Advertising

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    Adweek.com - Top News

  • Super Bowl XLIV Coverage

    8 Feb 2010 | 9:09 am
    Hard hits, small folks and men without pants: Check out all the spots from Super Bowl XLIV, and vote for your favorite and least favorite.

  • Doritos Wins Battle of SB Buzz

    8 Feb 2010 | 9:08 am
    From tweets to texts, consumers weighed in on which ads were best, with Doritos coming out on top in several measures. (Shown: 'House Rules.')

  • Toyota: A Battered Giant

    8 Feb 2010 | 9:05 am
    Last Friday in a hastily arranged press conference, Akio Toyoda, Toyota's president and grandson of the company's founder, made his first formal public apology to consumers, admitting, "We are in a crisis." The car company's image meltdown began on Jan. 21 when it announced a global recall of certain models because of accelerator problems. At the time, the company did little PR damage control while the news media and consumers online set off safety alarms.

  • P&G Tries an Online Learning Lab

    8 Feb 2010 | 9:03 am
    The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues.

  • Display Ads Aim for a Banner Year

    8 Feb 2010 | 9:02 am
    Can new developments in real-time bidding give search advertising a run for its money?
 
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    Advertising Industry Newswire

  • Mixed Messages at Super Bowl XLIV

    ScottG The G-Man
    8 Feb 2010 | 12:37 pm
    COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And that’s just for the media buy; it’s not counting the production budgets for the spots. Well, that may be one reason why have-not nations hate us while wanting to be us. There are other grounds for everyone to hate us. Hell, after seeing most of these ads, I hate us. What is more to the point, I am ashamed to admit that I have anything to do with the advertising profession. Other than making money from it, of course. Okay, on to the…

  • Robo Calling Scum of the Month: Anthem Blue Cross / Blue Shield

    Christopher Simmons
    4 Feb 2010 | 2:17 pm
    COLUMN: It’s unfortunate that Anthem has chosen to attack unsuspecting customers and non-customers with inhuman robocalls. I’ve gotten about a dozen calls this year – and I’m not a customer. Latest one was at 2pm PST (5pm EST) today, and for somebody I’ve never heard of, even though I have had this phone number for 10 years. This is the second “person” they have called for, and the only way to stop the daily calls is to sit hostage to their robofracker and verbally state they have the “wrong number.” What’s interesting about this…

  • Spammer of the Week: ‘MyPRGenie, Inc.’

    Christopher Simmons
    2 Feb 2010 | 4:06 pm
    COLUMN: From time to time I have to laugh at the idiocy of SEO companies and Web startups who are constantly trying to pollute the Web with their crap, and take to spamming companies when they apparently have no clue what they’re doing from either an ethical or business perspective. To take these cretins and buffoons and violators of common sense and “good Web citizenship” to task, we’ve decided to start a regular column by mentioning these companies by name to make people aware of them. Today I just got another batch of crap from somebody who thinks that trolling for…

  • Direct Marketing Trends White Paper for 2010 released by The Ballantine Corporation

    Carly Zed Zander
    28 Jan 2010 | 2:48 pm
    WAYNE, N.J. /Advertising Industry Newswire/ — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is the result of compiled research from reputable industry resources. It reveals that the two top major trends that will potentially yield more ROI are: including more details in list content (i.e., hobbies and past…

  • Market Research: Telecom Private Line Services Revenue to Decline through 2012

    Carly Zed Zander
    27 Jan 2010 | 4:34 pm
    BOONTON, N.J. /Advertising Industry Newswire/ — After years of steady growth, the $34 billion private line services market is entering a period of declining revenue, says a market analysis study from Insight Research Corp. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks. According to Insight’s report, “Private Line and Wavelength Services, 2009-2014,” the…
 
 
 
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    Adweek.com - Client News

  • Toyota: A Battered Giant

    8 Feb 2010 | 9:05 am
    Last Friday in a hastily arranged press conference, Akio Toyoda, Toyota's president and grandson of the company's founder, made his first formal public apology to consumers, admitting, "We are in a crisis." The car company's image meltdown began on Jan. 21 when it announced a global recall of certain models because of accelerator problems. At the time, the company did little PR damage control while the news media and consumers online set off safety alarms.

  • P&G Tries an Online Learning Lab

    8 Feb 2010 | 9:03 am
    The new venture is designed to help the CPG giant tweak its online tactics in all Web sales venues.

  • How Close Is Post-Racial America?

    4 Feb 2010 | 9:05 am
    How does the fact of a black man as president affect the attitudes of African Americans -- and, by extension, the way they react to advertising these days? A year into Barack Obama's presidency, several recent surveys have gauged black respondents' thinking on topics ranging from race relations to personal economic outlook. We take a look at the numbers and at the implications the findings have for marketing to African-American consumers.

  • Marketers Get More Upbeat

    3 Feb 2010 | 1:00 am
    Marketers are less glum now than they were a year ago about their business prospects and the economy.

  • Consumers Party On for Major Brands

    1 Feb 2010 | 9:01 am
    To help sell products, marketers enlist at-home hosts to throw branded parties for friends.
 
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    Adweek.com - Strategy News

  • How to Reach Affluent African Americans

    2 Feb 2010 | 9:05 am
    Are luxury marketers guilty of "leaving money on the table" by missing out on a population segment willing and able to buy what they're selling? A forthcoming book, Black Is the New Green: Marketing to Affluent African Americans, makes the case that some agencies and clients are doing just that. The book's authors offer counsel on how to go about reaching "AAAs," their shorthand term for "affluent African Americans."

  • Brands Reveal Music Strategies

    27 Jan 2010 | 7:47 am
    Execs from Converse, Nascar, Carhartt and PepsiCo get into details at the Midem music conference.

  • Draftfcb Tries Two-Pronged Strategy for Census

    14 Jan 2010 | 2:29 am
    The U.S. Census Bureau is launching a $133 million campaign next week that urges the American public to participate by completing and sending back the 10-question forms they'll receive in the mail.

  • Why FedEx Chose Orange Bowl Over Super Bowl

    7 Jan 2010 | 4:23 am
    FedEx's Steve Pacheco explains the strategy and discusses the client's latest ads.

  • Geico, Wedding Central Get Hitched

    15 Dec 2009 | 10:43 pm
    Rainbow Media’s start-up Wedding Central has landed its first client, signing Geico to a one-year sponsorship deal.
 
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    Adweek.com - Creative News

  • Martin Gets Personal for Pizza Hut

    4 Feb 2010 | 3:02 am
    Pizza Hut's first campaign from The Martin Agency centers on customer choice and a $10 promotion available only at "Your Pizza Hut."

  • BBDO N.Y. Names 3 ECDs

    2 Feb 2010 | 11:59 pm
    The three new hires begin their jobs this month and join four other ecds at the agency. Toygar Bazarkaya is shown.

  • Visa Tries 3-D Display in Grand Central

    2 Feb 2010 | 12:13 am
    In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York's Grand Central Terminal.

  • Super Bowl: Sizing Up the Competition

    1 Feb 2010 | 9:05 am
    Advertisers shelled out nearly $3 million for 30 seconds of attention on this year's Super Bowl, to be broadcast Feb. 7 on CBS. The game is the only significant TV showcase for commercials left in today's media-fractured environment, and advertisers are frantically putting the final touches on their plays for the day. The fight for viewer attention will be fierce. Here, we take an early look at how the category competition is shaping up.

  • TM Picks New CCO

    25 Jan 2010 | 9:03 am
    IPG's TM Advertising in Dallas has named longtime creative staffer Bill Oakley chief creative officer and managing director.
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    AdFreak

  • Let tiny aliens build you a lovely new Honda

    Adweek Blogs
    8 Feb 2010 | 11:03 am
    This "Imagination" spot for the Honda Odyssey from Concept Café goes a long way toward explaining why America's manufacturing sector is in the toilet. How can we compete with adorable robot alien things that build cars on spec in people's driveways? They probably don't even have a union. They do have a DJ, although the background music he's spinning sounds a bit like the Tiger Lillies. If so, he should probably switch to something else once those kids show up.—Posted by David Kiefaber

  • CarMax discovers quite theatrical creatures!

    Adweek Blogs
    8 Feb 2010 | 7:34 am
    BooneOakley unleashed its "Dramatically smart" campaign for CarMax via local ad buys during Sunday's Super Bowl, showing various animals reacting with astonishment at the deals offered by the used-car giant. The creatures do look kind of stunned, but perhaps they're just reacting to the agency's decision to reference YouTube's "Dramatic Chipmunk" a full two and a half years after the fact. The prairie dog appears especially flabbergasted, but he was in the original video and probably just looks that way all the time. I think the Boston Terrier just wants to go outside for wee-wees. The agency…

  • Gambling does not enslave you, it frees you

    Adweek Blogs
    8 Feb 2010 | 5:46 am
    Ad agency Cactus posits that winning the Colorado Powerball jackpot would break the chains of dreary, workaday depression. The odds of winning the top prize are 1 in 146 million. Hmmm, that's almost a sure thing. If you buy a lottery ticket in Denver, you might as well just quit your job. It's rougher in Minnesota, where the odds are 1 in 175 million, and they know big-time winners will just blow their coin on crap. Maybe the guy in the Cactus spot is really just manacled to his gambling addiction. If so, he should try Las Vegas, where the rewards are eternal. Plus, Denver seems kind of…

  • If smoking kills you, you have to stop killing

    Adweek Blogs
    8 Feb 2010 | 3:50 am
    Cross some Adult Swim-style visuals with South Park attitude, add a dash of '70 Justice League sensibility, and what do you get? I'd have guessed a stinking mess. Surprise! This European Union anti-smoking campaign, which follows the exploits of a quartet of butt-kicking superhero freaks called the Helpers, is fantastic x 4. With channels on DailyMotion and YouTube, this campaign provides what American Legacy's scare tactics never have: a valid reason to quit. Why harm yourself (and slowly destroy others via second-hand smoke) when you could live longer and brutally hack humanity to pieces?

  • Videogame ads hidden in sites' source code

    Adweek Blogs
    5 Feb 2010 | 10:59 am
    A few months back, we dinged the Dante's Inferno marketing crew for being disgustingly over-the-top with their guerrilla marketing of the new EA videogame. So, it's a bit strange to see that their newest tactic is subtle to the point of invisibility. The marketers paid to place ASCII art in the source code of popular Web sites like Digg.com. (You can see all the screenshots here.) Once they actually found out about it, site visitors were split on whether this was creative or just pointless—though the answer is probably both. The art ends with a link to HellisNigh.com, where you need six…
 
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    AdPulp

  • SE Toyota Dealers Put The Brakes On Some TV Spots

    8 Feb 2010 | 3:46 pm
    I once had a client that knew her brand was going to be the subject of a negative TV news story on a local station she advertised on. Her first instinct was to buy even more spots to counterbalance the story. I'm not sure whether it would've helped or hurted, but I do remember my Account Director tried to talk her out of buying more spots, to let some time pass. In Georgia, Florida and a few other states, an organization called the Southeast Toyota Dealers pool their money to buy time. They're not happy with the coverage they've been getting from ABC, and are taking it out on local ABC…

  • Be A Man, Drive A Dodge Equipped With FLO TV

    8 Feb 2010 | 12:23 pm
    Did you notice the hen-pecked male theme last night? If not, take a second look.

  • Awesome + Awesome = Awesomer

    8 Feb 2010 | 12:11 pm
    This is one of my favorite spots from last night. It's the perfect product combo to advertise during the Munchie Bowl, and it's hard to turn away from humans pretending to be Sea World dolphins.

  • A Lady's Brand Wants In On Man's Game

    8 Feb 2010 | 10:23 am
    How do you get men to use Dove? Naturally, you must convince them it's okay to do so. It's no easy task, of course, so I'm not surprised to see this spot fall short. The spot asks, "Now that you're comfortable with who you are, isn't it time for comfortable skin?" Even if I answer yes to that rhetorical question, I don't know that Dove's new line extension is the answer I didn't know I was seeking. Product launches need product details woven in somewhere. Another issue I have with this spot is the set up. I can think of better ways to get where this spot is going. Instead of a tour through…

  • The Donny Says That's Not What Advertising Is

    8 Feb 2010 | 9:46 am
    Appearing this morning on the Today show to talk about Super Bowl commercials, The Donny says he doesn't understand the need for all the buffoonery. He wants to see smarter work than he saw last night, which is likely a popular opinion within the industry, but one that does not concern the typical viewer. What does USA TODAY's Ad Meter, which tracks the second-by-second responses of a panel of viewers say? It says Snickers. And it says people like physical comedy. The second and third best spots (from Doritos and Bud Light) on the Ad Meter's list also make use physical comedy. Interestingly,…
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    Ask A Copywriter

  • What happens when they come to collect?

    9 Feb 2010 | 6:28 am
    I like the steampunk/terminator feel of the organs in these ads.The film also has a microsite with a realistic catalog and ads for additional parts. (Don’t miss the “Two for one kidneys sponsored by Jack Cola” banner.) Creativity Online also has a few other “viral” treats promoting the film.Ask A Copywriter - because advertising is just advice you didn't expect

  • What did I think of the big game?

    8 Feb 2010 | 9:47 am
    I had a great time, thanks to my refusal to spoil the fun with the pre-Super Bowl ad hype. This year, I decided to just enjoy the party. (Although I couldn't resist tweeting a bit.) So I'm not analyzing or ranking the commercials either. But I will say that my favorite was this Kia spot. Ok, now I'm gonna spend the rest of the day reading what everyone else thought.Ask A Copywriter - because advertising is just advice you didn't expect

  • Am I stupid for pointing this out?

    5 Feb 2010 | 12:23 pm
    I hadn’t seen this particular "Be Stupid" ad when I first posted Diesel's new campaign.I’ve since seen it (and several more) executions in a few places online. But this morning, when I saw the ad physically in person for the first time, something jumped out at me.I keep loving this campaign more and more, but I’m amazed no one has thrown a fit about this shot yet.Ask A Copywriter - because advertising is just advice you didn't expect

  • Is your breakfast sophisticated enough?

    3 Feb 2010 | 12:57 pm
    I had never heard of DeLonghi, but these ads leave me with the impression that they make some fine appliances.Ask A Copywriter - because advertising is just advice you didn't expect

  • Why pay more for a premium brand of a commodity product?

    26 Jan 2010 | 10:19 am
    Tide is striking a nice balance between design and economics. According to Stuart Elliott’s NY Times write up of this campaign, the strategy is something like “taking care of your clothes makes more sense than buying new ones.” Which might be why the “Style is an option. Clean is not.” tagline almost seems to contradict the fun and fashionable look of these ads.But I think the ads work because they convey the message that “Tide helps you look great.”(I grabbed the "mismatch" ad from AdPulp.)Ask A Copywriter - because advertising is just advice you didn't expect
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    copyranter

  • Why?

    8 Feb 2010 | 11:40 am
    (click ads, via) Brazilian internet service provider iG (Internet Group) has revamped their women's website, Delas. To promote it, their São Paulo ad agency Lew'Lara TBWA created these Alberta Einstein, Charlene Chaplin, Ghandina, and She Guevara poster ads. I guess they're somewhat empowering, in an insulting, backhanded, male-focused way. The writer and art director on the campaign: both men. From the press notes: "The channel is one of the main websites of Brazil focused on the female public. The print campaign brings great male historic characters such as Che Guevara and Albert Einstein…

  • Joy: middle notes of snobbery.

    8 Feb 2010 | 10:45 am
    (click ad, via) Pre-owned BMWs, however, smell like a 16-year-old girl. New car smell presented via magazine insert—well, it's a "creative" idea that sells new cars, if not new BMWs. Specifically, the ad is for BMW Financial Services in Canada by Toronto ad agency Cundari. Previous nontraditional car ads:—Add to cart: 1 Alfa Romeo.—The VW's been drinking, not me.—VW's smart, defaced Euro banknote ads.

