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  • One Way of Using all Those Amazon boxes: Creative Inspiration

    TellyJuice | Refreshingly Creative Video Production
    Emma Baxter
    12 Dec 2014 | 12:54 am
    In the run up to Christmas if you’re anything like us, you’ll have a lot of Amazon boxes arriving on your doorstep this month. During its peak period last year, Amazon sold 306 items per second, that’s 26 million items per day. If you do the sums correctly that works out to… a lot of... The post One Way of Using all Those Amazon boxes: Creative Inspiration appeared first on TellyJuice | Refreshingly Creative Video Production.
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    Adweek : Advertising & Branding
    Roo Ciambriello
    19 Dec 2014 | 11:28 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Effective Web Design: Sliding Into the Psyche

    speaking in clicks
    Mark Laporta
    15 Dec 2014 | 5:32 pm
    In the last few decades, the design aspect of consumer electronics has taken on more and more importance. Today, people by their technogear as much for its look as any real understanding of what’s going on inside. That’s not surprising really, considering that’s how most people get into relationships and have for countless centuries—all those volumes of chicklit to the contrary. So in a world more dominated by looks than ever before, it’s hard to understand the discrepancy that occurs so often, between the design of a product and the design of the Web site built to…
  • 5 Ways To Improve Lead Generation

    getfluid.com
    Adam Alexander
    3 Dec 2014 | 5:27 pm
    The post 5 Ways To Improve Lead Generation appeared first on .
  • Why Every Business Should Have a YouTube Channel

    TellyJuice | Refreshingly Creative Video Production
    Emma Baxter
    9 Dec 2014 | 5:39 am
    Here at Tellyjuice we believe in the power of video, and we’re big fans of YouTube (for work and play). YouTube isn’t just for the Zoellas of this world, we create videos that help our clients spread the word about their businesses and engage with their customers. So here’s a quick guide to what makes... The post Why Every Business Should Have a YouTube Channel appeared first on TellyJuice | Refreshingly Creative Video Production.
 
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    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    Tim Nudd
    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    Roo Ciambriello
    19 Dec 2014 | 11:28 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    Noreen O'Leary
    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    Kristina Monllos
    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    David Griner
    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
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    Advertising & Marketing News

  • Product Launch: SecuGen Hamster Pro Duo/CL Contactless Smart Card, FAP 20, PIV Fingerprint Reader

    Carly Zed Zander
    16 Dec 2014 | 2:26 pm
    SANTA CLARA, Calif. /Advertising & Marketing News/ -- NEWS: SecuGen Corporation recently announced the release of its new Hamster Pro Duo/CL, a product that combines a contactless smart card reader with an optical fingerprint reader that is FAP 20 Mobile ID and PIV certified. The Hamster Pro DUO/CL was designed for projects such as National ID programs that require a contactless smart card to store a fingerprint template. The Hamster Pro Duo/CL features SecuGen's U20 USB fingerprint sensor that is FBI Certified and captures very high quality images. The post Product Launch: SecuGen…
  • Market Research Study: Private Line and Wavelength Services, 2014-2019

    Carly Zed Zander
    16 Dec 2014 | 2:10 pm
    DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: The $30 billion U.S. private line services market has finally entered a period of no growth, says a market analysis study from Insight Research Corp. Private line had always been a growth market for telcos and has been tracked by Insight for more than 18 years showing steadily increasing revenue growth. The post Market Research Study: Private Line and Wavelength Services, 2014-2019 appeared on Advertising & Marketing News.
  • AdaptRM Time Tracking and Invoicing Service Launched by Rapid Prototypes, Inc.

    Carly Zed Zander
    16 Dec 2014 | 2:00 pm
    SUNNYVALE, Calif. /Advertising & Marketing News/ -- NEWS: Rapid Prototypes, Inc. today announced the release of its AdaptRM Time Tracking and Invoicing beta service. Already supporting unlimited numbers of devices, this release incorporates a new invoicing ability. This option not only allows the user to track time to their various projects, but also creates professional invoices for direct transmission to clients via their preferred method. The post AdaptRM Time Tracking and Invoicing Service Launched by Rapid Prototypes, Inc. appeared on Advertising & Marketing News.
  • Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal

    Christopher Laird Simmons
    8 Nov 2014 | 11:43 am
    ROCHESTER, N.Y. /Advertising & Marketing News/ -- NEWS: TGIB Marketing, Inc., parent company to Rock Bottom Golf, today announced a new endorsement deal with pro golfer, John Daly. This is the company's first big endorsement deal and they are very excited about where it will go. Daly is mostly known for his driving distance off the tee, earning him the nickname 'Long John.' The post Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal appeared on Advertising & Marketing News.
  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs. The post Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0 appeared on Advertising & Marketing News.
 
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    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:22 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:19 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
 
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    Adweek : Television

  • The 10 Most Ridiculous Things Network Presidents Said in 2014

    18 Dec 2014 | 9:02 pm
    We've spent a lot of time talking about the best that 2014 had to offer, but what about what lies on the other end of the year's quality spectrum? The network presidents spent much of 2014 bragging about, and defending, their various programming and scheduling decisions, no matter how foolish some of them turned out. But some of those proclamations were so outrageous that they earned a well-deserved spot on this list of the 10 most ridiculous statements network presidents made this year. (I wanted to call this their "10 Biggest Lies of 2014," but they actually believed at…
  • The Colbert Report Is Dead. Long Live Stephen Colbert

    18 Dec 2014 | 2:10 pm
    In his second night as host of The Colbert Report, Oct. 18, 2005, Stephen Colbert made a joke that wasn't really a joke. Over the course of the show's run, he promised, viewers would be treated to installments in "a 435-part series" called Better Know a District. He didn't make it to 435, but he almost broke triple digits. During its just-under-a-decade on the air, the show visited a full 94 Congressional districts in the U.S. (and one in the U.K., because it's a comedy show, after all), and that's not counting the districts he revisited. He explored major…
  • 5 Ways Television Changed Dramatically in 2014

    17 Dec 2014 | 2:10 pm
    Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few…
  • 20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014

    17 Dec 2014 | 4:00 am
    It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.  Television led this year's field. Tumblr head of creative strategy David Hayes said engagement with related posts rose about 30 percent after a TV episode aired. And that popularity tends to wane slowly as the conversation continues online.  "When it comes to advertising…
  • Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?

    16 Dec 2014 | 3:54 pm
    Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw fans to the Winter Classic. The promotion begins at 10 tonight with the first of a four-part reality series called 2015 Road to the Winter Classic. In the past, the special aired on HBO, available only to subscribers. But after negotiations broke down with HBO over that point, the NHL decided to take its show to Epix—and a wider audience. Viewers will get a fly-on-the-wall look at…
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    Adweek : Technology

  • 10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

    19 Dec 2014 | 12:54 pm
    Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from…
  • Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge

    19 Dec 2014 | 11:58 am
    The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas and Forever 21 were among the top 100 Instagram accounts that saw their follower counts pummeled after the spam hunt. The photo- and video-sharing app said last week that it would cull fake and inactive accounts, and it did its best to prepare brands and fans for the worst. Today, Instagram users were lamenting their fallen following with memes and jokes to cover…
  • Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour

    18 Dec 2014 | 5:50 pm
    Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery service. Amazon Prime Now, a standalone app, currently only delivers to select parts of Manhattan, and it has a limited catalog ranging from groceries and office supplies to clothing and tools. So when you can't wait more than an hour for, say, coffee filters, a dust buster, a pair of socks or a hole puncher, Amazon will quickly get it all to you. Amazon has to beat startups like Uber, Postmates, Instacart to…
  • Google's Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

    18 Dec 2014 | 1:01 pm
    Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a new tool today called "store visits" that gives marketers some insight into which types of search ads—which include local inventory and product listings ads—motivate people to go to a store. Google's store visits tool uses an algorithm to estimate how many people went into a store as a result of seeing an ad within 30 days. In turn, advertisers are given anonymous data…
  • Can BMW's Snapchat-Inspired Campaign Attract Young Drivers?

    18 Dec 2014 | 11:01 am
    Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of agency Kirshenbaum Bond Senecal + Partners) is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds, just like a Snapchat message.  The Snowchat site features an image of a BMW windshield covered in snow, which users can wipe away to make designs with the swipe of a finger across a touchscreen or the click of a…
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    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:22 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:22 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:28 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • Scotts Miracle-Gro Is Looking for a New Media Agency

    19 Dec 2014 | 11:22 am
    Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast. Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11. Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:19 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adweek's Top 5 Commercials of the Week: Dec. 12-19

    19 Dec 2014 | 8:40 am
    This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating technology. And the sole celebrity entry this week featured actual weeping. See all five spots below, and vote for your favorite.
 
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    AdWeek: AdFreak

  • Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

    19 Dec 2014 | 11:46 am
    Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the ideal blood alcohol content for creativity at 0.075 percent. That level is known as the creative peak, and may well be the ideal state for problem solving, inventing and general "out of the box" thinking. Using that data, Crispin Porter + Bogusky's Copenhagen office has come up with the perfect beer for creatives—an IPA called The…
  • This Is What Happens When a Bunch of Men Write Your Tampon Commercials

    19 Dec 2014 | 11:22 am
    Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously with this parody tampon commercial. While typical feminine hygiene ads shirk from much descriptive (or accurate) language, and generally rely on blue liquid on a maxipad to do the talking, a few brands have made strides over the years—like the charming and funny Hello Flo work. This parody, by contrast, "brought to you by the all-male advertising team at Tampax," is retrograde in the…
  • This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

    19 Dec 2014 | 10:48 am
    Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due. Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each…
  • Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad

    19 Dec 2014 | 8:02 am
    Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an activity cube on sale for $49. "I really appreciate Target's policy of including them in their ads," says Heather Bradley, Izzy's mom, who heads the local chapter of the Down Syndrome Diagnosis Network. "I'm really surprised at how much excitement has come from it. I've had people share it so many times. On Facebook … it's got up to half a million likes."…
  • Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special

    18 Dec 2014 | 9:42 am
    Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the commercial, recaps its premise—she finds a vinyl copy of the Gershwin standard "Love Is Here to Stay" that her grandmother cut for her grandfather in the early 1950s, before he went to war in Korea. Then, Williams overdubs new guitar parts and harmonies using Apple's GarageBand software, to make a nifty holiday present for her grandmother. Musician Rhiannon Giddens, who is best known as…
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    AdPulp

  • Taking Down Goliath Is Digital 101 For The Davids Of Business

    Dan Goldgeier
    17 Dec 2014 | 6:21 pm
    If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […] The post Taking Down Goliath Is Digital 101 For The Davids Of Business appeared first on AdPulp.
  • Five Experiential Marketing Campaigns That Really Work

    Marcus Anderson
    17 Dec 2014 | 8:03 am
    Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […] The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.
  • To Drive Chevy, Larkin Sandgroper Migrates To Detroit

    David Burn
    16 Dec 2014 | 9:58 am
    I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […] The post To Drive Chevy, Larkin Sandgroper Migrates To Detroit appeared first on AdPulp.
  • See This: Homeless People Wrapped In Christmas Lights

    David Burn
    15 Dec 2014 | 10:41 am
    Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […] The post See This: Homeless People Wrapped In Christmas Lights appeared first on AdPulp.
  • Lexus Offers Animated GIFs to PopKey Community

    David Burn
    12 Dec 2014 | 11:59 am
    PopKey is a smart phone keyboard application where you can find, send and store animated GIFs via text. Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey to inspire and motivate people who would play with such things to drive a Lexus. Puppies and kids. This is advertising today, yesterday […] The post Lexus Offers Animated GIFs to PopKey Community appeared first on AdPulp.
 
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    copyranter

  • IT’S THE END OF ADVERTISING CREATIVITY AS WE KNOW IT (and you should not feel fine).

    19 Dec 2014 | 8:01 am
    (portion of a 2008 ad for ad school The Creative Circus)This year’s advertising was shit. Digital, social, native, mobile—shit. Even the “traditional” advertising, created by supposedly trained creative pros, was mostly shit. And, it wasn’t just shit-ineffective, it was shit-garbage: unentertaining, uninteresting, unfunny, unstimulating, un-authentic (bear with me), unfocused, un-selling. Uncreative.Of course, Facebook and Twitter have had a lot to do with fostering this new-age GIF/meme creative witlessness. But they are only platforms. People make ads. And more and more, the…
  • Look at this fucking obnoxious California dates ad.

    1 Dec 2014 | 7:26 am
    1978 was the year I graduated high school. Bikers were cool in 1978. Bikers were people you didn't fuck with,  at bars or anywhere else. A few years later, after college, I witnessed a biker beat the living shit out of a huge bodybuilder outside of a rural northwestern New Jersey bar. The bullet head insisted that they go outside and fight. The biker did not want to fight. The pump monkey wouldn't take "no" for an answer. The biker unenthusiastically followed gym boy outside to the parking lot. And then, he nearly killed him by repeatedly bashing his perfect blonde-haired head against a…
  • Ashton Kutcher's new Uber ads.

    21 Nov 2014 | 5:04 am
    The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's own marketing department.And now Kutcher, using his own money, will soon launch an online Uber ad campaign utilizing the wildly popular Indian character "Raj" he created to promote popchips. (another brand he's invested in).copyranter has exclusively obtained early rough executions.  
  • This is a great "disruptive" print ad.

    15 Nov 2014 | 1:07 pm
    Disruptive Innovation.Buzzwords so buzzy, they *vibrate* with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words.Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". It is designed to blend in, deceive. And it is not an "innovation". Branded "native" print editorial content has been around for over 100 years.__________This ad ran in the November 7th issue of the Guardian (click to enlarge).(images via Creative Review)In case you don't understand what you're looking at, that's a double…
  • KIM KARDASHIAN'S FAKE ASS TURNED INTO FAKE-ASS ADS (NSFW).

    14 Nov 2014 | 7:12 am
    Click images to enlarge.
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    Search Engine Journal

  • Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan

    Dan Shewan
    19 Dec 2014 | 12:48 pm
    Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns. Not…
  • Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

    Matt Umbro
    19 Dec 2014 | 5:34 am
    During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a…
  • How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton

    John Rampton
    19 Dec 2014 | 3:55 am
    In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as  how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn from the past to prepare for the future How we can gain […]The post How to Make Your Content…
  • WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern

    Matt Southern
    18 Dec 2014 | 3:45 pm
    WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named “Dinah” in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most — creating content. In this post I’ll go over some of the new features of WordPress 4.1 and how they can benefit you. WordPress 4.1 New Features New Default Theme With every new year comes a new […]The post…
  • 14 Brands Who Owned Tumblr This Year by @albertcostill

    Albert Costill
    18 Dec 2014 | 5:46 am
    If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr users are under the age of 35. This wasn’t the only news regarding Tumblr, either. Around the…
 
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    Ads of the World™

  • Laphroaig: Christmas Choir - Chapter 2

    ivan
    19 Dec 2014 | 2:46 pm
    Advertising Agency: White Label, UK Creative Director: Greg Saunders Account Director: Chris Cassell Location Manager: Saorla Magee Production: The Wagon Director: Sariel Hesseltine
  • Laphroaig: Christmas Choir - Chapter 1

    ivan
    19 Dec 2014 | 2:46 pm
    Advertising Agency: White Label, UK Creative Director: Greg Saunders Account Director: Chris Cassell Location Manager: Saorla Magee Production: The Wagon Director: Sariel Hesseltine
  • Laphroaig: The gift that's better to receive

    ivan
    19 Dec 2014 | 2:45 pm
    Advertising Agency: White Label, UK Creative Director: Greg Saunders Account Director: Chris Cassell Location Manager: Saorla Magee Production: The Wagon Director: Sariel Hesseltine
  • Publicis Groupe: The very good wishes

    ivan
    19 Dec 2014 | 1:57 pm
    Publicis Groupe has decided to make a donation to Make-A-Wish kids this year. The delivery has been misplaced in Mr Levy's office. Synchronise your smartphone with your desktop to take control of the claw and help him wrap up the presents. Advertisin Agency: DigitasLBi, France
  • Forest Essentials: Warrior Princess

    ivan
    19 Dec 2014 | 1:12 pm
    Advertising Agency: Wieden + Kennedy, Delhi, India Creative Director: V. Sunil Account Director: Neha Sharma Production Company: Gang Films Paris Director: Carole Denis Producer: Mellissa Vazquez Executive Producer: Jean Villiers DoP: Tassaduq Husain
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    adverlicious

  • Zipcar “Fit Your Apartment In” 300×250

    James A. Gardner
    18 Dec 2014 | 2:34 pm
    Tags: 300x250, All others, Zipcar Hey! We've got ads that are similar to this one: Autoblog.com “I Only Date…” 300×250 General Motors “Re: Invention” 300×250 Toyota “SMART Teams” 300×250 GM Chevy “Let’s Do Something” 300×250 GM Chevy “All Of Us” 300×250
  • Tiffany & Co. “Be Bold” 300×600

    James A. Gardner
    14 Dec 2014 | 2:25 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, holidays, jewelry, luxury, Tiffany Hey! We've got ads that are similar to this one: Tiffany & Co. “A Tiffany Holiday” 300×600 Tiffany & Co. “Make It Sparkle” 300×600 Tiffany & Co. “The Frank Gehry Collection ~ Fish” 300×600 Tiffany & Co. “Naughty … Nice” 300×250 Hermes “Holiday Magic!” 300×600
  • Columbia Turbodown “LIke A Down Jacket On Steroids” 300×250

    James A. Gardner
    14 Dec 2014 | 2:22 pm
    Tags: 300x250, Clothing and fashion, Columbia, Consumer goods Hey! We've got ads that are similar to this one: Busted Tees “Stewart/Colbert ’08″ 300×250 Busted Tees “Emperors Club VIP” 300×250 Reebok ZigTech “More Energy” 300×250 w/ Patrice Bergeron The Gap “Red Hot” 300×250 American Apparel “Nail Polish” 300×250
  • Fidelity & mefa UFUND “College Bound” 300×600

    James A. Gardner
    13 Dec 2014 | 11:10 am
    Tags: 300x600, 529b, college savings, Fidelity, Financial services, investment, Massachusetts, mefa Hey! We've got ads that are similar to this one: Fidelity & mefa UFUND “Today: Diaper” 300×250 Fidelity & mefa UFUND “Today: Higher” 300×250 Fidelity & mefa UFUND “Today: Pretend” 300×250 Fidelity & mefa UFUND “Today: Playing” 300×250 Fidelity & mefa UFUND “Today: Dinosaurs” 300×250
  • Jaguar 2015 XJ “Real Comfort” 300×600

    James A. Gardner
    13 Dec 2014 | 7:11 am
    Tags: 300x600, Automotive, Jaguar, Jaguar XJ, luxury Hey! We've got ads that are similar to this one: Jaguar XJ “Whoa” 300×250 Jaguar 2011 XJ “Just Everything Else” 300×250 Porsche Cayenne “Enthusiast Driven” 300×600 Lexus 2013 GS “It’s A Dare” 300×600 Chevrolet 2014 Volt “Explore Volt” 300×600
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    Advertising to Baby Boomers

  • Inventing The Tablet

    6 Dec 2014 | 1:46 pm
    My previous scribbling about Tablets: 11 September 2014A Simpler Tablet?…  Tablets are getting cheaper.  One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K.  He’s developing an easier-to-use Tablet launcher. However, I’m convinced that someone or some team of innovators should finally tackle the Tablet. Steve Jobs and  Steve Wozniak invented the people’s personal computer (there…
  • A Simpler Tablet?

