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  • Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

    Adrants
    27 Aug 2014 | 10:28 am
    In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen." What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting…
  • Desert Chic

    pixelpasta
    23 Aug 2014 | 6:11 pm
    Desert Chichttp://bit.ly/1t3fBPK #fashion #photography #editorialEditorial coming up in Sept.Miami Living MagazineModel: Tara BlanchardHair by Manuel BenavidesMake up by Monica AlvarezStylist by Tiffany NessonImaging by Felipe Silva
  • Fashion shoot with Marianna Autumn

    pixelpasta
    4 Aug 2014 | 3:47 pm
    Reflections Model: Marianna Autumn Hair + Make up: Monica Alvarez Imaging: Felipe Silva more images @ http://caephoto.prosite.com/46543/3946416/showcase/reflections
  • A good business card matters

    Guerrilla Marketing defined
    17 Aug 2014 | 1:25 pm
    Folks who order a ton of cheap business cards only do that vendor a service and not themselves.  It is better to order fewer cards of a high quality, and it is even better to have none versus a crappy one.  Depending on your business you can also try to think outside the box.  Will your card stick out?  We will add a few examples over the next few months of cards we approve - like this brothers landscaping one.  This is a card the recipient is likely going to share with friends and coworkers.
  • What In The Hell Has Happened To Beer Advertising?

    copyranter
    18 Aug 2014 | 1:38 pm
    Long gone are the days of the great "Tastes Great/Less Filling" Miller Lite TV commercials.Long gone are the days of the very good Bud Light "Real Men of Genius/Real American Heroes" radio spots. (It didn't work as well on TV.)And, long gone are the days of the fucking brilliant Errol Morris-directed "High Life" Miller TV ads. Watch three of them below. And watch 78 of them here.____________________So: Whadda we got now?We got campaign after campaign inartfully, unsubtly, desperately sucking off Gen Y. If you are a Y, you should be guffawing derisively at your computer/TV screen at the sloppy…
 
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    Andrew McMains
    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    Kristina Monllos
    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    Alfred Maskeroni
    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    Erik Oster
    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
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    Adrants

  • I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

    27 Aug 2014 | 11:02 am
    I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. In the ad, we see her walking through the jungle giving the viewer a come hither look. And, really, who wouldn't want to come hither after receiving that look? Of the campaign, Berry said, "The essence of a woman is in body and soul and becomes more sensual in nature. With my newest fragrance I wanted to…
  • Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

    27 Aug 2014 | 10:28 am
    In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen." What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting…
 
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    Advertising & Marketing News

  • Launch: ArteQuesta focuses on art as an investment with updated 2014 web portal

    Carly Zed Zander
    26 Aug 2014 | 4:35 am
    MILL VALLEY, Calif. /Advertising & Marketing News/ -- NEWS: ArteQuesta, a fine arts investment company is pleased to announce the launch of its new website at artequesta.com. ArteQuesta's web portal is designed to assist collectors, patrons, art professionals, and individuals in making thoughtful decisions for establishing or maintaining an art-investment portfolio. The post Launch: ArteQuesta focuses on art as an investment with updated 2014 web portal appeared on Advertising & Marketing News.
  • Product Launch: ImmersiON-VRelia and International Immersion Industries partner for commercial virtual reality entertainment

    Carly Zed Zander
    19 Aug 2014 | 3:30 pm
    IRVINE, Calif. /Advertising & Marketing News/ -- PRODUCT LAUNCH: ImmersiON-VRelia today announced the launch of the immersive industry's first-ever virtual reality commercial entertainment division. The new division will be dedicated to providing head mounted displays and content to amusement parks, visitor attractions, immersive cinemas and promotional platforms. The division is the result of a new partnership between ImmersiON-VRelia and International Immersion Industries. The post Product Launch: ImmersiON-VRelia and International Immersion Industries partner for commercial virtual…
  • Product Launch: Firetainment Inc. to serve up New Fire Pit Tables at International Casual Furniture Expo

    Carly Zed Zander
    19 Aug 2014 | 8:00 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- Product Launch: Firetainment, Inc., a leading manufacturer of fire pit tables, will debut three new fire table designs at the 2014 International Casual Furniture and Accessories Market in Chicago, Sept. 16-19, 2014. These new additions to the Firetainment product line will be on display at booth 7-2019. The post Product Launch: Firetainment Inc. to serve up New Fire Pit Tables at International Casual Furniture Expo appeared on Advertising & Marketing News.
  • VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional

    Carly Zed Zander
    19 Aug 2014 | 6:30 am
    LANSDALE, Pa. /Advertising & Marketing News/ -- NEWS: Global DMS, a leading provider of Web-based compliant valuation management SaaS, announced that its vice president of marketing, Jody Collup, has been honored by National Mortgage Professional Magazine on its 'Top 25 Most Connected Mortgage Professionals' list. The post VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional appeared on Advertising & Marketing News.
  • Loyalty Solutions Marketing Firm Cogensia welcomes Barbara Olson as Senior VP Loyalty Solutions

    Carly Zed Zander
    12 Aug 2014 | 6:48 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: Cogensia, a CAC Group Company, continues to grow its management team through addition of several new employees; including Barbara Olson as Senior Vice President, Loyalty Solutions, Mary Kay Simpson as Vice President, Product Management and Marketing, Albert Pardilla as Manager, Client Solutions, and Andie Kulach as Account Manager. The post Loyalty Solutions Marketing Firm Cogensia welcomes Barbara Olson as Senior VP Loyalty Solutions appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
 
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
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    Adweek : Television

  • Adrien Brody Has No Time for Your Facebook Friend Request

    27 Aug 2014 | 5:53 pm
    Specs Who Adrien Brody Age 41 Accomplishments Stars as Harry Houdini in History’s two-part biopic, Houdini (airs Sept. 1 and 2 at 9 p.m.); winner of the Academy Award for Best Actor in The Pianist (2002); founder of Fable House production company Base New York and Los Angeles > What’s the first information you consume in the morning? I try to gather my thoughts and then I turn to my emails because I’m usually on location and there’s a massive time difference. So I have to deal with whatever’s urgent before I go off and disconnect. How do you get your…
  • Canada Is Getting a New Video Streaming Service

    26 Aug 2014 | 1:58 pm
    Two of Canada’s largest cable television companies are putting their differences aside and joining forces to launch a new video streaming service as the industry responds in kind to competition from online players such as Netflix. The new service, called shomi (pronounced: show me), will debut in November at a suggested retail price of $8.99 (Canadian) a month. It will be available on tablet, mobile, online, Xbox 360 and set top boxes, to Rogers and Shaw Internet and television customers. Shomi will feature prior seasons of popular television shows, as well as iconic series from the…
  • The Emmys Are Basically Fantasy Football for Network Executives

    26 Aug 2014 | 1:21 pm
    The Emmy Awards are a game. That doesn't mean they're worthless, or meaningless, or cynical; it just means that there is high-level strategy around who gets what award and why, beyond simply who turned in the best performance. And this year in particular, we were able to see that game being played a lot more baldly than it has been in years past. And this morning, we're able to see it played again—notice how everyone is talking about HBO's 19 Emmy awards? HBO didn't win 19 times last night, guys. HBO won three times, tying with PBS. The other 16 awards are mostly for…
  • This Is How the NFL Is Getting Butts Back in the Bleachers

    26 Aug 2014 | 2:58 am
    Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, Smith is offering season-long fans game-day “experiences” such as a visit from team cheerleaders to their seat. Or a spot on the field during player introductions at the Georgia Dome. Illustration: Kyle Fewell It’s not like some drunk up in the nosebleed seats can simply request a cheerleader like he’s ordering a beer. Using the free Experience app, season ticket holders must redeem…
  • Emmy Advertisers Branch Out

    25 Aug 2014 | 11:18 am
    With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported…
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    Adweek : Technology

  • Google's Project Wing Is Developing Delivery Drones

    28 Aug 2014 | 3:59 pm
    It's a bird, it's a plain, it's a Google drone? The Silicon Valley-based research laboratory, Google X, announced on Thursday that it is looking into developing the pilot-less flying devices. The Project Wing drones will theoretically be able to deliver packages within minutes of getting a destination. The Atlantic reported that Google has been working on the devices for about two years, and have had about 30 test flights in Australia during mid-August. Google added to the BBC that it hopes the drones will be able to bring disaster aid in hard-to-reach areas. Google purchased…
  • Pandora Launches Radio App for Google Glass

    28 Aug 2014 | 2:36 pm
    Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation. Designed during a recent three-day hackathon by the Oakland, Calif.-based music streaming company, Pandora for Glass makes it possible to receive radio stations through bone conduction. With the accompanying touchpad, the app can be used to pause and skip through songs and even rate them Siskel-and-Ebert style—thumbs up or thumbs down. Released Wednesday, the app marks Pandora's latest innovation on the digital wearables front, following a similar app for…
  • Facebook's Events Ads Take Aim at Mobile and Local Sales

    28 Aug 2014 | 2:31 pm
    Facebook is rolling out a news feed ad unit for events marketers in the coming weeks. The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many mobile ad dollars as possible. Previously, events offers were only shilled in the right-hand column on desktop. Announced via its blog today, the promos will look akin to invitations within a Facebook users' smartphone and desktop feeds. It doesn't appear that the social giant is defining "events" with tight parameters, which is interesting on a few levels. For instance, as people plan their…
  • Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

    28 Aug 2014 | 12:07 pm
    You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo. Hundreds of people having been posting their interpretations to the photo network, using objects that range from the obvious end of the spectrum—rocks, seashells, and candy—to the unusual, like axes and dog treats. Coffee cups are popular, as are lenses from actual cameras. Many of them appear under the hashtag #myinstagramlogo. There's a pretty…
  • Uber Partners With Casper for Mattress Delivery on Labor Day Weekend

    28 Aug 2014 | 11:24 am
    A new partnership between Uber and mattress company Casper this weekend highlights how the app is increasingly becoming a advertising platform for brands. The Labor Day Sleep on Demand campaign runs in New York City from Aug. 29 to Sept. 1 to take advantage of what is apparently the biggest time of the year for mattress sales. At-home shoppers can type the word "UBERSLEEP" into the Uber app, choose their mattress, then track the delivery truck’s progress as it heads their way. The mattress will then be delivered within one hour. New Yorkers curious about Casper mattresses are…
 
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
 
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    Adweek : Advertising & Branding

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Intel Is Reviewing its Creative Agency

    28 Aug 2014 | 10:22 am
    Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search.  "We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail. Fund was hired in May and joined in June from Staples, where he served as svp…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • Consumers Trade Recyclables for Burgers at McDonald's in Sweden

    28 Aug 2014 | 9:24 am
    How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas,…
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    AdWeek: AdFreak

  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that Master wears in his "Pin the tail on the donkey" like search for a milkshake in the desert. The tagline remains,…
  • Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

    28 Aug 2014 | 12:10 pm
    You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo. Hundreds of people having been posting their interpretations to the photo network, using objects that range from the obvious end of the spectrum—rocks, seashells, and candy—to the unusual, like axes and dog treats. Coffee cups are popular, as are lenses from actual cameras. Many of them appear under the hashtag #myinstagramlogo. There's a pretty…
  • Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

    28 Aug 2014 | 10:08 am
    Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air." It's a fun idea that harkens back to a bygone era of…
  • Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

    28 Aug 2014 | 9:50 am
    When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds.  That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening. I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your…
  • You'll Be Uncomfortably Surprised by This Honda Spec Ad That Just Got Leaked

    27 Aug 2014 | 8:07 am
    There are lots of things to like about the Honda Fit. But one feature in particular might present some issues while you're out there cruising for hours on the open road, music blasting and the wind blowing through your hair. We won't spoil the punch line of this spec ad, created by A2F Pictures in Minneapolis. But take a look below and enjoy. After the video, check out our Q&A with the director, James Rautmann, in which we ask just what, exactly, he was thinking. AdFreak: What was the inspiration for this ad? James Rautmann: The inspiration came from wanting to make an ad that…
 
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    AdPulp

  • ESPN Puts College Football Fans In Focus

    David Burn
    28 Aug 2014 | 4:57 pm
    After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […] The post ESPN Puts College Football Fans In Focus appeared first on AdPulp.
  • Cloud-based Video Bridging – Brings Teams Together From More Locations

    Marcus Anderson
    27 Aug 2014 | 9:27 am
    In this growing global economy, it’s common for employees, vendors and consultants who are working on a single project to be scattered across the globe. Contract employees who work virtually, as well as those who regularly telecommute, are also on the rise. Employers have begun to realize that allowing employees to work from home actually […] The post Cloud-based Video Bridging – Brings Teams Together From More Locations appeared first on AdPulp.
  • No Other Night Is Monday Night

    David Burn
    26 Aug 2014 | 4:09 pm
    Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […] The post No Other Night Is Monday Night appeared first on AdPulp.
  • Today on TV: Mama Sherman and the Legion of Super Fans

    David Burn
    25 Aug 2014 | 3:51 pm
    The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […] The post Today on TV: Mama Sherman and the Legion of Super Fans appeared first on AdPulp.
  • Couponing at Bed Bath and Beyond

    Marcus Anderson
    25 Aug 2014 | 8:33 am
    Coupons. Everyone has heard the buzz word floating around in today’s shopping circles. Research indicates that people of every economic status partake in couponing. However, many people feel too overwhelmed or intimidated to begin their own couponing journey. The truth is, it really is not that hard to begin couponing at popular stores such as […] The post Couponing at Bed Bath and Beyond appeared first on AdPulp.
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    copyranter

  • The Ridiculously Phallic Crunchie Ads of the 1950s.

    25 Aug 2014 | 12:18 pm
    Let me feed it to you—s l o w l y—baby.CLICK ADS TO ENLARGE.SCENE:offices of London ad agency Subliminal, Persuader, & Manipulate, 1957.Subliminal: "Gentlemen: I just got off the phone with Fry's. We got a new giant bar to push, the 6D. I told them they should call it the 8D, but they said it's not twice as big. I told them, who gives a fuck—we've already gone down on Freud like a five-quid slag with this campaign, so why not go all in?"Manipulate: "I can tell you from experience that girls think 8 is the perfect size D."Persuader: "Can I borrow that dildo this weekend,…
  • The Swagger Ad Dads Need To Get Got.

    21 Aug 2014 | 11:46 am
    The New Cheerios Gang-Signs Dad It's been well documented (if not well researched): At some point in the 1990s, Ad Dads very suddenly became moronic punchlines. I don't know who was more responsible for this—ad agencies or brands or Homer Simpson—but the tipping point was reached quickly. It was an anti-Mad Men ad movement. It was anti-creative. And it was just as sexist as all the Women As Sex Objects ads (though not as insidious).The OG "Swagger" DadBut in the last few years, there has been a shift in Dadvertising to Dad as Hero. That's fine. But, unfortunately, a subset of this new…
  • What In The Hell Has Happened To Beer Advertising?

    18 Aug 2014 | 1:38 pm
    Long gone are the days of the great "Tastes Great/Less Filling" Miller Lite TV commercials.Long gone are the days of the very good Bud Light "Real Men of Genius/Real American Heroes" radio spots. (It didn't work as well on TV.)And, long gone are the days of the fucking brilliant Errol Morris-directed "High Life" Miller TV ads. Watch three of them below. And watch 78 of them here.____________________So: Whadda we got now?We got campaign after campaign inartfully, unsubtly, desperately sucking off Gen Y. If you are a Y, you should be guffawing derisively at your computer/TV screen at the sloppy…
  • Van Gogh Severed Ear Portrait Ads, Ranked.

    15 Aug 2014 | 2:38 pm
    Vinnie painted approximately 40 self-portraits before shooting himself at 37. (or before being shot, claim others). But he only created two with his bandaged ear. The popular opinion is that he cut off part of his lobe with a razor blade after a fight with Paul Gauguin. Another theory is that Gauguin lopped it off with his sword, either accidentally or on purpose.No matter. Van Gogh was an artist. Advertising art directors are not artists. They are art thieves, stealing popular artwork to help sell products/services. They steal "The Scream". They steal "David". They steal the "Venus de Milo".
  • Awful Stock Photos Turned Into Awful Ads.

