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  • Phil Nottingham – Startup Video Strategies (Interview)

    All Video
    Fergus
    6 May 2014 | 3:45 am
    Phil Nottingham, Distilled’s video strategist talks video marketing Wooshii CEO Fergus interviews Phil Nottingham from Distilled on how startups can make the most of video in their marketing. This video is for startups and new businesses who have considered video but not quite found a way to make it work for them yet Watch the video as Fergus and Phil help you figure out: 00.40 Young startup companies going into growth phase – where does video fit? 02:50 Content as the bread and butter of marketing 03.15 Defining problems that video may or may not solve 04:45 Looking at the…
  • On EXTREME Copywriting.

    copyranter
    18 Sep 2014 | 7:27 am
     (2010 billboard. A phone is a bucket. With knuckles. Filled with female deer.)At some point, in the last seven years or so, advertising copywriters started an EXTREME headline movement—in your face, provocative ads that make absolutely zero sense. Why this movement is happening now, and didn't happen back in the Xtreme 1990s, I don't know. This type of phenomenon happens often in our industry: the same creative linchpin pops up nearly simultaneously, all over the world. Sure sometimes it's just blatant idea larceny by shameless creative directors, or idiotic clients who say…
  • Product Launch: Enviromax Prostate Joy Pillow helps men remove the prostate taboo

    Advertising & Marketing News
    Carly Zed Zander
    17 Sep 2014 | 2:00 pm
    ANCHORAGE, Alaska /Advertising & Marketing News/ -- NEWS: External prostate massage is a safe, easy, and fun way for men to learn how to stimulate their prostate, says men's health product manufacturer Enviromax. The company is very excited about its newest and most affordable 'entry-level' prostate massager called the Prostate Joy Pillow. The post Product Launch: Enviromax Prostate Joy Pillow helps men remove the prostate taboo appeared on Advertising & Marketing News.
  • A Tailor-Made Publisher Taking Over Jeff Bezos’ Washington Post

    NYT > Media
    By JENNIFER STEINHAUER
    22 Sep 2014 | 6:13 pm
    Frederick J. Ryan Jr., the new publisher of The Washington Post, is known for his style and social connections — in many ways the polar opposite of Jeff Bezos, the owner.
  • Next-Gen Social Analytics Are Transforming Digital Marketing

    Adweek : Advertising & Branding
    Pernille Bruun-Jensen
    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
 
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    Adweek : Advertising & Branding

  • Next-Gen Social Analytics Are Transforming Digital Marketing

    Pernille Bruun-Jensen
    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
  • Omnicom CFO Randy Weisenburger Exits

    Noreen O'Leary
    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    Robert Mann
    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    Alfred Maskeroni
    22 Sep 2014 | 2:22 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
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    Adrants

  • ColensoBBDO Channels Gary Wright's 'Dream Weaver' For Cosmically Awesome Grocery Store Ad

    22 Sep 2014 | 9:51 am
    There's a new trend in town. Well, at least Down Under. Yea. Weird grocery store ads. Likely, you've seen the latest oddities from Aldi in Australia. Now we've got new ads from ColensoBBDO for a supermarket chain called New World. In an ad entitled Dreaming of Yams, a man and a woman talking in the break room at work agree to have dinner together. The woman says she's a vegetarian. They guy has no idea what that is. Until he enters the weird world of the produce section at New World where walking is optional, the veggies talk and Gary Wright's awesome 1975 hit, Dream Weaver, soothes.
  • Airline Hires Bikini-Clad Models For Photoshoot Then Denies It All Saying Photoshoot Was 'Unofficial'

    22 Sep 2014 | 9:15 am
    Well now here's some of the usual marketing double talk that just goes to show we really haven't progressed very far past the days when we all lived in caves. VietJet Air, which hired a bunch of bikini-clad models from modeling agency Venus for a photoshoot, is now denying the photos are official. A spokesperson said the "uncensored" photos were "leaked from a test shooting under a contract between VietJet Air and Venus and are not the official promotional photos of VietJet Air." Which begs the question, why did VietAir hire the models for the photoshoot in the first place? Just for fun?
 
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    Advertising & Marketing News

  • Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution

    Carly Zed Zander
    22 Sep 2014 | 3:30 pm
    GRAND RAPIDS, Mich. /Advertising & Marketing News/ -- NEWS: Leading U.S.-based RFID specialist eAgile Inc. recently announced their eTap(TM) solution for an intelligent packaging solution for consumer products utilizing near field communication (NFC). This announcement is concurrent with Apple (NASDAQ: AAPL) news this month that the new iPhone(R) 6 will join the rest of the smartphone marketplace incorporating NFC capabilities. The post Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution appeared on Advertising & Marketing News.
  • Product Launch: Enviromax Prostate Joy Pillow helps men remove the prostate taboo

    Carly Zed Zander
    17 Sep 2014 | 2:00 pm
    ANCHORAGE, Alaska /Advertising & Marketing News/ -- NEWS: External prostate massage is a safe, easy, and fun way for men to learn how to stimulate their prostate, says men's health product manufacturer Enviromax. The company is very excited about its newest and most affordable 'entry-level' prostate massager called the Prostate Joy Pillow. The post Product Launch: Enviromax Prostate Joy Pillow helps men remove the prostate taboo appeared on Advertising & Marketing News.
  • Product Launch: New line of Pandora Charms by Oceanside Jewelers

    Carly Zed Zander
    15 Sep 2014 | 3:00 pm
    OCEANSIDE, Calif. /Advertising & Marketing News/ -- NEWS: Oceanside Jewelers, owned and operated by Master Jeweler Chad Elliott, today announced it is expanding the store's award-winning collection of fine jewelry and engagement rings, and will be launching a new line of Pandora jewelry, bracelets, and charms in-store. The post Product Launch: New line of Pandora Charms by Oceanside Jewelers appeared on Advertising & Marketing News.
  • ARMCO launches ACES Analytics business intelligence tool

    Carly Zed Zander
    15 Sep 2014 | 2:30 pm
    POMPANO BEACH, Fla. /Advertising & Marketing News/ -- NEWS: ARMCO - ACES Risk Management, a leading provider of web-based audit technology for the financial services industry, has announced the launch of ACES Analytics(TM), a business intelligence tool that will, for the first time, allow mortgage professionals to benchmark quality control results against industry peers. The benchmarking service is now available to ARMCO clients. The post ARMCO launches ACES Analytics business intelligence tool appeared on Advertising & Marketing News.
  • Solutions Direct specializes in increasing traffic to a new ventures or handling advanced advertising campaigns

    Carly Zed Zander
    8 Sep 2014 | 8:21 am
    SAN FRANCISCO, Calif. /Advertising & Marketing News/ -- NEWS: Everyone these days is looking for ways to save money, while making money. So, what's the answer? A new advertising company, Solutions Direct, thinks it knows. It starts with automated push technology. It can help with the simplest of projects such as increasing traffic to a new website to handling more advanced advertising campaigns for global corporations. The post Solutions Direct specializes in increasing traffic to a new ventures or handling advanced advertising campaigns appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Next-Gen Social Analytics Are Transforming Digital Marketing

    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:22 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
 
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    Adweek : Advertising & Branding

  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:23 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
  • This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

    22 Sep 2014 | 1:15 pm
    Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is "the best business move I have made in years," says the whole thing started when Yelp blackmailed him. Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth…
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    Adweek : Television

  • Stephen King Goes to Hulu

    22 Sep 2014 | 11:54 am
    Well, Craig Erwich has been saying since he started at Hulu that he wanted high-end content, so I guess this really shouldn't surprise anyone: the over-the-top network has green-lit a new series from J.J. Abrams' Bad Robot that's based on Stephen King's time-traveling historical thriller, 11/22/63/ It's about a guy who returns to the swingin' sixties to stop the Kennedy assassination. The show will air in nine, hour-long episodes on the streaming service and is being distributed by Warner Brothers Television Distribution, the company Erwich just left. Executive…
  • DC Is Getting Its TV on This Fall

    22 Sep 2014 | 5:50 am
    “I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like, ‘Aw, man.’” There is no pain like fanboy pain, especially when it comes to knowing how your favorite characters were this close to coming to life in the movies or on TV before The Man stepped in to ruin the fun. But Johns, who develops TV series for DC and…
  • LL Cool J’s Guilty Pleasure Is Watching Mob Wives’ Catfights

    22 Sep 2014 | 4:39 am
    Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information you consume in the morning? I look at all the trending topics everywhere, but I also like to maybe read something from a book before I consume information. I like to start my day off by sharpening my mind. What are your go-to social media platforms? I love Twitter and Instagram. I use Facebook a little bit too, but those are the main ones. What does your Twitter handle, GOAT., stand for? It stands for…
  • Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism

    22 Sep 2014 | 4:36 am
      Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age 48 How did you get started as a broadcast journalist? I knew from a very young age that I was going to use my voice. I’ve basically sounded like this since I was 9. My dad was ex-military, so I was raised to always know about current events, particularly what was going on with the military and government. And I always loved storytelling. I got my…
  • The CW's New Shows, From Best to ... Second Best

    19 Sep 2014 | 5:32 pm
    The CW is not a large network. Co-owned by CBS and Warner Bros., its target viewers are the teens and twentysomethings who play Minecraft, watch Netflix, work at odd hours or attend school, and so its lineup doesn't rate as highly in the 18-49 demo as the other four. That said, it has quietly become home to several interesting dramas in the last few years—fun stuff like Arrow and The Vampire Diaries that's watched by a passionate few. This year it has only two new shows, but both are interesting for what they reveal about how to program for a young…
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    Adweek : Technology

  • Eater’s Redesign Is a Test For Vox Media’s Chorus Platform

    22 Sep 2014 | 1:16 pm
    If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday. The new look is the culmination of editorial improvements and hires—including Bloomberg's Ryan Sutton, Village Voice's Robert Sietsema, Saveur's Helen Rosner and editors in 27 cities—that the foodie brand has made since it became part of Vox Media eight months ago. "We have been building up our army in preparation for this relaunch," said Amanda Kludt, Eater’s editor in chief. The external changes also mark…
  • Betty Crocker’s New App Nixes Smudgy Smartphone Screens

    22 Sep 2014 | 12:37 pm
    Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app for iOS. The Betty Crocker Cookbook app has been updated to include more than 15,000 recipes in a searchable database. The app lets you check off steps or ingredients as you add them, and it also keeps the screen unlocked so you don't have to keep logging in with messy fingers. While the app is available now on iOS, an Android version is expected to launch in October. The updated experience overhauls the original app…
  • New Apps Let Homeowners Complete Projects Faster and Easier

    22 Sep 2014 | 12:26 pm
    A newly remodeled home could be just a few swipes away. A wave of new mobile apps has made it easier than ever for homeowners to make improvements and updates. Reuters looks at one such tool called Sweeten, a free app that helps users find professionals for home projects of all sizes—from updating a single room to planning an entire neighborhood. Instead of relying on word-of-mouth or online searches, homeowners get matched with contractors who are best suited to their needs. Users provide feedback on contractors’ performance. Jean Brownhill Lauer, founder of New York-based…
  • Brand Publishers Are Ditching Facebook in Favor of Microsites

    22 Sep 2014 | 7:02 am
    Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their…
  • Gravity Award Winner: Nivea Sun Solar Ad Charger

    22 Sep 2014 | 5:59 am
    Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. FCB soon devised a fusion of commerce, content and technology that let sun worshippers enjoy the rays without having to worry about charging their mobile phones. In May 2013, Nivea Sun ads, fitted with wafer-thin solar cells and a phone plug, appeared in some issues of a popular general-interest magazine. These special inserts used sunlight to charge…
 
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    Adweek : Advertising & Branding

  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:23 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
  • This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

    22 Sep 2014 | 1:15 pm
    Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is "the best business move I have made in years," says the whole thing started when Yelp blackmailed him. Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth…
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    Adweek : Advertising & Branding

  • Next-Gen Social Analytics Are Transforming Digital Marketing

    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:23 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
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    Adweek : Advertising & Branding

  • Next-Gen Social Analytics Are Transforming Digital Marketing

    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:23 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
 
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    Adweek : Advertising & Branding

  • Next-Gen Social Analytics Are Transforming Digital Marketing

    22 Sep 2014 | 7:12 pm
    It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting. The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be…
  • Omnicom CFO Randy Weisenburger Exits

    22 Sep 2014 | 3:58 pm
    Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002. Omnicom said Weisenburger is returning to private equity but was not more specific about his plans. The 56-year-old, thought to be among those in the running to succeed Omnicom chief John Wren, joined the company in 1999 from Wasserstein & Co., where he was CEO. He was previously one of the founders of…
  • The NFL Names Dawn Hudson as Its New CMO

    22 Sep 2014 | 3:44 pm
    The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans," Roger Goodell, NFL commissioner, said in a statement. Hudson, who has served as a Ladies Professional Golf Association (LPGA) board member, has her work cut out for her. Pro football is currently in damage-control mode following a series of revelations about two marquee…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:23 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • Will U.S. Shoppers Embrace Alibaba?

    22 Sep 2014 | 2:02 pm
    Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are willing to sift through thousands of products to find the best bargain, but in America, most people have never heard of Alibaba, according to Reuters. Also, American shoppers like to do their online spending in well-branded storefronts with names they trust. In a pre-IPO report, global research firm Forrester wrote, “Alibaba…
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    AdWeek: AdFreak

  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:21 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

    22 Sep 2014 | 1:15 pm
    Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is "the best business move I have made in years," says the whole thing started when Yelp blackmailed him. Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth…
  • Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

    22 Sep 2014 | 12:02 pm
    Hollywood movies aren't usually based on prank ads, but Kevin Smith's latest proudly is. The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played by Justin Long) into a walrus. The inspiration for the bizarre story came from a similarly quirky classified ad from Britain that offered free housing to anyone willing to act like a walrus, in costume, for two hours a day. "Whilst in the walrus costume you must be a walrus," read the ad, "there must be no speaking in a human voice, and any…
  • Iceland's Police Have One of the World's Cutest Instagrams

    22 Sep 2014 | 9:01 am
    What is it about law enforcement that makes it so delightful when they actually try to have fun in social media? It's probably just enjoyable to see the softer side of people who are trained to use deadly force and deal with the bleaker aspects of society. The Seattle police set the bar in this regard, of course, with their fascinating and amusing Twitter account. But now, the Instagram account of the Reykjavik, Iceland, police force has been brought to our attention—and it's a real mosaic of cute. It's full of fun pics of animals and kids and people on the force doing goofy…
  • MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way

    22 Sep 2014 | 5:47 am
    This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will play his final game this Sunday against the Red Sox in Boston. But for my money, the spot, from BBDO New York, is also the most poignant and moving Jeter tribute of the season, because it eschews grandeur and hype to focus on the future Hall of Famer's most important legacy: the generations who grew up idolizing No. 2. They're embodied here by California Angeles outfielder Mike Trout,…
 
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    AdPulp

  • Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

    David Burn
    19 Sep 2014 | 3:15 pm
    Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […] The post Columbia Sportswear Films Brand Advocates On Field Trip In Jordan appeared first on AdPulp.
  • Ad Agencies Looking To Win More Business Need The Levitan Pitch

    Dan Goldgeier
    15 Sep 2014 | 8:24 am
    I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […] The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.
  • Here’s A Provocative Question: “What Do You Hate About This Business?”

    David Burn
    9 Sep 2014 | 1:35 pm
    Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […] The post Here’s A Provocative Question: “What Do You Hate About This Business?” appeared first on AdPulp.
  • Put Your #PinkiesDown And Your Cans In The Air

    David Burn
    5 Sep 2014 | 7:56 am
    Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […] The post Put Your #PinkiesDown And Your Cans In The Air appeared first on AdPulp.
  • Salute Garage Rock With A Captain & Coke

    David Burn
    4 Sep 2014 | 12:05 pm
    Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […] The post Salute Garage Rock With A Captain & Coke appeared first on AdPulp.
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    copyranter

  • On EXTREME Copywriting.