    5 Dec 2014 | 11:06 pm
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • The No New News News

    18 Nov 2014 | 3:44 pm
    It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril… The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population. Pull quote from my book ©2005: “It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology…
  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
 
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    adland.tv - all the adnews not fit to print

  • UNHCR "What if Manhattan..." (2014) 1:15 (USA)

    kidsleepy
    18 Dec 2014 | 12:00 pm
    Powerful ad. If 1.5 million people living in Manhattan fled, we'd notice. yet, 1.5 million Syrian children have been forced to flee their country. Country:  United States Commercials:  PSA & Public Interest Read more about UNHCR "What if Manhattan..." (2014) 1:15 (USA) 1 comment Log in to post comments
  • Ten gift ideas for adgrunts, designers and copygeeks.

    Dabitch
    18 Dec 2014 | 3:40 am
    Oblique Strategies : In 1975, Peter Schmidt and Brian Eno created a creativity kickstart pack of strategy cards. They are the original brainstorming cards with phrases like "small clouds obscure the sun", "disconnect from desire" and "faced with a choice, do both". Over 100 worthwhile dilemmas are hidden in this pack that help snap you out of a creative rut. In its fifth edition now, it's a creative classic. Adland:  announcement Read more about Ten gift ideas for adgrunts, designers and copygeeks. Log in to post comments
  • Mexico Tourism Board "Unstoppable" (2014) :30 (Mexico)

    kidsleepy
    11 Dec 2014 | 4:03 pm
    Los Cabos was hit by a hurricane on September 14th, 2014. But Los Cabos is as unstoppable as ever. This spot features real life locals getting ready for the day, just like always. The resilient spirit and dedication to friendly tourism is still very much alive and well. Country:  Mexico Commercials:  Transport & Travel Read more about Mexico Tourism Board "Unstoppable" (2014) :30 (Mexico) Log in to post comments
  • Fiat Brazil puts cars before trains

    Dabitch
    16 May 2006 | 3:20 am
    Back in 2006 Andre Kirkelis & Luis Catapano did this crazy stunt for Fiat Palio at Leo Burnett Sao Paulo. Country:  Brazil Commercials:  Automotive Ad type:  Ambient & Guerrilla Read more about Fiat Brazil puts cars before trains 1 comment Log in to post comments
  • IBM ThinkPad - Biometric Finger - variant (2005) 0:30 (USA)

    claymore
    13 Aug 2005 | 11:25 pm
    "You didn't type in your password" "Don't have to, biometrics" ... and that's when the bionic man appears. Country:  United States Commercials:  Electronics & Technology Read more about IBM ThinkPad - Biometric Finger - variant (2005) 0:30 (USA) Log in to post comments
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    Adliterate » Adliterate | Adliterate

  • There is no such thing as a bad client

    Richard
    23 Nov 2014 | 2:11 am
    There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our industry and the frontiers of our discipline would never be pushed forward. Clients are our patrons not just our paymasters. Of course, not all clients are the same when it comes to asking for and commissioning the most innovative, creative and effective work from their…
  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
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    Adverblog

  • Maurice Lévy’s remote control greeting #TheVeryGoodWishes

    Bridget
    16 Dec 2014 | 2:07 am
    Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube www.publicisgroupewishes2015.com created by Lost Boys Paris.  For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience.  This year is no exception, with a YouTube first that allows viewers to control the video on their desktop with a smartphone or tablet as the joystick. By syncing a device to “The Very Good Wishes”, viewers gain control of a carnival claw swinging around Mr. Lévy’s office as…
  • Christmas fails focus group testing > Merry #Sparktazzle

    Bridget
    15 Dec 2014 | 5:48 pm
    Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle! Seasons greetings to all who have felt the pain of testing. Credits : Ogilvy & Mather Paris Directeur Général: Philip Heimann Executive Creative Director: Baptiste Clinet Creative Director: Paul Kreitmann Copywriter: Andrew Mellen Art Director: Bruna Gonzalez Agency Producer: Antoine Bagot Illustration: Robyn Makinson, Jeremy Bouchet Production Company: Les Télécréateurs Director: Vincent Lobelle Producer: Hélène Daubert DOP: Martin De Chabaneix…
  • The perfect Hipster Christmas Greeting

    Bridget
    15 Dec 2014 | 3:54 am
    It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles.  Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity beardseason.com (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).                                              …
  • Google Santa Tracker

    Mark
    13 Dec 2014 | 9:49 pm
    It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Visit the site here
  • Geeky Christmas Experiments

    Mark
    9 Dec 2014 | 9:59 pm
    Christmas Experiments is an advent calendar which feature digital artists from the creative coding community and their web experiments each day leading up to Christmas Enjoy. Check out the site here
 
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    Cup of Java

  • Demographics vs. Psychographics

    Jane Goldman
    16 Dec 2014 | 7:22 pm
    + Demographics get so much more weight in our industry. And, I get it. They were the darling of the media world in the Mad Men heyday. But in this digital age, psychographics should be leading the... [more of Cup of Java...]
  • This & That: Stuff to read 08.18.14

    Jane Goldman
    18 Aug 2014 | 5:30 am
    + Surprise & Delight: What is it, and why marketers love it: "When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are... [more of Cup of Java...]
  • Lessons from Nestle's Share Your Goodness campaign

    Jane Goldman
    17 Aug 2014 | 4:21 pm
    +  Take a peek at the "Why Nestlé’s “Share Your Goodness” is More Than Good" post from Rishad, Chairman of DigitasLBi and Razorfish for some nice insights. My favorite bit from him in this post... [more of Cup of Java...]
  • Bad tagline and creepy characters for QSR brands

    Jane Goldman
    20 May 2014 | 9:13 am
    Yesterday, USA Today reported that Burger King is changing its tagline from "Have It Your Way" to "Be Your Way". I think this is terrible. What the hell does "be your way" really mean? The... [more of Cup of Java...]
  • Creating ads is kinda like making bread.

    Jane Goldman
    9 May 2014 | 1:48 pm
    Think about creating ads and making bread have a lot in common. Get the ingredients ready. Strategy is like lining up your ingredients. Bakers measure out all their ingredients. Advertisers gather... [more of Cup of Java...]
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    Clever Ideas, Great Ads

  • eBay Christmas 2014: ‘The Joy of Giving’

    7 Dec 2014 | 4:25 am
    There’s nothing better than the joy of giving the perfect gift. This year, ebay.co.uk set out to spread a little Christmas magic across the Britain.Creative Credits:Content /film name: ‘The Joy of Giving’Channels the campaign will run on: Onlineclient: eBay UKeBay UK Communications Team: Julia Hutton-Potts Laura Wilkinson-ReaAgency: ExposureSenior Account Director: David RogersFilm producer: Liz Walker Production company: FoundDirector: Mike Sharpe & David MastersProducer: joe binksDirector of Photographer: Jonathan Bloom Art Department: Chrissie Butcher‏
  • Air Canada: Gift of Home for the Holidays

    7 Dec 2014 | 4:18 am
    This holiday season, Air Canada wanted to give Canadians living abroad one of the best gifts imaginable. Their reactions were pure magic.Follow their stories at #ACgiftofhomeCreative Credits:Advertising Agency: JWT CanadaChief Creative Officers / Executive Creative Directors: Brent Choi, Ryan SpelliscyCreative Director: Gary WestgateAssociate Creative Director: Don SaynorArt Director: Alex NewmanCopywriter: Patrice PollackIntegrated Broadcast: Andrew SchulzeProducer: Caroline ClarkAccount Team: Scott Miskie, Gavin Wiggins, Victoria Radziunas, Lindsay HillProduction Company: The Solidarity…
  • ABC, The Chew - 'Enjoy the Ride' - Extended Version - Happy Holidays 2014

    7 Dec 2014 | 4:06 am
    Animation/design studio leftchannel perfectly captures the holiday spirit in a new :60 promo for ABC-TV’s daytime cooking/lifestyle show The Chew. Seamlessly blending live action, still photography, CG animation and motion graphics, the piece follows the cast through a breathtaking holiday thrill ride through this culinary wonderland being prepared around them.“This was a collaborative effort between ABC and us,” Alberto Scirocco, leftchannel’s Creative Director says. “They came to us with a rollercoaster ride idea that incorporated photos of the cast. We took that concept and ran…
  • Check Out These Pregnant Moms Dancing To "Santa Baby" in Kmarts Latest Holiday Commercial

    1 Dec 2014 | 4:57 pm
    Santa Baby | Kmart Joe Boxer Commercial 2014 #ShowYourJoe. These pregnant moms have some serious dance moves, watch them take Santa Baby to the next level. Let the holidays bring you something special this year with great holiday sleepwear for the whole family, even the bun in the oven.Creative Credits:Ad Agency: FCB, Chicago
  • Lady Gaga and Tony Bennett Star In H&M's Blockbuster Holiday Christmas Advert

    1 Dec 2014 | 4:21 pm
    H&M is proud to present a magical holiday with Lady Gaga and Tony Bennett. This Holiday season, H&M is celebrating with a spectacular campaign and festive collection starring Tony Bennett and Lady Gaga, performing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album Cheek To Cheek. The campaign is a thrilling fun adventure, where an H&M family of supermodels and superstars celebrate the spirit of giving and togetherness this Holiday season. Creative Credits:Director: Johan RenckProduction Company: RAFAgency Producer: Strange Cargo Collective
 
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    pixelpasta

  • 17 Dec 2014 | 11:29 am

    17 Dec 2014 | 11:29 am
    During my recent trip to Brazil, I had the pleasure to work with Sandro Borges, Ozi Oliveira, Rinaldo De Lima E Silva, Felipe Silva and Mariana Lima. This was the first shoot of Colorblind. Here is the behind the scenes. https://vimeo.com/114734513 Ozi - Behind the scenes from Caesar Lima on Vimeo.
  • Oleg Douryagin

    16 Dec 2014 | 10:52 am
    Cubs by Oleg DouryaginMoscow based illustrator and artist Oleg Dou (Oleg Douryagin) recently exhibiting at Senda Gallery, Barcelona. In his latest series “Cubs” he shares the intimate moments from a childhood when he had to take a part at kid carnival parties fitting the costumes of animals facing with embarrassment and discomfort.via paranoiashttp://www.paranoias.org/2​011/08/cubs-by-oleg-dourya​gin/
  • Heiko

    16 Dec 2014 | 8:46 am
    Heiko Müller (b. 1968 in Hamburg, Germany) has a diploma in illustration and design from the Hamburg University of Applied Sciences and is co-owner of a small media design agency. His art has been treading on various grounds in the past – such as illustration and digital compositions – and it is only recently that he returned to painting and drawing, currently exploring the borderlines between rural folk art, B-movie aesthetics and the Flemish masters. Outside his native country his paintings and drawings have been shown in Estonia, New York, Paris, Basel, Seattle and Los Angeles. He…
  • Alzheimer's New Zealand: Eraser USB stick

    15 Dec 2014 | 12:45 pm
    Brief Explanation: Designed with a purpose for everyday use, these eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can be for those living with this disease.Brief from the client: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.Final design: Actual working erasers were hollowed out and…
  • Ozi by Cae

    1 Dec 2014 | 1:02 pm
    Oziphotography: Caesar Limamodel: Ozi Oliveiramakeup + hair: Sandro Borgesmaking of: Rinaldo de Lima e Silvatratamento: Felipe Silvaproduction: Mariana LimaColorblind Brasilestudio Pix 6 more images @ https://www.behance.net/gallery/21731295/Ozi-by-Cae
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    Between 10 and 5

  • Open Your City with Heineken and WIN

    Uno De Waal
    18 Dec 2014 | 10:45 pm
      You may have noticed that the Heineken bottles look a little different lately. These limited-edition Heineken City bottles, each featuring one of 6 bustling cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and Johannesburg, preceded the launch of the “Open Your City” campaign.   This summer Heineken wants you to discover the hottest spots in your city with the Open Your City app. Create adventures of international scale, and unlock others to put yourself in the running for an epic 72-hour adventure in Shanghai. Even cooler, with every adventure you create you…
  • 2014 HIGHLIGHTS // The Ones We Loved

    Alix-Rose Cowie
    12 Dec 2014 | 6:10 am
        With just an hour to go until we call it a year – and what a year it has been! – here is the final instalment of our 2014 HIGHLIGHTS. We kicked things off with the posts most viewed by you. Then we poured over past posts to identity 9 trends in art and design that defined 2014. After that we turned the spotlight onto the words that accompany the pictures and chose our favourite excerpts from the many many interviews we’ve published this year. Earlier today we posted the best of our Friday Oh Wow feature. For the last edition we’ve chosen the ones that we…
  • 2014 HIGHLIGHTS // The Wows

    Jessica Hunkin
    12 Dec 2014 | 3:34 am
      This year we’ve said Oh Wow! approximately (okay, exactly) 45 times – each Friday to be specific, in our weekly round-up of cooool. For part 4 of our 2014 HIGHLIGHTS we thought it would be fun to revisit all of our weekly Oh Wows, make a selection of the stand out work, and compile it into one super scrollable mash-up of visuals and sounds for you to enjoy. From the simple and striking to the bizarre, bold and outlandish – these are The Wows of 2014.   An arresting portrait from the series ‘Albus’ by Justin Dingwall:     Nina Torr‘s signature…
  • Sylvan Aztok’s Debut Music Video by Fly on the Wall

    Rebecca Looringh Van Beeck
    12 Dec 2014 | 2:51 am
      Sylvan Aztok is an exciting addition to SA’s electronic music scene with the majority of his sounds coming from self-recorded clips. His debut album just launched on okayafrica who describe his music as “a fauvist’s fantasia of smelted forms, decomposed elements of jazz, African and Eastern folk, trip-hop and sound design”. A multi-instrumentalist who loves making beats (always tapping his fingers to a rhythm), he describes himself as a “Cape Town based, vuddu rave, drift fabric, electronic music producer who has devoted his heart and mind to the…
  • Featured: From London to Durban through Alistair Redding’s Photography

    Alix-Rose Cowie
    11 Dec 2014 | 11:00 pm
      Alistair Redding is a South African living and photographing in London, where he has been based for seven years. On his various return trips home he has captured beautiful street portraits of and in Durban. On his most recent visit he shot a fashion editorial highlighting the work of local fashion designers which he sent through to us to publish. When we had a look through his portfolio, however, there was so much more that we wanted to show you! These are some of our favourites of his along with a conversation with Alistair where we find out how he came to be a photographer, what he…
 
