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  • AdChron

    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs
    AllAdsNetwork
    24 Jan 2015 | 8:46 pm
    AdChron is one of the fastest growing CPM Advertising Network in the online advertising marketplace. It has one of the best, powerful yet easy to use interface for advertisers and publishers. AdChron’s advertising technology is amazing as their ads are Contextual targeting and Geo-Targeting. AdChron’s ads are IAB approved and the ads are clean and ... The post AdChron appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • CLK.IM

    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs
    AllAdsNetwork
    16 Feb 2015 | 7:53 pm
    CLK.IM is a high paying advertising network that works with URL shortening services and interstitial ads. The good thing about this ad network is that you don’t need to have a website to join this ad network. You just need to create an account here, shorten the links that you want to share to your ... The post CLK.IM appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • 10 Most Easy Ways to Increase Traffic to Your Website

    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs
    AllAdsNetwork
    22 Feb 2015 | 12:45 am
    You are writing amazing posts with more than 2000 words. You have all those major keywords in your post and Meta that you think you can rank easily. But you are still not able to get the traffic to your website. This happens to most of us. The problem with most of the publishers today ... The post 10 Most Easy Ways to Increase Traffic to Your Website appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • After 7 Months in Jail, U.S. Journalist in Iran Is Allowed to Hire Lawyer

    NYT > Media
    By RICK GLADSTONE
    1 Mar 2015 | 11:30 pm
    The obstruction of Jason Rezaian’s right to counsel has been one of many questions shrouding the Washington Post reporter’s prosecution on undisclosed charges.
  • 24 Hours in Advertising: Monday, March 2, 2015

    Adweek : Advertising & Branding
    Katie Richards
    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
 
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    Katie Richards
    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    Lauren Johnson
    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    Tim Dunn
    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    David Gianatasio
    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    Alfred Maskeroni
    27 Feb 2015 | 12:45 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
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    Adrants

  • Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

    25 Feb 2015 | 8:09 am
    This! This is how you sell a smartphone! Who knew? Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam. And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn't even know it was there. The ad was running in the UK before…
 
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    Advertising & Marketing News

  • Remo Software launches Remo MORE 2.0, Ready for the Internet of Things

    Carly Zed Zander
    28 Feb 2015 | 12:10 pm
    NEWS: Remo Software, an Open Interconnect Consortium Member and developer of multi-platform apps, recently announced that Remo MORE version 2.0 will be showcased at Mobile World Congress (MWC) March 2-5, 2015, in Barcelona. Remo MORE 2.0 comprises of features that empower a family member to be in-charge and function as the “Administrator”; providing full control over all the smart devices at home in order to monitor, control, boost and locate. The post Remo Software launches Remo MORE 2.0, Ready for the Internet of Things appeared on Advertising & Marketing News.
  • Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box

    Carly Zed Zander
    26 Feb 2015 | 10:40 am
    NEWS: Caballeros Inc. recently announced that the Beverage Testing Institute's Tastings 2014 International Review of Spirits Packaging Competition has awarded the Scorpion Mezcal 4-Pack Silver Sampler Gift Box several Gold awards and runner-up status for "Best Gift Box." The attractive box is decorated with rustic artwork featuring an ancient still and stylized agave, with the top of the box showing the agave plants for each of the four varietals. The post Spirited Packaging: Beverage Testing Institute gives Gold Award to Scorpion Mezcal Gift Box appeared on Advertising & Marketing News.
  • Digital marketing firm, Trebius Promotions, joins Americana Music Association to further music PR efforts

    Carly Zed Zander
    25 Feb 2015 | 5:00 pm
    PR NEWS: With a shared goal of lifting up the works of today's musicians and singer-songwriters, Tipp City, Ohio-based digital marketing and artist management firm Trebius Promotions recently announced their new membership with the non-profit Americana Music Association (AMA). The post Digital marketing firm, Trebius Promotions, joins Americana Music Association to further music PR efforts appeared on Advertising & Marketing News.
  • ReverseVision, Inc. welcomes Wendy Peel as VP Sales and Marketing

    Christopher Laird Simmons
    25 Feb 2015 | 1:30 pm
    NEWS: ReverseVision, Inc., a leader in software and technology for the reverse mortgage industry, this past week announced that sales and marketing expert Wendy Peel has joined the company as its VP of sales and marketing. In this position, Wendy will be responsible for managing the ReverseVision brand, working with product development and broadening brand awareness among forward lenders and financial planners. The post ReverseVision, Inc. welcomes Wendy Peel as VP Sales and Marketing appeared on Advertising & Marketing News.
  • Product Launch: Axxya Systems Launches Nutritionist Pro NexGen Food Labeling App

    Christopher Laird Simmons
    25 Feb 2015 | 1:05 pm
    NEWS: Axxya Systems, the developers of the original Nutritionist Pro Software, have recently announced the release of Nutritionist Pro NexGen Nutrition Food Labeling and Recipe Analysis Cloud Application for USA, Canada, Europe and Hong Kong. Nutritionist Pro NexGen offers the features that a user needs to analyze recipes and create nutrition food labels for printing, packaging for retail. The post Product Launch: Axxya Systems Launches Nutritionist Pro NexGen Food Labeling App appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:45 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
 
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:45 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
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    Adweek : Television

  • Fox Is Rebuilding Its Slate, One Hit at a Time

    1 Mar 2015 | 6:00 pm
    As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there in 1992) has run with Newman since 1999. But when she and Newman took over the network last summer, replacing Kevin Reilly, who stepped down shortly after the Fox upfront last May, they received a baptism by fire. Aside from Gotham, audiences rejected all of Fox's new fall shows, including Utopia, Mulaney, Red Band Society and Gracepoint. Then, hip-hop drama Empire, from Walden's…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

    27 Feb 2015 | 12:11 pm
    One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist. Maybe it was the gravity he brought to what was, occasionally, a silly show. Or maybe it was simply that television was so young when the show premiered in 1966, viewers weren't as skeptical as they are today.  Nimoy, ever courteous, would patiently listen to experts in every field (except, apparently, TV) explain their theories to him in technical terms and then, very seriously, nod and tell each of them,…
  • Nickelodeon Unveils Subscription Service for Preschoolers at Upfront

    25 Feb 2015 | 2:48 pm
    Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan; and music videos featuring Nick's kids characters. The $5.99 monthly service will be "library-based, separate and distinct from Nickelodeon's preschool content available on its existing distribution platforms," the company assures. But it's a good indicator of which way the wind is blowing—we've been saying for years that kids prefer the iPad to TV. The…
  • The Big Bang Theory's Kunal Nayyar Talks Hip-Hop, Nerd Culture and Hosting The Late Late Show

    24 Feb 2015 | 6:00 pm
    Specs Who Kunal Nayyar Age 33 Claim to fame Stars as Raj on The Big Bang Theory (Thursdays, 8 p.m. on CBS); guest host of CBS' The Late Late Show from Feb. 25-27 Base Los Angeles Twitter @kunalnayyar What's the first information you consume in the morning? The first thing I do when I wake up is go on Twitter because that's where I get all my news. I follow MSNBC Breaking News, BBC World, Times of India, CNN, HLN, Al Jazeera, ESPN News. Do you follow other actors or comedians on Twitter? I don't follow a lot of comedians on Twitter, to be honest. I try to keep my feed focused…
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    Adweek : Technology

  • On the Eve of Turning 30, AOL Dials Up Mobile and Video

    1 Mar 2015 | 6:00 pm
    AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. Today, that next level is mobile. It's fast wireless networks streaming data to devices on the go—and Armstrong has a…
  • Here's Why Mobile Wallets Haven't Caught on Yet

    1 Mar 2015 | 6:00 pm
    With all the talk about mobile payments, the launch of Apple Pay and numerous brands getting on board, why does it seem like no one is actually using his or her phone to pay? It all comes down to the foundation of any relationship: trust. Or, in this case, the lack of it. In its third annual Global Consumer Trust Report, MEF, a global trade organization focused on mobile content and commerce, found that the increasing number of high-profile data breaches and a lack of clarity regarding data collection have left consumers more than wary. More than a third of the 15,000 mobile media users in 15…
  • Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino

    27 Feb 2015 | 12:29 pm
    The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach a new generation. The Woodridge, Ill.-based company announced on Friday that it is partnering with Kin Community's Rosanna Pansino to create branded tutorials on YouTube. Pansino, who is best known for her pop culture-inspired baked goods, will create more than a dozen videos through the partnership throughout 2015.  "Consumers who are not going to the store to seek…
  • March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

    27 Feb 2015 | 10:26 am
    If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration. The National Basketball Association has consistently held the No. 1 slot for sports leagues on our Adweek/Shareablee weekly brand charts for Instagram clips, while often recapping a night's prior events, not with true video but with a rapid-fire series of photo stills. "The NBA has mastered the frozen moment—the photo…
  • How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

    27 Feb 2015 | 7:03 am
    Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March 31, the Frito-Lay brand is asking consumers to submit their ideas for a new chip flavor online. Similar to past years, Lay's will turn four of the best ideas into actual products, and the winning flavor will stay on store shelves for one year. This year's campaign comes with a new twist. The chip brand is working with digital shop Deep Focus to find interesting submission ideas—like…
 
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:44 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:45 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:44 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
 
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    Adweek : Advertising & Branding

  • 24 Hours in Advertising: Monday, March 2, 2015

    1 Mar 2015 | 9:00 pm
    Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world of reality TV. Now, she talks to Adweek about her hugely successful game and how she plans to keep that momentum going. (Adweek) Tim Armstrong on AOL's mobile strategy AOL may be turning 30, but the company's CEO Tim Armstrong has a strong mobile strategy mapped out to keep the company on its toes as technology continues to evolve. (Adweek) The inspiring story…
  • After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

    1 Mar 2015 | 6:00 pm
    Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming…
  • Four Trends That Might Just Make Your CMO Obsolete

    1 Mar 2015 | 6:00 pm
    While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. This shift at such a big brand is emblematic of the thinking among more progressive brands: Customer experience trumps branding in delivering commercial performance. Here are four markers that indicate these companies might be heading in the right…
  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:45 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
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    AdWeek: AdFreak

  • Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend

    1 Mar 2015 | 5:17 pm
    This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The sketch lampoons Toyota's "My Bold Dad" Super Bowl ad for the Camry, which showed a proud father driving his daughter to the airport as she begins her hitch in the U.S. Army. In SNL's skit, the dad urges his daughter to "Be careful, OK?" as she climbs into a rough-terrain vehicle with three heavily armed, scraggy-bearded jihadi types. "ISIS. We'll take it from here, Dad," is…
  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:46 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
  • Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

    27 Feb 2015 | 12:23 pm
    In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. "On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun. Well, we are the roses. This is the concrete. These are my damaged petals. Don't ask me why. Ask me how." The bike ride from the South…
  • Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out

    27 Feb 2015 | 9:56 am
    Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best known for their brilliantly bad local commercials, compete against each other to identify seven varieties of water. They sample five brands: Dasani, Evian, Fiji, Smart Water and Blk Water. ("It's not from a river in Alabama," Rhett quips, but infused with fulvic powder, "whatever that is.") There's also pond water from Echo Park in Los Angeles and H2O…
  • Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

    27 Feb 2015 | 9:14 am
    Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it home safely. In honor of National Margarita Day last Sunday, Cuervo and its agency, McCann New York—using aerospace technology and GPS tracking—launched a container of margarita ingredients heavenward, hoping to mix a cocktail in space and parachute it back to Earth. See how that went in this video: Adweek responsive video player used on /video. The agency teamed up with…
 
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    AdPulp

  • Honda Wants To Push You To Read Real Fast

    David Burn
    27 Feb 2015 | 6:07 pm
    I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn’t train my eye to skim. Then one day the teacher asks, “by chance are you a writer?” Writers can’t speed read, she told me. They care too much about […] The post Honda Wants To Push You To Read Real Fast appeared first on AdPulp.
  • Three Ways Social Media is Changing the Way Companies Market Themselves

    Marcus Anderson
    26 Feb 2015 | 8:35 pm
    There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […] The post Three Ways Social Media is Changing the Way Companies Market Themselves appeared first on AdPulp.
  • We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You

    David Burn
    26 Feb 2015 | 5:47 pm
    AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you […] The post We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You appeared first on AdPulp.
  • Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black

    David Burn
    25 Feb 2015 | 10:43 am
    Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […] The post Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black appeared first on AdPulp.
  • Are You Ready To Sing for Your Ribs?

    David Burn
    24 Feb 2015 | 5:07 pm
    How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […] The post Are You Ready To Sing for Your Ribs? appeared first on AdPulp.
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    copyranter

  • How to Create Creative Content in 10 Not-So-Easy Steps.

    24 Feb 2015 | 8:08 am
    ( a metaphor for your current shitty content)Here it is:  I finally reveal the secrets that every good traditional ad creative knows about the mysterious "concepting" process. For goddamn free. (LINK, on Digiday).
  • Can a Brand be Your Friend? FUCK No.

    19 Feb 2015 | 4:03 pm
    Gawker's Nick Denton thinks "a brand can be your friend".I successfully refute his bullshit on Digiday. LINK.
  • Native Advertising is Killing Ad Creativity.

    13 Feb 2015 | 6:09 am
    I wrote this for Digiday (LINK).Please share it.Thank you.
  • copyranter®, Inc. is open for business!

    12 Feb 2015 | 4:18 am
    (me, creating your great ideas) I've (well actually my wonderful wife) registered the trademark copyranter®. So I'm now official as fuck.You want great ad concepts? I'll give you them. Any medium. Any product, from toothpaste to SheMale escort services. Three campaigns for the price of one.Brands? You want great 'branded content" ideas? I will give you better ideas than any big media website's "creative studio" (Gawker, Vice, etc.) could ever give you. I guaran-fucking-tee it. Then, you can take my idea to their studio and make them execute it. I'll hold their hands to make sure they don't…
  • 10 Awkward Stock Photos Of Businesspeople Holding Oversized Puzzle Pieces (With Undercurrents Of Sexual Tension).

    4 Feb 2015 | 5:12 am
    Of all the depressing, cliched business theme stock photo sets, the "final piece of the puzzle" ones are the saddest. They make you want to give up your middle manager dreams and start a life of crime.Again—for a reason that escapes me—I searched through thousands of photos to bring you this curated collection. Enjoy. Or, start planning your burglary spree.Click images to enlarge. Look at the dude's face, right. Oh yeah baby, you like it when I wiggle it around, don't you?This time, the woman has the penis piece, a metaphor for "pegging".He loves interracial porn, obviously, preferably…
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    Search Engine Journal

  • Get More Conversions Using These 12 Twitter Stats #Infographic by @MDMJonathan

    Jonathan Long
    1 Mar 2015 | 7:28 am
    Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales. Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either. My company partnered with HubSpot to create the infographic below in order to…
  • #SMM 101: How to Leverage Twitter For Your Clients by @esornoso

    Eric Sornoso
    28 Feb 2015 | 7:47 am
    Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the surface of Twitter’s true potential. There’s a lack of information about Twitter advertising, so I wanted to a few methods that produce solid results. Did you know 80% of users on Twitter are accessing it via a mobile device? There is a real opportunity for businesses to reach potential customers no matter where they are or what…
  • This Month in #ContentMarketing: February 2015 by @dantosz

    Danielle Antosz
    27 Feb 2015 | 1:52 pm
    What happened in #ContentMarketing world during the month of February? Let's take a look.The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal.
  • 5 Steps to Ace #Mobile App Marketing by @DholakiyaPratik

    Pratik Dholakiya
    27 Feb 2015 | 8:43 am
    Apps have been around for much longer than most of us realize. The first apps made their appearance in the 1990’s via PDAs like the Psion and the Palm Pilot. The years that followed saw apps that ran on Java, Symbian, Brew, Bada, and more. Apps as we know them today made their debut in 2008 with the launch of Apple’s App Store shortly followed by the launch of the Android Market by Google. Today, app development is a full-fledged career option with 627,000 jobs created by the iOS ecosystem since 2008 in the US alone. The year 2014 was […]The post 5 Steps to Ace #Mobile App Marketing by…
  • How to Optimize Images For SEO by @michielheijmans

    Michiel Heijmans
    27 Feb 2015 | 7:24 am
    If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO. Use Images Images, when added with a certain consideration, will help understand your article a lot. “A picture is worth a thousand words”. Yeah, well, probably not for Google, […]The post How to…
 
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    Ads of the World™

  • Jose Cuervo: Margaritas in space

    ivan
    1 Mar 2015 | 7:23 pm
    Advertising Agency: McCann, New York, USA Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan Executive Creative Director: Mat Bisher Creative Directors: Jason Ashlock, Sean Labounty, Scott Cooney Creative Director: Carlos Wigle Production Company: Film Orange Director: Tobias Perse Producer: Jill Toloza Executive Producer: Catherine Patterson
  • Coca-Cola: A generous world

    ivan
    1 Mar 2015 | 6:29 pm
    Advertising Agency: Wieden + Kennedy, USA Executive Creative Directors: Joe Staples, Mark Fizloff Creative Directors: Hal Curtis, Jeff Gillette, Antony Goldstein Art Director: Gianmaria Schonlieb Copywriter: Neil Ramanan Director: Dante Ariola Producer: Jennifer Hundis DoP: Philippe Le Sound
  • TalkTalk TV: Nature

    ivan
    1 Mar 2015 | 6:19 pm
    Now everyone can have TV with all the extras, but without the price tag. Advertising Agency: CHI & Partners, London, UK Creative Directors: Micky Tudor, Jim Bolton Art Directors: Gavin Torrance, Jimmy Hunter Copywriters: Danny Hunt, Steve Deput Illustrators: David Turfitt, Rob Swainson Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
  • TalkTalk TV: Love

    ivan
    1 Mar 2015 | 6:19 pm
    Now everyone can have TV with all the extras, but without the price tag. Advertising Agency: CHI & Partners, London, UK Creative Directors: Micky Tudor, Jim Bolton Art Directors: Gavin Torrance, Jimmy Hunter Copywriters: Danny Hunt, Steve Deput Illustrators: David Turfitt, Rob Swainson Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
  • TalkTalk TV: Hollywood

    ivan
    1 Mar 2015 | 6:19 pm
    Now everyone can have TV with all the extras, but without the price tag. Advertising Agency: CHI & Partners, London, UK Creative Directors: Micky Tudor, Jim Bolton Art Directors: Gavin Torrance, Jimmy Hunter Copywriters: Danny Hunt, Steve Deput Illustrators: David Turfitt, Rob Swainson Graphic Designers: Alex Lieven, Ray Loty, Louise Sloper
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    adverlicious

  • Cleveland Clinic “#1 in Heart Care” 300×250

    James A. Gardner
    21 Feb 2015 | 11:55 am
    Tags: 300x250, Cleveland Clinic, Healthcare and pharmaceuticals, heart, hospital Hey! We've got ads that are similar to this one: Pfizer Lipitor “I Trust My Own Heart To Lipitor” 300×250 (branded) Pfizer Lipitor “What More” 300×250 (branded) Pfizer Lipitor “Does It Have” 300×250 (branded) Children’s Hospital Boston “After Her Tonsillectomy” 300×250 Pfizer Lipitor “How Many” 300×250 (branded)
  • Acura 2016 ILX “Made You Look” 300×250

    James A. Gardner
    21 Feb 2015 | 11:46 am
    Tags: 300x250, Acura, Acura ILX, Automotive, Honda Acura Hey! We've got ads that are similar to this one: Acura 2008 RDX “Harness The Power” 300×250 Acura 2007 MDX “Now It’s Your Turn” 300×250 Acura 2011 MDX “Family-Sized Luxury” 300×250 Acura TL “Official Vehicle Of S.H.I.E.L.D.” 300×250 Acura RLX “Whole New Level” 300×250
  • Raytheon “AMDR Stacks Up” 300×600

    James A. Gardner
    21 Feb 2015 | 11:41 am
    Tags: 300x600, advocacy, All others, military, Public relations, Raytheon Hey! We've got ads that are similar to this one: CSX “Mile 436″ 300×600 CSX “750,000 Tons Of Freight” 300×600 Shell “Let’s Go” 300×600 Lockheed Martin “F16s Outperform” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
  • Volkswagen (VW) Touareg TDI “One Tank” 300×250

    James A. Gardner
    15 Feb 2015 | 7:42 am
    Tags: Automotive, diesel, fuel efficiency, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) Touareg “You Don’t Need Stars” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600
  • Cartier “Rotonde De Cartier” 468×648

    James A. Gardner
    12 Feb 2015 | 8:12 pm
    Tags: 468x648, Cartier, Clothing and fashion, Consumer goods, luxury, watch Hey! We've got ads that are similar to this one: Cartier “La Dona De Cartier” 360×600 Cartier Calibre “Mechanics Of Passion” 300×250 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Cartier “Calibre De Cartier” 300×600 Cartier “La Dona De Cartier” 360×600
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    Advertising to Baby Boomers

  • Boomers & Millennials & Everyone Else & Advertising

    26 Feb 2015 | 11:57 am
    Jim Gilmartin, a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost: Want To Connect With Baby Boomers? Be Authentic…It’s widely known in marketing circles that most people over 50 think marketers misrepresent them in ads. Yet, few marketers seem influenced by this or know what to do about it. However, the remedy is simple: Be authentic in representing aging… Excellent advice. I might tweak it just a tad. From my book Advertising to Baby Boomers © 2005/2007: … If using models for Baby Boomers in ads, it might be a good idea to shave off a few years.
  • Ameriprise Demolishes Picket Fence

    6 Feb 2015 | 4:32 pm
    I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005)Ameriprise's campaign slinks around and takes the low road — invoking 'The Sixties' for no reason other than to unctuously 'brand' their service. Ameriprise vs. Fidelity Financial Redux  (2006)The 1960s were about cultural change and political activism. But in Ameriprise's new commercials, the era's touchstones are evoked in the name of money, money, money. Dennis Hopper for Ameriprise  (2007) Advertising Has Removed Music's Soul (2009)Ameriprise: Psychedelic…
  • I was right about Facebook. I was wrong about Facebook.