    18 Sep 2014 | 7:27 am
     (2010 billboard. A phone is a bucket. With knuckles. Filled with female deer.)At some point, in the last seven years or so, advertising copywriters started an EXTREME headline movement—in your face, provocative ads that make absolutely zero sense. Why this movement is happening now, and didn't happen back in the Xtreme 1990s, I don't know. This type of phenomenon happens often in our industry: the same creative linchpin pops up nearly simultaneously, all over the world. Sure sometimes it's just blatant idea larceny by shameless creative directors, or idiotic clients who say…
  • BREAKDOWN! Why David Fincher's New GAP Ads Are Fucking Terrible.

    11 Sep 2014 | 11:00 am
    BREAKDOWN! is a new semi-regular bullshit clickbait copyranter feature where I "break down" why popular new ads that most people like are in fact "Fucking Terrible".____________________GAP hired Fincher, Hollywood hero to both faux-tough misogynistic MRM douchebags (Fight Club) and passive-aggressive noodle-armed misogynistic tech douchebags (The Social Network), to shoot its new Fall denim commercials.And man, are they bad. What's usually not clear when a brand/ad agency brings in a big shot film director is how much of the resulting work was the agency's idea and how much was the…
  • According to Advertising, the 1950s woman wanted to fuck her appliances.

    10 Sep 2014 | 4:56 am
     (detail from 1956 Monsanto ad featuring a Hoover vacuum that wasn't also a phone)It was the salad baby-booming post-WWII days of this great country, when men were men and women were wives. Obedient wives. Obedient wives with sparkling dishware, spotless clothing that smelt of the ocean, perfectly organized spice racks, and tightly sealed leftovers. Obedient wives who put on their shiniest pair of fuck-me pumps and orgasmed whenever a new appliance arrived (but not in bed, unless it was a new bed with Tide®-fresh sheets).The Advertising Creative Revolution of the 1960s swept aside this…
  • The Ridiculously Phallic Crunchie Ads of the 1950s.

    25 Aug 2014 | 12:18 pm
    Let me feed it to you—s l o w l y—baby.CLICK ADS TO ENLARGE.SCENE:offices of London ad agency Subliminal, Persuader, & Manipulate, 1957.Subliminal: "Gentlemen: I just got off the phone with Fry's. We got a new giant bar to push, the 6D. I told them they should call it the 8D, but they said it's not twice as big. I told them, who gives a fuck—we've already gone down on Freud like a five-quid slag with this campaign, so why not go all in?"Manipulate: "I can tell you from experience that girls think 8 is the perfect size D."Persuader: "Can I borrow that dildo this weekend,…
  • The Swagger Ad Dads Need To Get Got.

    21 Aug 2014 | 11:46 am
    The New Cheerios Gang-Signs Dad It's been well documented (if not well researched): At some point in the 1990s, Ad Dads very suddenly became moronic punchlines. I don't know who was more responsible for this—ad agencies or brands or Homer Simpson—but the tipping point was reached quickly. It was an anti-Mad Men ad movement. It was anti-creative. And it was just as sexist as all the Women As Sex Objects ads (though not as insidious).The OG "Swagger" DadBut in the last few years, there has been a shift in Dadvertising to Dad as Hero. That's fine. But, unfortunately, a subset of this new…
 
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    Search Engine Journal

  • New Google Users Are No Longer Required To Sign Up For Google+ by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:32 pm
    For two and a half years Google has required its users to sign up to the Google+ social network. Now it appears Google is easing up on this requirement and giving new users the choice to opt out of Google+ when signing up for Gmail or other Google services. This was first reported on by Larry Kim at the Wordstream blog, who speculates that this may signal the end for Google’s social network that has had its share of troubles since launching. It was later confirmed by a Google spokesperson, who stated: We updated the signup experience in early September. […]The post New Google Users Are No…
  • DuckDuckGo Is Now Blocked In China by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:11 pm
    DuckDuckGo has been blocked in China, according to Tech in Asia who reported on this after noticing first hand over the weekend. On Sunday, DuckDuckGo founder and CEO Gabriel Weinberg confirmed on Twitter that they did get blocked in China. Ever since DuckDuckGo launched it had been working fine in mainland China. But now the search engine is totally blocked. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 At the time the news broke, Weinberg noted that he has “no idea” when it happened exactly. However, it has since…
  • 13 Great Free Paid Search Resources by @LarryKim

    Larry Kim
    22 Sep 2014 | 5:32 am
    It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those embarking upon their adventures in paid search, here’s a list of recommended resources and conferences. Get ready to be a PPC pro in no time. 1. Google AdWords Help Center As the number one beneficiary of your PPC activity (and dollars), Google doesn’t neglect the chance to get you up to speed on the AdWords action. Browse their AdWords Help Center to learn the ropes. 2. PPC University from WordStream (My Company) PPC University is a super […]The post 13…
  • Five Big Ideas About SEO That Every CEO Needs to Know by @neilpatel

    Neil Patel
    22 Sep 2014 | 4:02 am
    I am an SEO. I am a business leader. And I consult with CEOs in the digital marketing space. I’ve worked with CEOs who lack an understanding of the big-picture of SEO—how it works, what it requires, and what it means to execute it successfully. It’s the CEO’s job to lead, not to understand the all about dwell time and meta titles. But in order to lead successfully in a digitally dominate era, the CEO needs to know at least five features about SEO. CEOs who understand the following five features will be light years ahead of their peers, and will […]The post Five Big Ideas About SEO…
  • How to Get Better PR For Your Brand: An Interview with Mel Carson by @johnrampton

    John Rampton
    21 Sep 2014 | 7:41 am
    As part of our SEJ interview series, I recently caught up with Mel Carson of MajesticSEO to discuss public relations — specifically how to get better PR for your brand. In the video below, Mel shares his expert advice on how startups can take advantage of PR tactics to get the word out about their brand. Here are some key takeaways from the video: Something Mel has been experimenting with at MajesticSEO is thinking differently about link data. For example, if you have an announcement or an event you’re trying to promote, you can use link data to see what […]The post How to Get Better PR…
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    Ads of the World™

  • Oreo: Sounds of Oreo

    ivan
    22 Sep 2014 | 2:33 pm
    There are more than a thousand ways to eat an Oreo. What’s yours? Advertising Agency: DödaVänster, Buenos Aires, Argentina Chief Creative Officer: Francisco García Otero Creatives: Nicolás Berretta, Pedro Rivero Group Account Director: Santiago Fernández Barrio Executive Producer: Ignacio Gonzalez Lorenzo Designer: Tomás Palazzo Production Company: Satisfaction Published: September 2014
  • Nestea: Big lemon fridge

    ivan
    22 Sep 2014 | 2:30 pm
    McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message. Advertising Agency: McCann, Taipei, Taiwan Creative Director: Paul Hung Art Director: Wing Lin Copywriter: Evan Fu Photographer: Frank Cheng Published: September 2014
  • Nescafé: A thousand red mugs

    ivan
    22 Sep 2014 | 2:26 pm
    Advertising Agency: Drap, Zagreb, Croatia Account Director: Vladimir Karmelić Art Director: Ana Petak Copywriter: Aleksa Tatalović Account Assistant: Ana Cetinić Published: April 2014
  • Nissan Juke: Jenny Jones

    ivan
    22 Sep 2014 | 2:23 pm
    Advertising Agency: TBWA, London, UK
  • Kilroy: Explore life

    ivan
    22 Sep 2014 | 2:20 pm
    The journey to explore life begins at home, on the coach, in front of the screen. People should have a chance to start exploring even before they start their adventure. The video campaign not only explains what exploring life is all about, but gives the viewers the opportunity to discover KILROY's offers, broaden their horizon and realising their personal potential. Advertising Agency: Kadaver, Copenhagen, Denmark Creative Directors / Art Directors / Copywriters: Carl Johannes Borris, Jacob Klintrup Account Director: Anders Møller Toft Production Company: King Edward J. Kilroy: Jon Lange…
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    Advertising to Baby Boomers

  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
  • Leaked: P&G Reconsiders Incontinence

    23 Jul 2014 | 4:34 pm
    Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapersBy Dan Monk“Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful..” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult IncontinenceMore Than a Decade After Leaving Category, P&G Lured Back by Aging BoomersBy Jack Neff P&G Turns to Adult DiapersBy Serena Ng… While most infants and toddlers wear diapers for two to three years, incontinence suffers…
  • Miscellany: Sex, Travel, Tech

    9 Jul 2014 | 10:25 pm
    It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex for HuffPo.  Doesn’t everybody who blogs for HuffPo do that?  Your hits go way up – not like if you write about chickens. Going Nutty Over Older Women's BodiesI thank my lucky stars I've lived long enough to go nutty over older women's bodies. It's not anything I ever thought I'd go nutty over… Tampa Bay Times Staff Writer Patti Ewald recently wrote a funny, trenchant column about sex – and referenced my piece: Still turned on…
 
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    adland.tv - all the adnews not fit to print

  • SMSupermalls apologises for rape shirt - but it's plagiarized too.

    dabitch
    22 Sep 2014 | 10:39 pm
    SMSupermalls in the Philippines are in trouble today. Somehow this t-shirt, with the line "It isn't rape, it's just snuggle with a struggle" made it to their shops. Someone out shopping found the shirt, tweeted this and it was soon retweeted many times. This RAPE shirt is being sold at @smsupermalls. How irresponsible. Rape is a very serious issue. Jesus. pic.twitter.com/9RAi8vcgCL Adland:  marketing mishaps Read more about SMSupermalls apologises for rape shirt - but it's plagiarized too. Add new comment
  • X-Box “The unfilmable game.” (2014) 4:20 (USA)

    kidsleepy
    22 Sep 2014 | 6:46 pm
    Xbox gets dark and twisted on its new live action game play of Sunset Overdrive--a game that never should have been turned into a live-action trailer. It's a nice comment on the over-the-top nature of games. Country:  United States Commercials:  Entertainment Read more about X-Box “The unfilmable game.” (2014) 4:20 (USA) 1 comment Add new comment
  • VIA Rail encourages students to visit their parents more often

    kidsleepy
    22 Sep 2014 | 5:12 pm
    As cool as being a student at an out-of-town university is, there are some flaws, too. For one thing, you have to be responsible for laundry, housework, meals and all the stuff your parents usually do. Country:  Canada Commercials:  Transport & Travel Ad type:  press & poster ads Read more about VIA Rail encourages students to visit their parents more often Add new comment
  • Pandora-- #ThumbMoments with Lindsey Stirling (2014) 1:50 (USA)

    kidsleepy
    22 Sep 2014 | 4:38 pm
    Pandora uses an algorithm to make music suggestions based on your listening history that surprise and delight you with their accuracy. To get this notion across, they staged a FaceTime hangout with Lindsay Sterling and some very surprised fans. Country:  United States Commercials:  Entertainment Read more about Pandora-- #ThumbMoments with Lindsey Stirling (2014) 1:50 (USA) Add new comment
  • Penningtons - ti Voglio - (2014) :30 (Canada)

    dabitch
    22 Sep 2014 | 4:12 pm
    Just in time for hockey season, ti Voglio, the sumptuous plus size lingerie collection sold exclusively at Penningtons are airing this ad, targeting ladies who'd rather be bed-wrestling than watching hockey. The idea is quite simple, well fitting lingerie is flattering. Country:  Canada Commercials:  Health & Beauty Read more about Penningtons - ti Voglio - (2014) :30 (Canada) Add new comment
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    AdliterateAdliterate | Adliterate

  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
  • A new picture of affluence

    Richard
    27 Jul 2014 | 4:59 am
    The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain fact is that they are a critical audience for brands looking to find growth in a sea of stagnation. You don’t need to be Jaguar, Land Rover or Burberry to realize that the affluent matter. According to Capgemini the number of High Net Worth Individuals (HNWIs) in the World now stands at 13.7m (up nearly two million over the past year) while at the top end of the spectrum there has been a 60% increase in the number of Ultra High Net Worth Individuals and an…
  • Interesting versus right – revisited

    Richard
    29 Jun 2014 | 11:09 pm
    If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting but merely important to be right. This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While those that set out to try to find the most interesting solution are very often right too. And that is important because it seems self evidently clear that being interesting is the social currency of our age. I was recently asked to talk about this idea to a bunch of…
  • How we slowed down the connection between consumers and creatives

    Richard
    29 May 2014 | 1:40 pm
    Nothing, I repeat nothing connects a planner and therefore an agency to the people that its is trying to understand better than qualitative research. Instinct is always a great starting point and data is often incredibly powerful but qualitative research, the beliefs, attitudes and stories of real people, told directly to the planner is the umbilical cord between agency and consumer. Through qualitative research undertaken by the planner flows a true understanding of people’s lives, their relationship with your brand and the wider category and their response to your communications and…
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    Adverblog

  • Madden NFL Giferator

    Mark
    15 Sep 2014 | 6:56 pm
    The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Check out the site here
  • Think like a marketer. Behave like an entertainer. Move like a tech startup.

    Bridget
    10 Sep 2014 | 7:09 pm
    If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. The title “Think like a marketer. Behave like an entertainer. Move like a tech startup.” references this new approach that effectively combines Madison Avenue, Hollywood and Silicon Valley.  
  • The DNA project – A New Kind of Musical Co-Creation

    Nikolaj
    9 Sep 2014 | 2:35 pm
    “When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz To me this is just mind-blowingly awesome. I’ve been a huge fan of Electronic Music Producer and Composer J.Viewz ever since I saw him playing “Teardrop” by triggering samples using vegetables. He is constantly pushing the boundaries of how music can be experienced and in this case created. With The DNA Project he is totally redefining how music is made by opening up the entire creative process. The DNA Project…
  • Adidas Predator Boot

    Mark
    8 Sep 2014 | 1:16 am
    Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… The site is here
  • Hashtag My Ass

    Tim
    5 Sep 2014 | 3:46 am
    Etienne de Crécy has cracked (!) the secret of hashtagging. And all you Twitter-Instagram campaigners can go packing. Connect your Instagram account to Etienne’s site and see your very own video version of his new single. Now shake your booty. My own Instagram account @tbuesing did surprisingly well in the array of vinyl sleeves. It instinctively picked the best shots. Or let’s say it is driven by the right analysis of my hashtags (‘Sunset – No Filter!’). It even uploads the result as my personal video to YouTube as you can see below: All the users’…
 
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    The Denver Egotist RSS Feed

  • New 'Re-Imaged' McDonald's in Boulder Looks More Like Starbucks

    The Denver Egotist
    22 Sep 2014 | 12:13 pm
    Local McDonald's store No. 109, which has been at 1800 28th St. for more than 40 years, is one of several hundred of the fast-food chain's restaurants to receive a "re-imaging" this year. It looks pretty slick. But what about the food? Read more about the new look on the Daily Camera.
  • YOLO 2

    The Denver Egotist
    22 Sep 2014 | 12:04 pm
    National Written & Animated by Michael Cusack.
  • Denver's Artificial White Follows Dave Kinsey Into the Abyss

    The Denver Egotist
    22 Sep 2014 | 11:53 am
    Local In 2010, artist Dave Kinsey moved from Los Angeles — where he'd been for 10 years — to the Sierra Nevada mountains to pull himself away from what's comfortable, remove distraction and reignite a spark in his work. Denver's Artificial White created this film to tell the story of Dave's journey and promote his latest solo exhibition, "Cushion of Memory." The show runs September 27th – November 8th, 2014 at Library Street Collective in Detroit.
  • Dreaming About This Weekend?