  • copyranter on ANIMAL NY: Adam Le'Adam.

    8 Feb 2010 | 7:45 am
    It's a funny senior citizen suicide awareness ad via Israel. (link)

  • Team of Kobe Bryants giving a Brazilian model rapey eyes.

    8 Feb 2010 | 7:25 am
    (click images) Two shots from an editorial spread in the latest issue of Brazilian fashion mag ffw. The woman is CK and Nike (among others) model Ana Cláudia Michels, according to homotography. #24 is, of course, a confirmed horndog. The one guy looks a little like him. Ha. Next month: A-Rod. Previously: Unable to find a French basketball player who could dunk or even make a layup, Nike resorts to shooting a Crazy Horse dancer.

  • ...especially weight.

    8 Feb 2010 | 6:55 am
    (click ad, via) "Demands" it. Undated ad for, probably, the National Dairy Council, est. 1915. Ply your charges with a stick of butter every morning, Mom, and "the battle will be half won." And don't forget the Red Meat, for "trained firm muscles that obey the mind in swinging the hoe."
 
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    make the logo bigger

  • The 3six5 Project, Super Bowl edition.

    mtlb
    8 Feb 2010 | 11:10 am
    Len Kendall along with cofounder Daniel Honigman have had a project going that I’ve been pushing called The 3six5. They’ve gotten people from anywhere in social media and advertising to sign up and contribute a journal entry for a given day comprised of 365 words. Down the road all the essays will be gathered into book form at some point. Yeah, I know, you’re thinking at this point *another* book full of crowd sore wisdom, right? Well, my blog, my rules so stfu because I like Len’s overall approach to PR in social media and where this is all going. *This* being whatever advertising is…

  • Super Bowl 44 leftovers anyone?

    mtlb
    7 Feb 2010 | 10:29 pm
    Don’t worry, there’s enough here for a few meals. Look at the linkaganza post to see who has what ad or how crazed Twitter got. Bottom line as it usually is when it comes to the ads: I’m right—you’re right. Neither view better than the other.Skipping a review of every spot, here are the main things that jumped out at me:– Overall trend? Yea sexism! Yea end of metrosexual 1.0! It’s been yanked off the shelves apparently in a massive advertising industry recall. Budweiser Book Club now comes equipped with dick jokes. (Autotune only available with white hipsters.)– Best spot?

  • Super Bowl 44 TV commercial madness.

    mtlb
    6 Feb 2010 | 10:50 pm
    SUPER BOWL ADS & COVERAGE:_________________________________________________OPINIONS & BREAKDOWNS OF THE ADS:_________________________________________________TWITTER SAID:#brandbowl#sbads10#sb44#sbads#sb44ads#superbowlads...#admeter#sbxliv#superbowl#nfl#saints#colts_________________________________________________MORE SUPER BOWL TALK AND SUCH HERE: Tags: Super Bowl 44

  • Yeah, so the CBS gay ad ban thing...

    mtlb
    6 Feb 2010 | 7:17 am
    Relax, I’m still enforcing my no Super Bowl ad hype through tonight, but, I saw a spot on CBS that’s been running for some time that calls into question the overall mindset of the network. You already know that CBS tolerates nipple slips and *accidental gay* in the form of candy bars, but guys kissing on purpose as they do in the Mancrunch spot is a no-no. As an aside, the spot should be banned not for subject, but because it’s not any good. (As George Parker might say, it’s pure shite—weak thinking with awkward execution.)Thing is, there’s a PSA running on CBS that focuses on…

  • "The friendliest staff in town."

    mtlb
    5 Feb 2010 | 11:11 am
    Qualities I know I look for in my Pawn Shop. Serious though. Is there a better pawn shop? Doesn’t Pawn-A-Rama deserve 90+ million “impressions” this Super Bowl Sunday? Talking babies? Meh! I got Pawn... Pawn-A-Rama.*Come to think of it, Prawn-A-Rama would make a nice name for a Chinese takeout place.
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    MarketingVOX - The Voice of Online Marketing

  • 5 Reasons Why Your Email Campaigns Disappear

    8 Feb 2010 | 11:31 am
    Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes to the "junk" or "bulk" folder and another 16% goes missing, according to Return...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/0kjhA5dXYWQ" height="1" width="1"/>

  • SocNets' Impact on Super Bowl Ads Grows Stronger

    8 Feb 2010 | 11:26 am
    Google, Facebook and Twitter played key roles in Sunday's Super Bowl ad blitz - roles that these companies say will continue to have an impact on the brands far beyond the actual game. Push to Social...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Vsn5cilc7ng" height="1" width="1"/>

  • 100,000 Fans Send Target's February E-Card

    8 Feb 2010 | 11:22 am
    Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched. Marrying two big events in February - the Super Bowl and...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/1M32IoIsNuE" height="1" width="1"/>

  • New Index Ranks Facebook Fans' Fashion Choices

    8 Feb 2010 | 11:18 am
    A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/EHFijdRAFDE" height="1" width="1"/>

  • Social Networking Rises, Especially Among Younger Set

    8 Feb 2010 | 11:10 am
    Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project. Pew research...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/rRKmaVyIbak" height="1" width="1"/>
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    The Ad Contrarian

  • The Obligatory Super Bowl Post

    8 Feb 2010 | 12:01 am
    It's Super Bowl Monday.  The day when every half-wit in America gets to play creative director -- including bloggers. In order to keep my contrarian credentials, I'm not going to talk about the advertising. Okay, maybe just a little. A few observations. When does John Madden get back? Loved Sean Payton's guts  Carrie Underwood missed the note on "...brave" by about 30 yards The Who? Really?

  • Bob And The Beancast

    4 Feb 2010 | 12:01 am
    Here at Ad Contrarian global headquarters, our first order of business is to call 'em as we see 'em. Last week I got account planners all aflutter and atwitter when I said planning needed to die. Honestly, I didn't think it was so harsh. In a previous post I said it was the planners that needed to die, not the planning. But that was back when I was young and opinionated. Naturally, lots of

  • Who's Making Money From Social Media?

    3 Feb 2010 | 12:01 am
    The hysteria over social media raises an interesting question. Are agencies all drooling about it because it's good for their clients? Or good for them? Another way to pose the question is this: Who's actually benefiting from the social media frenzy? Marketers or agencies? Evidence of the efficacy of social media is pretty thin on the ground. As with all marketing crazes, there are a few

  • Who Needs The "R"

    2 Feb 2010 | 12:01 am
    Yesterday was February 1st. Every February 1st I have the same thought. Why the extra R in February? Why? Nobody needs it. Nobody uses it. Most people don't even pronounce it. January doesn't have it. It's not Janruary. So why February? Isn't this month crappy enough without giving it such a lousy name? All it has going for it is President's Day and,  honestly, with the last few presidents

  • The Social Value of Maniacs

    1 Feb 2010 | 12:01 am
    Regular readers know two of my prejudices: 1. Skepticism about the power of social media. 2. The importance of marketing to the heavy user in a category. Unless you are competing in a high interest category (entertainment, sports, wine, etc.) the idea that people are going to find online social interest in your brand is likely to be an expensive pipe dream. The stuff that most of us sell --
 
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    ad broad

  • mad ave vs. main street

    8 Feb 2010 | 8:57 am
    Another reason I'm enthusiastic about BrandBowl, I suppose, is that its robo-pollsters confirm (at least as of this writing) my choice of Google for Superbowl 2010 winner. No half-naked men (or women), no pyrotechnics, no appeal to base instincts. Just the most powerful form of salesmanship there is: a simple story well told to dramatize product benefit. Nice play, Google. But, to demonstrate dispiriting chasm between Mad Ave and Main St, the spot ranks a measly #43 on USA Today's ad meter.Brandbowl and I part ways on E-trade, however. Call me a sucker, but I love E-trade's talking babies and…

  • mullen's nifty new brand-o-meter

    8 Feb 2010 | 6:46 am
    The game play yesterday most exciting to me was Mullen's kickoff of BrandBowl, a microsite that combines tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of brands, not just spots. A sweet link to Hulu replayed commercials almost as soon as they aired. Scoreboard continually shifted, and is still shifting this morning, reflecting real-time assessments via twitter hashtag #brandbowl which Mullen promoted earlier in the week. Partnering with Radian 6, they've tallied results assessing content from thousands of players generating almost 100,000…

  • men lose in superbowl spots

    7 Feb 2010 | 8:10 pm
    Odd that a televised extravaganza targetting men would be rife with advertisers belittling them. "Hey, guys, you're henpecked, emasculated and illiterate," many spots said, in essence, "but buying our stuff will make you feel virile!" Really? What guy falls for this? Don't brand shepherds realize we've come a long way since Walter Mitty. And why haven't they noticed that 39 million viewers are actually women?In case you missed it, here's a sampling of commercials I'm talking about, and the hypothetical creative briefs they were based on:It's not easy being a man. You have to recycle the…

  • an appeal to make the shorty awards, well, shorter

    6 Feb 2010 | 12:26 pm
    As my friends, family and followers on twitter are relieved to know, Shorty Award voting ended yesterday. I'm tickled that @BettyDraper finished in what appears to be 2nd place in the Innovation category, though rankings won't be announced until an awards ceremony on March 3.So now that I've dusted myself off from the campaign trail, and had a chance to gain a little perspective, I'm thinking that if the Shorty Awards really mean to "Honor the Best Producers of Short Real-Time Content on Twitter" they ought to rethink the open voting.Last year, Shorty winners were determined only by popular…

  • why i'm voting against @Adbroad in the Shorty Awards

    1 Feb 2010 | 11:08 am
    If you've got other things on your mind besides social media, you might not have heard of the Shorty Awards. The Oscars of Twitter. Sans limos and red carpet and televised gala. Election is by popular vote and I'm jazzed to be a finalist in two categories: advertising and innovation.The first round of voting was last week and there was a bit of a dust-up in advertising, the rare ad awards show in which Lee Clow isn't a frontrunner. @FrankAdman (a fictional art director from the 60s) accused @iwearyourshirt (a guy who wears other people's Tshirts for a living) of breaking the rules by getting…
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    Ads of the World

  • Resumo Newspaper: World Crisis

    ivan
    8 Feb 2010 | 7:13 pm
    Sixteen pages are enough. Resumo Newspaper. Information at the right. Advertising Agency: Hifi, São Paulo, Brazil Creative Directors: Omar Caldas, Renato Prado Art Director: Hugo Amaral Copywriter: Omar Caldas Illustrator: Bruno Mariano

  • Resumo Newspaper: Arnold Scharzenegger

    ivan
    8 Feb 2010 | 7:13 pm
    Sixteen pages are enough. Resumo Newspaper. Information at the right. Advertising Agency: Hifi, São Paulo, Brazil Creative Directors: Omar Caldas, Renato Prado Art Director: Hugo Amaral Copywriter: Omar Caldas Illustrator: Bruno Mariano

  • Knorr Sidekicks: Salty Mask

    ivan
    8 Feb 2010 | 7:07 pm
    To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer. Advertising Agency: DDB, Toronto, Canada Creative Director: Andrew Simon 
 Associate Creative Directors: David…

  • Reebok: Step

    ivan
    8 Feb 2010 | 9:00 am
    Reetone Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move. Advertising Agency: DDB Berlin, Germany Head of Art Buying: Kim Bianchi Account Director: Stephen Kimpel Design Director: Stephanie Barth Production: Lunik GmbH - Arne Weingart Stylist: Sara Dunn Retouching: Adrien Benard, Paris

  • Reebok: Stairs

    ivan
    8 Feb 2010 | 9:00 am
    Reetone Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move. Advertising Agency: DDB Berlin, Germany Head of Art Buying: Kim Bianchi Account Director: Stephen Kimpel Design Director: Stephanie Barth Production: Lunik GmbH - Arne Weingart Stylist: Sara Dunn Retouching: Adrien Benard, Paris
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    Adspace Pioneers

  • Twitter will not go mainstream

    8 Feb 2010 | 4:28 pm
    I use Twitter but I am in the minority. Twitter will not be the next Facebook. It is all hype. Only 17% of Twitter users are active according to RJ Metrics. That would make the Australian active audience for Twitter around 136,000. 80% of Twitter users have made less than 10 updates.Even the tech hungry teens don't like it. According to Pew Research 8% of internet users aged 12-17 use Twitter. This makes Twitter as common among teens as visiting a virtual world, and far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information,…

  • When you hit a creative brick wall, use Facebook Search

    3 Feb 2010 | 4:06 pm
    Feeling dry on insights and territories for a creative brief? This is a good one to try, type related words into Facebook. E.g Got a Phone provider as a client, type 'phone' into Search and look through the Pages. All these Pages have more than 500,000 fans. The answers; I Feel My Phone Vibrate When It Doesn'tI Use My Cell Phone To See In The DarkWhen DRUNK, My phone should say, "Are you sure you want to send this text?"I do random things when i talk on the phone like pace, spin in circles, etcTrying to feel for your phone, and panicking when you can't feel it.I have texted while lying down…

  • 5 rising stars of the Australian Youtube scene

    1 Feb 2010 | 4:00 pm
    Here are five vloggers who have broken into the Top 20 most subscribed Australian Youtubers that you may not be familiar with. 1. Fagottron - Probably one of the most exciting Australian Youtubers, Fagottron has a unique way of mashing up films into songs. Amazeballs! 2. Mychoony - The male version of Community Channel. 3. The Black Year – This young band are going for the position of the next Short Stack 4. Emmalina - Vlogging every second day this 20s mum is talking about the first thing that pops into her mind. 5. DJ Ravine – Is arguably the most subscribed hardcore DJ on Youtube. A…

  • Guest Post by Grace Gordon - Sportsgirl Fashion Blogger Outreach

    28 Jan 2010 | 3:37 pm
    Grace Gordon is the Marketing and Community Coordinator for Socialista Media Group which looks after the fashion social networking site 2Threads.DISCLAIMER FROM THE "WRITER"--this post was lifted directly from some pretty informal email banter between Julian and I, hence my ever-so-eloquent description and discussion of bloggers. I’m not sure how it started/originated (it must have been a private call out to top Fash. Bloggers) but they have started a blogging game of ‘tag’/’it’ by tagging people who are ‘it’ to answer a few select questions. My 2 cents on why i think this is…

  • 3 important changes to Facebook

    26 Jan 2010 | 3:15 pm
    There have been some new amendments to Facebook that you may or may not be aware of. Geolocate your status updates Facebook now allows you to geolocate your status updates. This is a god sent for bands who want to target specific fans in the city they are touring in. Impression NumberThey are also telling you the level of interaction that are based on a loose number of impressions of the news item (Page Views, News Feeds or through a Fan Box Widget impression). I have crunched some numbers on the pages that I am Admin of and they range from a good interaction number of 1% to as low as 0.01%.
 
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    Advertising to Baby Boomers

  • PMP Spring 2010 Marketing/Advertising Catalog

    7 Feb 2010 | 11:22 pm
    Paramount Market Publishing has just released their Spring Catalog – and it’s a huge one, packed with fresh titles, author interviews, and stacks of real and virtual marketing parchment. Click to download. (PDF): One title just released, one not quite released: Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design by Brian Cooper and Maria Philips Custom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. Women,…

  • It’s Easier Than Learning The Twist!

