Advertising

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    Google News: Advertising

  • A Friend's Tweet Could Be an Ad - New York Times

    21 Nov 2009 | 1:06 pm
    New York TimesA Friend's Tweet Could Be an AdNew York TimesLikes.com, left, and Ad.ly offer different paths to having people share advertising messages on social networks. The Likes system is to start next month. and more »

  • Best Soup Ever? Suits Over Ads Now Seek Proof - New York Times

    21 Nov 2009 | 12:39 pm
    PC WorldBest Soup Ever? Suits Over Ads Now Seek ProofNew York TimesThe cases themselves might seem a little absurd — an argument over hyped-up advertising copy that not many consumers even take at face value. AT&T's Verizon 'Map' Suit a Risky Necessity, Lawyer SaysPC Worldall 12 news articles »

  • Why is Oprah going to cable? A hint: It's nothing to get teary about - Daily Finance (blog)

    21 Nov 2009 | 9:15 am
    Telegraph.co.ukWhy is Oprah going to cable? A hint: It's nothing to get teary aboutDaily Finance (blog)They had roughly equal 2008 revenues -- NBC made $5.6 billion from advertising while ESPN sales of $6 billion came from $1.6 billion from advertising and Afternoons without OprahLos Angeles TimesWill move to cable dampen 'Oprah effect'?Crain's Chicago BusinessWinfrey's move a reaction to realities of mediaSarasota Herald-TribuneBoston Globe -Broadcasting & Cable -Media Buyer Plannerall 4,353 news articles »

  • Advertising.com workers offered buyout by AOL - Baltimore Sun

    21 Nov 2009 | 12:24 am
    Advertising.com workers offered buyout by AOLBaltimore SunWorkers at Advertising.com in Baltimore will be eligible to participate in a voluntary buyout program that its parent company, AOL LLC, is planning next Three local companies Advertising.com employees may look to for jobsBaltimore SunTough choices coming for employees at Advertising.comBaltimore Sunall 4 news articles »

  • Expect more advertising on flights - Youngstown Vindicator

    20 Nov 2009 | 9:32 pm
    Expect more advertising on flightsYoungstown VindicatorATLANTA (AP) — It soon will be harder to avoid advertising if you fly on one major carrier. AirTran Airways is installing ads on the bottom of seat-back and more »
 
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    Adweek.com - Top News

  • Social Media Users Really Are More Social

    Stacy Straczynski
    Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected.

  • Digital Billboards Safe, Another Study Says

    Katy Bachman
    In case critics didn’t notice the first two studies maintaining that digital billboards are “safety neutral,” a third survey was released this week. Conducted by Tantala Associates, this study is the largest survey of digital-billboard traffic safety yet conducted. Tantala analyzed eight years of traffic accident data -- more than 60,000 accident reports from the Ohio Department of Transportation -- for the same seven digital billboards it examined in a 2007 study.

  • Vote for Decade's Best Ads, Agencies and More

    AdweekMeda Staff
    The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too.

  • Bloomberg Contacts Shops

    Lucia Moses and Andrew McMains
    The publisher has reached out to agencies to develop its biggest-scale marketing campaign.

  • After 25 Years, Oprah to End Talk Show

    Alex Ben Block
    Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network.
 
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    Advertising Industry Newswire

  • Campaign Guru Singh to speak at first European Personal Democracy Forum Conference

    Carly Zed Zander
    20 Nov 2009 | 11:13 am
    BARCELONA, Spain /Advertising Industry Newswire/ — In conjunction with the launch of ElectionMall’s new ElectionMall.EU website, Ravi Singh, CEO of ElectionMall Technologies, will be speaking in Barcelona, Spain at the first ever European conference held by the Personal Democracy Forum. For the last six years, the Personal Democracy Forum has served as a hub for American politicos, government enthusiasts, and technology fans to gather and share information on the Internet and how it is changing the American political landscape. The Personal Democracy Forum has recognized the…

  • South Carolina’s ROIonline adds Streaming Video Spokespersons to eMarketing Solutions

    Carly Zed Zander
    19 Nov 2009 | 10:35 am
    PAWLEYS ISLAND, S.C. /Advertising Industry Newswire/ — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. Until just several years ago, Websites were static. Dial-up and ISDN connections made streaming videos slow to load sporadic in their quality. But now thanks to the huge increase of broadband connections on the World-Wide Web, videos are everywhere. This explosion in broadband connections is creating a revolution of video growth on the Web.

  • Product Launch: New line of touch panel monitors from CyberTouch provide compatibility with Extron Annotator

    Carly Zed Zander
    16 Nov 2009 | 2:45 pm
    NEWBURY PARK, Calif. /Advertising Industry Newswire/ — CyberTouch this past week announced the release of their complete line of touch screen monitors compatible with the Extron Annotator. Ranging in sizes from 6.4 to 52 inches, CyberTouch AV’s line of touch screen monitors are offered in desktop/wall-mount (Orion), panel-mount / flush-mount (Eclipse) and open-frame (Sola) styles. All of CyberTouch AV touch screen monitors connect with the annotator via USB or serial connection. CyberTouch AV offers the largest line of Extron Annotator compatible product line in the industry.

  • Campaign marketing guru Ravi Singh brings e-democracy to Panama at IAPC Conference

    Carly Zed Zander
    16 Nov 2009 | 2:22 pm
    PANAMA CITY, Panama /Advertising Industry Newswire/ — Ravi Singh, the CEO of ElectionMall Technologies, will be speaking on “The Wide Swath” panel at the annual IAPC conference. The IAPC, or the International Association of Political Consultants, is an organization of professionals in the political sphere, dedicated to helping spread democracy throughout the world. Their main event is an annual conference, where many gather to discuss upcoming world elections and deconstruct recent trends in the political cycle. The location of Panama for this year’s annual conference…

  • Strangford Lough Brewing launching St Patrick’s Best and Legbiter Irish Ales in US Jan. 2010

    Carly Zed Zander
    13 Nov 2009 | 10:42 am
    LAS VEGAS, Nev. and Northern Ireland /Advertising Industry Newswire/ — Strangford Lough Brewing Company (SLBC) and the Monte Carlo Casino Las Vegas Resort and Casino are launching a ‘Battle of the Bands’ competition for bands who play Irish music. The prize is an amazing chance to play at Diablo’s in the Monte Carlo Resort and Casino in Las Vegas! The competition coincides with the launch of SLBC beers in the USA, which will be sold at the Monte Carlo Resort and Casino. “There are so many good Irish bands around,” said Grace Mercer, competition organizer.
 
 
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    Adweek.com - Media News

  • After 25 Years, Oprah to End Talk Show

    20 Nov 2009 | 2:00 am
    Oprah to end daily talk show to focus on OWN: The Oprah Winfrey Network.

  • Spot Runner Rolls Out TV Platform

    19 Nov 2009 | 3:46 am
    Spot Runner is unveiling its bid to bring greater efficiency to the TV ad buying process. The Malibu Media Platform, under development for two years, promises to automate many of the functions currently performed by media buyers and sellers. Spot Runner is initially targeting remnant inventory with the platform. It plans to later add spot buying. Company executives said the system could handle all types of TV ad transactions.

  • Biz Mags See Rise in Readership

    17 Nov 2009 | 3:44 am
    Marketers that pulled out of the category might have missed a big opportunity to reach their target audience.

  • Is Facebook Getting Uncool for 18-24s?

    16 Nov 2009 | 9:00 am
    Media agencies debate the consequences as usage among younger consumers appears to slip.

  • All Pay Models Not Created Equal

    16 Nov 2009 | 6:45 am
    New research from Forrester has found that while a minority of consumers will pay for online content, not all pay models are considered equal.
 
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    Adweek.com - Digital News

  • Social Media Users Really Are More Social

    19 Nov 2009 | 10:13 pm
    Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected.

  • AOL Seeks Huge Workforce Reduction

    19 Nov 2009 | 2:40 am
    AOL is looking to cut approximately one-third of its overall workforce.

  • Social Sites Less Friendly to Video Ads

    18 Nov 2009 | 9:05 am
    Digital media buyers may want to think twice about where they place online video ads -- as social networking and gaming sites don't measure up to content sites and e-mail when it comes to user engagement. That's according to a report produced by third-party ad server Eyeblaster, which examined data from thousands of campaigns it executed for brands over the past year encompassing billions of impressions.

  • Social Media Grows Across China

    18 Nov 2009 | 5:56 am
    Two-thirds of Chinese officials say social media is China's most influential communications channel.

  • Online Shopping Means More Than Making a Sale

    18 Nov 2009 | 1:28 am
    Consumers are going online to find out about holiday deals, but not necessarily to buy, according to the Nielsen Co.'s online division. Presented during this week's "The Online Holiday Outlook: 2009" Webinar, the research group found that consumers have steadily moved away from buying holiday gifts online, and those who do choose to use the Internet are looking for convenience, rather than value.
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    Adweek.com - Nontraditional News

  • Digital Billboards Safe, Another Study Says

    20 Nov 2009 | 3:48 am
    In case critics didn’t notice the first two studies maintaining that digital billboards are “safety neutral,” a third survey was released this week. Conducted by Tantala Associates, this study is the largest survey of digital-billboard traffic safety yet conducted. Tantala analyzed eight years of traffic accident data -- more than 60,000 accident reports from the Ohio Department of Transportation -- for the same seven digital billboards it examined in a 2007 study.

  • In-Game Ad Pact for Microsoft's Massive, comScore

    12 Nov 2009 | 6:02 am
    Microsoft’s gaming subsidiary Massive Inc. has partnered with Web measurement firm comScore in an effort to bring more standardization to the still-evolving in-game advertising industry. As part of the arrangement between the two companies, Massive will now be able to provide advertisers with tangible data on the direct impact of their in-game ad campaigns.

  • Digital OOH Set to Skyrocket

    5 Nov 2009 | 3:52 am
    Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013.

  • Comedy Central Crafts 'Daily Show' Highlights Reel

    3 Nov 2009 | 11:27 pm
    Comedy Central is providing a new option for those who missed the previous night's Daily Show program: catch up on Facebook.

  • Video Ad Nets Eye Common Ratings Currency

    29 Oct 2009 | 3:47 am
    Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party firms. The Out of Home Video Advertising Bureau created the forms, which provide a brief description of how the research was conducted in keeping with the organization's Audience Metrics Guidelines adopted last fall.
 
 
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    AdFreak

  • 'Tis the season for 'sexist' U.K. commercials

    Adweek Blogs
    20 Nov 2009 | 11:54 am
    Considering how much advertising gets squeezed into the holiday season, life for the U.K.'s Advertising Standards Authority must be hell from October to mid-March. They're already fielding complaints about this Marks & Spencer's Christmas ad, whose final scene is supposedly "offensive and demeaning to women" because the actor, Philip Glenister, likes seeing hot girls in their underwear. Shocking that a guy in a bar could be so crass. As usual, the aggrieved come off like they've never watched TV before. This ad is juvenile, but hardly demeaning. Now GoDaddy, that was demeaning.—Posted…

  • Polar bears more screwed than you thought

    Adweek Blogs
    20 Nov 2009 | 11:13 am
    The U.K. is on a roll with its climate-change PSAs. First, there were the dogs drowning in rising seas. Now, we get this gruesome spot from Mother (posted below) for PlaneStupid.com, in which polar bears fall from the sky to splattery deaths—to make some point about airplane emissions. "An average European flight produces over 400kg of greenhouse gases for every passenger … that's the weight of an adult polar bear," the spot says. There's plenty to find objectionable here—the nonsensical connection between that stat and the rain of bears, as well as the general airplane-skyscraper-death…

  • Get naked, say the pervy scrubbing bubbles

    Adweek Blogs
    20 Nov 2009 | 10:26 am
    What's really inside your household cleaning products? It could be a bunch of dirty-minded chemicals, who are all bright and bubbly and innocent in TV commercials but who indulge in debauchery off camera, hanging around long after cleaning time to watch you give your naked bod a good scrub in the shower. That's the warning in the video below from Droga5 and Method, the maker of environmentally friendly cleaning products. "When did clean become so dirty?" the company asks, and wants you to ask your elected officials. The goal is to require all cleaning products to list their ingredients on…

  • Muscle Milk pilgrim sexing up Thanksgiving

    Adweek Blogs
    20 Nov 2009 | 8:46 am
    Considering how naughty Halloween has gotten, it was only a matter of time before someone took a crack at Thanksgiving. That someone is Muscle Milk, the athletic drink brand, which channels Justin Timberlake in this spoof hip-hop music video "Sexy Pilgrim" (posted below), courtesy of ad agency Pereira & O'Dell. It's fairly similar to the Smirnoff "Tea Partay" video from a couple years back. The clip is mildly entertaining, although I doubt many people will take Muscle Milk up on the download-the-song option at SexyPilgrim.com. (The coupon might do better.) Muscle Milk is pretty absent…

  • Prostate cancer gets a proper street beating

    Adweek Blogs
    20 Nov 2009 | 8:00 am
    TBWA\Chiat\Day goes the high-testosterone vigilante route in this pair of anti-prostate-cancer PSAs. The guy in the cancerous-mass suit looks like an alien from '70s Dr. Who or the grotesque but misunderstood Horta from Star Trek. Sure, it strikes the first blow in the spot above. But the thing was cornered by that gang of scruffy toughs with their "Movember" men's-health-month moustaches and was basically just defending itself. And the dudes are so ... unlikable. It's unfortunate when PSAs drum up sympathy for the diseases they're battling against. Contrast this approach with last month's…
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    AdPulp

  • Shouldn't Landing Pages Be Called Departure Pages?

    21 Nov 2009 | 12:43 pm
    I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There's so much to take in on the Web--it's nice to see these professional communicators make non-taxing first impressions. Special thanks to ProtoShare for sponsoring this month's RSS feed.One third of the cost in interactive development is in rework. ProtoShare helps developers engage stakeholders, gather feedback and iterate early. When you routinely reduce rework and eliminate headaches you’re able to produce a better…

  • Hipsters At War

    20 Nov 2009 | 1:50 pm
    CANON - Freeze Tag from Saman Keshavarz on Vimeo. "This is an independent promo for CANON France, not commissioned," says writer/director, Saman Keshavarz. However, it's in the works to be (officially) released over the Web, he says.Special thanks to ProtoShare for sponsoring this month's RSS feed.One third of the cost in interactive development is in rework. ProtoShare helps developers engage stakeholders, gather feedback and iterate early. When you routinely reduce rework and eliminate headaches you’re able to produce a better experience, satisfy clients and increase profits.