    10 Aug 2014 | 6:16 am
     The amount of time I've spent on stock photo websites (mostly shitty Getty, of course) over the last 15+ years would be measured in months, not hours. Any ad creative who's had to work with either cheap-ass clients who wouldn't pay for a shoot even if you took their fucking kids hostage or dipshit clients who just didn't see the point knows the mental pain of paging and scrolling for half a day until you find that one image that is slightly less shit-awful than the previous 2,000. And why do we do this? The ad's not going to help the client's business, the ad's not going in our…
 
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    Search Engine Journal

  • LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

    Jenise Uehara Henrikson
    28 Aug 2014 | 9:03 am
    Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same reason we do– the dreaded Link Removal Request. Nearly every week we receive an…
  • Sitemaps Best Practices Including Large Web Sites

    Fabrice Canel
    28 Aug 2014 | 7:36 am
    One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it. The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or…
  • 5 Practical Ways to Overcome “No New Ideas” Syndrome by @apoguy

    Federico Einhorn
    28 Aug 2014 | 3:53 am
    If you’re a content marketer, chances are you’ve had your fair share of slow news days or idea fatigue. This is normal and understandable. After all, if you’re constantly writing about a given topic, you’re bound to run out of things to say for time to time. Fortunately, there are a number of things you can do to get out of this dilemma. Here are five tips you can put into action during those days when you feel like you have nothing new to say: Relax When it comes to dealing with a shortage of ideas, it doesn’t help to stress […]The post 5 Practical Ways to Overcome “No New…
  • Twitter Opens Up Its Analytics Dashboard To All Users by @mattsouthern

    Matt Southern
    27 Aug 2014 | 10:02 pm
    It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter launched an analytics dashboard that was akin to having Google Analytics for Twitter. It did everything you would want in a Twitter analytics tool, such as measure the performance of all your tweets, track how many people viewed your tweets and clicked on your links and so on. Except there was one problem, only advertisers and verified users had access to it. That has all changed now, […]The…
  • Pinterest Introduces A New Analytics Platform For Business Users by @mattsouthern

    Matt Southern
    27 Aug 2014 | 9:17 pm
    Pinterest often hears from businesses who change their product and marketing strategies based on insights learned on the platform, the company stated in an announcement. In an effort to continue to help businesses improve how they work, Pinterest has introduced a new analytics platform. The new analytics platform is said to be smarter, and capable of providing meaningful insights about what your customers are interested in. A few of the key features of Pinterest’s new analytics platform include: Traffic and engagement metrics: See what people interact with most from your Pinterest profile…
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    Ads of the World™

  • Snickers: Johnny Jamboogie

    ivan
    28 Aug 2014 | 5:48 pm
    Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Gianfranco Arena, Peter Kain Director of Integrated Production: David Rolfe Group Executive Producer: Amy Wertheimer Executive Producer: Alex Gianni Producer: Patrick Smith Executive Music Producer: Melissa Chester Global Account Director: Susannah Keller Account Director: Joshua Steinman Account Manager: Dylan Green Production Company: Radical Director: Steve Miller Executive Producers: Frank Scherma, Gregg Carlesimo Producer: Barbara Benson Production Supervisor: Ted…
  • Electrolux: Experimental art

    ivan
    28 Aug 2014 | 12:40 pm
    Advertising Agency: Saatchi & Saatchi, Thailand Executive Creative Director: Nuntawat Chaipornkaew Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Prapat Patomchaiwiwat, Weerayut Angkharach, Poowadon Potichat Copywriters: Tanongsak Tanoparat, Chavanon Tantisiriseranee, Nattinee Hemwanno Producer: Athip Vichuchaianan DoP: Panit Jirawattananunt Agency Producers: Pattira Kietivanichanon, Chanida Noikampan, Aitthipat Boonkumol CGH: Papop Chaowanapreecha, Krissada Jun-Orn, Pornpen Rattanasaksopana, Taejay Lee Account Service: Krittinee Kampitak, Nuttaphan Godden Production Company:…
  • wonga.com: Hotel room

    ivan
    28 Aug 2014 | 12:20 pm
    Advertising Agency: Black River Football Club, Johannesburg, South Africa Executive Creative Director: Ahmed Tilly Creative Director: Vanessa Gibson Executive Producer: Daniel Kaplan Agency Producer: Iolanthe Grobler Production Company: Bioscope Films Director: Hylton Tannenbaum
  • wonga.com: Petrol pump

    ivan
    28 Aug 2014 | 12:19 pm
    Advertising Agency: Black River Football Club, Johannesburg, South Africa Executive Creative Director: Ahmed Tilly Creative Director: Vanessa Gibson Executive Producer: Daniel Kaplan Agency Producer: Iolanthe Grobler Production Company: Bioscope Films Director: Hylton Tannenbaum
  • wonga.com: Engagement ring

    ivan
    28 Aug 2014 | 12:19 pm
    Advertising Agency: Black River Football Club, Johannesburg, South Africa Executive Creative Director: Ahmed Tilly Creative Director: Vanessa Gibson Executive Producer: Daniel Kaplan Agency Producer: Iolanthe Grobler Production Company: Bioscope Films Director: Hylton Tannenbaum
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    Advertising to Baby Boomers

  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
  • Leaked: P&G Reconsiders Incontinence

    23 Jul 2014 | 4:34 pm
    Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapersBy Dan Monk“Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful..” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult IncontinenceMore Than a Decade After Leaving Category, P&G Lured Back by Aging BoomersBy Jack Neff P&G Turns to Adult DiapersBy Serena Ng… While most infants and toddlers wear diapers for two to three years, incontinence suffers…
  • Miscellany: Sex, Travel, Tech

    9 Jul 2014 | 10:25 pm
    It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex for HuffPo.  Doesn’t everybody who blogs for HuffPo do that?  Your hits go way up – not like if you write about chickens. Going Nutty Over Older Women's BodiesI thank my lucky stars I've lived long enough to go nutty over older women's bodies. It's not anything I ever thought I'd go nutty over… Tampa Bay Times Staff Writer Patti Ewald recently wrote a funny, trenchant column about sex – and referenced my piece: Still turned on…
  • Good To See The Young’uns Catching Up

    30 Jun 2014 | 11:18 am
    Yahoo Wants You to Linger (on the Ads, Too)By Vindu Goel, New York Times… Marissa Mayer, the chief executive, has decided that one way to reverse that decline (in advertising) is to turn the company into a media empire with a constellation of what it calls digital magazines… Ms. Mayer says that she wants to make Yahoo a “daily habit” for its 800 million users. But she doesn’t want people to come to Yahoo just to read email, post photographs on Flickr or get the latest sports scores. She also wants Yahoo to be a place where they curl up and spend some time …. And curling up right…
 
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    adland.tv - all the adnews not fit to print

  • Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

    dabitch
    28 Aug 2014 | 5:07 pm
    72andSunny and Truth took over the VMA's the other night, when many people in attendence were spotted with little orange Truth #finishit little X-es on the outfits or collars. Country:  United States Commercials:  PSA & Public Interest Read more about Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA) Add new comment
  • Colossal Spark is a crowdsourcing Colossal Joke

    kidsleepy
    28 Aug 2014 | 2:38 pm
    Colossal Spark is a brand new crowdsourcing website for advertisers, and creatives alike. Now I know what you're thinking: Great, another exploitive site a la Victors and Spoils, where the partners make a boat load of money while enlisting thousands upon thousands of minions to work for free or next to free. I'll bet they're just waiting patiently to be bought out by a holding company, there by making even MORE money. But wait! It's totally not like that, you guys. Adland:  adnews Read more about Colossal Spark is a crowdsourcing Colossal Joke Add new comment
  • PLQ "A souvenir" (2014) 1:00 (Canada)

    kidsleepy
    28 Aug 2014 | 2:00 pm
    Quebec has a love affair with butter. Oh sure it went through rocky times when people became afraid of fat, but thankfully we righted our course and got back on track. This ad is for Les Producteurs de lait du Québec. Which is like the dairy board. Country:  Canada Commercials:  Food Read more about PLQ "A souvenir" (2014) 1:00 (Canada) 1 comment Add new comment
  • Just for men "Just you" (2014) :30 (USA)

    kidsleepy
    28 Aug 2014 | 12:38 pm
    Here's an ad featuring men doing men stuff while a man talks about being a man and being the same man you were since you became a man. Country:  United States Commercials:  Health & Beauty Read more about Just for men "Just you" (2014) :30 (USA) Add new comment
  • E*Trade "Rock Climb" (2014) :30 (USA)

    kidsleepy
    28 Aug 2014 | 12:14 pm
    Kevin Spacey shills for E*Trade, searching for Type E people who need help climbing the metaphor of financial planning. Spacey comes across as being his usual aloof and elitist self which is off putting. Country:  United States Commercials:  Business & finance Read more about E*Trade "Rock Climb" (2014) :30 (USA) Add new comment
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    Adverblog

  • Tesla – The Master

    Mark
    26 Aug 2014 | 2:24 am
    We love Tesla. Nikola Tesla was a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system. This site celebrates him. Love it
  • The Scratch Banner

    Mark
    15 Aug 2014 | 9:18 pm
    Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Creative Director / Art Director: Peter Mix Willer Art Director: Andy Borglind Code / webdesign: Andy Borglind
  • Apple iPad What Will Your Verse Be?

    Tim
    12 Aug 2014 | 6:12 am
    What do Jason, community activist and organiser of the Slow Roll cycling in rejuvenating Motor City Detroit, and Chinese Yaoband rocking out in front of The Great Wall (not the car) have in common? They use Apple iPads to make it happen. Check these latest Apple ads as they gently whisper to us: Stop browsing Pinterest – organise a movement, start a band. What will your verse be? All the current Apple verses can be found here on this site. And you can follow me on @tbuesing
  • Lidl Fan Cup

    Tim
    12 Aug 2014 | 3:27 am
    This FIFA World Cup in Brazil has enthralled billions of people with football drama, tears and glory. During this spectacle those hungry for more and who were maybe better at foosball (table football) were able to play a facebook-connected version of it. Welcome to the Lidl Fan Cup. Lidl is a discount supermarket covering almost all of Europe. It invited its 10 million FB fans in 23 countries to become facebook football players. Some nifty engineering later (their origins are German after all) and 300 live video cameras were connected to cover a 6 week-long online tournament on 50 tables. And…
  • Brands plus Bands equals Selling Out?

    Tim
    11 Aug 2014 | 9:27 pm
    From Jack Daniels comes an interesting documentary on bands and their approach to making what they love. And not starve or sell out. But is it even possible to sell out these days when fashion, music and art all get heavily supported by advertising? As an aside, the brand Jack Daniels only paid the cost of travel and production for film maker Dan Graetz – who you should book for your next video by the way: http://graetzmedia.com Follow me on @tbuesing
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    Cup of Java

  • This & That: Stuff to read 08.18.14

    Jane Goldman
    18 Aug 2014 | 5:30 am
    + Surprise & Delight: What is it, and why marketers love it: "When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are... [more of Cup of Java...]
  • Lessons from Nestle's Share Your Goodness campaign

    Jane Goldman
    17 Aug 2014 | 4:21 pm
    +  Take a peek at the "Why Nestlé’s “Share Your Goodness” is More Than Good" post from Rishad, Chairman of DigitasLBi and Razorfish for some nice insights. My favorite bit from him in this post... [more of Cup of Java...]
  • Bad tagline and creepy characters for QSR brands

    Jane Goldman
    20 May 2014 | 9:13 am
    Yesterday, USA Today reported that Burger King is changing its tagline from "Have It Your Way" to "Be Your Way". I think this is terrible. What the hell does "be your way" really mean? The... [more of Cup of Java...]
  • Creating ads is kinda like making bread.

    Jane Goldman
    9 May 2014 | 1:48 pm
    Think about creating ads and making bread have a lot in common. Get the ingredients ready. Strategy is like lining up your ingredients. Bakers measure out all their ingredients. Advertisers gather... [more of Cup of Java...]
  • Evolving vs. Reengineering Campaigns

    Jane Goldman
    8 May 2014 | 5:00 am
    Have you ever thought about old, classic advertising? There are numerous campaigns which have had a lasting effect, long after they have stopped running and the brand has moved on in another... [more of Cup of Java...]
 
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    The Denver Egotist RSS Feed

  • [REMINDER] #KegsWithLegs #44 – Tonight @ Elevated Third, Denver

    The Denver Egotist
    28 Aug 2014 | 1:46 pm
    Local
  • Shirtless People + A Taser = The Most Fun a Photographer Has Ever Had

    The Denver Egotist
    28 Aug 2014 | 12:21 pm
    National "Each person was tased by their friend or significant other which created an interesting dynamic in itself. The emotions on both sides of the taser were extremely entertaining to watch. The person getting tased was almost always nervous and jittery with either a sense of fear or anxiety. The participants doing the tasing had a different demeanor altogether. Most of them were excited to cause pain to their friend and only showed remorse immediately after executing the shock." Via
  • Big Brands Show Us Where They Truly Stand When it Comes to Anti-Littering Efforts

    The Denver Egotist
    28 Aug 2014 | 11:54 am
    National Toronto's Live Green initiative recently created some great advertising that's been running in the city to reduce littering. Problem is, the ads use the logos of big brands in cropped ways to convey the message. And, even though they say they support the city’s anti-littering initiatives, these famous brands have raised concerns about the use of their trademarks and the potentially negative effect that this campaign might have on their brands. Protecting your brand is more important than protecting the planet. Got it. Via
  • ADCD Releases Peek at Annual Award Winner in 'Design – Brand Development' Category

    The Denver Egotist
    28 Aug 2014 | 11:39 am
    Local Here's a look at another winner in ADCD's annual award show — Postmodern Company's brand video for Margot Elena. If you want to see more, get tix for the Friday, September 19th show here. Many wondered if Margot Elena was even a real person. Her fragrances are sold around the world but she remained a quiet figure behind a powerful brand. In this video, Margot steps into the limelight to discuss what inspires her to create the look, the feel, the design and the scents that define her product.
  • The Hundreds Tours 72andSunny's New LA Digs

    The Denver Egotist
    28 Aug 2014 | 11:31 am
    National Definitely a shop to emulate. Check out the accompanying interview with the founders here.
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    Guerrilla Marketing defined

  • A good business card matters

    17 Aug 2014 | 1:25 pm
    Folks who order a ton of cheap business cards only do that vendor a service and not themselves.  It is better to order fewer cards of a high quality, and it is even better to have none versus a crappy one.  Depending on your business you can also try to think outside the box.  Will your card stick out?  We will add a few examples over the next few months of cards we approve - like this brothers landscaping one.  This is a card the recipient is likely going to share with friends and coworkers.
  • Inglorious fruits and vegetables

    30 Jul 2014 | 7:53 am
    We often say it is not so much about the product, but how you package and sell it - and that has certainly been true for the French supermarket chain Intermarché with their inglorious fruit and vegetable campaign.  Usually these ugly cousins get discarded, but packaged and presented nicely they did sell well.  Plus it taught people about wasting food.What is not to love about a grotesque apple?
  • Owning equals caring

    4 Apr 2014 | 8:08 am
    That is the message delivered by this beautiful spot of the British supermarket chain Waitrose.   The "when you own something, you care a little more" strap line should remind shoppers that employes of Waitrose have ownership and thus care more - for the customer of course.  The plot is simple, a boy plants a carrot and cares for it until it is grown, not as massive as in The Carrot Seed, but very cute just the same.
  • A clever Valentine's Day stunt - dissected

    14 Feb 2014 | 7:26 am
    Brit brand funnyhowflowersdothat knew quite well that many news sites look for cute Valentine's Day items and they jumped on it hard and found plenty of red warm heart suckers including us. The recipe? Create one cute flower box, theme it Valentine's Day, place in a location for a quick photo, make sure the Eiffel Tower is visible, and then led the image slip out. Action.  And that red box was likely there only for 20 minutesPlus of course which Parisians would opt to order flowers in the UK no matter how cute the action is?  So no need to leave it there.  :-)
  • The social media honky phenom

    7 Feb 2014 | 10:52 am
    There are a few different definitions for the slang term honky, but most folks are familiar with the  Wikipedia definition of "white men who would honk their car horns and wait for black prostitutes to come outside in urban areas in the early 1910s."  We are not sure if these white men were just too lazy to get out of their cars or felt embarrassed about being in that situation, but being lazy or embarrassed seems to now drive folks on social media channels to look for shortcuts too.  Instead of responding to that other person or re-tweeting an interesting update, it gets…
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    Clever Ideas, Great Ads

  • Scrabble, Cat-erpillar "The Power of Words"

    28 Aug 2014 | 5:24 pm
    The power of words...brilliant idea.Creative Credits:  Advertising Agency: Twiga, Kiev, UkraineCreative Director: Slavik FokinArt Director: Dima TsapkoDesign Studio: Tough Slate DesignCopywriters: Slavik Fokin, Dima Tsapko
  • "Shave like a man" - Spec Commercial for Barbasol, Extended Cut

    28 Aug 2014 | 5:12 pm
    This spec commercial was made for fun with an ultra low budget and the efforts of a small group of people in Los Angeles in one night...and all of us at Great-Ads love it!Credits:  Director and producer: Alex NasonovActor: Ian ArthurDirector of photography: Dmitriy KoshutinMake up: Leon KlimaWardrobe: Brianna QuickGrip: Nikita DukarevEditing: Ian ArthurColor and FX: Dmitri Koshutin and Kostya LuckyCameras :Sony FS700 and Blackmagic CinemaMusic used: Richard Wagner - The ride of the Valkyries / Grave digger - The grave dancer / Jefferson Airplane - Somebody to love / Salvatore Adamo -…
  • Puma - "Forever Faster" Director's Cut

    28 Aug 2014 | 4:54 pm
    Supply & Demand director Gerard de Thame has wrapped the director’s cut of “Forever Faster” for Puma, work that continues to separate the brand from the sporting pack with an open invitation to join its rebellious cause.“One of the main things Puma wanted to get across was a different message than the likes of Nike and Adidas whose athletes often tow the line and take themselves far too seriously,” say de Thame on Puma’s new branding platform. “Puma’s whole approach is: ‘we are different, we are individuals’ in work that is told in a very unique way.”“Forever…
  • LiveGreen Toronto "Littering Says A Lot About You"

    27 Aug 2014 | 6:11 pm
    Toronto's LiveGreen take's a few jabs at litter bugs with this brilliant new print ad campaign. Images via: imgur
  • Canadian Tire & Toronto's Notch Video Create A Heartwarming Back to School Campaign

    27 Aug 2014 | 5:39 pm
    Canadian Tire talked to parents about how they felt about their child starting a new school. The video, produced by Notch Video, focuses on the first day of school, where, instead of the students moms and dads share their thoughts about their children and the first day of school.Creative Credits:  Produced by: Notch VideoProducer: Ayesha BasiDirector: Yotam DorDirectors of Photography: Dave Dvir, Josh Usheroff2nd Camera: Ben GoloffAssistant Camera: Shay CarriereGrip: Tyler ShoemakerYecine Meliani: Sound TechnicianMontreal Interviewer: Jean-Marc AbelaProduction Assistant: Amber Dawn…
 
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    pixelpasta

  • Desert Chic

    23 Aug 2014 | 6:11 pm
    Desert Chichttp://bit.ly/1t3fBPK #fashion #photography #editorialEditorial coming up in Sept.Miami Living MagazineModel: Tara BlanchardHair by Manuel BenavidesMake up by Monica AlvarezStylist by Tiffany NessonImaging by Felipe Silva
  • Fashion shoot with Marianna Autumn

    4 Aug 2014 | 3:47 pm
    Reflections Model: Marianna Autumn Hair + Make up: Monica Alvarez Imaging: Felipe Silva more images @ http://caephoto.prosite.com/46543/3946416/showcase/reflections
  • Desert Chic preview

    4 Aug 2014 | 3:28 pm
    Desert Chic preview Model: Tara Blanchard Hair by Manuel Benevides Make up by Monica Alvarez Stylist by Tiffany Nesson Imaging by Felipe Silva
  • Multicines

    22 Jul 2014 | 5:00 pm
    Multicines: Patience Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
  • Listen like you are there.