    2 Feb 2010 | 3:07 pm
    A good piece by Emily Brandon of U.S. News & World Report (and not only because Yours Truly and Brent Green are quoted): Social Security Administration Sees Stars February 1, 2010 (Chubby) Checker is the latest star in a series of celebrity-studded Social Security public service announcements that have come out over the past year, most of which feature actress Patty Duke. I warn against nostalgia because it’s almost always a disaster when used in most advertising campaigns. And I don’t believe employing a celebrity spokesperson is usually a good idea. From Harris Interactive:…

  • Disruptive Demographics: Global Aging, Technology & Innovation

    31 Jan 2010 | 6:24 pm
    Complementing Laurie Orlov’s Aging In Place Technology Watch and Dick Stroud’s Mobile apps for Baby Boomers, Joseph Coughlin has a new blog: Disruptive Demographics: Global Aging, Technology & Innovation Insights on the impact of aging and technological change on innovations in society, business and government. Dr. Coughlin heads up MIT AgeLab.  He also puts on a great show when presenting at conferences and seminars.  Here’s one I had something to do with: While on a private day-long consult for a major pharma company and their marketing agency, I met Dr. Joseph Coughlin,…

  • If you’re not up on apps …

    29 Jan 2010 | 9:42 am
    Dick Stroud is excited.  With the help of wise outfit MotherApp®, Mr. Stroud now has his own iPhone app - and a new blog to blog about it: Mobile apps for Baby Boomers Everything you could want to know about mobile apps that are especially useful for ageing consumers be they Baby Boomers, Seniors, Matures, 50-plus or even oldies. I remember the thrill of HTML – and tossing up my first web page in 1996.  The second one even had an animated GIF! There have been a few technological advances since then (although sometimes I wonder how ‘advanced’ they really are).  From my…

  • Virtual Professor Chuck

    28 Jan 2010 | 7:51 pm
    It all started around 1999 when I was writing on the web about Baby Boomers.  My articles were getting hits from a University of Southern California intranet site.  I thought for sure that some professor of English or Literature or an artsy subject like that had made my online scribblings mandatory reading.  Then I found out the truth: the course was about Gerontology. Skip ahead a few years, and yours truly pens a book about advertising to baby boomers.  I was floored when it was selected as a Classroom Resource by The Advertising Educational Foundation.  I still get…
 
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    advergirl

  • Will social win out over search?

    leighhouse
    3 Feb 2010 | 7:49 am
    Big, conversation-changing idea from Tac Anderson over at New Comm Biz in a post called 3 Reasons Why Social Media is Killing Search:  "Bit.ly and Google both have the same purpose: deliver you to a useful website. That’s it. The difference is that one is performed by search queries (and) the other is initiated by a recommendation." Social networking has fast been gaining ground on search. For a few days in December it actually beat it. Our wandering curiosity may be being replaced by an appreciation of good curating. After all, why would we dig around for the next great idea,…

  • Creative brief: Owners wanted for break-through clinical innovation.

    leighhouse
    2 Feb 2010 | 6:59 am
    What will happen to advertising when business fundamentally changes from rewarding problem solving to rewarding solution finding? When knowledge is too big and problems too discreet for any one business to own the answer or even the process to find the answer?

  • Brand experience on Facebook is back

    leighhouse
    21 Jan 2010 | 2:45 pm
    A few updates ago (I'm thinking circa early 2009), Facebook migrated all fan or brand pages to look pretty much like profile pages. All the crafty designing and widget wondery that leader brands had invested in was lost, reduced to the lowest-common-denominator rubble of tabs and walls.Of course the promise was there - the updates also allowed full-width application tabs and boxes of all kinds. But, no one was rushing in to try to figure out how to own the new landscape. Until a last Fall. A few retail brands, like JCrew and Gap, created Facebook pages that looked much more like the…

  • I’m off to Pink Tank & IQ at GSW

    leighhouse
    20 Jan 2010 | 3:01 pm
    What do you do with a person who is madly curious about all the newest things, who loves to try to figure out what really motivates people, who is fearless in the face of even the toughest room, and who kind of wants to change the world?Maybe you put her to work helping connect women with one another and figuring out how the changes in our culture will really change an industry. In an environment where the next big idea can come from anywhere and with the resources to make it all real.On February 1, I start my new career with two small, entrepreneurial divisions of one of the world’s…

  • I’m leaving Ologie.

    leighhouse
    20 Jan 2010 | 3:00 pm
    You’re probably registering total shock right now. I know. Who do you know who loves her job as much as I do? I’ll tell you all the details, but first let me say this: If you ever get to chance to work with the good people here – as a client or a colleague – do not let it pass by. You will learn more in a few weeks with them than you will in any other creative process you participate in. They have a way of uncovering that answer that you know has been sitting there waiting for you to find it all along.Ok, back to my story.My life seems to be being shaped by chance encounters lately.
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    adliterate

  • Is it me?

    8 Feb 2010 | 5:36 am
    Image courtesy of Josh.Brastead This website is usually known for its thoughtful opinion and considered approach. But I am having a Superbowl moratorium on well argued polemic. Is it me or were all the ads in the Superbowl complete arse? For christ sake if that is the best creative work that those brands and agencies can muster then heaven help American advertising. The madmen clearly have suffered worse head trauma than the players. I'd include a link to the inconsequential work that ran but you'd be better off spending the time reading a slim volume the worst poetry imaginable while…

  • More sex please, were British

    4 Feb 2010 | 1:27 am
    Image courtesy of Dave Gorman I have long believed that advertising is not a profession. Don’t get me wrong, I’m not embarrassed about what we do and I certainly have little sympathy with the sentiment of that terrible old joke. You know the in which someone asks that his mother is not told that he works in advertising since she thinks that he is the piano player in a brothel. However, there are a number of reasons why the idea that what we do resembles a profession rings a little hollow.

  • Josh's Band

    6 Jan 2010 | 1:08 am
    In the Autumn we went out and about on behalf of T-Mobile and asked people what they would do if they had free texts and internet for life - which is what you get as a T-Mobile Pay As You Go customer that regularly tops up. And in the course of this we bumped into a guy in Brick Lane called Josh Ward who said that he would us it to start a superband. Which sounded like fun. So we helped him and the single from the band that comprises 1107 musicians in total is released on Monday.

  • The price of everything and value of nothing

    9 Dec 2009 | 9:15 am
    Image courtesy of Neato Coolville As brand builders we have always instinctively felt that the sales lever so beloved by consumers, the price promotion, was not just grubby but also rather damaging to the long term health of that brand and business. That said, we have rarely been able to articulate our dislike of price promotions in a way that stands up to any kind of scrutiny, making us seem petulant and un-commercial in the face of the quick volume that can be delivered by discounting.

  • Shock and awe

    27 Oct 2009 | 2:42 pm
    From 30 ways to shock yourself. Image courtesy of Bre Pettis If there is one enduring fascination the mainstream media has in our business it is with shock advertising and specifically whether shock advertising actually works. Other preoccupations of the journalistic classes come and go – greenwash, teaser campaigns, neuroscience and the like – but the one they keep coming back to is shock.
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    Ad Agency Gossip, Online Marketing, Social Media | Adomatica.com

  • HomeAway SuperBowl Ad

    5 Feb 2010 | 4:13 pm
    HomeAway aims for major league splash with SuperBowl ad

  • Calendars.com boosts sales by 12% in 2009

    5 Feb 2010 | 8:25 am
    "2009 was the year of new things for e-retailer Calendar Holdings LLC, operator of Calendars.com and DogBreedStore.com, including an information technology platform, a customer service interface and an e-commerce director..."Calendars.com boosts sales by 12% in 2009

  • Advertising and Marketing Jobs 2-3-10

    3 Feb 2010 | 7:59 pm
    Software Engineer - Journey Education Marketing - Austin, TXDirector of Marketing - Lance Armstrong Foundation - Austin, TXDirector, E-commerce Product Management - Sears Holdings Corporation - Chicago AreaSenior Director of Partner Marketing and Business Development - Gilt Groupe - NYC

  • 2010 Austin ADDYs - Here's the info!

    1 Feb 2010 | 8:04 pm
    WHATThe 2010 Austin ADDY Awards Show hosted by the Austin Advertising Federation WHYAustin is a red hot creative community, and the Austin ADDY Awards are the regional gateway to the ad industry’s largest and most competitive creative competition, the national ADDY Awards, which draw over 60,000 entries nationwide. WHENFriday, February 12th, 7 pm WHEREThe historic and iconic Seaholm Power Plant (www.seaholm.info) at 214 West Avenue is the cornerstone in an edgy redevelopment to unite a piece of Austin’s unique history with its vibrant future. BACKGROUNDThe 2010 Austin ADDYs will showcase…

  • nFusion's Killer Tweets

    1 Feb 2010 | 8:00 pm
 
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    ADS-Links.com Media and Internet Marketing

  • Top 50 Canadian Marketing Blogs

    Ian Lee
    2 Feb 2010 | 8:02 am
    Since AdAge launched its daily ranking of marketing blogs, there have been over 1,000 marketing blogs added to it. In the spirit of Scott Weisbrod listing the Top 30 Canadian Marketing blogs based on the AdAge rankings, here is a quick update of the current Top 50 Canadian marketing blogs for 2010. I am definitely honoured to be part of such a distinguished list and a big congrats to my fellow bloggers! Don’t forget to grab your badge at the bottom of this post if you are on this list. And for those who want to re-publish the list, raw HTML codes are also below. Scroll down, copy and…

  • Syncing iPhone to a New Computer

    Ian Lee
    21 Jan 2010 | 8:52 am
    Did you get a new computer and now want to sync all your iTunes and iPhone data to the new computer? For anyone going through this process, take comfort in knowing that there is a simple way to seamlessly transfer all music, photos, data and iPhone apps to the new machine. There are quite a few articles discussing this but having to wade through all the technical data is daunting. In short, here is a simple process that worked for me. Note, I installed Windows 7 on a new harddrive so I still had all my old data after the new install. If you are doing an upgrade, be sure to backup all your…

  • Upgrading from Microsoft Vista to Windows 7 – Microsoft Ripped Me Off

    Ian Lee
    19 Jan 2010 | 8:52 am
    There was a time when a personal computer would just do what it was supposed to. I am referring to the tried and true Windows XP operating system. Over the last two years, newer computers came loaded with its successor Windows Vista. I have to admit, I liked the new user interface and some of the powerful tools that came bundled with Vista. In fact, the install disc contained a tool that fixed one machine (twice) when Vista just refused to boot. I can remember both times thinking to myself how cool it was that a corrupted OS can self heal. Thinking back now, if Vista did not break itself, I…

  • Fixed – Windows Vista Network Slows Down Over Time

    Ian Lee
    14 Jan 2010 | 7:52 am
    While you may finally be able to achieve fast LAN transfers under Windows Vista, the high speed you managed to have gained may not last. The annoying symptom of moving large files over a LAN in Windows Vista’s is that network performance may simply slow down before the file is fully transferred. The problem was not easy to detect since it was not an issue when transferring smaller-sized files. No need to pull out any more hair, here is the solution. After systematically shutting down services inside Windows Vista SP1, here is a fix that resolved the issue of a slow down in network…

  • Fixed – Wordpress Admin Pages Slow

    Ian Lee
    13 Jan 2010 | 7:52 am
    Recently, something very odd has happened to Wordpress that powers this blog. Front facing pages load fast but the back end Wordpress admin pages are extremely slow to load. So slow that at times, when I save a draft, the new content would not even take. Nothing times out but many admin pages are just extremely slow to load. It turned out to be one of the plugins. Luckily I don’t have many plugins on this blog and just systematically deactivated each. The culprit was an older Google Sitemap plugin. Simply made a quick update to a new one and admin sluggishness was gone! Can’t…
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    Adverblog

  • Creative QR codes

    8 Feb 2010 | 1:27 pm
    I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action... via

  • Agencies and the art of storytelling

    8 Feb 2010 | 5:36 am
    Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So,…

  • Wrangler Blue Bell, a delicious experience

    4 Feb 2010 | 9:34 am
    Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser: Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i've seen lately. A simple idea with a beautiful execution, "delightful" is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable. Probably Martina has something to say related to the shopping experience (there is not) and there's no much more than that, but having the…

  • Ad Land

    2 Feb 2010 | 2:44 am
    To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78...

  • Embrace Life

    29 Jan 2010 | 2:15 pm
    Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i've seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don't, made my day. Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.
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    AdHunt

  • Super Bowl 2010

    8 Feb 2010 | 3:02 am
    Ligt het aan mij of zijn de Super Bowl ad's een beetje minder dit jaar? Hieronder een selectie en via deze link zie je ze allemaal.

  • Skittles : Plant

    4 Feb 2010 | 8:21 am
    Een nieuwe van Skittles. Even absurd als zijn voorgangers doch doet het mij minder. Het zingende konijn was geschift, net zoals het Skittles lek, Beard en de Touch commercial, maar bij dit laatste werk val ik niet meteen achterover. Is het omdat ze bij TBWA New York deze keer niet voor Tom Kuntz kozen als regisseur? Kuntz draaide zowat alle vorige Skittles spotjes en bewijst hiermee nog eens dat de creatieve inbreng van de regisseur van onschatbare waarde is.Advertising Agency: TBWA\Chiat\Day, New York, USACreative Director/ Art Director- Rob BairdACD/Copywriter: Alisa Sengel WixomACD/Art…

  • Cobra.be

    1 Feb 2010 | 1:31 am
    Nieuw werk van Boondoggle voor de lancering van Cobra.be, de cultuursite van de VRT. De campagne toont kunstenaars die totaal oninteressante dingen doen. Zoals Panamarenko die een biefstuk bakt, Dimitri Verhulst in een tankstation, Jan De Cock die de bladeren in zijn tuin bijeen blaast en Marie Vinck die haar planten water geeft. Met als boodschap: “En als Panamarenko wél iets interessants doet, maak je het mee op Cobra.be. De nieuwe cultuursite van de VRT.”Hier vind je de volledige campagne.Agency: BoondoggleCreative Directors: Stef Selfslagh, Vincent JansenCreative Team: Johan Van…

  • Fitness First : Bus stop

    28 Jan 2010 | 1:55 pm
    Simpel, grappig, confronterend, effectief. Hier halen de Hollanders wellicht een leeuwtje mee.Agency: N=5, Amsterdam, NederlandCreatief Team: Marco de Jong, Thijs Bontje, Jurriaan Noij

  • Hoe het niet moet.

    28 Jan 2010 | 7:42 am
    'Hoe het niet moet' is een reclametruukje dat keer op keer gebruikt wordt. Iets volledig fouts tonen waarop de consument denkt 'aleejong wat is dat nu voor iets fouts' en dan afsluiten met 'gelukkig is er merk x waarmee je het juist zal doen' waarop de consument denkt : 'hoera, gelukkig is er merk x!' Of dat wil de adverteerder allesinds. Deze week kwam ik het truukje tegen in een spotje van Ogilvy voor Ford. Gefilmd op z'n Lionels door Brecht Vanhoenacker bij Rabbit.Agency: OgilvyCD: Babak HosseinyCreation: Philip Schiebold, Serge AudinoProduction Company: RabbitDirector: Brecht Vanhoenacker
 
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    American Copywriter

  • Do we really need the office?

    Nick Kinney
    29 Jan 2010 | 9:54 pm
    It seems to be an often-asked question in the minds of agency people everywhere, and the answer seems to be that "there are just some things that have to be done face to face." One of those "some things" that comes up a lot in discussions I have about this very topic is brainstorming.Sure, we could just call in or get on iChat, but it wouldn't be the same. There's just something about the creative momentum that forms when a few talented people get together in a physical room that can't be translated into 1s and 0s. Shit. Maybe not. This bunch of obviously…

  • The Joy of Advertising

    Nick Kinney
    21 Jan 2010 | 6:07 pm
    In my free time, I like to play a game called "watch hours upon hours worth of TED videos." My wife says that that's not a game, but we've agreed to disagree.Anyway, if you don't already know, TED is a series of talks given by people doing interesting things in the fields of technology, entertainment and design. They're smart, interesting and extremely addictive. But this particular talk, by a man with a french name but distinctly British sense of humor, hit me in a place where most of the TED talks can't. He says, at the end of his talk (and…

  • The Decade: Noted without comment

    Tug McTighe
    15 Jan 2010 | 6:47 am
       And, if you're interested in what JJ and I thought about the Aughts, find out here.

  • Super Bowl's Greatest Commercials?

    Tug McTighe
    13 Jan 2010 | 1:19 pm
    Of this group, I like the CareerBuilder spot from last year the best. But I think they forgot a couple. Which ones am I missing?

