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  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    Adweek : Advertising & Branding
    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    Adweek : Advertising & Branding
    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • The 19 worst "Business Teamwork" stock photos.

    copyranter
    6 Jul 2014 | 8:17 am
    1. (four associates examine a bell pepper)I searched "Business Group Teamwork" on Getty and sifted through 41,177 photos to bring you this post. For authenticity, I didn't sign in to remove the watermarks.Click photos to enlarge.2. These "coworkers" have absolutely nothing in their offices. Not one fucking thing.3. Title: "Authority".That's it. That's all it said.4. Title: "Acting Savagely".Lord of the Flies office.5. Just turn in your reports,you metaphorical doofus.6. All three women are wearing the exact same pair of fuck-me pumps. Nice work, stylist.7. I have nothing to add.8. On the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    Adweek : Advertising & Branding
    Alfred Maskeroni
    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

    Adrants
    23 Jul 2014 | 8:38 am
    In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky. This might be the only time an office move is worthy of news coverage.
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    David Griner
    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    Alfred Maskeroni
    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown is this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    Alfred Maskeroni
    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    Andrew McMains
    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    Gabriel Beltrone
    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
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    Adrants

  • This Nun Has A Dirty Little Habit

    24 Jul 2014 | 7:29 am
    OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME! Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke. Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
  • Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand

    24 Jul 2014 | 6:01 am
    Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and its perceived values. You once controlled who appears in advertisements, but the rise of social media and user-generated content means that followers and fans often determine your brand¹s image without your consent. When people go onto your social media pages, they see followers that chose you, not the models and celebrities you selected. People also imagine…
  • STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

    23 Jul 2014 | 8:48 am
    Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014 The top 10 most clickable content trends for the first half of 2014 are: 1. Flash Games 2. Childhood Crushes (Then and Now) 3. Facebook Picture Fails 4. Couple Physical Training 5. Luxurious Lifestyle 6. Bollywood…
  • PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

    23 Jul 2014 | 8:38 am
    In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky. This might be the only time an office move is worthy of news coverage.
  • This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat

    23 Jul 2014 | 8:29 am
    To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Created by Vancouver-based ad agency One Twenty Three West, Montana's surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. "We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana's would be to literally bring the BBQ food to people in a creative way," says Scot Keith, Founder and…
 
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    Advertising & Marketing News

  • Jeff Fest Celebrates Chicago’s Regional Craft Beer at 2014 Arts and Music Festival

    Carly Zed Zander
    23 Jul 2014 | 11:24 am
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: Two Chicago neighborhood breweries are among the key sponsors of this year's Jeff Fest Arts and Music Festival. Lagunitas Brewing and Lake Effect Brewing are showing their support for Chicago and its communities by participating in the festival in Jefferson Park, from July 25-27, 2014. The post Jeff Fest Celebrates Chicago’s Regional Craft Beer at 2014 Arts and Music Festival appeared on Advertising & Marketing News.
  • EaseUS rolls out its latest data security suite, Todo Backup 7 Beta

    Carly Zed Zander
    23 Jul 2014 | 8:21 am
    NEW YORK CITY, N.Y. /Advertising & Marketing News/ -- NEWS: EaseUS Software, a leading international software provider for data backup, disaster recovery, and partition management solutions, today announced the release of EaseUS Todo Backup 7.0 Beta, which is the most reliable data backup and recovery tool-set to assist home and business users to ensure their data/system security. The post EaseUS rolls out its latest data security suite, Todo Backup 7 Beta appeared on Advertising & Marketing News.
  • J.L. Simmons Non-Profit PR Grant 2014 announced by Neotrope to Develop Cause Marketing for U.S. Charities

    Carly Zed Zander
    17 Jul 2014 | 7:31 am
    TORRANCE, Calif. /Advertising & Marketing News/ -- NEWS: Neotrope, a 31 year old brand marketing, PR, and content development firm in California, today announced launch of its latest annual PR Grant program for U.S.-based 501(c)3 charities for 2014. Launched in 2000, the non-profit PR Grant was designed to help raise awareness of selected charities to traditional media, to the public, as well as to potential 'halo' sponsors. The post J.L. Simmons Non-Profit PR Grant 2014 announced by Neotrope to Develop Cause Marketing for U.S. Charities appeared on Advertising & Marketing News.
  • Nordic Backup Inc. Introduces New Product Line for Consumer and Small Business Cloud Backup

    Carly Zed Zander
    10 Jul 2014 | 6:43 am
    LAKE MARY, Fla. /Advertising & Marketing News/ -- NEWS: Florida-based Nordic Backup, Inc., an international online backup company, recently expanded its business model to include small businesses after introducing 9 new products last month. This new product release coincides with a total company rebranding, new website, and more adept support features that the company hopes will better serve its existing customers and incoming small business accounts. The post Nordic Backup Inc. Introduces New Product Line for Consumer and Small Business Cloud Backup appeared on Advertising &…
  • Moments of Life: Made Possible By Hospice campaign features Four Seasons Compassion for Life

    Carly Zed Zander
    9 Jul 2014 | 11:28 am
    FLAT ROCK, N.C. /Advertising & Marketing News/ -- NEWS: North Carolina's Four Seasons Compassion for Life has been chosen by the National Hospice and Palliative Care Organization as part of its new 'Moments of Life: Made Possible By Hospice' campaign. Through one patient's personal story, Four Seasons demonstrates the hospice focus on living and enabling special moments and memories at end of life for patients and their loved ones. The post Moments of Life: Made Possible By Hospice campaign features Four Seasons Compassion for Life appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown is this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
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    Adweek : Television

