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  • AdSupply

    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs
    AllAdsNetwork
    22 Nov 2014 | 5:18 am
    AdSupply is a rich media advertising network  that actually connects advertisers with customers. It was started in 2009 and is one of the fastest growing private company in United States according to Inc. The good thing about the AdSupply is that they serve larger and targeted ads to the publishers. There ads are very rich ... The post AdSupply appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Brand Strategists Answer Top 5 Social Questions

    Adrants
    20 Nov 2014 | 6:09 am
    Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here's what they discovered... Yes, it's a…
  • Heineken Is Cannes' Marketer of the Year

    Adweek : Advertising & Branding
    Anna Rohleder
    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • going to China? Don't leave home without this

    ad broad
    10 Nov 2014 | 4:07 pm
    I'm traveling in Taiwan for a couple of weeks and would be lost in translation without an app created by the good folks at Pleco. It lets me hold up the phone to Chinese characters on signs, on menus, on doors and suddenly what is inscrutable becomes clear. The app is multifunctioned and also features a handy live dictionary. Type in what you're trying to say and it appears in Chinese, so you can simply hold up your phone and be understood. I found this essential to renting a car which was accomplished only because the clerk and I could communicate by handing our iPhones to each other. Pleco…
  • How to Fight Traffic Fraud in Online Video Advertising

    Advertising Age - Blog Posts
    20 Nov 2014 | 7:05 am
    Six steps advertisers and agencies can take to fight traffic fraud in online video advertising, Tod Sacerdoti writes.
 
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    Robert Mann
    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    Anna Rohleder
    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    Robert Mann
    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    Andrew McMains
    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    Michelle Castillo
    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
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    Adrants

  • Department Store Pranks Shoppers With Christmas-Themed Extravaganza

    21 Nov 2014 | 8:57 am
    So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter. The stunt grabbed a few shoppers at checkout and took them on an adventure to save Santa and, of course, win some free stuff. It's quite well done actually and, so far, has received a lot of play. For Rhode Island. OK,…
  • Snark Master AdWeak Is Out With New Editions of Advertising Insider

    20 Nov 2014 | 6:32 am
    If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes:
  • Brand Strategists Answer Top 5 Social Questions

    20 Nov 2014 | 6:09 am
    Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here's what they discovered... Yes, it's a…
  • 9 Reasons to Be Thankful for Native Advertising

    19 Nov 2014 | 10:53 am
    Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution. It…
 
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    Advertising & Marketing News

  • Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal

    Christopher Laird Simmons
    8 Nov 2014 | 11:43 am
    ROCHESTER, N.Y. /Advertising & Marketing News/ -- NEWS: TGIB Marketing, Inc., parent company to Rock Bottom Golf, today announced a new endorsement deal with pro golfer, John Daly. This is the company's first big endorsement deal and they are very excited about where it will go. Daly is mostly known for his driving distance off the tee, earning him the nickname 'Long John.' The post Rock Bottom Golf signs Pro Golfer John Daly to New Endorsement Deal appeared on Advertising & Marketing News.
  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs. The post Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0 appeared on Advertising & Marketing News.
  • DrivenBI and Polonious partner to launch self-service business intelligence SaaS

    Carly Zed Zander
    6 Oct 2014 | 3:43 pm
    PASADENA, Calif. /Advertising & Marketing News/ -- NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways. The post DrivenBI and Polonious partner to launch self-service business intelligence SaaS appeared on Advertising & Marketing News.
  • Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

    Carly Zed Zander
    29 Sep 2014 | 8:00 pm
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 - a 'premier event planner event' to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie. The post Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media appeared on Advertising & Marketing News.
  • Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics

    Carly Zed Zander
    29 Sep 2014 | 7:00 pm
    CORONA, Calif. /Advertising & Marketing News/ -- NEWS: Sandy Spin Slade, Inc., the company that created Skillastics(R), the successful series of games for the educational market, recently announced the formal launch of the indoor/outdoor family fitness game for all ages: FITIVITIES(TM). The post Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
 
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
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    Adweek : Television

  • #TBT: Who Shot J.R.? This Classic Dallas Promo Convinced 83 Million Viewers to Find Out

    20 Nov 2014 | 9:25 am
    Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months, and a masterful marketing campaign that turned "Who Shot J.R.?" into a worldwide phenomenon, the shooter's identity was finally revealed in Season 4's fourth episode, "Who Done It," which aired Nov. 21, 1980. More than 83 million people tuned in—a whopping 76 share, and an estimated 350 million worldwide—making it the U.S.'s second most-watched non-sports…
  • How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive

    19 Nov 2014 | 11:48 am
    Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest asset as a hugely successful (and highly lucrative) pitchman of products like Jell-O, Coca-Cola and Crest, Cosby responded, "I think [it's] my believability as a storyteller." Three years later, that believability is in ruins. Past sexual assault allegations against the comedian have resurfaced and snowballed in recent weeks, with every day…
  • Viewership Is Up but Ratings Are Down—What's Going On?

    19 Nov 2014 | 4:00 am
    There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it includes unicorns. This season more than ever before, networks are bragging about live-plus-seven (L+7, or L7) viewership, the metric Nielsen uses to measure everybody who watched the show on DVR within a week of the original air date. The increases that L7 shows are staggering. Even well into the season, The Good Wife got 50 percent more viewers in the demo last week when you count people using DVRs; Sleepy Hollow…
  • Katherine Heigl's New Show Pulled the Viewers, but Will They Stick Around?

    18 Nov 2014 | 12:01 pm
    State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The Voice, as well as viewers who probably forgot The Blacklist is on hiatus until next year. So the question at the moment is pretty simple: Can State of Affairs win over enough viewers looking for the next big, flashy, action-packed drama? The answer at the moment is "possibly." With the time slot ready to go, the show pulled a solid 2.2 rating last night, down significantly from The Blacklist's 2.69 average but above…
  • After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

    17 Nov 2014 | 6:21 am
    Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around the league. But well over half of Americans and advertising professionals surveyed believe the disturbing issues raised by the Ray Rice and Adrian Peterson domestic violence/child abuse cases will help change the creative tone of commercials we'll see during NBC's telecast of Super Bowl XLIX on Feb. 1. Roughly 62 percent of Americans and 65 percent of ad pros polled (for a total of…
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    Adweek : Technology

  • An FCC Commissioner's Reddit AMA Went About as Terribly as You'd Expect

    22 Nov 2014 | 10:43 am
    Passionate support of net neutrality and vocal skepticism of government regulators are two of the few opinions shared by a majority of Redditors, as an FCC commissioner learned first-hand in a Friday AMA. Reddit's AMA ("Ask Me Anything") sessions have become frequent stops on the PR train for everything from new movies and music to startups and sports. Most of the public figures subjecting themselves to the questioning get responses ranging from fawning worship to fuming hatred.  The reaction FCC commissioner Mignong Clyburn received, however, was all fuming and no fawning.
  • StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video

    21 Nov 2014 | 2:02 pm
    Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web series, which pranks customers into thinking they have to pay extra for their experience. The latest video in #OnlyGoodSurprises program, which takes place at a Los Angeles Katy Perry concert, shocks fans into thinking that they'll be billed additional charges for everything including being a parent accompanying their kids and using the public restroom. One shocked person finds out that their tickets…
  • 10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

    21 Nov 2014 | 12:09 pm
    Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital billboard caught people's attention this week—even if they weren't in midtown Manhattan. According to stats from SapientNitro's Social Studio division, it tracked an estimated 530 million media impressions between Nov. 17 and Nov. 19. Google will debut an ad on it next week. 2. Uber had an unusually controversial week—even by its standards. And per a Digiday story, App…
  • Google Program Lets Readers Pay a Buck a Month to Block Ads

    21 Nov 2014 | 9:38 am
    Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into the digital publisher's hat if they don't have to see those godforsaken ads. The Mountain View, Calif.-based tech giant is testing a program called Contributor by Google with 10 publishers, including The Onion, Imgur and Mashable, in which users can pay $1, $2 or $3 a month to not see ads. A…
  • Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

    21 Nov 2014 | 9:00 am
    Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers. Today, Apple is unveiling partnerships with companies like AdRoll, which will flip a switch and start serving iAds through its automated marketing platforms. This turn toward programmatic mobile advertising has been in the works for at least a year. Last year, the company stopped treating iAd like a high-end marketing…
 
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
 
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    Adweek : Advertising & Branding

  • Singapore Students Create App That Rewards You For Ignoring Your Phone

    21 Nov 2014 | 2:30 pm
    An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together. The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched. Apples grow on the tree and can be harvested and exchanged…
  • Heineken Is Cannes' Marketer of the Year

    21 Nov 2014 | 2:16 pm
    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.  "[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO…
  • Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

    21 Nov 2014 | 12:03 pm
    Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth e-commerce portal, Taobao. Taobao's global version will appear in multiple languages, including English, according to Reuters. Alibaba founder Jack Ma confirmed the plans in an unofficial remark made during a meeting with top Chinese and foreign Internet leaders in Hangzhou, home to Alibaba's headquarters. Right now shoppers can use a field guide to navigate the site in…
  • Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

    21 Nov 2014 | 10:57 am
    Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide. CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in…
  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people who…
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    AdWeek: AdFreak

  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people you…
  • Adorable Ad Might Actually Make You Care About the Plight of British Hedgehogs

    21 Nov 2014 | 8:56 am
    The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to the woods where he belongs. An adorable hedgehog puppet moves through an amazingly well-realized illustrated world. Every element is superbly crafted, from Harry's pale reflection in the puddle to the grimy, discarded food tins and liquor bottles in the alley, and ultimately, the soft sod of the forest floor and ringed bark of the towering trees. "I'm Seeing Stars," the piano-based tune on…
  • This Hipster Business Name Generator Is About to Become Your New Obsession

    20 Nov 2014 | 5:15 pm
    Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a random combination of quirky nouns and drops them under a stylized X, with the requisite stylish dingbats and initials. The resulting names—such as Fox & Otter, Spyglass & Bean, Whiskey & Cake—are good for a laugh, especially when paired with icons of tiny rabbits, knives and muffins. The site, which was quickly generating pass around among creative types today, seems to be a…
  • Gillette Posts Image of Its 1904 Razor Design, and Literally Everyone Thinks It's Better Than Today's

    20 Nov 2014 | 12:10 pm
    It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking pride in the innovation that's led to its success in men's grooming.  Alas, no such love was reciprocated by Gillette's Facebook followers when it shared an image of a 1904 razor design this week—its very first patent, it happily told fans! Practically everyone who replied said how disappointed they are with the way the product has evolved. They think the quality has gone way down while the price has skyrocketed. Ouch.   A simple post on Nov. 17 was…
  • The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career

    20 Nov 2014 | 12:07 pm
    Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a family of 500 colleagues, can be daunting. So, imagine telling this family that you'll soon begin transitioning from female to male, and you'll have the first inkling of the road Chris Edwards began traveling nearly 20 years ago. Edwards, a longtime creative director for Boston-based Arnold Worldwide, announced his gender transition in 1995. Over the next 12 years, he underwent 28 medical procedures to…
 
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    AdPulp

  • VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt

    David Burn
    21 Nov 2014 | 11:00 am
    Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […] The post VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt appeared first on AdPulp.
  • Does Your Facebook Group Encourage And Support Real Life Interactions?

    David Burn
    20 Nov 2014 | 9:18 am
    The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […] The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
  • Portland’s Direct Response Agencies Are In The Money

    David Burn
    19 Nov 2014 | 6:37 pm
    Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […] The post Portland’s Direct Response Agencies Are In The Money appeared first on AdPulp.
  • New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

    David Burn
    13 Nov 2014 | 8:56 am
    Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […] The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.
  • New Books: Hooked and Targeted

    Dan Goldgeier
    11 Nov 2014 | 10:46 am
    In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […] The post New Books: Hooked and Targeted appeared first on AdPulp.
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    copyranter

  • Ashton Kutcher's new Uber ads.

    21 Nov 2014 | 5:04 am
    The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's own marketing department.And now Kutcher, using his own money, will soon launch an online Uber ad campaign utilizing the wildly popular Indian character "Raj" he created to promote popchips. (another brand he's invested in).copyranter has exclusively obtained early rough executions.  
  • This is a great "disruptive" print ad.

    15 Nov 2014 | 1:07 pm
    Disruptive Innovation.Buzzwords so buzzy, they *vibrate* with intensity.The Wikipedia entry for "Disruptive Innovation" is well over 4,000 words.Native Advertising is considered a Disruptive Innovation.That's rich. And ironic. Because it is designed to not be "disruptive". It is designed to blend in, deceive. And it is not an "innovation". Branded "native" print editorial content has been around for over 100 years.__________This ad ran in the November 7th issue of the Guardian (click to enlarge).(images via Creative Review)In case you don't understand what you're looking at, that's a double…
  • KIM KARDASHIAN'S FAKE ASS TURNED INTO FAKE-ASS ADS (NSFW).

    14 Nov 2014 | 7:12 am
    Click images to enlarge.
  • Best Ad of the Week, #1.

    12 Nov 2014 | 6:50 am
    It's a new optimistic copyranter feature!I figure, if I like an ad, even just once a week, the ad world would maybe?!?—like me back!And maybe (DOUBLE FINGERS CROSSED) I would get a job! Karma! The Hans Brinker Hotel in Amsterdam proudly boasts that it's "The Worst Hotel In The World". For over a decade, through their agency Kessels Kramer, they've produced consistently hilarious advertising. Recently, they put out a series of videos as part of a Facebook Like-grubbing campaign. Above is the best of the lot. This, is how you do social media begging, digital dipshits.This will now be a…
  • What is "Native Advertising"?

    11 Nov 2014 | 6:38 am
    (I sincerely apologize for the e-card)Media people are hungry for, curious about, perplexed by, or scared of, it, depending on the medium. Well, it's really a simple thing. Don't let the Social Media experts (dipshits) complicate it with their buzzword-filled explanations that go and on and on But what is it?Wikipedia: "a form of online advertising that matches the form and function of the platform on which it appears."That's what it does, but what IS it?Below is the definitive definition of "Native Advertising":That's it. Anybody tells you different, politely get up and excuse yourself…
 
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    Search Engine Journal

  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
  • SEO Trends For 2015 And Beyond: Interviews With Two Leading Experts by @mattsouthern

    Matt Southern
    21 Nov 2014 | 7:00 am
    At Pubcon 2014 in Las Vegas the SEJ team had the opportunity to catch up with Jake Bohall of Virante, and Joe Youngblood of Winner Winner Chicken Dinner, about SEO trends. Jake discusses how he’s starting to see a shift towards SEO being integrated into all company practices, while Joe discusses some interesting new ways to build links. Hear them explain more about this in the videos and recaps below: SEOs Tools: An Interview with Jake Bohall Here are some key takeaways from the video: Jake believes the future of SEO is shifting more towards using tools and having people […]The post SEO…
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    ad broad

  • ad space too expensive? publish your own mag

    13 Nov 2014 | 2:44 pm
    And speaking of clients getting into the publishing business, here's a new call for a serious Editor in Chief of upcoming online mag about Sleep, to be put out by (duh) a mattress company. Kudos to awake marketing mind behind this.
  • author lands book deal with Y&R

    12 Nov 2014 | 3:20 pm
    Can't get a deal for that novel manuscript? Try ad agencies. Young & Rubicam commissioned Booker award-nominated novelist William Boyd to tell any story he wanted as long as it featured a Land Rover vehicle. Not surprisingly, the commission prompted Boyd to "realize how prominently Land Rover has featured in my life" and write THE VANISHING GAME, a novella published by Land Rover in print and e-version and advertised in display ads and paid posts on Vox, Quartz and NYTimes.com. The story can also be accessed on Tumblr where it's a multi-sensory experience including images,…
  • going to China? Don't leave home without this

    10 Nov 2014 | 4:07 pm
    I'm traveling in Taiwan for a couple of weeks and would be lost in translation without an app created by the good folks at Pleco. It lets me hold up the phone to Chinese characters on signs, on menus, on doors and suddenly what is inscrutable becomes clear. The app is multifunctioned and also features a handy live dictionary. Type in what you're trying to say and it appears in Chinese, so you can simply hold up your phone and be understood. I found this essential to renting a car which was accomplished only because the clerk and I could communicate by handing our iPhones to each other. Pleco…
  • 45 years ago today

