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  • P.R. Firm for Putin’s Russia Now Walking a Fine Line

    NYT > Media
    By RAVI SOMAIYA
    31 Aug 2014 | 6:17 pm
    Ketchum’s staff members who work with Russia must avoid being seen as defending acts contrary to American interests while still providing some luster for a lucrative client.
  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    Adweek : Advertising & Branding
    Noreen O'Leary
    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • 10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

    Adrants
    29 Aug 2014 | 10:06 am
    The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease). The ALS Ice Bucket Challenge not only raised awareness about ALS, but it also helped many brands step into the spotlight and market themselves while supporting a great cause. And the best part: the Ice Bucket Challenge raised more than $94.3 million to fund future ALS research. But there have been tons of awareness campaigns for diseases and…
  • Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014

    Advertising & Marketing News
    Carly Zed Zander
    29 Aug 2014 | 1:00 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes eight new hires to its staff. Cogensia is a customer marketing solutions firm empowering clients with data and insights. The post Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014 appeared on Advertising & Marketing News.
  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    Adweek : Advertising & Branding
    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
 
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    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    Noreen O'Leary
    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    Michelle Castillo
    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    Garett Sloane
    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    Christopher Heine
    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    Robert Klara, Robert Mann
    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
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    Adrants

  • 10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

    29 Aug 2014 | 10:06 am
    The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease). The ALS Ice Bucket Challenge not only raised awareness about ALS, but it also helped many brands step into the spotlight and market themselves while supporting a great cause. And the best part: the Ice Bucket Challenge raised more than $94.3 million to fund future ALS research. But there have been tons of awareness campaigns for diseases and…
 
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    Advertising & Marketing News

  • Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014

    Carly Zed Zander
    29 Aug 2014 | 1:00 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes eight new hires to its staff. Cogensia is a customer marketing solutions firm empowering clients with data and insights. The post Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014 appeared on Advertising & Marketing News.
  • Launch: ArteQuesta focuses on art as an investment with updated 2014 web portal

    Carly Zed Zander
    26 Aug 2014 | 4:35 am
    MILL VALLEY, Calif. /Advertising & Marketing News/ -- NEWS: ArteQuesta, a fine arts investment company is pleased to announce the launch of its new website at artequesta.com. ArteQuesta's web portal is designed to assist collectors, patrons, art professionals, and individuals in making thoughtful decisions for establishing or maintaining an art-investment portfolio. The post Launch: ArteQuesta focuses on art as an investment with updated 2014 web portal appeared on Advertising & Marketing News.
  • Product Launch: ImmersiON-VRelia and International Immersion Industries partner for commercial virtual reality entertainment

    Carly Zed Zander
    19 Aug 2014 | 3:30 pm
    IRVINE, Calif. /Advertising & Marketing News/ -- PRODUCT LAUNCH: ImmersiON-VRelia today announced the launch of the immersive industry's first-ever virtual reality commercial entertainment division. The new division will be dedicated to providing head mounted displays and content to amusement parks, visitor attractions, immersive cinemas and promotional platforms. The division is the result of a new partnership between ImmersiON-VRelia and International Immersion Industries. The post Product Launch: ImmersiON-VRelia and International Immersion Industries partner for commercial virtual…
  • Product Launch: Firetainment Inc. to serve up New Fire Pit Tables at International Casual Furniture Expo

    Carly Zed Zander
    19 Aug 2014 | 8:00 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- Product Launch: Firetainment, Inc., a leading manufacturer of fire pit tables, will debut three new fire table designs at the 2014 International Casual Furniture and Accessories Market in Chicago, Sept. 16-19, 2014. These new additions to the Firetainment product line will be on display at booth 7-2019. The post Product Launch: Firetainment Inc. to serve up New Fire Pit Tables at International Casual Furniture Expo appeared on Advertising & Marketing News.
  • VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional

    Carly Zed Zander
    19 Aug 2014 | 6:30 am
    LANSDALE, Pa. /Advertising & Marketing News/ -- NEWS: Global DMS, a leading provider of Web-based compliant valuation management SaaS, announced that its vice president of marketing, Jody Collup, has been honored by National Mortgage Professional Magazine on its 'Top 25 Most Connected Mortgage Professionals' list. The post VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
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    Adweek : Television

  • CBS Exec Steve Capus Discusses the Evolution of the Evening News

    31 Aug 2014 | 4:09 pm
    Specs Who Steve Capus New gig Executive editor, CBS News;executive producer, CBS Evening News Old gig President, NBC News;executive producer, NBC Nightly News Age 50 Twitter @SteveCapus Photo: Alfred Maskeroni What insider knowledge are your bringing to your new role? I’m coming in with a little bit of a different perspective than most people have who just perhaps only had to produce for broadcast. It doesn’t get any better than being able to say, “This is a great piece of reporting at 60 Minutes, and we can showcase that on the Evening News,” and we can work…
  • No Fewer Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV

    31 Aug 2014 | 9:12 am
    A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie S. Klinger and the estate of Sir Arthur Conan Doyle, which tried to argue that, more than 100 years after the first Sherlock Holmes story was published, Holmes had not yet passed into the public domain because not every story starring him had been written yet by Doyle. The estate's licensing strategy was a novel one: demand licensing fees. And if the demandee pointed out that the character was more than 100 years…
  • Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

    29 Aug 2014 | 9:33 am
    Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in New York. It'll be…
  • Adrien Brody Has No Time for Your Facebook Friend Request

    27 Aug 2014 | 5:53 pm
    Specs Who Adrien Brody Age 41 Accomplishments Stars as Harry Houdini in History’s two-part biopic, Houdini (airs Sept. 1 and 2 at 9 p.m.); winner of the Academy Award for Best Actor in The Pianist (2002); founder of Fable House production company Base New York and Los Angeles > What’s the first information you consume in the morning? I try to gather my thoughts and then I turn to my emails because I’m usually on location and there’s a massive time difference. So I have to deal with whatever’s urgent before I go off and disconnect. How do you get your…
  • Canada Is Getting a New Video Streaming Service

    26 Aug 2014 | 1:58 pm
    Two of Canada’s largest cable television companies are putting their differences aside and joining forces to launch a new video streaming service as the industry responds in kind to competition from online players such as Netflix. The new service, called shomi (pronounced: show me), will debut in November at a suggested retail price of $8.99 (Canadian) a month. It will be available on tablet, mobile, online, Xbox 360 and set top boxes, to Rogers and Shaw Internet and television customers. Shomi will feature prior seasons of popular television shows, as well as iconic series from the…
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    Adweek : Technology

  • Instagram Users Like NASA’s Worldly View

    29 Aug 2014 | 2:03 pm
    NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week. The aeronautics and aerospace research group's time lapse video of our planet was liked more than 64,000 times and had an average audience engagement rate of 4.19 percent. This may be the start of a time lapse video race, especially since Instagram's newest app Hyperlapse, which it unveiled this week, will allows users to easily condense lengthy film projects for short attention spans.  In other news, the ice bucket challenge is still in full…
  • Apple Blocks Developers From Selling User Health Data to Marketers

    29 Aug 2014 | 10:18 am
    Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept. 9 launch of the first iWatch and next-generation iPhone, which will both connect to Apple's new health tracking software dubbed HealthKit. The Financial Times dug into the new iOS developer agreement to find new wording, including a clause that says developers may "not sell an end-user's health information collected through the HealthKit API to advertising platforms, data brokers or information…
  • With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

    29 Aug 2014 | 9:55 am
    This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since it was uploaded on July 11, is of an unknown woman describing the contents of a new toy set. The New York Times Magazine purports to have unveiled the unboxer as a 21-year-old woman living in Westchester County, N.Y., but since her face never appears in any of the clips and she stopped…
  • Publicis Groupe Looking to Buy Ad Tech Firm Criteo

    29 Aug 2014 | 8:48 am
    Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo went public late last year, joining a growing list of advertising technology companies testing Wall Street. Criteo is now valued at above $2 billion. France-based Publicis, led by CEO Maurice Lévy, called off a merger with Omnicom Group earlier this year. Criteo, also based in France, would add to Publicis’ digital capabilities with its data and targeting technology that…
  • Mondelez Taps QuizUp to Mobilize On-Pack Codes

    29 Aug 2014 | 8:04 am
    For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes, shoppers typically get coupons or rewards weeks later, but a new program with Mondelez International and mobile app QuizUp aims to speed up the coupon-redemption process by going digital. This is the second year that the snack company has partnered with British boy brand One Direction—which has a seemingly endless fan base known as "Directioners"—to help scale the program across five…
 
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    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
 
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    Adweek : Advertising & Branding

  • From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

    31 Aug 2014 | 4:09 pm
    BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens to be some of the finest real estate in Paris, boasting a 360-degree view—the insect imagery also gives a nod to the creative chaos inside the shop that has brought such sweet results. “We like the idea of a hive with its hustle and bustle,” explains Stéphane Xiberras, president and executive creative director. “When you watch bees work, you have the impression it’s pure mayhem, but there’s a logic to it. With us, it’s…
  • Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

    31 Aug 2014 | 4:08 pm
    Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest brand-activist mashup, Dr. Martens and Tavi Gevinson’s Rookie Magazine are advancing a teen-focused native advertising and social media campaign spotlighting six advocates whose causes range from gender equality to female empowerment, which they began last year. Starting Sept. 16, Dr. Martens and the publisher will update their #StandForSomething effort by promoting the…
  • The iPhone 6 Should Make Mobile Ads a Bigger Deal

    31 Aug 2014 | 4:08 pm
    Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and is central to mobile advertising. The Cupertino, Calif.-based tech giant is expected to make wide-ranging and far-reaching changes to its flagship product, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as…
  • These Are the NFL's 7 Social Branding MVPs

    31 Aug 2014 | 4:07 pm
    The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a new era of sports spokespeople where athletes’ performances on social media channels are almost as important as how they play on the field. Here’s the bottom line for brand sponsors: Those that align themselves with players who engage with large social audiences are getting the biggest bang for their bucks. Tech vendor Stout Social pulled data from Facebook, Twitter, Instagram, YouTube…
  • Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

    29 Aug 2014 | 10:46 am
    As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47. “The risk of armed violence—and in particular, attack with automatic weapons like the…
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    AdWeek: AdFreak

  • Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

    29 Aug 2014 | 10:19 am
    There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of featured character the Wizard. In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician. The…
  • LG Asked for 'Mom Confessions,' and Moms Delivered

    29 Aug 2014 | 10:10 am
    LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to relieve stress. Just kidding, I drink margaritas."), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to MomConfessions.com. Some of them are funny, some are actually from dads, and some are quite brilliant ("My child thinks the…
  • Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

    29 Aug 2014 | 9:33 am
    Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in Manhattan. It'll be…
  • 9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

    29 Aug 2014 | 8:50 am
    Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will completely hijack your news feed next? Below, Adweek takes a look at some of the contenders.   • Lather Against Ebola Challenge More than 3,000 people have been infected with Ebola, and more than 1,500 have died. Though the disease has a horrifically high mortality rate of 90 percent if untreated, Ebola can be spread only…
  • 60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That

    29 Aug 2014 | 8:22 am
    In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness is the watchword in Deutsch New York's pro-bono campaign for the Federal Emergency Management Agency. The effort, released through the Ad Council and timed to coincide with National Preparedness Month in September, encourages families to devise emergency plans before catastrophe strikes. "The first step to preparing for disasters is simple, and it's free—talk to your family and make a plan,"…
 
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    AdPulp

  • Powers Of Two Examines The Best Creative Teams

    Dan Goldgeier
    30 Aug 2014 | 11:11 pm
    Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […] The post Powers Of Two Examines The Best Creative Teams appeared first on AdPulp.
  • Where Have All The Visionary Money Makers Gone?

    David Burn
    29 Aug 2014 | 2:40 pm
    The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […] The post Where Have All The Visionary Money Makers Gone? appeared first on AdPulp.
  • ESPN Puts College Football Fans In Focus

    David Burn
    28 Aug 2014 | 4:57 pm
    After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […] The post ESPN Puts College Football Fans In Focus appeared first on AdPulp.
  • Cloud-based Video Bridging – Brings Teams Together From More Locations

    Marcus Anderson
    27 Aug 2014 | 9:27 am
    In this growing global economy, it’s common for employees, vendors and consultants who are working on a single project to be scattered across the globe. Contract employees who work virtually, as well as those who regularly telecommute, are also on the rise. Employers have begun to realize that allowing employees to work from home actually […] The post Cloud-based Video Bridging – Brings Teams Together From More Locations appeared first on AdPulp.
  • No Other Night Is Monday Night

    David Burn
    26 Aug 2014 | 4:09 pm
    Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […] The post No Other Night Is Monday Night appeared first on AdPulp.
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    copyranter

  • The Ridiculously Phallic Crunchie Ads of the 1950s.

    25 Aug 2014 | 12:18 pm
    Let me feed it to you—s l o w l y—baby.CLICK ADS TO ENLARGE.SCENE:offices of London ad agency Subliminal, Persuader, & Manipulate, 1957.Subliminal: "Gentlemen: I just got off the phone with Fry's. We got a new giant bar to push, the 6D. I told them they should call it the 8D, but they said it's not twice as big. I told them, who gives a fuck—we've already gone down on Freud like a five-quid slag with this campaign, so why not go all in?"Manipulate: "I can tell you from experience that girls think 8 is the perfect size D."Persuader: "Can I borrow that dildo this weekend,…
  • The Swagger Ad Dads Need To Get Got.

    21 Aug 2014 | 11:46 am
    The New Cheerios Gang-Signs Dad It's been well documented (if not well researched): At some point in the 1990s, Ad Dads very suddenly became moronic punchlines. I don't know who was more responsible for this—ad agencies or brands or Homer Simpson—but the tipping point was reached quickly. It was an anti-Mad Men ad movement. It was anti-creative. And it was just as sexist as all the Women As Sex Objects ads (though not as insidious).The OG "Swagger" DadBut in the last few years, there has been a shift in Dadvertising to Dad as Hero. That's fine. But, unfortunately, a subset of this new…
  • What In The Hell Has Happened To Beer Advertising?

    18 Aug 2014 | 1:38 pm
    Long gone are the days of the great "Tastes Great/Less Filling" Miller Lite TV commercials.Long gone are the days of the very good Bud Light "Real Men of Genius/Real American Heroes" radio spots. (It didn't work as well on TV.)And, long gone are the days of the fucking brilliant Errol Morris-directed "High Life" Miller TV ads. Watch three of them below. And watch 78 of them here.____________________So: Whadda we got now?We got campaign after campaign inartfully, unsubtly, desperately sucking off Gen Y. If you are a Y, you should be guffawing derisively at your computer/TV screen at the sloppy…
  • Van Gogh Severed Ear Portrait Ads, Ranked.

    15 Aug 2014 | 2:38 pm
    Vinnie painted approximately 40 self-portraits before shooting himself at 37. (or before being shot, claim others). But he only created two with his bandaged ear. The popular opinion is that he cut off part of his lobe with a razor blade after a fight with Paul Gauguin. Another theory is that Gauguin lopped it off with his sword, either accidentally or on purpose.No matter. Van Gogh was an artist. Advertising art directors are not artists. They are art thieves, stealing popular artwork to help sell products/services. They steal "The Scream". They steal "David". They steal the "Venus de Milo".
  • Awful Stock Photos Turned Into Awful Ads.