    22 Jul 2014 | 4:59 pm
    Semp Toshiba: Pop Listen like you are there. Advertising Agency: Talent, Sao Paulo, Brazil Chief Creative Officer: João Livi Creative Directors: Alexandre Nego Lee, Rodrigo Bombana Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas Copywriters: Luiz Paccillo, Renato Barreto Illustrator: Zombie Studio
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    男と女の出会いブログ

  • 出会いがない25歳独身OLの体験

    theranchblog
    24 Aug 2014 | 2:18 am
    私は今、会社員として働いているアラサー女子です。 本当にどこにでもいる女子です。 ただ、今は家の会社を手伝っていて出会いがないんです。 ま、仕事なので出会いがないから転職するなんてことはもちろんできないし、仕事はすごく楽しいのでいわゆる公私の公は充実していたんです。 でも、大学卒業して、会社に入ったら大学卒業当時付き合っていた彼氏とも生活スタイルが違くって別れてしまいました。…
  • 21歳男子大学生のFacebookでの出会い

    theranchblog
    11 Jun 2014 | 5:55 am
    私は、今の彼女と出会ったきっかけはFacebookでした。 最初に私が自分のFacebookの知り合いかも?というところに彼女がいて、かわいいなーと仲良くなれたらなと思い友達申請を送ったところからはじまりました。 けど、なかなか絡みにいくこともできずに数か月ほど経ったある日、彼女がバイクについてのタイムラインを書いていました。…
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    Between 10 and 5

  • You Draw Like A Girl | An Illustration Show + Print Sale | 4 September 2014

    Alix-Rose Cowie
    28 Aug 2014 | 8:15 am
      We’re doing it again! The second in our series of affordable art sales takes place in exactly one week’s time – Thursday, 4 September 2014 – in Cape Town.   This time around, we’re featuring a line-up of fantastic female illustrators and calling the show “You Draw Like A Girl!” – which, just in case you were wondering, is bloomin’ wonderfully and as varied in style as the artists themselves who hail from Pretoria to Stellenbosch, Johannesburg to Cape Town.   The exhibition concludes our 2014 Creative Women interview series…
  • Featured: David Southwood | Peripheral Economies and the Urban Landscape

    Jessica Hunkin
    28 Aug 2014 | 5:00 am
      Born in Pietermaritzburg, David Southwood has been a practicing photographer for over a dedade – roughly the same amount of time he has spent observing, participating in and photographing the Milnerton flea market. In 2011 a collection of these photographs were published by Fourthwall Books, forming a powerful record of an outskirt economy seeking to earn a living through trade in secondhand goods.   Making up another notable portion of his body of work is Roads to Places, which is divided into the series’ Nothing in Particular, In Between and N1 Highway. For the latter…
  • Featured: Lara Klawikowski | Wearable Art

    Layla Leiman
    28 Aug 2014 | 4:15 am
      Lara Klawikowski is a Cape Town based fashion designer whose aesthetic is inspired by nature and the organic qualities of fabric. She describers her designs as ‘wearable art’, which are characterised by advanced construction, unusual draping and tailoring techniques and the re-purposing of fabrics and materials.     When did you first suspect that you wanted to follow a career in fashion, and what were the signs?   I remember seeing coverage of an international fashion week on the news on TV when I was very young. Everything about it fascinated me and I…
  • Social Contract’s Poster Picks

    Stephan Steyn
    28 Aug 2014 | 4:03 am
      Welcome to our first post in the new format. Instead of every week, from now on we will have a monthly roundup of posters gathered from the events that blew you away. Feel free to mail us your posters to get them featured here.   Today’s posters are by Simon Berndt, PJ Stevens, Justus Kotze, Ian Jepson, Graeme Arendse, BrentBlack Studios and Justin Poulter.   The explosion of the Facebook event page header has chiselled away from the original poster format. We hope these posters will inspire and revive the local gig poster scene and kick it up a notch. On the…
  • 60 Artworks in 60 Seconds at the FNB Joburg Art Fair

    Layla Leiman
    27 Aug 2014 | 5:57 am
    Click here to view the embedded video.   You’ve seen the pictures, now here’s a whirlwind video tour of some of what was at the seventh FNB Joburg Art Fair. 37 galleries from 8 different countries exhibiting the best contemporary art from Africa.   Have you read all our exclusive artist interviews?   The post 60 Artworks in 60 Seconds at the FNB Joburg Art Fair appeared first on Between 10 and 5.
 
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    Angus Whines

  • Introspection

    Kirsty
    5 Aug 2014 | 2:09 am
    Fascinating article about how far people will go to avoid introspection.“Sometimes when things clear away and you’re not watching anything and you’re in your car and you start going, oh no, here it comes, that I’m alone, and it starts to visit on you, just this sadness,” he said. “And that’s why we text and drive. People are willing to risk taking a life and ruining their own because they don’t want to be alone for a second because it’s so hard.” Thanks Will.
  • Like A Girl

    Kirsty
    30 Jun 2014 | 1:55 am
    Good point.
  • Perfectionists

    Kirsty
    24 Jun 2014 | 1:41 pm
    Nice to see some quality film again.By Mother.
  • Correlations

    Kirsty
    30 May 2014 | 8:49 pm
    Need some exceedingly insightful correlations? Look no further. Cheers, TC.
  • Generations

    Kirsty
    28 May 2014 | 3:24 am
    Look, the meaning behind Nina Röder’s photography project “Mutters Schuhe” (Mother’s Shoes) is a little complicated and, in my opinion, quite personal, but I bloody love these photos of her, her mother and her grandmother wearing the same clothes. Via My Modern Met
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    Advertising Age - Complete Feed

  • Turner Loses Another Top Executive, Programming Head for TNT and TBS

    28 Aug 2014 | 4:20 pm
    Turner Broadcasting is losing yet another top executive, adding to the period of transition already underway as the company confronts ratings challenges and a changing TV industry. Michael Wright, president, programming for TNT, TBS and TCM, is stepping down, a person familiar with the situation confirmed on Thursday.Mr. Wright, who is responsible for all programming for the networks, joined TNT in 2002 and has served in his current role since May 2012. Mr. Wright will remain at Turner, part of Time Warner, as the company searches for his replacement, the person said.The news was reported…
  • Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative

    28 Aug 2014 | 12:30 pm
    How about a little chit chat while you hydrate? Y&R, New York, and digital agency VML, New York, collaborated with the Partnership for a Healthier America to create a water fountain that starts talking when drinkers' lips touch the water. It's part of a new campaign to promote Drink Up, an initiative to encourage Americans to drink more H20.PHA and its honorary chair, First Lady Michelle Obama, work across the public and private sectors to promote healthy physical and dietary choices in America. Last September, the non-profit and non-partisan organization started Drink Up and nearly a year…
  • Vitaminwater's New Endorser is Scary Thin (Watch the Newest Ads on TV)

    28 Aug 2014 | 11:50 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, as summer winds down, True Value Hardware serves up a moment of father-daughter bonding to remind you that "fall is short" and…
  • Bud Light Faces Backlash Over Town Takeover Ad Stunt

    28 Aug 2014 | 10:15 am
    Bud Light says it is "up for whatever," but Crested Butte, Colo., might not be.Some residents in the small mountain community are rebelling against secretive plans by Anheuser-Busch Inbev to take over their town for a giant party Sept. 5-7. The brewer hopes the stunt will culminate a summer-long national ad campaign and consumer contest.Bud Light touted the town as "Whatever USA" in ads and sought to keep its identity secret all summer as part of its ongoing "Perfect Beer for Whatever Happens" campaign. More than 100,000 people applied to be flown to the unnamed town for the weekend and 1,000…
  • Is There Such a Thing as Too Much NFL?

    28 Aug 2014 | 9:30 am
    Not even the NFL may be immune to the weakness that penetrated the ad sales market during this year's upfront negotiations for the new TV season.The strength of the market for NFL ad time seems to be up for debate. Sellers said demand continued to be robust, but buyers argued that increased supply and some pullback from key advertisers created some cracks -- albeit ever so slight."There's less sold at this point than the same time last year," said Neil Vendetti, exec VP-national video activation, Zenith. Continue reading at AdAge.com
 
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    Advertising Age - Latest News

  • Turner Loses Another Top Executive, Programming Head for TNT and TBS

    28 Aug 2014 | 4:20 pm
    Turner Broadcasting is losing yet another top executive, adding to the period of transition already underway as the company confronts ratings challenges and a changing TV industry. Michael Wright, president, programming for TNT, TBS and TCM, is stepping down, a person familiar with the situation confirmed on Thursday.Mr. Wright, who is responsible for all programming for the networks, joined TNT in 2002 and has served in his current role since May 2012. Mr. Wright will remain at Turner, part of Time Warner, as the company searches for his replacement, the person said.The news was reported…
  • Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative

    28 Aug 2014 | 12:30 pm
    How about a little chit chat while you hydrate? Y&R, New York, and digital agency VML, New York, collaborated with the Partnership for a Healthier America to create a water fountain that starts talking when drinkers' lips touch the water. It's part of a new campaign to promote Drink Up, an initiative to encourage Americans to drink more H20.PHA and its honorary chair, First Lady Michelle Obama, work across the public and private sectors to promote healthy physical and dietary choices in America. Last September, the non-profit and non-partisan organization started Drink Up and nearly a year…
  • Vitaminwater's New Endorser is Scary Thin (Watch the Newest Ads on TV)

    28 Aug 2014 | 11:50 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, as summer winds down, True Value Hardware serves up a moment of father-daughter bonding to remind you that "fall is short" and…
  • Bud Light Faces Backlash Over Town Takeover Ad Stunt

    28 Aug 2014 | 10:15 am
    Bud Light says it is "up for whatever," but Crested Butte, Colo., might not be.Some residents in the small mountain community are rebelling against secretive plans by Anheuser-Busch Inbev to take over their town for a giant party Sept. 5-7. The brewer hopes the stunt will culminate a summer-long national ad campaign and consumer contest.Bud Light touted the town as "Whatever USA" in ads and sought to keep its identity secret all summer as part of its ongoing "Perfect Beer for Whatever Happens" campaign. More than 100,000 people applied to be flown to the unnamed town for the weekend and 1,000…
  • Is There Such a Thing as Too Much NFL?

    28 Aug 2014 | 9:30 am
    Not even the NFL may be immune to the weakness that penetrated the ad sales market during this year's upfront negotiations for the new TV season.The strength of the market for NFL ad time seems to be up for debate. Sellers said demand continued to be robust, but buyers argued that increased supply and some pullback from key advertisers created some cracks -- albeit ever so slight."There's less sold at this point than the same time last year," said Neil Vendetti, exec VP-national video activation, Zenith. Continue reading at AdAge.com
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    Advertising Age - Agency News

  • Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative

    28 Aug 2014 | 12:30 pm
    How about a little chit chat while you hydrate? Y&R, New York, and digital agency VML, New York, collaborated with the Partnership for a Healthier America to create a water fountain that starts talking when drinkers' lips touch the water. It's part of a new campaign to promote Drink Up, an initiative to encourage Americans to drink more H20.PHA and its honorary chair, First Lady Michelle Obama, work across the public and private sectors to promote healthy physical and dietary choices in America. Last September, the non-profit and non-partisan organization started Drink Up and nearly a year…
  • David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

    28 Aug 2014 | 4:00 am
    The Gap has tapped Academy Award-nominated director David Fincher to elevate and complicate what it means to "Dress Normal" for its new Fall campaign, the first out of global agency Wieden & Kennedy, New York.The effort includes a series of lush, black and white films that capture models in the midst of cryptic scenes, making viewers feel as if they're caught in the middle of a story. In one spot, for example, a soaking wet woman gets undressed in the backseat of a car -- no explanation given -- while her dry companions look on. The tagline is equally obtuse: "the uniform of rebellion and…
  • In Wake Of New CMO, Intel Launches Creative Review

    27 Aug 2014 | 10:44 am
    Intel is holding a review for its creative business, Ad Age has learned.The move comes after Intel hired Steven Fund as its new chief marketing officer in May. Prior to his appointment at Intel, he was senior VP-marketing at Staples. The review is being handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and it's believed that the shop is participating in the review. Venables declined to comment. An Intel spokesman said the company regularly reviews…
  • Apple's Beats Acquisition Spurs Conflict Shop at Interpublic's R/GA

    27 Aug 2014 | 4:00 am
    Samsung and Beats have harmoniously coexisted on R/GA's client roster since the shop started working with the brands. But that coexistence likely has a shelf-life as Beats takes on a new parent company in Apple, one of Samsung's biggest rivals.R/GA, which is based in New York, is now planning to open a Los Angeles-based conflict shop designed to create a firewall between the two clients, as well as any other future conflicts, Ad Age has learned.R/GA confirmed that it has set up a separate legal entity in Los Angeles, where it runs its Beats account, but declined to disclose details around…
  • Havas' Joy Schwartz Leaves to Open Chicago Outpost of Barrie D'Rozario DiLorenzo

    27 Aug 2014 | 3:45 am
    Joy Schwartz, North American president of performance marketing at Havas, is leaving the agency network to open the new Chicago outpost of independent shop Barrie, D'Rozario DiLorenzo. Havas will search for a successor in the performance marketing role, according to people familiar with the matter.Ms. Schwartz, who will join BDD in September, declined to comment and referred calls to Havas. A Havas spokeswoman did not respond to a request for comment.Ms. Schwartz's arrival at the Minneapolis-based agency comes as it seeks to expand its network, and not only in Chicago. It opened an office in…
 
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    Advertising Age - Digital

  • Would You Yo For a Free Smartwatch? Moto Will Give You a Shot Today

    28 Aug 2014 | 7:45 am
    Is Yo, the much-ridiculed mobile app, also the next big product launching pad?On Thursday, Motorola will release its internet-connected watch, the Moto360, exclusively over Yo, a messaging app that primarily lets users send their contacts just one message: "Yo."Under the promotion, Yo users who send Motorola a "Yo" in time will receive a link from the company at some point during the day. (Yo says it's 4 p.m. ET, but Motorola isn't being specific.) The first 20 participants to click on the link will win a smartwatch. Continue reading at AdAge.com
  • Mobile Startup Offers Magazine Subscriptions Via Text Message

    28 Aug 2014 | 7:30 am
    Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San Francisco-based startup said Thursday that it's partnering with U.K. publisher IPC Media -- owner of titles such as NME, Wallpaper and Horse & Hound (yes, it's a real magazine) -- on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to…
  • IBM Turns Tennis Data into Music at the U.S. Open

    28 Aug 2014 | 7:08 am
    To showcase the power of analytics and cloud technology, IBM Corp. this week launched a campaign called "Sessions" at the U.S. Open, which features an online experience that creates music out of tennis data.The experience is available on the U.S. Open website and lets users listen to music created from tennis matches.To create the online experience, IBM partnered with electronic musician James Murphy, its agency partner Ogilvy & Mather New York, and digital production company Tool. Continue reading at AdAge.com
  • Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

    27 Aug 2014 | 9:01 pm
    Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted…
  • Twitter Opens Online 'Flight School' For Agencies

    27 Aug 2014 | 12:32 pm
    Twitter is launching a training program for agencies to make sure that they -- along with their clients' dollars -- stick around.The social-media platform's online program is called Flight School and aims to familiarize shops with the service and help them keep abreast of new features. Twitter quietly tested the program with three partners -- Starcom MediaVest Group, MEC and Omnicom Group -- in addition to a dozen smaller agencies. It now plans to open it up to any interested shops."The way that we think about Twitter," said Christine Cuoco, Twitter's head of agency strategy, "is how it's…
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    Advertising Age - Global News

  • Hello, Kitty! Kotex Slaps Tape on Cats in Latest Video

    28 Aug 2014 | 9:00 am
    What happens when you stick a strip of tape on a cat? You get some pretty amusing cat dance moves, as seen in this online video from Kotex in China.The spot was designed to prove a point about comfort and sanitary napkins. "Women are as sensitive as cats," the spot from Ogilvy & Mather Shanghai says, and Kotex provides "worry-free protection that pleases the senses."In case you were worried, no cats were harmed during the making of the video. What looks like white duct-tape is actually a "gentle, non-adhesive tape that did not hurt the cat or remove any hairs or fur," wrote Bamboo Zhuang,…
  • WHO Calls for Indoor E-Cig Ban but Even an Anti-Smoking Group Is Wary

    26 Aug 2014 | 10:15 am
    The World Health Organization wants tougher regulations on e-cigarettes, including stricter advertising regulations, a ban on indoor use, the withdrawal of fruit, candy and alcohol-based flavors, and health warnings on packets.The Switzerland-based United Nations health body argued that vaping could be a threat to the health of adolescents and fetuses, writing that the vapor from e-cigarettes is "not merely water vapor as is often claimed in the marketing for these products" but "increases exposure of non-smokers and bystanders to nicotine and a number of toxicants."The lack of firm data…
  • WPP Earnings Whacked by Sterling's Strength

    26 Aug 2014 | 7:15 am
    Results at WPP, the world's largest agency holding company by revenue, were hit by the strength of the British sterling and CEO Martin Sorrell indicated the company was looking to cut costs through back-office consolidation.WPP reported revenues climbed 2.7% to $9 billion in the first six months of 2014, with pre-tax profits up 1.5% to $813 million. Profits attributable to shareholders rose 30% from a year earlier to $605 million.The strength of the pound had a big impact on the British communications giant's results. Billings, for example, were down 3% to $55 billion, but would have…
  • Mozilla Offers $33 Smartphone for India Market

    25 Aug 2014 | 7:36 am
    Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open source software in the world's fastest growing market for such devices.The Cloud FX phone will run Mozilla's Firefox operating system and offer games and other content through its applications store, Jane Hsu, the company's Taipei-based director of product marketing said at a New Delhi briefing today. The device has 128 megabytes of RAM memory, a two-megapixel camera, and a one gigahertz processor, she said.Mozilla's inexpensive smartphone push might be…
  • To Promote Chinese Innovation, Foreigners Travel the Silk Road With Only Chinese Brands

    25 Aug 2014 | 3:45 am
    An agency creative and a friend are driving along the old Silk Road from China to the Netherlands using only Chinese brands as part of an effort to promote the innovations they are seeing in China.Their car is from BYD, the smartphone is a Huawei, and the outdoor gear is from a Beijing-based company with the unlikely brand name of Ozark. Virtually all the products were provided by the marketers, but there was one exception."We didn't get the Chinese underwear sponsored, we just bought it ourselves," said Rogier Bikker, a Dutchman who formerly headed the Shanghai office of creative agency…
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    Advertising Age - Hispanic Marketing

  • Univision's Jessica Rodriguez Is Promoted to CMO

    7 Aug 2014 | 11:58 am
    Univision Communications named Jessica Rodriguez to the long-vacant post of chief marketing officer of the Spanish-language media group.Ms. Rodriguez, who joined Univision as an intern at the network's TV station in Los Angeles, was most recently EVP of program scheduling and promotions. In that role, she headed the Univision Agency, created last year by Univision's President-CEO Randy Falco to oversee a media inventory of more than $500 million across Univision's broadcast, cable, radio and digital properties.Univision's last CMO was Maryam Banikarim, who left in 2009 to join NBC Universal…
  • Ad Age's 2014 Hispanic Fact Pack Is Out Now

    29 Jul 2014 | 4:00 am
    Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes hard-to-find data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 44-page guide include the top 50 Hispanic advertisers, the 50 largest Hispanic agencies and the 16 biggest Hispanic media agencies.The digital edition of the Hispanic Fact Pack is available…
  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
 
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    Advertising Age - Rance Crain

  • The Secret to Joe Pytka's Super Bowl Success Is Knowing When to Fight

    12 Aug 2014 | 4:00 am
    Joe Pytka has directed over 80 Super Bowl commercials -- and nine that topped the USA Today ad meter -- but he thinks most Big-Game spots are "horrendous, overproduced, over-thought, grotesque."The people who want to see their name in lights on Monday morning "think too hard, and they kind of want to do things that are stupid," he told me during an interview on the occasion of his induction into the Advertising Hall of Fame. "They're trying to be original, and sometimes you become stupid when you're original."And everybody's at fault. "The clients are at fault because they approve the work.
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is

    23 Jun 2014 | 6:00 am
    I watched "My Fair Lady" the other evening, and I was especially struck by Rex Harrison's lament: "Why can't a woman be more like a man?"Well, we all know that's not going to happen (and I think he concluded by the end of the movie that he had "grown accustomed to her face" and liked Eliza Doolittle the way she was).But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association's conference in Chicago. Why can't b-to-b advertising be more like consumer advertising? Continue reading at AdAge.com
  • AmEx's Aldo Papone on How 'Thinking Real' Can Make Ads That Last

    9 Jun 2014 | 8:00 am
    "There is a predilection in corporate America for making simple issues complicated."Making things simple again, in business and in advertising -- that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express."Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the…
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    Advertising Age - The Media Guy

  • Hollywood Mystery: Who Just Declared War on Nikki Finke?