  • W+K (whoops D6) makes a happiness machine to shame creatives everywhere.

    John
    13 Jan 2010 | 7:46 am
    Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA) Shaming creatives with the thought, "Why didn't I think of this?" the Magnificent Bastards strike again. Great, great, great. Makes me happy just looking at it. Thanks to Dabitch for the find. UPDATE: AAK! We are informed the Magnificent Bastards were NOT the ones responsible for said same. We are happy to correct the record. This beauty was thunked up by Definition 6 in Hotlanta. Great stuff, D6. 
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    Cup of Java

  • Super Bowl Ad Bonanza

    caff
    7 Feb 2010 | 10:14 am
    + That's right. It's only hours away to the "big game". And, that means, it's also only hours away to the Super Bowl Advertising Bonanza. Of the info we have about the ads so far (see: Super Bowl... [more of Cup of Java...]

  • The New Creative Team

    caff
    18 Jan 2010 | 3:12 pm
    +In the past, Creative teams didn't need to worry too much about working or teaming up with other groups. Traditional required some love with your producer if you were doing TV or maybe your media... [more of Cup of Java...]

  • Page Fold Myth

    caff
    4 Jan 2010 | 3:34 am
    + The Myth of the Page Fold is looked at using user testing and eye-tracking technology.They found a strong hotspot over the scrollbar because users were looking at it as a cue for page length. It... [more of Cup of Java...]

  • Adland's 10 by 10

    caff
    31 Dec 2009 | 6:15 am
    + Over at Adland.tv, we've been working one some advertising lists for the past decade. A few more will be popping up today. But it's some fun reading to keep you busy as you prepare for your New... [more of Cup of Java...]

  • I am Ram vs I am Jeep

    caff
    27 Nov 2009 | 10:12 am
    + The other day while watching some TV after a long day at the office I noticed two ads that seemed a bit similar. One was for Dodge Ram with based off the idea of "My name is Ram". Shortly after... [more of Cup of Java...]
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    The Denver Egotist

  • Near-Nude PETA Members Come to Denver Tomorrow

    The Denver Egotist
    8 Feb 2010 | 11:41 am
    Local Start making snowballs now. PETA's "Rather Go Naked Than Wear Fur" campaign will hit Denver tomorrow. At high noon on the 16th Street Mall at Glenarm Place, PETA's "sexy activists" will cuddle up in a bed on a public sidewalk wearing nothing but their underwear and holding a sign reading, "Fur–Out, Love–In." Enjoy the chilly Denver temps, PETA. Should have scheduled the Denver stop for summer. Bahahahaha. Bookmark/Search this post with: Digg Facebook StumbleUpon Twitter

  • The Ad Google Should Have Run

    The Denver Egotist
    8 Feb 2010 | 9:32 am
    National Google ran a wanky spot called Parisian Love last night during the Super Bowl in which we saw a man's love for a girl in Paris develop as he typed various terms into the Google search engine window. This is the spot they should have run to get the attention they we're seeking. Thanks, Richard Bookmark/Search this post with: Digg Facebook StumbleUpon Twitter

  • New Editorial: Super Bowl Ads Can Go Suck A Tailpipe >>

    The Denver Egotist
    8 Feb 2010 | 8:11 am
    Local Felix speaks his mind about the fiasco that took place during last night's commercial breaks. Our faves? They're below. For more, see the full mix of this year's spots on AdAge and the biggest Super Bowl spot archive in the world on Adland. Bookmark/Search this post with: Digg Facebook StumbleUpon Twitter

  • Super Bowl Ads Can Go Suck A Tailpipe

    Felix
    7 Feb 2010 | 9:27 pm
    Another Super Bowl is over, and the topic of conversation around the various water coolers across the country will focus more on the ads than the game itself. And I am so bored with it all. Can we please just stop this fucking madness? Creating an ad for the Super Bowl makes shooting fish in a barrel look difficult. I'm not saying I could fart a good one out any time of the day or night, although I probably could...and so could you. No, what I'm saying is that advertisers have a captive audience of millions and millions. It's the one time of the year when people look forward to the ad breaks,…

  • Digital Kitchen Coming to Denver

    The Denver Egotist
    7 Feb 2010 | 2:16 pm
    Local Mark your calendars for this presentation from the stellar digital agency responsible for opening titles for Trueblood, Dexter, House, Six Feet Under, among others. Creative Director Rama Allen and Creative Lead Bryce Wymer will be talking about what they do to bring a vast array of creative and strategic people together to produce beautiful and effective storytelling for the screen. February 18, 2010RMCAD AuditoriumGet social with snacks and drinks from 6:30 to 7:30pmPresentation starts at 7:30pmInfo and Tix Bookmark/Search this post with: Digg Facebook StumbleUpon Twitter
 
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    Guerrilla Marketing defined

  • A few Super Bowl thoughts

    8 Feb 2010 | 9:14 am
    While watching the Super Bowl last night a few things stuck out. Maybe as an industry insider my expectations are different from an average consumer, but altogether one has to admit that the game was way more exciting than the ads. Plus it was quite surprising that there were quite a few fairly sexist ads, lead by Dodge with their Charger ad. Do these brands not understand that females have quite a bit of purchasing power that is steadily growing? That being said, there were a few ads that made positive impressions and the Coca-Cola Simpson's ad was the best ad of the night. Plus the coach's…

  • And the winner is...

    6 Feb 2010 | 8:27 pm
    The winners of the 2010 Wake Forest Marketing Summit case competitions were announced tonight at a Gala in downtown Winston-Salem, NC. And here are the top 3 finishers in each category. Graduate Competition:1. Ohio State University 2. Wake Forest University3. Dartmouth CollegeIn addition to the $50,000 check from IBM, the Ohio State team also walked away with the Cheerwine CupUndergraduate Competition1. University of Pennsylvania2. Emory University3. University of MarylandThe all female U Penn team walked away with a $10,000 check from IBM for their marketing concept for A Smarter PlanetMore…

  • Inclusion defined

    5 Feb 2010 | 6:32 pm
    At the Wake Forest Marketing Summit I met Ronald Parker the Senior VP Chief Global Diversity and Inclusion Officer and we really seemed to have quite a few thoughts and ideas in common. Upon swapping business cards I noticed that his card had braille information embossed and thought that this is truly inclusion defined. Very nice stuff indeed.

  • Wear your news

    5 Feb 2010 | 4:23 am
    T-News is basically news on a t-shirt. Well, it doesn't replace the daily news paper, but it is another way how some people get their news. The folks at t-news in Sweden pick an interesting topic that gets printed inside the shirt, and an artist adds the interpretation of that news story to the outside. The current issue "Higher Education" is featured below and they would most likely appreciate a bit of word-of-mouth love.

  • A badge of honor

    4 Feb 2010 | 11:11 am
    Advertising Age has a Power 150 Marketing Blogs feature and even though one would assume that this is only about the top 150, there are actually 1086 daily ranked blogs as I type this. The parameters of the ranking system have changed over time but it is still a basic multimetric algorithm. Since the Guerrilla Comm blog was first captured by the Power 150, it steadily climbed up from around the 800th spot and it is now inside the top 200. But the Power 150 badge won't be used until Guerrilla Comm is inside the top 150.
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    Great Advertising, Clever Ads

  • Coke and The Simpsons Super Bowl Ad "Hard Times"

    8 Feb 2010 | 8:40 am
    After losing his fortune, greedy billionaire C. Montgomery Burns learns to appreciate the simple things in life. Credits: Title: Hard Times Brand: Coca-Cola Agency: Wieden & Kennedy, Portland, Ore.

  • Google "Search On" Parisian Love Super Bowl Ad

    8 Feb 2010 | 8:05 am
    One of my favorite ads to air during Super Bowl XLIV was Search On the Parisian Love ad by Google. I love the power of simplicity and Google just gets it. Credits: Advertiser: Google Agency: In-House Tagline: Search On. Short rationale: An American finds love in Paris.

  • The Clydesdales "Fences" 2010 SUPER BOWL 44 Ad for Budweiser

    7 Feb 2010 | 8:12 am
    We got an early look at the Clydesdales Budweiser SuperBowl commercial for everyone.The Budweiser Clydesdales will be in the Super Bowl, after all. Anheuser-Busch says its trademark horses will appear in a 60sec ad in the fourth quarter of the game. The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it. The company a unit of Anheuser-Busch InBev, now says the horses will appear in the ad, called "Fences." It tells the story of friendship between…

  • Gatorade "Journey" Super Bowl XLIV 2010 Ad

    6 Feb 2010 | 9:00 am
    "Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity. The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator…

  • Brett Favre for the Hyundai MVP Locker Room Super Bowl XLIV Ads

    6 Feb 2010 | 8:53 am
    Brett Favre and the Hyundai Super Bowl XLIV Ads. The Hyundai Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with eight ads airing on game day. 2010 is Hyundai's third straight year of advertising during SuperBowl Sunday, and second consecutive year sponsoring the Kickoff Show. The first ad, titled "Paint," will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled "10 years/Favre," scheduled for the second quarter, will feature Brett Favre, quarterback of this season's NFC North champion Minnesota…
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    Advertising Lab

  • Get a Free iPad (or Nine) Here

    8 Feb 2010 | 5:14 pm
    There's no point in this post other than general amusement, but I saw my first "testers wanted" banner ad today and got inspired to gather screenshots of nine different sites promising a free - FREE! - iPad after you buy a bunch of other stuff.  Look, the top one uses a totally fake mock-up of the device (but throws in a FedEx cargo plane). ---------------- I'm reading The Advertising Research Handbook.

  • Jerzify Your Avatarized Self

    5 Feb 2010 | 8:07 am
    Too meta. See what your Na'vi Avatar would look like as a cast member of Jersey Shore at Jerzify Yourself. ---------------- I'm reading The Advertising Research Handbook.

  • Get Cheap Tickets For Oceanic 815

    28 Jan 2010 | 6:31 pm
    Awesome! Price-comparison engine Kayak "shows" tickets for the Sydney-LAX Oceanic 815 flight prior to the premier of Lost's sixth and last season. Search for a one-way flight on September 22, 2010 and it will be right there, departing at 2.55pm. Love the "click to see rates" link to Expedia (doesn't do anything, unfortunately). - via, via ---------------- I'm reading The Advertising Research Handbook.

  • Loose Lips Sink iPad Deals?

    27 Jan 2010 | 11:08 pm
    So how come McGraw-Hill's logo wasn't up on that Keynote slide of publishing partners that had cut distribution deals with Apple for the iBooks ebook store? Because of this interview by the publisher' CEO?  As an LA Times' blog put it, "Terry McGraw shouldn't be surprised if he wakes up tomorrow with a horse's head in his bed." (image from Engadget) ---------------- I'm reading The Advertising Research Handbook.

  • Telling A Story With Fantasy Interfaces

    26 Jan 2010 | 10:37 am
    Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer. That's because it wasn't designed to surf the Internet or do your taxes." AdLab's earlier coverage of Mark Coleran's work and the subject of FUI, including an academic paper. ---------------- I'm reading The Advertising Research Handbook.
 
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    pixelpasta

  • IG (Internet Group)

    8 Feb 2010 | 10:20 am
    The advert titled CHE was done by Lew Lara\TBWA advertising agency for INTERNET GROUP company in Brazil. It was released in the February 2010. Business sector is Publications & media.Credits:The first campaign created by Lew’Lara/TBWA for IG (Internet Group) aims to advertise the women channel of the Brazilian portal, that was totally renewed. The channel brings now different news sections and offers the user a layout with easier navigation, analyses, discussions and subjects for reflection. The channel is one of the main websites of Brazil focused on female public. The print campaign…

  • Big flix

    8 Feb 2010 | 10:19 am
    Don’t kill blockbusters. Choose original DVDs over pirated ones. Big flixAdvertising Agency: Makani Creatives, Mumbai, IndiaCreative Directors: Ashish Makani, Sameer MakaniArt Director: Prasad RaoCopywriters: Prasad Rao, Vyoma HadkarIllustrator: Bhavik PanchalAdditional Credits: Sachin Dalvi

  • Reebok: Reetone

    8 Feb 2010 | 10:17 am
    ReetoneEasytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out.Easytone. Runtone. Traintone.Reebok. Your move.Advertising Agency: DDB Berlin, GermanyHead of Art Buying: Kim BianchiAccount Director: Stephen KimpelDesign Director: Stephanie BarthProduction: Lunik GmbH - Arne WeingartStylist: Sara DunnRetouching: Adrien Benard, Paris

  • Mobile marketing for photographers

    8 Feb 2010 | 9:51 am
    Caesar Lima's Interview to Photo District News“I love technology,” exclaims advertising photographer Caesar Lima. “It’s amazing what you can do these days. “Whether I’m creating an image or promoting it, anything and everything is possible.” Lima says that when the iPhone first came out, he and his staff designed an iPhone Web site so that viewers could see the same content from his regular site but formatted specifically for a phone screen (as well as to accommodate for horizontal and vertical phone positions).more>+

  • Juxtapoz interviews Baseman

    6 Feb 2010 | 5:48 pm
    Juxtapoz interviews BasemanExclusive Interview with Gary Baseman in Anticipation of “La Noche de la Fusión”
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    scaryideas

  • Gatorade : Journey [Video]

    5 Feb 2010 | 9:19 am
    Gatorade : Journey [Video]"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity. The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor…

  • Resto Van Harte : Breaking Dutch loneliness [Image]

    5 Feb 2010 | 8:58 am
    Resto Van Harte : Breaking Dutch loneliness [Image]Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.Agency: Lowe/DraftFCB Amsterdam, The Netherlands.

  • 1.FC Koln : Ballerina [Video]

    5 Feb 2010 | 7:28 am
    1.FC Koln : Ballerina [Video]"Show your hidden talent" We use the girlish motif of the ballerina to deliberately set viewers on the wrong track. The “air hanky” so often seen in soccer creates a surprising about-face and shows that even dainty girls can have true footballing talent in their veins. The commercial provocatively but humorously counters the cliché that girls should stick to certain types of sport from the word go. While women’s soccer is firmly on the map in the USA and Canada, it is more of a rarity in Germany despite the outstanding achievements of the country’s…

  • Picnic : Robot [Video]

    5 Feb 2010 | 6:47 am
    Picnic : Robot [Video]

  • Krebsgesellschaft Nordrhein-Westfalen e.V. : The Art - Breast Cancer [Image]

    5 Feb 2010 | 2:55 am
    Krebsgesellschaft Nordrhein-Westfalen e.V. : The Art - Breast Cancer [Image]The campaign is designed to break down psychological barriers in cancer screening and draw attention to the online prevention portal of this German state’s cancer society. We show motifs which at first glance appear to be colourful, abstract works of art. On reading the captions, the pictures turn out to be microscopic images of various cancer diseases. Because after all „There’s no art to early detection.“ as everyone can discover on www.cancer-test.de.Advertising Agency: Scholz & Friends NRW, Duesseldorf,…
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    The Ranch

  • My Top Three Super Bowl Ads

    8 Feb 2010 | 12:57 pm
    Super Bowl XLIV is over and there was a record 48 minutes of commercial time. Of all the commercials, my top three are below. These are the top three because of their simplicity, memorability ("stickiness"), and effectiveness.View the rest at The 2010 USA TODAY Ad MeterSM or the AdAge Special Report. #1. Parisian Love by Google in-house marketing department #2 Title: TruTV's Punxsutawney Polamalu by Grey, New York #3 Dorito's House Rules by crashthesuperbowl.com contest

  • Top 20 Super Bowl ads ever

    4 Feb 2010 | 11:10 am
    Since this Sunday is Super Bowl 44 here are the top 20 Super Bowl ads as chosen by Creativity Magazine. My top three personal favorites are below.Monster.com "When I Grow Up" by MullenReebok "Terry Tate Office Linebacker" by Arnell GroupMcDonald's "Showdown" by Leo Burnett

  • Web 2.0 Visualized

    4 Feb 2010 | 7:50 am
    This is a great Web 2.0 poster.

  • An ad for Haiti

    28 Jan 2010 | 12:48 pm
    What a simple and clear message. Via Adverblog.

  • Austin ADDYs Show at Seaholm - February 12th

    22 Jan 2010 | 7:24 am
    View it online.
 
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    AdBasha

  • 8 Feb 2010 | 5:19 am

    8 Feb 2010 | 5:19 am
    Tasali - DJTasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges ?" TASALI Chips - DJAgency: DDB DubaiCreative Director: Adham ObeidArt Director: Joy YounisAssociate Creative Director: Guido PecegoCopywriter: Karim HassanDirector: Andre' Chammas

  • TASALI Chips - Bruce Lee

    8 Feb 2010 | 4:57 am
    Tasali chips revamped come-back. Yet a mysterious question tickles one's curiosity... "How on earth do they make those ridges ?" TASALI Chips - Bruce LeeAgency: DDB DubaiCreative Director: Adham ObeidArt Director: Joy YounisAssociate Creative Director: Guido PecegoCopywriter: Karim HassanDirector: Andre' Chammas

  • Birell - The Official Sponsor of Egyptian Men

    11 Jan 2010 | 4:48 am
    Agency: Leo Burnett CairoExcellent work. Simple, well-acted, insightful, very funny and just in time. Basha!!

