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  • "Thank You, Doggy” (Milo’s Kitchen loves you!)

    Clever Ideas, Great Ads
    26 Aug 2015 | 2:52 pm
    Although National Dog Day was started in 2004 as a small gesture by a passionate animal advocate, 11 years later this unique holiday has trended worldwide and generated over 5 million hashtags across social media (with brands like Loews Hotels and Autotrader participating).Today, Milo's Kitchen dog treats — a top brand in the portfolio of San Francisco's Big Heart Pet Brands (which also owns Milk-Bone and Meow Mix) — is fetching even more consumer goodwill. In a new campaign launching this week, the brand is celebrating the day through a touching viral video that is a loving thank you…
  • Sports Briefing | College Football: Illinois to Broadcast Games in Chinese

    NYT > Media
    THE ASSOCIATED PRESS
    29 Aug 2015 | 10:44 pm
    University officials said the broadcasts would offer traditional play-by-play coverage as well as basic explanations of a game that is probably unfamiliar to many of the listeners.
  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    Adweek : Advertising & Branding
    David Griner
    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Here's How PR Can Be A Startup's Secret Weapon

    Adrants
    27 Aug 2015 | 12:33 pm
    As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the startup mix, but just be sure that you start with careful planning first. There are many ways to cut corners for a tighter startup budget, but starting with PR fat trimming shouldn't be one of them. Without a great PR strategy and team, a business has a higher chance of failing because potential customers and investors won't see what's so great about your goods or…
  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    Adweek : Advertising & Branding
    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
 
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    David Griner
    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    David Gianatasio
    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    Kristina Monllos
    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    Katie Richards
    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    Kristina Monllos
    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
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    Adrants

  • Here's How PR Can Be A Startup's Secret Weapon

    27 Aug 2015 | 12:33 pm
    As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the startup mix, but just be sure that you start with careful planning first. There are many ways to cut corners for a tighter startup budget, but starting with PR fat trimming shouldn't be one of them. Without a great PR strategy and team, a business has a higher chance of failing because potential customers and investors won't see what's so great about your goods or…
 
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
 
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    Adweek : Television

  • Time Puts Branded and Editorial Content Creation Under One Roof

    28 Aug 2015 | 9:45 am
    On Thursday, Time Inc. unveiled The Foundry, a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive, a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's…
  • MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

    28 Aug 2015 | 9:15 am
    MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social game for Sunday's Video Music Awards. The goal is to steer the bulk of the chatter about the Miley Cyrus-hosted show onto platforms like Twitter and Snapchat where millennials already are. "Whatever platform they're viewing it on, we're going to capture them with content that's associated with the sponsor and with the VMAs," said Jeff Lucas, head of sales at Viacom. Twenty-four brands…
  • IFC Is the Second Network to Postpone a Show That Echoes Virginia Shootings

    27 Aug 2015 | 2:36 pm
    A second network has decided to delay an episode of one of its shows because of similarities with Wednesday's tragic shootings in Virginia.  IFC is postponing tonight's episode of Documentary Now!, its new comedy series created by Saturday Night Live alums Seth Meyers, Bill Hader and Fred Armisen. The series features send-ups of some of the most influential documentaries from the last 30 years. The episode "Dronez" satirizes a Vice-like news organization, Dronez, which sends ultrahipster reporters to Juarez, Mexico, in search of a drug cartel head named El Chingon.
  • Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

    27 Aug 2015 | 10:09 am
    Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. The company announced today it has launched its virtual-reality platform, Discovery VR. "Discovery Communications has long innovated by bringing together emerging technologies with a keen focus on quality content and storytelling, and Discovery VR is a natural and powerful extension of our commitment to aggressively pursuing new horizons," said Conal Byrne, svp, digital media for Discovery Communications, in a statement.
  • The Players Tribune Will Launch Its First Branded Series Next Week

    27 Aug 2015 | 7:01 am
    The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From Somewhere was inspired by Powerade's "Just a Kid" campaign, featuring Chicago Bulls star Derrick Rose. The first episodes of From Somewhere will feature four athletes—Boston Red Sox slugger David Ortiz, women's pro basketball player Diana Taurasi, Seattle Seahawks safety Earl Thomas and Spanish soccer star David Villa—telling…
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    Adweek : Technology

  • MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

    28 Aug 2015 | 9:15 am
    Viacom-owned MTV has a TV problem. Its core demo of teens and young adults are watching less TV than ever before, which is why the network has cooked up an elaborate social game for Sunday's Video Music Awards. The goal is to steer the bulk of the chatter about the Miley Cyrus-hosted show onto platforms like Twitter and Snapchat where millennials already are. "Whatever platform they're viewing it on, we're going to capture them with content that's associated with the sponsor and with the VMAs," said Jeff Lucas, head of sales at Viacom. Twenty-four brands have signed…
  • Now You Can Post Portrait and Landscape Shots to Instagram

    27 Aug 2015 | 11:34 am
    Even Instagram is getting on board with vertical video. The photo-sharing app released an update today to support photos and videos shot in portrait and landscape mode. Until now, users could only post perfectly square images, but that isn't how most people shoot photos and videos. "It turns out that nearly one in five photos or videos people post aren't in the square format," said Instagram in a blog post. "We know that it hasn't been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you…
  • Will GIF-Powered Emails Get More People RSVP'ing for Events?

    27 Aug 2015 | 8:28 am
    GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug GIFs into the emails and landing pages that Splash uses to organize gatherings and RSVP lists. Crafting perfect email and event campaigns that get someone's attention is tough these days, and Splash CEO Ben Hindman said the partnership will shake up the dry and un-personalized campaigns marketers are known for sending clients. Adding GIFs to emails isn't…
  • YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

    26 Aug 2015 | 2:22 pm
    Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers. Gamers go to YouTube to look for a specific type of content on channels like HikePlay, Squadrom or  Drift0r, so the app-site combo helps filter out whatever's not related to gaming. Marketers can buy pre-roll and TrueView—the skippable video promos—to run alongside gaming-related clips through Google…
  • Facebook and Twitter's Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

    26 Aug 2015 | 11:11 am
    Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic stories, and the tech companies behind them need to be ready. To Facebook and Twitter's credit, they both were today. And they ultimately stopped an unthinkably horrible video from being much more widely circulated. A gunman, suspected to be Vester Lee Flanagan, who went by the name Bryce Williams as a local TV journalist, shot and killed television reporter Alison Parker and her photographer,…
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
 
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
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    Adweek : Advertising & Branding

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Can Ashley Madison Cheat Death?

    28 Aug 2015 | 1:33 pm
    Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back from the devastating leak that has exposed customers and brought on $500 million in lawsuits. "One couldn't have invented a more efficient scenario for the annihilation of a brand," said Robert Thompson, a professor of popular culture at Syracuse University. "Client lists have been leaked, reports have questioned the reality of female members, and Josh Duggar has…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

    28 Aug 2015 | 1:00 pm
    Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was about to announce a media review, Kraft Heinz announced it has awarded its U.S. media business to Starcom following a review of its own.  "Kraft Heinz has partnered with Starcom to make unprecedented strides in unlocking the value of data in the industry, and we will continue to leverage groundbreaking data innovation to enable our brands to achieve more effective…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
 
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    AdWeek: AdFreak

  • Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike

    28 Aug 2015 | 3:08 pm
    Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter. But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female. "Not to be sexist," the commenter wrote, "but it's really hard to tell that's female armor for me." The official Star Wars account responded back: "It's armor. On a woman. It doesn't have to…
  • Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

    28 Aug 2015 | 1:03 pm
    For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun.  Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich. Here 72andSunny takes the public perception of…
  • Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

    28 Aug 2015 | 12:38 pm
    KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC. Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals. Adweek responsive video player used on /video. Adweek…
  • PSAs From MTV Show How Everyday Phrases Keep Bias in the Mainstream

    28 Aug 2015 | 10:22 am
    The latest installment of MTV's "Look Different" anti-bias campaign looks a whole lot different than last month's showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate consultants eager to help people of color hail cabs, rent apartments and handle courtroom appearances. Now, fresh PSAs and digital assets tackle gender bias in starker, more straightforward terms. They invite viewers to consider the unintended consequences of various preconceptions and misconceptions that may, to some people, appear benign, but can actually cause a…
  • Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

    28 Aug 2015 | 6:35 am
    For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating "a Slampper© or a Whammper© or a Whoppaslamus-rex© or something."  The diner chain is volunteering as tribute in these hunger games to take the place of McDonald's, which meekishly declined Burger King's invitation this week to create a McWhopper in honor of Peace Day. hey @burgerking how about a…
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    AdPulp

  • Should You Expand Your Business?

    Marcus Anderson
    13 Aug 2015 | 5:19 am
    For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […] The post Should You Expand Your Business? appeared first on AdPulp.
  • Want a Better Business? Start with the Man or Woman in the Mirror?

    Marcus Anderson
    23 Jul 2015 | 6:25 am
    As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […] The post Want a Better Business? Start with the Man or Woman in the Mirror? appeared first on AdPulp.
  • Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

    David Burn
    17 Jul 2015 | 1:47 pm
    Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […] The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
  • Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

    David Burn
    16 Jul 2015 | 4:35 pm
    Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […] The post Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) appeared first on AdPulp.
  • Starbucks Dials Up The Appetite Appeal

    David Burn
    14 Jul 2015 | 9:34 pm
    There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
 
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    Ads of the World™

  • Tempo: The unbranded ad

    ivan
    28 Aug 2015 | 5:08 pm
    In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand. Advertising Agency: McCann, Tel-Aviv, Israel Creative Director: Naor Itzhak Copywriter: Eddie Gartsman Directors: Michael Mushonov, Lael Utnik Producer: Tom Soffer Additional credits: Daniella Klinger, Rotem Mizrahi, Alon Leibovich, Ravid Tiber Published: July 2015
  • Old El Paso: Cook like the locals - Ensenada

    ivan
    28 Aug 2015 | 5:04 pm
    Advertising Agency: Grey, London, UK Executive Creative Director: Ben Clapp Copywriter: Ben Buswell Art director: Andrew Singleton Business Director: Tamara Bennett Account Director: Erika Bataillard Account Executive: Seb Cohen Agency producer: Jennifer Gillen Planner: Andy Hyland Media agency: UM Media planner: Maxim Kabakov Production Company: Firecracker Director: Rod Main Editors: Matt Newman, Craig Coole, Michele Difrancesco Producer: Jayde Thomas Designer: Beatriz Coias DOP: Dave Miller Post-production: Hogarth Audio post-production: Greyworks
  • Old El Paso: Cook like the locals - Puebla

    ivan
    28 Aug 2015 | 5:04 pm
    Advertising Agency: Grey, London, UK Executive Creative Director: Ben Clapp Copywriter: Ben Buswell Art director: Andrew Singleton Business Director: Tamara Bennett Account Director: Erika Bataillard Account Executive: Seb Cohen Agency producer: Jennifer Gillen Planner: Andy Hyland Media agency: UM Media planner: Maxim Kabakov Production Company: Firecracker Director: Rod Main Editors: Matt Newman, Craig Coole, Michele Difrancesco Producer: Jayde Thomas Designer: Beatriz Coias DOP: Dave Miller Post-production: Hogarth Audio post-production: Greyworks
  • Boko Halal: Meat of the matter

    ivan
    28 Aug 2015 | 4:55 pm
    Advertising Agency: Noah's Ark, Lagos, Nigeria Executive Creative Director: Lanre Adisa Executive Creative Director / Art Director: Abolaji Alausa Associate Creative Director: Maurice Ugwonoh Copywriters: Abolaji Alausa, Adebola Babatunde Production Company: Underdog Studios/Luminous Pictures Director/DOP: Dare Oluwasanmi Executive Producer: Sulaiman Muritala Producer: Niyi Ogongo Editor: Yetunde Ajayi Gaffer/Grip: Ayodele Eniola Sound/Mixing: Adeolu Shogon Shogbola Original Soundtrack: Tinariwen Storyboard: Kayode Onimole Digital/Graphics: Kanso Ogbolu Executive Business Director: Victor…
  • Grolsch: The Youtube Synthesizer

    ivan
    28 Aug 2015 | 4:18 pm
    Advertising Agency: Kubis Interactive, Romania Creative Director: Eugen Suman Art Director: Tiberius Simion Copywriter: Vlad Tataru Account Manager: Stefania Bercu Agency Producers: Florin Ivan, Marian Ciungu, Ionut Avadanei Published: April 2015
 
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    Advertising to Baby Boomers

  • Folks Are Still Reading My 2005 Book

    19 Aug 2015 | 5:02 pm
    That’s probably not true but it certainly seems as if they are. Or, the specter of NostraChuckus, famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, is being invoked willy-nilly. AARP Launches Baby Boomer Ad FirmBy Suzanne VranicaWashington-based advocacy group AARP has created a marketing agency to help corporate America peddle products and services to the over-50 crowd, which AARP says doesn’t get enough attention from advertisers… I emitted a short bleat about this on American Public Media’s MARKETPLACE® the…
  • The Ugly, The Bad and The Good

    28 Jul 2015 | 12:16 am
    The UglyNo surprises with the recent shakeup at Twitter: Will Dick Costolo's Twitter Keep Disappointing Investors?Peter Cohan, ForbesTwitter Earnings, Released Early, Disappoint InvestorsVindu Goel, NYTTwitter is officially adrift now, but who will rescue it?Mathew Ingram, Fortune My take in 2012: Twitter & AdvertisingDick Costolo is the CEO of Twitter.  He’s a very smart, funny, down-to-earth fellow – the last two characteristics not typically associated with tech-biz heavyweights … The mobile/social media soothsayers will have you believe that there is this unknown, magical…
  • Looking great, but we’re very ill.

    2 Jul 2015 | 12:15 am
    Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One subject covered is consumer reaction to all those age-related illness and prescription drug commercials. Through the years I’ve blogged about this a bunch of times. So I exhumed a few posts, chopped and tossed bits and pieces together, and much of the info ended up in the Afterword.  The raw ingredients: 16 September 2009Boomer Backlash II…  Why couldn’t it have been a car?  Laundry soap?  A computer?  A razor?  Anything…
  • Business & Brains

    26 Jun 2015 | 12:18 am
    Just updating slews of previous posts. As the old saying doesn’t go, everything new is old again:Why all over50s should start a business By Jamie Dunn There are so many factors as to why being over 50 can be a huge advantage when entering into the world of business and entrepreneurship.  Here's just a few of them...Well, maybe not all of us.  Then we wouldn’t be able to hire ourselves – along with most other age and ethnic groups.  I’m all for diversity:06 July 2011 Diversity = Productivity Redux 29 May 2013 Intergenerational Teams A…
  • Sounds Vaguely Familiar…

    6 May 2015 | 3:46 pm
    A handful of familiars:   Boomers Flock to Niche Retirement Communitiesby Daniel BortzStargazers, equestrians, and hippies find like-minded friends and age together.Retirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement." How Baby Boomers Are Creating Their Own Retirement Communitiesby Teresa Mears From my book Advertising to Baby Boomers © 2005, 2007: Also culled from the…
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    adland.tv - all the adnews not fit to print

  • Branflakes "Denis Denis" (2015) 3:04 (Israel)

    kidsleepy
    28 Aug 2015 | 10:23 am
    Here's your Friday WTF. A music video for Branflakes. A cereal targeted at women. Like other cereals targeted toward women (Special K comes to mind) the USP is always "lose weight with our cereal." But then of course they always feature women who don't actually need to lose weight. Branflakes threw that right out the door and instead feature a "plus-sized," drag queen named Denise who could voice all the normal-proportion sized women's concerns while still touting the lose-weight USP. This Denis(e) is so recognizable in Israel, they didn't even bother to brand the video. A song about the…
  • 9/11 Day "Born on 911" (2015) 1:00 (USA)

    kidsleepy
    28 Aug 2015 | 9:57 am
    It's been 14 years since the 9/11 tragedy. There were 13,000 children born on that day, and this spot centers around Hillary O’Neill who was born on that day at 2:00 PM. Hillary stands as a the antithesis of atrocity and encourages all of us to do something good on 9/11. While that won't bring back everyone we lost and it certainly isn't going to do anything about terrorism, at least it's a proactive way to commemorate the day. For more information check out 911day.org and challenge other people to do good deeds.
  • ESPN "We Play: Featuring Nas" (2015) 1:03 (USA)

    kidsleepy
    28 Aug 2015 | 9:48 am
    ESPN and Queens native Nas celebrate the US Open. Nice anthemic spot with music by Kygo. The track is Piano Jam. For tennis geeks, here's a rundown of the footage: · Vanderbilt Tennis Club, above Grand Central Terminal · West Side Tennis Club in Forest Hills, Queens · Prospect Park Tennis Center, Brooklyn · Brian Watkins Tennis Center, beneath the Williamsburg Bridge · Riverside Clay Tennis, Upper West Side · Washington Market Park court, TriBeCa · Hudson River Park courts, Greenwich Village · Frederick Johnson Playground courts aka “The Jungle,” Harlem · Central Park Tennis…
  • Bar-B-Q Plaza - The Waiters Mom - (2015) 5:30 (Thailand)

    Dabitch
    27 Aug 2015 | 3:32 am
    You already know that this is a Thai ad that runs over five minutes, and it's about mom, so I'll just assume that you've got the kleenex handy. This ad for Bar-B-Q Plaza starts with a tedious 'test' taken by their staff a month before mothers day, where most of the questions start really drilling into the staffs relationship with their mom. "When did you last have a meal with her?" "What does she like?" As the staff sink into emotional piles of guilt in their desks, body language like unhappy children, the piano and violin music swells. Oh damn you Thai emotional ads, you're good. The whole…
  • When it comes to journalism, truth is dead, but narrative lives.

    kidsleepy
    27 Aug 2015 | 12:59 am
    We've written about Gamergate's narrative resembling the 90's moral panic about comics. Most recently, the Gamergate narrative was being discussed at the Society Of Professional Journalists "ethics week," which is held once a year in Miami, but ended abruptly due to bomb threats. And while I have no skin in the game so to speak (pun intended, thank you very much) I do notice a similar one-sided narrative being perpetuated when it comes to music and earnings by musicians in the big tech world. And the same tendency to shut down any counter-opinion. In this case not by bomb threats but by…
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    Adliterate » Adliterate | Adliterate

  • Think like a CSO

    Richard
    15 Aug 2015 | 8:53 am
    I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything other than phenomenally intimidating. Of course, I jumped at the chance when the Account Planning Group asked me, I’m a huge fan of the APG and increasingly impressed with their newfound energy and direction, plus it was very flattering. But this was without doubt an extremely scary gig. I do a lot of speaking but ‘think like a CSO’ was something different. For one thing it wasn’t a conventional event, a short slot in the midst…
  • Dump the dogma

    Richard
    18 Jun 2015 | 7:32 am
    I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that it should be required reading for anyone involved in advertising – clients, creatives, suits, planners and students. More than that, if you haven’t read it you should do so immediately, so buy it now. This is a book that has set a million thoughts in train since I started reading it a week ago. But in particular I love the way that it refuses to back any sole claim to advertising effectiveness or explaining how advertising works.
  • Does every brand need a purpose?