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    The Admosphere

  • Burger King Malaysia

    24 Nov 2014 | 9:31 am
    Title : The BK Weigh Your WalletAgency : LOWE MalaysiaExecutive Creative Director : Zaidi AwangCreative Director : Hans LeeArt Director : Wong Kai MingCopywriter : Lim Wee LingDesigner : Edwin Ng, Wong Kai MingPhotographer : Loke Hon LeongPhotography Studio : Image RomProduction House : Motion RomAgency Producer : Noelle GohProduction House Producer : Aaron LauFilm Director : GFCameraman : Kelvin SooWATCH THE CASE STUDY VIDEO HERE
  • Burger King Malaysia

    24 Nov 2014 | 9:26 am
    Title : The BK Ramadan TraylinerAgency ; LOWE MalaysiaExecutive Creative Director : Zaidi AwangCreative Director : Hans LeeArt Director : Wong Kai MingCopywriter : Lim Wee Ling, Eddy NazarullahDesigner : Wong Kai Ming, Eason HengIllustrator : CC KuaTypographer : Wong Kai Ming, Eason HengPhotographer : Loke Hon LeongPhotography Studio : Image RomProduction House : Motion RomAgency Producer : Noelle GohProduction House Producer : Aaron LauFilm…
  • Ridsect Roach Trap

    23 Nov 2014 | 6:36 am
    Title : BaitAgency : BBDO Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Carina TeoArt Director : James Voon, Carina TeoCopywriter : Ferhan Faidzan, Adam ChanIllustration Studio : Cue Art
  • Ridsect Cockroach Control

    23 Nov 2014 | 6:32 am
    Title: Lamp, Ship, IvoryAdvertising Agency: BBDo Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Adam Chan, Hor Yew PongArt Director : Hor Yew Pong Copywriter : Adam ChanPhotographer : Wizard Photography
  • KFC Malaysia

    23 Nov 2014 | 6:24 am
    Title: So GoodAdvertising Agency: BBDO Proximity MalaysiaExecutive Creative Director : Tan Chee KeongCreative Director : Carina Teo, Adam Chan, Hor Yew PongArt Director : Auston Low, Carina TeoCopywriter : Tan Chee Keong, Adam ChanHead of Design: Anne YongDesigner : Auston LowPhotographer: Wizard Photography
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    Angus Whines

  • Simplicity

    Kirsty
    11 Dec 2014 | 6:11 pm
    Love this illustrator. Via It's Nice That
  • Spin

    Kirsty
    3 Dec 2014 | 1:06 am
    These make me so happy. Via This Is Colossal
  • Seesaw

    Kirsty
    2 Dec 2014 | 12:56 am
    This is my kind of table. Via Swiss Miss
  • Phillip Hughes

    Kirsty
    27 Nov 2014 | 11:29 pm
    Amazing social media campaign encouraging people to put our their cricket bats to pay respect to Phillip Hughes who died tragically recently.
  • Key Ring

    Kirsty
    18 Nov 2014 | 12:12 am
    Now this is a bloody good idea. Via Brandflakes For Breakfast
 
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    Advertising Age - Agency News

  • Stuart Elliott Publishes Final New York Times Ad Column

    19 Dec 2014 | 7:07 am
    Longtime New York Times ad columnist Stuart Elliot ran his final column for the Times today, looking back on the changes that have come to the ad industry over the past 25 years (he's been covering it for the Times since 1991).He argues that big agencies have weathered massive change and economic challenges better than other key sectors:After all, how many major agencies were forced to close during the financial crisis? How many global agency holding groups went bankrupt during the Great Recession? No-spoiler alert: none and none. Compare that enviable track record with how much the…
  • MEC Wins Planning Duties for L'Oreal's Lancome and Luxury Fragrances

    18 Dec 2014 | 10:30 am
    WPP's MEC has inched its way onto the L'Oreal agency roster with the addition of work from cosmetics brand Lancome and various fragrances.MEC won the U.S. planning business after a review that pitted the shop against sibling agency Maxus, incumbent Optimedia and independent agencies Point One Percent and Mediastorm, according to people familiar with the matter."It is both incredibly gratifying and encouraging to be selected to lead these prestigious brands through the seismic shift that digital and data is having on their businesses," said Marla Kaplowitz, CEO, MEC North America. "Marketers…
  • RB Moves Vitamin, Supplement Brands to McCann

    18 Dec 2014 | 9:35 am
    RB has awarded its consolidated global vitamins, minerals and supplements creative accounts with McCann Worldgroup, giving the Interpublic agency its second major win this year from the company formerly known as Reckitt Benckiser.Brands involved include MegaRed, Airborne and Digestive Advantage, formerly owned by Schiff, which RB acquired last year. RB spent $73 million in measured media in the U.S. alone on the brands last year and $38 million through September of this year, according to Kantar Media.The brands were previously handled by Karlen Williams Graybill, New York, in the U.S. and…
  • WPP Names Roberto Quarta Chairman Starting in 2015

    18 Dec 2014 | 8:08 am
    WPP has named Roberto Quarta, an industrialist and private equity executive, as its new chairman, after a seven-month search to fill the parttime role.Based in the U.K., Mr. Quarta, 65, will replace Philip Lader, WPP's chairman since 2001. Mr. Quarta will join the WPP board as chairman designate on Jan. 1, 2015, and take over from Mr. Lader -- a former U.S. ambassador to the U.K. -- at the company's annual meeting in June.As well as being chairman of the world's largest communications group, Mr. Quarta will also serve as a member of the nomination and governance committee, which is in charge…
  • Johnnie Walker Taps Anomaly as Global Agency

    18 Dec 2014 | 7:45 am
    Johnnie Walker has tapped Anomaly as its new global agency of record following a competitive pitch, the brand said Thursday. Anomaly was up against Ogilvy, Wieden & Kennedy, BBDO and incumbent BBH for a shot at the creative business, according to executives familiar with the matter."A new and exciting era lies ahead for Johnnie Walker," Guy Escolme, Johnnie Walker global brand director, said in a statement. "In Anomaly we believe we have a partner who will help us take fresh strides with stunning creative that will support the brand's future global growth."The Diageo-owned whisky brand had…
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    Advertising Age - Digital

  • Twitter Ventures Into Ad Sales in Russia

    19 Dec 2014 | 8:08 am
    Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside the U.S.The social network is selling ads through reseller Httpool, the company's advertising partner for Eastern Europe, VP Colin Crowell said in an interview in Moscow. Russia's largest lenderOAO Sberbank and wireless operator VimpelCom are among the San Francisco-based company's first Russian clients, according to Httpool."Twitter's global prospects as a company are contingent on succeeding in markets around the world," Mr. Crowell said. "We've…
  • BlackBerry Turnaround Effort Hits Bump in Third Quarter

    19 Dec 2014 | 8:05 am
    BlackBerry Ltd. reported fiscal third-quarter revenue that fell well short of analysts' estimates, overshadowing the company's milestone achievement of generating cash earlier than promised.Revenue dropped 34% to $793 million in the three months ended Nov. 29, missing analysts' estimates for $931 million. BlackBerry shares fell 5.6% to $9.51 at 9:54 a.m. New York time. Earlier, the stock plunged as much as 9.6% for the biggest intraday drop since July.On a conference call with analysts today, Chief Executive Officer John Chen said revenue in the quarter was "not satisfying" and that he needs…
  • NetSuite Grabs Microsoft Dynamics GM for CMO Role

    18 Dec 2014 | 9:30 am
    NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO.Mr. Studer will take on the marketing responsibilities held by the company's CEO, Zach Nelson, who ran marketing after the departure of the company's previous CMO, David Downing, in March 2013."The biggest problem NetSuite's had for years is it has never really had a good CMO," said Paul Greenberg, author of "CRM at the Speed of Light." Mr. Greenberg said Mr. Studer will fill that hole, bringing in deep expertise in marketing strategy, a good sense of humor and a strong public presence. "He provides the solution to a…
  • Fox Takes Step Away From Digital Ad Impression Rat Race With Acquisition

    17 Dec 2014 | 10:15 am
    21st Century Fox has come to an agreement to buy ad-tech company True[X], the company announced today.By acquiring True[X], 21st Century Fox is taking a step away from the digital ad impresson rat race. The acqusition allows the company to decrease its reliance on banners, a smart move for a publisher with a strong brand but limited inventory. The news was first reported by the Wall Street Journal, which put the deal price at around $200 million dollars.Companies investing lots of money in content, as 21st Century Fox does, find themselves in competition for ad dollars with the rest of the…
  • Sony Cancels 'Interview' Premiere; Carmike Won't Show Film

    17 Dec 2014 | 8:09 am
    Sony Corp.'s New York premiere of "The Interview" was canceled and the fourth-largest U.S. cinema chain won't screen the film after threats of violence from the hackers behind a devastating cyberattack on the studio.The Dec. 18 debut at New York's Sunshine Cinema has been canceled, the venue's operator, Landmark Theatres, said in an e- mailed statement. Carmike Cinemas, which has interests in more than 2,000 screens, won't show the film, said a person with knowledge of the matter who asked not to be named as they aren't authorized to speak publicly.Sony, which had said it would go ahead with…
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    Advertising Age - Rance Crain

  • Can Ads on Stamps Reduce Post Office Debt?

    8 Dec 2014 | 10:00 am
    Back in 1986, an outfit in Houston called American Discount Stamps figured out a legal way to connect advertising to U.S. postage stamps. Or at least its founder thought he did.The company bought first-class stamps directly from the Postal Service for the going rate of 22 each. It then placed the stamps on the upper right corner of 2-by-3-inch adhesive-backed labels, leaving the rest of the space open for advertising, according to a story in The New York Times over 25 years ago.American Discount Stamps sold the label to consumers in packages of 10 for $1.70 -- or a nickel discount from what…
  • Is Consumer Tracking the New Advertising?

    17 Nov 2014 | 9:00 am
    Has the ad industry finally reached the point where it's no longer necessary for marketers to motivate consumers to buy their products?Has the business evolved to the point of being able to track down presold consumers at the precise time when they're ready to buy?Do marketers no longer need to waste money trying to motivate uninterested buyers into trying their products? Continue reading at AdAge.com
  • Disney's Magic Works Because of Discipline, Belief, Leadership

    27 Oct 2014 | 9:00 am
    The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney's unique approach to marketing. John began his career at Disney in 1990.Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company's great contributions to marketing."There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and…
  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
 
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    Advertising Age - The Media Guy

  • Media Guy Bids Farewell to Beloved 'Stephen Colbert'

    9 Dec 2014 | 4:00 am
    I can't quite imagine living without "Stephen Colbert."Yes, we'll still have Stephen Colbert -- the actual human being who has been playing a blowhard pundit on Comedy Central's "The Colbert Report" for 10 seasons (and before that on "The Daily Show With Jon Stewart") -- when he takes over for David Letterman on CBS's "Late Show" sometime in 2015 (date TBD). But with the series finale of "The Colbert Report" on Dec. 18, we're losing Stephen Colbert's trademark "Stephen Colbert" character.This makes my heart and my head hurt. Continue reading at AdAge.com
  • Are You Sufficiently Talented at Managing Talent?

    17 Nov 2014 | 3:45 am
    Elsewhere in this, the Talent & Culture Issue of Advertising Age, a bunch of agencies, ad-tech shops and media companies offer their thoughts about office culture in response to questions that were lobbed at them by Ad Age reporters. Among the queries: "What skill is your most junior talent lacking?" and "What skill is your most senior talent lacking?"Likewise, we shall not mention any possible/theoretical issues that may or may not surround certain more, uh, experienced employees. (One tweet in response to my June post suggested that I write about the "millennial pet peeve regarding boomers…
  • Watch Jon Stewart Eviscerate a 'Daily Show' Advertiser by Remaking Its Ad

    31 Oct 2014 | 10:05 am
    Our Clip of the Week comes to you courtesy of "The Daily Show With Jon Stewart" -- which, it turns out, has been coming to us, in part, courtesy of conservative billionaires the Koch Brothers. Jon Stewart and his writing team, upon learning that Koch Industries is, weirdly enough, a "Daily Show" advertiser, decided to make some "minor adjustments" to the conglomerate's feel-good ad as a way of welcoming it to the show in this segment from Wednesday night's episode. A revised voice-over (e.g., Koch backs "17 shadow organizations to buy elections from Pennsylvania Avenue to Main Street") and…
  • Forget 'Big Data.' Beware 'Little Data' -- and the Horrors of TMI

    27 Oct 2014 | 11:00 am
    How much data is too much data?I'm pretty sure I knew the answer -- you'll know when your head starts swimming -- back when I studied statistics in high school, but now I'm not so sure anymore. Because now my head always feels like it's swimming in data; that's my brain's default state.And beyond your phone, much of your other stuff is spitting out data -- and telling on you -- too. (The Internet of Things is only just beginning.) Consider what Dirk Wollschlger, general manager of IBM's global automotive operations, recently told John R. Quain of The New York Times: "Cars are generating a…
  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
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    Advertising Age - Guest Columnists

  • Brands' Future Is Creating Shared Value, Not Just Social Responsibility Campaigns

    3 Dec 2014 | 8:24 am
    In a seminal article that appeared in the Harvard Business Review in 2011, Michael Porter and Mark Kramer defined a new paradigm for business with the words "shared value." The idea is that the future of today's brands will lie in aligning business success with positive social impact for people and the planet. This is a new way of looking at corporate citizenship, from occasional philanthropic and cause-oriented actions that lie outside of their core business, to the core business itself and its potential to make the world a better place.Both of these represent a transient, perhaps insincere,…
  • Marketers: It's Time to Crowdsource Your Corporate Social Responsibility Programs

    21 Nov 2014 | 3:30 am
    Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from their corporate largesse.In the best of cases, these decisions are informed by some sense of the mission or purpose of the companies in question. In many more cases, the choices reflect nonprofit names that look good on paper, aren't controversial, or are simply the ones the company has been giving to for as long as anyone can remember. In the worst cases, charities are selected based on the…
  • Sizing Up Your Talent Department

    18 Nov 2014 | 3:30 am
    It's a common refrain in advertising: Talent is "at the heart of everything we do," which is why it's amazing to me that so few of us treat it that way. Brilliant people are our industry's most valuable asset, yet talent and human resources departments are almost always the most understaffed in an agency.Talent departments are responsible for attracting great people, onboarding them, keeping existing talent happy (or at least persuading them from leaving), minimizing friction between volatile personalities and much more. They live in crisis mode, and putting that responsibility on just a…
  • Five Predictions for How Data Will Change TV This Season

    31 Oct 2014 | 10:00 am
    Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance…
  • Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits

    28 Oct 2014 | 7:00 am
    For advertises, marketers and media gurus, the opportunity of data big and small is significant.Programmatic buying, dynamic content and context-targeting promise the answer to that awful "How do we do more with less?" question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don't abuse it.With opportunity comes responsibility. Continue reading at AdAge.com
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    Advertising Age - Adages

  • It's Raining Clowns: See Ronald McDonald Jump Out of a Plane

    11 Dec 2014 | 8:45 am
    Ronald McDonald seems to be getting more adventurous.The McDonald's spokesclown just posted a video on his Instagram feed this morning with footage of him skydiving in Dubai, part of a larger McDonald's global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer that's meant to appeal to a wider audience than kids. In July, for example, Ronald made it snow in Kuala Lumpur.The campaign, "Fun makes great things happen," was first announced in April in tandem with a Ronald McDonald makeover that was touted as a more modern look. That…
  • The Next Logical Step in Real-Time Marketing: Reactvertising

    31 Oct 2014 | 1:51 pm
    It all started with an Oreo tweet in the Super Bowl -- and it hasn't moved much beyond that. But real-time marketing is still all the rage. Or at least it's something advertising people like to run around saying, along with "paradigms," "concepting" and "big data" (along with the all-too common misuse of "mediums" as a plural for medium).But one agency has said enough with boring, old and slow real-time marketing. It's time to evolve -- or perhaps evolute -- real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing…
 
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    Advertising Age - The Big Tent

  • J&J and Tylenol Have a New Take on Norman Rockwell's America

    5 Dec 2014 | 4:00 am
    What would a Norman Rockwell family look like today? Johnson & Johnson's Tylenol has an answer in its new ad campaign, which is obviously far more diverse than the white, middle-class gathering featured in the iconic "Freedom from Want" painting of 1943.Tylenol's take shows a Japanese family, an African-American family headed by a grandmother with a pierced eyebrow, and a blended family that includes a lesbian couple. The work from WPP's J. Walter Thompson includes a voiceover from the painter's granddaughter, Abigail Rockwell.Following a soft launch of the initial video for Thanksgiving and…
  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Why Omnicom Bought Another D.C. Agency

    12 Dec 2014 | 4:00 am
    Omnicom's DAS division snapped up a public-affairs agency specializing in digital and social media earlier this week. In purchasing Washington-based DDC, the holding group's Diversified Agency Services division is continuing a longtime consolidation of small shops serving the political and advocacy markets.For DAS, the move means one thing in particular: better CRM services for public-affairs clients. In political parlance, the "C" in CRM refers to constituents rather than customers. DAS aims to repurpose DDC's services for clients outside the advocacy world for things such as corporate…
  • How Data Helped New Jersey's First Black Congresswoman Win 61%