  • An Unclaimed Claim of Patriotism

    27 Dec 2009 | 7:26 am
    Lately I've noticed a bunch of billboards across Cairo viewing the Egyptian Flag. Just that, no sponsors, no advertisers, no agency name, nothing. Just the flag. You can spot a couple on the 6th of October bridge drive, and you can see some in Zamalek, some in Down Town and some random ones in other places.Now..these flag billboards came to life shortly after the Egypt/Algeria Fiasco, and have only increased since. I'm not sure what they're trying to convey by them, because they seem to claim patriotism, and this definitely isn't what patriotism is.I have never seen something like this…

  • Cottonil - A Tale of Undershirts and Boxers!

    16 Dec 2009 | 8:13 am
    It literally says that...CottonilVega BodyThat's all I wanted to say really..
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    jazarah!

  • Dave, Oprah & Jay Leno’s Super Bowl Ad For The Late Show with David Letterman

    Samer Marzouq
    8 Feb 2010 | 2:31 am
    Oprah and Jay Leno together with David Letterman to promote the Late Show with David Letterman! This is a cool SuperBowl commercial gathering Letterman with his rival Leno, the guy how has been the target for Dave’s jokes for long time, specially after the recent Tonight Show chaos. Tweet This! Share this on Facebook Share this on Linkedin Add this to Google Bookmarks Share this on del.icio.us Digg this! Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Post this to MySpace Seed this on Newsvine Submit this to Netvibes

  • SuperBowl 2010 Commercials | VW PunchDub

    Samer Marzouq
    7 Feb 2010 | 11:43 pm
    Here is a nice commercial by VW, the main message they were trying to communicate is the diversity of models they have. The end of the commercial is the best with Stevie Wonder and Tracy Morgan. You know the game every time you see a VW drive by, you punch a friend. Now, with 13 VW models, the game just got a whole lot better. Introducing PunchDub the game. It’s never been easier to reach out and punch someone. Tweet This! Share this on Facebook Share this on Linkedin Add this to Google Bookmarks Share this on del.icio.us Digg this! Buzz up! Stumble upon something good? Share it on…

  • The Band

    Samer Marzouq
    7 Feb 2010 | 1:33 am
    Meet the MistyTRIO, the vague unconventional band from our times, jazz at its finest, dance with me, make me sway, come say with me, come sway… Tweet This! Share this on Facebook Share this on Linkedin Add this to Google Bookmarks Share this on del.icio.us Digg this! Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Post this to MySpace Seed this on Newsvine Submit this to Netvibes

  • Live Borderless with the ultimate journey on Earth

    Samer Marzouq
    25 Jan 2010 | 2:53 pm
    What could be the ultimate journey around the world? Be part of this campaign from LG and you could win $100,000 and airlines tickets, quite amazing indeed. This campaign is part of LG’s efforts to promote their new borderless TV, which I believe has revolutionized the TV industry, I mean it’s less than 3cm in thickness, with a cool design! The crazy part of this campaign is the Dramatic Chipmunk, I’ve been following it on YouTube, and it’s pretty funny to see this character roaming around the world, this below video has gained almost 700,000 views in a month, some…

  • Burj Dubai through my Lens

    Samer Marzouq
    4 Jan 2010 | 3:44 am
    Here are some random photos I took for Burj Dubai, the tallest man-made building, which will be inaugurated today! You can check more photos and videos for the Burj Dubai here! Tweet This! Share this on Facebook Share this on Linkedin Add this to Google Bookmarks Share this on del.icio.us Digg this! Buzz up! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Post this to MySpace Seed this on Newsvine Submit this to Netvibes
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    ANUBIS

  • IAA supports live a life without limits by Nick Vujicic

    Anubis
    8 Feb 2010 | 3:13 am
    Filed under: IAA Kuwait Chapter

  • giving ad people the finger at the night of the ad eaters

    Anubis
    6 Feb 2010 | 2:10 am
    The organizers take 5KD from each member of the advertising industry attending the event, get paid by sponsors because of the quality of their captive audience (us), approach our clients directly for such sponsorships, and still insults the entier industry by promoting its event with a copycat that has become a cliche’!!!! it is clear that they are making money but what is not clear is why they refuse to endorse the industry. please notice it is the SAME photo with very little blurring on the side of the plagiarizer. Hulk on Playstation2 – 2004 Source : Cannes Lions…

  • IAA Kuwait Chapter hosts BPA round table discussion and Safe Media presentation

    Anubis
    1 Feb 2010 | 2:24 pm
    There is a very interesting local panel and guests from the UK, Kuwait and Dubai which promises a rich discussion. Filed under: IAA Kuwait Chapter

  • 2010 IAA Kuwait Chapter board elections

    Anubis
    31 Jan 2010 | 12:53 pm
    The newly elected IAA Kuwait Chapter board members. For the first time since the inception of the IAA Kuwait Chapter back in 1996 the newly elected board includes females (3), locals (2) and clients (2) The above photo was taken at Prime Media office back in December 1996  where the first meeting was held with the purpose of establishing the IAA Kuwait Chapter. can anyone point out the three newly elected board members who are in this photo The board members presiding over the new board elections: From left; Michel Barakat (Tresurer), Louai Alasfahani (Secretary General), Osama Abdalla…

  • IAA Kuwait Chapter elections

    Anubis
    30 Jan 2010 | 3:04 pm
    Today at 5:00 pm, members of the  IAA Kuwait Chapter will attend the elections for the new board at the Marina Hotel. All IAA members have been notified by e-mail days ago. Below are some photos taken during the 2008 IAA Kuwait Chapter elections. From left: Michel Barakat, Bassam Ghoryeb, Farid Salom, Dr. Danial Bolous, Osama Abdalla, Saeed Zaineldin and Louai Alasfahani Filed under: IAA Kuwait Chapter
 
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    ADS2BLOG - All about advertising in Kuwait

  • Global Magazine

    a2b
    7 Feb 2010 | 5:40 am
    (Click to enlarge pic) Creative Agency: PURE MARKETING & COMMUNICATIONS Creative Director: Mazen Dbouk Note: There is a rating embedded within this post, please visit this post to rate it.

  • Aljarida: Number One

    a2b
    4 Feb 2010 | 12:28 am
    (Click to enlarge pic) Note: There is a rating embedded within this post, please visit this post to rate it.

  • AdEaters, For Those Who Know Brands

    a2b
    2 Feb 2010 | 10:55 pm
    Update 07.02.10 (Click to enlarge pix) Note: There is a rating embedded within this post, please visit this post to rate it.

  • KDD Chocolate Milk is Back

    a2b
    1 Feb 2010 | 9:57 am
    Teaser Teaser Revealer Click to enlarge pix Note: There is a rating embedded within this post, please visit this post to rate it.

  • 5 Reveals 10 With Viva

    a2b
    25 Jan 2010 | 11:21 pm
    (Click to enlarge pic) Note: There is a rating embedded within this post, please visit this post to rate it.
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    Brand Architect

  • Plain Copying or Jung’s Collective Unconscious

    pjcollings
    7 Feb 2010 | 11:38 am
    Increasingly we are seen highly regarded ads repeating what has already been done. The quickest answer is plain copying, but I think perhaps Jung’s theory of the collective unconscious, or an adaptation of it, deserves consideration.

  • The iPad and the Ad

    pjcollings
    4 Feb 2010 | 12:13 pm
    Amid all the hype about the iPad and its e-reader / tablet peers, one question, long overdue, is starting to emerge in more mainstream conversation. How will the ads fit into this new environment where physical anchoring is jettisoned in...

  • Insuring Women Over Backward Men

    pjcollings
    2 Feb 2010 | 4:30 am
    Humour sells and South African agency Black River F.C. uses it to great effect for their client 1st for Women insurance brokers.

  • The Future of the Media Industry

    pjcollings
    1 Feb 2010 | 3:34 pm
    The future of the media industry is of vital importance to everyone in the communication industry, whether it be news or brand communication. Changes here are going to ripple across all related industries for a long time to come. Booz...

  • The New Rules of Brand Communication

    pjcollings
    30 Jan 2010 | 6:43 am
    There is a lot of advice on the new rules of brand communication, especially in the social media space, going around at the moment. Adding their contribution to the growing list, management consultancy Accenture recently issued a nice wrap-up of...
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    Between 10 and 5

  • Adam Hill – Velcro Suit

    Johann
    7 Feb 2010 | 10:45 pm
    We got pointed to the work of Adam Hill on Flickr, check out his great designs on his Flickr profile. Loving it! Thanks Alex Gordon for pointing it out. If you like this, you'll probably also like:Justice Mukheli illustrationsFresh work uploaded to FlickrMichael Tymbios: Graphic Designer & Illustrator © johann for Between 10 and 5, 2010. | Permalink | One comment | Add to del.icio.us Post tags: adam hill, velcro suit

  • Introducing Bokkie

    Kate
    5 Feb 2010 | 1:35 am
    The new South African Springboks mascot promotional video produced entirely in house at Sunrise Productions in Cape Town. www.sunrise.co.za [via @hennokruger] If you like this, you'll probably also like:Conduit sneak previewsCape Toon animation for Coca ColaBun&Bunee Federation to air this weekend © Kate for Between 10 and 5, 2010. | Permalink | 4 comments | Add to del.icio.us Post tags: bokkie, springboks mascot, sunrise productions

  • Cape Times Print Campaign by Lowe Bull

    Johann
    5 Feb 2010 | 12:55 am
    Check out these epic ads for Cape Times by Lowe Bull. Agency:  Lowe Bull, Cape Town, South Africa Agency website: http://www.lowebull.com Creative Director: Kirk Gainsford, Alistair Morgan Art Director: Cameron Watson Copywriter: Simon Lotze Photographer: Michael & Nick Published: January 2010 If you like this, you'll probably also like:Heart 104.9 FM CD Billboard by Lowe Bull Cape TownMedal Paints Campaign by Lowe Bull Joh’burgPizetta Print Campaign © johann for Between 10 and 5, 2010. | Permalink | One comment | Add to del.icio.us Post tags: Alistair Morgan, Cameron Watson, cape…

  • The Butchers FRIDAY CUT!

    Kate Butcher
    4 Feb 2010 | 11:30 pm
    I generally take my roll as Friday ‘gees’ crusader very seriously but sometimes even I get into a silly mood. This is one of those weeks. Its been hectic and when I heard this song I couldn’t stop smiling despite the mayhem around me. SO for all of you who need a little bit of crazy silliness this is for you. Don’t be afraid to freak out your work colleagues  – It’s mandatory that you jump up and shake your booty! To download the Mp3 CLICK HERE Send me your Friday song suggestions either on TWITTER or  FACEBOOK. And let me know whats happening this…

  • Lauren Fowler Prom poster

    Uno
    4 Feb 2010 | 11:00 pm
    Gotta love this little poster by Lauren Fowler. If you like this, you'll probably also like:Wallpapers by Lauren FowlerLauren Fowler Show ReelNew Craft work from Lauren Fowler © Uno for Between 10 and 5, 2010. | Permalink | No comment | Add to del.icio.us Post tags: lauren fowler
 
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    The Batrachian Chronicles

  • iDontThinkSo…

    Amod Munga
    8 Feb 2010 | 4:12 am
    Uncle Steve wants you to buy this thrice over the next 5 years. So the world has as one lost its friggin’ mind over the launch of the iPad last week. Yeah. And you may have noticed that I’ve taken my time to write about it. Yeah. And that’s because I’m not that impressed. No USB, no multi-tasking, no flash support thanks to @eXCheez for the heads up), no camera… What the hell were Apple thinking? They were probably thinking “We need to hype the hell out of this bitch because essentially all we’ve really got is a prototype – and we need to be…

  • Friday Funny…

    Amod Munga
    5 Feb 2010 | 2:45 am
    Welcome  to the weekend…let’s get it started… First up, Air New Zealand puts itself in the firing line with this one, entitled “Cougars”. I don’t know what any of the people involved in this were thinking. Think you had a bad week? Spare a thought for Dave Kiely, the poor wanker…I mean banker…who was busted looking at soft-core porn pics ON LIVE TELEVISION! In the clip below, he’s the loss under the SKY NEWS banner in the top left corner. Serious FAIL. Anyway, apparently he claims he was set up. Quite frankly, I don’t see what all…

  • Zero Sax Appeal…

    Amod Munga
    3 Feb 2010 | 10:51 pm
    Did you buy a Sax Appeal today? You know: that time-honoured university annual that raises funds for some charity or other? Me neither. And here’s why:  in years gone by I remember the students dressing up to theme or at least making an effort to look extraordinary. Recently, I’ve noticed the disturbing trend just not to put in any effort…at all. I mean, what was this year’s theme? “Students Assing Around At Intersections“? The teams I saw in Pinelands were just not even trying. Let’s be honest: the articles are hardly side-splittingly funny or even…

  • Igor! Fetch Me Some Balls…

    Amod Munga
    1 Feb 2010 | 3:00 pm
    So let’s say you wanna be a coroner… Shut up. Go along with this ok? Now you could be campaign along the lines of who’s the better person for the job, citing experience and qualifications…or you could do like Dwight Mckenna and call your current coroner, Dr Minyard, a mad-scientist… Wow. That would be so awesome if our politicians could grow some balls and do that.Would make electioneering so much more fun…and who knows? Maybe some truth will spill out too…

  • adidas Augmented…

    Amod Munga
    31 Jan 2010 | 3:00 pm
    So when is a sneaker NOT a sneaker? When it’s a game controller… Yup. Read it again. I’ll wait. Those nutty folks over at adidas have decided that wearing cool shoes is just not enough any more. They believe that these days you should be able to play games on it. Of course. So they’ve embedded a augmented reality coding in the tongue of the sneakers. Hold the tongue up to the camera on your internet-box and away you go! Augmented reality games that update once a month, right there in your socks. And yes, you use the sneaker itself as the controller. Here’s a…
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    Adoholik

  • Peugeot 206 : Crucifix

    Bibhuti
    8 Feb 2010 | 8:49 am
    Agency: Euro RSCG Buenos Aires, Argentina Published: 2001

  • Dean’s Whisky : Surprisingly Mild

    Bibhuti
    6 Feb 2010 | 12:01 am
    Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base. Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen Creative Director: Alexander Hansen Art Director: Mario Zaradic Copywriter: Annika Hüllebrand Graphics: Sebastian Jahrmarkt Photographer: Johannes Pöttgens Managing Director: Raphael Brinkert Management Supervisor:…

  • Ansell Glove : Ultra Grip

    Bibhuti
    5 Feb 2010 | 8:58 am
    Agency: McCann, Bangkok, Thailand Chief Creative Officer: Martin Lee Copywriter: Surakai Ngenmaneerongroj Creative Director: Supachai Toemtechatpong Art Director: Supachai Toemtechatpong

  • Viagra : Wood

    Bibhuti
    3 Feb 2010 | 9:02 am
    Agency: TBWA\PHS, Helsinki, Finland Art Director: Tuukka Tujula Copywriter: Taro Korhonen Illustrator: Elisa Konttinen Photographer: Kimmo Virtanen Post-Production: Fake Graphics Art Buyer: Kirsi Pärni Published: November 2009 Via [adsoftheworld]

  • Vanarai Foundation : Water Waste

    Bibhuti
    2 Feb 2010 | 9:55 am
    Agency: McCann Worldgroup, Mumbai, India Regional Executive Creative Director: Prasoon Joshi Executive Creative Director: Ryan Menezes Art Director: Sandip Gaikwad, Milind Palav Copywriter: Lolita D’souza Photographer: Saish Kambli Via [ibelieveinadv]
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    Adpunch

  • Worst movie taglines

    jeevanjoby
    8 Feb 2010 | 7:23 am
    Well, huffington post presents a slide show of worst 15 movie taglines. The slide show, which is accompanied by cheeky comments on the taglines of the respective movies, shows how several of ambitious taglines misfired. Some of the worst taglines lack sensible punch and power to make an impact. Some taglines reflect an irresponsible amount of lethargy. Like: Die Hard 2 - Die Harder and Clash Of The Titans - Titans Will Clash One of them, as the article comments rightly, lacks self-esteem. (Ape - Not to be confused with King Kong.) Some are senselessly crafted in unsure ideation, like: Life Is…

  • American apparel is searching for a brand new butt

    jeevanjoby
    8 Feb 2010 | 7:07 am
    Interested? Well, this is true. The battle for the best bum begins! They are searching for a new butt to be the new ‘face’ of there future naughtiness. Interested? Just send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites. You must be 18 years of age or older to enter. Well, if you are so confident about your backyard, here you go! All the butt.