    Richard
    11 Jun 2015 | 1:35 am
    Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy is impressive. And it has to be said that it has caused a bit of a stir in the planning community. Now I accept that a bunch of North London intellectuals whining about a piece of work is not the worst thing that can happen to a campaign. But the debate is interesting nonetheless and it has led me to question whether every brand actually needs a purpose. For those of you who are not familiar with the work, the ads are about Gold Blend’s new purpose and that is to…
  • Forget Big Data

    Richard
    27 May 2015 | 4:43 am
    People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills our feeds, our conference agendas and the pages of our trade magazines. But it’s a hot topic largely because we have been told it’s a hot topic. The reality is that big data is not really of much use to us. Indeed if think we are actually making use of big data, what ever we are talking about is probably not big data at all. By definition big data refers to those data sets that are so large or complex that traditional data processing applications are inadequate.
  • Advertising is as powerful as we allow it to be

    Richard
    26 Apr 2015 | 10:03 am
    Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other words to people that cared little for this power beyond its commercial value. I was reminded of this recently by one of HHCL’s other co-founders, Axel Chaldecott. He was quoting a chap by the name of Bill Hamilton who clearly was part of JWT at some point in the recent past. Bill apparently said that ‘Advertising is as powerful as we allow it to be’. This almost instantly went to the top of my list of favourite and most useful advertising…
 
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    Adverblog

  • A billboard that checks your emotions

    Mark
    10 Aug 2015 | 1:52 am
    M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!! The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their mood. “A genetic algorithm tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure…
  • Ever wondered how your selfie would look in thread? This machine is the answer

    Ana
    23 Jul 2015 | 7:09 am
    The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, here, here and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21. Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or…
  • Cannes Cyber Lions Winners

    Mark
    25 Jun 2015 | 3:59 am
    Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? You can view all the winners here Under Armour – I Will What I Want – Droga5 NY Geico – Unskippable – The Martin Agency
  • The tools from Hyper Island

    Nikolaj
    8 Jun 2015 | 11:26 am
    While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. For almost 3 years I’ve been working with Hyper Island as an Industry Leader and lecturer so I’ve been introduced to, and fascinated by, many of these tools along the way. These tools used to be “secrets” only available to the people attending the school – I think it’s so cool that they are now made available to everyone. The 60+ tools are neatly organized…
  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
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    The Denver Egotist RSS Feed

  • Measles Appear on Direct Mail to Remind Parents to Immunize Kids

    The Denver Egotist
    28 Aug 2015 | 1:37 pm
    National This direct mail piece utilizes a special UV-sensitive ink that reacts when exposed to light. The moment the recipient takes it out of the envelope, measles begin to appear. Agency: Rethink, Vancouver.
  • Grenadier's Jeff Graham Pontificates on Creative Account Management

    The Denver Egotist
    28 Aug 2015 | 1:17 pm
    Local Watch it. Re-watch it. Then go enact it wherever you may be.
  • Lorn: Acid Rain

    The Denver Egotist
    28 Aug 2015 | 7:57 am
    National Single-take magic from directors Julian Flores, Pavel Brenner and Sherif Alabede.
  • Denver Photographer and Director Kate Rolston Takes Her Own Path

    The Denver Egotist
    28 Aug 2015 | 7:49 am
    Local Director and photographer Kate Rolston may be new to Denver but she's not new to the world of commercial photography and direction. For years, she worked as co-director of Stableford Studios — shooting such projects as Cabela's 'It's In Your Nature' campaign, brand work for Ariat, Canon, Woody Creek Vodka, Walls Workwear and more. Before that, she worked at Grey in New York City on DirecTV, Pringles and Canon's 'Project Imagination,' which inspired her to go into the world of photography and directing. Check out her work as she branches out on her own freelance career as a seasoned…
  • Orange Is The New Black Prison Stunt

    The Denver Egotist
    28 Aug 2015 | 7:36 am
    National To promote the third season of Netflix original series “Orange Is The New Black,” Netflix created a stunt in which inmates were loaded off a prison bus and put into the facade of a building in Paris that was converted into prison cells. Via
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    Clever Ideas, Great Ads

  • The Greatest Underwear Ad Ever - A-Dam: If you've got balls

    30 Aug 2015 | 7:01 am
    It’s the first thing you put on every morning and the last thing you take off.Exactly. We’re talking about your underwear. Underwear is underappreciated. While the right pair of undies can make your day. That’s why our designs are made to fit your character and our fits are cut for your comfort. Because it’s what’s on the inside that counts. We understand.We are A-dam Underwear.Creative Credits:Creatives - Bram Van Leeuwen, Nicky-bob van BeijnenDirector - Alek Bruessing Produced by Big Shots – http://bigshots.nl/Head of production - Robert-Jan Glas Producers - Joline Delhaas,…
  • Ronda Rousey Opens Wide For Carl's Jr. Cinnamon Swirl French Toast Breakfast Sandwich Commercial

    30 Aug 2015 | 6:22 am
    Creative Credits:Agency: 72andSunnyChief Creative Officer: Glenn ColeGroup Creative Directors: Justin Hooper, Mick DiMariaCreative Directors: Tim Wettstein, Mark MaziarzSenior Designer: Gabo CurielchaSenior Writer: Chad GoodnoeDirector of Film Production: Sam BaerwaldExecutive Film Producer: Molly McFarlandSenior Film Producer: Juliet DiamondJunior Film Producer: Kira LintonFilm Production Coordinator: Taylor StockwellGroup Director: Melissa PennDirector: Kate Franklin Production Company: Wondros Director: Chris Applebaum Executive Producer: Timory King Head of Production: Doron…
  • "Thank You, Doggy” (Milo’s Kitchen loves you!)

    26 Aug 2015 | 2:52 pm
    Although National Dog Day was started in 2004 as a small gesture by a passionate animal advocate, 11 years later this unique holiday has trended worldwide and generated over 5 million hashtags across social media (with brands like Loews Hotels and Autotrader participating).Today, Milo's Kitchen dog treats — a top brand in the portfolio of San Francisco's Big Heart Pet Brands (which also owns Milk-Bone and Meow Mix) — is fetching even more consumer goodwill. In a new campaign launching this week, the brand is celebrating the day through a touching viral video that is a loving thank you…
  • Simon Gilmore And His Girlfriend Create A Brilliant Ad for IKEA Totally By Mistake

    25 Aug 2015 | 3:13 pm
    Simon Gilmore just figured out how to make every guys trip IKEA with his wife or girlfriend that much more enjoyable, what Simon didn't realize is that not only did he create a brilliantly entertaining video (that has already been viewed 3 million+ times) but it's pretty darn good ad by mistake.We moved in together recently so had to make the unavoidable trip to IKEA; I figured out how to get through there as quickly as possible.Yeah, yeah I know, vertical video and all that. I filmed it in Snapchat, you'll survive."- Simon Gilmore via YouTube
  • New Petite Randy Moss Commercial for DIRECTV NFL SUNDAY TICKET

    25 Aug 2015 | 2:37 pm
    Petite Randy Moss only has cable and can only complain about not being able to reach fruity munch on the top shelves of supermarkets in latest commercial for DIRECTV NFL Sunday Ticket.Ad agency Grey New York created the spot which gives us a tall Randy Moss who has DirecTV and a much shorter Moss who has cable...needless to say the internet is a buzz with negativity over the ad.See more of DirecTV's ridiculously entertaining ads HERE.
 
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    pixelpasta

  • Shayla

    29 Aug 2015 | 9:37 am
                           New promo campaign image                       model: Shayla                        www.caesarlima.com
  • British Institute Italy: Rusty

    29 Aug 2015 | 9:34 am
    British Institute Italy: Rusty Is your English a bit rusty? Advertising Agency: OFG Adv, Milan, Italy Creative Director / Copywriter: Fabio Maurizio Anzani Art Directors: Fabio Maurizio Anzani, Gianluca Medaglia Illustrator / Photographer: Leonardo Dentico Published: August 2015
  • Mermaid

    29 Aug 2015 | 9:27 am
    Testing my new Leica QModel: Maite MiyauLocation: Maxhaus poolSao Paulo Brazil  more info
  • Zico Coconut

    29 Aug 2015 | 9:20 am
    Zico Coconut Water: Lungs Feel beautiful on the inside. Advertising Agency: David & Goliath, El Segundo, USA Founder & Chairman: David Angelo Chief Creative Officer: Colin Jeffery Group Creative Director: Dino Spadavecchia Associate Creative Director / Art Director: Jenn Tranbarger Associate Creative Director / Copywriter: Anne Sanguinetti Illustrator / Photographer: Adam Larson Published: July 2015
  • Miami Living Magazine Fashion Editorial

    18 Aug 2015 | 3:03 pm
    Miami Living Magazine Fashion Editorialphotography by Caesar Limamake up by Monica Alvarezhair by Manuel Benevidesimaging by Felipe Silva Colorblind Unique PhotographyWardrobe by Sarah KensellModels: Prestion O. and Jamie V. from Industry Mgmt
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    Between 10 and 5

  • Oh Wow! – Who Run The World?

    Jessica Hunkin
    28 Aug 2015 | 8:42 am
    In this Oh Wow! we’re paying homage to fantastic ladies ahead of our very first Creative Women conference tomorrow. We’ve got cat ladies  illustrated with Sharpies, a trio of independent women, a soulful music mix and a fascinating web series.   ONE – Sharpie illustrations by Simone le Roux for this year’s Loerie winners. Enter our #idrawwithsharpies competition via Instagram by Monday, 31 August.     TWO – The Fantastic Femmes edition of Jungle Jim. Power Grrls, Wonder Women and Fantastic Femmes! Discover the notorious, true-life exploits of…
  • An Inspiring Film By Ginkgo About A Dream-Big Group Of Actors From Mfuleni

    Gabriella Pinto
    28 Aug 2015 | 4:57 am
    Click here to view the embedded video.   Ginkgo agency’s newest film tells the story of an inspirational group of young theatre makers from Mfuleni, who have achieved their dream and secured a run for their play, Egoli, at the Baxter Theatre. Despite myriad challenges, they banded together to rehearse their play in a church hall, before taking part in the Zabalaza Theatre Festival. This performance won the group a host of awards, including Best Musical Director, Most Outsanding Artist of the Festival and the Short Season Award.   “In the township of Mfuleni, Cape…
  • Creative Women | Panashe Chigumadzi On The Importance Of Love For Any Kind Of Radical And Transformative Politics

    Layla Leiman
    28 Aug 2015 | 2:52 am
      Panashe Chigumadzi is the founder and editor of womanist platform Vanguard Magazine, an online publication for young black women in South Africa speaking to the intersectionality of queer politics, Black Consciousness and pan-Africanism. The magazine is a response to white supremacist capitalist patriarchy, endeavouring to foster and build new queer black feminist futures. The notion of plurality is central to the editorial policy of the publication, as Panashe believes that it is only through creating a space for multiple, varied and local stories that healing can begin to take…
  • Creative Women | Rebecca Davis on Writing, the Media & Feminism

    Gabriella Pinto
    27 Aug 2015 | 7:34 am
      Award-winning journalist Rebecca Davis is equally sagacious and humorous in her coverage of topics ranging from national importance to anecdotes of ordinary South African life. She is a staff writer for the Daily Maverick, has a TV column in the Sunday Times and a notable 28.K followers on Twitter. In 2014 she won the African Story Challenge and this year her much anticipated book, ‘Best White and Other Anxious Delusions’ was published. Rebecca has zero tolerance for sexism, thinks news shouldn’t be boring and believes the good outweighs the bad.   You’ve spent…
  • Creative Women | Marianne Fassler on Building an Anti-Fashion Label

    Layla Leiman
    27 Aug 2015 | 4:36 am
      Fashion icon, successful business woman, mentor and creative visionary, Marianne Fassler needs little introduction. Over the course of her illustrious career, which spans more than three decades, Marianne has breathed her personal eclectic aesthetic into each superbly crafted Leopard Frock garment. Working from her studio in Saxonwald with a dedicated and established team, Marianne’s designs appeal to a wide spectrum of women who love individuality, identity, craftsmanship and diversity in their wardrobe.   Unaffected by trends and passing fads, Marianne says that her…
 
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    Angus Whines

  • Safe

    Kirsty
    15 Aug 2015 | 3:45 am
    Fascinating article on how to give and receive negative feedback: The predictor of misery is not in the message itself; it is in how safe people feel hearing the message. If people feel psychologically safe, they crave truth. If they feel unsafe, even the tiniest hint of disapproval can be crushing. Via Swiss Miss
  • Old Batteries

    Kirsty
    15 Aug 2015 | 3:42 am
    Well aren't these beautiful? Via Present & Correct
  • Paper

    Kirsty
    20 Apr 2015 | 9:11 pm
    By god I want this desk. Via Swiss Miss
  • Germs

    Kirsty
    20 Mar 2015 | 8:45 pm
    Botulism. How sweet. Via Colossal
  • Butterick

    Kirsty
    11 Mar 2015 | 4:12 pm
    Oh, hey. Via BB-Blog
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    Advertising Age - Complete Feed

  • Love on the Rocks: Survey Reveals Problems, Opportunities for McD's

    30 Aug 2015 | 7:00 am
    The results reveal that McDonald's problems are deep and pervasive and will not be easy to fix. But they also show that the chain retains appeal for pockets of loyalists, continues to draw far more customers than its rivals and remains deeply embedded in the everyday lives of many Americans. They also offer a bit of a silver lining: Data show the company appears to be on the right track with some of its recent initiatives, particularly its plan to introduce all-day breakfast nationwide as soon as this year and its decision to remove most antibiotics from its chicken products by…
  • NFL Stars Go to Class in Last Night's New Ads

    28 Aug 2015 | 10:54 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, AT&T continues to try to use its new ownership of DirecTV as a lure for customers of rival phone services, offering a bundle of…
  • Starcom Wins U.S. Media for New Kraft Heinz Company

    28 Aug 2015 | 10:25 am
    Newly merged food giant Kraft Heinz will consolidate media planning and buying in the U.S. with Publicis Groupe's Starcom. The move means Starcom -- which had been the incumbent for the former Kraft Foods Group Co. -- will pick up Heinz brands in the U.S., which had been at Interpublic's UM."As we work to build something truly special at The Kraft Heinz Company, we are examining every aspect of our business to ensure we are operating efficiently and effectively, and best positioning the company to deliver on the needs of our consumers. In this spirit, we have decided to consolidate all media…
  • Ad Dollars Chase Serena Williams's Grand Slam Quest

    28 Aug 2015 | 9:20 am
    Serena Williams's historic pursuit of the fifth-ever calendar-year Grand Slam in tennis -- which would be the sport's first since 1988 -- has helped make the upcoming U.S. Open a must-buy for advertisers looking to reach one of the most affluent audiences outside of golf. But in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix.Should Ms. Williams advance to the women's final on Saturday, Sept. 12, she will at age 33 have a shot at securing her 22nd major title, tying Steffi Graf for second on the…
  • Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz

    28 Aug 2015 | 8:20 am
    Kraft Heinz media executive Julie Fleischer -- known for taking on the "crisis" in digital ad viewability -- is leaving the food giant, Ad Age has learned.Ms. Fleischer, whose title is senior director for data, content and media, is the latest high-ranking marketing executive to leave the company in the wake of cost cutting moves that have followed the merger earlier this year of Kraft Foods Group and H.J. Heinz.Ms. Fleischer communicated her departure in an email to agency partners, saying, "I have loved my time here, but I am ready and eager to move on and build things." She added: "I am so…
 
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    Advertising Age - Latest News

  • Love on the Rocks: Survey Reveals Problems, Opportunities for McD's

    30 Aug 2015 | 7:00 am
    The results reveal that McDonald's problems are deep and pervasive and will not be easy to fix. But they also show that the chain retains appeal for pockets of loyalists, continues to draw far more customers than its rivals and remains deeply embedded in the everyday lives of many Americans. They also offer a bit of a silver lining: Data show the company appears to be on the right track with some of its recent initiatives, particularly its plan to introduce all-day breakfast nationwide as soon as this year and its decision to remove most antibiotics from its chicken products by…
  • The Perils of Product Pitchmen Will Only Grow as Cameras Spread

    29 Aug 2015 | 11:00 am
    Call them whatever you want: celebrity spokespeople, brand ambassadors or product pitchmen. Over the years, they've all been used to varying degrees and resulting levels of success by marketers and agencies to accomplish the same things -- provide a point of differentiation against similar products, communicate product benefits in memorable ways, and provide an "accessible" human voice for corporate-sounding brands.As a kid, I remember watching the likes of O.J. Simpson running through airports for Hertz; Anita Bryant opining on orange juice for the Florida Citrus Commission; James Garner and…
  • NFL Stars Go to Class in Last Night's New Ads

    28 Aug 2015 | 10:54 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, AT&T continues to try to use its new ownership of DirecTV as a lure for customers of rival phone services, offering a bundle of…
  • Starcom Wins U.S. Media for New Kraft Heinz Company

    28 Aug 2015 | 10:25 am
    Newly merged food giant Kraft Heinz will consolidate media planning and buying in the U.S. with Publicis Groupe's Starcom. The move means Starcom -- which had been the incumbent for the former Kraft Foods Group Co. -- will pick up Heinz brands in the U.S., which had been at Interpublic's UM."As we work to build something truly special at The Kraft Heinz Company, we are examining every aspect of our business to ensure we are operating efficiently and effectively, and best positioning the company to deliver on the needs of our consumers. In this spirit, we have decided to consolidate all media…
  • Ad Dollars Chase Serena Williams's Grand Slam Quest

    28 Aug 2015 | 9:20 am
    Serena Williams's historic pursuit of the fifth-ever calendar-year Grand Slam in tennis -- which would be the sport's first since 1988 -- has helped make the upcoming U.S. Open a must-buy for advertisers looking to reach one of the most affluent audiences outside of golf. But in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix.Should Ms. Williams advance to the women's final on Saturday, Sept. 12, she will at age 33 have a shot at securing her 22nd major title, tying Steffi Graf for second on the…
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    Advertising Age - Agency News