    27 Aug 2014 | 10:00 am
    Someone just declared war on notorious entertainment-industry blogger Nikki Finke. NikkiStink.com went live this morning with what it claims are photographs and video of the reclusive Finke. It starts with an open letter to Finke from something called the Committee for Decency in Journalism (whose members are not named):"For years, you have threatened and bullied the Hollywood community into providing you information so that you could use it to ridicule, abuse and destroy people. You had an opportunity to be a decent person but instead chose to publicly attack industry people, co-workers and…
  • Steve Ballmer Is Your New Life Coach: Your Summer Friday ICYMI Pick-Me-Up

    22 Aug 2014 | 8:50 am
    It's a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer's recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach. Continue reading at AdAge.com
  • Should HuffPo Also Crowdfund Its 'Nip Slip' Coverage?

    21 Aug 2014 | 12:35 pm
    Last night The Huffington Post sent out a press release with the highfalutin title "The Huffington Post Is Not Leaving Ferguson." It contained the text of a HuffingtonPost.com article by Ryan Grim, HuffPo's Washington bureau chief, that begins:"What happens in Ferguson and the St. Louis metro area the day after everybody leaves? It's a question on the minds of nearly every resident, who know the camera crews will eventually fold up their sticks and pack up their vans .... We plan to be there as it all unfolds. For The Huffington Post, this'll involve a first-of-its-kind collaboration with…
  • Watch the Bryan Cranston, Aaron Paul 'Breaking Bad' (Sort of) Reunion

    20 Aug 2014 | 9:00 am
    The Television Academy has already racked up more than two million views in less than 24 hours with the YouTube video below, titled "Barely Legal Pawn." Yes, it's come to this: To try to convince you to watch NBC's telecast of the 66th Emmy Awards next Monday, the academy created a web short.Going in, it had to be obvious this thing would go viral, because it stars three beloved Emmy winners: Bryan Cranston and Aaron Paul of "Breaking Bad" and Julia Louis-Dreyfus of "Veep" and "Seinfeld." A spoof of pawn-shop reality TV shows, it's stocked with various industry and "Breaking Bad"…
  • The 10 Most Promising New Fall TV Shows

    18 Aug 2014 | 12:00 pm
    For the past couple of years Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. We're interested in Watchlist because each season the top 10 most Watchlisted new shows tend to have a high probability (up to 80%) of being picked up for full seasons.For its users, Watchlist is a great service that lets them plan their TV viewing; for us, it's a sort of massive focus group of informed TV fans (the database of registered users hit 2 million earlier this summer).
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    Advertising Age - Guest Columnists

  • How Brands Can Tap China's Unique Social Media Culture

    26 Aug 2014 | 3:30 am
    In China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.That's partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.So how are foreign brands tapping into China's vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone. Continue reading at AdAge.com
  • What Marketers Can Learn From the Ice Bucket Challenge

    20 Aug 2014 | 7:50 am
    Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and foremost, that means getting people to engage with, and participate in, what your brand is doing.And from that participatory side, there is a lot that we can learn from the ALS Ice Bucket Challenge that's been sweeping the country.By now you've undoubtedly seen your Facebook feed and Twitter stream flowing with videos of people dousing themselves with ice and challenging others to do the same to raise awareness and money to fight amyotrophic…
  • Why the Sports Market Must Play the Long Game

    18 Aug 2014 | 3:45 am
    This year's FIFA World Cup Finals feels like an event that doesn't happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering in over-packed sports bars and proclaiming their support of a favorite team on social media.Facebook and Twitter dominated the social media landscape this year, creating pages specifically for the event, with features encouraging interactions and allowing for extensive tracking of the games. Facebook released the "Trending World Cup" hub, which appeared at the top of the news feed when users searched…
  • Ad Tech Isn't a Threat to Agencies, It's an Opportunity

    13 Aug 2014 | 8:00 am
    There was a time when only one black box mattered: Google's search algorithm.Today, in ad tech, everyone owns a black box. As Keith Weed, CMO of Unilever, puts it, the result is "chaos."To illustrate the challenges involved in this, let me tell you about some work we've done for a client of ours recently. Continue reading at AdAge.com
  • Dear John Oliver: You're Wrong, Says Native-Ad CEO

    8 Aug 2014 | 10:14 am
    Dear John,As CEO of native advertising pioneer MGID, it is difficult to admit that I laughed as you hilariously skewered an important and innovative advertising tactic.I understand and appreciate your point that ads placed on news sites that are delivered as news blur the necessary line between "church and state." If unscrupulous editors are placing advertorials as news, and not labeling them as such, then certainly that needs to stop and is against already well-established FTC advertorial regulations that manage our media. Continue reading at AdAge.com
 
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    Advertising Age - Adages

  • Fiat's Spokescritters Make You an Offer You Can't Refuse

    28 Aug 2014 | 4:00 am
    Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.But a new animated spot set to debut on Gas Station TV this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.The one-minute commercial features animated woodland creatures -- a rabbit, a badger, a squirrel -- talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500. Continue reading at AdAge.com
  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
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    Advertising Age - Campaign Trail

  • Republican Startup Hopes to Use FCC Database to Predict Ad Future

    27 Aug 2014 | 8:00 am
    At this particular moment in the Denver media market, Republicans are winning the ad war more -- in terms of dollars spent at any rate. Fifty-eight percent of spending on political ads currently running are from Republicans and Republican-associated groups.It's a key detail in a heated race as Republicans try to unseat Democratic incumbent Mark Udall.Despite the Republican advantage at the moment, the same data show Democrats will dominate the airwaves as the November midterm election nears in Colorado. Continue reading at AdAge.com
  • Democratic Tech Gathering Hypes Party's Data Unification Goal

    25 Aug 2014 | 4:00 am
    The Democrats have made a choice that could dictate how technology for campaigns and groups on the left is developed and disseminated for years to come.On a drizzly evening in Washington, D.C., on Wednesday it became apparent that the party has decided on a top-down approach to the way in which local, state, congressional and presidential campaigns employ and share voter data for everything from door-knocking to targeted TV advertising.The Republican party, on the other hand, says it favors a more competitive environment for tech development. Continue reading at AdAge.com
  • In Key Races, Republicans Tone Down Obamacare Outrage

    19 Aug 2014 | 11:30 am
    Republicans seeking to unseat the U.S. Senate incumbent in North Carolina have cut in half the portion of their top issue ads citing Obamacare, a sign that the party's favorite attack against Democrats is losing its punch.The shift -- also taking place in competitive states such as Arkansas and Louisiana -- shows Republicans are easing off their strategy of criticizing Democrats over the Affordable Care Act now that many Americans are benefiting from the law and the measure is unlikely to be repealed."The Republican Party is realizing you can't really hang your hat on it," said Andrew Taylor,…
  • Midterm Ad Onslaught: Outside Groups $100M Ahead of Where They Were in 2010

    8 Aug 2014 | 4:00 am
    All politics might be local, but these days political money isn't.Outside groups are on track to rival candidate spending and, like two years ago, will once again dominate the airwaves in this election year. And these figures only include publicly available data collected by the Federal Election Commission.FEC records show that at this point in the last midterm election, in 2010, outside groups operating independently of federal candidate campaigns had spent about $58 million to help elect or defeat those candidates. The total spent by those groups at the beginning of August this year has…
  • Why the GOP Wants You to Sign a Petition Supporting Uber

    6 Aug 2014 | 11:18 am
    In Illinois, the GOP is putting the "uber" in "gubernatorial."Republicans including Florida Senator Marco Rubio and anti-tax crusader Grover Norquist have publicly supported taxi-service disrupter Uber in recent months. Now, the GOP has hopped on the pro-Uber bandwagon.The Republican Party regularly uses bread-and-butter conservative issues including second-amendment rights and IRS opposition to drum up voter data and donations through online petitions and emails. Yet today the GOP sent an email to supporters asking them to back Uber and "stand up for our free market principles,…
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    Advertising Age - DigitalNext

  • The Hartford Livens Up the Work Day With 'Play On' Campaign

    28 Aug 2014 | 8:00 am
    The Hartford, which serves the insurance needs of over 1 million small businesses, is giving office workers a dance break with its new "Play On: Office Dance" campaign.The campaign was created by DDB's Rodgers Townsend agency, St. Louis, and is an extension of The Hartford's overall "Play On" campaign, now in its second year."The Hartford has done campaigns before where we've taken a very educational approach. We wanted to connect people to the message, when the unforeseen happens, The Hartford helps businesses prevail," said Steve Jones, assistant VP-marketing, small commercial at The…
  • Hey B-to-B Marketers: Lighten Up with the Business-Speak

    27 Aug 2014 | 7:00 am
    I was having coffee with one of my clients last week when the Oxford English Dictionary's latest lineup of new words came up."I can't believe they've included YOLO (you only live once)," she said. "What's the world coming to?"Language evolves, I told her. It's a good thing. Continue reading at AdAge.com
  • How Brands Can Remain Human When Native and Ad Tech Collide

    26 Aug 2014 | 7:10 am
    John Oliver gave a blistering rant on native ads earlier this month on his HBO program, "This Week Tonight." He equated the lowering of editorial's long-held barrier with advertising departments to a surgeon ripping a patient's heart out and thinking it doesn't matter -- that readers' trust in their news source is, in fact, all that matters. I can only imagine what he'd think if he knew that native advertising is now being discussed as moving toward a programmatic model.I believe that native ads and content marketing will never be bought 100% programmatically -- there are too many nuances to…
  • How Brands Can Tap China's Unique Social Media Culture

    26 Aug 2014 | 3:30 am
    In China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.That's partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.So how are foreign brands tapping into China's vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone. Continue reading at AdAge.com
  • Stop Dreaming of Your Stripe E-Commerce Christmas on Twitter

    25 Aug 2014 | 7:30 am
    Are you dreaming of a Stripe Christmas, unlike one you've ever known? Where the commerce glistens and Twitterverse listens to hear cash register bells as it snows?Wake up. If Twitter's reporter partnership with payments startup Stripe materializes in time for the peak holiday shopping stretch, it will be a boon for a handful of marketers and retailers. It will also bolster Twitter's advertising offerings. For most brands, however, this won't make a difference, and this should have little impact on their Twitter marketing strategies.Re/code's Jason Del Rey wrote Friday that Twitter is expected…
 
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    Advertising Age - Video

  • Mini Law Lesson: How the FTC Wants You to Fix Your Shopping App

    7 Aug 2014 | 7:57 am
    A proliferation of shopping apps now let consumers compare prices across products and retailers, order goods and pay at physical checkouts. But the Federal Trade Commission has released a study arguing that mobile shopping apps often don't tell users enough about how they handle transactions that go wrong or, worse, were never intended. And though most made big security promises and linked out to privacy policies, too many stayed too vague about how they use consumer data in practice, according to the FTC.Here's what app developers and startups need to know to keep the government happy,…
  • How To Punch Above Your Weight and Land the Big Client: Video

    31 Jul 2014 | 4:00 am
    Even the smallest of agencies dream of winning big clients. And these days, it's not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D'Rozario DiLorenzo and AAR Partners' Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don't -- and why big clients aren't always the best prospect for a small shop in the first place.See yesterday's How To Attract Talent video from the Small Agency Conference. Continue…
  • Video: The Roots Play Cereal-Themed Concert for Kellogg's

    25 Jun 2014 | 1:30 pm
    Grammy Award-winners The Roots, the band on "The Tonight Show With Jimmy Fallon," took the stage at a Kellogg's event in New York this morning, playing a few of their hits along with a song celebrating milk and cereal in an effort to help the mega-brand promote its products.Ad Age was there, camera in hand. Check out our video report from the scene: Continue reading at AdAge.com
  • HBO CEO Richard Plepler: Right Now, This Is the Right Business Model

    18 Jun 2014 | 10:32 am
    The Cannes Lions International Festival of Creativity is wooing content creators beyond advertising in a big way. A big presence here this year is from "Game of Thrones," with showrunners D.B. Weiss and David Benioff taking part in a talk about "The Power of Story" on Wednesday. Ad Age caught up with HBO chief executive officer Richard Plepler, who was honored as Cannes' Media Person of the Year this year, about Netflix, direct-to-consumers, and of course, "Game of Thrones." Continue reading at AdAge.com
  • What Your Grocery Store Might Look Like in 2025: Different at Night

    12 Jun 2014 | 3:45 am
    Picture this: A grocery store with shifting walls that transforms into a restaurant at night and a farmers market on Saturday mornings.Sound far-fetched? It could happen by as soon as 2025, according to a new exhibit that seeks to predict food retail trends for the next 10 years. The predictions come from the Food Marketing Institute, which represents food retailers operating nearly 40,000 U.S. stores. The organization debuted the exhibit on Wednesday in Chicago as part of a sprawling trade show that it is hosting this week. The exhibit was overseen by Tesser, a San Francisco-based brand…
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    Ads of the World™ blogs

  • Reward valuable comments

    ivan
    7 Aug 2014 | 12:40 pm
    In the past you could earn pencils (points) on Ads of the World by commenting (+2 pencils) and rating the posted work (+1 pencils). From Today there is an additional way to earn points. If somebody likes your comment they can reward you by giving you a pencil of appreciation.
  • What should you do to a client that steals your idea?

    ivan
    6 Aug 2014 | 9:02 am
    Via: Bodhisatwa Dasgupta
  • Ads of the World April 2014 Winners

    ivan
    14 Jul 2014 | 4:03 pm
    Best Film
  • New Report By JWT Examines The Circular Economy

    ivan
    4 Jul 2014 | 9:37 pm
    JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.
  • Ads of the World iPad App

    ivan
    20 Jun 2014 | 2:26 pm
    The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.
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    FUEL LINES

  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
 
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    Dixon Schwabl Incites

  • British Soccer Scores Big—Will the U.S. Follow Suit?

    Andrew Knoblauch
    31 Jul 2014 | 11:00 pm
    I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years, they soon may not be able to escape the marketing tactics seen in fútbol leagues across the globe. On July 14, Manchester United, of the Barclays Premier League, and German sportswear maker Adidas agreed to the richest uniform deal in the history of sports. Over the next 10 years, Adidas will pay $1.3 billion to be United’s kit provider. What’s more? Chevrolet will be the primary sponsor,…
  • We’re Being Followed

    Stacy Lake
    10 Jul 2014 | 11:00 pm
    It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit. It’s no coincidence. It’s called retargeting, and it’s extremely smart marketing. As consumers, we’re bombarded by information all day, every day, and we want information about things that are relevant to us. As marketers, this means we can use readily available information to give our potential…
  • Fourth of July – By the Numbers

    Kathy Ritchie
    1 Jul 2014 | 11:00 pm
    Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you! Historical Statistics -      When our nation was newly formed, there were 2.5 million people living here, where today there are more than 317 million (Census) -      John Hancock was the first to sign the Declaration of Independence (History.com) -      Out of the 56 people who signed the Declaration of Independence,…
  • I Got Engaged at the World Cup

    Stacy Lake
    18 Jun 2014 | 11:00 pm
    You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand. Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo. As I watched the game, it was difficult not to notice the digital banner along the boundary line. A URL briefly caught my eye: GOL.MCD.COM. I didn’t think anything of it, until it was…
  • Why Setting Expectations is Useful in Soccer—and Social Media

    Andrew Knoblauch
    12 Jun 2014 | 11:00 pm
    Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working. It’s that same logic that caused Klinsmann to leave America’s most storied footballer off the…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Ian Padgham

    Alden Millar
    26 Aug 2014 | 12:19 pm
    You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who has established himself as a leading content creator on Vine. His clever stop motion animations push the creative boundaries on the platform, and have landed him numerous features on top publications. Beyond creating and sharing his own art, Ian has collaborated with a number of…
  • Snapchat Advertising: Will Brands Pay to Play?