  • A Gap In Perspective

    20 Nov 2009 | 9:30 am
    What's going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There's more information at MySprize.com. [via BrandFreak]Special thanks to ProtoShare for sponsoring this month's RSS feed.One third of the cost in interactive development is in rework. ProtoShare helps developers engage stakeholders, gather feedback and iterate early. When you routinely reduce rework and eliminate headaches you’re…

  • Self-Promo Ad #7

    19 Nov 2009 | 2:54 pm
    Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, and by that we mean we need to be more obvious about our service offerings. Bob runs a popular podcast--Danny G. and I will be on again Sunday night--and one might think that clients and agencies would connect the dots and see that Bob's the guy to call when podcasting is the solution that's needed.

  • Spotlight on NW Creative: Designers Don't Read by Austin Howe

    19 Nov 2009 | 1:28 pm
    Designers Don't Read by Austin Howe began as a series of weekly essays sent every Monday morning to top graphic designers. It's now a 208-page book from one of Portland's more well known "mad men." Howe and Mike Doherty launched the hybrid advertising agency AKA Advertising and Sass (where I showed my book to Doug Lowell in 1995). After selling the agency, Howe spent the next 8 years freelancing as a writer and creative director for firms like Wieden+Kennedy, Crispin Porter + Bogusky, TBWA\Chiat\Day and Deutsch. Here's a passage from the new book: Clients are tiring of agency self-interest.
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    Ask A Copywriter

  • How much faster is that?

    20 Nov 2009 | 8:00 am
    Ask A Copywriter - because advertising is just advice you didn't expect

  • I just hope they don't swim in the vats

    18 Nov 2009 | 10:31 am
    Nice ad from New Belgium Brewing's Skinny Dip Beer that congratulates the Surfrider Foundation for saving San Mateo Creek.(Found in the same issue of ReadyMade Magazine as yesterday’s Surfrider ad.)Ask A Copywriter - because advertising is just advice you didn't expect

  • Wish you were at the beach?

    17 Nov 2009 | 11:20 am
    This Surfrider Foundation campaign has been out for quite awhile, but I just saw this ad in an issue of ReadyMade magazine. "In regions of the Pacific, plastic particles outnumber plankton six to one. Make waves. go to surfrider.org"The rest of the ads in the campaign courtesy of google images.(Billboard found on adverbox.)You can see a similar ad that highlights the contents of a bird’s stomach here.Ask A Copywriter - because advertising is just advice you didn't expect

  • Does design move you?

    16 Nov 2009 | 2:57 pm
    Then you may like GoDesignGo.com.Ask A Copywriter - because advertising is just advice you didn't expect

  • Why bother?

    13 Nov 2009 | 12:52 pm
    Ask A Copywriter - because advertising is just advice you didn't expect
 
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    beyondmadisonavenue

  • A Good Campaign: There’s No App for That

    admin
    12 Nov 2009 | 8:00 am
    by Jeff Louis Standing out from the crowd is what advertising is all about. In a world of “me-too” products and services, how can we lift our product, our brand, above the throng? Strategy? Creativity? A great tagline or goofy jingle? Maybe. Although there’s never a guarantee, one way to stand out is to cut across the grain; if everyone is moving in one direction, move in the opposite. It’s a risky strategy that, if executed properly, can pay off in the long run. So, while Apple and the iPhone zombies have everyone working on applications for every possible situation,…

  • Free Credit Report.com: Just Another Scam

    admin
    11 Nov 2009 | 7:51 am
    Free Credit Report.com has been pounding the airwaves, especially in non-Prime areas, with their 30-second TV spots depicting “Credit Guy” and his numerous run-ins with bad credit. He, and two of his friends (all musicians), tell stories of how bad credit has left them in a pinch with no way out. There have been five spots (that I know of) entering our homes with the Free Credit Report.com guys singing and dancing their credit woes, warning us not to fall into that bad credit trap. These credit guys are our friends, warning us that if we don’t keep an eye on our credit,…

  • Where Did Obama’s PR GO?

    admin
    11 Nov 2009 | 7:50 am
    by Stu Haack Earlier this month, Ragan Communications released poll findings on the declining standing of press releases. Only 49 percent of the professional communicators polled think press releases are “as useful as ever.” Given the inroads of social media and other market forces on PR, that’s not a surprising finding. We doubt that alert communicators have been placing primary reliance on news releases for getting the word out for some time. Not only are news releases being overshadowed by social media, Ragan and PollStream found, they haven’t been treated well by…

  • What is Southern Comfort?

    Rohan Raj
    9 Nov 2009 | 6:58 am
    “The main focus of this campaign is to really cement the idea that Southern Comfort is a way to tie back into New Orleans, more so as a vibe and a spirit versus a more subtle brand DNA that was always talked about internally but not necessarily communicated to consumers,” said Lena DerOhannessian, Southern Comfort’s U.S. marketing director. DerOhannessian said the brand is taking advantage of a tremendous opportunity to connect with its target audience. “There is a very flexible structure in the online space that allows us to listen to [consumers] and give them the opportunity…

  • When Creative Goes Bad

    Rob Frappier
    6 Nov 2009 | 7:03 am
    by Rob Frappier Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad. New York City Council candidate Joe Nardiello sought a way to catch up in the polls. Facing long odds, Nardiello and his campaign staff tossed around ideas that could close the gap. In a flash, an idea came: If Nardiello’s opponent was elected, then residents in Brooklyn’s Park Slope neighborhood would see their free street…
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    copyranter

  • Link Haze, 11/20/09.

    20 Nov 2009 | 12:30 pm
    • Coco channel.• Anti-condo installation.• Rubber fowl installation.• The Indie Rock Coloring Book—how fucking twee.• AT&T sics noted 3G expert Luke Wilson on Verizon.• The Scrubbing Bubbles® are not so cute, innocent.• Pics (above) from a Russian protest against campus sexual harassment.• PETA sends our troops "Bin Laden bites" dairy-free (gack) chocolate bars.

  • Le Monde says Silvio Berlusconi sees world as one big boob.

    20 Nov 2009 | 10:30 am
    Tagged "bring the world into focus," this goofy, cheaply-produced TV spot by Paris agency Publicis Conceil for the magazine of the French daily newspaper doesn't make them look especially worldly or focused. But, it's got a squeezy boob in it—much like the set of stress boobs sitting in front of me on my work desk right this very moment—and it childishly makes fun of W. Bush. So, I'm sure le Français will be chortling (via).

  • copyranter on ANIMAL NY: Plane Stupid.

    20 Nov 2009 | 8:30 am
    Watch (digital) polar bears fall 30,000 feet to their bloody deaths. (link)

  • Frosted Flakes are Gr-r-reat—even for budding misguided little homos.

    19 Nov 2009 | 10:10 am
    (click ads) Empowering (or demeaning, my read is fuzzy) print ads for Kellogg's Frosted Flakes ("Sucrilhos" in Brazil) by Leo Burnett Brazil. Because, it IS important for ALL kids—even gay little tigers and ugly little tigresses—to be healthy. And what's healthier than a pint of sugar for breakfast? No matter, how inclusive and progressive of the 104-year-old company! (images via) Previous homophobic ads: Gay men are not VIP men. In Australia, men with design sense must be gay. Previous scary cereal ad: Trix are for (severely depressed) kids.

  • copyranter on ANIMAL NY: Ivory 1930s.

    19 Nov 2009 | 9:50 am
    It's the latest installment of Retro Racist Ad of the Week. Previously, Sanka made fun of evil, lazy, stupid Mexicans. Now, an Ivory ad that featured a black porter "as smooth as chocolate custard." (link)
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    make the logo bigger

  • Let’s do this!

    mtlb
    20 Nov 2009 | 4:15 pm
    Forget return trips to the moon or putting a man on Mars, let’s build rings around the Earth. No, I mean it. This is cool. (Not sure they needed a nice Ave Maria to sell it in, but, hey, whatevuh.)(Via Nerdcore.)

  • Crazy Canon Camera time!

    mtlb
    20 Nov 2009 | 11:25 am
    CANON - Freeze Tag from Saman Keshavarz on Vimeo.Cool stop-motion live-motion thing, but if someone dropped my camera like that? Be somewhere else.**Not that, you know, I’ve ever dropped a camera before. Maybe.

  • “That's a funny spot!”

    mtlb
    20 Nov 2009 | 7:43 am
    Bud Light - Dog Training - (2009) :30 (USA)The current Bud Light Too light, Too heavy spots are running as you know by now. The dog version came on during last week’s NFL games, and, sitting with a bunch of hard-drinking non-ad pros, all you heard over and over when this or the nail gun spot came on was “That’s a funny spot!” Whereas I’d go the difference is plausibility, it’s easy to forget that the other half of the audience thinks these are the shit.I return you to your Friday.

  • AdVerve Server Fun Fixed.

    mtlb
    20 Nov 2009 | 7:21 am
    The squirrels that chewed through the servers’ wires have summarily been dispatched and all AdVerve shows are available again. Download you some:

  • When nature calls, will you answer?

    mtlb
    19 Nov 2009 | 9:59 am
    Rhett & Link’s latest. Rhett wonders about the reaction, but I think the spot misses some of that local flavor slash interaction with real people found in their previous spots.
 
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    MarketingVOX - The Voice of Online Marketing

  • Twitter's Commericial Push Signals Move to Monetize

    20 Nov 2009 | 4:18 pm
    In a move that appears to signal an attempt by Twitter to finally monetize its user base, the company will start selling corporate accounts to brands by the end 2009. Though Twitter co-founder Biz...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BUP3u6Sd7Jc" height="1" width="1"/>

  • NASA Puts Social Media on Rocket Trajectory

    20 Nov 2009 | 3:15 pm
    NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/WF8H3y5TTcA" height="1" width="1"/>

  • Don't Tell Facebook: Video Ads Stumble on SocNets

    20 Nov 2009 | 3:02 pm
    Video ads on social media and gaming sites have lower dwell rates and lower video fully played rates than they do on news websites, sports sites or those in the music and finance sectors, according...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/ZudYZ_AV-XA" height="1" width="1"/>

  • Toys R Us 'Mobilizes' Holiday Shoppers

    20 Nov 2009 | 3:20 am
    Beginning the weekend of November 21-22, 2009, retailer Toys R Us will offer mobile shopping capabilities to its customers that go beyond just informational services. The move, which promises to take...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/bjCp7bnDLoo" height="1" width="1"/>

  • Industry Buzz & Snippets: 11/20/09

    20 Nov 2009 | 1:30 am
    Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support found  lacking. Google Chrome OS...
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    The Ad Contrarian

  • Gag Me With A Chopstick

    20 Nov 2009 | 12:01 am
    Celebrity culture makes me sick. Businesses, and particularly restaurants, that try to trade on it make me doubly sick. My family is headed to New York for Thanksgiving. We wanted to have dinner at Tao one night. I went to their website to make a reservation. Here's what I learned on their home page: "Tao New York is frequented by celebrities on a regular basis from Nicole Kidman, Tom Cruise,

  • What Reaches 92 Million More People In A Week Than Google Reaches In A Month?

    19 Nov 2009 | 12:01 am
    Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the "death" of this and the "end" of that. On several occasions I have written about the fictional death of television. Now it's time to pay some attention to another supposedly dead medium -- radio. The first time radio died was 1952 when Billboard magazine declared, "Radio is dead..with The Lone Ranger and Jack

  • Is The Great Twitter Scare Waning?

    18 Nov 2009 | 12:01 am
    Can it be that The Great Twitter Scare Of '09 is starting to wane? Comscore reports that Twitter usage in the U.S. dropped about 8% in October. That's a lot to drop in one month. In fact, Twitter usage has dropped in two of the last three months. The only month of the last three in which it grew was September, in which it grew less than 1%.  Digital Agency Guy Makes Sense As you all know, I

  • Announcing The 2009 Bully Awards

    16 Nov 2009 | 12:01 am
    The Ad Contrarian is proud announce the first annual Bully Awards for Achievement in Advertising and Marketing Bullshit. In keeping with modern protocols, your job is to be "engaged" and "interact" with these awards by nominating your favorite piece of marketing or advertising bullshit of the past year. It can be an article from a publication, a website, a PR release, an ad, a video clip -- any

  • 3 Distinctions That Need To Be Drawn

    12 Nov 2009 | 12:01 am
    People with little or no analytical abilities (e.g., account planners, CMOs, and, um, bloggers) often have a difficult time with facts. They frequently confuse things that sound the same but aren't.Here are 3 items that the analytically challenged often are confused about.1. Popularity As Evidence Of EffectivenessWhen you read social media propaganda you often come up against remarkable
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    ad broad

  • secret of ancient manhood: how to carve a turkey

    19 Nov 2009 | 8:57 am
    Before there was Martha Stewart, there was Martha Logan, a fictional expert a la Betty Crocker who "wrote" cookbooks for Swift & Company that were chock full of recipes encouraging meat consumption. She also starred in a few instructional videos, none so tantalizing as "Carving Magic" with Harvey Korman who challenges Bill Kerwin to a manly duel of knives. Of course, men in past generations didn't need to watch this, as they were born with the male carving gene, rare today as the sock garter. Happily, the film survives for our edification. Clueless knife-wielders of both sexes have a week…

  • warning: banks late fees still apply, even if you're deceased

    13 Nov 2009 | 9:31 am
    Young & Rubicam puts out a (handheld!) newsletter twice a year for its "alumnai/ae", some of whom remember Y&R from the Mad Men era. A contribution by Dick Lord in the most recent issue highlights the importance of cancelling credit cards before you, um, go."A woman died last January and her bank billed her annual credit card service charges for February and March. They also added late fees and interest on the charges. The balance had been $0 when she died, but now it was growing. A family member called the bank to complain.Family Member: I am calling to tell you she died back in…

