Advertising

  • Most Topular Stories

  • The Truth About Mobile Advertising? It’s a House of Cards

    Adweek : Advertising & Branding
    Eric Berry
    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

    Adrants
    23 Jul 2014 | 8:48 am
    Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014 The top 10 most clickable content trends for the first half of 2014 are: 1. Flash Games 2. Childhood Crushes (Then and Now) 3. Facebook Picture Fails 4. Couple Physical Training 5. Luxurious Lifestyle 6. Bollywood…
  • 7 Key Insights into Brazilian Marketers

    Latin Link
    Sergio Kligin@US Media Consulting
    22 Jul 2014 | 10:09 am
    A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.
  • This Nun Has A Dirty Little Habit

    Adrants
    24 Jul 2014 | 7:29 am
    OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME! Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke. Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
  • The 19 worst "Business Teamwork" stock photos.

    copyranter
    6 Jul 2014 | 8:17 am
    1. (four associates examine a bell pepper)I searched "Business Group Teamwork" on Getty and sifted through 41,177 photos to bring you this post. For authenticity, I didn't sign in to remove the watermarks.Click photos to enlarge.2. These "coworkers" have absolutely nothing in their offices. Not one fucking thing.3. Title: "Authority".That's it. That's all it said.4. Title: "Acting Savagely".Lord of the Flies office.5. Just turn in your reports,you metaphorical doofus.6. All three women are wearing the exact same pair of fuck-me pumps. Nice work, stylist.7. I have nothing to add.8. On the…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    Eric Berry
    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    Christopher Heine
    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    Tim Nudd
    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    Kristina Monllos
    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    David Griner
    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • add this feed to my.Alltop

    Adrants

  • Paris Hilton is Back in New Carl's Jr. Ad!

    24 Jul 2014 | 2:02 pm
    Can you believe it's been 9 years since Paris Hilton washed that Bentley while eating a Carl's Jr. BBQ Burger? Well, she's back. Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated model Hannah Ferguson. As the black bikini-clad Ferguson washes a pickup truck -- seductively slathering soap all over herself just like Hilton did in the original -- Paris appears and says, "You missed a spot." So awesome. It's all to promote the chain's new Texas BBQ Thickburger. But who cares about that. Not only do we have one hot chick selling us a hamburger; we have two!
  • This Nun Has A Dirty Little Habit

    24 Jul 2014 | 7:29 am
    OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME! Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke. Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
  • Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand

    24 Jul 2014 | 6:01 am
    Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and its perceived values. You once controlled who appears in advertisements, but the rise of social media and user-generated content means that followers and fans often determine your brand¹s image without your consent. When people go onto your social media pages, they see followers that chose you, not the models and celebrities you selected. People also imagine…
  • STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

    23 Jul 2014 | 8:48 am
    Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014 The top 10 most clickable content trends for the first half of 2014 are: 1. Flash Games 2. Childhood Crushes (Then and Now) 3. Facebook Picture Fails 4. Couple Physical Training 5. Luxurious Lifestyle 6. Bollywood…
  • PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

    23 Jul 2014 | 8:38 am
    In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky. This might be the only time an office move is worthy of news coverage.
 
  • add this feed to my.Alltop

    Advertising & Marketing News

  • PhonTunes for Android for Free Music Discovery and Collection announced by Easeusapp

    Carly Zed Zander
    24 Jul 2014 | 7:45 am
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: Easeusapp (a unit of EaseUS), the pioneering provider of mobile app and games, officially today announced release of PhonTunes for Android, the free music browser and player that enables users to search and download free music across the recommended music sites and the Internet. Not only that, this iconic music app redefines users' preference of local playlist management, giving users ability to easily batch download songs and organize them in customized local folders in a matter of minutes. The post PhonTunes for Android for Free…
  • True Fan Sports, a product development firm in Miami, launches all-new loyalty rewards campaign, ‘The True Fan Experience’

    Carly Zed Zander
    24 Jul 2014 | 6:14 am
    MIAMI, Fla. /Advertising & Marketing News/ -- NEWS: Today, professional sports organizations are clamoring to retain their true fans. If an organization has true fans and would like to retain them while adding more, reward them. True Fan Sports, a product development firm in Miami, has created an all-new loyalty rewards campaign, 'The True Fan Experience.' The post True Fan Sports, a product development firm in Miami, launches all-new loyalty rewards campaign, ‘The True Fan Experience’ appeared on Advertising & Marketing News.
  • Jeff Fest Celebrates Chicago’s Regional Craft Beer at 2014 Arts and Music Festival

    Carly Zed Zander
    23 Jul 2014 | 11:24 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: Two Chicago neighborhood breweries are among the key sponsors of this year's Jeff Fest Arts and Music Festival. Lagunitas Brewing and Lake Effect Brewing are showing their support for Chicago and its communities by participating in the festival in Jefferson Park, from July 25-27, 2014. The post Jeff Fest Celebrates Chicago’s Regional Craft Beer at 2014 Arts and Music Festival appeared on Advertising & Marketing News.
  • EaseUS rolls out its latest data security suite, Todo Backup 7 Beta

    Carly Zed Zander
    23 Jul 2014 | 8:21 am
    NEW YORK CITY, N.Y. /Advertising & Marketing News/ -- NEWS: EaseUS Software, a leading international software provider for data backup, disaster recovery, and partition management solutions, today announced the release of EaseUS Todo Backup 7.0 Beta, which is the most reliable data backup and recovery tool-set to assist home and business users to ensure their data/system security. The post EaseUS rolls out its latest data security suite, Todo Backup 7 Beta appeared on Advertising & Marketing News.
  • J.L. Simmons Non-Profit PR Grant 2014 announced by Neotrope to Develop Cause Marketing for U.S. Charities

    Carly Zed Zander
    17 Jul 2014 | 7:31 am
    TORRANCE, Calif. /Advertising & Marketing News/ -- NEWS: Neotrope, a 31 year old brand marketing, PR, and content development firm in California, today announced launch of its latest annual PR Grant program for U.S.-based 501(c)3 charities for 2014. Launched in 2000, the non-profit PR Grant was designed to help raise awareness of selected charities to traditional media, to the public, as well as to potential 'halo' sponsors. The post J.L. Simmons Non-Profit PR Grant 2014 announced by Neotrope to Develop Cause Marketing for U.S. Charities appeared on Advertising & Marketing News.
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • add this feed to my.Alltop

    Adweek : Television

  • Dunkin's Shark Week Donut Is Not for Use as a Flotation Device

    28 Jul 2014 | 2:32 pm
    Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week of aquatic predator-related programming to bring you the above confection, the Shark Bite donut, a yeast donut iced with a red-and-white pattern causing it to resemble a life preserver. The partnership extends to the Dunkin' logo on the Shark Week page, too—it's mostly the same, except it's had a bite taken out of it, and the slogan at the bottom reads, "Shark Week runs on Dunkin'" (rather than "America runs on Dunkin'"). The donut is going out to select stores around…
  • Al Jazeera America Sees 30% Ratings Increase As Gaza Conflict Continues

    28 Jul 2014 | 12:28 pm
    Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers per day, 1.4 million of them in prime time, according to the Baltimore Sun. The hike represents a 30 percent increase in the network’s overall audience and a 40 percent increase in its prime-time audience. It’s a major triumph for the year-old network, which has struggled to gain traction with American audiences since its much-ballyhooed debut last August. As of April of this year, the network had only been…
  • ESPN's Stephen A. Smith Issues Apology for Domestic Violence Rant

    28 Jul 2014 | 8:28 am
    Calling himself “foolish” and “wrong,” ESPN’s Stephen A. Smith apologized Monday for suggesting women may “provoke” domestic violence. In a cold opening of ESPN2’s First Take program, Smith and ESPN tried to put a damper on the social media fire that’s been swirling since Smith made his incendiary comments Friday in a segment about the NFL only suspending Baltimore Ravens star Ray Rice two games for knocking out his then fiancee, now wife, at an Atlantic City hotel in February. Describing it as the “most egregious error” of his…
  • Key & Peele Still Pumped About 'Liam Neesons' Ad

    28 Jul 2014 | 7:58 am
    Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. Adweek responsive video player used on /video. In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever native ad that has gone viral gold, generating more than 1.9 million views on YouTube. "We probably wouldn't be throwing the Valets at essentially a promotional opportunity, except for the fact they got…
  • Inside Homer Simpson's Gigantic Head at Comic-Con

    27 Jul 2014 | 5:23 am
    The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of his skull—which is about 20 feet in diameter—a brain (presumably to scale) about the size of an ottoman, and two dozen gaping Simpsons-loving fans staring up at the computer-generated mysterious voyage through Homer’s mind created by the marketing team in charge of the single biggest activation at San Diego Comic Con. Homer’s Dome is the name of the thing, according to FXX, which bankrolled…
  • add this feed to my.Alltop

    Adweek : Technology

  • Real-Time Marketing Isn't Just About Twitter

    28 Jul 2014 | 5:16 pm
    When MTV announced the nominees for next month’s Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it selected for the big reveal underscores how real-time marketing is suddenly becoming a fragmented affair.  MTV used neither Facebook, where it counts 50 million fans, nor Twitter, with its 11 million followers. It instead chose Snapchat where it has just 150,000 followers. Celebrities revealed the awards contenders on the mobile app, helping the network reel in 70,000 new Snapchat followers, according to Tom Fishman, MTV’s vp of content…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Branded Video Drives Budweiser's Latest Push For Made in America

    28 Jul 2014 | 2:07 pm
    Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media.  The Anheuser-Busch InBev brand launched the music festival in Philadelphia last year and is now rolling out a Los Angeles version that will take place Aug. 30 and 31. Similar to its recent World Cup campaign, Budweiser partnered with Vice to create a video series that also lives on a microsite and YouTube. Leading up to the festival next month, Bud will produce a branded…
  • BuzzFeed Video Is Trying to Change the Definition of Branded Content

    28 Jul 2014 | 12:42 pm
    With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produces millennial-targeted branded content. "These are viewers who have actively decided that this is a piece of content that speaks to them—and it happens that it is conjunction with a brand. I think that's what the next level of branded…
  • Is Facebook's Bolt Teaser the Start of App Ads on Instagram?

    28 Jul 2014 | 12:05 pm
    Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers. Facebook wouldn't say what Bolt was, but it's likely the next app idea out of Mark Zuckerberg's crew, and it's getting a little push on sister app Instagram. Bolt promises “one tap photo messaging.” Of course, Facebook has no shortage of messaging and photo-sharing options,…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
 
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • The Truth About Mobile Advertising? It’s a House of Cards

    28 Jul 2014 | 5:16 pm
    Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.  Illustration: Vahram Muradyan Without a doubt, mobile marketing has fantastic potential, but we’re not there just yet. Outside of Facebook and…
  • These 5 Dynamic Duos Are Nailing Digital Marketing

    28 Jul 2014 | 5:15 pm
    Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing. The fact is, Quinn’s job is so much more expansive than Twitter and Facebook that he, like every modern marketing chief for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box…
  • Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist

    28 Jul 2014 | 2:02 pm
    IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born then. Yet the line has staying power—people know it even as the brand has tried to move away from it (most recently in the "Spicy Side" ads from Venables Bell & Partners). Now, DDB California revives the line beginning with a charmingly goofy :30 that tells the story of one bro's epic day. "It's what people know and love about…
  • White Castle Reviews Its Creative and Media Business

    28 Jul 2014 | 1:17 pm
    White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey, though Zimmerman still handles media responsibilities and creates franchisee and co-operative ads for the pizza chain. Office Max's review has just begun, with Zimmerman defending. The Fort Lauderdale, Fla.-based agency also is defending the White Castle account, which includes creative and media responsibilities. The chain, which is based in…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • add this feed to my.Alltop

    AdWeek: AdFreak

  • Dunkin's Shark Week Donut Is Not for Use as a Flotation Device

    28 Jul 2014 | 2:29 pm
    Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week of aquatic predator-related programming to bring you the above confection, the Shark Bite donut, a yeast donut iced with a red-and-white pattern causing it to resemble a life preserver. The partnership extends to the Dunkin' logo on the Shark Week page, too—it's mostly the same, except it's had a bite taken out of it, and the slogan at the bottom reads, "Shark Week runs on Dunkin'" (rather than "America runs on Dunkin'"). The donut is going out to select stores around…
  • Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

    28 Jul 2014 | 12:48 pm
    Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a major producer of toys and toddler gear, was apparently on hand at the massive mom-blogger conference this weekend—and giving out realistic-looking pill bottles promoting its Baby Laugh Index microsite. Inside were Red Hots, packaged as some sort of giggle pills that "may cause serious laughter." These were promotional items created for adults attending the conference, and not…
  • ESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots

    28 Jul 2014 | 12:15 pm
    Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden Girls? Then ESPN's new spot by McKinney is for you. Well, you and the mascots for Mississippi State ("Bully"), Arkansas ("Tusk"), Texas A&M ("Reveille"), Auburn ("War Eagle"), Louisiana State ("Mike"), Georgia ("Uga"), South Carolina ("Sir Big Spur") and Tennessee ("Smokey"). The ad,…
  • Here Are the Best (and Worst) Personalized Coke Bottle Hacks So Far

    28 Jul 2014 | 9:17 am
    When we were kids, we were told that we are all special snowflakes—unique individuals with our own distinct characteristics. Coca-Cola thinks so, too. Sort of. The company has flooded retailers with bottles of its flagship soda adorned with people's names as part of its #ShareaCoke promotion (this idea was first introduced in Australia in 2011). It's one of the smarter brand activations in recent memory. But of course, every brand's pop-culture success is met with throngs of people hacking the idea with Photoshop, sharpies or just clever juxtapositions and posting them all…
  • Those Bizarre Ads on Brooklyn Buildings Are Actually Marketing for Colossal Media

    28 Jul 2014 | 7:55 am
    Faced with the task of marketing itself, Colossal Media has gone big and deliciously cheesy with giant fake ads popping up on the sides of buildings in Brooklyn.  It's a familiar canvas for the outdoor ad painter, which is based in Brooklyn and works for the likes of Stella Artois, Comedy Central, Vans and Red Bull. Each house ad—created with help from another Brooklyn shop, Doubleday & Cartwright—includes a phone number (1-844-COL-OSAL), which connects to a gravelly voiced and, at times, profane message about Colossal. Perhaps the most absurd (and…
 
  • add this feed to my.Alltop

    AdPulp

  • Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

    David Burn
    24 Jul 2014 | 9:15 am
    Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner. It all makes a lot of sense. The post Today on TV: Tide Cleans Up America’s “Dirty…
  • Today on TV: Foreigner Gets Played By Hot Pockets

    David Burn
    23 Jul 2014 | 10:17 am
    Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
  • What You Can Bring To the Content Party: Digital Endurance

    David Burn
    22 Jul 2014 | 12:22 pm
    Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate. I must admit, AdPulp was in a better position six to eight years ago. We had…
  • Three Things That Make Apps More Marketable

    Shawn Hartley
    20 Jul 2014 | 6:43 am
    You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code. Selling apps is what you do to pay the rent. Contrary to popular belief, apps do not sell themselves. People do. For that to happen, your app has to be marketable. Find out what the market actually wants If you…
  • Jordan Brand Salutes Derek Jeter with RE2PECT

    Shawn Hartley
    15 Jul 2014 | 7:00 am
    Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.
  • add this feed to my.Alltop

    copyranter

  • Inner Monologues of the DIRECTV Marionettes.

    28 Jul 2014 | 6:11 am
    NOTE: Click on the images to watch the commercials. THE SONHow come I don't have a penis yet? ... Dad's got a penis ... I ain't even got a knob ... I wonder if mom has a vagina. Of course she has a vagina, dummy! YOU came out of her vagina, according to Miss Abernathy ... I wish Nathan would stop trying to light me on fire ... and showing me his penis ... I know we need the money cause of Dad's "problem" but why do we have to do so many takes? At least I finally got a TV in my room ... Run my Mac on it ... watch that dirty puppet stuff Nathan showed me ... Gonna watch Team America after this…
  • GEN WHINE.

    24 Jul 2014 | 11:22 am
    I would genuinely like to apologize to Gen Y-ers/Millennials for this post. I didn't really mean everything ... most everything ... half ... a lot ... OK, some of what was written here previously. I am going through a "life-event" that has me very, very, very, very, VERY angry at said life (Well, more than usual. No, it's not my ongoing unemployment). Sorry. Carry on, conquer the world, etc. But if you'd like a transcript, let me know!
  • An Examination of the Metaphorical Representation of Shit in Advertising.

    23 Jul 2014 | 12:43 pm
    "Complex Shit", by Paul McCarthy2008.Constipation. Diarrhea. Explosive Diarrhea. We've all had them. We will all continue to have them. Thus, Shit Manipulation is big business for Big Pharma. But how does one visually address such a disgusting topic in ads? Let's take a figurative look up your asshole.Dulcolax. "Only You Can Set Them Free."(click image to enlarge)Above is a new ad just pushed out the PR poop chute this week by McCann China. Dulcolax is one of the world's leading laxative brands, made by $15 billion German pharmaceutical giant Boehringer Ingelheim. The anthropomorphized…
  • When Advertising, and Humanity, Tried Harder.