  • 'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock

    24 Jul 2014 | 5:26 am
    Breaking Bad fans, this time you'd better call James! Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as this billboard popped up in Albuquerque, New Mexico. The sign is actually a prop being used in the filming of the prequel series, set to debut next year. It seems Saul Goodman, in the days before he met meth king Walter White, went by the name of James M. McGill, attorney at law. The exclamatory "Better Call Saul!" billboards seen in episodes of Breaking Bad showed Goodman, played by Bob Odenkirk,…
  • Sex and the City Supercut Shows How Much It Loved Name-Dropping Brands

    23 Jul 2014 | 7:42 am
    Sex and the City's leading ladies—Carrie, Samantha, Miranda and Charlotte—turned everything from Manolo heels to sex swings into household names during the series' run on HBO. To show the women's love affair with consumer culture, artist Pierre Buttin clipped every single brand mention throughout the six seasons, alphabetized them and then presented them in the nearly 10-minute clip below. (I'm waiting to hear back from my supervisors on my request to diligently doublecheck his findings with my own marathon viewing session.) In case you were wondering, the…
  • Ad of the Day: The End Is Nigh in Brilliantly Bleak Ad for FXX's Simpsons Mega-Marathon

    23 Jul 2014 | 7:19 am
    The world is really going to have a cow when FXX enacts its insane plan to air every Simpsons episode ever, back to back, beginning Aug. 21. In fact, there may be no cows—indeed, no world—left by the end. In the wonderfully dark promo below, we enter on a kitchen sink whose faucet has been left on, filling up the house with several feet of water as slack-jawed couch apes gape at the boob tube. Turns out the whole world has stopped moving, as everyone is glued to their sets and cellphones, watching the marathon that never ends. (Well, it will end after 12 days. But who will…
  • Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers?

    23 Jul 2014 | 6:01 am
    Netflix executives practically had party hats on during their earnings call on Monday. The reason? The company topped 50 million subscribers for the first time. Comcast, meanwhile, was similarly pleased to report that it had expanded, but not by convincing new subscribers to sign on—by moving forward with its deal to acquire Time Warner Cable. Domestically, consolidation is the name of the game for traditional TV subscription services. But while techies are quick to pit hated cable companies against beloved digital video pioneers, Netflix's sub gains are mostly coming from the…
  • Kevin Spacey Tries to Take Over the World … in His Ads [Video]

    22 Jul 2014 | 9:33 am
    With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his feet. But it's clear he wants more. Or at least, so it appears from his advertising work. We recently looked at the commercials he's done and noticed a theme. He always seems to portray a man of mystery on the hunt—whether playing a secret agent for E*Trade, a power-hungry kingpin for Call of Duty or a man seeking perfection on American Airlines. Is Spacey being typecast in his ads? Or could he bring a greater range than…
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    Adweek : Technology

  • Weird Al Yankovic Makes Viral Hit Parodying Lorde's Royals

    24 Jul 2014 | 9:11 am
    Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines. Now, the singer-songwriter has paired up with College Humor to poke fun at Lorde's Royals, and came up with a summer anthem about leftovers called FOIL. While it might not be as clever as his take on Robin Thicke's track, FOIL is this week's most popular YouTube Web series video. It's been viewed about 12.4 million times since it was uploaded on July 16. If you were following the World Cup final on social media, you may…
  • Chernin Group, AT&T Set to Buy YouTube Network Fullscreen

    24 Jul 2014 | 8:21 am
    Otter Media, the joint venture between Chernin Group and AT&T, is finalizing a deal to purchase a majority stake of YouTube network Fullscreen, Re/code reported. The deal reportedly values Fullscreen at between $200 million and $300 million. Re/code's sources said that Fullscreen CEO George Strompolos will continue running Fullscreen and "retain a meaningful equity stake." He reportedly has plans to launch a paid site featuring Fullscreen network stars. Chernin Group and AT&T originally invested $30 million on the startup back in 2013. Now Fullscreen has grown to…
  • Agencies Dissect Foursquare's Makeover

    24 Jul 2014 | 3:00 am
    Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked marketing players who have used the app what they made of the pivots. Erich Joachimsthaler, CEO of Vivaldi Partners Group, a brand strategy consulting firm that works with Ford, Coca-Cola, ConAgra Foods and Frito-Lay, said the moves were a sign of the times. "In the old days, one would say: 'We screwed up. We are dead,'" he explained. "But today, the consumer is in control, and…
  • Ad Prices at Facebook More Than Doubled Last Quarter

    23 Jul 2014 | 5:02 pm
    Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street. The stock reached all-time highs trading after hours, rising about 5 percent to nearly $75 a share. The big success came on ad sales that were up 67 percent year over year to $2.6 billion. Facebook has been focused on fine-tuning its ad business with better targeting and creative tools for brands to improve the quality of the messages showing up in the News Feed, where 829 million people…
  • How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers

    23 Jul 2014 | 4:21 pm
    Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the Internet with its brutal takes on popular films and shows. On Tuesday, it released its latest episode, mocking Divergent, which it accurately labeled as a Hunger Games knock-off that made things a little too convoluted.  The key to selecting which movie goes under the microscope is part fan demand—Divergent had been one of the most requested Honest Trailers—and…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown is this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing

    24 Jul 2014 | 9:57 am
    The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." That's how Samsung summarizes its newest long-form ad in the clip's YouTube description, but the words hardly do justice to the visuals assembled by agency partner 72andSunny in Amsterdam. In "Every Day Is Day One," we dive right in alongside surfers facing the dauntingly powerful forces that make the sport both exhilarating and…
  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown is this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Elliott Management Takes Significant Stake in IPG