  • more geniuses per sq. ft on the Upper West Side

    13 Nov 2009 | 6:36 am
    "The Apple store is the best ad we ever did for Apple" said the untiring (not retiring) Lee Clow on a panel entitled Truth in Advertising.Apple is launching a new ad, er, a new store near Lincoln Center tomorrow.Its glass arched ceiling and marble walls house will house the world's largest collection of Apple products in the world, and the most "geniuses" on-premise to service those products. It's meant to be not only a store but a hangout. The New York Philharmonic will perform there on Nov. 30 and weekly workshops in making music, action movies, photos and presenations will be available to…

  • new award show praises unsung heroes of the internet

    12 Nov 2009 | 8:13 pm
    The first annual Hive Awards went live yesterday. So named because of the "hive mentality" inherent in building a web site or application. It's the first show created to honor "the unsung heroes of the internet." Conceived by Alan Wolk (of Toadstool fame) to reward excellence in categories that haven't been given the stage before: information architecture, content strategy, coding, APIs and a other jobs rudely referred to as "backend." Entries are divided by industry category, allowing separate judging for each. Admirably levelling the playing field for contenders from categories as diverse…

  • check out the latest in designer barcodes

    11 Nov 2009 | 1:02 pm
    Given the years and millions companies spend on packaging, surprisingly little attention has been paid to this critical part of every pack design.Japanese companies get it. They've been buying custom barcodes since 2005 from Design Barcode that charges $1500 and up for design, $200 a year for licensing. A pittance compared to redesigning a logo. And with so many stores going self-cashier, more and more eyeballs are searching them out. Why not build in some amusement...and branding?via Fast Company
 
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    Ads of the World

  • Orbit: Clean It Up

    ivan
    21 Nov 2009 | 7:12 am
    Orbit and Evolution Bureau (EVB) have launched a new stop-motion animation video called “Orbit: Clean It Up,” featuring over 500 original drawings created by an artist known as Goons that were shot in stop-motion style over two days in Los Angeles. You can view the video at OrbitCleanItUp.com where it tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes. The story is intended to capture the brand essence of Orbit gum – clean – and highlight the…

  • COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Tree

    ivan
    21 Nov 2009 | 6:55 am
    Smoking causes lung and respiratory system destruction. If you really want to save the planet's life. Start with your own. 17th of November is National No Smoking Day. Advertising Agency: DDB Lisboa, Portugal Creative Director: Alexandra Duarte Art Director: Nuno Gonçalves Copywriter: Nelson Quadros Photographer: Getty Images Published: November 2009

  • COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Fish

    ivan
    21 Nov 2009 | 6:54 am
    Smoking can lead to a slow and painful death. If you really want to save the planet's life. Start with your own. 17th of November is National No Smoking Day. Advertising Agency: DDB Lisboa, Portugal Creative Director: Alexandra Duarte Art Director: Nuno Gonçalves Copywriter: Nelson Quadros Photographer: Getty Images Published: November 2009

  • COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Chimney

    ivan
    21 Nov 2009 | 6:51 am
    Smoke contains benzene, nitrosamides, formaldehyde and hidrogen cyaned. If you really want to save the planet's life. Start with your own. 17th of November is National No Smoking Day. Advertising Agency: DDB Lisboa, Portugal Creative Director: Alexandra Duarte Art Director: Nuno Gonçalves Copywriter: Nelson Quadros Photographer: Getty Images Published: November 2009

  • Bonux: Chocolate

    ivan
    21 Nov 2009 | 6:33 am
    Removing stains just got easier. Advertising Agency: Leo Burnett, Riyadh, Saudi Arabia Creative Director: Ahmad Beck Art director: Ahmad Beck Copywriter: Rana Khoury Photographer: Steve Kozman
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    Adspace Pioneers

  • Social Media is not all about long term relationships

    18 Nov 2009 | 4:35 pm
    I used to think that Social Media Marketing was all about the long term relationships, the campaign model was the devil's work! How I was wrong. Luke Slattery founder of Movember flipped this whole idea of long term relationship on its head. Movember only speak to people 3 months a year (October to December). They realised that people have got a lot of other charities to support and that they do not want to be taking everyone’s time up. I tend to agree, especially if you are a part of another active social platform. If you have a presence on Facebook or Twitter then people are not going to…

  • Case Study: Seek Volunteering Unplugged

    16 Nov 2009 | 4:00 pm
    Problem: Seek had aligned with Volunteer Australia to provide the back engine to help volunteers connect with NFP jobs required Seek Volunteer. There has long been a myth that volunteering is what old grannies did in Op Shops. Seek wanted to help dispel this myth. They wanted to get more people to use the Seek site to look for Volunteering roles. Strategy: Create a site that shared the stories of people who had volunteered, focusing on the stories of influential Australian bloggers. Insight: People who read blogs were probably some of the most advanced online users. They would most likely…

  • The science of a great Youtube video - The Station and OralB

    11 Nov 2009 | 8:24 pm
    Making content for Youtube is a science and when you understand the formula it becomes quite easy to replicate. Recently a number of the top Youtubers created a new channel together, The Station. They used all the tricks that had gotten them so far (boobs in the thumbnails, fast editing, weblebrity appearances, and annotations asking for favouriting and rating). In my opinion, The script and filming is average but that just helps to confirm that with the right formula you can turn any dog into a hero. The channel is now the 15th most subscribed of all time! The show is also acting as a great…

  • List of Music Festivals using Social Media well

    9 Nov 2009 | 5:21 pm
    We are well and truly into the Music Festival season. Promoters have always been great at using social media so I thought I would take a look at some of the better examples of music festivals using social media. 1. Stereosonic Their twitter account is run by the general manager of the festival which gives the inside scoop on the happenings of the festival. This is also used to gauge feedback of certain ideas. They have created a competition on Facebook, where punters have to take photos of the Stereosonic advertising, they then go in the draw to win tickets. Here is an example of a fan going…

  • How to get an internship! Got any tips?

    4 Nov 2009 | 5:14 pm
    With all this chatter about graduates getting jobs at the moment. I thought I would throw my two cents in about how to land an internship. 1. Know where you want to go I think the first thing to do is suss out the situation and find out who is doing kick arse work in the area you are interested in. Make a list and go for the top of the pile. 2. Volunteering is not enough Having an intern is a lot hassle for employees these days. You have to always find them small tasks to do. So instead of just asking for an internship find something that you can do for the company that can add value. Social…
 
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    Advertising to Baby Boomers

  • My Ad Council

    20 Nov 2009 | 11:41 am
    From: Hilary R. Sent: Thursday, November 19, 2009 1:24 PM To: nyrenagency@gmail.com Subject: Tina Fey + Social Media + Social Good + Innovation = My.AdCouncil.org Hi Chuck, Wanted to put something on your radar that was unveiled last night by Tina Fey at the 56th Annual Public Service Awards Dinner - The Ad Council's “My Ad Council.” ... I've included the press release that went out this morning below: Ad Council Unveils New Website Through My Ad Council, users can quickly and easily share the Ad Council's PSA videos and images via social media platforms. OK – I guess I’m doing that…

  • Interactive Guide to Baby Boomer Marketing/Advertising Goes Copper

    19 Nov 2009 | 8:06 pm
    I made that up.  On Scribed, my free Interactive Guide to Advertising/Marketing to Baby Boomers now has over 1000 downloads.  If it ever reaches 5000, I’ll scream that it “Went Nickel” – whatever that’ll mean.  To help the cause, click: An Interactive Guide to Baby Boomer Marketing/Advertising News & Resources And as I type my book has shot up from #5 to #3 on my publishers’ Bestsellers List. Don’t blink or you’ll miss it. What should I do for an encore?  Probably just rest on my wobbly laurels.

  • No News News Redux

    18 Nov 2009 | 1:18 pm
    I’m one of the few bloggers to take pride in bringing you no news news.  I’ve been offering my readers no news news for years: 8.02.2005 No News News If any of this surprises you..... Culled from a report by Jupiter Research, Internet Retailer reports Baby Boomers spend more online than other age groups. 11.03.2006 Another Same Old, Same Old  6.06.2008 The Crystal Ball of Common Sense 12.01.2007 The Same Old, Same Old Redux 4.17.2008 How Well Do You Know Boomers? 12.12.2008 No News News Now there’s more no news news (and it’s not news for two reasons – the first being that…

  • Chronologically Gifted

    15 Nov 2009 | 6:49 pm
    I was thumbing through (for those too young to know what that means – it’s sort of like web browsing) the print catalog, Signals. They know their market.  Almost everything would appeal to Baby Boomers – and these are the folks who’d still be getting the catalog in the mail. Even smarter: While they have dozens of T-Shirts & Sweats available on their online catalog, the ones picked for the print versions are the ones that would appeal to Boomers. And they know what’s on the minds of this demo – age discrimination.  That sounds rather serious (it is), but the casual…

  • Henry Stewart Talks: Citations

    13 Nov 2009 | 4:58 pm
    From: A___  Sent: Thursday, November 12, 2009 5:19 AM To: nyrenagency Subject: Henry Stewart Talks: Citations Dear Chuck, I am writing to update you on citations for talks appearing within The Marketing and Management Collection (www.hstalks.com/go). The Marketing and Management Collection, of which your talk forms part, is used as an educational resource by academic institutions and commercial organizations worldwide. Following both customer and speaker feedback we have generated citations for every talk in the collection to enable speakers and viewers to reference the use of talks in…
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    Adland

  • Engel - Sense The Fire - 2009 / april 4:31- Sweden

    Peang Filmproduktion
    21 Nov 2009 | 9:58 am
    Shot in Gothenburg, may 2009 in a cold deserted factory without power. That became a problem during the night. We also used ALL gas for the pyroeffects, and the pyrotech smiled like a happy child when we loaded the truck in the morning...

  • Avatar - The Great Pretender - (2009) 4:06 - Sweden

    Peang Filmproduktion
    21 Nov 2009 | 9:08 am
    Shot in october 2009. Locations; Gothenburg/Mölndal. The main character´s name is "Linus".

  • Verizon Wireless- Lightning- (2009) :30 (USA)

    RazPR
    20 Nov 2009 | 2:54 pm

  • Radiotjänst Tackfilm - Thank you for paying for your TV Licence viral

    Dabitch
    20 Nov 2009 | 6:30 am
    Radiotjänst Sweden have this viral film where the idea is to send it as a thank you to your pals as a Thank you for paying for your TV Licence guilt-trip. Or and honest thanks, depending on if the recipient paid or not. The setup is a press conference that the whole country, in fact the whole world, is paying attention to, where the speaker goes on at length about this single hero who has ensured that everything you hear on TV and Radio is independent and free from hidden agendas. She keeps singing the praises of publicly funded programming that remains independent from government, short…

  • Eurobest is next week: 4020 entries from 35 countries duke it out

    Dabitch
    20 Nov 2009 | 5:46 am
    Germany is in the lead with 802 entries, followed by France with 521, Sweden with 383 entries and Belgium with 346. Apart from the award show great seminars will be held, Paul Lavoie, Chairman and Chief Creative Officer of TAXI is bringing a professional knife thrower Norbert, psychologist-turned-pornographer Jennifer Lyon Bell and a surprise secret guest to his seminar on Wednesday where they'll explore "the importance of creating an atmosphere of trust to allow creative collaboration to flourish". Later that same day Jeff Kling, Executive Creative Director at Wieden+Kennedy Amsterdam has a…
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    adliterate

  • Shock and awe

    27 Oct 2009 | 2:42 pm
    From 30 ways to shock yourself. Image courtesy of Bre Pettis If there is one enduring fascination the mainstream media has in our business it is with shock advertising and specifically whether shock advertising actually works. Other preoccupations of the journalistic classes come and go – greenwash, teaser campaigns, neuroscience and the like – but the one they keep coming back to is shock.

  • Who is to blame?

    22 Sep 2009 | 2:48 am
    Image courtesy of Planoscorpio Say what you like about Cannes but at its best it still serves as a barometer for where our industry and our product is heading. Most notably the Titanium shortlist, packed as it is with the coolest work from the coolest agencies and representing the new creative dividend that is on offer to brands that put participation at the heart of their work. But the obvious question is that if this is the sort of work we all admire from the sort of agencies we all admire how come the UK is so poorly represented? Having offered the industry creative leadership for so many…

  • Dynamic micro brands - Toms

    14 Sep 2009 | 1:54 am
    Image courtesy of StephanieNguyen I’m a bit of a latecomer to the Toms party but then I’m not an environmental activist and I don’t live on the West coast. So I had to wait until the TED Global goodie bag to come across this brand of ethically driven footwear and mighty fine they are too.

  • Is it the end of the line for the digital agency?

    14 Sep 2009 | 1:31 am
    Image courtesy of Ackers-Schoolboy Hero!!!! Some time in the early summer the Met Office rather confidently predicted that this would be the summer of the BBQ, so hot, dry and altogether splendid was our weather going to be. Alas it turned out to be a rather different meteorological kettle of fish and once again this summer has been unremittingly dreary, anything but the summer of the BBQ. Similarly at the beginning of this recession the soothsayers of the digital community rather confidently predicted that this would be the recession of the digital agency, basking as they would be in the…

  • Brand respsonse - a case of having your cake and eating it

    8 Aug 2009 | 2:41 am
    Image courtesy of Blake E. Marquis. Eddie Izzard has a standup routine about how useless the Church of England would have been at the Spanish Inquisition, because everyone appearing before it would have been given the option of cake or death. Naturally most people end up choosing the cake option.
 