    The Denver Egotist
    22 Sep 2014 | 10:09 am
    National Bartle Bogle Hegarty prove print is not dead in this new spot for The Guardian and The Observer — that stars the newspaper being delivered on a Saturday morning and being tossed away on a Sunday night, guiding the weekend in between. Via
  • #SiteLaunch: INDUSTRY – Via Denver's Zenman

    The Denver Egotist
    22 Sep 2014 | 9:35 am
    Local INDUSTRY is being marketed as Denver’s next hub for business, creativity, recreation, modern living and dining. The development will offer a connected sense of community and network gathering focal points. The new website promoting the location — designed and developed by Zenman — is a modern, responsive site that reflects the personality of the building itself. See the site.
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    Clever Ideas, Great Ads

  • William Shatner Sings Bohemian Rhapsody in new Thomson Travel Ad "A film about a smile"

    22 Sep 2014 | 5:19 pm
    Thomson Travel presents a film about a smile, the story is told (to the tune of Queens Bohemian Rhapsody) by the one and only William Shatner. Watch as the one-eyed bear is removed from his day-to-day life of being toyed with by a typical young child and forced to participate in doll's tea parties, to eventually "discover his smile" and a vacation romance with a unicorn. Credits:  Advertising Agency: Beattie McGuinness BungayExecutive Creative Director: Trevor BeattieCreative Director: Pat BurnsCreative: Rachel MilesCreative: Michael TsimAgency Producer: Gill LoftusProduction Company:…
  • OREO Cookies "Sound of Oreo" Created by DödaVänster Agency

    22 Sep 2014 | 4:36 pm
    There are more than a thousand ways to eat an Oreo. What’s yours?Credits:Advertising Agency: DödaVänster, Buenos Aires, ArgentinaChief Creative Officer: Francisco García OteroCreatives: Nicolás Berretta, Pedro RiveroGroup Account Director: Santiago Fernández BarrioExecutive Producer: Ignacio Gonzalez LorenzoDesigner: Tomás PalazzoProduction Company: Satisfactionvia: AdsOfTheWorld
  • Croatia Fashion Week: Schwarzkopf Cro A Porter "Departure" Ad

    21 Sep 2014 | 4:17 pm
    The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE .Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience !First time for this project , in collaboration with the national carrier, Croatia…
  • Official Forza Horizon 2 - Live Action TV Commercial: Leave Your Limits [Full Length]

    21 Sep 2014 | 3:42 pm
    The official Forza Horizon 2 TV commercial brings the thrilling, massive wide-open world of Forza Horizon 2 to life by breaking free from the track and hitting the open road. Leave your limits while exploring beautiful and exotic locations in the ultimate celebration of speed, style, and action-packed driving with the official Forza Horizon 2 TV commercial. Directed by Adam Berg.Game Credits:Developer: Playground Games and Turn 10Platform: Xbox One and Xbox 360Publisher: Microsoft StudiosCommercial Credits:Advertising Agency: twofifteenmccann, USAChief Creative Officer: Scott DuchonArt…
  • Global Be(er) Responsible Day “Friends Are Waiting” via Budweiser

    21 Sep 2014 | 3:11 pm
    Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting See more of the Bud Puppy here at Bud's SuperBowl spot from last year.Creative Credits:Advertising Agency: Anomaly, USA.
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    pixelpasta

  • Mobile Studio app

    29 Aug 2014 | 12:36 pm
    Caesar Lima App Keep up with the latest studio news and updates with our new Mobile Studio app.iPhone 5+4 https://appsto.re/us/1V55Q.iAndroid https://play.google.com/store/apps/details?id=net.manageapps.app_40674
  • Desert Chic

    23 Aug 2014 | 6:11 pm
    Desert Chichttp://bit.ly/1t3fBPK #fashion #photography #editorialEditorial coming up in Sept.Miami Living MagazineModel: Tara BlanchardHair by Manuel BenavidesMake up by Monica AlvarezStylist by Tiffany NessonImaging by Felipe Silva
  • Fashion shoot with Marianna Autumn

    4 Aug 2014 | 3:47 pm
    Reflections Model: Marianna Autumn Hair + Make up: Monica Alvarez Imaging: Felipe Silva more images @ http://caephoto.prosite.com/46543/3946416/showcase/reflections
  • Desert Chic preview

    4 Aug 2014 | 3:28 pm
    Desert Chic preview Model: Tara Blanchard Hair by Manuel Benevides Make up by Monica Alvarez Stylist by Tiffany Nesson Imaging by Felipe Silva
  • Multicines

    22 Jul 2014 | 5:00 pm
    Multicines: Patience Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
 
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    Between 10 and 5

  • Silver Winners at The Loerie Awards 2014

    Jessica Hunkin
    23 Sep 2014 | 12:13 am
      Here’s all the work that took home Silver at the Loerie Awards this year.   Brand Identity and Collateral Design – Logos:   Shift Joe Public – ‘Fonts for the Future‘     Boomtown – Architectural Rendering Services, ‘Between 5 and 10‘     Brand Identity and Collateral Design – General Collateral:   140 BBDO – adidas Orlando Pirates, ‘The Ghost’     Publication Design – Annual Reports; Brochures and Technical Literature:   Shift Joe Public – South African…
  • Levi’s Pioneer Nation feat. Nathi Tshabalala

    Alix-Rose Cowie
    22 Sep 2014 | 2:31 pm
      It’s Levi’s Pioneer Nation week and with it here is the last in a series of videos made to share the news of the festival. Featured is Nathi Tshabalala, founder of Sowertech, a comprehensive mobile applications and services company launched in 2011 and built to stimulate the use of mobile device applications among Africans.   Initially funded by bootstrapping, Sowertech received seed funding after winning the Gauteng Innovation Challenge, and now sell mobile applications and services to Government departments. Nathi enjoys the process of developing an idea into…
  • Bronze Winners at The Loerie Awards 2014

    Jessica Hunkin
    22 Sep 2014 | 7:01 am
      The 36th annual Loerie Awards took place this weekend, celebrating South Africa’s best in brand communication. These are the Bronze-winning projects and campaigns.   Brand Identity and Collateral Design – Logos:   Punk / King James Group – I AM PUNK Read more about the genetics-based algorithm.     Brand Identity and Collateral Design – Identity Programmes:   Lowe Cross Colours – Nestle Professional, ‘Thought for food‘     Joe Public – The Post Office Retouching Studio, ‘Meet The Post Office‘…
  • Levi’s Pioneer Nation | An Interview with Uno De Waal

    keneilwe motshoeneng
    22 Sep 2014 | 1:30 am
      Uno De Waal is the publisher and co-founder of Between 10and5, South Africa’s online creative showcase. Uno is one of the selected speakers at the Levi’s Pioneer Nation, which is a conference about inspiring the pursuit of originality, celebrating productivity with purpose fuelled by passion and encouraging the dogged self-confidence needed to thrive.   You’ve spoken a lot about being a creative entrepreneur in the past. How would you define a creative entrepreneur?   Being an entrepreneur is primarily about taking opportunities and creating value from them. I think…
  • Oh Wow! – Pink Ladies, Making Muti and Reconstructing the Still Life.

    Jessica Hunkin
    19 Sep 2014 | 5:00 am
    Today we’re looking at two utterly adorable elderly women, a fun little animation, colourful screenprints and some photographs that use the traditional still life as a springboard for exploring new territory.   ONE – We know it’s old, but Trudy and Sylvia are so delightful we just had to share this shoot. Pink Ladies photographed by Ashley Marie for Gaschette, with styling by Marieke Merts and hair and make-up by Bianca Comer.     TWO – Making Muti, an animation by MUTI about a witchdoctor’s quest to collect the ingredients needed for traditional…
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    Angus Whines

  • Trampoline

    Kirsty
    22 Sep 2014 | 7:10 pm
    Cripes. I need me one of these. Via Swiss Miss
  • Storytelling

    Kirsty
    21 Sep 2014 | 3:00 am
    God I love this.
  • Goldfish

    Kirsty
    20 Sep 2014 | 7:04 pm
    Finally a use for all of those bubbles. Via This Is Colossal
  • Watches

    Kirsty
    15 Sep 2014 | 8:22 pm
  • Terrifying

    Kirsty
    7 Sep 2014 | 2:34 pm
    Inappropriate branded content idea?
 
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    Advertising Age - Complete Feed

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • Watch the Weekend's New TV Ads From Target, Nissan, Nike and More

    22 Sep 2014 | 1:09 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Apple serves up a broadcast cut of an iPhone 6 ad it originally released online on Sept. 9 and that Creativity made an…
  • Troubled NFL Picks a Woman to Lead Marketing

    22 Sep 2014 | 12:30 pm
    The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency…
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
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    Advertising Age - Latest News

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • Watch the Weekend's New TV Ads From Target, Nissan, Nike and More

    22 Sep 2014 | 1:09 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Apple serves up a broadcast cut of an iPhone 6 ad it originally released online on Sept. 9 and that Creativity made an…
  • Troubled NFL Picks a Woman to Lead Marketing

    22 Sep 2014 | 12:30 pm
    The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency…
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
 
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    Advertising Age - Agency News

  • Omnicom CFO Randall Weisenburger Exits Company

    22 Sep 2014 | 3:24 pm
    Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him as exec VP-CFO."Randy has been a strong leader for Omnicom over the past sixteen years," said John Wren, president and CEO at Omnicom, in a statement. "He has made significant contributions to the team in building a world-class company during our time together.""At Omnicom, we place considerable emphasis on succession planning and Randy and I have long…
  • KBS NY Names Bloom and Powell Co-Presidents

    22 Sep 2014 | 11:45 am
    MDC Partners' KBS has named Chief Strategy Officer Jonah Bloom and Chief Information Officer Matt Powell as co-presidents of the New York office. They will also continue in their current roles.Mr. Bloom and Mr. Powell assume responsibilities that had been handled by Ed Brojerdi, who was promoted to CEO of the New York office last month from president and co-chief creative officer there as agency CEO Lori Senecal moved up to president-CEO at MDC Partner Network and Global Executive Chairman at KBS.Mr. Bloom, a former editor of Ad Age, joined the agency in 2011 as executive director-content…
  • MediaLink Aims to Expand Consulting on Programmatic Ad Tech

    22 Sep 2014 | 6:00 am
    MediaLink, the well-connected media consultancy, is expanding to offer consulting in programmatic ad technology, a fast-growing area that offers marketers new powers but new questions as well.The company has hired Matt Spiegel, an industry veteran who most recently served as senior VP at MediaMath, for the newly created role of senior VP-general manager of the marketing and technology solutions group. He'll be responsible for growing the practice as well as a nascent Chicago office."As we get more into ad tech and marketing solutions, Matt is a great person to come in particularly with a…
  • Stuart Smith to Succeed Chris Graves as CEO of Ogilvy PR

    22 Sep 2014 | 4:00 am
    WPP's Ogilvy PR has promoted Stuart Smith, its CEO for Europe, Africa and the Middle East, to global CEO. He succeeds Chris Graves, who is moving into a newly created chairman role."This is about not missing opportunities and focusing more on content where it meets social, where it meets mobile and where it meets big data," Mr. Graves said.Mr. Graves had been global CEO since 2009 and previously ran Ogilvy PR's Asia Pacific region. He joined the PR agency in 2005 after a long career on the media side of the business, where he most recently served as managing director at Dow Jones. Continue…
  • Saatchi NY's Jay Benjamin Brings in Two New Executive Creative Directors

    19 Sep 2014 | 10:27 am
    Jay Benjamin has made his first key hires since joining Saatchi & Saatchi New York as chief creative officer in late April, naming Chris Moreira and Mark Schller as executive creative directors, a new set of titles for the agency.Mr. Moreira and Mr. Schller's partnership has spanned agencies including JWT Sydney, Leo Burnett Sydney and, most recently, Crispin Porter + Bogusky, where they were creative directors.Their work has included brands in various categories, such as Kellogg's, McDonald's, Canon, Best Buy, Schick, Subaru and Smirnoff. "Road to Recovery," the flood relief project they…
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    Advertising Age - Digital

  • Sony to Begin Selling PlayStation TV Set-Top Box in October

    22 Sep 2014 | 1:33 pm
    Sony Corp. will begin selling its PlayStation TV set-top box next month, with almost 700 games available, including Angry Birds.The product, which makes its debut on Oct. 14, will cost $100, or $140 with a wireless controller, Tokyo-based Sony said today on its PlayStation blog.PlayStation TV will allow users to download classic PlayStation games and also stream PlayStation 3 titles over the Internet, through the company's PS Now service. Continue reading at AdAge.com
  • VW Teams Up With Funny or Die for Target Shopping Trip

    22 Sep 2014 | 12:00 pm
    What is a Volkswagen doing zooming around inside a Target store?Looking for a laugh.This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is meant to serve as native advertising. Continue reading at AdAge.com
  • Explain It Like I'm Eight: Viewability

    22 Sep 2014 | 10:45 am
    Explain It Like I'm Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today's topic is viewability. Defining what constitutes a viewable ad is much more complicated than you'd think, with standards dictated by 14 pages of guidelines from the Media Rating Council and IAB. Still, marketers pay for the ads that can't be seen. But why? Below, an explanation so simple a child can understand.To see all Explain It Like I'm Eight videos, go here. Continue reading at AdAge.com
  • Explain It Like I'm Eight: Digital Ad Fraud

    22 Sep 2014 | 10:30 am
    Explain It Like I'm Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today's topic is digital ad fraud. Why does something so seemingly clear as fraud become complicated when it comes to digital ads? Below, an explanation so simple a child can understand.To see all Explain It Like I'm Eight videos, go here. Continue reading at AdAge.com
  • Why YouTube Giant Fullscreen Sold to AT&T, The Chernin Group

    22 Sep 2014 | 10:05 am
    The companies that were expected to be the digital heirs to Disney and Warner Bros. are instead becoming their digital extensions.Six months after the largest YouTube network Maker Studios agreed to sell to Disney, Maker's biggest rival, Fullscreen, has sold a majority stake to Otter Media, a joint venture between AT&T and The Chernin Group that is focused on internet-delivered video services.Fullscreen and Maker Studios aren't the only YouTube networks to cozy up to larger media companies this year. Defy Media sold a minority stake to Viacom. Machinima struck a similar deal with Warner Bros.
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    Advertising Age - Global News

  • WPP's VML Digital Agency Is Buying Another Shop in China

    22 Sep 2014 | 7:53 am
    Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year.With the addition of Shanghai-based Teein, which has 170 employees, China will be the second-biggest location after the U.S. for Kansas City-based VML, which is part of WPP's Young & Rubicam. VML entered China less than a year ago, when it purchased Chinese digital agency IM2.0 in October 2013.Global agencies have been in hot pursuit of independent digital and social shops in China, which has the world's biggest number of mobile phone subscribers and…
  • Please Don't Compare This Designed-in-China Wearable To Google Glass

    22 Sep 2014 | 4:00 am
    Continue reading at AdAge.com
  • Six Things You Didn't Know About David's Anselmo Ramos

    19 Sep 2014 | 10:25 am
    Anselmo Ramos is making a big move from Brazil to Miami to lead the first U.S. office of David, the WPP international startup he founded with Ogilvy Latin America colleagues Gaston Bigio and Fernando Musa in 2011. The trio initially held dual roles at David and Ogilvy, enabling Mr. Ramos to also mastermind the stellar Dove Real Beauty "Sketches" campaign. Now the chief creative officer and co-founder of David is fulltime at the startup agency, whose biggest clients in the U.S. are Burger King and Coca-Cola. Here are a few things you don't know about him in the latest installment of "Six…
  • How Nike Reacted To Li Na Announcing Her Retirement Today

    19 Sep 2014 | 8:24 am
    Li Na's link with Nike started when she was just a girl, training at one of the brand's tennis camps. It's a relationship that has lasted nearly two decades -- and the Chinese star is so important to Nike that it named a building at its new China headquarters after her.The 32-year-old announced her retirement Friday in a long post on social media, saying her knee injuries had become too much to overcome. "My body is begging me to stop the pounding," she wrote.Ms. Li, a two-time Grand Slam champion, has been an inspiration for her success on court, but also for her humor, sincerity and…
  • Y&R Enters Uncharted Territory for Global Agencies: Mongolia

    19 Sep 2014 | 7:25 am
    Y&R is set to become the first international network to buy a majority stake in an ad agency in Mongolia, a tiny market that has nevertheless attracted growing attention from Western brands.Under the deal announced Friday, WPP's Y&R Advertising is purchasing a stake in the creative and research agency of a Mongolian conglomerate, MCS Holding. The new agency, with a staff of 50, will partner with WPP's research firm TNS to gain insights into a country still unfamiliar to many marketers.The Central Asian country is three times the size of France but with a population of less than three million.
 