    20 Jul 2014 | 5:03 am
    © Rudolph J KleinJuly 20, 1969. Nixon is new to the White House. Ted Kennedy has just driven off a bridge. John and Yoko have shocked the world (at least my small, suburban part of it) by going to bed publicly and staying there for two weeks.Here we are on a picnic with neighbors at Valley Forge Park. My mother's in the plaid Bermuda shorts. She'd ironed the heavy cotton floral tablecloth put down on the table. That's me on the left, trying to sneak away with an extra Ho-Ho. I'm wearing my favorite flower-power pin.That night, I wear it to a CYO dance held in the gym of our parish hall, in a…
  • writing blind

    7 Mar 2014 | 11:50 am
    When I was little, a game I liked to play with myself was "Blind." I'd wander into our back yard, close my eyes and start walking. I was astounded at how much more alert my other senses would become. I could feel the maple tree shadowing my skin as I came within range of approaching it. I could hear the empty swing swaying on rusty chains. My heart would pound in my throat as I forced myself to move forward, walking with my eyes closed, resisting the urge to put my hands out in front of me because I thought the gesture would summon my mother who might glance out the kitchen window and wonder…
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    Ads of the World™

  • Kartell: 15 years of transparency

    ivan
    20 Nov 2014 | 11:45 am
    Advertising Agency: abstr^ct:groove, Milan, Italy Creative Director: Luigi Pane Directors: Claudio Capellini, Fabrizio Fichera, Alice Gatti Director of photography: Diego Indraccolo Executive producer: Giada Risso Production manager: Mauro Mastronicola Production coordinator: Alessandro Salerno Art department coordinators: Marcello Michelini, Fabio Vito Art department assistants: Mario Di Mauro, Marcello Lucarelli Projection mapping engineering: EOS, Milan Animation & postproduction team: Valentina Vicini, Claudio Capellini, Alice Gatti Editing & color grading: Diego La rosa Music…
  • Foot Locker: Week of Greatness - Derrick Rose and Tim Duncan

    ivan
    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - James Harden

    ivan
    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - John Cena

    ivan
    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - Manny Pacquiao

    ivan
    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
 
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    Advertising to Baby Boomers

  • The No New News News

    18 Nov 2014 | 3:44 pm
    It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sentence is nothing new. Ignore Boomers at your peril… The 50+ market is tremendous, controlling roughly 70 percent of the nation’s disposable income. We account for 80 percent of luxury travel marketing, buy five times as many new cars as 18-to-34-year-olds, and represent 40 percent of the population. Pull quote from my book ©2005: “It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology…
  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
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    adland.tv - all the adnews not fit to print

  • HP x360 "Bend the rules of music videos" (2014) :30 (USA)

    kidsleepy
    22 Nov 2014 | 10:41 am
    The way to bend the rules, apparently, is to bring together all the hottest vine, instagram and twitter influencers and put them in a music video and then turns that into a commercial. Country:  United States Commercials:  Electronics & Technology Read more about HP x360 "Bend the rules of music videos" (2014) :30 (USA) 2 comments Add new comment
  • Mecca Bingo "Dancing Cactus" (2014) :30 (UK)

    David Felton
    22 Nov 2014 | 8:20 am
    There’s something to be said for weird. This ad by Mecca Bingo delves down deep into the bedrock of bizarre, survives a tectonic shift of strange, and comes up triumphant like an undernourished miner of unexpected. In other news, miner puns are now banned. (Major puns, still permitted). Country:  United Kingdom Commercials:  Entertainment Read more about Mecca Bingo "Dancing Cactus" (2014) :30 (UK) Add new comment
  • Misfit - Do you accept the challenge? - (2014) 2:00 (USA)

    ArtisansPR
    21 Nov 2014 | 10:07 am
    In a true, tour de force effort, Filmworkers, in association with 2DS Productions, has produced an elegant and inspired advertising campaign for Misfit, a wearable fitness tracker with a sleek design. Country:  United States Commercials:  Sports Read more about Misfit - Do you accept the challenge? - (2014) 2:00 (USA) Add new comment
  • Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK)

    kidsleepy
    21 Nov 2014 | 7:04 am
    This holiday spot features a 13ft fully- automated mechanical model of all kinds of stuff you'll find in a Hammerson shopping center. It's quite the magical piece of work, and lovingly created by hand. No CGI necessary. Nice piece of eye candy. Country:  United Kingdom Commercials:  uncategorized Read more about Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK) Add new comment
  • Vodacom"Phone Whisperer" (2014) 1:00 (South Africa)

    kidsleepy
    21 Nov 2014 | 6:59 am
    The charming tale of a boy who turns hero because the neighborhood kids believe he has the power to gift their phones. Well cast, too. Country:  South Africa Commercials:  Electronics & Technology Read more about Vodacom"Phone Whisperer" (2014) 1:00 (South Africa) Add new comment
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    Adverblog

  • MINI Singapore – the dangers of texting and driving

    Mark
    21 Nov 2014 | 1:38 am
    Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Designed to be played on mobile only, MINI TEXTRACER looks like a simple game. Control the car by typing a given text message.
  • Nokia Lumia 735 Selfie Camera

    Mark
    12 Nov 2014 | 6:13 pm
    Launching the Lumia Selfie Phone, with a highly un-selfish collection of selfies from Nordic fashionistas, donating money to charities (they aim to inspire and directly support the fight against online bullying in the Nordic countries), from every image and GIF using Tumblr’s API. Visit the site here
  • Reactvertising is catching

    Mark
    8 Nov 2014 | 7:10 pm
    Don’t you just love a speedy social brand reaction to a real-time event? – think Oreo with the Super Bowl blackout. Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow? … this is gold. Made by john st.
  • Monty’s Christmas

    Mark
    6 Nov 2014 | 2:55 pm
    Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. The story continues on the John Lewis site with a whole bunch of extra stuff like books, apps and twitter feeds. Click here to view
  • Finally, an awards show for case studies!

    Bridget
    4 Nov 2014 | 11:57 pm
    …well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions. It’s hard to choose a favourite category between ”Best Use of Making-Of Footage”, “Most Innovative Use of a Single Tweet”, “Most Impressive-Looking Numbers”, “Most Emotion” and of course “Best use of agency people posing as real people”.
 
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    The Denver Egotist RSS Feed

  • Paris | New York

    The Denver Egotist
    21 Nov 2014 | 12:46 pm
    National Created for OpenSkies — the French airline that flies Paris to New York.
  • That's One HUGE Digital Banner Ad

    The Denver Egotist
    21 Nov 2014 | 10:16 am
    National Agency: BBDO Belgium.
  • Even Santa Poops

    The Denver Egotist
    21 Nov 2014 | 7:53 am
    National Lactose intolerant, old boy?
  • Denver-Based Lifestyle Sustainable Fashion Brand BARE Releases New Website & 3 New Product Lines

    The Denver Egotist
    21 Nov 2014 | 7:49 am
    Local Lifestyle sustainable fashion brand BARE has added 3 collections to its impressive range of bags and accessories, all of which are sustainably made in the USA. Their revamped website, new products and enhancements to customer favorites come just in time for holiday gift-giving — created with the well-traveled and individualistic consumer in mind. The first addition to the BARE brand is the BARE SLATE Collection — a structurally assertive line that blends high-end quality with everyday style. This line is crafted using slate hemp twill, plush black leather, charcoal wool felt and…
  • The Sound of Interstellar

    The Denver Egotist
    21 Nov 2014 | 7:38 am
    National Supervising Sound Editor and Sound Designer Richard King talks about the sound team's extensive work on Director Christopher Nolan's immersive sci-fi film Interstellar. #Respect
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    Clever Ideas, Great Ads

  • Adorable Kids Are Introduced To Vegetables in Kashi presents What’s That?

    22 Nov 2014 | 6:11 pm
    Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that highlights the need for all of us to embrace the urban garden by showing real kids interacting with some common foods and then some common vegetables. Credits:Advertising Agency: Traffik, Toronto, CanadaExecutive Creative Directors: Cam Boyd/ Troy McGuinnessArt Director: Laura…
  • PooPourri Reminds Us That Even Santa Poops In Hilarious Web Ad

    22 Nov 2014 | 5:40 pm
    What happens when all those milk and cookies catch up with Santa on his big night? He gets busted like never before… Credits:Production Company: World War SevenExecutive Producer: Josh FerrazzanoProducer: Mike BegovichDirectors: Pete Marquis & Jamie T. McCelland (Pete & Jamie)Concept: Joel Ackerman and Hector BatizWriters: Pete Marquis & Jamie T. McCelland (Pete & Jamie)Copywriter: Joel AckermanDirector of Photography: Kevin PhillipsProduction Designer: Russell JaegerWardrobe Stylst: Karla Cavalli & Harmoni EverettHair & Make-up Artist: Colleen HoganEditor: Karen…
  • Pizza Hut Takes Us To Italy To Meet The Charming Villagers In New Commercial

    22 Nov 2014 | 5:24 pm
    Pizza Hut went to Italy to get the pizza experts’ take on it's new menu. All we can say is, they barely tried the pizzas and they don’t like change.To introduce a whole new world of pizza, ad agency Deutsch LA led the rebrand and campaign, overhauling the website, redesigning the logo, updating the packaging, and taking viewers to the Old World with TV spots rolling out this week.Credits:
  • Freeview Left Behinds - Meet the singing toys In New Advert

    22 Nov 2014 | 4:58 pm
    In Freeview's new TV advert, something magical happens at a jumble sale. At the end of the day, when everything has been packed away, all the unsold items come to life.This weekend Freeview is launching the latest instalment of its popular campaign: ‘Entertainment. It’s even better when it’s free.’ The campaign, created by Leo Burnett is called ‘Left Behinds’. In the TV advert, something magical happens at a jumble sale. At the end of the day, when everything has been packed away, all the unsold items - a motley-crew including toys, ornaments and stuffed animals - come to life and…
  • Disney's Cinderella Official US Trailer

    19 Nov 2014 | 6:43 pm
    Have courage and be kind. Watch the brand new trailer for Disney’s Cinderella, starring Cate Blanchett, Lily James, Richard Madden, and Helena Bonham Carter. See the film in theatres March 13, 2015.The story of "Cinderella" follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father unexpectedly passes away, she finds herself at…
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    Between 10 and 5

  • Ads This Week: Not Kak Ideas, A Young Movie Maker and Africa As One

    Alix-Rose Cowie
    21 Nov 2014 | 4:42 am
      In Ads This Week we’re watching “inventors” Shadrack & Gary’s web series – a hilarious and clever way to create awareness about Enviro Loo by Xfacta and Team Best; listening to radio ads by M&C Saatchi Abel attempting to inspire us back to the gym; meeting an adorable young filmmaker in an ad by Ireland Davenport for Vodacom’s ICT Centres; and following the journey of a DHL rugby ball making its way through Africa in a campaign by 7 Different Kinds of smoke (7DKS).   ‘Not Kak Ideas’ brought to you by the Best Kak Idea: Enviro Loo…
  • Oh Wow! – Synonym Study, Sporty Fashion and the World According to Mungo.

    Jessica Hunkin
    21 Nov 2014 | 4:00 am
    In today’s short, sweet and super colourful Oh Wow! we’re listening to a new Future Sounds of Mzansi mix and The World According to Mungo, flipping through the pages of Nico Krijno’s wonderful photo book and longing after everything in Selfi’s SS15 collection.   ONE: This week naasMUSIC began a string of summer releases with a brand new artist: mungo., the solo project of Simon Lee.     The World According to Mungo lands with a meeting of live-instrumentation and an electronic orientation, resulting in an EP featuring familiar guitar sounds accompanied…
  • An Interview with Kurt Orderson, director of ‘Not in My Neighbourhood’

    Rebecca Looringh Van Beeck
    21 Nov 2014 | 3:16 am
      Kurt Orderson is a film director and producer whose heart lies in telling honest stories. In his up-coming film, “Not in My Neighbourhood”, he pursues the topics of spatial violence, post-Apartheid planning and current-day gentrification, comparing Cape Town and Johannesburg to New York through a series of interviews. “I make films to heal the people,” he says, with an aim to always tell both sides to a story. He’s relaxed, easy to talk to and very passionate about uncovering common threads between people who live miles apart. Having just got back…
  • Featured: Photographs by Lakin Ogunbanwo | Where Classical Portraiture and Fashion Converge

    Jessica Hunkin
    21 Nov 2014 | 2:00 am
      Classical portraiture and high fashion co-exist with ease in the gloriously off kilter work of Lagos-born photographer, Lakin Ogunbanwo. His curious gaze presents glamour in the same breath as intimacy; finding it’s focus on, say, a pair of bright pink lips which hold just as much weight as do the unusual scars on the cheeks beside them. Since his first solo exhibition, The Mask, Lakin has been interested in ambiguity and exploring the notion of disguise. In many of his portraits, the subject’s face is turned away or concealed – either by a physical object, or within a…
  • WISHLIST: A Colour-Coded Collection of Things to Beautify Your Home

    Jessica Hunkin
    21 Nov 2014 | 12:49 am
    It’s WISHLIST time! Alongside our annual series of guest curated gift guides this year, we’ve launched a directory of local products and stores and for the next few weeks we’ll also be publishing some themed lists of our own. First up: a collection of things to beautify your home (nothing wrong with a gift “from me, to me”) or someone else’s if you’re feeling generous, organised according to colour.   The Halo, a limited edition Phrenology Vase by Chandler House:     Satellite Pendant light by Studio Number 19:     Long Leg…
 
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    Angus Whines

  • Key Ring

    Kirsty
    18 Nov 2014 | 12:12 am
    Now this is a bloody good idea. Via Brandflakes For Breakfast
  • Friendship

    Kirsty
    15 Nov 2014 | 12:07 am
    I bloody love this.Art Director Danielle Delph inserted images of herself into photos from her mother's childhood as a way to imagine the friendship that could've blossomed between them if they'd known each other growing up. Lovely. Via My Modern Met
  • Finally

    Kirsty
    13 Nov 2014 | 12:06 am
    Welcome home, Qantas.Via Rob
  • Bus

    Kirsty
    24 Sep 2014 | 7:12 pm
    If only all bus stops were this beautiful. Via Swiss Miss
  • Trampoline

    Kirsty
    22 Sep 2014 | 7:10 pm
    Cripes. I need me one of these. Via Swiss Miss
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    Advertising Age - Complete Feed

  • Watch Mike Nichols' Vintage Beer Ads

    22 Nov 2014 | 5:00 am
    Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including "The Graduate," "Catch-22" and "The Birdcage." Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.What's lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer."It was the most fun doing commercials, I think, for us both," Ms. May told Vanity Fair. Continue reading at AdAge.com
  • In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans

    21 Nov 2014 | 1:34 pm
    The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca for music, food and young people. Suddenly, however, Vice is finding itself the target of hostility in its own backyard.At issue is Vice's expansion in the neighborhood, which involves moving into 60,000 square feet of real estate that has housed the indie music clubs Death By Audio and Glasslands. Both are closing. Some took the changes as a sign that Vice, which has grown from a Montreal magazine into a Brooklyn-based…
  • Dish Temporarily Restores CNN, Cartoon Network in Multi-Front Negotiations

    21 Nov 2014 | 1:14 pm
    Dish Network has reached an agreement to restore Turner Broadcasting channels including CNN and Cartoon Network to its satellite-TV service for several months while the two sides work toward a longer-term deal.The extension with the Time Warner unit also reinstates Adult Swim, TruTV, TCM, Boomerang and CNN en Espanol to Dish's service, the companies said in a statement. It ensures Dish's 14 million customers won't lose TNT and TBS when a separate deal for those channels expires on Dec. 5.The extension means Dish's rights to all Turner programming will expire at once, according to a person…
  • Goodby Parts Ways With Corona Light and Modelo Especial

    21 Nov 2014 | 12:40 pm
    Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.The agency and marketer both said that the two parties mutually agreed to end their relationship."With both of these brands we see a ton of potential for additional growth and we've got aggressive goals behind each of them, and because of that we think that these goals require a different approach," said a Constellation spokesman. "We have mutually agreed that based on the adjustments that we are…
  • 'Do Not Attempt. You Might Get Harmed or Fired.' (See TV's Latest Ads)

    21 Nov 2014 | 12:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Netflix has just begun running what's technically an old ad, originally created for the Canadian market, on U.S. TV (Creativity…
 
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    Advertising Age - Latest News

  • Watch Mike Nichols' Vintage Beer Ads

    22 Nov 2014 | 5:00 am
    Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including "The Graduate," "Catch-22" and "The Birdcage." Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.What's lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer."It was the most fun doing commercials, I think, for us both," Ms. May told Vanity Fair. Continue reading at AdAge.com
  • In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans

