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  • This iPad App Lets You Send Handwritten Cards in the Mail (Video)

    RICK MATHIESON: GENWOW.COM
    Rick Mathieson
    20 Nov 2014 | 7:41 am
    My bud Alex Bogusky tweeted about this yesterday, and I thought it was cool - a new app that integrates digital and physical worlds with handwritten notes you can send via snail mail. Let's face it, it's print and snail...
  • Snark Master AdWeak Is Out With New Editions of Advertising Insider

    Adrants
    20 Nov 2014 | 6:32 am
    If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes:
  • 9 Reasons to Be Thankful for Native Advertising

    Adrants
    19 Nov 2014 | 10:53 am
    Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution. It…
  • Best Ad of the Week, #1.

    copyranter
    12 Nov 2014 | 6:50 am
    It's a new optimistic copyranter feature!I figure, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! The Hans Brinker Hotel in Amsterdam proudly boasts that it's "The Worst Hotel In The World". For over a decade, through their agency Kessels Kramer, they've produced consistently hilarious advertising. Recently, they put out a series of videos as part of a Facebook Like-grubbing campaign. Above is the best of the lot. This, is how you do social media begging, digital dipshits.This will now be a…
  • New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

    AdPulp
    David Burn
    13 Nov 2014 | 8:56 am
    Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […] The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.
 
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    Andrew McMains
    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    Katie Richards
    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    David Gianatasio
    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    Tim Nudd
    26 Nov 2014 | 11:37 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    Michelle Castillo
    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
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    Adrants

  • Department Store Pranks Shoppers With Christmas-Themed Extravaganza

    21 Nov 2014 | 8:57 am
    So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter. The stunt grabbed a few shoppers at checkout and took them on an adventure to save Santa and, of course, win some free stuff. It's quite well done actually and, so far, has received a lot of play. For Rhode Island. OK,…
  • Snark Master AdWeak Is Out With New Editions of Advertising Insider

    20 Nov 2014 | 6:32 am
    If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes:
  • Brand Strategists Answer Top 5 Social Questions

    20 Nov 2014 | 6:09 am
    Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here's what they discovered... Yes, it's a…
  • 9 Reasons to Be Thankful for Native Advertising

    19 Nov 2014 | 10:53 am
    Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution. It…
 
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    Advertising & Marketing News

  • Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal

    Christopher Laird Simmons
    8 Nov 2014 | 11:43 am
    ROCHESTER, N.Y. /Advertising & Marketing News/ -- NEWS: TGIB Marketing, Inc., parent company to Rock Bottom Golf, today announced a new endorsement deal with pro golfer, John Daly. This is the company's first big endorsement deal and they are very excited about where it will go. Daly is mostly known for his driving distance off the tee, earning him the nickname 'Long John.' The post Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal appeared on Advertising & Marketing News.
  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs. The post Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0 appeared on Advertising & Marketing News.
  • DrivenBI and Polonious partner to launch self-service business intelligence SaaS

    Carly Zed Zander
    6 Oct 2014 | 3:43 pm
    PASADENA, Calif. /Advertising & Marketing News/ -- NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways. The post DrivenBI and Polonious partner to launch self-service business intelligence SaaS appeared on Advertising & Marketing News.
  • Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

    Carly Zed Zander
    29 Sep 2014 | 8:00 pm
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 - a 'premier event planner event' to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie. The post Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media appeared on Advertising & Marketing News.
  • Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics

    Carly Zed Zander
    29 Sep 2014 | 7:00 pm
    CORONA, Calif. /Advertising & Marketing News/ -- NEWS: Sandy Spin Slade, Inc., the company that created Skillastics(R), the successful series of games for the educational market, recently announced the formal launch of the indoor/outdoor family fitness game for all ages: FITIVITIES(TM). The post Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:37 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
 
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:28 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
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    Adweek : Television

  • #TBT: A Look Back at TV's Must-Watch Thanksgiving Promo Leftovers

    27 Nov 2014 | 4:36 am
    This week's look back to television treasures of yore goes beyond Throwback Thursday. It's Throwback Thanksgiving! While we usually focus on unearthing memorable (for better and for worse) TV promos, an exception needed to be made for Throwback Thanksgiving. Because how could we not include this incredible Thanksgiving ad from 2001, featuring Robert De Niro dressed as a pilgrim and Billy Crystal as a turkey? The Barry Levinson-directed ad was part of BBDO's pro-bono "New York Miracle" campaign to entice visitors back to New York City for the holidays, in the uncertain…
  • Why Broadcast TV Is So Thankful for Thanksgiving

    26 Nov 2014 | 4:00 am
    When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched programs. Macy's iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. The whole holiday has become a testament to the drawing power of live TV—and captive audiences—as friends and families gather for the meal and end up riveted to their TV sets all day long. This year, the holiday TV festivities begin at 9 a.m. EST with NBC's…
  • TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon

    24 Nov 2014 | 5:00 am
    Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They haven't, and people are worried. While it's not an easy time to get TV executives on the record, they have to shoot straight with investors on quarterly earnings calls. The high rollers in TV—including Fox's Chase Carey, NBCU's Steve Burke, Disney's Bob Iger and Viacom's Philippe Dauman—have spoken, and the future is frankly looking bleak for TV ads. Cable TV ratings will continue to be bad. For a…
  • #TBT: Who Shot J.R.? This Classic Dallas Promo Convinced 83 Million Viewers to Find Out

    20 Nov 2014 | 9:25 am
    Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months, and a masterful marketing campaign that turned "Who Shot J.R.?" into a worldwide phenomenon, the shooter's identity was finally revealed in Season 4's fourth episode, "Who Done It," which aired Nov. 21, 1980. More than 83 million people tuned in—a whopping 76 share, and an estimated 350 million worldwide—making it the U.S.'s second most-watched non-sports…
  • How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive

    19 Nov 2014 | 11:48 am
    Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest asset as a hugely successful (and highly lucrative) pitchman of products like Jell-O, Coca-Cola and Crest, Cosby responded, "I think [it's] my believability as a storyteller." Three years later, that believability is in ruins. Past sexual assault allegations against the comedian have resurfaced and snowballed in recent weeks, with every day…
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    Adweek : Technology

  • Here's Why Beyoncé Is Just Better at Instagram Than Taylor Swift

    28 Nov 2014 | 4:00 am
    Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week. The 15-second clip represents why she is who she is, perhaps the biggest star on the planet. Also, her Instagram got more likes than Taylor Swift's recent post. Swift gave the world a peak at how she lip-syncs to Kendrick Lamar while driving. Beyoncé showed us how she dances in a bathrobe and lip-syncs to herself. Both were worthy Instagram moments, but as the Adweek/Sharablee charts show, Beyoncé's 945,000 likes in five days definitely tops Swift's 925,000…
  • These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine

    26 Nov 2014 | 5:00 am
    Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad space, and it had to get a little creative with its marketing. That's why it hosts WeedmapsTV on YouTube where it has more than 100,000 subscribers, and it just put out its latest video. It's a bit of content marketing from a company that can't buy ad space on Facebook or Twitter because its mission is to rate all the legal places to buy pot in the country, which is slowly embracing the weed industry with…
  • BitTorrent Goes Legit With Its First Original Web Series

    26 Nov 2014 | 4:30 am
    Peer-to-peer file sharing platform BitTorrent wants to change what the public thinks it does. Instead of being associated with all the illegal TV shows, movies and illicit content it can store, the tech company wants to be seen as a provider of premium legal content. Next fall, BitTorrent will distribute its first original Web series, Children of the Machine. The series is helmed by Marco Weber (producer of Igby Goes Down and The Thirteenth Floor) and takes place in the year 2031, in a futuristic society where androids take over and force humans to band together to survive. And, if you're…
  • Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

    25 Nov 2014 | 11:16 am
    Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to new findings from uSamp. USamp's monthly Instant.ly Shelf Score Index—which ranks new food products by purchase intent—found that in October, brands tested everything from red velvet cookies and jalapeno potato chips to truffle oil spaghetti sauce and uncured pepperoni pizza poppers.  Quaker in particular seems to hit a sweet spot with grocery…
  • Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button

    25 Nov 2014 | 9:24 am
    Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step into e-commerce, after trotting out a buy button for tweets over the summer. Twitter is working with major retailers, chain stores and small shops that will tweet messages with a new offer button, promoting deals much like the ones you find on Groupon. The first example Twitter showed off in its announcement today was a deal for $2 off any purchase of $5 or more at The Barista Bar in San Francisco. "We're…
 
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:37 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:37 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:37 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
 
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    Adweek : Advertising & Branding

  • Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

    28 Nov 2014 | 5:05 am
    It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past two weeks, after Crocs. The NBA, meanwhile, has entered a fee proposal stage post presentations, and four finalists are preparing to pitch Johnsonville Sausage. The competition is fierce, with incumbent Cramer-Krasselt defending against Fallon, Droga5 and Crispin Porter + Bogusky.
  • 24 Hours in Advertising: Thursday, Nov. 27, 2014

    27 Nov 2014 | 6:31 am
    Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia shows people being awesome by saving ducks, not hunting them, and has scored over 88 million YouTube views in 10 days. (Adweek) The 'Camp Gyno' actress returns in a new kind of project This time the Hello Flo star is featured in a dramatic ad for her real-life father's choose your own path book called Surviving Middle School. (Adweek) Emmitt Smith brings autograph signing to Twitter The legendary running…
  • Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

    27 Nov 2014 | 4:00 am
    Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto.. "The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek. "We didn't know if this idea would work. Would people drop everything to bring to life their idea? Turns…
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:28 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

    26 Nov 2014 | 11:08 am
    Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of the NFL's media policies, which have hurt Lynch and gotten other players in trouble, especially when they talk about brands other than league sponsors. Sherman and a cardboard cutout Baldwin (propped up and voiced by Baldwin himself) appeared at the weekly press conference. The duo performed a skit lampooning the NFL for forcing players to speak to the press, but then limiting…
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    AdWeek: AdFreak

  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:35 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal

    26 Nov 2014 | 10:19 am
    Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time. To help promote Comcast Xfinity's live sports coverage by "re-imagining the sports autograph experience," Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets. The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. …
  • How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

    26 Nov 2014 | 7:12 am
    Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. AdFreak caught up with Sara Matarazzo, owner of music company Walker, which coordinated the scoring and recording of the music, to ask how it all came together. AdFreak: What was the brief for "Dadsong"? Sara Matarazzo: We worked on the…
  • W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

    25 Nov 2014 | 10:45 am
    Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland…
  • Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas

    25 Nov 2014 | 10:11 am
    TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover. Yes, the agency plans to interview the top candidate over two days in Las Vegas. "There's only so much you can learn about an applicant over the course of an hour-long interview," says the agency. "Which is why TDA_Boulder is taking a new approach to hiring an art director—bringing you along on our two-day holiday party in Las Vegas. Given that Vegas has a tendency to bring out the best (and worst)…
 
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    AdPulp

  • VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt

    David Burn
    21 Nov 2014 | 11:00 am
    Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […] The post VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt appeared first on AdPulp.
  • Does Your Facebook Group Encourage And Support Real Life Interactions?

    David Burn
    20 Nov 2014 | 9:18 am
    The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […] The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
  • Portland’s Direct Response Agencies Are In The Money

    David Burn
    19 Nov 2014 | 6:37 pm
    Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […] The post Portland’s Direct Response Agencies Are In The Money appeared first on AdPulp.
  • New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

    David Burn
    13 Nov 2014 | 8:56 am
    Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […] The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.
  • New Books: Hooked and Targeted

    Dan Goldgeier
    11 Nov 2014 | 10:46 am
    In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […] The post New Books: Hooked and Targeted appeared first on AdPulp.
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    copyranter

  • Ashton Kutcher's new Uber ads.

    21 Nov 2014 | 5:04 am
    The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's own marketing department.And now Kutcher, using his own money, will soon launch an online Uber ad campaign utilizing the wildly popular Indian character "Raj" he created to promote popchips. (another brand he's invested in).copyranter has exclusively obtained early rough executions.  
  • This is a great "disruptive" print ad.

    15 Nov 2014 | 1:07 pm
    Disruptive Innovation.Buzzwords so buzzy, they *vibrate* with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words.Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". It is designed to blend in, deceive. And it is not an "innovation". Branded "native" print editorial content has been around for over 100 years.__________This ad ran in the November 7th issue of the Guardian (click to enlarge).(images via Creative Review)In case you don't understand what you're looking at, that's a double…
  • KIM KARDASHIAN'S FAKE ASS TURNED INTO FAKE-ASS ADS (NSFW).

    14 Nov 2014 | 7:12 am
    Click images to enlarge.
  • Best Ad of the Week, #1.

    12 Nov 2014 | 6:50 am
    It's a new optimistic copyranter feature!I figure, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! The Hans Brinker Hotel in Amsterdam proudly boasts that it's "The Worst Hotel In The World". For over a decade, through their agency Kessels Kramer, they've produced consistently hilarious advertising. Recently, they put out a series of videos as part of a Facebook Like-grubbing campaign. Above is the best of the lot. This, is how you do social media begging, digital dipshits.This will now be a…
  • What is "Native Advertising"?

    11 Nov 2014 | 6:38 am
    (I sincerely apologize for the e-card)Media people are hungry for, curious about, perplexed by, or scared of, it, depending on the medium. Well, it's really a simple thing. Don't let the Social Media experts (dipshits) complicate it with their buzzword-filled explanations that go and on and on But what is it?Wikipedia: "a form of online advertising that matches the form and function of the platform on which it appears."That's what it does, but what IS it?Below is the definitive definition of "Native Advertising":That's it. Anybody tells you different, politely get up and excuse yourself…
 
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    Search Engine Journal

  • New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward by @murraynewlands

    Murray Newlands
    28 Nov 2014 | 5:33 am
    In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who they want to engage with online as well as what message […]The post New #MarketingNerds Podcast: Taking Over a…
  • How to Find Niche Questions That Can Inspire Your Writing by @seosmarty

    Ann Smarty
    28 Nov 2014 | 4:04 am
    As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like they are going out of style. And we might wish that to be true, but fact of the matter is we tend to get more tapped out than anyone. Writer’s block can hit whether you are a creative writer, or a technical one. Trying to come up with topics for a blog, as an example, can be really difficult. After all, you constantly have to come up with new ideas, or […]The post How to Find Niche Questions That Can Inspire Your…
  • Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:39 pm
    When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]The post Not Happy With Your YouTube URL?
  • The Vote Is In: European Parliament Is In Favor Of Breaking Up Google by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:11 pm
    Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services. The vote was held today and EU Parliament voted in favor of the motion to break up Google, with 384 legislators for the motion, 174 against, and 56 abstaining from voting. Even though the motion was passed, EU Parliament does not have the power to actually put it into effect, that’s up to the European Commission. The most EU Parliament can hope to achieve with this vote is to put more pressure on the Commission […]The post The Vote Is In:…
  • Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

    John Rampton
    27 Nov 2014 | 8:57 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of Digital Space Consulting, Adam Proehl of NordicClick, and Joelle Blaikie of Chatter Block. These experts provide a rare look inside the world of marketing agencies. What tactics are they focusing on right now? What can an aspiring marketing professional do to prepare themselves for working at an agency? Those are just some of the questions I…
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    ad broad

  • ad space too expensive? publish your own mag

    13 Nov 2014 | 2:44 pm
    And speaking of clients getting into the publishing business, here's a new call for a serious Editor in Chief of upcoming online mag about Sleep, to be put out by (duh) a mattress company. Kudos to awake marketing mind behind this.
  • author lands book deal with Y&R

    12 Nov 2014 | 3:20 pm
    Can't get a deal for that novel manuscript? Try ad agencies. Young & Rubicam commissioned Booker award-nominated novelist William Boyd to tell any story he wanted as long as it featured a Land Rover vehicle. Not surprisingly, the commission prompted Boyd to "realize how prominently Land Rover has featured in my life" and write THE VANISHING GAME, a novella published by Land Rover in print and e-version and advertised in display ads and paid posts on Vox, Quartz and NYTimes.com. The story can also be accessed on Tumblr where it's a multi-sensory experience including images,…
  • going to China? Don't leave home without this

    10 Nov 2014 | 4:07 pm
    I'm traveling in Taiwan for a couple of weeks and would be lost in translation without an app created by the good folks at Pleco. It lets me hold up the phone to Chinese characters on signs, on menus, on doors and suddenly what is inscrutable becomes clear. The app is multifunctioned and also features a handy live dictionary. Type in what you're trying to say and it appears in Chinese, so you can simply hold up your phone and be understood. I found this essential to renting a car which was accomplished only because the clerk and I could communicate by handing our iPhones to each other. Pleco…
  • 45 years ago today

    20 Jul 2014 | 5:03 am
    © Rudolph J KleinJuly 20, 1969. Nixon is new to the White House. Ted Kennedy has just driven off a bridge. John and Yoko have shocked the world (at least my small, suburban part of it) by going to bed publicly and staying there for two weeks.Here we are on a picnic with neighbors at Valley Forge Park. My mother's in the plaid Bermuda shorts. She'd ironed the heavy cotton floral tablecloth put down on the table. That's me on the left, trying to sneak away with an extra Ho-Ho. I'm wearing my favorite flower-power pin.That night, I wear it to a CYO dance held in the gym of our parish hall, in a…
  • writing blind