    14 Jan 2015 | 2:56 pm
    Sometimes you’re wrong for the right reasons.  Sometimes you’re right for the wrong reasons.  Sometimes you’re a bit of both. Years ago I trashed Facebook and social networking sites: Baby Boomers Bolting From Facebook… Baby Boomers are decamping that most famous of digital digs … I was wrong: Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Usersby Sarah Perez… the social network remains the most popular, but its membership levels here have seen little change from where they were in 2013. One exception to this is with the “older” adults…
  • 2014

    23 Dec 2014 | 5:06 pm
    Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media marketing?The news around social media is not good.  Facebook’s organic reach has tanked, people share news on Twitter and the jury is still out whether Pinterest actually offers an ROI… The Great UnwatchedBy David SegalBy many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad…
  • Inventing The Tablet

    6 Dec 2014 | 1:46 pm
    My previous scribbling about Tablets: 11 September 2014A Simpler Tablet?…  Tablets are getting cheaper.  One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K.  He’s developing an easier-to-use Tablet launcher. However, I’m convinced that someone or some team of innovators should finally tackle the Tablet. Steve Jobs and  Steve Wozniak invented the people’s personal computer (there…
 
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    adland.tv - all the adnews not fit to print

  • Marky Ramone "Punk Rock Swatter" (2015) 1:00 (USA) (Parody)

    kidsleepy
    1 Mar 2015 | 8:25 pm
    Okay it's a parody by the comedy channel CH2 but it's Marky Ramone and it's a great plug for his autobiography, The Punk rock Blitzkrieg. Country:  United States Commercials:  uncategorized Read more about Marky Ramone "Punk Rock Swatter" (2015) 1:00 (USA) (Parody) 1 comment Add new comment
  • Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK)

    David Felton
    1 Mar 2015 | 6:01 am
    When I was a teenager I had no real idea what I wanted to do. Later on in life, I thought I wanted to be a fiction writer. And now, at almost thirty - well, I'm closer than ever to finding that right fit as an advertising creative. But thinking back to those fearful days when the future seemed open, bright and limitless and yet at the same time labyrinthine and confusing - these uplifting videos would have certainly had a positive effect. Adland:  digital Read more about Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK) Add new comment
  • Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden)

    Dabitch
    1 Mar 2015 | 3:24 am
    My immediate reaction to this ad was "Want!", as I had flashbacks to my pre-college job where I rode a fork truck in a warehouse in protective boots and overalls, wearing hearing protection and carrying the very useful Country:  Sweden Commercials:  Electronics & Technology Read more about Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden) 2 comments Add new comment
  • Angry Aussie activists slam Abbot with "HOPELESS" Obama style poster

    Dabitch
    28 Feb 2015 | 8:05 am
    Here's one for the spoof badland department, this large poster installed in the Sydney suburb of Chippendale was created by graphic designer Michael Agzarian under the political activist group Abbottsolutelynot.com. It spoofs Obama's famous "Hope" poster, but labels Abbott as "Hopeless". As the site says, "our poster depicts the grim situation Australia finds itself in with Tony Abbott as Prime Minister leading an equally inept and uncaring ministry.” Adland:  adnews Badland:  spoof or homage Read more about Angry Aussie activists slam Abbot with "HOPELESS" Obama style…
  • Gawker (et al) Are Not Your Friends

    Dabitch
    28 Feb 2015 | 4:01 am
    When was the last time Gawker media did anything nice for you? People tend to talk to gossip news media companies on the internet like they might have lost their virginity to them. They very well may have—an empty surf session around Jezebel while lying on the mattress or in the parking lot reading tweets from Gawker —but it's a one-way relationship. Your sister's face has never appeared on a Gawker website - unless she had her private iCloud nude images hacked - but Valleywag and Buzzfeed and motherfucking The Verge show up in the same streams as your loved ones. Adland:  adrants…
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    Adliterate » Adliterate | Adliterate

  • Put an end to guano marketing

    Richard
    14 Feb 2015 | 10:47 am
    Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful even. And once it starts to irritate you it seems to appear everywhere and all the time. Like the way that kids using the word ‘like’ as a form of punctuation in otherwise perfectly ordinary sentences. Or the way older people use the word ‘literally’ literally all the time. And it gets so bad that you end up wanting to smash the perpetrator around the head with a cricket bat every time they use that word. Well I feel this way about the…
  • There is no such thing as a bad client

    Richard
    23 Nov 2014 | 2:11 am
    There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our industry and the frontiers of our discipline would never be pushed forward. Clients are our patrons not just our paymasters. Of course, not all clients are the same when it comes to asking for and commissioning the most innovative, creative and effective work from their…
  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
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    Adverblog

  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
  • What a dancing traffic light can teach us about advertising

    Ana
    11 Feb 2015 | 11:38 am
    Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose. There’s a similar scenario with traffic lights. No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at the time. Pedestrians would rather subvert it, run over a…
  • What’s the ROI of a @oneshow pencil?

    Bridget
    11 Feb 2015 | 1:40 am
    The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil Ted Royer, Droga5 : improved communication skills Nick Law R/GA : impress the natives David Lubars BBDO : get noticed Pum Lefebure, Design Army : make your peers jealous Jose Molla, La Communidad : we’re all winners Credits : The Martin Agency Design Army Hue&Cry Antfood music & sound design  
  • Droga5 takes cute to a new level with Friends Furever

    Bridget
    8 Feb 2015 | 2:59 pm
    Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.” However, with record sales for Apple in the last quarter of 2014 (74.5 million iPhones) I wonder if cute will be cute enough for iPhone lovers to make the switch.
 
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    Cup of Java

  • Super Bowl Ad Predictions for 2016

    Jane Goldman
    2 Feb 2015 | 12:33 pm
    Now that the Super Bowl is past us and we have 364 more days (give or take) until the next one, I thought I'd share some predictions for next year's ads: A brand will create a 20-year throwback ad... [more of Cup of Java...]
  • Winners, Losers of Super Bowl Ads 2015

    Jane Goldman
    1 Feb 2015 | 7:12 pm
    My review of winners, losers and runner's up. WINNERS: Budweiser Lost Dog Snickers The Brady Bunch Loctite Glue FAILS: Absentee dads from Nissanand dads that are there from Toyota. Dead children... [more of Cup of Java...]
  • Better ideas come from sketching it out

    Jane Goldman
    2 Jan 2015 | 11:08 am
    Image via http://thiagolevysketch.blogspot.com/+ There once was a time in high school when I had a teacher tell me that I shouldn't draw or doodle in my notebook because it wastes ink. I found... [more of Cup of Java...]
  • Why I went to the client-side

    Jane Goldman
    24 Dec 2014 | 7:44 am
    + Earlier this year I went from the agency world to client side. And within the past year I've seen plenty of other ad friends do the same. Why the migration to "the dark side"? For me, having... [more of Cup of Java...]
  • Why you should focus less on Millennials

    Jane Goldman
    23 Dec 2014 | 6:05 am
    +Millennials (aka Gen Y) are the only generation to be talked about so much by ad folk. There weren't long articles about reaching the Gen X generation or Baby Boomers. What is the industry obsession... [more of Cup of Java...]
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    The Denver Egotist RSS Feed

  • Denver's Friends of Mine Tells the Story of Good Day's Chocolate with Benefits

    The Denver Egotist
    27 Feb 2015 | 1:08 pm
    Local Good Day Chocolate is a startup chocolate company in Boulder that makes "chocolate with benefits for working adults.” They come in three delicious varieties — Calm, Energy and Sleep — with more on the way. In addition to this video created by Friends of Mine, the agency has been handling Good Day's social media presence and overall marketing strategy. You may remember the stop motion piece FOM did for Omerica that was nominated for best in show by the ADCD last year. Here, they continue their love of handmade, stop-motion goodness with this cheerful spot. Written and directed by…
  • Disney Turns Shoppers into Famous Characters

    The Denver Egotist
    27 Feb 2015 | 1:01 pm
    National Creating kids at heart.
  • Folks Feel the Tug of Church's Chicken's Seafood in New Spot from Boulder's Made

    The Denver Egotist
    27 Feb 2015 | 11:12 am
    Local
  • Blood Thirsty Mechanics Want a Piece of This Audi

    The Denver Egotist
    27 Feb 2015 | 9:06 am
    National In this dramatic ad from German agency Thjink to promote Audi's service contracts, an Audi glides through a desert landscape when its service light blinks on. However, it bypasses all the rundown local garages where the mechanics, drawn to it like Walkers sniffing some live meat, come out and follow it until we see a whole swarm of them chasing the car. Of course, it's headed to the Audi garage, where the doors slam shut on the crazed mechanics. Agency: Thjink Berlin. Production Company: @radical.media. Via
  • Bill Plympton’s Cheatin’ [Trailer]

    The Denver Egotist
    27 Feb 2015 | 8:57 am
    National Inspired by the works of Double Indemnity author James M. Cain, Cheatin' is a story about love, lust and jealousy animated by the one and only Bill Plympton. Cheatin' is out in theaters April 3. Via
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    Clever Ideas, Great Ads

  • M&M'S “Big Movie” Trailer

    1 Mar 2015 | 7:40 am
    Check out the M&M’S trailer that might be a real movie, but also might not be a real movie, or it could just be a silly commercial.Creative Credits:Ad Agency: BBDO, New YorkChief Creative Officers: David Lubars, Greg HahnExecutive Creative Directors: Tim Bayne, Lauren ConnollyAssociate Creative Directors: Christopher Cannon, Eduardo PetersonExecutive Producer: Regina IannuzziProducer: Samantha ErricoProduction House / Director / Senior Producer: TraktorVFX House: House SpecialVFX/CG Supervisor: Kirk KellyAnimation Lead: Kevin PhelpsCompositing Lead: Rex CarterSenior Producer: Zilpha…
  • Samsung, Hearing Hands

    1 Mar 2015 | 7:30 am
    Samsung Turkey puts together everything to deliver a smooth day for Muharram in this wonderfully touching spot.Creative Credits:Ad Agency: Leo Burnett, Istanbul, TurkeyCreative Directors: Emrah Akay and Oktar AkinArt Director: Ümit SenturkCopywriters: Sezgin Rizaoglu and Deniz CavdarArt Director: Aren SelviogluCopywriter: Öykü Berberoglu
  • What happens in a creative department when 9 briefs all come in at once?

    1 Mar 2015 | 7:15 am
    The National Advertising Challenge (NAC) doesn’t want you to share its briefs with your resource manager.Toronto (February 26, 2015) - A new campaign has launched just in time for the National Advertising Challenge (NAC) to issue its annual creative briefs to Canada’s advertising community.Nine briefs have been issued, sponsored by Canadian marketers looking for solutions across nine categories (Big Ideas, Campaign, Student, Print, OOH, Wild Card, Not for Profit, Media Innovation, and Digital). The briefs are challenging participants to dream up the most unconventional solutions with the…
  • Disney's "Frozen Fever" Trailer

    1 Mar 2015 | 6:49 am
    Walt Disney Animation Studios’ all-new short “Frozen Fever,” which welcomes Anna, Elsa, Kristoff and Olaf back to the big screen, will open in theaters on March 13, 2015, in front of Disney’s “Cinderella,” a live-action feature inspired by the classic fairy tale.Directed by Chris Buck and Jennifer Lee, and produced by Peter Del Vecho and Aimee Scribner, with an all-new original song by Robert Lopez and Kristen Anderson-Lopez, “Frozen Fever” marks the first project reuniting the Oscar®-winning original team from Disney’s “Frozen.”In “Frozen Fever,” it's Anna's…
  • Saatchi & Saatchi + Duke show how to make a Toyota Yaris to the sound of the Marseillaise

    1 Mar 2015 | 6:29 am
    The new TV spot takes us backstage at the Toyota factory in Valenciennes, France and shows a production line in action. The natural sound of the machinery and employees at work slowly build throughout the film to build an unusual version of the French national anthem, The Marseillaise.Toyota France employees 4000 people with a daily production of 1000 vehicles and the factory in Valenciennes is a true pillar of the industrial community. To celebrate these French roots, Toyota has launched a special edition of the Yaris model; Toyota Yaris France. This new campaign launches the new model of…
 
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    pixelpasta

  • Showcase Magazine

    1 Mar 2015 | 9:28 pm
    Showcase Magazine by Caesar Limahttp://tinyurl.com/lrvgz23
  • Puffybrain

    21 Feb 2015 | 4:53 pm
    Unique lifestyle and street photography more images at puffybrain.com
  • Volkswagen Mexico: Selfie

    21 Feb 2015 | 4:48 pm
    Volkswagen Mexico: SelfieDon't selfie and drive.Advertising Agency: DDB Mexico City, MexicoChief Creative Directors: Hernan Ibarra, Walter AreggerCreative Director / Copywriter: Raul PinedaArt Director: Antonio CueProduction Company: Estudio baseProducer: Ezequiel SchnabelPost-producer: Juan Pulido
  • Ed's Easy Diner: Eat the 50s

    21 Feb 2015 | 4:43 pm
    Ed's Easy Diner: Eat the 50s AdvertisingAgency: JWT, London, UK ExecutiveCreative Director: Russell RamseyCreative Director: David MastermanCreatives: Bill Hartley, Giles HepworthDesigner / Illustrator: James KeaneBusiness Leader: Anthony HillSenior Account Manager: Emma BassProject Manager: Ian HughesPublished: January 2015
  • Project 365 - week 8 by Caesar Lima

    17 Feb 2015 | 11:43 am
     Project 365 Week 8  for more images go to 365proj.com
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    Between 10 and 5

  • Field Notes from Design Indaba 2015 | Day 3

    Alix-Rose Cowie
    27 Feb 2015 | 7:00 am
    London-based South African fashion designer Sindiso Khumalo debuted her latest collection on the Design Indaba stage.   Day 3 of the Design Indaba conference was almost impossible to pick highlights from. The day began with Studio Formafantasma‘s awe-inspiring absolute dedication to and respect for the materials that they use in their products and ended with William Kentridge’s vast research that went into his latest production, Refuse the Hour. Along the way we watched some incredible videos from Casey Neistat’s low-fi home videos to Yoni Bloch’s high tech…
  • Things to Look Out for at the Design Indaba Expo This Weekend

    Alix-Rose Cowie
    27 Feb 2015 | 6:40 am
      The Design Indaba Expo opened to the public today and runs for the remainder of the weekend. Tickets to the expo give you access to the floor where you can view and buy an overwhelming collection of South African design. Be sure to check out the Emerging Designers showcase, the Africa Is Now exhibition and Paper Planes for beautiful illustrated prints. Tickets are R80 (online and at the door), R60 for pensioners and students and R50 for children between 10 and 18 years of age, children under 10 don’t pay.   More about Design Indaba.     CCDI Kiara Gounder Musonda…
  • Oh Wow! – Album Cover Art, Totes Steppin’ Out and a Wes Anderson Inspired Film.