    20 Jul 2014 | 3:13 pm
  • The 19 worst "Business Teamwork" stock photos.

    6 Jul 2014 | 8:17 am
    1. (four associates examine a bell pepper)I searched "Business Group Teamwork" on Getty and sifted through 41,177 photos to bring you this post. For authenticity, I didn't sign in to remove the watermarks.Click photos to enlarge.2. These "coworkers" have absolutely nothing in their offices. Not one fucking thing.3. Title: "Authority".That's it. That's all it said.4. Title: "Acting Savagely".Lord of the Flies office.5. Just turn in your reports,you metaphorical doofus.6. All three women are wearing the exact same pair of fuck-me pumps. Nice work, stylist.7. I have nothing to add.8. On the…
 
  • add this feed to my.Alltop

    Search Engine Journal

  • Google Seeks Community Help To Improve Google Translate by @mattsouthern

    Matt Southern
    28 Jul 2014 | 7:57 am
    Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently launched a new Translate Community where language enthusiasts can help Google improve translation quality for the 80 languages supported by Google, and assist Google with launching new languages. In the new community, Google users will have options to help with a variety of things, including generating new translations and rating existing ones. Google explains that over time users will find more ways to contribute and gain visibility into the…
  • 11 Things You Should be Doing With Google Analytics by @YEC

    Young Entrepreneur Council
    28 Jul 2014 | 5:32 am
    Google Analytics offers e-commerce startups a great way to increase conversions and grow revenue by seeing where a site or mobile app could use improvements. It’s a great tool — if you’re not already using it, you should be. Although most entrepreneurs know the basics, there are a whole host of lesser-known Google Analytics tips that startups could be using to improve their business. Here are 11 of them: Create Custom Audience Segments Put your target audience analysis and personas to good use by creating customer audience segments in Google Analytics. You can apply these to overall…
  • SEJ Copy Editor Danielle Antosz Eats, Shoots, and Leaves [INTERVIEW] by @wonderwall7

    Kelsey Jones
    28 Jul 2014 | 3:58 am
    Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span 5 time zones, some of us have yet to meet in person, and most of our work is behind the scenes. I’d like to shine some light on this backstage process via interviews with my team members. The first up is Danielle Antosz, our Copy Editor extraordinaire. You’re SEJ’s copy editor. How did you begin your career with editing and copywriting? This one is actually pretty funny. As a writer, I started my career as a child by writing a […] The post SEJ Copy…
  • Silicon Valley Entrepreneurs Are The New Rock Stars in Hollywood [Infographic] by @MDMSEO

    Jonathan Long
    27 Jul 2014 | 6:57 am
    Name one entrepreneur that wasn’t a fan of the hit TV series Entourage. You can’t. The show gave us all a peek into the crazy and wild ride they call Hollywood, and it quickly became a Sunday night ritual for many. When the wild ride ended, many were left wondering if any network would step up and fill the void left when Entourage ended. Well, HBO hit another home run with their new Silicon Valley show that depicts the startup life and follows a group as they bring their compression software to market. Are the Silicon Valley entrepreneurs the new […] The post Silicon Valley…
  • International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz by @murraynewlands

    Murray Newlands
    26 Jul 2014 | 7:54 am
    As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Eli Schwartz of SurveyMonkey to discuss the opportunities marketers are missing out on with international SEO. In the video below Eli explains the importance of international SEO, and how you can easily optimize your content for international audiences to increase traffic and conversions: Here are some key takeaways from the video: There there is a massive opportunity to get traffic and conversions internationally — even if…
  • add this feed to my.Alltop

    ad broad

  • 45 years ago today

    20 Jul 2014 | 5:03 am
    © Rudolph J KleinJuly 20, 1969. Nixon is new to the White House. Ted Kennedy has just driven off a bridge. John and Yoko have shocked the world (at least my small, suburban part of it) by going to bed publicly and staying there for two weeks.Here we are on a picnic with neighbors at Valley Forge Park. My mother's in the plaid Bermuda shorts. She'd ironed the heavy cotton floral tablecloth put down on the table. That's me on the left, trying to sneak away with an extra Ho-Ho. I'm wearing my favorite flower-power pin.That night, I wear it to a CYO dance held in the gym of our parish hall, in a…
  • writing blind

    7 Mar 2014 | 11:50 am
    When I was little, a game I liked to play with myself was "Blind." I'd wander into our back yard, close my eyes and start walking. I was astounded at how much more alert my other senses would become. I could feel the maple tree shadowing my skin as I came within range of approaching it. I could hear the empty swing swaying on rusty chains. My heart would pound in my throat as I forced myself to move forward, walking with my eyes closed, resisting the urge to put my hands out in front of me because I thought the gesture would summon my mother who might glance out the kitchen window and wonder…
  • in case you missed the gordon lish reading last night

    28 Feb 2014 | 10:29 am
    No matter what you think of his work, his persona, his gusto in making or breaking literary comers when he was in a position to make or break them, no matter what you think of the writer, you have to admire the man Gordon Lish. He just turned eighty, but there he was last night at McNally Jackson Bookstore, holding forth at a reading for his new book Goings with more enthusiasm and earnest intent to entertain those of us who had come out to see him, than I've witnessed at readings by those younger and haler, which is to say readings by anyone else.photo cred:…
  • secret source for building fictional characters

    10 Feb 2014 | 8:09 am
    Upon hearing of Secret, a new app that lets you post anonymously, removing the last bits of restraint preventing people from sharing whatever is left they're reluctant to share…seemed to me of dubious value. But then, I signed up. And discovered Secret's true (yet unmarketed) worth: as fodder for writers building fictional characters. "Brought a can of cat food to a dinner party instead of pate and no one noticed." And presto! A fully realized character leaps to your screen, one who'll move freely, creating scenes, engaging in dialogue. Cut. Paste.
  • finally! an algorithm for writing that bestseller

    9 Jan 2014 | 10:50 am
    Modern science claims it's come up with a way to analyze a book and predict (with 84 percent accuracy!) whether or not it will be a commercial success. Less successful work tends to include more verbs and adverbs and relies on words that describe actions and emotions such as "want" or "promise", while more successful books use more verbs that describe thought processes: "recognize" or "remember." More on the secret sauce recipe here. Pardon while I hurry back to my novel-in-progress to find and replace all the "wants" and "promises".
  • add this feed to my.Alltop

    Ads of the World™

  • Amnesty International: Kiss against homophobia

    ivan
    28 Jul 2014 | 3:27 pm
    See the work at http://www.kissagainsthomophobia.com/ A kiss between two people is the most intimate form of contact that perfectly symbolizes their commitment to one another. Collect 365 kisses, one for each day of the year, by the International Coming Out Day 2014 (October 11), demonstrating that love is a fundamental human right regardless of gender. The purpose of the free kiss initiative is to remind us of this even after the end of Budapest Pride Week. Give a kiss for equality if you want to kiss homophobia and transphobia good-bye! Advertising Agency: DDB, Budapest, Hungary Creative…
  • Diet Coke: The Slender Vender

    ivan
    28 Jul 2014 | 3:04 pm
    Advertising Agency: Ogilvy & Mather, Paris, France Chief Creative Officer: Chris Garbutt Creative Directors: Yvan Hiot, Frédéric Levron Art Directors: Nicolas Gagner, Camille Pot Photographer: Jeremy Bouchet Creative:s Baptiste Clinet, Nicolas Lautier, Florian Bodet
  • Colossal Media: Psychic advisor

    ivan
    28 Jul 2014 | 2:41 pm
    Fake ads on Brooklyn Buildings. Colossal Media is the largest hand paint mural and outdoor advertising company in the world. via: Adweek
  • Colossal Media: The end is near

    ivan
    28 Jul 2014 | 2:41 pm
    Fake ads on Brooklyn Buildings. Colossal Media is the largest hand paint mural and outdoor advertising company in the world. via: Adweek
  • Colossal Media: Eros

    ivan
    28 Jul 2014 | 2:41 pm
    Fake ads on Brooklyn Buildings. Colossal Media is the largest hand paint mural and outdoor advertising company in the world. via: Adweek
 
  • add this feed to my.Alltop

    Advertising to Baby Boomers

  • Leaked: P&G Reconsiders Incontinence

    23 Jul 2014 | 4:34 pm
    Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapersBy Dan Monk“Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful..” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult IncontinenceMore Than a Decade After Leaving Category, P&G Lured Back by Aging BoomersBy Jack Neff P&G Turns to Adult DiapersBy Serena Ng… While most infants and toddlers wear diapers for two to three years, incontinence suffers…
  • Miscellany: Sex, Travel, Tech

    9 Jul 2014 | 10:25 pm
    It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex for HuffPo.  Doesn’t everybody who blogs for HuffPo do that?  Your hits go way up – not like if you write about chickens. Going Nutty Over Older Women's BodiesI thank my lucky stars I've lived long enough to go nutty over older women's bodies. It's not anything I ever thought I'd go nutty over… Tampa Bay Times Staff Writer Patti Ewald recently wrote a funny, trenchant column about sex – and referenced my piece: Still turned on…
  • Good To See The Young’uns Catching Up

    30 Jun 2014 | 11:18 am
    Yahoo Wants You to Linger (on the Ads, Too)By Vindu Goel, New York Times… Marissa Mayer, the chief executive, has decided that one way to reverse that decline (in advertising) is to turn the company into a media empire with a constellation of what it calls digital magazines… Ms. Mayer says that she wants to make Yahoo a “daily habit” for its 800 million users. But she doesn’t want people to come to Yahoo just to read email, post photographs on Flickr or get the latest sports scores. She also wants Yahoo to be a place where they curl up and spend some time …. And curling up right…
  • A Few New Tech Products

    3 Jun 2014 | 11:36 pm
    On The Huffington Post (where I also blog), writer Pamela Poole has a savvy take on a handful of new tech products featured and/or inspired by the annualBoomers Business Summit.  I’ve been to a few of those… 24 March 2006At My Table at The Summit"So can you tell if someone is having sex?""…We think so.""... Good sex?" Ms. Poole’s HuffPost Piece: Leave It To Boomers: Transforming Aging With Tech… We all know that the physical and cognitive abilities of older people can deteriorate, leaving them unable to manage ordinary tasks and vulnerable to exploitation. It sucks.
  • Nine Years Later: NostraChuckus Prophesy Come True

    29 May 2014 | 3:04 pm
    NostraChuckus, famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, has again predicted the future. Excerpt from Advertising to Baby Boomers © 2005:   Nine years later: Older, Richer, Wiser? Don't underestimate the over-50sAnother misconception that was blown out of the water at this year’s event was that retirement and old age is a time for winding down …. The session gave the audience a real-world view into the hearts and minds of mature customers and the fact that they no longer see retirement as a chance to…
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • Slim Jim "Possum" (2014) :15 (USA)

    kidsleepy
    28 Jul 2014 | 2:36 pm
    Please don't watch this video more than once, or you will want to gouge your eyes out. Because despite the stupid hipsterish loud VO screeching, this is nothing more than a comparison ad for gas station beef jerky. Country:  United States Commercials:  Food
  • Slim Jim "Cats" (2014) :15 (USA)

    kidsleepy
    28 Jul 2014 | 2:27 pm
    After a decade of owning the internet, Slim Jim tries to portray cats as "uncool." You know what's uncool? A VO that shouts about "meat sticks," while headless people dressed in pastel, dance against a blue wall. That's uncool. Country:  United States Commercials:  Food
  • Slim Jim "Bellies" (2014) :15 (USA)

    kidsleepy
    28 Jul 2014 | 2:25 pm
    Sexist meets gross meets stupid. Congrats, Slim Jim. You have reached a whole new level of dumb. Country:  United States Commercials:  Food
  • Slim Jim "Goat Sticks" (2014) :30 (USA)

    kidsleepy
    28 Jul 2014 | 2:23 pm
    Sorry, ad agency, desperately trying to connect with hipster crowd. "Meat Sticks," is a disgusting phrase. Your repetitive use of the word does not help, nor does a gratuitous appearance of a goat. And then using the phrase "goat sticks," on top of it, no less. Country:  United States Commercials:  Food
  • Dion wired "Visitor" (2014) :50 (South Africa)

    kidsleepy
    28 Jul 2014 | 2:14 pm
    Everyone deserves a Dion Wired life. Even birds. Country:  South Africa Commercials:  Electronics & Technology
  • add this feed to my.Alltop

    AdliterateAdliterate | Adliterate

  • A new picture of affluence

    Richard
    27 Jul 2014 | 4:59 am
    The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain fact is that they are a critical audience for brands looking to find growth in a sea of stagnation. You don’t need to be Jaguar, Land Rover or Burberry to realize that the affluent matter. According to Capgemini the number of High Net Worth Individuals (HNWIs) in the World now stands at 13.7m (up nearly two million over the past year) while at the top end of the spectrum there has been a 60% increase in the number of Ultra High Net Worth Individuals and an…
  • Interesting versus right – revisited

    Richard
    29 Jun 2014 | 11:09 pm
    If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting but merely important to be right. This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While those that set out to try to find the most interesting solution are very often right too. And that is important because it seems self evidently clear that being interesting is the social currency of our age. I was recently asked to talk about this idea to a bunch of…
  • How we slowed down the connection between consumers and creatives

    Richard
    29 May 2014 | 1:40 pm
    Nothing, I repeat nothing connects a planner and therefore an agency to the people that its is trying to understand better than qualitative research. Instinct is always a great starting point and data is often incredibly powerful but qualitative research, the beliefs, attitudes and stories of real people, told directly to the planner is the umbilical cord between agency and consumer. Through qualitative research undertaken by the planner flows a true understanding of people’s lives, their relationship with your brand and the wider category and their response to your communications and…
  • Don’t call me mum

    Richard
    26 Apr 2014 | 6:32 am
    It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the online forum for mothers, Mumsnet at their inaugural Mumstock conference on marketing to mothers. This project aims to challenge a whole set of myths about marketing to mothers that seem to me to be endemic in the marketing and advertising community on the part of both clients and agencies. Myths that if they ever were based in fact have long since ceased to be. Indeed the process of putting together this thinking, using social listening, quant’ and qual’…
  • Television is still the king

    Richard
    7 Apr 2014 | 10:19 am
    Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about advertising awards. He said that he had hailed a cab from outside the Grosvenor or some such venue and the cabbie had enquired what he had been up to all dressed up as he was. Steve replied that he had been to an advertising awards do at which the cabbie paused thoughtfully and then said “well, well, well Sir whatever will they think of next”. Bizarre though they may seem to normal people I rather like advertising awards, especially…
 
  • add this feed to my.Alltop

    Adverblog

  • Playboy Generation

    Mark
    24 Jul 2014 | 4:58 am
    Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Come to Party / Playboy for Him: Come to Party / Playboy for Her Bathroom Selfie / Playboy Body Spray for Him
  • The unfortunate clementine: from bastards to beauties

    Jeremy
    22 Jul 2014 | 2:18 am
    How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well. I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem. Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as…
  • End of the World via Social Media

    Mark
    12 Jul 2014 | 11:08 pm
    Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Visit the website here The site continues to a desktop display where users can interact with a series of social media feeds personalised for them. Agency is Soap Creative
  • Is the game swayed by where the team stays?

    Ana
    6 Jul 2014 | 8:50 am
    TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note. Follow me @andjelicaaa
  • Strategy Deck of Cards: Pick Yours

    Ana
    6 Jul 2014 | 8:41 am
    Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me. Download the deck here & see more about the project here. Follow me @andjelicaaa
  • add this feed to my.Alltop

    The Denver Egotist RSS Feed

  • The Hobbit: The Battle of the Five Armies [Trailer]

    The Denver Egotist
    28 Jul 2014 | 2:21 pm
    National The finale, this December.
  • Peyton Manning is Ready

    The Denver Egotist
    28 Jul 2014 | 1:45 pm
    Local Via
  • Playboy Body Spray Steals the AXE Strategy

    The Denver Egotist
    28 Jul 2014 | 12:41 pm
    National Although when you're Playboy, what other option is there than to sell increased sex appeal?
  • Award Winning Creative Director, Jorge Lamora, Joins Fear Not

    The Denver Egotist
    28 Jul 2014 | 12:38 pm
    Local For over a decade, Jorge has been creating award-winning work for a collection of brands from burgers to public service. His work has been recognized by Communication Arts, Print and HOW. His Man Therapy campaign, developed while at Cactus — where he worked previously — was a finalist in The One Show and his Denver Center Theatre Co. posters are on permanent collection in the AIGA National Design Archives. "I've been a fan of Jorge's work for quite some time. He's a great talent and even better person. We feel very fortunate to have him join the Fear Not family," says Blake Ebel,…
  • Today Is The Final Day to Buy Tickets to Develop Denver

    The Denver Egotist
    28 Jul 2014 | 9:55 am
    Local This is it. The last day to buy your ticket to Develop Denver, happening this Friday and Saturday, August 1st and 2nd. Almost all of the tickets are gone, and will no longer be on sale after today, so get on 'em! This years' panels are covering a wide variety of topics, including development, design, ideas, creation, side projects and more. Come meet the community, grab some beers and learn a thing or two. This year's keynote speakers are Ian Coyle and Nick Jones. Get your tickets or forever wonder what you missed.
  • add this feed to my.Alltop

    Clever Ideas, Great Ads

  • Dempster's uses 220 perfectly timed toasters to launch 7 new recipes

    28 Jul 2014 | 11:51 am
    In their latest spot, Dempster's used hundreds of slices of bread and 220 perfectly timed toasters to tell the story of their new and improved line-up of 100% Whole Grain breads.The cameras captured popping toast, one after another, to create a flipbook style animation - an animation that tells a story of the nutritious ingredients in their seven Whole Grain breads. The whole sequence, inspired by new flavours like Supergrains, Purple Wheat & Flax, and Seed Lover’s, is put to the tune of an addictively catchy song that, self-admittedly, says it will stay stuck in your head while still…
  • New Apple MacBook Air TV Ad "Stickers"

    27 Jul 2014 | 3:53 pm
    The latest ad for the Apple MacBook Air is simply a celebration of the countless ways people love to personalize their Mac's with stickers.  Creative Credits:  Advertising Agency: TBWA\Media Arts Lab, USAFeaturing music from artist/producer, Hudson Mohawke.
  • TD Bank Canada - ATM Thanks Customers

    27 Jul 2014 | 11:46 am
    Sometimes you just want to say thank you #TDThanksYou. TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada.
  • Netflix Ad - You Gotta Get It To Get It - "Airport"

    27 Jul 2014 | 11:20 am
    Love is in the air in this Netflix commercial called "Airport." Guy meets girl, girl leaves town, guy chases girl down at the airport.   Creative Credits:  Brand: Netflix CanadaAgency: DDB, Canada VancouverExecutive Creative Director: Dean Lee, Cosmo CampbellCreative Director: Dean Lee, Josh FehrAssociate Creative Director: Daryl GardinerArt Director: Daryl GardinerCopywriter: Daryl Gardiner, Jessica Schnurr, Geoff VreekenAgency Producer: Karen BrownAccount Team: Patty Jones, VP Client Services Director; Roger Nairn, Account SupervisorProject Manager: Matthew SyStrategy: Rob…
  • Twerking Robot Tries to Save Dance-deprived World in Basement Jaxx's New Video

    27 Jul 2014 | 10:53 am
    British duo Basement Jaxx has turned out some unusual films to promote its infectious dance tunes -- like this 2001 classic for "Where's Your Head At" directed by Traktor. The band today unveiled its latest insane film, for "Never Say Never," off its upcoming album Junto.Directed by Saman Kesh (who most recently shot Bret Easton Ellis-voiced videos for Placebo), the futuristic sci-fi clip centers on a team of researchers striving to bring dance back to a world that's become like Bomont from Footloose, where people have stopped throwing down the moves. The scientists' solution? A twerking…
 
  • add this feed to my.Alltop

    pixelpasta

  • Multicines

    22 Jul 2014 | 5:00 pm
    Multicines: Patience Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
  • Listen like you are there.