    21 Nov 2014 | 1:34 pm
    The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca for music, food and young people. Suddenly, however, Vice is finding itself the target of hostility in its own backyard.At issue is Vice's expansion in the neighborhood, which involves moving into 60,000 square feet of real estate that has housed the indie music clubs Death By Audio and Glasslands. Both are closing. Some took the changes as a sign that Vice, which has grown from a Montreal magazine into a Brooklyn-based…
  • Dish Temporarily Restores CNN, Cartoon Network in Multi-Front Negotiations

    21 Nov 2014 | 1:14 pm
    Dish Network has reached an agreement to restore Turner Broadcasting channels including CNN and Cartoon Network to its satellite-TV service for several months while the two sides work toward a longer-term deal.The extension with the Time Warner unit also reinstates Adult Swim, TruTV, TCM, Boomerang and CNN en Espanol to Dish's service, the companies said in a statement. It ensures Dish's 14 million customers won't lose TNT and TBS when a separate deal for those channels expires on Dec. 5.The extension means Dish's rights to all Turner programming will expire at once, according to a person…
  • Goodby Parts Ways With Corona Light and Modelo Especial

    21 Nov 2014 | 12:40 pm
    Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.The agency and marketer both said that the two parties mutually agreed to end their relationship."With both of these brands we see a ton of potential for additional growth and we've got aggressive goals behind each of them, and because of that we think that these goals require a different approach," said a Constellation spokesman. "We have mutually agreed that based on the adjustments that we are…
  • 'Do Not Attempt. You Might Get Harmed or Fired.' (See TV's Latest Ads)

    21 Nov 2014 | 12:00 pm
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Netflix has just begun running what's technically an old ad, originally created for the Canadian market, on U.S. TV (Creativity…
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    Advertising Age - Agency News

  • Goodby Parts Ways With Corona Light and Modelo Especial

    21 Nov 2014 | 12:40 pm
    Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.The agency and marketer both said that the two parties mutually agreed to end their relationship."With both of these brands we see a ton of potential for additional growth and we've got aggressive goals behind each of them, and because of that we think that these goals require a different approach," said a Constellation spokesman. "We have mutually agreed that based on the adjustments that we are…
  • McGarryBowen N.Y. Names Mark Koelfgen Chief Creative Officer

    21 Nov 2014 | 11:33 am
    Six months after naming Tom Sewell as president, McGarryBowen New York has named Mark Koelfgen as its chief creative officer, a newly created position. Mr. Koelfgen will report to agency co-founder Gordon Bowen, who oversees the group's global creative strategy.Mr. Koelfgen began his career at DDB in 1994 and has worked on brands including Verizon, Pepsi, Microsoft, AT&T, Ikea, Snapple and American Airlines. He joined McGarryBowen from GSD&M in 2005 as a creative director, working on the Reebok and Brahma Beer accounts.Mr. Koelfgen was named managing director and executive creative director…
  • Apco's Brad Staples to Succeed Founder Margery Kraus as CEO

    21 Nov 2014 | 8:00 am
    Apco Worldwide has made a number of senior management changes, laying out the succession plan for one of the last large independent D.C.-based crisis and public affairs shops.Margery Kraus, founder and CEO, will assume the role of executive chairman, succeeed as CEO by International President Brad Staples, effective Jan. 5, the company said today.Apco Exec-VP Evan Kraus, who is also Margery Kraus' son, will become the shop's president and managing director of operations. President and COO Neal Cohen was named vice chairman of the board and president-global client strategy. Continue reading at…
  • Watch Chicago Mayor Rahm Emanual Proclaim Laura Desmond Day

    20 Nov 2014 | 1:43 pm
    In case you're wondering what day it is, and you live in Chicago, wonder no more.It's "officially" Laura Desmond day, said Mayor Rahm Emanuel in a video addressing the Chicago Advertising Federation. "Unofficially," every day can be considered Laura Desmond Day, according to Mr. Emanuel, who praised the global CEO of Publicis' Starcom MediaVest Group for "putting Chicago smarts and ingenuity on display in a different country almost every day of the year."If you're wondering what triggered the honor now, Ms. Desmond was just named the Advertising Woman of the Year by the Chicago Advertising…
  • Publicis Promises Better Sales Growth After Disappointing Year

    20 Nov 2014 | 11:49 am
    Publicis Groupe CEO Maurice Levy said he will improve revenue growth after distractions from a failed merger led the French advertising company to cut its 2014 sales forecast."We are not delivering the kind of growth we are used to and not what we should do," Levy said today at a conference in Barcelona organized by Morgan Stanley. "We are confident the situation will improve remarkably next year."The company, which owns ad agencies including Saatchi & Saatchi and Leo Burnett, is revising its 2018 business plan and will present it to investors on Dec. 4, he said. Continue reading at AdAge.com
 
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    Advertising Age - Digital

  • In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans

    21 Nov 2014 | 1:34 pm
    The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca for music, food and young people. Suddenly, however, Vice is finding itself the target of hostility in its own backyard.At issue is Vice's expansion in the neighborhood, which involves moving into 60,000 square feet of real estate that has housed the indie music clubs Death By Audio and Glasslands. Both are closing. Some took the changes as a sign that Vice, which has grown from a Montreal magazine into a Brooklyn-based…
  • Amazon Softens Denials About Ad-Supported Video

    21 Nov 2014 | 10:45 am
    Continue reading at AdAge.com
  • GameStop, No. 1 Gaming Store, Predicts Disappointing Holiday Profit

    21 Nov 2014 | 8:23 am
    GameStop, the largest video- game specialty retailer, tumbled as much as 15% after third-quarter results fell short of analysts' estimates and the company predicted disappointing holiday profit.Revenue in the quarter was held back by Ubisoft Entertainment's decision to delay the release of "Assassin's Creed Unity," GameStop said yesterday in a statement. The company also experienced a faster-than-expected decline in sales of older-generation hardware and software following the introduction of new game machines from Sony and Microsoft a year ago."The shift of 'Assassin's Creed' impacted our…
  • Digital Branding Is Here; Are Your Analytics Ready?

    21 Nov 2014 | 7:00 am
    Wherever you stand on the swirling controversy around banner ads, you likely do agree on one thing: 20 years after the banner brought print-style ads online, digital branding has come a long, long way. From native ads to the rapid rise of online video, digital advertising is becoming a new home to major branding dollars. Are your digital analytics ready?For many digital marketing organizations, it's a big transition. After all, digital analytics has long been the realm of direct response. With outlets such as search and emailin many ways, the online descendants of direct mail and 1-800…
  • Native Ad Spending To Jump Despite Marketer Reservations

    21 Nov 2014 | 6:00 am
    Marketers are bullish about native advertising in 2015, with executives from top brands -- including Ford Motor Co., Kimberly-Clark, General Electric and Hewlett Packard -- telling research firm eMarketer they plan to boost outlays around the tactic in the next year or more."I would expect our spending in this area to increase considerably over the next 18 months, specifically in the area of video," said Ed McLoughlin, HP's director of strategy and planning-global media and digital marketing."We just dipped our toe into the water this year, but I would say we'll see a five- to 10-times…
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    Advertising Age - Global News

  • Publicis Promises Better Sales Growth After Disappointing Year

    20 Nov 2014 | 11:49 am
    Publicis Groupe CEO Maurice Levy said he will improve revenue growth after distractions from a failed merger led the French advertising company to cut its 2014 sales forecast."We are not delivering the kind of growth we are used to and not what we should do," Levy said today at a conference in Barcelona organized by Morgan Stanley. "We are confident the situation will improve remarkably next year."The company, which owns ad agencies including Saatchi & Saatchi and Leo Burnett, is revising its 2018 business plan and will present it to investors on Dec. 4, he said. Continue reading at AdAge.com
  • Why China's Top Broadcaster No Longer Brags About its TV Upfront Haul

    19 Nov 2014 | 8:30 am
    It was a tradition of China's ad world: At the end of state broadcasting behemoth CCTV's annual auction for ad airtime, officials announced a total sales figure, a number seen as a gauge of China's economic success. Every time, the numbers grew, by as much as 18.5% year-on-year. In 2012, the one-day event raked in a record $2.5 billion.The auction for 2015 prime-time airtime took place Tuesday, but for a second year in a row, CCTV released no triumphant final sales tally. (The broadcaster said it was more than last year, but that didn't help, since that figure wasn't released either.)So…
  • U.K. Survey: Marketers Say They Aren't Happy With Global Agency Alignments

    19 Nov 2014 | 3:35 am
    By almost every measure, marketers who work with ad agencies as part of an international alignment are less satisfied than their colleagues who work with locally-chosen shops.Results, creativity, value for money and service all scored lower for international alignments, with only digital coming out on top, according to a survey by the U.K.'s Incorporated Society of British Advertisers.Only 93 U.K. marketers responded to the survey half of whom have local agreements and half with international agreements -- but the overall attitude to agencies was clear. Continue reading at AdAge.com
  • Audi's China PR Director Faces Corruption Probe, Chinese Media Says

    18 Nov 2014 | 9:45 am
    Lu Minjie, public relations director of the Audi brand in China, is under investigation by the central Chinese government's anti-corruption taskforce, according to Chinese media.Mr. Lu is an employee of FAW-Volkswagen Automotive Co.'s sales company, which sells locally-produced and imported Volkswagen and Audi cars in China. FAW-VW is a joint-venture owned 40% by Volkswagen Group and 60% by China FAW Group Corp. Mr. Lu is the sixth Chinese executive at FAW-VW's sales company since 2012 who has undergone a probe for corruption, reported China Business News, a Shanghai-based daily newspaper.The…
  • Apple's App Store Now Accepts World's Most Popular Payment Card

    17 Nov 2014 | 7:47 am
    The most common payment card in the world isn't Visa or MasterCard. China's 12-year-old UnionPay brand accounted for 38% of the world's cards in 2013, compared to Visa (24%) and MasterCard (18%), according to London-based research and consulting firm RBR.Now consumers in China, the world's largest smartphone market, can use UnionPay to pay for purchases in the Apple App Store, Apple said Monday.It's a step forward for Apple as it nails down its path on mobile payment in China, where paying for taxis, restaurants and shopping via smartphone is already well-developed. (Apple Pay isn't in use…
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    Advertising Age - Hispanic Marketing

  • In Sprint's New Hispanic Marketing Drive, CEO Is the Star

    20 Nov 2014 | 5:15 am
    Since taking the helm as CEO of Sprint, Marcelo Claure has shaken up the company's marketing operation. Now, he's starring in its ads.On Thursday evening, the executive will appear in a Spanish-language commercial premiering during the Latin Grammys on Univision. The spot kicks off an ambitious Hispanic marketing push from Sprint, which is struggling to refashion its brand and retain subscribers in an increasingly competitive wireless industry.In its latest ad, Mr. Claure, a native Bolivian, speaks directly into the camera, highlighting the value of Sprint's new price offering. That offering…
  • Duracell, Coke and Allstate Win ANA Multicultural Awards

    11 Nov 2014 | 4:00 am
    Duracell won the first Best in Show prize at the Multicultural Excellence Awards given out Monday night at the ANA's Multicultural Marketing & Diversity Conference in Miami.The "Trust Your Power" spot by Saatchi & Saatchi features deaf NFL player Derrick Coleman, who narrates his life story, and the challenges he faced growing up and becoming a professional football player for the Seattle Seahawks: "They told me I should just give up but I've been deaf since I was three, so I didn't listen." Throughout the film, his Duracell-powered hearing aid is clearly visible. The spot for the Procter &…
  • U.S. Hispanic Creative Pablo Buffagni Starts BBQ Agency

    5 Nov 2014 | 4:00 am
    Pablo Buffagni, one of the best-known U.S. Hispanic creative directors, is returning in a new role. He's combining his creative expertise with a talent for asado, the Argentine word for barbecue, in a new creative agency called BBQ.Until April, Mr. Buffagni was chief creative officer of independent Hispanic shop Grupo Gallegos. Before that, he spent a decade at Saatchi & Saatchi's U.S. Hispanic agency Conill, leaving his job there as chief creative officer in 2012 to join Grupo Gallegos. There was been widespread speculation about what Mr. Buffagni would do next."All the agencies have…
  • Kreitmann Joins O&M Paris, Circulo Creativo Revamps and More

    27 Oct 2014 | 10:30 am
    Paul Kreitmann has joined Ogilvy & Mather Paris as a creative director working on Perrier, Grey Goose vodka and Prince Lu cookies. Kreitmann has most recently worked at DDB Paris on campaigns for brands such as PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen. His awards include two Gold Lions at the Cannes Lions festival and a Clio Grand Prix. He started his career at BBDO Paris as an art director in 2006.Jeff Payne has joined Hudson Rouge/NY as senior VP, group creative director on the Lincoln Motor Company account. He was most recently a creative director, global…
  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
 
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    Advertising Age - Rance Crain

  • Is Consumer Tracking the New Advertising?

    17 Nov 2014 | 9:00 am
    Has the ad industry finally reached the point where it's no longer necessary for marketers to motivate consumers to buy their products?Has the business evolved to the point of being able to track down presold consumers at the precise time when they're ready to buy?Do marketers no longer need to waste money trying to motivate uninterested buyers into trying their products? Continue reading at AdAge.com
  • Disney's Magic Works Because of Discipline, Belief, Leadership

    27 Oct 2014 | 9:00 am
    The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney's unique approach to marketing. John began his career at Disney in 1990.Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company's great contributions to marketing."There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and…
  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
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    Advertising Age - The Media Guy

  • Are You Sufficiently Talented at Managing Talent?

    17 Nov 2014 | 3:45 am
    Elsewhere in this, the Talent & Culture Issue of Advertising Age, a bunch of agencies, ad-tech shops and media companies offer their thoughts about office culture in response to questions that were lobbed at them by Ad Age reporters. Among the queries: "What skill is your most junior talent lacking?" and "What skill is your most senior talent lacking?"Likewise, we shall not mention any possible/theoretical issues that may or may not surround certain more, uh, experienced employees. (One tweet in response to my June post suggested that I write about the "millennial pet peeve regarding boomers…
  • Watch Jon Stewart Eviscerate a 'Daily Show' Advertiser by Remaking Its Ad

    31 Oct 2014 | 10:05 am
    Our Clip of the Week comes to you courtesy of "The Daily Show With Jon Stewart" -- which, it turns out, has been coming to us, in part, courtesy of conservative billionaires the Koch Brothers. Jon Stewart and his writing team, upon learning that Koch Industries is, weirdly enough, a "Daily Show" advertiser, decided to make some "minor adjustments" to the conglomerate's feel-good ad as a way of welcoming it to the show in this segment from Wednesday night's episode. A revised voice-over (e.g., Koch backs "17 shadow organizations to buy elections from Pennsylvania Avenue to Main Street") and…
  • Forget 'Big Data.' Beware 'Little Data' -- and the Horrors of TMI

    27 Oct 2014 | 11:00 am
    How much data is too much data?I'm pretty sure I knew the answer -- you'll know when your head starts swimming -- back when I studied statistics in high school, but now I'm not so sure anymore. Because now my head always feels like it's swimming in data; that's my brain's default state.And beyond your phone, much of your other stuff is spitting out data -- and telling on you -- too. (The Internet of Things is only just beginning.) Consider what Dirk Wollschlger, general manager of IBM's global automotive operations, recently told John R. Quain of The New York Times: "Cars are generating a…
  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
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    Advertising Age - Guest Columnists

  • Marketers: It's Time to Crowdsource Your Corporate Social Responsibility Programs

    21 Nov 2014 | 3:30 am
    Every year, in the comfy confines of oak-paneled boardrooms around the world, decisions of consequence are made by groups of predominately old white men about which causes and nonprofits will benefit from their corporate largesse.In the best of cases, these decisions are informed by some sense of the mission or purpose of the companies in question. In many more cases, the choices reflect nonprofit names that look good on paper, aren't controversial, or are simply the ones the company has been giving to for as long as anyone can remember. In the worst cases, charities are selected based on the…
  • Sizing Up Your Talent Department

    18 Nov 2014 | 3:30 am
    It's a common refrain in advertising: Talent is "at the heart of everything we do," which is why it's amazing to me that so few of us treat it that way. Brilliant people are our industry's most valuable asset, yet talent and human resources departments are almost always the most understaffed in an agency.Talent departments are responsible for attracting great people, onboarding them, keeping existing talent happy (or at least persuading them from leaving), minimizing friction between volatile personalities and much more. They live in crisis mode, and putting that responsibility on just a…
  • Five Predictions for How Data Will Change TV This Season

    31 Oct 2014 | 10:00 am
    Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance…
  • Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits

    28 Oct 2014 | 7:00 am
    For advertises, marketers and media gurus, the opportunity of data big and small is significant.Programmatic buying, dynamic content and context-targeting promise the answer to that awful "How do we do more with less?" question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don't abuse it.With opportunity comes responsibility. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey of 1,000 people by ad agency Venables Bell & Partners found that 78% of Americans looked forward to the Super Bowl ads this year, up from 69% last year.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
 
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    Advertising Age - Adages

  • The Next Logical Step in Real-Time Marketing: Reactvertising

    31 Oct 2014 | 1:51 pm
    It all started with an Oreo tweet in the Super Bowl -- and it hasn't moved much beyond that. But real-time marketing is still all the rage. Or at least it's something advertising people like to run around saying, along with "paradigms," "concepting" and "big data" (along with the all-too common misuse of "mediums" as a plural for medium).But one agency has said enough with boring, old and slow real-time marketing. It's time to evolve -- or perhaps evolute -- real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing…
  • Fiat's Spokescritters Make You an Offer You Can't Refuse

    28 Aug 2014 | 4:00 am
    Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.But a new animated spot set to debut on Gas Station TV this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.The one-minute commercial features animated woodland creatures -- a rabbit, a badger, a squirrel -- talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500. Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

    18 Nov 2014 | 10:00 am
    Democrats have left U.S. Senator Mary Landrieu on her own to fight an onslaught of super PAC money flowing into Louisiana ahead of a runoff election. Outside groups have spent $2.5 million on ads opposing the senior senator since after election day, Nov. 4. The biggest anti-Landrieu spenders in the runoff are non-partisan group Ending Spending Action, the National Rifle Association Institute for Legislative Action and Koch Brothers-linked Americans for Prosperity.Missing thus far from Louisiana runoff spending is Crossroads GPS, the group affiliated with Karl Rove, which says it spent $2.1…
  • This Super PAC Founded by Democratic Money Could Back a Republican in 2016

    12 Nov 2014 | 3:45 am
    One of the largest Democratic Super PACs steered money in the recent campaign cycle toward a smaller, newer Super PAC that could support Republicans in the future, underscoring the evolution of such outside groups from mostly proxies for the national parties to a crowd that's less predictable.Federal Election Commission reports show that the Democrats' Senate Majority PAC gave $3.5 million between August and October to Put Alaska First, a group created by strategist Jim Lottsfeldt to help re-elect Mark Begich, the Democratic junior senator from Alaska. Put Alaska First, in turn, spent around…
  • Democratic Super PACs Spent Big in Election's Final Days

    10 Nov 2014 | 2:02 pm
    Senate Majority PAC reported spending even more than House Majority PAC between Oct. 21 and Election Day on Nov. 4, laying out $12 million in that period, according to an initial Advertising Age analysis of Federal Election Commission data.Ad Age evaluated independent expenditures on TV, direct mail, digital ads, radio and print ads made by outside groups that were reported in the last two weeks before the election, which resulted in a new Republican majority in the Senate and the largest GOP House majority since the '40s. Independent expenditures are those made in direct support or…
  • Election Brings Uncertainty to Big Advertisers

    10 Nov 2014 | 3:45 am
    The midterm election that resulted in the ouster of many Democrats has also created uncertainty among the nation's top advertisers about whether the new faces on Capitol Hill are friends or foes."The world has changed," said Dan Jaffe, top lobbyist for the Association of National Advertisers. "This is like an earthquake has hit and you don't know how strong the foundation is."Mr. Jaffe said key loses for the ANA include allies like Sens. Mark Pryor, D-Ark., "someone we considered a friend," especially since he agreed with the industry on privacy issues. Continue reading at AdAge.com
  • For News Networks, 2014 Midterm Down From 2010

    5 Nov 2014 | 3:35 pm
    All three cable news networks saw viewership of midterm election coverage down on Tuesday night compared to 2010.During primetime coverage of the races, Fox News was No. 1, averaging 6.3 million total viewers and 1.7 million in the 25-54 demo. Despite the overall win, the network's viewership was down 10% among total viewers and 29% with the 25-54 demographic, according to Nielsen.Fox News also beat all of the broadcast networks in the 10 p.m. hour, when NBC, CBS and ABC aired election coverage, marking the first time Fox News beat the broadcasters in the 25-to-54 demo in its 18-year history.
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    Advertising Age - DigitalNext

  • Setting the Record Straight on Viewability, Fraud and Metrics

    21 Nov 2014 | 7:35 am
    Practically non-existent 15 years ago, the explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers and customers. Marketers can create relationships and generate loyalty through advanced connectivity across multiple media platforms -- desktop, mobile, television and social channels.However, such opportunity has created serious issues that undermine marketers' productivity and ROI and destabilize digital as a preferred vehicle for long-term investment spending. The most pressing of these are viewability and…
  • The Best Music Marketing of 2014

    21 Nov 2014 | 4:00 am
    Nothing drives fresh thinking and new ideas like an industry in the grip of ongoing disruption. Until recently, it looked like the album to go platinum in 2014 was going to be the "Frozen" soundtrack. This year, artists and labels continued to search for new formats and promotional tools to sell records and drive relevance.Billboard recently announced it will be including streaming consumption in its charts, and as the industry continues to change, music marketing becomes more important than ever. Great ideas capture the audience's attention and consumption is only a click away. Here are the…
  • How to Fight Traffic Fraud in Online Video Advertising

    20 Nov 2014 | 7:05 am
    Traffic fraud costs marketers billions of dollars in wasted ad spend annually. Ever since it emerged out of the pay-per-click model in the late 1990s, traffic fraud has evolved into a constant game of cat and mouse -- creating real and expensive problems for advertisers, agencies, intermediaries and publishers.Traffic fraud has changed a lot over the last 20 years. Originally, fraudsters hired actual humans to click on search and display ads (remember click farms?), but it was expensive to scale so they began building scripts that simulated humans clicking on ads. Today, the fake-impressions…
  • So Who Got Brands' Lost Facebook Reach? Media Companies

    19 Nov 2014 | 10:30 am
    The news that Facebook will continue to reduce organic reach for marketers has landed with a predictable thud. It appears to validate what many marketers have already been saying: Organic reach is essentially dead, and Facebook will ultimately kill it altogether. Forrester's Nate Elliott made that exact point in a recent blog post. Advertisers are resigned: "I think marketers are just accepting the fact that Facebook is a place where you pay to play," a media agency executive told Ad Age.But are things really that bad for marketers on Facebook?First off, let's be clear that this latest…
  • Post-Dave & Buster's, How to Play it Safe in Social

    19 Nov 2014 | 6:30 am
    Are you swelling with outrage over something so preposterously outrageous? Are you offended? Are you offended even more that people aren't offended?Then you must have read the latest brand's tweet.Of course, you probably didn't see that tweet. It had already been taken down. So you read about it in a Twitter or Facebook post by a friend of yours that linked to an outlet that shared a screen shot of the tweet. That way, you still had a chance to be offended, but you didn't have the rare pleasure of being one of the original offendees whose tweets about their outrage were probably quoted along…
 
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    Advertising Age - Video

  • Bon Appetit Editor Explains Why Data Tastes So Good

    28 Oct 2014 | 12:04 pm
    In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a new recipe each time someone uses it. (Read more about the partnership here.)At Ad Age's Data Conference on Tuesday, Bon Appetit Editor-in-Chief Adam Rapoport and IBM Watson Group's Florian Pinel discussed Chef Watson -- and gave the audience a tabouli salad created especially for conference goers. (It…
  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
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    Advertising Age - Small Agency Diary

  • Agencies: Specialize Your Way to Growth

    18 Nov 2014 | 8:30 am
    Ad agency executives often huddle in far-flung resorts to spend extended time figuring out new ways to grow their shops. There are no silver bullets, but there are many paths to growth. Here are a few of the common ones: Do great work and promote it; hire a better business development team; treat your agency brand as you would a client (meaning, set aside a budget, create a strategy and hold yourselves accountable for results); develop new services that clients want and for which there is increasing demand; and join better country clubs.There's another way to build your shop, and it's not…
  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
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    FUEL LINES

  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
 
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    360i Digital Agency Blog

  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    360i
    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    360i
    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
  • Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

    360i
    19 Nov 2014 | 10:59 am
    Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. Each year, only up to seven people are inducted in recognition of their outstanding career achievements and their ability to inspire and motivate others through mentorship, training and volunteering. This award recognizes Sarah’s leadership in…
  • Rethink Retail Marketing: Maximize Product Listing Ads

    Joseph Shea
    18 Nov 2014 | 4:25 pm
    This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers to…
  • Snapchat Partners with Square to Offer Peer-to-Peer Payments

    Fitz Maro
    18 Nov 2014 | 6:43 am
    In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works Snapcash lets users quickly send money to a friend on the platform, and have it deposited into their bank account. Once debit card information is entered by a user, it will be stored, secured and processed by Square. The user can then send…
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    The Ad Contrarian

  • The Danger In Being Different

    20 Nov 2014 | 12:01 am
    In marketing and advertising everyone is faking it.I mean everyone -- you, me, your boss, your client, Martin Sorrell -- everyone.Let me be even clearer: Nobody knows a fucking thing about how any of this works. We throw money at it and we cross our fingers.Having said that, it is also true that there are some people with exceptional instincts. These people are very good at "precision guessing." That is, they are much better at intuiting what is going to work than the average ad bozo.These are the stars in our industry. While I have met good precision guessers in many disciplines, the best…
  • Research Company Crashes Into Planet Earth

    19 Nov 2014 | 12:01 am
    Here at the Ketel One Conference Center on the campus of The Ad Contrarian Worldwide Headquarters, there's nothing we like better than a good chuckle at the comic antics of the  research industry.These buffoons are wrong so often that we've asked our stock broker if he can find a way for us to short their press releases.Now Forrester Research, the geniuses who ten years ago declared "the end of mass marketing" (but apparently forgot to tell Apple and Amazon and Walmart andNike and Toyota and.. you get the idea) have discovered something that everyone with just a little grey left in their…
  • The Dim Client Syndrome

    17 Nov 2014 | 12:01 am
    One of the most dispiriting aspects of my life as an agency ceative director was working with dim clients. These people are to be found all over corporate America. They're not stupid - they often have business degrees from prestigious institutions - but they have no creative sensibility. They can't recognize a good idea and they fall in love with bad ones.They should never be allowed to make creative decisions but because they have a title, they also have an entitlement.The problem usually starts with the strategy. Somehow, the arcane process of strategy development delivers to you a…
  • The Social Media Paradox

    13 Nov 2014 | 12:01 am
    It may be that the best way to have success in social media is to do less.Here's my thinking.First, let's get rid of the delusions. While social media marketing is a nice way to keep in touch with your customers and a nice way to respond to customer problems, overall it has been a flabby failure at building brands. While there are certainly some cases of social media success, in most categories social media marketing has had little to no effect on business growth. Without going through a whole lot of argument on this, just do an experiment to prove it to yourself. Go to your neighborhood…
  • Twitter, ROI, And Bullshit

    12 Nov 2014 | 12:01 am
    I’m a simple man. Annoying, but simple.Among my simple needs is a yearning to understand things. Understanding something, science has taught us, turns out to be a lot different from thinking we understand it. Much of what passes for “understanding” in the world of advertising and marketing is merely the correct memorization and repetition of phrases. But knowing the words doesn’t mean you understand the concept. As Richard Feynman brilliantly pointed out, someone who knows the name of every plant knows nothing about plants. He knows what people call plants. Knowing the names of things…
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    Beyond Madison Avenue RSS News Feed

  • Google Primer Part 2: Not Too Shabby!

    Dwayne W. Waite Jr.
    23 Nov 7937 | 6:16 am
    Summary: We decided that instead of just relying on what the "experts" said about Google Primer, we'd download it (it's free, after all) and try out some of what is offered. Turns out, Google Primer is pretty cool. If you're in marketing, or interested in learning about marketing, it's something worth taking a look at. So when we downloaded the app to our smartphone (Android), it was pretty quick and seamless. The home screen asks which route you'd like to take first, because the budding startup entrepreneur could choose...
  • One Club Announces Five New Hall of Famers

    Dwayne W. Waite Jr.
    23 Nov 4372 | 6:16 am
    Summary: We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. They are: Bob Greenberg, founder of the R/GA agency, as well as its chairman and chief executive; Washington Olivetto, chairman of McCann Brazil and CCO of McCann Worldgroup for Latin America and Brazil; Allan Beaver, partner in the agency named Levine Huntley Schimdt & Beaver...
  • Survey Says: Changing Your Brand For No Reason is Stupid

    Dwayne W. Waite Jr.
    23 Nov 3756 | 6:15 am
    Summary: Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.
  • Study Shows Recommendations Boost Sales

    Dwayne W. Waite Jr.
    21 Nov 2014 | 10:55 am
    Summary: Consumers prefer to buy things that other people have. We know this; humans are influenced by their environment. We, as consumers, put a high value on social proof. Are we getting the good products? Will these products boost our social worth?
  • A Sales Call Worth Forgetting

    Dwayne W. Waite Jr.
    18 Nov 2014 | 4:27 am
    Summary: We know that it is tough out there for small business professionals. We are not sectioned off to the point of forgetting how tough it was for our agency to get footing in a new city, trying to build credibility in order to win clients. The sales call — the pitch — must be perfect. In many cases, cold calling or emailing for new business doesn't need to be without a reference. With wonderful inventions like LinkedIn, we can almost always find some kind of connection...
 
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    Method Savvy

  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will…Read more ›The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far…Read more ›The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and…Read more ›The post New Year, New Budgets appeared first on Method Savvy.
  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that…Read more ›The post Method Savvy Honored Among Best Places to Work by Triangle Business Journal appeared first on Method Savvy.
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one…Read more ›The post Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts appeared first on Method Savvy.
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    Schaefer Advertising Co.

  • After watching this video, I’m not sure if I’m scared or...

    13 Nov 2014 | 3:25 pm
    After watching this video, I’m not sure if I’m scared or pleasantly proud by how clever my fellow advertisers and marketers are at “selling” fast-food to the highest acclaimed professionals in the food-critique field. The summary of the video is “two Dutch pranksters tricked a bunch of foodies into singing the culinary praises of McDonald’s.” While this does sum up the idea behind the two masterminds who made these foodies look downright dumb, there is much to be considered after viewing. Clearly the strategic effects of placement and promotion are astronomical and should be…
  • All work and no play make meetings pretty dull.  If you think a...