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    Advertising Age - Hispanic Marketing

  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
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    Advertising Age - Rance Crain

  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
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    Advertising Age - The Media Guy

  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
  • We're All Content Strategists for Apple, Working Pro Bono

    15 Sep 2014 | 11:00 am
    Last Tuesday, the day Apple launched the Apple Watch -- and assorted other stuff (but mostly the Apple Watch) -- Josh Sternberg tweeted, "so which publication ran the best apple ad today?"Given that his tweet was only favorited twice and retweeted twice more, I guess a lot of people didn't get the joke. It helps to know that Sternberg, a former media reporter, spearheads the creation of native advertising for marketers at The Washington Post's Brand Studio unit. His title is content strategist.Basically, the point of Sternberg's tweet was that last week the media busied itself running stories…
  • Apparently the Pumpkin-Spice iPhone 6 Is Already Sold Out

    15 Sep 2014 | 10:30 am
    ICYMI: In this short clip that ABC's "Jimmy Kimmel Live" show posted on its YouTube channel on Friday, Jimmy and his trusty sidekick Guillermo serve up a big scoop: Apple is releasing a Pumpkin Spice iPhone 6! Exciting, right? But apparently it must already be sold out, like the iPhone 6 Plus, because we can't find it anywhere on Apple's website. (We'll look around on eBay just as soon as we're done washing down some Pumpkin Spice Oreos with some Jack's Pumpkin Spice Ale.)Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco. Continue…
  • Stephen Colbert Just Made the Apple Watch Instantly Obsolete

    12 Sep 2014 | 9:14 am
    It's been a great week for Apple, but once you watch our Clip of the Week -- the opening segment from Wednesday night's "The Colbert Report" -- you might start to worry a bit about the tech giant's newly announced entry into the wearable-tech space. Because, while Stephen Colbert makes it clear he is completely thrilled about the Apple Watch, he also shows off a competing device, the new Wristpad, that makes the Apple Watch instantly obsolete. (Spoiler: The screen on the Wristpad is much bigger than that on the Apple Watch -- and everyone wants a bigger screen these days, right?)Simon Dumenco…
  • So, Wait, Is Apple Responsible or Not for the Celebrity Nude Photo Scandal?

    5 Sep 2014 | 11:22 am
    Right now at apple.com/live there's a real-time countdown clock ticking down the days, hours, minutes and seconds until 10 a.m. PT on Sept. 9, when Apple plans to launch its Next Big Thing (some sort of wearable tech is the prevailing theory). "Live video from our special event will be right here," reads the text under clock.You might almost get the sense that Apple is desperate to teleport to the future to escape the present -- specifically, this awful week for the company when everybody kept talking about the "iCloud hack" in the notorious nude celebrity photo scandal. The iCloud brand has…
 
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    Advertising Age - Guest Columnists

  • Even the Best Client-Agency Relationships Need Evaluations

    19 Sep 2014 | 4:00 am
    Even in an industry that knows the importance of clear communication and goals, the idea of conducting an agency performance evaluation can be met with a "Why do we need to do this?" response. Clients are busy and if they have a healthy relationship with their agency, a biannual or annual assessment is the last "to do" on their list. Or, not on their list at all.So I thought I'd share the top two reasons we hear marketers cite when they say they don't believe in evaluating their agency relationships, along with a perspective on why every brand should consider this often underutilized,…
  • How Brands Should Measure in a Programmatic World

    16 Sep 2014 | 8:00 am
    Last week I stressed the fact that brands must measure their programmatic buys. Brand marketers can be tempted to let the algorithms do the work, rather than measuring campaign effectiveness based on core brand objectives, but that's flawed thinking. Sound, independent measurement focused on core brand objectives matters in a programmatic buying environment every bit as much as in a non-programmatic one.What would measurement mean in the programmatic buying environment? Obviously, programmatic buying is an entirely different process from traditional ad buying. Simply importing traditional…
  • 'Fem-powerment' Campaigns Highlight a New Reality for Women

    12 Sep 2014 | 3:30 am
    Girl power is on the rebound. We have seen the female empowerment movement spring up in all the right places recently -- in ad campaigns, among celebrities, with parents and advocates of young girls, and even within organizations as tech giants like Google and eBay try to be more accountable for increasing diversity in their ranks.Last week, Ad Age highlighted how advertisers are getting in on the big push for all things girl with "fem-powerment" campaigns such as "Like a Girl" by Always, Dove's "Real Beauty" and Verizon's "Inspire Her Mind." This article about the renaissance of girl power…
  • Six Ways to Fall in Love With Marketing Again

    11 Sep 2014 | 8:00 am
    Marketing was never for the faint of heart. It requires the insight of a psychologist, the wit of a standup comedian, the stamina of an endurance athlete and a chameleon-like ability to adapt to never-ending business highs and lows.But if you made the grade, you were rewarded by participating in an industry that attracted the best and brightest. More than that, marketing as a vocation was deeply satisfying because you knew that your work meant factories kept running and people kept getting paychecks.Today, though, any casual observer can't help but notice a downright dour mood among marketing…
  • Why Everyone in Advertising Wants to Work in Media

    8 Sep 2014 | 9:30 am
    When I started in the business, media was the least glamorous part of the ad industry. We were the numbers guys. Our offices were crammed behind the accounting department. We were the equivalent of the bespectacled, suited PriceWaterhouseCoopers representatives -- the butt of gags at the annual Oscar awards ceremony.Then something happened.Media became hip. Continue reading at AdAge.com
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    Advertising Age - Adages

  • Fiat's Spokescritters Make You an Offer You Can't Refuse

    28 Aug 2014 | 4:00 am
    Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.But a new animated spot set to debut on Gas Station TV this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.The one-minute commercial features animated woodland creatures -- a rabbit, a badger, a squirrel -- talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500. Continue reading at AdAge.com
  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
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    Advertising Age - Campaign Trail

  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
  • In Politics, Partisanship Pays Off for Some Tech Companies

    8 Sep 2014 | 4:00 am
    When NGP VAN touted new features of its software at a get-together in Washington last month, the Democratic tech and data firm attracted some gentle ribbing from its decidedly non-partisan competitor. With a touch of sarcasm, NationBuilder wrote on Twitter: "Looking forward to integrating with the new #ngpvannext open APIs."The investor-backed NationBuilder was referring to the technology that helps feed data from systems like NGP VAN's into tools and platforms that put it to use, such as mobile apps used by door-to-door campaign volunteers. Because NGP VAN stipulates that developers tapping…
  • 'Daisy' at 50: A Look at America's Most-Influential Political Ad

    7 Sep 2014 | 7:00 am
    It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, "Daisy" -- officially known as "Peace, Little Girl" -- portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.That's not to say that attack ads were new in American politics. Since our first elections,…
  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
  • Republican Startup Hopes to Use FCC Database to Predict Ad Future

    27 Aug 2014 | 8:00 am
    At this particular moment in the Denver media market, Republicans are winning the ad war more -- in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.It's a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Continue reading at AdAge.com
 
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    Advertising Age - DigitalNext

  • Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

    19 Sep 2014 | 8:15 am
    Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: "Our audience isn't on social media, so why should we be?"To start, let's separate perception from facts. While the numbers indicate that industrial professionals are a somewhat passive social media…
  • Why Apple Pay Could Be Huge -- And It's Not What You Think

    18 Sep 2014 | 7:30 am
    Forget the Apple Watch and iPhone 6. Apple Pay is Apple's next biggest innovation and this is why: Touch ID has the potential to finally push mobile over the hump in the U.S.Yes, Apple has spent a good deal of time discussing the near-field-communication technology and how it is working with retail, credit card and bank partners. It was quick to point out that there are merchants ready to accept Apple Pay as a very secure payment method. But that isn't the news. Go into any Starbucks on any day and you will see plenty of mobile transactions.The far more intriguing topic, which was hardly…
  • The Beginning of the End of Storytelling

    17 Sep 2014 | 7:30 am
    Once upon a time, an industry became obsessed with storytelling. Everywhere these industry people went, they said storytelling was the most important thing they all had to do. Then a mean dragon of a columnist said storytelling was evil, and the industry people slew him so they could go back to enjoying their jobs. The end.Or consider a different version of this story.Once upon a time, an industry became obsessed with storytelling. But it gradually came around to the idea that no one listening to those stories could remember anything about them, so the industry people found a more meaningful…
  • What Apple Pay Means for Marketers

    10 Sep 2014 | 9:05 am
    Apple Watch was certainly the shiniest object in the room at Apple's big event Tuesday, and there are, no doubt, interesting opportunities for brands to play into its functionality. But Apple Pay -- a new mobile payment system -- presents many opportunities for marketers looking to reach and influence consumers at a most crucial point: purchasing. Before we dive into those possibilities, here's a breakdown of how the new mobile payment system works:Pay replaces the need for a physical debit or credit card in an in-store transaction -- you just hover your phone (or your Apple Watch) over a…
  • The Time Has Come for Programmatic Reform

    10 Sep 2014 | 7:01 am
    With great opportunities come big headaches -- and that's exactly what programmatic is for marketers right now. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelez and P&G are shaking up the industry with bold moves to buy nearly all of their online media programmatically. Now that the pendulum is swinging to programmatic buying, marketers' frustrations with the confusing structures of the industry are boiling over, and this demands broad industry reflection and the exploration…
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    Advertising Age - Video

  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
  • Here Come the Men of Pinterest

    16 Sep 2014 | 1:35 pm
    Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations at Pinterest, during an appearance at Ad Age's Digital Conference in San Francisco.See more video from the conference right here, with Old Navy Global CMO Ivan Wicksteed talking about the value of outtakes from its TV campaign with Amy Poehler. Continue reading at AdAge.com
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    Advertising Age - Small Agency Diary

  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
 
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    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    360i Digital Agency Blog

  • What Pinterest’s New Brand Analytics Tool Means for Marketers

    Amy Donnelly
    22 Sep 2014 | 8:13 am
    Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well an inside look into their follower’s interests and demographics. The new analytics tool opens up multiple opportunities for brands to optimize their content for better performance, and strategically plan for the future. Access to Pin…
  • How Marketers Can Reach the Coveted Twitter-TV Audience

    Tommy Galgano
    19 Sep 2014 | 10:41 am
    In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people who tweet about TV also tweet about brands People who tweet about both brands and TV account for an outsized portion of all tweets about brands People who tweet about brands and TV tweet three times more often than those who only tweet about brands People who tweet about…
  • Influencer Spotlight: Catching Up with T. Kyle MacMahon

    Justin Rivera
    19 Sep 2014 | 10:38 am
    How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to capture (and share!) the perfect moment. As someone who started his Tumblr as a way to collect all of the GIFs he was emailing to friends after the latest episode of “Real Housewives” or “Flavor of Love,” T. Kyle MacMahon mastered the skill of capturing the perfect moment.
  • 360i Los Angeles Opens for Business

    360i
    17 Sep 2014 | 8:50 am
    We’re excited to announce that 360i is expanding to the West Coast with the opening of our fourth U.S. office in Los Angeles. The decision to expand to LA was inspired by growing demand from current and prospective clients who are seeking digitally-centric marketing and communications on both coasts. It also places 360i in the entertainment capital of the world, with the opportunity to work with some of the top brands, talent and storytellers in the country. At launch, the LA office will be led by a group of 360i employees who have relocated from our New York headquarters, and we plan to…
  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    360i
    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
 
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    The Ad Contrarian

  • Why I Hate Content

    22 Sep 2014 | 12:01 am
    In the material world there is no single word that encompasses both art and a beer spill. There is no word that creates a unity between a Rodin sculpture and a photo of a foot. There is no term that forges an equivalency between a Gershwin melody and a bloody handkerchief. In the online world there is such a word. It is content. Content is anything you can upload to the web. In other words,
  • I Can Dream, Can't I?

    17 Sep 2014 | 12:01 am
    Last week I had the pleasure of delivering the keynote address at the radio industry's annual Radio Show in Indianapolis, sponsored by the Radio Advertising Bureau and the National Association of Broadcasters (you can watch my talk here.) This was a pretty big deal for me. Other speakers including Alan Mulally, former ceo of Ford and Boeing, Dan Harris of ABC News, and Governor Mike Pence of
  • You Can't Be Everyone's Girlfriend

    15 Sep 2014 | 12:01 am
    A friend of mine, Peter Levitan, has just published a new book for agencies about pitching new business. The book is called The Levitan Pitch: Buy This Book. Win More Pitches. Peter asked for my point-of-view on pitching new business, and it is included in his book under the heading (as you might expect) The Contrarian View. Here it is: 1. You can’t be everyone’s girlfriend Do not pitch every
  • Here's To The Bobbleheads

    10 Sep 2014 | 12:01 am
    Here's to the bobbleheads. Here's to the ones who sit at every meeting and nod in agreement. Here's to the ones who never have a dangerous idea or an interesting opinion. Here's to the ones who always agree with the highest ranking person in the room. Here's to the ones who go to conferences and tweet out the banalities. Here's to the guys and gals who start every sentence with, "
  • Social Media's Unintended Effect

    8 Sep 2014 | 12:01 am
    The summer is unofficially over, but before it gets too far away, let's do some warm-weather, laying-out-under-a-tree, stream of semi-consciousness... Social Media's Unintended Effect Those with open minds and clear heads should by now have learned something very important about marketing from social media. We should have learned how weak consumers' attachments are to most brands. The idea
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    Beyond Madison Avenue RSS News Feed

  • Advertising Done Right: Amazon Fire Phone

    Emory Brown
    23 Sep 8166 | 6:11 am
    Summary: There is something magical about an advertising campaign that touches home; like some of our finest practitioners say, "when it becomes art." And the agency that created the campaign and the client that approved it have struck gold. I can remember the first spot I saw like it was yesterday.
  • Amazon's $.99 Smartphone Fire Push

    Dwayne W. Waite Jr.
    23 Sep 7173 | 6:10 am
    Summary: It was just announced that Amazon is selling its smartphone Fire -- its 32GB version -- for only 99 cents. The idea is to attract more people to try out the phone, and eventually have them move up to the 64GB version of the phone, which costs $100. Amazon isn't giving everything away, however. The customers still must sign up for a two-year contract with AT&T.
  • CoolBrands: Ranking the Hottest Brands Across the Pond

    Dwayne W. Waite Jr.
    23 Sep 7005 | 6:11 am
    Summary: We were introduced to marketing in economics when we learned about different economic systems. We learned about the monopolistic economy, where businesses and organizations had the goal of making the consumer perceive that they were the only ones in the market. The key, then, is product differentiation. Yes, in an economy where products have ample substitutes...
  • Creative Firepower: The Big Guns in the Brain

    Jerry Northup
    23 Sep 6746 | 6:10 am
    Summary: The brain is capable of making surreal links between people, places, and things. It's why we have talking airplanes in movies, tuxedo-clad camels in ads, and big mouth bass as wall ornaments. Personification is just one technique that gives flight to seemingly incongruent concepts, but that's only a small part of the full arsenal. If you can see what it is, don't say what it is. Pictures don't need words to explain what they are, but they require creative text to be anything more than drone strikes.
  • Protecting Your Image at the Line of Scrimmage

    Brian Keller
    23 Sep 4498 | 6:10 am
    Summary: The young man who, as far as we know, has never been in trouble, took his fiancé, the mother of his child, on a trip to Atlantic City. We would suppose the trip was to have fun and relax for, we suppose, the wealthy young man and woman. The young man had time off before beginning work and the couple, who had been together since high school, took off for an adult reverie.
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    Schaefer Advertising Co.

  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
  • Riff Ram Bah Zoo

    12 Sep 2014 | 2:49 pm
    The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team. After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs…
  • “What’s inspiring you right now?” Charlie Howlett – senior...

    1 Sep 2014 | 9:50 am
    “What’s inspiring you right now?” Charlie Howlett – senior designer/art director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf ShopLooking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head. Sometimes, I’ll make little doodles for my four-year-old son.
  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
  • Sweet Dreams Are Made of This

    21 Aug 2014 | 1:23 pm
    An open letter to all you dream chasers, I am a 21-year-old female from Nebraska living in Texas. My parents are divorced. One is unapologetically liberal and the other blames nearly everything on President Obama–even her car not starting in the morning. My desired degrees are in advertising and graphic design. And I absolutely love any and all notions of romance. My dreams, without a doubt, look a bit differently than yours. But we, dear reader, are more similar than our experiences may let on. We have dreams for the future. We have aspirations that we work hard to achieve. And we have…
 
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  • Rebel, rebel?