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    Ad Agency Gossip, Online Marketing, Social Media | Adomatica.com

  • Advertising and Marketing Jobs 11-21-09

    21 Nov 2009 | 2:35 pm
    POSITION: Associate Email Marketing ManagerCOMPANY: Journey Education Marketing, Inc.LOCATION: Austin, TXRESPONSIBILITIES1. Creative Development, Scheduling, and Execution (50%)• Develop and create email marketing campaigns to support marketing objectives for multiple brands• Work with the Business Development team to incorporate products from sponsored manufacturers• Edit HTML as necessary, or work with a programmer to create HTML.• Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct• Work with…

  • Advertising and Marketing Jobs 11-17-09

    17 Nov 2009 | 8:51 pm
    Join HC&B and build your career in healthcare communications:Account Supervisor – Consumer / Austin, Texas / Posted 11.16.2009Account Supervisor – Clinical / Austin, Texas / Posted 09.16.2009Medical Copywriter / Austin, Texas / Posted 09.16.2009Full Job Descriptions can be found here: HC&B Jobs

  • Ultimate Typing Championship

    11 Nov 2009 | 4:11 am

  • T3's Ben Gaddis Talks Mobile

    10 Nov 2009 | 6:35 pm
    DFMS. Don't Forget Mobile, Stupid an interview of Ben Gaddis, Director Mobile and Emerging Media Strategy at T3, by Kat Gordon of SF Advertising Examiner.

  • Austin Ad Fed Hispanic Marketing Symposium 11/11/09

    9 Nov 2009 | 8:09 pm
    (Austin, TX, November 2, 2009)–The Austin Advertising Federation is hosting its first annual HispanicMarketing Symposium (HMS) on November 11, 2009, 11am-2 pm, at the AT&TExecutive Education and Conference Center at UT Austin.“The Ad Fed is thrilled to host this groundbreaking conference, and to bring more insight and sophisticationinto multicultural marketing,” says chapter President Kevin Cassis. “Clearly, Latinos are part of themainstream now and extremely important to the fabric of our culture. Learning how to better reach andinfluence this vital group of consumers will help our…
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    Adverblog

  • Adidas storytelling for a jersey

    18 Nov 2009 | 2:19 pm
    Since I work for Nike, I'm surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas approach football communication in a very different way so I'm not going into strategic nor brand discussion. I'm posting about Adidas Football Teamgeist project simply because I was impressed by the quality of the project. It's an impressive digital production to tell the story of the German National team shirt and of course, drive replicas' sales on the way to WC10.

  • Converse: buy, make play

    18 Nov 2009 | 1:30 pm
    Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the third is to be (slightly) entertained by the brand.

  • Toshiba Space Chair

    16 Nov 2009 | 5:32 pm
    Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)

  • Hit the bitch

    16 Nov 2009 | 11:46 am
    Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.

  • Housekeeping goes social (and mobile)

    13 Nov 2009 | 2:39 pm
    Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The Tide Stain Brain". But I was wrong, the insight the used and the service they want to provide is pretty good: a guide to stain removal, an application that helps consumers finding and sharing solutions for stains. If you don't have an iPhone you can still check out the online version of the app, not as since, but probably as useful.
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    AdHunt

  • Stimorol: New Guy

    30 Oct 2009 | 3:18 am
    Advertising Agency: Ogilvy, Cape Town, South AfricaArt Director: Michael Lees-RolfeCopywriter: Peri van PapendorpAgency Producer: Iris VinnicombeProduction Company: Velocity FilmsDirector: Anton Visser

  • The Economist : Plugs

    19 Oct 2009 | 1:15 am
    Get a world view. Read The Economist. Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Bill Bruce Senior Creative Director: Kara Goodrich Senior Creative Director / Writer: Pierre Lipton Senior Creative Director / Art Director: James Clunie Illustrator: Nick Dewar

  • Orange Internet : Words

    19 Oct 2009 | 1:06 am
    The original French version is better and more to the point but here's also the English translation.Agency: Publicis Conseil, France Executive Creative Director: Olivier AltmannProduction Company: Wanda Productions, Paris Director: Philippe AndreCopywriters: Mathieu Degryse, Olivier Dermaux Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra

  • NFL : Ballet

    19 Oct 2009 | 1:01 am
    Agency: Grey, New York Chief Creative Officer: Tor Myhren Executive Creative Director: Todd Tilford Director: Hank McElwee Cinematographer: Hank McElwee Production Company: NFL Films

  • Decathlon: Better gear

    7 Oct 2009 | 7:32 am
    Advertising Agency: Young & Rubicam, FranceCreative Director: Les SixArt Director: Julien VallonPhotographer: Louis DecampsRetoucher: Chic ParisCopywriter: Montassar Chlaika
 
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    Advertfan.com

  • DJ Hero Jay-Z and Eminem TV Ad Commercial

    SylviaG
    27 Oct 2009 | 8:25 pm
    For all you gamers who visit the Advert Fan here is the new Check Jay-Z and Eminem DJ Hero TV Commercial.

  • Dragon Age Origins Ad – TV Commercial

    SylviaG
    26 Oct 2009 | 6:22 pm
    OK all you gamers patiently awaiting the release of Dragon Age: Origins next week, here is a 30 second commercial, TV ad to fill the void.

  • HTC’s “Anthem” TV Commercial YOU

    SylviaG
    26 Oct 2009 | 4:29 am
    HTC mobile phone launches a multi-million dollar ad campaign titled “You” hoping to take their share of the smart phone market. The HTC Anthem spot was created by the ad Agency Deutsch.

  • I’m A PC and Windows 7 Was My Idea Commercials

    SylviaG
    23 Oct 2009 | 6:36 am
    Thanks to the ad agency CP&P, Microsoft and the Windows 7 commercials are actually very good. I’m a PC and Windows was my idea a “collaboration” of the millions of Windows users. Nearly a billion people use Windows, their ideas added up to Windows 7 and the commercials are giving credit to that fact. Is this Microsoft’s way of saying we finally listened? Credits: Agency: Crispin Porter + Bogusky, Boulder/Miami Co-Executive Creative Directors: Rob Reilly, Andrew Keller Creative Director: Tim Roper Interactive Executive Creative Director: Jeff Benjamin ACD/Art…

  • Martini Moments Web Film Shows What A Perfect Life Is

    SylviaG
    22 Oct 2009 | 5:57 pm
    A beautiful new commercial/web film for Martini titled Martini Moments is filled beautiful people enjoying what seems to be the perfect life. Just in case anyone is wondering, a real Martini used to be made with vermouth and gin, now it seems to be vodka and olive juice. Either way this advert from Netherlands says it’s all the vermouth, Martini Vermouth. I’ve never really been big on vermouth, but this commercial has got me feeling a little adventurous and I might just have to give the Martini a pour or two.
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    American Copywriter

  • American Copywriter #65 is Hot.

    John
    19 Nov 2009 | 7:14 am
    The Crotchety Old Edition That's right, episode 65(ish) is out and available for your listening skills. Don't diss, check it out posthaste. Make sure you're subscribed (or resubscribed) on iTunes. Notes:0:00 Juno Music and Titles3:27 Interlude I: Wakarusa5:23 Police Academy Noise Mouth Guy9:00 Deutsch Wins VW. Tug channels Jason Elm.13:38 The Point of the Story16:05 Taylor Swift etc.20:56 Interlude II: JJ's Halloween22:25 Holiday Creep27:00 Lights on!30:16 Done

  • My day-to-day life in 5 simple words.

    Nick Kinney
    10 Nov 2009 | 10:42 am
    "Strawberry Flavored Juice Drink Blend"Take a second and read them again. Done? Good. Let's proceed.These words appear in the photo below (centered, just above the tree line) and on the front of every Strawberry Capri Sun pouch being produced at the moment. But why do they resonate so well with this young copywriter? Well, let's think about how they were created: It all started when Mr. Capri Sun asked Mr. Junior Copywriter's agency to come up with a name for the contents of his exciting new drink pouch. Ms. Account Coordinator then wrote up a job order, asking him to…

  • Attention Media: Quit fucking trying to terrify parents.

    Tug McTighe
    4 Nov 2009 | 1:11 pm
    Jesus. Fucking. Christ. Am I sick and tired of the media's constant attempts to scare the shit out of us. The latest target: Rice Krispies. Seems they've got an added antioxidant claim on their box. (Antioxidants, if you didn't know, are being pimped hard lately because they theoretically help keep you from getting sick by strengthening your immune system.)But what really chaps my hide about this situation is this quote from a USA TODAY article. "Kellogg, based in Battle Creek, Mich., said it has heard very little concern from consumers about the claim, but is responding to…

  • An Era Ends as Cliff Freeman & Partners closes

    Tug McTighe
    3 Nov 2009 | 2:19 pm
    If you're a Gen Xer ad creative, then, like me, as you read the news yesterday about the passing of heralded agency Cliff Freeman & Partners, you most likely felt a terrible pang of loss over this agency and the work it created.Because, you see, when Cliff & Co were in their heyday, I was in my truly formative years in our business. I was soaking advertising up and was striving to learn everything I could about who was doing what, where they were and how they were doing the kind of work I could only dream of. When I first learned about Cliff & Co, I had no idea how they could…

  • Booking an Audio Session: So true, it's almost not funny.

    Tug McTighe
    29 Oct 2009 | 1:54 pm
    Thanks Marty.
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    beyondmadisonavenue

  • A Good Campaign: There’s No App for That

    admin
    12 Nov 2009 | 8:00 am
    by Jeff Louis Standing out from the crowd is what advertising is all about. In a world of “me-too” products and services, how can we lift our product, our brand, above the throng? Strategy? Creativity? A great tagline or goofy jingle? Maybe. Although there’s never a guarantee, one way to stand out is to cut across the grain; if everyone is moving in one direction, move in the opposite. It’s a risky strategy that, if executed properly, can pay off in the long run. So, while Apple and the iPhone zombies have everyone working on applications for every possible situation,…

  • Free Credit Report.com: Just Another Scam

    admin
    11 Nov 2009 | 7:51 am
    Free Credit Report.com has been pounding the airwaves, especially in non-Prime areas, with their 30-second TV spots depicting “Credit Guy” and his numerous run-ins with bad credit. He, and two of his friends (all musicians), tell stories of how bad credit has left them in a pinch with no way out. There have been five spots (that I know of) entering our homes with the Free Credit Report.com guys singing and dancing their credit woes, warning us not to fall into that bad credit trap. These credit guys are our friends, warning us that if we don’t keep an eye on our credit,…

  • Where Did Obama’s PR GO?

    admin
    11 Nov 2009 | 7:50 am
    by Stu Haack Earlier this month, Ragan Communications released poll findings on the declining standing of press releases. Only 49 percent of the professional communicators polled think press releases are “as useful as ever.” Given the inroads of social media and other market forces on PR, that’s not a surprising finding. We doubt that alert communicators have been placing primary reliance on news releases for getting the word out for some time. Not only are news releases being overshadowed by social media, Ragan and PollStream found, they haven’t been treated well by…

  • What is Southern Comfort?

    Rohan Raj
    9 Nov 2009 | 6:58 am
    “The main focus of this campaign is to really cement the idea that Southern Comfort is a way to tie back into New Orleans, more so as a vibe and a spirit versus a more subtle brand DNA that was always talked about internally but not necessarily communicated to consumers,” said Lena DerOhannessian, Southern Comfort’s U.S. marketing director. DerOhannessian said the brand is taking advantage of a tremendous opportunity to connect with its target audience. “There is a very flexible structure in the online space that allows us to listen to [consumers] and give them the opportunity…

  • When Creative Goes Bad

    Rob Frappier
    6 Nov 2009 | 7:03 am
    by Rob Frappier Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad. New York City Council candidate Joe Nardiello sought a way to catch up in the polls. Facing long odds, Nardiello and his campaign staff tossed around ideas that could close the gap. In a flash, an idea came: If Nardiello’s opponent was elected, then residents in Brooklyn’s Park Slope neighborhood would see their free street…
 
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    The Denver Egotist

  • Boy Finds Own Real-Life E.T.

    The Egotist
    20 Nov 2009 | 3:57 pm
    To be half as brilliant as the people at The Onion…

  • Video Games, Ruined [3]

    The Egotist
    20 Nov 2009 | 3:28 pm
    For anyone who grew up with vids back in the day, you know they’re supposed to rot your brain with senseless killing and violence. How have we gone so wrong since the days of Contra? A family shouldn’t have to wait until Sunday to worship the Lord. Now you can go to church every day without leaving your home. Participate in more than 24 unique and exhilarating Ceremonies. Be sure to try them all. The more you play, the more Grace points you collect. Then trade in your Grace points to unlock the Holy Mysteries. Only from Prayer Works Interactive. Help bring your family closer. To…

  • Inside Your Search [1]

    The Egotist
    20 Nov 2009 | 1:04 pm
    Check out this rad interactive ad/microsite from Weetabix Foods showing how Google delivers its speedy search results – from a POV inside their search engine.

  • The Human Hamster Hotel

    The Egotist
    20 Nov 2009 | 12:22 pm
    A hotel in France gives guests the chance to live like a hamster – where you can eat grain, run in a giant wheel and sleep on hay. The so-called Hamster Villa is located in the town of Nantes and is run by a company which rents out unusual and bizarre places. The rate is 99 euros a night, but is soon to go up as today’s hamsters need wi-fi and a giant tv screen, according to the owners. Via The Presurfer

  • Backyard Vortex [1]

    The Egotist
    20 Nov 2009 | 12:13 pm
    Designed by Berkeley-based architect Thom Faulders for the backyard of Jeff Dauber, a senior executive at Apple. More on the story here. Thanks, Brad
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    Guerrilla Marketing defined

  • That is so Emma and Julia

    20 Nov 2009 | 4:59 am
    The new My Ad Council site allows people to quickly share and comment on a variety of PSAs, via facebook, twitter etc. All kinds of topics are addressed including "think before you speak" featured below and here. Clearly "think before you speak" is something we all should keep in mind, but this tag line has been embraced by the Gay, Lesbian and Straight Education Network. Other campaigns included on the My Ad Council site are "buzzed is drunk" and "hunger prevention."