    22 Jul 2014 | 4:59 pm
    Semp Toshiba: Pop Listen like you are there. Advertising Agency: Talent, Sao Paulo, Brazil Chief Creative Officer: João Livi Creative Directors: Alexandre Nego Lee, Rodrigo Bombana Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas Copywriters: Luiz Paccillo, Renato Barreto Illustrator: Zombie Studio
  • 360° Area View

    22 Jul 2014 | 4:55 pm
    The 360° Area View campaign was developed at DDB Espana, Barcelona, Spain, by chief creative officer José Maria Roca de Vinyals, creative directors Javier Meléndez, Pedro Andragnes, Paco Cabrera, art director Aldo Ferretto, copywriter Iratxe Cabodevilla, business director Gorka Lozano, account director Javier Villalba, producer Brigitte Villalonga. Photography by beFree Studio was retouched at Fornós Digital Retouch.
  • World Cup Selfies

    27 Jun 2014 | 5:48 am
    World Cup Selfies 2014 photography by Caesar Lima http://www.puffybrain.com/wc#worldcup #copa2014
  • Revitalash

    2 Jun 2014 | 7:02 am
    Revitalash shoot for Athena Cosmetics photography by Caesar Lima model: Sydney Wheeler @sydney_wheeler make up by Melanie Manson hair by Daven Mayeda @DavenMayeda
  • add this feed to my.Alltop

    Between 10 and 5

  • Run Jose | A biopic directed by Dave Meinert

    Jessica Hunkin
    28 Jul 2014 | 4:19 am
      After being abducted from a marketplace as a child and forced to kill, Jose had a vision in a dream one night and made the radical decision to risk almost certain death to act on it. He shares his remarkable story in this biopic directed by Dave Meinert of MacDuff Films, which aims to foster a dialogue about the effects of war.   Having worked as a bouncer at bars for the last ten or so years, Jose is a well-known face in Cape Town. “I’ve always been amazed how someone who has been exposed to so much violence can be so peaceful,” says Dave, who wanted to tell Jose’s story…
  • Rado Star Prize Competition | Entries Are Open!

    Melissa van Rooyen
    28 Jul 2014 | 2:00 am
    Click here to view the embedded video.   This year, in support of Cape Town as World Design Capital, the Rado Star Prize competition is open to South Africans. This international design competition, held by the Rado Watch Company, supports young upcoming creatives in starting a design career. Having run in seven different countries around the world, this competition challenges participants to come up with an innovative social design concept that will change lives and leave a lasting legacy.   Rado’s CEO Matthias Breschan says that their design philosophy has always…
  • Oh Wow! – Back to Basics, a Weekend Guide and Creatures & Critters.

    Jessica Hunkin
    25 Jul 2014 | 3:30 am
    Today’s Oh Wow! round-up has us looking at a gorgeous fashion editorial going back to basics and a couple of creatures and critters reflecting the bizarre beauty of nature.   ONE – Editorial for Elle Magazine photographed by Elford/De La Forêt. Stylist: Tarryn Oppel | Hair & make-up: Fiona Gentry | Model: Alexa Corlett     TWO – An illustrated cover by Muti for The Washington Post ‘Weekend Guide’.     THREE – Handcrafted leather goods by Ilundi. Influenced by minimalist Japanese aesthetic principles and clean cut Scandinavian…
  • Ads This Week: The Mantra and a Five Year Plan

    Jessica Hunkin
    25 Jul 2014 | 2:00 am
      Peugeot, ‘Five Year Plan’   Peugeot is offering a five year plan with all new purchaces, which covers all services and replacement parts exluding tyres and fuel. An ad created to communicate this reflects the transformations that happen in our day-to-day lives, and how our constants turn out to be not so eternal after all. As we get older our priorities and passions change and we begin to find value in things we never knew would be important to us.     Credits: Production Company: Picture Tree Exec. Producer: Gary King Producer: Scott Njumbuxa Creatives:…
  • Jameson First Shot | An Interview with Alan Shelley

    rosealix
    25 Jul 2014 | 12:00 am
    Click here to view the embedded video.   Alan Shelley was one of the first ever winners of Jameson First Shot in the first year of the campaign in 2012. Besides writing and directing his JFS short film Spirit of a Denture starring Kevin Spacey, he has worked as an editor, a VFX artist and has written and directed across the genres of music videos, commercials, PSAs and narrative shorts. His awards include a number of Vukas, two Loeries and a SAFTA. Since his Jameson First Shot experience, Alan has been working with production company BENCHfilms, a collective of like-minded young…
 
  • add this feed to my.Alltop

    Advertising and Marketing Guide by Dr Prem

  • How Affiliates can Make More Money from Top Affiliate Programs

    Dr Prem Jagyasi (c)
    26 Jul 2014 | 2:35 am
    As an affiliate, you would want to earn a handsome amount of money from top affiliate programs. However, it may seem to be a problem if you are unable to find the right affiliate program according to your interests. To help you make more money out of an affiliate program, here are some tips that ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global…
  • Strengthen Your Online Marketing Efforts through Competitive Intelligence

    Dr Prem Jagyasi (c)
    24 Jul 2014 | 2:35 am
    Knowing more about your niche business area and the strategies of your competitors is always helpful for you to enhance your online marketing efforts. Competitive intelligence gives you a chance to gain a competitive edge in the market. Gaining more insight helps you take the lead in the industry and brings success for your business. ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant,…
  • Tips for Beginners to Initiate an Affiliate Marketing Business

    Dr Prem Jagyasi (c)
    22 Jul 2014 | 2:35 am
    Affiliate marketing is an effective way to earn money online. The only thing required is the dedicated effort in a consistent manner. If you are a beginner in this area and wish to be involved in online affiliate marketing, then you should first remain patient to be successful. With great efforts, it also takes time ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding…
  • Reasons Why You Need a Digital Marketing Agency for Your Business

    Dr Prem Jagyasi (c)
    20 Jul 2014 | 2:01 am
    Every business owner needs to be skilled when it comes to their knowledge of product manufacturing and business planning to sell their services. However, it is not necessary that every business owner is a great marketer too. If one lacks marketing skills, then there is no harm in depending upon a marketing agency. Since it ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal…
  • Online Marketing Newbies to Gain from Affiliate Marketing

    Dr Prem Jagyasi (c)
    18 Jul 2014 | 2:01 am
    There are many people interested in earning money through online marketing efforts. However, they are new to the world of Internet marketing. For all such newbies, it is recommended to give a try to affiliate marketing. As an affiliate marketer, one gets involved in all sorts of online marketing activities for other vendors who are ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant,…
  • add this feed to my.Alltop

    Advertising Age - Complete Feed

  • Tribune Publishing CEO: We're Buying Newspapers

    28 Jul 2014 | 1:14 pm
    Tribune Publishing Co. CEO Jack Griffin isn't selling off newspapers. He wants to acquire more of them.Despite all the speculation about a sale of Chicago Tribune, the Los Angeles Times and/or the other Tribune dailies, Mr. Griffin is setting his sights -- at least at the start of his tenure at soon-to-be-independent Tribune Publishing -- on buying smaller newspapers in or near his existing markets.But constrained by debt heaped on Tribune Publishing by parent Tribune Media Co., Mr. Griffin will have to content himself with minor acquisitions that may not bring much revenue, or profit, to a…
  • Zillow Acquires Trulia to Create 'Real-Estate Media Company'

    28 Jul 2014 | 1:06 pm
    Zillow agreed to purchase Trulia for $3.5 billion in an all-stock deal that is designed to make the combined entity the largest in online real estate advertising.Trulia shareholders will receive 0.444 shares of Zillow for each share of Trulia, the companies said in a statement today. That's equivalent to Zillow offering $70.53 a share for Trulia, or 25% above Trulia's closing price of $56.35 on July 25. Zillow shareholders will own two-thirds of the combined company, while Trulia stockholders will own a third.Trulia Chief Executive Officer Pete Flint will continue leading the site and join…
  • Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

    28 Jul 2014 | 12:40 pm
    Soon, lucky Verizon subscribers may win NFL tickets -- and the carrier may tell advertisers the moment those subscribers cross the gates, and where they were before the game.Last Thursday, Verizon Wireless launched "Smart Rewards," a loyalty program that offers its 100 million-plus subscribers discounts on retail, dining, hotels and entertainment. To sign up, customers must also enroll in Verizon Selects, the carriers' initiative that tracks subscriber's location and Internet usage, on desktop and mobile apps. Enrollees can later opt-out of Selects, a company spokeswoman said.Over the…
  • Watch the Weekend's New TV Ads From Adidas, Burger King, ASICS and More

    28 Jul 2014 | 10:35 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Arby's serves up a new tagline, "We have the meats" (Maureen Morrison previewed the millennial-seeking spot and served…
  • Eight Media and Marketing Buzzwords That Must Die

    28 Jul 2014 | 10:00 am
    Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: "Artisan is how this club rolls."Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has officially been drained of the last bits of aura and snob appeal it theoretically once had.That said, it's probably unfair to single out McDonald's, because long before the…
 
  • add this feed to my.Alltop

    Advertising Age - Latest News

  • Tribune Publishing CEO: We're Buying Newspapers

    28 Jul 2014 | 1:14 pm
    Tribune Publishing Co. CEO Jack Griffin isn't selling off newspapers. He wants to acquire more of them.Despite all the speculation about a sale of Chicago Tribune, the Los Angeles Times and/or the other Tribune dailies, Mr. Griffin is setting his sights -- at least at the start of his tenure at soon-to-be-independent Tribune Publishing -- on buying smaller newspapers in or near his existing markets.But constrained by debt heaped on Tribune Publishing by parent Tribune Media Co., Mr. Griffin will have to content himself with minor acquisitions that may not bring much revenue, or profit, to a…
  • Zillow Acquires Trulia to Create 'Real-Estate Media Company'

    28 Jul 2014 | 1:06 pm
    Zillow agreed to purchase Trulia for $3.5 billion in an all-stock deal that is designed to make the combined entity the largest in online real estate advertising.Trulia shareholders will receive 0.444 shares of Zillow for each share of Trulia, the companies said in a statement today. That's equivalent to Zillow offering $70.53 a share for Trulia, or 25% above Trulia's closing price of $56.35 on July 25. Zillow shareholders will own two-thirds of the combined company, while Trulia stockholders will own a third.Trulia Chief Executive Officer Pete Flint will continue leading the site and join…
  • Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

    28 Jul 2014 | 12:40 pm
    Soon, lucky Verizon subscribers may win NFL tickets -- and the carrier may tell advertisers the moment those subscribers cross the gates, and where they were before the game.Last Thursday, Verizon Wireless launched "Smart Rewards," a loyalty program that offers its 100 million-plus subscribers discounts on retail, dining, hotels and entertainment. To sign up, customers must also enroll in Verizon Selects, the carriers' initiative that tracks subscriber's location and Internet usage, on desktop and mobile apps. Enrollees can later opt-out of Selects, a company spokeswoman said.Over the…
  • Watch the Weekend's New TV Ads From Adidas, Burger King, ASICS and More

    28 Jul 2014 | 10:35 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Arby's serves up a new tagline, "We have the meats" (Maureen Morrison previewed the millennial-seeking spot and served…
  • Eight Media and Marketing Buzzwords That Must Die

    28 Jul 2014 | 10:00 am
    Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: "Artisan is how this club rolls."Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has officially been drained of the last bits of aura and snob appeal it theoretically once had.That said, it's probably unfair to single out McDonald's, because long before the…
  • add this feed to my.Alltop

    Advertising Age - Agency News

  • Small Agency of the Year, Northwest, Gold: Swift

    28 Jul 2014 | 3:00 am
    Swift was designed to be the agency its founderstwo women with marketer backgroundsdreamed of partnering with while on the client side.It worked. The Portland-based digital shop's clientele is entirely referral-based.Last year, its Starbucks #Sipface campaign encouraged people to share their frappuccino selfies when they made a purchase, driving 50% more mentions than the period a year earlier. Continue reading at AdAge.com
  • Small Agency Digital Campaign of the Year, Gold: Reactive

    28 Jul 2014 | 3:00 am
    Bionics aren't the typical offering of a digital agency, but that's exactly what international shop Reactive created for this moving Australian campaign for the Save Our Sons Foundation, an organization that seeks to create awareness about Duchenne Muscular Dystrophy, which causes progressive muscle deterioration and eventual loss of movement in its sufferers.The digital agency teamed with Havas Worldwide, Finch and Red Agency on "The Most Powerful Arm" campaign, the centerpiece of which was a robot appendage that users could control online through Facebook Connect. It allowed participants to…
  • Small Agency of the Year, 11-75 Employees, Gold: Tiny Rebellion

    28 Jul 2014 | 3:00 am
    Committing to a purpose means sometimes having to say "no." For Tiny Rebellion, a 42-person agency dedicated to pushing positive change, it means saying "no" a lot. "We actually turn down more opportunities than we accept," said Tiny Rebellion Partner Amir Haque.The L.A. shop's work is meant to make people think about its clients' place in the world. For example, the #FoodPornIndex for Bolthouse Farms, which tracks social-media mentions of junk foods vs. healthy foods, or "This is TrueCar," for the automotive-pricing site meant to take the stress out of car-buying.But "this isn't just about…
  • Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

    28 Jul 2014 | 3:00 am
    Brooklyn Brothers, a global agency, uses entertainment to appeal to younger generations for what it calls "blockbuster branding."When the English Premier League moved to NBC Sports, Brooklyn Brothers ran an awareness campaign via online, out-of-home, social media and video -- including a spoof with former "Saturday Night Live" star Jason Sudeikis as an American football coach taking on soccer -- to start a conversation around the sport in the U.S. The firm works with other big brands like Cablevision and Jaguar-Land Rover."Everybody has a great case study," said partner Guy Barnett, "but…
  • Small Agency Pro Bono Campaign of the Year, Silver: Bailey Lauerman

    28 Jul 2014 | 3:00 am
    Maria Montessori once said, "Imagination does not become great until human beings, given the courage and the strength, use it to create." And that's precisely what the folks at Bailey Lauerman, our 2013 Small Agency of the Year, did with "Zooglies." The campaign for Nebraska's Lincoln Children's Zoo aimed to increase memberships despite the lack of new exhibits or animals and with fierce competition just 50 minutes away from another zoo.Exploring the minds of children and their experiences at the zoo, a collection of imaginative animals with names like Bibbly Bear and Fox Popper were created…
  • add this feed to my.Alltop

    Advertising Age - Digital

  • Zillow Acquires Trulia to Create 'Real-Estate Media Company'

    28 Jul 2014 | 1:06 pm
    Zillow agreed to purchase Trulia for $3.5 billion in an all-stock deal that is designed to make the combined entity the largest in online real estate advertising.Trulia shareholders will receive 0.444 shares of Zillow for each share of Trulia, the companies said in a statement today. That's equivalent to Zillow offering $70.53 a share for Trulia, or 25% above Trulia's closing price of $56.35 on July 25. Zillow shareholders will own two-thirds of the combined company, while Trulia stockholders will own a third.Trulia Chief Executive Officer Pete Flint will continue leading the site and join…
  • Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

    28 Jul 2014 | 12:40 pm
    Soon, lucky Verizon subscribers may win NFL tickets -- and the carrier may tell advertisers the moment those subscribers cross the gates, and where they were before the game.Last Thursday, Verizon Wireless launched "Smart Rewards," a loyalty program that offers its 100 million-plus subscribers discounts on retail, dining, hotels and entertainment. To sign up, customers must also enroll in Verizon Selects, the carriers' initiative that tracks subscriber's location and Internet usage, on desktop and mobile apps. Enrollees can later opt-out of Selects, a company spokeswoman said.Over the…
  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • 'Most Powerful Arm' Campaign Is Small Agency Awards Digital Campaign of the Year

    28 Jul 2014 | 8:00 am
    International shop Reactive took home the top prize in the Digital Campaign of the Year category at the 2014 Small Agency Awards for its work for the Save Our Sons Foundation, an organization that seeks to create awareness about Duchenne Muscular Dystrophy. The digital agency teamed with Havas Worldwide, Finch and Red Agency on "The Most Powerful Arm" campaign, the centerpiece of which was a robot appendage that users could control online through Facebook Connect.Read more about the effort here.ESPNW's '98 Days to Shine' took silver in the Digital Campaign of the Year category. The 'Most…
  • HBO Pushes Web Expansion as Bewkes Battles Murdoch Takeover Bid

    28 Jul 2014 | 7:24 am
    Jeff Bewkes is looking to the internet to accelerate growth at his prized TV network, HBO, as he seeks to demonstrate to investors that Time Warner is worth more on its own than with Rupert Murdoch.HBO, home to "Game of Thrones" and "Boardwalk Empire," may expand a $49-a-month trial introduced last year with Comcast, people with knowledge of the plan said last week. The pilot, and a similar one from AT&T, offers web access paired with HBO and limited basic TV.HBO and its growth prospects are a big part of why New York-based Time Warner rejected a $75 billion buyout offer from Murdoch's 21st…
 
  • add this feed to my.Alltop

    Advertising Age - Global News

  • Small Agency Pro Bono Campaign of the Year, Gold: Coupe Buenos Aires

    28 Jul 2014 | 3:00 am
    With the insight that there is no minimum age to set up a LinkedIn account, Coupe Buenos Aires hit on an effective and dramatic way to highlight the scandal of child labor, with 215 million largely invisible underage workers around the world.The Argentine agency invented companies in industries that often employ and exploit children (textiles, toys, coffee and food) and then created fake LinkedIn profiles in different countries for about 50 children who supposedly worked there. Those fictitious children then each issued hundreds of invitations to LinkedIn users to connect with them. Anyone…
  • International Small Agency of the Year, Gold: Deportivo

    28 Jul 2014 | 3:00 am
    As a company that believes innovation is the best form of communication, Deportivo lives up to its own hype. The Swedish agency invented a machine that turned sweat into drinking water for UNICEF; devised a social alarm clock for Philips; and integrated Facebook Graph Search into a campaign for MTV."We've found that businesses are prepared to pay to get people talking about their brands," said Mattias Ronge, co-founder and chief strategy officer. "We always start with earned media at the core of every campaign, which is what distinguishes us from ad agencies. You can amplify a message by…
  • International Small Agency of the Year, Silver: +Castro

    28 Jul 2014 | 3:00 am
    Buenos Aires innovation house +Castro lives its business model with a small core staff of about 15 senior people, plus countless collaborators, from architects to a cardiologist, recruited on a project basis. The agency even moved late last year to a former stable block for racehorses in order to share space with three other companies that are frequent collaborators, including co-founder Pedro Saleh's integrated production company Sake.The three-year-old agency works only on a project basis, and its biggest clients, who keep coming back, are Mondelez, Disney and Danone. Many of those projects…
  • International Small Agency of the Year, Silver: Volcano

    28 Jul 2014 | 3:00 am
    Johannesburg-based Volcano has thrived for 20 years on long relationships with blue-chip multinationals like Procter & Gamble, Nestl and Sony, but this year it also impressed with market-share-grabbing launch campaigns for Garmin personal fitness devices and Act II ready-to-eat popcorn, as well as a repositioning of Tabasco sauce.Spanning advertising, PR, social, digital and design, South Africa's Volcano has 70 staffers and has become a springboard for brands wanting to reach the whole continent. Projected revenue for 2014 is $20 million, up from $15 million last year.For the launch of…
  • China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

    24 Jul 2014 | 8:15 am
    China's fast-growing BlueFocus Communication Group is entering the U.S. market by buying a majority stake in groundbreaking design-and-branding company Fuseproject, founded by Yves Bhar.The deal is a high-profile move for BlueFocus, which has been eyeing U.S. deals after several in the U.K. Mr. Bhar is the designer behind the Jawbone UP24, the Ouya game player and the One Laptop Per Child project for developing countries. Fuseproject recently redesigned PayPal's logo and brand identity.The purchase is a gateway to Silicon Valley for BlueFocus, which got its start as a PR company focused on…
  • add this feed to my.Alltop

    Advertising Age - Hispanic Marketing

  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
  • J.C. Penney Aims Marketing Squarely at Latinas

    9 Jun 2014 | 3:30 am
    J.C. Penney is ripping up its marketing playbook once again, this time fashioning itself as the department-store destination for Hispanics.It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval; repeated shifts in strategy; and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the Hispanic customer -- it's identified the demographic as its "North Star."The push will be on display this week with an expansive World Cup campaign that specifically addresses Latinas (there is no…
  • Ad Age's 2014 Cover Contest Finalists: Which Design Would You Pick?