    10 Aug 2014 | 6:16 am
     The amount of time I've spent on stock photo websites (mostly shitty Getty, of course) over the last 15+ years would be measured in months, not hours. Any ad creative who's had to work with either cheap-ass clients who wouldn't pay for a shoot even if you took their fucking kids hostage or dipshit clients who just didn't see the point knows the mental pain of paging and scrolling for half a day until you find that one image that is slightly less shit-awful than the previous 2,000. And why do we do this? The ad's not going to help the client's business, the ad's not going in our…
 
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    Search Engine Journal

  • 7 Tips for Pricing Your SaaS Product by @YEC

    Young Entrepreneur Council
    31 Aug 2014 | 7:22 am
    Not too high but not too low -- make sure your SaaS product is priced just right.The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
  • WordCamp EU 2014: A Conference for Marketers? [Sponsored] by @nikolicdragan

    Dragan Nikolic
    30 Aug 2014 | 7:08 am
    WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of the best job opportunities for marketing folks can be a conference that has nothing to do with marketing. Imagine all the people at the conference who don’t sharing your perspective and knowledge. Individuals like WordPress developers, designers, and contributors who need exposure, plus agencies and companies wanting…
  • Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik

    Pratik Dholakiya
    29 Aug 2014 | 9:03 am
    You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and Cingular) and ended up getting absolutely nothing from that spend. These are hard times for…
  • What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee

    Kevan Lee
    29 Aug 2014 | 7:04 am
    Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our…
  • 5 Elements to an Effective Email Link Pitch by @linkbuildingjon

    Jon Ball
    29 Aug 2014 | 4:02 am
    Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative. Outreach is typically done via email. The most important portion in outreach link building is what I call the “link pitch” – the message you craft to convince another person to link to you; the build up to…
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    Ads of the World™

  • Sky Broadband: Toy Story That Time Forgot

    ivan
    31 Aug 2014 | 8:25 pm
    Advertising Agency: WCRS, UK Creative Director: Barry Skolnick Executive Creative Director: Leon Jaume Creative: Simon Robinson Planner: James Stevens Agency Producers: Eliot Liss, Alex Honnor Account: Torie Wilkinson, Carolina Gutierrez, Katie Gould
  • Zoo Bratislava: Orangutan

    ivan
    31 Aug 2014 | 8:18 pm
    Open for smiles. Advertising Agency: JANDL Bratislava, Slovakia Chief Creative Officer: Bernd Fliesser Creative Directors: Alex Strimbeanu, Jano Fajnor Art Director: Razvan Mitoiu Copywriters: Andrei Gurau, Samo Marec Photographer: Hannes Kutzler Account manager: Marek Wilhalm
  • Zoo Bratislava: Lion

    ivan
    31 Aug 2014 | 8:18 pm
    Open for smiles. Advertising Agency: JANDL Bratislava, Slovakia Chief Creative Officer: Bernd Fliesser Creative Directors: Alex Strimbeanu, Jano Fajnor Art Director: Razvan Mitoiu Copywriters: Andrei Gurau, Samo Marec Photographer: Hannes Kutzler Account manager: Marek Wilhalm
  • Zoo Bratislava: Kangaroo

    ivan
    31 Aug 2014 | 8:18 pm
    Open for smiles. Advertising Agency: JANDL Bratislava, Slovakia Chief Creative Officer: Bernd Fliesser Creative Directors: Alex Strimbeanu, Jano Fajnor Art Director: Razvan Mitoiu Copywriters: Andrei Gurau, Samo Marec Photographer: Hannes Kutzler Account manager: Marek Wilhalm
  • Supercell / Clash of Clans: Magic

    ivan
    31 Aug 2014 | 8:09 pm
    Advertising Agency: Barton F. Graf 9000, New York, USA Chief Creative Officer: Gerry Graf Executive Creative Directors: Scott Vitrone, Ian Reichenthal Copywriters / Art Directors: Joseph Ianno, Matthew Smith Head of Production: Josh Morse Producer: Erica Kahr Account Director: Kate Faux Account Supervisor: Michael Andreozzi Production Company: Psyop Directors: Fletcher Moules, Dan Vislocky Managing Director: Neysa Horsburgh Executive Producer: Amanda Miller Producer: Shannon Alexander Mix: Heard City
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    Advertising to Baby Boomers

  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
  • Leaked: P&G Reconsiders Incontinence

    23 Jul 2014 | 4:34 pm
    Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapersBy Dan Monk“Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful..” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult IncontinenceMore Than a Decade After Leaving Category, P&G Lured Back by Aging BoomersBy Jack Neff P&G Turns to Adult DiapersBy Serena Ng… While most infants and toddlers wear diapers for two to three years, incontinence suffers…
  • Miscellany: Sex, Travel, Tech

    9 Jul 2014 | 10:25 pm
    It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex for HuffPo.  Doesn’t everybody who blogs for HuffPo do that?  Your hits go way up – not like if you write about chickens. Going Nutty Over Older Women's BodiesI thank my lucky stars I've lived long enough to go nutty over older women's bodies. It's not anything I ever thought I'd go nutty over… Tampa Bay Times Staff Writer Patti Ewald recently wrote a funny, trenchant column about sex – and referenced my piece: Still turned on…
  • Good To See The Young’uns Catching Up

    30 Jun 2014 | 11:18 am
    Yahoo Wants You to Linger (on the Ads, Too)By Vindu Goel, New York Times… Marissa Mayer, the chief executive, has decided that one way to reverse that decline (in advertising) is to turn the company into a media empire with a constellation of what it calls digital magazines… Ms. Mayer says that she wants to make Yahoo a “daily habit” for its 800 million users. But she doesn’t want people to come to Yahoo just to read email, post photographs on Flickr or get the latest sports scores. She also wants Yahoo to be a place where they curl up and spend some time …. And curling up right…
 
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    adland.tv - all the adnews not fit to print

  • Kotex - Man vs Napkin - (2014) :30 (USA)

    dabitch
    29 Aug 2014 | 11:46 am
    Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man. Country:  China Commercials:  Health & Beauty Read more about Kotex - Man vs Napkin - (2014) :30 (USA) Add new comment
  • Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China)

    dabitch
    29 Aug 2014 | 9:30 am
    Ogilvy & Mather Shanghai wanted to demonstrate .. how silly cats walk when they have tape on them? Country:  China Commercials:  Health & Beauty Read more about Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China) Add new comment
  • "Rape Nail Polish", great viral to discuss rape - but non-existent product.

    dabitch
    29 Aug 2014 | 8:40 am
    You've heard about Undercovercolors (website not available) this week. It started with a great big bang as the image (above) of the nailpolish changing spread, and a link to a UC donations page asking for funds spread with it. Not sure why they'd need more funding as they've won an $11,000 prize and a $100,000 investment already, according to reports. Adland:  adnews Read more about "Rape Nail Polish", great viral to discuss rape - but non-existent product. Add new comment
  • Forget the walking fridge, Fuji has made the walking printer.

    dabitch
    29 Aug 2014 | 8:02 am
    Fuji has taken a note from the walk-in fridge commercial and Yo! Sushi's robot-bartender and made a walking printer. The robotic printer can walk around the office and deliver the print-outs to those who have ordered the job done. The printer has been designed for use in public spaces, with the idea that it'll keep documents secure when the printer comes to you. Adland:  adnews Read more about Forget the walking fridge, Fuji has made the walking printer. Add new comment
  • Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

    dabitch
    28 Aug 2014 | 5:07 pm
    72andSunny and Truth took over the VMA's the other night, when many people in attendence were spotted with little orange Truth #finishit little X-es on the outfits or collars. What was that all about? Country:  United States Commercials:  PSA & Public Interest Read more about Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA) Add new comment
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    Adverblog

  • Innovation Interview: Daniele Fiandaca

    Tim
    29 Aug 2014 | 1:09 am
    Adverblog is exclusively publishing one chapter, called ‘The Role of Innovation in Agencies”, written by Creative Social co-founder Daniele Fiandaca. You can read my interview with Daniele below, in which we dive a bit deeper into the topic. You can readthe book chapter we reference here on Adverblog. And, if you’re keen to know more about the future of advertising, then you can purchase the whole book as a paperback on Lulu.com. An e-book version and the Amazon purchase option are coming very soon.   Daniele was until recently Head of Innovation at Cheil UK,…
  • Role of Innovation Within Advertising

    Tim
    29 Aug 2014 | 1:09 am
    ‘Creative Social‘ is a global collective of the world’s most pioneering, interactive creative directors and business owners (the Socials) . In their latest book ‘Hacker, Maker, Teacher, Thief: Advertising’s Next Generation“ members of the group outline what it takes to survive the next few years in advertising and creative communication. Adverblog is exclusively publishing one chapter, called “The Role of Innovation in Agencies”. It was written by Creative Social co-founder Daniele Fiandaca who I interviewed here for Adverblog. Role of Innovation…
  • Tesla – The Master

    Mark
    26 Aug 2014 | 2:24 am
    We love Tesla. Nikola Tesla was a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system. This site celebrates him. Love it
  • The Scratch Banner

    Mark
    15 Aug 2014 | 9:18 pm
    Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Creative Director / Art Director: Peter Mix Willer Art Director: Andy Borglind Code / webdesign: Andy Borglind
  • Apple iPad What Will Your Verse Be?

    Tim
    12 Aug 2014 | 6:12 am
    What do Jason, community activist and organiser of the Slow Roll cycling in rejuvenating Motor City Detroit, and Chinese Yaoband rocking out in front of The Great Wall (not the car) have in common? They use Apple iPads to make it happen. Check these latest Apple ads as they gently whisper to us: Stop browsing Pinterest – organise a movement, start a band. What will your verse be? All the current Apple verses can be found here on this site. And you can follow me on @tbuesing
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    Cup of Java

  • This & That: Stuff to read 08.18.14

    Jane Goldman
    18 Aug 2014 | 5:30 am
    + Surprise & Delight: What is it, and why marketers love it: "When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are... [more of Cup of Java...]
  • Lessons from Nestle's Share Your Goodness campaign

    Jane Goldman
    17 Aug 2014 | 4:21 pm
    +  Take a peek at the "Why Nestlé’s “Share Your Goodness” is More Than Good" post from Rishad, Chairman of DigitasLBi and Razorfish for some nice insights. My favorite bit from him in this post... [more of Cup of Java...]
  • Bad tagline and creepy characters for QSR brands

    Jane Goldman
    20 May 2014 | 9:13 am
    Yesterday, USA Today reported that Burger King is changing its tagline from "Have It Your Way" to "Be Your Way". I think this is terrible. What the hell does "be your way" really mean? The... [more of Cup of Java...]
  • Creating ads is kinda like making bread.

    Jane Goldman
    9 May 2014 | 1:48 pm
    Think about creating ads and making bread have a lot in common. Get the ingredients ready. Strategy is like lining up your ingredients. Bakers measure out all their ingredients. Advertisers gather... [more of Cup of Java...]
  • Evolving vs. Reengineering Campaigns

    Jane Goldman
    8 May 2014 | 5:00 am
    Have you ever thought about old, classic advertising? There are numerous campaigns which have had a lasting effect, long after they have stopped running and the brand has moved on in another... [more of Cup of Java...]
 
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    The Denver Egotist RSS Feed

  • Hashtag My Ass: Instagram-Fed Interactive Video

    The Denver Egotist
    29 Aug 2014 | 12:51 pm
    National This is worth a whirl. Check it out.
  • Absolutely, Positively The Most Violent Science Museum Ad You’ll See All Day

    The Denver Egotist
    29 Aug 2014 | 12:38 pm
    National This ad was made for a children’s science museum and surprisingly it won’t be allowed to air on television. Canadian censors deemed the script too violent for TV. Good thing there’s the internet. Agency: Rethink.
  • For the Right One-Dollar Bill, You Can Win Free Taco Bell for Life

    The Denver Egotist
    29 Aug 2014 | 11:01 am
    National To pimp its dollar menu, Taco Bell has launched a new promotion that might make some sick to their stomach. The Bell has distributed 11 "everlasting dollars" in 11 cities around the country. Each day, a video goes out that features a serial number off one of those dollars. Find it and you win a $10,000 gift card to the restaurant chain — “a lifetime of free Taco Bell," based on average consumption ($216 per year) for 46 years. You also win cardiac arrest.
  • A Late-Summer Update from Denver Photographer Benjamin Rasmussen

    The Denver Egotist
    29 Aug 2014 | 10:17 am
    Local As is typically the case, Benjamin Rasmussen has been so busy shooting over the last few months that they've been a blur for him. Here's a look at a couple of his more interesting assignments. I went to Ferguson, MO to interview and make large format Polaroids of those who were protesting the death of Michael Brown and police brutality. See the images and interviews here. ESPN sent me to the World Lacrosse Championships to photograph the opening ceremonies and the Iroquois Nationals lacrosse team. See more here. I went to Comic-Con in San Diego for Wired.com to shoot a portfolio of…
  • Umanly Manziel Needs a Snickers

    The Denver Egotist
    29 Aug 2014 | 8:14 am
    National
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    Guerrilla Marketing defined

  • A good business card matters

    17 Aug 2014 | 1:25 pm
    Folks who order a ton of cheap business cards only do that vendor a service and not themselves.  It is better to order fewer cards of a high quality, and it is even better to have none versus a crappy one.  Depending on your business you can also try to think outside the box.  Will your card stick out?  We will add a few examples over the next few months of cards we approve - like this brothers landscaping one.  This is a card the recipient is likely going to share with friends and coworkers.
  • Inglorious fruits and vegetables

    30 Jul 2014 | 7:53 am
    We often say it is not so much about the product, but how you package and sell it - and that has certainly been true for the French supermarket chain Intermarché with their inglorious fruit and vegetable campaign.  Usually these ugly cousins get discarded, but packaged and presented nicely they did sell well.  Plus it taught people about wasting food.What is not to love about a grotesque apple?
  • Owning equals caring

    4 Apr 2014 | 8:08 am
    That is the message delivered by this beautiful spot of the British supermarket chain Waitrose.   The "when you own something, you care a little more" strap line should remind shoppers that employes of Waitrose have ownership and thus care more - for the customer of course.  The plot is simple, a boy plants a carrot and cares for it until it is grown, not as massive as in The Carrot Seed, but very cute just the same.
  • A clever Valentine's Day stunt - dissected

    14 Feb 2014 | 7:26 am
    Brit brand funnyhowflowersdothat knew quite well that many news sites look for cute Valentine's Day items and they jumped on it hard and found plenty of red warm heart suckers including us. The recipe? Create one cute flower box, theme it Valentine's Day, place in a location for a quick photo, make sure the Eiffel Tower is visible, and then led the image slip out. Action.  And that red box was likely there only for 20 minutesPlus of course which Parisians would opt to order flowers in the UK no matter how cute the action is?  So no need to leave it there.  :-)
  • The social media honky phenom

    7 Feb 2014 | 10:52 am
    There are a few different definitions for the slang term honky, but most folks are familiar with the  Wikipedia definition of "white men who would honk their car horns and wait for black prostitutes to come outside in urban areas in the early 1910s."  We are not sure if these white men were just too lazy to get out of their cars or felt embarrassed about being in that situation, but being lazy or embarrassed seems to now drive folks on social media channels to look for shortcuts too.  Instead of responding to that other person or re-tweeting an interesting update, it gets…
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    Clever Ideas, Great Ads

  • Tide Honors Those in Uniforms

    31 Aug 2014 | 5:56 am
    Tide honors the uniforms and the heroes who wear them in it's latest ad campaign. Help celebrate those in uniform by sharing their incredible stories.Creative Credits:  Ad Agency: Saatchi & Saatchi, New York
  • Brilliant New Hornbach "Say it with your project" TV Ad

    31 Aug 2014 | 5:02 am
    A father shows his daughter what true love, support and dedication really are in the German home improvement retailer, Hornbach's latest commercial entitled "Say It With Your Project". Hornbach "Sag es mit deinem Projekt."Creative Credits:  Ad Agency: HEIMAT, BerlinProduction: Trigger Happy Productions GmbHDirector: Pep BoschCamera: Paco FemeniaEditing: Marc Soria de Torre
  • Volkswagen Cup Sondermodelle Müller & Neymar in "Café" TV Spot

    31 Aug 2014 | 4:12 am
    Some people just can’t find peace: This time Thomas Müller challenges Neymar to a little soccer skills competition and the press is wondering if Pelé will be playing second fiddle in the football pantheon soon. But the legendary soccer artist doesn’t give up that fast. After all, the motto is: “We want more!”Nicht mal im Café hat man seine Ruhe: Diesmal fordert Thomas Müller seinen Kontrahenten Neymar zum Trickwettkampf heraus. Und die Presse fragt sich, ob Péle bald nur noch die zweite Geige im Fußballolymp spielt. Doch so schnell gibt der legendäre Ballkünstler nicht auf.
  • Ideas Are Scary new GE Commercial

    30 Aug 2014 | 6:26 pm
    A strange little creature is front and center in GE's latest online film/ad created by BBDO New York. Directed by Biscuit Filmworks' Noam Murro, the ad follows the life of this cute furry monster as this ugly, dirty looking little guy is shunned by the world. Enter GE who welcomes it with open arms who aids in the transformation of our cute monster into a star performer. In a statement, the agency says the film is intended to resonate with recent college graduates thinking about their careers -- an audience GE is hoping to reach with this message.Creative Credits:  Ad Agency: BBDO New…
  • WTF Ad of the day: Kotex, "Cats"

    30 Aug 2014 | 12:16 pm
    Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai. Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.” “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTubeCreative Credits:  Project Title: Kotex…
 
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    pixelpasta

  • Mobile Studio app

    29 Aug 2014 | 12:36 pm
    Caesar Lima App Keep up with the latest studio news and updates with our new Mobile Studio app.iPhone 5+4 https://appsto.re/us/1V55Q.iAndroid https://play.google.com/store/apps/details?id=net.manageapps.app_40674
  • Desert Chic

    23 Aug 2014 | 6:11 pm
    Desert Chichttp://bit.ly/1t3fBPK #fashion #photography #editorialEditorial coming up in Sept.Miami Living MagazineModel: Tara BlanchardHair by Manuel BenavidesMake up by Monica AlvarezStylist by Tiffany NessonImaging by Felipe Silva
  • Fashion shoot with Marianna Autumn

    4 Aug 2014 | 3:47 pm
    Reflections Model: Marianna Autumn Hair + Make up: Monica Alvarez Imaging: Felipe Silva more images @ http://caephoto.prosite.com/46543/3946416/showcase/reflections
  • Desert Chic preview

    4 Aug 2014 | 3:28 pm
    Desert Chic preview Model: Tara Blanchard Hair by Manuel Benevides Make up by Monica Alvarez Stylist by Tiffany Nesson Imaging by Felipe Silva
  • Multicines

    22 Jul 2014 | 5:00 pm
    Multicines: Patience Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
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    男と女の出会いブログ

  • 出会いがない25歳独身OLの体験

    theranchblog
    24 Aug 2014 | 2:18 am
    私は今、会社員として働いているアラサー女子です。 本当にどこにでもいる女子です。 ただ、今は家の会社を手伝っていて出会いがないんです。 ま、仕事なので出会いがないから転職するなんてことはもちろんできないし、仕事はすごく楽しいのでいわゆる公私の公は充実していたんです。 でも、大学卒業して、会社に入ったら大学卒業当時付き合っていた彼氏とも生活スタイルが違くって別れてしまいました。…
  • 21歳男子大学生のFacebookでの出会い

    theranchblog
    11 Jun 2014 | 5:55 am
    私は、今の彼女と出会ったきっかけはFacebookでした。 最初に私が自分のFacebookの知り合いかも?というところに彼女がいて、かわいいなーと仲良くなれたらなと思い友達申請を送ったところからはじまりました。 けど、なかなか絡みにいくこともできずに数か月ほど経ったある日、彼女がバイクについてのタイムラインを書いていました。…
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    Between 10 and 5

  • Ads This Week: 30 Seconds, Cooking With Friends and Toddlers from Hell

    Alix-Rose Cowie
    29 Aug 2014 | 7:59 am
    In Ads This Week we’re looking, in horror, at great illustrated print ads for World Leisure Holidays, watching a pretty spot on 30 Seconds re-enactment for Nokia, looking at hundreds of roosters, babies and clocks in jars for Origin Dark Roast Coffee, watching choreography at -2.5°C for Castle Lite, cooking with friends and Woolworths, and viewing the latest edition to the DStv Feel Every Moment campaign.   OpenCo for World Leisure Holidays     What could be worse than having your dream holiday in Mauritius wrecked by children, particularly other people’s brats.
  • Nando’s ‘Blue Light Parade’ TVC

    Melissa van Rooyen
    29 Aug 2014 | 7:30 am
    Click here to view the embedded video.   This brand new Nando’s television commercial by MetropolitanRepublic is just as cheeky as you’d expect, showing what happens when four ministerial cavalcades try to cross the same intersection at the same time. The minister of ‘Inland Fisheries’, the minister of ‘Stationery’ and two other imaginary ministers are all en route to important meetings when they nearly collide. A street fight almost ensues between their escorts as they argue about who is more important and who should have the right of way. Just…
  • Oh Wow! – Imaginary Travels, Peculiar Photographs and Going Back to the Future.