    7 Mar 2014 | 11:50 am
    When I was little, a game I liked to play with myself was "Blind." I'd wander into our back yard, close my eyes and start walking. I was astounded at how much more alert my other senses would become. I could feel the maple tree shadowing my skin as I came within range of approaching it. I could hear the empty swing swaying on rusty chains. My heart would pound in my throat as I forced myself to move forward, walking with my eyes closed, resisting the urge to put my hands out in front of me because I thought the gesture would summon my mother who might glance out the kitchen window and wonder…
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    Ads of the World™

  • Familia: Accidents happen, 3

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
  • Familia: Accidents happen, 2

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
  • Familia: Accidents happen, 1

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
  • Carhartt: The road home to craftsmanship

    ivan
    27 Nov 2014 | 11:17 am
    Creative Director: Brian Bennett Executive Producers: Brian Bennett, Fred Bueltmann  Production Company: Jefferson Director: Anthony Frattolillo Director of Photography: Tommy Cannon, Brian Mendoza, Travis Yarrington Producers: Chris Totushek, Kat King, Chris Robinson Music: Anthony Frattolillo Editor: Dana Shaw
  • Splashdown Waterpark: Get wet for free

    ivan
    27 Nov 2014 | 11:10 am
    Advertising Agency: Rethink Canada Creative Directors: Ian Grais, Chris Staples Art Director: Leia Rogers Copywriter: Bob Simpson Editor / Producer: Megan Bodaly Print Producer: Scott Russell Account Services: Rachael Sawer, Marjo Durand Content Strategist: Leah Gregg Date of First Appearance: November 2014
 
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    Advertising to Baby Boomers

  • The No New News News

    18 Nov 2014 | 3:44 pm
    It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril… The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population. Pull quote from my book ©2005: “It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology…
  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
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    adland.tv - all the adnews not fit to print

  • 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou

    Dabitch
    27 Nov 2014 | 5:35 am
    You may have seen it all over twitter already, the knit-bombed London bus. A stark contrast to this seasons grey skies. Magda Sayeg and her team of 12 fellow knitters from Austin, Texas completed the design, bringing thousands of square feet of yarn that filled almost 20 suitcases to the UK. Dressing up the bus took three days, and you can see the result driving around London now. The making of the bus: Adland:  adnews Read more about 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou 1 comment Add new comment
  • 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA)

    Dabitch
    27 Nov 2014 | 5:22 am
    “Urban Knitter,” Magda Sayeg transforms a run-down square in Santiago, Chile with colourful knitted patterns because it's good to be your own quirky self. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA) 2 comments Add new comment
  • 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

    Dabitch
    27 Nov 2014 | 2:46 am
    7up® flew Magda Sayeg, the urban knitting queen, to do some yarn bombing in London. She completely transforms a London double-decker bus. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK) Add new comment
  • KLM - #happytohelp - (2014) 2:10 (UK)

    David Felton
    26 Nov 2014 | 8:17 pm
    In some businesses more than others, reputation is everything. Just ask Malaysia Airlines. Country:  United Kingdom Commercials:  Transport & Travel Read more about KLM - #happytohelp - (2014) 2:10 (UK) Add new comment
  • Sony "Ear Crunches" (2014) :30 (Canada)

    kidsleepy
    26 Nov 2014 | 4:10 pm
    Hi-res audio from Sony. Time to get your ears ready for the experience. It's always a challenge trying to sell a TV when you're watching TV on a brand other than said TV, and audio products are no different. This ad skirts the challenge nicely by using silly humor. Country:  Canada Commercials:  Electronics & Technology Read more about Sony "Ear Crunches" (2014) :30 (Canada) Add new comment
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    Adliterate » Adliterate | Adliterate

  • There is no such thing as a bad client

    Richard
    23 Nov 2014 | 2:11 am
    There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our industry and the frontiers of our discipline would never be pushed forward. Clients are our patrons not just our paymasters. Of course, not all clients are the same when it comes to asking for and commissioning the most innovative, creative and effective work from their…
  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
 
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    Adverblog

  • MINI Singapore – the dangers of texting and driving

    Mark
    21 Nov 2014 | 1:38 am
    Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Designed to be played on mobile only, MINI TEXTRACER looks like a simple game. Control the car by typing a given text message.
  • Nokia Lumia 735 Selfie Camera

    Mark
    12 Nov 2014 | 6:13 pm
    Launching the Lumia Selfie Phone, with a highly un-selfish collection of selfies from Nordic fashionistas, donating money to charities (they aim to inspire and directly support the fight against online bullying in the Nordic countries), from every image and GIF using Tumblr’s API. Visit the site here
  • Reactvertising is catching

    Mark
    8 Nov 2014 | 7:10 pm
    Don’t you just love a speedy social brand reaction to a real-time event? – think Oreo with the Super Bowl blackout. Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow? … this is gold. Made by john st.
  • Monty’s Christmas

    Mark
    6 Nov 2014 | 2:55 pm
    Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. The story continues on the John Lewis site with a whole bunch of extra stuff like books, apps and twitter feeds. Click here to view
  • Finally, an awards show for case studies!

    Bridget
    4 Nov 2014 | 11:57 pm
    …well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions. It’s hard to choose a favourite category between ”Best Use of Making-Of Footage”, “Most Innovative Use of a Single Tweet”, “Most Impressive-Looking Numbers”, “Most Emotion” and of course “Best use of agency people posing as real people”.
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    The Denver Egotist RSS Feed

  • Happy Thanksgiving, Denver

    The Denver Egotist
    27 Nov 2014 | 8:28 am
    Local
  • Next Week's New Yorker Cover Conveys the Ferguson Rift

    The Denver Egotist
    26 Nov 2014 | 1:13 pm
    National Powerful image. Read the cover story.
  • Airbnb Makes a Handcrafted One-Take Wonder

    The Denver Egotist
    26 Nov 2014 | 1:02 pm
    National The spot, created by TBWA Singapore, was filmed in an Aukland warehouse, where 30 people spent five weeks (totalling 2,400 hours) creating the 85-square-meter set. Yow, the effort shows. Via
  • New Belgium Gets Cheeky Promoting Its Ranger IPA

    The Denver Egotist
    26 Nov 2014 | 12:52 pm
    Local New Belgium's launched an online campaign to getting people drinking Ranger IPA this festive season. The campaign includes a microsite showing the playful side of the brew where you can locate where to buy, the chance to meet some of the "Rangers," learn about the beer, watch fun videos and complete actions — like logging into the beer mode on their app and checking in at a Ranger event — for a chance to win a trip to the brewery to brew a beer with their crew. Agency: Cultivator.
  • Dualing Pianos Control Street Fighter Game

    The Denver Egotist
    26 Nov 2014 | 7:49 am
    National Created by DDB Paris for la Maison de la Radio — France's equivalent of NPR or the BBC. Can we play?
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    Clever Ideas, Great Ads

  • Behind the scenes with Arsenal FC and PruHealth Vitality

    27 Nov 2014 | 4:42 pm
    What happens when you leave your smartphone with professional footballers?A usual day at the Arsenal F.C. training centre consists of a strict regime of shuttle runs, stretching and ball skills but at a recent shoot for Vitality the players took the opportunity to take a breather from training with a few casual selfies on an unguarded smartphone. England internationals Theo Walcott and Calum Chambers posed alongside Aaron Ramsey and captain Mikel Arteta in several selfies which made for a surprise for the smartphone’s owner. It’s surprising that Lukas Podolski or Wojciech Szczesny…
  • This Is Stantt New York - Web Film via Zandrak Productions

    27 Nov 2014 | 4:34 pm
    A story about clothing, creativity, and finding your fit in the world. Stantt was looking for a video that would get across what makes their menswear different, while also welcoming viewers to understand the aesthetic of the brand.Zandrak partnered up with them to conceptualize what that sort of a project might look like and then made it. Credits:Client: Stantt (www.stantt.com)Campaign Name: This is StanttCreative: Zandrak Productions (www.zandrak.com) Executive Producer: Andrew Hutcheson Director: Charles Frank Production Manager: David Brickel Marketing: Kyle Harper
  • ESPN 30 for 30 Short: "Our Tough Guy, Boston’s John Wensink "

    26 Nov 2014 | 6:32 pm
    Commercial and music video director Molly Schiot, who is known for her whimsical and humorous animation-driven spots, teams up with ESPN Films and makes a departure to a different realm of storytelling with the new ESPN 30 for 30 Short: "Our Tough Guy." The 10-minute documentary is a meditation on the meaning of a moment that etched the name John Wensink into the annals of NHL History. The December 1, 1977 game between the Minnesota North Stars and Boston Bruins started out as any other typical NHL game in the ’70s — no helmets and plenty of brawls. One showdown that never actually…
  • Jurassic World - Official Trailer (HD)

    25 Nov 2014 | 4:35 pm
    Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure from a screenplay he wrote with Derek Connolly. Frank Marshall and Patrick Crowley join the team as producers.Cast: Chris Pratt, Bryce Dallas Howard, Ty Simpkins, Nick Robinson, Irrfan Khan, Vincent D’Onofrio, Jake Johnson, Omar Sy, BD Wong, Judy GreerDirector: Colin TrevorrowWritten By: Derek Connolly & Colin TrevorrowBased on CharactersCreated By: Michael CrichtonProduced by: Frank Marshall, Pat…
  • King Snare Crafts A Moment For Greene King IPA featuring Steve Noble

    25 Nov 2014 | 4:17 pm
    Watch legendary improvisational percussionist Steve Noble perform a mesmerising, unrehearsed freestyle drum solo in King Snare. The two-minute film, for British brewer Greene King IPA, dramatises the intuitive craft that goes into brewing beer.Greene King has been brewing fine quality ales since 1799, and after more than 200 years, the business of making beer becomes an intuitive craft. To dramatize this and promote the IPA brand, it has collaborated with legendary improvisational percussionist Steve Noble, AKA King Snare.Noble is undisputed drumming royalty on the alternative Jazz scene.In a…
 
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    Between 10 and 5

  • The SA Nominees for the Channel O Music Video Awards and What They Reveal

    Alix-Rose Cowie
    28 Nov 2014 | 6:33 am
    Click here to view the embedded video.   With the much-hyped about Channel O Music Video Awards taking place tomorrow night, we take a look at the South African nominees in the video categories, and hear from social commentator Sandiso Ngubane of Trends Beyond Threads who shares some thoughts on what the artists nominated for most gifted videos reveal about the SA music scene.   —   There used to be a television show titled Castle Loud many moons ago. For the benefit of those who were probably still picking their noses or playing house just a little over a decade ago, it…
  • Oh Wow! – Symptoms, the New Azania and Walking on Clouds.

    Jessica Hunkin
    28 Nov 2014 | 4:27 am
    In Oh Wow! today we’re looking at an extravagant sculpture, an intriguing series of paintings and a brightly clothed model (almost) literally walking on clouds.   ONE  – Approved Model of the New Azania by Athi-Patra Ruga, currently showing at Whatiftheworld’s group show Uncertain Terms.     TWO – Symptom, a series of paintings by John-Michael Metelerkamp.     THREE – Photographs by Ané Strydom.     FOUR – Mswenkofontein by Boyznbucks feat. OkMalumKoolKat, Stilo Magolide and uSanele with production by Sibot. The single…
  • WISHLIST: Milliner and Stylist, Crystal Birch

    Rebecca Looringh Van Beeck
    28 Nov 2014 | 2:00 am
      Crystal Birch (The Real Crystal Birch) is a milliner and fashion forward stylist. She makes awesome sculptural head pieces, has an eye for styling men and prioritises quality. She likes things that are bold, bright and life-appropriate. Her work’s been published around the world in leading fashion and lifestyle magazines and she’s even worked for McDonalds (a burger hat, perhaps?). Here are her 10 wished-for local products – even more reasons to love SA.   1 / Tetris Puzzler MISSIBABA Handbag So many amazing bags to choose from! I also would like the Black Patent with…
  • New Fashion Label OATH | Ecelectic Electric

    Rebecca Looringh Van Beeck
    28 Nov 2014 | 1:09 am
      OATH is a new fashion label from Fashion Design and Business Management graduate, Rich Mnisi. Winning AFI Young Designer of the Year 2014 at Mercedes-Benz Fashion Week, Rich has an eye for clean and contemporary silhouettes. He’s inspired by pop culture and sportswear and aims to keep his aesthetic “dope” but approachable. Rich’s business partner, Shane Childs, is an accountant and photographer. Shane and Rich’s art-meets-business skill set is a good one. They work together, visioning and directing collections, and their entrepreneurial endeavour.   Words like…
  • Social Contract’s Poster Picks // Nov

    Stephan Steyn
    27 Nov 2014 | 11:00 pm
      The end of the month and another poster roundup.   The Plastics have been touring Europe and the UK and Simon Berndt is the man behind the tour poster.   Nena Maree made a beautiful poster for Medicine Boy playing at the Waiting Room with The Taros and The Hollow Body. Expect to see more great work from her in the future.   YOH! arranged a little Goth Gathering at Sideshow and Ian Jepson set the tone for a night filled with dark rituals and even darker sounds.   When Punks Jump Up toured SA and dropped into Fiction, Jaco Haasbroek filled a poster with his…
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    The Admosphere

  • Burger King Malaysia

    24 Nov 2014 | 9:31 am
    Title : The BK Weigh Your WalletAgency : LOWE MalaysiaExecutive Creative Director : Zaidi AwangCreative Director : Hans LeeArt Director : Wong Kai MingCopywriter : Lim Wee LingDesigner : Edwin Ng, Wong Kai MingPhotographer : Loke Hon LeongPhotography Studio : Image RomProduction House : Motion RomAgency Producer : Noelle GohProduction House Producer : Aaron LauFilm Director : GFCameraman : Kelvin SooWATCH THE CASE STUDY VIDEO HERE
  • Burger King Malaysia

    24 Nov 2014 | 9:26 am
    Title : The BK Ramadan TraylinerAgency ; LOWE MalaysiaExecutive Creative Director : Zaidi AwangCreative Director : Hans LeeArt Director : Wong Kai MingCopywriter : Lim Wee Ling, Eddy NazarullahDesigner : Wong Kai Ming, Eason HengIllustrator : CC KuaTypographer : Wong Kai Ming, Eason HengPhotographer : Loke Hon LeongPhotography Studio : Image RomProduction House : Motion RomAgency Producer : Noelle GohProduction House Producer : Aaron LauFilm…
  • Ridsect Roach Trap

    23 Nov 2014 | 6:36 am
    Title : BaitAgency : BBDO Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Carina TeoArt Director : James Voon, Carina TeoCopywriter : Ferhan Faidzan, Adam ChanIllustration Studio : Cue Art
  • Ridsect Cockroach Control

    23 Nov 2014 | 6:32 am
    Title: Lamp, Ship, IvoryAdvertising Agency: BBDo Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Adam Chan, Hor Yew PongArt Director : Hor Yew Pong Copywriter : Adam ChanPhotographer : Wizard Photography
  • KFC Malaysia

    23 Nov 2014 | 6:24 am
    Title: So GoodAdvertising Agency: BBDO Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Carina Teo, Adam Chan, Hor Yew PongArt Director : Auston Low, Carina TeoCopywriter : Tan Chee Keong, Adam ChanHead of Design: Anne YongDesigner : Auston LowPhotographer: Wizard Photography
 
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    Angus Whines

  • Phillip Hughes

    Kirsty
    27 Nov 2014 | 11:29 pm
    Amazing social media campaign encouraging people to put our their cricket bats to pay respect to Phillip Hughes who died tragically recently.
  • Key Ring

    Kirsty
    18 Nov 2014 | 12:12 am
    Now this is a bloody good idea. Via Brandflakes For Breakfast
  • Friendship

    Kirsty
    15 Nov 2014 | 12:07 am
    I bloody love this.Art Director Danielle Delph inserted images of herself into photos from her mother's childhood as a way to imagine the friendship that could've blossomed between them if they'd known each other growing up. Lovely. Via My Modern Met
  • Finally

    Kirsty
    13 Nov 2014 | 12:06 am
    Welcome home, Qantas.Via Rob
  • Bus

    Kirsty
    24 Sep 2014 | 7:12 pm
    If only all bus stops were this beautiful. Via Swiss Miss
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    Advertising Age - Complete Feed

  • John Hegarty Starts The Garage, Incubator in Search of Future Stars

    26 Nov 2014 | 3:00 pm
    John Hegarty, founder of Bartle Bogle Hegarty, is opening a London-based incubator called The Garage, which aims to build on his successful run of investing in and starting companies over the last 40 years.Mr. Hegarty was an early investor in a number of companies, including Mind Candy, which unleashed Moshi Monsters on the world, and Not on the High Street, a U.K. e-commerce site that brings together independent retailers.He was also a founding shareholder in Saatchi & Saatchi, co-founded TBWA London in 1973 and helped start Bartle Bogle Hegarty in 1982. Continue reading at AdAge.com
  • Walmart Hypes One Hour of Discounts on Thanksgiving (See the Newest Ads on TV)