    24 Jul 2014 | 7:16 am
    Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After months of speculation stemming from high-volume trading, Elliott revealed its 6.7 percent stake in a filing with the Securities and Exchange Commission. The filing indicated that Elliott and two subsidiaries, Ellliott Associates and Elliott International, now own 28.3 million shares of common stock. The immediate impact of the new big stakeholder is negligible. But prepare for a wave of conjecture about the future of…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
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    AdWeek: AdFreak

  • Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

    24 Jul 2014 | 8:45 am
    At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new brown is this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian. "Only you can set them free," explains the tagline. If the…
  • Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great

    24 Jul 2014 | 8:17 am
    Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was Dentsu Aegis's pitch to Toyota before the producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice. The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them…
  • Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea

    24 Jul 2014 | 7:15 am
    The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot). Created with agency Architect, it's a welcome change of pace from the organization's habit of producing heart-rending PSAs. Gen-Y types might find the spot evoking Bubble Boy. Older viewers might think of that movie's forebear, The Boy in…
  • 'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock

    24 Jul 2014 | 5:26 am
    Breaking Bad fans, this time you'd better call James! Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as this billboard popped up in Albuquerque, New Mexico. The sign is actually a prop being used in the filming of the prequel series, set to debut next year. It seems Saul Goodman, in the days before he met meth king Walter White, went by the name of James M. McGill, attorney at law. The exclamatory "Better Call Saul!" billboards seen in episodes of Breaking Bad showed Goodman, played by Bob Odenkirk,…
  • Famous Children's Characters Are Just as Recognizable in Pantone Posters

    23 Jul 2014 | 2:52 pm
    Because designers never get tired of minimalist poster projects and Pantone-themed stuff, let us present to you the ultimate mashup: Y&R Shanghai's minimalist Pantone posters. Each one features the eyes of a famous children's character (Kermit the Frog, Garfield and Cookie Monster) set against a unique Pantone swatch with the Highlander-esque tagline, "There can only be one." The idea here is to introduce Pantone to a younger generation of artists, which will probably work if they're talking about little kids. Anyone older than 14 with ideas about studying design…
 
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    AdPulp

  • Today on TV: Tide Cleans Up Your Dirty Little Habit

    David Burn
    24 Jul 2014 | 9:15 am
    “Dirty Little Habit” is the latest for Tide from Saatchi & Saatchi/New York. The commercial is directed by Community Films’ Matt Smukler. The post Today on TV: Tide Cleans Up Your Dirty Little Habit appeared first on AdPulp.
  • Today on TV: Foreigner Gets Played By Hot Pockets

    David Burn
    23 Jul 2014 | 10:17 am
    Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
  • What You Can Bring To the Content Party: Digital Endurance

    David Burn
    22 Jul 2014 | 12:22 pm
    Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate. I must admit, AdPulp was in a better position six to eight years ago. We had…
  • Three Things That Make Apps More Marketable

    Shawn Hartley
    20 Jul 2014 | 6:43 am
    You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code. Selling apps is what you do to pay the rent. Contrary to popular belief, apps do not sell themselves. People do. For that to happen, your app has to be marketable. Find out what the market actually wants If you…
  • Jordan Brand Salutes Derek Jeter with RE2PECT

    Shawn Hartley
    15 Jul 2014 | 7:00 am
    Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.
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    copyranter

  • GEN WHINE.

    24 Jul 2014 | 11:22 am
    (Activate your "TRIGGER" warnings, pussies.) (Yes, it's another post mocking milquetoast Millennials.)__________BOOMERS are the reason why Millennials are fucked, economically. Just ask them. Just read their Facebook updates. Gen Y is Generation Screwed, a generation that faced the worst job market since the Great Depression, according to several incorrect media sources.Right now, this historically downtrodden generation of vagabonds faces a 6.1% unemployment rate. It peaked at 9.7% in January 2010, but has quickly and steadily improved since then. Yet they still moan, incessantly, because…
  • An Examination of the Metaphorical Representation of Shit in Advertising.

    23 Jul 2014 | 12:43 pm
    "Complex Shit", by Paul McCarthy2008.Constipation. Diarrhea. Explosive Diarrhea. We've all had them. We will all continue to have them. Thus, Shit Manipulation is big business for Big Pharma. But how does one visually address such a disgusting topic in ads? Let's take a figurative look up your asshole.Dulcolax. "Only You Can Set Them Free."(click image to enlarge)Above is a new ad just pushed out the PR poop chute this week by McCann China. Dulcolax is one of the world's leading laxative brands, made by $15 billion German pharmaceutical giant Boehringer Ingelheim. The anthropomorphized…
  • When Advertising, and Humanity, Tried Harder.

    20 Jul 2014 | 3:13 pm
  • The 19 worst "Business Teamwork" stock photos.

    6 Jul 2014 | 8:17 am
    1. (four associates examine a bell pepper)I searched "Business Group Teamwork" on Getty and sifted through 41,177 photos to bring you this post. For authenticity, I didn't sign in to remove the watermarks.Click photos to enlarge.2. These "coworkers" have absolutely nothing in their offices. Not one fucking thing.3. Title: "Authority".That's it. That's all it said.4. Title: "Acting Savagely".Lord of the Flies office.5. Just turn in your reports,you metaphorical doofus.6. All three women are wearing the exact same pair of fuck-me pumps. Nice work, stylist.7. I have nothing to add.8. On the…
  • Men's Deodorant Marketing is Malarkey.

