartwarming 1:30” spot out of Leo Burnett’s new hybrid German agency, Thjnk Tank. Feil sends in the clowns with a poignant and cinematic glimpse into the life of an octogenarian circus performer who still dons the greasepaint.The spot features legendary Russian clown, Oleg Popov, also known as “the Sunshine Clown.” One of the most popular circus performers of the 20th century, Popov still manages to delight audiences and inspire standing ovations today at age 84.The dulcet lilt of the music gilds…
  • Lexus GS - Break The Circle

    26 Jan 2015 | 4:07 pm
    Brewster Parsons, the award-winning visual effects, CG & design studio, has completed VFX for a new Lexus commercial, which literally runs circles around its competition. Created by Team One for Lexus, and helmed by the Sweet Shop’s Iain Mackenzie, the racy new spot entitled “Break the Circle” showcases the power of the Lexus GS sedan and its “Pursuit of Perfection.”In stark contrast to the vultures circling the luxury competition, the Lexus GS 350 with its power and speed breaks through the pack leaving its competitors in the dust. We see the sedan tear through the desert landscape…
  • Skittles Super Bowl XLIX Commercial Teaser "It Will be Settled"

    25 Jan 2015 | 2:44 pm
    During Super Bowl XLIX, the townspeople of this sleepy town will take matters into their own hand and settle things up.Creative Credits:Skittles 2015 Super Bowl ad is being created by DDB Chicago
  • Toyota 2015 Super Bowl "How Great I Am" Featuring Amy Purdy and the voice of Muhammad Ali

    25 Jan 2015 | 3:54 am
    Amy Purdy shows us how great she really is in Toyota's pre Super Bowl XLIX ad, "How Great I Am" with voiceover by Muhammad Ali.Press: Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. “We’re very proud of the message our…
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    pixelpasta

  • Double Exposure Imagery by Caesar Lima

    27 Jan 2015 | 8:51 pm
    Double Exposure Imagery by Caesar LimaCaesar welcomes and embraces technology as an endless tool to express himself creatively.  Gifted with a visionary eye to carry out ideas never before seen, Caesar boldly pushes limits and stays one step ahead with his innovative photography and design.more images @ www.caesarlima.com
  • Project 365 Day 21

    21 Jan 2015 | 11:00 pm
    Project 365 Day 21 :: JAN 21This morning @ home LEICA M (Typ 240) with Summarit 90mm f2.5#tree #365project #365 #Leicawww.365proj.com
  • Project 365 Day 16

    16 Jan 2015 | 2:10 pm
    Project 365 Day 16 - JAN 16 LACMA - Leica T + 23mm f2 http://www.365proj.com
  • REMADE

    16 Jan 2015 | 4:42 am
    REMADE photography by Caesar Lima model Ana Colja make up Melanie Manson hair Troy Peppin styling Gina Acito Herbert imaging Felipe Silva more+ http://caephoto.prosite.com/46543/3299127/showcase/remade
  • Desert Chic

    15 Jan 2015 | 6:11 pm
    Desert Chic http://bit.ly/1t3fBPK Editorial coming up in Sept. Miami Living Magazine Model: Tara Blanchard Hair by Manuel Benavides Make up by Monica Alvarez Stylist by Tiffany Nesson Imaging by Felipe Silva #fashion #photography #editorial
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    Between 10 and 5

  • Don’t Miss GUILD Design Fair 2015

    Khumo Theko
    28 Jan 2015 | 1:52 am
    Artisan by Watershed ( photo by Greg Cox)     GUILD Design Fair, presented by Southern Guild, will be showing in Cape Town for the second time from 25 February to 1 March 2015.   This year the fair focuses on the bringing together of dedicated, focused curators, designers and institutions who are striving to preserve and provoke ground-breaking design. GUILD Design Fair will showcase the work of highly respected design authorities from Africa, USA, the Middle East, Britain and Europe – presenting distinctive viewpoints to a fresh audience.   At the fair, visitors…
  • Featured: Architecturally Inspired Products by Douglas & Company

    Melissa van Rooyen
    28 Jan 2015 | 12:34 am
    FORM MATTERS   Douglas & Company is a local design collective owned and run by husband and wife duo Jan and Liani Douglas. With backgrounds in architecture, Douglas & Company was established as a side project which allowed them to design small scale interior items too. Now, 3 years later, Douglas & Company has an extensive portfolio, ranging from residential projects to interior products and jewellery pieces. We caught up with them to find out more about their minimalistic approach and architectural aesthetic.   Tell us about your backgrounds?   We see ourselves…
  • Fresh Meat: Catherine Holtzhausen

    Jessica Hunkin
    27 Jan 2015 | 5:18 am
      Catherine Holtzhausen is an illustrator, but not in the typical sense of the word. Her mixed media artworks or collage illustrations are brought to life through various processes and built out of many layers – both physical, and digital. Just graduated from the Stellenbosch Academy of Design and Photography, Catherine’s expressive style appears sweet, cheerful and mischievous on the surface while often containing a sardonic undertone. We spoke to her as part of our annual Fresh Meat series to find out how she arrived at her unconventional approach and what it entails.
  • A Guide to South African Art and Design Fairs in 2015

    Amber Cowie
    27 Jan 2015 | 4:11 am
      As a few of South Africa’s prominent creative festivals are just around the corner, we thought it would be a good time to roundup the local art and design fairs you have to look forward to in 2015. Each year more festivals arrive on the scene and other annual expos become more established, which leaves us with a wealth of opportunity to support and appreciate South African creative initiatives and local talent.   GRID Cape Town Biennial: 14th February – 15th March | Cape Town     GRID is a biennial photography festival which originated in the Netherlands…
  • BTW Type | A South African Type Foundry

    Jessica Hunkin
    27 Jan 2015 | 2:30 am
      BTW Type (Burger Tipografie Werke) is a type foundry founded by Ateljee‘s Jaco Burger in mid-December last year, born out of requests to license the fonts he has designed for projects over the years. The focus of the foundry is to design typefaces that are graphically rich, characterful and versatile enough to work well in identity, branding and publishing environments.   Jaco launched BTW Type with two typefaces. The first, BTW Appen, is a neo-grotesk typeface with higher-than-normal contrast. “I wanted to launch with a multi-purpose type family, where the different…
 
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    Angus Whines

  • Heart

    Kirsty
    17 Jan 2015 | 10:32 pm
    Kellogg's, take note.Via Stan.
  • Simplicity

    Kirsty
    11 Dec 2014 | 6:11 pm
    Love this illustrator. Via It's Nice That
  • Spin

    Kirsty
    3 Dec 2014 | 1:06 am
    These make me so happy. Via This Is Colossal
  • Seesaw

    Kirsty
    2 Dec 2014 | 12:56 am
    This is my kind of table. Via Swiss Miss
  • Phillip Hughes

    Kirsty
    27 Nov 2014 | 11:29 pm
    Amazing social media campaign encouraging people to put our their cricket bats to pay respect to Phillip Hughes who died tragically recently.
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    Advertising Age - Complete Feed

  • Apple Watch Is Coming In April

    27 Jan 2015 | 3:00 pm
    Apple's newest gadget has a shipping date.During Apple's first quarter earnings call, on Tuesday, CEO Tim Cook gave the most specific timeline for the connected wristwatch. "Development for Apple Watch is right on schedule, and we expect to begin shipping in April," he said. Apple had said the device would land in early 2015 when it was unveiled in September.The other device introduced then, the iPhone 6, did quite well for the company. Apple posted a record-shattering holiday quarter, shipping 74.5 million iPhones and netting $74.6 billion in revenue, a 30% annual increase. Sales in China,…
  • Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue

    27 Jan 2015 | 2:00 pm
    Yahoo's back -- but that's not a good thing for Yahoo.Following its rosiest quarter since Marissa Mayer took over as CEO in July 2012, the portal saw its overall revenue sink in the fourth quarter after improving year-over-year in the third quarter for the first time under Ms. Mayer.Yahoo's overall revenue fell 1% to $1.3 billion in the fourth quarter, the company reported on Tuesday. The figure fell short of analysts' estimates. The company turned a $166 million profit but that number was twice as big a year ago. Continue reading at AdAge.com
  • Video: How Snapchat Discover Publishers Covered Winter Storm Juno

    27 Jan 2015 | 12:45 pm
    Snapchat unveiled its new publishing portal called Discover on Tuesday. Through Discover, publishers like CNN, ESPN and Yahoo can distribute their news coverage to Snapchat's audience of Millennials and teens. So Ad Age took a look at how those publishers covered the biggest news story at launch: winter storm Juno. Continue reading at AdAge.com
  • WWE Network Hits 1 Million Subscribers

    27 Jan 2015 | 11:50 am
    WWE said Tuesday that its digital network has surpassed 1 million subscribers less than a year after its platform debuted.WWE Network has added about 270,000 subscribers since the company last provided figures in October.Subscribers pay $9.99 per months for live events including pay-per-view specials as well as on-demand library content. But every subscriber to the streaming service is another wrestling fan who won't pay for individual pay-per-view events. Continue reading at AdAge.com
  • Super Bowl Teasers Take Over Prime Time

    27 Jan 2015 | 11:45 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, more big-time marketers are putting their Super Bowl teasers on TV, with a McDonald's ad hinting at its "new form of payment"…
 
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    Advertising Age - Latest News

  • It Can't Be All Food and Fun: Toenail Fungus Treatment Joins Super Bowl Ad Roster

    27 Jan 2015 | 4:50 pm
    The latest newcomer to the Super Bowl XLIX ad roster is not an automaker, food brand or web services company, but Valeant Pharmaceuticals, which will spend millions of dollars to promote Jublia toenail fungus treatment.Jublia's ad, from healthcare marketing agency Harrison and Star, will run in the third quarter, according to the company.NBC has said its broadcast of the Super Bowl on Feb. 1 will include at least 15 first-time advertisers. Aside from Valeant, they include Wix.com, Skittles, Mophie and Loctite. Continue reading at AdAge.com
  • GoDaddy Won't Air Super Bowl Ad Showing Puppy Being Sold Online

    27 Jan 2015 | 3:43 pm
    Just hours after GoDaddy released its Super Bowl spot on the "Today" show, a commercial depicting a puppy being sold online, the company said it won't air it after all."The responses were emotional and direct. Many people urged us not to run the ad," CEO Blake Irving wrote in a blog post. Continue reading at AdAge.com
  • Apple Watch Is Coming In April

    27 Jan 2015 | 3:00 pm
    Apple's newest gadget has a shipping date.During Apple's first quarter earnings call, on Tuesday, CEO Tim Cook gave the most specific timeline for the connected wristwatch. "Development for Apple Watch is right on schedule, and we expect to begin shipping in April," he said. Apple had said the device would land in early 2015 when it was unveiled in September.The other device introduced then, the iPhone 6, did quite well for the company. Apple posted a record-shattering holiday quarter, shipping 74.5 million iPhones and netting $74.6 billion in revenue, a 30% annual increase. Sales in China,…
  • Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue

    27 Jan 2015 | 2:00 pm
    Yahoo's back -- but that's not a good thing for Yahoo.Following its rosiest quarter since Marissa Mayer took over as CEO in July 2012, the portal saw its overall revenue sink in the fourth quarter after improving year-over-year in the third quarter for the first time under Ms. Mayer.Yahoo's overall revenue fell 1% to $1.3 billion in the fourth quarter, the company reported on Tuesday. The figure fell short of analysts' estimates. The company turned a $166 million profit but that number was twice as big a year ago. Continue reading at AdAge.com
  • Microsoft's HoloLens Is a Viral Hit. Next Test: Real Life

    27 Jan 2015 | 1:41 pm
    Google Glass may be pivoting toward business uses but consumers remain fascinated by the potential of virtual reality in their near future, as the Viral Video Chart shows this week.Curiosity about Microsoft's planned HoloLens virtual reality headset helped generate nearly 14 million views in the week ending Sunday for a video showing the company's vision for the product, which it revealed in a surprise announcement last Wednesday.But viral-video power Dove nearly topped that mark with its latest effort, "Love Your Curls," which scored nearly 13 million views during the same week, according to…
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    Advertising Age - Agency News

  • Havas Restructures in London to Boost Digital Offering

    27 Jan 2015 | 10:15 am
    Havas Worldwide London has created a formal partnership with Work Club, the digital hotshop it acquired in May 2014, and quickly installed new leadership, in a bid to boost both digital capabilities and a poor new business record.Russ Lidstone, the CEO of Havas Worldwide London, has left the agency and been replaced by two co-managing partners, Daniel Floyed and Martin Brooks. Mr. Floyed has been promoted from global brand director at the agency, and Mr. Brooks, a founder of Work Club, will retain his title there as joint-CEO.Kate Robertson, chairman of Havas Worldwide U.K. and co-global…
  • WPP's Mark Read to Succeed Daniel Morel as Global CEO of Wunderman

    27 Jan 2015 | 9:25 am
    Mark Read was named to succeed Daniel Morel as global CEO of WPP digital agency giant Wunderman, effective Feb. 1, Wunderman said Tuesday. Mr. Read is CEO at WPP Digital, a role in which he will continue, and has been chairman of Wunderman since last year. He will step down from the board of WPP as he takes on leadership at Wunderman; WPP does not plan to fill his spot on the board, it said.Mr. Morel will become non-executive chairman, the company said.Mr. Read has been rumored to be among the potential candidates to succeed WPP CEO Martin Sorrell one day. At WPP, he oversees a range of…
  • More Changes Coming to Fox Networks Ad Sales

    26 Jan 2015 | 12:00 pm
    Fox Networks Group is continuing its revamp of its ad sales division, promoting Bruce Lefkowitz to exec VP-advertising sales, and creating new agency leads who will be responsible for working with specific ad agency groups.Mr. Lefkowitz, who had been exec VP-ad sales for Fox Cable Entertainment, will now be No. 2 to Toby Byrne, president-ad sales for Fox Networks Group, will be in charge of advertising revenue and sales strategy for all broadcast, cable, sports, Spanish-language media and non-linear platforms.He will also supervise Fox's newly created "agency leads," who will be responsible…
  • Adam & Eve/DDB Promotes Creative Duo, McCann Hong Kong Rebrands

    26 Jan 2015 | 7:56 am
    Adam & Eve/ DDB (today named Advertising Age's International Agency of the Year and one of Creativity's Innovators of the Year) has promoted Richard Brim and Daniel Fisher to executive creative director and deputy executive creative director, respectively, as part of a number of creative changes at the agency. Brim and Fisher were the creative team behind Harvey Nichols' 2013 Christmas campaign, which won four Grnd Prix awards at the Cannes Lions festival, as well as this year's John Lewis campaign, "Monty's Christmas." Brim will head up creative alongside ECD Ben Tollett, whose creative…
  • Droga5 Is Creativity's 2015 Agency of the Year