    Jessica Hunkin
    29 Aug 2014 | 5:00 am
    Today we’re looking at a couple of odd and wonderful photographs, dreaming about imaginary travel destinations and going back to the future (and everywhere inbetween) with some fascinating illustrations.   ONE – Johno Mellish launched a new site and along with it, revealed some fantastic new images.     TWO – Imaginary Travels, a dreamy 2015 calendar illustrated by Kirsten Sims for Anthropologie.     THREE – Promo images for Hannah Collection, a womens-wear label produced in Cape Town by designer Hannah Lavery. She has just launched an online…
  • Creative Women: Leanie van der Vyver

    Melissa van Rooyen
    29 Aug 2014 | 4:00 am
      Concluding our annual Creative Women series is conceptual designer Leanie van der Vyver. Currently working as the Creative Director at design-centred e-commerce platform Superbalist.com, she has done everything from modelling to styling to making pizzas before eventually getting into design – which is where her passion lies. Having always been interested in fashion, she at first wanted to be a fashion designer, but the limitations of flimsy fabric and the intricacies of sewing frustrated her, so she studied product design instead. Scary Beautiful, her most well-known project…
  • Okmalumkoolkat ‘Allblackblackkat’ Music Video

    Jessica Hunkin
    29 Aug 2014 | 3:00 am
      Following on from the recent release of the music video for iJusi directed by Gregor Lehrl, we’re going even deeper into the mind of Okmalumkoolkat‘s Smiso Zwane with a music video for the track Allblackblackkat – this time directed by the Johannesburg-based photographer and filmmaker Chris Saunders.   Playing with memory, reality and generational shifts, the music video is loosely based on a Zulu cleansing ritual (which Okmalumkoolkat experienced growing up) performed on a male family member before funerals. Through the visual direction of Saunders, this…
 
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    Angus Whines

  • Introspection

    Kirsty
    5 Aug 2014 | 2:09 am
    Fascinating article about how far people will go to avoid introspection.“Sometimes when things clear away and you’re not watching anything and you’re in your car and you start going, oh no, here it comes, that I’m alone, and it starts to visit on you, just this sadness,” he said. “And that’s why we text and drive. People are willing to risk taking a life and ruining their own because they don’t want to be alone for a second because it’s so hard.” Thanks Will.
  • Like A Girl

    Kirsty
    30 Jun 2014 | 1:55 am
    Good point.
  • Perfectionists

    Kirsty
    24 Jun 2014 | 1:41 pm
    Nice to see some quality film again.By Mother.
  • Correlations

    Kirsty
    30 May 2014 | 8:49 pm
    Need some exceedingly insightful correlations? Look no further. Cheers, TC.
  • Generations

    Kirsty
    28 May 2014 | 3:24 am
    Look, the meaning behind Nina Röder’s photography project “Mutters Schuhe” (Mother’s Shoes) is a little complicated and, in my opinion, quite personal, but I bloody love these photos of her, her mother and her grandmother wearing the same clothes. Via My Modern Met
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    Advertising Age - Complete Feed

  • A&E Expected to Buy 10% Stake in Vice Media

    29 Aug 2014 | 1:20 pm
    Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment. Continue reading at AdAge.com
  • Time Warner Said to End Discussions to Buy Stake in Vice Media

    29 Aug 2014 | 12:09 pm
    Time Warner has called off talks to purchase a stake in Vice Media, the startup that combines punk culture with online journalism, according to a person familiar with the discussions.Time Warner is walking away from the deal because the two sides couldn't come to an agreement on valuation, said the person, who asked not to be named because the negotiations were private.The New York Times reported earlier that the talks had broken down. Representatives for Vice didn't immediately respond to a request for comment. Continue reading at AdAge.com
  • Wall Street Journal Exec Says He's Starting a Company with Ashton Kutcher

    29 Aug 2014 | 12:00 pm
    Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming word of his departure, Mr. Westbrook said he is "starting a new media company" with actor and investor Ashton Kutcher, but declined to provide more details.Mr. Kutcher stars on the CBS sitcom "Two And A Half Men," and Forbes magazine ranked him as the highest-paid TV actor this year, but he is also a high-profile venture capitalist, with investments in Skype, Foursquare and Airbnb.A spokeswoman for Mr. Kutcher said she was not aware of…
  • Havas Revenue Increases 2.7% in First Half

    29 Aug 2014 | 11:23 am
    Havas revenue increased 2.7% to $1.14 billion for the first half of 2014, compared with the first half of last year, boosted by a 7.9% increase in the second quarter, the agency holding company said today. Organic growth, excluding the effects of events such as acquisitions, was 5.7% in the first six months of the year, compared to just 0.5% growth in the same period in 2013.Net new business in the first half was $1.7 billion, and income from core operations was $151.1 million, up 4.5% from the half a year earlier. The company said its income from operations margin was 13.2%, roughly…
  • Publicis Reportedly Near Deal to Buy Criteo

    29 Aug 2014 | 11:11 am
    Publicis Groupe may be close to a deal to acquire Criteo, the web-advertising company that went public last year, the French financial newspaper Les Echos reported today.Publicis started talks to buy the Paris-based agency three months ago and the negotiations could be concluded in coming days, Les Echos said in its report, without describing where it got its information. Spokeswomen from Publicis and Criteo declined to comment.Publicis CEO Maurice Levy has said that his company is planning smaller acquisitions after it abandoned a $35 billion merger with New York-based Omnicom Group this…
 
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    Advertising Age - Latest News

  • A&E Expected to Buy 10% Stake in Vice Media

    29 Aug 2014 | 1:20 pm
    Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment. Continue reading at AdAge.com
  • Wall Street Journal Exec Says He's Starting a Company with Ashton Kutcher

    29 Aug 2014 | 12:00 pm
    Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming word of his departure, Mr. Westbrook said he is "starting a new media company" with actor and investor Ashton Kutcher, but declined to provide more details.Mr. Kutcher stars on the CBS sitcom "Two And A Half Men," and Forbes magazine ranked him as the highest-paid TV actor this year, but he is also a high-profile venture capitalist, with investments in Skype, Foursquare and Airbnb.A spokeswoman for Mr. Kutcher said she was not aware of…
  • Havas Revenue Increases 2.7% in First Half

    29 Aug 2014 | 11:23 am
    Havas revenue increased 2.7% to $1.14 billion for the first half of 2014, compared with the first half of last year, boosted by a 7.9% increase in the second quarter, the agency holding company said today. Organic growth, excluding the effects of events such as acquisitions, was 5.7% in the first six months of the year, compared to just 0.5% growth in the same period in 2013.Net new business in the first half was $1.7 billion, and income from core operations was $151.1 million, up 4.5% from the half a year earlier. The company said its income from operations margin was 13.2%, roughly…
  • Publicis Reportedly Near Deal to Buy Criteo

    29 Aug 2014 | 11:11 am
    Publicis Groupe may be close to a deal to acquire Criteo, the web-advertising company that went public last year, the French financial newspaper Les Echos reported today.Publicis started talks to buy the Paris-based agency three months ago and the negotiations could be concluded in coming days, Les Echos said in its report, without describing where it got its information. Spokeswomen from Publicis and Criteo declined to comment.Publicis CEO Maurice Levy has said that his company is planning smaller acquisitions after it abandoned a $35 billion merger with New York-based Omnicom Group this…
  • Cow Street Musicians Want You to Eat Chick-fil-A, Not Burgers

    29 Aug 2014 | 11:00 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, longtime Wrangler endorser Brett Favre shows up in yet another variation of a continuing campaign; this time he praises the…
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    Advertising Age - Agency News

  • Havas Revenue Increases 2.7% in First Half

    29 Aug 2014 | 11:23 am
    Havas revenue increased 2.7% to $1.14 billion for the first half of 2014, compared with the first half of last year, boosted by a 7.9% increase in the second quarter, the agency holding company said today. Organic growth, excluding the effects of events such as acquisitions, was 5.7% in the first six months of the year, compared to just 0.5% growth in the same period in 2013.Net new business in the first half was $1.7 billion, and income from core operations was $151.1 million, up 4.5% from the half a year earlier. The company said its income from operations margin was 13.2%, roughly…
  • Publicis Reportedly Near Deal to Buy Criteo

    29 Aug 2014 | 11:11 am
    Publicis Groupe may be close to a deal to acquire Criteo, the web-advertising company that went public last year, the French financial newspaper Les Echos reported today.Publicis started talks to buy the Paris-based agency three months ago and the negotiations could be concluded in coming days, Les Echos said in its report, without describing where it got its information. Spokeswomen from Publicis and Criteo declined to comment.Publicis CEO Maurice Levy has said that his company is planning smaller acquisitions after it abandoned a $35 billion merger with New York-based Omnicom Group this…
  • Hampton Inn Names GSD&M New Creative Agency After Review

    29 Aug 2014 | 9:10 am
    Hampton Inn has named Omnicom's GSD&M its new creative agency after a review.The review, which was handled by consultancy Bob Wolf Partners/TPG in Santa Monica, Calif., included three finalists: independent Chicago-based shop Cramer-Krasselt, Los Angeles-based indie David & Goliath and GSD&M, which is in Austin, Texas.The account had previously been at WPP's Y&R Chicago, and that shop participated in the review initially. Six shops were originally invited, though Y&R did not make it to the final round, according to Judy Christa-Cathey, VP-global brand marketing, Hilton Garden Inn & Hampton…
  • Six Things You Didn't Know About Adam & Eve's Ben Priest

    29 Aug 2014 | 8:40 am
    Ben Priest, founding partner and executive creative director at Adam & Eve/DDB, quietly surprised the industry this year with his agency's accomplishments on the awards circuit. The shop's holiday campaign for Harvey Nichols, "Sorry I Spent It on Myself," took home four Grand Prix at the Cannes Lions International Festival of Creativity, helping it earn the title of Agency of the Year.Mr. Priest's career spans 25 years at shops such as Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly. In 2008, he teamed in 2008 with James Murphy, David Golding and Jon Forsyth to open Adam & Eve,…
  • Free-to-Play Online Casino Brand Bets on Mobile

    29 Aug 2014 | 4:00 am
    DoubleDown Interactive, the company behind the popular app game DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its players shift to mobile from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine…
 
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    Advertising Age - Digital

  • Wall Street Journal Exec Says He's Starting a Company with Ashton Kutcher

    29 Aug 2014 | 12:00 pm
    Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming word of his departure, Mr. Westbrook said he is "starting a new media company" with actor and investor Ashton Kutcher, but declined to provide more details.Mr. Kutcher stars on the CBS sitcom "Two And A Half Men," and Forbes magazine ranked him as the highest-paid TV actor this year, but he is also a high-profile venture capitalist, with investments in Skype, Foursquare and Airbnb.A spokeswoman for Mr. Kutcher said she was not aware of…
  • Publicis Reportedly Near Deal to Buy Criteo

    29 Aug 2014 | 11:11 am
    Publicis Groupe may be close to a deal to acquire Criteo, the web-advertising company that went public last year, the French financial newspaper Les Echos reported today.Publicis started talks to buy the Paris-based agency three months ago and the negotiations could be concluded in coming days, Les Echos said in its report, without describing where it got its information. Spokeswomen from Publicis and Criteo declined to comment.Publicis CEO Maurice Levy has said that his company is planning smaller acquisitions after it abandoned a $35 billion merger with New York-based Omnicom Group this…
  • A Behind-the-Scenes Look at IBM's U.S. Open Command Center

    29 Aug 2014 | 4:00 am
    Continue reading at AdAge.com
  • Remember MP3 Players Before iPod? Apple Tries Midas Touch on Wearables

    29 Aug 2014 | 3:45 am
    Apple is seldom first with new technologies, yet it's been able to create huge product categories. The company did that with iPods for the MP3 player market in 2001, iPhones for the smartphone industry in 2007 and iPads for tablets in 2010.Now the Cupertino, California-based company will attempt to repeat that feat in wearables, an emerging group of devices that track people's activity and health. Apple will introduce a wearable gadget along with new iPhones on Sept. 9, a person with knowledge of the plans said. Apple declined to comment beyond an e-mailed invitation, which said: "Wish we…
  • Would You Yo For a Free Smartwatch? Moto Will Give You a Shot Today

    28 Aug 2014 | 7:45 am
    Is Yo, the much-ridiculed mobile app, also the next big product launching pad?On Thursday, Motorola will release its internet-connected watch, the Moto360, exclusively over Yo, a messaging app that primarily lets users send their contacts just one message: "Yo."Under the promotion, Yo users who send Motorola a "Yo" in time will receive a link from the company at some point during the day. (Yo says it's 4 p.m. ET, but Motorola isn't being specific.) The first 20 participants to click on the link will win a smartwatch. Continue reading at AdAge.com
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    Advertising Age - Global News

  • Havas Revenue Increases 2.7% in First Half

    29 Aug 2014 | 11:23 am
    Havas revenue increased 2.7% to $1.14 billion for the first half of 2014, compared with the first half of last year, boosted by a 7.9% increase in the second quarter, the agency holding company said today. Organic growth, excluding the effects of events such as acquisitions, was 5.7% in the first six months of the year, compared to just 0.5% growth in the same period in 2013.Net new business in the first half was $1.7 billion, and income from core operations was $151.1 million, up 4.5% from the half a year earlier. The company said its income from operations margin was 13.2%, roughly…
  • McDonald's Says Russia Now Inspecting 100 Restaurants

    29 Aug 2014 | 10:12 am
    McDonald's, facing mounting scrutiny from Russia's consumer-safety agency, said more than 100 of its restaurants are now being inspected in the country following the forced closing of 12 locations.McDonald's temporarily shut four restaurants in Krasnodar, in southern Russia, on an order from the Rospotrebnadzor agency, according to Svetlana Polyakova, a Moscow spokeswoman for the Oak Brook, Illinois-based company. The chain previously closed eight other outlets since Aug. 20 -- including Russia's first and largest McDonald's, located in central Moscow.Rospotrebnadzor has cited McDonald's…
  • Hello, Kitty! Kotex Slaps Tape on Cats in Latest Video

    28 Aug 2014 | 9:00 am
    What happens when you stick a strip of tape on a cat? You get some pretty amusing cat dance moves, as seen in this online video from Kotex in China.The spot was designed to prove a point about comfort and sanitary napkins. "Women are as sensitive as cats," the spot from Ogilvy & Mather Shanghai says, and Kotex provides "worry-free protection that pleases the senses."In case you were worried, no cats were harmed during the making of the video. What looks like white duct-tape is actually a "gentle, non-adhesive tape that did not hurt the cat or remove any hairs or fur," wrote Bamboo Zhuang,…
  • WHO Calls for Indoor E-Cig Ban but Even an Anti-Smoking Group Is Wary

    26 Aug 2014 | 10:15 am
    The World Health Organization wants tougher regulations on e-cigarettes, including stricter advertising regulations, a ban on indoor use, the withdrawal of fruit, candy and alcohol-based flavors, and health warnings on packets.The Switzerland-based United Nations health body argued that vaping could be a threat to the health of adolescents and fetuses, writing that the vapor from e-cigarettes is "not merely water vapor as is often claimed in the marketing for these products" but "increases exposure of non-smokers and bystanders to nicotine and a number of toxicants."The lack of firm data…
  • WPP Earnings Whacked by Sterling's Strength

    26 Aug 2014 | 7:15 am
    Results at WPP, the world's largest agency holding company by revenue, were hit by the strength of the British sterling and CEO Martin Sorrell indicated the company was looking to cut costs through back-office consolidation.WPP reported revenues climbed 2.7% to $9 billion in the first six months of 2014, with pre-tax profits up 1.5% to $813 million. Profits attributable to shareholders rose 30% from a year earlier to $605 million.The strength of the pound had a big impact on the British communications giant's results. Billings, for example, were down 3% to $55 billion, but would have…
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    Advertising Age - Hispanic Marketing

  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
 
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    Advertising Age - Rance Crain

  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is

    23 Jun 2014 | 6:00 am
    I watched "My Fair Lady" the other evening, and I was especially struck by Rex Harrison's lament: "Why can't a woman be more like a man?"Well, we all know that's not going to happen (and I think he concluded by the end of the movie that he had "grown accustomed to her face" and liked Eliza Doolittle the way she was).But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association's conference in Chicago. Why can't b-to-b advertising be more like consumer advertising? Continue reading at AdAge.com
  • AmEx's Aldo Papone on How 'Thinking Real' Can Make Ads That Last

    9 Jun 2014 | 8:00 am
    "There is a predilection in corporate America for making simple issues complicated."Making things simple again, in business and in advertising -- that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express."Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the…
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    Advertising Age - The Media Guy

  • Watch Jon Stewart Take on Fox News' Ferguson Coverage

    29 Aug 2014 | 10:48 am
    By now we all know exactly how Jon Stewart feels about Fox News; ridiculing the cable news network has practically become the raison d'tre for "The Daily Show." But in the segment below, our Video of the Week, Stewart dials up the heat by examining, in excruciating detail, how Fox has been covering the aftermath of the police shooting of Michael Brown in Ferguson, Mo.When one Fox News pundit is shown suggesting that the situation in Ferguson has nothing to do with race ("You know who talks about race? Racists"), well, Jon Stewart has a few things to say about that. (The segment originally…
  • Hollywood Mystery: Who Just Declared War on Nikki Finke?