    5 Jul 2014 | 8:37 am
    Remember:Mitchum—So Effective, You Can Skip A DayThat was the Revlon brand's tagline for about 20 years, up until 2005. I mean, what the fuck do we have an FDA for if an antiperspirant can get away with that bald face lie?Today, spurred by Unilever's Degree, men's deodorant has become a field of biotechnology, at least according to the ridiculous language used in its marketing. To Degree's webpage.RECHARGE TECHNOLOGY™ Read that copy. Take in every word.• It has RECHARGE TECHNOLOGY™? Can I plug my iPhone into it? Can I apply some on my tongue during a long run?• It's "engineered to…
 
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    Search Engine Journal

  • Ten Years Of Local Search Data Accessible With Yelp Trends Tool by @mattsouthern

    Matt Southern
    24 Jul 2014 | 10:35 am
    Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site. Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends. From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off. The wealth of data availabile in Yelp Trends is […] The post…
  • Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

    Murray Newlands
    24 Jul 2014 | 8:50 am
    As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the realization that the customer journey is a multi-channel journey. People are using their…
  • How I Write 8 Blog Posts a Week While Running 2 Companies by @neilpatel

    Neil Patel
    24 Jul 2014 | 7:43 am
    You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week. Here’s how I streamline my content creation, and here’s how you can too: Step #1: Generate a List of Potential Topics The first step in my content creation process […] The post How I…
  • Who Could Fill In for Matt Cutts? by @albertcostill

    Albert Costill
    24 Jul 2014 | 4:50 am
    Matt Cutts, head of Google’s webspam team, recently posted some big news. “I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more.” Cutts says he’ll completely unplug, meaning that he won’t be checking his work email until October. (Side note: Anyone care […] The post Who Could Fill In for Matt Cutts? by…
  • 7 Ways to Attract A-List Guest Authors to Your Site by @highervis

    Amanda DiSilvestro
    24 Jul 2014 | 3:56 am
    If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great writers in your industry, let alone get them to contribute content. Most of what we would call “A-list” writers are incredibly selective on where they publish their content, which is usually for two reasons: One of the ways to become an A-list writer in the first place is to constantly show up on authoritative websites. This helps you gain respect and credibility. These writers might have started writing for smaller sites, but once they start working…
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    ad broad

  • 45 years ago today

    20 Jul 2014 | 5:03 am
    © Rudolph J KleinJuly 20, 1969. Nixon is new to the White House. Ted Kennedy has just driven off a bridge. John and Yoko have shocked the world (at least my small, suburban part of it) by going to bed publicly and staying there for two weeks.Here we are on a picnic with neighbors at Valley Forge Park. My mother's in the plaid Bermuda shorts. She'd ironed the heavy cotton floral tablecloth put down on the table. That's me on the left, trying to sneak away with an extra Ho-Ho. I'm wearing my favorite flower-power pin.That night, I wear it to a CYO dance held in the gym of our parish hall, in a…
  • writing blind

    7 Mar 2014 | 11:50 am
    When I was little, a game I liked to play with myself was "Blind." I'd wander into our back yard, close my eyes and start walking. I was astounded at how much more alert my other senses would become. I could feel the maple tree shadowing my skin as I came within range of approaching it. I could hear the empty swing swaying on rusty chains. My heart would pound in my throat as I forced myself to move forward, walking with my eyes closed, resisting the urge to put my hands out in front of me because I thought the gesture would summon my mother who might glance out the kitchen window and wonder…
  • in case you missed the gordon lish reading last night

    28 Feb 2014 | 10:29 am
    No matter what you think of his work, his persona, his gusto in making or breaking literary comers when he was in a position to make or break them, no matter what you think of the writer, you have to admire the man Gordon Lish. He just turned eighty, but there he was last night at McNally Jackson Bookstore, holding forth at a reading for his new book Goings with more enthusiasm and earnest intent to entertain those of us who had come out to see him, than I've witnessed at readings by those younger and haler, which is to say readings by anyone else.photo cred:…
  • secret source for building fictional characters

    10 Feb 2014 | 8:09 am
    Upon hearing of Secret, a new app that lets you post anonymously, removing the last bits of restraint preventing people from sharing whatever is left they're reluctant to share…seemed to me of dubious value. But then, I signed up. And discovered Secret's true (yet unmarketed) worth: as fodder for writers building fictional characters. "Brought a can of cat food to a dinner party instead of pate and no one noticed." And presto! A fully realized character leaps to your screen, one who'll move freely, creating scenes, engaging in dialogue. Cut. Paste.
  • finally! an algorithm for writing that bestseller

    9 Jan 2014 | 10:50 am
    Modern science claims it's come up with a way to analyze a book and predict (with 84 percent accuracy!) whether or not it will be a commercial success. Less successful work tends to include more verbs and adverbs and relies on words that describe actions and emotions such as "want" or "promise", while more successful books use more verbs that describe thought processes: "recognize" or "remember." More on the secret sauce recipe here. Pardon while I hurry back to my novel-in-progress to find and replace all the "wants" and "promises".
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    Ads of the World™