    26 Jan 2015 | 4:01 am
    But that was just one of the agency's many creative home runs in 2014. For clients big, small, old and new, Droga5 New York created work that once again made the industry re-think what it means to be "innovative" -- easily earning the honor of Creativity Agency of the Year.As 2014 began and advertisers swung away at the the advertising pinata that is the Super Bowl, the agency stole the show with an ambush campaign for Newcastle Brown Ale that amplified the brand's "No Bollocks" premise with cheeky films, including one starring actress Anna Kendrick imagining what would have happened had she…
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    Advertising Age - Digital

  • Apple Watch Is Coming In April

    27 Jan 2015 | 3:00 pm
    Apple's newest gadget has a shipping date.During Apple's first quarter earnings call, on Tuesday, CEO Tim Cook gave the most specific timeline for the connected wristwatch. "Development for Apple Watch is right on schedule, and we expect to begin shipping in April," he said. Apple had said the device would land in early 2015 when it was unveiled in September.The other device introduced then, the iPhone 6, did quite well for the company. Apple posted a record-shattering holiday quarter, shipping 74.5 million iPhones and netting $74.6 billion in revenue, a 30% annual increase. Sales in China,…
  • Yahoo Makes 20% of Its Money From Mobile, But Not Enough to Grow Revenue

    27 Jan 2015 | 2:00 pm
    Yahoo's back -- but that's not a good thing for Yahoo.Following its rosiest quarter since Marissa Mayer took over as CEO in July 2012, the portal saw its overall revenue sink in the fourth quarter after improving year-over-year in the third quarter for the first time under Ms. Mayer.Yahoo's overall revenue fell 1% to $1.3 billion in the fourth quarter, the company reported on Tuesday. The figure fell short of analysts' estimates. The company turned a $166 million profit but that number was twice as big a year ago. Continue reading at AdAge.com
  • Video: How Snapchat Discover Publishers Covered Winter Storm Juno

    27 Jan 2015 | 12:45 pm
    Snapchat unveiled its new publishing portal called Discover on Tuesday. Through Discover, publishers like CNN, ESPN and Yahoo can distribute their news coverage to Snapchat's audience of Millennials and teens. So Ad Age took a look at how those publishers covered the biggest news story at launch: winter storm Juno. Continue reading at AdAge.com
  • Ev Williams: Medium Has Never Done an Ad Deal Based on Impressions

    27 Jan 2015 | 11:00 am
    Attention is an increasingly popular word among publishers and advertisers. It's a finite resource -- perhaps the only finite resource -- amid the digital infinity, where content is churned out constantly. To capture and hold someone's attention is becoming simultaneously more important and more difficult than ever.Yet most digital advertising campaigns are bought and sold on impressions -- the number of people whose screens load a page with the ad -- regardless of time spent on the ad or if people even noticed it. There have been rumblings about charging advertisers based on the amount of…
  • House and FTC Reinforce Push for Federal Data Security Law

    27 Jan 2015 | 10:05 am
    The discussion on Capitol Hill around data privacy has pivoted to focus on data security, which arguably has a better chance of resulting in federal legislation. The House Subcommittee on Commerce, Manufacturing and Trade met this morning for a hearing on data breach legislation."This committee is calling for action," said Rep. Michael Burgess (R-TX), committee chairman. "Federal legislation should include a single but flexible data security requirement," he said, reiterating industry calls for a blanket national rule to replace the 47 state laws applying to data breach notification. Mr.
 
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    Advertising Age - Global News

  • Havas Restructures in London to Boost Digital Offering

    27 Jan 2015 | 10:15 am
    Havas Worldwide London has created a formal partnership with Work Club, the digital hotshop it acquired in May 2014, and quickly installed new leadership, in a bid to boost both digital capabilities and a poor new business record.Russ Lidstone, the CEO of Havas Worldwide London, has left the agency and been replaced by two co-managing partners, Daniel Floyed and Martin Brooks. Mr. Floyed has been promoted from global brand director at the agency, and Mr. Brooks, a founder of Work Club, will retain his title there as joint-CEO.Kate Robertson, chairman of Havas Worldwide U.K. and co-global…
  • Why 2015 Marks a Turning Point for Chinese Brands

    26 Jan 2015 | 8:00 pm
    Chinese brands have "come of age," marketing consultancy Millward Brown and WPP say in a new study. What does that mean exactly?The Chinese business landscape has long been dominated by state-owned enterprises, from banks to oil companies, but market-driven brands have been growing fast over the past few years. And now three out of China's top five brands are market-driven ones that are not state-owned -- and they're all internet companies.Tencent is No. 1, Alibaba is No. 2, and Baidu is No. 5 on a BrandZ study of the top 100 most valuable Chinese brands by Millward Brown and WPP. (China…
  • Paddy Power Backs French Footballer to Oust FIFA President

    24 Jan 2015 | 6:00 am
    The management of FIFA, soccer's international governing body, has long been controversial, prompting a challenger to step up to run against President Sepp Blatter when he seeks re-election in May.U.K. bookmaker Paddy Power is backing a bid by former French international soccer player David Ginola, who has put his name forward as a candidate for the presidency and is trying to sign up support from five of FIFA's 209 member federations, the number he needs in order to secure a place on to the ballot.Mr. Ginola's backer is controversial too; Paddy Power recently offered odds on the verdict in a…
  • M&C Saatchi Follows Tech Giants Into Israel

    22 Jan 2015 | 7:00 am
    M&C Saatchi is expanding its network into Israel, following big tech companies -- including Facebook and Apple -- by opening up in Tel Aviv.The agency is acquiring a majority stake in four-year-old ad agency Ben-Natan Golan, which will be rebranded M&C Saatchi Tel Aviv.Moray MacLennan, worldwide CEO at M&C Saatchi, said in a statement, "We are starting M&C Saatchi Tel Aviv for two reasons. Firstly because we have found three exceptional partners who share our entrepreneurial spirit. Secondly, the high concentration of hi-tech industries is of particular interest for future investment."…
  • 'I Can't Wait Til You're Legal': Anomaly London Takes On Tobacco Companies

    22 Jan 2015 | 3:30 am
    Anomaly London's joint executive creative directors, Oli Beale and Alex Holder, have launched a new campaigning platform called Us v Them, inviting the world's creative community to join them in tackling major social issues.Their first target is big tobacco. Mr. Beale and Ms. Holder have created a disturbing film to highlight the industry's reliance on constantly recruiting new generations of smokers. Called "I Can't Wait 'Til You're Legal," the video is designed to be sent to -- and shared by -- teenagers on their 14th birthdays.It features a middle-aged businessman speaking in a lascivious…
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    Advertising Age - Hispanic Marketing

  • La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

    26 Jan 2015 | 4:00 am
    La Comunidad has always been an agency with few boundaries, bouncing back and forth between work for the multicultural market, Latin America and, increasingly, the U.S. general market. (Mr. Moll himself is so much a part of the U.S. and international creative community that he was named chairman of the One Club in June -- and, in fact, plays a talking pencil in the current call-for-entries campaign for the One Club's annual festival, the One Show.)In 2014, revenue grew 19%, and headcount was also up 19% to 130 staffers, who sometimes brainstorm by the pool at the agency's Miami headquarters.
  • Alma Is Ad Age's 2015 Multicultural Agency of the Year

    26 Jan 2015 | 4:00 am
    The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.It's a smart move for the world of multicultural marketing, where often-fickle clients ramp up spending and then slash budgets while flitting between specialist agencies and general-market shops for their ethnic work.Alma's loyal cadre of clients stands out. After 20 years, the agency still wows its biggest client, McDonald's, with heartwarming creative and multicultural insights. One of…
  • DirecTV Starts Online Spanish-Language Video Streaming Service

    22 Dec 2014 | 12:21 pm
    DirecTV, the largest U.S. satellite TV service provider, has introduced a Spanish-language web streaming service called Yaveo in a bid to draw viewers who spend more time viewing content online.Yaveo costs $7.99 a month and a DirecTV satellite subscription isn't required, the company said in a statement today. The service, which isn't available outside the U.S., will stream on-demand movies, TV shows and childrens' and sports programming over the internet to PCs, Macs and Android-enabled devices.Yaveo is among the first of a growing list of so-called over-the-top pay-TV services coming from…
  • In Sprint's New Hispanic Marketing Drive, CEO Is the Star

    20 Nov 2014 | 5:15 am
    Since taking the helm as CEO of Sprint, Marcelo Claure has shaken up the company's marketing operation. Now, he's starring in its ads.On Thursday evening, the executive will appear in a Spanish-language commercial premiering during the Latin Grammys on Univision. The spot kicks off an ambitious Hispanic marketing push from Sprint, which is struggling to refashion its brand and retain subscribers in an increasingly competitive wireless industry.In its latest ad, Mr. Claure, a native Bolivian, speaks directly into the camera, highlighting the value of Sprint's new price offering. That offering…
  • Duracell, Coke and Allstate Win ANA Multicultural Awards

    11 Nov 2014 | 4:00 am
    Duracell won the first Best in Show prize at the Multicultural Excellence Awards given out Monday night at the ANA's Multicultural Marketing & Diversity Conference in Miami.The "Trust Your Power" spot by Saatchi & Saatchi features deaf NFL player Derrick Coleman, who narrates his life story, and the challenges he faced growing up and becoming a professional football player for the Seattle Seahawks: "They told me I should just give up but I've been deaf since I was three, so I didn't listen." Throughout the film, his Duracell-powered hearing aid is clearly visible. The spot for the Procter &…
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    Advertising Age - Rance Crain

  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
  • Young Marketers on Why Flying Solo Doesn't Work

    12 Jan 2015 | 6:00 am
    The star power of the "Mad Men" days of advertising is long gone, and today's ad practitioners, pushed by the fragmentation of media, the speed of digital, a deluge of data and a need for diversity, are "probably the most collaborative generation of marketers in history."That was the consensus of six inductees into the American Advertising Federation's 2014 Advertising Hall of Achievement, which honors those 40 and under. "On your own you'll never get there," said Ross Martin, exec VP-marketing strategy and engagement of Viacom Media Networks, when I interviewed the 2014 honorees (with the…
  • Auto-Insurance Ads Rule, Consistency at Top Is Why

    30 Dec 2014 | 4:00 am
    Remember that old slogan for Virginia Slims cigarettes: "You've come a long way, baby, to get where you've got to today"?That pretty much summarizes advertising in the auto-insurance business. Who would have predicted back when Virginia Slims was in its heyday that auto insurance would emerge as the most creative category in advertising?And also the downward spiral of so many former bastions of creativity, such as beer, soft drinks, fast foods, cigarettes, rent-a-cars, headache remedies, razor blades and so many others. Continue reading at AdAge.com
  • Can Ads on Stamps Reduce Post Office Debt?

    8 Dec 2014 | 10:00 am
    Back in 1986, an outfit in Houston called American Discount Stamps figured out a legal way to connect advertising to U.S. postage stamps. Or at least its founder thought he did.The company bought first-class stamps directly from the Postal Service for the going rate of 22 each. It then placed the stamps on the upper right corner of 2-by-3-inch adhesive-backed labels, leaving the rest of the space open for advertising, according to a story in The New York Times over 25 years ago.American Discount Stamps sold the label to consumers in packages of 10 for $1.70 -- or a nickel discount from what…
  • Is Consumer Tracking the New Advertising?

    17 Nov 2014 | 9:00 am
    Has the ad industry finally reached the point where it's no longer necessary for marketers to motivate consumers to buy their products?Has the business evolved to the point of being able to track down presold consumers at the precise time when they're ready to buy?Do marketers no longer need to waste money trying to motivate uninterested buyers into trying their products? Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • Living With My Fear of Amazon, Destroyer of Worlds

    27 Jan 2015 | 7:00 am
    I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more or less folding and allowing the book publisher to determine its own e-book prices -- still leaves a bad taste in my mouth. Amazon notoriously attempted to pressure Hachette by blocking the ordering and delaying the delivery of various Hachette titles, causing untold damage to the livelihoods of…
  • The Five Best Media Feuds of 2014

    29 Dec 2014 | 10:00 am
    The way I see it, the platonic ideal of a great media feud involves two or more famous parties behaving badly, then using media (especially social media) as a cudgel while simultaneously capturing the imagination of the mainstream media -- in the process causing all of us to endlessly obsess and take sides. For a while, it seemed like the North Korea vs. Sony battle fit the bill, but terroristic threats, backed up by some chillingly effective hacking, have a way of draining all the fun out of even the most cartoonish duel.Even with that increasingly grim dust-up out of the mix, though,…
  • Media Guy Bids Farewell to Beloved 'Stephen Colbert'

    9 Dec 2014 | 4:00 am
    I can't quite imagine living without "Stephen Colbert."Yes, we'll still have Stephen Colbert -- the actual human being who has been playing a blowhard pundit on Comedy Central's "The Colbert Report" for 10 seasons (and before that on "The Daily Show With Jon Stewart") -- when he takes over for David Letterman on CBS's "Late Show" sometime in 2015 (date TBD). But with the series finale of "The Colbert Report" on Dec. 18, we're losing Stephen Colbert's trademark "Stephen Colbert" character.This makes my heart and my head hurt. Continue reading at AdAge.com
  • Are You Sufficiently Talented at Managing Talent?