  • Australian army withdraws ‘sexist’ ad

    jeevanjoby
    8 Feb 2010 | 7:04 am
    An ad for Australian army has been pulled off owing to widespread protests, particularly from feminist groups, owing to its overtly sexist nature which is allegedly degrading to the women. The video shows hot women chasing after a tank, begging for a ‘joyride’. the young soldier in the ad is offering the women a joyride, and there are so many obvious innuendos in their conversation. The women are featured in revealing clothes, and the camera looks at them through different naughty angles. The ad was an obvious attempt to attract more young men to the army. But, can babes attract men to…

  • What kind of billionaire would you be?

    jeevanjoby
    8 Feb 2010 | 7:00 am
    That is what Minnesota lottery asks you in their new advertising questionnaire developed by Colle+McVoy . Well, it may vary as per your tastes. The commercial features slightly humorous examples of a couch potato in a really relaxed mood, a guy who poses for luxurious portraits and a granny who makes a world tour in a private jet. The question – what kind of billionaire would you be- is repeatedly asked. In terms of its aesthetic value, the commercial only entertains us to a minimal extent. The examples presented in the commercial could have been more appealing and forceful.

  • First Hug: abandoned babies, again

    jeevanjoby
    8 Feb 2010 | 6:54 am
    Another ambient advertising effort which fakes abandoned baby situations. Well, we have seen how, during Christmas, those abandoned baby dolls (Jesus!) surprised us. This ambient effort from Hibuk Rishon’s (First Hug) aims to make awareness among the people about the association and its activities. They also wanted to make people to understand the plight of abandoned babies. I will wonder. You too may wonder what. Once. The next time the law of diminishing marginal utility comes applicable in advertising too. CREDITS Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal Chief…
 
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    The Admosphere

  • DUKE (Duta-Ulu Kelang Expressway) highway

    5 Feb 2010 | 3:42 am
    Opened in late ‘08, the DUKE (Duta-Ulu Kelang Expressway) highway connects one end of KL to another in under 10min. This year’s Chinese New Year marked the highway’s first festive season. It was the most suitable time to enhance awareness & branding amongst target audience… Instead of a festive ad in the papers that could be lost in the clutter, they chose a more direct & unexpected communication piece: a Chinese New Year card handed out at toll gates. Cleverly combining two different languages in a creative manner, the card had the DUKE name as the headline that eventually turned…

  • Panadol Menstrual

    3 Jan 2010 | 5:51 pm
    Title: Cupid, Romance - Prince CharmingAgency: Ogilvy & Mather MalaysiaExecutive Creative Director: Daniel ComarCreative Director: Brian Capel, Paul LimArt Director: Mag's Lim, Daniel LooCopywriter: Daniel Loo, Mag's LimPhotographer: Allan Dang

  • QE Convenience Store

    14 Dec 2009 | 7:47 pm
    Title: Busker, Purse, PiggyBankAgency: Grey Kuala LumpurCreative Director: David SinArt Director: Phoecus Lee, David SinCopywriter: Tan Jit Seng

  • SPCA

    10 Dec 2009 | 2:54 am
    Title: BewareAgency: Grey Kuala Lumpur, MalaysiaCreative Director: David SinArt Directors: Phoecus Lee, David SinCopywriters: Charlene Ong, Collin YeohDesigner: Lim Kui Onn

  • Sharpie Accent Highlighter

    25 Nov 2009 | 11:06 am
    Title: Yellow, Blue, GreenAgency: McCann Erickson MalaysiaExecutive Creative Director: Hwa/Szu-Hung LeeCD/Copywriter: christie hermanCreative Group Head/ Art Director: Hans LeePhotographer: Studio 360
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    ANGUS WHINES

  • Design

    Kirsty
    8 Feb 2010 | 5:33 pm
    I love Mikey Burton. Via Swiss Miss

  • Names

    Kirsty
    5 Feb 2010 | 2:49 pm
    'Angus Whines' seems right for a blog which started, lightheartedly, at a time that 'Angus Wines' also started on a more serious note.It also seems right for a blog that includes sarcastic commentary on the crap aspects and output of the advertising industry, among other things.I'm not convinced, however, that it's right for posts on life in the Fleurieu and an attempt to be inspired in that life.But I'm loath to start a second blog.  Strangely, I don't think I'm a two-blog person.Which means, perhaps, that the name and URL of this blog may well change soon.  Terrifying but…

  • Hipsters

    Kirsty
    4 Feb 2010 | 2:04 am
    Fabulous blog that takes the piss out of people in uber cool environments. Via Carolyn Anna

  • Encounters

    Kirsty
    2 Feb 2010 | 11:19 pm
    Each day in 2009, Nicholas Felton, the co-founder of the fabulous Daytum, asked every person with whom he had a meaningful encounter to submit a record of the meeting through an online survey.  He used this information to form his personal 2009 Annual Report.  Brilliant. Via The Book of Revelations

  • Home

    Kirsty
    1 Feb 2010 | 2:16 am
    I can't seem to get enough of this song at the moment.  It's worth getting their album.Via Mish
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    Digital Post

  • I phone app saves life of Haiti earthquake victim…

    jgarcia@pbpost.com     Could it also save your business? It was reported recently that a man trapped in rubble following the Haiti earthquake used an Apple iPhone app to learn how to dress his wounds and stave off the threat of shock. If an app helped this man, imagine the lifeline this technology might ...

  • SMO or Social Media Optimization (Part 2)

    llambert@pbpost.com Visit my Palm Beach Post Business Profile Site!! The Palm Beach Post does a great job with engaging in social media.  We've surveyed our readers to find out what they're looking for, what they want to see and hear, etc. you can also find widgets throughout the Palm Beach Post Web ...

  • SMO or Social Media Optimization (Part 1)

    llambert@pbpost.com Visit my Palm Beach Post Business Profile Site!! I'm sure you've heard of social media sites like Facebook, Digg, Twitter, and YouTube. These networking sites allow you to build a community of people who can help spread the word about you and your Web site. YouTube is a video share site or ...

  • Google Images - Why Should You Care?

    llambert@pbpost.com Visit my Palm Beach Post Business Profile Site!! Just today a co-worker asked me about Google Images. He just wanted to understand Google Images better. This lead to a conversation about ALT Tags, Google ruling the world, etc. I could talk about this stuff all day, but I won't bore you ...

  • Google Analytics - Tracking Your Site’s Performance

    llambert@pbpost.com Visit my Palm Beach Post Business Profile Site!! Anyone who knows me knows that I am a huge fan of Google Analytics. I love the ease of use, the data it has the ability to gather, and it's FREE!! Check out Google Analytics by visiting the site at Google.com/analytics. You will need ...
 
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    AdAge: Complete News

  • The Absolute Best Super Bowl XLIV Ad

    8 Feb 2010 | 1:14 pm
    It was like a breath of fresh air. It was like walking out of a noisy party into a peaceful spring night. It was remarkably striking in its simplicity. It put the furry animals in perspective. It made all the digital wizardry disappear into the background. It put my consumer exuberance on pause for a brief moment.

  • Why Issue-Based Advertising Is Like Walking a Minefield

    8 Feb 2010 | 12:58 pm
    Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.

  • Super Bowl Is Most-Watched TV Event Ever

    8 Feb 2010 | 12:56 pm
    MINNEAPOLIS (AdAge.com) -- Countless cable options, let alone smaller screens like computers and cellphones. The broadcast business model under assault. Two teams from relatively small markets. Add it up -- as CBS has -- and what do you get? The most-watched TV event of all time.

  • Drawing on the Pencil Project

    8 Feb 2010 | 12:30 pm
    On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.

  • Does a Small Agency Need a Creative Director With a Super Bowl Mentality?

    8 Feb 2010 | 10:55 am
    But now that I own my own shop, in a different era, I watched last night's Super Bowl spots and thought, "What kind of creative talent does a small agency need in 2010?"
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    AdAge: All Blogs

  • The Absolute Best Super Bowl XLIV Ad

    8 Feb 2010 | 1:14 pm
    It was like a breath of fresh air. It was like walking out of a noisy party into a peaceful spring night. It was remarkably striking in its simplicity. It put the furry animals in perspective. It made all the digital wizardry disappear into the background. It put my consumer exuberance on pause for a brief moment.

  • Drawing on the Pencil Project

    8 Feb 2010 | 12:30 pm
    On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.

  • Re-imagining the 'Design of Business'

    8 Feb 2010 | 11:59 am
    "The Design of Business" is a perceptive, wide-ranging, entertaining and, at less than 200 pages, tightly written guide for marketers that truly want to make innovation part of their DNA.

  • Does a Small Agency Need a Creative Director With a Super Bowl Mentality?

    8 Feb 2010 | 10:55 am
    But now that I own my own shop, in a different era, I watched last night's Super Bowl spots and thought, "What kind of creative talent does a small agency need in 2010?"

  • Super Bowl Commercials Going the Way of the Dodo

    8 Feb 2010 | 9:38 am
    There was much debate on whether Pepsi made the right choice not to participate in the Super Bowl commercial spectacle. Ironically, most of those who bought commercials didn't participate either. No one wants to do a great commercial for the Super Bowl anymore. It looks like we're just out of ideas. But if the future Super Bowl commercials are like what we had this year, the hype is over.
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    AdAge: Latest News

  • Why Issue-Based Advertising Is Like Walking a Minefield

    8 Feb 2010 | 12:58 pm
    Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.

  • Super Bowl Is Most-Watched TV Event Ever

    8 Feb 2010 | 12:56 pm
    MINNEAPOLIS (AdAge.com) -- Countless cable options, let alone smaller screens like computers and cellphones. The broadcast business model under assault. Two teams from relatively small markets. Add it up -- as CBS has -- and what do you get? The most-watched TV event of all time.

  • New Orleans Is a Super Bowl Winner

    8 Feb 2010 | 11:41 am
    NEW YORK (AdAge.com) -- The city that was ravaged by Hurricane Katrina in 2005 and has struggled to regain its economic footing, particularly through tourism, received a huge jolt from the day-long Super Bowl coverage that culminated in a victory by the New Orleans Saints over the Indianapolis Colts.

  • Why the Super Bowl Doesn't Loom So Large Any More

    8 Feb 2010 | 10:39 am
    NEW YORK (AdAge.com) -- The Super Bowl has long been -- and probably shall forever be -- known as the Big Game. Yet developments over the past two years make us think it's getting a little smaller.

  • Budweiser Turns 'Big Brother' for World Cup

    8 Feb 2010 | 10:28 am
    CHICAGO (AdAge.com) -- Anheuser-Busch InBev has kept largely mum on its marketing plans for this summer's FIFA World Cup, but it tipped its hand a bit late Friday when agency DDB put out a casting call for an apparent Bud-themed reality show.
 
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    AdAge: Agency News

  • Mindshare Picks Up Unilever's North American Media Account

    8 Feb 2010 | 10:15 am
    NEW YORK (AdAge.com) -- After a seven-month review, Unilever has awarded its $800 million North American media-planning and -buying account to Mindshare, executives with knowledge of the review said.

  • Why Indie Boutique Toy's Story Came to a Surprise End

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- After last week's shuttering of the highly regarded, 4-year-old boutique agency Toy, Ad Age queried small-agency leaders across the industry to see how they're tackling the times.

  • TBWA Anoints a Chief Compensation Officer

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- Rising tensions between agencies and marketing procurement have birthed a new role in the agency C-suite: the chief compensation officer.

  • Should Cannes' New Ad Award Be Called The Crispin?

    5 Feb 2010 | 10:37 am
    NEW YORK (AdAge.com) -- In addition to the bushels of industry plaudits the agency picks up every year, it looks like Crispin Porter & Bogusky, the flagship agency of Toronto-based holding company MDC Partners, is the front-runner to add another prize to its trophy case: Independent Agency of the Year.

  • Bartle Bogle Implements New Management Model in New York

    4 Feb 2010 | 12:55 pm
    NEW YORK (AdAge.com) -- Greg Andersen has been named CEO of Bartle Bogle Hegarty, New York, taking the reins from Emma Cookson. Ms. Cookson is moving into the role of chairman and will focus on the shop's $270 million account: General Motors' Cadillac.
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    AdAge: CMO Strategy

  • Why Issue-Based Advertising Is Like Walking a Minefield

    8 Feb 2010 | 12:58 pm
    Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.

  • What Good Are the Words to a Song Without the Music?

    7 Feb 2010 | 9:00 pm
    Without a visual hammer, an advertising campaign is almost certain to fail.

  • American Family Insurance Grows Its Family With Trust

    7 Feb 2010 | 9:00 pm
    LOS ANGELES (AdAge.com) -- American Family Insurance VP-Marketing Lisa Bacus recently spoke with Ad Age about lessons learned from her entertainment programs, the importance of bringing all her agency partners together for quarterly creative meetings and why branding should always prevail over tactics.

  • Remember to Give Them What They Want (It's Really Very Simple)

    3 Feb 2010 | 10:03 am
    The most-successful brands do not focus on what we need; they focus on what we want. Fortunately for brands, when it comes to identifying what people want, we aren't particularly complex. The human mind seeks to satisfy 10 primary wants. Direct your actions toward meeting as many as possible, and your brand will grow exponentially.
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    AdAge: Digital

  • To Regain Luster, Oscars Get a Social-Media Makeover

    8 Feb 2010 | 8:32 am
    LOS ANGELES (AdAge.com) -- Like all things Hollywood, Oscar is getting some work done to keep up a more youthful appearance. Along with the ballyhoo surrounding the Best Picture category, now with 10 nominees instead of five for this year's 82nd annual telecast, airing March 7 on ABC, the ceremony is getting its first social-media push to attract younger viewers.

  • Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- Pepsi's Refresh Project, a first-of-its-kind experiment in social media that invests the brand in community-building projects, won't simply leave a legacy for the recipients of its financial grants. It's also a pivotal test case for other brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.