    9 Jun 2014 | 3:00 am
    Continue reading at AdAge.com
  • add this feed to my.Alltop

    Advertising Age - Rance Crain

  • Jane Newman on How Planning Kept Apple Creatives on Right Track

    28 Jul 2014 | 8:10 am
    "I like risk. I like doing things that haven't been done before. It's a fault. It's a character fault, I think."Jane Newman made that statement with a laugh, as if she were quite willing to live with that little defect.She's taken a lot of risks in her life, and most of them have worked outto the betterment of the advertising industry and poor children in Africa. Continue reading at AdAge.com
  • Why Can't B-to-B Advertising Be More Like B-to-C? It Already Is

    23 Jun 2014 | 6:00 am
    I watched "My Fair Lady" the other evening, and I was especially struck by Rex Harrison's lament: "Why can't a woman be more like a man?"Well, we all know that's not going to happen (and I think he concluded by the end of the movie that he had "grown accustomed to her face" and liked Eliza Doolittle the way she was).But the question again became relevant, in a slightly different context, when I attended the Business Marketing Association's conference in Chicago. Why can't b-to-b advertising be more like consumer advertising? Continue reading at AdAge.com
  • AmEx's Aldo Papone on How 'Thinking Real' Can Make Ads That Last

    9 Jun 2014 | 8:00 am
    "There is a predilection in corporate America for making simple issues complicated."Making things simple again, in business and in advertising -- that's the philosophy that guided Aldo Papone as he moved up the ranks at American Express."Going back and looking at some of the solutions that are often just in front of your eyes, you realize that you should have been able to resolve the issue in an easier way. So often the answers are obvious and you're looking for them when they're right in front of you," Aldo explained to me during a video interview on the occasion of his induction into the…
  • Will Beats Keep Apple Cool or Will People Think It's Trying Too Hard?

    19 May 2014 | 5:00 am
    Did Apple overact when it was called out for losing its cool?It sure seemed like it, at least at first. Samsung, as part of a $200 million marketing blast, made fun of Apple in its TV ads by depicting old people (like parents) standing in line for the new iPhone.Apple wasn't happy. During a patent trial between the two companies, emails emerged from Apple's VP of marketing warning longtime Apple agency TBWA that "something drastic has to change. Fast." Continue reading at AdAge.com
  • Ed Lewis on Growing Essence Magazine Empire From Those First 13 Ad Pages

    5 May 2014 | 6:00 am
    If it hadn't been for baseball legend Jackie Robinson, Edward Lewis might not have been able to start Essence magazine.Jackie Robinson was Ed's "hero and idol," the magazine founder said. "I had the great pleasure to meet him," and that inspired Ed to make a call to the bank Jackie Robinson helped start, Freedom National, to apply for a $13,000 loan.Ed had no collateral, and the president of the bank wondered how he would pay it back. But the bank president said he believed in Ed, thought he had character and lent him the money. "If he had not done that, I may not be sitting here talking to…
 
  • add this feed to my.Alltop

    Advertising Age - The Media Guy

  • Eight Media and Marketing Buzzwords That Must Die

    28 Jul 2014 | 10:00 am
    Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: "Artisan is how this club rolls."Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has officially been drained of the last bits of aura and snob appeal it theoretically once had.That said, it's probably unfair to single out McDonald's, because long before the…
  • The Trailer for Vice's New ISIS Documentary is Completely Terrifying

    25 Jul 2014 | 11:30 am
    Over the years here at Ad Age, we've written many admiring things about Vice -- like when we named its flagship monthly to our Magazine A-List in 2010, noting that the "ultimate glossy outsider has quietly spawned a global media empire while becoming an unlikely journalistic powerhouse."These days Vice gets as much attention for its bluster and seemingly endless ambitions (and supposedly ever-escalating valuation), but if you have any doubts about the organization's commitment to hard-hiting international journalism, well, just watch this newly released trailer for an upcoming Vice…
  • Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back

    24 Jul 2014 | 11:49 am
    Welcome to Vol. 4 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything! So send me an email with "Media Guy Mailbag" in the subject line. More details below.First I want to note that while most of the reader feedback I get comes to me by email or via social media, sometimes folks still physically send stuff -- or even have it hand-delivered. Case in point: A flower arrangement that recently arrived at Ad Age headquarters in Manhattan.I'm pretty sure the…
  • William Shatner Reviews Facebook's Celeb-Only App

    23 Jul 2014 | 11:35 am
    Last week, Facebook introduced Facebook Mentions, an app limited to people with verified pages in the U.S. that's designed to make it "easy for public figures to talk with their fans and each other on the go." In other words, Facebook appears to have a bit of Twitter envy -- given that Twitter is Celebrity Central in social media -- and thought that by kissing up to celebs with a special app, it could get them to give it more free content for us normals to engage with.Yesterday, William Shatner took to his new "Shatner Speaks" Tumblr blog to critique the app, comparing it to the Facebook apps…
  • Jon Stewart: Let's Do a $10 Billion Kickstarter to Buy CNN

    23 Jul 2014 | 9:50 am
    The news that CNN might go up for sale if Rupert Murdoch's 21st Century Fox succeeds in buying Time Warner has had Jon Stewart wondering about potential buyers -- and he decided we should just buy it. On last night's "Daily Show," he kicked off a (faux) $10 billion Kickstarter campaign, complete with its own Kickstarter-lookalike page at LetsBuyCNN.com. The supporter rewards include the chance to "Take molly with Fareed Zakaria" ($25,000), two weeks of blanket, round-the-clock CNN coverage of your "hunt for your lost car keys" ($5 million), and even the opportunity to "Host a CNN anchor…
  • add this feed to my.Alltop

    Advertising Age - Guest Columnists

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • Brand Journalism Is a Modern Marketing Imperative

    21 Jul 2014 | 3:50 am
    In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand journalism was McDonald's new approach to marketing. No single ad could tell the whole multi-dimensional story of a mega-brand like McDonald's, which means different things in different regions to different people in different situations with different needs. A brand's story cannot be a simple-minded, over-simplification of a complex brand idea. In our current mobile, digital, multi-platform, sharing economy, brand journalism is an even more…
  • As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate

    15 Jul 2014 | 4:00 am
    Working with clients that have in-house creative departments is nothing new. However, there is a shift happening, in which in-house creative teams are getting more involved in the work agencies have traditionally been hired to do, and the creatives that are filling these departments are getting much better.Part of this shift is being driven by clients' concerns about lowering costs, and also a desire to bring more creative thinkers into their organizations. In the past few years, there have been many young, talented art directors and writers who have left the agency world to go over to the…
  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
  • add this feed to my.Alltop

    Advertising Age - Adages

  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
  • Albania Announces Winner of Agency Review on National TV

    20 May 2014 | 9:30 am
    Marketers, take note. This might be a new way to inspire agencies to fight hard to win your accounts.The government of Albania recently announced that it had picked creative agency StrawberryFrog and APCO Worldwide to lead a global ad campaign -- and did in an elaborate awards function that aired on national TV.The winning campaign, presented by StrawberryFrog and APCO Worldwide, was titled "Go Your Own Way," and will include digital and social media, short films and PR. Continue reading at AdAge.com
  • Jordan Zimmerman Offers 'Once in a Lifetime' Meeting With Himself

    15 May 2014 | 4:00 am
    The video you are about to watch is not an Onion parody of an infomercial.It's an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a "once in a lifetime" opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.As part of an effort to generate publicity for his new book, "Leading Fearlessly," Mr. Zimmerman is fearlessly leading a social-media video challenge called "Meet Jordan Zimmerman." Continue reading at AdAge.com
 
  • add this feed to my.Alltop

    Advertising Age - The Big Tent

  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
  • Did You Miss Out on the Super Bowl of Marketing to Black Women?

    7 Jul 2014 | 11:30 am
    Like a good party, you should be kicking yourself if you weren't there. Sunday, July 6 concluded the four-day event known as the Essence Festival. The event celebrated its 20th anniversary with a bang, exceeding attendance expectations while continuing to be the number one gathering event of Black women. While over 100,000 Black women converged on New Orleans, so did Prince, Hollywood, think-tank representatives and staples of the brand world. Like no other event, Essence Festival was an opportunity to engage married, single, millennial, gen x, baby boomers and all socio-economic levels of…
  • BBDO Teams with Marvel on New Avengers Comic Book

    22 May 2014 | 12:10 pm
    The comic book that finally resulted is an evolution of a tale written eight years ago -- one of four the agency originally thought up around various Marvel heroes."The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world," Mr. Michaels said. "Today's world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational."The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to…
  • add this feed to my.Alltop

    Advertising Age - Campaign Trail

  • Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

    21 Jul 2014 | 7:30 am
    A self-described "avowedly non-partisan" digital political firm has a controversial patent for voter targeting, a new CEO -- and clients that are fighting against Obamacare even as other clients seek to implement it.Audience Partners already is touting its voter-targeting ad system as "patented," and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy…
  • Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

    11 Jul 2014 | 7:00 am
    It's become a political rite of passage: When a political party unveils a new tech-related initiative, detractors on the opposite side of the aisle inevitably pounce with parody sites and social-media lampoons. The latest hazing victim was the Republican party, after the launch of the new .gop domain.In a novel approach to spurring adoption of centralized-digital platforms among like-minded campaigns and organizations, the Republican State Leadership Committee is the official registry for the .gop domain. What that means in practice is that the RSLC, which works to elect Republican candidates…
  • Political Groups Start Trickle-Down Tech Training for Midterms

    8 Jul 2014 | 4:00 am
    Dave Griggs struggled to hear the phone above the rain and whipping winds of a summertime storm climbing up the east coast last week. The Democratic Legislative Campaign Committee's national field director was in Miami, battening down the hatches for the inevitable electoral gales to come in November. Mr. Griggs and two other DLCC colleagues were in the dreary Sunshine State for some follow-up training with campaign staffers working on local races.Mr. Griggs is not alone. Democratic and Republican party operatives have trekked across the country to teach state party caucus representatives,…
  • Inside Cannes' First Health and Wellness Jury

    16 Jun 2014 | 10:35 am
    Before the Cannes ad festival got underway in earnest, it kicked off with a new mini-festival focused on health, wellness and pharmaceutical advertising. Edelman's Carolyn Paul explained how the first jury for health and wellness came to its decisions.Since it was the first year for this jury, was it difficult setting ground rules for how to choose award winners?The added responsibility of being on the jury in the inaugural year was certainly something we were all very aware of, and something our jury President, the very gracious Kathy Delaney, reminded us of when we first gathered in the…
  • In Flashy New World of Campaign Tech, List Rental Is Still a Political Force

    16 Jun 2014 | 3:45 am
    Media coverage of political campaigns nowadays tends to focus on things like social media, tech-savvy organizing and voter micro-targeting popularized by Obama campaign quants. But those bright, shiny objects distract from the mundane, yet proven tradition of donor-list rental.In politics, as in business, you have to spend money to make money. And the renting of donor lists is one of the best ways to do that. In fact, contact lists gathered by the Obama for America and Romney for President campaigns are among the largest political lists around today, and they're essentially for sale.A perusal…
  • add this feed to my.Alltop

    Advertising Age - DigitalNext

  • Foursquare: It's Time to Be Open About Metrics

    25 Jul 2014 | 8:23 am
    After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.Foursquare has refused to release its metrics on monthly active users (MAUs) since it launched in 2009. I should know, as I've asked them repeatedly while representing two different agencies. Then I had an exchange with Foursquare, which I told I was considering writing this column. I'm still no closer to an answer.What…
  • Why We Oppose Do Not Track and How to Fix It

    25 Jul 2014 | 7:10 am
    The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track…
  • How to Create Effective Evergreen Content

    24 Jul 2014 | 7:00 am
    As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation's claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google's dizzying deluge of updates.Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen -- hefty and healthy chunks of information that are…
  • Digital Metrics Delirium: How to Drive the Results That Actually Matter

    23 Jul 2014 | 7:10 am
    The world demands accountability, so marketers feel compelled to measure everything. But measurement technology is dramatically imperfect. The result is that, more often than not, we measure what's easy to measure instead of what's right to measure.Digital appears to be the "promised land" because its count-ability gives us the accountability we crave. The truth, however, is that digital leads many marketers to reverse-engineer their goals to fit their metrics. Goals are determined by what we can put a tracking pixel on, rather than by asking what needs to be done to move our businesses…
  • Marketers: Don't Miss Out on Summer Music Festivals

    18 Jul 2014 | 7:31 am
    Woodstock, which began with three days of peace and music on Max Yasgur's farm back in 1969, has evolved into a music festival season that spreads across the country for months on end.From The Hangout Festival in Alabama in May to New York City's Governors Ball in June and Maryland's Virgin Freefest in September, music festivals are experiencing a major renaissance. Along with the fans come the brands, eager to market their products to millennials in attendance.If you don't want to miss out on any of the music festival action, you will literally need to be all over the country, all summer…
 
  • add this feed to my.Alltop

    Advertising Age - Small Agency Diary

  • 24: The Most Important Number for Small-Agency Owners

    25 Jul 2014 | 3:45 am
    I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be "maintaining and increasing sales." It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don't. I likely wouldn't fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don't get me wrong -- all of these are productive goals to have if you want to prosper, but they are all…
  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
  • CrossFit, MINI U.S.A., and Shiner Bock Beer to Speak at Small Agency Conference in Austin

    17 Jun 2014 | 3:30 am
    Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group's MINI U.S.A., along with the car brand's longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for…
  • A Millennial Talks: What the Job Owes Us and What We Owe the Job

    21 May 2014 | 9:00 am
    The higher you climb in the agency world, the easier it becomes to pass judgment on the next generation of talent. They lack loyalty. Have unreasonable expectations. Need to be pampered. Won't put in the time.To test some of these assumptions, I decided to take a closer look at the career and work ethic of someone whom, for better or worse, I first introduced to the advertising business.Ten years back, I offered a young woman about to graduate from high school a summer job answering the phones, stocking the kitchen and running errands. Amy turned out to be a find. I would occasionally wonder…
  • Publicom Was Good for Small Agencies but Collapse Is Even Better

    13 May 2014 | 8:23 am
    For years -- perhaps eons -- mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn't mean better.Last July, I wrote about "Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies." Today, I'm writing about three reasons why the collapse of the mega-merger is even better. Continue reading at AdAge.com
  • add this feed to my.Alltop

    Ads of the World™ blogs

  • Ads of the World April 2014 Winners

    ivan
    14 Jul 2014 | 4:03 pm
    Best Film
  • New Report By JWT Examines The Circular Economy

    ivan
    4 Jul 2014 | 9:37 pm
    JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.
  • Ads of the World iPad App

    ivan
    20 Jun 2014 | 2:26 pm
    The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.
  • Ads of the World March 2014 Winners

    ivan
    31 May 2014 | 3:34 pm
    Best Film
  • Return of The Ashes

    ivan
    2 May 2014 | 8:52 am
    Wildfire is a serious and recurring problem in Thailand. Between 1985 and today, 92,106 wildfire incidents have occurred, 95% of it manmade, damaging a total of 55,600 acres of priceless rainforest and agricultural land. Firefighters are also in short supply, often inadequately equipped. The result is an ever increasing number of wildfires, from year to year.
  • add this feed to my.Alltop

    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
 
  • add this feed to my.Alltop

    Dixon Schwabl Incites

  • We’re Being Followed

    Stacy Lake
    10 Jul 2014 | 11:00 pm
    It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit. It’s no coincidence. It’s called retargeting, and it’s extremely smart marketing. As consumers, we’re bombarded by information all day, every day, and we want information about things that are relevant to us. As marketers, this means we can use readily available information to give our potential…
  • Fourth of July – By the Numbers

    Kathy Ritchie
    1 Jul 2014 | 11:00 pm
    Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you! Historical Statistics -      When our nation was newly formed, there were 2.5 million people living here, where today there are more than 317 million (Census) -      John Hancock was the first to sign the Declaration of Independence (History.com) -      Out of the 56 people who signed the Declaration of Independence,…
  • I Got Engaged at the World Cup

    Stacy Lake
    18 Jun 2014 | 11:00 pm
    You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand. Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo. As I watched the game, it was difficult not to notice the digital banner along the boundary line. A URL briefly caught my eye: GOL.MCD.COM. I didn’t think anything of it, until it was…
  • Why Setting Expectations is Useful in Soccer—and Social Media

    Andrew Knoblauch
    12 Jun 2014 | 11:00 pm
    Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working. It’s that same logic that caused Klinsmann to leave America’s most storied footballer off the…
  • Make Your Writing Three Times Better

    Charles Benoit
    4 Jun 2014 | 11:00 pm
    Writers use it all the time, you’ve used it yourself and I’m using it right now. It’s writing in threes, and thanks to a new study in the Journal of Marketing, we now know why we like writing in threes and why it works so well. The study, conducted by two marketing and behavioral-science professors, shows that when you’re trying to sell something—a car, a politician, a marriage proposal—three claims is the way to go: “It’s sleek, stylish and loaded with horsepower!” “I’ll lower your taxes, slash the budget and put a chicken in every pot.” “We get along swell, I’ve…
  • add this feed to my.Alltop

    The Ad Contrarian

  • What Are Agency Services Worth?