    26 Nov 2014 | 11:15 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Walmart continues its onslaught of holiday ads with a spot featuring Anthony Anderson and Melissa Joan Hart pushing its…
  • With Celebrity and Scandal, MailOnline's U.S. Revenue Double

    26 Nov 2014 | 10:43 am
    MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year ending in September, parent company DMGT said Wednesday in a release of preliminary results for its fiscal year. That's more than double the 5 million, or roughly $8 million, it brought in during the equivalent period a year prior.U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in its fiscal 2014. That was an increase of 62%…
  • Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times

    26 Nov 2014 | 9:00 am
    An in-depth New York Times report last weekend looked at the downside of North Dakota's oil boom, and cast energy companies in a poor light -- except for one called Statoil, which is actually called out for its impressive safety record. In the story's mobile version, a display ad for Statoil appeared just a few paragraphs from where the company is approvingly mentioned.Was this an egregious breach of the Times' famous wall between advertising and editorial? No, but it highlights the occasional shortcomings of selling ads through automated auctions. Continue reading at AdAge.com
  • Dish Extends CBS Deal Another Week as Yet Another Standoff Looms

    26 Nov 2014 | 8:34 am
    CBS Corp. and Dish Network extended a programming agreement into next week, keeping the most-watched TV network on the air for Dish's 14 million satellite-TV subscribers while the parties negotiate.Last week, the companies agreed to a five-day extension as they work toward a long-term fee arrangement for Dish viewers to continue getting CBS shows such as "The Big Bang Theory" and "NCIS."Dish is juggling more than just the CBS talks. Last week, the Englewood, Colorado-based company restored channels from Time Warner's Turner Broadcasting, including the Cartoon Network and CNN, to its service…
 
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    Advertising Age - Latest News

  • John Hegarty Starts The Garage, Incubator in Search of Future Stars

    26 Nov 2014 | 3:00 pm
    John Hegarty, founder of Bartle Bogle Hegarty, is opening a London-based incubator called The Garage, which aims to build on his successful run of investing in and starting companies over the last 40 years.Mr. Hegarty was an early investor in a number of companies, including Mind Candy, which unleashed Moshi Monsters on the world, and Not on the High Street, a U.K. e-commerce site that brings together independent retailers.He was also a founding shareholder in Saatchi & Saatchi, co-founded TBWA London in 1973 and helped start Bartle Bogle Hegarty in 1982. Continue reading at AdAge.com
  • Kenzo Digital Joins Allday, Wax Opens in New York and More

    26 Nov 2014 | 12:11 pm
    Entertainment and media company Alldayeveryday has signed director and artist Kenzo Digital to its directorial roster. Before joining Allday, he served as a director at Ridley Scott & Associates (RSA Films) and as a creative director at Wieden & Kennedy. Kenzo Digital is most known for his experiential work with Beyonc at the 2011 Billboard Awards and United Nations World Humanitarian Day. His creative portfolio also includes work with Kenzo Paris, Nike, and Kanye West. Continue reading at AdAge.com
  • Walmart Hypes One Hour of Discounts on Thanksgiving (See the Newest Ads on TV)

    26 Nov 2014 | 11:15 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Walmart continues its onslaught of holiday ads with a spot featuring Anthony Anderson and Melissa Joan Hart pushing its…
  • With Celebrity and Scandal, MailOnline's U.S. Revenue Double

    26 Nov 2014 | 10:43 am
    MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year ending in September, parent company DMGT said Wednesday in a release of preliminary results for its fiscal year. That's more than double the 5 million, or roughly $8 million, it brought in during the equivalent period a year prior.U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in its fiscal 2014. That was an increase of 62%…
  • Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times

    26 Nov 2014 | 9:00 am
    An in-depth New York Times report last weekend looked at the downside of North Dakota's oil boom, and cast energy companies in a poor light -- except for one called Statoil, which is actually called out for its impressive safety record. In the story's mobile version, a display ad for Statoil appeared just a few paragraphs from where the company is approvingly mentioned.Was this an egregious breach of the Times' famous wall between advertising and editorial? No, but it highlights the occasional shortcomings of selling ads through automated auctions. Continue reading at AdAge.com
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    Advertising Age - Agency News

  • John Hegarty Starts The Garage, Incubator in Search of Future Stars

    26 Nov 2014 | 3:00 pm
    John Hegarty, founder of Bartle Bogle Hegarty, is opening a London-based incubator called The Garage, which aims to build on his successful run of investing in and starting companies over the last 40 years.Mr. Hegarty was an early investor in a number of companies, including Mind Candy, which unleashed Moshi Monsters on the world, and Not on the High Street, a U.K. e-commerce site that brings together independent retailers.He was also a founding shareholder in Saatchi & Saatchi, co-founded TBWA London in 1973 and helped start Bartle Bogle Hegarty in 1982. Continue reading at AdAge.com
  • Omnicom Takes Ownership of Critical Mass While EVB Goes Indie

    26 Nov 2014 | 4:00 am
    Omnicom is taking full ownership of digital agency Critical Mass as its digital creative shop EVB buys back its independence. "Omnicom is pleased to increase our majority stake in Critical Mass," said an Omnicom spokeswoman. "Critical Mass is a highly successful global digital marketing agency with a strong management team led by Dianne Wilkins, a digital veteran. They are an important asset to our portfolio of agencies and work with many of our top clients around the world." "I can confirm that EVB is no longer a part of the group," she added. Continue reading at AdAge.com
  • Barilla Taps Dentsu Aegis' 360i as Its First U.S. Digital Agency of Record

    25 Nov 2014 | 4:00 am
    Italian pasta brand Barilla has hired Dentsu Aegis' 360i as its first digital agency of record in the U.S."360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in today's rapidly-evolving digital landscape," said Beth Reilly, senior director of digital and social marketing for the Americas at Barilla, in a statement. "Digital and technology are driving everything today, and we needed the right partner with the right vision to aggressively move us toward putting digital at the center of how we win in the supermarket aisle."The agency…
  • Cheil Buying Stake in U.K.'s Iris Worldwide in Bid to Challenge Big Networks

    24 Nov 2014 | 4:03 pm
    South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the deal, even broad parameters such as whether Cheil is buying a majority stake in Iris now or something smaller. But Cheil is making "a significant initial investment" that "will potentially rise to 100% of the business over the next five years," the company said in a statement.As part of the deal, U.S.
  • Paul Shearer Joins Ogilvy Dubai, Ogilvy Paris Promotes Bodet and More

    24 Nov 2014 | 7:45 am
    Paul Shearer is to join Ogilvy & Mather as chief creative officer across the Middle East and North Africa, based in its Dubai office. Shearer has 25 years of experience in advertising including working on Nike at Wieden & Kennedy, as a senior creative at BBH, as head of Arnold U.K. and as founding partner of Nitro. He was most recently creative partner at Enter in London. Continue reading at AdAge.com
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    Advertising Age - Digital

  • With Celebrity and Scandal, MailOnline's U.S. Revenue Double

    26 Nov 2014 | 10:43 am
    MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year ending in September, parent company DMGT said Wednesday in a release of preliminary results for its fiscal year. That's more than double the 5 million, or roughly $8 million, it brought in during the equivalent period a year prior.U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in its fiscal 2014. That was an increase of 62%…
  • Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times

    26 Nov 2014 | 9:00 am
    An in-depth New York Times report last weekend looked at the downside of North Dakota's oil boom, and cast energy companies in a poor light -- except for one called Statoil, which is actually called out for its impressive safety record. In the story's mobile version, a display ad for Statoil appeared just a few paragraphs from where the company is approvingly mentioned.Was this an egregious breach of the Times' famous wall between advertising and editorial? No, but it highlights the occasional shortcomings of selling ads through automated auctions. Continue reading at AdAge.com
  • Europe Wants Google to Extend Its 'Right to be Forgotten' to U.S. Searches

    26 Nov 2014 | 7:40 am
    Google will have to change how it applies the right to be forgotten to its websites beyond the European Union under rules drafted by the E.U.'s privacy chiefs.The guidelines also rebuke the owner of the world's most-used search engine for routinely notifying news outlets about story links it has removed -- a process that has thrown some people who'd sought extra privacy back into the media spotlight."All the extensions are included, including the .com," Isabelle Falque-Pierrotin, head of the EU group of 28 privacy watchdogs, told reporters in Brussels today. "There is no legal basis for…
  • Line Hopes Messaging Stickers Help It Take Off in U.S.

    26 Nov 2014 | 3:45 am
    In Asia, emojis and stickers on messaging apps are big, and it's common for people -- even adults -- to pay extra so they can punctuate their text messages with bears or bunnies. Now the Line messaging app says Americans are getting in on the sticker phenomenon too.Japan's Line Corp., which is trying to popularize its messaging app in the U.S., amid tough competition, launched a contest for artists to design new stickers, with people voting for winners.Line says the U.S.-focused contest brought in more than 10,000 sticker submissions and 500 million votes since it was launched in late…
  • At Food52, Thanksgiving Is Super Bowl Season

    25 Nov 2014 | 1:00 pm
    With Thanksgiving just days away, home cooks are visiting Food52 for tips on brining a turkey and pulling together vegetarian gravy. There's also an urgent plea for help with a wine-enriched mushroom consomm."Right now is basically our Super Bowl," a Food52 spokeswoman said.The same could be said of any number of epicurean sites, but Food52 -- a startup founded in 2009 by former New York Times Magazine food editor Amanda Hesser -- has a rabid fan base with very particular tastes (see: the consomm crisis). Among its more than 31,000 recipes, 98% are submitted by readers, who also contribute…
 
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    Advertising Age - Global News

  • John Hegarty Starts The Garage, Incubator in Search of Future Stars

    26 Nov 2014 | 3:00 pm
    John Hegarty, founder of Bartle Bogle Hegarty, is opening a London-based incubator called The Garage, which aims to build on his successful run of investing in and starting companies over the last 40 years.Mr. Hegarty was an early investor in a number of companies, including Mind Candy, which unleashed Moshi Monsters on the world, and Not on the High Street, a U.K. e-commerce site that brings together independent retailers.He was also a founding shareholder in Saatchi & Saatchi, co-founded TBWA London in 1973 and helped start Bartle Bogle Hegarty in 1982. Continue reading at AdAge.com
  • Coca-Cola China Looks to Crowdsourcing Platform for Extra Creative Fizz

    26 Nov 2014 | 8:03 am
    Coca-Cola China is looking for some new ideas, so it's put a challenge to creatives on a crowdsourcing platform, asking for videos that show what Coke tastes like."Don't create an ad for Coke -- we are interested in your creative point of view about the taste," reads Coke's brief on the crowdsourcing platform eYeka. "If you had to explain to an alien who has never tried it before, which particular element of the Coke taste experience would you talk about, and what creative expression would you show him to get him to crave a sip of that Coke taste?"Coke has used crowdsourcing before, including…
  • Line Hopes Messaging Stickers Help It Take Off in U.S.

    26 Nov 2014 | 3:45 am
    In Asia, emojis and stickers on messaging apps are big, and it's common for people -- even adults -- to pay extra so they can punctuate their text messages with bears or bunnies. Now the Line messaging app says Americans are getting in on the sticker phenomenon too.Japan's Line Corp., which is trying to popularize its messaging app in the U.S., amid tough competition, launched a contest for artists to design new stickers, with people voting for winners.Line says the U.S.-focused contest brought in more than 10,000 sticker submissions and 500 million votes since it was launched in late…
  • Cheil Buying Stake in U.K.'s Iris Worldwide in Bid to Challenge Big Networks

    24 Nov 2014 | 4:03 pm
    South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the deal, even broad parameters such as whether Cheil is buying a majority stake in Iris now or something smaller. But Cheil is making "a significant initial investment" that "will potentially rise to 100% of the business over the next five years," the company said in a statement.As part of the deal, U.S.
  • Google Faces Breakup Call as EU Parliament Patience Wanes

    24 Nov 2014 | 10:10 am
    A European Parliament bid for legislation splitting up Google may send a message that's too loud to ignore as European Union antitrust regulators review a possible settlement with the owner of the world's largest search engine.Google, already grappling with privacy and competition issues, risks another EU headache as some lawmakers seek to follow a successful attack on bankers' bonuses with measures to break up the search giant."This represents a new escalation for Google," said Greg Sterling, VP-strategy and insights for the Local Search Association. "There's some question about whether…
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    Advertising Age - Hispanic Marketing

  • In Sprint's New Hispanic Marketing Drive, CEO Is the Star

    20 Nov 2014 | 5:15 am
    Since taking the helm as CEO of Sprint, Marcelo Claure has shaken up the company's marketing operation. Now, he's starring in its ads.On Thursday evening, the executive will appear in a Spanish-language commercial premiering during the Latin Grammys on Univision. The spot kicks off an ambitious Hispanic marketing push from Sprint, which is struggling to refashion its brand and retain subscribers in an increasingly competitive wireless industry.In its latest ad, Mr. Claure, a native Bolivian, speaks directly into the camera, highlighting the value of Sprint's new price offering. That offering…
  • Duracell, Coke and Allstate Win ANA Multicultural Awards

    11 Nov 2014 | 4:00 am
    Duracell won the first Best in Show prize at the Multicultural Excellence Awards given out Monday night at the ANA's Multicultural Marketing & Diversity Conference in Miami.The "Trust Your Power" spot by Saatchi & Saatchi features deaf NFL player Derrick Coleman, who narrates his life story, and the challenges he faced growing up and becoming a professional football player for the Seattle Seahawks: "They told me I should just give up but I've been deaf since I was three, so I didn't listen." Throughout the film, his Duracell-powered hearing aid is clearly visible. The spot for the Procter &…
  • U.S. Hispanic Creative Pablo Buffagni Starts BBQ Agency

    5 Nov 2014 | 4:00 am
    Pablo Buffagni, one of the best-known U.S. Hispanic creative directors, is returning in a new role. He's combining his creative expertise with a talent for asado, the Argentine word for barbecue, in a new creative agency called BBQ.Until April, Mr. Buffagni was chief creative officer of independent Hispanic shop Grupo Gallegos. Before that, he spent a decade at Saatchi & Saatchi's U.S. Hispanic agency Conill, leaving his job there as chief creative officer in 2012 to join Grupo Gallegos. There was been widespread speculation about what Mr. Buffagni would do next."All the agencies have…
  • Kreitmann Joins O&M Paris, Circulo Creativo Revamps and More

    27 Oct 2014 | 10:30 am
    Paul Kreitmann has joined Ogilvy & Mather Paris as a creative director working on Perrier, Grey Goose vodka and Prince Lu cookies. Kreitmann has most recently worked at DDB Paris on campaigns for brands such as PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen. His awards include two Gold Lions at the Cannes Lions festival and a Clio Grand Prix. He started his career at BBDO Paris as an art director in 2006.Jeff Payne has joined Hudson Rouge/NY as senior VP, group creative director on the Lincoln Motor Company account. He was most recently a creative director, global…
  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
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    Advertising Age - Rance Crain

  • Is Consumer Tracking the New Advertising?

    17 Nov 2014 | 9:00 am
    Has the ad industry finally reached the point where it's no longer necessary for marketers to motivate consumers to buy their products?Has the business evolved to the point of being able to track down presold consumers at the precise time when they're ready to buy?Do marketers no longer need to waste money trying to motivate uninterested buyers into trying their products? Continue reading at AdAge.com
  • Disney's Magic Works Because of Discipline, Belief, Leadership

    27 Oct 2014 | 9:00 am
    The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney's unique approach to marketing. John began his career at Disney in 1990.Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company's great contributions to marketing."There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and…
  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
 
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    Advertising Age - The Media Guy

  • Are You Sufficiently Talented at Managing Talent?