    27 Aug 2014 | 10:00 am
    Someone just declared war on notorious entertainment-industry blogger Nikki Finke. NikkiStink.com went live this morning with what it claims are photographs and video of the reclusive Finke. It starts with an open letter to Finke from something called the Committee for Decency in Journalism (whose members are not named):"For years, you have threatened and bullied the Hollywood community into providing you information so that you could use it to ridicule, abuse and destroy people. You had an opportunity to be a decent person but instead chose to publicly attack industry people, co-workers and…
  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Should HuffPo Also Crowdfund Its 'Nip Slip' Coverage?

    21 Aug 2014 | 12:35 pm
    Last night The Huffington Post sent out a press release with the highfalutin title "The Huffington Post Is Not Leaving Ferguson." It contained the text of a HuffingtonPost.com article by Ryan Grim, HuffPo's Washington bureau chief, that begins:"What happens in Ferguson and the St. Louis metro area the day after everybody leaves? It's a question on the minds of nearly every resident, who know the camera crews will eventually fold up their sticks and pack up their vans .... We plan to be there as it all unfolds. For The Huffington Post, this'll involve a first-of-its-kind collaboration with…
  • Watch the Bryan Cranston, Aaron Paul 'Breaking Bad' (Sort of) Reunion

    20 Aug 2014 | 9:00 am
    The Television Academy has already racked up more than two million views in less than 24 hours with the YouTube video below, titled "Barely Legal Pawn." Yes, it's come to this: To try to convince you to watch NBC's telecast of the 66th Emmy Awards next Monday, the academy created a web short.Going in, it had to be obvious this thing would go viral, because it stars three beloved Emmy winners: Bryan Cranston and Aaron Paul of "Breaking Bad" and Julia Louis-Dreyfus of "Veep" and "Seinfeld." A spoof of pawn-shop reality TV shows, it's stocked with various industry and "Breaking Bad"…
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    Advertising Age - Guest Columnists

  • How Brands Can Tap China's Unique Social Media Culture

    26 Aug 2014 | 3:30 am
    In China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.That's partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.So how are foreign brands tapping into China's vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone. Continue reading at AdAge.com
  • What Marketers Can Learn From the Ice Bucket Challenge

    20 Aug 2014 | 7:50 am
    Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and foremost, that means getting people to engage with, and participate in, what your brand is doing.And from that participatory side, there is a lot that we can learn from the ALS Ice Bucket Challenge that's been sweeping the country.By now you've undoubtedly seen your Facebook feed and Twitter stream flowing with videos of people dousing themselves with ice and challenging others to do the same to raise awareness and money to fight amyotrophic…
  • Why the Sports Market Must Play the Long Game

    18 Aug 2014 | 3:45 am
    This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games. Facebook released the "Trending World Cup" hub, which appeared at the top of the news feed when users searched…
  • Ad Tech Isn't a Threat to Agencies, It's an Opportunity

    13 Aug 2014 | 8:00 am
    There was a time when only one black box mattered: Google's search algorithm.Today, in ad tech, everyone owns a black box. As Keith Weed, CMO of Unilever, puts it, the result is "chaos."To illustrate the challenges involved in this, let me tell you about some work we've done for a client of ours recently. Continue reading at AdAge.com
  • Dear John Oliver: You're Wrong, Says Native-Ad CEO

    8 Aug 2014 | 10:14 am
    Dear John,As CEO of native advertising pioneer MGID, it is difficult to admit that I laughed as you hilariously skewered an important and innovative advertising tactic.I understand and appreciate your point that ads placed on news sites that are delivered as news blur the necessary line between "church and state." If unscrupulous editors are placing advertorials as news, and not labeling them as such, then certainly that needs to stop and is against already well-established FTC advertorial regulations that manage our media. Continue reading at AdAge.com
 
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    Advertising Age - Adages

  • Fiat's Spokescritters Make You an Offer You Can't Refuse

    28 Aug 2014 | 4:00 am
    Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.But a new animated spot set to debut on Gas Station TV this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.The one-minute commercial features animated woodland creatures -- a rabbit, a badger, a squirrel -- talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500. Continue reading at AdAge.com
  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Republican Data Firms Agree to Voter-Data Swap

    29 Aug 2014 | 7:45 am
    The Democratic party is on a mission to foster data and tech unification up and down the ballot, and now the keepers of Republican data have signaled a similar goal. Two of the most prominent voter-data companies on the right, the Data Trust and i360, now will align their databases, allowing clients using either system to tap into some of the same information about voters.Both sides are making moves leading up to November's midterm election -- a staging ground for the 2016 presidential race -- to spur sophistication among campaigns using tech tools and data analysis for field organizing, ad…
  • Republican Startup Hopes to Use FCC Database to Predict Ad Future

    27 Aug 2014 | 8:00 am
    At this particular moment in the Denver media market, Republicans are winning the ad war more -- in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.It's a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Continue reading at AdAge.com
  • Democratic Tech Gathering Hypes Party's Data Unification Goal

    25 Aug 2014 | 4:00 am
    The Democrats have made a choice that could dictate how technology for campaigns and groups on the left is developed and disseminated for years to come.On a drizzly evening in Washington, D.C., on Wednesday it became apparent that the party has decided on a top-down approach to the way in which local, state, congressional and presidential campaigns employ and share voter data for everything from door-knocking to targeted TV advertising.The Republican party, on the other hand, says it favors a more competitive environment for tech development. Continue reading at AdAge.com
  • In Key Races, Republicans Tone Down Obamacare Outrage

    19 Aug 2014 | 11:30 am
    Republicans seeking to unseat the U.S. Senate incumbent in North Carolina have cut in half the portion of their top issue ads citing Obamacare, a sign that the party's favorite attack against Democrats is losing its punch.The shift -- also taking place in competitive states such as Arkansas and Louisiana -- shows Republicans are easing off their strategy of criticizing Democrats over the Affordable Care Act now that many Americans are benefiting from the law and the measure is unlikely to be repealed."The Republican Party is realizing you can't really hang your hat on it," said Andrew Taylor,…
  • Midterm Ad Onslaught: Outside Groups $100M Ahead of Where They Were in 2010

    8 Aug 2014 | 4:00 am
    All politics might be local, but these days political money isn't.Outside groups are on track to rival candidate spending and, like two years ago, will once again dominate the airwaves in this election year. And these figures only include publicly available data collected by the Federal Election Commission.FEC records show that at this point in the last midterm election, in 2010, outside groups operating independently of federal candidate campaigns had spent about $58 million to help elect or defeat those candidates. The total spent by those groups at the beginning of August this year has…
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    Advertising Age - DigitalNext

  • Brands: Consumers Don't Want to Be Your BFF in Social (They Want Help)

    29 Aug 2014 | 7:00 am
    Did you hear the one about the marketer wanting to be more human and friendly with its customers and using robots to do it? Well, it's not a joke. Welcome to "chatvertising," an attempt to update the chat bot idea from the old ELIZA (a natural language processing program) and Smarter Child days. Remember the hype? You could have a conversation with a computer program. Smarter Child was well named because talking to it, with its scripted responses to a short list of understood keywords, was both as fun (for the novelty) and frustrating (for the communication) as talking to an infant.With all…
  • The Hartford Livens Up the Work Day With 'Play On' Campaign

    28 Aug 2014 | 8:00 am
    The Hartford, which serves the insurance needs of over 1 million small businesses, is giving office workers a dance break with its new "Play On: Office Dance" campaign.The campaign was created by DDB's Rodgers Townsend agency, St. Louis, and is an extension of The Hartford's overall "Play On" campaign, now in its second year."The Hartford has done campaigns before where we've taken a very educational approach. We wanted to connect people to the message, when the unforeseen happens, The Hartford helps businesses prevail," said Steve Jones, assistant VP-marketing, small commercial at The…
  • Hey B-to-B Marketers: Lighten Up with the Business-Speak

    27 Aug 2014 | 7:00 am
    I was having coffee with one of my clients last week when the Oxford English Dictionary's latest lineup of new words came up."I can't believe they've included YOLO (you only live once)," she said. "What's the world coming to?"Language evolves, I told her. It's a good thing. Continue reading at AdAge.com
  • How Brands Can Remain Human When Native and Ad Tech Collide

    26 Aug 2014 | 7:10 am
    John Oliver gave a blistering rant on native ads earlier this month on his HBO program, "This Week Tonight." He equated the lowering of editorial's long-held barrier with advertising departments to a surgeon ripping a patient's heart out and thinking it doesn't matter -- that readers' trust in their news source is, in fact, all that matters. I can only imagine what he'd think if he knew that native advertising is now being discussed as moving toward a programmatic model.I believe that native ads and content marketing will never be bought 100% programmatically -- there are too many nuances to…
  • How Brands Can Tap China's Unique Social Media Culture

    26 Aug 2014 | 3:30 am
    In China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.That's partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.So how are foreign brands tapping into China's vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone. Continue reading at AdAge.com
 
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    Advertising Age - Video

  • Mini Law Lesson: How the FTC Wants You to Fix Your Shopping App

    7 Aug 2014 | 7:57 am
    A proliferation of shopping apps now let consumers compare prices across products and retailers, order goods and pay at physical checkouts. But the Federal Trade Commission has released a study arguing that mobile shopping apps often don't tell users enough about how they handle transactions that go wrong or, worse, were never intended. And though most made big security promises and linked out to privacy policies, too many stayed too vague about how they use consumer data in practice, according to the FTC.Here's what app developers and startups need to know to keep the government happy,…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • Video: The Roots Play Cereal-Themed Concert for Kellogg's

    25 Jun 2014 | 1:30 pm
    Grammy Award-winners The Roots, the band on "The Tonight Show With Jimmy Fallon," took the stage at a Kellogg's event in New York this morning, playing a few of their hits along with a song celebrating milk and cereal in an effort to help the mega-brand promote its products.Ad Age was there, camera in hand. Check out our video report from the scene: Continue reading at AdAge.com
  • HBO CEO Richard Plepler: Right Now, This Is the Right Business Model

    18 Jun 2014 | 10:32 am
    The Cannes Lions International Festival of Creativity is wooing content creators beyond advertising in a big way. A big presence here this year is from "Game of Thrones," with showrunners D.B. Weiss and David Benioff taking part in a talk about "The Power of Story" on Wednesday. Ad Age caught up with HBO chief executive officer Richard Plepler, who was honored as Cannes' Media Person of the Year this year, about Netflix, direct-to-consumers, and of course, "Game of Thrones." Continue reading at AdAge.com
  • What Your Grocery Store Might Look Like in 2025: Different at Night

    12 Jun 2014 | 3:45 am
    Picture this: A grocery store with shifting walls that transforms into a restaurant at night and a farmers market on Saturday mornings.Sound far-fetched? It could happen by as soon as 2025, according to a new exhibit that seeks to predict food retail trends for the next 10 years. The predictions come from the Food Marketing Institute, which represents food retailers operating nearly 40,000 U.S. stores. The organization debuted the exhibit on Wednesday in Chicago as part of a sprawling trade show that it is hosting this week. The exhibit was overseen by Tesser, a San Francisco-based brand…
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    Ads of the World™ blogs

  • Reward valuable comments

    ivan
    7 Aug 2014 | 12:40 pm
    In the past you could earn pencils (points) on Ads of the World by commenting (+2 pencils) and rating the posted work (+1 pencils). From Today there is an additional way to earn points. If somebody likes your comment they can reward you by giving you a pencil of appreciation.
  • What should you do to a client that steals your idea?

    ivan
    6 Aug 2014 | 9:02 am
    Via: Bodhisatwa Dasgupta
  • Ads of the World April 2014 Winners

    ivan
    14 Jul 2014 | 4:03 pm
    Best Film
  • New Report By JWT Examines The Circular Economy

    ivan
    4 Jul 2014 | 9:37 pm
    JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.
  • Ads of the World iPad App

    ivan
    20 Jun 2014 | 2:26 pm
    The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.
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    FUEL LINES

  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
 
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    360i Digital Agency Blog

  • What’s Buzzing: Hyperlapse, Social Media Analytics & More

    360i
    29 Aug 2014 | 1:47 pm
    This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily allows users to create their own hyperloops. Read on for more updates from this week. Instagram Introduces Time Lapse Video Feature: Hyperlapse As of this week, users on Instagram will now have the option to capture high-quality time lapse videos. The new app, which opens straight to the…
  • Influencer Spotlight: Catching Up with Ian Padgham

    Alden Millar
    26 Aug 2014 | 12:19 pm
    You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who has established himself as a leading content creator on Vine. His clever stop motion animations push the creative boundaries on the platform, and have landed him numerous features on top publications. Beyond creating and sharing his own art, Ian has collaborated with a number of…
  • Snapchat Advertising: Will Brands Pay to Play?

    Emily Risher
    26 Aug 2014 | 11:46 am
    Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, aged 13 to 17, send more than 700 million snaps a day, and check their account an average of 14 times per day. Millennials are a key demographic on the minds of many marketers, and Snapchat is the largest growing platform for this demographic. In…
  • 5 Steps to Developing a Solid Social Media Strategy

    Nazli Ozerdem
    25 Aug 2014 | 12:05 pm
    For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy at 360i, recently led a Mediabistro Bootcamp Webinar on how to plan social marketing in the context of your overall brand strategy. Orli advises marketers to take the following steps in order to plan for success: Identify and understand your target…
  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
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    The Ad Contrarian

  • The Day The Conversation Died

    26 Aug 2014 | 12:01 am
    I'm sorry to be the one who brings you the bad news, but I'm afraid I have to. Social media -- the thing that killed everything -- is now itself officially dead. That's right, according to a piece written by someone who modestly calls himself “The Millennial Marketing Guy” Social Media Marketing is Dead.It died peacefully at home, after a long battle with nitwits. It is survived by its twin
  • It's That Awful Time Again

    25 Aug 2014 | 12:01 am
    As regular readers know, every 90 days or so you have to pay the price for all this fine crankiness by sitting through some obnoxious self-promotion. Here at The Ketel One Conference Center overlooking the beautiful Ad Contrarian Worldwide Campus, we think it's a small price to pay. Here's some news: I have completed an almost-final draft of my next book. It's called "Advertising Needs
  • The Problem Of Truthfulness

    21 Aug 2014 | 12:01 am
    After spending 40 years in the agency business, I have spent the past 16 months away from it. It has given me the opportunity to think about it differently -- not as someone preoccupied with meetings, deadlines, and crises, but as someone with the benefit of a little disinterested perspective. One of the issues I have been thinking about is truthfulness. We are often accused of not being
  • Confessions Of A Contrarian

    20 Aug 2014 | 12:01 am
        I received an email last week from a reader. The reader had some kind things to say about the blog, then asked a few questions. I thought the answers might make an interest piece. Here are the questions: How did you continue to move along in your career while being so contrarian?  What did you do to mitigate the negativity that a contrarian attitude so often incurs?  You mean well. How
  • The Unrelenting Assault Of Marketing Bullshit

    18 Aug 2014 | 12:01 am
    Now that I am on the speaking circuit, one thing has become very apparent to me. The  appetite for marketing bullshit is inexhaustible. Of all the new age marketing doubletalkers, one guy is my favorite. I'm not going to name names because I don't like to do that. But this guy was there at the beginning of the fabulously disastrous Pepsi Refresh Project -- going from conference to conference
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    Beyond Madison Avenue RSS News Feed

  • Do Consumers Care About Privacy?