    28 Jul 2014 | 12:01 am
    I spent 40 years in the agency business. For about 35 of those years I was in agency "management." By that I mean I was a shareholder or partial owner of an agency. One of the most confusing parts of managing an agency is figuring out what to charge clients. When I started, it was pretty easy. Generally, we got the equivalent of a 15% commission on media spending. Sometimes, it was structured
  • Why Your Social Media Strategy Sucks

    24 Jul 2014 | 12:01 am
    You've probably noticed that about 93% of all TV commercials are lousy. And so are about the same percent of movies, TV shows, books, songs, and paintings. If you think all this crappy stuff is around because people aren't trying very hard, you're wrong. The reason is actually quite simple: Producing good stuff is really, really hard. And there are very few people who can do it. Nobody sets
  • Twitter Giving Up On Social Media Marketing?

    23 Jul 2014 | 12:01 am
    Here at The Ketel One Executive Center of The Ad Contrarian Global Headquarters, we've been saying for some time that: a) The delusion of social media marketing is rapidly evaporating b) Social media sites are morphing into channels for carrying traditional paid advertising as fast as they possibly can There are three reasons for this 1) Consumers have shown approximately zero interest in
  • Technology And Consumer Behavior

    21 Jul 2014 | 12:01 am
    Last week I gave a talk at a national real estate conference. What do I know about real estate? As I told the conference, the only real estate transaction I ever made a nickel on was when my house burned down.  Putting the talk together, however, gave me an opportunity to clarify some thoughts I've had about the relationship between technology and consumer behavior. Here's an edited excerpt
  • The Dumbest People On Earth?

    16 Jul 2014 | 11:44 pm
    Just when you think the online advertising industry can't get any more absurd, they prove once again how groundbreakingly awesome they are. The current buffoonery is over "viewability." You see, twenty years into online advertising, advertisers are finally getting their heads out of their behinds and realizing that about half the ads they have been paying for are not viewable. We're not
  • add this feed to my.Alltop

    Beyond Madison Avenue RSS News Feed

  • BFG 9000 Wins GoDaddy

    Dwayne W. Waite Jr.
    29 Jul 8549 | 6:04 am
    Summary: In case you haven't heard, the web domain giant GoDaddy.com has officially changed its agency relationship. The new reigns now belong to BFG 9000, who is taking over for Deutsch. It's been reported that the CMO of the company believes...
  • Redskins, Deadskins, Does it Really Matter?

    Dwayne W. Waite Jr.
    29 Jul 4872 | 6:05 am
    Summary: Political correctness has infiltrated just about every aspect of our lives here in the United States. Be careful with what you say. Be careful how you say or label certain things. Goodness forbid someone gets offended. Every part of our society has been picked on and criticized -- except for football. Until now. The Washington Redskins have been beating back the call...
  • The Page Is Blank. Now What?

    Jerry Northrup
    29 Jul 2851 | 6:06 am
    Summary: That's the question I asked myself when I first thought there could be value in trying to put into words what copywriters do to put concepts into words. There isn't just one answer. But my goal is to provide insights that will help writers at every level generate better copy while providing greater understanding of the job itself (what copywriters do and how they do it, etc.) to those who employ and work with them. Ideas on paper are never a waste of paper. I've often heard it said that, "Great ideas can come from anywhere and anyone."
  • When Consumers Copy Choice

    Dwayne W. Waite Jr.
    25 Jul 2014 | 6:25 am
    Summary: Consumers are not the best at making decisions. In an environment where we are bombarded with so many options, paired with even more irrelevant information and variables that affect judgment, it is easy to see why consumers have a difficult time. And when consumers are placed in situations where they have very little information...
  • 5-Hour Energy Crashes Into Court

    Dwayne W. Waite Jr.
    24 Jul 2014 | 7:30 am
    Summary: The early 2000s saw an interesting race in the energy drink market. Monster, Rockstar, Red Bull, and many others poured into supermarkets, gas stations, convenience stores, and college campuses. Forget the "traditional" Mountain Dew, or MD's now defunct but crazier cousin Surge...
 
  • add this feed to my.Alltop

    methodsavvy.com

  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that emphasizes collaboration and transparency, both internally and externally, through a horizontal management structure. This is the first time that Method Savvy has qualified for and been awarded the Best…
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one thing is certain—it involves careful analysis and strategy. What does soccer have to do with marketing, you ask? A marketing analyst draws actionable insights or results from the data they acquire, whether this is for a specific campaign or all…
  • Funnel Cloud or Tornado: Understanding Your Marketing Funnel

    Shana Simon
    29 May 2014 | 11:23 am
    It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the middle half & go straight to bottom-funnel sales push tactics without evaluating the lead quality. We could talk your ear off about SEO, PPC and social media as many blogs do; but the difference between…
  • Method Savvy Receives 2 Hermes Creative Awards

    Shana Simon
    21 May 2014 | 10:29 am
    Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift Solutions launched its new website in September 2013, featuring an intuitive parallax design. Hermes awarded the site (www.ziftsolutions.com) with a Platinum Award, which is the most…
  • Laziness is Key for Marketers

    Shana Simon
    28 Apr 2014 | 12:23 pm
    Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is looking for. In simplest terms, your ads should make a potential customer’s life as easy as possible by providing specific answers or solutions to their specific questions. Google’s main goal is making sure the…
  • add this feed to my.Alltop

    Notes From The Napkin

  • Fall 2014 Account Service Internship

    23 Jul 2014 | 3:00 pm
    Alright undergrads, here’s your chance to get some of that “real world experience” everyone keeps talking about. Schaefer Advertising Co. is looking to fill our fall 2014 account service internship. We’re a close-knit Fort Worth agency that takes both work and play pretty seriously. We serve a diverse group of clients in a variety of industries, including consumer, healthcare, travel & tourism and business-to-business. That’s just another way of saying that you’ll never be bored. This isn’t one of those internships where you sit on Facebook all day (unless you’re doing…
  • Schaefer Advertising, this is Amanda?

    9 Jul 2014 | 8:30 am
    Everyone, this is Amanda Peredo, Schaefer’s new operations coordinator. As “The O.C.,” Amanda will be the friendly voice that takes your calls, the smiling face that greets you in our lobby and the person we complain to when we’re out of snacks. Recently, I sat down with Amanda to ask her the hard-hitting questions Channel Scott News is known for. Scott: Hi, Amanda. How’s it going? Amanda: It’s good! How are you? S: Hey, I’m the interviewer here, okay? A: Oh, uh…okay. S: But I’m fine, thanks for asking. So – tell me everything about yourself in a blog-friendly number of…
  • A Summer Sequel

    7 Jul 2014 | 8:30 am
    She claims to single-handedly fund Yogurt Land. She wants to name her own OPI polish “Sweet Colada Sunshine.” And she would pay to be in Beyonce’s music video Love on Top. Ladies and gentlemen, Taylor DePuma has found her home at Schaefer.  But she’s no stranger. Taylor started at Schaefer as an account services intern before finishing up her senior year at Texas A&M. Now, she’s back for good as a full-time account coordinator. As an intern, she blogged about the Schaefer teams “hilarious” behaviors, so, for her feature blog post, we are going to share with you the funniest…
  • Schaefer Advertising Co. Receives District-level ADDY Awards

    23 Jun 2014 | 8:21 am
    Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of 26 awards. With over 500 entries, the awards won by Schaefer included nine Gold, 10 Silver, five Bronze, one Special Judges, and Best of Show overall. The District Ten award-winning campaigns originally won Gold…
  • 2014 TCU Baseball: The Spotlight

    19 May 2014 | 9:29 am
    2014 TCU Baseball: The Spotlight: Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!
  • add this feed to my.Alltop

    Advertisers

  • Branding people is wrong

    Sue Imgrund
    28 Jul 2014 | 2:51 am
    In my early days in branding, there was a lot of talk about brands being like people. One brand had a “sophisticated, witty, inspiring” personality. There was another one that was continually “reinventing itself according to the Zeitgeist“, like Madonna. Yet another was “your best friend, who truly understands you and is always there when you need her, for tips and advice.” This stuff was all very well up to a point, as long as those bright young marketing people remembered it was just an analogy. But it often got out of hand, with those oh-so-keen execs…
  • An insight that rings my bell

    Sue Imgrund
    22 Jul 2014 | 6:59 am
    For all the trivial jingles and frivolous apps that we get involved in creating in the ad business, it’s always gratifying to see strategic and creative communication skills used for good. I don’t just mean those brands that decide to leap on to whatever is the latest “issue” band wagon with some tenuous connection to their product, but agencies who get together with NGOs and grass roots organisations and combine their skills and knowledge. One such partnership is that between Ogilvy and Mather, India and Breakthrough, a global human rights organisation that uses…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re…
 
  • add this feed to my.Alltop

    Only Dead Fish

  • OKRs

    Neil Perkin
    25 Jul 2014 | 12:10 pm
    Thanks to the always good Wunderkammer newsletter for pointing me at this piece on OKRs (Objectives and Key Results) the simple but very sensible organisational system that originated in Intel but has been a long-term staple at Google. The system, involving setting quarterly measurable, definitive objectives at a company, team and/or individual level, and then supporting that with quantifiable key results seems obvious but I suspect most companies fail to do it in quite such a simple, straight forward way. I particularly liked the idea of a scoring system between 0-1 that not only…
  • Failure Demand

    Neil Perkin
    23 Jul 2014 | 2:14 pm
    "The distinction between 'failure demand' - demand caused by a failure to do something or do something right for the customer and 'value demand' - what the call centre exists to provide, is a distinction that few call centre managers make. I find that many call centre managers do try to determine the reasons for a customer call, but they do so with an 'internal' - 'what we do with it' - perspective; when I look at call coding I find the codes make no distinction between value and failure demand. Worse, call coding is often 'compulsory' - it is a forced part of the wrap-up. This only…
  • Manager's and Maker's Time

    Neil Perkin
    21 Jul 2014 | 8:02 pm
    "In my experience, most people don’t schedule their work. They schedule the interruptions that prevent their work from happening." I'm over in NYC on a brief work trip and whilst here managed a catch up with Dan. One of the things we ended up talking about was this great piece on the chokehold of calendars which makes a simple but powerful point about how calendars can become a 'record of interuptions' rather than a useful tool for managing time. The sentiment of the post reminded me of Paul Graham's essay (that I also mentioned here) that talks about the difference between what he calls…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    21 Jul 2014 | 5:19 am
    A bit late due to travel but here are my favourite links from this past week, curated by Fraggl: Nicely put: The great fragmentation or why we're all weirdos now This makes sense - the future of passwords is no passwords One of the fascinating Superflux projects talked about at this week's Firestarters by Anab Jain: Open Informant Nice anti-road rage work here (above) by TFL and M & C Saatchi And of-course you can sign up to Fraggl here.
  • The Growth Share Matrix Revisited

    Neil Perkin
    18 Jul 2014 | 12:32 am
    Thanks to Andrew Warren-Payne for pointing me at this work by Boston Consulting Group revisiting their classic growth share matrix. The matrix, originated by BCG founder Bruce Henderson 40 years ago, famously plots a product portfolio on a 2 x 2 against growth rate and market share, giving us categorisations like 'stars', 'problem child' (or 'question marks'), 'Dogs' and 'Cash Cows', and is a key part of business school teaching on strategy. Many large organisations have used its principles of mapping company competitiveness (share) against market attractiveness (growth) as the basis for…
  • add this feed to my.Alltop

    The Melamed Riley Blog

  • The Power of Using Advertising Characters in B2B Marketing

    Kathleen
    28 Jul 2014 | 5:00 am
    Michelin tires, Kellogg’s Frosted Flakes and Eveready Energizer batteries. What comes to mind when you think of these three brands? Why, the brand’s advertising characters, of course! The creation of characters to personify a brand has been a trend for years and it probably won’t let up any time soon. Why is it that, despite how dated the concept of using characters in advertising is, advertisers continue to recommend and use them for brands? Because they work, that’s why. A good advertising character can not only serve as a quick reminder of a brand, but it can be relevant for years…
  • Tweaking Your B2B Marketing Without Changing Your Brand Essence

    Rick
    25 Jul 2014 | 5:00 am
    CHALLENGE: We created a B2B marketing campaign for MiraTEC Composite Wood Trim some 5+ years ago to communicate to builders and remodelers that while the product was made primarily of wood, its moisture resistance was outstanding and didn’t swell, rot and decay like wood. The campaign, to put it simply, worked. This visually striking print concept helped establish the brand as a formidable player in the trim category, as competitors began positioning themselves in sales calls as “just like MiraTEC.” A brand’s awareness and reputation are obviously strong when competitors are using…
  • Walnut Wednesday Summer Tour 2014: Sushi on the Roll

    Guest Author
    23 Jul 2014 | 5:00 am
    Food Intro: If there is one type of food that is on the rise (er, should I say on a roll) it’s sushi. What better way to celebrate stop number ten of the Melamed Riley 2014 Walnut Wednesday Summer Tour than with: Mobile Sushi Bar – Sushi on the Roll? Food Truck Name: Mobile Sushi Bar – Sushi on the Roll Type of Food: Seafood/Sushi Who Should Eat Here: Got the taste for sushi? Never tried it? Either way, there is something for the faint of heart or sushi snob.     Review: Like it or not, sushi has become one of the most trendy food options available. I just jumped on the sushi…
  • Why Bad Grammar in Advertising is a Good Thing

    Sarah
    22 Jul 2014 | 5:00 am
    One of the things that immediately attracted me to the wacky but wonderful world of advertising was the concept of taking “creative license.” I loved the idea of bending (okay, breaking) rules to make a communication more powerful, emotional or comical. In my early days as a copywriter, I worked with a proofreader who was up in years, at least by ad agency standards. (She claims to have dated Ansel Adams “back in the day” if that tells you anything.) She would shuffle into my office holding one of my scripts like it was a used tissue, and smugly point out all of my grammatical…
  • Walnut Wednesday Summer Tour 2014: Wholly Frijoles

    Guest Author
    16 Jul 2014 | 6:45 am
    Food Intro: Loco for tacos? Search no more. I’ve found your one-stop taco shop or taquería at truck stop number nine of the Melamed Riley 2014 Walnut Wednesday Summer Tour: Wholly Frijoles. Food Truck Name: Wholly Frijoles Bonus Food Truck Mention: Mason’s Creamery Type of Food: Authentic Mexican cuisine Who Should Eat Here: You must eat here if you have any appreciation for freshly made Mexican food that doesn’t have an ounce of being “Mexi-Americanized.”   Wholly guacamole! It’s Wholly Frijoles! Review: I don’t know about you, but there is something about fresh…
  • add this feed to my.Alltop

    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • Social Media is a Canvas, Not a Skill

    Meagan Mastriani
    23 Jul 2014 | 9:25 am
    Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives. We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound…
  • Be a Great Marketer, Not an Asshole

    Brian Easter
    16 Jul 2014 | 1:26 pm
    Marketing is fun—especially digital. This industry is packed with super-talented and passionate people. However, this fun environment—this talent and passion—creates a unique breeding ground for growing and nurturing assholes. And not your average assholes. All industries have assholes, but ours have some of the worst. We have the marketing asshole. The marketing asshole is complex. They’re marketers, which means they’re good at communicating, so their inner asshole is a little harder to see at first. It’s shielded by “innovative ideas” and “profound prose.” The worst…
  • Security Alert: Simple Google Queries Uncover Sensitive Government Documents

    Nate Shivar
    10 Jul 2014 | 10:20 am
    Most people who spend a good bit of time online know that you can do special additions to your searches to help Google find what you want – things like adding quotes around your search to find an exact phrase or specifying a timeframe. But even still, we have trouble finding exactly what we’re looking for – often because we don’t know how to ask. And that’s where really understanding search operators can make a huge difference. Even beyond quotes and timeframes, you can use search operators like filetype: or site: to help Google understand your specific intent. Google’s…
  • What’s New in Digital Paid Media

    Kelly Sullivan
    2 Jul 2014 | 10:39 am
    Quite a bit has happened in the world of paid media over the past two months. Unfortunately, this post isn’t long enough to touch on everything, but we’ve done our best to recap the top updates, releases and trends from May and June. Google AdWords Shopping Campaigns Shopping campaigns launched early this year as a way to more efficiently manage PLAs. Last month, Google revealed that this type of campaign would be the default for all PLA advertisers beginning in late August. Get the low down on Shopping campaigns, watch tutorial videos and download Google’s new Shopping campaign…
  • Why Fútbol Is More Popular than Football

    Farah El-Behadli
    24 Jun 2014 | 7:53 am
    In the days and weeks (and, for some of us, years) leading up to the 2014 FIFA World Cup, the entire world shifted its attention to Brazil in anticipation of the opening match. The World Cup is the most globally televised sports event in the world, with millions tuning in to catch each game. The final match even draws more global viewers than the Super Bowl – easily considered by Americans to be the biggest television event of the year. Fútbol’s popularity around the world can’t be denied, as it dwarfs iconic American sports like baseball and football. The only question is why. For…
 
  • add this feed to my.Alltop

    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • MLM Attorney, Kevin Thompson, on Bloomberg TV