    Jessica Hunkin
    27 Feb 2015 | 3:56 am
    In Oh Wow! this week we have two fantastic album artworks (one upcoming, one just released), tote bags for steppin’/poppin’/groovin’ out and a game about making music and connections.   ONE – The cover art for Riky Rick‘s upcoming album, ‘Family Values’. Photo by Kristin-Lee Moolman, design and typography by Nicholas Christowitz.     TWO – A series of tote bags by Matthew Bradley for the Design Indaba Emerging Creatives showcase.     THREE – Gateway Drugs released their second album, ‘Dare Tonight’,…
  • ‘The Babble Creek Monster’ | An Animated Short by Radio

    Jessica Hunkin
    27 Feb 2015 | 2:00 am
      ‘The Babble Creek Monster’ is a short story written by Eric S Brown, a Walmart employee and amateur horror writer. As part of an internal campaign aimed at empowering the thousands of individuals who work for them across the USA, Walmart approached PACE to find someone who could bring Eric’s story to life. In turn, PACE’s Larry Williams got in touch with Cape Town creative studio Radio, and that’s how the brilliant animated short you see here came to be.   “The main goal of Radio’s animation style is that design and illustration must always come first, and motion…
  • Field Notes from Design Indaba 2015 | Day 2

    Alix-Rose Cowie
    26 Feb 2015 | 11:02 pm
    Selly Raby Kane   And that’s a wrap for an incredibly inspiring Day 2 of the 2015 Design Indaba conference. We’ve been furiously note-taking all day to bring you the best that was shared. If you missed out on Day 1, find our recap here. Remember to check in again soon for an overview of Day 3.   Robbie Brozin   The straight-talking founder of Nando’s, Robbie Brozin, addressed the Design Indaba audience in his entertaining Gauteng-slang, letting us know about how the proudly-local global brand got started 28 years ago, but most importantly where it’s…
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    Advertising Age - Complete Feed

  • Samsung Launches Two New Smartphones, Mobile Wallet

    1 Mar 2015 | 10:24 am
    As Samsung strains under pressure from Apple, the Korean tech giant is banking its mobile future on a pair of new devices and a mobile payment system, coming this summer, that could have a broader retail reach than that of its rival.On Sunday, at the Mobile World Congress in Barcelona, Samsung unveiled the Galaxy S6, its latest flagship smartphone, and the Galaxy S6 Edge, a model with a curved edge screen. Both come with installed with Samsung Pay, the company's anticipated entrance into mobile payments. The company said the touchless payment system works with magnetic card reading…
  • CHART: Lester Holt Delivers for 'NBC Nightly News'

    27 Feb 2015 | 12:50 pm
    The Chicken Littles who squawked that the sky was falling after Lester Holt's first week filling in for Brian Williams behind the "NBC Nightly News" desk have fallen silent, as the Feb. 16 to Feb. 20 newscasts put up huge ratings.Mr. Holt's second week as the "Nightly News" anchor averaged 10.1 million viewers, per Nielsen figures, only the fourth time this season that NBC has reached that milestone. No other nightly newscast has hit that mark in eight seasons.More important, Mr. Holt improved on the newscast's quarterly deliveries of adults 25 to 54 by 6%, adding 134,000 members of the demo…
  • Doner Names Jason Gaboriau, Zihla Salinas New Los Angeles Leaders

    27 Feb 2015 | 12:43 pm
    Doner's Los Angeles outpost has named and Zihla Salinas and Jason Gaboriau as its new leaders.Ms. Salinas, executive VP and managing director, will oversee operations of the Los Angeles office. Mr.Gaboriau, executive VP and executive creative director, will oversee creative. They will report to David DeMuth, co-CEO and president, and Rob Strasberg, co-CEO and chief creative officer. The MDC Partners agency has offices in Detroit, its headquarters, Atlanta, Cleveland, London and Los Angeles.Doner Los Angeles was most recently run by Rob Palmer, exec VP and executive creative director, who left…
  • That's So '90s: Watch Macho Man Persuasively Sell the Daily News in This TV Commercial

    27 Feb 2015 | 12:22 pm
    In 1994, Macho Man Randy Savage was an international star of the World Wrestling Federation and the New York Daily News was a thriving business, with a new rich owner, Mort Zuckerman.Today, Macho Man's dead and the Daily News is for sale after reportedly losing $20 million a year.But let's remember the heady days -- back when newspapers printed money for their owners -- with this 30-second ad for the Daily News that apparently ran in 1994, tied to that Sunday's Wrestlemania X coverage. (The Daily News wasn't able to immediately confirm that it really did run.) Continue reading at AdAge.com
  • Questlove and Charli XCX Cover Deee-Lite for Target's Summer Style

    27 Feb 2015 | 10:30 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Target readies its summer sales season with the help of Questlove and Black Thought of the Roots, along with Charli XCX, who do…
 
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    Advertising Age - Latest News

  • Samsung Launches Two New Smartphones, Mobile Wallet

    1 Mar 2015 | 10:24 am
    As Samsung strains under pressure from Apple, the Korean tech giant is banking its mobile future on a pair of new devices and a mobile payment system, coming this summer, that could have a broader retail reach than that of its rival.On Sunday, at the Mobile World Congress in Barcelona, Samsung unveiled the Galaxy S6, its latest flagship smartphone, and the Galaxy S6 Edge, a model with a curved edge screen. Both come with installed with Samsung Pay, the company's anticipated entrance into mobile payments. The company said the touchless payment system works with magnetic card reading…
  • CHART: Lester Holt Delivers for 'NBC Nightly News'

    27 Feb 2015 | 12:50 pm
    The Chicken Littles who squawked that the sky was falling after Lester Holt's first week filling in for Brian Williams behind the "NBC Nightly News" desk have fallen silent, as the Feb. 16 to Feb. 20 newscasts put up huge ratings.Mr. Holt's second week as the "Nightly News" anchor averaged 10.1 million viewers, per Nielsen figures, only the fourth time this season that NBC has reached that milestone. No other nightly newscast has hit that mark in eight seasons.More important, Mr. Holt improved on the newscast's quarterly deliveries of adults 25 to 54 by 6%, adding 134,000 members of the demo…
  • Doner Names Jason Gaboriau, Zihla Salinas New Los Angeles Leaders

    27 Feb 2015 | 12:43 pm
    Doner's Los Angeles outpost has named and Zihla Salinas and Jason Gaboriau as its new leaders.Ms. Salinas, executive VP and managing director, will oversee operations of the Los Angeles office. Mr.Gaboriau, executive VP and executive creative director, will oversee creative. They will report to David DeMuth, co-CEO and president, and Rob Strasberg, co-CEO and chief creative officer. The MDC Partners agency has offices in Detroit, its headquarters, Atlanta, Cleveland, London and Los Angeles.Doner Los Angeles was most recently run by Rob Palmer, exec VP and executive creative director, who left…
  • That's So '90s: Watch Macho Man Persuasively Sell the Daily News in This TV Commercial

    27 Feb 2015 | 12:22 pm
    In 1994, Macho Man Randy Savage was an international star of the World Wrestling Federation and the New York Daily News was a thriving business, with a new rich owner, Mort Zuckerman.Today, Macho Man's dead and the Daily News is for sale after reportedly losing $20 million a year.But let's remember the heady days -- back when newspapers printed money for their owners -- with this 30-second ad for the Daily News that apparently ran in 1994, tied to that Sunday's Wrestlemania X coverage. (The Daily News wasn't able to immediately confirm that it really did run.) Continue reading at AdAge.com
  • 'Murder' By Numbers: ABC Gives Early Renewal to Shonda Rhimes Drama

    27 Feb 2015 | 11:50 am
    ABC on Thursday night momentarily slipped out of character, giving fans of its hit freshman drama "How to Get Away with Murder" an advance heads up on the series' future prospects.In a teaser that aired immediately after the two-hour season finale of "How to Get Away with Murder," ABC promised that Shonda Rhimes' kicky potboiler "will be back with a whole new season of insanity" in the fall.While a return engagement for ABC's new hit was never in doubt -- "Murder" draws 3.78 million viewers in the adults 18-to-49 demo, doubling the average deliveries for all other new series and trailing only…
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    Advertising Age - Agency News

  • Doner Names Jason Gaboriau, Zihla Salinas New Los Angeles Leaders

    27 Feb 2015 | 12:43 pm
    Doner's Los Angeles outpost has named and Zihla Salinas and Jason Gaboriau as its new leaders.Ms. Salinas, executive VP and managing director, will oversee operations of the Los Angeles office. Mr.Gaboriau, executive VP and executive creative director, will oversee creative. They will report to David DeMuth, co-CEO and president, and Rob Strasberg, co-CEO and chief creative officer. The MDC Partners agency has offices in Detroit, its headquarters, Atlanta, Cleveland, London and Los Angeles.Doner Los Angeles was most recently run by Rob Palmer, exec VP and executive creative director, who left…
  • Two Small Agency Award Winners Are Still Battling Each Other

    27 Feb 2015 | 7:00 am
    Two winners from Ad Age's 2014 Small Agency Awards are still battling it out. One of the two international Agency of the Year (Silver) winners, Buenos Aires agency +Castro, was delighted to be a winner, but knowing there was another Silver winner in the international category stirred up the Argentines' competitive spirit.+Castro, the agency explains in the video, decided there was only one thing to do: challenge South African agency and fellow Silver winner Volcano to a playoff: "Three challenges that will put to the test the most important and professional skills an agency should have."That…
  • Raise Your Glass Alongside Legendary Ad Execs and Creatives

    26 Feb 2015 | 6:08 am
    Tickets for Ad Age's annual Agency A-List Cocktail Party, which celebrates the hottest agencies of 2015, are almost sold out. Transformation is what this year's winners apart. Celebrate your peers, colleagues and partners who are leading the way in a rapidly changing industry. Read more about their groundbreaking work in our Ad Age Agency A-List package here -- and celebrate them on March 3. Register here.The 2015 Agency A-List includes:Agency of the Year Continue reading at AdAge.com
  • Chrysler to Review Its Digital Agency Business

    25 Feb 2015 | 2:35 pm
    Automotive giant Chrysler has begun a digital agency review, according to people familiar with the matter.Chrysler in May 2010 named Sapient Corp.'s SapientNitro its digital agency of record, overseeing interactive duties for Chrysler, Dodge, Ram Truck and Jeep. The scope at the time included services such as interactive experiences, online advertising and site design and development, in addition to support for international websites, Chrysler corporate content and dealer initiatives.Sapient was acquired by agency holding company Publicis Groupe earlier this month, creating a Publicis.Sapient…
  • After More Than 10 Years, Interpublic May Finally Exit 'Junk' Ratings

    25 Feb 2015 | 1:30 pm
    Interpublic may finally complete its escape from the valley of "junk" credit ratings this spring, if a suggestive statement from Standard & Poor's Wednesday is any guide. S&P, which cut IPG to speculative grade back in 2003, said it was placing IPG on "CreditWatch with positive implications," citing higher-than-expected profit margin growth. Here's S&P analyst Chris Valentine:We plan to resolve the CreditWatch placement in March following discussions with management regarding the company's prospects for organic revenue growth and confirmation regarding its financial policy, as well as a…
 
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    Advertising Age - Digital

  • Samsung Launches Two New Smartphones, Mobile Wallet

    1 Mar 2015 | 10:24 am
    As Samsung strains under pressure from Apple, the Korean tech giant is banking its mobile future on a pair of new devices and a mobile payment system, coming this summer, that could have a broader retail reach than that of its rival.On Sunday, at the Mobile World Congress in Barcelona, Samsung unveiled the Galaxy S6, its latest flagship smartphone, and the Galaxy S6 Edge, a model with a curved edge screen. Both come with installed with Samsung Pay, the company's anticipated entrance into mobile payments. The company said the touchless payment system works with magnetic card reading…
  • Is Dove's #SpeakBeautiful Twitter Campaign an 'Egregious Overstep'?

    27 Feb 2015 | 10:11 am
    Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post's take on Wednesday, which called the new effort an "egregious overstep," here's one key bit:The only purpose of this cooing, of course, is to lull consumers into a sense of intimacy so human, so convincing, that you forget that Dove is actually trying to sell you something; that in fact, Dove only exists on this planet to sell you things, and that Dove's pursuit of sales occasionally involves behavior you may find offensive and/or unsavory.Last…
  • For BuzzFeed, The Dress Is One Color: Green

    27 Feb 2015 | 8:30 am
    It doesn't matter whether you think the dress is blue and black, or white and gold, because the BuzzFeed post that launched thousands of arguments -- it's white and gold, by the way (editor's note: No, it's black and blue) -- really serves as a viral promotion for the strength of BuzzFeed's native-advertising department.The post, which you've most certainly seen by now, is not a native ad. It repurposes a Tumblr asking readers the color of a dress. And thanks to a trick of the eye, some people see blue and black; others see white and gold.By midnight on Thursday, more than 10 million people…
  • Gen Z Influencers to Brands: Let Us Be Ourselves -- and Forget Tumblr

    27 Feb 2015 | 8:00 am
    A few months ago, Shaun McBride, a prolific and popular Snapchat user, went to Bangkok courtesy of Marriott. He let his fans dictate his agenda, sending collages of visual messages, or snaps, at each tourist stop. "At the end of the day," he said, "I'd give a shout-out to Marriott for hooking me up with the hotels."That kind of brand marketing thrives on the platform, explained the 27-year old, who was commissioned for similar work by Disney and has worked for AT&T and Samsung. To demonstrate what he won't do on Snapchat, he adopts a salesman patois: "Ten dollars off at your next stay!"Brands…
  • Netflix Isn't Closed to Advertisers After All; Just Ask Anheuser-Busch InBev

    27 Feb 2015 | 4:00 am
    Netflix doesn't feature ads on its streaming video service. It likely never will. But product placement is a different matter.What has been suspected has been confirmed: Brands can arrange to have their products appear in Netflix's original series.Anheuser-Busch InBev has signed a deal to be the exclusive beer marketer featured in the new season of Netflix's original series "House of Cards," which premieres on February 27. The company's Stella Artois, Budweiser and Shock Top brands will appear in the third season's episodes, building on a partnership that dates back to the first season of…
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    Advertising Age - Global News

  • Watch Ads from PepsiCo, Oreo and McDonald's for Chinese New Year

    27 Feb 2015 | 8:28 am
    OreoTrain travel isn't arduous in Oreo and FCB Shanghai's spot, it's transformed into a child's cute fantasy. Andy Chan, executive creative director of FCB Shanghai, said in a statement that by "combining live action with 2D animation, we created a distinctive-looking piece of film that we hope will stand out in the crowded media space during this time of the year."McDonald's Continue reading at AdAge.com
  • Two Small Agency Award Winners Are Still Battling Each Other

    27 Feb 2015 | 7:00 am
    Two winners from Ad Age's 2014 Small Agency Awards are still battling it out. One of the two international Agency of the Year (Silver) winners, Buenos Aires agency +Castro, was delighted to be a winner, but knowing there was another Silver winner in the international category stirred up the Argentines' competitive spirit.+Castro, the agency explains in the video, decided there was only one thing to do: challenge South African agency and fellow Silver winner Volcano to a playoff: "Three challenges that will put to the test the most important and professional skills an agency should have."That…
  • Taco Bell Is Going To Japan

    26 Feb 2015 | 8:45 am
    Other Yum Brands giants, KFC and Pizza Hut, are already in Japan, and already offer some menu items that seem odd in the U.S. Pizza Hut Japan offered a limited-time pizza topped with caramel, marshmallows and almonds. And Kenji Ikeda, exec VP-marketing for Domino's Pizza in Japan, has offered a $50 pizza topped with foie gras. At one point he drew up plans to build the first pizza store on the moon. But on this planet it's hard to top Burger King's all-black burgers (even the buns), with ingredients darkened by squid ink and bamboo charcoal. Continue reading at AdAge.com
  • How Brands Got In On Chinese New Year's Digital Gifting Craze

    26 Feb 2015 | 7:20 am
    Last year, China's all-purpose chat app WeChat brilliantly reinvented a Lunar New Year tradition. It's customary to share gifts of red envelopes filled with cash, called "hongbao." WeChat took the tradition mobile by letting people gift small amounts of money to each other digitally.To make it fun and social, the app created a game that divided money up randomly between friends, so they might wind up with a little cash or a lot. In just over a week, 40 million envelopes were shared. To give or receive money, people link their bank card to the app a clever move to get the app ready for…
  • U.S. Hispanic Agencies: Enter the Wave Festival for Latin America

    26 Feb 2015 | 4:00 am
    The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the third year.Entries are due by April 1, 2015 for the Wave. See the Wave's 15 categories and enter here.Advertising Age is partnering with the Wave, to be held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at AdAge.com
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    Advertising Age - Hispanic Marketing

  • U.S. Hispanic Agencies: Enter the Wave Festival for Latin America

    26 Feb 2015 | 4:00 am
    The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the third year.Entries are due by April 1, 2015 for the Wave. See the Wave's 15 categories and enter here.Advertising Age is partnering with the Wave, to be held April 15 and 16 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil. Continue reading at AdAge.com
  • Alma Is Ad Age's 2015 Multicultural Agency of the Year

    26 Jan 2015 | 4:00 am
    The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.It's a smart move for the world of multicultural marketing, where often-fickle clients ramp up spending and then slash budgets while flitting between specialist agencies and general-market shops for their ethnic work.Alma's loyal cadre of clients stands out. After 20 years, the agency still wows its biggest client, McDonald's, with heartwarming creative and multicultural insights. One of…
  • La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

    26 Jan 2015 | 4:00 am
    La Comunidad has always been an agency with few boundaries, bouncing back and forth between work for the multicultural market, Latin America and, increasingly, the U.S. general market. (Mr. Moll himself is so much a part of the U.S. and international creative community that he was named chairman of the One Club in June -- and, in fact, plays a talking pencil in the current call-for-entries campaign for the One Club's annual festival, the One Show.)In 2014, revenue grew 19%, and headcount was also up 19% to 130 staffers, who sometimes brainstorm by the pool at the agency's Miami headquarters.
  • DirecTV Starts Online Spanish-Language Video Streaming Service

    22 Dec 2014 | 12:21 pm
    DirecTV, the largest U.S. satellite TV service provider, has introduced a Spanish-language web streaming service called Yaveo in a bid to draw viewers who spend more time viewing content online.Yaveo costs $7.99 a month and a DirecTV satellite subscription isn't required, the company said in a statement today. The service, which isn't available outside the U.S., will stream on-demand movies, TV shows and childrens' and sports programming over the internet to PCs, Macs and Android-enabled devices.Yaveo is among the first of a growing list of so-called over-the-top pay-TV services coming from…
 
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    Advertising Age - Rance Crain

  • Leaf-Blower Manufacturers Need to Suck It Up

    9 Feb 2015 | 7:00 am
    I would like to spend my allotted time with you on the leaf-blower industry, and how the marketers of this much-maligned and in many ways infuriating mechanism have done a lousy job of defending themselves.One could argue that the leaf blower is a model of efficiency and even water conservation, but the only argument emanating from leaf-blower makers is that any efforts to tone down their noise and fumes will lead to less powerful products.The leaf-blowing industry, in other words, has been asleep at the switch. And while they have been making excuses for themselves, the evidence piles up…
  • Advertisers Turn to Love While World Erupts in Violence

    27 Jan 2015 | 3:30 am
    Love is not only in the air these days but all over the airwaves, too.Subaru is saying that love is what makes a Subaru a Subaru, and now McDonald's is reshaping "I'm lovin' it" to reflect its newest iteration, "Choose lovin'." Love now becomes more than just a good experience; love now becomes a way of life.On the surface, you might think that conjuring up love as a reason to buy might not do the trick, but maybe advertisers are figuring that, with all the hatred in the world, a little love is what we all need right now. In fact, McDonald's U.S. CMO Deborah Wahl said exactly that in a recent…
  • Young Marketers on Why Flying Solo Doesn't Work

    12 Jan 2015 | 6:00 am
    The star power of the "Mad Men" days of advertising is long gone, and today's ad practitioners, pushed by the fragmentation of media, the speed of digital, a deluge of data and a need for diversity, are "probably the most collaborative generation of marketers in history."That was the consensus of six inductees into the American Advertising Federation's 2014 Advertising Hall of Achievement, which honors those 40 and under. "On your own you'll never get there," said Ross Martin, exec VP-marketing strategy and engagement of Viacom Media Networks, when I interviewed the 2014 honorees (with the…
  • Auto-Insurance Ads Rule, Consistency at Top Is Why

    30 Dec 2014 | 4:00 am
    Remember that old slogan for Virginia Slims cigarettes: "You've come a long way, baby, to get where you've got to today"?That pretty much summarizes advertising in the auto-insurance business. Who would have predicted back when Virginia Slims was in its heyday that auto insurance would emerge as the most creative category in advertising?And also the downward spiral of so many former bastions of creativity, such as beer, soft drinks, fast foods, cigarettes, rent-a-cars, headache remedies, razor blades and so many others. Continue reading at AdAge.com
  • Can Ads on Stamps Reduce Post Office Debt?

    8 Dec 2014 | 10:00 am
    Back in 1986, an outfit in Houston called American Discount Stamps figured out a legal way to connect advertising to U.S. postage stamps. Or at least its founder thought he did.The company bought first-class stamps directly from the Postal Service for the going rate of 22 each. It then placed the stamps on the upper right corner of 2-by-3-inch adhesive-backed labels, leaving the rest of the space open for advertising, according to a story in The New York Times over 25 years ago.American Discount Stamps sold the label to consumers in packages of 10 for $1.70 -- or a nickel discount from what…
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    Advertising Age - The Media Guy

  • What It's Like Competing With VC-Fueled Media Startups

    10 Feb 2015 | 4:00 am
    Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype surrounding these companies. Some of them are profitable (or at least claim to be), some aren't, but all of them have raised serious cash from starry-eyed investors (e.g., $96.3 million for BuzzFeed, $110 million for Vox). The business press tends to regard such hefty sums as implicit evidence of…
  • Living With My Fear of Amazon, Destroyer of Worlds

    27 Jan 2015 | 7:00 am
    I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more or less folding and allowing the book publisher to determine its own e-book prices -- still leaves a bad taste in my mouth. Amazon notoriously attempted to pressure Hachette by blocking the ordering and delaying the delivery of various Hachette titles, causing untold damage to the livelihoods of…
  • The Five Best Media Feuds of 2014

    29 Dec 2014 | 10:00 am
    The way I see it, the platonic ideal of a great media feud involves two or more famous parties behaving badly, then using media (especially social media) as a cudgel while simultaneously capturing the imagination of the mainstream media -- in the process causing all of us to endlessly obsess and take sides. For a while, it seemed like the North Korea vs. Sony battle fit the bill, but terroristic threats, backed up by some chillingly effective hacking, have a way of draining all the fun out of even the most cartoonish duel.Even with that increasingly grim dust-up out of the mix, though,…
  • Media Guy Bids Farewell to Beloved 'Stephen Colbert'

    9 Dec 2014 | 4:00 am
    I can't quite imagine living without "Stephen Colbert."Yes, we'll still have Stephen Colbert -- the actual human being who has been playing a blowhard pundit on Comedy Central's "The Colbert Report" for 10 seasons (and before that on "The Daily Show With Jon Stewart") -- when he takes over for David Letterman on CBS's "Late Show" sometime in 2015 (date TBD). But with the series finale of "The Colbert Report" on Dec. 18, we're losing Stephen Colbert's trademark "Stephen Colbert" character.This makes my heart and my head hurt. Continue reading at AdAge.com
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    Advertising Age - Guest Columnists

  • You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?