    3 Nov 2014 | 12:40 pm
    All work and no play make meetings pretty dull. If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille in Fort Worth. Designer Blair Babineaux came up with this cheeky little custom wine label that paired perfectly with the evening (which was a big success, by the way).
  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
  • Riff Ram Bah Zoo

    12 Sep 2014 | 2:49 pm
    The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team. After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs…
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    Advertisers

  • Best use of (negative) space

    Sue Imgrund
    20 Nov 2014 | 9:07 am
    I have to admit to loving logos. Not all those horrid swooshy ones, or whatever you get from 99designs, but clever, artfully designed logos with an idea – and a meaning. Or several meanings. There’s a wonderful collection of 40 brand logos with hidden messages here (care of oomph! who have a pretty good logo of their own). Some I’ve seen before, some are new to me. Some are just brilliant, like the Shelter logo with the “h” made into a house – so simple. Or the Baskin Robbins logo with its pink 31 in the middle. Or, seeing as I’m in…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Michael Kors clutches thus forth.During

    Drew McLellan
    18 Nov 2014 | 9:49 pm
    A super way to remember appreciated remembrance A tremendous way to remember enjoyed memory Is not granting that experts claim ideas charms will definitely be surely wonderful products to put on thanks to every little thing.Additionally, some women shop customers of your necklace diversely.When these sorts of housewives, them elegance anklet necklaces are a good way to make really massive gatherings in their lives, and each and every impress they are buying signifies a vital achievements.Them necklaces are exactly like badges with regards to recognition then they deterioration that has very…
  • Michael Kors Shoes have the treat

    Drew McLellan
    18 Nov 2014 | 9:48 pm
    A super power in order to exhibit a simple emotion A wonderful product to express your current kindness The tiffany driven silver precious metal precious gems by means of turf pendant really needs to be rrn your the next delivery narrow your search for the most effective birthday present idea for your famil and friends-Will possibly customers be your spouse, fiance’, previous lady, significant other-To successfully-You ought to staying, as well personal beloved afflicted expectant mum. This guidance diamond necklace designing provides rank as loveliness(The thing that if you don’t…
  • Michael Kors Wallets right which

    Drew McLellan
    18 Nov 2014 | 9:48 pm
    A super beauty Michael Kors Bags together with native american native american star of the event An awesome elegance behind native american native american Michael Kors Outlet UK girl Wedding and reception one among the expensive while outstanding moment in time in staff members work.It requires the very best of observation in every aspect.Bride additionally groom themselves are center of charm on wedding on the other hand including bride is of interest the majority of important.That isn’t considering the fact that in more proper love-Making however it isDue To the manner arrested,…
 
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    22 Nov 2014 | 7:11 am
    THE GAP by Ira Glass from Daniel Sax on Vimeo. This week our pioneers test group have been getting our newly revamped Fraggl 2.0 emails with changes made to the algorithm, design and formatting (more on that soon). We've had lots of positive feedback on it (thank you pioneer group) so with a few tweaks we'll be rolling out the brand new version this week. In the meantime, here are my favourite links, curated of-course, by Fraggl: I liked this poignant column from Lauren Laverne on digital immigrants and the ‘end of absence’  Ira Glass (above) on 'The Gap' is wonderfully…
  • The Thin Internet

    Neil Perkin
    21 Nov 2014 | 2:38 am
    A while back I wrote a post about distributed and destination thinking as a way of framing not just an approach to content but also a more ‘digitally-native’ way of looking at the world. Distributed thinking relates to content and interaction that lives out there, away from your domain, in the stream, so your job is about how you can best (in the words of The Guardian) ‘weave yourself in to the fabric of the web’. This may happen through spreadable content, people talking about what you’re doing, embeddable content and embedded services, or APIs and so on. This often involves a key…
  • Peter Thiel on Company Culture

    Neil Perkin
    19 Nov 2014 | 11:42 am
    "'Company culture' doesn’t exist apart from the company itself: no company has a culture; every company is a culture." In Zero to One, Thiel frequently talks about company culture in the context of people - which is of-course as it should be. He talks about how critical recruiting is for any organisation ('Recruiting is a core competency for any company. It should never be outsourced.'), and the importance of hiring people who are not only talented, but who also enjoy working together and share the vision of the business. If that vision is opaque, you're in trouble:  'You’ll attract the…
  • Google Firestarters 14 - Big Data, or Big Mistake? - The Event

    Neil Perkin
    17 Nov 2014 | 4:57 am
    Thursday night saw the great and the good, the interesting and interested, of UK planning come together for the 14th Google Firestarters on the theme of big data. Tim Harford, the renowned author, broadcaster and FT columnist, split his provocations into two TED style twenty minute talks (with discussion and questions in between) - one titled ‘Big Mistakes with Big data’ and the second on ‘How to Tell the Future’. Tim spoke without slides and was an excellent storyteller, effectively combining great anecdotes with a deep knowledge of the subject and some great insights into a complex…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    15 Nov 2014 | 1:38 am
    This week we have put our next generation Fraggl algorithm and email live to our pioneers test group. If you're a Fraggl pioneer, please let us have your feedback. In the meantime, here's my favourite links, curated by Fraggl: A good deck here from Clay Parker Jones on why organisations are broken, and how to fix them Some great contributors in this list of 5 things you should know before getting a job in planning and strategy An interesting piece on how GDS are quietly disrupting the problem of online identity, and (sort of related) this article on Sweden as the most cash-free…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • Why Atlanta is Poised to Be the Next Great City & the Center of the Digital Age

    Brian Easter
    20 Nov 2014 | 12:25 pm
    Atlanta is poised to be the Florence of the Digital Age. There’s a rumbling of chatter and growing excitement about Atlanta and its future. You hear it at every marketing event. Every digital conference. You hear it every time a local politician speaks. You see it on billboards and in blog posts written by community leaders. And I suppose everybody wants their city to be the best. To believe their city is the best. But in Atlanta, that feeling doesn’t come from a place of default hometown pride. It doesn’t come from a place of hubris or lack of worldliness. It comes from experiencing,…
  • A Human-Centered Approach to B2B

    Sarah Lively
    13 Nov 2014 | 8:26 am
    “Our revolutionary product will allow your company to cut costs by increasing efficiency and boosting ROI to entirely new levels!” – Sound familiar? If you’re purchasing in the B2B sector, you probably hear this all the time. Companies are offering you an abundance of abstract benefits that sound great, but don’t actually speak to you. The worst part is that company X offers the same low prices and “innovative technology” company Y does, and you’re left trying to find a company that will actually solve your problems as a buyer. The problem is that the core of B2B marketing…
  • Do What You Love, And Make a Difference Doing It

    Katelyn Dramis
    3 Nov 2014 | 2:58 pm
    Lately, it seems like we’ve been bombarded by terrible news. Every time I turn on the TV or even glance at Twitter, there’s a barrage of horrifying stories. UVA student Hannah Graham went missing, and last week they found her remains. ISIS continues to terrorize innocent people. Violence rages on in Syria. It’s like a constant gut punch, and I shouldn’t even be surprised that it’s coming. But I am. Every time, I am. I can’t escape it, and I can’t change it. I wish I could save the Hannah Grahams. I wish I could make the world get along. I wish I could find a way for everyone to…
  • The Case Against Collaboration

    Evan Porter
    29 Oct 2014 | 8:32 am
    For the longest time, I had no idea what the Director of a movie actually does. Think about it. He doesn’t come up with the story (that’s the Screenwriter). He doesn’t operate the camera (that’s the Director of Photography or one of his crew). He doesn’t go into the raw footage and edit himself (that’s the Editor). He doesn’t hold the boom mic (that’s the guy that holds the boom mic). Sure, in some cases, the Director is the screenwriter, or the DP, or the editor, but typically, he delegates the majority of these tasks. So what DOES he do? And why does he get all the credit…
  • What Fantasy Football Can Teach Us About Research

    Katelyn Dramis
    23 Oct 2014 | 10:58 am
    Fall is well upon us, which means one thing: Fantasy Football. Despite being a huge football fan, I never understood the appeal of the Fantasy phenomenon. “Wait, you play a virtual game with NFL players… you mean like The Sims?” Yet every year, I felt like I was missing out. Something huge was happening that I wasn’t a part of and I wanted in. So this season, I joined a random Yahoo league, named a team, and boom! I’ve become part of the craze. Turns out, everything I thought about Fantasy Football was wrong. Sure it’s like The Sims…. The Sims on steroids. You’re not playing…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Pershing Square’s lawyer, David Klafter, Sends a Letter to Herbalife’s Chief of Compliance, Pamela Jones Harbour

    Kevin Thompson
    12 Nov 2014 | 3:03 pm
    David Klafter, Senior counsel at Pershing Square, wrote an extensive letter to Herbalife’s new chief of compliance, Pamela Jones Harbour. Before diving into the letter, the basics: Pam Harbour was a former FTC Commissioner. The FTC is led by 5 commissioners, she was one of them for 7 years. She recently took a position as head of compliance at Herbalife. Based on public comments, she’s been given tremendous authority. David Klafter is a lawyer. He’s obviously well qualified and talented. With that being said, in this arena, I think it’s safe to assume the following:…
  • Herbalife Settles Bostick Class Action Case

    Kevin Thompson
    3 Nov 2014 | 7:52 am
    Herbalife announced its settlement to a class action lawsuit. The case was filed within months of Bill Ackman’s initial presentation where he announced his short position, so it could be an example of a law firm seizing on “blood in the water.” But I digress… The settlement basically amounts to two things: (1) $15,000,000 in cash for product refunds and remuneration for excessive business expenses (with $5M of that fund going to the lawyers); and (2) Several reforms to Herbalife’s marketing practices. Candidly, Herbalife is already doing most (if not all) of the…
  • Time to Revisit DSA’s Code of Ethics: Suggestions

    Kevin Thompson
    25 Sep 2014 | 8:55 am
    It’s old news now. Avon left the DSA. In their announcement, they stated the DSA’s Code of Ethics needed revision. Specifically, Cheryl Heinonen at Avon said, “We believe the association’s agenda in the U.S. is overly focused on the issues of a few specific brands rather than industry-wide challenges. . . We believe that the U.S. DSA Code of Ethics requires updating to better reflect the current state of the industry in the U.S.” In a separate article in the Washington Post, Heinonen gave a quote that shed a little light on what she meant. She said, I think…
  • Talk Fusion Gives Me a Taste of Medicine

    Kevin Thompson
    22 Sep 2014 | 3:46 pm
    I got a call from Talk Fusion’s lawyer today. And the lawyer made threats. The lawyer tried to appeal to my “economic self-interest.” This made me angry. And then I thought for a second, this is exactly what I do sometimes. On occasion, I get asked to do things that I’m not fond of doing. Publicly, I’ve made it clear that MLMs should never send Cease and Desist letters unless there’s malicious intent and serious harm. Otherwise, it’s a gun that kicks harder than it shoots. In my recent post regarding Avon’s departure from the DSA, I referenced…
  • Avon Writes Open Letter to DSA Members Regarding Its Decision to Leave

    Kevin Thompson
    16 Sep 2014 | 11:39 am
    Avon has recently announced its exit from the Direct Selling Association.  The video includes my thoughts. This is a very significant development and represents extreme discomfort experienced by companies in the industry. The reasons for Avon’s exit. I’ll sum it up: (1) They’re not feeling the love. They feel as though other companies, the companies that do not quite match Avon’s values, are setting the DSA’s agenda; (2) They’re not happy with the current Code of Ethics. They feel it should be updated and that the current Code has too many holes; thus,…
 
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    JMS Group

  • Anglian Water – Corporate Video Shot On iPhone

    Tom Vaughan-Mountford
    7 Nov 2014 | 7:00 am
    Senior management blanched. Crew fell silent.Account Handlers looked bemused. But the Creatives ploughed on regardless. “We just shoot it on a mobile phone. We don’t try and make it LOOK like it was shot on a mobile phone.We don’t torture it into some grainy documentary style. We just use a phone”. And so it was, dear reader, that JMS put away its many thousand pounds worth of gleaming camera gear, spent 50 quid on some stick-on lens-extenders and hit the road with an entire crew, including a features cameraman, a sound recordist, make-up… plus a mobile phone. The result?
  • Stephen Fry – Norwich ISDN Studio Link

    Keith Lindsay
    7 Nov 2014 | 6:31 am
    It’s an advantage that our Norwich ISDN studio is in the grounds of a superb country house hotel.And it’s useful to be at the heart of a region beloved by, and home to, many famous performers. But two recent JMS sessions confirmed that location matters less and less these days. The Client, mighty US technology business Honeywell.Its latest innovation, a voice-activated thermostat. It controls your home heating, and tells you what it’s doing. The Agency, top-notch London-based 3 Monkeys. The Performer, beloved local and well-known gadget freak Stephen Fry. The Campaign, an accurate…
  • Sequin Art – CITV and European TV Campaigns

    Tom Vaughan-Mountford
    6 Nov 2014 | 7:42 am
    We’ve had the great pleasure of working with KSG on their Sequin Art products for a number of years now and 2014 saw our busiest summer yet in preparation for October half term and Christmas, both key periods for craft-toy sales. KSG and JMS both wanted a ‘step up’ for the 2014 campaign and so we aimed high, bringing to life the ‘Sparkling World of Sequin Art’ with 3D animation.From a living room setting 3 girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers! Written and Directed by Luke Witcomb the commercial…
  • United We Fall – Movie Release TV Trailers

    Tom Vaughan-Mountford
    5 Nov 2014 | 4:34 am
    Question – Which JMS production brings together politics, WAGS, tight underpants and a spot of match-fixing? Answer : a TV commercial promotingnew movie ‘United We Fall’. JMS was approached by Writer and Director Gary Sinyor of Magnet Films to create 30 second and 10 second movie release TV trailers advertising the cinema premieres of hilarious mockumentary ‘United We Fall’ – a parody of the film ‘Class of 92’. JMS distilled the cinema trailer down to a punchy 30 seconds and 10 seconds, cleared it with Clearcast, remixed the soundtracks, then delivered to multiple TV…
  • Chiquito Restaurants Radio Campaign

    Keith Lindsay
    4 Nov 2014 | 3:59 am
    The beauty of radio creative is that it can transport you anywhere. Trust me, I know! From the JMS audio studio every day I travel the globe without having to face a single airport sandwich (writes Producer Keith Lindsay). Just take my delicious trip via the recent series of radio commercials for Chiquito, Restaurant, Bar & Mexican Grill. The voices required were Texan and Mexican (naturally!) But no flights to Texas or Mexico needed, just our knowledge of talented voices, music, and a minute or two to make a few calls and arrange ISDN links. Living in the UK for just over 21 years…
 
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    Campaign Planning

  • Being Culturally Unanchored

    John Drake
    20 Nov 2014 | 8:51 pm
    The first time I heard Nick Drake was in an ad. A beautiful VW ad. From there I backtracked the music and became a fan. Nick only recorded three albums during the late 60s and early 70s. None of them...
  • Why The John Lewis Ad Is So Good

    John Drake
    8 Nov 2014 | 12:20 pm
    In communication there's something called low involvement processing. It states that an audience doesn't need to be paying strict attention to something in order for it to connect. There have been many studies on this. One of them was done...
  • Technology and Stuff

    John Drake
    3 Nov 2014 | 10:15 am
    “It combines class winning, um, leading... 'ya know, technology and stuff." And so went Chevy regional manager Rikk Wilde nervously presenting the Game 7 World Series trophy to pitcher Madison Bumbarner. It was a funny moment and yet everyone could...
  • What They Use It For

    John Drake
    26 Oct 2014 | 12:26 pm
    Why do some pieces of content get shared more than others? The President of BuzzFeed Motion Pictures provides some insightful answers.
  • It's Not A Six Hour Ad

    John Drake
    18 Oct 2014 | 6:00 am
    The flight from Newark to San Francisco is 5 hours and 46 minutes. In a video that completely captures the boringness of such a flight, Virgin America created a real-time video featuring mannequin people. The move attracted a lot of...
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    Co.Create

  • Feast Your Eyes On The New Trailer For "Game Of Thrones" (The Video Game)

    Dan Solomon
    21 Nov 2014 | 12:14 pm
    Ready your thumbs, "Winter is Coming."We're still almost six months away from the return of HBO's Game Of Thrones, but those who want to find another way to immerse themselves in George R.R. Martin's bloody, scheming world don't need to wait that long: Telltale Games' six-part Game Of Thrones game series should see its first episode hit consoles, PCs, Macs, and iPhones and iPads by Christmas.Read Full Story
  • Chrysler Reveals The Finer Details Of Car Production In Virtual Reality

    Rae Ann Fera
    21 Nov 2014 | 10:16 am
    "Beneath the Surface" uses Oculus Rift to make good on the claim that "you haven't researched a car unless you've seen the factory that built it."Car brands often talk about the quality of their manufacturing in their marketing. But when juxtaposed against typical running shots of sleek automobiles on scenic highways, the essence of the message gets lost. For its 200 model, though, Chrysler has gone all-in on bringing the production process to the fore—with a virtual reality experience that puts consumers deep inside its factory.Read Full Story
  • This Is Possibly The Greatest "Raiders Of The Lost Ark" Melting Nazi Candle Ever

    Joe Berkowitz
    21 Nov 2014 | 10:08 am
    Nine out of ten melted nazis agree, "IT'S BEEAAUUTIFUL!"One of the most indelible images from the 1980s happens during the climactic opening of the ark of the covenant in Raiders Of The Lost Ark. While the terrorbeams of ghostly light that emerge mostly dispatch with henchman via chest-piercing, the main Nazi villain of the film gets the epidermal layer of his face melted off, with the rest shortly following. It was so gruesome and silly that the filmmakers felt the need to rip a man's still-beating heart out of his chest in the sequel as an (unsuccessful) effort to top it. Now it's a moment…
  • Pizza Hut's New Ad Campaign Is About How Much Italian People Hate Pizza Hut Pizza

    Dan Solomon
    21 Nov 2014 | 9:58 am
    This ain't your Italian granddaddy's pizza. Extreme!Do you know whose understanding of pizza is totally outdated and not what the kids want anymore? Italians.Read Full Story
  • Bud Light Is Turning Super Bowl XLIX Into a "House of Whatever"

    Joe Berkowitz
    21 Nov 2014 | 9:31 am
    Next year's Super Bowl will get a boost from Bud Light as the beer brings its #UpForWhatever campaign to Phoenix on game day.All year long, Bud Light has been positioning itself as the "Perfect Beer for Whatever Happens"—by willing Whatever into happening, either on a cruise ship or throughout an entire town. Now the official beer sponsor of the NFL appears set to expand on this premise at next year's Super Bowl.Read Full Story
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    Advertising