  • Ecuatoriano Suiza: Christopher

    ivan
    24 Jul 2014 | 10:53 am
    You never know where the danger is. Advertising Agency: Norlop JWT, Ecuador Chief Creative Officer: Mariano Ponzano Creative Director: Ivan Coello Art Director: Emilio Silva Copywriters: Mariano Ponzano, León Pérez Photographer: Andrés Arrata Published: June 2014
  • Ecuatoriano Suiza: Steve

    ivan
    24 Jul 2014 | 10:53 am
    You never know where the danger is. Advertising Agency: Norlop JWT, Ecuador Chief Creative Officer: Mariano Ponzano Creative Director: Ivan Coello Art Director: Emilio Silva Copywriters: Mariano Ponzano, León Pérez Photographer: Andrés Arrata Published: June 2014
  • Ecuatoriano Suiza: Michael

    ivan
    24 Jul 2014 | 10:52 am
    You never know where the danger is. Advertising Agency: Norlop JWT, Ecuador Chief Creative Officer: Mariano Ponzano Creative Director: Ivan Coello Art Director: Emilio Silva Copywriters: Mariano Ponzano, León Pérez Photographer: Andrés Arrata Published: June 2014
  • Capilano Suspension Bridge: Photos Through Time

    ivan
    24 Jul 2014 | 10:43 am
    Advertising Agency: Spring, Vancouver, Canada Creative Director: Rob Schlyecher Associate Creative Directors: James Filbry, Jeremy Grice Photography: Studio 31 Styling: Joanna Kulpa Post Production: Blatant Studios Final Artwork: Janette Lodermeier
  • Expedia: Thrown Back Thursdays

    ivan
    24 Jul 2014 | 10:31 am
    Advertising Agency: 180LA, Los Angeles, USA Chief Creative Officer: William Gelner Creative Directors: Dave Horton, Matthew Woodhams-Roberts Art Director: Chelsea Cumings Copywriters: Ted Kapusta, Kevin Steele Head of Production: Natasha Wellesley Producer: Lauren Prushan Head of Account Management: Chad Bettor Account Director: Brooke Stites Account Manager: Mackenzie Walen Account Coordinator: Chase Pritchett Production Company: Ways & Means Executive Producers: Lana Kim, Jett Steiger Director: Chelsea Cumings Producer: Cedric Troadec Director of Photography: Eli Born 1st Assistant…
 
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    Advertising to Baby Boomers

  • Leaked: P&G Reconsiders Incontinence

    23 Jul 2014 | 4:34 pm
    Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapersBy Dan Monk“Procter & Gamble is very serious about this category and they’re going to spend whatever it takes to be successful..” It wasn’t long before major media outfits soaked it up: P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult IncontinenceMore Than a Decade After Leaving Category, P&G Lured Back by Aging BoomersBy Jack Neff P&G Turns to Adult DiapersBy Serena Ng… While most infants and toddlers wear diapers for two to three years, incontinence suffers…
  • Miscellany: Sex, Travel, Tech

    9 Jul 2014 | 10:25 pm
    It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex for HuffPo.  Doesn’t everybody who blogs for HuffPo do that?  Your hits go way up – not like if you write about chickens. Going Nutty Over Older Women's BodiesI thank my lucky stars I've lived long enough to go nutty over older women's bodies. It's not anything I ever thought I'd go nutty over… Tampa Bay Times Staff Writer Patti Ewald recently wrote a funny, trenchant column about sex – and referenced my piece: Still turned on…
  • Good To See The Young’uns Catching Up

    30 Jun 2014 | 11:18 am
    Yahoo Wants You to Linger (on the Ads, Too)By Vindu Goel, New York Times… Marissa Mayer, the chief executive, has decided that one way to reverse that decline (in advertising) is to turn the company into a media empire with a constellation of what it calls digital magazines… Ms. Mayer says that she wants to make Yahoo a “daily habit” for its 800 million users. But she doesn’t want people to come to Yahoo just to read email, post photographs on Flickr or get the latest sports scores. She also wants Yahoo to be a place where they curl up and spend some time …. And curling up right…
  • A Few New Tech Products

    3 Jun 2014 | 11:36 pm
    On The Huffington Post (where I also blog), writer Pamela Poole has a savvy take on a handful of new tech products featured and/or inspired by the annualBoomers Business Summit.  I’ve been to a few of those… 24 March 2006At My Table at The Summit"So can you tell if someone is having sex?""…We think so.""... Good sex?" Ms. Poole’s HuffPost Piece: Leave It To Boomers: Transforming Aging With Tech… We all know that the physical and cognitive abilities of older people can deteriorate, leaving them unable to manage ordinary tasks and vulnerable to exploitation. It sucks.
  • Nine Years Later: NostraChuckus Prophesy Come True

    29 May 2014 | 3:04 pm
    NostraChuckus, famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, has again predicted the future. Excerpt from Advertising to Baby Boomers © 2005:   Nine years later: Older, Richer, Wiser? Don't underestimate the over-50sAnother misconception that was blown out of the water at this year’s event was that retirement and old age is a time for winding down …. The session gave the audience a real-world view into the hearts and minds of mature customers and the fact that they no longer see retirement as a chance to…
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    adland.tv - all the adnews not fit to print