    9 Dec 2014 | 8:15 am
    It wasn't necessarily a surprise that Democrat Bonnie Watson Coleman was elected the first African-American woman to represent New Jersey in the U.S. House of Representatives this November. What was a surprise was that Ms. Watson Coleman took 61% of the vote, far more than the 50-something percent party insiders worried she might garner. Campaign operatives chalk up the dominant win to sophisticated data analysis that helped home in on the most important voter groups for turnout and persuasion efforts.The campaign was at the forefront of a trend that gained steam among local and statewide…
  • Midterms Aren't Over Yet: Data Could Be Election-Law Battleground

    25 Nov 2014 | 8:15 am
    The voter database has become the latest battleground in politics, so it's no surprise partisan legal armies are moving into this newly contested territory.In what could be the first complaint filed with the Federal Election Commission involving tech-driven data coordination, the American Democracy Legal Fund alleged last month that the Republican National Committee, along with its top data partners, large right-wing Super PACs and a slew of GOP midterm candidate campaigns have been swapping voter information illegally.The complaint from the Democratic political ethics watchdog group comes…
  • Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

    24 Nov 2014 | 4:00 am
    Political campaigns, parties and consulting firms are digging through the rubble of the midterm elections to see what did and didn't work. Of particular interest: figuring out if the people they targeted with digital ads actually voted."Going into Election Day, we were analyzing more than 13 million voters who had voted early in targeted states," said Michael Beach, co-founder of Targeted Victory, a Republican digital consulting firm that handles voter-targeted advertising, among other digital work, for clients including the National Republican Senatorial Committee and Karl Rove-affiliated…
  • Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

    18 Nov 2014 | 10:00 am
    Democrats have left U.S. Senator Mary Landrieu on her own to fight an onslaught of super PAC money flowing into Louisiana ahead of a runoff election. Outside groups have spent $2.5 million on ads opposing the senior senator since after election day, Nov. 4. The biggest anti-Landrieu spenders in the runoff are non-partisan group Ending Spending Action, the National Rifle Association Institute for Legislative Action and Koch Brothers-linked Americans for Prosperity.Missing thus far from Louisiana runoff spending is Crossroads GPS, the group affiliated with Karl Rove, which says it spent $2.1…
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    Advertising Age - Small Agency Diary

  • The Future of Your Agency Is Not With Creatives -- It's With Creative Culture

    12 Dec 2014 | 3:45 am
    Some people are creative, some aren't. It's a view many of us gain from childhood, and our job titles only confirm this division -- if you're not a "creative," you've no business attacking client briefs. But this view isn't just wrong, it's dangerous.A multitude of once integral industries -- photofinishing and movie rental stores to name a few-- are being rendered obsolete by digital technologies. In the midst of this turmoil, established brands are turning to agencies to make sense of the disruption. They expect the "creative agencies" to give them an injection of creative thinking at a…
  • Advice for a Young Creative Starting an Agency: Be Ruthless with Your Talent

    26 Nov 2014 | 3:40 am
    It happens. Talented people leave secure jobs to pursue their dreams.We recently had this happen at our agency. His name is E. We hired him out of a mega-consulting firm to create presentations for new business pitches. Like the best people, he surpassed all our early expectations and went on to make the agency a better, more creative place. In his seven years at the agency, he crossed boundaries and at one time or another served as a producer, writer, editor, pitchman, actor, musician and overall good guy. Then he decided to start his own video production company.Before he left, he invited…
  • Agencies: Specialize Your Way to Growth

    18 Nov 2014 | 8:30 am
    Ad agency executives often huddle in far-flung resorts to spend extended time figuring out new ways to grow their shops. There are no silver bullets, but there are many paths to growth. Here are a few of the common ones: Do great work and promote it; hire a better business development team; treat your agency brand as you would a client (meaning, set aside a budget, create a strategy and hold yourselves accountable for results); develop new services that clients want and for which there is increasing demand; and join better country clubs.There's another way to build your shop, and it's not…
  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
 
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    Ads of the World™ blogs

  • Ad agency gives Bitcoins a distinctly festive flavour

    ivan
    18 Dec 2014 | 7:42 pm
    The act of hiding a silver coin inside a Christmas pudding dates back to the early 1300s. And in the 700 years that have since passed, currency has changed very little... until recent years. Now, cryptocurrencies such as Bitcoins are fast becoming a genuine payment method, so it seemed the perfect time to take an ancient Christmas tradition and bring it bang into 2014.
  • Google+ now allows post promotion

    ivan
    26 Nov 2014 | 4:39 pm
    Recently Google+ started to allow Google+ page owners with large following to promote their posts. But the system doesn't work like post promotion on Facebook. Facebook promotes paid posts to users within the social network itself.
  • CLIO 2014 Awards Tickets Sweepstakes

    ivan
    16 Sep 2014 | 6:30 pm
    We're giving away five passes (each good for two people) to the 55th annual CLIO Awards on Oct. 1, and we want you to tell us who should come!
  • Reward valuable comments

    ivan
    7 Aug 2014 | 12:40 pm
    In the past you could earn pencils (points) on Ads of the World by commenting (+2 pencils) and rating the posted work (+1 pencils). From Today there is an additional way to earn points. If somebody likes your comment they can reward you by giving you a pencil of appreciation.
  • What should you do to a client that steals your idea?

    ivan
    6 Aug 2014 | 9:02 am
    Via: Bodhisatwa Dasgupta
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    FUEL LINES

  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
  • Workshop: A New Approach for New Business

    Michael Gass
    25 Nov 2014 | 7:21 am
    The battle for new business has primarily moved online.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 2015, in Orlando, Florida.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Christi Johnstone

    Rosanna Rago
    19 Dec 2014 | 12:59 pm
    In the digital sea of food bloggers, how does one find ways to stand out, inspire others and continually bring compelling content to the table? Christi Johnstone makes it look way easy. As the very ‘sweet’ and talented voice behind popular dessert blog, Love from the Oven, Christi has seen much success over the past four years since creating her blog. From brand collaborations and TV appearances to the release of her very first cookbook, Smart Cookie, the proof is in the pudding that Christi is on top of her game. We caught up with Christi as part of our “Influencer Spotlight Series”…
  • This Holiday, 360i is Donating Toys to Charity with #AgencyToyDrive

    360i
    15 Dec 2014 | 7:29 am
    The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception –  we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted. This insight inspired us to give back by launching a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. And…
  • iMedia Names 360i Best Agency for Social for Third Straight Year

    360i
    10 Dec 2014 | 8:03 am
    360i was named Best Agency for Social Media at last night’s 2014 iMedia Agency Awards, for the third year in a row. We’re incredibly honored to be awarded this recognition and to be considered among the top agencies driving industry innovation throughout the year and leading in social media With winners selected based on a public vote, we thank all who voted for 360i this year for bestowing us this honor for the third time. Citing the great work 360i has been doing during the past year like  Game of Thrones’ #RoastJoffrey, the first-ever social media roast of a television character,…
  • Rethink Retail Marketing: Leverage Paid Social

    Amy Peterman
    9 Dec 2014 | 8:00 am
    This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers…
  • Influencer Spotlight: Catching up with iJustine

    Sarah Jung
    9 Dec 2014 | 7:16 am
    Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered with iJustine for H&R Block’s Billion Back Records campaign, where iJustine helped amplify the brand’s message to Millennials in need of tax advice through her quirky sense of humor, social reach and a mini pig. Upon learning that iJustine is a huge fan of Coca-Cola, another 360i client, we invited her to participate in the Coca-Cola Freestyle #tasteface campaign. Her Instagram photo generated more than 2.5 million…
 
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    The Ad Contrarian

  • Ad Industry Is The Web's Lapdog

    18 Dec 2014 | 12:01 am
    We continue our holiday reruns today with a piece from last spring.One of the important responsibilities of the advertising industry is to be an "honest broker" between our clients and the media.We have failed miserably.While we have been aggressive about detailing the woes of traditional media -- the decline of the newspaper business; the problems of radio; the movement away from network television -- we have glossed over or completely ignored the shortcomings of the web as an advertising medium.We have failed to educate our clients on the serious deficiencies related to web advertising:62%…
  • End Of Year Reruns

    17 Dec 2014 | 12:01 am
    It's the time of year when lazy-ass bums don't feel like working. So, as is customary, I am filling the blog for the rest of the year with stuff from 2014 that I liked. Here's a 2-part series on social media we did in January:The Slow Painful Collapse Of The Social Media Marketing FantasyPART 1It was going to change business forever. It was going to make traditional advertising irrelevant. It was going to revolutionize marketing.It was social media marketing. And it's been the biggest disappointment since the NFL hired referees.While advocates for social media still cling to the wreckage of…
  • Advertising's Arrow Of Progress

    15 Dec 2014 | 12:01 am
    One of the interesting aspects of advertising that we have explored from time to time is whether we should think of it more as art or science.With the growth in the use of mathematics, metrics, and data, it certainly appears like certain aspects of advertising are becoming more "scientific."However, I am not convinced that advertising as a whole is any more scientific than ever.From a practical standpoint, there is one factor that clearly differentiates art from science. In science, there is an "arrow of progress." By this I mean, science points in a direction and progresses toward that…
  • Amazon And Hypochondria

    11 Dec 2014 | 12:01 am
    I am no economist. Nor am I a stock market guru. But I have a hunch about Amazon.For 20 years we have been hearing that Amazon isn't profitable because it keeps reinvesting in itself for the long term. It's a lovely story.Knuckleheads like me have been mentally betting against Amazon for years, and have been consistently wrong. Appetite for shares in Amazon continues to remain high despite its inability to show anything resembling a real profit.But bad things always happen when you least expect.The stock market continues to believe that there is a point at which Amazon can seamlessly convert…
  • Charts, Graphs, Facts, and Fiction

    10 Dec 2014 | 12:01 am
    Well, the eagerly awaited death of tv and radio is just gonna have to wait another quarter.Last week, Nielsen released its "Total Audience Report" -- which used to be called the "Cross Platform Report" and before that was called the "Three-Screen Report" (I sure hope they're better at counting than they are at naming.) The results are surprising, even to an old cynical bastard like me. You'd have thought that with all the new apps, websites, streaming options, and set-top boxes for watching video, the people who have been yapping about the death of TV for ten years would have a lot more to…
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    Beyond Madison Avenue RSS News Feed

  • Pulling Millennial Heart Strings Helps Non-Profit Campaigns

    Dwayne W. Waite Jr.
    19 Dec 7668 | 6:18 am
    Summary: The idea behind supporting non-profits is ideal: the group looking for support is trying to trigger the altruistic nature of humans and leverage the idea that we want to help others because it will make us feel good. Well, some studies show that altruism can have ulterior motives.
  • Robots: Is AdLand Ready?

    Dwayne W. Waite Jr.
    19 Dec 7037 | 6:17 am
    Summary: But seriously, robots. There's been a lot of talk about the growing market of robots and artificial intelligence (AI) in the tech industry. Google, for one, has been slowly building up its robot company arsenal by acquiring almost a half dozen companies that specialize in robotics and AI. Why, you wonder? Well, Google has been pretty tight-lipped about it, so your guess is as good as ours.
  • One Club Announces Five New Hall of Famers

    Dwayne W. Waite Jr.
    19 Dec 4372 | 6:16 am
    Summary: We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. They are: Bob Greenberg, founder of the R/GA agency, as well as its chairman and chief executive; Washington Olivetto, chairman of McCann Brazil and CCO of McCann Worldgroup for Latin America and Brazil; Allan Beaver, partner in the agency named Levine Huntley Schimdt & Beaver...
  • Social Media Data Isn't Always Right...Who Knew?

    Dwayne W. Waite Jr.
    19 Dec 2922 | 6:17 am
    Summary: It is always interesting to see great minds taking an interest in new technology, then dictating a strategy or coming to a conclusion that we all previously accepted with older technology. Perhaps it is a testament to the fact that repetition helps improve mastery. Or, we continue to ignore our past learnings, so we repeat...
  • Using Nostalgia and Memories

    Dwayne W. Waite Jr.
    19 Dec 2014 | 5:33 am
    Summary: Effective marketing and advertising entails establishing a connection with the potential customer, and giving them a reason to believe that your good or service has a chance to improve their quality of life. Of course, that is no surprise. But the effect of using nostalgia and memories — whether the memories are real or fabricated — continues to delight marketers.
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    Schaefer Advertising Co.

  • Schaefer Christmas Retreat

    8 Dec 2014 | 9:38 am
    The annual Schaefer Christmas party is always preceded by several months of planning, intrigue and lies, resulting in something of a cat-and-mouse game between the party planning committee and those who get off on ruining surprises. After a concerted effort to make us all think we were flying somewhere (convincing many), we loaded up on Thursday morning and drove to our destination: a 16,000 square foot mansion on Lake Travis near Austin.  Arriving earlier than expected, the party planners called an audible – a wine tasting and tour at nearby Flat Creek Estate. Not a bad way to kill an…
  • The Force is Strong With This One

    24 Nov 2014 | 9:57 am
    For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen a sci-fi theme for this year’s ball. Not saying we’re nerds or anything, but our minds quickly went into hyperdrive upon hearing this. Get it? Of course you do. The Fort Worth Opera Ball competes with several high-end donor events within the city, and it was…
  • After watching this video, I’m not sure if I’m scared or...

    13 Nov 2014 | 3:25 pm
    After watching this video, I’m not sure if I’m scared or pleasantly proud by how clever my fellow advertisers and marketers are at “selling” fast-food to the highest acclaimed professionals in the food-critique field. The summary of the video is “two Dutch pranksters tricked a bunch of foodies into singing the culinary praises of McDonald’s.” While this does sum up the idea behind the two masterminds who made these foodies look downright dumb, there is much to be considered after viewing. Clearly the strategic effects of placement and promotion are astronomical and should be…
  • All work and no play make meetings pretty dull.  If you think a...

    3 Nov 2014 | 12:40 pm
    All work and no play make meetings pretty dull. If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille in Fort Worth. Designer Blair Babineaux came up with this cheeky little custom wine label that paired perfectly with the evening (which was a big success, by the way).
  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
 
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    Advertisers

  • Charity Past, Present and Future

    Sue Imgrund
    19 Dec 2014 | 1:38 am
    My memories of charity giving from childhood centre around coins and things – collecting boxes for the Lifeboats being rattled in the town, poppies or Queen Alexandra roses to pin on your coat, my RSPCA and PDSA badges, the Oxfam cards my parents bought each Christmas, putting pennies into a life-size model of a Guide Dog for the blind, raffle tickets… These days, giving to charity has become not just easier to do, but easier to shout about, too. Buttons on your browser instead of your coat, crowdfunding platforms, Gift Aid, posting your donation on Facebook, PayPal links, timely…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly…
  • Shopping, shopping everywhere

    Sue Imgrund
    14 Dec 2014 | 3:09 am
    A few years back, the world of online and offline/bricks and mortar retailing had a definite vs between the two factions, presented as an epic duel, swords unleashed, between the old guard and the young upstarts. But a mediator has stepped in and changed all that. And this mediator takes the form of SmartPhones and other mobile devices. The trend now is that it’s not either/or, but both and better. Ads from online retailers that criticise the bricks and mortar world – and vice versa – look dated indeed. A brand that characterises this meshing of the physical and digital…
  • Cuspidors and Catamenials

    Sue Imgrund
    9 Dec 2014 | 5:27 am
    I’ve just read an amusing article from The Economist about euphemisms in marketing. It’s about those products that most of the human race need at some time or another but we don’t like referring to them – or the problem they solve – in polite company, or seeing lurid demos of the product’s efficacy on our TV screens while we’re eating. I’ve never worked on the SanPro market (as we referred to it in the UK, aka ‘feminine hygiene’) but I have noticed that there’s a bit of a movement away from the cliches in recent…
  • Cheap Burberry Sale Finest brands in gents

    Drew McLellan
    4 Dec 2014 | 9:54 pm
    The point blog blog archive burnout And wipe replica louis and wipe replica louis vuitton or pinch lv bags action makes louis vuitton bags leather surface louis vuitton sale smoothness louis vuitton online and luster, and louis vuitton store lv bags sale make wool louis vuitton outlet stoma narrowed, so replica lv bags it won’t be replica lv handbags so easy to louis vuitton handbags absorb or buy louis vuitton dirt black louis vuitton shop become dirty.Part louis vuitton wallets of the long, the lv purses skin can louis vuitton canvas bags present a louis vuitton replicadeeper honey…
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    Only Dead Fish

  • Shipped in 2014

    Neil Perkin
    18 Dec 2014 | 12:04 pm
    Around this time last year, inspired by something that Ian Sanders had done, I reviewed some of the major projects that I had been involved with that year as a way of taking a step back and looking at the shape of what I’d been spending my (work) time doing. It was a useful thing to do so I'm doing it again. I can hardly believe that it’s been five years since I launched my own business. Over that time I think I’ve worked harder than I’ve ever worked but the work has also been some of the most rewarding and challenging of my career. Most important of all the point where I have…
  • Strategies of Trajectory