    17 Nov 2014 | 3:45 am
    Elsewhere in this, the Talent & Culture Issue of Advertising Age, a bunch of agencies, ad-tech shops and media companies offer their thoughts about office culture in response to questions that were lobbed at them by Ad Age reporters. Among the queries: "What skill is your most junior talent lacking?" and "What skill is your most senior talent lacking?"Likewise, we shall not mention any possible/theoretical issues that may or may not surround certain more, uh, experienced employees. (One tweet in response to my June post suggested that I write about the "millennial pet peeve regarding boomers…
  • Watch Jon Stewart Eviscerate a 'Daily Show' Advertiser by Remaking Its Ad

    31 Oct 2014 | 10:05 am
    Our Clip of the Week comes to you courtesy of "The Daily Show With Jon Stewart" -- which, it turns out, has been coming to us, in part, courtesy of conservative billionaires the Koch Brothers. Jon Stewart and his writing team, upon learning that Koch Industries is, weirdly enough, a "Daily Show" advertiser, decided to make some "minor adjustments" to the conglomerate's feel-good ad as a way of welcoming it to the show in this segment from Wednesday night's episode. A revised voice-over (e.g., Koch backs "17 shadow organizations to buy elections from Pennsylvania Avenue to Main Street") and…
  • Forget 'Big Data.' Beware 'Little Data' -- and the Horrors of TMI

    27 Oct 2014 | 11:00 am
    How much data is too much data?I'm pretty sure I knew the answer -- you'll know when your head starts swimming -- back when I studied statistics in high school, but now I'm not so sure anymore. Because now my head always feels like it's swimming in data; that's my brain's default state.And beyond your phone, much of your other stuff is spitting out data -- and telling on you -- too. (The Internet of Things is only just beginning.) Consider what Dirk Wollschlger, general manager of IBM's global automotive operations, recently told John R. Quain of The New York Times: "Cars are generating a…
  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
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    Advertising Age - Guest Columnists

  • Marketers: It's Time to Crowdsource Your Corporate Social Responsibility Programs

    21 Nov 2014 | 3:30 am
    Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from their corporate largesse.In the best of cases, these decisions are informed by some sense of the mission or purpose of the companies in question. In many more cases, the choices reflect nonprofit names that look good on paper, aren't controversial, or are simply the ones the company has been giving to for as long as anyone can remember. In the worst cases, charities are selected based on the…
  • Sizing Up Your Talent Department

    18 Nov 2014 | 3:30 am
    It's a common refrain in advertising: Talent is "at the heart of everything we do," which is why it's amazing to me that so few of us treat it that way. Brilliant people are our industry's most valuable asset, yet talent and human resources departments are almost always the most understaffed in an agency.Talent departments are responsible for attracting great people, onboarding them, keeping existing talent happy (or at least persuading them from leaving), minimizing friction between volatile personalities and much more. They live in crisis mode, and putting that responsibility on just a…
  • Five Predictions for How Data Will Change TV This Season

    31 Oct 2014 | 10:00 am
    Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance…
  • Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits

    28 Oct 2014 | 7:00 am
    For advertises, marketers and media gurus, the opportunity of data big and small is significant.Programmatic buying, dynamic content and context-targeting promise the answer to that awful "How do we do more with less?" question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don't abuse it.With opportunity comes responsibility. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey of 1,000 people by ad agency Venables Bell & Partners found that 78% of Americans looked forward to the Super Bowl ads this year, up from 69% last year.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
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    Advertising Age - Adages

  • The Next Logical Step in Real-Time Marketing: Reactvertising

    31 Oct 2014 | 1:51 pm
    It all started with an Oreo tweet in the Super Bowl -- and it hasn't moved much beyond that. But real-time marketing is still all the rage. Or at least it's something advertising people like to run around saying, along with "paradigms," "concepting" and "big data" (along with the all-too common misuse of "mediums" as a plural for medium).But one agency has said enough with boring, old and slow real-time marketing. It's time to evolve -- or perhaps evolute -- real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing…
 
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    Advertising Age - Campaign Trail

  • Midterms Aren't Over Yet: Data Could Be Election-Law Battleground

    25 Nov 2014 | 8:15 am
    The voter database has become the latest battleground in politics, so it's no surprise partisan legal armies are moving into this newly contested territory.In what could be the first complaint filed with the Federal Election Commission involving tech-driven data coordination, the American Democracy Legal Fund alleged last month that the Republican National Committee, along with its top data partners, large right-wing Super PACs and a slew of GOP midterm candidate campaigns have been swapping voter information illegally.The complaint from the Democratic political ethics watchdog group comes…
  • Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

    24 Nov 2014 | 4:00 am
    Political campaigns, parties and consulting firms are digging through the rubble of the midterm elections to see what did and didn't work. Of particular interest: figuring out if the people they targeted with digital ads actually voted."Going into Election Day, we were analyzing more than 13 million voters who had voted early in targeted states," said Michael Beach, co-founder of Targeted Victory, a Republican digital consulting firm that handles voter-targeted advertising, among other digital work, for clients including the National Republican Senatorial Committee and Karl Rove-affiliated…
  • Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

    18 Nov 2014 | 10:00 am
    Democrats have left U.S. Senator Mary Landrieu on her own to fight an onslaught of super PAC money flowing into Louisiana ahead of a runoff election. Outside groups have spent $2.5 million on ads opposing the senior senator since after election day, Nov. 4. The biggest anti-Landrieu spenders in the runoff are non-partisan group Ending Spending Action, the National Rifle Association Institute for Legislative Action and Koch Brothers-linked Americans for Prosperity.Missing thus far from Louisiana runoff spending is Crossroads GPS, the group affiliated with Karl Rove, which says it spent $2.1…
  • This Super PAC Founded by Democratic Money Could Back a Republican in 2016

    12 Nov 2014 | 3:45 am
    One of the largest Democratic Super PACs steered money in the recent campaign cycle toward a smaller, newer Super PAC that could support Republicans in the future, underscoring the evolution of such outside groups from mostly proxies for the national parties to a crowd that's less predictable.Federal Election Commission reports show that the Democrats' Senate Majority PAC gave $3.5 million between August and October to Put Alaska First, a group created by strategist Jim Lottsfeldt to help re-elect Mark Begich, the Democratic junior senator from Alaska. Put Alaska First, in turn, spent around…
  • Democratic Super PACs Spent Big in Election's Final Days

    10 Nov 2014 | 2:02 pm
    Senate Majority PAC reported spending even more than House Majority PAC between Oct. 21 and Election Day on Nov. 4, laying out $12 million in that period, according to an initial Advertising Age analysis of Federal Election Commission data.Ad Age evaluated independent expenditures on TV, direct mail, digital ads, radio and print ads made by outside groups that were reported in the last two weeks before the election, which resulted in a new Republican majority in the Senate and the largest GOP House majority since the '40s. Independent expenditures are those made in direct support or…
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    Advertising Age - DigitalNext

  • Marketers: Make Cyber Monday More Than a One-Day Deal

    26 Nov 2014 | 7:00 am
    The customer journey on social media can be simplified like this -- brands spend countless hours engaging an audience, working hard toward that elusive moment when a Facebook or Twitter user converts into a customer. The idea is that repeated engagement eventually leads to a sale.Cyber Monday presents an opportunity for marketers to reverse that journey. With customers flocking to online sales, the opportunity to turn customers into an engaged audience -- and even more ambitiously, turn them into marketers -- is ripe for brands looking past the holiday shopping season. On no other day is…
  • It's Time for Media CMOs to Step Up and Lead

    25 Nov 2014 | 7:30 am
    Imagine you're a media company CMO and you have to figure out what to do in 2015. You're probably like the 93% of executives of all industries Forrester surveyed early in 2014 who told us their industries would suffer digital disruption in the year. Now the year is over and you realize that by and large, you haven't moved the ball as far as you would have hoped. You look around and see that digital disruptors like Uber and Square are transforming staid industries such as transportation and banking, and you realize that if those businesses are being disrupted, then the media biz is surely due…
  • Setting the Record Straight on Viewability, Fraud and Metrics

    21 Nov 2014 | 7:35 am
    Practically non-existent 15 years ago, the explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers and customers. Marketers can create relationships and generate loyalty through advanced connectivity across multiple media platforms -- desktop, mobile, television and social channels.However, such opportunity has created serious issues that undermine marketers' productivity and ROI and destabilize digital as a preferred vehicle for long-term investment spending. The most pressing of these are viewability and…
  • The Best Music Marketing of 2014

    21 Nov 2014 | 4:00 am
    Nothing drives fresh thinking and new ideas like an industry in the grip of ongoing disruption. Until recently, it looked like the album to go platinum in 2014 was going to be the "Frozen" soundtrack. This year, artists and labels continued to search for new formats and promotional tools to sell records and drive relevance.Billboard recently announced it will be including streaming consumption in its charts, and as the industry continues to change, music marketing becomes more important than ever. Great ideas capture the audience's attention and consumption is only a click away. Here are the…
  • How to Fight Traffic Fraud in Online Video Advertising

    20 Nov 2014 | 7:05 am
    Traffic fraud costs marketers billions of dollars in wasted ad spend annually. Ever since it emerged out of the pay-per-click model in the late 1990s, traffic fraud has evolved into a constant game of cat and mouse -- creating real and expensive problems for advertisers, agencies, intermediaries and publishers.Traffic fraud has changed a lot over the last 20 years. Originally, fraudsters hired actual humans to click on search and display ads (remember click farms?), but it was expensive to scale so they began building scripts that simulated humans clicking on ads. Today, the fake-impressions…
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    Advertising Age - Small Agency Diary

  • Advice for a Young Creative Starting an Agency: Be Ruthless with Your Talent

    26 Nov 2014 | 3:40 am
    It happens. Talented people leave secure jobs to pursue their dreams.We recently had this happen at our agency. His name is E. We hired him out of a mega-consulting firm to create presentations for new business pitches. Like the best people, he surpassed all our early expectations and went on to make the agency a better, more creative place. In his seven years at the agency, he crossed boundaries and at one time or another served as a producer, writer, editor, pitchman, actor, musician and overall good guy. Then he decided to start his own video production company.Before he left, he invited…
  • Agencies: Specialize Your Way to Growth

    18 Nov 2014 | 8:30 am
    Ad agency executives often huddle in far-flung resorts to spend extended time figuring out new ways to grow their shops. There are no silver bullets, but there are many paths to growth. Here are a few of the common ones: Do great work and promote it; hire a better business development team; treat your agency brand as you would a client (meaning, set aside a budget, create a strategy and hold yourselves accountable for results); develop new services that clients want and for which there is increasing demand; and join better country clubs.There's another way to build your shop, and it's not…
  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
 
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    Ads of the World™ blogs

  • Google+ now allows post promotion

    ivan
    26 Nov 2014 | 4:39 pm
    Recently Google+ started to allow Google+ page owners with large following to promote their posts. But the system doesn't work like post promotion on Facebook. Facebook promotes paid posts to users within the social network itself.
  • CLIO 2014 Awards Tickets Sweepstakes

    ivan
    16 Sep 2014 | 6:30 pm
    We're giving away five passes (each good for two people) to the 55th annual CLIO Awards on Oct. 1, and we want you to tell us who should come!
  • Reward valuable comments

    ivan
    7 Aug 2014 | 12:40 pm
    In the past you could earn pencils (points) on Ads of the World by commenting (+2 pencils) and rating the posted work (+1 pencils). From Today there is an additional way to earn points. If somebody likes your comment they can reward you by giving you a pencil of appreciation.
  • What should you do to a client that steals your idea?

    ivan
    6 Aug 2014 | 9:02 am
    Via: Bodhisatwa Dasgupta
  • Ads of the World April 2014 Winners

    ivan
    14 Jul 2014 | 4:03 pm
    Best Film
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    FUEL LINES

  • Ad Agency New Business | Social Media Workshop – Orlando

    Michael Gass
    25 Nov 2014 | 7:21 am
    A New Approach is NOW Needed for New Business.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development.
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
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    360i Digital Agency Blog

  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    26 Nov 2014 | 12:02 pm
    Attention, job seekers: we are always on the lookout for top-talent to join our team and help us create powerful work. Check out the latest job openings at 360i. Right now we have more than 40 job openings across our U.S. offices. If you embody passion, purpose and perseverance, and are interested in becoming a part of our team, apply at one of the links below. Senior Art Director (New York, NY) – We are looking for a Senior Art Director with masterful knowledge of creative software and a true understanding of its place within the arsenal. You will contribute your ideas and work as part of…
  • Influencer Spotlight: Catching up with Julie Gutierrez

    Maria Loida
    25 Nov 2014 | 1:09 pm
    The Beauty YouTuber phenomenon is no longer a trend; it’s an established channel category. Among the YouTube stars of the world, this particular group has garnered some of the largest, most engaged audiences on the platform, followings which many beauty and fashion brands have leveraged in the past five years or so. We at 360i have partnered with many of them on brand collaborations, but are always looking to learn more about how and why beauty gurus maintain and connect with their audiences. Julie Gutierrez, a self-taught makeup and nail design artist, has been particularly successful at…
  • Barilla Selects 360i as Digital Agency of Record

    360i
    25 Nov 2014 | 7:22 am
    We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age today. As Digital Agency of Record, we’ll be overseeing Barilla’s digital and social marketing, including strategy, content creation and website design. We couldn’t be more excited about the opportunity to work with this great team (and to eat more great pasta!). When asked why Barilla chose 360i, Beth Reilly, Senior Director of Digital and Social at Barilla stated that “360i impressed us with their track record, consumer insights and deep experience…
  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    360i
    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    360i
    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
 
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    The Ad Contrarian

  • No App For Gratitude

    26 Nov 2014 | 12:01 am
    Today's post is my traditional (since last year)Thanksgiving post.Thanksgiving is my kind of holiday.It doesn't require gods or miracles or tragedies or victories or angels or kings or winners or losers or flags or gifts.All you need is some pumpkin pie, a big-ass flat screen, and a comfortable sofa to drool on.Oh, and a little gratitude.Gratitude, by the way, is a commodity in very short supply. Regrettably, we seem to have mountains of expectation but not much in the way of appreciation. It's a socially transmitted disease.So this Thanksgiving, let's put aside harsh judgments for a day or…
  • Display Advertising Is Poison

    24 Nov 2014 | 12:01 am
    Display advertising is ugly and infuriating. It never stops. It never leaves us alone. It is ubiquitous and toxic. It is polluting the web.About 30% of online ad dollars are spent on display advertising. But display is responsible for about 100% of the maddening stupidity and annoyance of the web.As a general rule, things that are successful expand. But it is the opposite with display ads.Because they are so ineffective we get more and more of them. The rate of clicking on banner ads is so tiny, that for a media genius to deliver the 100 clicks she promises a client she has to buy over…
  • The Danger In Being Different

    20 Nov 2014 | 12:01 am
    In marketing and advertising everyone is faking it.I mean everyone -- you, me, your boss, your client, Martin Sorrell -- everyone.Let me be even clearer: Nobody knows a fucking thing about how any of this works. We throw money at it and we cross our fingers.Having said that, it is also true that there are some people with exceptional instincts. These people are very good at "precision guessing." That is, they are much better at intuiting what is going to work than the average ad bozo.These are the stars in our industry. While I have met good precision guessers in many disciplines, the best…
  • Research Company Crashes Into Planet Earth

    19 Nov 2014 | 12:01 am
    Here at the Ketel One Conference Center on the campus of The Ad Contrarian Worldwide Headquarters, there's nothing we like better than a good chuckle at the comic antics of the  research industry.These buffoons are wrong so often that we've asked our stock broker if he can find a way for us to short their press releases.Now Forrester Research, the geniuses who ten years ago declared "the end of mass marketing" (but apparently forgot to tell Apple and Amazon and Walmart andNike and Toyota and.. you get the idea) have discovered something that everyone with just a little grey left in their…
  • The Dim Client Syndrome

    17 Nov 2014 | 12:01 am
    One of the most dispiriting aspects of my life as an agency ceative director was working with dim clients. These people are to be found all over corporate America. They're not stupid - they often have business degrees from prestigious institutions - but they have no creative sensibility. They can't recognize a good idea and they fall in love with bad ones.They should never be allowed to make creative decisions but because they have a title, they also have an entitlement.The problem usually starts with the strategy. Somehow, the arcane process of strategy development delivers to you a…
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    Beyond Madison Avenue RSS News Feed

  • Google Primer Part 2: Not Too Shabby!

    Dwayne W. Waite Jr.
    28 Nov 7937 | 6:16 am
    Summary: We decided that instead of just relying on what the "experts" said about Google Primer, we'd download it (it's free, after all) and try out some of what is offered. Turns out, Google Primer is pretty cool. If you're in marketing, or interested in learning about marketing, it's something worth taking a look at. So when we downloaded the app to our smartphone (Android), it was pretty quick and seamless. The home screen asks which route you'd like to take first, because the budding startup entrepreneur could choose...
  • One Club Announces Five New Hall of Famers

    Dwayne W. Waite Jr.
    28 Nov 4372 | 6:16 am
    Summary: We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. They are: Bob Greenberg, founder of the R/GA agency, as well as its chairman and chief executive; Washington Olivetto, chairman of McCann Brazil and CCO of McCann Worldgroup for Latin America and Brazil; Allan Beaver, partner in the agency named Levine Huntley Schimdt & Beaver...
  • Thanks in Advertising

    Dwayne W. Waite Jr.
    26 Nov 2014 | 7:47 am
    Summary: We have reached the appointed time where we go on a small editorial break to spend quality time with family, friends, and others we choose to associate with. Of course, we would be totally remiss if we didn't first show our appreciation for the industry. It is clear that this year has been an interesting one for the industry. Spending has increased; brands are getting more comfortable opening their wallets as consumers are doing the same. As the holiday shopping continues to ramp up, we are expecting very good news from retailers.
  • Save the Ads from the '70's? Interesting!