  • REVEALED: The Top Demographic Trends For Every Major Social Network

    Thiago Guimarães
    22 Nov 2014 | 3:11 pm
    The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.  Access The Full Report By Signing Up For A Trial >> Here are a few of the key takeaways from the BI Intelligence report: Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points,…
  • THE SNAPCHAT REPORT: Snapchat's New Payments Service Is Poised To Be A Hit Among Teens And College Kids

    Business Insider
    21 Nov 2014 | 9:38 am
    Snapchat is already incredibly popular among teens, young adults, and brands for sharing photos and videos. But now the company will let its users send money to one another within the app via a new peer-to-peer payments service called Snapcash. Given Snapchat's popularity, especially among a similar demographic as peer-to-peer payment service Venmo, this could be an incredibly successful service. In a recent report from BI Intelligence, we break down all the numbers and user trends that explain why Snapchat is so popular, particularly among teens and college kids. Access the Full Report By…
  • Programmatic Ad Spending Is Exploding, Driven By Major Investments In Video And Mobile

    Mark Hoelzel
    21 Nov 2014 | 7:27 am
    Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend. A new report from BI Intelligence finds that mobile and video will see the biggest growth in spending. By 2017, more money will be spent buying mobile and video ads via real-time bidding than will be spent on desktop display real-time bidding ad inventory. In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption…
  • The 10 Things You Need To Know In Advertising Today

    Lara O'Reilly
    21 Nov 2014 | 2:08 am
    Before you head off for the weekend, make sure you're up to date with all the important advertising stories this Friday. 1. Google is going to let users pay to get rid of ads on certain sites. Google Contributor will allow users to pay between $1 and $3 per month to stop seeing Google AdSense banners. The money will be distributed between Google and participating sites, which so far include Urban Dictionary, The Onion and Mashable, among others. 2. Take a look at the new football field-long mega billboard taking over Times Square in action in this video. Google will become the first…
  • Google Is Going To Let You Pay To Get Rid Of Ads On Certain Sites (GOOG)

    Jillian D'Onfro
    20 Nov 2014 | 12:59 pm
    Google is testing out a new program called Contributor that will let web users pay a monthly fee to get rid of ads on — and support — a handful of participating sites. Users who choose to pay between $1 and $3 a month will stop seeing Google AdSense ads on those sites. Instead, they'll see a pixel pattern or a "thank you" message.    Google and the websites will each get part of the fee, and Google says the goal is to help support the people who make the web. Even though you could get rid of ads using a free adblocker, Google wants people to essentially give publishers a…
 
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    All Video

  • Winning More Projects – The Wooshii Pitch Scorecard

    Sarah McDonald
    20 Nov 2014 | 5:07 am
    What makes a good pitch? We have pulled together the key elements of a winning pitch and created the Wooshii Pitch Scorecard. If you are a video maker pitching on projects you will start to see feedback and scores out of 10 from the team. These scores are not visible to the project posters but will now contribute to your overall Wooshii score. Criteria Have you referred to the buyer’s company / brief specifically? Is the pitch well written overall? Is the selected example video relevant to the buyer’s brief? Do you describe an idea or style approach for the buyer? Are you…
  • YouTube 3 Second Branded Intro or ‘Ident’

    Sarah McDonald
    3 Nov 2014 | 10:02 am
    YouTube now allows you to upload a 3 second Branded Intro or ‘ident’ to your channel. This intro will appear at the start of all of your channel videos, giving your content polish and a consistent brand feel. If you have a channel and all of your content suits having a intro, it’s easy to add. It can look something like this: or like this within Wooshii’s YouTube channel and as a real-life branded intro in action for GoPro (you may need to skip/view an ad first). How do you get an intro made? Wooshii can help, we have a community of 10,000 animators and video…
  • How To Win At Video Content Marketing – Sign Up For Free Webinar

    anna
    21 Oct 2014 | 10:49 am
    Event Description Join us for a webinar on October 30 with our friends at Scripted to learn about best practices in video content marketing.  TO SIGN UP, PLEASE GO here. In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. And on October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of…
  • 10 Posts on Marketing, Video and Startups

    Fergus
    18 Oct 2014 | 1:30 am
    Weekend reading Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week Follow me here – http://twitter.com/fergusdyersmith IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC  The YouTube Creator…
  • Wooshii is now officially a YouTube certified partner. Stay tuned for tips and tricks about YouTube

    anna
    15 Oct 2014 | 11:55 am
    YouTube is the driving force behind how we view and use video today. There are over 1 billion unique monthly viewers who watch YouTube across the globe. And the best part…YouTube makes it extremely easy to promote yourself and your Channel to the world. Wooshii is now YouTube certified! Which means we are qualified experts in everything to do with YouTube, from what makes a good YouTube ad, to how to grow your viewership on YouTube. We will impart all this knowledge to you so stay tuned to find out tips and tricks on growing your audience on YouTube.
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    JCDecaux OneWorld

  • How Alibaba Broke Online Retail Records in 13 hours

    Nathalie
    12 Nov 2014 | 5:00 am
      By 1.00pm on 11.11.2014, consumers had spent more than RMB 35bn (€4.6bn) with Alibaba, beating last year’s total spend in just 13 hours of trading.  And it took only three minutes for the website to reach its first milestone of RMB 1bn (€ 131m.) in transaction volume – down from the 1 hour taken in 2013! But the most significant figure to note this year is that of the number of transactions that happened via smart phones and other mobile devices. The 2014 sale saw almost half (46%) of Alibaba’s total online transactions coming from mobile devices, up from 25% last year.
  • Estée Lauder and JCDecaux Paint the Town Red

    Kevin
    10 Nov 2014 | 4:58 am
    To promote their new range of lipsticks, Estée Lauder together with JCDecaux and OMD / Fuse recreated the excitement of playing casino slot machines right on the streets of Paris. Three bus shelters strategically located in the city’s trendy and fashionable areas were equipped with interactive screens and mini printers to give people the opportunity to win “Red Pure Color Envy” sculpting lipsticks. People could play the game by pressing a button at the bottom of the 42-inch screen. If three images of the “Pure Color Envy” red lipsticks appeared together, the panel dispensed a free…
  • Global Passenger Traffic to Double Presenting Increasing Audience for Outdoor Advertising

    Nathalie
    3 Nov 2014 | 5:07 am
    Air passenger forecast figures just released from the International Air Transport Association (IATA) predict global passenger figures to more than double to 7.3 billion by 2034, up from the 3.3billion expected this year. The IATA report highlights the shift in passenger volumes between the continents: China is set to overtake the USA as the biggest passenger market with 1.3 billion passengers flying by 2034, with an average annual growth of +5.5%. The USA will drop to number 2 by 2030, with an average annual growth rate of +3.2% a year and 1.2billion passengers by 2034. India is set to…
  • JCDecaux Airport UK Opens a World of Possibility

    Mabel
    9 Oct 2014 | 4:30 am
    On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London’s Soho Hotel.  Martin Moodie on Best Examples of Airport Advertising The list of guest speakers included Maxxium Travel Retail’s European Marketing Manager, Mariska Van Beukering, Cheil Worldwide’s Head of Out of Home, Fiona Fitzgibbon, Founder of Moodie International, Martin Moodie as well as our own Alan Sullivan, Rob Elms and Steve Cox. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

    Kevin
    6 Oct 2014 | 2:41 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. Last July, HMVideal hosted an innovative “MUSIC REBORN” campaign at the metro exit to promote its new HMVideal concept store which opened in the Central district. Metro passengers were invited to “play” with different instruments placed on several posters, blending the sounds from these installations to make a special…
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    Harmelin Media Blog

  • Association of National Advertisers 2014 Conference Recap

    Blog@harmelin.com
    18 Nov 2014 | 4:34 pm
    At the ANA conference a few weeks ago, we saw some great presentations from Target, General Mills, Chobani, Nissan, T-Mobile, Walmart and many other iconic brands and companies.
  • The Progression of Programmatic in the Traditional Space: How it Will Affect Buyers and Sellers

    Blog@harmelin.com
    29 Oct 2014 | 3:20 pm
    pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here.
  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
 
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    AdEspresso » Blog

  • Buying Facebook Likes Suck, Here’s The Data To Prove It!

    Massimo Chieruzzi
    19 Nov 2014 | 11:47 am
    I get it, believe me, I perfectly get it and I’ve been in your position before: Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly! You don’t want to look lame with only few hundreds likes while your competitor has thousands. So you give in to temptation and even if, likely, you know or feel it’s wrong, you buy likes. Not acquire, but simply buy. Few hours later, with 0 effort and an expense of few dollars you’ve beaten your competitor and can now brag…
  • Facebook Marketing For The Holiday Season: 10 Things To Implement Now!

    Dan Virgillito
    12 Nov 2014 | 9:12 am
    You’ve probably heard how important Facebook marketing is for your business near the holiday season, but do you know how it can specifically increase revenue and drive higher profits? You don’t want to be that marketer who brags so incessantly that fans start taking different routes to avoid you. But you also don’t want to miss out an opportunity during the time when people are more than willing to shell out money to buy gifts and donate to charitable causes. According to a research by CMO, Facebook is going to dominate social spending this holiday season, including a larger investment…
  • Secret Groups: Are You Overlooking This Cornerstone of Facebook Marketing?

    Dan Virgillito
    5 Nov 2014 | 2:30 pm
    What I’m about to tell you will change your Facebook marketing tactics forever. Are you ready? Great. Let’s get started. One of the most overlooked features in Facebook is the Secret Group. So, the secret isn’t a secret anymore, eh? It’s about time you explore the nooks and crannies of Groups for easy collaboration, cultivating relationships, personal development and ‘soft’ marketing in private to your: • Audience and readers (for authors, writers, bloggers, etc.) • Followers (for influencers) • Customers (for B2B or B2C companies) Three’s a crowd, Secret is the key…
  • 5 Data-Driven Ways to Get More Facebook Likes Analyzed

    Massimo Chieruzzi
    28 Oct 2014 | 11:53 am
    Having your Facebook business Page resemble a ghost town sucks, doesn’t it? So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes. Yet, nowadays you can get more Facebook Likes pretty easily, even on tight budgets! We’ve tested 5 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and, in this post, we’ll analyze how you can use each one of them to grow your Facebook Page. Does it make sense to spend money for Facebook Likes? And what’s a Like anyway?
  • Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

    Dan Virgillito
    15 Oct 2014 | 1:32 pm
    Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: Facebook proudly boasted over 650 million daily visitors to its site last year, a number that is only going to increase in…
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    speaking in clicks

  • Consistency: Mythical Beast, Real-world Tyrant

    Mark Laporta
    19 Nov 2014 | 5:24 pm
    When it comes to messaging, the word “consistency” is the consistent favorite, as a way to describe the messaging goals of many a brand. It consistently wins the prize for the most overused word in the business. Not that I don’t understand the impulse. With today’s top-heavy staffing, it takes so many hours to reach common ground on the simplest decisions that there’s little incentive to evolve consumer messaging once the latest tagline passes in committee. It’s so bad that the very idea of a consistent style of communication is too radical to contemplate.
  • Walking Away From Marketing Pseudoscience

    Mark Laporta
    25 Oct 2014 | 6:45 am
    By now the concept of Engagement has burrowed deep into the consciousness of nearly everyone involved with digital marketing. It has gone beyond buzz worthiness and graduated to the status of a topic most people take for granted. Of course you’ll develop an engagement strategy for your Web presence. Of course you will. Trouble is, the very ubiquity of the concept has led a large swath of the industry to see engagement as a generic, quantifiable thing that you can lock into your site—if only you follow best practices. Hence, we have Information Architects and User Experience Designers…
  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
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    Super Bowl Commercials 2015

  • Super Bowl Commercials Were Entertaining

    19 Nov 2014 | 11:52 am
    Super Bowl Commercials Were Entertaining, But Will Advertisers Get a Return on Their Investment?Super Bowl commercials are making entertainment in this year. Advertisers paid $2.5 to $3 Million to obtain 30 seconds of exposure for their products and services in this year. The production costs for the TV commercials and fees paid for celebrity endorsements, such as Lebron James and Betty White are added. The investment is even more substantial for these companies. Although a record 106.5 million people watched this year's big game. And they are also sell a lot of Bud Lights, Snickers, Doritos…
  • Greatest Super Bowl Commercials

    19 Nov 2014 | 11:49 am
    Many people are not sports fan, the Super Bowl isn't about winning or losing. And they are not considered player is named MVP or which team hoists the Lombardi trophy overhead at the fourth quarter's end. And also they did not think about coach who is submerged in a Gatorade bath. From that we should know these all for one thing that is commercials. The TV airing the Super Bowl may be turned off, or worse, turned to Lifetime without the commercials.Super Bowl commercials are expensive to air. Cost of 2.5 million is spend for a thirty second spot in last year's game, and it will makes them…
  • Best Super Bowl Commercials In History

    15 Nov 2014 | 10:51 am
    In many ways, you come for the Super Bowl but remain for the advertisements (and the 7 layer dip). They turn a football match into a four-hour experience, which was exclusively takes place once in a year (without counting the Westminister Kinnel Club Dog Show).We move into a glance at our top five Super Bowl commercials of all time, and the role they have played in not merely providing interest to us during game gaps, but then leaving behind an enduring effect on our lifestyle. 5) Dave and Oprah Share The Limelight In all time, it is probably most expensive commercial, if it was for this…
  • Arizona will host Super Bowl XLIX in 2015

    13 Nov 2014 | 7:59 am
    Officially NFL will be announced held Super Bowl XLIX on Tuesday at the University of Phoenix Stadium in Glendale, Arizona.PHOENIX - Super Bowl 2015 will be hosted on Arizona.University of Phoenix StatiumThe NFL owners are determined between Arizona and Tampa Bay.Notification was announced by Arizona that it was a finalist back in April and submitted its bid to host the big game in month August.Arizona Super Bowl XLIX - 2015Mike Kennedy who the chairman of the Arizona Super Bowl Host Committee, and he said that bid for Super Bowl XLIX is one of the ‘most solid’ proposal which is put ever…
  • Funniest Super Bowl Commercial Ads 2014 Ranking

    3 Feb 2014 | 11:11 am
    With a Super Bowl that ended up being a blowout, fans were forced to take solace in the commercials that help make the game such a universally enjoyed event. Fortunately, there were quite a few memorable ones. Many of the advertisements this year ditched the humor angle and instead looked to warm hearts. No one did a better job of that than Budweiser with this spot shown at the end of the game: According to ESPN's Darren Rovell, this received plenty of critical acclaim: Despite the different commercial styles, there were definitely some that caused almost anyone watching to laugh out loud.
 
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Why recording voice over can be a moral maze

    Constantino de Miguel
    20 Nov 2014 | 9:27 am
    Recording voice-overs for alcohol, tobacco, e-cigarettes, animal misuse, political parties, firearms, pornography, fast food? And keeping a moral balance?
  • The power of the thank you note

    Constantino de Miguel
    12 Nov 2014 | 1:08 pm
    Saying thank you, gracias, merci, danke, bedankt, grazie... It doesn't cost a penny but the effect of true gratitude can be remarkable on your client.
  • The other side of the booth…

    Constantino de Miguel
    24 Oct 2014 | 8:19 am
    What’s it like on the other side of the booth? As voice-over artists we are expected to perform, take direction and be a mind reader!
  • Pré-ampli, réglages et secrets pour la voix off

    Constantino de Miguel
    22 Oct 2014 | 3:43 am
    Le pré-amplificateur est essentiel pour un rendu pro dans vos enregistrements. Mais sait-on l’utiliser comme il faut? C’est une tendance qui s’amplifie chaque année. Beaucoup de comédiens voix off se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare [Read more]
  • Gary Terzza, VO coaching from the UK

    Constantino de Miguel
    16 Oct 2014 | 9:14 am
    VO coaching is what Gary Terzza offers through VOmasterclass™, a voice over training program helping beginners in the peculiar art of reading at the mic.
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    Media Planning Playbook

  • The Huge Benefits of New Digital Media Buying Standards

    Capitol Media Solutions
    19 Nov 2014 | 4:00 am
      Online publishers often tout digital media buying as the most measurable approach to advertising. However, an ad won’t drive action if your audience never views it. In 2013, ComScore research indicated that website visitors don’t see 46% of ads. This matters even more because many advertisers buy digital media on a standard cost per impression […] The post The Huge Benefits of New Digital Media Buying Standards appeared first on Media Planning Playbook.
  • Does Your Media Buying Company (Gasp!) Only Work in One Industry?