    Neil Perkin
    17 Dec 2014 | 6:43 am
    I don't believe in having a digital strategy. But I do believe in having a strategy that is fit for a digitally empowered world (a subtlely expressed but substantively big difference). So I thought John Hagel's thoughts about the shift in emphasis from strategies 'shaped by terrain' to strategies 'shaped by trajectory' were interesting. Traditional approaches to strategy, says John, are profoundly shaped by the current landscape. Whilst there are still dynamic components to the strategy (such as responses to shifts generated by your own or competitor activities), the starting point is always…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    14 Dec 2014 | 2:41 am
    Here are my favourite links curated this week by Fraggl: Some starkly alarming stats on digital display and bot fraud from an ANA report that found that up to 50% of publisher traffic is bot activity, 11% of online ad views and 23% of video ads are from automated cumputer programmes. Google also revealed that around 56% of digital ads served on the internet are not even 'in view' (on screen for one second or more) I liked this simple but clear-cut definition of team effectiveness via Clay Parker Jones Following up on his Strategy as Algorithm thinking, Noah Brier had a good post…
  • The Problem With Powerpoint

    Neil Perkin
    12 Dec 2014 | 6:57 am
    Much used, and yet so much maligned. Poor Powerpoint. Latest in a long line of detractors is Evernote CEO Phil Libin who, at Le Web the other day, said that Powerpoint is a 'lot of what's wrong with the world today' and that Office software was partly to blame for making work 'unpleasant for many people'. He has a biased view of-course. Libin is positioning Evernote (a tool I use but have promised myself more invested time in order to realise its full potential) as the productivity tool that can do it all. But I think he has a point in saying that the way in which Powerpoint is now used in…
  • Systematic Survival Bias

    Neil Perkin
    9 Dec 2014 | 9:25 am
    Thanks to Tim Harford's latest column for pointing me at lessons from the story of Amercian Mathematician and Statistician Abraham Wald. In 1943, Wald was part of a group asked to advise the US air force on how they might reinforce their planes to prevent so many of them being lost on bombing raids to enemy fire. The challenge was that there was only a limited amount of armour plating that could be used on the plane if it were to still fly. Research by the miltary into damage to planes that had returned from missions revealed that bombers were often riddled with bullets in the wings, the…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • Helping Clients Become Better Clients

    Brian Easter
    18 Dec 2014 | 8:41 am
    Agency life is thrilling. We get to work on exciting projects with amazing clients. We get to build incredible web apps and create beautiful designs. We get to be on the forefront of marketing and technology. We get to help brands tell their stories and connect with their customers. We get to push the envelope and take chances. This industry may be brutal, but for those of us with the willingness and fortitude to survive, we wouldn’t trade our careers for anything. However, if you ask agency folks what they dislike most about their jobs, the answer is almost unanimous: bad clients. You know…
  • Why The Academic Paper Isn’t Producing Better Writers

    Katelyn Dramis
    10 Dec 2014 | 8:27 am
    For as long as I can remember, the structure of an English argument paper has been ingrained in my mind. You have your intro where your thesis resides, oftentimes in the last sentence. Then you have your body paragraphs, which contain your supporting evidence. Then there’s your conclusion, in which you restate your thesis and wrap up your piece. Easy, right? For me, it was. There’s a specific and detailed way to write the paper. In fact, there are even instructions for the way each individual piece should be structured- what your intro should look like, how your body paragraphs need to be…
  • What’s New in SEO

    Stephanie Wallace
    3 Dec 2014 | 8:33 am
    The hustle and bustle of gearing up for holiday season isn’t the only busy part of the transition from fall to winter. With multiple algorithm updates from Google and some major shake-ups from Bing, Apple and Firefox, it has been a busy couple of months in the SEO industry. Keeping up with search trends and algorithm changes is paramount, so we’re recapping some major updates and news so you can stay up to date! Penguin 3.0 Google began slowly rolling out Penguin 3.0 in mid-October and announced it would be a gradual refresh over several weeks. It has continued rolling out into the…
  • The Power of the Potluck

    Caroline Brown
    26 Nov 2014 | 8:20 am
    This time of year is a beautiful reminder of the power of gathering around a table and unplugging from technology, even if only for a brief period. Thanksgiving is centered on the idea of feasting and giving thanks for the bounty. Not all holidays are so centered on consumption (not to say we don’t indulge for other holidays), but Thanksgiving is the epitome of putting the stresses and distractions of daily life on hold to appreciate family and friends over some quality food. This idea even holds true in an office setting. Here at Nebo, we held our Thanksgiving potluck on Monday. And while…
  • Why Atlanta is Poised to Be the Next Great City & the Center of the Digital Age

    Brian Easter
    20 Nov 2014 | 12:25 pm
    Atlanta is poised to be the Florence of the Digital Age. There’s a rumbling of chatter and growing excitement about Atlanta and its future. You hear it at every marketing event. Every digital conference. You hear it every time a local politician speaks. You see it on billboards and in blog posts written by community leaders. And I suppose everybody wants their city to be the best. To believe their city is the best. But in Atlanta, that feeling doesn’t come from a place of default hometown pride. It doesn’t come from a place of hubris or lack of worldliness. It comes from experiencing,…
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • MLM Special Deals: The Fraud Ends Now

    Kevin Thompson
    10 Dec 2014 | 1:50 pm
    We’ve been tip-toeing around this issue for years. The first question: Is it legal to offer distributors special incentives (in addition to the pay plan) to join a company? Yes. Just like it’s legal to hire the services of a doctor to promote a new medical device. The second question: Is it legal when the company / distributor fail to disclose the existence of these deals? No. Actually, it’s fraud. And as an industry, it’s been going on for years. We’ve known about it, yet we’ve done very little to stop it (or even slow it down). I tried humor when I wrote…
  • Eric Worre’s Go Pro Recruiting Mastery Event

    Kevin Thompson
    4 Dec 2014 | 7:24 am
    Wow! It’s all I can say about it. I’m not easily excited, and I’m incredibly excited to share with you what I observed at this event. I was deeply honored when Eric asked me to speak at his 2014 Go Pro event in November. When I say “deeply honored,” I really mean it. With speakers like Todd Falcone, Jordan Adler, Chris Brogan, Les Brown, Richard Brooke, Eric Worre, Harry Dent, Paul Pilzer, Kevin Harrington and the lovely Donna Johnson….I was by far the least qualified of the speakers. It’s like being chosen for the all-star team and I was happy to…
  • Pershing Square’s lawyer, David Klafter, Sends a Letter to Herbalife’s Chief of Compliance, Pamela Jones Harbour

    Kevin Thompson
    12 Nov 2014 | 3:03 pm
    David Klafter, Senior counsel at Pershing Square, wrote an extensive letter to Herbalife’s new chief of compliance, Pamela Jones Harbour. Before diving into the letter, the basics: Pam Harbour was a former FTC Commissioner. The FTC is led by 5 commissioners, she was one of them for 7 years. She recently took a position as head of compliance at Herbalife. Based on public comments, she’s been given tremendous authority. David Klafter is a lawyer. He’s obviously well qualified and talented. With that being said, in this arena, I think it’s safe to assume the following:…
  • Herbalife Settles Bostick Class Action Case

    Kevin Thompson
    3 Nov 2014 | 7:52 am
    Herbalife announced its settlement to a class action lawsuit. The case was filed within months of Bill Ackman’s initial presentation where he announced his short position, so it could be an example of a law firm seizing on “blood in the water.” But I digress… The settlement basically amounts to two things: (1) $15,000,000 in cash for product refunds and remuneration for excessive business expenses (with $5M of that fund going to the lawyers); and (2) Several reforms to Herbalife’s marketing practices. Candidly, Herbalife is already doing most (if not all) of the…
  • Time to Revisit DSA’s Code of Ethics: Suggestions

    Kevin Thompson
    25 Sep 2014 | 8:55 am
    It’s old news now. Avon left the DSA. In their announcement, they stated the DSA’s Code of Ethics needed revision. Specifically, Cheryl Heinonen at Avon said, “We believe the association’s agenda in the U.S. is overly focused on the issues of a few specific brands rather than industry-wide challenges. . . We believe that the U.S. DSA Code of Ethics requires updating to better reflect the current state of the industry in the U.S.” In a separate article in the Washington Post, Heinonen gave a quote that shed a little light on what she meant. She said, I think…
 
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    JMS Group

  • Sky AdSmart – The Complete Beginner’s Guide

    Tom Vaughan-Mountford
    12 Dec 2014 | 7:16 am
    Imagine being able to insert a television commercial for your local business into a selected national Sky channel, without having to buy a traditional national campaign. Imagine being able to show a commercial for a special local offer to an individual postcode, demographic, age, or income bracket. How about only showing a commercial advertising dog food to homeowners who have a dog? Now imagine the cost-savings associated with such targeted advertising. All of this is now possible. Sky AdSmart can serve different ads to different Sky households watching the same programme, at the same time.
  • Anglian Water – Corporate Video Shot On iPhone

    Tom Vaughan-Mountford
    7 Nov 2014 | 7:00 am
    Senior management blanched. Crew fell silent.Account Handlers looked bemused. But the Creatives ploughed on regardless. “We just shoot it on a mobile phone. We don’t try and make it LOOK like it was shot on a mobile phone.We don’t torture it into some grainy documentary style. We just use a phone”. And so it was, dear reader, that JMS put away its many thousand pounds worth of gleaming camera gear, spent 50 quid on some stick-on lens-extenders and hit the road with an entire crew, including a features cameraman, a sound recordist, make-up… plus a mobile phone. The result?
  • Stephen Fry – Norwich ISDN Studio Link

    Keith Lindsay
    7 Nov 2014 | 6:31 am
    It’s an advantage that our Norwich ISDN studio is in the grounds of a superb country house hotel.And it’s useful to be at the heart of a region beloved by, and home to, many famous performers. But two recent JMS sessions confirmed that location matters less and less these days. The Client, mighty US technology business Honeywell.Its latest innovation, a voice-activated thermostat. It controls your home heating, and tells you what it’s doing. The Agency, top-notch London-based 3 Monkeys. The Performer, beloved local and well-known gadget freak Stephen Fry. The Campaign, an accurate…
  • Sequin Art – CITV and European TV Campaigns

    Tom Vaughan-Mountford
    6 Nov 2014 | 7:42 am
    We’ve had the great pleasure of working with KSG on their Sequin Art products for a number of years now and 2014 saw our busiest summer yet in preparation for October half term and Christmas, both key periods for craft-toy sales. KSG and JMS both wanted a ‘step up’ for the 2014 campaign and so we aimed high, bringing to life the ‘Sparkling World of Sequin Art’ with 3D animation.From a living room setting 3 girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers! Written and Directed by Luke Witcomb the commercial…
  • United We Fall – Movie Release TV Trailers

    Tom Vaughan-Mountford
    5 Nov 2014 | 4:34 am
    Question – Which JMS production brings together politics, WAGS, tight underpants and a spot of match-fixing? Answer : a TV commercial promotingnew movie ‘United We Fall’. JMS was approached by Writer and Director Gary Sinyor of Magnet Films to create 30 second and 10 second movie release TV trailers advertising the cinema premieres of hilarious mockumentary ‘United We Fall’ – a parody of the film ‘Class of 92’. JMS distilled the cinema trailer down to a punchy 30 seconds and 10 seconds, cleared it with Clearcast, remixed the soundtracks, then delivered to multiple TV…
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    Co.Create

  • Here's Every Time Stephen Colbert Broke Character

    Joe Berkowitz
    19 Dec 2014 | 8:39 am
    Goodbye, "Stephen Colbert." To ease the transition, here's a video of every time he burst out laughing over nine years of The Colbert ReportOn last night's final Colbert Report ever, Stephen Colbert, the person, bid adieu to "Stephen Colbert," the character, as he flew away with Santa Claus, a unicorned Abraham Lincoln, and Alex Trebek into the sunset. It was the bittersweet end to perhaps the greatest piece of sustained performance art of all time—unless Rush Limbaugh one day reveals that he's been a deeply embedded character all along, and even then it wouldn't be close. Of course,…
  • Broadcast Your Holiday Wishes to The Whole City With These Massive GIF Greeting Cards

    Jennifer Miller
    19 Dec 2014 | 7:35 am
    Now you can GIF the gift of holiday cheer.We're used to a bombardment of massive billboard advertisements during the holiday season. But this year, instead of huge posters for expensive jewelry and luxury cars, why not showcase a 100-foot-tall advertisement for holiday cheer? You can with "GIF the Halls," a project from WP Engine Labs, which will project large-scale animated greeting cards onto San Francisco buildings December 20-24. Visit the project's website and select one of seven GIF templates, designed by an up-and-coming artist. Then type in your personal message. All projections will…
  • The 2014 Gift Guide: What To Get Creatives (And Those Who Want To Be More Creative)

    Dan Solomon
    19 Dec 2014 | 3:43 am
    The creative-minded folks in your life aren't going to be satisfied with an ironic sweater anymore.Geese are fattening, old men are awaiting haypennies (whatever those are) in their hats, and Christmas (or whatever) is fast approaching. And while you almost certainly have great ideas for the boring people in your life (what up, gift card!), more creative friends/family members/co-workers require more consideration: their gifts have to be both genuinely useful and clever enough to make it clear that you know them well. To that end, we've assembled a can't-miss gift guide for the creative folks…
  • Here's 3 Minutes Of Daredevils Being Unbelievably Awesome In 2014

    Joe Berkowitz
    18 Dec 2014 | 1:36 pm
    The annual supercut, "People Are Awesome," is here, with footage of folks doing stuff our forefathers thought was physically impossible.Trampoline basketball, unicycle flipping, and snowboard inferno comprise merely a sampling of some of the fearless daredevilry captured on this year's People Are Awesome compilation.Read Full Story
  • How More Of Your Favorite Directors Would Film Christmas Morning

    Joe Berkowitz
    18 Dec 2014 | 9:18 am
    This sequel filters Christmas morning through the idiosyncratic styles of directors like Michael Bay, Quentin Tarantino, and Alfred Hitchcock.Right around this time last year, the Internet got an early Christmas gift in the form of a video showing how some of the greatest filmmakers of all time would portray the morning of December 25. Unlike the work of directors like Scorsese, Spielberg, and Kubrick, however, this video now has a sequel.Read Full Story
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    Advertising

  • A Plus-Sized Woman Asked Designers Around The World To Make Her 'Beautiful' Using Photoshop

    Asta Thrastardottir
    19 Dec 2014 | 12:42 pm
    Last June, freelance journalist Esther Honig asked artists from 19 countries around the world to Photoshop her face to make her “beautiful.” Shortly afterwards, her close college friend Priscilla Yuki Wilson released her own experiment on biracial beauty. Inspired by the efforts of these two women, Marie Southard Ospina decided to do a similar test — but with a "plus-sized twist." Ospina, an associate fashion and beauty editor for Bustle, wanted to replicate the experiment with a focus on the relationship between weight and beauty.  "I was fascinated by the way that editors altered…
  • SORRY ZUCK: Teens Have Once Again Declared That Facebook Isn't Cool (FB)

    Caroline Moss
    19 Dec 2014 | 6:33 am
    We hear it all of the time: teens are over Facebook. Now a new report by Frank N. Magid Associates and reported by Bloomberg says that Facebook usage among 13- to 17-year-olds has fallen from 95% in 2012 to 88% in 2014.  And earlier this month, a study published by the GlobalWebIndex showed that 54% of teenage users said their log-in habits had dropped because of "lack of interest." The younger generation is gradually falling off of the site and moving to other social networks like Twitter, where users in that age demographic rose by 2% to 48% from 2012 to 2014, as stated in the Frank N.
  • ZUCKERBERG'S GREATEST STEAL: Instagram Now Worth $35 Billion, According To Citi (FB)

    Taylor Lorenz
    19 Dec 2014 | 6:09 am
    Instagram is a $35 billion business, according to Citi analyst Mark May. Mark Zuckerberg gained wide attention for paying what now seems to be a paltry sum of $1 billion for the service back in April 2012.  Last week, Instagram announced that it had surpassed Twitter in terms of users, topping out at over 300 million. Its users are also an average of ~1.8x more engaged than Twitter's.  The $35 billion valuation is significantly higher than the $19 billion Citi had previously estimated. Instagram has outperformed even its most conservative assumptions around user growth and monetization. …
  • Nike Is Becoming A Luxury Brand (NKE)

    Lara O'Reilly
    19 Dec 2014 | 5:33 am
    Nike stormed its Q2 2015 earnings on Thursday night (December 18). Revenue was up 15% year on year to $7.4 billion, while profit rose 23% to $655 million. That sales boost was due in part to Nike shifting its focus to high-end, "premium" apparel — which is exactly the way luxury designer brands make their money. In fact "premium" was the word Nike's CFO used on the earnings call to describe what's going on in Nike's brand and pricing strategy. Nike’s stock did still slump in after hours trading Thursday, as investors reacted to the news that the company’s futures orders rose at their…
  • After A Horrible Year, 72-Year-Old Publicis Boss Maurice Lévy Said He Will DEFINITELY Retire Before 2020 (PUB)

    Lara O'Reilly
    19 Dec 2014 | 2:43 am
    Publicis Groupe chief Maurice Lévy, once described by Sir Martin Sorrell as the “Freddy Krueger” of the advertising industry because he continues to work in his demanding role right into his seventies (he’s 72-years-old), has admitted enough is enough.   He will definitely be retiring in the next five years, Lévy told Bloomberg’s Francine Lacqua during the Leaders’ Lunch program, which airs on Bloomberg Television in the UK today at 5 p.m. GMT. Lévy has held the role of Publicis chief executive since 1987. He first joined the company in 1971 as the advertising group’s IT…
 
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    Video Made Easy

  • $20k additional digital budget – what are your experiments?