    Emily Risher
    26 Aug 2014 | 11:46 am
    Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, aged 13 to 17, send more than 700 million snaps a day, and check their account an average of 14 times per day. Millennials are a key demographic on the minds of many marketers, and Snapchat is the largest growing platform for this demographic. In…
  • 5 Steps to Developing a Solid Social Media Strategy

    Nazli Ozerdem
    25 Aug 2014 | 12:05 pm
    For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy at 360i, recently led a Mediabistro Bootcamp Webinar on how to plan social marketing in the context of your overall brand strategy. Orli advises marketers to take the following steps in order to plan for success: Identify and understand your target…
  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
  • Google’s Close Variant Keyword Matching, Paid Search & You

    Matthew Turkel
    21 Aug 2014 | 6:12 am
    Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first introduced close variant matching in 2012 to compensate for “close variants” of users’ intended queries, including misspellings, singular/plural forms, stemmings, accents and abbreviations. With this matching behavior, 1) users began to see more ads that were…
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    The Ad Contrarian

  • The Day The Conversation Died

    26 Aug 2014 | 12:01 am
    I'm sorry to be the one who brings you the bad news, but I'm afraid I have to. Social media -- the thing that killed everything -- is now itself officially dead. That's right, according to a piece written by someone who modestly calls himself “The Millennial Marketing Guy” Social Media Marketing is Dead.It died peacefully at home, after a long battle with nitwits. It is survived by its twin
  • It's That Awful Time Again

    25 Aug 2014 | 12:01 am
    As regular readers know, every 90 days or so you have to pay the price for all this fine crankiness by sitting through some obnoxious self-promotion. Here at The Ketel One Conference Center overlooking the beautiful Ad Contrarian Worldwide Campus, we think it's a small price to pay. Here's some news: I have completed an almost-final draft of my next book. It's called "Advertising Needs
  • The Problem Of Truthfulness

    21 Aug 2014 | 12:01 am
    After spending 40 years in the agency business, I have spent the past 16 months away from it. It has given me the opportunity to think about it differently -- not as someone preoccupied with meetings, deadlines, and crises, but as someone with the benefit of a little disinterested perspective. One of the issues I have been thinking about is truthfulness. We are often accused of not being
  • Confessions Of A Contrarian

    20 Aug 2014 | 12:01 am
        I received an email last week from a reader. The reader had some kind things to say about the blog, then asked a few questions. I thought the answers might make an interest piece. Here are the questions: How did you continue to move along in your career while being so contrarian?  What did you do to mitigate the negativity that a contrarian attitude so often incurs?  You mean well. How
  • The Unrelenting Assault Of Marketing Bullshit

    18 Aug 2014 | 12:01 am
    Now that I am on the speaking circuit, one thing has become very apparent to me. The  appetite for marketing bullshit is inexhaustible. Of all the new age marketing doubletalkers, one guy is my favorite. I'm not going to name names because I don't like to do that. But this guy was there at the beginning of the fabulously disastrous Pepsi Refresh Project -- going from conference to conference
 
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    Beyond Madison Avenue RSS News Feed

  • Do Consumers Care About Privacy?

    Dwayne W. Waite Jr.
    28 Aug 8355 | 6:08 am
    Summary: Digital marketing and consumer privacy butt heads more often than they really should. It is true that companies are collecting more data than previously in history, but it matches the fragmented nature of the economic environment we call home. Plus, it isn't like the data you share is less secure than it was before...
  • The Merging of Brands and Content Creators

    Dwayne W. Waite Jr.
    28 Aug 8200 | 6:08 am
    Summary: As the "content is King" philosophy continues to ring true, many brands and organizations are re-structuring their houses to make content and marketing fit better together. Many are beginning to realize that the better strategy to attract customers is to provide information that is useful to them, and then providing a luring or convenient product. RSR Research, a research organization dedicated to the trends in retail and digital commerce, published an interesting story on the "collision of content and commerce." The researchers commented on the story of Conde Nast merging Lucky…
  • More Cowbell! Don't Fear the Reader

    Jerry Northup
    28 Aug 7985 | 6:08 am
    Summary: If the word comes down that your copy isn't exciting enough or just doesn't "grab" whoever is in the position to approve it, don't assume it's because he or she lacks the basic comprehension skills. Brilliant copy can sometimes fall between the cracks of individual experience, which causes "four out of five" to love it but leaves one out of the mix. When an intelligent person has to be led through a particular idea, other readers will be misled as well. Even if it's a small minority that don't "get it"...
  • Kaspersky Launches 'Brain Zone' Challenge

    Dwayne W. Waite Jr.
    28 Aug 2683 | 6:08 am
    Summary: The concept of Internet and digital security is getting more and more popular by the day. When news comes out about everything from the recent Target credit card theft to a report that a Russian group of about a dozen young adults...
  • The Myth of Big Market Superiority

    Jerry Northup
    28 Aug 2367 | 6:08 am
    Summary: Not to disparage the many talented writers at the biggest Madison Avenues, but I'd like to offer some perspective on the inferiority complex prevalent in small markets. Of course, there is a certain cache rightfully due those who develop the advertisements we see every day. But does anyone with a creative bone in their body really think most of those are in any way superior? It's not about the budget.
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    Notes From The Napkin

  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
  • Sweet Dreams Are Made of This

    21 Aug 2014 | 1:23 pm
    An open letter to all you dream chasers, I am a 21-year-old female from Nebraska living in Texas. My parents are divorced. One is unapologetically liberal and the other blames nearly everything on President Obama–even her car not starting in the morning. My desired degrees are in advertising and graphic design. And I absolutely love any and all notions of romance. My dreams, without a doubt, look a bit differently than yours. But we, dear reader, are more similar than our experiences may let on. We have dreams for the future. We have aspirations that we work hard to achieve. And we have…
  • “What’s inspiring you right now?” Todd Lancaster – VP, Creative...

    18 Aug 2014 | 7:54 am
    “What’s inspiring you right now?” Todd Lancaster – VP, Creative Director Actually, there are three things that, for some reason, have inspired me throughout my career. I’ve never been one to keep up with industry news or other agencies. I don’t want to be influenced by other people’s take on advertising. I’d rather be inspired by books and movies and music, which can lead to unique advertising concepts. One thing that’s always inspired me is skateboarding. I was super big into it back when I was a teenager, when the Bones Brigade and all those guys were big. And it’s not…
  • "What’s been inspiring you lately?" Scott Porter –...

    12 Aug 2014 | 9:29 am
    "What’s been inspiring you lately?" Scott Porter – copywriter, photos, video, etc. For photography, I recently discovered the work of Josh Wool (joshwool.com). Portraits are my favorite thing to take, and his are awesome. Between his work and all the Photoshop tutorials I’ve been watching lately, I’m really itching to shoot a lot more. For writing, I’m currently reading a collection of Hunter S. Thompson’s articles for Rolling Stone. I’d (somehow) never read any of his stuff before or seen any of the movies about him. For being known as a drug-addled wild man, his writing is…
  • Fall 2014 Internships

    23 Jul 2014 | 3:00 pm
    Fall 2014 Graphic Design Internship For those select few who are both creative and overachievers, Schaefer Advertising Co. is looking for a graphic design intern for fall 2014. We’re a small-to-medium sized advertising agency in Fort Worth, we’re a pretty fun group and we don’t take ourselves too seriously. Plus, our building is rad; it’s like working in a house. We’ll make you do real work, so you will actually learn something in this internship. (No coffee runs, promise.) You’ll get real-world experience with real, live clients and advice from designers who are almost certainly…
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    Advertisers

  • I wonder…

    Sue Imgrund
    27 Aug 2014 | 6:27 am
    For the last couple of years, the advertising industry seems to have been intent on making the world cry.  Commercials that tug on the heartstrings have always been popular, but sharing on a worldwide scale means that your 60 seconds of schmalz can now be seen from Nigeria to New Zealand within a few seconds of its release. From P&G’s Moms to John Lewis’ Christmas weepies to the faithful friend comforting his widowed master in the Cesar spot to the dad who makes birds from the Extra chewing gum silver paper, every Hollywood trick is there. All the Buzzfeeds and their…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain…
  • American head world of golf hotel accommodations

    Drew McLellan
    23 Aug 2014 | 9:09 pm
    American head world of golf hotel accommodations,michael kors outlet Brand new I”ve played out through two seasons. It is within the best build i’ve ever had it. Probably get involved in it feather far and wide. This rowdy only agreed to be for a specified duration currently being unacceptable. All draws in everyon which every single one of raked with empty. Most crucial of all the so-called produce are actually understandable. Out of all times we have grinded perfect appropriate posting the green were camolflage general look, Definitely in the marketplace this afternoon. Much…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of…
  • Beware! Engaged can be vacant.

    Sue Imgrund
    14 Aug 2014 | 12:15 am
    The pursuit of engagement has become the Holy Grail for marketers, as I blogged here a few years back, and the enthusiasm for the creation of Engaging Experiences has certainly not abated. Engagement is an objective written loud and clear on many a marketing plan. Even the humble owner of a Facebook page with a couple of hundred likes is informed continually about how many people are engaged with the page that week. But the problem arises when it comes to measurement. Engagement is a slippery fish to pin down and fit into a nice KPI pigeon hole, if you’ll excuse all the mixed metaphors.
 
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    Only Dead Fish

  • Emergent and Deliberate Strategy

    Neil Perkin
    28 Aug 2014 | 7:56 am
    Christensen defines organisational strategy as being the right combination of that which is fixed and ‘deliberate’, and that which is more flexible, or emergent. Strategy, he says, is ‘not a discrete analytical event’ or something decided using best known numbers at the time in a meeting of senior managers. Instead, it is a ‘continuous, diverse, and unruly process’ that constantly evolves. So the art of managing this is not to dismiss anything that deviates from the original plan but to continually identify better options and then manage resources flexibly to nourish them. This…
  • Planting Saplings

    Neil Perkin
    27 Aug 2014 | 5:38 am
    As a (kind of) addendum to yesterday's post on marginal thinking, I really liked this analogy Christensen had for the all-too-frequent slow organisational response to the need for innovation:   'If a company has ignored investing in new businesses until it needs those new sources of revenue and profits, it’s already too late. It’s like planting saplings when you decide you need more shade. It’s just not possible for those trees to grow large enough to create shade overnight. It takes years of patient nurturing to have any chance of the trees growing tall enough to provide it.' I think…
  • Marginal Thinking

    Neil Perkin
    26 Aug 2014 | 5:41 am
    'The safest road to Hell is the gradual one—the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.' C. S. Lewis I've been reading some Clay Christensen stuff recently. Revisiting some old stuff, digesting some new things. One of the latter was How Will You Measure Your Life, a very personal take on how to lead a fulfilling life that was written after he experienced a heart attack, advanced-stage cancer and a stroke in three successive years. The book incorporates thinking from a whole range of business theories and looks for the personal (as well…
  • Consider Facebook

    Neil Perkin
    25 Aug 2014 | 9:19 am
    'Consider Facebook. It wasn’t preordained that Facebook was to be created by a student in his dorm room. When I ask audiences who could have created Facebook, they typically respond with technology companies like Microsoft, Google, Amazon, or Yahoo! These are valid answers. But I push the audience members by asking them why people use Facebook. One core reason is a simple way to share memories and images. What other company has historically helped people share memories and images? Kodak. Here’s the interesting thing. The film giant had its fingers on Facebook as early as 2001. At the…
  • Predicting the Box Office Revenues of Films

    Neil Perkin
    12 Aug 2014 | 5:10 am
    I'm rather fascinated by the potential of smart use of data for prediction (notwithstanding some of the issues that need to be ironed out with so-called big data) and particularly when applied to something as tricky to forecast as the box office takings of big budget movies.  Data is already being used fairly extensively in realtion to film content of-course. Netflix and Amazon make extensive use of algorithms that analyze our previous selections to create recommendations for customers. Film studios might use interaction metrics and online trailer views to help shape marketing spend. …
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    The Melamed Riley Blog

  • Snackable Social Media Tip: Content Curation Tools

    Rachel
    26 Aug 2014 | 5:45 am
    In this snackable social media tip, I am going to share some of my favorite content curation and management tools that make finding, saving and sharing content easier. There are a ton of tools out there and everyone eventually develops their own platform crushes. Here are my latest platform flings. 1. Get Organized with Hootsuite This platform tip is specifically geared toward Twitter. If you are an avid Twitter user like myself and follow close to 2,000 people, or even more, it can be hard to sort through the fluffy posts to find the golden nuggets of knowledge. Hootsuite–which if…
  • A Case in Repositioning, Rebranding, Re-everythinging

    Rick
    22 Aug 2014 | 8:00 am
    California Products, a client which recently came to us for our experience in rebranding, has been selling best-in-class consumer and contractor-grade coatings for nearly 80 years in New England. Initially focused exclusively on the independent retail channel, their customers were loyal to the California brands because they knew they’d get the best quality but not have to pay the “national retail brand” surcharge. Among California’s most loved brands was their line of hard-working, long-lasting exterior stains and finishes, called Storm Stain. Tested in the challenging conditions only…
  • Walnut Wednesday Summer Tour 2014: Fired Up Taco Truck

    Guest Author
    20 Aug 2014 | 5:00 am
    Food Intro: Let’s get fired up for stop fourteen, the final review on the Melamed Riley 2014 Walnut Wednesday Summer Tour: Fired Up Taco Truck Food Truck Name: Fired Up Taco Truck Type of Food: Mexican Who Should Eat Here: Taco lovers even when it’s not Tuesday! Review: *Long, exaggerated sigh* My last truck review…this is a rather depressing topic as my food truck reviewing and rendezvousing has come to one final stop as my internship here comes to a close. While this is upsetting, all good things must come to an end. Emotions aside, I’m pretty pumped about my last lunch. Word on the…
  • Generation DIY Is Flourishing With the Help of Social Media

    Rachel
    19 Aug 2014 | 5:00 am
    The DIY movement has swept the nation leaving no pallet unused, paint chip thrown away nor fabric scrap tossed. Do it yourself is no longer just a term used inside of backyard workshops or knitting clubs. Technology and social media have brought DIY within everyone’s reach. Sites like Pinterest and YouTube help bring ideas to life with easy to follow tutorials and step-by-step guides. For instance, thanks to Pinterest, when a DIYer sees a wooden palette, they don’t just see a pile of scrap wood, they see a coffee table, wine rack and book case. DIY ideas are literally endless. With just a…
  • Do You Recognize The Celebrity Voice Over Talent?

    Kathleen
    14 Aug 2014 | 1:25 pm
    You’re sitting in your car listening to the radio or watching a television spot and you stop and think, “Hey, I recognize that voice!” Celebrity voice over talent can be great for a brand, but what if no one recognizes the voice? This begs the question, Why do advertisers spend boo-coo-bucks on getting celebrity voice over talent when no one knows who the heck they are?” Well, I don’t have an answer for you, but I do have a fun game. Let’s play a little game called match the celebrity voice over talent to the commercial: Jon Hamm aka Donald Draper Tim Allen Queen Latifah Will…
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Plague of Tactical Versus Strategic Thinking in SEO

    Jon Whitaker
    28 Aug 2014 | 7:18 am
    I have a big problem with how search engine optimization is often perceived. Turn on the TV and you’ll see shows like The Good Wife describe SEO as “spam”. Even Dexter drove a dagger through my heart by calling it “bullshit.” (pun intended) It begs the question: why would SEO be thought of in that way? Sure, there are those that use blackhat methods to get quick results, but that’s only a fraction of the SEO population. Beyond that, blackhat tactics are becoming more and more rare as Google gets better at sniffing them out. So why won’t the perception change? I believe the…
  • Behind the Scenes of Our Campaign to Support the Atlanta Beltline

    Adam Harrell
    22 Aug 2014 | 11:47 am
    The Atlanta Beltline is the most transformative smart growth project in the United States. A 22 mile emerald loop of parks, trails and transit will soon encircle our city and represent a new path towards a better Atlanta. As a fan of new urbanism and someone who is passionate about our city, it’s a project I’m proud to support. So when Jennifer Dorian and her team from the Atlanta Beltline Partnership reached out to us to discuss ways to help them hit their 2014 fundraising goals, we immediately offered to help. Creating a Symbol of Support We knew that the Atlanta Beltline had a strong…
  • After 10 Years of Growth, Why I’m Still Terrified

    Brian Easter
    20 Aug 2014 | 12:17 pm
    Nebo celebrated its 10th birthday earlier this year. To say we’ve been very fortunate along the way would be an understatement. We’ve grown for 10 consecutive years. We’ve been named to the Inc. 5000 list for the past four years. We’ve never laid off a single employee. We’ve never had a down year. We’ve won over 100 digital awards in the past two years alone. We have 50 of the most talented and passionate people in the industry. Yet, I’m still completely terrified. I still feel like we haven’t made it. I still feel as scared and humble as I did the day we decided to launch…
  • Empathy as a Skill

    Brian Easter
    13 Aug 2014 | 11:22 am
    Conventional wisdom says empathy can’t be taught, learned, or strengthened. Conventional wisdom assumes our empathy ability is relatively set in stone. But our empathy system is complex. It’s an interesting interaction of several neurological elements working together. Part of empathy is relating to others. Part of empathy is being able to understand what others feel and think. Part of empathy is going beyond knowing, but caring and feeling. Thankfully, the term empathy is moving beyond pseudo science and toward actual science. Thanks to fMRIs and other tools we can actually see, measure,…
  • What’s New in SEO

    Stephanie Wallace
    7 Aug 2014 | 11:39 am
    The SEO industry is always changing, best practices are evolving, and Google is always shaking things up. This summer is proving to be a whirlwind so we’re recapping some of the top updates, news and trends from June and July. Payday Loan 3.0 The third iteration of this algorithm update launched on June 12th and was said to target spammy queries. The 2.0 iteration, which launched as recently as May, targeted specifically spammy websites. The goal of these updates is to clean up search engine results for certain queries that tend to be spammy by nature, such as “pay day…
 
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Memo by Hedge Fund Manager Robert Chapman: Bill Ackman’s Attempt to Goad Regulators Into a Baseless, Unnecessary Legal Battle

    Kevin Thompson
    11 Aug 2014 | 8:34 am
    The attacks on Herbalife have been staged on many fronts.  Almost two years into Ackman’s bear raid against Herbalife, the clock is ticking and Ackman undoubtedly needs a government bailout / regulatory action against Herbalife.  Ackman’s thoughts about those on the long-side of $HLF: they’re all idiots.  Kenny Moelis, Bill Stiritz, Carl Icahn, Joele Frank, Boies Schiller, PWC, “uneducated” Herbalife distributors….all operating with inferior minds to his own.  Do Ackman and his gang have an explanation for the 0.25% rate of return on Herbalife…
  • FTC Settles with TriVita. Is the word “Inflammation” off limits when you’re selling a health product?