    Dwayne W. Waite Jr.
    1 Sep 8355 | 6:08 am
    Summary: Digital marketing and consumer privacy butt heads more often than they really should. It is true that companies are collecting more data than previously in history, but it matches the fragmented nature of the economic environment we call home. Plus, it isn't like the data you share is less secure than it was before...
  • The Merging of Brands and Content Creators

    Dwayne W. Waite Jr.
    1 Sep 8200 | 6:08 am
    Summary: As the "content is King" philosophy continues to ring true, many brands and organizations are re-structuring their houses to make content and marketing fit better together. Many are beginning to realize that the better strategy to attract customers is to provide information that is useful to them, and then providing a luring or convenient product. RSR Research, a research organization dedicated to the trends in retail and digital commerce, published an interesting story on the "collision of content and commerce." The researchers commented on the story of Conde Nast merging Lucky…
  • More Cowbell! Don't Fear the Reader

    Jerry Northup
    1 Sep 7985 | 6:08 am
    Summary: If the word comes down that your copy isn't exciting enough or just doesn't "grab" whoever is in the position to approve it, don't assume it's because he or she lacks the basic comprehension skills. Brilliant copy can sometimes fall between the cracks of individual experience, which causes "four out of five" to love it but leaves one out of the mix. When an intelligent person has to be led through a particular idea, other readers will be misled as well. Even if it's a small minority that don't "get it"...
  • Kaspersky Launches 'Brain Zone' Challenge

    Dwayne W. Waite Jr.
    1 Sep 2683 | 6:08 am
    Summary: The concept of Internet and digital security is getting more and more popular by the day. When news comes out about everything from the recent Target credit card theft to a report that a Russian group of about a dozen young adults...
  • The Myth of Big Market Superiority

    Jerry Northup
    1 Sep 2367 | 6:08 am
    Summary: Not to disparage the many talented writers at the biggest Madison Avenues, but I'd like to offer some perspective on the inferiority complex prevalent in small markets. Of course, there is a certain cache rightfully due those who develop the advertisements we see every day. But does anyone with a creative bone in their body really think most of those are in any way superior? It's not about the budget.
 
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    Notes From The Napkin

  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
  • Sweet Dreams Are Made of This

    21 Aug 2014 | 1:23 pm
    An open letter to all you dream chasers, I am a 21-year-old female from Nebraska living in Texas. My parents are divorced. One is unapologetically liberal and the other blames nearly everything on President Obama–even her car not starting in the morning. My desired degrees are in advertising and graphic design. And I absolutely love any and all notions of romance. My dreams, without a doubt, look a bit differently than yours. But we, dear reader, are more similar than our experiences may let on. We have dreams for the future. We have aspirations that we work hard to achieve. And we have…
  • “What’s inspiring you right now?” Todd Lancaster – VP, Creative...

    18 Aug 2014 | 7:54 am
    “What’s inspiring you right now?” Todd Lancaster – VP, Creative Director Actually, there are three things that, for some reason, have inspired me throughout my career. I’ve never been one to keep up with industry news or other agencies. I don’t want to be influenced by other people’s take on advertising. I’d rather be inspired by books and movies and music, which can lead to unique advertising concepts. One thing that’s always inspired me is skateboarding. I was super big into it back when I was a teenager, when the Bones Brigade and all those guys were big. And it’s not…
  • "What’s been inspiring you lately?" Scott Porter –...

    12 Aug 2014 | 9:29 am
    "What’s been inspiring you lately?" Scott Porter – copywriter, photos, video, etc. For photography, I recently discovered the work of Josh Wool (joshwool.com). Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more. For writing, I’m currently reading a collection of Hunter S. Thompson’s articles for Rolling Stone. I’d (somehow) never read any of his stuff before or seen any of the movies about him. For being known as a drug-addled wild man, his writing is…
  • Fall 2014 Internships

    23 Jul 2014 | 3:00 pm
    Fall 2014 Graphic Design Internship For those select few who are both creative and overachievers, Schaefer Advertising Co. is looking for a graphic design intern for fall 2014. We’re a small-to-medium sized advertising agency in Fort Worth, we’re a pretty fun group and we don’t take ourselves too seriously. Plus, our building is rad; it’s like working in a house. We’ll make you do real work, so you will actually learn something in this internship. (No coffee runs, promise.) You’ll get real-world experience with real, live clients and advice from designers who are almost certainly…
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    Advertisers

  • I wonder…

    Sue Imgrund
    27 Aug 2014 | 6:27 am
    For the last couple of years, the advertising industry seems to have been intent on making the world cry.  Commercials that tug on the heartstrings have always been popular, but sharing on a worldwide scale means that your 60 seconds of schmalz can now be seen from Nigeria to New Zealand within a few seconds of its release. From P&G’s Moms to John Lewis’ Christmas weepies to the faithful friend comforting his widowed master in the Cesar spot to the dad who makes birds from the Extra chewing gum silver paper, every Hollywood trick is there. All the Buzzfeeds and their…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain…
  • American head world of golf hotel accommodations

    Drew McLellan
    23 Aug 2014 | 9:09 pm
    American head world of golf hotel accommodations,michael kors outlet Brand new I”ve played out through two seasons. It is within the best build i’ve ever had it. Probably get involved in it feather far and wide. This rowdy only agreed to be for a specified duration currently being unacceptable. All draws in everyon which every single one of raked with empty. Most crucial of all the so-called produce are actually understandable. Out of all times we have grinded perfect appropriate posting the green were camolflage general look, Definitely in the marketplace this afternoon. Much…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of…
  • Beware! Engaged can be vacant.

    Sue Imgrund
    14 Aug 2014 | 12:15 am
    The pursuit of engagement has become the Holy Grail for marketers, as I blogged here a few years back, and the enthusiasm for the creation of Engaging Experiences has certainly not abated. Engagement is an objective written loud and clear on many a marketing plan. Even the humble owner of a Facebook page with a couple of hundred likes is informed continually about how many people are engaged with the page that week. But the problem arises when it comes to measurement. Engagement is a slippery fish to pin down and fit into a nice KPI pigeon hole, if you’ll excuse all the mixed metaphors.
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    29 Aug 2014 | 1:50 am
    Here's my favourite links, curated by Fraggl: The 2014 Gartner Hype Cycle is out - notable how Internet of Things is right at the top of the hype curve, wearable UIs and 3D printing on their way down... The Napa earthquake woke up 93% of locals and more than half of San Francisco according to Jawbone The 5 core skills of disruptive, visual-thinking innovators from the Stanford School of Business Adapting gadgets to our needs is the secret pivot on which technology turns, it seems And of-course you can sign up to Fraggl here.
  • Emergent and Deliberate Strategy

    Neil Perkin
    28 Aug 2014 | 7:56 am
    Christensen defines organisational strategy as being the right combination of that which is fixed and ‘deliberate’, and that which is more flexible, or emergent. Strategy, he says, is ‘not a discrete analytical event’ or something decided using best known numbers at the time in a meeting of senior managers. Instead, it is a ‘continuous, diverse, and unruly process’ that constantly evolves. So the art of managing this is not to dismiss anything that deviates from the original plan but to continually identify better options and then manage resources flexibly to nourish them. This…
  • Planting Saplings

    Neil Perkin
    27 Aug 2014 | 5:38 am
    As a (kind of) addendum to yesterday's post on marginal thinking, I really liked this analogy Christensen had for the all-too-frequent slow organisational response to the need for innovation:   'If a company has ignored investing in new businesses until it needs those new sources of revenue and profits, it’s already too late. It’s like planting saplings when you decide you need more shade. It’s just not possible for those trees to grow large enough to create shade overnight. It takes years of patient nurturing to have any chance of the trees growing tall enough to provide it.' I think…
  • Marginal Thinking

    Neil Perkin
    26 Aug 2014 | 5:41 am
    'The safest road to Hell is the gradual one—the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.' C. S. Lewis I've been reading some Clay Christensen stuff recently. Revisiting some old stuff, digesting some new things. One of the latter was How Will You Measure Your Life, a very personal take on how to lead a fulfilling life that was written after he experienced a heart attack, advanced-stage cancer and a stroke in three successive years. The book incorporates thinking from a whole range of business theories and looks for the personal (as well…
  • Consider Facebook

    Neil Perkin
    25 Aug 2014 | 9:19 am
    'Consider Facebook. It wasn’t preordained that Facebook was to be created by a student in his dorm room. When I ask audiences who could have created Facebook, they typically respond with technology companies like Microsoft, Google, Amazon, or Yahoo! These are valid answers. But I push the audience members by asking them why people use Facebook. One core reason is a simple way to share memories and images. What other company has historically helped people share memories and images? Kodak. Here’s the interesting thing. The film giant had its fingers on Facebook as early as 2001. At the…
 
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    The Melamed Riley Blog

  • Snackable Social Media Tip: Content Curation Tools

    Rachel
    26 Aug 2014 | 5:45 am
    In this snackable social media tip, I am going to share some of my favorite content curation and management tools that make finding, saving and sharing content easier. There are a ton of tools out there and everyone eventually develops their own platform crushes. Here are my latest platform flings. 1. Get Organized with Hootsuite This platform tip is specifically geared toward Twitter. If you are an avid Twitter user like myself and follow close to 2,000 people, or even more, it can be hard to sort through the fluffy posts to find the golden nuggets of knowledge. Hootsuite–which if…
  • A Case in Repositioning, Rebranding, Re-everythinging

    Rick
    22 Aug 2014 | 8:00 am
    California Products, a client which recently came to us for our experience in rebranding, has been selling best-in-class consumer and contractor-grade coatings for nearly 80 years in New England. Initially focused exclusively on the independent retail channel, their customers were loyal to the California brands because they knew they’d get the best quality but not have to pay the “national retail brand” surcharge. Among California’s most loved brands was their line of hard-working, long-lasting exterior stains and finishes, called Storm Stain. Tested in the challenging conditions only…
  • Walnut Wednesday Summer Tour 2014: Fired Up Taco Truck

    Guest Author
    20 Aug 2014 | 5:00 am
    Food Intro: Let’s get fired up for stop fourteen, the final review on the Melamed Riley 2014 Walnut Wednesday Summer Tour: Fired Up Taco Truck Food Truck Name: Fired Up Taco Truck Type of Food: Mexican Who Should Eat Here: Taco lovers even when it’s not Tuesday! Review: *Long, exaggerated sigh* My last truck review…this is a rather depressing topic as my food truck reviewing and rendezvousing has come to one final stop as my internship here comes to a close. While this is upsetting, all good things must come to an end. Emotions aside, I’m pretty pumped about my last lunch. Word on the…
  • Generation DIY Is Flourishing With the Help of Social Media

    Rachel
    19 Aug 2014 | 5:00 am
    The DIY movement has swept the nation leaving no pallet unused, paint chip thrown away nor fabric scrap tossed. Do it yourself is no longer just a term used inside of backyard workshops or knitting clubs. Technology and social media have brought DIY within everyone’s reach. Sites like Pinterest and YouTube help bring ideas to life with easy to follow tutorials and step-by-step guides. For instance, thanks to Pinterest, when a DIYer sees a wooden palette, they don’t just see a pile of scrap wood, they see a coffee table, wine rack and book case. DIY ideas are literally endless. With just a…
  • Do You Recognize The Celebrity Voice Over Talent?

    Kathleen
    14 Aug 2014 | 1:25 pm
    You’re sitting in your car listening to the radio or watching a television spot and you stop and think, “Hey, I recognize that voice!” Celebrity voice over talent can be great for a brand, but what if no one recognizes the voice? This begs the question, Why do advertisers spend boo-coo-bucks on getting celebrity voice over talent when no one knows who the heck they are?” Well, I don’t have an answer for you, but I do have a fun game. Let’s play a little game called match the celebrity voice over talent to the commercial: Jon Hamm aka Donald Draper Tim Allen Queen Latifah Will…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Plague of Tactical Versus Strategic Thinking in SEO

    Jon Whitaker
    28 Aug 2014 | 7:18 am
    I have a big problem with how search engine optimization is often perceived. Turn on the TV and you’ll see shows like The Good Wife describe SEO as “spam”. Even Dexter drove a dagger through my heart by calling it “bullshit.” (pun intended) It begs the question: why would SEO be thought of in that way? Sure, there are those that use blackhat methods to get quick results, but that’s only a fraction of the SEO population. Beyond that, blackhat tactics are becoming more and more rare as Google gets better at sniffing them out. So why won’t the perception change? I believe the…
  • Behind the Scenes of Our Campaign to Support the Atlanta Beltline

    Adam Harrell
    22 Aug 2014 | 11:47 am
    The Atlanta Beltline is the most transformative smart growth project in the United States. A 22 mile emerald loop of parks, trails and transit will soon encircle our city and represent a new path towards a better Atlanta. As a fan of new urbanism and someone who is passionate about our city, it’s a project I’m proud to support. So when Jennifer Dorian and her team from the Atlanta Beltline Partnership reached out to us to discuss ways to help them hit their 2014 fundraising goals, we immediately offered to help. Creating a Symbol of Support We knew that the Atlanta Beltline had a strong…
  • After 10 Years of Growth, Why I’m Still Terrified

    Brian Easter
    20 Aug 2014 | 12:17 pm
    Nebo celebrated its 10th birthday earlier this year. To say we’ve been very fortunate along the way would be an understatement. We’ve grown for 10 consecutive years. We’ve been named to the Inc. 5000 list for the past four years. We’ve never laid off a single employee. We’ve never had a down year. We’ve won over 100 digital awards in the past two years alone. We have 50 of the most talented and passionate people in the industry. Yet, I’m still completely terrified. I still feel like we haven’t made it. I still feel as scared and humble as I did the day we decided to launch…
  • Empathy as a Skill

    Brian Easter
    13 Aug 2014 | 11:22 am
    Conventional wisdom says empathy can’t be taught, learned, or strengthened. Conventional wisdom assumes our empathy ability is relatively set in stone. But our empathy system is complex. It’s an interesting interaction of several neurological elements working together. Part of empathy is relating to others. Part of empathy is being able to understand what others feel and think. Part of empathy is going beyond knowing, but caring and feeling. Thankfully, the term empathy is moving beyond pseudo science and toward actual science. Thanks to fMRIs and other tools we can actually see, measure,…
  • What’s New in SEO

    Stephanie Wallace
    7 Aug 2014 | 11:39 am
    The SEO industry is always changing, best practices are evolving, and Google is always shaking things up. This summer is proving to be a whirlwind so we’re recapping some of the top updates, news and trends from June and July. Payday Loan 3.0 The third iteration of this algorithm update launched on June 12th and was said to target spammy queries. The 2.0 iteration, which launched as recently as May, targeted specifically spammy websites. The goal of these updates is to clean up search engine results for certain queries that tend to be spammy by nature, such as “pay day…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Memo by Hedge Fund Manager Robert Chapman: Bill Ackman’s Attempt to Goad Regulators Into a Baseless, Unnecessary Legal Battle

    Kevin Thompson
    11 Aug 2014 | 8:34 am
    The attacks on Herbalife have been staged on many fronts.  Almost two years into Ackman’s bear raid against Herbalife, the clock is ticking and Ackman undoubtedly needs a government bailout / regulatory action against Herbalife.  Ackman’s thoughts about those on the long-side of $HLF: they’re all idiots.  Kenny Moelis, Bill Stiritz, Carl Icahn, Joele Frank, Boies Schiller, PWC, “uneducated” Herbalife distributors….all operating with inferior minds to his own.  Do Ackman and his gang have an explanation for the 0.25% rate of return on Herbalife…
  • FTC Settles with TriVita. Is the word “Inflammation” off limits when you’re selling a health product?