    Kevin Thompson
    22 Jul 2014 | 3:46 pm
    I had the privilege of being on Bloomberg for a small segment talking about Bill Ackman’s latest presentation. The 7-minute segment can be viewed above. Ackman’s presentation today, if you can spare 3+ hours, can be found here. Before summarizing his argument, it needs to be said that he heavily promoted this presentation yesterday. He was like Muhammad Ali talking about the Thrilla in Manila, saying it was “the most important presentation of his life.” He further said that this would be the “death blow” to Herbalife. He successfully spooked the market,…
  • (ARTICLE FEATURED IN SEEKING ALPHA) Battle Over BurnLounge: Both sides claim victory

    Kevin Thompson
    16 Jun 2014 | 10:39 am
    Below is an excerpt from my article about the Ninth Circuit opinion on BurnLounge.  The article can be read in full over at Seeking Alpha.  It’s an important subject.  Click here to read it. Summary The Court successfully threaded the needle on the issue of “ultimate users,” essentially creating two classes of participants. The Court provided several factors throughout the opinion to help outsiders deduce the motivation driving consumption. This is especially helpful in assessing $HLF. The Opinion will require the FTC’s pyramid scheme expert to create another analytical…
  • Ninth Circuit Releases BurnLounge Decision

    Kevin Thompson
    2 Jun 2014 | 9:30 am
    The Ninth Circuit released it’s decision in the BurnLounge case. In summary, it’s bad for BurnLounge, good for network marketing industry.  If you will recall, BurnLounge was held to be a pyramid scheme by a Federal District Court in California. BurnLounged appealed, arguing that the court used an improper standard when it determined BurnLounge to be a pyramid scheme. Watch the video below to get a quick summary of the Ninth Circuit’s decision. I intend to publish a more detailed analysis once I’ve had time to read the full opinion. You can read the opinion below (or…
  • PRESS RELEASE FROM THE FTC: “When it comes to pyramid schemes, don’t be in denial”

    Kevin Thompson
    13 May 2014 | 7:31 pm
    If you’re reading this via email, please click the image above to view my video on the subject.  The FTC is finally starting to talk, and we better pay attention. The FTC has recently announced a “Stipulated Order for Permanent Injunction” in its case against Fortune Hi Tech. There’s no surprise here…the founder of FHTM has recently passed away and there was not much to fight over once the initial injunction was in place.  The injunction is what we’ve been expecting: the company is prohibited from operating as an MLM and they’re ordered to pay cash to the…
  • We Got it Done. DSA Model Legislation Passes in Tennessee

    Kevin Thompson
    2 May 2014 | 12:04 pm
    We got it done. I’ll be honest with you. Four years ago, when I originally tried to pass MY version of the anti-pyramid bill, I would never have guessed that I would’ve successfully collaborated with the DSA to get a bill passed. The DSA and I were on opposite sides of the aisle at that time. But…people grow. We grow wiser, experience things, we learn and we develop. The DSA Model Legislation was passed in my home state (Tennessee) with an overwhelming majority in the state house and senate. The DSA announced the good news today (and I got a little ink…as a Supplier…
  • add this feed to my.Alltop

    Latin Link

  • 7 Key Insights into Brazilian Marketers

    Sergio Kligin@US Media Consulting
    22 Jul 2014 | 10:09 am
    A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.
  • WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

    Veronica Lizama@US Media Consulting
    18 Jul 2014 | 12:43 pm
    The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.
  • MediaDesk Launches Programmatic Buying by Audience for Latin America

    Raul Galofre@US Media Consulting
    9 Jul 2014 | 9:09 am
    A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.
  • The Latest on Media Consumption in Argentina

    Javier Montanaro@US Media Consulting
    7 Jul 2014 | 7:48 am
    A recent study from the Universidad Nacional de San Martín and the Centro de Investigaciones en Estadística Aplicada details TV consumption, Internet use, radio use and other media consumption in Argentina.
  • The Latest on Media Consumption in Colombia

    Tatiana Koike@US Media Consulting
    3 Jul 2014 | 1:07 pm
    Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.
 
  • add this feed to my.Alltop

    JMS Group

  • We’re hiring…

    Tom Kay
    25 Jul 2014 | 7:03 am
    COPYWRITER – RADIO, VIDEO, TV We’re looking for a copywriter with experience in radio commercials and/or corporate video and/or TV commercials. Top requirements are creativity, a wide taste in music and culture, and the ability to communicate authoritatively with a range of clients. Will consider training recent graduate with demonstrable ability. E-mail your CV, supporting creative materials and salary expectations to: francesca.deLacey@jms-group.com, or write to: Francesca de Lacey, Operations Director, the JMS Group Ltd, Hethersett, Norwich NR9 3DL. Closing Date: Monday 11th August…
  • JMS Studio Hire

    Tom Kay
    9 Jul 2014 | 7:40 am
    “Delivery of 400 cabbages. Sign here please…” Sometimes we wonder what the courier drivers must think when they arrive at JMS with weird and wonderful props for our productions… But then the JMS studio is home to a huge array of work, week in, week out. In the past few days alone we’ve created a set for a TV rolling news channel based in the future, before filming scores of children bouncing around on trampolines for a new TV ad. Our studio has been turned into an art gallery where the pictures literally jump out of the frame, the formal setting of a doctors…
  • Turbo charge your digital marketing

    Tom Kay
    9 Jul 2014 | 4:08 am
    It’s no secret that video drives the digital landscape.  In fact, the stats don’t just speak for themselves – they jump out of your screen and shout at you like Brian Blessed holding a megaphone. Here’s just three numbers that should make anyone not yet using online video start quaking in their marketing boots… On average, viewers spend 88% longer on a website that contains video. Video content attracts up to 3 times more monthly viewers than websites using written-only content. Online video is hugely persuasive – viewers are 64% more likely to buy.
  • Rule number one in TV advertising…

    Tom Kay
    8 Jul 2014 | 5:28 am
    “Never work with children or animals”… Nonsense! At JMS, we’ve directed lions, giraffes, penguins, even dinosaurs over the years… …and our latest TV commercial – starring seven month old baby Jack – went like a breeze! The ad for infant formula Infamil, screened nationwide from this month, aims to promote knowledge of cows milk allergy in babies. JMS cast mother and baby, filming on set in the JMS studio. Meanwhile, to enhance awareness, key symptoms of the allergy were placed on screen using 3D graphics and advanced CGI. As for baby Jack, who…
  • A lasting impression

    Tom Kay
    24 Jun 2014 | 8:56 am
    The cream of the showbiz world has graced JMS over the years… But last week, none other than David Beckham, Laurence Llewelyn-Bowen AND Gary Lineker sat in our sound booth at the same time… And then Tony Blair turned up…accompanied by Dot Cotton… …who did a duet with Jedward. It was all thanks to top impressionist and TV celebrity Alistair McGowan who spent the afternoon at JMS towers, having a good natter, making us laugh and recording voice overs for a forthcoming TV ad campaign. Here he is posing with some of the team and Senior Producer…
  • add this feed to my.Alltop

    Co.Create

  • Amid Meat Scandal, McDonald's Pulls Big Mac From Menus In China

    Alice Truong
    28 Jul 2014 | 10:03 am
    Some Chinese customers will have to wait until early August for their Big Macs and chicken nuggets. For now, there's Filet-O-Fish.McDonald's patrons in China will have to wait for their next Big Mac. The fast food chain is facing a beef and chicken shortage in Beijing and Shanghai following allegations its meat supplier intentionally reprocessed and sold expired meat to restaurants.Read Full Story
  • You Haven't Been Dizzy Until You've Watched A GoPro Strapped To A Car Tire

    Joe Berkowitz
    28 Jul 2014 | 9:53 am
    GoPro meet car tire. Car tire meet GoPro. Now make me throw up!A lot of things that seem fun are either too scary or physically impossible to do ourselves. Thanks to the advent of ultra-portable cameras, however, we can now live vicariously through other people's exploits--or other eagles', as the case may be. The latest rare viewpoint caught on camera belongs to a car tire, whose Sisyphean circulation puts washing machines to shame.Read Full Story
  • This Stunning Trailer For "Mad Max: Fury Road" Was A Comic-Con Highlight

    Dan Solomon
    28 Jul 2014 | 9:23 am
    Mad Max creator George Miller has learned how to make post-apocalyptic nightmare even more nightmarish and post-apocalyptic-y.George Miller created, wrote, and directed the original Mad Max trilogy over a six-year period from 1979 to 1985, launching the career of Mel Gibson in the process of developing a vision of a post-apocalyptic hellscape that is future, energy-starved Australia. After a 30-year break that saw him leave behind post-apocalyptic nightmare landscapes in favor of developing properties like Babe and Happy Feet, Miller is preparing to return to the world of Mad Max in 2015--and…
  • "Cheese Curls of Instagram" Reveals The Amazing World In A Bag Of Orange Snack Treats

    Joe Berkowitz
    28 Jul 2014 | 7:41 am
    No, you're not seeing things--that Cheeto really does look like a gecko ninja.Most people today are naturally predisposed toward looking for Easter Eggs. It's a symptom of a generation weaned on finding hidden objects in dentist office issues of Highlights. We stare at fluffy clouds and find dogs and Mounts Rushmore, and some of us even see Jesus in our pancakes. It was perhaps only a matter of time before we got around to cataloging the found art in our snack packs.Read Full Story
  • Find Out Who's Your Parents' Favorite Child, With Facebook

    Jennifer Miller
    28 Jul 2014 | 6:21 am
    To promote Modern Family, New Zealand's Prime TV has a new app that will tell you if you are the golden child.Parents like to claim they love their children equally, but anybody with a sibling knows this is rarely true.Read Full Story
  • add this feed to my.Alltop

    Advertising

  • Soccer Deals Shows Why Advertising On NBA Uniforms Is Inevitable

    Cork Gaines
    28 Jul 2014 | 1:00 pm
    Between the new deals to place the Chevrolet logo on the front of the shirt and to have Adidas manufacture the kits, Manchester United's uniform alone is now worth more than $200 million per year. But United is just one team benefiting from the skyrocketing revenue being generated by kit sponsors. This coming season, the total value of the logos on the front of the shirts of the 20 Premier League clubs will be $325.1 million according to SportingIntelligence.com. That is up 90.5% in just four years. This also shows why new NBA commissioner Adam Silver called ads on NBA uniforms "inevitable."…
  • One Of The Creators Of AOL Instant Messenger Pivoted His Next Company So Effectively That It Just Raised $7.5 Million

    Jillian D'Onfro
    28 Jul 2014 | 9:33 am
    When you think wistfully back to your years of using AOL Instant Messenger (commonly known as AIM) to flirt with your crush or swap answers to your math homework, you should thank Eric Bosco, current CEO of ChoiceStream, an adtech company that just raised $7.5 million. Bosco was one of the engineers responsible for building the popular chat tool that hit crazy-popularity in the late '90s and early 2000s. (His screenname was "FastVR6," a nod to his Volkswagon Jetta with a souped-up VR6 engine). After helping to create the chat client that molded a generation, he decided to take a whack at…
  • 10 Things In Advertising You Need To Know This Morning

    Katie Richards
    28 Jul 2014 | 6:28 am
    1. Reddit looks to become more profitable by getting into advertising. People at Reddit argue advertisers have the potential to run ads in specific subsections on the site in order to reach the desired target audience. 2. People may continue to not trust sponsored content, according to a study conducted by Adweek and Contently, but they do trust it more than some cable news programs. Adweek argues sponsored content can be very effective when it's well executed and both the brand and the publisher work together to create transparent content that's important to readers.
  • THE SNAPCHAT REPORT: The User Numbers, Demographics, And Early Marketing Efforts On The Teen-Centric Social Network

    Marcelo Ballve
    28 Jul 2014 | 6:05 am
    Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults.  In a new report from BI Intelligence, we provide an exclusive estimate of Snapchat's monthly active users, and break down the app's demographics to help brands and businesses decide whether they need to be on Snapchat. The app is definitely emerging as a key medium for targeted marketing and messaging aimed at teens and millennials. The report also spotlights…
  • THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

    Mark Hoelzel
    27 Jul 2014 | 6:01 am
    Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time. A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. In the report, BI…
 
  • add this feed to my.Alltop

    JCDecaux OneWorld

  • Magnum Ice Cream: Celebrating 25 Years of Pleasure

    Kevin
    24 Jul 2014 | 4:15 am
    To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Netherlands ran a campaign from the 21st to the 28th of May, giving the people of Amsterdam the opportunity to redeem a free personalised ice cream! To mark Magnum’s special occasion, JCDecaux fully wrapped a bus shelter and placed a hostess on site wearing a distinctive Magnum-inspired dress, to give out balloons and distribute special Magnum Coins to the intrigued pedestrians. Some coins were magnetic and attached to the poster in the bus shelter allowing people to quickly collect their free gift. Using these…
  • Edge Of Tomorrow, Warner Bros’ First International Innovate Campaign

    Kevin
    17 Jul 2014 | 7:22 am
    Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt. A week prior to the release of the film, JCDecaux created a fully wrapped bus shelter in the city centre of Madrid and another in the centre of Amsterdam. Both located in busy pedestrian areas and close to cinemas, these two bus shelters were decorated to recreate the atmosphere of the film and attract the attention of passers-by. JCDecaux also placed an…
  • Outdoor Becomes Art’Door: The Sequel

    Mabel
    15 Jul 2014 | 7:05 am
    Like the summer sun, we are welcoming another eagerly anticipated visitor in the UK – the Art Everywhere project. Now in its second year, this initiative seeks to bring art onto the streets nationwide by working with JCDecaux and other Outdoor companies. The top 25 British works of art as chosen by the public will be announced on Wednesday 16th July. These pieces will then be featured on thousands of billboards across the UK all through summer, transforming the country once again into the largest Outdoor art gallery ever.   Art Everywhere, USA The immense popularity of the Art…
  • Play The Game With Turkish Airlines

    Kevin
    14 Jul 2014 | 7:45 am
    Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul. From the 12th to the 18th of May, a fully wrapped tram filled entirely with basketballs traveled around the busy city center of Milan. A message on the outside of the tram invited people to guess how many basketballs were inside the tram, to have a chance to win a trip to Istanbul. Almost 5,000 people submitted their guess on the dedicated website. On the last day of the campaign, the tram stopped at Cathedral…
  • Comptoir des Cotonniers opens 10,000 m-commerce “billboard shops”

    Kevin
    1 Jul 2014 | 7:00 am
    Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest innovative out-of-home mobile commerce campaign, describing it as “a new customer experience that is going to revolutionise the retail industry and our customers’ lifestyle”.     Working together with JCDecaux, SFR, Uber and the advertising agency Marcel, the iconic fashion brand brought overnight 10,000 virtual…
  • add this feed to my.Alltop

    Harmelin Media Blog

  • 2014-15 Upfront: The Strength of the Brand

    Blog@harmelin.com
    22 Jul 2014 | 1:37 pm
    The 2014 Upfronts kicked off in New York City, Monday, May 12th with NBC’s morning presentation at…the Javits Center?! Calling out the relocation from NBC’s long-time upfront location at the famous Radio City Music Hall, comedian Seth Meyers welcomed the advertising industry to “the heart of New York’s historical Stabbing District.” Joking aside, the network executives proudly proclaimed that they were on track to finish number one in A18-49 for the first time in 10 years, thanks to hits like The Voice and The Blacklist coupled big live events that…
  • Network saviors in 2014 - Security, Stars and Superheroes

    Blog@harmelin.com
    17 Jul 2014 | 12:08 pm
              Welcome to the 19th edition of the Harmelin Media Report’s new TV season review. This past 2013-14 season, the networks renewed more shows than the prior year: 13 of the 28 new shows were renewed for the upcoming season compared to 10 from the 2012-2013 season. This fall season, the networks will premiere 23 new shows (12 dramas, 10 comedies and one reality show), down from 28 last year. However, 24 shows are waiting in the wings as mid-season replacements if needed.
  • But First, Let Me Take a Selfie

    Blog@harmelin.com
    21 May 2014 | 4:17 pm
    According to the Oxford Dictionary Online, a selfie is “a photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website." “Selfie” was first used in 2002 in an Australian online forum. It was named Oxford Dictionary’s “Word of the Year” in 2013 after its frequency of use in the English-language grew 17,000% in one year. The action of “taking a selfie” is now engrained in pop culture forever and there is no one happier about this than Samsung.
  • Data-Driven Creativity

    Blog@harmelin.com
    20 May 2014 | 4:59 pm
    I was fortunate to participate in the recent 2014 iMedia Agency Summit a few weeks ago in Austin, Texas, where I had the opportunity to collaborate, share experiences and learn with some of the brightest thought leaders in the digital marketing industry. The theme of the content was focused on "Data-Driven Creativity.” This was, indeed, a lofty promise and inspired a myriad of sub-topics. While the dialogue was wide and diverse, the conversations can be boiled down into three primary insights and one cautionary conclusion.
  • Looking for the Right...Juan?