    Dwayne W. Waite Jr.
    25 Nov 2014 | 5:10 am
    Summary: We are, if you have read our posts before, quite the fans of history. Yes, we wholeheartedly believe the adage that if you fail to understand history, then you are doomed to repeat it. Also, as we have learned, if you do not study the mistakes and triumphs of those that come before you, you waste useful time making the same blundering mistakes you could have avoided if you simply took the time to research what was done before. We (and apparently many of our colleagues) still continue to adopt that knowledge. If we truly believe the words and wisdom of Ogilvy, we would see that it…
  • Back in Blank: Lyrical Tools for Breaking Writer's Block

    Jerry Northup
    25 Nov 2014 | 5:07 am
    Summary: “I Want You … To Read This!” Although there are naturally some constants in the work of a copywriter, the job very rarely is the “same old song” from day to day. You could consider the fact that most projects do start with typically brief sketches of goals and objectives as one of the common factors, but even at that there is a large degree of variance in quality and quantity of content.
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    Method Savvy

  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will…Read more ›The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far…Read more ›The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and…Read more ›The post New Year, New Budgets appeared first on Method Savvy.
  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that…Read more ›The post Method Savvy Honored Among Best Places to Work by Triangle Business Journal appeared first on Method Savvy.
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one…Read more ›The post Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts appeared first on Method Savvy.
 
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    Schaefer Advertising Co.

  • The Force is Strong With This One

    24 Nov 2014 | 9:57 am
    For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen a sci-fi theme for this year’s ball. Not saying we’re nerds or anything, but our minds quickly went into hyperdrive upon hearing this. Get it? Of course you do. The Fort Worth Opera Ball competes with several high-end donor events within the city, and it was…
  • After watching this video, I’m not sure if I’m scared or...

    13 Nov 2014 | 3:25 pm
    After watching this video, I’m not sure if I’m scared or pleasantly proud by how clever my fellow advertisers and marketers are at “selling” fast-food to the highest acclaimed professionals in the food-critique field. The summary of the video is “two Dutch pranksters tricked a bunch of foodies into singing the culinary praises of McDonald’s.” While this does sum up the idea behind the two masterminds who made these foodies look downright dumb, there is much to be considered after viewing. Clearly the strategic effects of placement and promotion are astronomical and should be…
  • All work and no play make meetings pretty dull.  If you think a...

    3 Nov 2014 | 12:40 pm
    All work and no play make meetings pretty dull. If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille in Fort Worth. Designer Blair Babineaux came up with this cheeky little custom wine label that paired perfectly with the evening (which was a big success, by the way).
  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
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    Advertisers

  • Plug Ugly Brands

    Sue Imgrund
    25 Nov 2014 | 9:10 am
    So many brands push for perfection. They want to offer a seamless service, a consistent experience. They claim to be passionate about high quality and strive to be the “gold standard” or “best in class”. But rather like a race of Brad Pitt lookalikes with 150 average IQ, doesn’t this all become a little tiresome and, dare I say it, bland? An alternative is to celebrate the odd, the eccentric, the ugly, the characterful. One of my favourite examples is the Intermarche Inglorious Fruits & Vegetables campaign. Although, having said that, this is far more than a…
  • Best use of (negative) space

    Sue Imgrund
    20 Nov 2014 | 9:07 am
    I have to admit to loving logos. Not all those horrid swooshy ones, or whatever you get from 99designs, but clever, artfully designed logos with an idea – and a meaning. Or several meanings. There’s a wonderful collection of 40 brand logos with hidden messages here (care of oomph! who have a pretty good logo of their own). Some I’ve seen before, some are new to me. Some are just brilliant, like the Shelter logo with the “h” made into a house – so simple. Or the Baskin Robbins logo with its pink 31 in the middle. Or, seeing as I’m in…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Michael Kors clutches thus forth.During

    Drew McLellan
    18 Nov 2014 | 9:49 pm
    A super way to remember appreciated remembrance A tremendous way to remember enjoyed memory Is not granting that experts claim ideas charms will definitely be surely wonderful products to put on thanks to every little thing.Additionally, some women shop customers of your necklace diversely.When these sorts of housewives, them elegance anklet necklaces are a good way to make really massive gatherings in their lives, and each and every impress they are buying signifies a vital achievements.Them necklaces are exactly like badges with regards to recognition then they deterioration that has very…
  • Michael Kors Shoes have the treat

    Drew McLellan
    18 Nov 2014 | 9:48 pm
    A super power in order to exhibit a simple emotion A wonderful product to express your current kindness The tiffany driven silver precious metal precious gems by means of turf pendant really needs to be rrn your the next delivery narrow your search for the most effective birthday present idea for your famil and friends-Will possibly customers be your spouse, fiance’, previous lady, significant other-To successfully-You ought to staying, as well personal beloved afflicted expectant mum. This guidance diamond necklace designing provides rank as loveliness(The thing that if you don’t…
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    Only Dead Fish

  • Google Firestarters Comes to New York

    Neil Perkin
    27 Nov 2014 | 10:09 am
    I'm really excited to announce that Google Firestarters is coming to America. We've been running Firestarters events for over three years in the UK, bringing planners, strategists and the inquisitive, restless and disruptive minds of advertising and media together to discuss and debate the most interesting and challenging issues facing our industry. Over that time they've built up some real momentum, and real community. So I'm delighted to be working with Ben Malbon at Google to bring the events to New York. Ben's team in New York are focused on deepening relationships between Google and…
  • Fraggl 2.0: A New Design, and a New Algorithm

    Neil Perkin
    25 Nov 2014 | 5:20 am
    A year ago we launched the first version of Fraggl to our Alpha testing group. Since then, working with the smart folk at AdaptiveLab, we have made a number of improvements to the service, run a couple of experiments, and our list of subscribers has grown well beyond our expectations. Over that time we've delivered millions of individual links to great content to our users, and our vision of combining different forms of curation (human, social, and algorithmic) still holds true and has worked brilliantly to surface the best content shared on Twitter.  But people's behaviour changes and…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    22 Nov 2014 | 7:11 am
    THE GAP by Ira Glass from Daniel Sax on Vimeo. This week our pioneers test group have been getting our newly revamped Fraggl 2.0 emails with changes made to the algorithm, design and formatting (more on that soon). We've had lots of positive feedback on it (thank you pioneer group) so with a few tweaks we'll be rolling out the brand new version this week. In the meantime, here are my favourite links, curated of-course, by Fraggl: I liked this poignant column from Lauren Laverne on digital immigrants and the ‘end of absence’  Ira Glass (above) on 'The Gap' is wonderfully…
  • The Thin Internet

    Neil Perkin
    21 Nov 2014 | 2:38 am
    A while back I wrote a post about distributed and destination thinking as a way of framing not just an approach to content but also a more ‘digitally-native’ way of looking at the world. Distributed thinking relates to content and interaction that lives out there, away from your domain, in the stream, so your job is about how you can best (in the words of The Guardian) ‘weave yourself in to the fabric of the web’. This may happen through spreadable content, people talking about what you’re doing, embeddable content and embedded services, or APIs and so on. This often involves a key…
  • Peter Thiel on Company Culture

    Neil Perkin
    19 Nov 2014 | 11:42 am
    "'Company culture' doesn’t exist apart from the company itself: no company has a culture; every company is a culture." In Zero to One, Thiel frequently talks about company culture in the context of people - which is of-course as it should be. He talks about how critical recruiting is for any organisation ('Recruiting is a core competency for any company. It should never be outsourced.'), and the importance of hiring people who are not only talented, but who also enjoy working together and share the vision of the business. If that vision is opaque, you're in trouble:  'You’ll attract the…
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Power of the Potluck

    Caroline Brown
    26 Nov 2014 | 8:20 am
    This time of year is a beautiful reminder of the power of gathering around a table and unplugging from technology, even if only for a brief period. Thanksgiving is centered on the idea of feasting and giving thanks for the bounty. Not all holidays are so centered on consumption (not to say we don’t indulge for other holidays), but Thanksgiving is the epitome of putting the stresses and distractions of daily life on hold to appreciate family and friends over some quality food. This idea even holds true in an office setting. Here at Nebo, we held our Thanksgiving potluck on Monday. And while…
  • Why Atlanta is Poised to Be the Next Great City & the Center of the Digital Age

    Brian Easter
    20 Nov 2014 | 12:25 pm
    Atlanta is poised to be the Florence of the Digital Age. There’s a rumbling of chatter and growing excitement about Atlanta and its future. You hear it at every marketing event. Every digital conference. You hear it every time a local politician speaks. You see it on billboards and in blog posts written by community leaders. And I suppose everybody wants their city to be the best. To believe their city is the best. But in Atlanta, that feeling doesn’t come from a place of default hometown pride. It doesn’t come from a place of hubris or lack of worldliness. It comes from experiencing,…
  • A Human-Centered Approach to B2B

    Sarah Lively
    13 Nov 2014 | 8:26 am
    “Our revolutionary product will allow your company to cut costs by increasing efficiency and boosting ROI to entirely new levels!” – Sound familiar? If you’re purchasing in the B2B sector, you probably hear this all the time. Companies are offering you an abundance of abstract benefits that sound great, but don’t actually speak to you. The worst part is that company X offers the same low prices and “innovative technology” company Y does, and you’re left trying to find a company that will actually solve your problems as a buyer. The problem is that the core of B2B marketing…
  • Do What You Love, And Make a Difference Doing It

    Katelyn Dramis
    3 Nov 2014 | 2:58 pm
    Lately, it seems like we’ve been bombarded by terrible news. Every time I turn on the TV or even glance at Twitter, there’s a barrage of horrifying stories. UVA student Hannah Graham went missing, and last week they found her remains. ISIS continues to terrorize innocent people. Violence rages on in Syria. It’s like a constant gut punch, and I shouldn’t even be surprised that it’s coming. But I am. Every time, I am. I can’t escape it, and I can’t change it. I wish I could save the Hannah Grahams. I wish I could make the world get along. I wish I could find a way for everyone to…
  • The Case Against Collaboration

    Evan Porter
    29 Oct 2014 | 8:32 am
    For the longest time, I had no idea what the Director of a movie actually does. Think about it. He doesn’t come up with the story (that’s the Screenwriter). He doesn’t operate the camera (that’s the Director of Photography or one of his crew). He doesn’t go into the raw footage and edit himself (that’s the Editor). He doesn’t hold the boom mic (that’s the guy that holds the boom mic). Sure, in some cases, the Director is the screenwriter, or the DP, or the editor, but typically, he delegates the majority of these tasks. So what DOES he do? And why does he get all the credit…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Pershing Square’s lawyer, David Klafter, Sends a Letter to Herbalife’s Chief of Compliance, Pamela Jones Harbour

    Kevin Thompson
    12 Nov 2014 | 3:03 pm
    David Klafter, Senior counsel at Pershing Square, wrote an extensive letter to Herbalife’s new chief of compliance, Pamela Jones Harbour. Before diving into the letter, the basics: Pam Harbour was a former FTC Commissioner. The FTC is led by 5 commissioners, she was one of them for 7 years. She recently took a position as head of compliance at Herbalife. Based on public comments, she’s been given tremendous authority. David Klafter is a lawyer. He’s obviously well qualified and talented. With that being said, in this arena, I think it’s safe to assume the following:…
  • Herbalife Settles Bostick Class Action Case

    Kevin Thompson
    3 Nov 2014 | 7:52 am
    Herbalife announced its settlement to a class action lawsuit. The case was filed within months of Bill Ackman’s initial presentation where he announced his short position, so it could be an example of a law firm seizing on “blood in the water.” But I digress… The settlement basically amounts to two things: (1) $15,000,000 in cash for product refunds and remuneration for excessive business expenses (with $5M of that fund going to the lawyers); and (2) Several reforms to Herbalife’s marketing practices. Candidly, Herbalife is already doing most (if not all) of the…
  • Time to Revisit DSA’s Code of Ethics: Suggestions

    Kevin Thompson
    25 Sep 2014 | 8:55 am
    It’s old news now. Avon left the DSA. In their announcement, they stated the DSA’s Code of Ethics needed revision. Specifically, Cheryl Heinonen at Avon said, “We believe the association’s agenda in the U.S. is overly focused on the issues of a few specific brands rather than industry-wide challenges. . . We believe that the U.S. DSA Code of Ethics requires updating to better reflect the current state of the industry in the U.S.” In a separate article in the Washington Post, Heinonen gave a quote that shed a little light on what she meant. She said, I think…
  • Talk Fusion Gives Me a Taste of Medicine

    Kevin Thompson
    22 Sep 2014 | 3:46 pm
    I got a call from Talk Fusion’s lawyer today. And the lawyer made threats. The lawyer tried to appeal to my “economic self-interest.” This made me angry. And then I thought for a second, this is exactly what I do sometimes. On occasion, I get asked to do things that I’m not fond of doing. Publicly, I’ve made it clear that MLMs should never send Cease and Desist letters unless there’s malicious intent and serious harm. Otherwise, it’s a gun that kicks harder than it shoots. In my recent post regarding Avon’s departure from the DSA, I referenced…
  • Avon Writes Open Letter to DSA Members Regarding Its Decision to Leave

    Kevin Thompson
    16 Sep 2014 | 11:39 am
    Avon has recently announced its exit from the Direct Selling Association.  The video includes my thoughts. This is a very significant development and represents extreme discomfort experienced by companies in the industry. The reasons for Avon’s exit. I’ll sum it up: (1) They’re not feeling the love. They feel as though other companies, the companies that do not quite match Avon’s values, are setting the DSA’s agenda; (2) They’re not happy with the current Code of Ethics. They feel it should be updated and that the current Code has too many holes; thus,…
 
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    JMS Group

  • Anglian Water – Corporate Video Shot On iPhone

    Tom Vaughan-Mountford
    7 Nov 2014 | 7:00 am
    Senior management blanched. Crew fell silent.Account Handlers looked bemused. But the Creatives ploughed on regardless. “We just shoot it on a mobile phone. We don’t try and make it LOOK like it was shot on a mobile phone.We don’t torture it into some grainy documentary style. We just use a phone”. And so it was, dear reader, that JMS put away its many thousand pounds worth of gleaming camera gear, spent 50 quid on some stick-on lens-extenders and hit the road with an entire crew, including a features cameraman, a sound recordist, make-up… plus a mobile phone. The result?
  • Stephen Fry – Norwich ISDN Studio Link

    Keith Lindsay
    7 Nov 2014 | 6:31 am
    It’s an advantage that our Norwich ISDN studio is in the grounds of a superb country house hotel.And it’s useful to be at the heart of a region beloved by, and home to, many famous performers. But two recent JMS sessions confirmed that location matters less and less these days. The Client, mighty US technology business Honeywell.Its latest innovation, a voice-activated thermostat. It controls your home heating, and tells you what it’s doing. The Agency, top-notch London-based 3 Monkeys. The Performer, beloved local and well-known gadget freak Stephen Fry. The Campaign, an accurate…
  • Sequin Art – CITV and European TV Campaigns

    Tom Vaughan-Mountford
    6 Nov 2014 | 7:42 am
    We’ve had the great pleasure of working with KSG on their Sequin Art products for a number of years now and 2014 saw our busiest summer yet in preparation for October half term and Christmas, both key periods for craft-toy sales. KSG and JMS both wanted a ‘step up’ for the 2014 campaign and so we aimed high, bringing to life the ‘Sparkling World of Sequin Art’ with 3D animation.From a living room setting 3 girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers! Written and Directed by Luke Witcomb the commercial…
  • United We Fall – Movie Release TV Trailers

    Tom Vaughan-Mountford
    5 Nov 2014 | 4:34 am
    Question – Which JMS production brings together politics, WAGS, tight underpants and a spot of match-fixing? Answer : a TV commercial promotingnew movie ‘United We Fall’. JMS was approached by Writer and Director Gary Sinyor of Magnet Films to create 30 second and 10 second movie release TV trailers advertising the cinema premieres of hilarious mockumentary ‘United We Fall’ – a parody of the film ‘Class of 92’. JMS distilled the cinema trailer down to a punchy 30 seconds and 10 seconds, cleared it with Clearcast, remixed the soundtracks, then delivered to multiple TV…
  • Chiquito Restaurants Radio Campaign

    Keith Lindsay
    4 Nov 2014 | 3:59 am
    The beauty of radio creative is that it can transport you anywhere. Trust me, I know! From the JMS audio studio every day I travel the globe without having to face a single airport sandwich (writes Producer Keith Lindsay). Just take my delicious trip via the recent series of radio commercials for Chiquito, Restaurant, Bar & Mexican Grill. The voices required were Texan and Mexican (naturally!) But no flights to Texas or Mexico needed, just our knowledge of talented voices, music, and a minute or two to make a few calls and arrange ISDN links. Living in the UK for just over 21 years…
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    Campaign Planning

  • Being Culturally Unanchored

    John Drake
    20 Nov 2014 | 8:51 pm
    The first time I heard Nick Drake was in an ad. A beautiful VW ad. From there I backtracked the music and became a fan. Nick only recorded three albums during the late 60s and early 70s. None of them...
  • Why The John Lewis Ad Is So Good

    John Drake
    8 Nov 2014 | 12:20 pm
    In communication there's something called low involvement processing. It states that an audience doesn't need to be paying strict attention to something in order for it to connect. There have been many studies on this. One of them was done...
  • Technology and Stuff

    John Drake
    3 Nov 2014 | 10:15 am
    “It combines class winning, um, leading... 'ya know, technology and stuff." And so went Chevy regional manager Rikk Wilde nervously presenting the Game 7 World Series trophy to pitcher Madison Bumbarner. It was a funny moment and yet everyone could...
  • What They Use It For

    John Drake
    26 Oct 2014 | 12:26 pm
    Why do some pieces of content get shared more than others? The President of BuzzFeed Motion Pictures provides some insightful answers.
  • It's Not A Six Hour Ad

    John Drake
    18 Oct 2014 | 6:00 am
    The flight from Newark to San Francisco is 5 hours and 46 minutes. In a video that completely captures the boringness of such a flight, Virgin America created a real-time video featuring mannequin people. The move attracted a lot of...
 