    Kevin Thompson
    7 Aug 2014 | 3:55 pm
    The FTC has spoken and we better pay attention. Recently, the FTC announced a $3.5M settlement with TriVita, a network marketing company. TriVita is an Arizona corporation that advertises, markets, distributes, and sells Nopalea. Nopelea is a nutrient rich drink derived from the superfruit of the Nopal cactus. TriVita peppered the marketplace with an aggressive marketing campaign that touted the curative properties of Nopelea. The theme of the advertisements: Nopalea is a drink that will reduce bodily inflammation, which will lead to a reduction in pain associated with inflammation-related…
  • MLM Startup Conference, Direct Selling Edge #9, On September 4th

    Kevin Thompson
    5 Aug 2014 | 8:56 am
    On September 4th, it’s a great time to be in Nashville, Tennessee!  We’re once again hosting our MLM Startup Conference, the Direct Selling Edge.  Click here to purchase your tickets: DS Edge.  Use the promo code: LEGAL-EAGLE. This two-day educational conference is the best for new and young direct selling companies because the quality of the content presented is excellent. It is pure education….with the exception of one night on the town if you’re interested. We cover a lot at this conference You’ll learn…. what recent Federal Trade Commission decisions…
  • MLM Attorney, Kevin Thompson, on Bloomberg TV

    Kevin Thompson
    22 Jul 2014 | 3:46 pm
    I had the privilege of being on Bloomberg for a small segment talking about Bill Ackman’s latest presentation. The 7-minute segment can be viewed above. Ackman’s presentation today, if you can spare 3+ hours, can be found here. Before summarizing his argument, it needs to be said that he heavily promoted this presentation yesterday. He was like Muhammad Ali talking about the Thrilla in Manila, saying it was “the most important presentation of his life.” He further said that this would be the “death blow” to Herbalife. He successfully spooked the market,…
  • (ARTICLE FEATURED IN SEEKING ALPHA) Battle Over BurnLounge: Both sides claim victory

    Kevin Thompson
    16 Jun 2014 | 10:39 am
    Below is an excerpt from my article about the Ninth Circuit opinion on BurnLounge.  The article can be read in full over at Seeking Alpha.  It’s an important subject.  Click here to read it. Summary The Court successfully threaded the needle on the issue of “ultimate users,” essentially creating two classes of participants. The Court provided several factors throughout the opinion to help outsiders deduce the motivation driving consumption. This is especially helpful in assessing $HLF. The Opinion will require the FTC’s pyramid scheme expert to create another analytical…
 
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    JMS Group

  • Are You Ready To Go?

    Tom Kay
    11 Aug 2014 | 8:43 am
    There’s a million and one things to think about when you’re planning a trip abroad… …which is why AreYouReady2Go.co.uk makes life a lot easier when it comes to vaccinations. The interactive digital service provides advice for travellers and ensures everyone from business people to students taking a gap year oversees get the right vaccines and health advice. In our latest commission, the JMS Group produced a web video promoting the service which was created by Sanofi Pasteur MSD, the world’s largest vaccines company. The JMS motion graphics team produced 2D animation in the…
  • Cameron on camera as JMS supports future sports star

    Tom Kay
    31 Jul 2014 | 3:58 am
    JMS is delighted to be backing future Olympic skiing hopeful – Norfolk’s Cameron Kirby. Cameron’s aged just 11 but has his sights firmly set on the big time…and has already racked up a number of  prestigious awards. He’s just been named Young Achiever Of The Year at the Norwich Sporting Awards and scooped 2013 Under 16s British Indoor Champion. Cameron lives in the village of Bawdeswell near Fakenham but spends most of his time at the Trowse Ski Slope near Norwich where he specialises in freestyle skiing. It’s fast, furious and fantastic to watch. And…
  • Changing nappies…Changing habits

    Tom Kay
    30 Jul 2014 | 3:37 am
    Nothing can beat the feeling of holding your little bundle of joy in your arms… Oh, hang on…time for a nappy change! Believe it or not, by the time your baby reaches two, you’ll have got through an average of 4,300 nappies and more than 17,000 wipes! That’s a lot of nose pinching with one hand whilst trying to attach those little sticky fasteners with the other… And, if you dispose of baby’s nappies and wipes by flushing them down the toilet…a lot of blocked pipes too. In the latest commission from Anglian Water, JMS has produced a sixty second infomercial…
  • Animal anthems…

    Tom Kay
    29 Jul 2014 | 9:16 am
    What happens when you get a parrot, a donkey, a cat and a dog together and introduce a piano…? Click here to watch our latest commercial for The Pet Show, screened this summer on ITV Central. We bet you’ll be humming “the entertainer” for the rest of the day! The post Animal anthems… appeared first on JMS Group.
  • We’re hiring…

    Tom Kay
    25 Jul 2014 | 7:03 am
    COPYWRITER – RADIO, VIDEO, TV We’re looking for a copywriter with experience in radio commercials and/or corporate video and/or TV commercials. Top requirements are creativity, a wide taste in music and culture, and the ability to communicate authoritatively with a range of clients. Will consider training recent graduate with demonstrable ability. E-mail your CV, supporting creative materials and salary expectations to: francesca.deLacey@jms-group.com, or write to: Francesca de Lacey, Operations Director, the JMS Group Ltd, Hethersett, Norwich NR9 3DL. Closing Date: Monday 11th August…
 
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    Co.Create

  • Tide Salutes Labor Day, May Make You Cry Over Uniforms

    Jeff Beer
    29 Aug 2014 | 11:38 am
    Tide salutes the men and women in (every kind of) uniform.In a tribute to the true meaning of Labor Day, Tide salutes working people with this ode to uniforms and the roll they play in peoples' lives. It comes down to the old adage that it's the person who makes the uniform, not the other way around.Read Full Story
  • To Celebrate The 20th Anniversary of "Friends," Central Perk Comes To New York

    Jennifer Miller
    29 Aug 2014 | 11:21 am
    Now you can trade your neighborhood coffee shop for the iconic TV set.Have you ever wanted to sit on that orange couch from the Central Perk coffee shop in Friends and just talk nonsense with your mates all day before returning to your improbably large apartment?Read Full Story
  • Guinness Boasts Of Blackness In New African Campaign

    Jeff Beer
    29 Aug 2014 | 10:30 am
    The iconic black beer uses a play on words to tap into youth culture.This might be the first time in advertising history that a beer has used the color of its product as a marketing tool to appeal to a specific demographic. Iconic Irish brand Guinness has launched a new campaign for the African youth market under the tagline "Made of Black."Read Full Story
  • Awwww. Dad Makes His Goth Girl Feel At Home In This Charming Home Improvement Ad

    Jeff Beer
    29 Aug 2014 | 9:11 am
    Home improvement brand Hornbach uses a sweet story to sell the power of a DIY project.For parents of every generation, teen styles can be horrifying. It can be easy to scoff and scold, whether it's baggy pants, a mohawk or, in the case of this new ad by German DIY retail brand Hornbach, dressing in all black everything.Read Full Story
  • New Ad Council PSA Asks: Are You Ready for Disaster?

    Rae Ann Fera
    28 Aug 2014 | 8:24 pm
    For National Preparedness Month, Ad Council's Ready campaign encourages Americans to plan to stick together in the event of an emergency.What comes to mind when you think of emergency preparedness? The over-the-top hoarding of doomsday preppers? Finding enough storage room for a year's worth of water? Mastering a defense tactic to ward off the zombie apocalypse? While popular culture has made the notion of organizing oneself for disaster the stuff of blockbusters, the reality of ensuring your family is safe in the event of a catastrophe is much, much simpler. It starts with making sure…
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    Advertising

  • THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

    Mark Hoelzel
    31 Aug 2014 | 1:00 pm
    Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend. A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013. In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption. Access The Full Report By…
  • No One Agrees On How Much Brands Are Worth Or Why

    The Economist
    31 Aug 2014 | 5:16 am
      WHEN Imperial Tobacco, the world's fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be "the focus for the lion's share of time and money invested". No management expert would think it strange that Imperial would spend…
  • This Is Toronto's Brilliant And Nasty New Campaign To Clean Up The City

    Matt Johnston
    30 Aug 2014 | 4:19 pm
    Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They're trying to stop people from littering on the streets. The thing is, they're being really abrasive about it. Check out the images, posted on Imgur, they're using to stop people from throwing trash all over the streets.  So far the campaign seems to be going over pretty well with many folks in Toronto:   I'm actually quite proud of my city for this anti littering campaign, it made me chuckle http://t.co/pPLFd0VD5c #toronto — Dave Throop (@David_Throop) August 26, 2014…
  • THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System

    Cooper Smith
    30 Aug 2014 | 2:00 pm
    Beacons are a new type of device that could change the way people shop in stores and revolutionize how retailers collect consumer data and interact with shoppers. Retailers can use beacons to trigger location-based features on customers' smartphone apps, including targeted coupons, store maps, and hands-free payments.  There has been a lot of confusion about how beacons actually work, so as part of new research on beacons from BI Intelligence, we've put together an in-depth "Beacons Explainer," with frequently asked questions on beacons. The explainer is…
  • You Might Not Be Able To Afford BMW's $135,000 Supercar, But You Can Enjoy Some Of Its Coolest Features

    Benjamin Zhang
    30 Aug 2014 | 12:32 pm
    Checkout the story here.Join the conversation about this story »
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    All Video

  • Beyond the Brand Lab

    Sarah McDonald
    4 Aug 2014 | 8:03 am
    Beyond the Brand Lab – making it real I am a very fresh ex-Googler, still experiencing a sense of inertia at not getting 150 emails day and still forgetting to eat breakfast before I leave home. I was at Google nearly 8 years and spent the last few rolling out Brand Labs (among other things) for a whole bunch of clients. They can be quite exhausting events, being magic for entire days. There is a huge appetite to tell TV-ad-like stories for the first time, to create better content (how are businesses selling $10K holidays with 5 photographs and a map?) develop YouTube channel content…
  • Select A Winner by Friday 23rd May and Pay No Fees

    Fergus
    20 May 2014 | 3:28 am
    At Wooshii we work hard to connect buyers with the right people to get their videos made. We want as many videos made via Wooshii and our 10 000 awesome creatives as possible! To this end, we have decided to test whether our fees are a turn off when it comes to picking your final winner. So how about this: if you choose a winner for your project in the by Friday 23rd May, we will refund your buyer fees! This is a one-off test, so get in there and grab it while it’s hot! Fergus       Image pkmousie
  • Phil Nottingham – Startup Video Strategies (Interview)

    Fergus
    6 May 2014 | 3:45 am
    Phil Nottingham, Distilled’s video strategist talks video marketing Wooshii CEO Fergus interviews Phil Nottingham from Distilled on how startups can make the most of video in their marketing. This video is for startups and new businesses who have considered video but not quite found a way to make it work for them yet Watch the video as Fergus and Phil help you figure out: 00.40 Young startup companies going into growth phase – where does video fit? 02:50 Content as the bread and butter of marketing 03.15 Defining problems that video may or may not solve 04:45 Looking at the…
  • Buyers Tips For Being Successful With Wooshii

    Fergus
    15 Apr 2014 | 4:16 am
    Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project Respond as much as you can - the more dialogue you have with the creatives the better. A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url Once your project pitching period finishes you can pick a…
  • Don Draper – What does he know about video?

    Fergus
    14 Apr 2014 | 12:10 pm
    If you’re not a fan of AMC’s Mad Men, you may not be familiar with the character Don Draper. Draper is an advertising exec and the show’s primary character. When he’s not chain-smoking and drinking like a fish, he does, from time to time, offer pearls of wisdom that are still true in advertising today. Below, you’ll find a handful of his more memorable quotes, along with insights that can help you in the production of your next video. “Change is neither good or bad; it simply is.” Consider this quote if you’re still asking yourself, “Do I really need to use videos in my…
 
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    JCDecaux OneWorld

  • 15 Cracking Innovations in Out-of-Home

    Kevin
    29 Aug 2014 | 7:55 am
    Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world. From a fully wrapped Shanghai metro station for H&M, to the fantastic and famous Pepsi augmented reality bus shelter in London, through to the Zappos wheel of fortune at Houston airport, this video brings you some of the best of the recent campaigns implemented by JCDecaux Innovate. In just under 3 minutes, experience how JCDecaux Innovate adds a further dimension to traditional OOH advertising, creating a lasting…
  • Sydney Opera House and Outdoor: on the right side of Dangerous

    Aglaia
    27 Aug 2014 | 5:00 am
    The Sydney Opera House with JCDecaux Innovate Australia has launched an unusual street furniture campaign running across ten sites between the 19th and 25th August 2014. This is the 6th year that The Sydney Opera House is running the Festival of Dangerous Ideas (FODI). Part of the year-round program Ideas at the House, the festival takes place over one weekend when leading culture figures around the world bring to the stage challenging and contentious ideas. During these thought-provoking discussions the event brings controversial debates to life, allowing the audience to perhaps look at…
  • BlueFocus & JCDecaux OneWorld launch “Window to China” campaign at airports worldwide

    Nathalie
    21 Aug 2014 | 5:00 am
    BlueSkyFall, part of BlueFocus Communications Group – one of the largest communications companies in China, has recently launched a major project together with JCDecaux OneWorld Shanghai, led by Stephanie Foulon. Due to run over several years, the project aims to promote China across three key airport hubs around the world:  Paris Charles de Gaulle, London Heathrow and Frankfurt Airport. The initiative is part of a larger venture known as “China Big Screens” that also includes outdoor advertising screens in San Francisco Airport and New York City Times Square. Each airport location…
  • Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop

    Aglaia
    19 Aug 2014 | 5:00 am
    Here at JCDecaux OneWorld we all agree that Pepsi’s Augmented Reality (AR) campaign in a central London bus shelter was truly “Unbelievable”. Although not the first Outdoor advertising campaign to incorporate AR, it was certainly a game-changing execution, creating a great buzz on the street and generating impressive social media coverage. On an international level, we are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising brand. Have a look at our pick…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – June 2014

    Kevin
    15 Aug 2014 | 5:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film release of On the Edge (original Danish title Lev Stærkt). The Campaign: On the Edge Augmented Reality bus shelter AFA JCDecaux Denmark has made great creative use of Outdoor advertising and Augmented Reality by running a prank campaign for On the Edge, a Danish movie based around the popular theme of illegal racing. To set up the prank,…
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    Harmelin Media Blog

  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
  • Fall 2014 TV Preview: Cable, Part 1

    Blog@harmelin.com
    18 Aug 2014 | 2:56 pm
        A&E A&E will look to build upon their big 2013, which saw the network’s total viewers rise by 10% during the year. Helping them in their quest to obtain more viewers will of course be the hit Duck Dynasty. Joining Dynasty will be Wahlburgers, Devious Maids, and Bates Motel. Hoping to get on the schedule with those shows are several interesting series that A&E will put out in 2014/2015.  
  • Fall 2014 TV Preview: CW

    Blog@harmelin.com
    9 Aug 2014 | 6:33 pm
    The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15.
  • Fall 2014 TV Preview: FOX

    Blog@harmelin.com
    8 Aug 2014 | 12:03 pm
    I suppose I was stricken with World Cup fever as I wrote down my thoughts about the new FOX TV broadcast season. My mind wandered to the USA-Belgium showdown and some of the other games in the knockout round. As a member of the Fall Preview team, we watched 36 pilots, and it’s just too tempting to compare our analyses to the World Cup. Which new shows will make it through the first round and which shows will get knocked out after just a few episodes? Which shows will overachieve and win over our hearts? Which shows will disappoint us the most? Which show will be the overall ratings…
  • Fall 2014 TV Preview: NBC

    Blog@harmelin.com
    6 Aug 2014 | 11:16 am
      NBC won the 2013-14 primetime television season in Adults 18-49, its first season-long win after a 10-year drought. Some perspective - Friends, Scrubs, Will & Grace were then all airing in primetime, not in an endless loop of syndication. NBC benefited from February’s coverage of the Sochi Olympics, but even when the 18 Olympic nights are excluded, NBC still generated the season’s #1 Adult 18-49 audience thanks to Sunday Night Football, The Voice and last season’s breakout hit, The Blacklist.  
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    AdEspresso » Blog

  • Want to Stop Facebook From Sharing Your Browser History? Know the Facts

    Nikita Patel
    26 Aug 2014 | 11:59 am
    If you’re an avid Facebook user, chances are you’ve heard a thing or two about Facebook sharing your browsing history — and you may be thinking the worst. Is Facebook stealing your data? Are they selling your images to advertisers? Are they compromising your posts and using them for their gain? Not exactly. It’s easy to jump to conclusions, especially when Facebook is involved. Clearly, the social network has a controversial history, but this is a little different. First, Facebook clearly knows who you are. However, they don’t always know what you want. This is understandable.
  • 8 Killer Resources You MUST Read on Custom Audiences

    Nikita Patel
    18 Aug 2014 | 11:00 am
    Facebook has proven its worth to advertisers over and over. From allowing you to create any sort of ad for any sort of audience to stepping things up a notch with Facebook Ads Bidding, the social network has provided a virtual goldmine for marketers. Now, with its new Custom Audiences features, Facebook has done it again. If you’re unfamiliar, Custom Audiences are a new way for marketers to target their Facebook Ads. Essentially, you can target ads with a list of email addresses, phone numbers, or Facebook user IDs. This functionality means that the opportunities for precisely targeting…
  • 11 Tips to Run a Successful (and Legal) Facebook Contest

    Nikita Patel
    12 Aug 2014 | 10:00 am
    Are you breaking Facebook law? Don’t get scared. While Facebook “law” isn’t technically a real thing, you may be breaking the rules when it comes to running a Facebook contest. You’re probably not doing it on purpose, either. Chances are, you’re using tactics which you believe will bring in the most participants, as well as optimal engagement. However, according to a new infographic featured on All Facebook, you may be missing the mark completely. Like any company, Facebook has rules when it comes to running a contest through their platform. So, what are some ways to run a…
  • Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

    Massimo Chieruzzi
    23 Jul 2014 | 11:00 am
    I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it? Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. Talking with an entrepreneur, he said: “First come the innovators. Then come the imitators. Last come the idiots” (probably a Warren Buffet quote).
  • Be a Better Marketer With The New Twitter Analytics

    Nikita Patel
    22 Jul 2014 | 11:00 am
    Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics. First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. Using this information, you will…
 
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    speaking in clicks

  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
  • Marketing Anxiety & “The Half That’s Wasted”

    Mark Laporta
    12 Jun 2014 | 8:26 am
    An occupational hazard of the agency business is its cussed subjectivity. No matter how many theories you expound over how many years, regardless of qualitative or quantitative research and in spite of your best (and worst) efforts to codify success in tidy packets of best practice, the quest for “what works” remains stubbornly elusive. It’s a state of affairs that leads many a brand to the brink of despair and, from time to time, even major brands succumb to a “try anything” mindset that has engendered some remarkably silly marketing solutions. That the…
  • Flat Design & The Way Forward

    Mark Laporta
    18 May 2014 | 9:46 am
    Over time, in an attempt to keep up with shifting Web design trends, advances in programming have often been adopted under the aegis of a more-is-better philosophy. That is, without regard to the most important issue: How these changes in design parameters affect the site’s ability to communicate effectively with consumers. As a result, we have seen the proliferation of visual clutter compounded by a desperate, aimless engagement strategy, based on the premise that “something” on the home page ought to grab the attention of any given user. By contrast, I see in the recent…
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    Clearcode

  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
  • Rejoiner – the solution for cart abandonment

    Michael Sweeney
    17 Jul 2014 | 7:25 am
    For all you Ecommerce business owners out there, this one is especially for you! Rejoiner tackles the problem of shopping cart abandonment by helping Ecommerce businesses re-engage with their customers. We worked closely with the Rejoiner team and developed many amazing and useful features, such as the Email Campaign and the Dashboard. We also optimized the infrastructure to ensure that the application runs the way it should. Find out more about the Rejoiner platform and our cooperation by reading the case study on our Portfolio page. The post Rejoiner – the solution for cart…
  • We are helping Space is More get to Mars!