    17 Nov 2014 | 3:45 am
    Elsewhere in this, the Talent & Culture Issue of Advertising Age, a bunch of agencies, ad-tech shops and media companies offer their thoughts about office culture in response to questions that were lobbed at them by Ad Age reporters. Among the queries: "What skill is your most junior talent lacking?" and "What skill is your most senior talent lacking?"Likewise, we shall not mention any possible/theoretical issues that may or may not surround certain more, uh, experienced employees. (One tweet in response to my June post suggested that I write about the "millennial pet peeve regarding boomers…
  • Watch Jon Stewart Eviscerate a 'Daily Show' Advertiser by Remaking Its Ad

    31 Oct 2014 | 10:05 am
    Our Clip of the Week comes to you courtesy of "The Daily Show With Jon Stewart" -- which, it turns out, has been coming to us, in part, courtesy of conservative billionaires the Koch Brothers. Jon Stewart and his writing team, upon learning that Koch Industries is, weirdly enough, a "Daily Show" advertiser, decided to make some "minor adjustments" to the conglomerate's feel-good ad as a way of welcoming it to the show in this segment from Wednesday night's episode. A revised voice-over (e.g., Koch backs "17 shadow organizations to buy elections from Pennsylvania Avenue to Main Street") and…
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    Advertising Age - Guest Columnists

  • Marketers: It's Time to Leave a Safe but Stagnant Job

    21 Jan 2015 | 9:32 am
    With a new year, new budget, and maybe even a few new ideas after catching up on reading over the break, many marketers have high hopes this month for making an innovative impact on their brands. But smart marketers do more than bring big ideas -- they realize that choosing where they work is the most important key to success.Take a look at the most successful marketers you know or have read about. Nearly all of them have seen their careers defined by an industry-recognized innovation story. Careers are made by the big brand turnarounds, Cannes-winning campaigns, and killer new product…
  • Five Legal Trends You Need to Watch in 2015

    14 Jan 2015 | 4:00 am
    What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.Privacy of consumer dataAmid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of…
  • Why We All Need to Worry About Children's Privacy

    8 Jan 2015 | 9:00 am
    Think the Federal Trade Commission forgot about its crackdown on COPPA violators? Think again. I have six predictions for what to expect from regulators this year as Children's Online Privacy Protection Act changes go into effect for real.But first a little background: When 2013 came to a close, operators of child-directed sites and apps breathed a sigh of relief that the Federal Trade Commission had not brought any actions based on violations of the final amendments to the Children's Online Privacy Protection Act Rule (otherwise known as "new-COPPA"), which went into effect on July 1, 2013.
  • Year in Review: A Digital Executive on Hitting the Half-Century Mark

    30 Dec 2014 | 6:00 am
    Far and away my most dissonance-generating disruption in 2014 was turning 50. It's not age, per se, but reconciling my half-century of years with the fact that I have the word "digital" in my professional title. Oxymoron?I can't stop wondering: Is this unstoppable march of technology a window into my demise or fuel for my ascent? I'm banking on the latter, and yet everything these days seems to be a "relevance" test. Snap what?When my wife threw a 50th bash for me in October in a hip wine "caveau" on the banks of Lake Geneva, I nearly panicked about getting the music right. Armed with an iPad…
  • The Top 10 Ads of 2014 by Estimated Spending (And Five Lessons to Draw)

    29 Dec 2014 | 11:01 am
    As the year draws to a close, we can now reveal the biggest TV ads in terms of estimated spend in the U.S. See below the chart for five thoughts on what we can learn.Top 10 Ads by Estimated SpendPowered by iSpot.tv Continue reading at AdAge.com
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    Advertising Age - Video

  • Anatomy of an Ad Video Series: The E-Trade Baby and the Super Bowl

    22 Jan 2015 | 11:53 am
    Advertising Age is pleased to debut the first season of its "Anatomy of an Ad" video series with a special Super Bowl edition. Continue reading at AdAge.com
  • Meet the Woman Who Curses in Those Frank's RedHot Ads

    16 Jan 2015 | 4:00 am
    Jean Hamilton, the Frank's RedHot Sauce ad star, might put "that shit on everything." But in real life she is more comfortable needleworking than dropping curse words. In fact, she barely swears -- unless, that is, she drops a casserole or something.The 92-year-old great-grandmother and Canadian native was discovered by Frank's when she was 86. In the ads, she plays the foul-mouthed "Ethel" character, who can't get enough of the hot sauce. Two new TV ads with Ms. Hamilton just hit the air, including one in which Ethel quasi-twerks (above). Frank's, which is owned by RB, formerly known as…
 
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    FUEL LINES

  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
  • The Invisible Sale for Ad Agency New Business

    Michael Gass
    21 Jan 2015 | 2:00 pm
    A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and…
  • People You May Know for Ad Agency New Business

    Michael Gass
    9 Jan 2015 | 1:08 pm
    LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile…
  • Win A Ticket To An Ad Agency New Business Workshop in Orlando

    Michael Gass
    6 Jan 2015 | 10:13 am
    Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.Benefits: You will…
  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
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    Dixon Schwabl | Blog

  • Speeches: Not just for politicians anymore

    13 Jan 2015 | 9:00 pm
    Coming from DC, it seems natural that I practiced speechwriting. But I never actually worked in politics. I used speeches with non-profit organizations to challenge the status quo and inspire action. And it worked!*I learned from one of the best speechwriters to use Monroe's Motivated Sequence or MMS. The MMS outline has seven simple steps: 1) win your audience's attention; 2) praise your audience; 3) establish the problem and 4) your solution to it; 5) visualize the solution coming to life; 6) call your audience to action and 7) clinch their decision to act.Pretty easy, right? Try doing it…
  • British Soccer Scores Big—Will the U.S. Follow Suit?

    31 Jul 2014 | 9:00 pm
    I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years, they soon may not be able to escape the marketing tactics seen in fútbol leagues across the globe.On July 14, Manchester United, of the Barclays Premier League, and German sportswear maker Adidas agreed to the richest uniform deal in the history of sports. Over the next 10 years, Adidas will pay $1.3 billion to be United’s kit provider. What’s more? Chevrolet will be the primary sponsor,…
  • We’re Being Followed

    10 Jul 2014 | 9:00 pm
    It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit.It’s no coincidence. It’s called retargeting, and it’s extremely smart marketing.As consumers, we’re bombarded by information all day, every day, and we want information about things that are relevant to us.As marketers, this means we can use readily available information to give our potential customers…
  • Fourth of July – By the Numbers

    1 Jul 2014 | 9:00 pm
    Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you!Historical Statistics- When our nation was newly formed, there were 2.5 million people living here, where today there are more than 317 million (Census)- John Hancock was the first to sign the Declaration of Independence (History.com)- Out of the 56 people who signed the Declaration of Independence, Benjamin Franklin was the oldest at 70…
  • I Got Engaged at the World Cup

    18 Jun 2014 | 9:00 pm
    You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand.Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo.As I watched the game, it was difficult not to notice the digital banner along the boundary line. A URL briefly caught my eye: GOL.MCD.COM. I didn’t think anything of it, until it…
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    360i Digital Agency Blog

  • 360i is Top 3 on Ad Age A-List for 3rd Straight Year

    360i
    26 Jan 2015 | 5:08 am
    360i has been named among the top three agencies on Advertising Age’s Agency A-Listfor the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led marketing and digital-centric agencies are becoming the modern state of the art.”  The coverage also recognizes how 360i has diversified our work and clients, including “work as far-reaching as in-store branding, cross-platform media buying and…
  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
  • Influencer Spotlight: Catching Up with Jessica Northey

    Jessica Solon
    21 Jan 2015 | 12:14 pm
    “Social Media Pioneer,” “Power Influencer,” and “Twitter Powerhouse” Jessica Northey is a multi-media personality who consistently ranks as one of the Most Influential Women in Social Media. She hosts interviews with Country Music stars that are often live streamed from the red carpet or backstage at award shows, and more recently reported live from the red carpet at the CMA Awards. Between running her website and hosting both #CMChat on Twitter and Twangout on Google+, Jessica found time to catch up with us and chat about how she got her start in the Country Music industry, why…
  • The CES 2015 Report: Position Your Brand For The Future

    360i
    20 Jan 2015 | 11:05 am
    Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to life with more affordable and accessible consumer technology innovations. This year we are seeing low-cost, data-rich sensor technologies drive the most relevant spaces for innovative brands, which could have broad…
 
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    The Ad Contrarian

  • Social Media Metrics: Useful Or Available?

    28 Jan 2015 | 12:01 am
    Now that nobody with a functioning brain pays any attention to social media "metrics" (like followers and likes) you have to wonder how advertising and marketing wizards spent years being mesmerized by this bullshit.I think the answer is simple. It's so difficult to isolate the effect of advertising on sales results that people grasp at anything that sounds like a measurement and is simple to understand.I don't think social media metrics were fashionable because they were indicative of anything useful or meaningful, they were fashionable because they were easy to come by and easy to…
  • McDonald's Jargon-Fest

    26 Jan 2015 | 12:01 am
    In this wonderful video, McDonald's new cmo throws every dreadful cliche in the marketing jargon handbook at their problems and comes away with nothing.If you're a fan of journeys and sharing and relationships and conversations and open dialogues you're going to love this.Being the thoughtful and generous person I am, I would like to offer McDonald's new cmo an alternative view of the universe. And a few ideas about how to turn their tanking business around.Dear Deborah,You seem like a nice and smart person. However, I think you may be on the wrong track here. I worked on the McDonald's…
  • Good Advertising Is The Best Strategy

    21 Jan 2015 | 12:01 am
    People who are good at golf tend to believe golf is the greatest game. People who are good at painting tend to believe art is our highest calling. People who are religious believe in the brilliance of the bible.This is called confirmation bias. We tend to embrace those things that validate our beliefs or inclinations.Advertising has two primary branches of discipline -- the strategic and the creative. The strategic part of advertising deals in logic and analysis. The creative part is concerned with imagination.Most of us who work in advertising, perhaps 90% or more, are primarily involved in…
  • 10 Critical Ways To Make LinkedIn Less Boring

    19 Jan 2015 | 8:27 am
    Let's face it. LinkedIn is a freaking snore.Unless you're a demented stalker or desperately looking for a job, what the hell is LinkedIn good for? I've been on it for about five years now and I still have no idea why. The only personality the site has is a constant stream of tediously earnest essays entitled "10 Critical Ways To (Whatever-The-Hell-The-Author-Is-Peddling-This-Week)"Other than that...let's be honest here. We don't really give a shit if some dry cleaner from Buffalo is looking at our profile. We want people who can make us some money, do us some good, or at least get us laid. Am…
  • E-Trade Re-Trades

    15 Jan 2015 | 1:19 am
    Back in April I wrote a piece entitled "Talking Babies And Babbling Baboons."It was about E-Trade's announcement that they had hired a new CMO who was coming in to kill their talking baby and bring in her own agency to do a different, and presumably more successful, campaign.While I had some reservations about`` the Talking Baby, at the time I wrote,"...good advertising can't withstand the relentless onslaught of baboons in the marketing suite...Marketing people just refuse to leave shit alone. Somewhere they got the idea that everything they see needs to be changed and everything they change…
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    Beyond Madison Avenue RSS News Feed

  • Mullen to Close Pittsburgh Branch?

    Dwayne W. Waite Jr.
    28 Jan 9357 | 6:22 am
    Summary: We are always bummed out to hear when an agency needs to consolidate. Especially more so when that agency had an impact on our marketing development. Hopefully this isn't true, but the word is out that the Mullen branch in Pittsburgh is closing its doors, affecting around 45 agency personnel. The Mullen branch in Pittsburgh, in conjunction with Point Park University (Point Park College at the time), helped fuel our young minds with the idea of going into a career of advertising...
  • CES: More For Brands than Consumers

    Dwayne W. Waite Jr.
    28 Jan 3632 | 6:20 am
    Summary: The 2015 Consumer Electronics Show (CES) has just started and thousands of people and brands are carefully watching for the latest and greatest gadgets and tools that are either being released or dreamed. From cars that can park themselves to a Bluetooth monitor that can be attached to a child...
  • Has the Super Bowl Reached Brands' Willingness to Pay?

    Dwayne W. Waite Jr.
    28 Jan 3505 | 6:21 am
    Summary: Willingness to pay. What an interesting concept. Those who begin studying marketing and economics during their academic days have no doubt combed over this subject. A consumer's willingness to pay (WTP) is incredibly important to test and discover. If a brand is way below, then it could run the chance of being considered a commodity; easily substituted, and most importantly...
  • Sugar Facts Clearly Stated

    Briskman Stanfield
    28 Jan 2750 | 6:21 am
    Summary: Three Musketeers, Hershey’s, and Twizzlers, oh my! In these healthful times, it’s not politically correct to admit to loving sugar. Yet it does make for sensational advertising once unwrapped. A brim-filled candy (store) drawer was the delicious norm at my childhood address.
  • No Plan B: Putting All Your Eggs in One Basket

    Jerry Northup
    28 Jan 2523 | 6:22 am
    Summary: Most career advisors counsel against narrowing your options. Yet, at least as it pertains to entering the advertising and marketing field as a creative writer, I believe you’ve really only got one egg to work with — your talent. So, to succeed, you have to maintain, in a sense, a single-minded obsession to stick with it in both good times and bad. Carrying the analogy forward, the basket you place your “egg” in merely represents the organization...
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    Advertisers

  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette…
  • Insights or Insight? In which the singular is probably more valuable than the plural.