    12 Feb 2015 | 3:30 am
    I bought a pair pair of shoes online last week. My order was confirmed, my credit card charged. The shoes never arrived. So this week, I naturally went back to the same site and bought three more pairs.Absurd, right? In real life, we'd never knowingly spend our hard-earned money on goods and services we don't expect to receive. We would never settle routinely for 70% performance on the things we buy. But that's what's happening with the current crisis in viewability.It's unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as 70%. What it says…
  • Thirty-Day Data Breach Notification Is a Good First Step

    3 Feb 2015 | 9:01 am
    During his State of the Union address earlier this month, President Barack Obama called for legislation to guard against cyber attacks, identity theft and to "protect our children's information." Earlier in January, his administration proposed a national breach notification law that requires companies to notify consumers within 30 days of discovering that their personal information was hacked. This legislation in various forms has floated around Congress for years, but the recent outbreak of high profile security breaches at companies like Sony and Target could be the impetus needed for the…
  • Marketers: It's Time to Leave a Safe but Stagnant Job

    21 Jan 2015 | 9:32 am
    With a new year, new budget, and maybe even a few new ideas after catching up on reading over the break, many marketers have high hopes this month for making an innovative impact on their brands. But smart marketers do more than bring big ideas -- they realize that choosing where they work is the most important key to success.Take a look at the most successful marketers you know or have read about. Nearly all of them have seen their careers defined by an industry-recognized innovation story. Careers are made by the big brand turnarounds, Cannes-winning campaigns, and killer new product…
  • Five Legal Trends You Need to Watch in 2015

    14 Jan 2015 | 4:00 am
    What's hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.Privacy of consumer dataAmid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of…
  • Why We All Need to Worry About Children's Privacy

    8 Jan 2015 | 9:00 am
    Think the Federal Trade Commission forgot about its crackdown on COPPA violators? Think again. I have six predictions for what to expect from regulators this year as Children's Online Privacy Protection Act changes go into effect for real.But first a little background: When 2013 came to a close, operators of child-directed sites and apps breathed a sigh of relief that the Federal Trade Commission had not brought any actions based on violations of the final amendments to the Children's Online Privacy Protection Act Rule (otherwise known as "new-COPPA"), which went into effect on July 1, 2013.
 
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    Advertising Age - DigitalNext

  • Wake-Up Call from Facebook: TV Ad Pricing Needs to Change

    27 Feb 2015 | 8:13 am
    It never ceases to amaze me when companies at the top of their industries actively fail to innovate. This is especially troublesome because, as leaders, it is not that they lack the means to innovate. Rather, they usually have the means, and unequalled resources, but make active decisions to block innovation.Whether it was General Motors in the 1970s deciding that there was not enough profit in small cars (enter the Japanese car companies), or Kodak deciding not to leverage its vast research into digital imaging technology and mountains of digital patents (enter digital companies right and…
  • How In-House Creative Teams Can Improve Performance with Data

    26 Feb 2015 | 8:15 am
    Writers, designers, art directors and photographers are not data-driven by nature. They're more comfortable with pictures, puns and pixels than they are with the metrics and measurements that motivate clients and management.Perhaps because of this, in-house creative teams consistently list the following as among their biggest challenges: gaining respect from internal clients, proving their value to peers and executives and obtaining adequate funding for headcount.Like it or not, the key to overcoming these challenges is all in the data. Continue reading at AdAge.com
  • How SkyMall Could Have Been Saved

    25 Feb 2015 | 10:00 am
    How could a brand that, until recently, snagged 650 million eyeballs a week, and only a couple of years ago raked in $130 million in revenue, suddenly be run into the ground deeper than the Zombie of Montclaire Moors garden statue? That is the lesser-known cousin of the infamous Garden Yeti, and my personal favorite SkyMall product (still available for $99.95).By its own measure, the company's downfall came down to Amazon, Candy Crush, Snapchat and Tinder.In court documents, Skymall top exec Scott Wiley blamed the increased use of electronic devices on planes resulting in fewer people…
  • A Lack of Social Tech Skills is Killing Your Company's Potential

    24 Feb 2015 | 9:08 am
    The business world has a crippling lack of technology skills, and the cost to the U.S. economy is staggering. According to a Harris Poll commissioned by learning company Grovo last year, only one in 10 U.S. workers consider themselves proficient with the digital tools they use every day at work. And when you consider that "challenges related to working with documents" cost businesses 21.3% in total productivity, according to IDC, the lack of digital skills may drain over $1.3 trillion per year from the U.S. economy.This penalty could be significantly higher in companies where employees are…
  • The Top Three Brand Threats to Making Native Work

    23 Feb 2015 | 8:15 am
    With brands increasingly turning to native as a content-marketing solution, the industry is quickly learning what works and what doesn't. And at this nascent stage in native, marketers are still going through growing pains. To avoid future headaches, here are the three biggest brand roadblocks to making native work, along with solutions that will help advertisers save time, money and valuable resources.1.Shifting from traditional advertorial mindsetsBrands need to syndicate editorial content that will capture reader attention, engage them and prompt action. But marketers can't just syndicate…
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    Advertising Age - Small Agency Diary

  • Ad Age Is Now Accepting Entries for the 2015 Small Agency Awards

    24 Feb 2015 | 4:00 am
    Ad Age's annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.The goal of these awards -- now in their seventh year -- is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community's work isn't being recognized in the big awards shows.The best part? Winning a Small Agency Award doesn't just put hardware in the trophy case, in the past it's brought in new business,…
  • The Race for Eyeballs is Wreaking Havoc on Small Agencies

    11 Feb 2015 | 3:45 am
    Lately there has been a lot of chatter about eyeballs. I'm not talking about creating a vertical in optometry. Rather, there is growing anxiety among advertisers over how to reach elusive customers and prospects.It's all about getting messages in front of the right eyeballs. That's why What'sApp fetched $19 billion, and dozens of other platforms have sold for such eye-popping premiums. They have the eyeballs advertisers want.And the task of finding the most desired pupils/retinas is more daunting than ever. Think about the dynamic that media planners used to face: They'd analyze a handful of…
  • It's Not All Digital: What Different Generations Can Learn From Each Other

    23 Dec 2014 | 9:00 am
    The agency environment has earned its reputation: late nights and big ideas, liberally mixed with beer and beanbags, pizza and ping pong. It's a "work hard, play hard" kind of industry. Or is it? As multiple generations coexist and commingle at the office, the workplace is evolving to meet everyone's needs.As the founder of an 85-person firm who happens to be a boomer, I've watched talent develop and prosper professionally, and my goal has always been to create an environment where great work can happen. In doing that, I've seen a fascinating convergence of generations at work. No matter what…
  • The Future of Your Agency Is Not With Creatives -- It's With Creative Culture

    12 Dec 2014 | 3:45 am
    Some people are creative, some aren't. It's a view many of us gain from childhood, and our job titles only confirm this division -- if you're not a "creative," you've no business attacking client briefs. But this view isn't just wrong, it's dangerous.A multitude of once integral industries -- photofinishing and movie rental stores to name a few-- are being rendered obsolete by digital technologies. In the midst of this turmoil, established brands are turning to agencies to make sense of the disruption. They expect the "creative agencies" to give them an injection of creative thinking at a…
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    Ads of the World™ blogs

  • Ram Trucks in Sports Illustrated Swimsuit Edition

    ivan
    28 Feb 2015 | 9:15 pm
    Ram Trucks' Guts and Glory campaign in Sports Illustrated Swimsuit Edition 2015 Advertising Agency: Richards Group, Dallas, Texas, USA Creative Director: Jimmy Bonner Art Director: Rob Baker Photographer: Andy Glass Retoucher: Taylor James Published: February 2015
  • Pauly and Silverman get “All Over It”

    ivan
    17 Feb 2015 | 7:07 pm
    Directors Ted Pauly and Melissa Silverman have released “ALL OVER IT,” a new web series featuring the exploits of four Philly-based artists working together as a collective under the same roof.
  • Lego gives back stolen statues to city

    ivan
    30 Dec 2014 | 4:08 pm
    Margaret Island in Budapest hosts a park where there are over 30 statues, all depicting the nation's finest artists. Two of these bronze statues were stolen in the summer, and there is no money for their replacement.
  • What if Santa was an agency?

    ivan
    26 Dec 2014 | 4:44 pm
    Indian advertising shop Watercrab imagined what would happen if Santa was an agency.
  • OgilvyOne Worldwide Africa encourages adman to be naughty

    ivan
    23 Dec 2014 | 6:45 pm
    Were you naughty or nice this Christmas? Ogilvy is encouraging their staff to be naughty. They illustrated wicked deeds that workmates can do to each other in the spirit of being bad this Christmas, while making fun of common office nuisances. The ads also served as the theme for their Christmas party this year.
 
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    FUEL LINES

  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    A new approach is NOW needed for agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media,…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
  • Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

    Michael Gass
    10 Feb 2015 | 9:22 am
    If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.An early acknowledgement of this quirky characteristic is found in Robert…
  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
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    Dixon Schwabl | Blog

  • Driven to Write

    24 Feb 2015 | 9:00 pm
    As an author, I'm always intrigued by how other authors describe the writing process. E. L. Doctorow (Ragtime, The Waterworks, Andrew's Brain) says that writing is like driving at night in a fog—even though you can only see as far as your headlights, you can still get where you're going anyway.I'm also a copywriter, and even though E. L. never worked in the biz, what he said describes what it's like to do the copywriting for an ad campaign. Except in the ad-campaign car, not only are you driving at night in a fog, you've got a dozen backseat drivers, a tractor-trailer riding your rear…
  • Marketing Lessons from Lake Placid

    10 Feb 2015 | 9:00 pm
    I recently went to Lake Placid with my girlfriend, Melissa. After five miles of hiking, $80 worth of popcorn and a viewing of Disney's "Miracle," one question remained on Melissa's mind: How come Lake Placid is such an awesome place to visit?It wasn't until the ride back that I knew the answer: Lake Placid knows what it is. Whether it's hiking Cascade Mountain, taking a tour of the Olympic Center or shopping at little Adirondack stores, everything exudes a consistent message about the things that make Lake Placid great. Lake Placid doesn't try to be cute. They know what they're good at, and…
  • Three Things I've Learned from Matthew McConaughey

    27 Jan 2015 | 9:00 pm
    "Art enables us to find ourselves and lose ourselves at the same time." - Thomas MertonYou won't often find Thomas Merton and Matthew McConaughey referenced in the same sentence, but in looking at McConaughey's recent remarks, the two seem to share a perspective on the influence of art and inspiration. From his Academy Award-winning role as Ron Woodroof in Dallas Buyers Club to his role as pilot Cooper in the epic space exploration film Interstellar, McConaughey is a cinematic icon. But it's his memorable remarks made both on and off camera that led me to three key learnings about creativity…
  • Speeches: Not just for politicians anymore

    13 Jan 2015 | 9:00 pm
    Coming from DC, it seems natural that I practiced speechwriting. But I never actually worked in politics. I used speeches with non-profit organizations to challenge the status quo and inspire action. And it worked!*I learned from one of the best speechwriters to use Monroe's Motivated Sequence or MMS. The MMS outline has seven simple steps: 1) win your audience's attention; 2) praise your audience; 3) establish the problem and 4) your solution to it; 5) visualize the solution coming to life; 6) call your audience to action and 7) clinch their decision to act.Pretty easy, right? Try doing it…
  • British Soccer Scores Big—Will the U.S. Follow Suit?

    31 Jul 2014 | 9:00 pm
    I miss the World Cup. It provided endless highlights, gut-wrenching moments and unheard-of United States soccer fandom. While many casual fans will fade into the abyss and come out again in four years, they soon may not be able to escape the marketing tactics seen in fútbol leagues across the globe.On July 14, Manchester United, of the Barclays Premier League, and German sportswear maker Adidas agreed to the richest uniform deal in the history of sports. Over the next 10 years, Adidas will pay $1.3 billion to be United’s kit provider. What’s more? Chevrolet will be the primary sponsor,…
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    360i Digital Agency Blog

  • SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

    360i
    27 Feb 2015 | 7:34 am
    Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking. Cover photo via Imgkid   The post SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015 appeared…
  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    360i
    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    360i
    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
  • Facebook’s New Relevance Score Measures Content Success from 1-10

    360i
    13 Feb 2015 | 12:28 pm
    This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency around ad health score on the platform. This update supports Facebook’s vested interest in creating the best possible experience for users; supporting marketers, while moving them toward paid advertising that resonates, ensuring the platform’s long-term…
 
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    The Ad Contrarian

  • Daring Greatly And Failing Miserably

    2 Mar 2015 | 12:01 am
    My favorite car campaigns of all time were Doyle Dane's Volkswagen, Ammirati's BMW, and Scali's Volvo.These 3 campaigns had one thing in common: They didn't try to tell me who I was, they told me who they were. They told me why their product was great, and in so doing, created great brands. They understood that the best way to build most brands is with product-focused advertising.Which leads us to Cadillac's new campaign. You can read all about it here. As you probably know, Cadillac changes campaigns more enthusiastically than Bruce Jenner changes sexes.Supposedly, this new campaign is not a…
  • Brand, Bullshit & Beyond

    26 Feb 2015 | 12:01 am
    Lately, the Ad Contrarian blog has been breaking all kinds of attendance records.In trying to analyze the reason for this sudden popularity, I've noticed something. People seem to love posts with the word "bullshit" in the title.Being the kind of guy who likes to give the customers what they want, from now on every post title will contain the word "bullshit." I think this is what CMOs call "best practices." Last week, I really gave it to the "Global CEO" of a huge ad agency concerning a video he did in which he invoked the genius of Steve Jobs for his own purposes -- and got it 100% wrong.The…
  • Ad Contrarian Cruelly Dumped

    25 Feb 2015 | 12:01 am
    Lots of big things happening here at Ad Contrarian Worldwide Headquarters.Type A Minus I've been dumped again.Big congratulations to my business partner in Type A Group, Sharon Krinsky. Sharon's been named President and Chief Creative Officer of RESO, an amazing online kids' activities resource site.RESO just launched in the San Francisco area in the past few weeks and has aggressive growth plans. Sharon will soon be an internet billionaire and I'll still be going for cheap laughs at the expense of social media dorks. I'm thinking of looking for a new partner for Type A. Qualifications: Cute;…
  • Advertising's Greatest Sin

    24 Feb 2015 | 12:01 am
    I am an advocate for advertising. I believe it helps create wealth, and creating wealth is what economies are about. But I am not a blind propagandist. Having worked in the industry for 41 years, I believe advertising has had some troubling effects on society.Advertising apologists usually trot out the "we just reflect what is going on in society" defense. While this may be true in certain cases, there is one offense in which advertising has maintained a leading role -- the marginalization and belittling of the old.In its foolish and unrelenting worship of youth, advertisers and marketers…
  • 5 Bathroom Habits Of Highly Successful People.

    23 Feb 2015 | 12:01 am
    One of the most ignored yet profound aspects of business success is what you do in "the library." That's right, what you do behind that closed door is just a mirror, or a microcosm, or something, of what you do in what I like to call "the dry world."If you can incorporate the toilet routines of highly successful people into your personal brand, or your personal mission statement, or something, you, too, can become a really annoying billionaire.So here are 5 "best practices" of highly successful people when they are "washing up:"1. Look At Your Belly From The Side: Since your mirror reflects a…
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    Beyond Madison Avenue RSS News Feed

  • Adidas: Haters Gonna Hate

    Dwayne W. Waite Jr.
    2 Mar 9831 | 6:23 am
    Summary: Adidas has a very ripe story — from the tale of two brothers to a global leader in the football/soccer industry. It pairs itself with some of the most colorful personalities in the football world, and its new ad, "There Will be Haters," is no different. Adidas got some of the "bad" boys of the football world to posture about with its latest...
  • Cadillac 'Dares Greatly' in New Ad Campaign

    Dwayne W. Waite Jr.
    2 Mar 9563 | 6:24 am
    Summary: We're big fans of pretty much anything Teddy Roosevelt. So when we saw the latest ad by Cadillac, with the help of Publicis, we couldn't help but take it up. The creative comes from one of Teddy's famous speeches about "daring greatly." President Teddy was definitely one of those guys who backed up...
  • NYFW Pairs Luxury Brands and New Media

    Dwayne W. Waite Jr.
    2 Mar 8422 | 6:24 am
    Summary: With New York Fashion Week, presented by Mercedes-Benz, wrapping up, there were a considerable amount of brands trying to adopt social media strategies to extend their legs beyond the traditional confines. Some worked, and some are yet to be seen. It is always interesting to watch the fashion industry work since it lives and dies on the seasons, the fads, the colors...
  • How Does Scarcity Affect Consumers?

    Dwayne W. Waite Jr.
    2 Mar 6856 | 6:23 am
    Summary: We always find it enjoyable when the laws of economics and advertising mix. As they should; if we believe that advertising and marketing are the languages of business, and economics helps us define how businesses and individuals react to each other based on decisions and influence, it would be more bizarre if these two topics never shared a common source. Imagine our delight when we found a source about a research project...
  • There Are Many Ways to Skin a Freelance Copywriter

    Mona Sabbah
    27 Feb 2015 | 9:33 am
    Summary: As a freelance copywriter, how do you get business? I get this question a lot, both from clients and creatives alike. For a number of people, the ultimate goal is to work for themselves: their preferred hours, deadlines, and clients. Yes, experienced creatives have options. If the job description boasts “Are you passionate? Do you dream of being published?” it’s not for me and it shouldn’t be for you, either. After 12 years in AdLand...
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    D Evil's Own Paradise by Dr.A.Cool AAH

  • Women Entrepreneurs up close in Dilli Haat!

    Jokers
    10 Feb 2015 | 3:15 am
    One fine warm wintry Sunday, decided to go to Dilli Haat to hunt for a copper finger ring for my son. Did not get the ring, but yes, the new theme was pretty fresh.The Ministry of Women and Child Development had organised an exhibition on the Women of India in Dilli Haat.  Women artisans and entrepreneurs from across India had their various products displayed.As usual there were your usual press photographers, and of course many other photographers armed with their DSLR cameras and fancy lenses and tripods, shooting anything and everything that moved or did not move. :-)This…
  • World Cup FIFA songs (playlist)

    Jokers
    26 May 2014 | 2:24 am
  • Tripura Rahasyam

    Jokers
    11 Feb 2014 | 9:54 am
    Tripura Rahasyamgreat stuff. Now I just need to findthe book ;-)
  • Options for Android :-) The Future of Android

    Jokers
    10 Sep 2013 | 10:52 am
    So we had an eventful 2-3 weeks..Nokia bought out by Microsoft, KitKat and Google android and now the IOS 7 launch ...iPhone 5??!! whatever#pastries #desserts etcsuddenly remembered an old photograph I had taken.. #google have a look for inspirationFor some more entertainment have a look at theseAndroid KitKat 4.4
  • The safest safe

    Jokers
    19 Aug 2013 | 10:32 am
    Guarded by the skulls and bones
 
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    Schaefer Advertising Co.