    Capitol Media Solutions
    12 Nov 2014 | 4:00 am
    One of the most common questions that businesses like yours ask Capitol Media Solutions is whether we have experience in their industry. For some, it’s a defining factor in which media buying company they hire. For others, it’s one checkbox among many in their criteria. Usually, the answer we give is “yes.” We’ve worked with […] The post Does Your Media Buying Company (Gasp!) Only Work in One Industry? appeared first on Media Planning Playbook.
  • How to Find Your Audience with Media Research

    Capitol Media Solutions
    5 Nov 2014 | 4:00 am
    One of the biggest challenges with buying media that will reach your audience is knowing your ideal customer. Marketers have difficulties targeting the right audience even when they have been selling a product for years. The obstacles only grow larger when they are selling a new product or offering a product that is suited to […] The post How to Find Your Audience with Media Research appeared first on Media Planning Playbook.
  • Media Buying Basics for the Holidays

    Capitol Media Solutions
    29 Oct 2014 | 7:17 am
    Last week, we offered up some tips for planning and buying media for the upcoming year. More immediate is the need to begin planning your holiday advertising. Taking action now and following certain media buying basics can save you money and help you get the most from your ad spend. Holiday revenue can be essential, […] The post Media Buying Basics for the Holidays appeared first on Media Planning Playbook.
  • Buying Media for Next Year? Get Started Now.

    Capitol Media Solutions
    22 Oct 2014 | 5:00 am
    Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying media more sporadically instead of in advance of the new year. While the “sporadic” approach can be effective in certain circumstances, […] The post Buying Media for Next Year? Get Started Now. appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Hanoi A Bit Younger – One year Haead Of College Graduation

    Peter
    22 Nov 2014 | 12:38 am
    One year ahead of college graduation. Kinda of a wild scene at a temple. The post Hanoi A Bit Younger – One year Haead Of College Graduation appeared first on Peter Levitan & Co..
  • I Am In Hanoi

    Peter
    19 Nov 2014 | 6:00 pm
    I am going to write more on this experience but here is one photo I took yesterday just to whet your appetite. The post I Am In Hanoi appeared first on Peter Levitan & Co..
  • Why I Guest Post On Agency Post

    Peter
    13 Nov 2014 | 9:07 am
    Guest Post On Agency Post For Fun and Profit A post on today’s Agency Post blog got me thinking about the value of guest posting for ad agency new business. In fact, I’ve written on this subject before. Here: 2 New Levitan Guest Posts on Agency Post and Advertising Week And, here: Thanks To HubSpot, Ad Contrarian […] The post Why I Guest Post On Agency Post appeared first on Peter Levitan & Co..
  • Advertising Agency: Do Not Pitch That Account!

    Peter
    11 Nov 2014 | 9:40 am
    Hello Advertising Agency Leaders: Do Not Pitch That Account – Yet! Please, Don’t Do It! The following blog post on when not to pitch for a new account is from my book, The Levitan Pitch. Buy This Book. Win More Pitches. I suggest that you buy the book if you want to (do I need to say […] The post Advertising Agency: Do Not Pitch That Account! appeared first on Peter Levitan & Co..
  • What More Can You Say? Media Planning Is Mind Numbing.

    Peter
    11 Nov 2014 | 8:57 am
    When I started in advertising we only had radio, print and outdoor advertising. Ha. Just kidding. We also had 3 network television choices, some local channels and the birth of cable. Media planning was rather easy. Today? Um, lots of stuff. So, Mr. and Ms. advertising, design, and digital agencies… this is what is what your […] The post What More Can You Say? Media Planning Is Mind Numbing. appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • 10 Secrets to Growing Your Email List

    HHamblin
    13 Nov 2014 | 11:00 pm
    A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list […]
  • 5 Steps to Finding Your Customer

    HHamblin
    9 Nov 2014 | 11:00 pm
    As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
  • 5 Ways to Make Your Customer Remember You

    HHamblin
    4 Nov 2014 | 11:00 pm
    Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service and products play equal roles in keeping your business at the forefront of your customer’s minds.
  • Setting Email Marketing Goals

    HHamblin
    16 Oct 2014 | 2:49 pm
    So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses can’t answer this question. Why did you start an email marketing campaign? Why are you sending this email? Email marketing isn’t just […]
  • Passing the Email Test

    HHamblin
    30 Sep 2014 | 8:04 am
    If you have a question about your email list, the best way to answer it is to ask your readers. You don’t have to ask them if they prefer emails at 6 a.m. or 6 p.m., just send out emails at two different times and find out what works best for you.
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    Filthy Rich Writer

  • Copywriting Q&A: How to Deal with Haters

    Nicki Krawczyk
    17 Nov 2014 | 5:00 am
    Wouldn’t it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh it would, it would. But that’s just not the case. So let’s talk about how to stay up when other people are bringing you down. Read on… Today’s question comes from Cressida H. who asks, “I’m really excited about copywriting and I actually have a lot of confidence that I’ll be able to make it my career. However, I’m not exactly getting the support I’d have expected from some of the people around me. Do you have any…
  • Copywriting Q&A: The Big Secret About Changing Careers

    Nicki Krawczyk
    10 Nov 2014 | 5:00 am
    Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We’re going to break it all down for you today as we reveal the big secret behind successfully changing careers. Ready? Read on… Today’s question comes from Fatima R. who asks, “I’m really interested in becoming a copywriter, but my current job doesn’t involve much writing and I really don’t have a background in marketing or advertising. How do I go about actually changing careers completely?” This is one of…
  • Copywriting Q&A: 7 Ways to Burn Bridges Like a Champ

    Nicki Krawczyk
    3 Nov 2014 | 5:00 am
    We focus a lot on ways to be a better copywriter, but let’s turn things around a bit. Today we’ll focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. Intrigued? Read on… Today’s question comes from Dave T. who asks, “I’m freelancing at a new company and people keep talking about how bad the last copywriter was! I guess it bodes well for me, but how do I make sure I avoid becoming the next gossip topic?” To begin with, obviously, the best way to…
  • Copywriting Q&A: What You Need to Know About Testing

    Nicki Krawczyk
    27 Oct 2014 | 5:00 am
    In many companies, your copy will be put to the test. But wait—don’t panic. What I mean, is that your copy will be put to the test against more of your copy. It’s a pretty common (and very important) process that you need to know about. Read on… Today’s question is from Ansel R. who asks, “My client wants to do an A/B test with subject lines. I smiled and nodded…What does that mean?” I know, you thought you left tests behind in school. And you did—these are a different kind of test. And, believe it or not, they’re great. As you and I both…
  • Copywriting Q&A: Rock Your LinkedIn Profile

    Nicki Krawczyk
    20 Oct 2014 | 5:00 am
    Sure, you know that LinkedIn is important…kind of. You put up a profile, but you haven’t touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which ones? Read on… Today’s question comes from Angie L. who asks, “Now that I’m getting serious about my copywriting, I feel like I should probably re-do my LinkedIn profile. Do you have any tips?” Oh, do I! First, let’s take a quick step back to talk about why a good LinkedIn profile is so important. After all, “everyone else…
 
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    Whitehouse Post » Blog

  • Homeward

    Frank Collective
    21 Nov 2014 | 3:05 pm
    Life and love are complicated—and when either give you lemons—pucker up. Everyone’s journeys vary—paths diverge, wind and reconnect as we trace our way through this vast space-time in which we find ourselves—finding and making our way, our home. Christine Wolf partners with Phil Montgomery, Buck Mason and For Love and Lemons for Homeward. Christine took on “his story” Lost, while Matt Jameson told “her story,” Found.  
  • It’s Complex.

    Frank Collective
    18 Nov 2014 | 5:36 pm
    We’ve seen the lists—some of us have even made the lists—almost all of us have debated them. Not all of us, of course, have had our dissent recorded and shared online. And for those of us who have—things aren’t always what they seem. Just as we have many people to thank for our successes, we are also intertwined in our mistakes—Wale didn’t act alone. Seinfeld stirred him up—Jerry is the agitator at blame. Lucky for you, Brian May and Benjamin Dickinson have the footage to prove it. See COMPLEX for the full story or check it out on Agency Spy or USA Today.
  • Flying with Ford

    Frank Collective
    18 Nov 2014 | 10:04 am
    When darkness falls, it’s nice to be able to light the way home. Gareth McEwen, Blue Hive and Rob Cohen have teamed with Ford Mondeo to show you the way, fast and furious—and IN CAMERA. The tense landing scene that will leave you gasping was filmed in one take, in camera. Gareth wove it skillfully into the storyline to play up the pressure, and Ford, of course, lit the way. #GoFurther.
  • Deutsch, Dave & Robinson Challenge You to a Holiday Duel

    Frank Collective
    18 Nov 2014 | 12:49 am
    The holidays are coming—are you prepared? Sure—shopping, gift wrapping, food—carry on with all of that—but don’t neglect your gaming skills lest you are left at the mercy of children with far more time and superior dexterity. Adam Robinson, Dave Laden & Deutsch have been practicing—wanna go double or nothing?
  • Making a lot from a LiDL

    Frank Collective
    16 Nov 2014 | 5:50 pm
    Feasting is clearly the best way to celebrate. And LiDL gives you more reason to celebrate—keeping both your belly and your wallet full. Finn Mcgough, TBWA and Mark Burnett invite you to the table. Cheers!
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    Punchbowl trends blog

  • 5 Winning Tips for a Successful Twitter Contest

    Amie Reardon
    27 Oct 2014 | 6:00 am
    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral. All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes: Follow the rules: Make sure to do your due diligence and review rules and guidelines as stated…
  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
 
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    Tradical 360 Blog

  • How to ‘Get’ Social Media For 2015

    Daniel Ryan Adler
    20 Nov 2014 | 12:21 pm
    Social media in 2014 has been largely about becoming a game-changing industry, especially with regard to content marketing. But as the virality of Bill Cosby memes has shown, social media is a force to be reckoned with. Social Media: What it’s good for A lot of companies know that they need social media, but they don’t really know why or what for. They think that social is a great way to promote viral videos, or to get more likes than their competition, but too often they miss the point. An effective social media campaign can do many things, such as provide customer support, foster brand…
  • 5 Content Marketing Takeaways for SEO in 2014

    Daniel Ryan Adler
    12 Nov 2014 | 11:28 am
    Content marketing has changed a lot over the past year. Thanks to Contently, we’re going to talk about the latest trends in the industry and how they affect SEO. Here are our takeaways. 1. Social media is about entertaining A lot of people are still confused about social media and what it’s good for. The fact is, most people use social media to have content curated to them by people they trust, i.e. friends and people they follow. Social media has changed a lot since the days where you could post about what you had for breakfast (okay, you could never really post about what you…
  • Why Your Startup Should Work From Home (At Least Some of the Time)

    Daniel Ryan Adler
    6 Nov 2014 | 10:57 am
    When it comes to how we work in the digital marketing sphere, it’s important to think about the latest innovations. A lot of cool companies have ping-pong tables, nap rooms, and dogs, perquisites which fifteen or twenty years ago would have been unheard of. While many digital marketing agencies in NYC are picking up on the Silicon Valley style office, they’re still reluctant to allow their employees that last piece of freedom: the big WFH, or working from home. But as technology and workplace culture improves in the 21st century, expect this to change. Financial benefits of…
  • The Best Neighborhood for Startups in NYC

    Becky Radolf
    31 Oct 2014 | 7:20 am
    Soho? Flatiron? Tribeca? What is the best neighborhood for startups in NYC? It obviously is not Midtown, which we all know is the worst for any industry, due to the general paucity of decent places to eat and drink, the excessive appeal for tourists, and the reputation of being the hub of Manhattan Isle, and thus the prices that go with it. Well, with Midtown out of the way let’s get started on the pros and cons of each neighborhood in NYC you should consider for your startup. Soho The most expensive neighborhood in NYC for real estate overall is probably not a great place to look for…
  • How Do I Choose the Right Keywords for My SEO?

    Daniel Ryan Adler
    23 Oct 2014 | 12:12 pm
    When we sign a new client, one of their biggest concerns is what keywords we will rank them for. Obviously they want to rank for keywords that will bring them business, so it’s important that we target the right keywords so that we can show them results in a certain amount of time. Here’s how we do it. Using Keyword Planner Google’s Keyword Planner is my default tool for choosing keywords. Unless a client is already ranking well for a term that brings them customers, I will usually choose a keyword that gets less than a thousand hits a month: five hundred is ideal.
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    Duval Guillaume

  • Create your own meme and save a life in the process

    Duval Guillaume
    31 Oct 2014 | 2:17 am
    People create and share memes all the time. One of the most popular meme types are the #fail memes. With the Reborn meme generator you can turn these funny memes into life saving pictures. By sharing your #fail moment with your friends you help raise awareness that 1 organ donor can save up to 8 lives. You might even convince some people to become a donor. Which makes you a life saver! Discover more life saving user generated memes on http://www.rebornmeme.be/ The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads. Related…
  • Belgium’s oldest entrepreneur to retire at the age of 89

    Duval Guillaume
    21 Oct 2014 | 9:19 am
    She is selling her business on dewinkelwinkel.be, a new platform launched by AXA. Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers. After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small…
  • If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

    Duval Guillaume
    16 Oct 2014 | 6:42 am
    Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows. Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss. Sign up as an organ donor here: http://www.reborntobealive.be/
  • Too young to watch. Old enough to get married.

    Duval Guillaume
    15 Oct 2014 | 1:17 am
    Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters. Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem. The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to…
  • The Selfie Speeding Sign

    Duval Guillaume
    11 Sep 2014 | 5:26 am
    As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign. Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare. After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up. Campaign website…
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    AdSpruce

  • India’s Overlooked Mobile Audience – #Infographic!

    Tegan Pyke
    13 Nov 2014 | 5:12 am
    India is fast becoming one of the most viable mobile markets worldwide, with high engagement rates and a huge proportion of the population on the brink of uptake. Despite that, many developers and businesses are missing out on this massive audience because they aren’t producing content for all device types. India’s digital advertising industry is a behemoth, with an estimated spend of US$458.33 million in 2014. In the the past two years, the mobile and video advertising shares in India have doubled. Despite that, a huge proportion of international and Indian companies are missing…
  • Opera Mini Browser Is India’s Third Most Popular App

    Tegan Pyke
    11 Nov 2014 | 5:30 am
    Opera CEO Lars Boilesen has announced that Opera Mini has hit 50 million users. The app is now the third most popular app in India, beaten only by social media apps Facebook and WhatsApp. According to Boilesen, the Opera Mini app has seen a 110 per cent increase in use in India over the past year, which sees Opera’s Indian audience account for 50 per cent of users across all its platforms. Much of Opera’s success lies in its embracing of Indian consumption habits and its heightened device compatibility. The app is currently available in 13 native languages including Hindi, Punjabi…
  • The Mobile Developer Debate: Web, Hybrid, or Native?

    Tegan Pyke
    28 Oct 2014 | 6:13 am
    The mobile marketplace is a vast and rapidly changing area. One of the biggest arguments since 2008 has been native app versus mobile web. It’s time to put it to bed. To companies and brands, mobile web presence should be more important… and native apps come second to hybrid and HTML5. The mobile web versus app argument is old. It’s been going since the launch of the Apple App Store and that was 2008. Six years later and people are still butting heads over it. Do a quick Google search and you’ll find hundreds of articles online where respective sides duke it out to prove they’re…
  • Why Video Is Dominating Mobile

    April Jones
    16 Oct 2014 | 3:54 am
    Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction and marketing. The success of video can be seen by just taking a look at Google’s YouTube. YouTube is the biggest video sharing Web site, the second-largest search engine after Google and the third-most visited Web site in the world, with more than 100 hours of video being uploaded to the site every minute. Click HERE and head over to Mobile Marketer, the news leader in mobile marketing, to read more on how video is dominating the mobile. The post Why Video Is Dominating…
  • Why Mobile is the Best Way to Reach Millennials

    April Jones
    1 Oct 2014 | 1:18 am
    Millennials have never known a world without the internet, they grew up alongside it. Millennials have matured and advanced at the same pace as technology, becoming the most tech-savvy generation, seamlessly integrating technology into every aspect of their lives. The Connected Generation Born between the years of 1980 and 2000, millennials are the most connected humans of all time. A massive 60% of millennials are connected online even when they are away from home. They are the generation that want to interact and not just simply react – they want to share, they want to comment and…
 
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    Brogan & Partners Convergence Marketing

  • The Weekly Recap - November 17, 2014

    Ellyn
    21 Nov 2014 | 10:14 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 4 Creative Ways to Make your Website more Personalized Your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon's algorithm think you'd like, and you can't open up an email without it saying,…
  • What does Snapcash from Snapchat mean for marketers?