    Sue Imgrund
    21 Jan 2015 | 8:40 am
    It seems popular in marketing circles to talk, in a kind of pseudo-scientific way, in plurals where the original word is better known in the singular. Learnings, behaviours and, of course, insights. It didn’t really occur to me until I read this excellent blog post by Martin Weigel (careful if you’re at work – the accompanying illustration is rather more racy than the one above) that there’s a world of difference between some people’s use of the word “insights” and the general meaning of “insight.” Insight in the singular is one of the…
  • Brand Bravery

    Sue Imgrund
    18 Jan 2015 | 4:57 am
    Over the last ten years, one of my favourites amongst those email digest thingies that you sign up for is the newsletter from Contagious. It’s so much more intelligent than those dreadful lists of lists that LinkedIn is convinced will appeal to me. Contagious is a magazine that’s been going for 10 years now and moves from old-school marketing into the intersection between marketing, culture and technology. The recent digest contained a link to an article from one of the co-founders, Paul Kemp-Roberston, entitled The Contagious Commandments: Ten Steps to Brand Bravery. It’s…
  • Brands at the Museum

    Sue Imgrund
    13 Jan 2015 | 7:25 am
    Back in the last century, working at Saatchi & Saatchi, one of the highlights of a visit to my clients at Harvey’s of Bristol was a visit to the Harvey’s Wine Museum. Located in dockyard cellars, the museum had a slightly raffish air, a teeny bit disreputable car boot sale of a place with its dusty decanters and blowsy barrels. The highlight was a drawing of the historic occasion in the 19th century during which a lady sherry-tasting proclaimed ‘if that be the milk, then this is the cream.’ I’m not sure if the museum still exists, but brand museums are now…
 
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    SoV-Share of Voice

  • Seven Lessons from a 2-Year Old Startup

    marksilva
    22 Jan 2015 | 2:42 pm
    Seven lessons and axioms acquired building a startup in the past two years. Continue reading →
  • Impressions from TechCrunch SF Hackathon Part 2

    marksilva
    9 Sep 2012 | 6:29 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend.  Part one of this post deals with Hackathon logistics and presentations; Part 2 will be some quick thoughts on some of the ideas presented. Here are some of the overall impressions … Continue reading →
  • Impressions from TechCrunch SF 2012 Hackathon Part 1

    marksilva
    9 Sep 2012 | 5:14 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend. Wanted to push out some quick impressions for both the companies that demo at Hackathons as those looking to host/participate in future hacks. Part one of this … Continue reading →
  • Rant: Responsive Design vs. Mobile First

    ethnoinsight
    18 Aug 2012 | 8:01 am
    Most marketers and agencies use "Responsive Design" as the euphemism for stretching production dollars to "build once" and use-many times to deliver their websites to any device including smartphones and tablets. They take credit for being "Mobile optimized" and check the box for their "mobile strategy" execution. And, in my opinion, that's where they fail. "Mobile first" and optimization is about a thoughtful exploitation of the mobile platform, context and utilities along with new consumer behaviors to win. At a minimum companies need to purse the "And" strategy of "Mobile First" and…
  • Weekly Roundup 8/7/12

    ethnoinsight
    10 Aug 2012 | 5:46 pm
    Last week’s focus turned an eye to finding your tech-soul and investing in others as they find theirs:  Pre-IPO companies with big valuations The decade of the angel investor. Google Developers interview with Kevin Rose looking at start-ups, teams,  and … Continue reading →
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    Only Dead Fish

  • The Difference Between Good and Bad Organisations

    Neil Perkin
    26 Jan 2015 | 2:08 am
    I'm reading The Hard Thing About Hard Things which is excellent. Part of what makes the book unusually good is that it draws a lot from Ben Horowitz's personal experience launching and running a series of companies before becoming a VC. And he's very honest, focusing often on the decisions made when things were not going so well, or in other words the times when he was a 'wartime' CEO. These kinds of leaders, says Ben, don't need the typical kind of management books that 'focus on how to do things correctly, so you don't screw up,' but instead on 'what you need to do after you have screwed…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    24 Jan 2015 | 4:32 am
    Here are my favourite links from this week curated by Fraggl: I loved this idea - using Google Streetview to safely treat Alzheimers. Check out the video An excellent post from Dave Trott on how advertising agencies are becoming the 'gift wrapping department' A good summation from Mike Arauz at Undercurrent of common characteristics across their list of the most responsive organisations of 2014 Inspite of the clunky headwear, Microsoft's Holographic computing looks really good Austin Kleon with a good thought on filtering information about a new artist or band you've discovered…
  • Theologising Algorithms and Data

    Neil Perkin
    20 Jan 2015 | 4:05 am
    I read a lot of stuff that talks about how much of our present and future, particularly in the context of information and content discovery, are being governed by algorithms and I think we're in danger of overplaying their role. So this highly thought-provoking piece in The Atlantic by Ian Bogost made for an interesting read. Ian talks about how we theologise algorithms and data, downplaying all the people, processes, materials and machines that comprise any 'technology': 'If algorithms aren’t gods, what are they instead? Like metaphors, algorithms are simplifications, or distortions.
  • This Week's Favourite Fraggl Links

    Neil Perkin
    17 Jan 2015 | 3:07 am
    Here are my favourite links curated this week by Fraggl: Beautiful travel posters made by NASA featuring actual exoplanets? OK then. Re-building history's biggest dot-com bust. Can Instacart (which recently secured $220m in funding) make it where WebVan didn't? Danah Boyd talks sense about the well-shared teenager's view of social media Lengthy but excellent read about the making of Pulp Fiction Sam Altman on policies to fix growth and innovation, and then there was Paul Graham on why it’s often a mistake for young companies to talk to big company Corp Devt teams And of-course…
  • Firestarters NYC - Creativity in a Constrained World

    Neil Perkin
    15 Jan 2015 | 11:40 am
    Really pleased to say that hot on the heels of our first ever Google Firestarters in New York there will be a second event on 22nd January at 5.30pm, Google HQ NYC. This one will be taking 'Creativity in a Constrained World' as its theme, focusing on some of the topics explored on Adam Morgan's new book A Beautiful Constraint. Adam will be speaking (I saw Adam speak at the APG's Big Thinking conference and he was excellent) alongside his founding partner at EatBigFish Mark Barden. The book, and the event, will be considering how, in a world of super-abundance of choices and connections yet…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Near and Distant Future of Paid Media

    Jenn Vickery
    22 Jan 2015 | 2:57 am
    A slight vibration on your arm wrests you from a night of sleep. You wake up feeling groggy, a little less than well rested. As you make your way out of bed and into the kitchen, a notification catches your eye. You open up your personal display as you’re making your morning commute to the coffee maker, only to see an entire list of tips and advice for coping with sleep deprivation. Coffee at 7:30 a.m. isn’t one of them. Instead, you opt for a breakfast of mixed fruits and whole grains. While you’re eating, that same display mentions a few ways to keep your energy up during the rest of…
  • The 5 Myths of Rejection

    Evan Porter
    20 Jan 2015 | 5:12 pm
    In the early 1940s, there lived a woman by the name of Florence Foster Jenkins. She was a semi-famous opera singer in and around New York City. There was nothing particularly noteworthy about her. Except one thing. Despite her fame and success, she was an absolutely dreadful singer. Awful. Downright abysmal. But here’s the thing about Florence; no one ever had the guts to tell her she was bad. She thought she was brilliant. She thought she was one of the greatest voices of her generation. So she’d have these listening parties where she’d force her friends to come over and hear her sing,…
  • How Hummus Won American Hearts

    David Williams
    13 Jan 2015 | 12:42 pm
    Things have a history of making their way to America. And it’s not much of a surprise since, well, most of what we know today as “American” came from somewhere else. For hundreds of years immigrants have braved oceans and seas to reach the Americas, bringing along bits and pieces of their own cultures. Today we live in a nation of immigrants, and it shows. But in recent years, a certain phenomenon has started taking the United States by storm. No, it’s not fútbol, and thankfully it’s not K-pop. No, it’s a pasty, deceptively tasty spread with a history worth sharing. Hummus. Oh,…
  • The Promise of Millennials

    Brian Easter
    7 Jan 2015 | 10:38 am
    A few weeks ago, I was at a leading marketing and advertising conference with some of the best and brightest minds in the industry. We talked about new ideas, new tools, and new strategies—all ways to become better marketers. We also talked a lot about Millennials. At least two or three sessions became heated discussions about the worst generation this country’s ever seen. There wasn’t just anti-Millennial sentiment. There was Millennial hate. We’ve heard it all before. A simple search will tell you immediately: Millennials are lazy. They’re self-centered, impatient, and entitled.
  • Puppies, Practice & Performance Incentives: Our Most Shared Blog Posts of 2014

    Evan Porter
    30 Dec 2014 | 1:16 pm
    Running a blog is a lot of work. There’s the sometimes-grueling task of generating ideas and managing the editorial calendar. There’s the constant workload juggling that needs to occur to find time to write. And then there’s the actual writing itself — sometimes effortless, sometimes an absolute battle. But I think, in an honest moment, we’d all admit that working on the Nebo blog is one of our favorite tasks. It’s one of the few times we get to sit down and put our own thoughts to paper (or pixels) with little thought to ROI, CTAs, or SEO. We pride…
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Federal Cooling Off Rule

    Kevin Grimes
    22 Jan 2015 | 1:21 pm
    The Thermonuclear, Scorched-Earth, Mother-Of-All Best Practices Series By Kevin Grimes Virtually everyone has heard something about some mysterious state or federal law or regulation that provides some buyers under certain circumstances the ability to cancel some types of purchases or contracts within three days. But . . . most folks are rather hazy on the details. On January 6, 2015, the FTC made a change to the federal “cooling off” rule[i] (which is actually a federal regulation). Although the change is not tremendously significant, direct sellers and their independent contractors…
  • Kevin Grimes Joins Thompson Burton

    Kevin Thompson
    8 Jan 2015 | 9:01 am
    As we’ve been building out Thompson Burton over the past few years with my longtime friend and business partner, Walt Burton, there’s one simple concept coined by Jim Collins that’s never failed us: Get the right people on the bus. Kevin Grimes is the right person. I’m excited beyond measure to be announcing the addition of Kevin to our team! Kevin and I have a history that goes back close to seven years. Back in the day when I was an in-house lawyer for Orrin Woodward, one of MonaVie’s distributors, I worked closely with Kevin. He was serving as their outside…
  • MLM Special Deals: The Fraud Ends Now

    Kevin Thompson
    10 Dec 2014 | 1:50 pm
    We’ve been tip-toeing around this issue for years. The first question: Is it legal to offer distributors special incentives (in addition to the pay plan) to join a company? Yes. Just like it’s legal to hire the services of a doctor to promote a new medical device. The second question: Is it legal when the company / distributor fail to disclose the existence of these deals? No. Actually, it’s fraud. And as an industry, it’s been going on for years. We’ve known about it, yet we’ve done very little to stop it (or even slow it down). I tried humor when I wrote…
  • Eric Worre’s Go Pro Recruiting Mastery Event

    Kevin Thompson
    4 Dec 2014 | 7:24 am
    Wow! It’s all I can say about it. I’m not easily excited, and I’m incredibly excited to share with you what I observed at this event. I was deeply honored when Eric asked me to speak at his 2014 Go Pro event in November. When I say “deeply honored,” I really mean it. With speakers like Todd Falcone, Jordan Adler, Chris Brogan, Les Brown, Richard Brooke, Eric Worre, Harry Dent, Paul Pilzer, Kevin Harrington and the lovely Donna Johnson….I was by far the least qualified of the speakers. It’s like being chosen for the all-star team and I was happy to…
  • Pershing Square’s lawyer, David Klafter, Sends a Letter to Herbalife’s Chief of Compliance, Pamela Jones Harbour

    Kevin Thompson
    12 Nov 2014 | 3:03 pm
    David Klafter, Senior counsel at Pershing Square, wrote an extensive letter to Herbalife’s new chief of compliance, Pamela Jones Harbour. Before diving into the letter, the basics: Pam Harbour was a former FTC Commissioner. The FTC is led by 5 commissioners, she was one of them for 7 years. She recently took a position as head of compliance at Herbalife. Based on public comments, she’s been given tremendous authority. David Klafter is a lawyer. He’s obviously well qualified and talented. With that being said, in this arena, I think it’s safe to assume the following:…
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    A blog for new creatives, changing creatives or considering creatives

  • I’m The New Creative

    Professor Ad Man
    22 Jan 2015 | 7:27 pm
    2014 I committed the cardinal sin of blogging. I stopped posting. It was the fifth year of Professor Ad Man, an anniversary year and a couple of significant things happened: My original site had to be moved to WordPress. (Eventually, I will The put five years of content on this new platform.) More important, my career went in a new direction. I haven’t worked at an ad agency in over two years, but during that time, I’ve had opportunity to do good creative work. When I get my posts back up, you’ll see I’ve always said that you don’t have to work at an agency to…
  • Are Your Books Ready For Portfolio Night?

    Clifton Simmons
    18 May 2014 | 8:21 pm
    Around the world May 21 is Portfolio Night. From South Africa to San Francisco, many creative directors from major agencies will be on hand to review your work and provide constructive criticism (who knows, maybe an offer?). Many call it “speed dating for creatives.”  Now in its 12th year, you’ll never get face-to-face time with so many creative leaders. So don’t wait. Don’t hesitate. Many host city events are already sold out. Check out the Portfolio Night site to find the event closest to you. Hopefully, your books are updated and ready to go.
  • In Memory Of A Co-worker, Friend, Family

    11 Apr 2014 | 2:55 pm
    Consider yourself fortunate when your co-workers are your friends. Consider yourself blessed when your co-workers are more like family. Meg was family. Monday morning hit like a gut shot when I got the news – Meg passed away unexpectedly dealing with an illness. She was an art director partner of mine at Lowes Campbell Ewald for a number of years. We became good friends, while working on Michelin and USAA.   She leaves behind her husband Mike, son Holden (11) and daughter Allison (8). Friends and family are raising money for an education fund for the kids. I’d be grateful if…
  • So What If It’s Been Done Before.

    Professor Ad Man
    28 Mar 2014 | 1:38 pm
    I’m paraphrasing the saying, “There’s no such thing as an original idea anymore.” People are far too quick to point that out when criticizing good creative work. Here’s are some recent examples: A young woman, Leah, sent a Lego kit of herself along with her resume to various agencies, trying to land an internship. She went viral and will very likely land a JOB. Personally, I did a similar concept years ago. I never went viral, but it helped me land my last two jobs. (and my packages sat on my creative directors’ shelves for years). Sadly, I’ll never…
  • Some Take Notes. The Rest Doodle.

    Professor Ad Man
    28 Jan 2014 | 2:08 pm
    A student once asked me, where does my inspiration come from? I doodle. I doodle all over my creative briefs. I doodle in my notebook. I even have a doodle app on my phone. I doodle during meetings. It’s not because I’m not listening. It’s because I am listening. Even a copywriter knows sometimes it takes more than words to generate an idea. Sometimes I doodle to get out my frustrations in hopes that an idea will come. CBS Sunday Morning recently aired an episode about “The Higher Purpose of Doodling.” My creative process is suddenly justified. Check it out.
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    RICK MATHIESON: GENWOW.COM

  • GE Brings Good VR To Life as It Dives Deep Into (Oculus) Rift (Video)

    Rick Mathieson
    19 Jan 2015 | 2:59 pm
    Maybe it says something that I leveraged a tagline from a 30-year-old TV campaign in referencing GE. Still (maybe the last) bastion of what passes for mass media these days, TV remains supreme. But i may no longer possess the...
  • GEN WOW AWARDS: Top 10 Best in Prankvertising 2014 (Video)

    Rick Mathieson
    2 Jan 2015 | 9:28 am
    Call it branded video's mischievous cousin (don't miss our Top 10 Branded Videos, too). Stuntvertising. Hell, call it whatever you like—just as long as the camera is rolling as you punk one of your customers so other people can laugh...
  • GEN WOW AWARDS: Top 10 Best Branded Videos 2014 (Video)

    Rick Mathieson
    1 Jan 2015 | 6:19 pm
    It's no secret video marketing is a red hot topic these days, from micro-videos to how-tos to promos to feature-length movies. But for us, our favorite brand videos tended to fall into one of two categories - narratives (ie, more...
  • GEN WOW AWARDS: Top 10 3D Projection Experiences 2014 (Video)

    Rick Mathieson
    30 Dec 2014 | 7:33 pm
    3D projection mapping is the medium with the least exciting name and the most eye-popping impact. Also known as "spatial augmented reality" (a much better, but equally esoteric name), projection mapping is indeed technology that makes physical objects come to...
  • GEN WOW AWARDS: Top 10 Social Media Campaigns 2014 (Video)

    Rick Mathieson
    29 Dec 2014 | 8:38 am
    It goes without saying that the ALS Ice Bucket Challenge will top everyone's list for Best Social Media campaign of 2014 - as it should. So our little list should more properly be titled "Top 10 Social Media Campaigns of...
 