  • Upside down

    18 Nov 2009 | 4:48 am
    We are not talking about the Diana Ross song here, but a recent campaign by the Gap in Vancouver, Canada to promote the "Sprize - shopping turned on its head" campaign. In a guerrilla marketing action overnight a store and various items in front of it were turned upside down, much to the amazement of passersby the next day. Via: InvisibleRed

  • NFL Guerrilla Marketing

    16 Nov 2009 | 5:25 am
    When the Dallas Cowboys played the Philadelphia Eagles last week, tight end Brad Celek of the Eagles caught a touchdown in the third quarter and immediately struck a pose that was oh so Captain Morgan familiar. This guerrilla marketing stunt earned the Eagles a 15-yard penalty in a game they eventually lost. According to a report on Yahoo, in hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions to the Gridiron Greats Assistance Fund in exchange for each instance a player was caught on camera doing its pose during a game. The Celek / Eagles stunt…

  • You spin me round

    13 Nov 2009 | 6:33 am
    Expect the unexpected is the tag line for Samsung Mobile Explorer and that is exactly what you get with some of their guerrilla marketing videos. The skater featured here would certainly be hired in an instant by Minnesota ice fishermen and it appears that Texas oil drillers might find great use for her too. The other featured performer in the video here also apparently has some interesting skills to offer. Via: Adverblog

  • Oh no, bad news

    12 Nov 2009 | 2:20 pm
    If you recently stopped by green/spaces in Chattanooga you might have noticed a crime scene of statistics on hazardous air quality. Scary stuff indeed, although most likely people are actually aware that the air is no longer so perfect. But you can never remind folks enough. Via: goodnewsfromgreenspaces
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    Great Advertising, Clever Ads

  • CANON Freeze Tag Commercial

    21 Nov 2009 | 7:20 am
    Great new Canon commercial titled Freeze Tag, where they play a digital version of Freeze Tag. Now this is pretty cool!An all out game of war using Canon cameras...Canon Cameras were handed out to various people and many of their shots made it in the commercial. Director: Saman Keshavarz Producers: Romson Niega, Tom Lee Associate Producer: Francis Pollara Cinematographer: Don Burton Editor: Nate Tam Sound Editor: Dan Bartolucci Titles: Andrew Johnson

  • Visa "Anthem" TV Spot

    19 Nov 2009 | 5:48 pm
    Visa Go World Winter Olympics 2010, Anthem commercial with Morgan Freeman. Advertising Agency: TBWA\Chiat\Day Los Angeles, USA Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O’Neill Creative Director: Olivier Rabenschlag Associate Creative Directors: Becca Morton, Gage Clegg Art Directors: Scott Brown, Clemente Bornacelli Copywriter: Christine Call Designer: Helena Skonieczny Executive Director of Integrated Production: Richard O’Neill Agency Producers: Rob Saxon, Jane Krull Assistant Producer: Chris Spencer Executive Art…

  • Audi A5 Auto Transporter Ad

    19 Nov 2009 | 5:38 pm
    The new Audi A5 car transporter commercial takes a couple views to understand at first, but worth it. Advertising Agency: Bates United, Oslo, Norway Creative Director / Art Director: Thorbjørn Naug Copywriter: Ola Øvrelid Photographer: Gaute Gunnari

  • New Honda Accord Crosstour "Instruments" Ad

    19 Nov 2009 | 8:46 am
    The new Honda Accord Crosstour commercial. "Instruments" relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category. Noteworthy music, a remix of "Fever," helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour. "Instruments" and the forthcoming campaign spots began with a few pencil drawings and the directive to create a "look" that had never been seen before. This was accomplished by Andy Hall,…

  • Wrigleys Orbit Gum Clean It Up

    19 Nov 2009 | 8:17 am
    A stop-motion video featuring animated lips that clean up a rundown home titled Clean It Up. The Wrigley's Orbit Gum spot features the artwork by: Goons, a street artist out of Chicago and music for Keep It Clean by Camera Obscura. Agency: Evolution Bureau Client: Orbit Executive Creative Director: Stephen Goldblatt Agency Producer: Christine Gomez Earned Media Director: Craig Batzofin Artist: Goons Music: Keep It Clean Music Company: Camera Obscura Production Company: Partizan Executive Producer: Sheila Stepanek Head Of Production: Ian Bearce Producer: Charles Spano Director: Ace Norton…
 
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    Advertising Lab

  • There Is This Blog Post

    21 Nov 2009 | 10:06 am
    Sometimes, when you have people listening and nodding their heads in agreement, they may be hearing something very different from what you think you are saying.  Chris Anderson's tweeted about the There Is This Company post. Many people who read it see it, as Chris does, as a call to Apple to embrace some flavor of social marketing.  After all, it's 30,000-people that doesn't have anyone I could find on LinkedIn who would have "social" and "media" in their title. I don't think that's what I meant. Apparently, Apple hasn't become the most admired company  with healthy sales…

  • There Is This Company

    21 Nov 2009 | 9:57 am
    Here's something I've been thinking about for some time now. You see, there is this company. It publishes over a hundred RSS feeds and several email newsletters, but not a single blog. The only conversations this company entertains are the ones it starts itself or is subpoenaed into. Conversations it doesn't like, it tries to silence. It has sued some of its biggest fans. It is not known for responding to online complaints about its products. On MySpace, the profile that should have belonged to this company is occupied by a DJ. On Flickr, it's someone from Japan. Last month, it has…

  • Branded Biographies

    19 Nov 2009 | 11:50 pm
    If you had only 160 characters to introduce yourself, what words would do you pick? Would any of these words be a brand name? I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.com). And chances are that if your tiny blurb includes a brand name, you either sell it, work for it, or really, really like it. On Twitter, people like Apple. Lots of "apple fans",  but no "IBM fans". And yes, there are "Microsoft fans". Eight of them. Microsoft, people work for. Mazda, and Chrysler, and Toyota, they sell. Once…

  • Graph Media Activities With a Wheel Chart

    19 Nov 2009 | 10:59 pm
    This hand-drawn "media wheel" shows what media people consume when and where, based on data points from a syndicated research.  Here's how me made it.  ---------------- I'm reading The Advertising Research Handbook.

  • Honesty in Advertising: Mobile Home Company

    19 Nov 2009 | 2:06 pm
    I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video, too. - via ---------------- I'm reading The Advertising Research Handbook.
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    pixelpasta

  • Nutcase: Your Style, but safe

    21 Nov 2009 | 5:47 am
    Your Style, your brain.Nutcase helmets not only protect, they also look good. The American firm designs, produces and sells these high-quality, multi-sport helmets which are differentiated from the competition by their distinctive design. Nutcase is now in Europe. We express: Your Style, but safe.Advertising Agency: Tillmanns, Ogilvy & Mather, Düsseldorf, GermanyCreative Directors: Volker Kuwertz, Bernd GrellmannArt Director: Lars EckerPost Production: Tex Redfield, Lars EckerPhotographers: Robert Eikelpoth, Michael BreyerAccount Director: Birgit GosdaPublished: November 2009

  • Monster Radio RX 93.1: Lost

    21 Nov 2009 | 5:43 am
    Beware of last song syndrome.Advertising Agency: DM9JaymeSyfu, Manila, The PhilippinesChief Creative Officer: Merlee JaymeExecutive Creative Director: Eugene DemataCreative Director / Copywriter: Louie SottoArt Director: Herbert HernandezIllustrator: Apol Sta Maria

  • Tck Tck Tck: Sky

    21 Nov 2009 | 5:41 am
    What they do happens to us. The powers are the main cause of the changing climate. Let's demand a fair agreement in Copenhagen.Advertising Agency: Francisco Espinosa, Mar del Plata, ArgentinaCreative Director: Francisco EspinosaArt Director: Barrilete DgCopywriters: Francisco Espinosa, Rocío VazquezPhotographers: Ron Jeffreys, RybsonOther additional credits: Rocío Vazquez

  • Toshiba Space Chair

    21 Nov 2009 | 5:39 am
    Advertising Agency: Grey London, UKCreatives: Andy Amadeo, Nils LeanordProducer: James CovillProduction Company: HungrymanDirector: Andy AmadeoDP: HarrisProducer: Matt JonesEditing Company: The WhitehouseEditor: Russell Ike & Ed EnayatPost Production: The MillProducer: Chris BattenColourist: Seamus O’KaneLead 2D: Adam GrintFlame Assist: DaKit: Baselight/Flame

  • Fenistil: Caterpillar + Mosquito

    20 Nov 2009 | 11:43 pm
    Tame your irritationAdvertising Agency: Saatchi & Saatchi SwitzerlandCreative Directors: John Pallant, Roger Kennedy, Jean-François FournonArt Director: Julien de PreuxCopywriters: Kevin Pereira, Daniel LunnIllustrator: David Lobser
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    scaryideas

  • Prize Bonds : Tickets [Video]

    20 Nov 2009 | 7:51 am
    Prize Bonds : Tickets [Video]Agency: Javelin Creatives: Martin Watts & Conor Kennedy Agency Producer: Dara McClatchie Account Director: Kyla O’Kelly Account Manager: Jennifer King Production Company: H2 Films Director: Keith Hutchinson Producer: Jack Armstrong Prod Co-Ord: John Sullivan DOP: Peter Robertson Post Production: Windmill Lane Editor: Lee Hickey Post Production Supervisor: Jennifer Connolly Flame: Ian Jacobs

  • Dreamworld : Wipeout [Image]

    20 Nov 2009 | 7:01 am
    Dreamworld : Wipeout [Image]Get to the wipeout online.Advertising Agency: Junior, Brisbane, Australia Executive Creative Director: Steve Minon Creative Director: Jonathan Drapes Art Director: Sharon Edmondston Copywriter: Misha McDonald

  • Dreamworld : Drop [Image]

    20 Nov 2009 | 7:00 am
    Dreamworld : Drop [Image]Get to the giant drop online.Advertising Agency: Junior, Brisbane, Australia Executive Creative Director: Steve Minon Creative Director: Jonathan Drapes Art Director: Sharon Edmondston Copywriter: Misha McDonald

  • Dreamworld : Claw [Image]

    20 Nov 2009 | 6:59 am
    Dreamworld : Claw [Image]Get to the claw online.Advertising Agency: Junior, Brisbane, Australia Executive Creative Director: Steve Minon Creative Director: Jonathan Drapes Art Director: Sharon Edmondston Copywriter: Misha McDonald

  • The Flower Power : Illusion [Image]

    20 Nov 2009 | 6:59 am
    The Flower Power : Illusion [Image]Look straight and see the flower power.Advertising Agency: Longplay 360, Brazil Creative Director: Fernando Luna Art Director: Eduardo Basque Copywriter: Marcel Petroff Illustrator: Wellington Augusto Published: November 2009
 
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    The Ranch

  • adidas and $1 training shoes

    18 Nov 2009 | 8:29 am
    Adidas, in response from the idea of Nobel Peace Prize winner Muhammad Yunus of Bangladesh, is going to make trainer shoes that cost about $1 for people around the world who cannot afford to buy shoes. Via London Telegraph and Brand Channel.

  • Doubleclick is not going to like this

    12 Nov 2009 | 12:07 pm
    Now you can "hijack" the ads on any webpage with a plug-in. The DoGooder browser plug-in hides the current ads and displays ads supporting positive social change and green initiatives instead. Via Osocio.

  • Advertising and PR Speed Networking Event This Thursday

    9 Nov 2009 | 2:20 pm
    Advertising and PR Speed Networking Event, Nov. 12Event: Advertising and public relations students and alumni are encouraged to bring their business cards and elevator speeches to a Speed Networking event hosted by the Department of Advertising.When: 6 to 8 p.m., Nov. 12, 2009Where: The West Atrium of the University of Texas West Pickle Research building (formerly the MCC building) at the corner of Mopac (Loop 1) and Braker Lane. A map is available online.Background: This networking event is intended to foster quick introductions among students, alumni, faculty and friends of the Department…

  • Making Shiner an icon

    30 Oct 2009 | 8:08 am
    When the beer is synonymous with the town, the branding has to speak for both. By using Shiner’s own voice, McGarrah Jessee has taken a quaint Texas town’s charm and spun it into a national brand. Don’t miss out on the Shiner brand story, the discussion afterward, and the beer throughout.Austin AdFed Presents:Turning an Assignment into a Legacy: Shiner Brand Case Study by McGarrah Jessee.Nov 3, 2009 • 6-8pScholz’s BiergartenClick here to buy tickets.

  • Foreign Public Transportation Ads

    27 Oct 2009 | 7:45 am
    This is in response to the American Public Transportation Ads post.
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    AdBasha

  • Aflam 3araby. Om El Agnaby. Cont.

    8 Nov 2009 | 2:55 am
    Since credit must be given where credit is due, I must congratulate the creative minds behind the 'concept' of this campaign. Poking fun at deliberate failure on our movie producers' part and the fact that we are able to produce blockbusters but sort of just 'choose' not to IS funny. I found the first two to be genius.Then it sort of got old. The Truth behind Dances with Wolves felt incredibly long as it borders 3 minutes and isn't all that funny. I cringed a little at the dialog but thought okay, interesting.With Brave Heart, I'm not sure if it was offensive, or lame, or maybe it really got…

  • Egypt Vs. Algeria - Déjà vu

    4 Nov 2009 | 6:13 am
    In what can only be called a brilliant initiative, CocaCola brings its fans an utter sense of nostalgia, mixed with goosebumps and smiles and even loud laughter.With their latest National Football Team sponsorship campaign, "1989" marks some of the best commercial content I've seen in a long while.20 years ago, same two teams, same crucial crossroad, same month...Egypt and Algeria met for a World Cup qualifying game; A Special Dedication to 80 Million Egyptians.Check out their Campaign's website here tooBravo! This is Excellent

  • Grooveshark: The New Deezer

    2 Nov 2009 | 7:14 am
    Remember those days when you could stream any song you wished, really quickly, share it with your mates, create a playlist and check out other people's??Remember those pre-new-look-deezer days when it was all free, and how you got addicted to it so quickly... Well those days are long gone coz Deezer ain't free anymore.But not to worry, Grooveshark is here and it fuck** rocks!!!!

  • Five star... Naturally

    22 Oct 2009 | 11:23 am
    Advertising Agency: FP7, Oman Creative Director: Noufal Ali Copywriter: Arun Art director: Noufal Ali Graphic Designer: Sanoop Ramachandran Additional Credits: Ajay Menon, Manish Rodrigues , Pradeep Published: October 2009Via: adsoftheworldLet's start with the positives. First, nice photography. Second, looking at the client's website, which is a disaster on it's own, i'd say this set of ads can only do well for Al Nahda Resort & Spa.Now to the negatives. Weak concept. Horrid photoshoping. I mean that Reserved sign looks way too clean and the problem is it looks like it's photoshoped on.