    Sarah McDonald
    15 Dec 2014 | 2:40 am
    Get creative with those end of year budgets. It’s that time of the quarter and time of year to wrap up your budget spending. You could be allocating funds to the new and experimental. For many, those budgets are attributed to more of the same. I gathered some media owner, media agency and client-side digital friends and asked ‘if I gave you an additional $20k to allocate before the end of the year, where would you spend it?’ This is what they suggested + some links to people who explain it better than then media owners do. Facebook Custom Audiences, using your customer emails as an…
  • How can you get 200K video views?

    anna
    9 Dec 2014 | 1:35 am
    alpharooms.com share their video 200,000 times and their video remarketing campaign is more cost-effective than search   alpharooms.com, founded in 1999, is a worldwide travel brand that offers discounts on hotels, flights, holidays, car hire and other holiday extras. Their portfolio includes 250,000 hotels and apartments in over 40,000 destinations. Last year, when looking at their brand searches on Google, alpharooms.com noticed that several unofficial videos had started to surface in the results, including obsolete voucher codes and old brand messaging. These unofficial videos acted…
  • Kittens in Videos: Do You Really Need Them?

    anna
    5 Dec 2014 | 8:11 am
    On hindsight, the ice bucket challenge was destined for internet glory. It’s simple, easy and inexpensive, it’s social, it works well on video, it’s authentic and it supports a good cause. The challenge was suggested by a baseball player with ALS, not a marketer. With so many creative marketing minds in the world spinning out great ideas, why aren’t they lighting up the webscape daily, even hourly? Why is it that the videos that get the most traction come from the least experienced people and places? Perhaps it’s because authenticity has overtaken creativity as the coin of the realm…
  • Football Chairman, a best-selling app, now has a Wooshii-made app video

    anna
    1 Dec 2014 | 2:14 am
    Providing your potential customers with an app preview video is an extremely effective way to accelerate app downloads. It brings your app to life, giving your audience a taster of your app before they purchase. It emotionally engages in a way that static images and text simply cannot. Football Chairman, a sporting app that enables you to build your own virtual football empire, is no stranger to success. When they launched the latest version of their app, it went straight to #1 in the UK paid app charts within hours of launch. It was named as one of the iTunes Editor’s “Best of…
  • 4 things you need to establish about your brand

    anna
    27 Nov 2014 | 3:05 am
    Before you think about making a video, in fact before you consider any marketing, it’s important to first stop and think about your brand. Because people don’t just buy into a product, they buy in to what a brand stands for. Check out our tips below: If you are keen to post a video project for free to our video-makers, please go here. The post 4 things you need to establish about your brand appeared first on Video Made Easy.
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    JCDecaux OneWorld

  • Winner Of The JCDecaux Innovate Campaign Of The Month – September 2014

    Kevin
    19 Dec 2014 | 3:48 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for September 2014 was an experiential campaign for KPN in the Netherlands. The Campaign. KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments. On Saturday…
  • Monoprix and JCDecaux Create a Rainbow Generator in Paris

    Kevin
    11 Dec 2014 | 9:00 am
    To brighten up your winter blues, let us have a look back at a campaign that will surely put a smile on your face. In May this year the French supermarket Monoprix, working with Rosapark and JCDecaux Innovate France, created a campaign to lift people’s mood during their daily routines. They created the first rainbow-generating billboard in Paris using natural light and recycled water. The “Bye Bye Gloominess” campaign brought three days of colour and optimism to the streets of Paris. To generate the rainbow, JCDecaux installed a 8m2 billboard in La Vilette with a water sprinkler that…
  • Bring out the Champagne; JCDecaux UK wins “Best Digital Billboard” at the DailyDOOH Gala Awards!

    Aglaia
    5 Dec 2014 | 6:50 am
    The DailyDOOH Gala Awards recognise excellence and promote best practice within the digital outdoor advertising and digital signage industry. We are thrilled to see JCDecaux UK winning the prestigious DailyDOOH “Best Original Digital Billboard” award for the 120m2 Motion@Waterloo advertising screen! The prize was announced by an international panel of industry experts from Italy, France, Germany, Spain, North America and the UK. JCDecaux UK Motion@Waterloo wins DOOH Best Digital Billboard “One of the things that all of the judges liked with the three JCDecaux finalists was the…
  • How Alibaba Broke Online Retail Records in 13 hours

    Nathalie
    12 Nov 2014 | 5:00 am
      By 1.00pm on 11.11.2014, consumers had spent more than RMB 35bn (€4.6bn) with Alibaba, beating last year’s total spend in just 13 hours of trading.  And it took only three minutes for the website to reach its first milestone of RMB 1bn (€ 131m.) in transaction volume – down from the 1 hour taken in 2013! But the most significant figure to note this year is that of the number of transactions that happened via smart phones and other mobile devices. The 2014 sale saw almost half (46%) of Alibaba’s total online transactions coming from mobile devices, up from 25% last year.
  • Estée Lauder and JCDecaux Paint the Town Red

    Kevin
    10 Nov 2014 | 4:58 am
    To promote their new range of lipsticks, Estée Lauder together with JCDecaux and OMD / Fuse recreated the excitement of playing casino slot machines right on the streets of Paris. Three bus shelters strategically located in the city’s trendy and fashionable areas were equipped with interactive screens and mini printers to give people the opportunity to win “Red Pure Color Envy” sculpting lipsticks. People could play the game by pressing a button at the bottom of the 42-inch screen. If three images of the “Pure Color Envy” red lipsticks appeared together, the panel dispensed a free…
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    Harmelin Media Blog

  • Traditional Media Is Not Dead

    Blog@harmelin.com
    1 Dec 2014 | 4:19 pm
    We often hear about the growth of digital media and the increased adoption of new media devices. With the press that digital media receives, it is easy to think that traditional media is becoming obsolete, especially among younger adults. It is true that TV, radio, magazines, and newspapers are not the dominant media that they once were. But they are not dead. They still play a significant role in consumers’ lives.
  • Association of National Advertisers 2014 Conference Recap

    Blog@harmelin.com
    18 Nov 2014 | 4:34 pm
    At the ANA conference a few weeks ago, we saw some great presentations from Target, General Mills, Chobani, Nissan, T-Mobile, Walmart and many other iconic brands and companies.
  • The Progression of Programmatic in the Traditional Space: How it Will Affect Buyers and Sellers

    Blog@harmelin.com
    29 Oct 2014 | 3:20 pm
    pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here.
  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
 
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    AdEspresso » Blog

  • 7 counterintuitive things we avoided doing to grow 10X in a year

    Armando Biondi
    17 Dec 2014 | 5:29 pm
    Lots of people have been asking what it takes to grow a company 10X in a single year. With AdEspresso, we recently hit $5M in platform revenue, up from just $500k twelve months ago, so I can tell you something about it. The main learning so far is that -yes- it’s about what you did to go from here to there, but -even more importantly- it’s about what you didn’t do. Sounds weird, huh? Still, that has been very much the case for us, as well as for many founders that were able to get the initial product-market fit. So, hoping it can be helpful to you as well, here’s the quick and…
  • Scale your Teespring Business with Facebook Ads & AdEspresso

    Massimo Chieruzzi
    10 Dec 2014 | 9:37 am
    There are two things you need to know about Teespring. First, they’ve built an amazing platform that allows anyone to design and sell t-shirts. Second, selling Teespring tees through Facebook ads is a match made in heaven. They just sell amazingly well, and the process translates to ridiculously low costs to acquire customers. That’s why we’ve worked with Teespring’s awesome team over the last month and we recently announced a strategic partnership with them to allow Teespring sellers to optimize their Facebook Ads with AdEspresso. And in today’s post, I’m…
  • 8 Ways To Improve CTA For Facebook Ads

    Dan Virgillito
    8 Dec 2014 | 6:22 am
    The number of Facebook ads created every day is absurd. Let’s just say it exceeds the ads created on all other social networks and be done with it. Maybe that’s reality and maybe it isn’t: the point is that the budget spent by marketers on Facebook advertisements is overwhelming. The conventional tip is to concentrate on the design of a Facebook ad – marketers expect to rise above the noise once they occupy that ground. That used to be true when the social network was new and unrivaled. Today, following this tactic will just make you another contributor to the landfill. But you can do…
  • Buying Facebook Likes Suck, Here’s The Data To Prove It!

    Massimo Chieruzzi
    19 Nov 2014 | 11:47 am
    I get it, believe me, I perfectly get it and I’ve been in your position before: Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly! You don’t want to look lame with only few hundreds likes while your competitor has thousands. So you give in to temptation and even if, likely, you know or feel it’s wrong, you buy likes. Not acquire, but simply buy. Few hours later, with 0 effort and an expense of few dollars you’ve beaten your competitor and can now brag…
  • Facebook Marketing For The Holiday Season: 10 Things To Implement Now!

    Dan Virgillito
    12 Nov 2014 | 9:12 am
    You’ve probably heard how important Facebook marketing is for your business near the holiday season, but do you know how it can specifically increase revenue and drive higher profits? You don’t want to be that marketer who brags so incessantly that fans start taking different routes to avoid you. But you also don’t want to miss out an opportunity during the time when people are more than willing to shell out money to buy gifts and donate to charitable causes. According to a research by CMO, Facebook is going to dominate social spending this holiday season, including a larger investment…
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    speaking in clicks

  • Effective Web Design: Sliding Into the Psyche

    Mark Laporta
    15 Dec 2014 | 5:32 pm
    In the last few decades, the design aspect of consumer electronics has taken on more and more importance. Today, people by their technogear as much for its look as any real understanding of what’s going on inside. That’s not surprising really, considering that’s how most people get into relationships and have for countless centuries—all those volumes of chicklit to the contrary. So in a world more dominated by looks than ever before, it’s hard to understand the discrepancy that occurs so often, between the design of a product and the design of the Web site built to…
  • What is Copywriting?

    Mark Laporta
    6 Dec 2014 | 4:52 pm
    I wish I could say this was a trivial question. But the more you ask around, the less likely you are to find a unified opinion about what the task entails. Over time, you’ll discover that, like snowflakes, no two definitions of the term are quite the same. As I see it, this diversity of opinion grows out of a single misperception: The absurd idea that copywriting is fundamentally about words. That this misperception persists despite the untold aggravation it causes on every project just shows how deep a delusion it is. In reality, copywriting is about ideas. It’s the development of a…
  • Consistency: Mythical Beast, Real-world Tyrant

    Mark Laporta
    19 Nov 2014 | 5:24 pm
    When it comes to messaging, the word “consistency” is the consistent favorite, as a way to describe the messaging goals of many a brand. It consistently wins the prize for the most overused word in the business. Not that I don’t understand the impulse. With today’s top-heavy staffing, it takes so many hours to reach common ground on the simplest decisions that there’s little incentive to evolve consumer messaging once the latest tagline passes in committee. It’s so bad that the very idea of a consistent style of communication is too radical to contemplate.
  • Walking Away From Marketing Pseudoscience

    Mark Laporta
    25 Oct 2014 | 6:45 am
    By now the concept of Engagement has burrowed deep into the consciousness of nearly everyone involved with digital marketing. It has gone beyond buzz worthiness and graduated to the status of a topic most people take for granted. Of course you’ll develop an engagement strategy for your Web presence. Of course you will. Trouble is, the very ubiquity of the concept has led a large swath of the industry to see engagement as a generic, quantifiable thing that you can lock into your site—if only you follow best practices. Hence, we have Information Architects and User Experience Designers…
  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
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    Clearcode

  • What is Open-Source Software and How Has it Grown?

    Michael Sweeney
    19 Dec 2014 | 10:43 am
    WordPress, Linux, Piwik, FireFox, OpenOffice, VLC – what do all of these have in common? They are all examples of open-source software and systems. Open-source is shaping the software and application market, and with tens of thousands of new projects being created every year, you are bound to come across more of them in the very near future. What is Open-Source Software? The term “open-source” frequently occurs in the tech and software industries. One of the most common comparisons is between closed operating systems like Microsoft’s and Apple’s and the open-source equivalent,…
  • The Difference Between SaaS Applications and On-Premises

    Michael Sweeney
    17 Dec 2014 | 9:35 am
    The way software and applications are delivered to users and companies has changed a lot in recent years. The traditional model of acquisition, known as on-premises software, consists of downloading or installing the software on a computer or server. Prior to 2005, this model was the most common form of software delivery to individuals and businesses. While this method is still relevant, mainly for large enterprises, another method of software delivery is promising great advantages to SMEs and big business alike – SaaS. Software as a Service (SaaS) is an exciting, rapidly growing area in…
  • Clearcode’s Beer and Bacon Meetup

    Michael Sweeney
    16 Dec 2014 | 9:51 am
    Sharing ideas, knowledge and experience is one of the most successful ways for individuals to grow within a company, especially within an ever-changing industry like software development. The opportunities to get together with colleagues and have a structured, meaningful discussion are often few – and when you have over 80 employees in your company, the conference room is just not big enough. So a decision was made to hold Clearcode’s first internal presentation and discussion meeting. And where better to hold it than in the Europeum Hotel – just a few steps from the Clearcode…
  • 3 Reasons Why Software Development Projects Fail

    Michael Sweeney
    11 Dec 2014 | 8:15 am
    According to the 2013 CHOAS Manifesto by the Standish Group, only 39% of IT projects succeeded in 2012. With IT now recognized as one of the top-performing and fastest-growing industries, the need for perfect and optimized project execution has never been greater. As with all large industries that comprise of a broad spectrum of projects, it can be difficult to pinpoint the exact root causes of project failure. However, by analyzing other reports on IT project failure, patterns and common culprits start to emerge. While each project has its own unique reasons for failure, most can be…
  • Why Branding, UX, and UI Are Critical Elements in Software Development

    Michael Sweeney
    9 Dec 2014 | 8:09 am
    What does it take to build a successful application? In software development, most people would talk about the technical aspects – thorough planning, a quality codebase, and ongoing support and maintenance. While they are all important to the success of an application, they wouldn’t get anywhere without the seamless delivery of non-programming elements – branding, UX, and UI design. The Importance of Branding The term brand has a broad definition that is made up of many key parts. On a deeper level, a company’s brand represents its mission, outlines value and experiences customers can…
 
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • What can US presidents teach us about voice-over?

    Constantino de Miguel
    19 Dec 2014 | 10:20 am
    As voice over artists we all know how important our voice is for determining how people feel about a product, a service, a company, or a topic we are talking about. How we use our voice in our everyday lives, when we are not working, is also a major factor on how people perceive the […]
  • Could wearable technology be the next big thing for voice-over?

    Constantino de Miguel
    2 Dec 2014 | 12:25 pm
    Wearable technology is at the moment one of the big buzzwords in the hi-tech world. The ecosystem around voice-over should not ignore this tech development.
  • Why recording voice over can be a moral maze

    Constantino de Miguel
    20 Nov 2014 | 9:27 am
    Recording voice-overs for alcohol, tobacco, e-cigarettes, animal misuse, political parties, firearms, pornography, fast food? And keeping a moral balance?
  • The power of the thank you note

    Constantino de Miguel
    12 Nov 2014 | 1:08 pm
    Saying thank you, gracias, merci, danke, bedankt, grazie... It doesn't cost a penny but the effect of true gratitude can be remarkable on your client.
  • The other side of the booth…

    Constantino de Miguel
    24 Oct 2014 | 8:19 am
    What’s it like on the other side of the booth? As voice-over artists we are expected to perform, take direction and be a mind reader!
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    Media Planning Playbook

  • Prevent Ad Fraud in Your Digital Media Buys

    Capitol Media Solutions
    17 Dec 2014 | 9:26 am
      The growing digital media landscape continues to offer many new, exciting advertising options for marketers, but new alternatives occasionally bring new problems. In this case it’s ad fraud. Ad fraud has increasingly become more common. It impacts the marketing community economically.This year alone marketers are expected to lose as much as $11 billion due to ad […] The post Prevent Ad Fraud in Your Digital Media Buys appeared first on Media Planning Playbook.
  • Display Ads: Maximizing Your Investment

    Capitol Media Solutions
    10 Dec 2014 | 7:34 am
    A study by ComScore recently revealed that nearly half of all online display ads are never being seen. A separate study by Google and DoubleClick found figures closer to 60% of display ads. When you combine this data with click-through rates for banner ads which appear to be less and less substantial marketers might be […] The post Display Ads: Maximizing Your Investment appeared first on Media Planning Playbook.
  • Considering Buying Mobile Ads: Read this First

    Capitol Media Solutions
    3 Dec 2014 | 7:33 am
    It’s no secret, mobile has become big business. Smartphone and tablet sales are through the roof.  Media consumption habits are changing and the time spent consuming digital media is on pace with traditional media like TV. In fact, one study even found more people globally own mobile devices than own toothbrushes. The sheer massive penetration […] The post Considering Buying Mobile Ads: Read this First appeared first on Media Planning Playbook.
  • The Huge Benefits of New Digital Media Buying Standards

    Capitol Media Solutions
    19 Nov 2014 | 4:00 am
      Online publishers often tout digital media buying as the most measurable approach to advertising. However, an ad won’t drive action if your audience never views it. In 2013, ComScore research indicated that website visitors don’t see 46% of ads. This matters even more because many advertisers buy digital media on a standard cost per impression […] The post The Huge Benefits of New Digital Media Buying Standards appeared first on Media Planning Playbook.
  • Does Your Media Buying Company (Gasp!) Only Work in One Industry?