    Dominik Jendroszczyk
    13 Jun 2014 | 12:35 am
    Clearcode and Piwik PRO have recently come to the aid of a group of some very talented and enthusiastic students from the local Wrocław University of Technology. The group is known as Space is More and they needed help in raising money so that they could travel to The United States of America to present their Mars Inspiration project to the NASA judging panel. Who is Space is More? Space is More is comprised of 8 extremely intelligent and highly motivated individuals from different educational backgrounds. They combined their talents, education and experience to create a team so that they…
  • Ad tech startups and trends in The Europas

    Maciej Zawadziński
    28 May 2014 | 11:42 pm
    Last week, a shortlist of the finalists in “The Europas” was published. The Europas is a competition that showcases the hottest tech startups from Europe. It was founded by Mike Butcher (@mikebutcher) in 2009 and it concentrates on not only new, but also the mid and late stage technology startups, leading investors and founders in the EMEA region. This year, more than 150 startups were nominated and are competing for awards in 25 categories, and of course, The Europas Grand Prix Award. In one of my previous blogs, I talked about the analytics and ad technology startups that were…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Comment et pourquoi choisir une enceinte de monitoring ?

    Constantino de Miguel
    11 Aug 2014 | 9:42 am
    L’enceinte de monitoring est un élément indispensable dans tout studio ou home-studio de voix off. Elle permet la restitution d’un son enregistré ou reçu. Elle représente un point de repère pour tout travail effectué, aussi bien en enregistrement qu’en post-production, et sert à effectuer le contrôle de la qualité sonore. En tant qu’outil de travail [Read more]
  • The art of taking direction in voice-over

    Constantino de Miguel
    7 Aug 2014 | 3:38 am
    Direction in voice-over  makes perfect sense. As professional voice artists we all know that the sound booth is no place for egos. It doesn’t matter how well-prepared you are, experienced you might be or how impressive your voice over portfolio is, when you step into that booth you need to be able to take direction [Read more]
  • The Crossover Between Musician and Voice Over Artist

    Constantino de Miguel
    1 Aug 2014 | 2:01 am
      Two Voice-Over Veterans with 250+ books between them talk about merging the music and voice over industries, the similarities and challenges presented, and their favorite projects! How Music and Voiceover Meet? Ilyana Kadushin: How did these businesses first crossover for you? Carrington MacDuffie: It took a while for these two strains to meet in [Read more]
  • El ABC de la locución (no sólo para principiantes)

    Constantino de Miguel
    2 Jul 2014 | 7:32 am
    La locución tiene reglas y conviene recordarlas incluso a los que llevamos años en esto. Probablemente, lo peor que le puede pasar al aspirante a locutor es acudir a un casting sin la preparación adecuada. ¿Y el locutor veterano ? Para los que tienen muchas millas en este negocio, es tentador lanzarse sin más, pero es [Read more]
  • Get paid for your Voice-Over gig

    Constantino de Miguel
    30 Jun 2014 | 1:39 am
    Making Voice-Over gig is not a hobby activity so make sure you get paid for it. If you’re relatively new to the VO industry then getting your first paid gig is a pretty big deal. At last somebody has seen or rather heard your talent and hired you for a project. These are exciting times. [Read more]
 
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    Media Planning Playbook

  • Net Neutrality: The Media Buying Impact for Marketers

    Capitol Media Solutions
    27 Aug 2014 | 5:00 am
    Net neutrality, as defined by TechCrunch, is the concept that Internet Service Providers (ISPs) and governments should treat the delivery of content and data on the Internet equally. Changes to net neutrality—such as those recently proposed—may have a significant effect on your digital media strategy as a marketer. Understanding Net Neutrality With net neutrality, all […] The post Net Neutrality: The Media Buying Impact for Marketers appeared first on Media Planning Playbook.
  • Event Media Planning: Strategy for Marketing Your Sale or Conference

    Capitol Media Solutions
    20 Aug 2014 | 5:00 am
    Whether your business is holding a sale, offering seasonal products, or hosting a conference, event media planning can help get the word out to your target audience. Your strategy for a media buy to promote an event may differ from that of a typical campaign. In part, this is because of its timely nature: an […] The post Event Media Planning: Strategy for Marketing Your Sale or Conference appeared first on Media Planning Playbook.
  • Create Brand Awareness with the Right Media Strategy

    Capitol Media Solutions
    13 Aug 2014 | 5:00 am
    When they know you, they’re more likely to care about you. That’s how it works with brand awareness: the degree to which your brand is correctly recognized by potential customers. With higher awareness, customers may: Consider your services or products first when they begin to explore their options. Recognize and choose your services / products […] The post Create Brand Awareness with the Right Media Strategy appeared first on Media Planning Playbook.
  • Find the Right Media Planners: 5 Tips for Your RFP

    Capitol Media Solutions
    6 Aug 2014 | 5:00 am
    Government agencies and companies in need of professional services from media planners will often open up projects for bids with a document called a Request for Proposal, or RFP. An RFP often serves as your company’s initial introduction to a media planning agency, its staff, and its services. Information about the work your company needs […] The post Find the Right Media Planners: 5 Tips for Your RFP appeared first on Media Planning Playbook.
  • What is Retargeting, and How Can It Boost My Media Buy?

    Capitol Media Solutions
    30 Jul 2014 | 6:08 am
    Like most marketing, online success comes from repeated brand exposure. Retargeting is an increasingly common marketing tactic to accomplish this by driving visitors back to your website. Statistically speaking, only about 2% of people who come to a website for the first time convert on that visit. And that is just the average. This statistic […] The post What is Retargeting, and How Can It Boost My Media Buy? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • To All My New York Friends

    Peter Levitan
    29 Aug 2014 | 8:05 am
    Have fun in the Hamptons this weekend! The post To All My New York Friends appeared first on Peter Levitan & Co..
  • The Advertising Agency Pitch Playbook

    Peter Levitan
    28 Aug 2014 | 12:03 pm
    [FYI: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive book on advertising agency pitching & winning. It was published today as a paperback on Amazon. An eBook and audio version will be available soon.] “Baseball is ninety percent mental and the other half is physical.” - Yogi Berra I love this famous […] The post The Advertising Agency Pitch Playbook appeared first on Peter Levitan & Co..
  • Social Media Insights For Advertising Agency New Business

    Peter Levitan
    25 Aug 2014 | 12:20 pm
    Insight: Your B2B New Business Prospects Know You (Well) There are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing […] The post Social Media Insights For Advertising Agency New Business appeared first on Peter Levitan & Co..
  • Finally: “Drone – vertising” –> How Did we Live Without This?

    Peter Levitan
    25 Aug 2014 | 7:42 am
    Drone-vertising Is this real? Russia’s first drone advertising campaign for ‘Wokker’, using drones to promote its show off the fast food. The agency? Hungry Boys.   And, I thought that elevator advertising was just what the world needed. The post Finally: “Drone – vertising” –> How Did we Live Without This? appeared first on Peter Levitan & Co..
  • All Advertising Agencies Look Alike

    Peter Levitan
    20 Aug 2014 | 3:29 pm
    Bet you think that many advertising agencies look and act alike? You are right. That’s good news for you. You can decide to Not look and act alike. That, my friends, is step one in how to win new clients. Here is a cartoon from the brilliant The Cartoon Agency. This cartoon and an additional 11 […] The post All Advertising Agencies Look Alike appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • Measuring Your Advertising: The Ultimate Goal

    admin
    18 Aug 2014 | 1:56 pm
    The hardest aspect of creating a marketing campaign is knowing if it’s working. After all, how do you KNOW your advertising is working?
  • Understanding Competition Through Market Research

    admin
    12 Aug 2014 | 1:00 am
    Market research can be daunting term for many small business owners, but it is a crucial factor in a successful business. Market research can provide valuable insight that could reduce risks, predict industry trends, and help you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
  • Tips for the Perfect Promotional Package

    admin
    8 Aug 2014 | 1:00 am
    A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad. I’m not sure that’s the kind of attention the game developer had hoped to receive. With this and a few other exceptions, publicity packages can build good will and drive attention to your brand. If you’re looking at the best way to use your products and funds to get the attention…
  • How to Ruin Your Brand When Disaster Strikes

    admin
    5 Aug 2014 | 11:10 am
    Whether local or national, tragedy can strike at any time, catching us off guard and vulnerable. Our first thoughts don’t go to social media or advertising, but rather to assuring our loved ones’ well being. Yet, social media and the internet have put a spotlight with a time stamp on everything that happens during the time of the tragedy. Following recent storms in our own community we’ve seen how social media can be first on the scene, giving vital and sometimes life saving information to those in need. We’ve also witnessed the disinformation and rumors it can spread.
  • 6 Twitter Changes that You Need to Know About

    admin
    5 May 2014 | 12:00 am
    As some of you might have already heard, Twitter has rolled out some rather impressive (or just different) changes to the desktop version in the recent weeks. Some complain that Twitter is trying to look more like Facebook, and we must give credit where it is due. The recent changes do resemble some of the features on Facebook. Yet, these changes are not necessarily a bad thing. Twitter says that the changes will make self-expression “even easier” and “more fun.” These changes are only showing up on desktop, but mobile is soon to come.
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    Advergize

  • The Coolest Butter Knife We’ve Been Waiting for All Our Lives

    Advergize Staff
    25 Aug 2014 | 10:18 am
    We’ve all gone through the frustration of having to apply cold and hard butter straight out of the fridge on a slice of toast. Yep. Not matter how careful you are, the hard butter clumps rip your toasts into shreds. Well, your wait is over because The Stupendous Splendiferous ButterUp Knife is finally here to take your agony away. Now you can enjoy real butter right out of your fridge without ever shredding your toast into bits. The ButterUp knife is a Kickstarter project, and it actually softens the butter to make it spreadable. The project has surpassed a staggering funding of AUD…
  • Funny Reactions to Trying Indian Snacks for the First Time

    Advergize Staff
    3 Aug 2014 | 4:42 am
    Buzzfeed came up with this funny video where a bunch of Americans try Indian snacks for the first time. It’s hilarious how they react when they’re made to try products like Masala Chips, Hajmola, Thumbs up and many others. My only problem was, they didn’t use the Pani for the Pani Puri, which was kind of weird. And that didn’t make sense. Maybe they didn’t know.
  • What Does ACH Mean?

    Advergize Staff
    4 Jul 2014 | 7:38 am
    What does ACH mean? Why do we need it? And how does it work? These are some of the questions we’ve tried to answer in this quick guide. Starting with the definition: ACH is a payment processing network for financial transactions in the US. Confused? Let us give you an example. Imagine ACH as being a router in the middle of the office that connects hundreds of computers together for connectivity, data sharing and networking. Yes. Networking. That’s the right word. When banks need to send and receive payments to other banks, how are they supposed to do that with millions of…
  • Domestic Violence Linked with England’s World Cup Knockout

    Sarosh Waiz
    2 Jul 2014 | 6:54 am
    According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed,…
  • Girls Are Not Just ‘Pretty’ #InspireHerMind

    Sarosh Waiz
    2 Jul 2014 | 6:30 am
    Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories), has launched an insightful ad that showcases how parents unintentionally become overprotective and discourage their young girls to pursue science related subjects.  …
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    Filthy Rich Writer

  • The 7 Phases of Becoming a Well-Paid Writer (as Told Via GIFs)

    Nicki Krawczyk
    31 Aug 2014 | 4:57 am
    1. Despair “There is NO way to make a good living as I writer.” tumblr.com   buzzfeed.com   2. Dawning awareness “Wait…what’s a…copywriter?” cumbersaber.tumblr.com tumblr.com   3. Awe “I can make HOW MUCH by writing copy? Like, for REAL?” kmoleary.tumblr.com Tumblr mylifethroughkristenwiig 4. Premature confidence “Well, I can write, so I’m sure someone will hire me to write copy!” tumblr.com   gifatron.com   5. Reality sets in “Oh…they expect me to actually know how to do what I want…
  • What Does a Copywriter Actually Do?

    Nicki Krawczyk
    31 Aug 2014 | 4:57 am
    If you’ve had any dreams of making your living as a writer, I’m guessing that someone squashed them pretty quickly. (Maybe even gleefully, that sadist.) Everyone thinks you can’t make a living as a writer: from journalists to novelist to bloggers to screenwriters, the vast majority aren’t making any kind of money. And that’s true. But there’s one kind of writer that actually is making money. And this isn’t some quirky, flash-in-the-pan, get-rich-quick kind of job, either. It’s a real career. And it’s called copywriting. But what is it?
  • Copywriting Q&A: Should You Get an Internship?

    Nicki Krawczyk
    25 Aug 2014 | 5:00 am
    Once you’re out of school, an internship may feel antiquated. But when you see that the ad or in-house agency you really want to get into has only one opening…and it’s a copywriting internship, you may find yourself reconsidering. Here’s how to think it through. Read on… Today’s question comes from Austin H. who asks, “I’m in my early 30s. Is it weird for me to apply for a copywriting internship? I could make it work with my current job, but is everyone at the agency going to think I’m some kind of weirdo since most interns are college…
  • Copywriting Q&A: What to Wear to an Ad Agency Interview

    Nicki Krawczyk
    18 Aug 2014 | 5:00 am
    When you get your big chance and land an interview at an ad agency (or an in-house agency for that matter), you want to make the best impression you can. But how does that “best impression” extend to your wardrobe? What, exactly, should you wear? Read on… Today’s question comes from Hugh W. who asks, “I’m psyched that I’ve got some agency interviews lined up, but—not to sound weird about this—I don’t know what to wear. I don’t want to look to eager, but I don’t want to look like a slacker, either.” What you wear to an…
  • The Right Way to Fit “Ad” into “Advertorials”

    Guest Contributor
    14 Aug 2014 | 5:00 am
    In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy only to look up at the page to see “special advertising section”. Drats! Foiled again. Despite the potential “ick” factor, the best advertorials can be just as captivating as a “regular” article. A whisky brand takes you on a journey from hundreds of years of tradition…
 
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    Marketing Thingy

  • Creative or Re-creative?

    Nader Ashway
    12 Aug 2014 | 10:25 am
    We all know it's uncool to use another company's ideas, word for word. So why is it happening? And what should be done about it?
  • Affiliate Retargeting: the next, next thing?

    Nader Ashway
    25 Jun 2014 | 9:28 am
    What's the next next thing in digital marketing? I have one idea: affiliate retargeting.
  • The “C” Word of Marketing

    Nader Ashway
    27 May 2014 | 7:23 am
    The most powerful word in marketing today is "Conversations." But why? And how can brands be having courageous and fruitful conversations with consumers?
  • What happens in the sky might be solved in the cloud.