  • Use Your Scale to Cut a Path to Potential Consumers' Attention

    7 Feb 2010 | 9:00 pm
    The single biggest challenge marketers face in the next 10 years is attention scarcity. Bank on it.

  • In Age of Friending, Consumers Trust Their Friends Less

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- According to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008.

  • Online Video One Step Closer to TV-Sized Ad Loads

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- In the short history of online TV-watching, one standard has largely held fast: Shows that run online have significantly fewer ads than shows that run on the boob tube. But that could soon change.
 
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    AdAge: Global News

  • Budweiser Turns 'Big Brother' for World Cup

    8 Feb 2010 | 10:28 am
    CHICAGO (AdAge.com) -- Anheuser-Busch InBev has kept largely mum on its marketing plans for this summer's FIFA World Cup, but it tipped its hand a bit late Friday when agency DDB put out a casting call for an apparent Bud-themed reality show.

  • Should Cannes' New Ad Award Be Called The Crispin?

    5 Feb 2010 | 10:37 am
    NEW YORK (AdAge.com) -- In addition to the bushels of industry plaudits the agency picks up every year, it looks like Crispin Porter & Bogusky, the flagship agency of Toronto-based holding company MDC Partners, is the front-runner to add another prize to its trophy case: Independent Agency of the Year.

  • In Spain, Pepsi Becomes 'Pesi'

    4 Feb 2010 | 7:34 am
    BUENOS AIRES (AdAge.com) -- Pepsi-Cola's intriguing insight from Latin America that many Spanish speakers can pronounce the brand's name more easily and phonetically without that pesky second "P," has arrived in Spain. In a new commercial-within-a-commercial, hunky Spanish soccer star Fernando Torres gets fed up when the director keeps correcting the way he says "Pesi" on camera.

  • Why It's OK to Wash Potatoes in a Washing Machine

    3 Feb 2010 | 1:27 pm
    HONG KONG (AdAgeChina.com) -- Philip Carmichael is orchestrating Haier's efforts to build a global brand in Asia, a key region for the Chinese appliance giant. During a trip to Hong Kong last month to address the Foreign Correspondents' Club, he met with Ad Age China Editor Normandy Madden to talk about the challenges facing Haier as the company grows overseas, and the challenges for an American executive working at a Chinese company.

  • U.K. Election Ad of Conservative Leader Is Glossier Than He Is

    3 Feb 2010 | 10:35 am
    LONDON (AdAge.com) -- A heavily airbrushed poster created for the Conservative Party's election campaign has backfired spectacularly and exposed the party's leader and candidate for prime minister, David Cameron, to public ridicule, playing straight into the hands of the rival Labour Party.
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    AdAge: Hispanic Marketing

  • It's No Coincidence Everyone in This Spanish Soap Drives a Ford

    31 Jan 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- In a world of dual screens, Telemundo and Ford are trying to redefine branded programming.

  • Clorox and Univision Create a Prime-Time Special

    28 Jan 2010 | 1:46 pm
    NEW YORK (AdAge.com) -- Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting toward not only product placement but also thoroughly threading its product and messages across a program or series -- all meant to create an affinity with specific groups of consumers.

  • The Best of Latin American Marketing in 2009

    17 Jan 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009.

  • Marketers Join Forces to Better Target Hispanics

    3 Jan 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- A new peer-to-peer business network is bringing together Hispanic marketers to share everything from dealing with the need for better data to hot topics such as the acculturation of Latino consumers.

  • Agency Hits: African-American Favorites

    3 Jan 2010 | 9:00 pm
    Among Multicultural Agency of the Year entries, campaigns by Verizon Wireless and American Airlines targeting African-American consumers stood out.
 
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    AdAge: Media Works

  • Super Bowl Is Most-Watched TV Event Ever

    8 Feb 2010 | 12:56 pm
    MINNEAPOLIS (AdAge.com) -- Countless cable options, let alone smaller screens like computers and cellphones. The broadcast business model under assault. Two teams from relatively small markets. Add it up -- as CBS has -- and what do you get? The most-watched TV event of all time.

  • Magazines Slow Their Losses at Newsstand

    8 Feb 2010 | 8:57 am
    NEW YORK (AdAge.com) -- Consumers continued to cut back on purchases at magazine newsstands in the second half of last year, but publishers managed to slow the rate of attrition, according to the semi-annual circulation report released today by the Audit Bureau of Circulations.

  • Online Video One Step Closer to TV-Sized Ad Loads

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- In the short history of online TV-watching, one standard has largely held fast: Shows that run online have significantly fewer ads than shows that run on the boob tube. But that could soon change.

  • What Will Happen to Media When All the Billionaires Bail?

    7 Feb 2010 | 9:00 pm
    If you're a certain sort of still-employed media person, you're probably wondering how much longer you can hold on to your job. But the larger question might be: Just how unreal -- illusory, delusional, unmoored from the realities of the marketplace -- has your job been all along?

  • Marketers Say TV Spending Will Drop. Nets Stay Bullish. Let the Deals Begin

    7 Feb 2010 | 9:00 pm
    NEW YORK (AdAge.com) -- Even as major marketers once again threaten to pull back on TV spending -- a new survey indicates they will allocate only 41% of their budgets to the medium this year -- the TV networks are gearing up for an "upfront" ad-sales market they expect will be more robust than in the recent past.
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    AdAge: Talentworks

  • Would Your Manager Walk a Mile in Your Moccasins?

    8 Feb 2010 | 10:25 am
    In a perfect world, all work leaders would make a practice of role-reversal. Unfortunately, most don't have the luxury of delaying their real work to do the work of their employees. As employees, we can all be proactive. If you feel as though your boss is clueless about your day-to-day activities, empower yourself to enlighten her about your routine.

  • To Freelance or Not to Freelance?

    4 Feb 2010 | 9:42 am
    Many creatives are often required to choose between freelancing or pursuing a full-time gig. Over time I've come to realize that people feel certain ways about freelancing, both good and bad.

  • Set Short-Term Career Goals

    2 Feb 2010 | 9:43 am
    While 2010 will still be a year of constant challenges for the entire market, as young professionals it may be smart to start planning our careers step by step, from short-term goal to short-term goal. It might sound a bit too calculated for a Millennial, but give it a chance; it will help you prioritize your work and will make you anticipate the next natural step.

  • Campfire Names Jeremiah Rosen as Its First President

    2 Feb 2010 | 8:20 am
    Campfire has promoted Jeremiah Rosen to president, a new position for the marketing agency.

  • What Makes You Employable in 2010?

    1 Feb 2010 | 9:49 am
    We live in a rapidly changing business world, and the agency business is likely to continue to face huge shifts in 2010. Still, there are certain core tenets that can act as guidelines to help make you more employable. Here's what will get you hired this year.
 
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    AdAge: The Media Guy

  • What Will Happen to Media When All the Billionaires Bail?

    7 Feb 2010 | 9:00 pm
    If you're a certain sort of still-employed media person, you're probably wondering how much longer you can hold on to your job. But the larger question might be: Just how unreal -- illusory, delusional, unmoored from the realities of the marketplace -- has your job been all along?

  • I Swear to Good You Are God at This

    5 Feb 2010 | 7:31 am
    San Diego-based Holiday Matinee is a lot of things: for starters, a creative cooperative, a marketing consultancy and a design shop, with a zesty roster of clients over the past decade including W Hotels, Zappos.com, MTV and Urban Outfitters. It's also a trend-spotting blog, an eco-conscious purveyor of fashion ... and now a book publisher.

  • Obama Introduces iPad, Steve Jobs Gives State of the Union Address ...

    27 Jan 2010 | 10:02 am
    Apparently the president of the United States is giving some sort of speech later. But that hasn't stopped Steve Jobs from briefly overtaking him once already today as a Twitter trending topic.

  • Should President Obama Fire Jeff Zucker?

    25 Jan 2010 | 5:03 am
    My fellow Americans, I say: It's time to rise up and refuse to sit back while Jeff Zucker continues to destroy a great American media company and its broadcast franchises. It's time for an intervention -- an intervention of the very highest order!

  • What Would Happen if 'The Situation' Wore His Pants on the Ground?

    20 Jan 2010 | 9:54 am
    Because pop-culture junkies cannot live by Lenogate alone, this week's Trendrr chart -- possibly the most important Trendrr chart in the history of Trendrr charts ever -- takes a look at Twitter buzz surrounding something other than Coco and The Chin.
 
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    AdAge: The Big Tent

  • Vanity Fair's White Issue

    8 Feb 2010 | 8:53 am
    During this past decade, Hollywood has actually trended toward more inclusion. The results: record box office numbers. That is a trend that I would expect to continue into the next decade. Diversity is good for audiences and good for business. So what's with Vanity Fair's obsession with white women?

  • The Source Interviews Lewis Williams

    3 Feb 2010 | 3:02 pm
    Hip-hop magazine The Source is celebrating Black History Month, in part, by showcasing different brand ambassadors. To kick things off, they interviewed Lewis Williams of Burrell Communications.

  • The Country Might Not Need a 'Minority Czar,' but Advertising Does

    3 Feb 2010 | 9:35 am
    Both the advertising industry and the Obama administration could use some good PR on minority relations these days -- and the Minority Czar may just be the answer.

  • Stereotyping Mexicans in Mexico Is OK ...

    2 Feb 2010 | 10:45 am
    U.S. midfielder Landon Donovan is apparently so well-known in Mexico that he is the star of a new TV commercial pitching -- of all things -- a soccer-themed lottery product, Gana Gol, owned by Grupo Televisa.

  • TNT Show Portrays Black Man as Friend, Not Sidekick

    2 Feb 2010 | 8:47 am
    The writers of "Men of a Certain Age" have not portrayed Andre Braugher's character as the black friend, but as a friend.
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    AdAge: The Campaign Trail

  • Coroner Candidate Calls Opponent Dr. Frankenstein in Ad

    29 Jan 2010 | 3:11 pm
    TPM has found a rather charming ad currently being run in the Orleans Parish race for coroner. According to TPM, the ad from Dwight McKenna, "attacks the incumbent coroner, Frank Minyard, as a Dr. Frankenstein who sells body parts." That can't be true, can it? Well, yes, it is.

  • Supreme Court Rejects Campaign Finance Limits

    21 Jan 2010 | 7:32 am
    the U.S. Supreme Court on a 5 to 4 decision dealt a major blow to campaign finance limits today, potentially opening the flood gates for additional political ad spending by corporations, unions and special interest groups.

  • Pass Health-Care Bill for the Dying Children

    17 Nov 2009 | 2:47 pm
    If you can count on the Republicans to scare the bejeezus out of you with bombs and vaguely threatening foreigners, you can also count on the Democrats to trot out some cute kids to basically say that if health-care reform isn't passed they will die and, in the process, bankrupt their parents. That's the message at the heart of the winning entry in the Organizing for America Health Reform Video Challenge.

  • Health-Care-Debate Advertising Runs Risk of Overexposure

    16 Sep 2009 | 12:06 pm
    As health-care ad spending nears $100 million and the president makes his rounds on most of the talk shows, is it possible that the American media consumer is on the verge of a health-care overload? Now I know between cable TV, Facebook and a good book (on your Kindle, of course), there are plenty of ways to escape this media onslaught, but it's getting harder to do so and soon may become impossible.

  • Agency Creative Wants to Teach Congress to Read

    14 Sep 2009 | 1:38 pm
    The simple mission is to "convince every member of the House and Senate to sign a "ReadtoVote" pledge, agreeing never to vote on any bill before personally reading and understanding every word of it.
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    AdAge: Digital Next

  • Why I Caved, Bought Cable TV, and Gave Up on My 'Hulu Household'

    5 Feb 2010 | 7:24 am
    Late last month, I walked into the Time Warner Cable store on East 23rd Street in Manhattan and sat down with a saleswoman. I left a few minutes later with a bright orange shopping bag, a new digital cable box, and $80-plus monthly digital cable subscription. OK, that's not too out-of-the-ordinary. But by buying cable, I was a failure.

  • The IAgency: How the IPad Will Change the Advertising Business

    3 Feb 2010 | 8:37 am
    What a difference a week makes. With Apple's announcement of the iPad last Wednesday, publishers may have just gotten a reprieve from their death sentence, and agencies may have just been handed a convenient way to get into the content business.

  • Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'

    1 Feb 2010 | 8:19 am
    Rarely do you get so many Americans watching one event and actually enjoying the advertising. It's a tremendous opportunity for most brand marketers and we'd be foolish to look at this year's Super Bowl as proof of either the rejuvenation of the 30-second spot or the rejection of it.

  • Is the IPad Publishing's Savior? Pro and Con

    29 Jan 2010 | 7:24 am
    This week's iPad launch brought publishing's future back to many media minds; we asked two agency thinkers to argue the pros and cons of the device's potential for reviving a sagging industry. Arguing pro is Hill Holiday's Greg Winter; con is Hill Holiday's Ilya Vedrashko.

  • In Praise of Seth Godin's 'Linchpin'

    28 Jan 2010 | 8:23 am
    Seth Godin's premise is that today's organizational structure is a throwback to the days of factories, with interchangeable parts and interchangeable workers. Basically, this means that if you do your job as you're told, then you're easy to replace. Seth wants you to "become indispensable" instead.
 
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    AdAge: GenNext

  • To Freelance or Not to Freelance?

    4 Feb 2010 | 9:42 am
    Many creatives are often required to choose between freelancing or pursuing a full-time gig. Over time I've come to realize that people feel certain ways about freelancing, both good and bad.

  • Set Short-Term Career Goals

    2 Feb 2010 | 9:43 am
    While 2010 will still be a year of constant challenges for the entire market, as young professionals it may be smart to start planning our careers step by step, from short-term goal to short-term goal. It might sound a bit too calculated for a Millennial, but give it a chance; it will help you prioritize your work and will make you anticipate the next natural step.

  • Tips to Maintain Your Network

    29 Jan 2010 | 12:43 pm
    As I went through college and entered into the industry, I met many people. Some became great friends and great connections, while others I severely neglected, and they eventually faded away. Along the way, I've made many mistakes when maintaining and growing my network. As a result, I've gleaned some simple tips for avoiding some of the major pitfalls.

  • Don't Lose Your Joie de Vivre

    28 Jan 2010 | 8:43 am
    It's rough out there. Even if you're lucky enough to have a job, the likelihood of getting a raise or a promotion is pretty slim these days. Everyone is overworked, which means nobody is getting as much attention or gratitude as they deserve. Without incentives, it's easy to lose inspiration. I asked some friends and tweeps how they stay motivated, and what they came back with was so utterly perfect and brilliant, I had to share it.

  • Don't Mind the Haters, Students; This Career's Still a Worthy Pursuit

    26 Jan 2010 | 10:27 am
    Advertising is a great way to communicate to a mass audience and inform them of new products and services. The following are a few reasons why you should consider advertising as a major, and not just because the cool kids are doing it.
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    AdAge: Good Works

  • Drawing on the Pencil Project

    8 Feb 2010 | 12:30 pm
    On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.

  • Working to Fix 'Broken Teens'

    5 Feb 2010 | 7:15 am
    The New Mexico chapter of Mothers Against Drunk Driving has been working to make teens aware of alcohol's harmful affects on brain development.

  • Fighting the Country's No. 1 Disability

    4 Feb 2010 | 7:22 am
    Joining a new initiative to reduce the impact of osteoarthritis, the Arthritis Foundation and the Ad Council are launching a national campaign today that tells Americans that "moving is the best medicine." The campaign is being released in conjunction with a new initiative by the Centers for Disease Control and Prevention and the Arthritis Foundation, outlined in an action plan, "A National Public Health Agenda for Osteoarthritis."

  • One Club Sets up Boot Camp

    3 Feb 2010 | 9:19 am
    The One Club held its first Creative Boot Camp last month to help City University of New York students to develop their advertising skills -- from the initial concept to the final pitch.