  • Starcom Wins U.S. Media for New Kraft Heinz Company

    28 Aug 2015 | 10:25 am
    Newly merged food giant Kraft Heinz will consolidate media planning and buying in the U.S. with Publicis Groupe's Starcom. The move means Starcom -- which had been the incumbent for the former Kraft Foods Group Co. -- will pick up Heinz brands in the U.S., which had been at Interpublic's UM."As we work to build something truly special at The Kraft Heinz Company, we are examining every aspect of our business to ensure we are operating efficiently and effectively, and best positioning the company to deliver on the needs of our consumers. In this spirit, we have decided to consolidate all media…
  • Ad Age Introduces Behind the Work Series at Brand Summit

    28 Aug 2015 | 4:00 am
    Five groundbreaking ad campaigns will be presented by the leaders who created them at this year's Ad Age Brand Summit in Los Angeles on Nov. 3 and 4.Curated by the editors of Creativity, Ad Age's sibling publication, the series will showcase how creative insights can change perceptions and boost businesses. Agency and brand leaders will discuss the insights that led to the campaigns and their creative process. The campaigns that will be featured include:AT&T, BBDO: "It Can Wait" Continue reading at AdAge.com
  • Subway Taps BBDO as New Creative Agency

    27 Aug 2015 | 1:40 pm
    Subway has tapped Omnicom's BBDO to handle its advertising after a review.The Omnicom agency will replace Boston-based MMB, which has long handled Subway's work. Other agencies involved in the review include Interpublic Group of Cos. shops the Martin Agency and McCann Erickson.The agency change comes as the company is trying to rebound from an estimated 3% decline in U.S. sales last year, its first decline in years. It also comes after Subway's longtime pitchman, Jared Fogle, was investigated by federal authorities in early July. Last week, Mr. Fogle said that he would plead guilty to child…
  • Partners Marcello Serpa, Jose Luiz Madeira Depart From AlmapBBDO

    27 Aug 2015 | 9:25 am
    AlmapBBDO partners Marcello Serpa and Jose Luiz Madeira are departing from the agency they built for 22 years.The duo credited with establishing the So Paulo-based agency under BBDO is handing off the reins to Luiz Sanches, Chief Creative Officer; Rodrigo Andrade, Chief Operating Officer; and Cintia Gonalves, Chief Strategy Officer. The trio has handled day-to-day management of the agency for the past two years.Mr. Serpa and Mr. Madeira joined AlmapBBDO in 1993, when the agency sold a share in the shop to Omnicom Group's BBDO, Ad Age reported, in detailing the shop's history. Rival agency…
  • GroupM Inks Year-Long BuzzFeed Deal for Data, Creative and Preferential Rates

    27 Aug 2015 | 4:00 am
    WPP media agency network GroupM and BuzzFeed have signed the latest in a series of deals in which agencies and media companies pool their resources in areas such as creating ads. GroupM will get preferential rates, dedicated staffers in BuzzFeed creative studio BuzzFeed Motion Pictures, and exclusive access to BuzzFeed's proprietary data and analytics platform, Pound, as part of the year-long global partnership.BuzzFeed gains what will likely be its biggest book of business from an agency group and its clients, as well as an endorsement for Pound, which began operations this year but has not…
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    Advertising Age - Digital

  • Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz

    28 Aug 2015 | 8:20 am
    Kraft Heinz media executive Julie Fleischer -- known for taking on the "crisis" in digital ad viewability -- is leaving the food giant, Ad Age has learned.Ms. Fleischer, whose title is senior director for data, content and media, is the latest high-ranking marketing executive to leave the company in the wake of cost cutting moves that have followed the merger earlier this year of Kraft Foods Group and H.J. Heinz.Ms. Fleischer communicated her departure in an email to agency partners, saying, "I have loved my time here, but I am ready and eager to move on and build things." She added: "I am so…
  • Q&A: Twitter CFO Anthony Noto, What Are You Doing as the Company's Top Marketer?

    28 Aug 2015 | 7:25 am
    Twitter has a fundamental problem. The company has developed a product that many people love and many more people aren't sure they want to use.Sometime later this year Twitter will roll out a campaign that aims to convince the holdhouts. Ad Age asked Twitter's CFO Anthony Noto what argument the company will make -- and why the former investment banker took the marketing reins at Twitter this year at all. On some points, Mr. Noto wasn't quite ready to spill.The interview is a bit long, so you can choose whether to read the full version or a condensed version that's specific to Twitter's plans…
  • What Instagram's New Formats May Mean for Marketers

    28 Aug 2015 | 4:00 am
    Instagram is breaking outside the box.After years of limiting photos and videos to the square format, Instagram announced on Thursday that people will be able to post photos and videos shot in landscape and portrait mode -- aka the formats available on roughly every other major social network except Vine.The support of new formats isn't necessarily groundbreaking. Nearly one out of every five photos and videos posted to Instagram don't adhere to the Instagram-mandated square format, according to a company blog post. And other major social networks already support horizontal photos and…
  • Are Beards Dead in Post-Hipster Era? Dollar Beard Club Says No

    28 Aug 2015 | 4:00 am
    "Duck Dynasty" may be in ratings decline, and some have pronounced the end of the beard trend in a post-hipster era. But don't tell that to Dollar Beard Club, which since its June launch is having a viral run akin to its clean-shaven forebear Dollar Shave Club three years ago.If beards are falling out of fashion, many people haven't heard, such as the Los Angeles Dodgers, whose Justin Turner, Scott Van Slyke and J.P. Howell sport bushy beards (along with goateed Adrian Gonzalez). Or everyone else: Google Trends still shows a continued seasonally adjusted climb in searches on beards and beard…
  • Google Calls EU's Demands 'Peculiar and Problematic'

    27 Aug 2015 | 12:29 pm
    Google ridiculed as "peculiar and problematic" demands by European Union antitrust regulators to change the way it displays search results.The U.S. Internet giant on Thursday filed its reply to an EU complaint that accused the company as part of a five-year-long probe of wielding its market power to quell competition in the comparison-shopping market.The European Commission's patience with the company snapped in April after three settlement bids failed to satisfy critics. EU Competition Commissioner Margrethe Vestager fired off a so-called statement of objections threatening fines and…
 
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    Advertising Age - Global News

  • Bebe Is Pushing Into China Now, Despite the Uncertainties There

    28 Aug 2015 | 7:53 am
    For Bebe Stores at least, China is looking pretty good right now.The U.S. apparel chain, which has struggled with weak sales in its home country, is expanding into the Asian nation in search of growth. As part of a licensing deal announced Thursday, Bebe will get its brand into as many as 150 places in China during the next five years.Bebe is making the move at a time when China's economic prospects are in doubt. Concerns about a slowdown in the world's second-largest economy have roiled global markets over the past week. But Bebe Chief Executive Officer Jim Wiggett sees the China expansion…
  • With Revenues Up, WPP Says It's Still Bullish on China

    26 Aug 2015 | 8:01 am
    WPP, the world's biggest advertising holding company, reported first-half revenues up 6.8% on a strong performance in North America, and CEO Martin Sorrell said he was still bullish on China despite the turmoil in the stock market.WPP maintained its 2015 forecast of like-for-like revenue growth of more than 3%. But it also sounded a note of caution about client sentiment in uncertain times."To survive and exist in the advertising industry, you have to be an optimist When I listen to the broadcasts by our competitors, or by industry commentators, it's always very optimistic, 'How's everything?
  • City Spotlight: Argentina's Buenos Aires Boasts Outsize Creative Talent, Global Reach

    26 Aug 2015 | 4:00 am
    With outsize creative talent and a local market prone to economic and political turmoil, Argentines often have one foot in cosmopolitan Buenos Aires and the other in the rest of the world.Santo, one of three WPP agencies to win Coca-Cola's global creative review this month, has always worked for the world from Argentina. About 60% of Santo's business is international and 40% comes from local accounts, said partner Maxi Anselmo.At Del Campo Saatchi & Saatchi, founder Pablo Del Campo became the network's worldwide creative director last year, and dispatched his Buenos Aires Executive Creative…
  • In Uber's Quest to Win Over China, Tencent Blocks the Way

    24 Aug 2015 | 9:31 am
    China's dominant ride-hailing app has powerful friends. Among the backers of the car-booking app Didi Kuaidi is Tencent, owner of the country's most popular messaging app, WeChat. The service's more than 600 million active users, most of whom reside in China, use the app to communicate with friends, as well as receive updates and coupons from many of their favorite domestic and foreign brands -- with one major exception.Uber is nowhere to be found on WeChat.The company says its accounts began to disappear from the service on March 16, starting with its customer support profile in Hangzhou and…
  • Netflix Considering Content Partnership With SoftBank as Japan Debut Nears

    24 Aug 2015 | 8:53 am
    Netflix and Japanese telecom SoftBank Group are considering forming a content partnership for the videostreaming service, which is set to start in Japan on Sept. 2.SoftBank will also sell Netflix subscriptions in the country through its retail shops, the two companies said in a statement in Tokyo on Monday. The service will range from 650 yen ($5.35) to 1,450 yen a month and will come with one month of free viewing.Netflix has already partnered with Fuji Media Holdings to produce a drama for the service's debut, the first time for the U.S.-based company to arrive in an overseas market with…
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    Advertising Age - Hispanic Marketing

  • Saatchi's Latin America Head Cynthia McFarlane Is Leaving

    3 Aug 2015 | 10:51 am
    Cynthia McFarlane, Saatchi & Saatchi Worldwide's longtime Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. Ms. McFarlane, Saatchi & Saatchi CEO and chairman for Latin America and U.S. multicultural, said she plans to pursue a new, entrepreneurial venture early next year after taking a few months off.She will not be replaced. With the exception of Brazil, Saatchi's Latin American operations will report to Justin Billingsley, London-based CEO of the worldwide dynamic markets group since the network's management group was…
  • Ad Age's 2015 Hispanic Fact Pack Is Out Now

    3 Aug 2015 | 4:00 am
    Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked out 1.4% growth in ad spending, and magazines were down by 0.6%.Ad Age's twelfth-annual Hispanic Fact Pack, distributed with the Aug. 3 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 40-page 2015 guide include the…
  • U.S. Hispanic Market Pioneer Ernest Bromley Is Closing Shop

    9 Jul 2015 | 5:18 pm
    U.S. Hispanic ad agency Bromley Communications is closing its doors after 34 years, and Chairman-CEO Ernest Bromley is retiring from the agency businessand planning his next step, a PhD in consumer behavior.Mr. Bromley said he broke the news to the agency's 40 employees yesterday, and that clients have been informed and some could move to other Publicis Groupe agencies. (Publicis Groupe increased its stake in Bromley to 100% in 2012)."My desire to go back to school and get a PhD has been in my head since I got my MBA in 1980," said Mr. Bromley, who is 64. "I'm not going away. I'll be very…
  • Western Union Breaks U.S. TV Ads Filmed in Cuba

    9 Jul 2015 | 10:44 am
    Western Union is pushing money transfers to Cuba in a new series of TV spots produced on the island, which was recently opened to U.S. travel and business. The two Spanish-language ads are among the first to be filmed in Cuba by an American-based company since the 1962 U.S. embargo."Cuba is an important market for us," said Laston Charriez, senior VP-marketing, Americas at Western Union. "We wanted to be there first and make it relevant and breakthrough."Colorado-based Western Union, which operates in every province and municipality in Cuba, has provided money transfers from the U.S. to Cuba…
  • Macy's Cuts Ties With Donald Trump After Anti-Immigrant Remarks

    1 Jul 2015 | 10:45 am
    In addition to selling Trump-brand merchandise, Macy's has previously featured "The Apprentice" star in ad campaigns, including a 2012 holiday spot.NBC and Spanish-broadcaster Univision also cut ties with Mr. Trump in light of his remarks, Bloomberg reported. The networks will no longer air the Miss USA and Miss Universe Pageants, which Mr. Trump produces. He filed a lawsuit against Univision for dropping Miss USA. Continue reading at AdAge.com
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    Advertising Age - Rance Crain

  • Linda Kaplan Thaler on Vision: 'Forget About It'

    24 Aug 2015 | 7:00 am
    Here's Linda Kaplan Thaler's assessment on what it takes to do breakthrough advertising: "If you don't have great clients who are willing to walk the plank with you, then it's a tree that falls in the forest and nobody can hear it."Linda's first client, Procter & Gamble's Herbal Essence, was willing to walk the plank with her when she came up with an outpouring of orgasmic ecstasy for women users of the shampoo. With a very enthusiastic "Yes! Yes! Yes!" reaction from the user, there wasn't much chance that the commercial would go unheard.And likewise, Aflac took a chance when Linda's agency…
  • For a Better Propaganda Machine, Look Beyond Government

    13 Jul 2015 | 9:00 am
    If the U.S. government can't prevent the Chinese from hacking into the personal records of federal workers, why do we think that the government would be any more competent in countering ISIS propaganda?In an interview conducted by Wall Street Journal Editor-in-Chief Gerard Baker, retired General Michael Hayden talked about why we're losing the cyberespionage war. General Hayden is the only person tohave served as director of both the National Security Agency and the Central Intelligence Agency, and he is currently a principal at the Chertoff Group, a global security and risk management…
  • Bob Pittman's Winning Formula: Making the World More Convenient for Consumers

    15 Jun 2015 | 8:00 am
    Bob Pittman's career has been built around math and magic.The chairman of iHeartMedia and founder of MTV contends that formula "is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, 'Now what are we going to do about it?'"Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the "fundamental characteristics" of the brand, and then the brand is constructed around…
 
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    Advertising Age - Guest Columnists

  • Three Keys to Unlock a Powerful Creative Brief

    10 Aug 2015 | 4:00 am
    Many product and service categories feel like this year's crop of Republican candidates -- too many brand choices with only a few standing out either from past reputation, the ability to shout louder or making a noticeable faux pas. It is increasingly hard for brand marketers to break through in a motivating way, even with what should be a winning brand proposition.In analyzing thousands of ad campaigns and execution test processes, the single biggest factor is simple to diagnose, but hard to fix -- great ads come from a really strong, tight creative brief. Brilliant ideas, duds or boringly…
  • Are Clients Sleepwalking Into Tech Monopolies?

    5 Aug 2015 | 7:00 am
    Hardly a day goes by without news of another acquisition, merger or strategic partnership among major ad-tech firms and agency holding companies. It is symptomatic of a market capitalizing on growth and, at the same time, protecting itself from the uncertainty of change. "Self-preservation" is how Sir Martin Sorrell described WPP's recent investments in Vice, AppNexus and Refinery29.Despite the rise of the chief information officer and chief technology officer positions, particularly in the U.S., many clients are not paying sufficient attention to the strategic importance of technology in…
  • What Technology Brands Should Learn from CPG Companies

    5 Aug 2015 | 4:00 am
    We've all heard the phrase "Consumer goods giants must copy technology companies." Media and marketing thought leaders have been urging the industry to think like a Google or behave like a Facebook for some time now.It was similar at Cannes this year, with technology taking center stage and brands making sure they were seen worshipping at the altar of data and algorithms. But surely the end goal for all of us -- technology companies, brands and agencies -- is the same. I believe that to transform the way we engage with our consumers in this reshaped world, both technology and CPG brands will…
  • Brands: Don't Take the Easy Way Out by Launching a Media Review

    24 Jul 2015 | 4:00 am
    "Reviewmaggedon."The recent spate of media agency reviews has sparked a dramatic new term to describe it -- and no shortage of speculation from industry experts on what's driving the searches.On the list of theories are transparency woes, marketer cost-cutting, viewability concerns, and the move to programmatic buying. Sir Martin Sorrell is the one who got it right. While in Cannes last month, the leader of the world's largest ad holding company, WPP, offered his opinion that above all, marketers are confused. While I haven't agreed with him on much in the past, his observation in this case…
  • Your Agency Hates You and You Don't Even Know It

    21 Jul 2015 | 4:00 am
    We've all been there. You have briefed your agency, waited for what seems like forever, and finally it is the day when you will see this amazing work that will propel your brand to greatness. What follows is a big blur and the next thing you know, you are saying in not so many words, "All of this is crap, go back and give me some more ideas."No matter how charming you are and how nicely you said it ... I can pretty much guarantee they hate you. And by the way, it's probably your fault, not theirs.I have been fascinated over the years to watch my agency partners do a fantastic job of appearing…
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    Advertising Age - Campaign Trail

  • Democrats to Kick Off Digital Voter Targeting Effort at Summer Meeting

    25 Aug 2015 | 7:30 am
    Hillary Clinton, Bernie Sanders and other Democratic presidential hopefuls are planning to convene with party members and campaign insiders this week in Minneapolis for the Democratic National Committee's summer meeting, where the DNC aims to educate voter data managers on what it's calling Voter File 2.0.The project is designed to make it easier for campaigns to target select lists of voters with ads on Facebook and around the web -- reaching the same people they email, call and contact door-to-door -- and then gauge return on fundraising and get-out-the vote efforts. At the DNC's behest,…
  • Not All Ad Buys Are Created Equal in $2B Presidential Race

    18 Aug 2015 | 12:00 pm
    The first significant shots of the 2016 presidential television ad air war -- likely to cost $2 billion or more by November 2016 -- have been fired. The largest expenditures to date have been the multi-million dollar buys each from New Day for America, the super-Pac supporting John Kasich, and the Hillary Clinton campaign. Over the weekend, news broke of an impending $10 million dollar buy from Right to Rise, the super-PAC backing Jeb Bush's candidacy, to be distributed among several early states.For a media world that's desperate to know how the war might go, these early blasts -- measured…
  • 2016 Election Digital Ad Spending Will Break $1 Billion

    18 Aug 2015 | 3:00 am
    A report from Borrell Associates shows digital is gaining importance in politics, breaking $1 billion or 9.5% of total political ad spending in the 2016 election season. But broadcast TV spending will still take the lion's share at $5.8 billion or 51% of the total.If you're worried you'll see less red, white and blue ads with patriotic symbolism, don't be; the report, "20152016 Political Advertising Outlook," said political advertising spending will hit $11.4 billion in 2016, a 20% increase from 2014. Combined spending for this year and next year will reach a staggering $16.5 billion.After…
  • Trump's Ground Campaign Spending in Early States Could Signal Seriousness