    Kevin Thompson
    7 Aug 2014 | 3:55 pm
    The FTC has spoken and we better pay attention. Recently, the FTC announced a $3.5M settlement with TriVita, a network marketing company. TriVita is an Arizona corporation that advertises, markets, distributes, and sells Nopalea. Nopelea is a nutrient rich drink derived from the superfruit of the Nopal cactus. TriVita peppered the marketplace with an aggressive marketing campaign that touted the curative properties of Nopelea. The theme of the advertisements: Nopalea is a drink that will reduce bodily inflammation, which will lead to a reduction in pain associated with inflammation-related…
  • MLM Startup Conference, Direct Selling Edge #9, On September 4th

    Kevin Thompson
    5 Aug 2014 | 8:56 am
    On September 4th, it’s a great time to be in Nashville, Tennessee!  We’re once again hosting our MLM Startup Conference, the Direct Selling Edge.  Click here to purchase your tickets: DS Edge.  Use the promo code: LEGAL-EAGLE. This two-day educational conference is the best for new and young direct selling companies because the quality of the content presented is excellent. It is pure education….with the exception of one night on the town if you’re interested. We cover a lot at this conference You’ll learn…. what recent Federal Trade Commission decisions…
  • MLM Attorney, Kevin Thompson, on Bloomberg TV

    Kevin Thompson
    22 Jul 2014 | 3:46 pm
    I had the privilege of being on Bloomberg for a small segment talking about Bill Ackman’s latest presentation. The 7-minute segment can be viewed above. Ackman’s presentation today, if you can spare 3+ hours, can be found here. Before summarizing his argument, it needs to be said that he heavily promoted this presentation yesterday. He was like Muhammad Ali talking about the Thrilla in Manila, saying it was “the most important presentation of his life.” He further said that this would be the “death blow” to Herbalife. He successfully spooked the market,…
  • (ARTICLE FEATURED IN SEEKING ALPHA) Battle Over BurnLounge: Both sides claim victory

    Kevin Thompson
    16 Jun 2014 | 10:39 am
    Below is an excerpt from my article about the Ninth Circuit opinion on BurnLounge.  The article can be read in full over at Seeking Alpha.  It’s an important subject.  Click here to read it. Summary The Court successfully threaded the needle on the issue of “ultimate users,” essentially creating two classes of participants. The Court provided several factors throughout the opinion to help outsiders deduce the motivation driving consumption. This is especially helpful in assessing $HLF. The Opinion will require the FTC’s pyramid scheme expert to create another analytical…
 
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    JMS Group

  • Are You Ready To Go?

    Tom Kay
    11 Aug 2014 | 8:43 am
    There’s a million and one things to think about when you’re planning a trip abroad… …which is why AreYouReady2Go.co.uk makes life a lot easier when it comes to vaccinations. The interactive digital service provides advice for travellers and ensures everyone from business people to students taking a gap year oversees get the right vaccines and health advice. In our latest commission, the JMS Group produced a web video promoting the service which was created by Sanofi Pasteur MSD, the world’s largest vaccines company. The JMS motion graphics team produced 2D animation in the…
  • Cameron on camera as JMS supports future sports star

    Tom Kay
    31 Jul 2014 | 3:58 am
    JMS is delighted to be backing future Olympic skiing hopeful – Norfolk’s Cameron Kirby. Cameron’s aged just 11 but has his sights firmly set on the big time…and has already racked up a number of  prestigious awards. He’s just been named Young Achiever Of The Year at the Norwich Sporting Awards and scooped 2013 Under 16s British Indoor Champion. Cameron lives in the village of Bawdeswell near Fakenham but spends most of his time at the Trowse Ski Slope near Norwich where he specialises in freestyle skiing. It’s fast, furious and fantastic to watch. And…
  • Changing nappies…Changing habits

    Tom Kay
    30 Jul 2014 | 3:37 am
    Nothing can beat the feeling of holding your little bundle of joy in your arms… Oh, hang on…time for a nappy change! Believe it or not, by the time your baby reaches two, you’ll have got through an average of 4,300 nappies and more than 17,000 wipes! That’s a lot of nose pinching with one hand whilst trying to attach those little sticky fasteners with the other… And, if you dispose of baby’s nappies and wipes by flushing them down the toilet…a lot of blocked pipes too. In the latest commission from Anglian Water, JMS has produced a sixty second infomercial…
  • Animal anthems…

    Tom Kay
    29 Jul 2014 | 9:16 am
    What happens when you get a parrot, a donkey, a cat and a dog together and introduce a piano…? Click here to watch our latest commercial for The Pet Show, screened this summer on ITV Central. We bet you’ll be humming “the entertainer” for the rest of the day! The post Animal anthems… appeared first on JMS Group.
  • We’re hiring…

    Tom Kay
    25 Jul 2014 | 7:03 am
    COPYWRITER – RADIO, VIDEO, TV We’re looking for a copywriter with experience in radio commercials and/or corporate video and/or TV commercials. Top requirements are creativity, a wide taste in music and culture, and the ability to communicate authoritatively with a range of clients. Will consider training recent graduate with demonstrable ability. E-mail your CV, supporting creative materials and salary expectations to: francesca.deLacey@jms-group.com, or write to: Francesca de Lacey, Operations Director, the JMS Group Ltd, Hethersett, Norwich NR9 3DL. Closing Date: Monday 11th August…
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    Co.Create

  • GE Presents The Life Of A Creative Idea, As Portrayed By A Weird Hairy Monster

    Jeff Beer
    28 Aug 2014 | 11:30 am
    GE looks to attract innovators with a message that illustrates the challenges of innovative thinking.What do your ideas look like? In its newest ad, designed to attract new and inspire existing talent, General Electric posits that innovation isn't easy. Ideas come into the world ugly and messy, and frightening for being the natural-born enemy for the status quo.Read Full Story
  • This Dragon Fairytale Is Actually A Drug Policy PSA

    Jeff Beer
    28 Aug 2014 | 11:12 am
    The Global Commission on Drug Policy goes medieval on the war on drugs.A few years ago, The Global Commission on Drug Policy released a study that essentially called the War on Drugs a failure and advocated for a new approach that favored social awareness and human rights over violent repression and harsh punishments.Read Full Story
  • David Fincher Does His Version Of Normal For The Gap

    Jeff Beer
    28 Aug 2014 | 9:57 am
    The director brings a black and white, classic vibe to the brand's new campaign.Whether it's Zodiac, The Girl With the Dragon Tattoo, The Social Network, or any other of his Hollywood hits, David Fincher is known for bringing a distinctive, often dark, style to a story.Read Full Story
  • Woman Makes Smart Video On Portrayal Of Women In Games, Receives Death Threats From Trolls

    Joe Berkowitz
    28 Aug 2014 | 7:48 am
    Feminist Frequency's "Women as Background Decoration" is an important examination of a problematic issue in games. It also demonstrates just how much online abuse real women can be subject to.One of the earliest memories video game-loving children of the '80s share is playing Super Mario Brothers on Nintendo. It was an opportunity for kids to step into the skin of a very tiny Italian plumber as he plunged into a series of adventures. The objective of Mario's mission was simple: he had to save the princess from the big bad in the castle. It would prove to be a prescient model for women's place…
  • Sign The First-Ever 3-D Printed Petition, And Build An Elephant

    Christine Champagne
    28 Aug 2014 | 3:00 am
    Five 3-D printers have been rigged to create a life-size elephant piece by piece, incorporating signatures from a World Animal Protection petition as part of a campaign created by Amsterdam's FHV BBDO.A 3-D printed petition is slowly but surely coming to life in the form of a life-size elephant at Amsterdam's Schiphol Airport.Read Full Story
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    Advertising

  • Why Google Banned A Privacy Tool Called 'Disconnect Mobile' From The Android App Store (GOOG)

    Julie Bort
    28 Aug 2014 | 5:44 pm
    Earlier this week, Google removed an app called "Disconnect Mobile" from the Google Play app store. Disconnect Mobile is a privacy tool that stops other apps from collecting data on users. In the five days it was available in Google’s store, it was downloaded more than 5,000 times, reports the Wall Street Journal, which broke the news on the banned app. The startup makes a similar app for iOS and a popular desktop version used by 2 million people. Google sent Disconnect an email telling the startup that the app violated a rule. Google doesn't allow any app in its store that "interferes…
  • THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

    Mark Hoelzel
    28 Aug 2014 | 7:15 am
    Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend. A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013. In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption. Access The Full Report By…
  • 10 Things In Advertising You Need To Know Today

    Katie Richards
    28 Aug 2014 | 6:22 am
    1. Twitter launched a teaching program for ad agencies called Flight School. It's designed to help agencies navigate Twitter when new products come out, from ad formats to timeline changes. Omnicom Group and Starcom MediaVest Group are two agencies already testing the program.  2. TubeMogul stock skyrocketed Wednesday after the video ad company reported earnings that were better than expected. The company's revenue nearly doubled in the second quarter, up to $28.7 million.  3. Native advertising may account for up to 15% of digital ad spend in 2015 in the UK. 4.
  • Toronto's New Campaign Insults People To Get Them To Stop Littering

    Matt Johnston
    27 Aug 2014 | 11:19 am
    Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They're trying to stop people from littering on the streets. The thing is, they're being really abrasive about it. Check out the images, posted on Imgur, they're using to stop people from throwing trash all over the streets.  So far the campaign seems to be going over pretty well with many folks in Toronto:   I'm actually quite proud of my city for this anti littering campaign, it made me chuckle http://t.co/pPLFd0VD5c #toronto — Dave Throop (@David_Throop) August 26, 2014…
  • Now You Can Get Futuristic Supercar Technology In Your Run-Of-The-Mill BMW

    Benjamin Zhang
    27 Aug 2014 | 8:43 am
    The BMW i8 plug-in hybrid is one of the most technologically advanced supercars on the market. At $135,000, most people will never even see the high-priced exotic in person, let alone drive one. So BMW is making many of the i8's features available on its more "affordable" models.  The German auto giant is launching a series of national television advertisements to highlight features from the i8 that can be found on the company's everyday road cars, it shared exclusively with Business Insider. “Innovation is at the core of everything we do. Following in the lead of the BMW i8, which…
 
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    All Video

  • Beyond the Brand Lab

    Sarah McDonald
    4 Aug 2014 | 8:03 am
    Beyond the Brand Lab – making it real I am a very fresh ex-Googler, still experiencing a sense of inertia at not getting 150 emails day and still forgetting to eat breakfast before I leave home. I was at Google nearly 8 years and spent the last few rolling out Brand Labs (among other things) for a whole bunch of clients. They can be quite exhausting events, being magic for entire days. There is a huge appetite to tell TV-ad-like stories for the first time, to create better content (how are businesses selling $10K holidays with 5 photographs and a map?) develop YouTube channel content…
  • Select A Winner by Friday 23rd May and Pay No Fees

    Fergus
    20 May 2014 | 3:28 am
    At Wooshii we work hard to connect buyers with the right people to get their videos made. We want as many videos made via Wooshii and our 10 000 awesome creatives as possible! To this end, we have decided to test whether our fees are a turn off when it comes to picking your final winner. So how about this: if you choose a winner for your project in the by Friday 23rd May, we will refund your buyer fees! This is a one-off test, so get in there and grab it while it’s hot! Fergus       Image pkmousie
  • Phil Nottingham – Startup Video Strategies (Interview)

    Fergus
    6 May 2014 | 3:45 am
    Phil Nottingham, Distilled’s video strategist talks video marketing Wooshii CEO Fergus interviews Phil Nottingham from Distilled on how startups can make the most of video in their marketing. This video is for startups and new businesses who have considered video but not quite found a way to make it work for them yet Watch the video as Fergus and Phil help you figure out: 00.40 Young startup companies going into growth phase – where does video fit? 02:50 Content as the bread and butter of marketing 03.15 Defining problems that video may or may not solve 04:45 Looking at the…
  • Buyers Tips For Being Successful With Wooshii

    Fergus
    15 Apr 2014 | 4:16 am
    Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project Respond as much as you can - the more dialogue you have with the creatives the better. A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url Once your project pitching period finishes you can pick a…
  • Don Draper – What does he know about video?

    Fergus
    14 Apr 2014 | 12:10 pm
    If you’re not a fan of AMC’s Mad Men, you may not be familiar with the character Don Draper. Draper is an advertising exec and the show’s primary character. When he’s not chain-smoking and drinking like a fish, he does, from time to time, offer pearls of wisdom that are still true in advertising today. Below, you’ll find a handful of his more memorable quotes, along with insights that can help you in the production of your next video. “Change is neither good or bad; it simply is.” Consider this quote if you’re still asking yourself, “Do I really need to use videos in my…
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    JCDecaux OneWorld

  • Sydney Opera House and Outdoor: on the right side of Dangerous

    Aglaia
    27 Aug 2014 | 5:00 am
    The Sydney Opera House with JCDecaux Innovate Australia has launched an unusual street furniture campaign running across ten sites between the 19th and 25th August 2014. This is the 6th year that The Sydney Opera House is running the Festival of Dangerous Ideas (FODI). Part of the year-round program Ideas at the House, the festival takes place over one weekend when leading culture figures around the world bring to the stage challenging and contentious ideas. During these thought-provoking discussions the event brings controversial debates to life, allowing the audience to perhaps look at…
  • BlueFocus & JCDecaux OneWorld launch “Window to China” campaign at airports worldwide

    Nathalie
    21 Aug 2014 | 5:00 am
    BlueSkyFall, part of BlueFocus Communications Group – one of the largest communications companies in China, has recently launched a major project together with JCDecaux OneWorld Shanghai, led by Stephanie Foulon. Due to run over several years, the project aims to promote China across three key airport hubs around the world:  Paris Charles de Gaulle, London Heathrow and Frankfurt Airport. The initiative is part of a larger venture known as “China Big Screens” that also includes outdoor advertising screens in San Francisco Airport and New York City Times Square. Each airport location…
  • Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop

    Aglaia
    19 Aug 2014 | 5:00 am
    Here at JCDecaux OneWorld we all agree that Pepsi’s Augmented Reality (AR) campaign in a central London bus shelter was truly “Unbelievable”. Although not the first Outdoor advertising campaign to incorporate AR, it was certainly a game-changing execution, creating a great buzz on the street and generating impressive social media coverage. On an international level, we are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising brand. Have a look at our pick…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – June 2014

    Kevin
    15 Aug 2014 | 5:00 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film release of On the Edge (original Danish title Lev Stærkt). The Campaign: On the Edge Augmented Reality bus shelter AFA JCDecaux Denmark has made great creative use of Outdoor advertising and Augmented Reality by running a prank campaign for On the Edge, a Danish movie based around the popular theme of illegal racing. To set up the prank,…
  • Outdoor strikes again at Cannes Lions 2014

    Nathalie
    13 Aug 2014 | 6:00 am
    The Cannes Lions Festival is one of the main highlights of the year for the advertising industry. Held every year in the city of Cannes the event is the place to meet, network and celebrate for 12,000 professionals working in creative communications, whether they be creatives, marketers, technologists or media specialists. 2014 saw delegates attending from 94 countries. Amongst all the awards, the Creative Effectiveness Award is one of the most coveted prizes of the festival.  This is awarded to a previously shortlisted or awarded creative campaign, which shows a measurable and proven impact…
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    Harmelin Media Blog

  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
  • Fall 2014 TV Preview: Cable, Part 1

    Blog@harmelin.com
    18 Aug 2014 | 2:56 pm
        A&E A&E will look to build upon their big 2013, which saw the network’s total viewers rise by 10% during the year. Helping them in their quest to obtain more viewers will of course be the hit Duck Dynasty. Joining Dynasty will be Wahlburgers, Devious Maids, and Bates Motel. Hoping to get on the schedule with those shows are several interesting series that A&E will put out in 2014/2015.  
  • Fall 2014 TV Preview: CW

    Blog@harmelin.com
    9 Aug 2014 | 6:33 pm
    The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15.
  • Fall 2014 TV Preview: FOX

    Blog@harmelin.com
    8 Aug 2014 | 12:03 pm
    I suppose I was stricken with World Cup fever as I wrote down my thoughts about the new FOX TV broadcast season. My mind wandered to the USA-Belgium showdown and some of the other games in the knockout round. As a member of the Fall Preview team, we watched 36 pilots, and it’s just too tempting to compare our analyses to the World Cup. Which new shows will make it through the first round and which shows will get knocked out after just a few episodes? Which shows will overachieve and win over our hearts? Which shows will disappoint us the most? Which show will be the overall ratings…
  • Fall 2014 TV Preview: NBC

    Blog@harmelin.com
    6 Aug 2014 | 11:16 am
      NBC won the 2013-14 primetime television season in Adults 18-49, its first season-long win after a 10-year drought. Some perspective - Friends, Scrubs, Will & Grace were then all airing in primetime, not in an endless loop of syndication. NBC benefited from February’s coverage of the Sochi Olympics, but even when the 18 Olympic nights are excluded, NBC still generated the season’s #1 Adult 18-49 audience thanks to Sunday Night Football, The Voice and last season’s breakout hit, The Blacklist.  
 