    Blog@harmelin.com
    14 May 2014 | 10:23 am
        It’s been two months since Season 18 of The Bachelor ended and some of us at Harmelin Media are still reeling from the most unsatisfying ending in Bachelor franchise history. ABC had high hopes for the season when it kicked off in “Juan-uary” with Juan Pablo Galavis as the first Latino Bachelor, but by the end they, too, couldn’t wait for it to be over.
  • add this feed to my.Alltop

    AdEspresso » Blog

  • Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

    Massimo Chieruzzi
    23 Jul 2014 | 11:00 am
    I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it? Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. Talking with an entrepreneur, he said: “First come the innovators. Then come the imitators. Last come the idiots” (probably a Warren Buffet quote).
  • Be a Better Marketer With The New Twitter Analytics

    Nikita Patel
    22 Jul 2014 | 11:00 am
    Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics. First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. Using this information, you will…
  • Facebook Ads Bidding 101: Everything You Need to Know (…supported by data)

    Massimo Chieruzzi
    17 Jul 2014 | 10:17 am
    When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a stunning ads design or selecting the perfect targeting audience. Very few people take in account another critical factor: The bidding strategy. What’s the point of a great ad or of a carefully selected audience if you’re then screwing everything up with the wrong bidding strategy? You may end up either paying too much for your campaign or reaching a small portion of your potential reach. We’ve already discussed basic bidding strategies in our guides but it’s now time…
  • 15 Places to Find Free Pictures for Facebook

    Nikita Patel
    14 Jul 2014 | 11:00 am
    When you’re at a restaurant, you eat with your eyes first, meaning that the appearance of your meal can heavily influence your experience. The same goes for your Facebook Page. How it looks, and the images within it, can attract or deter your followers. But, where do you find these awesome pictures? And how can you avoid any legal or costly results that may come from nabbing pictures off the Web? The trick is to use and subscribe to free photo services. Some of them have taken the legal equation into account and have filtered photos by license. Others allow you to search through category.
  • Want $1M? Here’s how we did – anatomy of an AngelList fundraising

    Armando Biondi
    10 Jul 2014 | 9:34 am
    Raising your first round can be a huge challenge. I know something about it, I was involved in raising $2.5M+ for two different companies with chunks anywhere between $5k and $250k. Now, if you’re an experienced founder with an established network, you probably don’t need any of this. But if you are instead a first time founder or an international founder coming to the US, there is a strategy that worked pretty well in my experience. I wrote the email below to the internal 500Startups’ Network a few months ago, in response to a founder asking for suggestions. It’s my secret sauce,…
 
  • add this feed to my.Alltop

    speaking in clicks

  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
  • Marketing Anxiety & “The Half That’s Wasted”

    Mark Laporta
    12 Jun 2014 | 8:26 am
    An occupational hazard of the agency business is its cussed subjectivity. No matter how many theories you expound over how many years, regardless of qualitative or quantitative research and in spite of your best (and worst) efforts to codify success in tidy packets of best practice, the quest for “what works” remains stubbornly elusive. It’s a state of affairs that leads many a brand to the brink of despair and, from time to time, even major brands succumb to a “try anything” mindset that has engendered some remarkably silly marketing solutions. That the…
  • Flat Design & The Way Forward

    Mark Laporta
    18 May 2014 | 9:46 am
    Over time, in an attempt to keep up with shifting Web design trends, advances in programming have often been adopted under the aegis of a more-is-better philosophy. That is, without regard to the most important issue: How these changes in design parameters affect the site’s ability to communicate effectively with consumers. As a result, we have seen the proliferation of visual clutter compounded by a desperate, aimless engagement strategy, based on the premise that “something” on the home page ought to grab the attention of any given user. By contrast, I see in the recent…
  • Morphing Brands with the Magic of Action

    Mark Laporta
    24 Mar 2014 | 8:08 pm
    Today, it’s just understood that Web site viability is directly related to how well you regulate the flow of traffic to your content. Now, let’s assume you’ve already implemented a formidable array of strategies and tactics to achieve that goal. The success of your efforts still boils down to the same issues it did when the Web first began to spin in earnest: Can you deliver content your audience cares about? That’s why one of the most perplexing phenomenon in digital space is the persistence of static, descriptive sites devoted to everyday commodities like snack foods and…
  • add this feed to my.Alltop

    Clearcode

  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
  • Rejoiner – the solution for cart abandonment

    Michael Sweeney
    17 Jul 2014 | 7:25 am
    For all you Ecommerce business owners out there, this one is especially for you! Rejoiner tackles the problem of shopping cart abandonment by helping Ecommerce businesses re-engage with their customers. We worked closely with the Rejoiner team and developed many amazing and useful features, such as the Email Campaign and the Dashboard. We also optimized the infrastructure to ensure that the application runs the way it should. Find out more about the Rejoiner platform and our cooperation by reading the case study on our Portfolio page. The post Rejoiner – the solution for cart…
  • We are helping Space is More get to Mars!

    Dominik Jendroszczyk
    13 Jun 2014 | 12:35 am
    Clearcode and Piwik PRO have recently come to the aid of a group of some very talented and enthusiastic students from the local Wrocław University of Technology. The group is known as Space is More and they needed help in raising money so that they could travel to The United States of America to present their Mars Inspiration project to the NASA judging panel. Who is Space is More? Space is More is comprised of 8 extremely intelligent and highly motivated individuals from different educational backgrounds. They combined their talents, education and experience to create a team so that they…
  • Ad tech startups and trends in The Europas

    Maciej Zawadziński
    28 May 2014 | 11:42 pm
    Last week, a shortlist of the finalists in “The Europas” was published. The Europas is a competition that showcases the hottest tech startups from Europe. It was founded by Mike Butcher (@mikebutcher) in 2009 and it concentrates on not only new, but also the mid and late stage technology startups, leading investors and founders in the EMEA region. This year, more than 150 startups were nominated and are competing for awards in 25 categories, and of course, The Europas Grand Prix Award. In one of my previous blogs, I talked about the analytics and ad technology startups that were…
  • How to manage your application setup with Composer

    Michał Gaździk
    27 May 2014 | 2:08 am
    Composer is a dependency management tool for PHP based projects. It allows you to declare, install, and then manage all of your dependencies in your project. Right, so you can manage the libraries that your project requires in order to work. But is that all you can really do with Composer? Definitely not! In fact, I believe this is a very small part of Composer and its possibilities. In this article, I’ll try to show you how Composer can be used for performing more complex tasks in PHP based projects. Outline In most cases, Composer is being used to only manage dependencies in a single…
  • add this feed to my.Alltop

    Life Living in London

  • To pack or to play, this is the question.

    blg0103
    2 Jul 2014 | 9:28 am
    I’m not going to talk about how quickly this trip has gone by or how sad I am that today’s our last day in London because I’ve been eluding to this imminent end for my past couple of blogs. But, I will say, I will miss these crazy, wonderful people I’ve come to know as friends and family. The thought of not seeing their faces everyday makes me sad…and kind of happy. But mostly sad. Now more about London. Sunday my roommate and I decided we wanted to go to the Olympics. The last summer Olympics did take place in London after all. Obviously that was a little over…
  • The London Eye and The Oxo Tower

    blg0103
    1 Jul 2014 | 4:18 pm
    Yesterday (Monday) we all got pretty fancy, ya’ll. In celebration of our last week here and finally making it to the end of our amazing journey, we were treated to a ride on the London Eye and dinner at the Oxo tower. If you’re not familiar with the London Eye, it’s the giant ferris wheel lookin’ thing right across the Thames from Big Ben. See picture below. So yeah, it’s basically a giant ferris wheel and we got to hangout in on of the little pod-things and go around in awe, taking pictures for 45 minutes. Did I mention it was air-conditioned? One of my first…
  • The streets of London painted LGBT

    blg0103
    29 Jun 2014 | 3:28 pm
    I know I say it in almost every blog I post, but it’s getting to be crunch time. We officially only have three more days excluding today, in London. Wow. Our teachers said our time here would fly by and man were they not kidding. I thought, “Five weeks is a long, long time. How could it possibly be here and gone before we knew it?” But that’s how life works. Here today, gone tomorrow. Okay, this is getting depressing. On a happier note, yesterday was the London Pride parade/festival. The parade started at 1:00 or 13:00 on Baker street (the street we essentially live…
  • London’s last leg

    blg0103
    27 Jun 2014 | 3:25 pm
    It’s getting to be that time. Our five weeks of freedom and adventure and yes, learning is officially coming to an end. We’ve seen a lot, we’ve done a lot and we have walked a lot, a lot. Seriously. I’m coming back to America with some killer gams. Watch out Beyonce. While I’ve traveled abroad before, this opportunity has opened my eyes to all the cultures and types of people in the world. You can travel from one country to another right beside it and be exposed to an entirely different culture from language spoken to the clothes they wear to even the color of…
  • Helllooo Bruxelles.

    blg0103
    21 Jun 2014 | 2:58 pm
    Just this past week, the roommate and I decided we wanted to go to another country. We weren’t sure where, we just didn’t want that somewhere to be the uber touristy Paris. They can keep their baguettes and Eiffel Tower…just kidding, gimme the baguettes. But really. We couldn’t fathom the journey we would endure to get to a crowded place that’s occupied with what we’ve heard are not very nice people. And our French is a wee bit rusty. So we decided on Belgium. Brussels, Belgium to be exact. You never really hear much about Brussels, but we had heard of it…
 
  • add this feed to my.Alltop

    Voice-Over Plaza -- The Blog for the Voiceover Community

  • El ABC de la locución (no sólo para principiantes)

    Constantino de Miguel
    2 Jul 2014 | 7:32 am
    La locución tiene reglas y conviene recordarlas incluso a los que llevamos años en esto. Probablemente, lo peor que le puede pasar al aspirante a locutor es acudir a un casting sin la preparación adecuada. ¿Y el locutor veterano ? Para los que tienen muchas millas en este negocio, es tentador lanzarse sin más, pero es [Read more]
  • Get paid for your Voice-Over gig

    Constantino de Miguel
    30 Jun 2014 | 1:39 am
    Making Voice-Over gig is not a hobby activity so make sure you get paid for it. If you’re relatively new to the VO industry then getting your first paid gig is a pretty big deal. At last somebody has seen or rather heard your talent and hired you for a project. These are exciting times. [Read more]
  • Comment monter son home studio voix off ?

    Constantino de Miguel
    25 Jun 2014 | 3:03 am
    Comment monter son home studio? Voici une question très courante dans le milieu de la voix off. De plus en plus de comédiens créent leur propre environnement d’enregistrement afin de répondre à une demande toujours plus exigeante en terme de délai. C’est également souvent plus de confort car cela limite les déplacements tout en apportant plus de [Read more]
  • María José Estévez, locutora en Venezuela

    Constantino de Miguel
    24 Jun 2014 | 6:39 am
    La locutora venezolana María José Estévez nos cuenta su experiencia al micrófon y su faceta como instructora en Voces de Marca
  • Cómo formatear el sonido de tu voz

    Constantino de Miguel
    19 Jun 2014 | 9:41 am
    Formatear el sonido de tu voz es fundamental si eres locutor, porque para operar en el sector audiovisual se requiere un mínimo de conocimientos informáticos. Puede que estés empezando o que ya te desempeñes como locutor independiente y que dispongas de tu propio “home studio”. En cualquier caso, ignorar los aspectos técnicos relacionados con sonido [Read more]
  • add this feed to my.Alltop

    Media Planning Playbook

  • How a Media Barter Can Extend Your Advertising Budget

    Capitol Media Solutions
    23 Jul 2014 | 5:00 am
    As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies leverage to help their clients maximize their promotions. What Is a Media Barter? The barter system exchanges goods and services instead of […] The post How a Media Barter Can Extend Your Advertising Budget appeared first on Media Planning Playbook.
  • Media Buying Agencies vs. Ad Agencies: A Comparison

    Capitol Media Solutions
    16 Jul 2014 | 5:00 am
    Both media buying agencies and ad agencies can offer value to an internal marketing team. However, the question of which option your company should choose and what you should expect from it isn’t so straightforward. As a media buying agency, Capitol Media Solutions is proud to work directly with companies as well as to serve […] The post Media Buying Agencies vs. Ad Agencies: A Comparison appeared first on Media Planning Playbook.
  • Researching Media Buyers? 3 Qualities Your Company Should Look For

    Capitol Media Solutions
    9 Jul 2014 | 5:00 am
    Whether you are exploring media buyers for the first time or looking for a new, more effective media buying agency, start by establishing the criteria your business wants in a provider. When you begin the process, you may first look at factors like location, experience, size, and specialization, such as digital media buying, traditional media […] The post Researching Media Buyers? 3 Qualities Your Company Should Look For appeared first on Media Planning Playbook.
  • Scatter Advertising: Realistic Tips for Buying

    Capitol Media Solutions
    2 Jul 2014 | 1:00 am
    With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually for a markup. This is called the scatter market. Scatter advertising is sold before or after an upfront period (which is typically […] The post Scatter Advertising: Realistic Tips for Buying appeared first on Media Planning Playbook.
  • TV Advertising for Lawyers: Broadcast or Cable Advertising?

    Capitol Media Solutions
    24 Jun 2014 | 7:21 pm
    Opting for broadcast and cable TV media buys as TV advertising for lawyers is a smart way to expose your brand to a mass audience. Broadcast and cable each offer specific benefits and disadvantages worth considering with legal media buying. We’ve laid out arguments for each; you be the “judge” as to which one (or possibly both) is the […] The post TV Advertising for Lawyers: Broadcast or Cable Advertising? appeared first on Media Planning Playbook.
  • add this feed to my.Alltop

    Peter Levitan & Co.

  • Ad Agency Videos Drive New Business

    Peter Levitan
    24 Jul 2014 | 11:28 am
    I’ve been thinking about doing a series on the best (and, maybe the worst) sales videos that ad agencies use on their websites. Agency videos work hard as a business development tool by explaining the agency positioning, skill set, history and, as an introduction to its people and personality. Introducing the agency’s people is a very good thing because we know that interpersonal chemistry is a key factor in how clients select agencies. And, why not begin to build out chemistry when potential clients make their first visit to an agency via the website. A mega plus is…
  • One Reason Not To Do Advertising Agency New Business

    Peter Levitan
    22 Jul 2014 | 10:46 am
    OK, I admit it. I am fibbing. There is no reason that an advertising agency shouldn’t always be executing some form of business development activity. While you might want to slow down on outreach during the summer (but, keep those monthly emails going out), there is no reason that you shouldn’t be thinking and planning hard for the fall. You want to get out of the blocks fast. The reason is that your prospective clients are going to spend more marketing dollars in 2014 and 2015, and you want to get some of those bucks. You would like some of that $180.12 billion, right? Me and New…
  • Nike Does Jeter Right

    Peter Levitan
    14 Jul 2014 | 3:19 pm
    Another grand slam for Nike and Portland’s Wieden+Kennedy. This time its for my real home town Yankee’s Derek Jeter. This might be the only thing that will make most New Yorkers cry. The post Nike Does Jeter Right appeared first on Peter Levitan & Co..
  • Advertising Creative Awards and Puffy Heads

    Peter Levitan
    14 Jul 2014 | 2:53 pm
    Ireland Is Now Famous For Three Heads: Guinness. Red. And, Creative. Advertising agencies love creative awards. In fact, these little sweet proof-that-we-are-very-way-smart-and-cool puppies tend to make creative heads get all sorts of puffy. I’ve been seeing this in action for years and love it all-night-long when MY agency’s creative department wins. Take a look at Dublin’s Mark and Paddy’s take on those puffy heads for (as Mark and Paddy say): ICAD is Ireland’s preeminent creative body. This is what their awards do to creative departments. Here’s a…
  • Ah, The Client – Agency Relationship

    Peter Levitan
    12 Jul 2014 | 7:43 am
    Here is A Field Guide To The Wonderful World Of Clients from Ciplex. I suggest that you send this to your clients and hope that the ones that need some “help” being more professional in their client-agency relationship get the picture. Subtly, that is.   The post Ah, The Client – Agency Relationship appeared first on Peter Levitan & Co..
 
  • add this feed to my.Alltop

    Advergize

  • What Does ACH Mean?

    Advergize Staff
    4 Jul 2014 | 7:38 am
    What does ACH mean? Why do we need it? And how does it work? These are some of the questions we’ve tried to answer in this quick guide. Starting with the definition: ACH is a payment processing network for financial transactions in the US. Confused? Let us give you an example. Imagine ACH as being a router in the middle of the office that connects hundreds of computers together for connectivity, data sharing and networking. Yes. Networking. That’s the right word. When banks need to send and receive payments to other banks, how are they supposed to do that with millions of…
  • Domestic Violence Linked with England’s World Cup Knockout

    Sarosh Waiz
    2 Jul 2014 | 6:54 am
    According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed,…
  • Girls Are Not Just ‘Pretty’ #InspireHerMind

    Sarosh Waiz
    2 Jul 2014 | 6:30 am
    Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories), has launched an insightful ad that showcases how parents unintentionally become overprotective and discourage their young girls to pursue science related subjects.  …
  • Neutrogena Men Campaigning Against Junkfaces

    Sarosh Waiz
    27 Jun 2014 | 10:02 am
    Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their face and junk.       Where? Online and through experiential sampling events at the gyms. The campaign is co-created by DDB Toronto and Tribal Worldwide, and is backed by Ipsos Reid research that claims 72% of men admitting to the practice of Junkface, i.e. using the same bar of soap for their face and junk.
  • Comprehensive Guide: What is Media Buying?

    Sarosh Waiz
    27 Jun 2014 | 4:26 am
    Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into details of what media buying is, we first need to understand that the term “media buying” is a very broad term to start with. However, in this detailed guide to understanding the basics of media…
  • add this feed to my.Alltop

    Filthy Rich Writer

  • Copywriting Q&A: What a Freelancer’s Day Really Looks Like

    Nicki Krawczyk
    28 Jul 2014 | 5:00 am
    Ah, the freelance life. Working in your pajamas, penning brilliant copy by a pool in Bali, being supermom/dad and spending gazillions of hours of quality time by the pool. Sounds good, right? Also sounds kind of…unrealistic? Let’s talk about what a freelancer’s day really looks like. Read on… Today’s question comes from Thad N. who asks, “I’ve been thinking that maybe I’d like to focus on freelancing, but what does that entail? How do I actually work? And structure my day?” As you’ve probably guessed, I’m not going to tell you…
  • Copywriting Q&A: What’s It Like to Work in an Ad Agency?