    17 Aug 2015 | 4:00 am
    Any number of pundits have dismissed the notion that Donald Trump is serious about his presidential run. But a perusal of his campaign's latest filing with the Federal Elections Commission might change their minds. Why would the real estate tycoon spend more than 12% of his campaign budget, as reported thus far, on old-school, boots-on-the-ground campaign tactics if he really only wants media attention?The campaign spent around $170,000 between April and June 2015 to pay field consultants including around $10,000 to Brad Nagel, an Iowa field rep who was fired by the campaign early this month…
  • Poll: Fox Debate Winner Depends on Who You Ask, So We're Asking You

    7 Aug 2015 | 7:00 am
    As far as the rest of the world goes, influential Republicans, commentators, and reporters gravitated toward Florida Senator Marco Rubio and Ohio Governor John Kasich as winners of Thursday night's theatrics.Mr. Trump at a minimum won for speaking time, according to PBS's breakdown: Continue reading at AdAge.com
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    Advertising Age - DigitalNext

  • Retail Is About to Be Reinvented, Driven by Digital Technologies

    28 Aug 2015 | 6:35 am
    Since around the time Amazon Prime began offering recurring orders on things like toothpaste and dish soap, people have been predicting the death of traditional retail. The ease of e-commerce, coupled with the reliability and speed of shipping, made the future of local shops and already struggling suburban malls seem grim.Recently, though, technological advancements in near-field communication (NFC), interactive display and mobile payments have been bringing buzz back to the retail store. With this technology, marketers are merging digital and physical worlds to create seamless, predictive,…
  • How the Internet of Things Will Redefine Data-Sharing and Privacy

    26 Aug 2015 | 7:41 am
    Imagine products such as a medicine cabinet or refrigerator throwing off a constant stream of data points about a consumer. By the end of this decade, there will be over 50 billion connected objects -- approximately six objects for every person on the planet. More connectivity means more opportunities to use, as well as abuse, the resulting flow of information. Soon, manufacturers, brands and even employers and insurance companies could have unprecedented access to formerly private information about consumers.The value of data outshines the value of productIn the IoT, selling a product is a…
  • Virtual Reality Is the Next Frontier for Retail

    24 Aug 2015 | 8:41 am
    For some customers, the story behind a product can be almost as important as the product itself. Such was the case for one recent shopper at The Apartment by The Line, a luxury boutique specializing in home dcor, clothing and jewelry, who decided to buy a neoclassical black opaline glass lamp after learning it was a one-of-a-kind French antique.The transaction would have been largely unremarkable except for one detail: This customer wasn't standing in SoHo browsing The Line's curated collection with a sales associate by her side. She was halfway around the world, interacting with a…
  • Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

    21 Aug 2015 | 8:15 am
    Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon Stewart.Last weekend, though, consumers were presented with another image of Bezos. A damning front-page expose in The New York Times depicted a brutal workplace in which employees are reportedly penalized for being distracted by life-threatening illnesses facing themselves or their children. A former Amazon…
  • One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads

    20 Aug 2015 | 4:00 am
    Consumers have fallen out of love with advertising. What once was celebrated as an art form became a relationship of passive tolerance before moving to annoyance, irritability and eventual disengagement.That disengagement is manifested most obviously in the rapidly growing user base of the various ad-blocking tools available. In the coveted 18-to-29 year-old age group, 41% of American internet users are reported to use the software. That's almost half of the most valuable target audience for brand advertising in the world's most mature advertising market.Users who don't block ads are…
 
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    Advertising Age - Small Agency Diary

  • How (and Why) Agencies Should Develop a Visual Creative Brief With Clients

    14 Aug 2015 | 4:00 am
    Thud. The latest creative brief lands on your desk. It's seven pages long, has a half-inch thick PowerPoint deck attached, with a few emails copied and pasted in to boot. As you sift through the bullet points and marketing data, your brain scrambles into overdrive to envision what a possible design solution could be. Key words flash in front of your eyes: "It must be premium." "It must be approachable." "It must be edgy."Fast forward a week and a half to the first client presentation. After all of the head-scratching and late nights, there's an anticipation of applause after the big "tada!"…
  • O'Keefe Reinhard & Paul, Nomades Take Top Honors at Small Agency Awards 2015

    30 Jul 2015 | 6:00 pm
    .saa2015 a{ color:rgb(153, 0, 0); border-bottom: 1px solid rgb(153, 0, 0); Continue reading at AdAge.com
  • Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

    30 Jul 2015 | 4:00 am
    When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last…
  • Best Practices: Leadership for Small Agency Owners

    23 Jul 2015 | 4:00 am
    Running an ad agency is a tough business. The competition is fierce, clients are fickle, margins are slim and the only constant in the midst of major tech-driven disruption is change. It's not for the faint of heart, but that's also what makes it so exciting. As Walrus celebrates 10 years in business, we want to share 10 lessons that we have learned along the way:1. Don't be seduced by the sexy brand. Our best work has always been the result of partnering with great marketers, first and foremost. A brand may look creatively juicy on paper, but if the people running the show don't share your…
  • Last Chance to Register: Small Agency Conference Filling Up Fast

    22 Jul 2015 | 2:00 pm
    Small agencies are taking over Boston next Wednesday and Thursday for the sixth annual Ad Age Small Agency Conference and Awards. More than 300 small agency founders, executives, creatives, their teams, and partners -- many of whom return to this event again and again -- gather for valuable networking, in addition to inspiration and learnings offered by experts and peers who understand the struggles specific to small agency life.Among the not-to-be missed sessions:Get an inside look at the some of the hottest new campaigns, hand-picked by Ad Age editors. Top brand executives from Converse,…
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    Ads of the World™ blogs

  • McDonald’s and BETC launches “Emoticon City”

    ivan
    28 Aug 2015 | 7:41 am
    McDonald’s France and BETC launched the famous “Come as You Are” signature in 2008. Recently they once again brought it to life through “EMOTICON CITY”, a new brand campaign that quickly went viral. Discover why the creative chose emoticons and how they were brought to life in the behind the scenes film.
  • These Days reinvents TV advertising with innovative use of the pause button

    ivan
    27 Aug 2015 | 6:54 pm
    Thanks to the new TV viewing technology, the consumer can simply fast-forward commercials. Advertisers are searching for innovative ways of getting back into the viewer’s good graces. Communication agency These Days came up with a non-intrusive method of achieving just that: breakvertising. The concept caught the attention of Telenet and SBS.
  • Award-winning Art Directors show the fruits of creativity + collaboration

    ivan
    24 Aug 2015 | 3:43 pm
    In partnership with iStock by Getty Images "We know that photography can ignite, inspire and change the world." — Andrew Saunders, Senior Vice President, Creative Content at Getty Images
  • 5 tips for authentic people shoots

    ivan
    17 Aug 2015 | 8:11 am
    In partnership with iStock by Getty Images Creating genuine, relatable imagery of people is one of the more challenging tasks when it comes to photography and videography. Senior Art Director Guy Merrill talks us through his five production tips to ensure that your people shoots look authentic and believable.
  • Who are the Vanguardians? Cultural shift toward social good shows in imagery

    istock
    12 Aug 2015 | 9:51 am
    In partnership with iStock by Getty Images "These Vanguardians are the visionary leaders, entrepreneurs and public figures fostering global citizenship. And they are having an impact on imagery."
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    FUEL LINES

  • 10 Benefits of Inbound Marketing for Ad Agency New Business

    Michael Gass
    12 Aug 2015 | 9:50 am
     There is a new model for new business that makes the existing model obsolete.It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Here are some of the top benefits of an inbound marketing strategy:It…
  • 2015 New Business Conference to be held in Nashville, TN

    Michael Gass
    4 Aug 2015 | 5:56 am
     The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.” – Business…
  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
 
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    Dixon Schwabl | Blog

  • Less is More

    25 Aug 2015 | 9:00 pm
    My favorite joke goes like this: A skeleton walks into a bar and orders a beer and a mop. Boom. Every time I tell that joke, there’s always a pause while the listener waits for the punch line, and it’s during that pause that they actually hear it. The beauty of the beer-and-a-mop joke is that it’s been stripped down to the bare essentials. An elaborate setup wouldn’t make it any funnier. Before I started designing, I thought I would be a writer. As a writer, I knew when a piece was done because I couldn’t take anything else out; every word had a purpose. What’s the bare minimum…
  • Road Trippin'

    18 Aug 2015 | 9:00 pm
    It's not the destination that matters. It's not the journey, either. It's not the vehicle, the passengers or the weather. When it comes to road trips, only one thing counts: The playlist.Having recently returned from an epic music-based road trip with my wife (the Virginia Ska Festival for me, a Rob Thomas concert for her), I wanted to know what my friends at work like to crank up when they hit the road. So grab the keys and your sunglasses. Here, in no particular order (other than me saving the best song for last), is the not-at-all-official 2015 Dixon Schwabl Road Trip playlist! [Listen…
  • Why I love working on small teams

    11 Aug 2015 | 9:00 pm
    As a basketball coach, the number five always appealed to me. There's a certain romance to it. With only five players on the court, everyone plays a role. No one can hide from pressure. Most of all, the intricacies of each player's game cannot be ignored. Is he a scorer? Does he rebound? In marketing, there's a similar feeling.Think about the best project you've ever worked on. If you're so inclined, comment below with the number of people who worked with you on that project. My guess? It was five or fewer. But every person on that team, whether they're a social media manager, copywriter or…
  • Above the fold

    4 Aug 2015 | 9:00 pm
    Recently, I came across a Web page that shows how all over the place "the fold" can be in Web design. In the good old days, the fold would comfortably sit somewhere around 550-700 pixels tall, and most sites rarely did things that caused the fold to move.Nowadays, there's no such thing as just one size in Web design. A lot of conversation about the fold tends to be about how we can manage to display all of the things that we think belong on a particular page. In a mobile-friendly world, here are some of the thoughts that are regularly included in that conversation:How can you fit everything…
  • Am I the only one who listens to commercials?!

    22 Jul 2015 | 5:00 pm
    When I say that I worked in radio and TV traffic, most people think I provided the traffic reports for the morning rush-hour commuters. What I really did was schedule and control the commercials that played during a station's commercial break.Working in traffic has completely changed the way I listen to radio or watch TV. Now nothing grabs my attention quicker than when I hear two competing advertisers running back-to-back in the same commercial break. Ugh! The rule of thumb is to not schedule competing advertisers in the same break. When this can't be avoided, you have to try to separate…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Adrian Kulp

    Rosanna Rago
    28 Aug 2015 | 8:32 am
    It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making their way into newsfeeds daily – you will often uncover much more than the latest product review. What you’ll find are unique personalities and stories from some unexpected perspectives. Enter Adrian Kulp: former comedy TV development executive for Adam…
  • Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

    Karri Wells
    27 Aug 2015 | 12:03 pm
    With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. What hasn’t changed: Facebook’s user base is continuing to see healthy growth, while growth on Twitter is slowing Video continues to be a focus for many of the platforms Both Facebook and Twitter have enhanced their video products with…
  • 3 Ways Marketers Can Modernize Their Organizations for the Digital Age

    360i
    26 Aug 2015 | 7:37 am
    Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure their own processes, teams and success metrics are setting them up to succeed. In many organizations, marketing infrastructures have not kept pace with the changes in consumer habits and technological advancements we’re seeing today. It’s time…
  • The Power of TV Fandoms: What Marketers Need to Know

    360i
    25 Aug 2015 | 7:36 am
    In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following: The definition of the TV Fandom How to build cultural cachet When…
  • Help 360i Make the SXSW 2016 Lineup

    360i
    19 Aug 2015 | 8:51 am
    Let the voting begin! It’s that time of the year again when SXSW opens up its famed PanelPicker – a voting system that allows Austin-bound festival goers to have a voice in which sessions takeover the 2016 lineup – and invites the industry to vote for their favorites. Each year, the SXSW programming committee uses the PanelPicker to vet topics for the Interactive festival – taking place this upcoming March 11 – 15. An industry-wide popular vote will play a big role in the choice for which panels debut at the festival, and we’d love your support in helping our sessions make it…
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    The Ad Contrarian

  • Is Our Long Digital Nightmare Coming To An End?

    27 Aug 2015 | 12:01 am
    I can think of nothing that has done more harm to the internet than adtech.It is a plague. It interferes with virtually everything we try to do on the web. It has cheapened and debased advertising. It has helped spawn criminal empires. It is in part responsible for unprecedented fraud and corruption. It has turned marketing executives into clueless baboons. And it is destroying the idea of privacy, one of the backbones of democracy.And for what? 8 clicks in 10,000 impressions? But maybe there is hope for those of us who hate adtech.The era of creepy tracking, maddening pop-ups and auto-play,…
  • Where Are The Artists?

    26 Aug 2015 | 12:01 am
    Today we wander far afield from the mundane world of advertising and dip our toes into the murky waters of education. Yes, today we become The Ed Contrarian.A couple of recent articles about life on American college campuses have painted a very disturbing picture of 1984-style bullying in which students -- by claiming an ultra-sensitivity to subject matter and opinions which they either don't approve of or don't agree with -- have effectively gotten discussion of these topics barred from campuses and from classrooms.The first article is called "I'm A Liberal Professor, And My Liberal Students…
  • Advertising Is Becoming Fast Food.

    24 Aug 2015 | 12:01 am
    In the beginning, there was the hamburger.Then God created McDonald's. And the people said, "this is good."They liked the idea of paying 15¢ for a burger.But over time, as the fast food hamburger became the norm, the quality of the average hamburger dropped dramatically. It was not economically feasible to offer both a high quality hamburger and a very low price. We are experiencing the same thing in advertising.Advertising used to be expensive. Magazines, newspapers, outdoor, TV and radio used to charge advertisers a lot of money for the privilege of annoying their audiences. Now there is…
  • Today At Campaign

    20 Aug 2015 | 8:25 am
    You can catch me at Campaign's Private View feature here today.To read my remarks you need to click on my gorgeous face.
  • Apple And The Interruption Factory

    19 Aug 2015 | 12:01 am
    The mobile web should be renamed The Interruption Factory.There is no more frustrating or infuriating experience than trying to accomplish something on a mobile device. We are constantly interrupted, misdirected, and hijacked.It has become almost impossible to read a simple news article on a mobile device without winding up somewhere you have no interest in visiting and no way to get back from.Clicking on a mobile link has become a form of Russian roulette brought to you by your friends in the advertising industry. We have taken the promise of mobile advertising and turned into a cesspool of…
 
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    Beyond Madison Avenue RSS News Feed

  • What to Look For in Political Ads

    Dwayne W. Waite Jr.
    30 Aug 8565 | 6:40 am
    Summary: The U.S. political season is well underway, and things are just starting to heat up. With nearly two dozen GOP candidates flooding the field, and a timid field of Democratic candidates falling in step with the Clinton Machine, it will be interesting to see what kind of political ads will begin to surface once things start to shake out. It makes sense that we haven't yet seen an onslaught of political ads. It's still too early, and the crowd is still too crowded.
  • What If We Sold Bed Linens Like We Sell Video Games?

    Mona Sabbah
    30 Aug 7978 | 6:40 am
    Summary: Time and time again, especially in the ad world, we are given or actually give the advice "Think outside the box." In other words: Be creative, be different, be daring. Yet even in our industry, we still follow certain rules. There’s a particular way to sell specific products, and we rarely step outside that box. Take, for example, makeup. Typically there’s a cover model involved, a product shot, a fancy headline that doesn’t say much, and an overall shine to the ad.
  • How Ads Can Capitalize on Consumers' Poor Thinking

    Dwayne W. Waite Jr.
    30 Aug 4548 | 6:40 am
    Summary: How interesting is it to discover that some human behaviors occur commonly amongst us regardless of intellect, social status, race, or other demographic indicators? In several instances, humans can simply act like humans — completely irrational, yet confident in their ultimate decision. Truly, we are fascinating creatures. As we have mentioned time and again throughout our happy years here at Talent Zoo and Beyond Madison Avenue, we love diving into the human psyche and discussing...
  • Of Storytelling

    Dwayne W. Waite Jr.
    30 Aug 3069 | 6:39 am
    Summary: In your group of friends, family, or work environment, you probably have that one person who can tell a good story. One of those people who, when it sounds like a story is about to happen, the others quickly finish their own conversation in order to listen to what that person has to say. The same can happen with good advertising.
  • The Right 'Fit' Matters

    Dwayne W. Waite Jr.
    30 Aug 2687 | 6:39 am
    Summary: There has been even more recent news of clients ending relationships with agencies. It is no wonder the CMO job is becoming more and more of a revolving door in the age of immediate gratification. If the CMO and the agency they bring down fails to deliver on the crazy expectations of the C-Suite or shareholders, both parties might as well begin looking for new ventures before the official word.
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    Advertisers

  • Wherefore art thou Romeo, Hamlet, Othello, Macbeth …?

    Sue Imgrund
    20 Aug 2015 | 12:10 am
    AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo. Hot on the heels of the ad that writes itself (see previous post) comes the personalised ad, from Axe in Brazil. The brand has created 100,000 versions of its Romeo Reboot commercial via programmatics (yes, I know, I don’t have a clue what that is, either.) Four broad audience segments have been identified – based on music taste and previous purchase – with four top filmmakers each shooting their own version of the film. Within each of these, various scenes can be personalised, leading to 100,000…
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    dollar cost averaging equals marketing If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to Investopedia.com, it’s a technique of buying a fixed dollar amount of a particular investment on a regular schedule, regardless of the share price. More shares are purchased when prices are low, and fewer shares are bought when prices are…
  • Ads that write themselves?