    Laurie
    19 Nov 2014 | 12:36 pm
    Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. And now, I can send her money through the app on my iPhone (#shewouldlovethat!). Snapchat unveiled its first foray into eCommerce with Snapcash on Tuesday. I got a message from Snapchat and the video below was the message. It shows a teenaged brother and sister buying their mom a gift and then the sister pays the brother back using Snapcash. Of course, then the video breaks into a song and dance…
  • Celebrating 30 years of creative advertising: #24 North Carolina Department of Health and Human Services.

    Laurie
    18 Nov 2014 | 9:59 am
    Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease and Stroke Prevention Task Force, we set out to increase the public’s awareness and knowledge of blood pressure and cholesterol numbers, as well as the symptoms of stroke. After much research, we created a multimedia campaign that included the TV spot and radio spot entitled, “Lost in Translation,” which humorously conveyed the often confusing meaning of blood pressure numbers to our…
  • The Weekly Recap - November 10, 2014

    Ellyn
    14 Nov 2014 | 8:05 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Top Ten Takeaways from the Mayo/Ragan Healthcare Social Media Summit. Brand journalism was the conference buzzword. How Buzzfeed makes Money: An inside look at their Sales Process. Behind the playful content that thrives on shares is a serious business that…
  • Celebrating 30 years of creative advertising: #23 Carmel Belle.

    Laurie
    12 Nov 2014 | 11:59 am
    What is an agency’s dream come true? A client that gives you full creative license and lets you do whatever you want. In this case, the tasty assignment was for Carmel Belle, a California restaurant that happens to be owned by Chloe Brogan Dolata and her husband Jay. Chloe not only grew up in the ad biz with her mom, Marcie, our founder, but she and Jay both were account executives at the agency. They created their restaurant understanding how important it is to be different in the marketplace. And their restaurant’s difference is local, organic, fresh real food made from scratch. We…
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    Aerial Advertising Blog

  • How To Create A Social Media Frenzy With Aerial Advertising

    18 Nov 2014 | 8:30 am
    Social media has exploded in the past decade, changing the way we communicate with our friends and family, and the way advertisers connect with the mass population. In meetings across the country, advertising and marketing professionals are asking each other, “What’s the best way to connect with our target audience using social media?” “How can we harness its selling power?” “How can we get people to talk about our brand on their networks?” Smart advertisers have started incorporating hashtag call-to-actions (CTAs) in their advertisements hoping to create a buzz on social media.
  • Van Wagner Airship Group Launches New ‘Legendary Blimp’ In Australia

    13 Nov 2014 | 8:30 am
    Appliances Online, a major online retailer of home goods and appliances, launched its first major television advertising campaign earlier this year. Their highly comical and attention-grabbing advertisements promote “Legendary Service.” So, it would make sense that their outdoor advertising campaign would be legendary as well. With this in mind, the Sydney-based company reached out to Van Wagner Airship Group to launch a blimp in the Australian market. The 127 foot long by 36 foot wide, internally lit dirigible, aptly named “Legend Blimp” recently made its maiden flight from Riddells…
  • #SkyBanner Trends On Twitter Following ‘Fire John Idzik' Banner Flight

    11 Nov 2014 | 8:30 am
    In Case You Missed It - Fans Fly 'Fire John Idzik' Banner Over Jets' Stadium Last week, a banner towing plane circled the Jets' stadium over a dozen times during their practice hour. The simple letter banner contained only three words, but they made a big statement -- “Fire John Idzik.” As planned, the fan-sponsored banner got the attention of the coaches and the team on the ground below. Following the flight, head coach Rex Ryan addressed the media, “They've got a right [to express themselves], but I just think that when you look at the big picture, this isn't about one man falling…
  • How To Target NASCAR Fans With Your Advertising Campaign

    4 Nov 2014 | 8:30 am
    If you’re looking to target NASCAR fans with your advertising campaign, and not break the bank, then you’ve come to the right place. NASCAR sponsorships can be expensive. Depending on the degree of the sponsorship, you could spend anywhere between $200,000 and $2 million dollars, or more. If your marketing budget doesn’t fall within that price range, we have the solution for you.
  • From The Vault | Throwback Thursday Aerial Banners #TBT

    30 Oct 2014 | 8:30 am
    In honor of throwback Thursday (#TBT), we have rummaged through the archives and put together our top ten favorite vintage aerial banners! You may not know this, but Van Wagner Aerial Media has been in the aerial advertising space for over six decades. In fact, we are by far the oldest and most experienced aerial advertising company in the United States.
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    Sunrise Advertising

  • Brands Hide their Wrappers Under their Advertising

    Sunrise
    19 Nov 2014 | 11:30 am
    As the American population gets smarter about what they consume, brands seem to be scrambling to keep their products on the “okay to eat and drink” list. But, will these efforts really help their declining sales or will the American public see past the advertising? I’m leaning toward the latter. What is and isn’t healthy is all over the internet, commercials, branding, everywhere! Avocados are healthy, chips aren’t, and we get it! The American population can’t help but be educated on the topic. And brands, like McDonald’s, are seeing sales decline. Why? One can only assume that…
  • We’re Hiring a Designer!

    Sunrise
    10 Nov 2014 | 1:08 pm
    We are seeking a talented designer with the passion and drive to help us energize established brandsevery day. The ideal candidate sees the beauty of blending strategy and consumer insights to consistently craft relevant, innovative and compelling designs for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand…
  • We’re Hiring a Copywriter!

    Sunrise
    10 Nov 2014 | 1:04 pm
    We are seeking a talented writer to help us energize established brandsevery day. The ideal candidate understands the importance of using consumer insights to strategically and consistently craft relevant, influential and compelling copy for a full range of traditional and digital media. It requires an individual who works smart, is driven, organized and passionate about our industry. You will work in a collaborative environment as part of a creative team of writers and designers, but will take personal responsibility for every job you touch. Key Responsibilities: Understand brand strategy…
  • Election Day is Almost Here! Now get off my TV …

    Sunrise
    3 Nov 2014 | 11:56 am
    Tomorrow’s the day we have all been waiting for … to be done with Mid-Term Elections! But, all for various reasons. Some of us are anxiously waiting to find out who won, while others are counting down the seconds until the campaign ads finally come to an end. I’m one of those who cannot wait to get a break from all of these political ads, mailings and street corners covered in yard signs. Over the past few weeks you haven’t been able to turn on the TV without a commercial break consisting of three or more ads letting you know how awful their opponent is. Not only has this political…
  • We’re Hiring an Account Coordinator!

    Sunrise
    31 Oct 2014 | 8:01 am
    Sunrise Advertising is a full-service ad agency that specializes in ENERGIZING ESTABLISHED BRANDS. Our culture is built on continuous optimization for our clients by always looking to learn from and improve upon where we are today. We place as much emphasis on strategic thinking as we do in making the strategies come to life. We deliver Big Ideas Beautifully Executed. The Account Coordinator position plays a crucial role in assisting the Group Account Director, Account Executive and/or other members of the Client Leadership Team to deliver the highest-quality work for our clients. The Account…
 
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    SenaTechno

  • How to Make Money with Facebook

    Nurdin Budi M.
    13 Nov 2014 | 4:26 am
    Facebook impact on the way people react to each other. The effect has been felt by the people in a higher level of communication, so communication between people not only through text, but also through photos, status, and links to web sites and widened a on other things.Nowadays, everyone knows that social networking can be used as land for the money. Facebook can be used as an online business, whether it be a good or a service. Facebook can also be used as a customer engine on the website and create a link in it.So how do I make money with Facebook is more detailed? The first trick…
  • Social Media for Marketing Web

    Nurdin Budi M.
    10 Nov 2014 | 6:15 am
    Social media is a great way to market and improve a website. We all know that social media is a communication tool that is widely used by the public to interact between friends or even strangers who are not one country with them.For people who want to have a website, especially the rise of web traffic they have to refresh the network with the various layers of the world community to work together to facilitate a good relationship.Share a variety of brands of products or services you are selling to them through social media, as this is the main reason you should do if you want to give them a…
  • Tips to Increase Blog Traffic with Targeted Trending News

    Nurdin Budi M.
    5 Nov 2014 | 9:31 pm
    You must have been well aware that content will help in improving blog traffic and this has also been done by many bloggers to build their blogs in order to be the best.Although sometimes a little insert a topic which is very controversial or strange to get the attention of readers of the blog.In addition to using tricks that have been common in the above, there are several ways to increase traffic to blog with easy, by using the trending topic or news that are much sought after and reported by others, are as follows:1. Creating a celebrity news Celebrity popularity has fairly high in…
  • Building Traffic with Social Media

    Nurdin Budi M.
    3 Nov 2014 | 8:31 am
    So if you currently have a website and you are regularly providing content on a daily basis. Then you also have done various advertising programs and also has an ad on your website. So what else should you do to make the website better?If you are doing things above then this is the time you do one more step that really will make the website go up, build traffic, especially in high volume. This will not happen if you just keep quiet and do nothing and just wait in front of the computer or in a chair alone.Below are several ways to set up a website and increase traffic using social media:The…
  • Algorithms in Search Engines and Determinants Algorithm

    Nurdin Budi M.
    31 Oct 2014 | 4:52 am
    Why Search Engine Algorithms in Search Engines Important? For SEO experts, it may already be familiar and have become a common discussion, then what about those who are beginners and do not know more than them? Yes they sometimes mistranslated on an algorithm of search engines.This article will help you to explain about the algorithm and some of the terms commonly used by many SEO experts increase traffic to their blog or website.Every online business must understand and have the main tool that will be used to make the business accepted and get the best traffic on the internet. So what is an…
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    Palchoice

  • 7 ways to motivate yourself for studies

    admin
    17 Nov 2014 | 6:55 am
    The post 7 ways to motivate yourself for studies appeared first on Palchoice. Do you find it difficult to motivate yourself for studies? Or do you want to find the ways to motivate your children for studies? If your answer is yes to above questions then I think you are landed on the right place. In this article, I am going to share some of the practical things [...] The post 7 ways to motivate yourself for studies appeared first on Palchoice.
  • Walking lesson: learn to walk really?

    admin
    12 Nov 2014 | 11:35 am
    The post Walking lesson: learn to walk really? appeared first on Palchoice. Since I was working continuously sitting in front of the computer my mother was forcing me to go for a walk in the park. I also needed a break so I decided to go for an evening walk and get refreshed. But this evening walk turn out to be very fruitful for me in more [...] The post Walking lesson: learn to walk really? appeared first on Palchoice.
  • 12 ways to increase your productivity

    admin
    5 Nov 2014 | 11:24 am
    The post 12 ways to increase your productivity appeared first on Palchoice. We all want to achieve success in our life. That’s why we are working so hard to be a part of top 1% of the population who are called success. So what is the secret of this top 1 % of the population? It’s hard work. I hope this has not shocked you. Everybody knows [...] The post 12 ways to increase your productivity appeared first on Palchoice.
  • Top 10 secrets of happy people

    admin
    2 Nov 2014 | 12:40 pm
    The post Top 10 secrets of happy people appeared first on Palchoice. Why some people are naturally happier than others? Whatever be the circumstances they seem to adjust well and successfully search reasons for happiness. It’s not that they don’t suffer like others or that they never get sad in life. But they still look happier than others around them. Do they know any secret? If yes, [...] The post Top 10 secrets of happy people appeared first on Palchoice.
  • 11 ways to become smarter not genius

    admin
    29 Oct 2014 | 2:29 pm
    The post 11 ways to become smarter not genius appeared first on Palchoice. I am not going to make any tall claims. By reading this article you are not going to become an instant genius. I am not going to use killer headline to promote this article either. The article is about the 11 ways to become smarter not genius. To succeed in life who says you need [...] The post 11 ways to become smarter not genius appeared first on Palchoice.
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • AdSupply

    AllAdsNetwork
    22 Nov 2014 | 5:18 am
    AdSupply is a rich media advertising network  that actually connects advertisers with customers. It was started in 2009 and is one of the fastest growing private company in United States according to Inc. The good thing about the AdSupply is that they serve larger and targeted ads to the publishers. There ads are very rich ... The post AdSupply appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Chitika

    AllAdsNetwork
    19 Nov 2014 | 9:24 am
    Chitika is a display advertising network that pays publishers on the basis of CPM and CPC. Chitika is often treated as Google Adsense alternative. Being a non-contextual advertising network you can use it with Google Adsense without any doubts. Publishers often don’t know this but the ads from Chitika are displayed on the website only ... The post Chitika appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Kitara Media

    AllAdsNetwork
    15 Nov 2014 | 2:04 am
    Kitara Media is a digital media company which brings advertisers and publishers together and delivers the right message to the right website by means of Propel+. Propel+ has two video format solutions such as 400×225 Medium Ad Unit and the other is 460×260, 530×300 large ad unit. With Kitara Media, publishers can increase audience engagement ... The post Kitara Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • How to Make Money with Pop Up Ads without Losing Viewers

    AllAdsNetwork
    13 Nov 2014 | 1:55 am
     Use Pop Up Ads Effectively Pop up advertising is a big business. They make almost twice the amount your normal CPM banner makes you. You might have seen pop up ads on many websites and they are very effective if you do it right way. These ads are good to bad. If you are using ... The post How to Make Money with Pop Up Ads without Losing Viewers appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Superlinks

    AllAdsNetwork
    12 Nov 2014 | 4:14 am
    Superlinks is a display advertising network that gives publishers the ability to earn money from their website using various ad inventories. Superlinks is actually a division of AdManage and are partnered with Doubleclick, Appnexus and OpenX. They have high CPM rates and are a great way to monetize your website. They are able to monetize ... The post Superlinks appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
 
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    Etenwa Manuel Cruz

  • Chronicle of Depressed Hope

    etenwa
    16 Nov 2014 | 8:51 am
    He ran for his life was worthless; she stayed for she had hope in her worthless life. He couldn’t stay for he only saw defeat in his miseries; she stayed for she foresaw the feat of her bravery. To him running away was the answer; to her running was utter cowardice. He was expected to […]
  • The Racism Constraint

    etenwa
    7 Nov 2014 | 9:10 am
     In the end, man is not entirely  guilty – he did not start history. Nor is he wholly innocent – he continues it. The famous words of Albert Camus continues to linger. The feature image displays a white kid holding his arm out to a black man and this only makes me think of one thing […]
  • THE MAN

    etenwa
    28 Oct 2014 | 12:26 pm
    I stood gazing and examining the intricate physique of this gruesome figure in the dark. With bloodstained hands, hard impressed tattoos and a shiny dagger to suppress his acuteness, I knew he was the real deal; someone that could bring down Mt Everest if he dared to, literally. I stood in awe, wondering how someone […]
  • Happiness is in our Tears

    etenwa
    23 Oct 2014 | 12:28 pm
    You wake up on a Monday morning feeling like cat piss, it hurts because you know that even cat piss is way better than how you feel. You spend a substantial amount of time trying to imagine if you ever experienced any good thing or if you were born to be a tragedy and how […]
  • World War III: The Ebola virus: Why it is a Global problem.

    etenwa
    23 Oct 2014 | 6:09 am
    When the Ebola virus broke out in Africa in March 2014, it was viewed as an ‘African thing’ and something that wasn’t going to be a threat to humans worldwide. A mentality that would later turn out to be a facade and ultimate fool’s paradise. Today, over 9000 people have been infected with the Ebola virus […]
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  • PPC Advertising is Surprisingly Similar to Getting a First Date

    Jonathan Ng
    3 Nov 2014 | 5:02 pm
    The steps an advertiser takes people through in order for a campaign to be successful are similar to the same steps a guy takes a woman through in order to get a first date. Grab ATTENTION In order to get a first date, the first thing a guy needs to do is get the right […] The post PPC Advertising is Surprisingly Similar to Getting a First Date appeared first on Advertising Hacker.
  • Stop Viewing Domain Names as “Just an Address”

    Jonathan Ng
    21 Oct 2014 | 6:39 pm
    Have you ever tried buying a domain name for your business?  Chances are that the best domain name was already registered and is being used by someone else or the owner wasn’t willing to sell it at a reasonable price so you kept looking and found that the available alternatives just weren’t as good. It’s not a .com, […] The post Stop Viewing Domain Names as “Just an Address” appeared first on Advertising Hacker.
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