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    Co.Create

  • Durex Encourages Viewers To Explore Their Own, Others' Sex Lives With Synchronized Dual-Screen Film

    Meg Carter
    26 Nov 2014 | 4:00 pm
    Durex augments its new ad with behind-closed-doors content via a mobile app and a dual-screen experience.A new mobile app from Durex allows users to see what's really going on behind closed doors via synchronized dual-screen film launching in the UK this week.Read Full Story
  • The RAF Puts You In The Middle Of A Mission With This Interactive Recruitment Site

    Meg Carter
    26 Nov 2014 | 8:46 am
    To showcase the diversity of roles available in the Royal Air Force, agency WCRS immerses potential recruits in a mission-in-progress.The Royal Air Force has embarked on "Operation X"—a very different kind of mission that's interactive, online and the centerpiece of a new national recruitment campaign created by London-based WCRS.Read Full Story
  • Watch Popular Thanksgiving Dishes Explode Via Century 21's "Thanksblasting" Project

    Jennifer Miller
    26 Nov 2014 | 7:14 am
    When it comes to mashed potatoes versus mashed squash, the competition is less than friendly.Thanksgiving is supposed to be a holiday about family and togetherness—not cold-hearted competition. But Century 21 knows that families take their Thanksgiving dinner traditions seriously. There isn't room on the table for both homemade cranberry sauce and the canned stuff. Recently, the company polled social followers to find out exactly which Thanksgiving foods won the prize of most popular. And then, along with agency Mullen, they Thanksblasted the losers to oblivion. In each video spot, the…
  • The "Cereal" Spoof of the Podcast "Serial" Is Disturbingly Spot On

    Jennifer Miller
    26 Nov 2014 | 7:02 am
    Cereal is what happens when a parody hews uncomfortably close to the source material.It was only a matter of time before someone created a parody of the wildly popular Serial podcast fusing elements of the radio program—about a high school student who was murdered in 1999—and the popular breakfast food. Cereal isn't the first parody to mock the vocal intonations and narrative style of the podcast's host, Sarah Koenig, but it's the one that adheres most closely to the facts of the actual show. You might say uncomfortably close.Read Full Story
  • The Potty-Mouthed Princesses Are Back To Sell Anti-Domestic Violence T-Shirts

    Dan Solomon
    26 Nov 2014 | 6:05 am
    Diminishing returns or a great follow-up to a powerful campaign?The "Potty Mouthed Princesses" campaign from the activism-inspired T-shirt manufacturers at FCKH8.com caused a stir when it launched last month. To some, it was offensive and unnecessary; to others, it was a smart acknowledgment that little kids swearing is adorable. Regardless, the little girls who dressed as princesses and said "fuck" a lot to prove a point about sexism went viral quickly—either from celebratory sharing by people who found their candor refreshing, or via hate-shares from people who were offended at the…
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    Advertising

  • 5 Ways Retailers Trick You Into Spending More Money

    Matt Johnston
    27 Nov 2014 | 6:26 am
    Department stores have you all figured out, here are the tactics they use to get you to spend your hard-earned cash. Produced by Matt Johnston. Follow BI Video:On FacebookNOW WATCH: Americans Spend Almost 3 Hours A Day On Their Phones And Tablets — And Other Scary Stats About Mobile Usage Join the conversation about this story »
  • 'Distasteful' World War I Christmas Ad Won't Be Banned Despite Hundreds Of Complaints

    Lara O'Reilly
    27 Nov 2014 | 4:23 am
    The UK's advertising regulator has not found grounds to investigate this year's Christmas ad from supermarket Sainsbury's, despite the commercial sparking 727 complaints claiming it was "offensive" because it uses a World War I tale to promote the brand, and separate allegations that it was "misleading" because it was not clear from the outset that the spot was an ad. The ad, created by agency AMV BBDO, depicts the remarkable true story of real events that took place on Christmas day 1914, when troops on both sides of the conflict downed their weapons, emerged form their trenches and…
  • The European Parliament Just Voted To Break Up Google (GOOG)

    James Cook
    27 Nov 2014 | 3:58 am
    The European Parliament has passed a historic vote to break up US tech giant Google. The EU doesn't actually have the power to break up the company, but it does send a message to Google that the EU is unhappy with its business practises.  Legislators in Strasbourg voted 458 to 173 in favour of the proposal. The European Parliament has never voted to break up a company before, making this a historic decision. The antitrust commission is concentrating on four areas of investigation: The way Google displays its search services compared to its competitors. How Google uses content from other…
  • Visa Becomes Latest World Cup Sponsor To Castigate FIFA Over Corruption Allegations

    Lara O'Reilly
    27 Nov 2014 | 3:54 am
    Visa has become the latest World Cup sponsor to publicly criticize football's governing body FIFA for its handling of the investigation into alleged corruption over the bidding process that will see Russia holding the 2018 tournament and the 2022 competition being held in Qatar. Marketing Week reports that Visa  — which has a contract with FIFA to sponsor the World Cup until 2022, at an estimated value of £120 million over a four-year tournament-long period, according to sponsorship agency BrandRapport — is calling for more "forthright communications" from FIFA. Visa released this…
  • Microsoft’s ComScore Numbers Have Been Changed To Hide A Massive Traffic Collapse (MSFT)

    Lara O'Reilly
    27 Nov 2014 | 2:37 am
    Microsoft redesigned its MSN web portal, the default Internet Explorer homepage on the 400 million new Windows PCs that are sold each year, in September. In recent weeks, sources have told Business Insider that the redesign had a drastic negative effect on visitor numbers not only to MSN itself but also Microsoft’s search engine Bing (MSN used to send users to Bing results when they clicked on article headlines.)  The first verifiable evidence of our sources’ claims was due to be revealed in this month report from research company comScore, which would have usually published separate…
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    All Video

  • Winning More Projects – The Wooshii Pitch Scorecard

    Sarah McDonald
    20 Nov 2014 | 5:07 am
    What makes a good pitch? We have pulled together the key elements of a winning pitch and created the Wooshii Pitch Scorecard. If you are a video maker pitching on projects you will start to see feedback and scores out of 10 from the team. These scores are not visible to the project posters but will now contribute to your overall Wooshii score. Criteria Have you referred to the buyer’s company / brief specifically? Is the pitch well written overall? Is the selected example video relevant to the buyer’s brief? Do you describe an idea or style approach for the buyer? Are you…
  • YouTube 3 Second Branded Intro or ‘Ident’

    Sarah McDonald
    3 Nov 2014 | 10:02 am
    YouTube now allows you to upload a 3 second Branded Intro or ‘ident’ to your channel. This intro will appear at the start of all of your channel videos, giving your content polish and a consistent brand feel. If you have a channel and all of your content suits having a intro, it’s easy to add. It can look something like this: or like this within Wooshii’s YouTube channel and as a real-life branded intro in action for GoPro (you may need to skip/view an ad first). How do you get an intro made? Wooshii can help, we have a community of 10,000 animators and video…
  • How To Win At Video Content Marketing – Sign Up For Free Webinar

    anna
    21 Oct 2014 | 10:49 am
    Event Description Join us for a webinar on October 30 with our friends at Scripted to learn about best practices in video content marketing.  TO SIGN UP, PLEASE GO here. In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. And on October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of…
  • 10 Posts on Marketing, Video and Startups

    Fergus
    18 Oct 2014 | 1:30 am
    Weekend reading Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week Follow me here – http://twitter.com/fergusdyersmith IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC  The YouTube Creator…
  • Wooshii is now officially a YouTube certified partner. Stay tuned for tips and tricks about YouTube

    anna
    15 Oct 2014 | 11:55 am
    YouTube is the driving force behind how we view and use video today. There are over 1 billion unique monthly viewers who watch YouTube across the globe. And the best part…YouTube makes it extremely easy to promote yourself and your Channel to the world. Wooshii is now YouTube certified! Which means we are qualified experts in everything to do with YouTube, from what makes a good YouTube ad, to how to grow your viewership on YouTube. We will impart all this knowledge to you so stay tuned to find out tips and tricks on growing your audience on YouTube.
 
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    JCDecaux OneWorld

  • How Alibaba Broke Online Retail Records in 13 hours

    Nathalie
    12 Nov 2014 | 5:00 am
      By 1.00pm on 11.11.2014, consumers had spent more than RMB 35bn (€4.6bn) with Alibaba, beating last year’s total spend in just 13 hours of trading.  And it took only three minutes for the website to reach its first milestone of RMB 1bn (€ 131m.) in transaction volume – down from the 1 hour taken in 2013! But the most significant figure to note this year is that of the number of transactions that happened via smart phones and other mobile devices. The 2014 sale saw almost half (46%) of Alibaba’s total online transactions coming from mobile devices, up from 25% last year.
  • Estée Lauder and JCDecaux Paint the Town Red

    Kevin
    10 Nov 2014 | 4:58 am
    To promote their new range of lipsticks, Estée Lauder together with JCDecaux and OMD / Fuse recreated the excitement of playing casino slot machines right on the streets of Paris. Three bus shelters strategically located in the city’s trendy and fashionable areas were equipped with interactive screens and mini printers to give people the opportunity to win “Red Pure Color Envy” sculpting lipsticks. People could play the game by pressing a button at the bottom of the 42-inch screen. If three images of the “Pure Color Envy” red lipsticks appeared together, the panel dispensed a free…
  • Global Passenger Traffic to Double Presenting Increasing Audience for Outdoor Advertising

    Nathalie
    3 Nov 2014 | 5:07 am
    Air passenger forecast figures just released from the International Air Transport Association (IATA) predict global passenger figures to more than double to 7.3 billion by 2034, up from the 3.3billion expected this year. The IATA report highlights the shift in passenger volumes between the continents: China is set to overtake the USA as the biggest passenger market with 1.3 billion passengers flying by 2034, with an average annual growth of +5.5%. The USA will drop to number 2 by 2030, with an average annual growth rate of +3.2% a year and 1.2billion passengers by 2034. India is set to…
  • JCDecaux Airport UK Opens a World of Possibility

    Mabel
    9 Oct 2014 | 4:30 am
    On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London’s Soho Hotel.  Martin Moodie on Best Examples of Airport Advertising The list of guest speakers included Maxxium Travel Retail’s European Marketing Manager, Mariska Van Beukering, Cheil Worldwide’s Head of Out of Home, Fiona Fitzgibbon, Founder of Moodie International, Martin Moodie as well as our own Alan Sullivan, Rob Elms and Steve Cox. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

    Kevin
    6 Oct 2014 | 2:41 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. Last July, HMVideal hosted an innovative “MUSIC REBORN” campaign at the metro exit to promote its new HMVideal concept store which opened in the Central district. Metro passengers were invited to “play” with different instruments placed on several posters, blending the sounds from these installations to make a special…
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    Harmelin Media Blog

  • Association of National Advertisers 2014 Conference Recap

    Blog@harmelin.com
    18 Nov 2014 | 4:34 pm
    At the ANA conference a few weeks ago, we saw some great presentations from Target, General Mills, Chobani, Nissan, T-Mobile, Walmart and many other iconic brands and companies.
  • The Progression of Programmatic in the Traditional Space: How it Will Affect Buyers and Sellers

    Blog@harmelin.com
    29 Oct 2014 | 3:20 pm
    pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here.
  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
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    AdEspresso » Blog

  • Buying Facebook Likes Suck, Here’s The Data To Prove It!

    Massimo Chieruzzi
    19 Nov 2014 | 11:47 am
    I get it, believe me, I perfectly get it and I’ve been in your position before: Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly! You don’t want to look lame with only few hundreds likes while your competitor has thousands. So you give in to temptation and even if, likely, you know or feel it’s wrong, you buy likes. Not acquire, but simply buy. Few hours later, with 0 effort and an expense of few dollars you’ve beaten your competitor and can now brag…
  • Facebook Marketing For The Holiday Season: 10 Things To Implement Now!

    Dan Virgillito
    12 Nov 2014 | 9:12 am
    You’ve probably heard how important Facebook marketing is for your business near the holiday season, but do you know how it can specifically increase revenue and drive higher profits? You don’t want to be that marketer who brags so incessantly that fans start taking different routes to avoid you. But you also don’t want to miss out an opportunity during the time when people are more than willing to shell out money to buy gifts and donate to charitable causes. According to a research by CMO, Facebook is going to dominate social spending this holiday season, including a larger investment…
  • Secret Groups: Are You Overlooking This Cornerstone of Facebook Marketing?

    Dan Virgillito
    5 Nov 2014 | 2:30 pm
    What I’m about to tell you will change your Facebook marketing tactics forever. Are you ready? Great. Let’s get started. One of the most overlooked features in Facebook is the Secret Group. So, the secret isn’t a secret anymore, eh? It’s about time you explore the nooks and crannies of Groups for easy collaboration, cultivating relationships, personal development and ‘soft’ marketing in private to your: • Audience and readers (for authors, writers, bloggers, etc.) • Followers (for influencers) • Customers (for B2B or B2C companies) Three’s a crowd, Secret is the key…
  • 5 Data-Driven Ways to Get More Facebook Likes Analyzed

    Massimo Chieruzzi
    28 Oct 2014 | 11:53 am
    Having your Facebook business Page resemble a ghost town sucks, doesn’t it? So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes. Yet, nowadays you can get more Facebook Likes pretty easily, even on tight budgets! We’ve tested 5 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and, in this post, we’ll analyze how you can use each one of them to grow your Facebook Page. Does it make sense to spend money for Facebook Likes? And what’s a Like anyway?
  • Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

    Dan Virgillito
    15 Oct 2014 | 1:32 pm
    Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: Facebook proudly boasted over 650 million daily visitors to its site last year, a number that is only going to increase in…
 
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    speaking in clicks

  • Consistency: Mythical Beast, Real-world Tyrant

    Mark Laporta
    19 Nov 2014 | 5:24 pm
    When it comes to messaging, the word “consistency” is the consistent favorite, as a way to describe the messaging goals of many a brand. It consistently wins the prize for the most overused word in the business. Not that I don’t understand the impulse. With today’s top-heavy staffing, it takes so many hours to reach common ground on the simplest decisions that there’s little incentive to evolve consumer messaging once the latest tagline passes in committee. It’s so bad that the very idea of a consistent style of communication is too radical to contemplate.
  • Walking Away From Marketing Pseudoscience

    Mark Laporta
    25 Oct 2014 | 6:45 am
    By now the concept of Engagement has burrowed deep into the consciousness of nearly everyone involved with digital marketing. It has gone beyond buzz worthiness and graduated to the status of a topic most people take for granted. Of course you’ll develop an engagement strategy for your Web presence. Of course you will. Trouble is, the very ubiquity of the concept has led a large swath of the industry to see engagement as a generic, quantifiable thing that you can lock into your site—if only you follow best practices. Hence, we have Information Architects and User Experience Designers…
  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
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    Super Bowl Commercials 2015

  • Super Bowl Commercials Were Entertaining

    19 Nov 2014 | 11:52 am
    Super Bowl Commercials Were Entertaining, But Will Advertisers Get a Return on Their Investment?Super Bowl commercials are making entertainment in this year. Advertisers paid $2.5 to $3 Million to obtain 30 seconds of exposure for their products and services in this year. The production costs for the TV commercials and fees paid for celebrity endorsements, such as Lebron James and Betty White are added. The investment is even more substantial for these companies. Although a record 106.5 million people watched this year's big game. And they are also sell a lot of Bud Lights, Snickers, Doritos…
  • Greatest Super Bowl Commercials

    19 Nov 2014 | 11:49 am
    Many people are not sports fan, the Super Bowl isn't about winning or losing. And they are not considered player is named MVP or which team hoists the Lombardi trophy overhead at the fourth quarter's end. And also they did not think about coach who is submerged in a Gatorade bath. From that we should know these all for one thing that is commercials. The TV airing the Super Bowl may be turned off, or worse, turned to Lifetime without the commercials.Super Bowl commercials are expensive to air. Cost of 2.5 million is spend for a thirty second spot in last year's game, and it will makes them…
  • Best Super Bowl Commercials In History