    Sue Imgrund
    22 Sep 2014 | 5:37 am
    In this blog post from Contagious, Sam Ball of Lean Mean Fighting Machine introduces the recently-published book about the future of the UK advertising industry, entitled Hacker, Maker, Teacher, Thief.Ball’s main point is that the creative industries are becoming more and more conformist, a tendency that ties in with the increased use of pre-testing, ratings and other research that claims to be predictive of market success. Rather than taking a risk on something new and innovative, creative departments don’t want to rock the boat and stick to tried and tested formulae. And when…
  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than…
  • Sugar, spice, slugs and snails

    Sue Imgrund
    16 Sep 2014 | 3:47 am
    Seeing these German gender-specified crisps recently got me thinking about the whole area of gender marketing. I’m not talking about who you target your campaign at, but at product development itself. And I get the impression there’s much more of it about these days. Now, there are plenty of products and brands out there that target men or women specifically, with pretty good reason in the main. Toiletries and clothes, perfume and cosmetics are all areas where there are male products and female products (including the oddly named “boyfriend jeans” for which there seems…
  • Paper Flaps Back

    Sue Imgrund
    9 Sep 2014 | 6:20 am
    The expression “the paperless office” has been on my radar for the last twenty years or so, but when I look around my workplace, it seems that I’m not moving on trend. True, I’m a lot less wasteful with paper these days – possibly because I have to pay for it myself and I’m stingy like that – but I do still hoard the stuff, even if I do have multiple copies backed up electronically on my various devices. Talking of devices, I’ve seen a couple of ads this week on the theme of paper flapping back at all this new-fangled technology. The first of…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better…
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    Only Dead Fish

  • Discovery Driven Planning

    Neil Perkin
    22 Sep 2014 | 1:27 pm
    I've mentioned Rita McGrath's discovery driven planning before now. It's a useful concept that forces you to identify a desired outcome, and then ask what needs to be true in order for that outcome to happen. It can reveal some previously hidden (or toxic perhaps) assumptions. Conventional planning is based on a premise that future results can be accurately extrapolated from the predictable platform of past results and so may be useful in a stable, incremental or known scenario. Discovery-driven planning however, focuses on establishing the key truths that are needed for an outcome to be…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    20 Sep 2014 | 6:28 am
    Here's my favourite links, curated by Fraggl: Heh. Worst client comments turned into posters "The Long and Short will tell stories of innovation that are thoughtful, hopeful and questioning. We will attempt to give people new vantage points on how the world is changing and how they can make a difference". Looks good. 'You Can't Be Everyone's Girlfriend' - some great pitch tips from the AdContrarian  Scott Brinker on why predictive analytics and customer experience can be a dangerous mix. Related and useful - the Kano model for customer satisfaction And of-course you can sign up…
  • Google Firestarters 13 - Agencies and Product Innovation - The Event

    Neil Perkin
    19 Sep 2014 | 4:11 am
    The intersection of product innovation and agency culture and practice is a theme that has generated considerable debate in our industry and one that has been put forward by several Google Firestarters regulars as one that we should run an event on. So on Wednesday we did just that, with a packed house and three excellent provocations to help us navigate this fascinating topic. I've long been an admirier of the work of ustwo, the digital product studio who originated the amazing Monument Valley as well as work for clients like Tesco, Sony and Channel 4 ("we launch valuable products,…
  • A Rant About Customer-Centricity

    Neil Perkin
    16 Sep 2014 | 2:45 pm
    Just about every large organisation thinks of itself as customer-centric. Many have this laudable objective as one of their strategic pillars. Yet it never ceases to amaze me that those same organisations seem to want to put as many barriers in the way of great customer service as possible. So here’s my version of what customer centricity is not: If you are organised in ways that make sense for the business but not for the customer then you are not customer-centricIf your resourcing priorities are focused on business efficiency over customer satisfaction then you are not customer-centricIf…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    13 Sep 2014 | 6:09 am
    Here's my favourite links, curated by Fraggl: Nicely done - IKEA's BookBook The inside (and honestly told) story of the Dare MCBD merger An interesting piece on the Percolate blog on applying architecture to product design And a good look here at how Andreessen Horowitz is disrupting Silicon Valley Visage, a tool for creating custom charts and graphics looks really good And of-course you can sign up to Fraggl here.
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    The Melamed Riley Blog

  • Ready or Not, Disappearing Media is Here

    Rachel
    19 Sep 2014 | 5:15 am
    No, the title is not a trick. Disappearing media is actually “a thing” and it looks like it is becoming a trend across the industry, until it disappears of course. Disappearing media is a message that either disappears once it is seen or after a given amount of time – unless someone is quick enough to grab a screenshot. The biggest contributor of disappearing media is kind of a no-brainer. It’s social media. So let’s start with a little reality check about the modern media landscape as it relates to social media. Here are some jaw-dropping stats about the shelf life of social media…
  • A Retail Win-Win

    Darin
    16 Sep 2014 | 5:00 am
    So it’s been rumored I like to camp. And fish. And bike in every possible definition of the term. These activities I enjoy so much don’t require much. A tent. Some rods. A couple of bikes. And clothes. Sweet moisture-wicking shirts and shorts and socks that feel and look good all day. My old shorts are moving into retirement (meaning you can see what color underwear I have on) so I thought it’d be advantageous to take a trip to Kohl’s and check out the deal racks. The 60 to 80% deal racks, that is! Can’t beat it. Can’t beat the fantastic brands they carry, either. Nike, Columbia…
  • Good Deeds Lead To Good Brand Engagement

    Rick
    12 Sep 2014 | 5:00 am
    Not-so-random acts of kindness and good will are becoming one of the most common go-to devices for today’s publicity stunts designed to boost brand engagement. To generate buzz with Twitter, Facebook and even more traditional media like the local and national news, marketers are creating heartwarming events and joyful customer interactions that can be captured on video and tossed into the winds of the web to be blown far and wide like seeds of a dandelion puff. When done right, they go like gangbusters, with two recent examples being WestJet’s personalized holiday gifts delivered at…
  • Driving Brand Awareness Through Gamification Techniques

    Kathleen
    8 Sep 2014 | 6:08 am
    Gamifi-what? If you’re unfamiliar with this term, don’t sweat it. Though it is a relatively old term, it has just recently started to gain traction over the last few years. Gamification techniques are typically used to build brand awareness, motivate customers and simply generate smiles through the fun and competition of playing a game. The concept of gamification is to encourage engagement with a product or service offering by developing an application that incorporates elements that one would generally associate with a game, such as competing with others and point scoring. One of the…
  • 10 Reasons You Should Engage in Content Marketing

    John
    4 Sep 2014 | 5:00 am
    To my way of thinking, content marketing is like planting grass seed. When I was a first-time homeowner with a severely regressive landscaping gene I found that I needed to re-seed my entire front lawn. When I went to my uncle for advice, he gave me some truly wise counsel, which is unusual both in my experience and definitely for a family member. It was this: “Grass seed is cheap, so use a lot of it. You know what’s not cheap? Your time. So if you’re going to replant your whole damn yard, use a ton of grass seed. A ton. If it doesn’t grow, you didn’t use enough. Use more next…
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • False Thought Leadership & The Evolution of the Copywriter

    Evan Porter
    17 Sep 2014 | 11:44 am
    We talk about “quality content” like it’s a destination. Like all it takes to be a great content marketer is consistently clearing some imaginary hurdle, or reaching the top of a hill somewhere where you can exclaim to the world, “We’ve done our research! We’ve brainstormed topics! We’ve written “quality content”! Now give us all the audience!” But what happens when you get to the top of that hill and, instead of a megaphone, you find every single one of your competitors clamoring for elbow room? What happens when pretty much everyone in the world is writing “quality…
  • Can We Get an iPhone that Solves Problems Again?

    Ken Hammond
    11 Sep 2014 | 2:07 pm
    Picture it:  June 29, 2007. Steve Jobs, decked out in his patented mom jeans, released an innovative device that revolutionized the way we live and work by combining multiple things into one simple phone. Today, while Apple continues to improve on the iPhone and create new products like the Apple Watch, nothing has had the wow factor of that first device. It’s not that hard to pull out a credit card versus using Apple Pay. Updates to the camera are so minute that it doesn’t matter. And, while the Apple Watch looks really sweet, it feels more like a grandiose want rather than a need. In…
  • When Did the Internet Start Taking Itself So Seriously?

    Evan Porter
    5 Sep 2014 | 9:48 am
    It was bound to happen eventually. Earlier this summer, something called the Ice Bucket Challenge took social media by storm. For weeks now, videos have been popping up of our friends and favorite celebrities dousing themselves in ice water. Most of us have, at one point or another, been tagged on Facebook by friends urging us to do the same. It was all part of a viral campaign to raise awareness and funds for ALS research. And it worked. ALS has raised nearly $80 million in funds since the trend took off. But we all know that we can’t have nice things on the Internet! So it was only a…
  • What’s New in Digital Paid Media

    Kelly Sullivan
    3 Sep 2014 | 8:48 am
    One of the reasons I love working in paid media is because of the industry’s dynamic nature. Every month brings a multitude of changes in the platforms and tools we use, which in turn impact the way we do our jobs. To keep us all up to date on these changes, here are some of the past month’s most noteworthy paid media headlines.  Google AdWords Goodbye “True” Exact Match Google announced mid-August that the keyword matching options setting will be removed in September. Once this happens, search ads will be eligible to show for close variants and misspellings of your targeted…
  • The Plague of Tactical Versus Strategic Thinking in SEO

    Jon Whitaker
    28 Aug 2014 | 7:18 am
    I have a big problem with how search engine optimization is often perceived. Turn on the TV and you’ll see shows like The Good Wife describe SEO as “spam”. Even Dexter drove a dagger through my heart by calling it “bullshit.” (pun intended) It begs the question: why would SEO be thought of in that way? Sure, there are those that use blackhat methods to get quick results, but that’s only a fraction of the SEO population. Beyond that, blackhat tactics are becoming more and more rare as Google gets better at sniffing them out. So why won’t the perception change? I believe the…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Protected: Talk Fusion Gives Me a Taste of Medicine

    Kevin Thompson
    22 Sep 2014 | 3:46 pm
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  • Avon Writes Open Letter to DSA Members Regarding Its Decision to Leave

    Kevin Thompson
    16 Sep 2014 | 11:39 am
    Avon has recently announced its exit from the Direct Selling Association.  The video includes my thoughts. This is a very significant development and represents extreme discomfort experienced by companies in the industry. The reasons for Avon’s exit. I’ll sum it up: (1) They’re not feeling the love. They feel as though other companies, the companies that do not quite match Avon’s values, are setting the DSA’s agenda; (2) They’re not happy with the current Code of Ethics. They feel it should be updated and that the current Code has too many holes; thus,…
  • Memo by Hedge Fund Manager Robert Chapman: Bill Ackman’s Attempt to Goad Regulators Into a Baseless, Unnecessary Legal Battle

    Kevin Thompson
    11 Aug 2014 | 8:34 am
    The attacks on Herbalife have been staged on many fronts.  Almost two years into Ackman’s bear raid against Herbalife, the clock is ticking and Ackman undoubtedly needs a government bailout / regulatory action against Herbalife.  Ackman’s thoughts about those on the long-side of $HLF: they’re all idiots.  Kenny Moelis, Bill Stiritz, Carl Icahn, Joele Frank, Boies Schiller, PWC, “uneducated” Herbalife distributors….all operating with inferior minds to his own.  Do Ackman and his gang have an explanation for the 0.25% rate of return on Herbalife…
  • FTC Settles with TriVita. Is the word “Inflammation” off limits when you’re selling a health product?

    Kevin Thompson
    7 Aug 2014 | 3:55 pm
    The FTC has spoken and we better pay attention. Recently, the FTC announced a $3.5M settlement with TriVita, a network marketing company. TriVita is an Arizona corporation that advertises, markets, distributes, and sells Nopalea. Nopelea is a nutrient rich drink derived from the superfruit of the Nopal cactus. TriVita peppered the marketplace with an aggressive marketing campaign that touted the curative properties of Nopelea. The theme of the advertisements: Nopalea is a drink that will reduce bodily inflammation, which will lead to a reduction in pain associated with inflammation-related…
  • MLM Startup Conference, Direct Selling Edge #9, On September 4th

    Kevin Thompson
    5 Aug 2014 | 8:56 am
    On September 4th, it’s a great time to be in Nashville, Tennessee!  We’re once again hosting our MLM Startup Conference, the Direct Selling Edge.  Click here to purchase your tickets: DS Edge.  Use the promo code: LEGAL-EAGLE. This two-day educational conference is the best for new and young direct selling companies because the quality of the content presented is excellent. It is pure education….with the exception of one night on the town if you’re interested. We cover a lot at this conference You’ll learn…. what recent Federal Trade Commission decisions…
 
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    JMS Group

  • Anglia Tool Centre

    Tom Kay
    10 Sep 2014 | 3:08 am
    Anglia Tool Centre take customer service to a whole new level…and with a new state-of-the-art showroom open in Norwich, wanted to tell the trade all about it… So, they utilised the power of TV, with a campaign scripted, filmed and edited by JMS. Owned by leading builders merchant Ridgeons, the Anglia Tool Centre brand stands for exceptional service…and significant investment has been made to provide the best possible buying experience, including interactive stands where customers can view demonstrations, video screens providing a range of information; and the ability to try…
  • JMS films across Europe

    Tom Kay
    5 Sep 2014 | 2:55 am
    Relax in style and let the world float by… That’s what life aboard The River Cruise Line is all about, and from this month the luxury holiday brand debuts on TV, with a new commercial produced by JMS. Filmed on ms Serenity, the JMS team captured breath-taking scenery as the cruise passed through Vienna and Budapest, sailing along the beautiful River Danube. JMS dealt with all post-production, Clearcast and delivery, with the finished ad shown nationwide across multiple channels, including Sky Arts, The Travel Channel and TCM. JMS also produced a 60 second web version. David Pearson…
  • TV Sponsorship

    Tom Kay
    5 Sep 2014 | 2:36 am
    There’s something really special about sponsorship on TV… For a start you can match your brand perfectly with the personality of the show, feature or channel. Then there’s the high profile your brand will receive – day in, day out, building essential name recall. Not to mention how sponsorship is perceived as sitting “within the show”, maximising engagement. JMS produces national and regional sponsorship bumpers. From daily ITV weather forecasts to sporting events, reality TV strands to cookery programmes, we’re the experts at creating strong, memorable productions that keep…
  • EDGE Apprenticeships debut on TV with JMS

    Tom Kay
    1 Sep 2014 | 8:07 am
    Which industry offers more than two hundred different career opportunities, making it one of the world’s most diverse…? Food And Farming is expanding – you can work in the great outdoors, with animals, in administration, engineering, marketing… and that’s just for starters. So when EDGE apprenticeships, one of the sector’s leading training and employment schemes wanted to get their message across, TV was the natural fit. Screened on ITV Anglia across the summer to coincide with school and college leavers, JMS produced a live action commercial, bringing to…
  • Are You Ready To Go?