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    Latin Link

  • Driving More ROI from Online Campaigns in Brazil

    Luciano Rodrigues@USMediaConsulting.com
    26 Jan 2015 | 1:09 pm
    While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing even before they launch. With that in mind, we reviewed fresh data on Brazilian internautas to pick out details about behavior and habits that may help improve results with online […]
  • The Future of Media Buying in Latin America

    Santiago Luna@USMediaConsulting.com
    23 Jan 2015 | 6:32 am
    A look at some recent tech developments that could impact online ad buying in Latin America in the near future.
  • 4 Keys for Mobile Media Buying in Latin America

    Juan Pablo Suarez
    23 Jan 2015 | 6:04 am
    Mistakes to avoid and important factors for getting the most out of mobile marketing in Latam.
  • 10 Media Must-Knows for Planners Targeting Brazil

    Bruno Almeida@US Media Consulting
    23 Jan 2015 | 6:02 am
    The latest data on Brazilian media consumption: TV, radio, Internet, print and more, as well as behavioral insights to optimize campaigns.
  • Quick Insights into Brazilian Internet Users

    Abel Delgado@US Media Consulting
    14 Jan 2015 | 12:05 pm
    A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.
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    JMS Group

  • Affinity Water – Public Information Video

    Tom Vaughan-Mountford
    26 Jan 2015 | 4:04 am
    JMS were approached by Campaign Works to produce a public information video about water-conservation for their client Affinity Water. Armed with a storyboard involving slapping someone with a fish and the knowledge that they liked the cinematic style of “Sean Of The Dead” and “Hot Fuzz” director Edgar Wright, we set our production team on the hunt like blood hounds to sniff out suitable actors, locations and most importantly – props. For the actors we knew we needed someone with a stereotypical Fisherman appearance to deliver the slap, and the iconic white beard and weathered…
  • Sky AdSmart – The Complete Beginner’s Guide

    Tom Vaughan-Mountford
    12 Dec 2014 | 7:16 am
    Imagine being able to insert a television commercial for your local business into a selected national Sky channel, without having to buy a traditional national campaign. Imagine being able to show a commercial for a special local offer to an individual postcode, demographic, age, or income bracket. How about only showing a commercial advertising dog food to homeowners who have a dog? Now imagine the cost-savings associated with such targeted advertising. All of this is now possible. Sky AdSmart can serve different ads to different Sky households watching the same programme, at the same time.
  • Anglian Water – Corporate Video Shot On iPhone

    Tom Vaughan-Mountford
    7 Nov 2014 | 7:00 am
    Senior management blanched. Crew fell silent.Account Handlers looked bemused. But the Creatives ploughed on regardless. “We just shoot it on a mobile phone. We don’t try and make it LOOK like it was shot on a mobile phone.We don’t torture it into some grainy documentary style. We just use a phone”. And so it was, dear reader, that JMS put away its many thousand pounds worth of gleaming camera gear, spent 50 quid on some stick-on lens-extenders and hit the road with an entire crew, including a features cameraman, a sound recordist, make-up… plus a mobile phone. The result?
  • Stephen Fry – Norwich ISDN Studio Link

    Keith Lindsay
    7 Nov 2014 | 6:31 am
    It’s an advantage that our Norwich ISDN studio is in the grounds of a superb country house hotel.And it’s useful to be at the heart of a region beloved by, and home to, many famous performers. But two recent JMS sessions confirmed that location matters less and less these days. The Client, mighty US technology business Honeywell.Its latest innovation, a voice-activated thermostat. It controls your home heating, and tells you what it’s doing. The Agency, top-notch London-based 3 Monkeys. The Performer, beloved local and well-known gadget freak Stephen Fry. The Campaign, an accurate…
  • Sequin Art – CITV and European TV Campaigns

    Tom Vaughan-Mountford
    6 Nov 2014 | 7:42 am
    We’ve had the great pleasure of working with KSG on their Sequin Art products for a number of years now and 2014 saw our busiest summer yet in preparation for October half term and Christmas, both key periods for craft-toy sales. KSG and JMS both wanted a ‘step up’ for the 2014 campaign and so we aimed high, bringing to life the ‘Sparkling World of Sequin Art’ with 3D animation.From a living room setting 3 girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers! Written and Directed by Luke Witcomb the commercial…
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    Campaign Planning

  • This Year's Super Bowl Ads

    John Drake
    27 Jan 2015 | 9:47 am
    It's upon us. I feel like there's a lot to keep an eye out for this year. The most first-time advertisers since 2000, less pre-viewing of spots online, and, what seems like, a really interesting range of brands. I always...
  • Search On

    John Drake
    20 Dec 2014 | 6:00 am
    Every December, Google's Year In Search is worth waiting for. This year was no different.
  • Scale

    John Drake
    19 Dec 2014 | 4:00 pm
    I've been searching for a good way to articulate the importance of scale for some time. I like this one:
  • Being Culturally Unanchored

    John Drake
    20 Nov 2014 | 8:51 pm
    The first time I heard Nick Drake was in an ad. A beautiful VW ad. From there I backtracked the music and became a fan. Nick only recorded three albums during the late 60s and early 70s. None of them...
  • Why The John Lewis Ad Is So Good

    John Drake
    8 Nov 2014 | 12:20 pm
    In communication there's something called low involvement processing. It states that an audience doesn't need to be paying strict attention to something in order for it to connect. There have been many studies on this. One of them was done...
 
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    Co.Create

  • Creative Brief January 27: Fantastic Four Teaser, Snapchat's New Creative Platform And A Meat-Covered Weiner

    Co.Create Staff
    27 Jan 2015 | 10:37 am
    Emma Watson, a Double Down hotdog, Daft Punk, and the Fantastic Four are in the Creative Brief.Everything you need to know today, covered in fried chicken.Read Full Story
  • Catcalling Is Never Funny Unless It's These Bros Tricked Into Catcalling Their Mothers

    Joe Berkowitz
    27 Jan 2015 | 9:01 am
    In a new ad for the Peruvian branch of Stop Street Harassment, a farce perpetuated on serial harasses ends with a haunting Oedipal calamity.One tactic that should prevent overly hormonal street-bros from catcalling women is imagining what their own mothers would think of this behavior. In a new Peruvian ad, however, that threat becomes an all-too-real Freudian nightmare.Read Full Story
  • Newcastle's Band of Brands Super Bowl Ad Is A Logotastic Adstravaganza

    Jeff Beer
    27 Jan 2015 | 7:56 am
    A parade of brands buy in to Newcastle's big (game) idea.How many brands can you fit in to one 60-second commercial? 10? 20? For Newcastle's new "Band of Brands" Super Bowl ad the answer is a smooth 37. 37 brands and logos jammed in to a completely forced, hilariously constructed commercial that will be hailed by some for bringing corporate socialism to the Super Bowl.Read Full Story
  • The NFL's Super Bowl Ad About Domestic Violence Is Based On A Real 911 Call

    Jeff Beer
    27 Jan 2015 | 7:48 am
    An unsettling PSA brings the league's ongoing "No More" campaign to the big game.The NFL is using its biggest stage to continue its campaign about domestic violence issues. The new PSA, by agency Grey New York uses the audio from a real 911 call over an unsettling film of the after effects of domestic abuse to get its message across.Read Full Story
  • Coke's Super Bowl Campaign Takes On Internet Hate And Urges Viewers To #MakeItHappy Instead

    Dan Solomon
    27 Jan 2015 | 7:42 am
    Coke releases teasers for its upcoming Super Bowl spot targeting Internet haters.The Internet, as we all know, is terrible. Or, at least, people on the Internet are terrible—a mass of harassment and bullying, racism and sexism and homophobia, designed to drive people who critique video games into seclusion, and to ensure that the unpopular kids at school can't even avoid their tormenters when they're at home in their own bedrooms. But let's not dwell on the negative here: In Coke's forthcoming Super Bowl spot, the negativity that dominates discourse on the Internet gets called out, and…
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    Advertising

  • The 10 Things In Advertising You Need To Know Today

    Lara O'Reilly
    28 Jan 2015 | 2:36 am
    Good morning. Here's everything you need to know from the world of advertising this morning. 1. GoDaddy has pulled its Super Bowl ad just hours after it was first unveiled. Animal lovers had complained its commercial, which depicted a cute little Golden Retriever being sold online, could encourage irresponsible or illegal puppy farming. 2. Mercedes-Benz told us it is using its Super Bowl ad to step away from its usual "angular jaw and seriousness." Its ad this year is a modern, animated take on the classic Aesop's Fables story "The Hare and the Tortoise." 3. These are China's 10 most valuable…
  • GoDaddy Pulls Its Super Bowl Ad After Animal Lovers Complained It Could Endorse Illegal Puppy Farming

    Lara O'Reilly
    28 Jan 2015 | 1:35 am
    We almost, almost made it through to the Super Bowl this year without any advertisers sparking controversies. That was until Tuesday night when GoDaddy announced, just hours after releasing its campaign on the "Today" show, that it was pulling the ad after animal lovers complained it made light and could endorse irresponsible dog breeding. The domain name company's ad opened with a cute Golden Retriever puppy — "Buddy" — riding on the back of a truck. NASCAR star Danica Fitzpatrick is at the wheel. Buddy seems fairly content, hanging out with two other fluffy pals. But the ad then takes a…
  • Mercedes-Benz Tells Us How The Super Bowl Gives The Brand Permission To Step Away From Its ‘Angular Jaw And Seriousness’

    Lara O'Reilly
    27 Jan 2015 | 11:39 pm
    After a one-year absence, Mercedes-Benz is returning to the Super Bowl ad space this year with a modern-day, animated take on the classic Aesop Fables story “The Tortoise and the Hare.” It’s quite a departure from a brand usually famed for showing off its brawn through its marketing. Even the build-up to the “Big Race” ad — online videos and a TV ad starring NFL legend Jerry Rice and ESPN presenters Mike Greenberg and Mike Golic — takes on a far more light-hearted approach than we’ve come to expect from Mercedes. And it ad itself aired during “The Ellen DeGeneres Show”…
  • Yahoo's Core Business Is Flat, But Investors Cheer Alibaba Spinoff (YHOO)

    Matt Rosoff
    27 Jan 2015 | 2:35 pm
    Yahoo just announced its earnings, but the biggest news is that it will spin its stake in Alibaba out into a separate company. Existing investors will get shares in the new company, dubbed SpinCo. The stock is up about 7% after hours as investors digest the news of the tax-free spinoff of Yahoo's biggest and most important asset. With the Alibaba spinoff, Yahoo boasts, it will have returned more than $50 billion to shareholders. Its market cap is $47 billion. Earnings were more or less right on target with analysts' expectations: Non-GAAP EPS of $0.30 versus analysts expectations of $0.29.
  • How To Use Snapchat's New 'Discover' Feature

    Steven Tweedie
    27 Jan 2015 | 11:53 am
    Snapchat's new Discover feature is a big update. It allows Snapchat users to view news in the form of Snapchat Stories. After 24 hours, the stories disappear and are replaced with fresh content. To cover a wide range of interests, Snapchat has partnered with CNN, Vice, Yahoo News, Comedy Central, National Geographic, Daily Mail, ESPN, Food Network, and Cosmopolitan. Here's how it works. Discover went live in the latest Snapchat update, so make sure your phone has the latest version installed. Then, open up the app and swipe to the right to access the Stories menu. Now swipe one more time to…
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    Video Made Easy

  • The Do’s And Don’ts Of Corporate Video Production

    anna
    22 Jan 2015 | 5:40 am
    This article was written by Duane Rajkumar on behalf of One Inch Punch Pro, a Toronto based video production company with experience creating corporate videos, music videos, short films, reality television and more. They are one of our video-makers on Wooshii. Check out their profile here. Do’s Develop A Clear Goal It is imperative that you invest considerable time developing a clear goal before you start filming. You should define exactly what you’d like the video to do. You likely want to engage your audience and illustrate the company’s history and products. Much of this…
  • $20k additional digital budget – what are your experiments?

    Sarah McDonald
    15 Dec 2014 | 2:40 am
    Get creative with those end of year budgets. It’s that time of the quarter and time of year to wrap up your budget spending. You could be allocating funds to the new and experimental. For many, those budgets are attributed to more of the same. I gathered some media owner, media agency and client-side digital friends and asked ‘if I gave you an additional $20k to allocate before the end of the year, where would you spend it?’ This is what they suggested + some links to people who explain it better than then media owners do. Facebook Custom Audiences, using your customer emails as an…
  • How can you get 200K video views?

    anna
    9 Dec 2014 | 1:35 am
    alpharooms.com share their video 200,000 times and their video remarketing campaign is more cost-effective than search   alpharooms.com, founded in 1999, is a worldwide travel brand that offers discounts on hotels, flights, holidays, car hire and other holiday extras. Their portfolio includes 250,000 hotels and apartments in over 40,000 destinations. Last year, when looking at their brand searches on Google, alpharooms.com noticed that several unofficial videos had started to surface in the results, including obsolete voucher codes and old brand messaging. These unofficial videos acted…
  • Kittens in Videos: Do You Really Need Them?

    anna
    5 Dec 2014 | 8:11 am
    On hindsight, the ice bucket challenge was destined for internet glory. It’s simple, easy and inexpensive, it’s social, it works well on video, it’s authentic and it supports a good cause. The challenge was suggested by a baseball player with ALS, not a marketer. With so many creative marketing minds in the world spinning out great ideas, why aren’t they lighting up the webscape daily, even hourly? Why is it that the videos that get the most traction come from the least experienced people and places? Perhaps it’s because authenticity has overtaken creativity as the coin of the realm…
  • Football Chairman, a best-selling app, now has a Wooshii-made app video

    anna
    1 Dec 2014 | 2:14 am
    Providing your potential customers with an app preview video is an extremely effective way to accelerate app downloads. It brings your app to life, giving your audience a taster of your app before they purchase. It emotionally engages in a way that static images and text simply cannot. Football Chairman, a sporting app that enables you to build your own virtual football empire, is no stranger to success. When they launched the latest version of their app, it went straight to #1 in the UK paid app charts within hours of launch. It was named as one of the iTunes Editor’s “Best of…
 
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    JCDecaux OneWorld

  • Ian Somerhalder’s Azzaro tweet leads to Social & Sales Success

    Mabel
    15 Jan 2015 | 5:00 am
    Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. Duty free sales for Azzaro Pour Homme…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – October 2014

    Kevin
    5 Jan 2015 | 2:03 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. A tram stop in Vienna’s 7th district underwent a radical transformation into a “Scary Shelter”, and for two days was invaded by zombies to promote the new season of The Walking Dead. This was the first time Gewista used Augmented Reality in outdoor and it was a great success with over 10 million views generated on social media. More…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – September 2014

    Kevin
    19 Dec 2014 | 3:48 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for September 2014 was an experiential campaign for KPN in the Netherlands. The Campaign. KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments. On Saturday…
  • Monoprix and JCDecaux Create a Rainbow Generator in Paris

    Kevin
    11 Dec 2014 | 9:00 am
    To brighten up your winter blues, let us have a look back at a campaign that will surely put a smile on your face. In May this year the French supermarket Monoprix, working with Rosapark and JCDecaux Innovate France, created a campaign to lift people’s mood during their daily routines. They created the first rainbow-generating billboard in Paris using natural light and recycled water. The “Bye Bye Gloominess” campaign brought three days of colour and optimism to the streets of Paris. To generate the rainbow, JCDecaux installed a 8m2 billboard in La Vilette with a water sprinkler that…
  • Bring out the Champagne; JCDecaux UK wins “Best Digital Billboard” at the DailyDOOH Gala Awards!