    Capitol Media Solutions
    12 Nov 2014 | 4:00 am
    One of the most common questions that businesses like yours ask Capitol Media Solutions is whether we have experience in their industry. For some, it’s a defining factor in which media buying company they hire. For others, it’s one checkbox among many in their criteria. Usually, the answer we give is “yes.” We’ve worked with […] The post Does Your Media Buying Company (Gasp!) Only Work in One Industry? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • The Biggest Advertising Agency New Business Secret

    Peter
    15 Dec 2014 | 10:01 am
    The Biggest, Most Important Advertising Agency New Business Secret. I am reposting my LinkedIn October thoughts on advertising agency sales because of Ogilvy & Mather UK ‘s website. They tell it (sell it) like it is.   See what I mean about their angle here… it is rare to see an advertising agency, especially a huge one remember that …. […] The post The Biggest Advertising Agency New Business Secret appeared first on Peter Levitan & Co..
  • Ogilvy & Mather UK : Gets It!

    Peter
    13 Dec 2014 | 9:53 am
    Ogilvy & Mather UK : Gets It! Too many advertising agencies are afraid to say “sales”. Here’s my take on getting it ‘getting it on’ on LinkedIn. Visit Ogilvy’s quick take… But, don’t blink!             Thinking about that very special someone? You know, your agency’s CEO? What to give them for Xmas??? How […] The post Ogilvy & Mather UK : Gets It! appeared first on Peter Levitan & Co..
  • Easy Video Marketing

    Peter
    10 Dec 2014 | 10:54 am
    You Use Video Marketing On Your Website. True? Here is a great video marketing infographic from Wideo… Who is that? Here is what they say: Make and share awesome videos online Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life. Now go forth […] The post Easy Video Marketing appeared first on Peter Levitan & Co..
  • Ginger Baker Rules Rock (Um, Jazz) Drums

    Peter
    9 Dec 2014 | 9:24 am
    Look, Ads Are Wonderful, But Be Dazzled By Ginger Baker I’ve been checking out the blog The Curious Brain… it reminds me that music rocks. Go there. So ya know that Ginger Baker is the man right? If you say ‘Who is Ginger Baker?’ Shame people. He is more interesting that Dave Droga. Watch this movie. […] The post Ginger Baker Rules Rock (Um, Jazz) Drums appeared first on Peter Levitan & Co..
  • The Video: How To Write An Advertising Agency Book

    Peter
    8 Dec 2014 | 2:38 pm
    My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months” Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it. The video will show you how to get a […] The post The Video: How To Write An Advertising Agency Book appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • 10 Ideas for Non-Promotional Facebook Posts for Your Industry

    HHamblin
    2 Dec 2014 | 6:38 am
    Facebook recently announced they are changing the way users see promotional content created by business pages. They want to show less promotional content and more content users want to see. Sometimes getting started creating a new content for your pages can be hard, so we’re here to offers some ideas. We’ve chosen 10 industries, and […]
  • Promotion vs. Content: What Facebook Changes Mean to Your Business

    HHamblin
    2 Dec 2014 | 6:32 am
    Last month Facebook announced more changes in the way business pages posts will be shown to their followers. Evidently what users want to see on Facebook is more updates from their family, friends and pages they care about and less promotional content.
  • 10 Secrets to Growing Your Email List

    HHamblin
    13 Nov 2014 | 11:00 pm
    A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list […]
  • 5 Steps to Finding Your Customer

    HHamblin
    9 Nov 2014 | 11:00 pm
    As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
  • 5 Ways to Make Your Customer Remember You

    HHamblin
    4 Nov 2014 | 11:00 pm
    Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service and products play equal roles in keeping your business at the forefront of your customer’s minds.
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    Filthy Rich Writer

  • Copywriting Q&A: 4 More Books Copywriters Need to Read

    Nicki Krawczyk
    15 Dec 2014 | 5:00 am
    There’s no end to your education, but that education should stay fun, don’t you think? To that end, we’ve compiled a list of four more books you should add to your copywriter reading list. Got your Amazon wish list ready? Read on… Today’s question is from Eleza B. who asks, “Are there any books you recommend I read to keep me on top of my copywriting game?” Now that we’re knee-deep into the holiday season and you have some time in planes, trains and automobiles (or perhaps tucked away, seeking a break from family), this list should keep you busy…
  • Copywriting Q&A: Why “Practice Makes Perfect” is Wrong

    Nicki Krawczyk
    8 Dec 2014 | 5:00 am
    If the way to get to Carnegie Hall is practice, that must be true for copywriters too, right? Actually…not quite. Instead of focusing on writing, writing, writing, copywriters should adopt a different technique instead. Ready to find out what it is? Read on… Today’s question comes from Terrell R. who asks, “They say that writers get better by writing. Does the same thing hold for copywriting? Should I be churning out ads for an hour each day?” They (whoever “they” is) say that for writers to improve, they need to write. Journalists need to crank out…
  • Copywriting Q&A: How to Keep a Project from Falling Through

    Nicki Krawczyk
    1 Dec 2014 | 5:00 am
    It’s heartbreaking: You find a potential client, put together the perfect proposal, they say “Yes!” and then…the project just dies. No project…and no paycheck. Today, let’s talk about why that happens and what you can do about it. Read on… Today’s question comes from Tara H. who asks, “I landed a new client and was super excited, but after just a few days they came back and told me they didn’t want to do the work after all. Did I do something wrong?” First, let me just say that this premature project death happens to the best…
  • Copywriting Q&A: 5 Easy Tips for Maximizing Your Time

    Nicki Krawczyk
    24 Nov 2014 | 5:00 am
    Twenty four hours often doesn’t feel like enough time to do everything you need to do—especially when you ‘re building up your new copywriting career. So, short of bending the rules of time, what’s a person to do? Maximize what you’ve got. Read on… Today’s question comes from Anders T. who asks, “Probably like the rest of the world, I’m so busy all the time that I feel like I’m not devoting enough time to building my business. Are there any tips you can offer for…adding five more hours to the day?” While I can’t add…
  • Copywriting Q&A: How to Deal with Haters

    Nicki Krawczyk
    17 Nov 2014 | 5:00 am
    Wouldn’t it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh it would, it would. But that’s just not the case. So let’s talk about how to stay up when other people are bringing you down. Read on… Today’s question comes from Cressida H. who asks, “I’m really excited about copywriting and I actually have a lot of confidence that I’ll be able to make it my career. However, I’m not exactly getting the support I’d have expected from some of the people around me. Do you have any…
 
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    Whitehouse Post » Blog

  • Nikki Socks It To ‘Em

    Frank Collective
    18 Dec 2014 | 2:36 pm
    Where do socks go when they escape the rough and tumble of the dryer? Where everyone wants to go when they win big…! If it knocks your socks off, be sure to grab ‘em quick—and then use your free hand to give Nikki Vapensky and Adolescent a hearty thumbs up.
  • Field Notes

    Frank Collective
    16 Dec 2014 | 2:55 pm
    We write to grow beyond ourselves—beyond the confines of our bodies, our minds, our time. We write to remember—the magnificent, the mundane. We write to remember. Now. The present—yesterday, today and tomorrow. Meander with Matthew James Thompson, Adam Cote and Matt Schaff through notes from the field—and remember to write. Write to remember.
  • Kristin Returns to Chicago—As EP!

    Frank Collective
    15 Dec 2014 | 9:57 am
    Kristin is off to Chicago—as EP! Warm congrats and wishes KB! Keep reading for the full release or check it out on SHOOT, Agency Spy, Below the Line, Post Perspective and LBB. Whitehouse Post is pleased to announce the promotion of Kristin Branstetter to Executive Producer of their Chicago office. Branstetter began her career with the company as a Producer in their Chicago office in 2002, before being promoted to Senior Producer in 2006 and then relocating to their Los Angeles office in 2010. Branstetter’s rise within Whitehouse Post is a testament both to her skill and experience as a…
  • Vegas

    Frank Collective
    8 Dec 2014 | 5:50 pm
    Where can you time travel, play dress-up as an adult, and get lost while still being seen? Vegas, of course. Take a trip through time with Martin Leroy, Jamie Rafn, Sherpa Pictures and Carbon.
  • Inside the Box

    Frank Collective
    3 Dec 2014 | 3:37 pm
    We all know that kids often have more fun with the box than its contents. We also know that we’re all just a bunch of over-sized kids. So join Trish, Ethan and Crandall this holiday season in giving #justabox, filled with your own stories, your own meaning—and be sure to package it in lots of tissue. Go here to see all of the spots in their native habitat.
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    Punchbowl trends blog

  • 6 Trends That Might Impact Marketing to Moms in 2015

    Amie Reardon
    9 Dec 2014 | 6:00 am
    With 2015 fast approaching, it’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market. A number of these trends have already emerged and we dug into six of them. Check out these 6 emerging digital marketing trends for 2015 that should be a top priority for mom-focused brands: Mobile commerce: Moms expect more now from their smartphones than ever before,…
  • 5 Winning Tips for a Successful Twitter Contest

    Amie Reardon
    27 Oct 2014 | 6:00 am
    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral. All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes: Follow the rules: Make sure to do your due diligence and review rules and guidelines as stated…
  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
 
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    Tradical 360 Blog

  • Top 5 SEO Myths Debunked for 2015

    Daniel Ryan Adler
    10 Dec 2014 | 8:54 am
    SEO has changed hugely over the past few years, so much so that those marketing directors who knew what they were talking about back in 2012, probably don’t know what they’re talking about any more, unless they’ve kept up with all the SEO and web development blogs. We’re here to debunk the top 5 myths we come across when selling to potential clients, so that if you are willing to take on an SEO campaign by yourself, you know how to do it, and if you do need our help, you know we’re telling you the truth. 1. I need a front-end guy for SEO Not true. SEO is really a way of…
  • The Future of Mobile Development

    Daniel Ryan Adler
    4 Dec 2014 | 11:09 am
    Now that some of the numbers are in from last week’s shopping frenzy, it’s become apparent that mobile shopping will soon become preferable to desktop shopping. Over half of Thanksgiving and Black Friday traffic had a mobile source, though just a quarter of online sales came from mobile. Possible explanations for this include the idle browsing most people do when stuck on the couch in a post-turkey malaise during the Cowboys game, seeing something they like and then the game resumes so they wait to get home to click buy. Shopping frenzy The transition from 5% of mobile traffic on Black…
  • Clickbait: Content Marketing’s Biggest SEO Nemesis That’ll Have You Sleepless for Nights to Come

    Lucas Miller
    1 Dec 2014 | 11:12 am
    Clickbait. The answer is clickbait. Sorry to cut the drama short with that one, but I figured it would just make this entire process a bit easier for everyone, as opposed to having your jaw hit the floor a few paragraphs in. Listen, every powerful entity has an opposing force with which it must battle, and content marketers with an eye single to the glory of search engine optimization (SEO) have theirs: once again, with even less drama this time — clickbait. Morgan Freeman has left the building, people. Villains abound: Batman has the Joker, Superman has kryptonite, Spider-Man has that one…
  • How to ‘Get’ Social Media For 2015

    Daniel Ryan Adler
    20 Nov 2014 | 12:21 pm
    Social media in 2014 has been largely about becoming a game-changing industry, especially with regard to content marketing. But as the virality of Bill Cosby memes has shown, social media is a force to be reckoned with. Social Media: What it’s good for A lot of companies know that they need social media, but they don’t really know why or what for. They think that social is a great way to promote viral videos, or to get more likes than their competition, but too often they miss the point. An effective social media campaign can do many things, such as provide customer support, foster brand…
  • 5 Content Marketing Takeaways for SEO in 2014

    Daniel Ryan Adler
    12 Nov 2014 | 11:28 am
    Content marketing has changed a lot over the past year. Thanks to Contently, we’re going to talk about the latest trends in the industry and how they affect SEO. Here are our takeaways. 1. Social media is about entertaining A lot of people are still confused about social media and what it’s good for. The fact is, most people use social media to have content curated to them by people they trust, i.e. friends and people they follow. Social media has changed a lot since the days where you could post about what you had for breakfast (okay, you could never really post about what you…
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    AdSpruce

  • Mobile Video Plays Double Year-on-Year: Ooyala

    Tegan Pyke
    10 Dec 2014 | 1:25 am
    A new report, released by video technology company Ooyala, has found that video plays on mobile devices have risen 114 per cent year-on-year. With mobile devices now making a third of all online video plays, the growth has been attributed to increased broadcasting and viewing of sports and news online. With the release of Ooyala’s Global Video Index for Q3, more data has been released showing the continual and considerable growth of mobile video. As well as doubling over the year, mobile video plays have also increased 20 per cent quarter on quarter. This phenomenal rate of growth means…
  • Mobile Advertising in APAC and Africa

    Tegan Pyke
    9 Dec 2014 | 2:45 am
    When it comes to technology and digital advertising, APAC and Africa are the next billion users. They represent the future of digital commerce and an open market with a wealth of opportunity. The key to success? Mobile and video. The Asia-Pacific area, India and China, Africa and Latin America are going through rapid growth. The emerging markets in these areas are the key to success for digital commerce; they’re seeing massive mobile device uptake and increased internet usage, but they’re removed from the monopoly that mega-corporations like Google and Apple have over the…
  • Indians Prefer Mobile Video to TV: Vuclip

    Tegan Pyke
    4 Dec 2014 | 12:13 am
    According to a new study conducted by Vuclip, 74 per cent of Indians prefer to watch video content on their mobile over traditional methods like television. This indicates that mobile video has moved past early adoption to mainstream audiences in India, the world’s fastest growing mobile market. The Global Mobile Video Report for Q3, released last week by Vuclip, has revealed that the majority of the world’s population prefers to view video content via mobile devices. In India this is particularly pronounced, as the 74 per cent of Indians who prefer to use mobile beats out the…
  • Feature Phones: Mobile Advertising’s Biggest Opportunity

    Tegan Pyke
    2 Dec 2014 | 12:34 am
    Despite the fact that smartphones made up half of all handset shipments worldwide last year, feature phones still make the majority of the mobile device market. Seven out of eight mobile phone users will be using a feature phone, which leaves one obvious question: Are you tapping into the feature phone market yet? While smartphones are taking the world by storm and have truly taken hold in most Western markets, advertising is currently facing a massive misconception on their real popularity. Globally, smart phones are still wildly outnumbered by feature phones and full global saturation could…
  • India – the Fastest Growing Asia Pacific Smartphone Market: IDC

    Tegan Pyke
    27 Nov 2014 | 7:47 am
    Bolstered by mobile-only internet users, India is now the fastest growing smartphone market in Asia Pacific. Retailers in India sold 23.3 million smartphone units in Q3 2014, an 82 per cent year-on-year growth, according to IDC India. Feature phones may be India’s most popular mobile device group but smartphones are increasing in numbers. In the last quarter, smartphones were 32 per cent of all mobiles sold. This is a staggering figure considering that in Q3 2013, smartphones were only 19 per cent of the market Mobile devices like smartphones and feature phones are the first screen for…
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    Brogan & Partners Convergence Marketing

  • Weekly Recap - December 15, 2014

    Ellyn
    19 Dec 2014 | 7:58 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 15 Social Media Companies To Watch In 2015 This was an exciting year for social. Mark Zuckerberg: Facebook May Offer Something Beyond The Like Button (But Sorry, No Dislike Button) For years, people on Facebook have wanted something more than the Like…
  • Celebrating 30 years of creative advertising: #27 Comcast.