    Sue Imgrund
    16 Aug 2015 | 8:39 am
    I wrote a little while back about the brilliant idea of a coffee poster that started an outbreak of yawning on the Brazilian subway. Still on the theme of coffee, and posters, comes what’s being hailed as the world’s first artificially intelligent poster campaign. Rather an unfortunate choice of words there – I would hope that the world has already seen many, many non-artificially intelligent poster campaigns. Anyway, it has been created by M&C Saatchi in London for a fictional coffee brand, Bahio, and it’s a poster that evolves according to how people react to it…
  • Branding like it’s 1974

    Sue Imgrund
    11 Aug 2015 | 4:53 am
    I’ve recently had the pleasure of viewing What is a brand? presented by Jeremy Bullmore and Stephen King of JWT, London in 1974. It’s well worth looking at, for marketing maestros as well as connoisseurs of culture. The period detail is wonderful, from the graphics and the music, to the mentions of “a pound and a half of nails from the ironmonger”, “brown suits” and “Elton John-style glasses.” Even the “perfectly ordinary people” answering that old chestnut about what kind of person Brand X would be if it came to life come up…
  • Women and children first

    Sue Imgrund
    7 Aug 2015 | 9:22 am
    So many marketing activities seem rather insubstantial and throwaway in these digital days. But I’ve seen a couple of great ideas in the last couple of weeks that operate purely in the real world of things you can touch, hold and use to your benefit, both from brands thinking about the values of family and safety. The first idea is from Hyundai, together with their agency CREO/Y&R in Slovakia. Slovakia is hit by reductions in hospital funding, with the result that many newborn babies are pushed around in supermarket trolleys. Hyundai have developed a hospital trolley specially for…
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    Only Dead Fish

  • Performance Firestarters 9: The Power of Feeds

    Neil Perkin
    28 Aug 2015 | 4:00 am
    For the ninth in our series of Firestarters events for the Performance Marketing community will be focusing on Feeds and APIs, which are changing the advertising landscape in a unique and potentially powerfully way. As well as talking about how the smartest agencies are using feed data to improve campaign results and bring new levels of contextual relevance to messaging, we'll also thinking about the future and where the application of this kind of data might lead us, including how AI and machine learning might be used to adapt approaches to marketing. So plenty of interesting stuff to talk…
  • Do Not Follow Your Passion

    Neil Perkin
    27 Aug 2015 | 4:33 am
    I liked what VC Ben Horowitz (who wrote the excellent Hard Thing About Hard Things which I really enjoyed) has to say in this commencement address about why 'follow your passion' (something that has become a very popular convention) may not actually be the best career advice.  Whilst doing what you love may work out for some, it likely won't for everyone and may be less successful than you think. Passions are hard to prioritise, may well change over time, might be in areas that you're not actually good at, and it's a pretty egocentric way of approaching the world. Instead, says Ben, we…
  • More is Different

    Neil Perkin
    25 Aug 2015 | 2:36 am
    "At first, poaching stars from competitors or even teams within the same organization seems like a winning strategy. But once the star comes over the results often fail to materialize...What we fail to grasp is that their performance is part of an ecosystem and removing them from that ecosystem — that is isolating the individual performance — is incredibly hard without properly considering the entire ecosystem." An excellent post from Shane Parrish on making decisions in complex adaptive systems (like organisations). I like what he says about the perils of extrapolating individual…
  • The Modern Blight of Overwork

    Neil Perkin
    24 Aug 2015 | 11:24 pm
    '...the long hours...may be the byproduct of systems and institutions that have taken on lives of their own and serve no one’s interests. That can happen if some industries have simply become giant make-work projects that trap everyone within them.' Lots of truth in this New Yorker opinion piece about the modern blight of overwork, and how many industries become victim to 'arms races that create work that is of dubious necessity'. Whilst the promise of technology has for so long been about greater efficiency leading to a surfeit of leisure time for us all, somehow we've ended up with the…
  • What Network Science Says About Career Success

    Neil Perkin
    23 Aug 2015 | 5:33 am
    Thanks to Peter for pointing me at this piece on 'The No.1 Predictor Of Career Success According to Network Science'. Like Peter I'm not a fan of the term 'career success' (nor of over-analysing Steve Jobs) since we might define success in so many different ways, but Michael Simmons makes a powerful point about something that intuitively feels right: being part of a small, closed network where you are connected to people who already know each other is distinctly limiting, whereas being part of a large open network, particularly where you are the link between different clusters of people, is…
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • 5 Ways To Stay Creative

    Jack Scullin
    27 Aug 2015 | 12:42 pm
    Many creative endeavors are throttled by mental blocks and distractions, but there is always a way to get past them. I may be an unpublished novelist and frustrated opera composer, but I have learned how to always stay creatively active. In my beginning attempts to become an “artist”, I would hit that halfway point while writing an opera scene or short story and slam into an imaginary brick wall. I would sketch a musical piece or work on a writing outline just to throw the fifth or fiftieth attempt in the trash. After the garbage can started to look like a paper ball landfill, I would…
  • How To Achieve Style

    Drew Grossman
    20 Aug 2015 | 10:08 am
    Dear Reader, I’ll tell you something I probably shouldn’t. I’ve worked as a professional writer in various capacities for eight years, and I am not perfect. I am guilty of sloppy writing. I commit grammar mistakes. I confuse usage. It happens. To control my mess, I use a personal style guide. What is a personal style guide? It’s a set of preferences that informs your writing. For example, some writers never use the word although, but instead use though. When used as a conjunction, though and although are interchangeable. Ex: I am a talented writer, though my friends don’t think so.
  • My Life with Verbosity

    John Copponex
    13 Aug 2015 | 6:55 am
    Have you ever felt completely out of control? Like you’re clinging to the hood scoops of a 302 Mach 1 barreling down a highway to hell? Hi, my name is John, and I have logorrhea. “Hi, John.” Hey. First of all: gross. No. Logorrhea, also known as garrulousness, wordiness or, more accurately, verbosity, has afflicted writers since time immemorial, from Dickens to Melville to Tolkien. Characterized by an excess of words, verbosity is looked down upon by most writers, but most writers don’t understand. It’s a disease, man. Second: yes, the Mustang from the first paragraph represents my…
  • The Story Behind Bringing Big Drum into the Nebo Family

    Brian Easter
    3 Aug 2015 | 5:46 am
    It’s the late 90’s. The internet wasn’t cool yet. The tech boom and bust wasn’t even in full swing at that time. Stacy Sutton Williams was heading up interactive at a division of Kilgannon. They had started building websites in ’95 when web design was little more than text, bad imagery and tables. Stacy had taken a six-hour correspondence class in SEO to become an “expert.” There were no keyword tools. Meta tags ruled the day. Search engine submission was a thing. And she was rocking her clients’ early digital minds. She fell in love with it. She attended one of the first…
  • Bringing the Intelligence Team to Life

    Brian Easter
    27 Jul 2015 | 8:25 am
    In the sister post to this, The Ever Elusive Pursuit of Greatness, we discussed why we are creating the Intelligence team. In this post, we want to explore what that really means. I know I’m biased, but I’m in awe of our Creative and UX teams’ ability to understand users and create experiences that change behavior and delight clients. Their ability to combine qualitative research, client knowledge, and their core design and user experience skills to create amazing digital experiences is something I, frankly, can’t relate to. I can barely draw a circle or even write my name legibly.
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Bitcoin, Cryptocurrencies and MLM: Part 2

    Kevin Thompson
    18 Aug 2015 | 9:55 pm
    Courtesy of jason_benjamin @ Flickr In Part 1 of the MLM Cryptocurrency series, I discussed the basics about cryptocurrency MLMs. In this section, I provide specific information to help consumers stay safe. The Basics Before I get into the specifics, I want to answer three questions: (1) What is cryptocurrency? Cryptocurrency is digital money that relies on cryptography. Instead of relying on a centralized company (banks) to govern the ecosystem, cryptography allows the entire network to exist publicly without triggering privacy concerns. In other words, cryptocurrency is an OPEN system that…
  • Bitcoin, Cryptocurrencies and MLM: Part 1

    Kevin Thompson
    17 Aug 2015 | 9:06 am
    Courtesy of jason_benjamin @ Flickr This is part 1 of a 2 part series about cryptocurrencies and MLM. I caught the Bitcoin bug two years ago, back in mid-2013. I was speaking with a client and he mentioned this Bitcoin thing, talking about how it was a new way to send “funds” overseas without any intermediaries (banks). I was hearing this at a time when I was aware of another client experiencing trouble getting money out of India due to banking restrictions. In a fast and fluid economy, time is precious. And if banks’ outdated systems were adding undue burdens on…
  • The Economics of MLM Litigation

    Kevin Thompson
    30 Jul 2015 | 5:26 pm
    Thompson Burton’s MLM law practice often fields questions from companies looking to sue distributors for various reasons. We also take calls from distributors that are being sued by their former network marketing company.  We’ve seen the same issues litigated, over and over, from both sides, across the country. The surface reasons for these suits are usually the same: cross-recruiting.  Distributor Sam wants to sue Company XYZ because Sam was terminated after joining a new network-marketing venture.  Or Company XYZ sues Distributor Sam for recruiting XYZ distributors for disparaging…
  • Education on Proper Weight Loss Claims

    Kevin Thompson
    13 Jul 2015 | 1:06 pm
    In a society that places a strong emphasis on appearance and in a country where a high percentage of Americans struggle with their weight, the U.S. market for weight–loss products is a booming industry. The FTC, along with other local and state consumer protection agencies, has recently started aggressively enforcing inappropriate claims for weight–loss products. Dependent on the circumstances, penalties for false or misleading claims can be severe. Regulators have made it clear that they’re taking these claims seriously. With this in mind, it’s time we all become more…
  • Jason Caramanis Lawsuits Revealed

    Kevin Thompson
    24 Jun 2015 | 9:45 pm
    Jason Caramanis, through his entity Online Communications, LLC, has filed several lawsuits against networkers in Orange County, California over the past few years (9 lawsuits that I could find, though I’ve heard there might be more). Jason Caramanis is a well-known networker known for his aggressive pursuit of other networkers via private deals. The lawsuits speak for themselves. Networker reaches terms with Caramanis, networker fails to produce, networker gets sued. Click through some of the lawsuits and you’ll find some of the specific deal structures utilized by Caramanis…
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    RICK MATHIESON: GEN WOW

  • 5 TOP FORMS OF CONTENT MARKETING: AUTHOR RICK MATHIESON ON THE JIM BLASINGAME SHOW

    Rick Mathieson
    29 Aug 2015 | 3:27 pm
    It’s the biggest buzzword in marketing today—but also the most over-hyped. Indeed, for all the promise of “content marketing,” it’s not as easy as it seems. In a recent poll, a full 43% of B2B marketers, for instance, cite content marketing as an effective tactic for lead generation. But 43% also say it's also one of the most difficult. It's also not always as effective as you might believe. According to eMarketer, developing the right content for the right audience is a major factor in why content marketing efforts fail to get desired results. Indeed, despite today’s…
  • Pepsi Max Drone Helps You Find Friends at Concerts (Video)

    Rick Mathieson
    24 Aug 2015 | 9:47 pm
    Pepsi Max's new 'Friend Finder' drones help you find your friends at concerts. In a world where these airborne 'droids seem to be taking over everything from Amazon deliveries to skywriting, technology is always searching for new ways to reach you. At concerts at least, Pepsi Max's drones are searching on your behalf, so you can reach your crew. If only they could help us find our way to the car afterward, too. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes
  • Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)

    Rick Mathieson
    31 Jul 2015 | 10:10 am
    Betabrand knows how to break news. Or at least break into it. The San Francisco-based online clothing company has a history of newsjacking—it made a name for itself when Mark Zuckerberg met with Wall Street bankers in (what else) a hoodie. Zuckerberg's sister Randi stumbled upon Betabrand's $148 Executive Hoodie (think worsted wool) and inventories instantly sold out. Fast forward to this week, and the small brand has made an art of fast-turn content marketing that this week included a one-take video capitalizing on reports that Silicon Valley legend HP was banning t-shirts in its…
  • 'Like A Girl' Returns 'Unstoppable' (Video)

    Rick Mathieson
    29 Jul 2015 | 9:43 pm
    Don't look now, but this "Girl" is "Unstoppable." A year—and countless awards—after the debut of Leo Burnett's "Like A Girl" video for Procter & Gamble's Always brand, the effort is out with a new spot dealing with a lack of confidence and perceived limitations—and conquering them. It's worth noting that the themes here, including comments from one girl about how only boys can be heroes, play well with a TV platform that's custom-made for causes like this—if CBS rises to the challenge ("Supergirl," anyone?). The new…
  • Rick Mathieson on Blasingame Show/Forbes Radio (Concl): Newsjacking

    Rick Mathieson
    7 Jul 2015 | 11:38 am
    From "prankvertising" to "newsjacking." In the conclusion of my recent appearance on the Jim Blasingame Show/Forbes Radio, we get into newsjacking, which is more popularly known as real-time marketing.  If you're not familiar with the term, think Oreo's much ballyhooed Super Bowl moment, Arby's Grammy hit, and NASA's gravitational pull, among many others. In truth, I would characterize this all as "real-time social media marketing," as real-time marketing has evolved to become more associated with real-time, personalized marketing-to-sales…
 
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    LatinLink

  • IAB Conecta 2015 Mexico

    US Media
    27 Aug 2015 | 9:37 am
    En el día de ayer se celebró el IAB Conecta 2015 en México. El evento llevó a cabo su edición anual en el que se destacaron las personalidades y empresas mas relevantes del mundo digital. Esto significa que la presencia de diferentes debates sobre tendencias e innovacion. Sobre esto, Jonathan Oliver, de Microsoft, dio cátedra acerca […]
  • LOS CREATIVOS EN LA COMPRA PROGRAMÁTICA

    US Media
    21 Aug 2015 | 7:23 am
    Una pregunta se ha estado presentando de manera recurrente a los encargados de impulsar estrategias de marcas. ¿Es posible mostrar el aviso correcto a la persona indicada, en el momento justo y pagando el mejor precio por él?   Aquella escena de la película Minority Report con Tom Cruise caminando por un shopping donde, por […]
  • Which Ad size works best for what

    US Media
    12 Aug 2015 | 7:02 am
      The technology involved in programmatic buying is particularly useful in generating a large volume of ads. This way, programmatic creative can be used to both inspire and test creative variations. Here, the creative process meets technology by suggesting and validating decisions with big data. Meaning, there is no one better than the other, is […]
  • ¿Por qué es importante la segmentación en la compra programática?

    US Media
    5 Aug 2015 | 6:46 am
      Cuando se habla de tecnología, y más específicamente de compra programática, suelen destacarse todas las ventajas tecnológicas que este mercado tiene para ofrecer. La realidad es que esto tiene mucha razón de ser, la entrada de la compra programática en la industria de la compra de medios generó la apertura de un mundo de […]
  • Mobile Advertising Ecosystem by IAB

    US Media
    31 Jul 2015 | 12:25 pm
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    JMS Group

  • New Directions in Travel

    Tom Vaughan-Mountford
    24 Aug 2015 | 4:46 am
    If you’re under 50 you’ve probably never thought of needing comprehensive holiday travel insurance. But if you’re over 50, with some health issues, it becomes essential to get the right cover at the right price. We recently had the pleasure of producing the first TV campaign for MedicalTravelCompared.co.uk, an Insurance comparison site that does exactly that. Aside from being a rather challenging concept to illustrate, they particularly wanted to avoid the insurance commercial cliché of grey, dreary visuals with a voiceover earnestly imploring you to get cover, or reap the…
  • Wanted – Marketing Assistant

    Tom Vaughan-Mountford
    24 Aug 2015 | 2:58 am
    A great job at the heart of marketing in a busy company producing national TV commercials. You’ll help implement our marketing strategy, arrange campaigns, run a database, and organise other team-members (including the Directors!) You’ll be researching leads online and by phone, and making full use of social media. Plus you’ll be part of a creative and amazingly friendly team. You’ll have confidence, a creative imagination, strong planning and time-management abilities, plus good presentation and people skills. If you’ve experience in advertising or TV production, have marketing…
  • JMS supplies multiple creative services to Anglian Water

    Tom Vaughan-Mountford
    6 Aug 2015 | 8:48 am
    Anglian Water has over six million customers and has made ITV sponsorship an important part of reaching out to many of them with key water-saving messages. We’ve had the great pleasure of working on those messages for over a year now, producing idents for daily sponsorship of ITV1 Anglia weather. This includes the soundtrack production and compliance approval. Having produced a set of idents for their 2014 campaign, this year we’re working on a further 13 – a combination of brand new copy and a refresh in style of our previous productions. But alongside this, we’re also producing a…
  • Did You See Snow In June?

    Tom Vaughan-Mountford
    1 Jul 2015 | 5:42 am
    We did. In Thetford Forest. Honest. Whilst the sun beat down and our crew, in shorts, wolfed-down their picnic lunches, crystalline flakes were flurrying from a clear blue sky, the branches of the dense conifers began to turn white, and thick streamers of snow slid eerily into drifts. For this feat of alchemy we must thank our friends at Snowboy, whose white landscapes have adorned many a feature-film, and the Elveden Estate, whose trees grace hundreds of homes and town squares come Christmas. And the reason JMS turned the forest white? Sorry, it’s a secret for a month or two. But it’s…
  • Santa’s Lapland – Festive TV Campaign

    Tom Vaughan-Mountford
    27 May 2015 | 7:57 am
    So it was February 2015 and the team at JMS were only just getting over the Christmas rush when we were approached by The DRTV Centre to discuss production of a festive TV campaign for their client Santa’s Lapland! Despite Christmas 2015 being quite some considerable time away, JMS was engaged to create two TV commercials of different durations using existing footage. With all the shots of sleigh rides, reindeer and of course Santa himself, it had us all feeling surprisingly festive for Spring! Once we had completed the script and gained Clearcast approval we got on with the main edit and…
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    Campaign Planning

  • Share The Force

    John Drake
    28 Aug 2015 | 5:45 am
    Okay, will do. As a member of Gen X how can I not? It's great. Cheers to my friends and former colleagues at Deutsch LA for a trip down childhood memory lane.
  • Talking Programmatic

    John Drake
    26 Aug 2015 | 6:00 am
    I enjoy talking about programmatic media. Thanks to the team at Thalamus for the good conversation.
  • Always and Never

    John Drake
    24 Aug 2015 | 5:40 am
    I'm going to start keeping a list. It's going to be a collection of marketing posts where authors choose to say that brands should never do something, or always do something. One of the things the world has taught us,...
  • The Tech We Bring In

    John Drake
    22 Aug 2015 | 6:50 am
    When Genevieve Bell was studying the car industry, one of the things she reportedly discovered what that the technology in the car wasn't as important as the technology that people brought into the car. Our music, podcasts, address books and...
  • Jack In The Box Favorites

    John Drake
    21 Aug 2015 | 8:52 am
    Jack In The Box is parting ways with the guy who created Jack and has been producing every ad for 20 years. Why this is interesting is that he's also the voice of Jack and the director of every spot....
 