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    AdEspresso » Blog

  • 8 Killer Resources You MUST Read on Custom Audiences

    Nikita Patel
    18 Aug 2014 | 11:00 am
    Facebook has proven its worth to advertisers over and over. From allowing you to create any sort of ad for any sort of audience to stepping things up a notch with Facebook Ads Bidding, the social network has provided a virtual goldmine for marketers. Now, with its new Custom Audiences features, Facebook has done it again. If you’re unfamiliar, Custom Audiences are a new way for marketers to target their Facebook Ads. Essentially, you can target ads with a list of email addresses, phone numbers, or Facebook user IDs. This functionality means that the opportunities for precisely targeting…
  • 11 Tips to Run a Successful (and Legal) Facebook Contest

    Nikita Patel
    12 Aug 2014 | 10:00 am
    Are you breaking Facebook law? Don’t get scared. While Facebook “law” isn’t technically a real thing, you may be breaking the rules when it comes to running a Facebook contest. You’re probably not doing it on purpose, either. Chances are, you’re using tactics which you believe will bring in the most participants, as well as optimal engagement. However, according to a new infographic featured on All Facebook, you may be missing the mark completely. Like any company, Facebook has rules when it comes to running a contest through their platform. So, what are some ways to run a…
  • Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

    Massimo Chieruzzi
    23 Jul 2014 | 11:00 am
    I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it? Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. Talking with an entrepreneur, he said: “First come the innovators. Then come the imitators. Last come the idiots” (probably a Warren Buffet quote).
  • Be a Better Marketer With The New Twitter Analytics

    Nikita Patel
    22 Jul 2014 | 11:00 am
    Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics. First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. Using this information, you will…
  • Facebook Ads Bidding 101: Everything You Need to Know (…supported by data)

    Massimo Chieruzzi
    17 Jul 2014 | 10:17 am
    When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a stunning ads design or selecting the perfect targeting audience. Very few people take in account another critical factor: The bidding strategy. What’s the point of a great ad or of a carefully selected audience if you’re then screwing everything up with the wrong bidding strategy? You may end up either paying too much for your campaign or reaching a small portion of your potential reach. We’ve already discussed basic bidding strategies in our guides but it’s now time…
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    speaking in clicks

  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
  • Marketing Anxiety & “The Half That’s Wasted”

    Mark Laporta
    12 Jun 2014 | 8:26 am
    An occupational hazard of the agency business is its cussed subjectivity. No matter how many theories you expound over how many years, regardless of qualitative or quantitative research and in spite of your best (and worst) efforts to codify success in tidy packets of best practice, the quest for “what works” remains stubbornly elusive. It’s a state of affairs that leads many a brand to the brink of despair and, from time to time, even major brands succumb to a “try anything” mindset that has engendered some remarkably silly marketing solutions. That the…
  • Flat Design & The Way Forward

    Mark Laporta
    18 May 2014 | 9:46 am
    Over time, in an attempt to keep up with shifting Web design trends, advances in programming have often been adopted under the aegis of a more-is-better philosophy. That is, without regard to the most important issue: How these changes in design parameters affect the site’s ability to communicate effectively with consumers. As a result, we have seen the proliferation of visual clutter compounded by a desperate, aimless engagement strategy, based on the premise that “something” on the home page ought to grab the attention of any given user. By contrast, I see in the recent…
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    Clearcode

  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
  • Rejoiner – the solution for cart abandonment

    Michael Sweeney
    17 Jul 2014 | 7:25 am
    For all you Ecommerce business owners out there, this one is especially for you! Rejoiner tackles the problem of shopping cart abandonment by helping Ecommerce businesses re-engage with their customers. We worked closely with the Rejoiner team and developed many amazing and useful features, such as the Email Campaign and the Dashboard. We also optimized the infrastructure to ensure that the application runs the way it should. Find out more about the Rejoiner platform and our cooperation by reading the case study on our Portfolio page. The post Rejoiner – the solution for cart…
  • We are helping Space is More get to Mars!

    Dominik Jendroszczyk
    13 Jun 2014 | 12:35 am
    Clearcode and Piwik PRO have recently come to the aid of a group of some very talented and enthusiastic students from the local Wrocław University of Technology. The group is known as Space is More and they needed help in raising money so that they could travel to The United States of America to present their Mars Inspiration project to the NASA judging panel. Who is Space is More? Space is More is comprised of 8 extremely intelligent and highly motivated individuals from different educational backgrounds. They combined their talents, education and experience to create a team so that they…
  • Ad tech startups and trends in The Europas

    Maciej Zawadziński
    28 May 2014 | 11:42 pm
    Last week, a shortlist of the finalists in “The Europas” was published. The Europas is a competition that showcases the hottest tech startups from Europe. It was founded by Mike Butcher (@mikebutcher) in 2009 and it concentrates on not only new, but also the mid and late stage technology startups, leading investors and founders in the EMEA region. This year, more than 150 startups were nominated and are competing for awards in 25 categories, and of course, The Europas Grand Prix Award. In one of my previous blogs, I talked about the analytics and ad technology startups that were…
 
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • Comment et pourquoi choisir une enceinte de monitoring ?

    Constantino de Miguel
    11 Aug 2014 | 9:42 am
    L’enceinte de monitoring est un élément indispensable dans tout studio ou home-studio de voix off. Elle permet la restitution d’un son enregistré ou reçu. Elle représente un point de repère pour tout travail effectué, aussi bien en enregistrement qu’en post-production, et sert à effectuer le contrôle de la qualité sonore. En tant qu’outil de travail [Read more]
  • The art of taking direction in voice-over

    Constantino de Miguel
    7 Aug 2014 | 3:38 am
    Direction in voice-over  makes perfect sense. As professional voice artists we all know that the sound booth is no place for egos. It doesn’t matter how well-prepared you are, experienced you might be or how impressive your voice over portfolio is, when you step into that booth you need to be able to take direction [Read more]
  • The Crossover Between Musician and Voice Over Artist

    Constantino de Miguel
    1 Aug 2014 | 2:01 am
      Two Voice-Over Veterans with 250+ books between them talk about merging the music and voice over industries, the similarities and challenges presented, and their favorite projects! How Music and Voiceover Meet? Ilyana Kadushin: How did these businesses first crossover for you? Carrington MacDuffie: It took a while for these two strains to meet in [Read more]
  • El ABC de la locución (no sólo para principiantes)

    Constantino de Miguel
    2 Jul 2014 | 7:32 am
    La locución tiene reglas y conviene recordarlas incluso a los que llevamos años en esto. Probablemente, lo peor que le puede pasar al aspirante a locutor es acudir a un casting sin la preparación adecuada. ¿Y el locutor veterano ? Para los que tienen muchas millas en este negocio, es tentador lanzarse sin más, pero es [Read more]
  • Get paid for your Voice-Over gig

    Constantino de Miguel
    30 Jun 2014 | 1:39 am
    Making Voice-Over gig is not a hobby activity so make sure you get paid for it. If you’re relatively new to the VO industry then getting your first paid gig is a pretty big deal. At last somebody has seen or rather heard your talent and hired you for a project. These are exciting times. [Read more]
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    Media Planning Playbook

  • Net Neutrality: The Media Buying Impact for Marketers

    Capitol Media Solutions
    27 Aug 2014 | 5:00 am
    Net neutrality, as defined by TechCrunch, is the concept that Internet Service Providers (ISPs) and governments should treat the delivery of content and data on the Internet equally. Changes to net neutrality—such as those recently proposed—may have a significant effect on your digital media strategy as a marketer. Understanding Net Neutrality With net neutrality, all […] The post Net Neutrality: The Media Buying Impact for Marketers appeared first on Media Planning Playbook.
  • Event Media Planning: Strategy for Marketing Your Sale or Conference

    Capitol Media Solutions
    20 Aug 2014 | 5:00 am
    Whether your business is holding a sale, offering seasonal products, or hosting a conference, event media planning can help get the word out to your target audience. Your strategy for a media buy to promote an event may differ from that of a typical campaign. In part, this is because of its timely nature: an […] The post Event Media Planning: Strategy for Marketing Your Sale or Conference appeared first on Media Planning Playbook.
  • Create Brand Awareness with the Right Media Strategy

    Capitol Media Solutions
    13 Aug 2014 | 5:00 am
    When they know you, they’re more likely to care about you. That’s how it works with brand awareness: the degree to which your brand is correctly recognized by potential customers. With higher awareness, customers may: Consider your services or products first when they begin to explore their options. Recognize and choose your services / products […] The post Create Brand Awareness with the Right Media Strategy appeared first on Media Planning Playbook.
  • Find the Right Media Planners: 5 Tips for Your RFP

    Capitol Media Solutions
    6 Aug 2014 | 5:00 am
    Government agencies and companies in need of professional services from media planners will often open up projects for bids with a document called a Request for Proposal, or RFP. An RFP often serves as your company’s initial introduction to a media planning agency, its staff, and its services. Information about the work your company needs […] The post Find the Right Media Planners: 5 Tips for Your RFP appeared first on Media Planning Playbook.
  • What is Retargeting, and How Can It Boost My Media Buy?

    Capitol Media Solutions
    30 Jul 2014 | 6:08 am
    Like most marketing, online success comes from repeated brand exposure. Retargeting is an increasingly common marketing tactic to accomplish this by driving visitors back to your website. Statistically speaking, only about 2% of people who come to a website for the first time convert on that visit. And that is just the average. This statistic […] The post What is Retargeting, and How Can It Boost My Media Buy? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • The Advertising Agency Pitch Playbook

    Peter Levitan
    28 Aug 2014 | 12:03 pm
    [FYI: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive book on advertising agency pitching & winning. It was published today as a paperback on Amazon. An eBook and audio version will be available soon.] “Baseball is ninety percent mental and the other half is physical.” - Yogi Berra I love this famous […] The post The Advertising Agency Pitch Playbook appeared first on Peter Levitan & Co..
  • Social Media Insights For Advertising Agency New Business

    Peter Levitan
    25 Aug 2014 | 12:20 pm
    Insight: Your B2B New Business Prospects Know You (Well) There are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing […] The post Social Media Insights For Advertising Agency New Business appeared first on Peter Levitan & Co..
  • Finally: “Drone – vertising” –> How Did we Live Without This?

    Peter Levitan
    25 Aug 2014 | 7:42 am
    Drone-vertising Is this real? Russia’s first drone advertising campaign for ‘Wokker’, using drones to promote its show off the fast food. The agency? Hungry Boys.   And, I thought that elevator advertising was just what the world needed. The post Finally: “Drone – vertising” –> How Did we Live Without This? appeared first on Peter Levitan & Co..
  • All Advertising Agencies Look Alike

    Peter Levitan
    20 Aug 2014 | 3:29 pm
    Bet you think that many advertising agencies look and act alike? You are right. That’s good news for you. You can decide to Not look and act alike. That, my friends, is step one in how to win new clients. Here is a cartoon from the brilliant The Cartoon Agency. This cartoon and an additional 11 […] The post All Advertising Agencies Look Alike appeared first on Peter Levitan & Co..
  • Some Serious Nike Evolution

    Peter Levitan
    20 Aug 2014 | 9:35 am
    43 years of Nike sneaker (trainers) evolution. Who knew our feet needed this much rubber? The post Some Serious Nike Evolution appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • Measuring Your Advertising: The Ultimate Goal

    admin
    18 Aug 2014 | 1:56 pm
    The hardest aspect of creating a marketing campaign is knowing if it’s working. After all, how do you KNOW your advertising is working?
  • Understanding Competition Through Market Research

    admin
    12 Aug 2014 | 1:00 am
    Market research can be daunting term for many small business owners, but it is a crucial factor in a successful business. Market research can provide valuable insight that could reduce risks, predict industry trends, and help you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
  • Tips for the Perfect Promotional Package

    admin
    8 Aug 2014 | 1:00 am
    A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad. I’m not sure that’s the kind of attention the game developer had hoped to receive. With this and a few other exceptions, publicity packages can build good will and drive attention to your brand. If you’re looking at the best way to use your products and funds to get the attention…
  • How to Ruin Your Brand When Disaster Strikes

    admin
    5 Aug 2014 | 11:10 am
    Whether local or national, tragedy can strike at any time, catching us off guard and vulnerable. Our first thoughts don’t go to social media or advertising, but rather to assuring our loved ones’ well being. Yet, social media and the internet have put a spotlight with a time stamp on everything that happens during the time of the tragedy. Following recent storms in our own community we’ve seen how social media can be first on the scene, giving vital and sometimes life saving information to those in need. We’ve also witnessed the disinformation and rumors it can spread.
  • 6 Twitter Changes that You Need to Know About

    admin
    5 May 2014 | 12:00 am
    As some of you might have already heard, Twitter has rolled out some rather impressive (or just different) changes to the desktop version in the recent weeks. Some complain that Twitter is trying to look more like Facebook, and we must give credit where it is due. The recent changes do resemble some of the features on Facebook. Yet, these changes are not necessarily a bad thing. Twitter says that the changes will make self-expression “even easier” and “more fun.” These changes are only showing up on desktop, but mobile is soon to come.
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    Advergize

  • The Coolest Butter Knife We’ve Been Waiting for All Our Lives

    Advergize Staff
    25 Aug 2014 | 10:18 am
    We’ve all gone through the frustration of having to apply cold and hard butter straight out of the fridge on a slice of toast. Yep. Not matter how careful you are, the hard butter clumps rip your toasts into shreds. Well, your wait is over because The Stupendous Splendiferous ButterUp Knife is finally here to take your agony away. Now you can enjoy real butter right out of your fridge without ever shredding your toast into bits. The ButterUp knife is a Kickstarter project, and it actually softens the butter to make it spreadable. The project has surpassed a staggering funding of AUD…
  • Funny Reactions to Trying Indian Snacks for the First Time

    Advergize Staff
    3 Aug 2014 | 4:42 am
    Buzzfeed came up with this funny video where a bunch of Americans try Indian snacks for the first time. It’s hilarious how they react when they’re made to try products like Masala Chips, Hajmola, Thumbs up and many others. My only problem was, they didn’t use the Pani for the Pani Puri, which was kind of weird. And that didn’t make sense. Maybe they didn’t know.
  • What Does ACH Mean?

    Advergize Staff
    4 Jul 2014 | 7:38 am
    What does ACH mean? Why do we need it? And how does it work? These are some of the questions we’ve tried to answer in this quick guide. Starting with the definition: ACH is a payment processing network for financial transactions in the US. Confused? Let us give you an example. Imagine ACH as being a router in the middle of the office that connects hundreds of computers together for connectivity, data sharing and networking. Yes. Networking. That’s the right word. When banks need to send and receive payments to other banks, how are they supposed to do that with millions of…
  • Domestic Violence Linked with England’s World Cup Knockout

    Sarosh Waiz
    2 Jul 2014 | 6:54 am
    According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed,…
  • Girls Are Not Just ‘Pretty’ #InspireHerMind

    Sarosh Waiz
    2 Jul 2014 | 6:30 am
    Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories), has launched an insightful ad that showcases how parents unintentionally become overprotective and discourage their young girls to pursue science related subjects.  …
 
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    Filthy Rich Writer

  • Copywriting Q&A: Should You Get an Internship?

    Nicki Krawczyk
    25 Aug 2014 | 5:00 am
    Once you’re out of school, an internship may feel antiquated. But when you see that the ad or in-house agency you really want to get into has only one opening…and it’s a copywriting internship, you may find yourself reconsidering. Here’s how to think it through. Read on… Today’s question comes from Austin H. who asks, “I’m in my early 30s. Is it weird for me to apply for a copywriting internship? I could make it work with my current job, but is everyone at the agency going to think I’m some kind of weirdo since most interns are college…
  • Copywriting Q&A: What to Wear to an Ad Agency Interview

    Nicki Krawczyk
    18 Aug 2014 | 5:00 am
    When you get your big chance and land an interview at an ad agency (or an in-house agency for that matter), you want to make the best impression you can. But how does that “best impression” extend to your wardrobe? What, exactly, should you wear? Read on… Today’s question comes from Hugh W. who asks, “I’m psyched that I’ve got some agency interviews lined up, but—not to sound weird about this—I don’t know what to wear. I don’t want to look to eager, but I don’t want to look like a slacker, either.” What you wear to an…
  • The Right Way to Fit “Ad” into “Advertorials”

    Guest Contributor
    14 Aug 2014 | 5:00 am
    In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy only to look up at the page to see “special advertising section”. Drats! Foiled again. Despite the potential “ick” factor, the best advertorials can be just as captivating as a “regular” article. A whisky brand takes you on a journey from hundreds of years of tradition…
  • Copywriting Q&A: How Long Should it Take You to Write?

    Nicki Krawczyk
    11 Aug 2014 | 5:00 am
    Time can fly when you’re working on a copy project. So much so, in fact, that you can look up and realize a few hours have passed. But is that a good thing? A bad thing? Just how long should it actually take you to write, anyway? Let’s dig into that topic today. Read on… Today’s question comes from Elycia L. who asks, “I get really nervous when I get a copy project. I know what the project’s deadline is, but how long should I take to write it before getting it to the designer?” When you’re first starting out, it will never feel like you have…
  • Copywriting Q&A: The Truth About Online Sales Letters

    Nicki Krawczyk
    4 Aug 2014 | 5:00 am
    If I had a nickel for every “copywriting” site that says “I make seven figures writing online sales letters,” I’d have a whoooole lot of nickels. But is that legitimate? And what is a sales letter, exactly? Let’s dig into the myth and mystery of online sales letters today. Read on… Today’s question is from Jodi A. who asks, “I keep seeing people talking about online sales letters on copywriting and marketing forums. What are they?” Okay, so let’s start with a straightforward answer. Online sales letters are long-form pages that…
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    Marketing Thingy

  • Creative or Re-creative?

    Nader Ashway
    12 Aug 2014 | 10:25 am
    We all know it's uncool to use another company's ideas, word for word. So why is it happening? And what should be done about it?
  • Affiliate Retargeting: the next, next thing?

    Nader Ashway
    25 Jun 2014 | 9:28 am
    What's the next next thing in digital marketing? I have one idea: affiliate retargeting.
  • The “C” Word of Marketing

    Nader Ashway
    27 May 2014 | 7:23 am
    The most powerful word in marketing today is "Conversations." But why? And how can brands be having courageous and fruitful conversations with consumers?
  • What happens in the sky might be solved in the cloud.