    Tom Kay
    11 Aug 2014 | 8:43 am
    There’s a million and one things to think about when you’re planning a trip abroad… …which is why AreYouReady2Go.co.uk makes life a lot easier when it comes to vaccinations. The interactive digital service provides advice for travellers and ensures everyone from business people to students taking a gap year oversees get the right vaccines and health advice. In our latest commission, the JMS Group produced a web video promoting the service which was created by Sanofi Pasteur MSD, the world’s largest vaccines company. The JMS motion graphics team produced 2D animation in the…
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    Co.Create

  • Take A Virtual Tour Of Chrysler's New 5 Million Square-Foot Factory

    Jeff Beer
    22 Sep 2014 | 11:19 am
    This new site uses Google Maps Business View, 360-degree interactive films and photos to show where that new 200 sedan comes from.The rise in consumer demand to know where everything from the food on their plate to the boots on their feet come from has over the past number of years provided marketers with an array of storytelling opportunities. We've seen farmers, designers and more come out of the woodwork to star in brand campaigns aimed at tapping into this endless appetite for authenticity.Read Full Story
  • If Scary PSAs Won't Do It, Maybe This Adorable Puppy Will Stop You From Drinking And Driving

    Jeff Beer
    22 Sep 2014 | 9:25 am
    Budweiser goes for hokey over horrific with this pitch for responsible drinking.We're all used to the various attempts to scare people out of drinking and driving, typically by bluntly illustrating the possible gruesome outcomes.Read Full Story
  • Watch The Evolution Of The iPhone From The Original To The 6 In One GIF

    Dan Solomon
    22 Sep 2014 | 8:42 am
    The original iPhone looks like it might as well have been carved with a rock at this point.The iPhone 6 is already in the palms of many of the people reading this right now, who are following these words on a satisfyingly large screen, setting off a thin and lightweight body almost like air in the hands. The new phone is a technological marvel--and, as this GIF makes clear, it's merely the latest in the evolution of a technological marvel that began in the summer of 2007.Read Full Story
  • Miguel Cotto And Oscar De La Hoya Meet An Even Stronger Fighter In This Hard-Hitting Short

    Jeff Beer
    22 Sep 2014 | 8:35 am
    The two boxing legends get personal about breast cancer awareness for Susan G. Komen.We're used to hearing and talking about sports in terms of life and death. This team got killed. This team fights in the tenches. This guy really battled for the win. That game went into sudden death.Read Full Story
  • Behind The White House's Celebrity-Filled Campaign To Stop Sexual Assault On College Campuses

    Joe Berkowitz
    22 Sep 2014 | 8:33 am
    "It's On Us" is a sweeping campaign backed by President Obama, Vice President Biden, and many celebrities, whose goal is nothing less than a cultural shift toward treating women with more respect.Sometimes being aware of a problem isn't enough.Read Full Story
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    Advertising

  • LINKEDIN DEMOGRAPHICS: The Top Statistics That Make The Network's Audience So Valuable To Businesses

    Thiago Guimarães
    22 Sep 2014 | 12:15 pm
    LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter.   LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.  In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are…
  • Showtime's Explosive New Mobile Ad Mimics A Bomb To Promote The New Season Of 'Homeland'

    Katie Richards
    22 Sep 2014 | 11:56 am
    Showtime is testing out an interesting new tactic to promote the upcoming fourth season of "Homeland," and it's very fitting for the political thriller.  The ad, which is designed to be played on mobile devices, sends vibrations to your smartphone during specific, suspensful spots of the 60-second ad. The vibration feature of the mobile ad won't go live until Tuesday. At one point during the ad there's a clip of a bomb going off. As the explosion happens, the phone tries to mimic what that explosion would feel like through the smartphone.   The ad is just over one minute long and…
  • Online Video Advertising Is Exploding Ahead Of TV, Search, And Most Other Digital Ad Markets

    Mark Hoelzel
    22 Sep 2014 | 9:15 am
    Online video is growing faster than most other advertising formats and mediums. Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates.  That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate.  In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major…
  • Why New York's Hottest Startup, Valued at $1.2 Billion, Just Sold A Huge Chunk Of Itself For A Tiny Sum

    Katie Richards and Jim Edwards
    22 Sep 2014 | 8:35 am
    WPP, the world's largest ad agency holding company, announced it invested $25 million in the adtech company AppNexus.  The deal is somewhat complicated, but in a nutshell WPP has acquired a huge stake in the hottest tech startup in New York — worth $1.2 billion — for what appears to be a huge bargain. It also helps WPP maintain a potent threat against Facebook and Google, who increasingly dominate online advertising. The new funding will increase WPP's stake in AppNexus from roughly 1% up to nearly 15%. According to CrunchBase, AppNexus has raised $225.5 million in funding from…
  • 10 Things In Advertising You Need To Know Today

    Katie Richards
    22 Sep 2014 | 5:51 am
    1. WPP will invest $25 million in AppNexus, increasing WPP's stake in the ad tech company to about 15%. The agency holding firm previously held a 1% stake in the company.  2. Some marketers are being too pushy with beacons, devices that track a shopper's movements in stores. When people got too many push notifications in the store they were more likely to stop using shopping apps.  3. Showtime created a mobile ad to promote the upcoming season of "Homeland," which uses tactile effects to make it seem like a bomb is going off in the user's hand. 4. Procter & Gamble…
 
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    All Video

  • App Store creates a demand for simple videos

    admin
    17 Sep 2014 | 3:55 am
    The Latest…September 17th 2014 Apple has announced that app developers will be able to upload a 30 second video to iTunes Connect to help them stand out in the App Store, from the 17th September 2014. Apple’s guidelines are very exacting – between 15 and 30 seconds, no humans, no hands, just clever demonstration of the app features, functionality and interface. Music, voiceovers , graphics to enhance the navigation, copy to give context are OK. Apple is encouraging their app owners to do this themselves using tools like Quick Time player and iMovie but Wooshii’s video maker…
  • Beyond the Brand Lab

    Sarah McDonald
    4 Aug 2014 | 8:03 am
    Beyond the Brand Lab – making it real I am a very fresh ex-Googler, still experiencing a sense of inertia at not getting 150 emails day and still forgetting to eat breakfast before I leave home. I was at Google nearly 8 years and spent the last few rolling out Brand Labs (among other things) for a whole bunch of clients. They can be quite exhausting events, being magic for entire days. There is a huge appetite to tell TV-ad-like stories for the first time, to create better content (how are businesses selling $10K holidays with 5 photographs and a map?) develop YouTube channel content…
  • Select A Winner by Friday 23rd May and Pay No Fees

    Fergus
    20 May 2014 | 3:28 am
    At Wooshii we work hard to connect buyers with the right people to get their videos made. We want as many videos made via Wooshii and our 10 000 awesome creatives as possible! To this end, we have decided to test whether our fees are a turn off when it comes to picking your final winner. So how about this: if you choose a winner for your project in the by Friday 23rd May, we will refund your buyer fees! This is a one-off test, so get in there and grab it while it’s hot! Fergus       Image pkmousie
  • Phil Nottingham – Startup Video Strategies (Interview)

    Fergus
    6 May 2014 | 3:45 am
    Phil Nottingham, Distilled’s video strategist talks video marketing Wooshii CEO Fergus interviews Phil Nottingham from Distilled on how startups can make the most of video in their marketing. This video is for startups and new businesses who have considered video but not quite found a way to make it work for them yet Watch the video as Fergus and Phil help you figure out: 00.40 Young startup companies going into growth phase – where does video fit? 02:50 Content as the bread and butter of marketing 03.15 Defining problems that video may or may not solve 04:45 Looking at the…
  • Buyers Tips For Being Successful With Wooshii

    Fergus
    15 Apr 2014 | 4:16 am
    Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project Respond as much as you can - the more dialogue you have with the creatives the better. A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url Once your project pitching period finishes you can pick a…
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    JCDecaux OneWorld

  • Appealing to the Senses: Sight, Sound and Scent in Metros

    Mabel
    11 Sep 2014 | 5:00 am
    Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy. Recent advertising campaigns in JCDecaux metros have been truly imaginative, offering delightful ways for brands to get close to passengers via their senses. SIGHT – Watch the Swatch, Shanghai Metro Swatch provided a colourful feast for the eyes with the launch of their new dive series “Scuba Libre” in Shanghai Metro. The advertiser’s usual light-hearted approach…
  • Outdoor Active Space & M-Commerce: Connecting with Young Consumers

    Contributors
    9 Sep 2014 | 5:00 am
    Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer restricted to home or office environments.  As online shopping moves out of the home, retailers are having to re-think their strategies for reaching and connecting with these young shoppers. Outdoor advertising is an effective medium to reach this young, urban, mobile audience at the time when they are on the move and connected. Active…
  • Campaign Showcase – Coca-Cola’s Share a Coke

    Kevin
    4 Sep 2014 | 5:00 am
    Sharing a Coke with JCDecaux JCDecaux has a long history of collaboration with Coca-Cola on a global scale. The past few years have seen the implementation of an impressive number of Innovate campaigns, creating interaction and engagement with consumers and bringing Coca-Cola happiness around the world. One of Coca-Cola’s latest strategies is focussed on “Share a Coke”, a series of campaigns centred on the connections people have with their family and friends.  JCDecaux has been instrumental in bringing many innovative executions of this campaign to the streets of the world. Below are…
  • The Media Landscape June 2014: Global Adspend Forecast

    Mabel
    2 Sep 2014 | 5:00 am
    The mid-year adspend forecasts from ZenithOptimedia and GroupM indicate a positive outlook on the global advertising market from this year to 2016. ZenithOptimedia predicts adspend in the next couple of years to grow in line with increasing GDP levels globally at around 5.7%. The company believes adspend growth could be higher were it not for the ongoing conflict in Ukraine and subsequent economic sanctions imposed on Russia. GroupM’s forecast for global adspend is slightly lower in comparison, staying close to the 5% level for the next two years. Source: ZenithOptimedia, June 2014 and…
  • 15 Cracking Innovations in Out-of-Home

    Kevin
    29 Aug 2014 | 7:55 am
    Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world. From a fully wrapped Shanghai metro station for H&M, to the fantastic and famous Pepsi augmented reality bus shelter in London, through to the Zappos wheel of fortune at Houston airport, this video brings you some of the best of the recent campaigns implemented by JCDecaux Innovate. In just under 3 minutes, experience how JCDecaux Innovate adds a further dimension to traditional OOH advertising, creating a lasting…
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    Harmelin Media Blog

  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to flim themselves pouring ice water on their heads, share the viedo through socail media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
  • Fall 2014 TV Preview: Cable, Part 1

    Blog@harmelin.com
    18 Aug 2014 | 2:56 pm
        A&E A&E will look to build upon their big 2013, which saw the network’s total viewers rise by 10% during the year. Helping them in their quest to obtain more viewers will of course be the hit Duck Dynasty. Joining Dynasty will be Wahlburgers, Devious Maids, and Bates Motel. Hoping to get on the schedule with those shows are several interesting series that A&E will put out in 2014/2015.  
  • Fall 2014 TV Preview: CW

    Blog@harmelin.com
    9 Aug 2014 | 6:33 pm
    The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15.
 
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    AdEspresso » Blog

  • New AdEspresso Features for August 2014

    Massimo Chieruzzi
    17 Sep 2014 | 9:19 am
    One word: Wow! August was an awesome month here at AdEspresso. We’re growing at a crazy speed and now have customers in more than 73 countries. We even received recognition from Facebook for all the hard work we’ve done with the recent badging as a PMD partner for Facebook Advertising! But, let’s talk about what’s the most interesting for you: How we’ve made AdEspresso better this month. There are a lot of new features that will make your life as an advertiser more simple and effective. To help you out, we’ll give you a quick walk through of each new feature we’re going to…
  • It’s the End of Facebook Click-Bait As We Know It!

    Nikita Patel
    16 Sep 2014 | 10:04 am
    Click-baiting is getting the cold-shoulder from Facebook — and if you’re taking part in the algorithm gaming scheme, you’re going to have to think of a different way to entice your audience. If you aren’t familiar, click-baiting refers to when a Facebook user posts a link that “encourages people to click to see more, without telling them much information about what they will see.” According to Facebook, click-bait style posts often receive more clicks, which equates to them getting shown to more people, thus being shown higher up in News Feed. There’s a problem with…
  • Facebook just killed the most effective way to create Custom Audiences… and it’s good news for you!

    Massimo Chieruzzi
    12 Sep 2014 | 9:33 am
    By now you should all know how effective Custom Audiences are. What you may not know is that lots of users gamed the system (and broke Facebook’s ToS and probably many privacy laws while they were at it) by creating custom audiences with Facebook User IDs they were not authorized to use… until now. Facebook is finally cracking down on scraping. The method is simple. The internet is flooded with shady marketeers selling software or browser add-ons that can scrape Facebook to obtain User IDs. It is easy and damn effective. Want to target members of a laser-focused group for your market?
  • Want to Stop Facebook From Sharing Your Browser History? Know the Facts

    Nikita Patel
    26 Aug 2014 | 11:59 am
    If you’re an avid Facebook user, chances are you’ve heard a thing or two about Facebook sharing your browsing history — and you may be thinking the worst. Is Facebook stealing your data? Are they selling your images to advertisers? Are they compromising your posts and using them for their gain? Not exactly. It’s easy to jump to conclusions, especially when Facebook is involved. Clearly, the social network has a controversial history, but this is a little different. First, Facebook clearly knows who you are. However, they don’t always know what you want. This is understandable.
  • 8 Killer Resources You MUST Read on Custom Audiences

    Nikita Patel
    18 Aug 2014 | 11:00 am
    Facebook has proven its worth to advertisers over and over. From allowing you to create any sort of ad for any sort of audience to stepping things up a notch with Facebook Ads Bidding, the social network has provided a virtual goldmine for marketers. Now, with its new Custom Audiences features, Facebook has done it again. If you’re unfamiliar, Custom Audiences are a new way for marketers to target their Facebook Ads. Essentially, you can target ads with a list of email addresses, phone numbers, or Facebook user IDs. This functionality means that the opportunities for precisely targeting…
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    speaking in clicks

  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
  • Marketing Anxiety & “The Half That’s Wasted”

    Mark Laporta
    12 Jun 2014 | 8:26 am
    An occupational hazard of the agency business is its cussed subjectivity. No matter how many theories you expound over how many years, regardless of qualitative or quantitative research and in spite of your best (and worst) efforts to codify success in tidy packets of best practice, the quest for “what works” remains stubbornly elusive. It’s a state of affairs that leads many a brand to the brink of despair and, from time to time, even major brands succumb to a “try anything” mindset that has engendered some remarkably silly marketing solutions. That the…
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    Clearcode

  • Piwik and Piwik PRO featured in TrustRadius buyer’s guide

    Michael Sweeney
    3 Sep 2014 | 5:03 am
    As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius Digital Analytics TrustMap ™ for Enterprise. Rankings Based on User Ratings and Market Segment Adoption The guide features reviews from authenticated TrustRadius users on a number of digital analytics platforms from the biggest…
  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
  • Rejoiner – the solution for cart abandonment

    Michael Sweeney
    17 Jul 2014 | 7:25 am
    For all you Ecommerce business owners out there, this one is especially for you! Rejoiner tackles the problem of shopping cart abandonment by helping Ecommerce businesses re-engage with their customers. We worked closely with the Rejoiner team and developed many amazing and useful features, such as the Email Campaign and the Dashboard. We also optimized the infrastructure to ensure that the application runs the way it should. Find out more about the Rejoiner platform and our cooperation by reading the case study on our Portfolio page. The post Rejoiner – the solution for cart…
  • We are helping Space is More get to Mars!

    Dominik Jendroszczyk
    13 Jun 2014 | 12:35 am
    Clearcode and Piwik PRO have recently come to the aid of a group of some very talented and enthusiastic students from the local Wrocław University of Technology. The group is known as Space is More and they needed help in raising money so that they could travel to The United States of America to present their Mars Inspiration project to the NASA judging panel. Who is Space is More? Space is More is comprised of 8 extremely intelligent and highly motivated individuals from different educational backgrounds. They combined their talents, education and experience to create a team so that they…
 
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Using Linkedin to find potential VO clients

    Constantino de Miguel
    10 Sep 2014 | 8:02 am
    VO clients, scattered everywhere on the Internet. With all the various social media channels at our disposal, which one is the best for getting voice over work? This kind of question could spark all manner of different debates but for this article let’s look specifically at Linkedin. Unlike Facebook and Twitter, Linkedin is very much [Read more]
  • Comment et pourquoi choisir une enceinte de monitoring ?