  • The best of times during the worst of times.

    16 Feb 2015 | 9:16 am
    On Friday night, advertising professionals from all over Fort Worth gathered for the 2015 American Advertising Awards. As last year’s Best of Show winner, Schaefer was responsible for this year’s event theme, which was “Amendment 28,” a modern take on prohibition except that it was advertising and not booze that was illegal.In typical Schaefer fashion, we had a lot of fun with it. From a fake theme to fake government agents to real posters taped on real agency doors, we used a wide range of media to keep the game going. It all culminated last Friday with “The Event” – a secret…
  • Schaefer Christmas Retreat

    8 Dec 2014 | 9:38 am
    The annual Schaefer Christmas party is always preceded by several months of planning, intrigue and lies, resulting in something of a cat-and-mouse game between the party planning committee and those who get off on ruining surprises. After a concerted effort to make us all think we were flying somewhere (convincing many), we loaded up on Thursday morning and drove to our destination: a 16,000 square foot mansion on Lake Travis near Austin.  Arriving earlier than expected, the party planners called an audible – a wine tasting and tour at nearby Flat Creek Estate. Not a bad way to kill an…
  • The Force is Strong With This One

    24 Nov 2014 | 9:57 am
    For the third year in a row, we partnered with the Fort Worth Opera to develop the  invitation design for their largest and most impactful fundraising event of the year – the Opera Ball. Proceeds from this event go toward programming, community outreach and the annual FW Opera Festival. The Opera Ball committee had chosen a sci-fi theme for this year’s ball. Not saying we’re nerds or anything, but our minds quickly went into hyperdrive upon hearing this. Get it? Of course you do. The Fort Worth Opera Ball competes with several high-end donor events within the city, and it was…
  • After watching this video, I’m not sure if I’m scared or...

    13 Nov 2014 | 3:25 pm
    After watching this video, I’m not sure if I’m scared or pleasantly proud by how clever my fellow advertisers and marketers are at “selling” fast-food to the highest acclaimed professionals in the food-critique field. The summary of the video is “two Dutch pranksters tricked a bunch of foodies into singing the culinary praises of McDonald’s.” While this does sum up the idea behind the two masterminds who made these foodies look downright dumb, there is much to be considered after viewing. Clearly the strategic effects of placement and promotion are astronomical and should be…
  • All work and no play make meetings pretty dull.  If you think a...

    3 Nov 2014 | 12:40 pm
    All work and no play make meetings pretty dull. If you think a corporate planning session sounds kind of boring, you clearly haven’t been to one that was hosted by Schaefer and TTI. This long-standing client tasked us with inviting their company brain trust together to discuss the coming year’s business and marketing strategies over fine wines and delicious food at Del Frisco’s Grille in Fort Worth. Designer Blair Babineaux came up with this cheeky little custom wine label that paired perfectly with the evening (which was a big success, by the way).
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    Advertisers

  • You’re so vain

    Sue Imgrund
    27 Feb 2015 | 9:13 am
    Some years back, when I was still employed by an advertising agency, the CEO made a strange decision. He was going to have a two-headed planning department. There would be an external Head of Planning, who was the face of the agency’s planning to the outside world, including the major clients. And there would be an internal Head of Planning (guess who?) who’d be responsible for training, coaching, tools, ways of working, that kind of thing. To be fair, I never really gave it a chance to work because I left. But I did notice in the years following that there seemed to be a vogue…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse –…
  • That’s the rub?

    Sue Imgrund
    24 Feb 2015 | 8:56 am
    It’s testament to my rude good health that I rarely run out of household medicines. I have, however, been struck down recently with a particularly pesky cold that had me reaching for my personal snake oil, Vick’s VapoRub. Now, those of you who are English speakers but have a passing acquaintance with German pronunciation and German swearwords will realise immediately why this brand is known in Germany as Wick. The others will have to put two and two together. Or ask. I estimate that I bought the pack on the left in the early years of this century, when my son was young and…
  • My funny Valentine

    Sue Imgrund
    17 Feb 2015 | 7:59 am
    As a nice bit of PR, the London agency Isobel has recently conducted a poll amongst 1,500 respondents to find Britain’s most-loved (and most hated) brands. The results are on the agency’s website here. Off to the hate list first, and, political parties aside, the usual suspects are there – Ryanair, McDonald’s, Starbucks, Facebook and KFC. I was surprised to see PayPal didn’t make an appearance, but there we are. Top hated of what I call proper brands is Marmite, at Number 3, but I suspect there’s a lot of “love to hate” going on there. Turning…
  • Smiley stars or advisory council?

    Sue Imgrund
    10 Feb 2015 | 7:56 am
    I’ve been reading a few reviews of the new book by Andrew Keen, The Internet is not the answer and I must say that I feel inclined to order and read the whole book. The big question is – do I do it over amazon? One of the big themes of the book is that the openness of the internet has, ironically, compounded economic and cultural inequality, and has created a digital generation of masters of the universe. For all its convenience and benefits that I have enjoyed on a personal level, there is no denying that amazon has destroyed markets and exploited many of its workers.
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    アフィリエイト初心者でも怖くない!

  • アフィリエイトを始めた結果

    admin
    3 Feb 2015 | 4:00 pm
    アフィリエイトをやる場合、利用するASPに登録しなければなりません。 有名なASPだと、A8やAmazonアソシエイト、楽天アフィリエイトですかね。 クリック課金型だと、Googleアドセンスや忍者Admaxとかがあります。 どれもそれぞれ特性があって、扱っている商材も異なるので、自分のサイトに合った広告を選べばいいですね。 私は、複数のアフィリエイトサービスを利用しています。…
  • アフィリエイト初心者でも稼げるようになるには

    admin
    29 Jan 2015 | 6:42 pm
    アフィリエイトって、稼ぐためには色々勉強しなければならないですよね。 アフィリエイトって、PCさえあれば、リスクなしで始められる副業です。 たとえアフィリエイトで失敗しても、お金をかけてやっているわけではないので、リスクがないです。 アフィリエイトって、気軽に始められる分、報酬を得るのにかなり根気が必要になります。 たった一か月やちょっとじゃ、なかなか思うように利益を生むのは難しいです。…
 
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    1 Mar 2015 | 6:29 am
    Here are my favourite links from this week curated by Fraggl: A wonderful interview with the founder of the wonderful PostSecret (above) 'We started with a simple question, “How has leadership practice changed in the last five years?”'. A useful new report from Wolff Olins based on interviews with 43 global CEOs, 10 Leadership experts and a counterpoint employee survey. Key finding is that CEOs need to 'find ways to create the uncorporation: a company where the culture celebrates and nurtures individualism whilst continuing to meet hard and demanding targets'. There's a good take…
  • The Role of Short-Term Wins in Organisational Change

    Neil Perkin
    25 Feb 2015 | 3:59 pm
    I'm a big fan of the value of short-term wins in helping to support, and generate momentum for, change in companies. In Leading Change, John Kotter has a pithy summary of why they work. The role of short-term wins:, he says, is to (and I quote): Provide evidence that sacrifices are worth it: Wins greatly help justify the short-term costs involved Reward change agents with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation Help fine-tune vision and strategies: Short-term wins give the guiding coalition concrete data on the viability of their ideas…
  • The Difference Between Management and Leadership

    Neil Perkin
    22 Feb 2015 | 11:04 pm
    Reading John Kotter's 'Leading Change', he makes the point that many organisations conflate management with leadership, yet they are far from being the same thing: "Management makes a system work. It helps you do what you know how to do. Leadership builds systems or transforms old ones." ...and... "Management is a set of processes that can keep a complicated system of people and technology running smoothly. The most important aspects of management include planning, budgeting, organizing, staffing, controlling, and problem solving. Leadership is a set of processes that creates organizations in…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    21 Feb 2015 | 5:08 am
    Here are my favourite links from this week curated by Fraggl: An excellent profile piece on Jonathan Ive in the New Yorker which is well worth the read (I never realised that he had some influence over the design of the Star Wars light sabres) Inside the New York Times Instagram strategy (good piece, but can you really have an 'Instagram Strategy'?) An excellent reading list from Undercurrent. Lots of good stuff in here Ben Thompson with a good take on where Microsoft are at now with their cloud offering Vint Cerf on how material including historical documents could be lost…
  • Coming to Australia

    Neil Perkin
    20 Feb 2015 | 10:35 am
    I'm posting this somewhat later than intended (it's been one of those weeks) but I'll be coming over to Sydney next week for meetings and to begin the planning for an exciting (but for now secret-squirrel) work-related project. I'm always keen to meet ODF readers and subscribers when I travel so if you're in Sydney and would like to catch up over a coffee do drop me note.
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    The Nebo Blog: Interactive Marketing, Design & Ramblings

  • Why Comment Spam Won’t Die

    Nate Shivar
    26 Feb 2015 | 10:16 am
    Every blog owner has seen them – hundreds, if not hundreds of thousands of them. Spam comments. Those weird, mysterious comments that show up underneath nearly every post, typically mentioning topics ranging from luxury handbags to Oceanspray coupons to payday loans to cheap Viagra to total gibberish. You might initially think that some immature Internet user is manually vandalizing your amazing content. But that doesn’t even begin to scratch the surface of the complex mechanisms behind comment spam. Perhaps the bigger question, though, is, why does it happen? Comment spam is a known…
  • International SEO: Optimizing for the Global Landscape

    Stephanie Wallace
    23 Feb 2015 | 10:38 am
    Search engines have acted as a catalyst to expand target markets and increase reach for businesses of all sizes. For international and global brands, optimizing for different locations and cultures is crucial in driving organic visibility and ultimately growing their business. There is no “one-size-fits-all” SEO strategy that can be extrapolated into multiple languages, and too often disreputable SEO agencies will promise they can do international SEO when in reality they’re doing little more than leveraging Google translate for multilingual optimizations. There are a lot of opinions…
  • 10 Non-Negotiables for Your First Year Out of School

    Jenn Vickery
    17 Feb 2015 | 3:09 pm
    It’s not easy for recent college graduates these days. You’re bright. You’re eager. You feel like you’ve served your time in the classroom and you’re ready to take on the working world of adulthood. As graduation approaches, 20-somethings celebrate job acceptances with friends and prepare for the next stage of life. You’re thrilled to finally make it out into the workforce until you suddenly realize, “I have zero clue what I’m doing.” The reality is, you’re not in the classroom anymore. There are no teachers to help you navigate through complex concepts or to check…
  • Why Is Every Movie a Love Story?

    Evan Porter
    13 Feb 2015 | 12:02 pm
    Spoiler alert. We’re about to tell you the ending of every action movie ever. The bad guy is either dead or being hauled off to jail. The hero, beaten and bloodied, stands triumphant as sirens whir around him. Maybe it starts to rain. Then he shares a long, passionate kiss with the smoking hot love interest. Maybe they call back to an inside joke from earlier in the film, something to let you know they’re going to live happily ever after. The End. It’s become so common, in action films, thrillers, dramas – across every genre, really – it makes you wonder: Why does every movie have…
  • Smart Sales or Exploitation? The Sobering Reality of Buzzed Marketing

    Katelyn Dramis
    10 Feb 2015 | 10:24 am
    It’s 9 p.m. and after a long day at work, you’re taking some time to unwind with a glass of wine. You feel relaxed… calm… happy. In fact, you’re in just the right mood to… shop? According to your favorite retailer, yes. Just like clockwork, they shoot you an email. It probably looks like this: Suddenly, that sweater you weren’t convinced you wanted looks a lot more appealing. Shopping Under the Influence There’s a lot of things we shouldn’t do while drinking — driving, obviously. Or using Facebook, Twitter and email, to name a few others. But what about whipping out our…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • Nestler vs. Jeunesse

    Kevin Thompson
    20 Feb 2015 | 12:04 pm
    It’s been close to five years since I’ve represented a plaintiff against a network marketing company. I rarely do it for a number of reasons. First, I tend to agree with companies. It’s a bias that I’ve formed over the years after representing close to 200 companies. Second, the economics rarely justify the effort. When networkers are earning less than $10,000 per month, it’s usually not in their economic self-interest to sue a company. It’s expensive and laced with uncertainty. But I like this case. It’s a very simple story. It involves a networker,…
  • ViSalus Investigators Indicted

    Kevin Thompson
    18 Feb 2015 | 12:01 pm
    The details are fuzzy and I have more questions than answers. But here’s what we know: Investigators were hired by ViSalus to track the activities of Ocean Avenue. What were they hired to do? According to a lawsuit filed by Ocean Avenue in late 2013: “The P.I. Firm at the direction of Visalus, and Nic Sarnicola hired a computer expert located in India referred to as ‘Sumit Vishoi’ to access the email accounts of the former Visalus distributors working with Ocean Avenue, Ocean Avenue employees, Ken Dunn and Fred Ninow.” If you want a detailed, play-by-play, read…
  • Kevin Thompson Cracks Into the Power 50

    Kevin Thompson
    29 Jan 2015 | 7:55 am
    Direct Selling Live published their 7th Annual Power 50. I’m extremely honored to have made the 2014 list. I’m not one for bragging, so I’ll keep this post short. If you want to learn more about how it happened, I’ve written some deeper thoughts here. It’s good to know that I’m not the only one that senses the urgency for us as an industry to “grow up.” It’s gratifying to see my efforts increase awareness in the industry and generate some healthy discussions. So without any further ado, I leave you with my acceptance speech. Click here if…
  • Thoughts about the Power 50

    Kevin Thompson
    29 Jan 2015 | 7:46 am
    If you’ve been following me, I think you’ll agree that I never self-promote. Ever. I just try to create relevant material that helps people better understand the issues around network marketing. If those people see fit to share the content, it’s great. If not, no big deal. It’s a pretty simple (and pure) marketing strategy. This post might be a bit out of the ordinary. Joe Signaigo I’m going to tell you about my grandfather, Joe Signaigo. He would often say, “When you get in the end zone, act like you’ve been there.” He was my father-figure, and…
  • Federal Cooling Off Rule

    Kevin Grimes
    22 Jan 2015 | 1:21 pm
    The Thermonuclear, Scorched-Earth, Mother-Of-All Best Practices Series By Kevin Grimes Virtually everyone has heard something about some mysterious state or federal law or regulation that provides some buyers under certain circumstances the ability to cancel some types of purchases or contracts within three days. But . . . most folks are rather hazy on the details. On January 6, 2015, the FTC made a change to the federal “cooling off” rule[i] (which is actually a federal regulation). Although the change is not tremendously significant, direct sellers and their independent contractors…
 
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    A blog for new creatives, changing creatives or considering creatives

  • Win The Scholarship That Helped Me

    Professor Ad Man
    8 Feb 2015 | 6:30 pm
    I was blessed to graduate from Wayne State University in Detroit, thanks to a full scholarship provided by the Journalism Institute for Media Diversity (When I attended WSU over 20 years ago, it was the Journalism Institute for Minorities or JIM). JIM not only paid for my education, it helped me land internships and even introduced me to my first ad agency. I started wanting to be a journalist and ended  working as a copywriter. The program is designed to encourage diversity in all fields of communications JIM gave me focus and changed my life. If you’re a high school student, college…
  • I’m The New Creative

    Professor Ad Man
    22 Jan 2015 | 7:27 pm
    2014 I committed the cardinal sin of blogging. I stopped posting. It was the fifth year of Professor Ad Man, an anniversary year and a couple of significant things happened: My original site had to be moved to WordPress. (Eventually, I will The put five years of content on this new platform.) More important, my career went in a new direction. I haven’t worked at an ad agency in over two years, but during that time, I’ve had opportunity to do good creative work. When I get my posts back up, you’ll see I’ve always said that you don’t have to work at an agency to…
  • Are Your Books Ready For Portfolio Night?

    Clifton Simmons
    18 May 2014 | 8:21 pm
    Around the world May 21 is Portfolio Night. From South Africa to San Francisco, many creative directors from major agencies will be on hand to review your work and provide constructive criticism (who knows, maybe an offer?). Many call it “speed dating for creatives.”  Now in its 12th year, you’ll never get face-to-face time with so many creative leaders. So don’t wait. Don’t hesitate. Many host city events are already sold out. Check out the Portfolio Night site to find the event closest to you. Hopefully, your books are updated and ready to go.
  • In Memory Of A Co-worker, Friend, Family

    11 Apr 2014 | 2:55 pm
    Consider yourself fortunate when your co-workers are your friends. Consider yourself blessed when your co-workers are more like family. Meg was family. Monday morning hit like a gut shot when I got the news – Meg passed away unexpectedly dealing with an illness. She was an art director partner of mine at Lowes Campbell Ewald for a number of years. We became good friends, while working on Michelin and USAA.   She leaves behind her husband Mike, son Holden (11) and daughter Allison (8). Friends and family are raising money for an education fund for the kids. I’d be grateful if…
  • So What If It’s Been Done Before.

    Professor Ad Man
    28 Mar 2014 | 1:38 pm
    I’m paraphrasing the saying, “There’s no such thing as an original idea anymore.” People are far too quick to point that out when criticizing good creative work. Here’s are some recent examples: A young woman, Leah, sent a Lego kit of herself along with her resume to various agencies, trying to land an internship. She went viral and will very likely land a JOB. Personally, I did a similar concept years ago. I never went viral, but it helped me land my last two jobs. (and my packages sat on my creative directors’ shelves for years). Sadly, I’ll never…
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    Latin Link

  • How to Increase Online Sales in Brazil

    Luciano Rodrigues@USMediaConsulting.com
    18 Feb 2015 | 1:55 pm
    A January 2015 study offers marketers and media agencies some guidance on converting more Brazilian e-shoppers.
  • The Data Every Latin American Digital Marketer Needs

    Fernando Gimenez
    18 Feb 2015 | 10:48 am
    A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.
  • 5 Major Myths about Programmatic Buying in Latin America

    Juan Pablo Suarez
    18 Feb 2015 | 10:48 am
    We quickly separate fact from fiction to help brands and agencies understand how programmatic works in Latam.
  • Digital to Dominate Surging Ad Spend in Latin America

    Andrés Sandoval@usmediaconsulting.com
    18 Feb 2015 | 10:47 am
    Latin America is set to lead most of the world in ad spend growth over the next few years—and both mobile and desktop ads will drive this. We explain more here.
  • Digital Music Cranks Up in Latin America

    Andrés Sandoval@usmediaconsulting.com
    18 Feb 2015 | 10:46 am
    Figures from the International Federation of the Phonographic Industry and other sources point to Latin Americans consuming more and more digital music, whether through downloads or streaming.
 