    Nader Ashway
    19 Mar 2014 | 9:14 am
    Could aviation use a dose of modern technology? I think what happens in the skies starts with a solution in the cloud.
  • Super Bowl 2014: Grins and Groans

    Nader Ashway
    3 Feb 2014 | 9:20 am
    Super Bowl 48 is in the books, and so are the overhyped, overleaked commercials. Here are the spots that made us grin, and those that made us GROAN.
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    Whitehouse Post » Blog

  • We Are Sport.

    jessica
    28 Aug 2014 | 3:37 pm
    Adam Marshall has teamed with Robert Nylund + Philippe Tempelman of Social Club to mold a montage of sport. Lights flicker on in the darkness, focus follows and rhythm kicks in. Robert Nylund + Philippe Tempelman provide smooth, sailing shots and intimate closeups which Adam employs to ease us into the action. The spot picks up energy and resolve, overcomes, and then gains a gliding stride—parading the hard-earned skills of those dedicated to sport. We. Are. Sport.
  • Be the Badd35t

    jessica
    21 Aug 2014 | 1:24 pm
    We know it takes work to get to the top. We know there’ll be naysayers. We know we have to push through adversity. Kevin Durant is here to remind us. Anthony Mandler shoots and *Sam Gunn and **Stephen Dunne edit while Kevin Durant narrates a familiar story for Nike and Foot Locker. Go get a ball and find a hoop.   * US edit, ** European edit (below)
  • Kenco Coffee vs. Gangs

    jessica
    18 Aug 2014 | 10:40 am
    Honduras hosts some of the world’s most dangerous slums, leaving communities few options for escape from the violence. Kenco responds to the gang epidemic by targeting 20 young people to train in coffee farming. Johnny Hardstaff, JWT Absolute VFX and John Smith do their part to help get the story out there, and shots, Creativity, AdWeek, SHOOT, AgencySpy, Source, LBB, The Drum, Campaign and FastCo show their support. Please feel free to show yours by sharing via Facebook, Twitter or by simply copying and sharing the link.
  • Whitehouse Post Brings in The Family for East Coast Representation

    jessica
    13 Aug 2014 | 10:27 am
    Renowned editorial company, Whitehouse Post is excited to announce their partnership with independent repping firm, The Family, for East Coast representation. Lead by Diane Patrone and Anna Rotholz, The Family takes a unique and personalized approach to the sales process, viewing the people and companies they work with as their kin. The Family joins Whitehouse Post’s all-star sales team of Them in the Mid-West and Novick & Associates on the West Coast.
  • Green Monster

    jessica
    11 Aug 2014 | 4:41 pm
    Man caves to mailboxes. Barbers to bikes. Fences, fire hydrants and forts—fans everywhere are invited to coat everything they love with the color they love—with every gallon purchased supporting local ball parks. Barney Miller, Alec Sutherland, Carbon, The Martin Agency and Benjamin Moore have released the monster. Check it out on Creativity, Adweek, SHOOT, Source LBB and Agency Spy! #MonsterEverywhere  
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    Punchbowl trends blog

  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
  • Brand Loyalty and The Millennial Mom

    Amie Reardon
    10 Jul 2014 | 3:00 am
    Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond. More and more, consumers turn to online reviews and their peers instead of trusting marketers’ advertising efforts. Whether a consumer switches to a generic brand or another competitor, it’s clear that this loyalty is on the line. Many brands gauge this level of…
 
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    Tradical 360 Blog

  • How to do Hyperlocal Digital Marketing

    Daniel Ryan Adler
    28 Aug 2014 | 12:01 pm
    Sure the world is more international than it’s ever been. But in many ways, digital marketing is about driving local traffic to your site. A few years ago, if you were in New York looking for a dry cleaner, you’d type in “dry cleaner NYC” and sift through the top results closest to your home. These days, geo-targets are more and more specific. Although Google has a basic understanding of where you search from—as long as your GPS is turned on—there’s still a lot of unnecessary effort when search comes down to a hyperlocal scale. Why should we have to sift…
  • 5 Personas A Digital Marketing Agency Should Have in Mind

    Daniel Ryan Adler
    21 Aug 2014 | 8:31 am
    Before most companies develop their product, they consider their primary buyers. To do that, they develop detailed personas that outline the age, sex, and interests of their future users. When marketing your blog or website, it’s helpful to do the same thing. Before you create headlines, think about who is visiting your site to create targeted calls-to-action. So if you run a digital marketing agency or SEO company and you want to become an industry leader, your articles will relate directly to one of the following people. Content Writer Your average content writer is a twentysomething…
  • The Importance of 360 Degree Digital Marketing

    Daniel Ryan Adler
    14 Aug 2014 | 10:06 am
    Everyone knows they need a website. Most people know they need SEO. And a lot of people engage with social media. What’s strange is that most people don’t realize how these factors work together to create a comprehensive digital impression. The above infographic defines just how important each of the following six factors to a 360 degree digital marketing campaign. The post The Importance of 360 Degree Digital Marketing appeared first on Tradical 360 Blog.
  • Our 5 Favorite 2014 SEO Infographics

    Daniel Ryan Adler
    7 Aug 2014 | 11:08 am
    The recent changes in the SEO industry have led to a number of thoughts on the decreasing value of backlinks. Experts point to a stronger content strategy as a way to make up for this, which is fine, but let’s not forget that links are still important for Google’s algorithm. Google’s getting smarter, so now they’re able to identify where you’re searching from, what you’ve searched before, and what content is about, with less importance placed on keywords and links, and more value added to implied brand mentions and how informative an article really is.
  • 18 Answers to Common Ecommerce Questions

    Daniel Ryan Adler
    30 Jul 2014 | 12:40 pm
    The term Ecommerce still sounds a little intimidating, like something from an economics textbook. But all it means is a website that sells a product. In this post, we’ll clear up any questions you may have about Ecommerce sites and what goes into building one. 1. What is an Ecommerce Website? An Ecommerce website sells goods that can be purchased using a credit card or (usually) PayPal. 2. Are Wix and Square Space good platforms for Ecommerce? If it’s a million dollar idea, how can a generic platform that touts a full working website for $79.00 per year support your growth in the long…
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    AdSpruce

  • Is TV advertising finally succumbing to Online Advertising?

    April Jones
    14 Aug 2014 | 4:34 am
    Digital video advertising is growing at a rate of over 43%, year on year with a new IAB report touting digital video advertising as the fourth largest internet advertising format, after mobile which comes third, with search and display advertising leading the pack. Despite digital video advertising still holding a relatively small share of the advertising market at 7% (equating to $2.8 billion in revenue in the fourth quarter of 2014), eMarketer has predicted that by 2015 digital video advertising will hold an impressive 15% of the advertising market share. The rise of the online…
  • 10 types of mobile advertising you need to be aware of

    April Jones
    31 Jul 2014 | 2:31 am
    Since mobile has been catapulted into a huge market, brands and advertisers have realised the potential that mobile advertising can bring. From reaching people at their fingertips all over the globe, mobile advertising has begun to move away from annoying and intrusive forms of advertising such as pop-ups and banners and is now heading towards the likes of more engaging forms of advertising such as video and native advertising. We take a look at 10 of the most popular forms of mobile advertising, some good and some… not so good. 1. Video  Mobile video is becoming…
  • How the World Cup 2014 was a huge success for Brands

    April Jones
    23 Jul 2014 | 3:10 am
    There is no doubt that 2014′s FIFA World Cup held in Brazil was huge, with a total global audience of 3.2 billion viewers. With the competition only taking place every four years, sports fans around the globe were definitely going to make sure that they kept tuned in to the biggest event of the year whenever and wherever they could. In past years, the primary method of watching the World Cup has been via the TV. However, viewing methods have taken a dramatic turn in recent years. During the 2010 World Cup in South Africa, a study by Allot found that mobile data traffic jumped by 24%…
  • Adspruce’s A-Z Guide to Advertising and Marketing

    April Jones
    15 Jul 2014 | 7:11 am
    Do you need some assistance getting your head around the abundance of marketing and advertising terms that keep popping up all the time? From your banner ads to frequency capping to SEO, we explain everything there is to know about the world of marketing and advertising (well, every important thing there is to know). Get to grips with our non-exhaustive A-Z guide below… A Above the Fold - When you click on a website, everything that you see without scrolling your mouse is ‘above-the fold’. Anything that you see after the touch of your mouse is not. Simple really. Above…
  • Is mobile video the best way to win an audience?

    April Jones
    26 May 2014 | 6:14 am
    It is clear that brands have not realised the full potential of mobile video advertising. Why is this so when mobile video advertising has many of the same benefits of TV advertising, if not more? TV advertising is still the place where the majority of advertising budget is spent. Brands should now be focusing their attention to mobile video ads in addition to TV advertising, and using both mediums in combination with one another to optimise brand awareness. A 2014 study by eMarketer has shown that people now spend more time on their digital devices such as smartphones and tablets than they…
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    Brogan & Partners Convergence Marketing

  • Celebrating 30 years of creative advertising: #15 Click on Careers

    maila
    29 Aug 2014 | 10:05 am
    In 2002, our client, Click On Careers, needed to target a younger audience – individuals who just graduated or had been a few years out of high school. Brogan knew exactly how to effectively reach this demographic. Use humor. And we did just that. During this time, the Southeastern Detroit Region had a shortage of workers in “technical” jobs – occupations that required training beyond high school, but not necessarily a four-year college degree. And while there had been attempts to solve the problem, there wasn’t a system that provided an easy way for individuals to find both…
  • The weekly recap - August 25, 2014.

    Ellyn
    29 Aug 2014 | 8:42 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How to Use Facebook for Targeted Content Promotion One of the ways you can give your content a nudge in the right direction and get more people looking at it: Facebook advertising. News Feed FYI: Click-baiting Here are some improvements to News Feed to help…
  • 8 Apps to Make Social Media Management Easier: #7: TextonPS.

    kaitlynn
    28 Aug 2014 | 12:25 pm
    Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram, TextonPS is a free app that helps you create great graphics in moments. However, while Tweegram puts your texts on the app’s pre-loaded backgrounds, TextonPS allows you to put text on your own photos. Once you select a picture to put text on, you can type in your copy. You’re able to change the copy’s placement, the font, color, type size and alignment. It’s yours to experiment with until you have exactly what you…
  • The weekly recap - August 18, 2014.

    Ellyn
    22 Aug 2014 | 7:13 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive. What kind of image comes to mind when you think of car dealers? Red Bull, Jaguar Among the First Advertisers on SoundCloud Red Bull and Jaguar will be among the first five advertisers…
  • 8 Apps to Make Social Media Management Easier: #6: Tweegram.

    kaitlynn
    21 Aug 2014 | 11:47 am
    If you’re a social media manager who’s not privileged enough to work alongside an art director or graphic designer, creating custom visuals to share on your social media channels may be a bit of a struggle. Luckily, there are plenty of free apps that will create great graphics in moments—one of which is Tweegram. Once you open Tweegram, you’ll be prompted to type in copy. Whether you want to share a quote, holiday greeting, fact or call to action, type it in and click “Next.” Then, you’ll be able to choose from dozens of free backgrounds that will go behind your copy—each one…
 
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    Consumer Engagement Now

  • 3 Business Marketing Strategies From The Movie “What Women Want”

    e-Miles Digital Media
    7 Aug 2014 | 11:25 am
    The hit comedy from 2000 What Women Want stars Mel Gibson as a suave, seductive ladies man who, ironically, has no idea how to advertise towards women. He understands how to woo them but not how to sell them products. Through a freak accident, however, he gains the power to hear the innermost thoughts of all the women around him, thus eventually learning “What Women Want.” 3 Useful Business Marketing Strategies For Reaching Your Female Audience In this post, we will look at these three important marketing lessons you can take from this movie: Lesson One: Women Matter As Helen Hunt’s…
  • Embracing Change: Applying Positive Pressure To Improve Bad Situations

    e-Miles Digital Media
    28 Jul 2014 | 6:32 am
    It’s clear from case studies that applying positive pressure to a bad situation can make all the difference in the brand’s ability to reorient and go forward. For instance, Paula Deen’s purported actions as a bigot lost her the continued benefits of a profitable cable and cooking products franchise. Lance Armstrong, on the other hand, initially resisted making public statements about drug use or ‘doping’ to maintain athletic performance. However, good marketing advice allowed Lance to admit what happened and maintain some public good will. Change Management and…
  • 20 Quotes From Marketing Experts That Will Make You Smile

    e-Miles Digital Media
    24 Jul 2014 | 7:18 am
    In the hectic world of trying to realize marketing and advertising effectiveness, it’s easy to let your workload bring you down. Relax! There is a lighter side to this business as well. Let these tongue-in-cheek quotes and inspiring advice from various marketing experts bring a smile to your face. Four Marketing Quotes for When You’re Searching For a Purpose 1. “Marketing is a contest for people’s attention.” – Seth Godin, author and founder of Squidoo 2. “Marketing is what you do when your product is no good.” – Edwin Land, scientist and…
  • Novelty Value Marketing: The Benefit of Being Unique

    e-Miles Digital Media
    16 Jul 2014 | 2:27 pm
    Marketing and advertising are some of the most well-known factors to consider when building a brand or launching a new business. One of the fastest ways to get your brand known is by being unique and filling a rare niche. A brand that possesses novelty value not only stands out from potential competition, but it also helps to make your brand even more memorable to future clients and customers. When you are determined to reach your goal of creating a unique brand, you can help yourself reach anything you have in mind with the use of a genuine voice. Rather than appearing as a corporation or…
  • Marketing Lessons: What We Can Learn From Jerry Maguire

    e-Miles Digital Media
    1 Jul 2014 | 11:22 am
    One of the most effective means of teaching has always been to embed lessons into stories, and we’re learning our marketing stories today from the classic film, Jerry Maguire! Lessons taught through stories isn’t a technique adopted only in the world of film, it is used in scientific, religious, parenting, and marketing circles. Today we’re learning about the concepts imparted to us by the award-winning 1996 film Jerry Maguire, which offers excellent marketing lessons regarding ethics, perseverance, integrity, the power of a catchy slogan, and more! Jerry Maguire‘s…
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    Default Blog

  • 15 Amazing Aerial Photos From The Boston Blimp Parade

    28 Aug 2014 | 2:40 pm
    If you missed the blimp parade that took place over the city of Boston earlier this week, no worries. We have the complete recap for you! Our team has compiled the best aerial photos of the city, as well as the top tweets from our blimp flight attendees. 
  • Blimp Parade Comes to Boston | #BlimpParade

    27 Aug 2014 | 6:30 am
    Photo by Wallisty.com. In 2012, Van Wagner Aerial Media and Van Wagner Airship Group (VWAG) launched a blimp parade over New York City. Awed by the blimps above, spectators took to the streets, and their cell phones, capturing photos, composing tweets, and recording video of the airships’ journey over Manhattan. Facebook, Twitter, and Instagram posts flooded the social stratosphere, exciting the attention of the media and people across the nation.
  • 4 Ways To Maximize Your Marketing At State Fairs

    26 Aug 2014 | 8:30 am
    Millions of people flock to state fairs every year for carnival games, family fun, and deep-fried everything. The large and diverse crowds that come through these fairs make them an ideal marketing platform for any company trying to make its name or product known.
  • The Faceoff Over Fenway | Two Blimps Rule The Air This Weekend

    21 Aug 2014 | 2:00 pm
    Red Sox fans are in for a surprise this upcoming weekend. The DIRECTV blimp is flying East from Cincinnati to join the Hood blimp over Fenway Park to broadcast the game against the Seattle Mariners. According to an Archival Assistant from the Boston Red Sox, this duel flight will be the first documented case of two airships flying above the Red Sox turf during a regular season game.
  • How To Target Beaches And Surfing Events With Aerial Advertising

    19 Aug 2014 | 8:30 am
    Aerial advertising is effective at targeting large groups of people wherever they have chosen to gather. You will find that it’s easy to develop campaigns that hit multiple markets and reach the demographics most important for your advertising needs. The beach, for instance, is an ideal location to execute an aerial advertising campaign. If you're looking to increase brand awareness and reach a large demographic of people, the beach is a good choice for your marketing campaign. Standard beach campaigns will hit an array of people all in the same place, at the same time. Rather than…
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    Sunrise Advertising

  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
  • Why Does B2B Advertising Continue to be so Hard for the Smaller Guy?

    Sunrise
    15 Aug 2014 | 1:03 pm
    A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, all have to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 Largest B2B…
  • What’s New on Twitter

    Sunrise
    31 Jul 2014 | 1:13 pm
    Social Media changes every day, sometimes it feels like every hour. But recently there have been significant changes on Twitter that you may not be aware of – Twitter Cards and analytics.   Twitter Analytics Twitter has finally given users insight into how their content is performing – yes, that means impressions! Now there’s no guessing as to how many tweeters you may have reached, you’ll know. But, it doesn’t end there, see at what days and times those impressions occurred, how many times users clicked to view a photo or video and how many times they clicked on your brand…
  • World Cup Media Outshines All Else

    Sunrise
    24 Jul 2014 | 1:07 pm
    Whether you’re a die-hard soccer fan or you jumped on the bandwagon for the 2014 FIFA World Cup, you were a factor in setting the U.S. TV record of 26.5 million viewers for the World Cup final between Germany and Argentina. Not bad for a country that is known for “not liking soccer.” But, Americans interest in the World Cup has grown significantly. The Nielsen Company recorded that the U.S. vs. Portugal game was almost certainly the most watched match in the country … ever. The match had 24.7 million viewers with an additional 490,000 people streaming the game. Needless to say, having…
  • What Organic Reach?

    Sunrise
    23 Jul 2014 | 10:38 am
    Back in January, Facebook saw an opportunity and made a move. That move took 14 percentage points of reach away from brands – I introduce to you “paid organic.” Check mate, Facebook. Over the years brands have been striving to get their fans to “like” them on Facebook. And, it’s been working. Big brands like Coca-Cola have millions of fans (more than 86 million actually), localized brands like Skyline Chili have hundreds of thousands (248,000) and mom and pop shops like Glendale’s Bluebird Bakery have hundreds (570). And, don’t worry, by tomorrow these numbers will climb even…
 
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