    Constantino de Miguel
    11 Aug 2014 | 9:42 am
    L’enceinte de monitoring est un élément indispensable dans tout studio ou home-studio de voix off. Elle permet la restitution d’un son enregistré ou reçu. Elle représente un point de repère pour tout travail effectué, aussi bien en enregistrement qu’en post-production, et sert à effectuer le contrôle de la qualité sonore. En tant qu’outil de travail [Read more]
  • The art of taking direction in voice-over

    Constantino de Miguel
    7 Aug 2014 | 3:38 am
    Direction in voice-over  makes perfect sense. As professional voice artists we all know that the sound booth is no place for egos. It doesn’t matter how well-prepared you are, experienced you might be or how impressive your voice over portfolio is, when you step into that booth you need to be able to take direction [Read more]
  • The Crossover Between Musician and Voice Over Artist

    Constantino de Miguel
    1 Aug 2014 | 2:01 am
      Two Voice-Over Veterans with 250+ books between them talk about merging the music and voice over industries, the similarities and challenges presented, and their favorite projects! How Music and Voiceover Meet? Ilyana Kadushin: How did these businesses first crossover for you? Carrington MacDuffie: It took a while for these two strains to meet in [Read more]
  • El ABC de la locución (no sólo para principiantes)

    Constantino de Miguel
    2 Jul 2014 | 7:32 am
    La locución tiene reglas y conviene recordarlas incluso a los que llevamos años en esto. Probablemente, lo peor que le puede pasar al aspirante a locutor es acudir a un casting sin la preparación adecuada. ¿Y el locutor veterano ? Para los que tienen muchas millas en este negocio, es tentador lanzarse sin más, pero es [Read more]
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    Media Planning Playbook

  • How Competitive Analysis Improves Your Media Buying

    Capitol Media Solutions
    17 Sep 2014 | 5:00 am
    Advertisements bombard consumers constantly… including ads from your competitors. To create an effective media buying strategy, your company needs to know about the other messages that your audience is receiving and to develop an approach to win over the consumer, whether that means standing out from the crowd or going head-to-head against the competition. Capitol […] The post How Competitive Analysis Improves Your Media Buying appeared first on Media Planning Playbook.
  • Programmatic Buying Basics for Advertisers

    Capitol Media Solutions
    10 Sep 2014 | 5:00 am
    As a media buying agency, clients rely on us to help them reach the right audience in the most effective way. Programmatic buying offers the promise of making buys even more efficient: less time, lower cost, and greater inventory. Programmatic buying is automated media buying—using computers, data, algorithms, and human guidance—that directly connects advertisers to […] The post Programmatic Buying Basics for Advertisers appeared first on Media Planning Playbook.
  • Pandora, Spotify, and Internet Radio Media Buying

    Capitol Media Solutions
    3 Sep 2014 | 5:00 am
    In one of our blog posts earlier this year, we discussed a Nielsen Catalina study that indicated radio media buying offers the best ROI for marketers (retailers saw returns as high as $23 on a $1 ad). The research focused primarily on terrestrial marketing, but how do those results compare to digital Internet radio services […] The post Pandora, Spotify, and Internet Radio Media Buying appeared first on Media Planning Playbook.
  • Net Neutrality: The Media Buying Impact for Marketers

    Capitol Media Solutions
    27 Aug 2014 | 5:00 am
    Net neutrality, as defined by TechCrunch, is the concept that Internet Service Providers (ISPs) and governments should treat the delivery of content and data on the Internet equally. Changes to net neutrality—such as those recently proposed—may have a significant effect on your digital media strategy as a marketer. Understanding Net Neutrality With net neutrality, all […] The post Net Neutrality: The Media Buying Impact for Marketers appeared first on Media Planning Playbook.
  • Event Media Planning: Strategy for Marketing Your Sale or Conference

    Capitol Media Solutions
    20 Aug 2014 | 5:00 am
    Whether your business is holding a sale, offering seasonal products, or hosting a conference, event media planning can help get the word out to your target audience. Your strategy for a media buy to promote an event may differ from that of a typical campaign. In part, this is because of its timely nature: an […] The post Event Media Planning: Strategy for Marketing Your Sale or Conference appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • How To Run A Profitable Advertising Agency (1 of 2)

    Peter Levitan
    22 Sep 2014 | 2:38 pm
    Don’t Take My Word For It, Yet I’ve been working as a senior executive and owner in the advertising, digital and Internet startup worlds since the golden 1980’s. My global and regional clients and new business wins include General Mills, Harrah’s, J&J, Intel, Microsoft, Nabisco, Northwest Airlines and Nike. And, many smaller regional clients you […] The post How To Run A Profitable Advertising Agency (1 of 2) appeared first on Peter Levitan & Co..
  • Goodfellas – Scorsese Is Brilliant

    Peter Levitan
    16 Sep 2014 | 6:39 pm
    Guarda , un pezzo brillliant di Filmmaking . Sì , un subjet brutto ma … Così è la pubblicità The post Goodfellas – Scorsese Is Brilliant appeared first on Peter Levitan & Co..
  • Inside My Book On Advertising Agency Pitching

    Peter Levitan
    16 Sep 2014 | 9:41 am
    What’s Inside My Book On Pitching? As some of you know, I am speaking at HubSpot’s Inbound 2014 conference. I am talking about how to write a B2B book in less than 6 months. Since I am not actually talking about the art of pitching for advertising agency new business that is the subject of The […] The post Inside My Book On Advertising Agency Pitching appeared first on Peter Levitan & Co..
  • Thanks To HubSpot, Ad Contrarian & Advertising Week

    Peter Levitan
    15 Sep 2014 | 8:16 am
    Making Friends Is Good Business I was on a plane from Portland to Boston yesterday. I spent some of the time reading John Jantsch’s new book “Duct Tape Selling”. He is a big fan of making friends with bloggers and other industry influencers to advance your own brand awareness and authority. I make friends and […] The post Thanks To HubSpot, Ad Contrarian & Advertising Week appeared first on Peter Levitan & Co..
  • New Reviews For The Levitan Pitch

    Peter Levitan
    11 Sep 2014 | 2:16 pm
    Wow, Nice Reviews Are Coming In Here are some early reviews of The Levitan Pitch. Buy This Book. Win More Pitches. that are up on Amazon. Very cool to read. Well, for me that is! No, I don’t know all of these people. Russ Stoddard:  You get it all in this book. Peter Levitan presents […] The post New Reviews For The Levitan Pitch appeared first on Peter Levitan & Co..
 
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    Filthy Rich Writer

  • Copywriting Q&A: The Only Way to Improve

    Nicki Krawczyk
    22 Sep 2014 | 5:00 am
    When you’re first learning to write copy, trying to craft the write line feels like pulling teeth. You wrangle and struggle and moan and groan and wonder how long until you’ll get better at this. So, today, we’re giving away the big secret: The key to improving as a copywriter. Read on… Today’s question comes from Asher H. who asks, “I’m enjoying learning copywriting, but I feel like I’m really struggling with getting it right sometimes. How can I get better?” First and foremost, the most important thing to remember when you’re…
  • Copywriting Q&A: How to Develop a Thick Skin

    Nicki Krawczyk
    15 Sep 2014 | 5:00 am
    Any kind of writing is open for critiques, but copywriting is one of the few where you’ll get that feedback from a full group—and in-person. If you’re the kind of person who takes your work personally, you’ll need to find a way to get some distance and perspective. How? Well, read on… Today’s question comes from Eva O. who asks, “I dread presenting work in creative reviews. It’s not that anyone is mean or anything, but their feedback on what we’ve created just makes me feel bad. How do I get over this?” It can be really surprising for…
  • Copywriting Q&A: Protect Yourself from Agency Layoffs

    Nicki Krawczyk
    8 Sep 2014 | 5:00 am
    One unfortunate truth about ad agency work is that there are periodic layoffs and, for reasons you’ll see in a bit, they’re pretty much inevitable. That said, though, that doesn’t mean that you can’t plan now to protect yourself and your livelihood. How? Read on… Today’s question comes from Todd L. who asks, “I’ve been laid off before and, obviously I guess, it really sucks. Is there anything I can do to protect myself from layoffs at an ad agency in the future?” So, I’ve titled today’s article “Protect Yourself from…
  • Copywriting Q&A: What to Do When You Feel Inadequate

    Nicki Krawczyk
    1 Sep 2014 | 5:00 am
    It’s true: We’re all our own worst enemies. After all, who hasn’t been going along just fine when, all of a sudden, you’re hit with the certainty that you’re not good enough? That you just don’t have what it takes and you’re going to fail? It’s coming…so let’s talk about how to deal with it. Read on… Today’s question comes from Ilsa A. who asks, “What do you do when you feel inadequate? I really want to make copywriting work, but I’m afraid I’m not a good enough writer.” This is actually one of the…
  • The 7 Phases of Becoming a Well-Paid Writer (as Told Via GIFs)

    Nicki Krawczyk
    31 Aug 2014 | 4:57 am
    1. Despair “There is NO way to make a good living as I writer.” tumblr.com   buzzfeed.com   2. Dawning awareness “Wait…what’s a…copywriter?” cumbersaber.tumblr.com tumblr.com   3. Awe “I can make HOW MUCH by writing copy? Like, for REAL?” kmoleary.tumblr.com Tumblr mylifethroughkristenwiig 4. Premature confidence “Well, I can write, so I’m sure someone will hire me to write copy!” tumblr.com   gifatron.com   5. Reality sets in “Oh…they expect me to actually know how to do what I want…
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    Marketing Thingy

  • Seeing is (way more than) believing.

    Nader Ashway
    10 Sep 2014 | 6:33 am
    When it comes to marketing, seeing moving pictures can influence perception far more effectively than any other means. It's being proven out right before our eyes.
  • Creative or Re-creative?

    Nader Ashway
    12 Aug 2014 | 10:25 am
    We all know it's uncool to use another company's ideas, word for word. So why is it happening? And what should be done about it?
  • Affiliate Retargeting: the next, next thing?

    Nader Ashway
    25 Jun 2014 | 9:28 am
    What's the next next thing in digital marketing? I have one idea: affiliate retargeting.
  • The “C” Word of Marketing

    Nader Ashway
    27 May 2014 | 7:23 am
    The most powerful word in marketing today is "Conversations." But why? And how can brands be having courageous and fruitful conversations with consumers?
  • What happens in the sky might be solved in the cloud.

    Nader Ashway
    19 Mar 2014 | 9:14 am
    Could aviation use a dose of modern technology? I think what happens in the skies starts with a solution in the cloud.
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    Whitehouse Post » Blog

  • Window Peeping with Marks & Spencer

    jessica
    16 Sep 2014 | 10:56 am
    Everyone wants a sneak peek—and Marks & Spencer, Y&R, Jonas Akerlund and James Norris are happy to oblige. The Autumn Collection is here, from fresh and neutral basics to bold bright splashes—cut after cut, beat after beat, style after style. Go ahead—take a peek…
  • Carlos Lowenstein Lowers the Camera to Answer Some Questions

    jessica
    12 Sep 2014 | 11:46 am
    So you’ve probably come across Carlos’ photographic leanings once or twice. AnOceanInTheCity grabbed him for an interview where you can eavesdrop and discover why Carlos is jealous, selfish and likes things that are flat and ugly, as well as how he is inspired by 70s experimentalism, the role of photography in his life and his role and process within his photography.  
  • Josh Bodnar + Sarofsky Kick Ass with Captain America

    jessica
    11 Sep 2014 | 10:23 am
    UPDATE—The MOE’s are finally here! Re-read the backstory below and savor the beautiful titles above! Still hungry for more? Check out what SHOOT, Art of the Title, Stash Media, Art of VFX, Sarofsky and AWN have to say about it. Originally published 4/3/14. Josh Bodnar collaborates with Sarofsky to kick ass on Captain America: The Winter Soldier’s main-on-end title sequence. A long time friend of the Russo Brothers since meeting on Community in 2009, Erin Sarofsky was obviously delighted for them when they signed on to direct the Captain America sequel. And, of course, she was…
  • Whitehouse Post Adds Editor Mark Burnett in London

    jessica
    9 Sep 2014 | 10:10 am
    Acclaimed editorial company Whitehouse Post welcomes seasoned film and commercial editor Mark Burnett to their roster. Known for his comedic timing, Burnett has worked with many acclaimed directors including Rattling Stick’s Hamish Rothwell and Biscuit Film’s Matt Dilmore editing spots for top brands such as Toyota, Cadbury, Vigorsol, The Guardian and Stella Artois. Burnett just wrapped a segment and teaser for popular horror film ABCs of Death 2, and is already busy cutting several spots at Whitehouse’s offices in Soho. “We’re thrilled to have Mark on board,” says Whitehouse Post…
  • Time Out

    jessica
    3 Sep 2014 | 8:42 am
    Limited time. Limited time outs. Take them. Savor them. Share them. Rick Lawley teams up with Tom Brady, Carbon + M&C Saatchi again after last fall’s For Gamechangers, this time with director Brendan Malloy. Take some time out and enjoy it. You can see it on SHOOT, Source, LBB and AgencySpy.
 
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    Tradical 360 Blog

  • An Analysis of Searchmetric’s 2014 Search Ranking Factors Study

    Daniel Ryan Adler
    11 Sep 2014 | 8:24 am
    Searchmetric’s latest SEO ranking factors have been released. These rankings show each individual search ranking factor on a scale of importance within Google’s algorithm. It’s not so much that if you follow one specific factor your search engine results will start to move up, but rather, that if you lack one criterion, your results will fall. Taken together, a number of factors concerning on-page technical aspects, such as site speed, position of keyword in title, and length of url, are must-haves. The valuation of these factors is relative to the others mentioned on the…
  • 5 Ways iPhone 6 Could Lead to Apple’s Biggest Year Ever

    Daniel Ryan Adler
    4 Sep 2014 | 9:25 am
    As you know, next week is the release of the much-anticipated iPhone 6. You may think the iPhone is playing catchup, as Apple responds to customer demands for phablets, but there’s a lot more to expect from their conference on September 9. By the way, can we create a more attractive word for big-screened phones? Come to think of it, if the iPhone 6 has anything to do with it, we won’t need one—we’ll just get used to phones that don’t find in one hand. Anyway, size is just one aspect of the new iPhone that will change the smartphone game forever. 1. Two different…
  • How to do Hyperlocal Digital Marketing

    Daniel Ryan Adler
    28 Aug 2014 | 12:01 pm
    Sure the world is more international than it’s ever been. But in many ways, digital marketing is about driving local traffic to your site. A few years ago, if you were in New York looking for a dry cleaner, you’d type in “dry cleaner NYC” and sift through the top results closest to your home. These days, geo-targets are more and more specific. Although Google has a basic understanding of where you search from—as long as your GPS is turned on—there’s still a lot of unnecessary effort when search comes down to a hyperlocal scale. Why should we have to sift…
  • 5 Personas A Digital Marketing Agency Should Have in Mind

    Daniel Ryan Adler
    21 Aug 2014 | 8:31 am
    Before most companies develop their product, they consider their primary buyers. To do that, they develop detailed personas that outline the age, sex, and interests of their future users. When marketing your blog or website, it’s helpful to do the same thing. Before you create headlines, think about who is visiting your site to create targeted calls-to-action. So if you run a digital marketing agency or SEO company and you want to become an industry leader, your articles will relate directly to one of the following people. Content Writer Your average content writer is a twentysomething…
  • The Importance of 360 Degree Digital Marketing

    Daniel Ryan Adler
    14 Aug 2014 | 10:06 am
    Everyone knows they need a website. Most people know they need SEO. And a lot of people engage with social media. What’s strange is that most people don’t realize how these factors work together to create a comprehensive digital impression. The above infographic defines just how important each of the following six factors to a 360 degree digital marketing campaign. The post The Importance of 360 Degree Digital Marketing appeared first on Tradical 360 Blog.
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    Duval Guillaume

  • The Selfie Speeding Sign

    Duval Guillaume
    11 Sep 2014 | 5:26 am
    As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign. Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare. After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up. Campaign website
  • A pop-up museum where you can eat the art

    Duval Guillaume
    9 Sep 2014 | 8:39 am
    In New York the ‘Eat the Art’ pop-up museum opens its doors to give Americans the opportunity to taste Castello, the best cheese from Denmark, in a very original way. Famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and… eat the copied works of art. Over the course of two days, more than 500.000 visitors enjoyed the unique exhibition, of which 40.000 people actually tasted. Castello website
  • These are great times for creativity!

    Duval Guillaume
    25 Jun 2014 | 2:54 pm
    Geoffrey Hantson: “Passion and balls is all you need to enable stories to be told.” Last week Executive Creative Director Geoffrey Hantson was interviewed by Knack (Belgiums leading magazine). Discover the interview (in Dutch) here. Want to hear it from Geoffrey himself? Watch this video of a lecture he gave last year as a chairman of the Loerie Awards in Capetown, South Africa. Feel inspired? Or want to talk about it with Geoffrey? Feel free to reach out. Twitter: @geoffreyhantson Email: geoffrey.hantson@duvalguillaume.com Related News items8 June 2011 - One Gold and one Silver…
  • Creativity proves to be effective, again.