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    JMS Group

  • Sky’s AdSmart Seminar – Video

    Tom Vaughan-Mountford
    18 Feb 2015 | 2:38 am
    David Sanderson and Lisa Webb of Sky Media joined JMS Group at The Forum in Norwich to explain the benefits of Sky’s AdSmart platform to advertisers, and its accessibility for brands of all sizes. this half-hour presentation is a must-watch for any brands considering advertising on television, especially those considering TV for the first time. For more information on Sky AdSmart – skymedia.co.uk/sky-adsmart or contact Lisa Webb on 0207 032 2835. To find out more about commercial production for advertisers of all sizes contact Francesca de Lacey at JMS Group on 01603 811855.
  • Hamlet Centre Trust – Norwich Charity Video

    Tom Vaughan-Mountford
    28 Jan 2015 | 4:22 am
    Norfolk charity The Hamlet Centre Trust gives unstinting support to families facing challenges most of us would find unbearable. So JMS has been excited and energised by the commission of a charity video to ‘tell the Hamlet Centre story’ as part of the Trust’s major awareness and fund-raising initiative for 2015. Far from the traditional tugging-at-the-heartstrings appeal, everything in the film emphasises the personal, purposeful and positive, work of the Trust. So the programme opens with hand-drawn animation produced by our Motion Graphics designer Hugh South, taking the viewer from…
  • Affinity Water – Public Information Video

    Tom Vaughan-Mountford
    26 Jan 2015 | 4:04 am
    JMS were approached by Campaign Works to produce a public information video about water-conservation for their client Affinity Water. Armed with a storyboard involving slapping someone with a fish and the knowledge that they liked the cinematic style of “Sean Of The Dead” and “Hot Fuzz” director Edgar Wright, we set our production team on the hunt like blood hounds to sniff out suitable actors, locations and most importantly – props. For the actors we knew we needed someone with a stereotypical Fisherman appearance to deliver the slap, and the iconic white beard and weathered…
  • Sky AdSmart – The Complete Beginner’s Guide

    Tom Vaughan-Mountford
    12 Dec 2014 | 7:16 am
    Imagine being able to insert a television commercial for your local business into a carefully selected group of Sky channels with specific appeal to your target demographic, without having to buy a traditional national campaign. Imagine being able to show a commercial for a special local offer to selected postcodes, age-brackets, or household incomes. How about only showing a commercial advertising dog food to homeowners who own a dog; or an insurance ad only to homeowners whose policy is due for renewal? Now imagine the cost-savings associated with such targeted advertising. All of this is…
  • Anglian Water – Corporate Video Shot On iPhone

    Tom Vaughan-Mountford
    7 Nov 2014 | 7:00 am
    Senior management blanched. Crew fell silent.Account Handlers looked bemused. But the Creatives ploughed on regardless. “We just shoot it on a mobile phone. We don’t try and make it LOOK like it was shot on a mobile phone.We don’t torture it into some grainy documentary style. We just use a phone”. And so it was, dear reader, that JMS put away its many thousand pounds worth of gleaming camera gear, spent 50 quid on some stick-on lens-extenders and hit the road with an entire crew, including a features cameraman, a sound recordist, make-up… plus a mobile phone. The result?
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    Campaign Planning

  • Dancing Disney

    John Drake
    1 Mar 2015 | 6:30 am
    When you have large social channels you can really invest in things like this. Especially true for Disney. Donald Duck on his own has an audience of 4.2 million on Facebook.
  • Net Neutrality's Dress

    John Drake
    28 Feb 2015 | 6:30 am
    I look forward to the Quartz Daily Brief each morning. On Saturdays it comes with a short letter. The Dress thing is meaningless alone. With others it becomes something. Interesting that it surfaced on the day the web became a...
  • Buy This Book

    John Drake
    22 Feb 2015 | 7:36 am
    Ian Luna: Much ink has been spilled in analyzing your approach, especially in comparison to the work of DJ Premier, Dr. Dre, J Dilla, Madlib, 9th Wonder, Just Blaze and RZA... Whose work did you find was the most compelling...
  • The Good Feeling Of Classic Things

    John Drake
    15 Feb 2015 | 2:58 pm
    Found, what I think is, my old first-gen iPod touch. After fiddling around with it the option surfaced to change the wallpaper to some preloaded iPod artwork from that time... I remember when this campaign seemed to surround me as...
  • Night Walk In Marseille

    John Drake
    8 Feb 2015 | 7:15 am
    Getting lost in this was fun.
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    Co.Create

  • Vomiting, Fighting, Masturbating: Here Are All The Ways "Fifty Shades of Grey" Drove Moviegoers Insane

    Joe Berkowitz
    27 Feb 2015 | 12:48 pm
    "Fifty Shades of Grey" has made bank at the box office, but it's also apparently driven many people out of their minds. Here are some examples.There were warnings, of course. The London Fire Brigade, for instance, expressed concern over a potential rise in people getting stuck in handcuffs after seeing Fifty Shades of Grey and recreating their favorite scenes at home. What nobody seems to have anticipated, however, is the effect that this film would have on viewers right there in the theater. It is fair to say without any hyperbole whatsoever that something about the experience of seeing…
  • Watch An Animated Mark Mothersbaugh Talk About His Extraordinary Creative Path From Myopic Child To Multi-Platform Artist

    Dan Solomon
    27 Feb 2015 | 11:54 am
    Overcoming your myopia can change the way that more people than just yourself see the world.The world would be a poorer place without Mark Mothersbaugh in it. The Devo frontman did more than just write "Whip It." His visual art has exhibited in over 150 galleries, he's taught kids to draw on Yo Gabba Gabba!, he's scored music for TV and movies from Pee-Wee's Playhouse to the Wes Anderson oeuvre to The Lego Movie. And with Devo, he introduced poststructuralist ideas of art to a culture that was very ready for them in the mid-70's, ensuring that there would be a place in punk rock for the arty,…
  • R.I.P. Leonard Nimoy: A Look At The Star Trek Star's Cultural Legacy

    Joe Berkowitz
    27 Feb 2015 | 10:23 am
    The actor most famous for his role as Spock has passed away from chronic obstructive pulmonary disease. Here are some of his finest moments.Leonard Nimoy, best known as Mr. Spock on Star Trek, has passed away from chronic obstructive pulmonary disease at the age of 83. Of all the people who are "best known" for something very specific, he was perhaps best known in the best way.Read Full Story
  • In The Talent Recruitment Wars, One Agency Pulls Out A Big Gun--An Adorable Doggie

    Jennifer Miller
    27 Feb 2015 | 6:43 am
    An adorable love story, with a sad surprise at the end.There is a lot to recommend about the life of a freelancer. But should you really give up the flexibility for the chance to be part of a team? German ad agency Labamba thinks so—and they've hit on a very persuasive motivator: a devastatingly adorable dog.Read Full Story
  • How One Commercial Led To ESPN's New Doc Series, Directed By Errol Morris

    Jeff Beer
    27 Feb 2015 | 5:47 am
    The network says its collaboration with the director and Wieden + Kennedy New York is one of the team's biggest expressions of marketing-as-content to date.Back in 2012, director Errol Morris and agency Wieden + Kennedy created a very cool ad for ESPN as part of its "It's Not Crazy, It's Sports" campaign. "Team Spirit" was both an ad and a short film, and looked at a group of fans who took their team devotion to a unique length—beyond the grave.Read Full Story
 
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    Advertising

  • 10 things in advertising you need to know today

    Lara O'Reilly
    2 Mar 2015 | 12:14 am
    Good morning from Mobile World Congress in Barcelona. Here's everything you need to know in the world of advertising today. 1. Samsung launched the Samsung Galaxy S 6 and Galaxy Edge on Sunday. Its new flagship phones have updated features, including an in-built battery the company claims charges in half the time of the iPhone 6. 2. HTC's big MWC announcement was a partnership with video gaming company Valve. They're working together on a virtual reality headset called Vive. 3. Arby's made history by airing the longest TV ad ever. Watch the mesmerizing 13-hour commercial (or perhaps just some…
  • Here's what you need to know about Google's new EMEA boss Matt Brittin (GOOG)

    Lara O'Reilly
    1 Mar 2015 | 9:39 am
    Google is reorganizing its European operations — previously split into two groups: One for Northern and Central Europe, and another for Southern and Eastern Europe, plus the Middle East and Africa — into one single division, placing the boss of the former group Matt Brittin at the helm. Brittin told The Financial Times that the new structure will allow the company to respond better to local conditions and opportunities, and a response to competitive pressures from Silicon Valley rivals which are forcing it to adapt more swiftly to local trends. Having one unit led from London also appears…
  • How Samsung won and then lost the smartphone war

    Steve Kovach
    1 Mar 2015 | 6:28 am
    In November 2011, Samsung released the first of a series of ads that would define the company for the next three years. It started with a bunch of hipster-looking people waiting outside a mock Apple Store for the next iPhone. As the hipsters tick down the hours until they have the right to get Apple’s new iThing, they spot others on the street using something better. The phone, Samsung’s former flagship Galaxy S II, had a big screen and a 4G wireless connection, two major features that were missing from Apple’s new iPhone 4S. And unlike the iPhone, you didn’t have to wait around to…
  • Mesmerizing time-lapse of Arby's 13-hour commercial showing brisket being smoked

    Devan Joseph
    28 Feb 2015 | 10:11 am
    Arby’s made history by setting a Guinness World Record for the longest television commercial ever aired. The Smokehouse Brisket in their sandwich is slow smoked for 13 hours. To see the full 13-hour version click here Video courtesy of Arby's Follow Arby's: On YouTubeJoin the conversation about this story »
  • Samsung may have just thrown a wrench into Apple's car plans (AAPL)

    Sam Colt
    28 Feb 2015 | 9:42 am
    Samsung in a press release Monday announced the acquisition of Magna Steyr's battery business. This comes a few days after reports emerged that Apple was in talks with Magna Steyr in relation to producing an electric car. Magna Steyr is an Austrian-based manufacturer that assembles cars for companies like Audi, Fiat, GM, and Volkswagen. It also has other businesses that design and build car parts, including battery systems for electric and hybrid vehicles. The Samsung deal includes only Magna's battery business, not its manufacturing business. So Apple could still work with Magna Steyr…
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    Thinkwich: Health is Wealth » Thinkwich: Health is Wealth

  • Find The Hairstyle That Enhances Your Face

    James Jordan
    5 Feb 2015 | 5:13 am
    Beauty will be one heavy thing to be able to get into no matter just how much knowledge and skill there are of it. In spite of what you would see upon TV or listen to on beauty critics, it’s easy to fix your beauty plan. Remember, angel is actually more than hide heavy. You can get such great ideas and also see how stimulation beautification are by going to the tips teach here. Once the hone seems to be experiencing heavy and sticky, left some remover beneath it. Try to shake this up amazing, so that this mixes thoroughly. There are get other application form or both from the …
  • Avoid Arthritis Pain With These Helpful Solutions

    James Jordan
    3 Feb 2015 | 5:17 am
    Arthritis is actually a general healthcare condition causing pain, stiffness, and one decreased mobility in an joints of body. It can impact any joint in the frame, although one of the other commonly affected ones are the knees, legs, hands, and also side, to make moving and flexing these things so painful. Anybody suffering from this situation will access valuable advice here article to create it easier bringing their arthritis. Painful legs can be alleviated by heating cloth and ice. That you would try moving involving heat and also cold to get successful results. Ask one doctor, when he or…
  • Stop Letting Allergies Run Your Life With These Simple Tips

    James Jordan
    3 Feb 2015 | 5:12 am
    And lots of persons have experience to allergies on someone form and another, some can’t fully grasp just how awful allergic reactions ought to be are with regard to lots. When you understand how to get your allergic reactions in examine, you just go on residing life back rather than living existence in panic. Study this post for more resources. Shower from visit toe prior to increasing to bed for that evening. You can get lots pollen on your blow and also skin around the daily, which can create an allergic reaction at evening. A quick shower allow you to feel improve later. People are…
  • What You Need To Know About Fighting Back Pain

    James Jordan
    24 Jan 2015 | 5:03 am
    If you suffer pain and pain in your side, there are a lot of business. Back again pain is the most common illness of people today. Both the messages provided there aims to help side pain victims exist more comfortable life. The tips here can help you reduce both the pain that you feel from your tender back. It could take weeks before one psychiatrist can find that you for your side injury, and on that time, it might be daunting to sit down and lie effectively. So many have discovered which lying flat upon their side to knees bent is both the position that is highest comfortable and if …
  • Professional Advice On How To Handle An Asthma Attack

    James Jordan
    24 Jan 2015 | 12:54 am
    Asthma strikes through making this daunting and impossible to be able to breathe may. It is absolutely no question the situation is a daunting one. It will crop up up with regard to no reason and also may remain airport terminal. Which makes up rules on your existence. It article allow you to to understand the reason why asthma consumption happen and also point you towards ways to handle this and control both the limits which this puts with you. Do you understand the type of asthma that you simply suffer to? If you are informed about your own asthma, you’ll be able to do other to handle…
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    JCDecaux OneWorld

  • JCDecaux Airports: Perfectly Poised to Engage with International Tourists

    Mabel
    27 Feb 2015 | 7:41 am
    The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million).   Source: The Moodie Report with World Tourism Organisation (UNWTO) figures    The outlook for 2015 is positive, influenced by declining oil prices, which will lower transport costs and lift purchasing power in…
  • Ian Somerhalder’s Azzaro tweet leads to Social & Sales Success

    Mabel
    15 Jan 2015 | 5:00 am
    Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. Duty free sales for Azzaro Pour Homme…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – October 2014

    Contributors
    5 Jan 2015 | 2:03 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. A tram stop in Vienna’s 7th district underwent a radical transformation into a “Scary Shelter”, and for two days was invaded by zombies to promote the new season of The Walking Dead. This was the first time Gewista used Augmented Reality in outdoor and it was a great success with over 10 million views generated on social media. More…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – September 2014

    Contributors
    19 Dec 2014 | 3:48 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for September 2014 was an experiential campaign for KPN in the Netherlands. The Campaign. KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments. On Saturday…
  • Monoprix and JCDecaux Create a Rainbow Generator in Paris

    Contributors
    11 Dec 2014 | 9:00 am
    To brighten up your winter blues, let us have a look back at a campaign that will surely put a smile on your face. In May this year the French supermarket Monoprix, working with Rosapark and JCDecaux Innovate France, created a campaign to lift people’s mood during their daily routines. They created the first rainbow-generating billboard in Paris using natural light and recycled water. The “Bye Bye Gloominess” campaign brought three days of colour and optimism to the streets of Paris. To generate the rainbow, JCDecaux installed a 8m2 billboard in La Vilette with a water sprinkler that…
 
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    Harmelin Media Blog

  • Native Video: The Next Phase of Social Media Advertising

    Blog@harmelin.com
    23 Feb 2015 | 4:12 pm
    The first time I saw a video ad on Facebook, it tricked me. It started playing in my mobile newsfeed and I watched several seconds of it before realizing it was a Capital One-sponsored video. I felt duped. Then the media strategist in me kicked in, and I began to recognize the genius of it.  
  • A Tearjerker of a Super Bowl (and not just for the Seahawks), unless you work at NBC

    Blog@harmelin.com
    6 Feb 2015 | 11:22 am
    Now that Super Bowl XLIX is in the books, I wanted to follow up my previous submission with some post-game reporting on the ratings for the game, reviews of the halftime show, and, most importantly, discussion of the commercials.
  • Releasing Super Bowl Spots Before the Game

    Blog@harmelin.com
    29 Jan 2015 | 6:18 pm
    Now that the Seattle Seahawks and New England Patriots have qualified for Super Bowl XLIX in Arizona on Sunday, February 1st, we can turn our attention to one of the most exciting parts of the year for people in the advertising world, the Super Bowl commercials.
  • Mo Bile, Mo’ Easy, Mo’ Money

    Blog@harmelin.com
    22 Jan 2015 | 11:09 am
    When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making a purchase decision. Mobile is and will continue to be key in brands’ marketing strategies. Here are several trends that should be taken into consideration when planning for a mobile presence and mobile advertising vehicle.
  • Insta-branders: Cats and Sunsets, Step Aside

    Blog@harmelin.com
    5 Jan 2015 | 12:20 pm
    Cats and sunsets, step aside. Brands are seeing picture-perfect results. Once upon a time, Instagram served to capture and share the world’s moments. Today, the zero-revenue startup is home to more than 300 million users. In comparison to the service’s parent company, Facebook, with 1.35 billion users, Instagram may not be deemed as a “competitor.” But the four-year-old company shows great potential to add a large sum of money to the already-deep pockets of Facebook.
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    AdEspresso » Blog

  • 5 Ways To Be Successful With A Facebook Store

    Dan Virgillito
    27 Feb 2015 | 6:22 am
    Struggling to find the right platform for launching your online store? You browse search results for ages. You settle on an eCommerce solution that’s okay. You’d love to hire a developer to customize it, but you don’t have the budget. It makes you wonder if a better source for selling online exists. Well, you could start selling directly on Facebook by opening up a Facebook store. AmeriCommerce reports that Facebook refers 60 percent of all social traffic to retail sites. That’s a huge chunk of shoppers using Facebook to guide their purchases. Imagine the impact you can have when…
  • Multi-Product Ads: From creation to success in 5 steps

    Massimo Chieruzzi
    24 Feb 2015 | 8:11 am
    This week marks the public release of Facebook Multi-Product ads: a new, really interesting ad unit for promoting your products in Facebook’s newsfeed. While classic Newsfeed ads only feature one image and one link, multi-product ads allow you to highlight up to 5 different products, each with its own image and URL, all within a single ad. With an average CTR improvement of 42% compared to a standard Facebook Newsfeed ad, you’re going to want to start testing this new unit immediately, trust me! Here’s how to get started along with some professional tips to get the most out of these…
  • 5 Tips To Increase Conversions Through Facebook Video Ads

    Dan Virgillito
    19 Feb 2015 | 9:30 am
    It’s something that hangs heavy over your head. You’ve got a great reach on Facebook. You’ve done well to build an audience and get them to engage with your content. It is so satisfying to see this happening, so what could possibly be bothering you? Conversions, of course. Advertisers and marketers are beginning to realize that a higher engagement rate and reach doesn’t always translate to the kind of ROI that a brand or business looks for in their advertising/marketing campaigns. Many companies have even pulled out of Facebook due to poor sales and conversions. Your business goal…
  • 5 Actionable Tips To Succeed With a Facebook Sweepstake

    Dan Virgillito
    12 Feb 2015 | 10:43 am
    Ah, the sweepstake. The cornerstone of increased social media engagement, and an enduring source of following around social networks. It’s rising in popularity among businesses who continue to vie for the attention of their audiences. Facebook added a layer of ease to running a sweepstake. On the network, people are already looking at their News Feed. If the giveaway is interesting enough, taking part isn’t that big a deal. But the ease to take part isn’t just what Facebook offers. Through participation, audiences get more out of the giveaway than just the discount code or whatever the…
  • 9 Secrets the Pros Use to Create Great Facebook Ad Designs

    Massimo Chieruzzi
    10 Feb 2015 | 7:00 am
    Facebook Advertising can be tough. And it’s getting tougher every day. As more advertisers realize the potential and jump on-board, the increased competition can quickly turn a winning ad into a money-waster. After managing hundreds of thousands of dollars in Facebook Advertising (and wasting lots of money making every conceivable mistake), I still learn new, surprising things with every new campaign I create. In the end, however, the success of a Facebook Ad comes down to just two critical elements: A great design (attracts users’ attention while creating desire for your product).
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    speaking in clicks

  • False Efficiency: The Legacy Copy Pick-up Shtick

    Mark Laporta
    23 Feb 2015 | 6:54 pm
    One of the most time-consuming aspects of copywriting, especially on the digital end of the spectrum, is dealing with legacy copy. That’s because digital marketing has been around just long enough to have a graveyard of abominably bad text “practice.” Unfortunately, many of the residents of that graveyard have a nasty habit of popping up when your agency acquires a new client. No, not a client you’d actually want to boast about in an interview. I’m talking about the kind whose Web presence would do better in the acute care ward of the Hospital for Special Surgery…
  • Writing the Big Bold Blah

    Mark Laporta
    31 Jan 2015 | 8:48 am
    No matter what branch of advertising a creative settles into, at various times the call will go out for a “big campaign theme.” Always ready to oblige! For what creative doesn’t relish a real challenge, as opposed, say, to the unending iterative stream of “corrections” they receive from clients who A.) have no idea what they want and B.) have no idea what advertising can and cannot achieve. Trouble is, in most instances, the basic ingredients for baking up that big theme are missing. That is, the creative team is faced with a brand or product line that: • Has…
  • Effective Web Design: Sliding Into the Psyche

    Mark Laporta
    15 Dec 2014 | 5:32 pm
    In the last few decades, the design aspect of consumer electronics has taken on more and more importance. Today, people by their technogear as much for its look as any real understanding of what’s going on inside. That’s not surprising really, considering that’s how most people get into relationships and have for countless centuries—all those volumes of chicklit to the contrary. So in a world more dominated by looks than ever before, it’s hard to understand the discrepancy that occurs so often, between the design of a product and the design of the Web site built to…
  • What is Copywriting?