  • Tamer Hosny's Pepsi Commercial 2009

    21 Oct 2009 | 4:08 am
    In recent lights of Tamer Hosny's newfound intense popularity among the Middle East, the increasing number of his portraits on posters, billboards and store windows, and his recent celebrity advertising deal with Pepsi...Here is Tamer Hosny's current Pepsi Television Ad.Yes...She did 'double' click the Pepsi canNow I'm not sure why this happened...but it teaches you one thing...amazing the pitches that can fly!Advertising Agency: Impact BBDOCountry: Egypt
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    jazarah!

  • How to kill an idea!

    Samer Marzouq
    17 Nov 2009 | 8:39 am
    This is how ideas are killed via

  • Gear up with Snickers and win a Jeep!

    Samer Marzouq
    15 Nov 2009 | 8:00 pm
    Here is a new online promotion that aims to go viral, Gear Up with Snickers to win a cool Jeep through inviting friends, the more you invite, the closer the Jeep will become, interesting campaign but for I think there is a problem with the website, not being adapted to all browsers, and more over, I couldn’t find any sign of social media utilization, they could of attract people using twitter and facebook, then to get them invite their friends through emails. Anyway, take a look here! The promotion ends on December 1st, and is available in UAE, Oman, Bahrain, Kuwait, and Qatar.

  • Be a Citizen of Hopenhagen

    Samer Marzouq
    14 Nov 2009 | 8:00 pm
    On December 7, leaders from 192 countries will gather in Copenhage to figure out a solution to end the climate crisis, Let’s turn Copenhagen into Hopenhagen! I really like the name! Hopenhagen, an interesting initiative by the International Advertising Association aiming to unite citizens of the world to ask leaders attending this summit to save the planet. The advertising work was done by Ogilvy & Mather. Go and become a citizen!

  • Who should be Hero of 2009? Queen Rania? Obama? Have your say!

    Samer Marzouq
    10 Nov 2009 | 11:52 pm
    Declaring Obama winner Nobel Peace Prize did raise a lot of questions about whether he deserved it or not, personally I think he does, but everyone has their own opinion, but in your opinion, who should be called Hero of the Year? Queen Rania? President Obama? The Dalai Lama? This is an interesting survey by LG, where you can choose the person on the year, the  Hero of 2009, and also to send them a gift and a holiday message! Do you think he or she should have a vacation? Some sleep? Or just a thank you letter will do? Take part of this survey, and you might win an LG mobile phone, results…

  • Random photos of Dubai Media & Marketing Show 09

    Samer Marzouq
    4 Nov 2009 | 4:11 pm
 
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    ANUBIS

  • History of the Coca Cola bottle

    Anubis
    20 Nov 2009 | 5:07 pm
    Left to Right 1899 – 1900 – 1915 – 1916 – 1957 – 1986 Source: http://www.stumbleupon.com/s/#1T9guj/ubersuper.com/history-of-the-coca-cola-bottle// Posted in Classroom

  • Bye bye illustrators

    Anubis
    20 Nov 2009 | 3:18 pm
    Client: Berlin phones Country: Kuwait Posted in Clip Art

  • KUC Ramadan Ghabka

    Anubis
    20 Nov 2009 | 1:31 pm
    The above coverage was published in Layalina magazine Kuwait. September, 2009. Issue 189. Pages: 12 – 13 – 14 – 15 – 16. Posted in Uncategorized

  • Idea Ramadan Ghabka

    Anubis
    20 Nov 2009 | 12:31 pm
    The above coverage was published in Layalina magazine Kuwait. September, 2009. Issue 189. Pages: 60 – 61 – 62. Posted in Uncategorized

  • In Advertising: telepathy can happen !!!!

    Anubis
    18 Nov 2009 | 2:11 am
    It is always good to know that the topic of copy-cat in advertising is taking some share of discussions on the academic level which promises a  brighter future for the industry. Source: In advertising: telepathy can happen !!!! Posted in Classroom
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    Brand Architect

  • Detroit: Latest City to Sell Itself as Creative

    pjcollings
    21 Nov 2009 | 4:00 am
    Detroit is the latest city to try position itself as a home for creative people and their business.

  • Corporate’s Caging of Social Media

    pjcollings
    15 Nov 2009 | 8:29 pm
    Many corporates don’t understand social media as a business tool so they ban its use and explain their actions with phrases like “it is a passing fad”. Cartoonist Tom Fishburne highlights this in his latest cartoon.

  • The Commoditization of Luxury

    pjcollings
    14 Nov 2009 | 12:24 pm
    The New York-based Luxury Institute recently released its 2009 State of the Luxury Industry survey and had this to say about the increasing number of offerings labeling themselves as luxury (click through to see).

  • The Unfortunate Continuation of Silos

    pjcollings
    14 Nov 2009 | 5:21 am
    The debate about whether digital agencies are ready to lead advertising campaigns misses the point and perpetuates the mistake of treating digital as separate to brand strategy and creativity.

  • Taking Hopenhagen to Copenhagen

    pjcollings
    12 Nov 2009 | 12:14 pm
    Ogilvy Earth have done an excellent job creating the Hopenhagen campaign to create awareness about climate change and the importance of the UN Climate Change Conference in Copenhagen this December.
 
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    Between 10 and 5

  • Fresh work from Dylan Jones student illustrator

    Uno
    19 Nov 2009 | 11:00 pm
    Now, not many people are aware of this fact, but in Cape Town there are three Dylan Jones’s. This time, we’re featuring the work from the final year student Dylan Wyndham Jones. He has an amazing vector illustration style and has also recently completed a shirt design for Steri Stumpie. Check out more of his work on his flickr profile, or his website or blog. Click through for more of his work. Are you a final year student at an advertising or creative school? Why don’t you send us in your work so we can feature you? Send us a mail to submissions@10and5.com (...)Read the rest of…

  • Twitter lists: The South African Creative landscape

    Uno
    19 Nov 2009 | 4:30 am
    Since Twitter brought out their Twitter Lists a short while back, we thought it apt to start using those lists and offering some sort of value to users. So… We’re bringing you the Between 10 and 5 Twitter List Collection. These lists serve as a growing catalogue of people in a specific field. It’s an easy way to follow a certain industry, and the nice thing is that it’s curated. So you don’t need to go through the hassle of finding new people all the time. We do that for you! We’ve got a collection of lists from Fashion, Art Directors, Websites,…

  • Lauren Redman Photography and Design

    Uno
    19 Nov 2009 | 12:29 am
    Following up on our student series, we present Lauren Redman, a final year student at AAA who’s specialty is design and photography. Must say, we’re definitely liking it! Lauren also runs the  My Creative Catalyst student blog with a few other creatives. Click through for more of her work. Are you a final year student at an advertising or creative school? Why don’t you send us in your work so we can feature you? Send us a mail to submissions@10and5.com (...)Read the rest of Lauren Redman Photography and Design (1 words) © Uno for Between 10 and 5, 2009. | Permalink | 2…

  • Nike Cape/Burg with Spooky and Rattex

    Uno
    18 Nov 2009 | 11:00 pm
    We’ve grabbed some of the images that Spooky to illustrate the track that Rattex produced in collaboration with Dplanet. Spooky did a pretty cool interview about herself and the Cape/Burg Project on Mahala. Also read the Rattex interview on the Nike site itself. Download the Rattex track “AirMaxin” directly here. Click through for more imagery.(...)Read the rest of Nike Cape/Burg with Spooky and Rattex (1 words) © Uno for Between 10 and 5, 2009. | Permalink | No comment | Add to del.icio.us Post tags: anne, anne-sophie leens, Cape/Burg, Gallery on 4th, Nike, rattex, Spooky

  • HALLS do it for real

    Kate
    18 Nov 2009 | 5:28 am
    The following ad was created by Ogilvy Cape Town for our dear friend Ras. The radio spot is entitled “Halls Anthem”. If you like this, you'll probably also like:Desk Space – Kate ButcherMarie Claire: Wasn’t meFind us on Facebook! © Kate for Between 10 and 5, 2009. | Permalink | One comment | Add to del.icio.us Post tags: halls, odilvy cape town, ras
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    The Batrachian Chronicles

  • Is This Thing On?

    Amod Munga
    16 Nov 2009 | 10:30 pm
    So here’s a stream of consciousness post about why your company doesn’t need a social media marketing campaign. Let’s be clear about one thing: social-media is digital communication. It’s all of it, from blogs and Facebook,mobile-phones and postcards, to email and text-messages. Social media includes any medium that allows people to talk to people. It’s a funny thing. Most would argue that only web-based tools qualify as social media, but I think it’s a little more complicated than that. Wherever people swap ideas, opinions and facts, that’s a social…

  • No Joka…

    Amod Munga
    15 Nov 2009 | 10:30 pm
    It still shocks me that in this age of needing effective communication, people still debate whether copywriters are a necessity. “I can write. I went to school. I can walk in a semi-upright position. What do I need a writer for?” Well, maybe to show you how not to end a sentence on a preposition, but also to help you not look like a ruh-tard. Submitted for your approval: Joseph Nedlin, founder of Joka Vodka (named after his call-sign in Vietnam). Joseph decided to write his own press release to promote his new drink. Here is his attempt, word for agonisingly embarrassing word:…

  • Broken Promises…

    Amod Munga
    12 Nov 2009 | 10:30 pm
    And Apple sticks it to Microsoft once again. It’s like watching a priest touch Tyson (the boxer, not the model – although that would also be interesting) inappropriately…and then getting junkpunched for his trouble. It’s inevitable there will be bloodshed, but you just have to watch to see how it all goes down. Wow. Anyway, have a great weekend…unless you’re a politician…in which case I hope you die. Nothing fancy. Just die…and burn in hell. Thanks.

  • The Line…

    Amod Munga
    11 Nov 2009 | 2:32 am
    For writers everywhere, there is one sure way of ensuring immortality: writing The Line. The Line is that one thing, that catchphrase that gets repeated at watercoolers and in STD clinics (in fact, wherever men congregate in large groups after a good weekend) around the world…and is repeated ad infinitum. It’s sure-fire immortality. And you can write it anywhere. Still no idea what I’m talking about? Ok, check this out: Yeah. Good lines. Not all of them winners, but it’s late. Cut me some friggin’ slack. So…how do you write The Line? Well, let me tell…

  • The Germans Are Coming…

    Amod Munga
    9 Nov 2009 | 10:00 pm
    Those nutty Germans are at it again.First it was the whole “are you having sex with Hitler” thing, which I personally thought was a pretty good solution (oh shut up, you wooly-wearing Mother Grundy)… And this time it’s Rammstein, the East German rock band and their made-for-tv album promos. No really. What you’re about to see is one of the four spots, which is DEFINITELY NSFW (if you’re 12 and you work for some nanny-type organisation…then again if that was true, you wouldn’t be reading this blog anyway). Shock-value is all it is. And now that…
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    Adoholik

  • Assassin’s Creed 2 : Fear At First Sight

    Bibhuti
    20 Nov 2009 | 11:17 pm
    I heard about love at first sight. Romantics believe it, realists discard it. But everybody will agree to fear at first sight after watching this pre-roll ad for Assassin’s Creed 2, a video-game developed by Ubisoft. It’s just about 15s of cold and dead stare which I think is more impactful than dull longer ads. Agency: Cutwater, San Francisco Via [AdFreak]

  • Financial Times : Sharks

    Bibhuti
    20 Nov 2009 | 7:24 am
    “Mergers and Acquisitions. In-depth coverage. We live in FINANCIAL TIMES.” Agency: DDB London, UK Via [funnyplace]

  • The Paddy McGuinness Library

    Bibhuti
    19 Nov 2009 | 10:08 am
    “Own the books that made P.P. McGuinness. The private library of McGuinness is for sale.” Padraic Pearse “Paddy” McGuinness was an Australian journalist, activist, and commentator. A simple execution where the books are arranged to make his face emphasizing his private library. Nothing great but the art looks good. Agency: Whybin/TBWA Sydney, Australia Executive Creative Director: Garry Horner Creative Director: Matt Kemsley Art Director: Janelle Shearer Photographer: John Curnow Post Production: Chris Mawson Copywriter: Steve Dodds Via [adsoftheworld]

  • Ephydrol : Deadly Foot Odor

    Bibhuti
    17 Nov 2009 | 8:58 am
    “Ephydrol. Gets rid of deadly foot odor.” Agency: TBWA, France

  • Vodafone : Symphonia

    Bibhuti
    16 Nov 2009 | 8:10 am
    If you can’t think of ways to sell your brand by it’s features then create something unique, beautiful and associate with it. Vodafone Newzealand did that precisely by reconstructing the Tchaikovsky’s 1812 Overture using 1000 mobile phones and 2000 texts. It took them 53 different ringtone alerts and a lot of practice to create the Symphonia. It’s one of those things which is bound to spread virally. Via [guerrillacomm]
 
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    Adpunch

  • If the world ends in 2012

    sijojoseph
    21 Nov 2009 | 5:45 am
    Well, if the world is really going to end in 2012, we don’t actually need anti-smoking PSA’s .2012, the much anticipated film has been just released, and continues to thrill us with an enigmatic fear. So do you believe that the world is going to end in 2012? This commercial will tell you that there are some who believe this. Earlier we have seen how people react during American Legacy’s fake-job-interview “Truth” spots from Arnold. Now, this web-only clip may interest you more than the previous ones. Here, the candidate is honestly expressing his scientific visions to…

  • Your style, your brain

    sijojoseph
    21 Nov 2009 | 5:43 am
    Selling a helmet is like selling a condom. It is difficult to impress customers with a particular brand because all the rival companies have the same claims. So, these kinds of commodities should be sold with a unique approach, often accompanied by a slice of humor. Here, nutcase is doing the same thing. Earlier we have seen how diesel tried to sell its helmets through that bodyless, brave character with a lot of humorous perspective. Here, nutcase adopts a unique noticeable way to grab the attention of the prospective customers. The print campaign, developed by Tillmanns, Ogilvy &…