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    AdYapper | Blog

  • The Machine That Ran Off with Your Ad Budget

    Derek Huyser, @AdYapper
    10 Aug 2015 | 10:16 am
    We dreaded this day. Some day, we knew deep down, our reliance on technology would be our undoing, whether it be when toasters became self-aware, waging mutiny in our kitchen, or when we’d drop our phone – and payment methods, every contact, and 2 years of family photos – in the lake. Or, when we’d trust an adtech ecosystem with $60B in annual budget and discover most of it would go to middlemen, robots, and ad farms. In reality, this day came a while ago and, according to Jim Spanfeller, former CEO of Forbes.com, the problem is advertisers’ continued reliance on non-premium…
  • Coffee with AdYapper Video Series, Episode 3: Optimizing in Real Time

    AdYapper Chicago
    29 Jul 2015 | 10:24 pm
      Success in digital advertising requires rethinking longstanding methods of measurement and refinement of our media, yet many companies haven’t quite caught up. As Raise CIO Christopher Skinner explains, new technology and approaches are helping his company create powerful opportunities to optimize in real time, with a focus on what’s driving business, not just middle metrics.
  • The Real Story: Digital Advertising Ecosystem Needs Fixing

    Elliot Hirsch, CEO, AdYapper
    16 Jul 2015 | 12:46 pm
    For any business that has grown from seed-funding up, the day your story hits the Wall Street Journal is a major milestone. We celebrated the WSJ coverage of our growth this week as any company would, but we knew we were only part of a story that is much, much bigger than us. It’s a story of an industry primed for an epic philosophical shift, or outright collapse. And we’ve only read through the prologue. Digital advertising is an amazing opportunity to leverage the best technology and data science to connect businesses with customers. It evolves its business model so the medium remains…
  • Coffee with AdYapper Video Series, Episode 2: Working Media & ROI

    Derek Huyser, @AdYapper
    7 Jul 2015 | 8:11 pm
    Following our #CWAY Episode 1 revelation that the digital advertising ecosystem that serves brands is fueled on wasteful impressions and fraud-driven traffic, we’re back to share some positive news: there is a massive improvement in the effectiveness of ad spend waiting for brands that can identify and optimize to working media! In this episode, we reveal three steps brands must take with their agencies and vendors to optimize to the 40% of media that is actually driving results, improving their return on ad spend (ROAS) by 50% or more.
  • Coffee with AdYapper Video Series, Episode 1: The New Ad Ecosystem

    Derek Huyser, @AdYapper
    22 Jun 2015 | 1:23 pm
    In this brief video, learn how savvy marketers are overcoming viewability challenges and ad fraud — symptoms of the current ad ecosystem that rewards volume over value.  
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    Co.Create

  • Ronda Rousey KO's A New Carl's Jr. Breakfast Sandwich In Less Than 30 Seconds

    Jeff Beer
    28 Aug 2015 | 1:33 pm
    The MMA superstar takes a break from dishing out UFC beatings, for some advertising eating.Not long ago, Ronda Rousey defended her UFC women's bantamweight title by pulverizing Bethe Correia in 34 seconds. In a new ad, it takes the mixed martial arts superstar about as long to take down a Carl's Jr.Cinnamon Swirl French Toast breakfast sandwich.Read Full Story
  • Funny Or Die Challenges The Idea That Female Directors Don't "Get" Action Movies

    Joe Berkowitz
    28 Aug 2015 | 10:55 am
    A new video from Funny Or Die features some of your favorite female directors being condescended to by bozos. It's barely an exaggeration.The entire filmography of Kathryn Bigelow is practically exploding in a slow-motion fireball with action movies. Point Break, The Hurt Locker, Zero Dark Thirty, Blue Steel—they're all hers. Somehow, though, she is but one glaring exception to the unfortunate truism that women rarely direct action movies, let alone fill wikipedia entries with them. A new video from Funny Or Die suggests that the reason might be—gasp!—condescending attitudes from male…
  • See Every NFL Team Logo Injected With Steroids

    Joe Berkowitz
    28 Aug 2015 | 10:23 am
    Before the NFL season begins, have a look at how each team logo might look if injected with the steroids players have been caught taking.Rejoice, tackle-happy football fans: the new NFL season is upon us. Sundays will now resume being the swirling vortex of day-drinking, shouting, and Buffalo Wild Wings they become each fall. One impediment to getting caught up in the annual excitement, though, is the recent focus on steroid use in the league—a party foul that needed to happen.Read Full Story
  • This Superman Action Figure Strapped To a Drone Is The Most Charming Special Effect

    Dan Solomon
    28 Aug 2015 | 9:41 am
    Come, Son of Jor-El, protect Victoria Park!There's no shortage of people who've found interesting things to strap their GoPro cameras onto in order to show us the world from another perspective—but when it comes to strapping objects onto drones, it seems as if the collective imagination of the Internet is restricted to At least, that's how it appears in gun-obsessed America. In London, where guns are harder to come by, they have better things to mount on their drones: Namely, Superman. A Londoner named Barry Craig did so, at least, and his footage—built around John Williams' iconic…
  • Forget The McWhopper, Denny's Asks Burger King To Team Up For Peace Day

    Jeff Beer
    28 Aug 2015 | 8:40 am
    But will BK bite on the offer to make a Slampper or a Whammper or a Whoppaslamus-rex or something?Earlier this week Burger King dropped a very public invitation to McDonald's to put their differences aside for the UN's International Day of Peace to serve up a hybrid of their two signature sandwiches, dubbed The McWhopper. The Golden Arches politely declined. Now Denny's has stepped up and offered to partner with BK itself.Read Full Story
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    Advertising

  • CREDIT SUISSE: One Direction's Harry Styles has been a nightmare for SeaWorld's brand

    Bob Bryan
    30 Aug 2015 | 9:23 am
    SeaWorld hasn't had a lot of wins lately, but the worst could be over. After two years of a seemingly nonstop stream of bad press and negative sentiment, analysts at Credit Suisse argue that the company's brand may have hit rock bottom and that a comeback may be in order. Their analysis includes a dive into all of the mentions of SeaWorld on the internet. "We believe two events were the main contributors to the 400% spike in mentions and 13% increase in negative commentary month-over-month," said Credit Suisse's note. "Namely, 1) allegations that a SeaWorld employee acted as an…
  • This lingerie brand for young women stopped airbrushing photos — and sales are soaring

    Mallory Schlossberg
    30 Aug 2015 | 8:54 am
    American Eagle's lingerie brand is thriving. Aerie defied norms last year by abandoning photo retouching of its models. The idea to use unretouched photos in ad campaigns dawned on the creative team as a way to appeal to young women. "We definitely had a creative moment where the team got together, and we just said, 'really, what's happening today with millennials and the next generation?'" Aerie's president, Jennifer Foyle, said to Business Insider. "And we really felt like girls today are just more independent and stronger than ever." "We just knew that it would really resonate with this…
  • Google is showing developers how to turn off iOS 9's security features so it can load ads

    Julie Bort
    29 Aug 2015 | 7:31 am
    Google this week published an interesting blog post which instructed app developers how to disable a major security setting in Apple's upcoming new iOS 9 operating system so Google could send ads. OS 9 is Apple's new software update for iPhones and iPads. Apple showed it off at its big developer's conference in June and we're expecting Apple to to tell us when it will be released on September 9, its next major event where the newest crop of iPhones and devices should be revealed. Meanwhile, Apple has been releasing documentation on iOS 9 to developers, so they can have their…
  • 10 TV shows you used to be obsessed with that are being resurrected

    Jethro Nededog
    29 Aug 2015 | 6:05 am
    Hollywood isn't just looking to remake movies for the small screen; it's desperately looking for TV shows that might have a second life. Recently, Fox added "Prison Break" to the growing list of shows content creators are looking to bring back. It joins shows like "Twin Peaks," "Heroes," "Charmed," and "Married With Children" in the pipeline back to TV. But what shows are viewers really excited about? Amobee Brand Intelligence rounded up the data from more than 600,000 websites (including mobile) and social media to come up with a list of what fans are most buzzing about. Here are the 10 most…
  • Twitter is close to hiring a chief marketing officer and has a TV commercial planned (TWTR)

    Lara O'Reilly
    28 Aug 2015 | 9:00 am
    Twitter's CFO Anthony Noto has been in charge of the company's marketing for the past three months or so. But that's about to change.  In a detailed interview with AdAge, Noto reveals that the company — which still hasn't made an announcement about a permanent CEO, following the departure of Dick Costolo at the start of July — is close to hiring a chief marketing officer. Candidates the company has met so far have come from industries including tech, CPG, and media. Noto says Twitter is looking for "a proven leader," someone who is "really grounded in marketing strategy," someone who…
 
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    Thinkwich: Health is Wealth

  • Ease Your Back Pain With These Great Tips

    James Jordan
    29 Aug 2015 | 3:09 am
    The actual explanation for chronic back pain are often a tough to diagnose and treat, however many of us endure back pain on a routine. During this article you’ll learn some useful ways in which to touch upon your back pain while not resorting to harmful or habit-forming medication. Always pay attention to back pain! […]
  • Tips And Advice For Managing Your Asthma

    James Jordan
    28 Aug 2015 | 2:01 am
    People ought to learn additional concerning bronchial asthma relief these days. New medications and therapies area unit being created to treat the symptoms of bronchial asthma. Currently you’ll be able to notice one thing to assist together with your bronchial asthma. There’s no higher thanks to notice the assistance you’ll be able to use than […]
  • Want The Secret to Well Adjusted Kids? 5 Simple Tips for Positive Reinforcement

    James Jordan
    26 Aug 2015 | 7:17 pm
    Brought to you by SimpleRx (Image Source: Stock Photography) The Internet is crawling with advice on how to be a better parent, but how do you know which sources to trust, let alone which advice will work for you? The answer is simple: you don’t. Sometimes you have to employ a little trial and error […]
  • Good Tips To Keep Your Arthritis At Bay

    James Jordan
    25 Aug 2015 | 12:53 am
    “Arthritis” is Associate in Nursing umbrella term that describes a range of various joint conditions. A standard and very problematic condition is arthritis, typically named as merely RA. This most frequently strikes individuals in their later years, and it will cause an enormous amendment in their usual way. If you’ll use even a lot of […]
  • Your Easy Guide To Anxiety Disorder Treatment

    James Jordan
    24 Aug 2015 | 6:52 am
    Anxiety doesn’t discriminate and might hit anyone arduous. Anxiety will take charge of your life and keep you from functioning properly if you are doing not address this issue. Browse more permanently recommendation on the way to study anxiety, treatment choices and the way to seek out facilitate. To take care anxiety does not bring […]
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    Harmelin Media

  • Fall 2015 Fall TV Preview: Cable, M-Z

    Andrea Ferrino
    28 Aug 2015 | 6:13 am
    MTV Remember back when the M in MTV stood for Music?  Now the M stands for a Multitude of ways to scare the bejeezus out of people… as long as you’re under 30 because no one over 30 can stand to watch the network.  In June, MTV premiered Scream, and their latest show One Bad Choice is really just about that… the consequences of one bad choice.  In the premiere episode a teenager who killed someone while driving drunk declares “The only thing worse than losing your best friend is being charged with her death.”  Let’s not forget about Catfish and the Teen Mom franchise… Scared…
  • Fall 2015 TV Preview: Cable, D-L

    Chris Bruno
    27 Aug 2015 | 12:53 pm
    Discovery Channel The Discovery Channel is enjoying a successful run and it continued this past year with primetime ratings up 12% from the previous year.  The network will return the staples that have gotten them this successful run and shows will include the favorite Shark Week. Also coming back to help secure the loyal fan base will be Naked and Afraid, Deadliest Catch, Bering Sea Gold, and Gold Rush. This should keep the network right around where it has been in recent years, but in order to move up and garner higher viewership, Discovery is bringing in several interesting new shows this…
  • Fall 2015 TV Preview: Cable, A-C

    Chris Bruno
    26 Aug 2015 | 1:45 pm
    A&E With Duck Dynasty seeming to have reached its peak, A&E is looking to rebound from lower-than-expected viewership this past year. Primetime viewership was down 28% from the previous year, and with that news, the network will bring back its bigger shows, which include Bates Motel and Unforgettable. The network is also pinning its hopes on several key new programs this coming year. At the start of 2016, A&E will premiere Damien. Taking a cue from Bates, Damien will pick up years after where the 1976 motion picture thriller left off. Bradley James will play the adult version of…
  • Fall 2015 TV Preview: CW

    Pam Gulotta
    25 Aug 2015 | 6:43 am
    The CW has only one new show on the docket for fall and two for mid-season. This comes after a year that EVP of Sales Rob Tuck called the CW’s best season ever. “Our ratings are up year-to-year for the third season in a row. We have broadened our audience and we continue to attract more men. . . we are resonating with viewers, critics and, for the first time, CW is winning major awards recognition.” The major award he’s referring to is the Golden Globe for Best Actress that Gina Rodriguez won for her role in Jane the Virgin. So what is the one and only show? An hour-long comedy that…
  • Fall 2015 TV Preview: FOX

    Marji Goldman
    24 Aug 2015 | 6:43 am
    FOX has some serious momentum heading into the 2015-2016 network TV season. The unofficial MVP (Most Valuable Program) from last season is its hit show Empire which will be back bigger and better with a host of celebrities from the music world (Ne-Yo, Alicia Keys and Lenny Kravitz to name a few). Rookie of the Year went to the prime time telecast of golf’s US Open at Chambers Bay in Tacoma, Washington. Their primetime coverage of one of the sport’s four major tournaments easily beat any numbers that NBC or ABC have put up during their Open telecasts over the past few years. FOX is hoping…
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    AdEspresso » Blog

  • The Comprehensive Guide to Building an eBook for Your Lead Magnet

    Andrew Tate
    28 Aug 2015 | 4:43 pm
    The Comprehensive Guide to Building an eBook for Your Lead Magnet  eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide audience than a webinar. ​ The catch is, as Max says, they have one big drawback. They can take forever to produce. If you want to sit down and write an eBook from scratch then you are going to be at your desk for a very long time. ​ But there is a way to build an eBook in less than 1 hour, making it…
  • How to Excel with Customer Service on Facebook

    Ana Gotter
    27 Aug 2015 | 9:28 am
    Customer service is an important part of any business, no matter how small or large you are. Even if it’s just you and two employees in your business, you still need to have some form of customer service. Without it, there’s little chance your business will succeed. Social media has opened up all sorts of new opportunities for businesses—there’s new platforms for ads, for content marketing, and for building your brand. Social media is also an excellent platform for customer service opportunities. The “transparent” affect Facebook gives businesses can make a huge dent when it comes…
  • 4 Killer Content Promotion Methods (and Tools to Automate Them)

    Pawel Grabowski
    26 Aug 2015 | 8:56 am
    Oh I bet you know this feeling so well. You’ve slaved over that new piece of content. Tapped the keyboard so hard that your fingers began to bleed. Finally, you hit publish and… …there’s nothing. The next few days brought just a trickle of traffic. But that breakthrough you were hoping for didn’t happen. F**k! And all for a very simple reason – poor or even lack of promotion. You see, with 16% of B2B marketers publishing new content daily and 26% multiple times per week you really have to try damn hard to get anyone to notice your content. There’s the catch though: most…
  • Keep Up With Your Competitors on Social Media

    Ana Gotter
    20 Aug 2015 | 4:45 am
    You always want to know what’s going on in your industry. Keeping an eye on the competition has always been part of running a business, no matter what industry you’re in. With the prevalence of social media, it’s easier than ever to keep up with your competitors and see what they’re doing. Fortunately, tracking your competitors on social media has been made even simpler thanks to several key features on a few of the sites that help you see what you’re competitors are doing and how you measure up.  Want more tips like these? Subscribe to our newsletter so you never miss out! …
  • 6 Ways to Build Thought Leadership via Facebook

    Dan Virgillito
    18 Aug 2015 | 7:19 am
    America’s Next Top Model is airing its 22nd cycle these days. Most episodes feature Tyra Banks – the mentor, idol, and even new best friend of every contestant. She’s one spazzy queen that you either loathe or adore. She’s brutal. She can scream when contestants push her over the edge. She’s been called a difficult diva by her employees. Former contestants cringe at her way of doing things. But she’s also credited and acknowledged for inspiring thousands of women to start modeling (and recently to raise their voice). And most contestants genuinely look up to her. She encourages…
 
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    speaking in clicks

  • “Killer Copy”: Drowning in a Cardboard Sea

    Mark Laporta
    23 Aug 2015 | 8:02 am
    Stick with copywriting long enough and eventually someone will ask you to “refresh” an existing block of copy—whether it’s a one-page promo or an entire Web site. At first, and I have to say I get fooled every time, it sounds like your client really wants to revitalize the tried and true. They’re looking, you delude yourself, for a more clearly defined brand voice. Or maybe just something less boring. If you’re dealing with a consumer product, it’s even easier to get snookered, as your imagination goes into overdrive to create a distinctive persona for the…whatever. And…
  • Hotel Web Sites: Too Checked Out for Branded Messaging.

    Mark Laporta
    6 Jul 2015 | 7:20 pm
    As travellers know, hotel Web sites are among the most functional e-commerce sites around. Yes, most of them feature the ubiquitous marquee, but that’s as close to any kind of high-level messaging you’re liable to see. And that messaging is itself ultimately offer-driven. Can anyone tell the difference between Sheraton and Ramada? Not online. Between the input boxes and those tidy little retouched jpegs of the rooms, the only thing you have to go on is the logo. Yes, they use different color schemes and, yes, different fonts. But this ladies and gentlemen, is not branding. A…
  • The Dysconfusitorial Process of Tidy Marketing

    Mark Laporta
    7 Jun 2015 | 8:30 am
    Of all the ways a great creative concept can be watered down, debased or, often enough, eviscerated, there’s nothing more deadly than the threat of Tidy Marketing. Tidy Marketing is the coming together of two things: an unrequited lust for mechanical consistency and the firm belief that no member of the human species is capable of rational thought. Or at most, if Tidy Marketers concede that if we do sometimes think, they believe it tends to give us a headache. The products of Tidy Marketing are everywhere, but nowhere more evidently as when promotional headlines flatten both levels of…
  • Why Put a Bullet Through Your Sales?

    Mark Laporta
    3 May 2015 | 6:40 pm
    Somewhere toward the end of virtually every new branding project, a subtle shift occurs. The discussion that, until then, had been about lofty things like “branded messaging strategy,” “brand voice and tone” or “brand narrative,” becomes brutally blinkered. Suddenly, everybody’s yammering about best practice and the need to be “short and sweet.” And within 36 hours, the only thing left of those heady theoretical sessions is a shiny logo, a stubby tagline and a list of “benny bullets” you’d better get in the right order…
  • The Marquee of Indecision

    Mark Laporta
    1 Apr 2015 | 5:12 pm
    As petty nobility goes, the Marquee of Indecision is about as petty as it gets. Here’s a routine Web site feature that’s now at least 12 years old—and it still insists on claiming pride of place on sites from Juneau to Honolulu. What, you might ask, is the source of this arrogance? It’s the slavish devotion of the Marquee’s subjects, a realm of lazy marketers who’d rather endure His Lordship’s insufferable posturing, than decide on a unified, branded focal point for their Web presence. The Marquee to the rescue. Why slug it out around a conference table…
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    Peter Levitan & Co.