    Mark Laporta
    6 Dec 2014 | 4:52 pm
    I wish I could say this was a trivial question. But the more you ask around, the less likely you are to find a unified opinion about what the task entails. Over time, you’ll discover that, like snowflakes, no two definitions of the term are quite the same. As I see it, this diversity of opinion grows out of a single misperception: The absurd idea that copywriting is fundamentally about words. That this misperception persists despite the untold aggravation it causes on every project just shows how deep a delusion it is. In reality, copywriting is about ideas. It’s the development of a…
  • Consistency: Mythical Beast, Real-world Tyrant

    Mark Laporta
    19 Nov 2014 | 5:24 pm
    When it comes to messaging, the word “consistency” is the consistent favorite, as a way to describe the messaging goals of many a brand. It consistently wins the prize for the most overused word in the business. Not that I don’t understand the impulse. With today’s top-heavy staffing, it takes so many hours to reach common ground on the simplest decisions that there’s little incentive to evolve consumer messaging once the latest tagline passes in committee. It’s so bad that the very idea of a consistent style of communication is too radical to contemplate.
 
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    Clearcode - Enterprise-grade Software Development

  • 3 Things to Avoid When Starting Your MVP

    Michael Sweeney
    26 Feb 2015 | 8:42 am
    When failure hits, it hits hard, and although it is considered by many just a part of the learning process and a step closer to success, if you can avoid it altogether, then surely that’s a better option. Failure within the startup environment is common, and while there may be any number of factors that contribute to the defeat of a given startup, there are a few main areas that determine whether the large majority of MVP projects succeed. The following three points have a huge impact on the outcome of an MVP project and should be avoided at all costs: 1. Hiring the Wrong Team If you lack…
  • 4 Important Post-Launch Activities for Your MVP

    Michael Sweeney
    24 Feb 2015 | 8:52 am
    POP! That’s the sound of the cork flying off the champagne bottle you just opened because you just successfully launched your MVP! The minimum viable product is now live in the open world of the Internet, waiting for eager users to test drive the its wheels off and throw in their two-cents while they’re at it. The MVP-development process may seem like a three- to four-month stint at a fitness camp, but the workload doesn’t ease up once it’s released; if anything, it only gets heavier. There are a number of important tasks that need to be completed once your MVP is launched to ensure…
  • 5 Things You Need to Know When Building Your MVP

    Michael Sweeney
    20 Feb 2015 | 8:51 am
    So you’ve completed your plan for a minimum viable product (MVP) and created your high-fidelity prototype. The time to take your MVP into development has arrived. This is where the fun starts! The development side of an MVP is the longest and most resource-intensive phase. This part requires the design team and programmers to sync up and begin that all-important crossover phase from design to development. Even though the road to MVP creation may seem relatively short and straightforward compared to other IT and software-development projects, there are a number of things that can bring it…
  • The Importance of Prototyping Before Building Your MVP

    Michael Sweeney
    17 Feb 2015 | 7:26 am
    The initial stages of building a skyscraper are a lot like the beginning stages of building software. In the same way architects create illustrations and draw up blueprints to provide builders and developers with a vision of the end product, designers create sketches, wireframes, and mockups to demonstrate the look and structure of an application. However, blueprints and wireframes can only take you so far. In order to completely add life to your ideas and communicate your vision clearly, tangible products need to be created. In the skyscraper example, this would be a miniature model; for…
  • How to Successfully Plan an MVP

    Michael Sweeney
    12 Feb 2015 | 8:16 am
    The perceived lifestyle of an entrepreneur or startup founder is pretty glamorous – you are your own boss, you get to create something from nothing, you get to realize your dreams, and you often have a bunch of disposable income that allows you to put a few pinball machines in your office for your employees. While this entrepreneur life does exist, it is not a life shared by all budding startups. The chances of succeeding in the startup game are not as great as some lead us to believe. There are a number of reports that have analyzed their failure rates, and most cite percentages that…
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    Media Planning Playbook

  • Branding or Direct Response Media Buys: Which One’s Right for Your Brand?

    Capitol Media Solutions
    26 Feb 2015 | 10:30 am
    There are many ways to advertise a product or service, but they all generally fall into one of two marketing strategies: branding or direct response. As media buyers, the goals of their campaign often determine which strategy gets utilized. It is certainly a large contributing factor in determining when and where to place advertising. Both […] The post Branding or Direct Response Media Buys: Which One’s Right for Your Brand? appeared first on Media Planning Playbook.
  • Behavioral Targeting: Turning Data into Dollars

    Capitol Media Solutions
    19 Feb 2015 | 7:56 am
    How well do you really know the people visiting your website? If you are only using demographics, you probably don’t know enough about them. The availability of demographic information allows us to reach out to those we think would be most interested in our products. This is great, but sometimes it doesn’t take you far […] The post Behavioral Targeting: Turning Data into Dollars appeared first on Media Planning Playbook.
  • Are You Buying Digital Ads for Humans or Bots?

    Capitol Media Solutions
    11 Feb 2015 | 10:04 am
    Buying digital ads has solved a lot of problems for marketers. Digital advertising is cost-effective and has large potential reach. It allows you to specifically target your desired audience and it allows you to even purchase your desired number of impressions and traffic. We can even track how a user converts on our site from […] The post Are You Buying Digital Ads for Humans or Bots? appeared first on Media Planning Playbook.
  • How Digital Media Enriches a Traditional Media Buy

    Capitol Media Solutions
    4 Feb 2015 | 10:50 am
    The benefits for marketers of implementing a digital media strategy for their marketing go beyond higher reach for lower cost, it has also become a vehicle for reaching their desired target audience more directly. It’s so effective that it has become more common for marketers to utilize digital techniques and tools to boost the effectiveness […] The post How Digital Media Enriches a Traditional Media Buy appeared first on Media Planning Playbook.
  • Scoring More Buzz After Your Super Bowl Media Buy

    Capitol Media Solutions
    27 Jan 2015 | 1:58 pm
    On Sunday night months of work and planning finally culminate.  The nation gathers together with their families, friends and snacks to tune into the most-watched annual event of the year… the Super Bowl ads. As marketers, it’s no secret that everyone is bringing their A-game. They’ve been saving their biggest celebrities, cutest animals, and funniest […] The post Scoring More Buzz After Your Super Bowl Media Buy appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Freeze Your Ass Off While Pitching Ideas

    Peter
    26 Feb 2015 | 7:13 am
    The Polar Bear Pitch Fest The Finn’s have pitching figured out. And, as you know, are the best at freezing their ass of. Vodka anyone? Thanks to @Btubenetwork.  The post Freeze Your Ass Off While Pitching Ideas appeared first on Peter Levitan & Co..
  • Is It OK For Ad Agencies To Shout?

    Peter
    25 Feb 2015 | 8:38 am
    Yes, it is OK for ad agencies to shout. First, a story. I received an email last week from a reader that told me that he thought that I was promoting my book on presenting and pitching too hard. I found this comment thought provoking for a few reasons. I have, like most of you, been ‘selling’ […] The post Is It OK For Ad Agencies To Shout? appeared first on Peter Levitan & Co..
  • The Worst Presentation Mistakes: Part One

    Peter
    19 Feb 2015 | 2:45 pm
    Sixteen Ad Agency Search Consultants On “The Single Worst Presentation Mistakes” Here is Part One of a list of sales presentation mistake insights from some of the most experienced people ever to sit on the buyer’s side of a B2B sales presentation table. This list, and the next three parts are from my book, “The Levitan Pitch. Buy […] The post The Worst Presentation Mistakes: Part One appeared first on Peter Levitan & Co..
  • Happy Is In!

    Peter
    17 Feb 2015 | 9:58 am
    Happy Sure Looks Like Its In! I just had a nice United Airlines person help me out with a seat change for a flight from SFO to San Antonio. She said, “I just want you to be happy.” Sweet. Made me think of Pharrell Williams and his “Happy” video that has been viewed… get this: 580,977,836 times […] The post Happy Is In! appeared first on Peter Levitan & Co..
  • How High Can Marijuana Marketing Get?

    Peter
    16 Feb 2015 | 12:04 pm
    Colorado ‘High’ Travel Marketing Meets Marijuana I’ve written about the blossoming opportunities for marijuana industry marketing that are coming from the ‘Green Rush’. (See below for  links to a couple of past posts on this very subject.) Colorado, as a fully legal state, and Oregon, with its medical marijuana system, are worth looking at as harbingers […] The post How High Can Marijuana Marketing Get? appeared first on Peter Levitan & Co..
 
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    Momentum Consulting

  • Targeted Email Marketing

    HHamblin
    6 Feb 2015 | 12:00 am
    Over time sending general emails to your entire contact list can decrease your potency as a business. Open rates begin to fall, click-through rates drop, and you begin to wonder if email marketing is still a good path for your business. The answer is yes, but not in the way you are currently using email […]
  • Email Newsletters: Best Practices

    HHamblin
    30 Jan 2015 | 12:00 am
    Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my! But email newsletters don’t have to be such a dilemma. We’ll even help you with a few key components that go into composing the perfect email newsletter.
  • 10 Ideas for Non-Promotional Facebook Posts for Your Industry

    HHamblin
    2 Dec 2014 | 6:38 am
    Facebook recently announced they are changing the way users see promotional content created by business pages. They want to show less promotional content and more content users want to see. Sometimes getting started creating a new content for your pages can be hard, so we’re here to offers some ideas. We’ve chosen 10 industries, and […]
  • Promotion vs. Content: What Facebook Changes Mean to Your Business

    HHamblin
    2 Dec 2014 | 6:32 am
    Last month Facebook announced more changes in the way business pages posts will be shown to their followers. Evidently what users want to see on Facebook is more updates from their family, friends and pages they care about and less promotional content.
  • 10 Secrets to Growing Your Email List

    HHamblin
    13 Nov 2014 | 11:00 pm
    A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list […]
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    Uvkrew

  • Blackjack vs poker

    admin
    4 Feb 2015 | 5:43 pm
    Blackjack berisi biasanya disaingi poker untuk pengakuan. Hanya dalam kebenaran, kasino berpusat tanah yang tak terhitung jumlahnya disorot Blackjack tentang poker. Beberapa kasino di dalam tidak sebagai akibat jauh melampaui bahkan menutup ruang poker mereka untuk tidak adanya rekreasi. Menimbang bahwa pengenalan turnamen poker di televisi, seperti Bumi poker Excursion, dan Lingkungan Urutan Poker, hanya dalam khusus, penuh dengan bintang film gamer dan konsentrasi yang fantastis pendapatan hadiah yang diberikan juara pertandingan, poker termasuk mengambil dunia melalui badai . Meskipun…
 
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    FiWiClassifieds Blog

  • 3 Tips for a Smooth Move to Jamaica

    Shawna
    4 Feb 2015 | 7:25 am
    Soaking in the sun and listening to the rolling ocean waves After spending a week soaking in the sun and listening to the rolling ocean waves, it is easy to envision leaving behind the hustle and bustle of your normal fast-paced lifestyle and delve into the carefree, easy going vibe that exemplifies Jamaican life. You imagine waking up every day to the glorious sunshine and spending every afternoon lounging on the beach while gazing out into the endless blue of the ocean. This peaceful existence holds much appeal to those who are seeking a change. But when choosing to leave behind the place…
  • From Sticker Shock to Savvy Car Shopper

    Emma
    26 Jan 2015 | 5:00 am
    Nothing is worse than buying a new car, only to find the same dealership offering a better deal just a week or two later. Timing your purchase right can save hundreds or even thousands of dollars on a new or used car. Conventional wisdom says that the best time to buy is the end of the year, but smart shoppers can get good deals all year long. The More You Know It is important to understand a little bit about how dealers operate and how the sales process works before going shopping. Nearly all new-car sales representatives work on commission. Their commission may be a percentage of the sale…
  • Setting Up Your House for the Perfect Sale

    Emma
    14 Jan 2015 | 1:50 pm
    An Appealing Outside for Buyer When you’re ready to list your house for sale, the real work starts before you even call the realtor. Adequate preparation before you put up a sign in your yard can make a world of difference in the success of your sale. Just as you might dress up to go to a party or head out on a date, your home should get a little TLC before it is shown to potential buyers. Use these tips to help show off your homes best assets: From the Outside – In We all judge books by their covers and we all judge homes by their curb appeal. A potential buyer might not even step…
  • 4 Ways to Get Rid of Unwanted Stuff

    Emma
    31 May 2014 | 5:39 pm
    Piling all your old, used, or unwanted belongings on your front yard with round price stickers may have worked ten years ago. Today, yard sales are being taken over by faster, easier, and more convenient shopping options online. The garage sale of yesterday is now an online auction getting you more bang for your buck without requiring you to sit on your driveway for 8 hours. Clear out your space and fill up your wallet by taking advantage of the yard sales of the future. Sell It Online EBay is the largest and most popular auction website on the web, but it’s not the only option.
  • A Resource Guide to Avoid Online Job Scams

    Michelle
    24 May 2014 | 7:00 pm
    Everyday thousands of job seekers fall for swindles and cons. The old saying, “if it sounds too good to be true, it probably is” still holds when it comes to employment opportunities online and the chance to work from home and make great money. The scams are intended to obtain information, social security numbers, credit card numbers, the 3-digit code on the back of the card, and bank information. In other cases, the intent is for the job seeker to click on a link, which is a virus and keystrokes are captured. How to Avoid Online Job Scams & Spam Infographic Tips to avoid falling for…
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    Filthy Rich Writer

  • Copywriting Q&A: How to Write a Great About Us Page

    Nicki Krawczyk
    23 Feb 2015 | 5:00 am
    There’s one page on every company’s site that many people visit…but that the company virtually forgets about. And this one page can mean the difference between customers trusting the company and making purchases versus, well, not. It’s the “About Us” page and if you want to learn how to write a great one, read on… Today’s question comes from John C. who asks, “My company is redoing our corporate site and they gave me the “Our Company” page to write. I’m pretty new so maybe this is kind of a throwaway task for me, but is there anything I can do to impress them?”…
  • Copywriting Q&A: How to Write Effectively for Non-Profits

    Nicki Krawczyk
    16 Feb 2015 | 5:00 am
    Non-profits are one of the most challenging groups to write for—but they’re also one of the groups that most needs our help. So how do you get their message across and get people to take action? Read on… Today’s question comes from Yoav G. who asks, “I’m about to start doing some freelance work for a non-profit, and I really want to make an impact. Do you have any advice?” One of the, hands down, most effective elements you’ll ever write in any ad copy you write is the benefit to consumer. What do they get out of taking the action you want them to…
  • Copywriting Q&A: Mindreading for Fun and Profit

    Nicki Krawczyk
    9 Feb 2015 | 5:00 am
    To write great copy, you need to use words that the readers relate to. But wouldn’t it be so much easier if you could just get in their heads and find out what those words are? Well, even if you’re not a registered psychic or medium, you can. How? Read on… Today’s question comes from Kimberly L. who asks, “I know that I need to make my copy connect to my target audience. But do you have any special tips for doing that?” Oh, do I! We’ve all seen a magician offer someone a deck of cards, have them pick one and memorize it, then put in back in the deck.
  • Copywriting Q&A: What’s Content Strategy?

    Nicki Krawczyk
    2 Feb 2015 | 5:00 am
    We’ve already covered how copy and content are different…but then, wouldn’t you know it, the business world goes and confuses the concepts by creating the term “content strategy.” What is it? What does a content strategist do? (And how does it differ from “content marketing?”) Read on… Today’s question comes from Andre R. who asks, “When I’m looking for copy jobs online, I occasionally come across listings for ‘content strategists.’ What is that? Is that something I could do?” As I alluded to earlier,…
  • Copywriting Q&A: How to Maximize Email Subscriptions

    Nicki Krawczyk
    26 Jan 2015 | 5:00 am
    Email is often the lifeblood of a business. After all, if someone visits a site and leaves, that company needs a way to get in touch with them. As such, you can provide a major service to a company by getting more people to sign up. “How?” you ask? Read on… Today’s question comes from Char V. who asks, “I’m working with a small business client and not many people are signing up for their email list. What can I do to improve their sign-up rates?” As you already know, one of the reasons that copywriting is so valuable is that it can directly and…
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    Marketing Thingy

  • Super Bowl 49 – Grins and Groans

    Nader Ashway
    2 Feb 2015 | 5:14 am
    Originally posted on Marketing Thingy:If you’re a football fan, you liked this game. A slow burn, with twists and turns, and a dramatic finish. Good stuff. (Unless you’re a Seahawks fan, then, not so much.) If you’re an advertising fan, you got pretty much a reflection of the game: a kind of slow and…
  • Super Bowl 49 – Grins and Groans

    Nader Ashway
    1 Feb 2015 | 9:29 pm
    A roundup of some of the knee slappers and head scratchers that were #superbowlcommercials
  • Nice Legs, DirecTV – but a little hairy.

    Nader Ashway
    21 Jan 2015 | 7:32 am
    The new Rob Lowe-driven DirecTV campaign is popular and funny, with new executions on the way in 2015. So what could possibly be wrong with it?
  • Nice legs, DirecTV.

    Nader Ashway
    13 Jan 2015 | 7:30 am
    (First in a 2-part series examining a current campaign.) If you’re an ad, you want to be a campaign when you grow up. And that’s true of all kinds of ads: print, television, radio, out-of-home, digital, heck – even cinema pre-rolls! Because the campaign is the cool big brother in advertising. There are lots of […]
  • Now That’s Punny!

    Nader Ashway
    9 Dec 2014 | 5:38 pm
    If you want to have pun with advertising, go ahead. Here are three examples, and how one is getting it write. Er, right.
 
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    Whitehouse Post » Blog

  • Go Home.