  • Indianapolis Agency Earns Obama Praise

    1 Feb 2010 | 9:18 am
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    AdAge: Events

  • Agency A-List Cocktail Party

    20 Jan 2010 | 1:00 pm
    Join Advertising Age and Creativity for cocktails to toast the achievements of the shops honored in Ad Age's A-L...

  • CaT: Creativity and Technology

    17 Dec 2009 | 9:14 am
    As dozens of new technology trends and methods touch marketing and advertising daily, CaT: Creativity and Technology stands out as a tightly-edited gathering of the best minds in the field for a discussion of furthering creativity through technology. The...

  • America's Hottest Brands Awards Luncheon

    14 Nov 2009 | 8:17 am
    Introducing the most successful brands of the year... Join us for a celebration and the chance to meet with and hear from the people behind the hottest brands in America. They've grown sales, gained share of mind and established the brands th...

  • Media Mavens Awards Luncheon

    30 Oct 2009 | 7:40 am
    For more info and registration, please visit www.adage.com/mediamavens Advertising Age will announce the 2009 Media Mavens Honorees in a special report in Advertising Age and o...

  • Ad Age Digital Conference

    25 Aug 2009 | 7:03 am
    A constant flow of innovation and information has changed the way we communicate not only with each other, but also how marketers reach consumers. Are you ready for this new world? Ad Age's Digital Conference offers deep discussions of digit...
 
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    AdAge: Small Agency Diary

  • The Absolute Best Super Bowl XLIV Ad

    8 Feb 2010 | 1:14 pm
    It was like a breath of fresh air. It was like walking out of a noisy party into a peaceful spring night. It was remarkably striking in its simplicity. It put the furry animals in perspective. It made all the digital wizardry disappear into the background. It put my consumer exuberance on pause for a brief moment.

  • Does a Small Agency Need a Creative Director With a Super Bowl Mentality?

    8 Feb 2010 | 10:55 am
    But now that I own my own shop, in a different era, I watched last night's Super Bowl spots and thought, "What kind of creative talent does a small agency need in 2010?"

  • Super Bowl Commercials Going the Way of the Dodo

    8 Feb 2010 | 9:38 am
    There was much debate on whether Pepsi made the right choice not to participate in the Super Bowl commercial spectacle. Ironically, most of those who bought commercials didn't participate either. No one wants to do a great commercial for the Super Bowl anymore. It looks like we're just out of ideas. But if the future Super Bowl commercials are like what we had this year, the hype is over.

  • Why Animals Speak in Super Bowl Ads

    4 Feb 2010 | 11:57 am
    A focus group is an extremely artificial environment in which to see an ad, where the viewers are attentively awaiting presentation of the commercials that they will judge. Sound familiar?

  • The IAgency: How the IPad Will Change the Advertising Business

    3 Feb 2010 | 8:37 am
    What a difference a week makes. With Apple's announcement of the iPad last Wednesday, publishers may have just gotten a reprieve from their death sentence, and agencies may have just been handed a convenient way to get into the content business.
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    Samir Balwani - Internet Marketing Strategy

  • Are You Marketing or Advertising?

    Samir Balwani
    2 Feb 2010 | 7:28 am
    Lately, I’ve been thinking about how social media has been a part of our overall marketing program. I started to realize that our definition of marketing and advertising is slowly evolving. In my mind advertising was the driving force of a marketing campaign. The idea was to create something interesting and broadcast it with advertising. credit Advertising was more important than the actual campaign. If you spent enough money and as long as it was marginally interesting, you could be successful. Nowadays, there’s seems to be a tip in the scales. Marketing is becoming more…

  • This is How You Measure Social Media ROI

    Samir Balwani
    28 Jan 2010 | 6:45 am
    More talk about social media ROI and measurement? You know it. This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI. credit He states that… “Thinking about business objectives instead of ROI makes the whole strategy that much workable and doable. In the end, instead of looking for the ROI in Social Media, maybe the smarter thing to do is to focus on what the business objectives are, and then figure out if…

  • Will Social Media Survive?

    Samir Balwani
    20 Jan 2010 | 6:44 am
    Social media… what a buzzword. It’s grown, exploded, and ushered in a new paradigm in marketing. Kind of. It seems like everyday there’s a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare. The social media industry, in its current form, is not sustainable. Why do I say that? Well, two main reasons stand out. First, it’s not easy to assign or forecast ROI from social media. Without being able to at least estimate return, managers have a hard time justifying investment. It’s not a large issue right now…

  • Social Media Requires a Cultural Investment

    Samir Balwani
    13 Jan 2010 | 6:00 am
    Investment is a word that rules business decisions. How much do I need to invest? It’s a question I hear on a near daily basis. So why is it that when it comes to social media, many focus on money and ignore the cultural investment? Everything you do has a cost, whether it is monetary, time, or some other abstract resource. Social media although not the most expensive, requires a cultural evolution. For many of the largest companies, a cultural investment can be greater than a monetary one. To change a business culture requires a form of dedication and collaboration rarely achieved. But…

  • Welcome to 2010… Now Trim the Fat

    Samir Balwani
    11 Jan 2010 | 7:00 am
    It’s January, the month where the gyms are packed, fitness rules, and ad campaigns take an odd turn towards diets. But as much as we’re trained to make weight loss resolutions, your business should be looking to lose excess baggage as well. credit I’ve written fairly extensively on how most brands tend to shoot themselves in the foot when it comes to social media. Almost always, the largest culprit to online marketing failure is bureaucracy. It’s the reason why small businesses can excel at social media, while adoption is slow for large brands. Online marketing requires a company be…
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    Ads of the World blogs

  • The Witness / Fall of the Berlin Wall Anniversary 1989-2009

    ivan
    29 Jan 2010 | 3:10 am
    read more

  • The Next Generation of Truly Transparent Ads

    Russell Glass
    11 Jan 2010 | 5:55 pm
    If you’ve been following this blog or if you’ve spent any time on our Web site, you know that Bizo has a deep commitment to transparency. We built this company around the idea that it was possible to target advertising without compromising anyone’s privacy. (Read more about that here and here.) But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how and why it found its way to your screen? read more

  • Ads of the World November 2009 winners

    ivan
    10 Jan 2010 | 11:16 pm
    Best Film Gold Silver Bronze Best Print Gold Silver Bronze Best Outdoor Gold Silver Bronze Best Ambient Gold Silver Bronze Best Online Gold Silver Bronze Best DM Gold Silver Bronze Best use of media Best art direction Best minimalist

  • AdsoftheWorld.com campaign by 1789

    ivan
    6 Jan 2010 | 10:44 am
    Title: Caroussel Title: Gorilla Title: Lamp Title: Generic Copy: "Ads of the World - Entrust your good stuff" The campaign references the following ads: Cadbury "Gorilla" film Ikea "Lamp" film Sony "bravia" film Philips "Caroussel" film Nova Radio "Le grand Mix" prints Lego "Imagine" prints Greenpeece "Boomerang" prints Advertising Agency: 1789, Andorra Creative Directors: Baptiste Clinet, Jo Dubruque, Nicolas Lautier Photographer: Louis Vincent Production: A Present Paris Retoucher: Wiloneo

  • AdAge officially says AotW is No.1

    ivan
    28 Dec 2009 | 4:23 pm
    The rating is based on many factors including incoming links, user activity, traffic and other subjective and non-subjective measures. This result couldn't have been achieved without you. A big thanks goes out to you and I hope I can rely on your help in 2010 as well!
 
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    FUEL LINES Fueling Ad Agency New Business Through Social Media

  • Fuel Lines Agency Blog of the Month for January: Levelwing Media Blog

    Michael Gass
    7 Feb 2010 | 6:37 pm
    The Levelwing Media Blog was selected as Fuel Lines’ Agency Blog of the Month for January capturing 42% of the vote from among the agency blogs submitted. Levelwing Media is a full-service digital advertising agency headquartered in New York City and an office in Charleston, SC. The Levelwing Blog will be included for Fuel Lines’s Blog of the Year. Ad agencies need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic…

  • Ad Agency’s Super Bowl Party Generates National Attention

    Michael Gass
    4 Feb 2010 | 5:08 am
    I’m in Indianapolis this week to conduct a social media | new business workshop for a new client. The atmosphere here is exciting. The Colts are beloved in this city. Everyone, and I mean everyone, is talking about them and the Super Bowl, from our Southwest pilot, the hotel shuttle driver and registration agents, all are ecstatic over their pro team. Indianapolis schools will even start 1 hour later on Monday to accommodate children, teachers and bus drivers who will be up late Sunday night watching the game. The ADBOWL capitalizes on the Superbowl of Advertising. You’ve probably…

  • “StopTheAdness” Campaign Builds Buzz for Small Ad Agency

    Michael Gass
    3 Feb 2010 | 12:50 am
    In a recent poll ad people are ranked the as the worlds 2nd least trust worthy professionals. Carton Donofrio Partners, a small Baltimore advertising agency has created a ambitious campaign that bring advertisers, agencies and the media together to stop advertising madness.  The campaign is also providing a unique way to build some national buzz and awareness for the agency. “Advertising simply isn’t working as well as it could because the social contract, the implicit agreement advertisers and consumers have established to support a productive exchange, has been…

  • Survey: Marketers Top 10 Wish List For Ad Agencies of the Future

    Michael Gass
    2 Feb 2010 | 7:47 am
    Digital marketing is thriving during the recession. Clients are switching agencies based on digital marketing knowledge. Traditional agencies need to be competent at digital marketing now. Forrester’s recent projections of interactive marketing spend through 2014 show social media increasing at an average of 34% year over year. A national survey  provides insight into what marketers want from their agencies. The Agency of the Future Survey, sponsored by Sapient. Though this survey was conducted just over a year ago, it is a perceptual look back as well as a look forward and still has…

  • 11 Advertising Agency Blogs. Vote for your favorite for the month of January 2010

    Michael Gass
    1 Feb 2010 | 6:14 am
    Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog. The following 11 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of January. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year. Cast your VOTE by Clicking Here These are the ad agency blogs submitted for the month of January: Blog-a-Rhythm, Rhythm Interactive, Irvine, CA Levelwing Blog, Levelwing Media, New York, NY and…
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    WOWBlog - Dixon Schwabl's Marketing Advertising & PR Blog

  • in a time before email, even elvis wrote a letter every now and again.

    KaraAustin
    26 Jan 2010 | 4:00 am
    I had one of those “celebrities are real people” moments the other day when I came across this blog. I don’t get many of those —mainly due to the fact that the media constantly reminds us of the flaws and foibles of contemporary stars. But older ones are another story and discovering something as mundane as letterhead stopped me in my tracks. I mean, seriously, have you ever once thought about Elvis Presley’s stationary set? No. Nobody does. But thanks to Letterheady, I now know how amazingly awesome it is/was. Elvis Presley The site features a growing collection of…

  • Grilled Cheese and the Buffalo Bills

    JonAlhart
    21 Jan 2010 | 4:00 am
    To really no one’s surprise, the Buffalo Bills disappointed their fans with the hiring of head coach Chan Gailey. One “#Bills” search on Twitter reveals some of these gems: @rpulvino – “Quote from ESPN Radio yesterday about #Bills hiring Chan Gailey: ‘The Bills went out to a fancy restaurant and ordered grilled cheese.’ ” @MrRealTalkNoLie – “The #Bills hire #ChanGailey man are you effin serious? They could have gave that job to a deserving Coach like Leslie Frazier @hunterboyz” @ryanobles – “Jim Rome: ‘Chan…

  • Natural Creativity

    ddenberg
    18 Jan 2010 | 5:00 am
    It’s been a common belief in advertising that if you really want to grab an audience’s attention, a baby or puppy works like magic. That may very well be true, but there’s another approach that always catches my eye—I’ll call it “human-nature.” When I was a kid leafing through my mom’s issues of Vogue, I remember seeing a remarkable series of watch ads that featured hands painted as exotic animals—a swan, zebra, flamingo, giraffe—wearing the status timepieces. While I don’t recall the brand (I think it was Omega), I’ve never forgotten the amazing artistry that…

  • Taco Bell, a new way to lose weight?

    DeannaVarble
    15 Jan 2010 | 4:00 am
    It’s that time of the year again-the time where everyone is making the famous “New Year’s resolution.” Many will notice that their gym is currently swamped with people they have never seen before. As we all know the most common New Year’s resolution is to “start going to the gym and lose weight.” But this year there is no reason to make that New Year’s resolution that we all know wont stick for more than a few weeks. Why waste your time going to the gym when the fast food restaurant Taco Bell has came out with the new “drive-thru diet”! Just like the subway guy who lost…

  • Even With His Admission of Guilt, Mark McGwire Continues to Lie

    JonAlhart
    14 Jan 2010 | 4:00 am
    When Mark McGwire finally decided earlier this week to fess up to something everybody already knew, that he used steroids during his baseball career, I wasn’t very impressed with his apology. McGwire’s PR plan was well thought out, orchestrated by former White House Press Secretary Ari Fleischer. A written statement in McGwire’s name was issued through the St. Louis Cardinals, the team he is now the batting coach for. McGwire followed by giving one-on-one interviews to select print, radio and TV outlets, culminating in a live TV interview with Bob Costas on the Major League Baseball…
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    Digital Connections - Blog of 360i, Digital Marketing Agency

  • Digital News Roundup: Feb. 5, 2010 — #SMW Edition

    360i
    5 Feb 2010 | 9:30 am
    The global Social Media Week Conference dominated buzz in the digital world this week, with some of the foremost players in the space joining forces in New York (and in the five other host cities) to discuss the most hot-button issues in social. We were honored to be a part of it all as speakers and as global Communications Partner. Here’s a quick look at what we said – and saw – during Social Media Week 2010. 360i Event Coverage: Networked News Gatherers Panel Share How Social Editors Work: David Berkowitz recapped a panel on defining the social media editor role and how the…

  • Four Questions Not Asked about Social Graph Optimization

    David Berkowitz
    3 Feb 2010 | 6:51 pm
    During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien). You can read the official SMW blog post by Amanda Rykoff (@amandarykoff) for the details of what was covered there, including what social graph optimization really means (I’m not as convinced as some panelists that we need…

  • What Marketers Can Learn from Bloomberg’s 2009 Campaign

    Katie Perry
    3 Feb 2010 | 2:33 pm
    Mayor Bloomberg tweets alongside Twitter creator Jack Dorsey (image by davidall via Flickr) Social marketing programs have proven their worth in driving sales (@DellOutlet), building loyalty (Coca-Cola’s Facebook page) and improving customer service (@comcastcares) – but in the throes of a complex political campaign, what is the worth of social engagement? If done right, it just might be the difference between victory and defeat. The evidence? Mayor Michael Bloomberg’s 2009 mayoral campaign, in which he won by just over 50,000 votes. Jonah Seiger (@jonahseiger), Chief Online Strategist…

  • A Frank Conversation About Social Media Measurement

    David Berkowitz
    2 Feb 2010 | 9:23 pm
    Image by nicksayers via Flickr Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA Social event in San Francisco last week.OK, that’s not entirely true, but the five panelists I had the honor of moderating covered a lot of ground. They probably could tell you everything that matters — if you gave them just a little more time to do so. There is a lot of ground to cover, as you might have inferred from my column on 100 ways to measure social media. Instead of trying to rehash the session, I’m letting the panelists…

  • Where to Find 360i at Social Media Week

    360i
    1 Feb 2010 | 6:36 am
    Social Media Week kicks off today in six cities across globe, including right here in New York. 360i is proud to be a part of the action as official Communications Partner for the week. Be sure to check the SMW blog all this week to read our coverage of some of the more than 50 events taking place in New York through Saturday. In addition, we’ll be speaking at a number of events. Here’s a quick rundown of where you can find us: Tuesday, Feb. 2 — Fashion Goes Social: The Devil Wears Prada & Tweets About It Speaker: Orli Sharaby, Sr. Social Marketing Strategist –…
 
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