    Nicki Krawczyk
    21 Jul 2014 | 5:00 am
    If your dream is to work in a crazy, creative, big-client landing, award-winning agency, you are certainly not alone. Many copywriters want to get into an ad agency as soon as they possibly can. But what’s it really like to work in an ad agency? Funny you ask. Read on… Today’s question comes from Marquis M. who asks, “I’m interested in working in an advertising agency, but I don’t actually know what that would entail. I know they’re not all MadMen now, but what’s it like today?” Just to get our terms straight, an ad agency is an external…
  • How to Avoid Making Promises You Can’t Keep

    Guest Contributor
    17 Jul 2014 | 6:07 pm
    A former Israeli prime minister once chastised his fellow politicians by saying their slogan could be, “Sure I promised. But I never promised to keep my promise.” Outside the semi-virtual world of politics, of course, there are real consequences to failing to keep one’s promises. There is a strong incentive, especially when we are starting out, to agree to any project that finally comes our way after weeks or months of self-promotion and knocking on virtual (or physical) doors. I get it, believe me. At times, though, we may be asked to provide copy that we actually don’t yet know how…
  • Copywriting Q&A: Building Your Career for Maximum Flexibility

    Nicki Krawczyk
    14 Jul 2014 | 5:00 am
    Many people get into copywriting because they want the options to work where they want and when they want. And, of course, that’s perfectly possible. But to do that successfully (read: without going bankrupt) they have to build their careers accordingly. Interested? Read on… Today’s question comes from Adelaide L. who asks, “I want to take advantage of how flexible copywriting can be. How can I make that happen for myself?” So, I’m going to read “flexibility” in this sense to mean that you have a lot of say in where you work and how much you…
  • Copywriting Q&A: What to Look for in a Spec Ad Designer

    Nicki Krawczyk
    7 Jul 2014 | 5:00 am
    Finding a spec ad designer (or several) is one of the most crucial steps in building your portfolio—and building your career. But how do you know if someone will work well with you or not? Read on… Today’s question comes from Elaynna F. who asks, “I know that I need to find a designer to build spec ads with. But what should I be looking for?” Remember that the designers who will be most interested in working with you are the ones who can also get something out of the arrangement. (Benefit to consumer! What’s in it for them?) So look for designers who are also…
 
  • add this feed to my.Alltop

    Whitehouse Post » Blog

  • What would happen…?

    jessica
    16 Jul 2014 | 8:15 am
    The next round of GE films are out—and Dante, BBDO and Method are still sparking our imaginations and encouraging us to dream big. This time they joined up with James Dierx to paint pictures of the potential released by technology. Fully on board with the explorer motif, the team ventured out of the office and into the African bush—traveling to Johannesberg and Dundee. Dante delivers panning landscapes and in-the-moment magic, and James mends it all together seamlessly and in record time, handing it over to Method Studios to work their CG magic. Here’s hoping we follow…
  • Barney Miller Gets Stranger with Seliger + Malinchak

    jessica
    10 Jul 2014 | 9:18 am
    It’s no news that New York is full of beautiful eccentrics and makes for magnificent people-watching. The good news is that you can people-watch those beautiful eccentrics all around town—without even creepin’—AND through an early 80s lens. Just hop onboard with Barney Miller, Mark Seliger, RCA/Sony UK & jam out to the sweet beats of Chris Malinchak’s Stranger. Ease into the morning in the home studio before hitting the streets to make the rounds at local record shops, neighborhood corners and parks and into the dark of the New York nights before looping back to hit…
  • David Beckham + Gareth McEwen Make Hearts Race with Jaguar

    jessica
    7 Jul 2014 | 8:28 am
    Gareth McEwen teams up with Spark 44 and Matthew Vaughn at Black Label to ignite drive in us all (not unlike he did in Kickass and XMen). Securing the eyes, minds and hearts of viewers, the film opens on a meticulously recreated retro race track, glancing back and forth between the beautifully carved car and Beckham’s magnificently chiseled face. Then—off to the races, shifting gears and eras via match cuts, close ups and aerials, and traversing race tracks to winding mountain roads through generations of Jaguar…bringing us to modern day in the heart of London—as always,…
  • Glassworks Amsterdam & Whitehouse Amsterdam Announce Partnership

    jessica
    3 Jul 2014 | 2:51 pm
      JULY 2014 – Glassworks Amsterdam & Whitehouse Amsterdam are delighted to announce a partnership between the two companies. Effective immediately, they will mutually benefit from each other’s talents with Whitehouse’s Amsterdam facility now based within Glassworks Amsterdam. It is a partnership, according to Glassworks COO Phil Linturn, that will see a “seamless unification of services, allowing both companies to respond more efficiently to agency & production company requests. We have a shared experience of both the London & Amsterdam markets, our client bases are…
  • Lucas Tugs at the ol’ Humor Strings

    jessica
    3 Jul 2014 | 6:56 am
    Everyone has their morning ritual—readying ourselves to face the day head-on. Hardee’s just wants to add something soft, warm and smile-inducing to the list. Go on then—join Lucas, 72 & Sunny and Sam Cadman and pull one off. #EatLikeYouMeanIt.
  • add this feed to my.Alltop

    Punchbowl trends blog

  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
  • Brand Loyalty and The Millennial Mom

    Amie Reardon
    10 Jul 2014 | 3:00 am
    Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond. More and more, consumers turn to online reviews and their peers instead of trusting marketers’ advertising efforts. Whether a consumer switches to a generic brand or another competitor, it’s clear that this loyalty is on the line. Many brands gauge this level of…
  • 5 Fast Facts About Moms Who Blog

    Carly Botelho
    27 Jun 2014 | 3:00 am
    It’s estimated that there will be 4.4 million mom bloggers in the US by the end of this year. That number has steadily increased since 2010, and will continue to grow as the Internet and mobile usage continues to evolve. Not only are masses of moms blogging, but 63% of online moms also read blogs. This number is increasingly important to brands, as 90% of consumers trust peer recommendations for product purchases.   Mom bloggers give brands access to new audiences, ensure higher consumer engagement, and supply new and relevant brand content. However, the way moms whom blog view…
  • 10 Ways to Target Moms on Twitter

    Carly Botelho
    20 Jun 2014 | 3:00 am
    Twitter can be a powerful tool for businesses to reach the ever-increasing mom market. This audience is vast – 14% of all moms are on Twitter, which adds up to 5.4 million. In addition, 64% of moms on Twitter follow at least 1 brand, and over 36% of moms tweet 10-20 times each day. These facts all point in the same direction: brands have a captive audience of moms when they market via Twitter. Include this platform in your social media strategy to capitalize on moms’ frequent Twitter usage. Below are 10 tactics to help improve your brand’s strategy as it markets to moms on…
  • add this feed to my.Alltop

    Tradical 360 Blog

  • How to Choose the Right Data Metrics for a Site

    Daniel Ryan Adler
    23 Jul 2014 | 9:57 am
    When it comes to data metrics and UX design, it’s easy to be overwhelmed or to pay too much attention to basic information such as page hits or users. Sure, everyone wants to know how much traffic they’re getting, but to focus solely on that will not help you make improvements to your site design. The following five tips, culled from the oft-confusing Google Venture, are designed to help you understand and create data metrics to enhance your website. 1. Think about your goals You may be surprised to find that different members of your team have varying ideas about what the primary…
  • Alert: Mid-2014 SEO Updates

    Daniel Ryan Adler
    16 Jul 2014 | 9:11 am
    Now that the results from Panda 4.0 have finally come in and settled down, new research has emerged to incite some SEO updates. That means that SEO basics are different even from a few months ago. So without any further ado, let’s look at what is current in the realm of SEO companies. 1. Link building is still important A lot of debate rages about the value of link building, but the fact remains that earning valuable links is crucial to good SEO. It’s not enough to submit to directories, social bookmark, submit to or exchange links with spammy low-quality blogs. The goal is to…
  • Why Web Design Might Be The Newest Form of Art

    Daniel Ryan Adler
    9 Jul 2014 | 8:36 am
    If you’re meeting a new client, are you going to come into the office in a tank top, shorts and sandals? Probably not. The same goes for your website. When potential clients visit, they should admire your style, not be distracted by its lameness. Now that a website is practically required, not just for every business but every individual, it’s crucial that you pay attention to what makes your site looks good. Is Web Design Art? Traditionally, advertising is not considered art. But just look at the number of designers who have made the transition from advertising to their passion,…
  • Why Print is Going Out of Fashion For Digital Media

    Manish Dahiya
    3 Jul 2014 | 10:12 am
    We all love gossip, whether it’s in politics or the office. It’s because we all have a viewpoint leaning one way or the other, we love to roll our eyes when we talk about certain celebrities, and we all get to have our say. But with the dawn of tablets, print tabloids are suddenly becoming irrelevant for the sake of digital media. Well most pundits have a lot of say in the matter and most of them are saying it is because of the ease of the use that is changing the medium of choice. However, that’s not the case at all. The biggest villain in killing our beloved traditional…
  • The 8 Best Blogs To Follow About SEO

    Daniel Ryan Adler
    2 Jul 2014 | 11:36 am
    SEO is always changing, though its general tenets say the same. Still, it’s good to keep abreast of the latest in the SEO world. You never know when an industry-shaking update will change the game. So here are the sites we visit regularly to stay ahead of the curve. 1. Search Engine Journal: This site has lots of contributors and staff editors to offer fresh perspectives on how the industry has changed and what to look for in the future. 2. Search Engine Land: Definitely more technical than other SEO sites out there, Search Engine Land is a great place to turn for all news related to…
 
  • add this feed to my.Alltop

    AdSpruce

  • How the World Cup 2014 was a huge success for Brands

    April Jones
    23 Jul 2014 | 3:10 am
    There is no doubt that 2014′s FIFA World Cup held in Brazil was huge, with a total global audience of 3.2 billion viewers. With the competition only taking place every four years, sports fans around the globe were definitely going to make sure that they kept tuned in to the biggest event of the year whenever and wherever they could. In past years, the primary method of watching the World Cup has been via the TV. However, viewing methods have taken a dramatic turn in recent years. During the 2010 World Cup in South Africa, a study by Allot found that mobile data traffic jumped by 24%…
  • Adspruce’s A-Z Guide to Advertising and Marketing

    April Jones
    15 Jul 2014 | 7:11 am
    Do you need some assistance getting your head around the abundance of marketing and advertising terms that keep popping up all the time? From your banner ads to frequency capping to SEO, we explain everything there is to know about the world of marketing and advertising (well, every important thing there is to know). Get to grips with our non-exhaustive A-Z guide below… A Above the Fold - When you click on a website, everything that you see without scrolling your mouse is ‘above-the fold’. Anything that you see after the touch of your mouse is not. Simple really. Above…
  • Is mobile video the best way to win an audience?

    April Jones
    26 May 2014 | 6:14 am
    It is clear that brands have not realised the full potential of mobile video advertising. Why is this so when mobile video advertising has many of the same benefits of TV advertising, if not more? TV advertising is still the place where the majority of advertising budget is spent. Brands should now be focusing their attention to mobile video ads in addition to TV advertising, and using both mediums in combination with one another to optimise brand awareness. A 2014 study by eMarketer has shown that people now spend more time on their digital devices such as smartphones and tablets than they…
  • Do Shorter mobile video adverts generate higher CTR?

    April Jones
    12 May 2014 | 4:45 am
    A new study undertaken by the Mobile Marketing Association uncovers the effectiveness of mobile video advertising.   The first-ever Mobile Video Benchmark study has been conducted by the Mobile Marketing Association (MMA) and the results have recently been published (April 2014). The study, commissioned by the MMA and the Mobile Video Committee, aimed to provide insight into the mobile video advertising industry for advertisers, publishers and video streaming services. The Mobile Video Benchmark study looked at a variety of factors in relation to mobile video adverts such as skippable…
  • How to WIN in Mobile Advertising

    Ryan Davies
    2 May 2014 | 5:40 am
    As more brands start to realise the potential of mobile video advertising many agencies are beginning to produce creatives for a mobile audience. So with many brands now vying for the attention of consumers, how can you make sure that your advert connects, resonates and engages an audience?   Video has long been a staple of the advertising world. After rapidly overtaking print, the video advertisement found its home in television and grew from humble beginnings into a booming industry with adverts of all lengths and themes touting myriad products to consumers. Today, however, the rise of…
  • add this feed to my.Alltop

    Brogan & Partners Convergence Marketing

  • How we helped MDCH talk to teens about... er... umm... S-E-X.

    Eric
    28 Jul 2014 | 12:39 pm
    Client: Michigan Department of Community Health: Abstinence Problem: Michigan Department of Community Health wanted to talk about sex. They wanted two age groups of teenagers (12-15 and 16-18) to know that it’s okay to wait,  and even if you did “it” once, that doesn’t mean you can’t practice abstinence now. Solution: Focus group testing revealed that 12-15 year olds responded well to getting the message from a role model, while 16-18 year olds were more impressed by reminders of consequences. So Brogan & Partners developed separate messages for the two groups. …
  • How we helped MDCH focus teen drivers' attention on driving.

    Eric
    28 Jul 2014 | 11:38 am
    Client: Michigan Department of Community Health: Teen Driving Problem: The Michigan Department of Community Health was looking to decrease new teen drivers’ chances of accidents. Inexperience and distractions of all sorts work against them. MDCH wanted to promote the Parent-Teen Driving Agreement which encourages a solid commitment to safer driving. Solution: Brogan & Partners developed creative that outlined the elements of the plan and connected with parents. Interactive ads were placed on sites our target audiences (adults with teenaged children) visit, and posters…
  • The ultimate #tbt: Brogan & Partners celebrates 30 years of magic.

    kaitlynn
    25 Jul 2014 | 2:50 pm
    On July 24, Brogan & Partners celebrated its 30th birthday with current and former employees, past and present clients, friends, family and agency admirers. People came from everywhere—from California to down the street—to reunite, reminisce and reflect on how the agency impacted their lives. In the hours spent at the party, stories were told, speeches were made and pictures were taken. There was laughter, tears and excited screams, and everyone seemed genuinely happy to have a spot in the Brogan family. As a new employee who has been lucky enough to experience the magic that is…
  • A creative social media campaign that is #BreakingStereotypes.

    maila
    25 Jul 2014 | 11:00 am
    One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaking website realized the stereotypes that surrounded Delhi, they looked for a way to shatter these myths and share it with the world. So, what better way to do this than social media? TrulyMadly went around and asked people across Delhi how they defy stereotypes. The results? A makeup artist with a science degree. A model who loves to eat. An artist who isn’t unemployed. These photos were…
  • The weekly recap - July 21, 2014.

    Ellyn
    25 Jul 2014 | 6:55 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. Family Kicked Off Southwest Flight After Father Tweeted…
  • add this feed to my.Alltop

    Consumer Engagement Now

  • 20 Quotes From Marketing Experts That Will Make You Smile

    e-Miles Digital Media
    24 Jul 2014 | 7:18 am
    In the hectic world of trying to realize marketing and advertising effectiveness, it’s easy to let your workload bring you down. Relax! There is a lighter side to this business as well. Let these tongue-in-cheek quotes and inspiring advice from various marketing experts bring a smile to your face. Four Marketing Quotes for When You’re Searching For a Purpose 1. “Marketing is a contest for people’s attention.” – Seth Godin, author and founder of Squidoo 2. “Marketing is what you do when your product is no good.” – Edwin Land, scientist and…
  • Novelty Value Marketing: The Benefit of Being Unique

    e-Miles Digital Media
    16 Jul 2014 | 2:27 pm
    Marketing and advertising are some of the most well-known factors to consider when building a brand or launching a new business. One of the fastest ways to get your brand known is by being unique and filling a rare niche. A brand that possesses novelty value not only stands out from potential competition, but it also helps to make your brand even more memorable to future clients and customers. When you are determined to reach your goal of creating a unique brand, you can help yourself reach anything you have in mind with the use of a genuine voice. Rather than appearing as a corporation or…
  • Marketing Lessons: What We Can Learn From Jerry Maguire

    e-Miles Digital Media
    1 Jul 2014 | 11:22 am
    One of the most effective means of teaching has always been to embed lessons into stories, and we’re learning our marketing stories today from the classic film, Jerry Maguire! Lessons taught through stories isn’t a technique adopted only in the world of film, it is used in scientific, religious, parenting, and marketing circles. Today we’re learning about the concepts imparted to us by the award-winning 1996 film Jerry Maguire, which offers excellent marketing lessons regarding ethics, perseverance, integrity, the power of a catchy slogan, and more! Jerry Maguire‘s…
  • Word-Of-Mouth Advertising: 3 Free Ad Opportunities For Small Businesses

    e-Miles Digital Media
    27 Jun 2014 | 10:16 am
    Does your small business marketing strategy target potential sources of free advertising? Word-of-mouth advertising is waiting out there for you, all you have to do is figure out where your target market is and how to get them talking about your business! Word-Of-Mouth Advertising Opportunities For Small Businesses When running a company, you will want to rely on word of mouth advertising as this process is free and will lead to the acquisition of new clients. While true, don’t rely on this method without trying to step up your game or develop a viable and cost-effective strategy. With this…
  • 5 Visual Keys to Consider When Creating Your Brand

    e-Miles Digital Media
    24 Jun 2014 | 10:07 am
    Whether you are developing your brand from the ground up or have a current business that needs improvement, there are a few visual and design keys to consider any time you want to boost the overall reputation, credibility and recognition of your brand. These 5 visual design keys are essential for any business brand wanting to ensure success while outshining competitors. 1. Modernize Your Logo One of the key factors to consider when you are creating your brand design for your own business is your logo, as it is often the first image an online user or a potential customer views upon visiting…
 
  • add this feed to my.Alltop

    Sarasota Sign Shop

  • World Cup Final Contest

    M. Bryant
    11 Jul 2014 | 4:47 am
          The contest: Guess the winner and the final score of the 2014 FIFA World Cup final played between Germany and Argentina. Deadline for entering:  Sunday July 13th, 12 noon Eastern Time. The Prize : A 11″ x 14″, 1.5″ deep custom canvas print of the photo of your choice. How to enter: Comment on Sarasota Sign Shop’s Facebook post with the title ” World Cup Final Contest ” found on the Sarasota Sign Shop, Inc. Facebook Page, then share the contest with your friends. Only one entry per user account will be accepted. In case of a tie,…
  • The psychology of colors in logo design

    M. Bryant
    11 Jun 2014 | 12:19 pm
    What your logo’s color says about your company? When designing a logo for your business, it’s important to take into account the way people interpret color : we call this ” The psychology of colors“. Colors play an important role in how a brand is viewed and in giving your logo life. Reaction to color is instantaneous.  Color has an impact on the choices we make. So it’s important to use color appropriately and understand the meaning behind them . Let’s take a look at the effects of some colors.   Basic effects of the most traditional colors in…
  • Vehicle Wraps & Signage have unbeatable Advertising Benefits!

    M. Bryant
    21 May 2014 | 2:47 pm
    At Sarasota Sign Shop, Inc. we want you to understand the impact a vehicle wrap can make in the world around you. Car wraps are absolutely the most cost effective type of advertising available .They receive between 30 000 and 70 000 views a day. Unlike more costly media, car wraps work for you 24/7, 365 days per year. Vehicle Wraps: Low Cost – High Awareness According to a study conducted by Arbitron, Inc., an International media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe…
  • Wraps

    Gerson
    12 Mar 2014 | 10:59 pm
    Wrap advertising is a term used in the signage to describe a process of completely or partially wrapping a vehicle to enhance advertising impact. The result is a cost effective, high impact mobile billboard. The post Wraps appeared first on Sarasota Sign Shop.
  • Banners

    Gerson
    12 Mar 2014 | 10:58 pm
    Banners are an effective way to promote your products, services or events and increase your visibility. The post Banners appeared first on Sarasota Sign Shop.
Log in