    Aglaia
    5 Dec 2014 | 6:50 am
    The DailyDOOH Gala Awards recognise excellence and promote best practice within the digital outdoor advertising and digital signage industry. We are thrilled to see JCDecaux UK winning the prestigious DailyDOOH “Best Original Digital Billboard” award for the 120m2 Motion@Waterloo advertising screen! The prize was announced by an international panel of industry experts from Italy, France, Germany, Spain, North America and the UK. JCDecaux UK Motion@Waterloo wins DOOH Best Digital Billboard “One of the things that all of the judges liked with the three JCDecaux finalists was the…
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    Harmelin Media Blog

  • Mo Bile, Mo’ Easy, Mo’ Money

    Blog@harmelin.com
    22 Jan 2015 | 11:09 am
    When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making a purchase decision. Mobile is and will continue to be key in brands’ marketing strategies. Here are several trends that should be taken into consideration when planning for a mobile presence and mobile advertising vehicle.
  • Insta-branders: Cats and Sunsets, Step Aside

    Blog@harmelin.com
    5 Jan 2015 | 12:20 pm
    Cats and sunsets, step aside. Brands are seeing picture-perfect results. Once upon a time, Instagram served to capture and share the world’s moments. Today, the zero-revenue startup is home to more than 300 million users. In comparison to the service’s parent company, Facebook, with 1.35 billion users, Instagram may not be deemed as a “competitor.” But the four-year-old company shows great potential to add a large sum of money to the already-deep pockets of Facebook.
  • Programmatic Buying Cheat Sheet: 6 Acronyms You Need to Know

    Blog@harmelin.com
    22 Dec 2014 | 12:37 pm
    Programmatic media buying has been a hot button topic in the news as of late, even on our blog. With the rise of the first full-fledged programmatic television buying platform, education will be necessary to stay ahead of the game. But let’s be honest, not everyone has time for a formal “education” on the subject, so here are six must-know acronyms to navigate the programmatic space.
  • Traditional Media Is Not Dead

    Blog@harmelin.com
    1 Dec 2014 | 4:19 pm
    We often hear about the growth of digital media and the increased adoption of new media devices. With the press that digital media receives, it is easy to think that traditional media is becoming obsolete, especially among younger adults. It is true that TV, radio, magazines, and newspapers are not the dominant media that they once were. But they are not dead. They still play a significant role in consumers’ lives.
  • Association of National Advertisers 2014 Conference Recap

    Blog@harmelin.com
    18 Nov 2014 | 4:34 pm
    At the ANA conference a few weeks ago, we saw some great presentations from Target, General Mills, Chobani, Nissan, T-Mobile, Walmart and many other iconic brands and companies.
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    AdEspresso » Blog

  • 4 Ways To Engage Your Audience With Visual Storytelling On Facebook

    Dan Virgillito
    22 Jan 2015 | 10:19 am
    We are living in an age of News Feed overload. In less time than it takes for you digest this sentence, the News Feed of millions of Facebook users has been updated with statuses, photos, videos, app activity… and advertisements from companies around the globe. With an unstoppable stream of content, businesses need to work harder to really stand out and capture audience attention if they want to avoid ignorance. Actually, you have no other option. While procrastinating their daily commitments ahead of them, your target audience on Facebook will take a moment to quickly scroll through their…
  • Facebook Ads Suicide: 6 Deadly Errors to Avoid

    Massimo Chieruzzi
    20 Jan 2015 | 7:00 am
    I wish that this post could have been based on my observation of our customers’ mistakes. It is not. It’s based on errors I myself have made over the 5 years since Advertising was launched on Facebook in 2010. By repeatedly committing these 6 deadly sins, I’ve probably lost more than $250,000. Now that I’m well aware of them, I carefully steer clear of these mistakes but many other advertisers are still making them every single day. The result is millions of dollars burned each month on underperforming Facebook Ad campaigns. Here they are in all their gory glory… Can…
  • Facebook Ads: What you missed in 2014 & what’s coming in 2015

    Massimo Chieruzzi
    13 Jan 2015 | 7:29 am
    2014 was an exciting year for marketers using Facebook Advertising — but a tough one. While lots of features have been added to get more from Facebook Ads, certain limitations were also introduced in order to curb spamming, which ruins the user experience. It’s certainly been an exciting year for AdEspresso as we kept up with all these changes while simultaneously innovating and growing the business 10x in just one year. Thanks guys; we would never have got there without your support and feedback! With 2015 just getting started, I thought it would be a good time to summarize the most…
  • 7 counterintuitive things we avoided doing to grow 10X in a year

    Armando Biondi
    17 Dec 2014 | 5:29 pm
    Lots of people have been asking what it takes to grow a company 10X in a single year. With AdEspresso, we recently hit $5M in platform revenue, up from just $500k twelve months ago, so I can tell you something about it. The main learning so far is that -yes- it’s about what you did to go from here to there, but -even more importantly- it’s about what you didn’t do. Sounds weird, huh? Still, that has been very much the case for us, as well as for many founders that were able to get the initial product-market fit. So, hoping it can be helpful to you as well, here’s the quick and…
  • Scale your Teespring Business with Facebook Ads & AdEspresso

    Massimo Chieruzzi
    10 Dec 2014 | 9:37 am
    There are two things you need to know about Teespring. First, they’ve built an amazing platform that allows anyone to design and sell t-shirts. Second, selling Teespring tees through Facebook ads is a match made in heaven. They just sell amazingly well, and the process translates to ridiculously low costs to acquire customers. That’s why we’ve worked with Teespring’s awesome team over the last month and we recently announced a strategic partnership with them to allow Teespring sellers to optimize their Facebook Ads with AdEspresso. And in today’s post, I’m…
 
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    Clearcode

  • How to Avoid Project Failure With Premortem

    Michael Sweeney
    27 Jan 2015 | 8:31 am
    Only 39% of all IT projects succeed in 2012. If you think that number is shocking, check out this alarming statistic: 68% of IT professionals believed their project would fail right from the beginning. How many of those people from the 68% do you think spoke up before the start of the project and expressed their concerns? In a team of 20, you’re probably looking at one or two, if any. There are a number of reasons why team members remain silent at the beginning of a project and evade communicating their apprehension. They may want to avoid appearing negative, they may feel like their…
  • How Does Real-Time Bidding Work?

    Michael Sweeney
    23 Jan 2015 | 8:56 am
    Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of retargeting, which is just one small part of a much larger entity known as the online display advertising ecosystem. There are a few ways users can be served an ad when visiting a website or using a web application, depending on the system the website’s owner (publisher) uses. The…
  • 10 App Design Trends for 2015

    Michael Sweeney
    20 Jan 2015 | 8:01 am
    The ever-evolving technology market demands that design moves with it, or sometimes, ahead of it. This year’s trends will feature a mix of those revamped from previous years as well as relatively new design approaches. Here are 10 trends that you are sure to come across in 2015: 1. Interactive Storytelling When timed and executed correctly, interactive storytelling provides websites with a powerful way to engage with the user. By using a range of visual cues – such as animations, videos, and images combined with subtle parallax – designers can deliver an enriched experience,…
  • The Time to Pursue Your Startup is NOW

    Michael Sweeney
    15 Jan 2015 | 8:28 am
    “The only difference between me and the next guys is that I just went out and did it.” Brian Chesky, CEO of Airbnb. So you’ve got a great idea for a new startup, you’ve been toying with the idea for quite a while, maybe you’ve even completed some preliminary market research, and now you are wondering when you should take it from “I have an idea for a business” to “I’m the CEO of my own startup.” Deciding when to get moving on any business venture is a hard task, as there are many factors to consider, risks to analyze, and challenges to face. But just ask any…
  • 7 Ways Businesses Can Benefit From Open-Source Software

    Michael Sweeney
    13 Jan 2015 | 8:26 am
    You don’t have to look too hard these days to see examples of open-source software (OSS) being embraced and utilized. Whether businesses use Linux as their operating system, MySQL or PostgreSQL as their database, or Piwik for their web analytics, more and more companies are liberating themselves from commercial software and systems and moving to open-source software. Individuals and developers have known for quite a long time the benefits offered by open-source software, but recent uptake of OSS has been from businesses and corporations – and there are a number of reasons behind this…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • By acting you are better than a TTS machine, show it !

    Constantino de Miguel
    13 Jan 2015 | 10:06 am
    Acting is what voice talents should do even when they read a boring e-learning course. They should sound as if they are committed and interested and truly believe and understand what they are saying. When they do act and stick with heart and mind to the text, voice actors show a winning edge over TTS (text to […]
  • P2P Voice-Over Sites a love and hate relationship

    Constantino de Miguel
    12 Jan 2015 | 1:17 pm
    P2P Voice-Over Sites, are not the darling of artists, but you can't do you career without them, they have the muscle to be better positioned on the web
  • Pré-amplificateur, rôle et réglage

    Constantino de Miguel
    9 Jan 2015 | 1:04 am
    Le pré-amplificateur est un élément fondamental pour beaucoup de comédiens voix off qui se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare que le professionnel de la voix soit aussi chevronné au niveau technique.  Alors on se laisse […]
  • Bryan Cranston’s advice for voice actors

    Constantino de Miguel
    8 Jan 2015 | 12:36 pm
    This is about a great actor and a great voice talent. Bryan Cranston is a delight to the ears as much as he is convincing and true on screen.  Famous for portraying Walter White in the fascinating TV series Braking Bad, Cranston’s career in voiceovers is also legendary. His voice can be heard in many documentaries, TV programs, […]
  • Muestras de voz: 15 segundos para convencer

    Constantino de Miguel
    31 Dec 2014 | 12:24 am
    Las muestras o demos de tu voz son esenciales para abrir brecha como locutor y también para consolidarse y perdurar como profesional en este hiper-competitivo sector. Tanto si eres principiante como veterano ante el micrófono, es fundamental que las muestras que grabes sean un fiel reflejo de tus posibilidades vocales, o sea de los registros […]
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    Media Planning Playbook

  • Big Brand Outdoor Media Buying on a Small Budget

    Capitol Media Solutions
    21 Jan 2015 | 11:35 am
    Would you believe that Google, a digital advertising juggernaut, utilizes traditional ad formats like outdoor media buys in their media plan? Even Netflix, a very popular digital brand, utilizes billboards and digital signage to tell the world about all the things they can do online. Fortunately, despite its increasing popularity amongst bigger business it is […] The post Big Brand Outdoor Media Buying on a Small Budget appeared first on Media Planning Playbook.
  • Radio Media Buying to Reach Your Target Customer

    Capitol Media Solutions
    13 Jan 2015 | 1:57 pm
    Whether it was your favorite local station on your commute or online radio, there’s a good statistical chance you listened to the radio at some point this week.  Reaching nearly 90% of listeners weekly, radio media buying provides a good investment for marketers because of the large audience it reaches for such low CPMs. In […] The post Radio Media Buying to Reach Your Target Customer appeared first on Media Planning Playbook.
  • TV Media Buying Cost Saving Secrets for Your Business

    Capitol Media Solutions
    7 Jan 2015 | 9:24 am
      Perhaps one big misconception marketers have about TV media buying is that it is expensive. This is particularly true during Super Bowl time when we’re flooded with stories about the commercials hovering around $4 million for one 30-second ad. Those kinds of costs are often way too costly for a small and medium-sized business. […] The post TV Media Buying Cost Saving Secrets for Your Business appeared first on Media Planning Playbook.
  • Prevent Ad Fraud in Your Digital Media Buys

    Capitol Media Solutions
    17 Dec 2014 | 9:26 am
      The growing digital media landscape continues to offer many new, exciting advertising options for marketers, but new alternatives occasionally bring new problems. In this case it’s ad fraud. Ad fraud has increasingly become more common. It impacts the marketing community economically.This year alone marketers are expected to lose as much as $11 billion due to ad […] The post Prevent Ad Fraud in Your Digital Media Buys appeared first on Media Planning Playbook.
  • Display Ads: Maximizing Your Investment

    Capitol Media Solutions
    10 Dec 2014 | 7:34 am
    A study by ComScore recently revealed that nearly half of all online display ads are never being seen. A separate study by Google and DoubleClick found figures closer to 60% of display ads. When you combine this data with click-through rates for banner ads which appear to be less and less substantial marketers might be […] The post Display Ads: Maximizing Your Investment appeared first on Media Planning Playbook.
 
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    Peter Levitan & Co.