  • CHUBBY SWAGGER -- Brutha Ray feat. Imari Williams & Chase Diamond

    kidsleepy
    23 Jul 2014 | 6:18 pm
    *RING* *RING* Kidsleepy: Hey yo, s'up? Dabitch: Hey shawty, I got somthin' for you. Kidsleepy: Aight. Dabitch: Check the inbox. We got a fresh track by dis ad dude, called Brutha Ray, yo. Country:  United States Commercials:  uncategorized
  • More than just a pretty face: American Apparel finally appoints a woman to the board

    dabitch
    23 Jul 2014 | 4:43 pm
    WSJ announced that American Apparel Names New Board in Step to Resolve Leadership Crisis, the crisis being that Dov Charney's sexist and abusive ways have finally caught up to him. Adland:  announcement
  • Tide Washing Machine Cleaner "Dirty little Habit" (2014) :30 (USA)

    kidsleepy
    23 Jul 2014 | 4:03 pm
    Geddit? Habit??! Nun's habit? Anyone? Oh, never mind. This cute-ish spot features a very guilt-ridden nun who had no idea the washing machine was so dirty. Thanks to Tide Washing Machine Cleaner, now she does. Country:  United States Commercials:  Household
  • Milk West "Snack Time: Camping" (2014) :30 (Canada)

    kidsleepy
    23 Jul 2014 | 2:16 pm
    In yet another installment of Milk West's animated web series Snack Time, the Milk carton and his buddies find themselves trapped in an elevator. Undeterred, the milk carton proceeds to tell his friends about a much worse experience when he went camping. Country:  Canada Commercials:  Drinks & Alcohol
  • Milk West "Snack Time: Emergency Room" (2014) :30 (Canada)

    kidsleepy
    23 Jul 2014 | 2:11 pm
    In another installment of Milk West's animated web series Snack Time, the Milk carton and his buddies find themselves in the emergency room, waiting on the recovery of their marshmallow friend who has been impaled by a stick, as if he were on a camping trip gone wrong. Country:  Canada Commercials:  Drinks & Alcohol
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    AdliterateAdliterate | Adliterate

  • Interesting versus right – revisited

    Richard
    29 Jun 2014 | 11:09 pm
    If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting but merely important to be right. This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While those that set out to try to find the most interesting solution are very often right too. And that is important because it seems self evidently clear that being interesting is the social currency of our age. I was recently asked to talk about this idea to a bunch of…
  • How we slowed down the connection between consumers and creatives

    Richard
    29 May 2014 | 1:40 pm
    Nothing, I repeat nothing connects a planner and therefore an agency to the people that its is trying to understand better than qualitative research. Instinct is always a great starting point and data is often incredibly powerful but qualitative research, the beliefs, attitudes and stories of real people, told directly to the planner is the umbilical cord between agency and consumer. Through qualitative research undertaken by the planner flows a true understanding of people’s lives, their relationship with your brand and the wider category and their response to your communications and…
  • Don’t call me mum

    Richard
    26 Apr 2014 | 6:32 am
    It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the online forum for mothers, Mumsnet at their inaugural Mumstock conference on marketing to mothers. This project aims to challenge a whole set of myths about marketing to mothers that seem to me to be endemic in the marketing and advertising community on the part of both clients and agencies. Myths that if they ever were based in fact have long since ceased to be. Indeed the process of putting together this thinking, using social listening, quant’ and qual’…
  • Television is still the king

    Richard
    7 Apr 2014 | 10:19 am
    Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about advertising awards. He said that he had hailed a cab from outside the Grosvenor or some such venue and the cabbie had enquired what he had been up to all dressed up as he was. Steve replied that he had been to an advertising awards do at which the cabbie paused thoughtfully and then said “well, well, well Sir whatever will they think of next”. Bizarre though they may seem to normal people I rather like advertising awards, especially…
  • Maths and magic – the secret of Bletchley

    Richard
    4 Apr 2014 | 4:09 am
    Colossus was the World’s first electronic digital computer. Built from Post Office spare parts, it was operational from February 1944 at Bletchley Park, the British Government’s code breaking headquarters. Colossus followed on from the work that Alan Turing had done decoding the signals encrypted by the German Enigma machines. It was essential to the latter stages of the war in helping the Allies understand radio traffic between German High Command and their army divisions in the field.  It’s one of the reasons that the Allies knew the location of 58 of the 60 German divisions in…
 
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    Adverblog

  • Playboy Generation

    Mark
    24 Jul 2014 | 4:58 am
    Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Come to Party / Playboy for Him: Come to Party / Playboy for Her Bathroom Selfie / Playboy Body Spray for Him
  • The unfortunate clementine: from bastards to beauties

    Jeremy
    22 Jul 2014 | 2:18 am
    How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well. I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem. Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as…
  • End of the World via Social Media

    Mark
    12 Jul 2014 | 11:08 pm
    Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Visit the website here The site continues to a desktop display where users can interact with a series of social media feeds personalised for them. Agency is Soap Creative
  • Is the game swayed by where the team stays?

    Ana
    6 Jul 2014 | 8:50 am
    TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note. Follow me @andjelicaaa
  • Strategy Deck of Cards: Pick Yours

    Ana
    6 Jul 2014 | 8:41 am
    Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me. Download the deck here & see more about the project here. Follow me @andjelicaaa
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    The Denver Egotist RSS Feed

  • Expedia and 180LA get into Throwback Thursday.