  • Learning makes it natural

    sijojoseph
    21 Nov 2009 | 5:30 am
    It is true that the hands that rock the cradle rule the world. Any initiative aiming to make awareness among women about the importance of breastfeeding deserves appreciation. This print campaign has done a great job in this regard. The campaign, developed by Extreme Group, Halifax, easily conveys the message, and the most important thing is that the way it has been done is quite attractive and appreciable. Without directly announces the message in a tablet form, these ads feature the process of breast feeding. The primary aim of this campaign is to help women who struggle with breastfeeding,…

  • HarperCollins: world’s greatest stories

    sijojoseph
    21 Nov 2009 | 5:27 am
    Reading will never die. The aesthetic pleasure that we get from reading a bokk can not be replaced by anything. Here, HarperCollins is adopting a unique ambient way to attract people to the world of great books and reading. With the creative support of Toronto-based Dentsu Canada, they , incorporated four subway ads – two on the Bloor- Danforth subway line and two on the Yonge – University line – which features a striking image and an audio jack where commuters can plug in their headphones and listen to a brief excerpt from a book. The tagline reads- HarperCollins. We tell the world’s…

  • Its raining bears

    sijojoseph
    21 Nov 2009 | 5:24 am
    In this PSA, polar bears are falling from the sky to death. The spot has been developed by Mother for PlaneStupid.com. it aims to make awareness about the danger of airplane emissions. The tagline says- An average European flight produces over 400kg of greenhouse gases for every passenger … that’s the weight of an adult polar bear. Well, the effort is naturally laudable. However, the idea seems to be a forced one. Especially when we are connecting the statistics of polar bears to green house gas emission.
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    The Admosphere

  • BMW 335i Coupe

    30 Oct 2009 | 11:39 pm
    Title: Around the CornerAgency: Naga DDBCreative Director: Ted LimArt Director: Wong Shu KorCopywriter: Ted Lim, Grenville FrancisPhotographer: Studio ROM

  • AIDS Advisory and Councelling

    30 Oct 2009 | 11:33 pm
    Title: Bubble WrapAgency: Dentsu Utama Sdn Bhd Creative Director: Hisham SahudinArt Director: Erman BasironCopywriter: Ong Sue YinPhotographer: Fai (IFL Studio)

  • Kraft High Calcium Singles

    30 Oct 2009 | 2:30 pm
    Title: Bone BenchAgency: JWT Kuala LumpurCreative Director: Edwin LeongArt Director: Carina Teo, Richard ChongCopywriter: May Yong, Jackson MahDesigner: Carina TeoPhotographer: Sean Soh (Sean Studio)

  • Stabilo point 88 Fineliner Pen

    30 Oct 2009 | 2:24 pm
    Title: ContestAgency: Naga DDBCreative Director: Ted LimArt Director: Danny Chin, Khoo Choo KianCopywriter: Raphael Ang, Davina ChanDesigner: Danny Chin, Khoo Choo Kian

  • Pet Care

    30 Oct 2009 | 2:21 pm
    Title: Central Park, Stanwell Park, BalconiesAgency: Euro RSCG Partnership (M) sdn bhd Creative Director: Case Deenadayalan, Robert KlemanArt Director: Hital Pandya, Moyeenul AlamCopywriter: Case Deenadayalan, Adam RosenbergPhotographer: Simon Harsent
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    ANGUS WHINES

  • Ideas

    anguswhines
    20 Nov 2009 | 2:51 pm
    Yeah, this is bloody good.  And true. Via Jaime.  Who's still alive.  Phew. 

  • Cats

    anguswhines
    19 Nov 2009 | 7:48 pm
    What the fuck?? Via Ash

  • Heat

    anguswhines
    19 Nov 2009 | 12:11 pm
    How fucking brilliant is this heat sensitive wallpaper? Graphic designer Shi Yuan turns a normally passive thing into something with a life of its own.  There's also a print using heat-sensitive inks that change colour when warmed and a calendar where the ink fades overnight.  Brilliant.Via The Presurfer

  • Ice Cream

    anguswhines
    19 Nov 2009 | 11:36 am
    Beautiful.  Via Inspire Me, Now

  • Paint

    anguswhines
    18 Nov 2009 | 5:05 pm
    It's just so fucking simple.  Love it. Via The Inspiration Room
 
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    Digital Post

  • Consider your Web site a Business Partner

     nmohnacky@pbpost.com   Let me introduce you to your silent business partner: your Web site.  In many cases, your Web site will be the first point of contact customers have with you, so make sure that first impression is a good one. And make sure it’s immediate, because your Web site has just ...

  • Marketing insight on the restaurant industry in Palm Beach-St. Lucie Area

    cirani@pbpost.com twitter.com/chadyi In previous blogs, we’ve featured local market information about financial and furniture categories and today I would like to share some facts about the Palm Beach County - St. Lucie dining market.  If you own or manage a restaurant, I’m guessing you’re well into planning for the holidays and ...

  • The Palm Beach Post Family of Web Sites:

    cirani@pbpost.com twitter.com/chadyi   On average, nearly 2 million unique visitors per month have visited The Palm Beach Post Family of Web Sites – PalmBeachPost.com, PalmBeachDailyNews.com, LaPalmaInteractivo.com, FlaPennysaver.com and charmpost.com – during the last 12 months. The average number of monthly page views were nearly 40 million, proving our visitors are avid users of our ...

  • Mobile Advertising Goes Mainstream

    Jlinn@pbpost.com The mobile Web is beginning to flex some muscle, and marketers are starting to notice.  The US mobile phone audience now exceeds 267 million, and the mobile Web (websites that can be viewed on mobile devices) is now commonplace.  The outcome has been a huge growth in mobile advertising that ...

  • Target The Right Audience with Direct Mail & Inserts

    llambert@pbpost.com With products ranging from full-color newspaper inserts to custom mail pieces, The Palm Beach Post lets you target the people and locations most valuable to your business-without breaking the bank.  We offer targeted, innovative ways to get your message out to subscribers and non-subscribers alike.  Our effective, budget-conscious solutions allow ...
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    AdAge: Complete News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • 8 Lessons From the Creativity and Technology Conference

    20 Nov 2009 | 1:00 pm
    LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Here are a eight takeaways from the CaT technology conference if you missed it.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.
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    AdAge: All Blogs

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.

  • The Invisible Hand of Agency Culture

    20 Nov 2009 | 9:14 am
    All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment that attracts great talent.

  • Buffalo Soldiers Wings & Things

    20 Nov 2009 | 8:50 am
    The Bob Marley family stands to make millions -- but how are they going to do it?

  • Publicis' 'Boost' Wins Create for a Cause Contest

    19 Nov 2009 | 1:31 pm
    The U.S. Army's "Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.
 
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    AdAge: Latest News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • 8 Lessons From the Creativity and Technology Conference

    20 Nov 2009 | 1:00 pm
    LONDON (AdAge.com) -- Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity's technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe's top talent in advertising, technology and design. Here are a eight takeaways from the CaT technology conference if you missed it.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Will Oprah's Move to Cable Dampen the 'Oprah Effect'?

    20 Nov 2009 | 10:13 am
    NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.

  • Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

    20 Nov 2009 | 9:28 am
    What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).
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    AdAge: Agency News

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • Farfar Co-founder Nicke Bergstrom Joins Mother, New York

    20 Nov 2009 | 8:48 am
    NEW YORK (AdAge.com) -- And another Swede enters the building. Nicke Bergstrom, one of the co-founders and creative director of the much decorated Swedish digital agency Farfar, has found a new home at Mother, New York.

  • Ogilvy Taps Carla Hendra to Head New Global-Strategy Arm

    19 Nov 2009 | 1:12 pm
    NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.

  • Cadillac Narrows Contenders List to Three

    18 Nov 2009 | 2:27 pm
    DETROIT (AdAge.com) -- General Motors Co.'s Cadillac has cut the list of semi-finalists vying for the brand's national creative account in half. The shops moving to the next round are two Publicis Groupe shops: Bartle Bogle Hegarty, New York, and Publicis, New York; along with Interpublic Group of Cos.' Martin Agency, Richmond, Va.

  • Lowe-Deutsch Conflict Spurs Zicam Agency Review

    18 Nov 2009 | 2:10 pm
    NEW YORK (AdAge.com) -- The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.
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    AdAge: CMO Strategy

  • Unilever, Lufthansa, Vente Privee Honored With European CMO Awards

    19 Nov 2009 | 12:59 pm
    LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.

  • Can You Predict Successful Innovation? You Bet You Can

    19 Nov 2009 | 11:09 am
    Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.

  • Women's Hidden Holiday-Shopping Secrets Revealed

    17 Nov 2009 | 1:51 pm
    In past years, predicting post-Thanksgiving holiday-shopping results seemed like a game of rock, paper, scissors. Retailers are desperate for a profitable Black Friday. Of course, they remain at the mercy of those whose wallets matter most: women, the power shoppers who always make or break the holiday. To detect women's hidden holiday-shopping secrets, marketing consultancy Just Ask a Woman fielded a survey of 2,000 women to expose some half truths of Christmas 2009. Here's what we found.

  • Design Based on Trends, Not What's Trendy

    17 Nov 2009 | 11:22 am
    Design thinking translates rigorous trend research into meaningful experiences that lead markets and foster brand loyalty instead of merely following the cult of now.

  • Give Consumers Something More by Offering Fewer Choices

    26 Jul 2009 | 9:00 pm
    Overall product choices in retail could be down 15% by this time next year, according to The Wall Street Journal. And I think it's a good thing.
 
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    AdAge: Digital

  • How Technological Illiteracy Will Cost Creatives Their Jobs

    19 Nov 2009 | 1:33 pm
    Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.

  • A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?

    19 Nov 2009 | 1:22 pm
    I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.

  • AOL to Cut 2,500 Employees Through Buyouts, Layoffs

    19 Nov 2009 | 9:15 am
    NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.

  • AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life

    19 Nov 2009 | 5:00 am
    NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.

  • Olympics, VW and Weezer Snuggie Top Viral Video Chart

    12 Nov 2009 | 5:00 am
    The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.
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    AdAge: Global News

  • In Latin America, DDB Goes Bernbach One Better and Installs Creative Trios

    20 Nov 2009 | 9:25 am
    Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.

  • Unilever, Lufthansa, Vente Privee Honored With European CMO Awards

    19 Nov 2009 | 12:59 pm
    LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.

  • Inside the Upfront for China's Only National TV Network

    18 Nov 2009 | 12:11 pm
    BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.

  • Argentine Ad Agency Santo Hands out Coveted Award

    18 Nov 2009 | 10:34 am
    It was the night of nights for the Argentine ad business. Everyone who's anyone was there. Not only to dive into the ocean of mojitos, vodka tonics, champagne and salted shrimp, but to receive what is now one of Argentine advertising's most coveted and least-expected awards.

  • Snuggie Backlash Ad Aids Subaru Canada Sales

    17 Nov 2009 | 12:49 pm
    This spot from Subaru Canada for the Outback, created by DDB, Toronto, is an appeal to outdoorsy types and paints the Snuggie, the famous "blanket with sleeves," as the antithesis of all things rugged.
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    AdAge: Hispanic Marketing

  • YouTube Gets Univision, but Not Telenovelas

    16 Nov 2009 | 1:42 pm
    NEW YORK (AdAge.com) -- Once, Univision was the most pirated network on YouTube. Now, the leading U.S. Spanish-language broadcaster is going into business with Google's behemoth video site, but that's where things get complicated.

  • JCPenney Hires Patricia Romero to Lead Multicultural Marketing

    12 Nov 2009 | 4:31 pm
    NEW YORK (AdAge.com) -- Patricia Romero, former head of multicultural marketing at Hyundai Motor America, will be JCPenney's new director of multicultural marketing starting Nov. 16.

  • Despite Recession, Startup Hispanic Endeavors Grow

    1 Nov 2009 | 9:00 pm
    NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.

  • P&G Adapts Its Web Fashion Show for Hispanic Women

    1 Nov 2009 | 9:00 pm
    NEW YORK (AdAge.com) -- In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.

  • Enter: Multicultural Agency of the Year

    1 Nov 2009 | 9:00 pm
    Ad Age is now welcoming submissions for Multicultural Agency of the Year.
 
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    AdAge: Madison + Vine

  • Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'

    19 Nov 2009 | 8:21 pm
    LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.

  • Disney to Debut First Branded-Entertainment Program Online

    19 Nov 2009 | 9:08 am
    LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.

  • Infiniti Integrates Deeper for Second Season of 'Spectacle'

    17 Nov 2009 | 10:27 am
    LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its second season Dec. 9.

  • Volkswagen Stars in a Brazilian Cars-for-Clunkers Game

    16 Nov 2009 | 7:04 am
    NEW YORK (AdAge.com) -- In a new Brazilian twist on the TV game-show format, Volkswagen is the star and contestants drive their old clunkers into the TV studio, hoping to leave the show behind the wheel of a zippy VW Fox.

  • Top Online Song and Video Downloads

    16 Nov 2009 | 6:00 am
    Lady Antebellum's "Need You Now" led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads, and Yahoo lyric searches.
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    AdAge: Media Works

  • Bloomberg Seeks Agency for Global Branding

    20 Nov 2009 | 2:18 pm
    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

  • Oprah: Queen of Daytime Proves Content Is King

    20 Nov 2009 | 10:38 am
    MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

  • Will Oprah's Move to Cable Dampen the 'Oprah Effect'?

    20 Nov 2009 | 10:13 am
    NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.

  • Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

    20 Nov 2009 | 9:28 am
    What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).

  • MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting

    19 Nov 2009 | 11:35 am
    CHICAGO (AdAge.com) -- In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."
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    AdAge: Talentworks

  • Tobaccowala, Mainwaring Host Executives in Residence Program at University of Oregon

    18 Nov 2009 | 2:54 pm
    Rishad Tobaccowala and Simon Mainwaring are featured guests of this year's Executives in Residence program at the University of Oregon School of Journalism and Communication, Nov. 18-20.

  • Do You Have What It Takes to Dodge Layoffs?

    18 Nov 2009 | 10:23 am
    NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."

  • Recession May Be Over, but Worst Likely Still to Come for Advertising Industry

    18 Nov 2009 | 8:48 am
    LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession. But there is reason to be cautious as there could be more job cuts ahead.