  • Ad Agency Social Media Check List

    Peter
    26 Jan 2015 | 9:36 am
    An Ad Agency Social Media Check List – But, Determine If You Can Do It All I put a new infographic on social media planning and a  checklist below. It is a good one. Big thanks to Post Planner and its article “FINALLY! A Checklist for Social Media Marketing that Actually Helps or the advice and […] The post Ad Agency Social Media Check List appeared first on Peter Levitan & Co..
  • “The Levitan Pitch” Ad Agency Book Video

    Peter
    23 Jan 2015 | 10:33 am
    “The Levitan Pitch” Ad Agency Book Author Video — On Amazon I’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To Published In 6 Months” below. In the presentation I mention that video is a great way to promote your […] The post “The Levitan Pitch” Ad Agency Book Video appeared first on Peter Levitan & Co..
  • A Twitter Tool For Advertising Agencies

    Peter
    21 Jan 2015 | 9:12 am
    I love Twitter Tools Check out the Twitter tool SocialBro (and, don’t thank me for naming this company). Here is what they say about themselves: SocialBro’s advanced solutions for Twitter marketing are built around what you need. From Enterprise scale organisations coordinating multi channel strategies across multiple teams to individual influencers building a personal brand, our clever […] The post A Twitter Tool For Advertising Agencies appeared first on Peter Levitan & Co..
  • Charlie Hebdo, Cartoons and Advertising

    Peter
    18 Jan 2015 | 7:16 pm
    Charlie Hebdo and The Power of Cartoons In Advertising & Social Media I have been watching CNN’s “Reliable Sources“, it is a thoughtful and smart TV news show that covers the media world. I highly recommend it. From CNN: Now more than ever, the press is a part of every story it covers. And CNN’s “Reliable […] The post Charlie Hebdo, Cartoons and Advertising appeared first on Peter Levitan & Co..
  • Mitch Joel On The Art Of Ad Agency Social Media

    Peter
    16 Jan 2015 | 2:40 pm
    Twist Image’s Mitch Joel On The Art of Ad Agency Social Media As A Business Development Tool And… Writing Like Crazy Since 2003 Here is an interview with Mitch Joel as a counter point to his interviewing me for his “6 Pixels of Separation” podcast. Mitch is President of the WPP Montreal-based agency Twist Image – one of the […] The post Mitch Joel On The Art Of Ad Agency Social Media appeared first on Peter Levitan & Co..
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    FiWiClassifieds Blog

  • From Sticker Shock to Savvy Car Shopper

    Emma
    26 Jan 2015 | 5:00 am
    Nothing is worse than buying a new car, only to find the same dealership offering a better deal just a week or two later. Timing your purchase right can save hundreds or even thousands of dollars on a new or used car. Conventional wisdom says that the best time to buy is the end of the year, but smart shoppers can get good deals all year long. The More You Know It is important to understand a little bit about how dealers operate and how the sales process works before going shopping. Nearly all new-car sales representatives work on commission. Their commission may be a percentage of the sale…
  • Setting Up Your House for the Perfect Sale

    Emma
    14 Jan 2015 | 1:50 pm
    An Appealing Outside for Buyer When you’re ready to list your house for sale, the real work starts before you even call the realtor. Adequate preparation before you put up a sign in your yard can make a world of difference in the success of your sale. Just as you might dress up to go to a party or head out on a date, your home should get a little TLC before it is shown to potential buyers. Use these tips to help show off your homes best assets: From the Outside – In We all judge books by their covers and we all judge homes by their curb appeal. A potential buyer might not even step…
  • The Yard Sales of the Future

    Emma
    31 May 2014 | 5:39 pm
    Piling all your old, used, or unwanted belongings on your front yard with round price stickers may have worked ten years ago. Today, yard sales are being taken over by faster, easier, and more convenient shopping options online. The garage sale of yesterday is now an online auction getting you more bang for your buck without requiring you to sit on your driveway for 8 hours. Clear out your space and fill up your wallet by taking advantage of the yard sales of the future. Sell It Online EBay is the largest and most popular auction website on the web, but it’s not the only option. eBay is…
  • A Resource Guide to Avoid Online Job Scams

    Michelle
    24 May 2014 | 7:00 pm
    Everyday thousands of job seekers fall for swindles and cons. The old saying, “if it sounds too good to be true, it probably is” still holds when it comes to employment opportunities online and the chance to work from home and make great money. The scams are intended to obtain information, social security numbers, credit card numbers, the 3-digit code on the back of the card, and bank information. In other cases, the intent is for the job seeker to click on a link, which is a virus and keystrokes are captured. How to Avoid Online Job Scams & Spam Infographic Tips to avoid falling for…
  • Prepping, Picking, and Pitfalls of Puppy Life

    Emma
    30 Apr 2014 | 9:23 am
    New Addition to the Family Picking man’s best friend can be an overwhelming choice. With hundreds of breeds, thousands of puppies, and seemingly unlimited options, bringing home a new puppy is not as easy as it sounds. If you are considering buying a dog, consider these simple tips to preparing for, picking, and avoiding common pitfalls before selecting the newest member of your family. Preparing for a Puppy So you think you want a dog. Before rushing to the pet store or animal shelter and picking up the first puppy eyes you see, it is crucial to prepare yourself and your family for…
 
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    Filthy Rich Writer

  • Copywriting Q&A: How to Maximize Email Subscriptions

    Nicki Krawczyk
    26 Jan 2015 | 5:00 am
    Email is often the lifeblood of a business. After all, if someone visits a site and leaves, that company needs a way to get in touch with them. As such, you can provide a major service to a company by getting more people to sign up. “How?” you ask? Read on… Today’s question comes from Char V. who asks, “I’m working with a small business client and not many people are signing up for their email list. What can I do to improve their sign-up rates?” As you already know, one of the reasons that copywriting is so valuable is that it can directly and…
  • Copywriting Q&A: 3 Marks of “Lazy Copywriting”

    Nicki Krawczyk
    19 Jan 2015 | 5:00 am
    I’m always telling you go really read the copy that comes at you every day. And then, I’m also telling you to analyze it. Well, today we’re going to talk about three points you might be missing in that analysis; three tell-tale marks of lazy writing. Intrigued? Read on… Today’s question comes from Jayson F. who asks, “I kept seeing a bunch of emails and ads that said things like, “Fall for Our Savings” or “Fall for New Styles” during autumn. What’s the deal with that?” Well, the deal with that is that what you’re…
  • Copywriting Q&A: The Cardinal Sin for New Copywriters

    Nicki Krawczyk
    12 Jan 2015 | 5:00 am
    When you’re just starting work, you’ll do practically anything to get it—including making an offer that’s sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It’s a big problem. So if you want to make sure you avoid it, read on… Today’s question comes from Carrie G. who asks, “I sent a sales letter to a client I really, really want to work with. I sent him the link to some of my work and even offered to work for free on the first project. And I…
  • Copywriting Q&A: When to Use Curiosity Headlines

    Nicki Krawczyk
    5 Jan 2015 | 5:00 am
    Headlines are tricky: You need to write them so that they grab people’s attentions and entice them to read the rest of the page. But just how do you do that? And what headlines are appropriate when? Read on… Today’s question comes from Bethany T. who asks, “I’m a little confused about how to write headlines. I understand that most headlines fall into the benefit-driven or the curiosity-driven camps, but how do I know when to use which one?” It’s pretty common that there’s a lot of confusion around headlines—and most of that has to do with the…
  • Copywriting Q&A: For Love or Money

    Nicki Krawczyk
    29 Dec 2014 | 5:00 am
    How you organize your time can have a major effect on how much money you bring in. But what should you do when you have a project that you want to work on that won’t pay you very much? Read on… Today’s question comes from Peter W. who asks, “I got approached by a potential client about a project. The project itself (a website for a startup) looks like it would be really fun to do, but it’s not going to pay very much. How do I know whether it’s smart for me to take it or not?” There are going to be many points during your career when people want you to…
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    Marketing Thingy

  • Nice Legs, DirecTV – but a little hairy.

    Nader Ashway
    21 Jan 2015 | 7:32 am
    The new Rob Lowe-driven DirecTV campaign is popular and funny, with new executions on the way in 2015. So what could possibly be wrong with it?
  • Nice legs, DirecTV.

    Nader Ashway
    13 Jan 2015 | 7:30 am
    (First in a 2-part series examining a current campaign.) If you’re an ad, you want to be a campaign when you grow up. And that’s true of all kinds of ads: print, television, radio, out-of-home, digital, heck – even cinema pre-rolls! Because the campaign is the cool big brother in advertising. There are lots of […]
  • Now That’s Punny!

    Nader Ashway
    9 Dec 2014 | 5:38 pm
    If you want to have pun with advertising, go ahead. Here are three examples, and how one is getting it write. Er, right.
  • The “other” – and really important – part of your ads

    Nader Ashway
    30 Oct 2014 | 2:21 pm
    When we create advertising, are we including what consumers BRING to the reading or viewing party? It's time to.
  • Seeing is (way more than) believing.

    Nader Ashway
    10 Sep 2014 | 6:33 am
    When it comes to marketing, seeing moving pictures can influence perception far more effectively than any other means. It's being proven out right before our eyes.
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    Whitehouse Post » Blog

  • Northern Soul

    Frank Collective
    14 Jan 2015 | 3:07 am
    We all know that health extends beyond the waist line and cholesterol count. Shredded Wheat, together with McCann and Finn McGough collaborated with Mark Burnett to share just one case study demonstrating how community, friendship, love, harmony—and a little bit of rhythm—nourish heart, life and soul. Let them help you look after your heart so you’re free to follow it. In the meantime—check it out on FastCo, LBB or The Guardian!
  • Focusing a Generation

    Frank Collective
    14 Jan 2015 | 1:04 am
    Every generation has a voice, and the current generation speaks visually. Nikon endeavors to help focus this voice, giving seven people with something to say a better tool with which to speak. Paul La Calandra partnered with Douglas Gautraud, McCann and Nikon to help raise the voice of a generation. See all seven stories at IAmAGeneration.com. #IAmAGeneration. Check it out on Good Morning America, AdFreak and Huffington Post!
  • Channel Your Inner Dancer

    Frank Collective
    13 Jan 2015 | 5:46 pm
    We all like to people watch—and YouTube helps us do it with a slightly lower creep factor. Watch couples tear it up on the dance floor in a variety of mesmerizing and enticing genres through Jake Nava’s dance-loving lens, and get lost in Ben Stephens rhythmic, hypnotic cuts. Then subscribe to YouTube’s new dance channel to study and memorize the moves for yourself.
  • Carlos—Here to Invigorate.

    Frank Collective
    12 Jan 2015 | 6:21 pm
    32 OMGs, 75 LOLs, 13 YOLOs—energizing or depleting, depending on your age bracket. Either way BP is prepared to fuel you on all the journeys that lay ahead. Hop on in with Carlos Lowenstein, Geordie Stephens and Ogilvy & Mather. #FuelTheJourney.
  • Adding It All Up

    Frank Collective
    12 Jan 2015 | 12:19 am
    All great things have begun with people coming together around an idea—and food is always a great way to bring people together around any idea. McDonald’s is an international brand serving communities around the world—and they aren’t just serving those communities, they are grown from those communities. They serve up food, but they also serve up support, rallying residents around relevant topics and celebrating individuals and the neighborhood. Leo Burnett & David Cea have joined in, compiling found footage to craft a communal story—debuting during the Golden Globes. A…
 
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    Danny Kay Design

  • Finding Your Message - Finding Your Messenger

    27 Jan 2015 | 9:39 am
    Snack Food. Software. Consumer Electronics.Whatever you’re selling, you want people to be buying. But what sets your product apart? Why should anyone choose your widget over all the others?This problem has perplexed us since advertising began. The answers have been varied and, sometimes, humorous:“I’m not a doctor, but I play one on TV. That’s why you should try brand X.”“They Laughed When I Sat at the Piano, But When I Started to Play!”“Plop plop fizz fizz, oh what a relief it is.”“Things go better with Coke!”“Please don’t squeeze the Charmin.”’These messages…
  • Marketing 101 - Sometimes You Just Need to 'Splain it to 'Em

    3 Jun 2014 | 3:57 pm
    You never know where you’ll learn an important marketing lesson, or see it in action.I recently had the privilege of attending an official function at a military base in the Washington D.C. area. It was an event honoring my brother-in-law, a retiring army colonel, and he was presented with numerous certificates and awards. The gentleman running the event was himself a retired major-general. At one point the general spoke about the army's sense of community and its commitment to its people. He went into detail about the trouble and expense that are undertaken to produce the many…
  • Anatomy of a Flop

    25 May 2014 | 11:11 am
    How to Make a Good Product FailThe Canon EOS-M (white version)Today’s topic is the Canon EOS M, Canon's first entry into the growing Mirrorless Interchangeable Lens Camera (ILC) market. Released back in 2012, the EOS M uses an APS-C sensor (larger than competing Micro Four Thirds cameras) and provides a comfortable 18 megapixels of information. Canon's Big FailWhen the EOS M was released, it had one horrible, glaring horrendous defect. One which, at the very least, should have caused Canon to delay its launch until it was fixed. The autofocus was s-l-o-w. We're talking glacial,…
  • It's Madness - Madness I Tell You!