    Frank Collective
    23 Feb 2015 | 5:51 pm
    Home—Dorothy Gale wasn’t the only one looking for it. It’s our foundation, our root—so relocation is no minor feat. Zillow teams up with Deutsch, Jeff Preiss at Epoch and Sam Puglise-Kipley to ease those transitions and get you home. Check it out on AdWeek!  
  • Smooth

    Frank Collective
    23 Feb 2015 | 5:00 pm
    Sleek. Sexy. Smooth. Miles ahead. Irresistible. Yes—these could all be descriptions of Josh Bodnar, Mikon Van Gastel and R/GA—but we’re actually talking about their client, Samsung who most definitely hit all of these points on the red carpet Sunday night. #TheNextBigThingIsHere.
  • Convenience Stores—by Carlsberg

    Frank Collective
    18 Feb 2015 | 6:52 pm
    The market is rarely a celebratory errand. Leave it to the best beer in the world to transform it into the time of your life—properly stocked and scored. Whether you join Russell, Martin Kalina and 72 & Sunny to try out tools, investigate instruments, appropriate apologetic atonements or collect cool lager from the cases—this one calls for a Carlsberg. Check it out on Creativity!
  • Celebrating Hands + Promises

    Frank Collective
    18 Feb 2015 | 1:19 am
    Hands. They dragged us from swamps, swung us through trees, enabled us to use tools and inspired us to walk upright. They lift, embrace, caress and empower. Tiffany’s wants to celebrate those hands with sparkle—to memorialize the foundations upon which we stand, and to incite the promise of Tomorrows, yet to be built—together. The handiwork that helped cut, craft and polish this story? Barney Miller and Carbon—both of whom welcome diamonds as a form of praise. Check it out on Creativity!
  • Be Like Mike

    Frank Collective
    13 Feb 2015 | 3:42 pm
    In the spirit of #FlashbackFriday, we’re setting the time machine back to 1991—when we all wanted to #BeLikeMike. Josh Bodnar and Carbon VFX were both happy to lend a hand in helping dust off the cobwebs and remaster this gem from generations past for Gatorade’s 50th Anniversary. 23 years after #23 helped the Chicago Bulls win their first of six titles and just in time for the NBA’s All-Star weekend—it’s the perfect time to reminisce down memory lane. The remastered commercial is available online and airing this weekend. For anyone who wants to get in on the…
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    Danny Kay Design

  • Violate This Marketing Rule at Your Own Risk

    9 Feb 2015 | 5:30 pm
    Quick. What is the one thing you must absolutely never ever do when you're trying to persuade people to part with their money?Lie. I don't mean a regular sales pitch where you embellish the good and gloss over the bad. I mean bold, bad, in-your-face lying. Like a salesman telling a customer that the used car he’s looking at is in perfect condition and has never been in an accident. Or running an old fashioned “bait and switch” scam.I usually don't click on web banner ads. But a while back I saw one that really piqued my interest. It offered info on five "healthy" foods to…
  • When Preparation Meets Opportunity

    2 Feb 2015 | 8:18 pm
    Success. Happiness. Everyone wants them. Everyone pursues them. But hardly anyone seems to find them. Part of the reason is simple human nature. In general, people don't stay satisfied with the status quo for too long. For many there's a constant search for achievement, recognition and financial reward. But that search is usually hamstrung by a constant far more pressing struggle for survival. We struggle with jobs, family and relationships all while pursuing dreams and aspirations which those closest to us don't always understand. And more then just not…
  • Shortsighted Thinking

    28 Jan 2015 | 8:45 pm
    The company I work for has a leak. I don't mean in the political sense, but rather of the "call a plumber" variety. In the men's room there are numerous stalls. The largest, designed to allow wheelchair access, also has its own sink. Anyone fortunate enough to make use of it knows it's like having your own private executive washroom. Except it has a leak. The sink drips and occasionally gushes. The maintenance folks have remedied that by the strategic placement of a large ugly plastic bucket under the sink. Not such a big deal, really, except when it overflows and makes a…
  • Finding Your Message - Finding Your Messenger

    27 Jan 2015 | 9:39 am
    Snack Food. Software. Consumer Electronics.Whatever you’re selling, you want people to be buying. But what sets your product apart? Why should anyone choose your widget over all the others?This problem has perplexed us since advertising began. The answers have been varied and, sometimes, humorous:“I’m not a doctor, but I play one on TV. That’s why you should try brand X.”“They Laughed When I Sat at the Piano, But When I Started to Play!”“Plop plop fizz fizz, oh what a relief it is.”“Things go better with Coke!”“Please don’t squeeze the Charmin.”’These messages…
  • Marketing 101 - Sometimes You Just Need to 'Splain it to 'Em

    3 Jun 2014 | 3:57 pm
    You never know where you’ll learn an important marketing lesson, or see it in action.I recently had the privilege of attending an official function at a military base in the Washington D.C. area. It was an event honoring my brother-in-law, a retiring army colonel, and he was presented with numerous certificates and awards. The gentleman running the event was himself a retired major-general. At one point the general spoke about the army's sense of community and its commitment to its people. He went into detail about the trouble and expense that are undertaken to produce the many…
 
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    Brogan & Partners Convergence Marketing

  • Weekly Recap - February 23, 2015

    Ellyn
    27 Feb 2015 | 6:50 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Customer Service and Social Media in 2015 As more consumers take to social media to communicate and complain to businesses, there is more of a need for social media teams to be trained in customer service tactics and techniques. The Ultimate Guide to…
  • Weekly Recap - February 16, 2015

    Ellyn
    20 Feb 2015 | 6:46 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people…
  • Five brand trends to watch this year

    emily
    13 Feb 2015 | 12:53 pm
    Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A recent Forbes article captured five emerging marketing trends that caught our attention. Take a look. 1. Wearable Technology 2014 was a year for all things tech. Consumers witnessed the rise of wearable technology that would gather wearer’s fitness and health data. Other devices include the Apple iWatch, Fitbit and Jawbone. This year, it is anticipated that the lines between fashion and…
  • Weekly Recap - February 9, 2015

    Ellyn
    13 Feb 2015 | 6:41 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 90% of Americans more likely to trust brands that back social causes If your brand doesn’t support social causes, it’s missing out on a huge audience. 14 Mesmerizing Cinemagraphs That Show Off Facebook’s New Ad Format Facebook and Instagram are…
  • Mayo Clinic healthcare marketing brilliance with new Google health-related search.

    Julia
    12 Feb 2015 | 11:27 am
    Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search feature is genius. And from a healthcare marketing perspective, the Mayo Clinic’s partnership in it even more genius. So let’s say you’re googling Ebola. Rather than sifting through the myriad of articles trying to find a relevant one, you can first review the basic facts in an expanded box alongside the Search results (as long as your ailment qualifies as one of the top 400 medical conditions…
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    Aerial Advertising Blog

  • Top 3 Upcoming Events For Aerial Advertising

    24 Feb 2015 | 8:30 am
    1. Spring Break It might still be a bit chilly outside, but this is actually the perfect time to start thinking about Spring Break advertising. If you are looking to target millennials or college students, there is no better place to reach this valuable demographic.
  • The #1 Way To Target Athletes With Your Marketing Campaign

    17 Feb 2015 | 8:30 am
    Marathons and outdoor endurance competitions like Tough Mudder are gaining popularity on a national level. These types of events attract tens of thousands of participants and fans from all over the U.S., and are becoming increasingly more social, with pre-parties and after-parties taking place on-site. Lasting anywhere from five to ten hours, these athletic events are actually a great opportunity to target athletes with aerial advertising. Unlike other professional sporting events, marathons have no flight restrictions, making them an ideal time to fly your aerial messaging in the sky above.
  • 5 Benefits Of Airplane Advertising

    10 Feb 2015 | 8:30 am
    1. Promote Your Brand Local, regional, and national brands commonly use aerial advertising to broadcast their messaging to a particular region or demographic. It doesn’t matter if your brand is a beach bar, a clothing store, a car dealership, or a national insurance company – aerial advertising delivers excellent exposure and results when executed correctly.
  • Top 5 Aerial Photos From Super Bowl Week

    3 Feb 2015 | 8:30 am
    This past weekend, our fleet of banner towing airplanes made the trip to Phoenix to participate in one of the largest crowd-drawing attractions of the year – Super Bowl week. Our MetLife and DIRECTV blimps were also in the area covering the Waste Management Phoenix Open, DIRECTV’s Super Fan Festival, and of course, the big game. Hundreds of thousands of people ventured to Phoenix to participate in this exciting week-long tailgate. With its sunny, arid climate and abundance of outdoor activities, Phoenix is an ideal location for aerial advertisers looking to fly above the crowds. Unlike…
  • Top 4 Places To Fly Airplane Banners

    27 Jan 2015 | 8:30 am
      1. Large Metro Areas Aerial advertising works best in areas where large groups of people gather outdoors. Big cities like New York, Los Angeles, San Francisco, Miami, and Chicago are common locations for advertisers looking to make a big impact with sky advertising. Imagine your airplane banner floating over New York City with thousands (even millions!) of eyes on it. Take into account people sharing your ad on Instagram, Facebook, and Twitter and impressions increase exponentially! There’s no better way to make a statement. Check out our Where We Fly page to learn more about top…
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    Sunrise Advertising

  • Facebook Introduces Product Ads

    Sunrise
    25 Feb 2015 | 7:07 am
    This week, Facebook announced that they will be launching Product Ads! This launch will happen slowly and be released to those using Self Service ads within the next few months. Here’s what you can expect when it arrives in your ad options. First let’s start with how it works. Facebook has developed software that will allow them to sync directly with your product catalog. That means a lot less work for you. Example: Facebook will automatically stop running an ad on items once they’ve sold out. (That’s huge!) And, all you’ll need to do is set up the all-familiar pixel. To use the…
  • Is your Brand Stuck?

    Sunrise
    10 Feb 2015 | 6:22 am
    Brands are funny things. They have life. They can change over time. They can be hard to define. Some stay true to themselves while others veer wildly out of control. Established brands often “keep on keeping on” with whatever worked in the past, not taking into account the changing world around them. This can lead to the brand’s growth rate slowing or declining. It can also give the competition room to grow or out maneuver its once stronger competitor. This doesn’t mean the established brand should just try to hang on or accept a smaller market share. It most likely means the brand…
  • Super Bowl XLIX Draws Largest Audience in TV History

    Sunrise
    6 Feb 2015 | 1:08 pm
    This year’s Super Bowl was not only great game on the field, even coming down to the final 20 seconds, but it also set numerous viewership records. Nielsen’s final numbers report that Super Bowl XLIX was the most watched show in US TV history with 114.4 million viewers. This topped last year’s Super Bowl by 2.2 million viewers. In reality, the number was even larger than this reported delivery because Nielsen does not account for the quantities of people watching in bars, restaurants and residential parties. It is widely known that the Super Bowl historically delivers record numbers…
  • Facebook Promises to “Lift” Your Ad Analysis

    Sunrise
    30 Jan 2015 | 12:07 pm
    You’ve put in the time and you’ve put in the dollars, but are your Facebook ads really affecting your bottom line? As of right now, no one really knows. So, Facebook’s out to find you your answer. And for good reason of course, they want you to know it works. (Cha-ching.) On Tuesday, Jan. 27, Facebook launched a new product to help brands discover which portion of their ad budgets are growing in-store and online sales. They’ve named the product Lift and Facebook claims that it will tell you when your ads have boosted your bottom line. Sign me up! And, Facebook’s really the perfect…
  • Ideal Image Sizes for All of Your Social Posts

    Sunrise
    22 Jan 2015 | 11:17 am
    The ideal sizes for social media images are always changing – shocking isn’t it? But, our goal is to keep you updated. So here’s the latest and greatest for Facebook, Twitter, Instagram and Pinterest. FACEBOOKCover Photo: the photo that appears across the top of the screen like a banner.851×315 Profile Picture: the picture that shows up in the left-hand corner of the screen and as a thumbnail in the newsfeed.180×180 App: the photo associated with Facebook apps created for menus, games, etc. The photo appears in the left-hand column below the profile picture and “about”…
 
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    SenaTechno

  • How to Choose Software to Meet Your Needs

    Nurdin Budi M.
    1 Mar 2015 | 8:42 pm
    How to select the software to meet your needs - this time with the increasing demand and the amount of competition all are required to have a powerful tool and can be used as something that helps you in many ways.You can certainly find a variety of software available in the market. However, with the increasing number of software available in fact it may make you confused to select it.What should you do to find out the best and match you? Below are some tips for choosing the software to fit your needs at a price that is saving:1.FeaturesIn the market, there are several software available at…
  • Optimizing AdSense with The Large Size Picture

    Nurdin Budi M.
    28 Feb 2015 | 11:18 pm
    There are many ways to optimize revenue from Adsense. Some may use the quick way, but it certainly had a greater risk. If you do that, you should consider the impact that you will get it later.To get a good idea you need the user group, or link wheel. In addition, other matrix is also needed to support it. For example, how many times your page appear in some time and also how much of which is derived from the many visitors every time, it is to figure out whether you are using an effective manner or not.Once you have set up the user in a group, then make sure to convey this information…
  • Advertise on Facebook? What Should?

    Nurdin Budi M.
    27 Feb 2015 | 9:33 pm
    During this time you may see and plenty to read articles that say that advertising on Facebook is a great way to market your products online. It was true, but there is one thing you should know about the ad through Facebook.Facts about advertising on Facebook, we can first free ad on Facebook but the range is not too large, and secondly we can ad on Facebook with to pay amount of money to them, and it is guaranteed to expand your advertising reach. But that part of the problem is we have to pay some money in a certain time as long as we still want to remain in promoting advertisements by…
  • Tips for Choosing and Using Registry Cleaner

    Nurdin Budi M.
    27 Feb 2015 | 8:49 am
    Are you having problems with your PC? If you have to use a PC long enough, sooner or later you will run into problems. One of the most common PC problems to do with the registry.The registry is an integral part of your operating system. This is where your computer keeps a record of installed programs, open certain files, and other details. To put it simply, your registry is your computer's private secretary. Without your secretary, you will be confused as to which key locker that is or how to find the address of a particular customer.When your PC is having problems registry, your computer can…
  • Secrets to Get $ 100,000 from Google AdSense

    Nurdin Budi M.
    26 Feb 2015 | 10:02 am
    When we began to have health problems that make our work a real job, then the book should find a way to make money with ease. Although there are some many programs that can be done, then we can choose AdSense. Google has established a large company for many years, and we know whether there are people who would be a legitimate company to be able to pay us.Therefore, of course, we must find ways to build a website and make money on the internet. Perhaps we can imagine, is not easy to create a website for people who have never experienced. However, if we keep on trying to find a way, we can…
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • 10 Most Easy Ways to Increase Traffic to Your Website

    AllAdsNetwork
    22 Feb 2015 | 12:45 am
    You are writing amazing posts with more than 2000 words. You have all those major keywords in your post and Meta that you think you can rank easily. But you are still not able to get the traffic to your website. This happens to most of us. The problem with most of the publishers today ... The post 10 Most Easy Ways to Increase Traffic to Your Website appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Biggest List of Mobile Ad Networks – Online Mobile Advertising Networks

    AllAdsNetwork
    21 Feb 2015 | 1:10 am
      2015 is a big year for mobile advertising as we know consumers are already driving towards mobile platform. Companies on the other hand are moving towards mobile as they tend to increase more sells on their products. As per news, in 2017 mobile advertising is going to hit $48 Billion from Apps as well as Mobile ... The post Biggest List of Mobile Ad Networks – Online Mobile Advertising Networks appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • CLK.IM

    AllAdsNetwork
    16 Feb 2015 | 7:53 pm
    CLK.IM is a high paying advertising network that works with URL shortening services and interstitial ads. The good thing about this ad network is that you don’t need to have a website to join this ad network. You just need to create an account here, shorten the links that you want to share to your ... The post CLK.IM appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdChron

    AllAdsNetwork
    24 Jan 2015 | 8:46 pm
    AdChron is one of the fastest growing CPM Advertising Network in the online advertising marketplace. It has one of the best, powerful yet easy to use interface for advertisers and publishers. AdChron’s advertising technology is amazing as their ads are Contextual targeting and Geo-Targeting. AdChron’s ads are IAB approved and the ads are clean and ... The post AdChron appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdGate Media

    AllAdsNetwork
    19 Dec 2014 | 7:47 pm
    With huge number of offers, AdGate Media is one of the best incentive CPA network present online. They have high payouts and great support for their customers. Their offers convert really well. They have some of the best veterans who have worked really well in the incentive CPA industry. AdGate Media has custom gateway software ... The post AdGate Media appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Life's A Pitch

  • Parody This

    TanyaN
    11 Feb 2015 | 11:05 am
    Nowadays everyone who’s anyone is happy to take the mickey out of themselves, especially if it’s for a Super Bowl spot. Parody yourself and then laugh all the way to the bank is probably what Liam Neeson was thinking when he spoofed his “I will look for you, I will find you, and I will kill you” speech for 2008 film Taken to promote Supercell’s ‘Clash of Clans’. http://pitchforyourlife.com/wp-content/uploads/2015/02/TV-ad_-Supercell_-Clash-of-Clans.mp4 According to the Guardian, the ad aired during Super Bowl XLIX on 1 February, and has since been…
  • Words Are Like Bombs

    TanyaN
    10 Jan 2015 | 2:22 pm
    Je Suis Charlie. Three simple words that carry and contain so much emotion and power across the globe. This sentence has been transformed into a rallying cry for free speech, a badge of identity, a headline for journalists, a channel for grief, a means of comfort, a trigger for debate, an inspiration for solidarity as well as a cause for polarity. The image and words were created by Joachim Roncin, because – paradoxically – he “felt speechless” in the wake of the Charlie Hebdo massacre. According to the New York Daily News Charlie Hebdo changed its website to …The post…
  • Making Magic

    TanyaN
    23 Dec 2014 | 7:40 am
    Magic is defined as the art of influencing events supernaturally. Skeptics already criticize advertising for exerting too much influence on people and now I will shamelessly add sorcery to the list of accusations. I sound unapologetic I know, but surely the whole point of what we do is to uncover that little bit of magic that’s hidden in the mundane and everyday. After all, how dull would life be without a little sprinkling of fairy dust? Memac Ogilvy’s latest Coca – Cola message exemplifies this point by simply reminding people that every moment in life is unique and precious.
  • Creative Trash

    TanyaN
    14 Dec 2014 | 7:52 am
    If creativity is about perceiving the world in new ways, then I’ve just enjoyed front row seats to an alternative universe. The Lebanese based Royale Mastermind Group’s Ecological Fashion show entitled “Trash to Fashion” showcased stunning ball-gowns designed by talented Filipinos residing and working in the Lebanon. What set these designs apart is that they were made entirely by recycled trash items: bottle caps, CDs, candy wrappers, video tape film, aluminum foil, sodas cans, magazine cut outs etcetera. Restricted resources were used – by people with limited…
  • Seriously Funny

    TanyaN
    10 Dec 2014 | 7:14 am
    In the advertising world, maintaining a sense of humor is a means of survival. Don’t get me wrong advertising is a very serious business, but its value today depends on making light of all that is serious. Nowadays grabbing people’s attention (and keeping it) is harder than ever. Time-starved, ‘always on’ audiences have lost the patience to engage in thinking that’s too elaborate or taxing on their overloaded brains. On the flip-side, what this restless generation will eagerly welcome is anything that offers instant gratification, release and a reboot to the…
 
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    TellyJuice | Creative Video Production

  • Best Picture at Academy Awards vs Best Birdman Spoof Video

    Emma Baxter
    25 Feb 2015 | 2:38 am
    Birdman, Alejandro González Iñárritu’s satire about an ageing movie star trying to reinvent himself as a credible Broadway actor, took best picture and and best director at the 2015 Oscars. Despite relatively meager domestic ticket sales of $37.8 million, “Birdman” had been the favorite to win best picture, having swept the top prize at banquet... The post Best Picture at Academy Awards vs Best Birdman Spoof Video appeared first on TellyJuice | Creative Video Production.
  • TellyJuice Creates Commercial for The Guardian’s Changing Media Summit

    Emma Baxter
    9 Feb 2015 | 8:23 am
    Adam Cutts – Motion Designer David Skinner – Creative Director Zoe Papadopoulou – Producer The Guardian’s Changing Media Summit Commercial: The Brief We were briefed by The Guardian to create a dynamic on-line commercial for their Changing Media Summit. The commercial needed to visually reflect and explore the ever-fluid, constantly changing nature of the media... The post TellyJuice Creates Commercial for The Guardian’s Changing Media Summit appeared first on TellyJuice | Creative Video Production.
  • The World’s Most Expensive TV Commercials: Superbowl XLIX

    Emma Baxter
    2 Feb 2015 | 9:30 am
    Last night was not only the most important night in American football, but it was also hugely significant in the marketing industry as top brands broadcast their advertising-best during the four-hour airing of Super Bowl XLIX. With 30 seconds of airtime costing an average of $4,000 000, you would like to think that NBC’s TV... The post The World’s Most Expensive TV Commercials: Superbowl XLIX appeared first on TellyJuice | Creative Video Production.
  • The Most Pointless Explainer Video ever!

    Emma Baxter
    28 Jan 2015 | 5:45 am
    There are many benefits of an explainer video.  At TellyJuice explainer video production is our bread and butter and the demand for explainers is certainly on the rise. But do we really knead a video about how to make toast?  I fear something has gone a-rye here.  Explainer videos should be informative, entertaining but also... The post The Most Pointless Explainer Video ever! appeared first on TellyJuice | Creative Video Production.
  • Explainer Videos are an Essential Marketing Tool

    Emma Baxter
    26 Jan 2015 | 1:09 pm
    There was a time when having a website was the latest must-have marketing tool for every business, now it’s almost unthinkable to imagine a business without one.  The downside of millions of websites of course is that the internet is flooded with billions of pages of text.  Searching for the right product or service means... The post Explainer Videos are an Essential Marketing Tool appeared first on TellyJuice | Creative Video Production.
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