  • Hilarious Persian Comedy…

    Peter
    28 Aug 2015 | 10:25 pm
    Yes, Hilarious Persian Comedy. A Gift From Me To You. (Google Maz and watch all of his work.)   Yes, Hilarious Persian Comedy. A Gift From Me To You. (Google Maz and watch all of his work.)   The post Hilarious Persian Comedy… appeared first on Peter Levitan & Co..
  • Two Inventions To Get You Sparked

    Peter
    26 Aug 2015 | 1:55 pm
    Inventions? Sparked? You? I am enamored with the concept of invention: meeting needs in new ways and in turning accepted ideas and ways of turning the same old on its side. Right now I am staring at a big fat binder from Saatchi & Saatchi research and planning that I used in most of our [...] The post Two Inventions To Get You Sparked appeared first on Peter Levitan & Co..
  • Watch Rémy Martin Win The 2015 Brand Passion Award!

    Peter
    26 Aug 2015 | 8:11 am
    This Is Brand Passion! Woman Downs Entire Bottle Of Rémy Martin XO Because She Couldn’t Take It On Flight Now, ladies and gentlemen… this is BRAND Passion. In the 2015 mega-quest to help our brands become ‘Friends’ (and lovers) with their customers… this intimate brand relationship between a woman and her beautiful cognac should win a [...] The post Watch Rémy Martin Win The 2015 Brand Passion Award! appeared first on Peter Levitan & Co..
  • Some Sweet Free Consumer Research Tools

    Peter
    24 Aug 2015 | 9:29 am
    I Love Free Consumer Research Tools I wrote about the new world of free (or virtually free) consumer research on LinkedIn. I discussed how I used Google Consumer Surveys to answer the question, “Have you ever considered retiring in Mexico?” The survey took about 10 minutes to set up and less than 24 hours for me to [...] The post Some Sweet Free Consumer Research Tools appeared first on Peter Levitan & Co..
  • Fucked Crisis Management ala Subway

    Peter
    21 Aug 2015 | 5:18 pm
    Subway’s ‘Fucked’ Crises Management! Can it be surprising that celebrity endorsements can, and often, go South? Do we really know what our newest highly-paid celebrity endorser (FILL IN THE BLANK) does in his or her spare time? How do you vet this stuff? ADWEAK Gets to the point once again… Imagine being in this room… [...] The post Fucked Crisis Management ala Subway appeared first on Peter Levitan & Co..
 
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    Filthy Rich Writer

  • Copywriting Q&A: 3 Keys to Loving Your Job

    Nicki Krawczyk
    24 Aug 2015 | 4:27 am
    For some people, the idea of loving your job sounds like a pipe dream. But there are three traits elements that very clearly and demonstrably affect job satisfaction and can, yes, even mean job love. Ready to hear what they are? Read on… I’m a big fan of books about scientific studies on happiness, satisfaction, focus, flow, and all of those other seemingly elusive elements. But one of the books I finished last weekend had such an impact on me that I just couldn’t help but want to share. When we’re mired in jobs we don’t like, it can seem next to impossible to even imagine one…
  • Words to the Wise: How to Minimize (or Avoid) Typos

    Nicki Krawczyk
    19 Aug 2015 | 9:00 am
    You’ve probably seen a typo in one of our articles or one of our emails. I’m human; I’ll admit it. (Though the woman who sent: “No offense, but do you actually even read your emails?” got herself promptly deleted from our newsletter list. Again: Only human.) And though my staff can proofread, the timing of posts or emails doesn’t always allow for it. I’ve considered hiring a copy editor, but we also don’t produce enough content to warrant a full-time position. And, when we do create content, it’s usually at haphazard times that don’t…
  • Copywriting Q&A: 7 Signs You Need to Upgrade Your Portfolio Site

    Nicki Krawczyk
    17 Aug 2015 | 5:00 am
    You know that having an online portfolio site is essential to building a career as a copywriter. But if you already have one, how can you be sure yours is up to snuff. Today’s article is how to figure out if it’s not, and what you can do to fix it. Read on… Today’s question comes from Licia W. who asks, “I currently have a portfolio site, but I’ve had it for a while and I’m not sure it’s good enough anymore. What should I be checking for on my own site?” This is a great question (and, admittedly, one I need to pay attention to, myself).
  • Copywriting Q&A: Important Job Definitions

    Nicki Krawczyk
    10 Aug 2015 | 5:00 am
    As a copywriter, you’re never working in a vacuum: Your job involves collaborating with any number of people and departments. But when someone says, “Go talk to traffic?” do you know what that means? Today, we’re going to get crystal clear on a bunch of job titles so you’re prepared to collaborate with the best of ‘em. Read on… Today’s question comes from Caroline M. who asks, “I just started my first copywriting job. Yay! But they keep referencing all of these people and jobs that I don’t know. I don’t want to look dumb. What’s…
  • Copywriting Q&A: When Stealing is a Great Idea

    Nicki Krawczyk
    3 Aug 2015 | 4:23 am
    One of your challenges as a copywriter is to be as original as possible. But what if I told you that there are some scenarios in which stealing isn’t only a good idea, it’s the best idea? And that your boss will applaud what you’ve done? Read on to find out exactly when and how you should add stealing to your arsenal of tactics. Today’s question comes from Robin M. who asks, “Is it wrong if I take something one of my competitors has done and riff on it? I mean, if I see something they do and then try to do it better, is that a problem?” There’s a theory that there are really two…
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    Whitehouse Post » Blog

  • Welcome to the West Coast Brian!

    Frank Collective
    25 Aug 2015 | 9:03 am
    After 10 years in our Chicago office, Brian is moving to the west coast, and we are very excited to have him—keep reading for the full release! International editorial company Whitehouse Post is excited to welcome Brian Gannon to their Los Angeles office. Gannon will relocate from the Whitehouse Post Chicago office, where he began his career in post over a decade ago. A well-known staple of the Midwest advertising community, Gannon has worked on a variety of campaigns with agencies such as DDB, Y&R, Energy BBDO, Periscope, and mcgarrybowen. “We are very excited for Brian to join us…
  • Looking for #ReasonsToDrive?

    Frank Collective
    13 Aug 2015 | 3:08 pm
    Make your milk run more exhilarating with Adam Marshall, Mazda, JWT, and Christian and Patrick at Park Pictures/Tony Peterson Film GmbH. Energetic cuts traverse terrains from urban mazes to tight villages, tree-lined stretches, green hills, blue lakes, and desert landscapes—because we all know it’s less about the destination and more about the journey.
  • Welcome to LA Charlie!

    Frank Collective
    4 Aug 2015 | 9:27 am
    We are thrilled to announce Charlie’s move to the Los Angeles office—keep reading for the full release! International editorial company Whitehouse Post is excited to welcome Charlie Harvey to their Los Angeles office. The move is a natural one for Harvey, who is currently based at Whitehouse in London and has made increasingly frequent trips to the West Coast to edit spots for brands such as Adidas and Gatorade. Earlier this year, Harvey won a prestigious Best Editing award at AICP for her work on Powerade “There’s Power in Every Game – Nico’s Story.” Harvey began her career…
  • Keep your cool—hairy or not.

    Frank Collective
    4 Aug 2015 | 8:48 am
    Whether you’re donning a hairy suit or just naturally hirsute, Hanes helps you keep your cool. Crandall Miller joins Uber’s Ben Callner and 360i for some carefree frolicking—flocculent or fur-free. So pileous, piliferous or outright alopecic—hit play. Hanes is here for you. Adweek and Agency Spy both thought it was hot.
  • Battles Sneak Peak—Today Only!

    Frank Collective
    3 Aug 2015 | 7:19 pm
    Kate Owen goes into action with Battles to edit a loop of them playing a live session in New York on June 26, featuring four tracks from their new album La Di Da Di, launching September 18th. Tackling 4 music videos running 29 minutes each, Kate cut and curated the live performance to give fans the personal experience of being in the studio with the band. You can see the session for today only—check it out here, on their site BTTLS.com, or on Pitchfork. David Raboy directed via Walter Pictures for Warp Records—great music to work to!
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    Danny Kay Media

  • Big Data and You - The Age of the Personal Brand

    19 Aug 2015 | 8:41 pm
    The Nefarious HAL 9000 - Illustration by Danny KayThere's no longer any doubt. We've entered the Age of Big Data - or perhaps a better name might be "The Age of the Personal Brand."The latest U.S. employment information shows a sea change among large companies towards redefining employees as freelancers and independent contractors. This all but forces the average job-seeker to devote time and effort to develop a personal "brand" in addition to (or even instead of) a well written resume.Formerly the exclusive purview of large companies, development of a "brand" is now simply business as usual…
  • A Head to Heart Conversation

    10 Jul 2015 | 8:42 am
    New Hope for Migraine Sufferers from a Most Unexpected SourceI've suffered from migraine headaches for over thirty years. They began when I was a teenager. At the time, I didn't know what a migraine was. I just knew that every couple of weeks I would wake up feeling out of sorts. That would lead into what's called an "aura" - a feeling of lightheartedness accompanied by bright spots in the eyes and usually followed shortly thereafter by pain - lots of pain. The only thing I could do was lie down in a dark room and try to sleep for a few hours until the worst of it subsided. I was…
  • Violate This Marketing Rule at Your Own Risk

    9 Feb 2015 | 5:30 pm
    Quick. What is the one thing you must absolutely never ever do when you're trying to persuade people to part with their money?Lie. I don't mean a regular sales pitch where you embellish the good and gloss over the bad. I mean bold, bad, in-your-face lying. Like a salesman telling a customer that the used car he’s looking at is in perfect condition and has never been in an accident. Or running an old fashioned “bait and switch” scam.I usually don't click on web banner ads. But a while back I saw one that really piqued my interest. It offered info on five "healthy" foods to…
  • When Preparation Meets Opportunity

    2 Feb 2015 | 8:18 pm
    Success. Happiness. Everyone wants them. Everyone pursues them. But hardly anyone seems to find them. Part of the reason is simple human nature. In general, people don't stay satisfied with the status quo for too long. For many there's a constant search for achievement, recognition and financial reward. But that search is usually hamstrung by a constant far more pressing struggle for survival. We struggle with jobs, family and relationships all while pursuing dreams and aspirations which those closest to us don't always understand. And more then just not…
  • Shortsighted Thinking

    28 Jan 2015 | 8:45 pm
    The company I work for has a leak. I don't mean in the political sense, but rather of the "call a plumber" variety. In the men's room there are numerous stalls. The largest, designed to allow wheelchair access, also has its own sink. Anyone fortunate enough to make use of it knows it's like having your own private executive washroom. Except it has a leak. The sink drips and occasionally gushes. The maintenance folks have remedied that by the strategic placement of a large ugly plastic bucket under the sink. Not such a big deal, really, except when it overflows and makes a…
 
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    Brogan & Partners Convergence Marketing

  • What’s your mission statement? How purpose can fuel passion and productivity.

    Jennifer Garner
    28 Aug 2015 | 12:02 pm
    What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan. Before we can craft the creative strategy, we need to know the desired outcome. More qualified leads? More loyal customers? Increased brand awareness? For us, the purpose drives the plan. But have you ever asked yourself, what exactly is driving you? Businessman, philanthropist and author, W. Clement Stone said, “When you discover your mission, you will feel its demand. It will fill you…
  • Weekly Recap - August 24, 2015

    Ellyn Davidson
    28 Aug 2015 | 5:43 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How Oreo is making magic happen on their social media channels. It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? Will Facebook's new 'Donate Now' buttons be a boon for nonprofits? Facebook is about to…
  • 6 secrets of a community manager.

    Kaitlynn Knopp
    27 Aug 2015 | 9:51 am
    You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A community manager serves as the voice of multiple brands on social media—creating content, interacting with the audience and building awareness. According to the 2013 Community Manager Report, 61 percent of community managers are female, 20 percent work for an agency and 64 percent work more than 40 hours a week. As a community manager who fits into all three of those categories, I have…
  • How we brought millions of impressions to a disease that affects hundreds of thousands.

    Eric Bunch
    26 Aug 2015 | 1:14 pm
    Client: A collaboration between the Scleroderma Foundation, Scleroderma Research Foundation and the Scleroderma Society of Canada Problem: Scleroderma is a hard word to say, but it’s an even harder disease to live with. In North America, three major organizations strive to raise awareness, but millions of people know nothing about it. In 2014, the organizations saw an opportunity to partner together for the first time to promote the cause on a bigger stage, and they called Brogan & Partners to create their campaign. Solution: To increase awareness of scleroderma—an…
  • Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.

    Julia Mastropaolo
    26 Aug 2015 | 10:32 am
    You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And it won’t be the last, because she often gets her way, diverting precious resources and strategic focus. The docs that scream the loudest are sometimes the ones who get the most exposure. Not only is it unfair, but it puts undue (and uncalled for) pressure on hospital marketing directors and their budgets. It’s no wonder you’re left to face questions such as: Who should…
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    Aerial Advertising Blog

  • 5 Creative Out Of Home Advertising Campaigns Of 2015

    28 Aug 2015 | 8:30 am
    In today’s day and age, marketers have a plethora of unique advertising media at their fingertips. With the advent of digital signage and rise of experiential marketing, marketers are approaching advertising in a whole new way. When it comes to out-of-home (OOH) media, billboards aren’t just creative imagery and five to seven words anymore. The effective ones, are eye-catching, compelling, social, and have the ability to stick in a consumer’s mind long after the passing glance.
  • 3 Things To Know Before Flying A Skywriting Campaign

    30 Jul 2015 | 8:30 am
    Looking to write an unforgettable message in the sky above a specific event or region? Skywriting is one of the most impactful forms of aerial advertising available today, capable of captivating hundreds of thousands of people in one performance. Have you ever stopped in your tracks to watch a plane writing in the sky? Did it grab your attention for more than a few seconds? Advertisers use skywriting to spark curiosity. Often, consumers will stop, wait and watch until the message is fully spelled out. This level of interest far surpasses a passing glance at a billboard or television ad. This…
  • Great Summer Marketing Ideas to Keep Your Advertising Sizzling

    13 Jul 2015 | 9:32 am
    Beyond Commercials: A Summer Marketing Guide
  • How To Fly Air Banners In Your State | Aerial Advertising

    2 Jul 2015 | 8:30 am
    Aerial advertising is a unique and creative marketing tool used by small, medium, and large brands looking to create word-of-mouth marketing over a specific event or region.
  • Comedy Central's Another Period Aerial Banner Goes Viral On Reddit

    22 Jun 2015 | 2:48 pm
    This past weekend, Comedy Central flew a massive, eye-catching aerial banner over New York and Los Angeles beaches that read, "Where's Your Plane, Peasants?" to advertise their newest comedy, Another Period. 
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    Sunrise Advertising

  • Don’t Be THAT Intern

    Kristen Schneider
    26 Aug 2015 | 10:49 am
    Every intern wants to leave a lasting impression. Make sure yours is a good one. We’ve already told you what successful interns do. Now let’s cover what will make you stand out in a bad way: Don’t assume. It’s better to ask questions than stress yourself out doing work you don’t understand, ultimately wasting everyone’s time (including your own). The employees know you’re an intern and you’re there to learn. Don’t be a know-it-all. As much as you think you know about your future profession, you don’t know as much as you might think you do. If you’re a know-it-all,…
  • Is Your Brand Mobile Enough?

    Kristen Schneider
    19 Aug 2015 | 7:52 am
    In the age we call “digital,” just being digital isn’t good enough, not if you want your brand to be successful. At the very least, you need a mobile-friendly website and solid social media presence. Games and apps are a plus. Consumers want a simple, seamless experience. If they can’t, say, find your menu or see a list of your locations in a few clicks on a smartphone, they may never try again. This isn’t a trend. This is the new normal. If you want to stay competitive in the ever-digital world, make sure you are asking yourself these questions. Is Our Website Mobile Friendly? A…
  • 7 Golden Rules of Collaboration

    Kristen Schneider
    13 Aug 2015 | 7:57 am
    As a copywriter, I collaborate with lots of folks, from designers to account managers, partners to clients, and it always makes the work better. When different people with different ways of thinking put their heads together, ideas suddenly get bigger (and better) than any one person could make them. That’s the beauty of collaborating, and it’s not limited to the ad biz. No matter the industry or project, teamwork skills are essential. Here are seven ways to up your collaboration game: Speak up. If there’s something you don’t quite understand, or need clarified, there is no shame in…
  • Reframing the Story

    Kristen Schneider
    11 Aug 2015 | 12:37 pm
    The last few years have seen a groundswell of video content production that foreshadows a seismic shift from traditional broadcast advertising to digital content generation. Clearly, the value of digital video content is growing. According to Nielsen, 64% of marketers expect video to dominate their strategies in the near future. But content is still content, whether you’re creating a :30 commercial for television or a 2-minute video for the Web. Both are designed to engage an audience and elicit a response. It may be to inform, to persuade, to sell or to entertain. But to be effective,…
  • Advice for an Intern, from an Intern

    Cait Barnett
    3 Aug 2015 | 11:32 am
    Starting an internship can be hard, frustrating, exciting, nerve-wracking … the list goes on and on. Whether you’re interning at a large company or small one, here’s how to really stand out (in a good way): Be curious and ask questions. Learning is doing (and asking questions while you do it). Show your passion by learning the company/industry inside and out. Take initiative. If you’re having a slow day, reach out to coworkers and see if they need any help. This will not only grow your knowledge of the business, but also grow your relationships with coworkers. Get to know people. You…
 
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    SenaTechno

  • How to improve your video SEO on YouTube

    25 Aug 2015 | 9:56 am
    Well, the answer might be – a non-existent or a flawed Video SEO (Search Engine Optimization) strategy. For the uninitiated- Video SEO is a technique that can help optimize video content for search engine traffic. To get views on YouTube, your video should be easily searchable. And to make sure that your video is search aligned, you should follow some of the best practices that I share here in this blog. 5 Best practices to improve your Video SEO: 1. Keep the filename meaningfulThe filename of the video should resonate with the content within it. It should be easy on the eyes and not too…
  • Marketing Twitter Become a Power of Your Website