    Duval Guillaume
    17 Jun 2014 | 1:40 am
    Duval Guillaume awarded with one Gold Effie for Coca-Cola and one Silver Effie for Douwe Egberts Last week two of our campaigns were rewarded at the prestigious EFFIE Awards. We received a gold Effie for our participation in the ‘Share a Coke’ campaign. The judges were specifically impressed with the campaign’s creativity and media strategy. A silver EFFIE was rewarded for our ‘Coffee for Everyone’ campaign for Douwe Egberts. According to the jury we gave the brand more depth, warmth and credibility by increasing participation with the target audience. These awards…
  • Yves Rocher – Read my Lips

    Duval Guillaume
    3 Jun 2014 | 2:58 am
    Lipread the promocode and win the Cherry Oil Lipstick collection Yves Rocher has a new lipstick collection: it’s made from 100% natural cherry oil and comes in 12 ravishing colours. To promote it, Yves Rocher is giving away a complete set every day. But to win you’ll have to lipread one of the many promo codes first. And even if you’re not the lucky one, your lipreading effort will still get you a 10% discount. So give it a try on http://www.yvesrocherlips.com Related News items14 April 2014 - TNT keeps adding drama to daily life (2)4 March 2014 - What do pétanque, knitting and fishing…
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    AdSpruce

  • The Ultimate Guide to Mobile Website Monetisation

    Tegan Pyke
    16 Sep 2014 | 12:31 am
    With mobile web traffic on the rise and mobile revenue surpassing traditional advertising channels, everyone is talking about mobile monetisation. So, what do you do if you are a website owner and you want to make money from your mobile traffic? What is mobile monetisation and how do you do it? When it comes to the internet, the definition is simple: monetisation is the act of making money from your digital presence. From premium memberships and subscription based services to digital content and e-commerce, there are many ways for entrepreneurs and website owners to earn revenue from their…
  • What the iPhone 6 Launch Means for Mobile Advertising

    Tegan Pyke
    11 Sep 2014 | 12:50 am
    The release of the iPhone 6 Plus will see Apple’s first venture into the already crowded phablet market, an area currently ruled by Samsung, who have 45% of the phablet market in the UK and US. But what does Apple’s newest venture mean for the mobile advertising industry? The growth in use of larger smartphones has already had a massive impact on mobile content consumption in behaviour; larger screen sizes generally have direct correlation with video engagement. In a study released earlier this year, 42% of global consumers said that they’d view more media on their mobile…
  • India Seeing Rapid Rise in Mobile Advertising

    Tegan Pyke
    5 Sep 2014 | 4:51 am
    A joint study conducted by the Internet And Mobile Association of India (IAMAI) and the Indian Market Research Bureau (IMRB) has found staggering growth in the Indian mobile advertising market. According to figures, video and mobile marketing shares have doubled within the last two years. Over the past 5 years India has rapidly developed its internet architecture, cementing it’s position as one of the fastest developing countries for internet consumption. So much so that a a study released by Morgan Stanley earlier this year has estimated that India will be the global leader of…
  • Why a Mobile Optimized Website is Key for Your business

    April Jones
    27 Aug 2014 | 7:42 am
    A recent report conducted by eMarketer has revealed that mobile ad spend is expected to increase a whopping 96% this year in the UK, meaning that mobile ad spend will reach a massive £2.02 billion, just a touch behind the £2.06 billion estimated for print ad spend. This huge surge in mobile ad spend mirrors the huge popularity of mobile phone and tablet usage worldwide. Over half of Britons are expected to own a tablet device – iPad, Kindle or similar device – by 2018 and eMarketer has further predicted that this huge surge in the market will see ad spend grow a further 60% by…
  • Is TV advertising finally succumbing to Online Advertising?

    April Jones
    14 Aug 2014 | 4:34 am
    Digital video advertising is growing at a rate of over 43%, year on year with a new IAB report touting digital video advertising as the fourth largest internet advertising format, after mobile which comes third, with search and display advertising leading the pack. Despite digital video advertising still holding a relatively small share of the advertising market at 7% (equating to $2.8 billion in revenue in the fourth quarter of 2014), eMarketer has predicted that by 2015 digital video advertising will hold an impressive 15% of the advertising market share. The rise of the online…
 
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    Brogan & Partners Convergence Marketing

  • The weekly recap - September 15, 2014.

    Ellyn
    19 Sep 2014 | 6:32 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Welcome to the New Sales Process. How to Let Content do the Selling. Learn the 5 ways content marketing helps you sell your product without pushing your product. 6 Essential Social Media Lessons From Top Executives Even though there is an overall lack of…
  • Celebrating 30 years of creative advertising: #18 Covenant HealthCare.

    maila
    18 Sep 2014 | 10:16 am
    We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many lanes away from it as you can. But when Brogan created transit advertisements for Covenant HealthCare in 2002, cars were slowing down to admire the creative concepts that helped make Covenant HealthCare stand out among its competitors in the healthcare market.   What better way to increase traffic for our client than to take it out to the streets and put them on buses? Brogan created eye-catching…
  • The weekly recap - September 8, 2014.

    Ellyn
    12 Sep 2014 | 6:16 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #17 MDCH Women’s Health – Happy Pap Day. In 2005, Brogan used a catchy song to remind people to get their yearly PAP tests. 6 Ways to Make your Content Drive Long-Term ROI Creating content is hard work. So…
  • How Brogan scored high in math & science for STEM.

    BroganPartners
    11 Sep 2014 | 12:53 pm
    Client: National Education Defense Project: STEM Problem: The National Center for Education Statistics reported that significant numbers of U.S. students are severely behind in basic mathematical skills and science. Our students fall below the international average for 21 countries. The result? Fewer college degrees in math and science. Yet these areas are where the US Department of Labor expects the fastest growing occupations for the near future. To successfully compete for these jobs tomorrow, today’s students need to acquire significant math and science skills.
  • How we gave Covenant's surgical robots a sense of humor.

    BroganPartners
    11 Sep 2014 | 12:28 pm
    Client: Covenant HealthCare Problem: Covenant acquired a second new and improved da Vinci robot, and also had the leading robotic surgery experts on staff. They wanted to promote their superiority in robotic surgery and gain market share in the Great Lakes Bay Region. Solution: We created a campaign that put the high-tech robot front and center, to communicate two important points: that Covenant was the place to go for state-of-the-art robotic surgery, and that robotic surgery’s advantages could help you recover faster and get back to your everyday life. Humorous print ads,…
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    Consumer Engagement Now

  • Creative Online Marketing Campaigns: 5 Successful Case Studies

    e-Miles Digital Media
    22 Sep 2014 | 12:33 pm
    If you’ve been considering integrating online marketing strategies into your brand’s marketing campaign, you’re headed in the right direction! Here are 5 true case studies we’ve compiled that highlight the benefits of thinking creatively when it comes to your brand’s online marketing campaign. 5 Successful Online Marketing Campaign Case Studies 1. Hampton Inn & Suites The digital marketing team of the Hampton Inn & Suites designed a multi-faceted campaign that combined public relations, advertising, and social media. Its focus was real stories told by real people. To set…
  • What is Digital Media Marketing? The Business Benefits

    e-Miles Digital Media
    16 Sep 2014 | 4:13 am
    It’s simple. Digital media marketing is a type of marketing that requires the use of electronic devices such as laptops and mobile phones to attract consumers. It encompasses many forms of messaging across a variety of channels with the intent of driving consumers to a website, purchase a product, make a brand connection, etc. That’s great, right? But what does that mean? How does this apply to your business? What is digital media marketing? Think of your business’ website as a billboard. You’ve invested a lot of time and money into making it the most beautifully…
  • 3 Business Marketing Strategies From The Movie “What Women Want”

    e-Miles Digital Media
    7 Aug 2014 | 11:25 am
    The hit comedy from 2000 What Women Want stars Mel Gibson as a suave, seductive ladies man who, ironically, has no idea how to advertise towards women. He understands how to woo them but not how to sell them products. Through a freak accident, however, he gains the power to hear the innermost thoughts of all the women around him, thus eventually learning “What Women Want.” 3 Useful Business Marketing Strategies For Reaching Your Female Audience In this post, we will look at these three important marketing lessons you can take from this movie: Lesson One: Women Matter As Helen Hunt’s…
  • Embracing Change: Applying Positive Pressure To Improve Bad Situations

    e-Miles Digital Media
    28 Jul 2014 | 6:32 am
    It’s clear from case studies that applying positive pressure to a bad situation can make all the difference in the brand’s ability to reorient and go forward. For instance, Paula Deen’s purported actions as a bigot lost her the continued benefits of a profitable cable and cooking products franchise. Lance Armstrong, on the other hand, initially resisted making public statements about drug use or ‘doping’ to maintain athletic performance. However, good marketing advice allowed Lance to admit what happened and maintain some public good will. Change Management and…
  • 20 Quotes From Marketing Experts That Will Make You Smile

    e-Miles Digital Media
    24 Jul 2014 | 7:18 am
    In the hectic world of trying to realize marketing and advertising effectiveness, it’s easy to let your workload bring you down. Relax! There is a lighter side to this business as well. Let these tongue-in-cheek quotes and inspiring advice from various marketing experts bring a smile to your face. Four Marketing Quotes for When You’re Searching For a Purpose 1. “Marketing is a contest for people’s attention.” – Seth Godin, author and founder of Squidoo 2. “Marketing is what you do when your product is no good.” – Edwin Land, scientist and…
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    Default Blog

  • The Secret To Cost-Effective Advertising At NFL Games

    16 Sep 2014 | 9:00 am
    Buying traditional media at NFL games can be expensive and competitive. Advertisers that have seasoned contracts with the networks typically get an advantage during ad buying season. If you’re new to the game, you might have a hard time squeezing yourself in among the herd. And then, there is the question of cost. Is it worth it? Television commercials, sponsorships, signage, merchandise, even digital overlays on the field (like Toyota did below) are costly, and in the case of Toyota, maybe a little obnoxious. (To read more about that story, click here.)
  • Top 3 Tips For Advertising At College Football Games

    9 Sep 2014 | 8:57 am
    Football season is one of the most exciting times of year to be on a college campus. Students paint their faces, throw massive tailgate parties, and enjoy the comradery of cheering on their school in the student section of the stadium. But the college football craze doesn’t end after a fan graduates. Most alumni carry on their allegiance well into their later years by re-visiting their alma mater during football season and decking out their kids in fan gear. Often, entire family and friend groups get into the action regardless of whether or not they can call themselves alumni.
  • How ABC Scandal's Aerial Banner Ignited A Twitter Frenzy

    5 Sep 2014 | 8:30 am
    After a 5 month hiatus, the red hot political thriller Scandal is returning to ABC this September in its regular Thursday 9/8c time slot. The approximate 9 million people that tune in each week for the show aren’t shy about taking to Twitter to express their views on the latest cliff hanger. In 2013, Scandal was ABC’s most socially active show, generating over 4 million tweets in season 2, outperforming social giant American Idol. With the release of a Scandal season 4 teaser promo video fresh in the minds of fans, ABC decided to stir the pot a little bit more over Labor Day…
  • Take Your 4th Quarter Results To New Heights With Aerial Advertising

    2 Sep 2014 | 8:30 am
    With the 4th quarter of the year rapidly approaching, many companies worry that they may not hit the numbers they projected nine months earlier. I bet you are thinking, “It’s September 2nd, why are they posting about the 4th quarter so soon?” The answer is simple. Cracking down now could be the deciding factor in making or breaking your company’s year.
  • 15 Amazing Aerial Photos From The Boston Blimp Parade

    28 Aug 2014 | 2:40 pm
    If you missed the blimp parade that took place over the city of Boston earlier this week, no worries. We have the complete recap for you! Our team has compiled the best aerial photos of the city, as well as the top tweets from our blimp flight attendees. 
 
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    Sunrise Advertising

  • It’s a Rip-off

    Sunrise
    19 Sep 2014 | 1:29 pm
    This week’s BusinessWeek article describes Apple’s apparent rip-off of a band called OK Go. OK Go’s music video, which won this year’s VMA award for best visual effects, utilizes a similar visual concept. The band had met with Apple to discuss collaboration, Apple declined and then made their iPhone launch event video with the same production company behind OK Go’s video. It also used the same director. But, Apple didn’t immediately respond to requests for comment. “The videos speak for themselves, and you can draw your own conclusions,” says Andy Gershon, Manager of the band…
  • Fall Premieres so Good, You Should Make Your Watch List Now

    Sunrise
    5 Sep 2014 | 12:19 pm
    It’s hard to believe that the summer is coming to a close. Kids are back in school and fall is just around the corner, which also means Fall Prime Time premieres are just a couple weeks away! Do you know what shows you’re going to watch? If you haven’t decided which shows to catch this fall, you still have time to create your watch list. There are a lot of returning programs this fall but there are also quite a few new shows that might make it hard to catch them all! ABC spices up their line up with shows like How to Get Away with Murder, Forever, Black-ish, and Selfie. ABC also has…
  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
  • Why Does B2B Advertising Continue to be so Hard for the Smaller Guy?

    Sunrise
    15 Aug 2014 | 1:03 pm
    A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, all have to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 Largest B2B…
  • What’s New on Twitter

    Sunrise
    31 Jul 2014 | 1:13 pm
    Social Media changes every day, sometimes it feels like every hour. But recently there have been significant changes on Twitter that you may not be aware of – Twitter Cards and analytics.   Twitter Analytics Twitter has finally given users insight into how their content is performing – yes, that means impressions! Now there’s no guessing as to how many tweeters you may have reached, you’ll know. But, it doesn’t end there, see at what days and times those impressions occurred, how many times users clicked to view a photo or video and how many times they clicked on your brand…
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    SenaTechno

  • 3 Reasons For The Failure Affiliate Program

    Nurdin Budi M.
    22 Sep 2014 | 9:10 am
    Many people start a company that many affiliate programs to benefit and most likely to resign. A number of people who quit 90% during the first two months, while still 10% during the first year and the other to be successful.Below we will give five reasons why people tend to withdraw from the affiliate programs began.Why do people quit?1. Feelings of rejection from family members and friendsOnce someone has been suggested to start the affiliate program and to provide a large sum of money they are set at the outset which increases the motivation to work. Family members or friends may try…
  • 7 Factors of Make Your AdSense Account Banned

    Nurdin Budi M.
    21 Sep 2014 | 4:22 am
    Image credits: theinquirer.netAnd many people complain about their account banned Google. Despite the possibility of a good to a certain extent that their accounts banned because of something they did, perhaps because of the reason that they do not realize they are doing something wrong. Or have been arrested in an attempt to cheat the system.The following are 7 (seven) of the things that make your AdSense account banned:1. Click on your own ads If you do, or are considering doing so as a way to increase your income, cut it out. For starters, if you use the same computer that you will…
  • Fewer Ads, In Just a Few Clicks?

    Nurdin Budi M.
    18 Sep 2014 | 11:57 pm
    Image credits: www.mediabistro.comYou've probably noticed that Google-started automatically change the number of ads advertising units. If they see that the people most pressing only one advertisement, they are going to remove the others, and leave you with only one reference to earn the highest.Now that sounds like a good idea, and I'm all in favor of what he earns more. It is the second part of the process that bothers me: When I was out the other ads, one ad in Google expands to fill the remaining space that remains.Because it breaks the golden rules of successful Adsense statement…
  • How to Boost Your AdSense Earnings Calculators Adsense?

    Nurdin Budi M.
    17 Sep 2014 | 8:33 am
    How to boost your AdSense earnings calculators Adsense? How can we help to increase? Potential of your AdSense site?To simplify calculations such as the image besides, you can use some web that provides the functionality of the calculator, such as MiniWebTools.AdSense calculators are often very simple things. You perform a number of different values in a number of specific areas and the calculator does the potential benefits of your website. How you can help this process is very simple to keep your AdSense site on the right track.It does this by focusing on the three key fundamental elements…
  • You Can Create Your Own AdSense Ads?

    Nurdin Budi M.
    16 Sep 2014 | 11:34 am
    This is great news, to a certain extent. As far as what you want users to click on ads that look interesting, you cannot be trusted to pick which ads a robot - and you can choose to have ads on your page to pay for each the highest possible amount click to have.But you do not get this choice. You can find a lot of things to improve, from choosing the design of your ad unit to choose the color and font, your AdSense earnings, but the only thing you cannot do is sneak into the database and choose the Google ads. If you can do that no one can ever choose low-paying ads.This does not mean you can…
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