    24 Jul 2014 | 10:06 am
    National Expedia and 180LA are taking the ubiquitous hashtag literally and throwing people back to recreate their favorite photo memories. Every Thursday through September, the travel company will choose an Instagram photo tagged with @Expedia and #ThrowMeBack and give those lucky folks a chance to travel back to the destination and recreate their photo memory. They just released their first video entitled “Back to Ocean Beach,” which follows the first winner's journey from Washington State to her family's old favorite beach spot in San Diego.
  • Strike Anywhere shoots "30 for 30 Shorts: ‘The High Five’"

    24 Jul 2014 | 9:57 am
    National Our friends over at Strike Anywhere Films have helped ESPN shoot a new 30 for 30 Short about the history of the High Five. These 30 for 30s are always great to watch, and this one is no different.
  • Heineken - Routine Interruptions

    24 Jul 2014 | 9:38 am
    National Agency: W+K
  • Peanut Butter Cheerios presents: #HowToDad

    23 Jul 2014 | 12:30 pm
    National
  • Secrets of a Signwriter

    23 Jul 2014 | 12:27 pm
    National Secrets of a Signwriter from Yoke Creative on Vimeo.
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    Clever Ideas, Great Ads

  • Tinder - "Tinder Moments"

    20 Jul 2014 | 1:30 pm
    Tinder is how people meet. It's like real life, but better.Credits:Song: "I Believe" by Basic VacationDirected by Matthew K. FirpoProduced by Magna Carta Media in association with Vanguard LtdBelow:Tinder, It Starts HereSong: "Basque" by Sunsquints
  • The Living Poster, A Random Act of Creativity

    20 Jul 2014 | 6:35 am
    How would you react if a printed poster suddenly came to life? In this experiment by Photoshop artist Erik Johansson that is exactly what happens.The experiment contains an actor in a green screen studio, projected onto a printed canvas in real time. It was performed at the Adobe Create Now 2014 event in London, Shoreditch.Creative Credits:Starring: Erik Johansson - Photographer & Retouch ArtistAgency: Abby NormMusic by: Heart-Sick GroansProduction company: We Are Digital SthlmFilm production: Iam Production
  • Leo Burnett Toronto Creates The Perfect Page For IKEA

    20 Jul 2014 | 6:23 am
    IKEA: There's a Page for ThatCreative Credits:Advertising Agency: Leo Burnett Toronto, CanadaChief Creative Officer: Judy JohnCreative Director: David Federico, Lisa Greenberg, Judy John, Morgan KurchakCopywriter: Steve PersicoArt Director: Anthony ChelvanathanProducer: David Eades, Laurie Filgiano, Anne Peck, Michelle Repasky
  • "Dad to the Bone" Toyota Camry RZ

    20 Jul 2014 | 5:54 am
    Creative Credits:Ad Title: Toyota Camry RZ "Dad to the bone"Advertising Agency: Saatchi & Saatchi, Sydney, AustraliaExecutive Creative Director: Damon StapletonCreative Director: Steve CarlinProducer: Sarah NichollsArt Director: Sam ChappellSenior Copywriter: Dan O'ConnellExecutive Producer: Nick SimkinsProduction: JungleboysDirector: Scott PickettSound: Rumble StudiosAgency Producer: Kate GoodenPost production: Method Studios
  • Heineken Light with Neil Patrick Harris | Party & Director

    20 Jul 2014 | 5:40 am
    Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship's Best Tasting Light Beer, in this commercial. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.Creative Credits:Advertising Agency: Wieden + Kennedy, New York, USAExecutive Creative Directors: Susan Hoffman, David KolbuszCreative Directors: Eric Steele, Erik NorinCopywriters: Nathaniel Lawlor, Maddison Bradley, Danny Gonzalez, Mike VitielloArt Directors: Croix Gagnon, Jon Robbins, Zack Menna, David Suarez, Cory…
 
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    pixelpasta

  • Multicines

    22 Jul 2014 | 5:00 pm
    Multicines: Patience Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
  • Listen like you are there.

    22 Jul 2014 | 4:59 pm
    Semp Toshiba: Pop Listen like you are there. Advertising Agency: Talent, Sao Paulo, Brazil Chief Creative Officer: João Livi Creative Directors: Alexandre Nego Lee, Rodrigo Bombana Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas Copywriters: Luiz Paccillo, Renato Barreto Illustrator: Zombie Studio
  • 360° Area View

    22 Jul 2014 | 4:55 pm
    The 360° Area View campaign was developed at DDB Espana, Barcelona, Spain, by chief creative officer José Maria Roca de Vinyals, creative directors Javier Meléndez, Pedro Andragnes, Paco Cabrera, art director Aldo Ferretto, copywriter Iratxe Cabodevilla, business director Gorka Lozano, account director Javier Villalba, producer Brigitte Villalonga. Photography by beFree Studio was retouched at Fornós Digital Retouch.
  • World Cup Selfies

    27 Jun 2014 | 5:48 am
    World Cup Selfies 2014 photography by Caesar Lima http://www.puffybrain.com/wc#worldcup #copa2014
  • Revitalash

    2 Jun 2014 | 7:02 am
    Revitalash shoot for Athena Cosmetics photography by Caesar Lima model: Sydney Wheeler @sydney_wheeler make up by Melanie Manson hair by Daven Mayeda @DavenMayeda
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    Between 10 and 5

  • FNB Joburg Art Fair 2014

    Layla Leiman
    24 Jul 2014 | 5:00 am
      The 7th FNB Joburg Art Fair will once again return to the Sandton Convention Centre from 22-24 August 2014. This year’s event will feature 37 exhibitors which include established as well as young galleries and art platforms from 8 different countries. There will also be a special focus on Nigeria, as well as an exciting lineup of special projects, and the FNB art prize winner.   This year, Zimbabwe-based artists Portia Zvavahera has been awarded the prestigious FNB Art Prize, and will exhibit her winning work in a dedicated booth at the fair. Zvavahera, who represented…
  • Featured: Compelling Documentary Photographs by Damien Schumann