  • Atari Taps Jonathan Anastas as VP-Head of Marketing

    16 Nov 2009 | 1:24 pm
    NEW YORK (AdAge.com) -- Video game marketer Atari today named ad agency veteran Jonathan Anastas as its VP-head of marketing. In his new role, Mr. Anastas will be charged with plotting all brand marketing strategies for Atari's retail and online businesses globally.

  • Give Employees Facebook Time

    16 Nov 2009 | 9:11 am
    Banning social media is simply a bad idea. Many agencies report partnering with marketing clients to develop social-media strategies, only to discover that clients themselves are unable to access key sites from their work computer. Marketers are at a clear disadvantage when they don't have first-hand usage insight and experience with social-media channels.
 
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    AdAge: Jonah Bloom

  • What Will a Successful Media Company Look Like in the Future?

    1 Nov 2009 | 9:00 pm
    Some in media circles seem to be waiting for the return of yesteryear instead of using these turbulent times to make the changes necessary for their media businesses to thrive in the future.

  • Will.i.am Has Mastered the Art of the Continuous Campaign

    20 Sep 2009 | 9:00 pm
    Will.i.am is my marketer of the year. Most brands are still grappling like first-time makeout artists with the most fundamental shift of the last decade -- from marketer as message-pushing machine to marketer as creators of stuff consumers will actually pull toward them. But the Black Eyed Peas, having mastered that shift, are already showing an understanding of perhaps the second-most important change: from campaign to continuous conversation.

  • Help Remedies Overhauls OTC, Pushes for Better Health Care

    9 Aug 2009 | 9:00 pm
    Help Remedies could loosely be described as a marketer of over-the-counter drugs (and bandages). But it's also one of those potentially category-changing offerings that tries to solve a problem.

  • Seven Steps to Help Your Agency Fight Commoditization

    12 Jul 2009 | 9:00 pm
    Based on reader thoughts and some further discussion with industry leaders, here are seven ways to combat commoditization.

  • Agencies and Media Brands Turning Into Commodities

    21 Jun 2009 | 9:00 pm
    Commoditization may be the biggest threat facing agencies and media companies today -- yet we hear precious little about it, and few can articulate a strategy to combat it.
 
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    AdAge: Guest Columnists

  • World Series Marketing Winners and Losers

    5 Nov 2009 | 11:33 am
    The World Series has ended, the players and sport now go dormant for the winter, but brands begin brainstorming 2010 and future plans. Here is a quick snapshot of who increased their marketability over the past two weeks and who took a hit.

  • The Word 'Direct' Is Dragging Down Response-Based Marketing

    1 Nov 2009 | 9:00 pm
    Sometimes a brand identity can become so trashed it's virtually unsalvageable. This is clearly the case with the name "direct marketing."

  • Number Two No Longer Taboo for Marketers

    28 Oct 2009 | 1:57 pm
    It's official: The popularization of poop is a solid movement. And marketers smell an opportunity.

  • Do 'Teach' and 'Advertising' Belong in the Same Sentence?

    25 Oct 2009 | 9:00 pm
    Liberal-arts degrees are not only more interesting and personally rewarding in their own right, they are also more supportive of a career in advertising over the long run.

  • How to Build Better Car Marketing

    20 Oct 2009 | 11:16 am
    I'm not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.
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    AdAge: The Big Tent

  • How Black Friday Can Be Brown Friday

    18 Nov 2009 | 10:40 am
    As the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers' plan for success. Whether you've already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn't stay red.

  • Video: A Look at The Marcus Graham Project

    12 Nov 2009 | 10:14 am
    Former agency account exec Lincoln Stephens is both an example and an evangelist of the "Boomerang" effect. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, launched a program to recruit, train and motivate talented young African Americans for advertising agency jobs. Execs at The Richards Group, Imaginuity, Tracy Locke and other Dallas organizations volunteered to mentor participants in his first boot camp sessions.

  • Multicultural Insight: Why McD's Is Lovin' It -- and You Should Too

    11 Nov 2009 | 10:21 am
    McDonald's CMO Neil Golden restored my faith in corporate-kind. In front of an audience of his peers, he made a powerful and pointed presentation in which every single Power Point slide focused sharply on his over-arching premise: "Leading with Ethnic Insights."

  • I Might Be Mexican, but I Don't Have to Like 'Lopez Tonight'

    10 Nov 2009 | 8:00 am
    To paraphrase Jerry Seinfeld, still one of my favorite comedians, George Lopez's comedy doesn't offend me as a "minority"; it offends me as a funny person.

  • What's That Comida Kraft Ad Doing on My Huffington Post?

    4 Nov 2009 | 12:37 pm
    I like the Huffington Post. I like Epicurious.com. I navigate the web in both Spanish and English depending upon what I'm seeking or what experience I'm looking to have. It's contextual. So I suppose the Spanish-language Comida Kraft ad that popped up on my Huffington Post page was a result of my online behavior. Even when you know you're being cyber-stalked, it's always a little startling when the stalker finds you.
 
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    AdAge: Garfield the Blog

  • 1,174 on Amazon!

    17 Nov 2009 | 9:03 am
    Being an Author is Humbling, and Sometimes Degrading, but it Has its Moments

  • The Mob Forms Here

    16 Nov 2009 | 2:15 pm
    Wanna See How Fast Social Media Can Work? On Wednesday, Nov. 18, Be Part of a Teeming, Throbbing, Surging Crowd of Do-Gooders

  • Why McCain Lost

    3 Nov 2008 | 8:34 am
    What's so striking about this election is that we've seen it before, in 1992, when George H.W. Bush ran for re-election against a young Democrat named Bill Clinton. Here's a column I wrote back then. Tell me if it doesn't sound awfully familiar.

  • 'Paging Dr. Mengele. Paging Dr. Mengele...'

    22 Oct 2008 | 7:56 am
    Crispin Porter & Bogusky is not trying to elicit the most grotesque echoes of the Holocaust in its latest effort for VW. But, either due to an institutional tin ear or vast histroical ignorance, they've somehow managed to do it anyway.

  • Victory!

    30 Jul 2008 | 12:34 pm
    The blog Comcastmustdie.com was started 11 months ago as a way for disgruntled customers of the cable giant to vent grievances and possibly get Comcast to listen. While Bob Garfield, whose rants against Comcast started the "jihad," says the company still sucks, it is investing a lot of money to build better customer-relations management and has turned a corner in its corporate culture.
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    AdAge: The Campaign Trail

  • Pass Health-Care Bill for the Dying Children

    17 Nov 2009 | 2:47 pm
    If you can count on the Republicans to scare the bejeezus out of you with bombs and vaguely threatening foreigners, you can also count on the Democrats to trot out some cute kids to basically say that if health-care reform isn't passed they will die and, in the process, bankrupt their parents. That's the message at the heart of the winning entry in the Organizing for America Health Reform Video Challenge.

  • Health-Care-Debate Advertising Runs Risk of Overexposure

    16 Sep 2009 | 12:06 pm
    As health-care ad spending nears $100 million and the president makes his rounds on most of the talk shows, is it possible that the American media consumer is on the verge of a health-care overload? Now I know between cable TV, Facebook and a good book (on your Kindle, of course), there are plenty of ways to escape this media onslaught, but it's getting harder to do so and soon may become impossible.

  • Agency Creative Wants to Teach Congress to Read

    14 Sep 2009 | 1:38 pm
    The simple mission is to "convince every member of the House and Senate to sign a "ReadtoVote" pledge, agreeing never to vote on any bill before personally reading and understanding every word of it.

  • Hutchison Camp Uses SEO to Call Rick Perry 'Gay'

    31 Jul 2009 | 7:58 am
    Note to politicians: It's hard for people to prove you're behind sleazy brochures stuck under windshields or ads funded by outside groups. It's not so hard to bust your sleazy tactics on your own website. PEOPLE CAN READ YOUR SOURCE CODE!!!

  • Will a New Harry and Louise Return to Airwaves This Fall?

    20 Jul 2009 | 3:00 am
    The parents of modern issue-advocacy advertising, Harry and Louise, could be poised to make yet another comeback in a new campaign promoting a national health-care agenda.
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    AdAge: Digital Next

  • JC Penney's 'Doghouse' Returns

    20 Nov 2009 | 2:09 pm
    JC Penney's "Beware of the Doghouse" viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.

  • A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?

    19 Nov 2009 | 1:22 pm
    I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.

  • The Coming Darwinism of IPhone Apps

    18 Nov 2009 | 11:40 am
    I'm confident that if Charles Darwin were here today, he'd have something to teach us about apps. Namely, that most around today won't be in the next few years.

  • Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation

    18 Nov 2009 | 11:30 am
    The total overhaul of Virgin.com had two equal goals: to generate leads and spur social activity. It had to weave together corporate content, user-generated content called for a distinct creative approach that skewed a little more toward e-commerce/online review sites. Here's how they did it.

  • Brands on Twitter: 76% of Accounts Are Infrequent Users

    17 Nov 2009 | 5:35 am
    Most companies fail to realize Twitter's full potential as a market engagement platform. Brand-squatted accounts remain an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
 
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    AdAge: GenNext

  • How the Media Portrays Millennials

    11 Nov 2009 | 9:31 am
    There's been a lot of discussion about my generation, known as Gen Y or Millennials, over the past several years. As we enter the workforce, we seem to have a polarizing effect and the conversation is sometimes tense. I think it's important for us to be aware of how we're portrayed by the media so we can highlight our positive qualities on the job and disprove the negative stereotypes.

  • Tap Into the World of Multicultural Marketing and Find New Opportunities

    5 Nov 2009 | 12:34 pm
    There are many of us looking for jobs out there, and naturally we are encouraged to exhaust our resources. One of those less obvious resources is tapping into the world of multicultural marketing. Being a minority increases your ability to identify with other markets, in addition to mainstream markets, and this ability can lead to opportunities.

  • Use What You Know

    2 Nov 2009 | 12:35 pm
    What may seem so simple to us may not be for our agencies and clients, and our value-add as employees is how we can leverage skills, such as our knowledge of social-media platforms, in our jobs.

  • How to Get Others to Go to Bat for Your Personal Brand

    26 Oct 2009 | 12:49 pm
    Personal brands don't benefit from brand parity, so you need to manage yours exceptionally. One way to do that is by cultivating personal-brand advocates.

  • Will the Transparency of Our Lives Damn Us or Legitimize Us?

    23 Oct 2009 | 7:43 am
    I feel sorry for everyone entering the workforce who is younger than myself. If I had been able to tweet and stalk people on Facebook in middle school, I'm not sure anyone would want to hire me. I would have left a digital trail wrought with misguided views, ill-informed statements and failed romantic relationships. I'm sure anyone else who has ever grown up would have done the same. So now that hiring managers are Googling as part of the screening process and everyone's life glows hot under the focused lens of their magnifying glass, what are the ramifications?
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    AdAge: Good Works

  • Autism Speaks Hosts Chicago Fundraiser

    20 Nov 2009 | 10:34 am
    More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.

  • Publicis' 'Boost' Wins Create for a Cause Contest

    19 Nov 2009 | 1:31 pm
    The U.S. Army's "Boost" campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.

  • Trees for Troops: Helping Military Families

    18 Nov 2009 | 8:23 am
    For the last four years, Steve Drake has been part of Trees for Troops, a nationwide program that gives Christmas trees to military families. In those years, with the help of companies such as FedEx Corp., the program has reached 50,082 families -- about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.

  • Art Directors Club to Honor Toms Shoes

    16 Nov 2009 | 2:10 pm
    The Art Directors Club is holding Designism 4.0, its annual forum exploring the responsibility of creatives and designers to drive social, political and ecological change through their work, on Nov. 18 at the ADC Gallery in New York. This year's event will recognize Blake Mycoskie, chief shoe giver and founder of Toms Shoes, which gives a new pair of shoes to a needy child for every pair it sells. In conjunction with the event, ADC is sponsoring the Walk the Walk online fundraising auction.

  • GamesThatGive: You Play, Charities Win

    12 Nov 2009 | 9:13 am
    Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily. To break out of the clutter, GamesThatGive, an online startup, offers casual games people can play for free and also raise money for charities.
 
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    AdAge: Events

  • Media Mavens Awards Luncheon

    30 Oct 2009 | 7:40 am
    For more info and registration, please visit www.adage.com/mediamavens Advertising Age will announce the 2009 Media Mavens Honorees in a special report in Advertising Age and o...

  • Ad Age Digital Conference

    25 Aug 2009 | 7:03 am
    A constant flow of innovation and information has changed the way we communicate not only with each other, but also how marketers reach consumers. Are you ready for this new world? Ad Age's Digital Conference offers deep discussions of digit...

  • Ad Age China Conference

    1 Dec 2008 | 7:43 am
    Advertising Age has carefully selected the best brand marketers to share their successes in cracking the code of marketing in China, as well as shepherding Chinese brands into the world marketplace. These global brand marketing leaders and China domestic...
 
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    AdAge: Small Agency Diary

  • The Invisible Hand of Agency Culture

    20 Nov 2009 | 9:14 am
    All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment that attracts great talent.

  • What Kind of Agency Are You?

    19 Nov 2009 | 9:54 am
    When people ask about our agency, I often struggle with an industry categorization. I'd never use the term "traditional" to describe our operation, yet I don't believe that "digital" is the best descriptor, either. For that matter, do traditional agencies even call themselves "traditional"? Probably not.

  • Your Experience Is Your Biggest Hurdle

    18 Nov 2009 | 8:01 am
    Unchecked, bias makes it difficult to be objective, and often causes marketers to prefer messages that are more relevant to them rather than to the people they are trying to influence. It's likely the reason why so much advertising misses the mark, as it appears that it doesn't understand who it's talking to.

  • Take the Stairs -- Not the Escalator -- to Create the Agency of 2010

    17 Nov 2009 | 8:16 am
    In order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go.

  • Make 'Can't Never Could' Your Agency's Motto

    13 Nov 2009 | 9:31 am
    Think how powerful your agency could be if people were empowered to do the impossible? And by empowered, I mean required.
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