    15 Nov 2014 | 10:51 am
    In many ways, you come for the Super Bowl but remain for the advertisements (and the 7 layer dip). They turn a football match into a four-hour experience, which was exclusively takes place once in a year (without counting the Westminister Kinnel Club Dog Show).We move into a glance at our top five Super Bowl commercials of all time, and the role they have played in not merely providing interest to us during game gaps, but then leaving behind an enduring effect on our lifestyle. 5) Dave and Oprah Share The Limelight In all time, it is probably most expensive commercial, if it was for this…
  • Arizona will host Super Bowl XLIX in 2015

    13 Nov 2014 | 7:59 am
    Officially NFL will be announced held Super Bowl XLIX on Tuesday at the University of Phoenix Stadium in Glendale, Arizona.PHOENIX - Super Bowl 2015 will be hosted on Arizona.University of Phoenix StatiumThe NFL owners are determined between Arizona and Tampa Bay.Notification was announced by Arizona that it was a finalist back in April and submitted its bid to host the big game in month August.Arizona Super Bowl XLIX - 2015Mike Kennedy who the chairman of the Arizona Super Bowl Host Committee, and he said that bid for Super Bowl XLIX is one of the ‘most solid’ proposal which is put ever…
  • Funniest Super Bowl Commercial Ads 2014 Ranking

    3 Feb 2014 | 11:11 am
    With a Super Bowl that ended up being a blowout, fans were forced to take solace in the commercials that help make the game such a universally enjoyed event. Fortunately, there were quite a few memorable ones. Many of the advertisements this year ditched the humor angle and instead looked to warm hearts. No one did a better job of that than Budweiser with this spot shown at the end of the game: According to ESPN's Darren Rovell, this received plenty of critical acclaim: Despite the different commercial styles, there were definitely some that caused almost anyone watching to laugh out loud.
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Why recording voice over can be a moral maze

    Constantino de Miguel
    20 Nov 2014 | 9:27 am
    Recording voice-overs for alcohol, tobacco, e-cigarettes, animal misuse, political parties, firearms, pornography, fast food? And keeping a moral balance?
  • The power of the thank you note

    Constantino de Miguel
    12 Nov 2014 | 1:08 pm
    Saying thank you, gracias, merci, danke, bedankt, grazie... It doesn't cost a penny but the effect of true gratitude can be remarkable on your client.
  • The other side of the booth…

    Constantino de Miguel
    24 Oct 2014 | 8:19 am
    What’s it like on the other side of the booth? As voice-over artists we are expected to perform, take direction and be a mind reader!
  • Pré-ampli, réglages et secrets pour la voix off

    Constantino de Miguel
    22 Oct 2014 | 3:43 am
    Le pré-amplificateur est essentiel pour un rendu pro dans vos enregistrements. Mais sait-on l’utiliser comme il faut? C’est une tendance qui s’amplifie chaque année. Beaucoup de comédiens voix off se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare [Read more]
  • Gary Terzza, VO coaching from the UK

    Constantino de Miguel
    16 Oct 2014 | 9:14 am
    VO coaching is what Gary Terzza offers through VOmasterclass™, a voice over training program helping beginners in the peculiar art of reading at the mic.
 
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    Media Planning Playbook

  • The Huge Benefits of New Digital Media Buying Standards

    Capitol Media Solutions
    19 Nov 2014 | 4:00 am
      Online publishers often tout digital media buying as the most measurable approach to advertising. However, an ad won’t drive action if your audience never views it. In 2013, ComScore research indicated that website visitors don’t see 46% of ads. This matters even more because many advertisers buy digital media on a standard cost per impression […] The post The Huge Benefits of New Digital Media Buying Standards appeared first on Media Planning Playbook.
  • Does Your Media Buying Company (Gasp!) Only Work in One Industry?

    Capitol Media Solutions
    12 Nov 2014 | 4:00 am
    One of the most common questions that businesses like yours ask Capitol Media Solutions is whether we have experience in their industry. For some, it’s a defining factor in which media buying company they hire. For others, it’s one checkbox among many in their criteria. Usually, the answer we give is “yes.” We’ve worked with […] The post Does Your Media Buying Company (Gasp!) Only Work in One Industry? appeared first on Media Planning Playbook.
  • How to Find Your Audience with Media Research

    Capitol Media Solutions
    5 Nov 2014 | 4:00 am
    One of the biggest challenges with buying media that will reach your audience is knowing your ideal customer. Marketers have difficulties targeting the right audience even when they have been selling a product for years. The obstacles only grow larger when they are selling a new product or offering a product that is suited to […] The post How to Find Your Audience with Media Research appeared first on Media Planning Playbook.
  • Media Buying Basics for the Holidays

    Capitol Media Solutions
    29 Oct 2014 | 7:17 am
    Last week, we offered up some tips for planning and buying media for the upcoming year. More immediate is the need to begin planning your holiday advertising. Taking action now and following certain media buying basics can save you money and help you get the most from your ad spend. Holiday revenue can be essential, […] The post Media Buying Basics for the Holidays appeared first on Media Planning Playbook.
  • Buying Media for Next Year? Get Started Now.

    Capitol Media Solutions
    22 Oct 2014 | 5:00 am
    Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying media more sporadically instead of in advance of the new year. While the “sporadic” approach can be effective in certain circumstances, […] The post Buying Media for Next Year? Get Started Now. appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Is Your Advertising Agency Business Development Director Doomed?

    Peter
    26 Nov 2014 | 8:56 pm
    Is Your Advertising Agency Business Development Director Doomed? Could be if your agency isn’t set up for success. To quote the Beach Boys… Wouldn’t It Be Nice. Yes, wouldn’t it be nice to have a business development director that brought in more business for your advertising agency than you can handle. But is your business […] The post Is Your Advertising Agency Business Development Director Doomed? appeared first on Peter Levitan & Co..
  • Are You More About ‘Likes’ than Being ‘Liked’? PR Master Peter Shankman Lays It Out.

    Peter
    24 Nov 2014 | 7:46 am
    Some Thoughts On Social Media and Real Life ‘Liked’ Vs. ‘Likes’ From PR Master Peter Shankman I spoke at HubSpot’s enormous Inbound 2014 conference in September. This was without question the largest advertising conference I’ve attended. It consumed the entire Boston convention center. I was told that there were around 7,000 people attending. The draw […] The post Are You More About ‘Likes’ than Being ‘Liked’? PR Master Peter Shankman Lays It Out. appeared first on Peter Levitan & Co..
  • Hanoi A Bit Younger – One Year Ahead Of College Graduation

    Peter
    22 Nov 2014 | 12:38 am
    One year ahead of college graduation. Kinda of a wild scene at a temple. Yes, boys will be boys and… The post Hanoi A Bit Younger – One Year Ahead Of College Graduation appeared first on Peter Levitan & Co..
  • I Am In Hanoi

    Peter
    19 Nov 2014 | 6:00 pm
    I am going to write more on this experience but here is one photo I took yesterday just to whet your appetite. The post I Am In Hanoi appeared first on Peter Levitan & Co..
  • Why I Guest Post On Agency Post

    Peter
    13 Nov 2014 | 9:07 am
    Guest Post On Agency Post For Fun and Profit A post on today’s Agency Post blog got me thinking about the value of guest posting for ad agency new business. In fact, I’ve written on this subject before. Here: 2 New Levitan Guest Posts on Agency Post and Advertising Week And, here: Thanks To HubSpot, Ad Contrarian […] The post Why I Guest Post On Agency Post appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • 10 Secrets to Growing Your Email List

    HHamblin
    13 Nov 2014 | 11:00 pm
    A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list […]
  • 5 Steps to Finding Your Customer

    HHamblin
    9 Nov 2014 | 11:00 pm
    As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
  • 5 Ways to Make Your Customer Remember You

    HHamblin
    4 Nov 2014 | 11:00 pm
    Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service and products play equal roles in keeping your business at the forefront of your customer’s minds.
  • Setting Email Marketing Goals

    HHamblin
    16 Oct 2014 | 2:49 pm
    So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses can’t answer this question. Why did you start an email marketing campaign? Why are you sending this email? Email marketing isn’t just […]
  • Passing the Email Test

    HHamblin
    30 Sep 2014 | 8:04 am
    If you have a question about your email list, the best way to answer it is to ask your readers. You don’t have to ask them if they prefer emails at 6 a.m. or 6 p.m., just send out emails at two different times and find out what works best for you.
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    Filthy Rich Writer

  • Copywriting Q&A: 5 Easy Tips for Maximizing Your Time

    Nicki Krawczyk
    24 Nov 2014 | 5:00 am
    Twenty four hours often doesn’t feel like enough time to do everything you need to do—especially when you ‘re building up your new copywriting career. So, short of bending the rules of time, what’s a person to do? Maximize what you’ve got. Read on… Today’s question comes from Anders T. who asks, “Probably like the rest of the world, I’m so busy all the time that I feel like I’m not devoting enough time to building my business. Are there any tips you can offer for…adding five more hours to the day?” While I can’t add…
  • Copywriting Q&A: How to Deal with Haters

    Nicki Krawczyk
    17 Nov 2014 | 5:00 am
    Wouldn’t it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh it would, it would. But that’s just not the case. So let’s talk about how to stay up when other people are bringing you down. Read on… Today’s question comes from Cressida H. who asks, “I’m really excited about copywriting and I actually have a lot of confidence that I’ll be able to make it my career. However, I’m not exactly getting the support I’d have expected from some of the people around me. Do you have any…
  • Copywriting Q&A: The Big Secret About Changing Careers

    Nicki Krawczyk
    10 Nov 2014 | 5:00 am
    Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We’re going to break it all down for you today as we reveal the big secret behind successfully changing careers. Ready? Read on… Today’s question comes from Fatima R. who asks, “I’m really interested in becoming a copywriter, but my current job doesn’t involve much writing and I really don’t have a background in marketing or advertising. How do I go about actually changing careers completely?” This is one of…
  • Copywriting Q&A: 7 Ways to Burn Bridges Like a Champ

    Nicki Krawczyk
    3 Nov 2014 | 5:00 am
    We focus a lot on ways to be a better copywriter, but let’s turn things around a bit. Today we’ll focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. Intrigued? Read on… Today’s question comes from Dave T. who asks, “I’m freelancing at a new company and people keep talking about how bad the last copywriter was! I guess it bodes well for me, but how do I make sure I avoid becoming the next gossip topic?” To begin with, obviously, the best way to…
  • Copywriting Q&A: What You Need to Know About Testing

    Nicki Krawczyk
    27 Oct 2014 | 5:00 am
    In many companies, your copy will be put to the test. But wait—don’t panic. What I mean, is that your copy will be put to the test against more of your copy. It’s a pretty common (and very important) process that you need to know about. Read on… Today’s question is from Ansel R. who asks, “My client wants to do an A/B test with subject lines. I smiled and nodded…What does that mean?” I know, you thought you left tests behind in school. And you did—these are a different kind of test. And, believe it or not, they’re great. As you and I both…
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    Whitehouse Post » Blog

  • Warm Up

    Frank Collective
    25 Nov 2014 | 1:38 am
    Are you ready for the winter weather? No? Well, Los Cabos is ready for you. Not even a hurricane can hold them back—they are warming up to welcome you with sunshine and hearty hospitality. Jeffrey Darling, David Cea and Lapiz USA will see you there.
  • Discover Happiness This Holiday Season

    Frank Collective
    25 Nov 2014 | 12:59 am
    They say money can’t buy happiness—but we all know it sure can help remove some of the things hanging over our heads…at least some. Hang with Heidi, Martin at Moxie and The Martin Agency this holiday season.
  • Homeward

    Frank Collective
    21 Nov 2014 | 3:05 pm
    Life and love are complicated—and when either give you lemons—pucker up. Everyone’s journeys vary—paths diverge, wind and reconnect as we trace our way through this vast space-time in which we find ourselves—finding and making our way, our home. Christine Wolf partners with Phil Montgomery, Buck Mason and For Love and Lemons for Homeward. Christine took on “his story” Lost, while Matt Jameson told “her story,” Found.  
  • It’s Complex.

    Frank Collective
    18 Nov 2014 | 5:36 pm
    We’ve seen the lists—some of us have even made the lists—almost all of us have debated them. Not all of us, of course, have had our dissent recorded and shared online. And for those of us who have—things aren’t always what they seem. Just as we have many people to thank for our successes, we are also intertwined in our mistakes—Wale didn’t act alone. Seinfeld stirred him up—Jerry is the agitator at blame. Lucky for you, Brian May and Benjamin Dickinson have the footage to prove it. See COMPLEX for the full story or check it out on Agency Spy or USA Today.
  • Flying with Ford

    Frank Collective
    18 Nov 2014 | 10:04 am
    When darkness falls, it’s nice to be able to light the way home. Gareth McEwen, Blue Hive and Rob Cohen have teamed with Ford Mondeo to show you the way, fast and furious—and IN CAMERA. The tense landing scene that will leave you gasping was filmed in one take, in camera. Gareth wove it skillfully into the storyline to play up the pressure, and Ford, of course, lit the way. #GoFurther.
 
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    Tradical 360 Blog

  • How to ‘Get’ Social Media For 2015

    Daniel Ryan Adler
    20 Nov 2014 | 12:21 pm
    Social media in 2014 has been largely about becoming a game-changing industry, especially with regard to content marketing. But as the virality of Bill Cosby memes has shown, social media is a force to be reckoned with. Social Media: What it’s good for A lot of companies know that they need social media, but they don’t really know why or what for. They think that social is a great way to promote viral videos, or to get more likes than their competition, but too often they miss the point. An effective social media campaign can do many things, such as provide customer support, foster brand…
  • 5 Content Marketing Takeaways for SEO in 2014

    Daniel Ryan Adler
    12 Nov 2014 | 11:28 am
    Content marketing has changed a lot over the past year. Thanks to Contently, we’re going to talk about the latest trends in the industry and how they affect SEO. Here are our takeaways. 1. Social media is about entertaining A lot of people are still confused about social media and what it’s good for. The fact is, most people use social media to have content curated to them by people they trust, i.e. friends and people they follow. Social media has changed a lot since the days where you could post about what you had for breakfast (okay, you could never really post about what you…
  • Why Your Startup Should Work From Home (At Least Some of the Time)

    Daniel Ryan Adler
    6 Nov 2014 | 10:57 am
    When it comes to how we work in the digital marketing sphere, it’s important to think about the latest innovations. A lot of cool companies have ping-pong tables, nap rooms, and dogs, perquisites which fifteen or twenty years ago would have been unheard of. While many digital marketing agencies in NYC are picking up on the Silicon Valley style office, they’re still reluctant to allow their employees that last piece of freedom: the big WFH, or working from home. But as technology and workplace culture improves in the 21st century, expect this to change. Financial benefits of…
  • The Best Neighborhood for Startups in NYC

    Becky Radolf
    31 Oct 2014 | 7:20 am
    Soho? Flatiron? Tribeca? What is the best neighborhood for startups in NYC? It obviously is not Midtown, which we all know is the worst for any industry, due to the general paucity of decent places to eat and drink, the excessive appeal for tourists, and the reputation of being the hub of Manhattan Isle, and thus the prices that go with it. Well, with Midtown out of the way let’s get started on the pros and cons of each neighborhood in NYC you should consider for your startup. Soho The most expensive neighborhood in NYC for real estate overall is probably not a great place to look for…
  • How Do I Choose the Right Keywords for My SEO?

    Daniel Ryan Adler
    23 Oct 2014 | 12:12 pm
    When we sign a new client, one of their biggest concerns is what keywords we will rank them for. Obviously they want to rank for keywords that will bring them business, so it’s important that we target the right keywords so that we can show them results in a certain amount of time. Here’s how we do it. Using Keyword Planner Google’s Keyword Planner is my default tool for choosing keywords. Unless a client is already ranking well for a term that brings them customers, I will usually choose a keyword that gets less than a thousand hits a month: five hundred is ideal.
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    AdSpruce

  • India to Overtake United States as Mobile Web Takes Over

    Tegan Pyke
    20 Nov 2014 | 6:06 am
    India’s internet audience is set to reach 300 million users by the end of December, which will see it become the second largest internet market in the world. This rapid change has seen internet uptake grow 30 per cent in a year. The Internet and Mobile Association of India (IAMAI) released its Internet in India 2014 report last night with the news that it expects India’s internet audience to reach 300 million users by the end of the year, becoming the 2nd largest global web consumer behind China (which now boasts around 600 million users). The Indian market is in the middle of a…
  • India’s Overlooked Mobile Audience – #Infographic!