    21 May 2014 | 9:33 pm
    Amazon Patents the Photograph byYou may have missed it, but a bizarre, almost otherworldly article appeared in the news last week. Amazon patented the photograph. More accurately, they were granted a patent on the specific method they use to shoot objects on a white background for their website. In fact they go into painstaking detail to describe that method in the patent. They include particulars such as positions of lights, background and subject, settings for lights and camera, and even the specific order in which the photographer should do his stuff. So what's the…
  • Stupid Is As Stupid Does

    13 May 2014 | 4:44 pm
    orDon’t Let This Happen to YouI got an official looking notice in the mail the other day. The outside envelope was colored “parking ticket orange” and there was a bunch of semi-official lingo printed there along with a return address of “The Offices of Records of Declaration/Disbursements Division.”Junk mail? You betcha. It was a direct mail piece trying to get me to shop for a new car. It promised me an auto loan of up to $39,000.But that’s not what surprised me. Believe it or not, there was something in the accompanying letter that surprised and shocked me enough to want to…
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    Brogan & Partners Convergence Marketing

  • Effective nonprofit social media marketing campaign example #8: TwitChange

    maila
    27 Jan 2015 | 6:25 am
    Nonprofit organizations need people to support their cause, which is why they turn to social media to get the word out. TwitChange is a nonprofit organization that specifically exists to utilize change in the world through social media. That is, with the help of influential celebrities. In 2010, Eva Longoria partnered up with TwitChange to raise money and help reconstruct the Miriam Center in Haiti, a home for children with disabilities such as cerebral palsy and severe autism. With the support of more than 100 celebrities such as Kim Kardashian, Ryan Seacrest and Shaquille O’Neal,…
  • Weekly Recap - January 19, 2015

    Ellyn
    23 Jan 2015 | 6:15 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 10 Tips and Tricks for Twitter Brogan’s Community Manager Kaitlynn Knopp shares easy tips and tricks on getting the most out of Twitter. 9 Ways to Recycle Your Blog Posts Into Other Content Formats Today, marketers are feeling the pressure to pump out…
  • 10 Tips and Tricks for Twitter

    kaitlynn
    22 Jan 2015 | 1:59 pm
    With 284 million monthly users sending 500 million tweets per day, Twitter has quickly become one of the largest social media sites in the world. Founded in 2009, Twitter is as an online networking service that enables users to send and receive 140-character messages—usually consisting of instantaneous information and ideas. While many people have been actively tweeting for years, some are just now realizing the power Twitter can have, the entertainment it can provide and the resource it can be. If you’ve found yourself in that position, we welcome you to the wonderful world of Twitter…
  • Effective nonprofit social media marketing campaign example #7: Epic Change

    maila
    20 Jan 2015 | 6:51 am
    What comes to mind when you hear the word “fundraising?” Bake sale? Car wash? Sponsored event? For Epic Change, it was Twitter. There’s a reason Mashable calls this nonprofit organization “a model for raising money using social media.” With only 48 hours to raise money and build a classroom in Tanzania, Epic Change launched a Twitter campaign called Tweetsgiving (now known as Epic Thanks), which aimed to change the world through the power of gratitude. The project first asked Twitter users to tweet out anything they were thankful for with the hashtag #TweetsGiving. Then they asked…
  • 6 Marketing Trends for 2015

    kaitlynn
    15 Jan 2015 | 1:54 pm
    Over the past year, trending topics have included everything from Frozen to Flappy Bird, Jennifer Lawrence to Jared Leto and the Ice Bucket Challenge to the iPhone 6. Which trends will influence the topics we see and the way we see them in 2015? A recent webinar hosted by CEB Iconoculture, a resource Brogan & Partners regularly consults with to develop creative strategy, cited six trends as the game changers and the must-knows for this year. 1. Changing Values Nine values are on the rise with the American population, including purpose, ambition, learning, diversity, discovery, curiosity,…
 
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    Aerial Advertising Blog

  • Top 4 Places To Fly Airplane Banners

    27 Jan 2015 | 8:30 am
      1. Large Metro Areas Aerial advertising works best in areas where large groups of people gather outdoors. Big cities like New York, Los Angeles, San Francisco, Miami, and Chicago are common locations for advertisers looking to make a big impact with sky advertising. Imagine your airplane banner floating over New York City with thousands (even millions!) of eyes on it. Take into account people sharing your ad on Instagram, Facebook, and Twitter and impressions increase exponentially! There’s no better way to make a statement. Check out our Where We Fly page to learn more about top…
  • How To Advertise At Super Bowl XLIX For A Fraction Of The Price

    20 Jan 2015 | 8:30 am
    The single biggest night for advertising is right around the corner. Super Bowl XLIX kicks of Sunday, February 1st at the University of Phoenix Stadium in Glendale, Arizona. Each year, the Super Bowl breaks its own viewership record as the most-watched television program in history. It is also one of the only television events where many viewers actually tune in just for the over-the-top commercials.
  • Marketing To Kids? 3 Things You Need To Know

    6 Jan 2015 | 8:30 am
    Kids and parents are one of the largest and most desirable marketing groups out there. Each year, companies spend billions of dollars trying to attract the attention of this vast, captive audience. But what kinds of ads are really getting kids’ attention? What types of creative tactics are marketers using to produce ROI? In recent years, savvy advertisers have used aerial advertising to appeal to children and parents. In this article, we’re going to give out some of our tips for advertisers looking to market to children through aerial media, but first let’s take a step back and evaluate…
  • Instagram & Aerial Advertising – The Perfect Combination

    30 Dec 2014 | 8:30 am
    One of the greatest advantages of aerial advertising is its ability to cut through the clutter and deliver a message that’s bound to get noticed. In today’s busy world, it’s often difficult to really capture the attention of consumers. But with aerial banners, sky writing, and blimp advertising you aren’t just flying an ad, you are creating a visual spectacle that captures people’s imaginations. Another benefit aerial has over traditional media, is the potential to create a viral response on social media. An effective aerial campaign can result in thousands of pictures and videos…
  • Understanding Blimp Advertising | Light Signs, Lightships & More

    25 Dec 2014 | 8:30 am
    In 1852, Henri Giggard built the first gas-filled propeller powered airship. In 1890, Count Ferdinand von Zeppelin invented the first rigid airship. And in 1925, Goodyear Tire & Rubber Company began building airships of the blimp design - the ones we are familiar with today. In the early years, the Goodyear blimps were used primarily for advertising and military purposes. Following 1962, blimps were no longer utilized in military operations and became the advertising powerhouses we see today. Some of the world’s biggest advertisers have chosen airship advertising as their primary…
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    Sunrise Advertising

  • Ideal Image Sizes for All of Your Social Posts

    Sunrise
    22 Jan 2015 | 11:17 am
    The ideal sizes for social media images are always changing – shocking isn’t it? But, our goal is to keep you updated. So here’s the latest and greatest for Facebook, Twitter, Instagram and Pinterest. FACEBOOKCover Photo: the photo that appears across the top of the screen like a banner.851×315 Profile Picture: the picture that shows up in the left-hand corner of the screen and as a thumbnail in the newsfeed.180×180 App: the photo associated with Facebook apps created for menus, games, etc. The photo appears in the left-hand column below the profile picture and “about”…
  • Twitter is Bae … What You Need to Know about Speaking Twitter Lingo

    Sunrise
    16 Jan 2015 | 12:02 pm
    Established brands like Mountain Dew, Whole Foods and Kmart have all adopted social media platforms in order to stay energized. But as we all know, it’s not enough to just be on social media. You have to be engaging, up-to-date with the latest and greatest, and relevant in the eyes of not only your fans but each particular platform. And today, we’re talking about 1 specific platform – Twitter. To stay relevant, brands are forever-learning what works and what doesn’t work with trial and error. But lucky for us, we can learn from their mistakes and hopefully, big emphasis on hopefully,…
  • An RF What? (Part 1)

    Sunrise
    9 Jan 2015 | 1:43 pm
    Issuing a marketing RFI, RFP or RFQ to an advertising agency Few processes can be more confusing than finding the perfect advertising agency. It can be deceptively simple to determine your company’s marketing needs, find and invite the right agencies, evaluate responses and choose the perfect partner. Many challenges exist at each phase, but the one step in that process that is often neglected is the Request for Proposal (RFP),Request for Information (RFI) or a Request for Quote (RFQ). This blog series will focus on this crucial document – a tool that when used properly can save time,…
  • 2014′s Biggest Social Media Blunders

    Sunrise
    29 Dec 2014 | 12:54 pm
    We saw our fair share of social media blunders in 2014, and with the New Year right around the corner, what better time to reminisce? While there were more to choose from, these five came in as my “favorite.” 1. First, and probably most recent, is Dave and Busters when their taco “joke” quickly turned on them. But really, no one thought, “Hey, maybe this isn’t our best idea?”  Twitter users quickly began replying to this tweet accusing Dave and Busters of racism. Let’s just say this tweet had a short life span. An apology went out shortly after the tweet was deleted, but…
  • 5 Musts for Planning 2015 and Analyzing 2014

    Sunrise
    4 Dec 2014 | 7:27 am
    Many brands use social media but very few have a plan and even fewer analyze social data in order to optimize their efforts. If you didn’t have a plan for 2014, put one together for 2015. If you weren’t tracking impressions, engagements, etc. in 2014, track them in 2015. So what are the most important pieces to planning and analyzing? Here are my five tips: 1. Listen. Listen on Twitter, on Facebook, to bloggers, Google searches, etc.  What is your target audience saying about your product or service? Can you incorporate what you hear into your content in 2015? 2. Consider…
 
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • AdChron

    AllAdsNetwork
    24 Jan 2015 | 8:46 pm
    AdChron is one of the fastest growing CPM Advertising Network in the online advertising marketplace. It has one of the best, powerful yet easy to use interface for advertisers and publishers. AdChron’s advertising technology is amazing as their ads are Contextual targeting and Geo-Targeting. AdChron’s ads are IAB approved and the ads are clean and ... The post AdChron appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdGate Media

    AllAdsNetwork
    19 Dec 2014 | 7:47 pm
    With huge number of offers, AdGate Media is one of the best incentive CPA network present online. They have high payouts and great support for their customers. Their offers convert really well. They have some of the best veterans who have worked really well in the incentive CPA industry. AdGate Media has custom gateway software ... The post AdGate Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • ClickDealer

    AllAdsNetwork
    5 Dec 2014 | 10:14 pm
    With huge number of offers in their platform, ClickDealer is one of the best CPA networks available in the industry so far. If you are having quality traffic, ClickDealer can increase your revenue stream really well. Affiliates are making good income from ClickDealer as well as they are also receiving ClickDealer loyalty rewards. Their publisher ... The post ClickDealer appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • CPALead

    AllAdsNetwork
    29 Nov 2014 | 9:12 pm
    CPALead is a unique affiliate ad network that’s been into the this business from long time. CPALead was started in 2006 and from then on, they have gathered a lot of good reputation from affiliates and publishers. They are incentive based CPA network with various monetizing options. The platform is decent enough and gives you ... The post CPALead appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Clickbooth

    AllAdsNetwork
    23 Nov 2014 | 12:38 am
     Clickbooth is one of the fastest growing CPA network. It is also the #1 CPA ad network of 2014. Clickbooth is providing innovative approach to marketers to make money online. They have various range of advertisers and number of categories to filter your products. To get started with them will require you to submit your ... The post Clickbooth appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Life's A Pitch

  • Words Are Like Bombs

    TanyaN
    10 Jan 2015 | 2:22 pm
    Je Suis Charlie. Three simple words that carry and contain so much emotion and power across the globe. This sentence has been transformed into a rallying cry for free speech, a badge of identity, a headline for journalists, a channel for grief, a means of comfort, a trigger for debate, an inspiration for solidarity as well as a cause for polarity. The image and words were created by Joachim Roncin, because – paradoxically – he “felt speechless” in the wake of the Charlie Hebdo massacre. According to the New York Daily News Charlie Hebdo changed its website to …The post…
  • Making Magic

    TanyaN
    23 Dec 2014 | 7:40 am
    Magic is defined as the art of influencing events supernaturally. Skeptics already criticize advertising for exerting too much influence on people and now I will shamelessly add sorcery to the list of accusations. I sound unapologetic I know, but surely the whole point of what we do is to uncover that little bit of magic that’s hidden in the mundane and everyday. After all, how dull would life be without a little sprinkling of fairy dust? Memac Ogilvy’s latest Coca – Cola message exemplifies this point by simply reminding people that every moment in life is unique and precious.
  • Creative Trash

    TanyaN
    14 Dec 2014 | 7:52 am
    If creativity is about perceiving the world in new ways, then I’ve just enjoyed front row seats to an alternative universe. The Lebanese based Royale Mastermind Group’s Ecological Fashion show entitled “Trash to Fashion” showcased stunning ball-gowns designed by talented Filipinos residing and working in the Lebanon. What set these designs apart is that they were made entirely by recycled trash items: bottle caps, CDs, candy wrappers, video tape film, aluminum foil, sodas cans, magazine cut outs etcetera. Restricted resources were used – by people with limited…
  • Seriously Funny

    TanyaN
    10 Dec 2014 | 7:14 am
    In the advertising world, maintaining a sense of humor is a means of survival. Don’t get me wrong advertising is a very serious business, but its value today depends on making light of all that is serious. Nowadays grabbing people’s attention (and keeping it) is harder than ever. Time-starved, ‘always on’ audiences have lost the patience to engage in thinking that’s too elaborate or taxing on their overloaded brains. On the flip-side, what this restless generation will eagerly welcome is anything that offers instant gratification, release and a reboot to the…
  • We Don’t Have To Take Our Clothes Off (To Build a Brand Online)

    TanyaN
    30 Nov 2014 | 8:28 am
    At the time of writing this post, Jermaine Stewart’s classic 80s song ‘We Don’t Have To Take Our Clothes Off‘ reverberates in my head. The song is about dating not branding, but in the aftermath of Kim Kardashian’s attempts to #break the Internet by getting naked, I have to ask: Is it still possible for brands to achieve popularity online without selling out? The answer to that question is yes, but the challenging bit  is that it requires a level of imagination equivalent to a champagne glass balancing on a butt – not any easy feat by any …The…
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    TellyJuice | Refreshingly Creative Video Production

  • Explainer Videos are an Essential Marketing Tool

    Emma Baxter
    26 Jan 2015 | 1:09 pm
    There was a time when having a website was the latest must-have marketing tool for every business, now it’s almost unthinkable to imagine a business without one.  The downside of millions of websites of course is that the internet is flooded with billions of pages of text.  Searching for the right product or service means... The post Explainer Videos are an Essential Marketing Tool appeared first on TellyJuice | Refreshingly Creative Video Production.
  • The importance of audience when making a corporate video

    Emma Baxter
    16 Jan 2015 | 1:34 am
    With the help of musicals. It’s not all about me, me, me.  In order for your message to be effective, you need to connect with your audience by understanding THEIR interests, needs and wants. Right now, it’s all about you because you are my audience. Even as I write this I’m considering your thirst for... The post The importance of audience when making a corporate video appeared first on TellyJuice | Refreshingly Creative Video Production.
  • TellyJuice commercial is up for a Hollywood award: Outstanding Visual Effects in a Commercial

    Emma Baxter
    14 Jan 2015 | 3:34 am
    Sheldon, our Freesat snail must once again don his bow-tie, as he has been nominated for an award: Outstanding Performance of an Animated Character in a Commercial by the 13th Annual Visual Effects Society (VES) in Hollywood! Sheldon the snail was lovingly created by TellyJuice and Framestore for a Freesat commercial, which is currently being... The post TellyJuice commercial is up for a Hollywood award: Outstanding Visual Effects in a Commercial appeared first on TellyJuice | Refreshingly Creative Video Production.
  • Video is only getting bigger: Marketing trends for 2015

    Emma Baxter
    13 Jan 2015 | 3:28 am
    If you consult the oracles that are the BBC, The Guardian & Forbes you will discover that along with wearable tech and intelligent mobiles, video will become yet more prominent in our daily lives.  Over the next year we will see Ultra High Def TV as the norm, an increased use of drones, an increased... The post Video is only getting bigger: Marketing trends for 2015 appeared first on TellyJuice | Refreshingly Creative Video Production.
  • Merry Christmas – The Greatest Story

    Emma Baxter
    23 Dec 2014 | 7:17 am
    Great Stories Endure Whether you believe in it or not, the Nativity or birth of Jesus is one of the World’s most famous stories. For more than two millennia people have shared the story of the baby born in a manger, which all marketing departments must agree is an overwhelming and enviable success. Storytelling is... The post Merry Christmas – The Greatest Story appeared first on TellyJuice | Refreshingly Creative Video Production.
 
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