    26 Jun 2015 | 11:05 am
    With the development of technology has now advanced age and the subject of the modern world to improve the well-being that have been found to be perfect. Why is that? Therefore, in today's marketing world has positive influence by providing different platforms and are already available on the internet. So that the businessman can utilize social media as a tool to help in the marketing and sales worldwide. There are several tools to improve online marketing. However, at this point a lot of social media which is found as a first step to promote the most appropriate site and very easy. This,…
  • How to Choose The Most Appropriate Font for Websites

    26 Jun 2015 | 10:54 am
    With the times, a lot of the font list that is growing more. Currently there are hundreds of thousands of different fonts in every day. With the font, then we can use these fonts for your website. However, on the other hand we choose the most appropriate fonts for websites is not easy. However, when we have the desire to try to use, then we can do well. Lots of experts bloggers who always design to create fonts with a more unique style models. So it would be easier to help the beginner bloggers who are still in need and can not make it. The benefits of using fonts on the website can avoid the…
  • Selling Ad Space in Your Blog for Earning Money

    25 Jun 2015 | 9:09 am
    A simple way to earn money from your blog or website is by providing an ad space for those who want to advertise their products. While you have experienced putting AdSense to your blog and earn money, now you can reverse it by providing an ad space for advertising. Surely this is not easy because firstly you need to have a high traffic website or blog first to make the advertiser want to use the space in your website for advertising their products. Without a high traffic website, your ad space will not be used by any advertiser.Read more »
  • Things to Consider When Looking for the Best Web Design Company

    25 Jun 2015 | 9:02 am
    Websites are the calling cards of every online venture that you should be proud of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best web design company. Therefore, selection of a good web designing company has become a tricky task. However, there are many determinants based on which a probable decision is reasonable as well as worth the value of your hard earned money.
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • Velis Media

    AllAdsNetwork
    27 Aug 2015 | 4:59 am
    Velis Media is a well known performance-based Ad Network. They are dedicated to generate and optimize revenues for both advertisers and publishers. By using cutting-edge technology with strong direct relationships with publishers and advertisers, Velis Media delivers outstanding results for partners who look to promote their offers or to monetize their traffic. Their optimization system enables advertisers to ... The post Velis Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • TORO Advertising

    AllAdsNetwork
    27 Aug 2015 | 12:39 am
    TORO Advertising is performance based affiliate network with 1000+ exclusive offers. They offer rich media ads which is what the future of advertising. Advertisers can create CPM, CPC,CPL or CPA campaigns with advanced targeting options. Stats are in real time. The campaigns help increase your ROI. Publishers get on time payment and the support is ... The post TORO Advertising appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • SPaste

    AllAdsNetwork
    27 Aug 2015 | 12:19 am
    SPaste is one of a kind ad network that pays publishers based on the share of not just links but also your pastes and codes using their paste service. Spaste pays publishers high CPM rates ranging up to $10.5. Publishers can cashout any time once their account reaches $5.  You can watch your earnings in real ... The post SPaste appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Adnemo

    AllAdsNetwork
    27 Aug 2015 | 12:06 am
    Adnemo is real time advertising platform which provides high-end solutions to publishers and brand advertisers. With more than 3000 publishers and 10+ Billion ad impressions per month, Adnemo is definitely a top advertising network which serves ads in more than 100 countries. With Adnemo, publishers can make good income with their quality traffic. You get ... The post Adnemo appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdZonal

    AllAdsNetwork
    26 Aug 2015 | 8:37 pm
    Adzonal is a new CPM Ad network from India. AdZonal is dedicated to the optimization of revenue for advertisers and publishers, maximizing their ROI. AdZonal provides IAB approved banner ad sizes. Their approval process is quite easy and you get accepted within 72 hours. They provide comparatively high CPM rates.  If you are getting high traffic ... The post AdZonal appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    TellyJuice | Creative Video Production

  • Who Knew Your Luggage Was Having So Much Fun?

    Emma Baxter
    26 Aug 2015 | 10:24 am
    If you have enjoyed a summer holiday and are now back at work, take a look at this awesome behind-the-scenes video from Schiphol Airport in Amsterdam – we guarantee it will help with the ‘back-to-work blues’. Who knew that whilst you were buying your Duty Free, your luggage was enjoying the most amazing roller coaster... The post Who Knew Your Luggage Was Having So Much Fun? appeared first on TellyJuice | Creative Video Production.
  • Businesses Built On Successful Advertising Campaigns

    Emma Baxter
    25 Aug 2015 | 8:40 am
    Quotable phrases, catchy songs, memorable characters and talking animals. A successful advert is seen once and never forgotten and in some cases, can become a cultural phenomenon. Nowadays the possibilities for sharing content are greater than ever, with popular videos reaching millions of viewers and receiving millions of shares online. Some of the entries in this... The post Businesses Built On Successful Advertising Campaigns appeared first on TellyJuice | Creative Video Production.
  • Marshal’s Law Comedy Series Picked Up By London Live

    Emma Baxter
    17 Aug 2015 | 3:30 am
    TellyJuice’s sister company Golden Tortoise, which produces comedy films and television series, has sold its 12 x 30 minute series Marshal’s Law to London Live, London’s 24-hour entertainment television channel. Marshal’s Law Launch Promo Production Company: Golden Tortoise Written By: Jason Attar & Niall Towl Starring: Jason Attar & Hatty Ashdown A Hybrid Comedy Marshal’s... The post Marshal’s Law Comedy Series Picked Up By London Live appeared first on TellyJuice | Creative Video Production.
  • Your Corporate Video Doesn’t Have To Be Cringey

    Emma Baxter
    11 Aug 2015 | 3:01 am
    cringey [crin-jee] adjective 1. Causing one to cringe in discomfort or embarrassment A corporate video can be a fantastic way to liven up internal communications, diversify your company website or explain your product clearly and concisely to customers. A corporate video can hugely benefit your site and your brand, and may even help your site... The post Your Corporate Video Doesn’t Have To Be Cringey appeared first on TellyJuice | Creative Video Production.
  • TellyJuice Create a Series of Animated Digital Video Adverts for Freesat

    Emma Baxter
    4 Aug 2015 | 2:18 am
    We were recently asked by Freesat to create a series of engaging films that showcase the many additional benefits of Freesat’s Freetime service. Freesat wanted the films to be short and fun, so that they could use them across their social media. The whole campaign generated over 315,000 views on Twitter. Freesat were delighted with... The post TellyJuice Create a Series of Animated Digital Video Adverts for Freesat appeared first on TellyJuice | Creative Video Production.
 
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    Six Degrees Digital Media

  • 7 Downsides To Traditional Advertising

    Angela Moore
    23 Aug 2015 | 7:50 am
    7 Downsides To Traditional Advertising   Expensive When was the last time you used the Yellow Pages? Hard to track metrics Longer turnaround times Print errors Disconnect from your clients You can’t build a relationship   Ready to explore digital marketing ideas? Contact Six Degrees Digital Media today.   The post 7 Downsides To Traditional Advertising appeared first on Six Degrees Digital Media.
  • How to Automate Email

    Angela Moore
    12 Aug 2015 | 4:03 pm
    Email marketing is one of those rare forms of online marketing that is both relevant and time tested. Businesses that use automated emails triggered by the reader are 133 percent more likely to deliver messages that are in tune with the purchase cycle of their customers, according to the Lenskold and Pedowitz Groups. Businesses in every industry still use email as a major mode of communication between employees, customers and distributors, but many overlook the power of email as a marketing medium. Automating your email is a great way to improve the efficiency of communications both within…
  • Is Google+ Really Dying?

    Angela Moore
    11 Aug 2015 | 12:21 pm
    I frequently get asked about Google+ and my answer has been pretty standard for quite some time now. It’s just not that important anymore. The thing is even if Google wanted to salvage their social network, there is so much negative press with the online community stating that it’s dying, although Google won’t admit that yet. This leads to the adoptive attitude that since so many people are hearing that, they will start giving less and less attention to Google+ leaving only the die hard fans (no not the Bruce Willis movies – although I am a huge fan of those –…
  • Facebook or YouTube for Video

    Angela Moore
    6 Aug 2015 | 10:03 am
    Remember simpler times when it was Coke vs Pepsi? A simple taste test could tell you what you should choose. The one that tasted better to you. But things are no so simple now. Now you have to satisfy the masses and cover your bases. Which brings us to Facebook vs. YouTube for video. The guys over at ReelSEO.com compiled a great post with studies from Tubular and Ogilvy.   With so many different social video platforms available for brands to use to promote themselves, it can be difficult to navigate each one to find the best return for different types of video content. How should brands…
  • 5 Ways Keyword Focus Can Hurt Your SEO

    Angela Moore
    29 Jun 2015 | 4:48 pm
    Embed This Image On Your Site (copy code below): <div style=”clear:both”><a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”><img src=”http://www.sixdegreesdigitalmedia.com/wp-content/uploads/2015/06/Info-Graphic-Header.jpg” title=”Keyword Focus Can Hurt Your SEO” alt=”Keyword Focus Can Hurt Your SEO” border=”0″ /></a></div><div>Courtesy of: <a href=”http://www.sixdegreesdigitalmedia.com/5-ways-keyword-focus-can-hurt-your-seo/”>Six…
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    The Creative Ham

  • Macklemore’s Back with “Downtown”

    The Creative Ham
    27 Aug 2015 | 1:47 pm
    Today’s #baconbits features the Mack. Yes, ladies and gentleman…the Seattle artist behind the songs that every radio just kept playing (Thriftshop & Same Love & Can’t Hold Us) is back. Macklemore’s new song/video is titled “Downtown” and it’s all kinds of oldschool fun.  Forget popping tags, it’s time to ride moose!   The post Macklemore’s Back with “Downtown” appeared first on The Creative Ham.
  • Reebok Korea Makes People Run To Watch Movie

    The Creative Ham
    24 Aug 2015 | 9:54 am
    Is today’s #baconbits Annoying or Brilliant? You decide. Credits Agency: Innored Brand: Reebok Korea The post Reebok Korea Makes People Run To Watch Movie appeared first on The Creative Ham.
  • Uber Driver Has Riders Karaoke to The Weeknd’s “Can’t Feel My Face”

    Ryan Park
    19 Aug 2015 | 9:31 am
    “The best advertising isn’t advertising.” -Ajaz Ahmed, founder at AKQA   Youtuber and Uber driver extraordinaire, Do Good Jonathan, recently published a video that could be the next big trend in ride-sharing–rider karaoke. After seeing the video, I reached out to Jonathan to ask him what his inspiration was, and to find out if there were any awkward moments: @BigRyanPark it wasn’t awk b/c ppl in the vid wanted to be in it. Inspiration was just wanted to film ppl happy in my car. #140characters — Jonathan Gaurano (@jonathangaurano) August 19, 2015 And that…
  • This Russian #Instaposter Ad Campaign For NIKE Is On Fleek

    The Creative Ham
    18 Aug 2015 | 10:21 am
    Check out this real time and hyper personal approach of a Nike Women’s city attack–a campaign that created an unexpected reward and motivation that provoked an avalanche of action shots on Instagram. The Ham’s Take Instinct’s new #Instaposter campaign for Nike is an elegant ode to the age of the insta-online-celebrity, in what may be one of the coolest things to come out of Russia since the grand opening of the Russian ‘Military Disneyland’ Patriot Park. We tip our hats to the folks at Instinct for a sophisticated (yet simple) campaign that bridges the gap…
  • Viewpoint Creative’s Brandathon Campaign Is Simply The Shit

    The Creative Ham
    14 Aug 2015 | 9:31 am
    The Ad Club’s 2nd Annual Brandathon (Boston) bridges the gap between the Startup world and Agency world by providing startups with the kind of marketing genius they would otherwise not have access to. This was a 72-hour competition pairing 12 promising startups with 12 of Boston’s top creative agency teams. Agency teams won cash prizes, and startups won an entire branding makeover. This year’s winner, Viewpoint Creative, created a campaign that’s pretty hilarious. Their campaign is a PSA for Mugatunes, a collegiate music network that promises “No Shitty Music.”…
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    ZUZA

  • Avoid Service Problems

    ZUZA MAM
    24 Aug 2015 | 10:37 am
    From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/   Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Why “No problem” is a real customer service problem.   Service example #1: I was recently in a toy store, purchasing gifts to give to my niece at her birthday party. The store clerk was friendly enough. And when she finished ringing up the order, she smiled. Read More » Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/
  • Service = Brand

    ZUZA MAM
    13 Apr 2015 | 3:31 pm
    From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/ Contributed by Ron Marcus, ZUZA Marketing Cheerleader   What is brand? There are many ways to articulate the definition of “brand.” Here’s a simple, practical one: your brand is your unique identifier. It helps you stand out from competing companies and their products and services. Your brand helps your customers know who you are. It Read More » Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/
  • Be Brave With Your Brand

    ZUZA MAM
    19 Feb 2015 | 10:53 am
    From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/ Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Having been through the logo concept and design process numerous times, I can tell you that it is almost always fraught with passion, fear and trepidation. It can feel like the logo you choose is the most important decision you’ll ever make with your brand – and that it Read More » Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/
  • Make “Wild” Videos

    ZUZA MAM
    12 Jan 2015 | 10:23 am
    From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/ Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More » Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/
  • Trade Shows Still Matter.

    ZUZA MAM
    30 Oct 2014 | 8:00 am
    From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/ Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Trade show attendance is declining. It has been for years. This is a common lament by those of us who cut our teeth working trade shows in the 1990s. Those were the days when trade shows were packed! The aisles were congested, presentations, music, videos and exciting Read More » Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/
 
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    AdNgin

  • How to Monetize an Online Forum: 7 Tips That Aren’t Just for the Bartender

    Eyal Katz
    26 Aug 2015 | 5:23 am
    Forums have been around forever, Since before there was internet, it would seem. But making money from a forum has become increasingly difficult. New monetization challenges have introduced innovations to forum monetization strategies that are changing the way we think of forums in 2015. It’s August and it’s patio weather. So, yes, we’ll still talk […] The post How to Monetize an Online Forum: 7 Tips That Aren’t Just for the Bartender appeared first on AdNgin.
  • Make More Money With Google AdSense – The One Metric You Have To Optimize

    Eyal Katz
    19 Aug 2015 | 7:07 am
    If you clicked the link to land here, we predict you’re using Google AdSense to monetize your blog. Duh! Thank you Captain Obvious! You’ve also read many blog posts describing how to increase revenue with AdSense. Strategies, best practises, and tricks a through z. You’ve read it all until your iPad batteries ran out and […] The post Make More Money With Google AdSense – The One Metric You Have To Optimize appeared first on AdNgin.
  • What John Oliver Can Teach Us About Blog Writing for Millennials

    Eyal Katz
    18 Aug 2015 | 7:04 am
    Turning your blog into a viral brand for millennials and your posts into conversation pieces is a learned skill. Learning through trial and error is fine, but you should also be learning from content creators who make it work. John Oliver may not be a blogger, but he is without a doubt, someone you can […] The post What John Oliver Can Teach Us About Blog Writing for Millennials appeared first on AdNgin.
  • 7 Essential Success Factors to Adopt from 12 Killer Blogs (Part 1 – Content & UX)

    Eyal Katz
    5 Aug 2015 | 2:51 am
    What do all great blogs have in common? We wondered about that too. But we didn’t want to create another boring checklist like all the ones already out there. Have blog. Need success factors. Yada yada. Wait, don’t go. We actually did some heavy digging and probing on this one and gathered up some unique […] The post 7 Essential Success Factors to Adopt from 12 Killer Blogs (Part 1 – Content & UX) appeared first on AdNgin.
  • Why are Publishers not Split Testing Their Banner Ads? and How You Can Start

    Eyal Katz
    30 Jul 2015 | 7:26 am
    Reading time: There are millions of websites… and as we all know, many of them run banner ads for revenue. What many of us haven’t figured out is… what makes a website standout to advertisers…. And even more important, how can your site be one of the sites that are in demand? The answer is […] The post Why are Publishers not Split Testing Their Banner Ads? and How You Can Start appeared first on AdNgin.
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    Creativo Inc.

  • 5 Tips to Build Brand Loyalty via Social media

    Patrice Ford
    25 Aug 2015 | 8:27 am
    Social media has quickly become a powerful marketing tool for businesses of all sizes. While companies enjoy being connected to their customers’ fingertips, it’s important not to forget that social media platforms are a two-way street. With information being so easily accessible, customers are turning to social media outlets for clues into brand quality, and then making decisions about whether they will back businesses with their loyalty. Here are five tips to make your brand stand out and your customers loyal. 1. Keep your Promise Every Time User reviews and hashtags abound on social…
  • 5 Reasons To Update Your Website Now

    Patrice Ford
    1 Aug 2015 | 6:22 pm
    As the seasons change, lots of service providers build their business on reminding us to take care of the regular scheduled maintenance on our cars and homes. Your website is your company’s virtual office, where potential customer’s drop in all the time to see what you’re all about. Just like renovations increase the value a home, upgrades to your website contributes to your growing success. 1. Give customers what they need Your site often serves as an extension of your customer service department. Be there for your clients by offering them the tools that they need to do business with…
  • The Social Media Value

    Patrice Ford
    15 Jul 2015 | 11:30 am
    There is huge potential for social media marketing to increase sales. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions. Here are some of the ways social media marketing can improve your business: Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Increased Brand Recognition, Authority and Loyalty. Social media networks are new channels for your brand’s voice and content. They simultaneously make you easier and more accessible for new…
  • April 21 Google’s Big Algorithm Change Is Your Site Mobile Ready

    JoseCarlos Merino
    17 Apr 2015 | 11:20 am
    If not your SEO may see a decline. Google issued a notice back in February announcing not only their plans to change their mobile algorithm, but also providing the precise launching date for the new algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. Steps you can take to boost your site’s mobile friendliness: Review your site to make sure it is mobile friendly. Gauge whether the touch elements on your site, including buttons and links, are spaced away from other elements and are easy to…
  • Well, actually, we have 5 reasons why mobile is the right direction

    JoseCarlos Merino
    17 Sep 2014 | 11:58 am
    1.      You assume mobile is only a fad. Actually: Mobile is overtaking desktop Internet usage The developing world is pushing mobile use at an unprecedented pace.  Poor infrastructure leads to slower and more expensive at-home connections, thus providing a real opportunity for smart phones in these markets. Now, users don’t have to buy a laptop or desktop device to access the Internet. The rise in 3g and 4g data in countries like India and China proved to be a massive shift in the dynamic of mobile web usage due to the poor infrastructure in most major metro areas (and especially…
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