    Tegan Pyke
    13 Nov 2014 | 5:12 am
    India is fast becoming one of the most viable mobile markets worldwide, with high engagement rates and a huge proportion of the population on the brink of uptake. Despite that, many developers and businesses are missing out on this massive audience because they aren’t producing content for all device types. India’s digital advertising industry is a behemoth, with an estimated spend of US$458.33 million in 2014. In the the past two years, the mobile and video advertising shares in India have doubled. Despite that, a huge proportion of international and Indian companies are missing…
  • Opera Mini Browser Is India’s Third Most Popular App

    Tegan Pyke
    11 Nov 2014 | 5:30 am
    Opera CEO Lars Boilesen has announced that Opera Mini has hit 50 million users. The app is now the third most popular app in India, beaten only by social media apps Facebook and WhatsApp. According to Boilesen, the Opera Mini app has seen a 110 per cent increase in use in India over the past year, which sees Opera’s Indian audience account for 50 per cent of users across all its platforms. Much of Opera’s success lies in its embracing of Indian consumption habits and its heightened device compatibility. The app is currently available in 13 native languages including Hindi, Punjabi…
  • The Mobile Developer Debate: Web, Hybrid, or Native?

    Tegan Pyke
    28 Oct 2014 | 6:13 am
    The mobile marketplace is a vast and rapidly changing area. One of the biggest arguments since 2008 has been native app versus mobile web. It’s time to put it to bed. To companies and brands, mobile web presence should be more important… and native apps come second to hybrid and HTML5. The mobile web versus app argument is old. It’s been going since the launch of the Apple App Store and that was 2008. Six years later and people are still butting heads over it. Do a quick Google search and you’ll find hundreds of articles online where respective sides duke it out to prove they’re…
  • Why Video Is Dominating Mobile

    April Jones
    16 Oct 2014 | 3:54 am
    Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction and marketing. The success of video can be seen by just taking a look at Google’s YouTube. YouTube is the biggest video sharing Web site, the second-largest search engine after Google and the third-most visited Web site in the world, with more than 100 hours of video being uploaded to the site every minute. Click HERE and head over to Mobile Marketer, the news leader in mobile marketing, to read more on how video is dominating the mobile. The post Why Video Is Dominating…
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    Brogan & Partners Convergence Marketing

  • Effective nonprofit social media marketing campaign example #1: UNICEF.

    maila
    25 Nov 2014 | 7:42 am
    Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platform that allows its users to create virtual wish lists for just about anything – dream closet, mouthwatering recipes, future home décor, etc. You name it. Pinterest will provide a variety of options to fulfill your wishes. UNICEF, a nonprofit organization that raises awareness for child poverty, created a clever campaign using Pinterest as its launching platform. Their strategy? Juxtapose the…
  • The Weekly Recap - November 17, 2014

    Ellyn
    21 Nov 2014 | 10:14 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 4 Creative Ways to Make your Website more Personalized Your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying,…
  • What does Snapcash from Snapchat mean for marketers?

    Laurie
    19 Nov 2014 | 12:36 pm
    Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. And now, I can send her money through the app on my iPhone (#shewouldlovethat!). Snapchat unveiled its first foray into eCommerce with Snapcash on Tuesday. I got a message from Snapchat and the video below was the message. It shows a teenaged brother and sister buying their mom a gift and then the sister pays the brother back using Snapcash. Of course, then the video breaks into a song and dance…
  • Celebrating 30 years of creative advertising: #24 North Carolina Department of Health and Human Services.

    Laurie
    18 Nov 2014 | 9:59 am
    Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease and Stroke Prevention Task Force, we set out to increase the public’s awareness and knowledge of blood pressure and cholesterol numbers, as well as the symptoms of stroke. After much research, we created a multimedia campaign that included the TV spot and radio spot entitled, “Lost in Translation,” which humorously conveyed the often confusing meaning of blood pressure numbers to our…
  • The Weekly Recap - November 10, 2014

    Ellyn
    14 Nov 2014 | 8:05 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Top Ten Takeaways from the Mayo/Ragan Healthcare Social Media Summit. Brand journalism was the conference buzzword. How Buzzfeed makes Money: An inside look at their Sales Process. Behind the playful content that thrives on shares is a serious business that…
 
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    Aerial Advertising Blog

  • 3 Ways Aerial Advertising Fits Into Your Regional Marketing Campaign

    25 Nov 2014 | 8:30 am
    What Is Regional Marketing?
  • 5 Reasons To Choose Airship Advertising

    25 Nov 2014 | 8:30 am
    1. They’re Unique There are only 25 airships in the entire world, and there are only 7 operating in the United States. Goodyear currently has 3 operating in the U.S., MetLife has 2, and then there is the DIRECTV and Hood blimps which are often seen in the northeastern states.  2. Powerful Impressions Impressions generated with an airship are more powerful than other mediums. “The more extraordinary the experience or atypical the location or surface, the larger the impression on the target.” – Robyn Blakeman - Associate Professor, School of Advertising & Public Relations -…
  • How To Create A Social Media Frenzy With Aerial Advertising

    18 Nov 2014 | 8:30 am
    Social media has exploded in the past decade, changing the way we communicate with our friends and family, and the way advertisers connect with the mass population. In meetings across the country, advertising and marketing professionals are asking each other, “What’s the best way to connect with our target audience using social media?” “How can we harness its selling power?” “How can we get people to talk about our brand on their networks?” Smart advertisers have started incorporating hashtag call-to-actions (CTAs) in their advertisements hoping to create a buzz on social media.
  • Van Wagner Airship Group Launches New ‘Legendary Blimp’ In Australia

    13 Nov 2014 | 8:30 am
    Appliances Online, a major online retailer of home goods and appliances, launched its first major television advertising campaign earlier this year. Their highly comical and attention-grabbing advertisements promote “Legendary Service.” So, it would make sense that their outdoor advertising campaign would be legendary as well. With this in mind, the Sydney-based company reached out to Van Wagner Airship Group to launch a blimp in the Australian market. The 127 foot long by 36 foot wide, internally lit dirigible, aptly named “Legend Blimp” recently made its maiden flight from Riddells…
  • #SkyBanner Trends On Twitter Following ‘Fire John Idzik' Banner Flight

    11 Nov 2014 | 8:30 am
    In Case You Missed It - Fans Fly 'Fire John Idzik' Banner Over Jets' Stadium Last week, a banner towing plane circled the Jets' stadium over a dozen times during their practice hour. The simple letter banner contained only three words, but they made a big statement -- “Fire John Idzik.” As planned, the fan-sponsored banner got the attention of the coaches and the team on the ground below. Following the flight, head coach Rex Ryan addressed the media, “They've got a right [to express themselves], but I just think that when you look at the big picture, this isn't about one man falling…
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    Sunrise Advertising

  • We’re Hiring a Production Designer!

    Sunrise
    25 Nov 2014 | 7:50 am
    We are seeking an uber-talented production designer with invincible chops to help us in our daily quest to energize established brands. In this role, you will be exposed to a variety of media channels every day and the scope of our work requires elite design problem-solving and creativity. This is a design role, but with heavy emphasis on production and project management. It requires an individual who works smart, is driven, organized and passionate about our industry. The ideal candidate loves typography and has infinite ideas about how to make it come alive. You will work in a…
  • Brands Hide their Wrappers Under their Advertising

    Sunrise
    19 Nov 2014 | 11:30 am
    As the American population gets smarter about what they consume, brands seem to be scrambling to keep their products on the “okay to eat and drink” list. But, will these efforts really help their declining sales or will the American public see past the advertising? I’m leaning toward the latter. What is and isn’t healthy is all over the internet, commercials, branding, everywhere! Avocados are healthy, chips aren’t, and we get it! The American population can’t help but be educated on the topic. And brands, like McDonald’s, are seeing sales decline. Why? One can only assume that…
  • We’re Hiring a Designer!

    Sunrise
    10 Nov 2014 | 1:08 pm
    We are seeking a talented designer with the passion and drive to help us energize established brandsevery day. The ideal candidate sees the beauty of blending strategy and consumer insights to consistently craft relevant, innovative and compelling designs for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand…
  • We’re Hiring a Copywriter!

    Sunrise
    10 Nov 2014 | 1:04 pm
    We are seeking a talented writer to help us energize established brandsevery day. The ideal candidate understands the importance of using consumer insights to strategically and consistently craft relevant, influential and compelling copy for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand brand strategy…
  • Election Day is Almost Here! Now get off my TV …

    Sunrise
    3 Nov 2014 | 11:56 am
    Tomorrow’s the day we have all been waiting for … to be done with Mid-Term Elections! But, all for various reasons. Some of us are anxiously waiting to find out who won, while others are counting down the seconds until the campaign ads finally come to an end. I’m one of those who cannot wait to get a break from all of these political ads, mailings and street corners covered in yard signs. Over the past few weeks you haven’t been able to turn on the TV without a commercial break consisting of three or more ads letting you know how awful their opponent is. Not only has this political…
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    SenaTechno

  • How to Make Money with Facebook

    Nurdin Budi M.
    13 Nov 2014 | 4:26 am
    Facebook impact on the way people react to each other. The effect has been felt by the people in a higher level of communication, so communication between people not only through text, but also through photos, status, and links to web sites and widened a on other things.Nowadays, everyone knows that social networking can be used as land for the money. Facebook can be used as an online business, whether it be a good or a service. Facebook can also be used as a customer engine on the website and create a link in it.So how do I make money with Facebook is more detailed? The first trick…
  • Social Media for Marketing Web

    Nurdin Budi M.
    10 Nov 2014 | 6:15 am
    Social media is a great way to market and improve a website. We all know that social media is a communication tool that is widely used by the public to interact between friends or even strangers who are not one country with them.For people who want to have a website, especially the rise of web traffic they have to refresh the network with the various layers of the world community to work together to facilitate a good relationship.Share a variety of brands of products or services you are selling to them through social media, as this is the main reason you should do if you want to give them a…
  • Tips to Increase Blog Traffic with Targeted Trending News

    Nurdin Budi M.
    5 Nov 2014 | 9:31 pm
    You must have been well aware that content will help in improving blog traffic and this has also been done by many bloggers to build their blogs in order to be the best.Although sometimes a little insert a topic which is very controversial or strange to get the attention of readers of the blog.In addition to using tricks that have been common in the above, there are several ways to increase traffic to blog with easy, by using the trending topic or news that are much sought after and reported by others, are as follows:1. Creating a celebrity news Celebrity popularity has fairly high in…
  • Building Traffic with Social Media

    Nurdin Budi M.
    3 Nov 2014 | 8:31 am
    So if you currently have a website and you are regularly providing content on a daily basis. Then you also have done various advertising programs and also has an ad on your website. So what else should you do to make the website better?If you are doing things above then this is the time you do one more step that really will make the website go up, build traffic, especially in high volume. This will not happen if you just keep quiet and do nothing and just wait in front of the computer or in a chair alone.Below are several ways to set up a website and increase traffic using social media:The…
  • Algorithms in Search Engines and Determinants Algorithm

    Nurdin Budi M.
    31 Oct 2014 | 4:52 am
    Why Search Engine Algorithms in Search Engines Important? For SEO experts, it may already be familiar and have become a common discussion, then what about those who are beginners and do not know more than them? Yes they sometimes mistranslated on an algorithm of search engines.This article will help you to explain about the algorithm and some of the terms commonly used by many SEO experts increase traffic to their blog or website.Every online business must understand and have the main tool that will be used to make the business accepted and get the best traffic on the internet. So what is an…
 
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    Palchoice

  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
  • Walking lesson: learn to walk really?

    admin
    12 Nov 2014 | 11:35 am
    The post Walking lesson: learn to walk really? appeared first on Palchoice. Since I was working continuously sitting in front of the computer my mother was forcing me to go for a walk in the park. I also needed a break so I decided to go for an evening walk and get refreshed. But this evening walk turn out to be very fruitful for me in more [...] The post Walking lesson: learn to walk really? appeared first on Palchoice.
  • 12 ways to increase your productivity

    admin
    5 Nov 2014 | 11:24 am
    The post 12 ways to increase your productivity appeared first on Palchoice. We all want to achieve success in our life. That’s why we are working so hard to be a part of top 1% of the population who are called success. So what is the secret of this top 1 % of the population? It’s hard work. I hope this has not shocked you. Everybody knows [...] The post 12 ways to increase your productivity appeared first on Palchoice.
  • Top 10 secrets of happy people

    admin
    2 Nov 2014 | 12:40 pm
    The post Top 10 secrets of happy people appeared first on Palchoice. Why some people are naturally happier than others? Whatever be the circumstances they seem to adjust well and successfully search reasons for happiness. It’s not that they don’t suffer like others or that they never get sad in life. But they still look happier than others around them. Do they know any secret? If yes, [...] The post Top 10 secrets of happy people appeared first on Palchoice.
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • Clickbooth

    AllAdsNetwork
    23 Nov 2014 | 12:38 am
     Clickbooth is one of the fastest growing CPA network. It is also the #1 CPA ad network of 2014. Clickbooth is providing innovative approach to marketers to make money online. They have various range of advertisers and number of categories to filter your products. To get started with them will require you to submit your ... The post Clickbooth appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdSupply

    AllAdsNetwork
    22 Nov 2014 | 5:18 am
    AdSupply is a rich media advertising network  that actually connects advertisers with customers. It was started in 2009 and is one of the fastest growing private company in United States according to Inc. The good thing about the AdSupply is that they serve larger and targeted ads to the publishers. There ads are very rich ... The post AdSupply appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Chitika

    AllAdsNetwork
    19 Nov 2014 | 9:24 am
    Chitika is a display advertising network that pays publishers on the basis of CPM and CPC. Chitika is often treated as Google Adsense alternative. Being a non-contextual advertising network you can use it with Google Adsense without any doubts. Publishers often don’t know this but the ads from Chitika are displayed on the website only ... The post Chitika appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Kitara Media

    AllAdsNetwork
    15 Nov 2014 | 2:04 am
    Kitara Media is a digital media company which brings advertisers and publishers together and delivers the right message to the right website by means of Propel+. Propel+ has two video format solutions such as 400×225 Medium Ad Unit and the other is 460×260, 530×300 large ad unit. With Kitara Media, publishers can increase audience engagement ... The post Kitara Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • How to Make Money with Pop Up Ads without Losing Viewers

    AllAdsNetwork
    13 Nov 2014 | 1:55 am
     Use Pop Up Ads Effectively Pop up advertising is a big business. They make almost twice the amount your normal CPM banner makes you. You might have seen pop up ads on many websites and they are very effective if you do it right way. These ads are good to bad. If you are using ... The post How to Make Money with Pop Up Ads without Losing Viewers appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Etenwa Manuel Cruz

  • Chronicle of Depressed Hope

    etenwa
    16 Nov 2014 | 8:51 am
    He ran for his life was worthless; she stayed for she had hope in her worthless life. He couldn’t stay for he only saw defeat in his miseries; she stayed for she foresaw the feat of her bravery. To him running away was the answer; to her running was utter cowardice. He was expected to … Continue reading Chronicle of Depressed Hope →
  • The Racism Constraint

    etenwa
    7 Nov 2014 | 9:10 am
     In the end, man is not entirely  guilty – he did not start history. Nor is he wholly innocent – he continues it. The famous words of Albert Camus continues to linger. The feature image displays a white kid holding his arm out to a black man and this only makes me think of one thing … Continue reading The Racism Constraint →
  • THE MAN

    etenwa
    28 Oct 2014 | 12:26 pm
    I stood gazing and examining the intricate physique of this gruesome figure in the dark. With bloodstained hands, hard impressed tattoos and a shiny dagger to suppress his acuteness, I knew he was the real deal; someone that could bring down Mt Everest if he dared to, literally. I stood in awe, wondering how someone … Continue reading THE MAN →
  • Happiness is in our Tears

    etenwa
    23 Oct 2014 | 12:28 pm
    You wake up on a Monday morning feeling like cat piss, it hurts because you know that even cat piss is way better than how you feel. You spend a substantial amount of time trying to imagine if you ever experienced any good thing or if you were born to be a tragedy and how … Continue reading Happiness is in our Tears →
  • World War III: The Ebola virus: Why it is a Global problem.

    etenwa
    23 Oct 2014 | 6:09 am
    When the Ebola virus broke out in Africa in March 2014, it was viewed as an ‘African thing’ and something that wasn’t going to be a threat to humans worldwide. A mentality that would later turn out to be a facade and ultimate fool’s paradise. Today, over 9000 people have been infected with the Ebola virus … Continue reading World War III: The Ebola virus: Why it is a Global problem. →
 
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    Advertising Hacker » Blog

  • PPC Advertising is Surprisingly Similar to Getting a First Date

    Jonathan Ng
    3 Nov 2014 | 5:02 pm
    The steps an advertiser takes people through in order for a campaign to be successful are similar to the same steps a guy takes a woman through in order to get a first date. Grab ATTENTION In order to get a first date, the first thing a guy needs to do is get the right […] The post PPC Advertising is Surprisingly Similar to Getting a First Date appeared first on Advertising Hacker.
  • Stop Viewing Domain Names as “Just an Address”

    Jonathan Ng
    21 Oct 2014 | 6:39 pm
    Have you ever tried buying a domain name for your business?  Chances are that the best domain name was already registered and is being used by someone else or the owner wasn’t willing to sell it at a reasonable price so you kept looking and found that the available alternatives just weren’t as good. It’s not a .com, […] The post Stop Viewing Domain Names as “Just an Address” appeared first on Advertising Hacker.
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