    Laurie
    18 Dec 2014 | 8:44 am
    When Comcast moved into Michigan, it needed a high-speed kick start, so it hired Brogan. We got up to speed in no time and soon were also servicing another division of the company, Comcast Chicago. Over the years, working with both divisions we turned around a lot of great work in record time (no dial up, here!). One of our favorite Comcast retail marketing campaigns was the Guru campaign. At the time, technology was changing rapidly and Comcast was on the forefront of developing new products and services (remember when no one knew what On-Demand was?). To appeal to tech early-adopters, we…
  • 5 types of online content people love to share, from BuzzFeed’s CEO

    steve
    18 Dec 2014 | 7:07 am
    BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contribute to online sharing and driving clicks, but some key factors outweigh others.  So what are the most popular share statements; and which ultimately make us want to share with our social networks?  Marketers take note:  5 popular content topics that drive social shares:       1.Content as Identity.  People share content that is personal to them.       2.Capturing the Moment.  Look what…
  • Celebrating 30 years of creative advertising: #26 Brogan Promotions.

    kaitlynn
    16 Dec 2014 | 6:27 am
    Over our 30-year history, Brogan & Partners has spent the majority of that time promoting all of the great clients we’ve had the opportunity to work with… but we’ve always found a little time to promote ourselves, too. Whether we were hosting a competition for Michigan-based companies to win a complete marketing makeover or hosting a party for all of our media representatives, people have noticed Brogan & Partners the same way people noticed our founder, Marcie Brogan, when she first started the agency. With her iconic red-rimmed glasses, signature shoulder pads and ingenious…
  • Effective nonprofit social media marketing campaign example #4: Department of Health.

    maila
    12 Dec 2014 | 10:24 am
    Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to hear from is your parents. Yikes! We’d feel awkward for you. But just because it’s awkward doesn’t mean it should be avoided. The Department of Health in England launched the Awkward Conversations Project and made it their goal to talk with teenagers about difficult (and embarrassing) issues that can be damaging to their health. Research showed that stating the facts wasn’t enough to…
 
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    Aerial Advertising Blog

  • Minions Movie Trailer | #TBT The Despicablimp

    18 Dec 2014 | 8:30 am
    The adorable minions from the Despicable Me movies are coming back to theaters in their very own full-length animated film, "Minions." A new sneak peek trailer shows the origins of the little yellow henchmen, and follows them on an adventure to New York city in 1968. Will the minions find a new master to serve? You will have to watch the movie to find out! Check out the "Minions Take Manhattan" trailer below to learn more.  
  • Aerial Banners Cost | Airplane Messages FAQ

    16 Dec 2014 | 8:30 am
    What is a sky banner? A sky banner is a large format aerial billboard typically pulled, or towed, behind a fixed-wing banner towing plane. Sky banners can be flown by small, medium, and large brands and individuals looking to raise awareness in a certain region or area. These eye-popping airplane messages create the most impact over large crowds. Commonly, advertisers choose to fly sky banners over beaches, sporting events, state fairs, music festivals, and other areas where people choose to gather outdoors. Other forms of aerial advertising include sky writing/ sky typing and blimps.
  • How To Target Affluent Consumers With Your Ad Campaign

    9 Dec 2014 | 8:45 am
    Affluent consumers are a valuable target as they have a large amount of disposable income. When advertising to them, you have to think creatively. This demographic is used to the daily bombardment of advertisements via direct mail, TV/cable, telemarketing, etc. Due to ad saturation across these traditional channels, aerial advertising makes a great platform for reaching affluent consumers and grasping their attention. It helps brands break out from the mainstream and deliver a clear, succinct message. Certain locations and events tend to attract high net worth individuals more than…
  • Up, Up, And Away! Legend Blimp Takes Flight Over Sydney, Australia

    4 Dec 2014 | 11:30 am
    (Appliances Online Legend Blimp Maiden Flight Over Sydney - Photos courtesy of ApplianceRetailer.com) Van Wagner Airship Group LLC's newest blimp, the Legend Blimp, is getting the attention of the media and local community over in Australia! Yesterday, friends and supporters of Appliances Online, a major online retailer of home goods and appliances headquartered in Sydney, Australia, met at The Island, a bar floating off the Sydney Harbor, to toast the official launch of the Appliances Online blimp. The aptly named Legend Blimp (#LegendBlimp), is a 127-foot-long, larger-than-life…
  • Helicopter Banner Advertising | Banner Towing FAQ

    2 Dec 2014 | 8:30 am
    What is the cost of a helicopter banner? Helicopter banner costs are determined by a few different factors: Size of the aerial banner: Helicopter banners range in size. Pricing out types of materials used to create the banner and determining the square footage will play into overall heli banner costs. Duration of flight/ gas: This is a main factor when determining aerial advertising cost. When it comes to fuel, a 2 hour flight will be less costly than a 4 hour flight. We can help you determine the exact market that is best for your ad, the perfect event to fly over, and from there, determine…
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    Sunrise Advertising

  • 5 Musts for Planning 2015 and Analyzing 2014

    Sunrise
    4 Dec 2014 | 7:27 am
    Many brands use social media but very few have a plan and even fewer analyze social data in order to optimize their efforts. If you didn’t have a plan for 2014, put one together for 2015. If you weren’t tracking impressions, engagements, etc. in 2014, track them in 2015. So what are the most important pieces to planning and analyzing? Here are my five tips: 1. Listen. Listen on Twitter, on Facebook, to bloggers, Google searches, etc.  What is your target audience saying about your product or service? Can you incorporate what you hear into your content in 2015? 2. Consider…
  • We’re Hiring a Production Designer!

    Sunrise
    25 Nov 2014 | 7:50 am
    We are seeking an uber-talented production designer with invincible chops to help us in our daily quest to energize established brands. In this role, you will be exposed to a variety of media channels every day and the scope of our work requires elite design problem-solving and creativity. This is a design role, but with heavy emphasis on production and project management. It requires an individual who works smart, is driven, organized and passionate about our industry. The ideal candidate loves typography and has infinite ideas about how to make it come alive. You will work in a…
  • Brands Hide their Wrappers Under their Advertising

    Sunrise
    19 Nov 2014 | 11:30 am
    As the American population gets smarter about what they consume, brands seem to be scrambling to keep their products on the “okay to eat and drink” list. But, will these efforts really help their declining sales or will the American public see past the advertising? I’m leaning toward the latter. What is and isn’t healthy is all over the internet, commercials, branding, everywhere! Avocados are healthy, chips aren’t, and we get it! The American population can’t help but be educated on the topic. And brands, like McDonald’s, are seeing sales decline. Why? One can only assume that…
  • We’re Hiring a Designer!

    Sunrise
    10 Nov 2014 | 1:08 pm
    We are seeking a talented designer with the passion and drive to help us energize established brandsevery day. The ideal candidate sees the beauty of blending strategy and consumer insights to consistently craft relevant, innovative and compelling designs for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand…
  • We’re Hiring a Copywriter!

    Sunrise
    10 Nov 2014 | 1:04 pm
    We are seeking a talented writer to help us energize established brandsevery day. The ideal candidate understands the importance of using consumer insights to strategically and consistently craft relevant, influential and compelling copy for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand brand strategy…
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    Palchoice

  • 15 life lessons from ancient text panchtantra

    admin
    15 Dec 2014 | 12:33 am
    The post 15 life lessons from ancient text panchtantra appeared first on Palchoice. Man quest is always to learn new things. But we can learn so many new things from our ancient history also. The ancient text is full of wisdom quotes and text. They can teach us how to live a wonderful life. Recently I completed reading the ancient Indian text panchtantra. I tell you this book [...] The post 15 life lessons from ancient text panchtantra appeared first on Palchoice.
  • 16 wake up early quotes to inspire you

    admin
    28 Nov 2014 | 10:21 am
    The post 16 wake up early quotes to inspire you appeared first on Palchoice.   Why is there  so much fuss about waking up early in the morning? Why your mother keep on pestering you from the day you started your school to get up early in the morning? What’s so magical about getting up early in the morning? Let’s get it clear that every person is different. Some [...] The post 16 wake up early quotes to inspire you appeared first on Palchoice.
  • top 9 famous quotes of chanakya

    admin
    23 Nov 2014 | 12:39 am
    The post top 9 famous quotes of chanakya appeared first on Palchoice. Chanakya was an acclaimed Indian teacher, philosopher, and royal advisor. A professor of economics and political science at the ancient Takshashila University, Chanakya is widely credited for having played the most important role in the establishment of the Maurya Empire. Maurya empire was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. [...] The post top 9 famous quotes of chanakya appeared first on Palchoice.
  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
  • Walking lesson: learn to walk really?

    admin
    12 Nov 2014 | 11:35 am
    The post Walking lesson: learn to walk really? appeared first on Palchoice. Since I was working continuously sitting in front of the computer my mother was forcing me to go for a walk in the park. I also needed a break so I decided to go for an evening walk and get refreshed. But this evening walk turn out to be very fruitful for me in more [...] The post Walking lesson: learn to walk really? appeared first on Palchoice.
 
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • ClickDealer

    AllAdsNetwork
    5 Dec 2014 | 10:14 pm
    With huge number of offers in their platform, ClickDealer is one of the best CPA networks available in the industry so far. If you are having quality traffic, ClickDealer can increase your revenue stream really well. Affiliates are making good income from ClickDealer as well as they are also receiving ClickDealer loyalty rewards. Their publisher ... The post ClickDealer appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • CPALead

    AllAdsNetwork
    29 Nov 2014 | 9:12 pm
    CPALead is a unique affiliate ad network that’s been into the this business from long time. CPALead was started in 2006 and from then on, they have gathered a lot of good reputation from affiliates and publishers. They are incentive based CPA network with various monetizing options. The platform is decent enough and gives you ... The post CPALead appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Clickbooth

    AllAdsNetwork
    23 Nov 2014 | 12:38 am
     Clickbooth is one of the fastest growing CPA network. It is also the #1 CPA ad network of 2014. Clickbooth is providing innovative approach to marketers to make money online. They have various range of advertisers and number of categories to filter your products. To get started with them will require you to submit your ... The post Clickbooth appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdSupply

    AllAdsNetwork
    22 Nov 2014 | 5:18 am
    AdSupply is a rich media advertising network  that actually connects advertisers with customers. It was started in 2009 and is one of the fastest growing private company in United States according to Inc. The good thing about the AdSupply is that they serve larger and targeted ads to the publishers. There ads are very rich ... The post AdSupply appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Chitika

    AllAdsNetwork
    19 Nov 2014 | 9:24 am
    Chitika is a display advertising network that pays publishers on the basis of CPM and CPC. Chitika is often treated as Google Adsense alternative. Being a non-contextual advertising network you can use it with Google Adsense without any doubts. Publishers often don’t know this but the ads from Chitika are displayed on the website only ... The post Chitika appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Advertising Hacker » Blog

  • What a Social Advertising Consultant Taught Me About Online Dating

    Jonathan Ng
    2 Dec 2014 | 5:35 am
    You need to approach online dating like you approach social media ads to maximize your chances of getting a date. Your success will primarily be dependent on your understanding of the ecosystem along with the skill and effort you apply. 1.) Identify the Bottleneck Your online dating profile needs to take people through a series of steps before […] The post What a Social Advertising Consultant Taught Me About Online Dating appeared first on Advertising Hacker.
  • PPC Advertising is Surprisingly Similar to Getting a First Date

    Jonathan Ng
    3 Nov 2014 | 5:02 pm
    The steps an advertiser takes people through in order for a campaign to be successful are similar to the same steps a guy takes a woman through in order to get a first date. Grab ATTENTION In order to get a first date, the first thing a guy needs to do is get the right […] The post PPC Advertising is Surprisingly Similar to Getting a First Date appeared first on Advertising Hacker.
  • Stop Viewing Domain Names as “Just an Address”

    Jonathan Ng
    21 Oct 2014 | 6:39 pm
    Have you ever tried buying a domain name for your business?  Chances are that the best domain name was already registered and is being used by someone else or the owner wasn’t willing to sell it at a reasonable price so you kept looking and found that the available alternatives just weren’t as good. It’s not a .com, […] The post Stop Viewing Domain Names as “Just an Address” appeared first on Advertising Hacker.
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    Life's A Pitch

  • Creative Trash

    TanyaN
    14 Dec 2014 | 7:52 am
    If creativity is about perceiving the world in new ways, then I’ve just enjoyed front row seats to an alternative universe. The Lebanese based Royale Mastermind Group’s Ecological Fashion show entitled “Trash to Fashion” showcased stunning ball-gowns designed by talented Filipinos residing and working in the Lebanon. What set these designs apart is that they were made entirely by recycled trash items: bottle caps, CDs, candy wrappers, video tape film, aluminum foil, sodas cans, magazine cut outs etcetera. Restricted resources were used – by people with limited…
  • Seriously Funny

    TanyaN
    10 Dec 2014 | 7:14 am
    In the advertising world, maintaining a sense of humor is a means of survival. Don’t get me wrong advertising is a very serious business, but its value today depends on making light of all that is serious. Nowadays grabbing people’s attention (and keeping it) is harder than ever. Time-starved, ‘always on’ audiences have lost the patience to engage in thinking that’s too elaborate or taxing on their overloaded brains. On the flip-side, what this restless generation will eagerly welcome is anything that offers instant gratification, release and a reboot to the…
  • We Don’t Have To Take Our Clothes Off (To Build a Brand Online)

    TanyaN
    30 Nov 2014 | 8:28 am
    At the time of writing this post, Jermaine Stewart’s classic 80s song ‘We Don’t Have To Take Our Clothes Off‘ reverberates in my head. The song is about dating not branding, but in the aftermath of Kim Kardashian’s attempts to #break the Internet by getting naked, I have to ask: Is it still possible for brands to achieve popularity online without selling out? The answer to that question is yes, but the challenging bit  is that it requires a level of imagination equivalent to a champagne glass balancing on a butt – not any easy feat by any …The…
  • In Their Shoes

    TanyaN
    16 Nov 2014 | 1:57 pm
    Are you a people’s person? A resounding YES is what most people will answer at the beginning of their career in advertising. Truth be told, the “yes” might start to sound a little less resolute over time, but advertising is certainly no place for the emotionally tone-deaf. The essence of what we do revolves around communicating, understanding and connecting with people. The tricky part is that people come in all shapes and sizes, attitudes and value systems and those attributes can be – more often than not – very different to our own. We don’t get to choose…
  • Outrunning Fear

    TanyaN
    8 Nov 2014 | 11:16 am
    I enjoy Marathon season the same way I enjoy all festive seasons, with lots of food and drink and a warm glow of goodwill towards my fellow-men and women. So yes I’m a slacker who doesn’t run. I still love that almost everyone I know is taking part in a Marathon. I’m especially thrilled that despite the horrific events in Boston last year – and most likely in defiance of them – Marathon registrations reached record highs in 2014. Boston’s #WEWILLRUN campaign had me at WEWILL. And that’s another thing I love about Marathon season, the ads. Who can…
 
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    TellyJuice | Refreshingly Creative Video Production

  • One Way of Using all Those Amazon boxes: Creative Inspiration

    Emma Baxter
    12 Dec 2014 | 12:54 am
    In the run up to Christmas if you’re anything like us, you’ll have a lot of Amazon boxes arriving on your doorstep this month. During its peak period last year, Amazon sold 306 items per second, that’s 26 million items per day. If you do the sums correctly that works out to… a lot of... The post One Way of Using all Those Amazon boxes: Creative Inspiration appeared first on TellyJuice | Refreshingly Creative Video Production.
  • Why Every Business Should Have a YouTube Channel

    Emma Baxter
    9 Dec 2014 | 5:39 am
    Here at Tellyjuice we believe in the power of video, and we’re big fans of YouTube (for work and play). YouTube isn’t just for the Zoellas of this world, we create videos that help our clients spread the word about their businesses and engage with their customers. So here’s a quick guide to what makes... The post Why Every Business Should Have a YouTube Channel appeared first on TellyJuice | Refreshingly Creative Video Production.
  • Behind The Scenes of Freesat’s Sheldon the Snail Commercial Production

    Emma Baxter
    26 Nov 2014 | 5:34 am
    TellyJuice specialises in commercial video production,  brand films, and corporate video production. If you would like to create a commercial for your brand or business, contact us. The post Behind The Scenes of Freesat’s Sheldon the Snail Commercial Production appeared first on TellyJuice | Refreshingly Creative Video Production.
  • News: Creative forces join Creative Industries Federation

    Emma Baxter
    26 Nov 2014 | 5:28 am
    This week saw the launch of The Creative Industries Federation – a new body representing the UK’s creative community. The federation is the brainchild of Sir John Sorrell, chair of the University of Arts. It is led by the chair of the Turner Contemporary art gallery Kohn Kampfner and more than 200 arts organisations and... The post News: Creative forces join Creative Industries Federation appeared first on TellyJuice | Refreshingly Creative Video Production.
  • The Missing Scarf – Story is Everything

    Emma Baxter
    21 Nov 2014 | 5:25 am
    Staff Pick We love, love, love this short film created by Eoin Duffy in conjunction with The Irish Film Board. It’s a wonderful piece of motion design (created over 5 months in Adobe Flash and Blender 3D) that has brains AND beauty.  It’s a story of existential angst that manages to be cute, dark, funny... The post The Missing Scarf – Story is Everything appeared first on TellyJuice | Refreshingly Creative Video Production.
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