    Nader Ashway
    19 Mar 2014 | 9:14 am
    Could aviation use a dose of modern technology? I think what happens in the skies starts with a solution in the cloud.
  • Super Bowl 2014: Grins and Groans

    Nader Ashway
    3 Feb 2014 | 9:20 am
    Super Bowl 48 is in the books, and so are the overhyped, overleaked commercials. Here are the spots that made us grin, and those that made us GROAN.
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    Whitehouse Post » Blog

  • Be the Badd35t

    jessica
    21 Aug 2014 | 1:24 pm
    We know it takes work to get to the top. We know there’ll be naysayers. We know we have to push through adversity. Kevin Durant is here to remind us. Anthony Mandler shoots and *Sam Gunn and **Stephen Dunne edit while Kevin Durant narrates a familiar story for Nike and Foot Locker. Go get a ball and find a hoop.   * US edit, ** European edit (below)
  • Kenco Coffee vs. Gangs

    jessica
    18 Aug 2014 | 10:40 am
    Honduras hosts some of the world’s most dangerous slums, leaving communities few options for escape from the violence. Kenco responds to the gang epidemic by targeting 20 young people to train in coffee farming. Johnny Hardstaff, JWT Absolute VFX and John Smith do their part to help get the story out there, and shots, Creativity, AdWeek, SHOOT, AgencySpy, Source, LBB, The Drum, Campaign and FastCo show their support. Please feel free to show yours by sharing via Facebook, Twitter or by simply copying and sharing the link.
  • Whitehouse Post Brings in The Family for East Coast Representation

    jessica
    13 Aug 2014 | 10:27 am
    Renowned editorial company, Whitehouse Post is excited to announce their partnership with independent repping firm, The Family, for East Coast representation. Lead by Diane Patrone and Anna Rotholz, The Family takes a unique and personalized approach to the sales process, viewing the people and companies they work with as their kin. The Family joins Whitehouse Post’s all-star sales team of Them in the Mid-West and Novick & Associates on the West Coast.
  • Green Monster

    jessica
    11 Aug 2014 | 4:41 pm
    Man caves to mailboxes. Barbers to bikes. Fences, fire hydrants and forts—fans everywhere are invited to coat everything they love with the color they love—with every gallon purchased supporting local ball parks. Barney Miller, Alec Sutherland, Carbon, The Martin Agency and Benjamin Moore have released the monster. Check it out on Creativity, Adweek, SHOOT, Source LBB and Agency Spy! #MonsterEverywhere  
  • Win from Within

    jessica
    11 Aug 2014 | 3:34 pm
    The locker room. Behind the curtain of the arena. Sometimes crowded, sometimes lonely. Sometimes jubilant, sometimes silent—the echoes of emotion reverberating through individuals and teams, throughout games, throughout the world. The struggle, the burn, the rise from the ashes to rebirth—all within the locker room, all within ourselves. Win from within. AG Rojas, TBWA, Carbon and Shane pull back the curtain and invite you in.
 
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    Punchbowl trends blog

  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
  • Brand Loyalty and The Millennial Mom

    Amie Reardon
    10 Jul 2014 | 3:00 am
    Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond. More and more, consumers turn to online reviews and their peers instead of trusting marketers’ advertising efforts. Whether a consumer switches to a generic brand or another competitor, it’s clear that this loyalty is on the line. Many brands gauge this level of…
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    Tradical 360 Blog

  • How to do Hyperlocal Digital Marketing

    Daniel Ryan Adler
    28 Aug 2014 | 12:01 pm
    Sure the world is more international than it’s ever been. But in many ways, digital marketing is about driving local traffic to your site. A few years ago, if you were in New York looking for a dry cleaner, you’d type in “dry cleaner NYC” and sift through the top results closest to your home. These days, geo-targets are more and more specific. Although Google has a basic understanding of where you search from—as long as your GPS is turned on—there’s still a lot of unnecessary effort when search comes down to a hyperlocal scale. Why should we have to sift…
  • 5 Personas A Digital Marketing Agency Should Have in Mind

    Daniel Ryan Adler
    21 Aug 2014 | 8:31 am
    Before most companies develop their product, they consider their primary buyers. To do that, they develop detailed personas that outline the age, sex, and interests of their future users. When marketing your blog or website, it’s helpful to do the same thing. Before you create headlines, think about who is visiting your site to create targeted calls-to-action. So if you run a digital marketing agency or SEO company and you want to become an industry leader, your articles will relate directly to one of the following people. Content Writer Your average content writer is a twentysomething…
  • The Importance of 360 Degree Digital Marketing

    Daniel Ryan Adler
    14 Aug 2014 | 10:06 am
    Everyone knows they need a website. Most people know they need SEO. And a lot of people engage with social media. What’s strange is that most people don’t realize how these factors work together to create a comprehensive digital impression. The above infographic defines just how important each of the following six factors to a 360 degree digital marketing campaign. The post The Importance of 360 Degree Digital Marketing appeared first on Tradical 360 Blog.
  • Our 5 Favorite 2014 SEO Infographics

    Daniel Ryan Adler
    7 Aug 2014 | 11:08 am
    The recent changes in the SEO industry have led to a number of thoughts on the decreasing value of backlinks. Experts point to a stronger content strategy as a way to make up for this, which is fine, but let’s not forget that links are still important for Google’s algorithm. Google’s getting smarter, so now they’re able to identify where you’re searching from, what you’ve searched before, and what content is about, with less importance placed on keywords and links, and more value added to implied brand mentions and how informative an article really is.
  • 18 Answers to Common Ecommerce Questions

    Daniel Ryan Adler
    30 Jul 2014 | 12:40 pm
    The term Ecommerce still sounds a little intimidating, like something from an economics textbook. But all it means is a website that sells a product. In this post, we’ll clear up any questions you may have about Ecommerce sites and what goes into building one. 1. What is an Ecommerce Website? An Ecommerce website sells goods that can be purchased using a credit card or (usually) PayPal. 2. Are Wix and Square Space good platforms for Ecommerce? If it’s a million dollar idea, how can a generic platform that touts a full working website for $79.00 per year support your growth in the long…
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    AdSpruce

  • Is TV advertising finally succumbing to Online Advertising?

    April Jones
    14 Aug 2014 | 4:34 am
    Digital video advertising is growing at a rate of over 43%, year on year with a new IAB report touting digital video advertising as the fourth largest internet advertising format, after mobile which comes third, with search and display advertising leading the pack. Despite digital video advertising still holding a relatively small share of the advertising market at 7% (equating to $2.8 billion in revenue in the fourth quarter of 2014), eMarketer has predicted that by 2015 digital video advertising will hold an impressive 15% of the advertising market share. The rise of the online…
  • 10 types of mobile advertising you need to be aware of

    April Jones
    31 Jul 2014 | 2:31 am
    Since mobile has been catapulted into a huge market, brands and advertisers have realised the potential that mobile advertising can bring. From reaching people at their fingertips all over the globe, mobile advertising has begun to move away from annoying and intrusive forms of advertising such as pop-ups and banners and is now heading towards the likes of more engaging forms of advertising such as video and native advertising. We take a look at 10 of the most popular forms of mobile advertising, some good and some… not so good. 1. Video  Mobile video is becoming…
  • How the World Cup 2014 was a huge success for Brands

    April Jones
    23 Jul 2014 | 3:10 am
    There is no doubt that 2014′s FIFA World Cup held in Brazil was huge, with a total global audience of 3.2 billion viewers. With the competition only taking place every four years, sports fans around the globe were definitely going to make sure that they kept tuned in to the biggest event of the year whenever and wherever they could. In past years, the primary method of watching the World Cup has been via the TV. However, viewing methods have taken a dramatic turn in recent years. During the 2010 World Cup in South Africa, a study by Allot found that mobile data traffic jumped by 24%…
  • Adspruce’s A-Z Guide to Advertising and Marketing

    April Jones
    15 Jul 2014 | 7:11 am
    Do you need some assistance getting your head around the abundance of marketing and advertising terms that keep popping up all the time? From your banner ads to frequency capping to SEO, we explain everything there is to know about the world of marketing and advertising (well, every important thing there is to know). Get to grips with our non-exhaustive A-Z guide below… A Above the Fold - When you click on a website, everything that you see without scrolling your mouse is ‘above-the fold’. Anything that you see after the touch of your mouse is not. Simple really. Above…
  • Is mobile video the best way to win an audience?

    April Jones
    26 May 2014 | 6:14 am
    It is clear that brands have not realised the full potential of mobile video advertising. Why is this so when mobile video advertising has many of the same benefits of TV advertising, if not more? TV advertising is still the place where the majority of advertising budget is spent. Brands should now be focusing their attention to mobile video ads in addition to TV advertising, and using both mediums in combination with one another to optimise brand awareness. A 2014 study by eMarketer has shown that people now spend more time on their digital devices such as smartphones and tablets than they…
 
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    Brogan & Partners Convergence Marketing

  • 8 Apps to Make Social Media Management Easier: #7: TextonPS.

    kaitlynn
    28 Aug 2014 | 12:25 pm
    Are you a social media manager looking to create a quick (but good-looking) graphic for one of your social channels? Luckily, there are lots of apps to help. Like Tweegram, TextonPS is a free app that helps you create great graphics in moments. However, while Tweegram puts your texts on the app’s pre-loaded backgrounds, TextonPS allows you to put text on your own photos. Once you select a picture to put text on, you can type in your copy. You’re able to change the copy’s placement, the font, color, type size and alignment. It’s yours to experiment with until you have exactly what you…
  • The weekly recap - August 18, 2014.

    Ellyn
    22 Aug 2014 | 7:13 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive. What kind of image comes to mind when you think of car dealers? Red Bull, Jaguar Among the First Advertisers on SoundCloud Red Bull and Jaguar will be among the first five advertisers…
  • 8 Apps to Make Social Media Management Easier: #6: Tweegram.

    kaitlynn
    21 Aug 2014 | 11:47 am
    If you’re a social media manager who’s not privileged enough to work alongside an art director or graphic designer, creating custom visuals to share on your social media channels may be a bit of a struggle. Luckily, there are plenty of free apps that will create great graphics in moments—one of which is Tweegram. Once you open Tweegram, you’ll be prompted to type in copy. Whether you want to share a quote, holiday greeting, fact or call to action, type it in and click “Next.” Then, you’ll be able to choose from dozens of free backgrounds that will go behind your copy—each one…
  • Celebrating 30 years of creative advertising: #14 Joe Ricci Automotive.

    Laurie
    18 Aug 2014 | 1:01 pm
    What kind of image comes to mind when you think of car dealers? Exactly, not a good one. But Joe Ricci is a very different kind of car dealer. He is known for being a good guy and his customers raved about him. So when it came to branding his three dealerships (which each sold different brand cars) we made Joe the brand with the idea “He’s a good Joe.” Using customer testimonials and Joe as a humble spokesperson, the television, radio, print and point of sale played up this differentiator, which stood out like a yellow Corvette in a lot of gray minivans amidst the cutthroat competition…
  • The Netflix Effect: What the rise of video streaming sites means for marketing.

    Liza Pryor
    15 Aug 2014 | 10:30 am
    Is Netflix killing cable? This may be a little overdramatic, but the fact remains that more and more viewers are shifting away from traditional cable programming and toward internet video streaming instead. Video streaming services like Hulu, iTunes and Netflix are soaring in popularity. These sites allow for far more choice and personalization with regards to programming than traditional cable. Thousands of episodes of hundreds of shows are available at the click of a mouse. Gone are the days of checking the TV guide to determine when a favorite show will be available for viewing, gone are…
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    Consumer Engagement Now

  • 3 Business Marketing Strategies From The Movie “What Women Want”

    e-Miles Digital Media
    7 Aug 2014 | 11:25 am
    The hit comedy from 2000 What Women Want stars Mel Gibson as a suave, seductive ladies man who, ironically, has no idea how to advertise towards women. He understands how to woo them but not how to sell them products. Through a freak accident, however, he gains the power to hear the innermost thoughts of all the women around him, thus eventually learning “What Women Want.” 3 Useful Business Marketing Strategies For Reaching Your Female Audience In this post, we will look at these three important marketing lessons you can take from this movie: Lesson One: Women Matter As Helen Hunt’s…
  • Embracing Change: Applying Positive Pressure To Improve Bad Situations

    e-Miles Digital Media
    28 Jul 2014 | 6:32 am
    It’s clear from case studies that applying positive pressure to a bad situation can make all the difference in the brand’s ability to reorient and go forward. For instance, Paula Deen’s purported actions as a bigot lost her the continued benefits of a profitable cable and cooking products franchise. Lance Armstrong, on the other hand, initially resisted making public statements about drug use or ‘doping’ to maintain athletic performance. However, good marketing advice allowed Lance to admit what happened and maintain some public good will. Change Management and…
  • 20 Quotes From Marketing Experts That Will Make You Smile

    e-Miles Digital Media
    24 Jul 2014 | 7:18 am
    In the hectic world of trying to realize marketing and advertising effectiveness, it’s easy to let your workload bring you down. Relax! There is a lighter side to this business as well. Let these tongue-in-cheek quotes and inspiring advice from various marketing experts bring a smile to your face. Four Marketing Quotes for When You’re Searching For a Purpose 1. “Marketing is a contest for people’s attention.” – Seth Godin, author and founder of Squidoo 2. “Marketing is what you do when your product is no good.” – Edwin Land, scientist and…
  • Novelty Value Marketing: The Benefit of Being Unique

    e-Miles Digital Media
    16 Jul 2014 | 2:27 pm
    Marketing and advertising are some of the most well-known factors to consider when building a brand or launching a new business. One of the fastest ways to get your brand known is by being unique and filling a rare niche. A brand that possesses novelty value not only stands out from potential competition, but it also helps to make your brand even more memorable to future clients and customers. When you are determined to reach your goal of creating a unique brand, you can help yourself reach anything you have in mind with the use of a genuine voice. Rather than appearing as a corporation or…
  • Marketing Lessons: What We Can Learn From Jerry Maguire

    e-Miles Digital Media
    1 Jul 2014 | 11:22 am
    One of the most effective means of teaching has always been to embed lessons into stories, and we’re learning our marketing stories today from the classic film, Jerry Maguire! Lessons taught through stories isn’t a technique adopted only in the world of film, it is used in scientific, religious, parenting, and marketing circles. Today we’re learning about the concepts imparted to us by the award-winning 1996 film Jerry Maguire, which offers excellent marketing lessons regarding ethics, perseverance, integrity, the power of a catchy slogan, and more! Jerry Maguire‘s…
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    Default Blog

  • 15 Amazing Aerial Photos From The Boston Blimp Parade

    28 Aug 2014 | 2:40 pm
    If you missed the blimp parade that took place over the city of Boston earlier this week, no worries. We have the complete recap for you! Our team has compiled the best aerial photos of the city, as well as the top tweets from our blimp flight attendees. 
  • Blimp Parade Comes to Boston | #BlimpParade

    27 Aug 2014 | 6:30 am
    Photo by Wallisty.com. In 2012, Van Wagner Aerial Media and Van Wagner Airship Group (VWAG) launched a blimp parade over New York City. Awed by the blimps above, spectators took to the streets, and their cell phones, capturing photos, composing tweets, and recording video of the airships’ journey over Manhattan. Facebook, Twitter, and Instagram posts flooded the social stratosphere, exciting the attention of the media and people across the nation.
  • 4 Ways To Maximize Your Marketing At State Fairs

    26 Aug 2014 | 8:30 am
    Millions of people flock to state fairs every year for carnival games, family fun, and deep-fried everything. The large and diverse crowds that come through these fairs make them an ideal marketing platform for any company trying to make its name or product known.
  • The Faceoff Over Fenway | Two Blimps Rule The Air This Weekend

    21 Aug 2014 | 2:00 pm
    Red Sox fans are in for a surprise this upcoming weekend. The DIRECTV blimp is flying East from Cincinnati to join the Hood blimp over Fenway Park to broadcast the game against the Seattle Mariners. According to an Archival Assistant from the Boston Red Sox, this duel flight will be the first documented case of two airships flying above the Red Sox turf during a regular season game.
  • How To Target Beaches And Surfing Events With Aerial Advertising

    19 Aug 2014 | 8:30 am
    Aerial advertising is effective at targeting large groups of people wherever they have chosen to gather. You will find that it’s easy to develop campaigns that hit multiple markets and reach the demographics most important for your advertising needs. The beach, for instance, is an ideal location to execute an aerial advertising campaign. If you're looking to increase brand awareness and reach a large demographic of people, the beach is a good choice for your marketing campaign. Standard beach campaigns will hit an array of people all in the same place, at the same time. Rather than…
 
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    Sunrise Advertising

  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
  • Why Does B2B Advertising Continue to be so Hard for the Smaller Guy?

    Sunrise
    15 Aug 2014 | 1:03 pm
    A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand, large or small, established or new, all have to work at marketing to continue to make it relevant and effective. Things are changing rapidly in this world. However, it seems like the smaller businesses are allowing themselves to be left behind. 100 Largest B2B Advertisers When I reference the smaller business, I don’t just mean the little guy. According to Ad Age’s study of the 100 Largest B2B…
  • What’s New on Twitter

    Sunrise
    31 Jul 2014 | 1:13 pm
    Social Media changes every day, sometimes it feels like every hour. But recently there have been significant changes on Twitter that you may not be aware of – Twitter Cards and analytics.   Twitter Analytics Twitter has finally given users insight into how their content is performing – yes, that means impressions! Now there’s no guessing as to how many tweeters you may have reached, you’ll know. But, it doesn’t end there, see at what days and times those impressions occurred, how many times users clicked to view a photo or video and how many times they clicked on your brand…
  • World Cup Media Outshines All Else

    Sunrise
    24 Jul 2014 | 1:07 pm
    Whether you’re a die-hard soccer fan or you jumped on the bandwagon for the 2014 FIFA World Cup, you were a factor in setting the U.S. TV record of 26.5 million viewers for the World Cup final between Germany and Argentina. Not bad for a country that is known for “not liking soccer.” But, Americans interest in the World Cup has grown significantly. The Nielsen Company recorded that the U.S. vs. Portugal game was almost certainly the most watched match in the country … ever. The match had 24.7 million viewers with an additional 490,000 people streaming the game. Needless to say, having…
  • What Organic Reach?

    Sunrise
    23 Jul 2014 | 10:38 am
    Back in January, Facebook saw an opportunity and made a move. That move took 14 percentage points of reach away from brands – I introduce to you “paid organic.” Check mate, Facebook. Over the years brands have been striving to get their fans to “like” them on Facebook. And, it’s been working. Big brands like Coca-Cola have millions of fans (more than 86 million actually), localized brands like Skyline Chili have hundreds of thousands (248,000) and mom and pop shops like Glendale’s Bluebird Bakery have hundreds (570). And, don’t worry, by tomorrow these numbers will climb even…
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