    Thato Sehlabela
    24 Jul 2014 | 4:00 am
    Life is what death leaves behind   Damien Schumann is a documentary photographer who explores subjects and locations that would make the average photographer think twice. Although understandably, he isn’t always at ease tackling his assignments, he does so with the intention to tell the stories of the people and places he photographs in an engaging and compelling manner. We recently had the chance to ask Damien a few questions about his background, travels and how he goes about documenting stories in the most intimate way.   Could you please tell us a bit about yourself?
  • #NowPlaying: Sam Wells

    Jessica Hunkin
    24 Jul 2014 | 2:00 am
      Anyone else sitting at their desk, dreaming of a seaside escape?   Granted, that isn’t what directly inspired the song selection for today’s #NowPlaying by illustrator and graphic designer Sam Wells, who chose the title You, Me & the Sea as a typographic experiment he wanted to explore. As the album artwork reflects, the tracks included are some of those which Sam has been listening to while working. And while daydreaming may very well be a side-effect of listening to his playlist, we’ll leave you to find that out for yourself. Enjoy!   View more of…
  • Self Starters: Jens Herf | Founder of Shopstar

    Jessica Hunkin
    24 Jul 2014 | 1:00 am
      A home-grown solution to eCommerce in South Africa, Shopstar was founded by creative entrepreneur Jens Herf. The platform, which launched in August last year, was developed by a group of industry professionals in Cape Town to enable local creative businesses to easily set up shop online.   We spoke to Jens about how the idea for Shopstar originally came about, what the response to the start-up has been and how he plans to grow the platform going forward.   To start, please tell us a bit more about yourself and your background. I was born in Durban. When I was 10 my family…
  • 9 Tattoo Artists Doing Sick Chops

    Layla Leiman
    23 Jul 2014 | 5:00 am
    Flash by Gareth Lloyd   For this week’s List Wednesday we’re showcasing a selection of some of South Africa’s hottest chop artists who work across a range of styles and techniques.     Die Honest is the alias of Phillip Botha, a Johannesburg-based artist who specialises in custom electric tattoos in the old school traditional Americana tradition. He co-heads up Sinking Ink Tattoos. Follow him on Instagram for regular updates on new work.   Click here to view the embedded video.   —   Ninjabreadboy is a Cape Town based artist and…
 
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    Advertising and Marketing Guide by Dr Prem

  • Strengthen Your Online Marketing Efforts through Competitive Intelligence

    Dr Prem Jagyasi (c)
    24 Jul 2014 | 2:35 am
    Knowing more about your niche business area and the strategies of your competitors is always helpful for you to enhance your online marketing efforts. Competitive intelligence gives you a chance to gain a competitive edge in the market. Gaining more insight helps you take the lead in the industry and brings success for your business. ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant,…
  • Tips for Beginners to Initiate an Affiliate Marketing Business

    Dr Prem Jagyasi (c)
    22 Jul 2014 | 2:35 am
    Affiliate marketing is an effective way to earn money online. The only thing required is the dedicated effort in a consistent manner. If you are a beginner in this area and wish to be involved in online affiliate marketing, then you should first remain patient to be successful. With great efforts, it also takes time ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding…
  • Reasons Why You Need a Digital Marketing Agency for Your Business

    Dr Prem Jagyasi (c)
    20 Jul 2014 | 2:01 am
    Every business owner needs to be skilled when it comes to their knowledge of product manufacturing and business planning to sell their services. However, it is not necessary that every business owner is a great marketer too. If one lacks marketing skills, then there is no harm in depending upon a marketing agency. Since it ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal…
  • Online Marketing Newbies to Gain from Affiliate Marketing

    Dr Prem Jagyasi (c)
    18 Jul 2014 | 2:01 am
    There are many people interested in earning money through online marketing efforts. However, they are new to the world of Internet marketing. For all such newbies, it is recommended to give a try to affiliate marketing. As an affiliate marketer, one gets involved in all sorts of online marketing activities for other vendors who are ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant,…
  • Is Digital Marketing the Key to Personalization?

    Dr Prem Jagyasi (c)
    16 Jul 2014 | 2:01 am
    To improve the loyalty of customers toward specific brands and to maintain a better relationship with customers, marketers have always been struggling to find solutions. Although they have tried several techniques of personalizing with clients, some barriers have always existed to the effectiveness of these methods. Marketers also need to spend hugely on personalization, as ...Author informationDr Prem Jagyasi (c)Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.comAuthor of several life improving guide books – Dr Prem is an award winning strategic global…
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    Angus Whines

  • Like A Girl

    Kirsty
    30 Jun 2014 | 1:55 am
    Good point.
  • Perfectionists

    Kirsty
    24 Jun 2014 | 1:41 pm
    Nice to see some quality film again.By Mother.
  • Correlations

    Kirsty
    30 May 2014 | 8:49 pm
    Need some exceedingly insightful correlations? Look no further. Cheers, TC.
  • Generations

    Kirsty
    28 May 2014 | 3:24 am
    Look, the meaning behind Nina Röder’s photography project “Mutters Schuhe” (Mother’s Shoes) is a little complicated and, in my opinion, quite personal, but I bloody love these photos of her, her mother and her grandmother wearing the same clothes. Via My Modern Met
  • Pockets

    Kirsty
    20 Apr 2014 | 8:32 pm
    Cat pockets? I'm a dog person but why the hell not. Via Present & Correct
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    Advertising Age - Complete Feed

  • Why Is Amazon Targeting Children With This Fire Phone TV Ad?

    24 Jul 2014 | 10:34 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Amazon shows kids schooling adults on pop culture by using the built-in Firefly media-recognition feature of the new Amazon…
  • How Content Marketing Plays a Key Role in Aon's Manchester United Deal

    24 Jul 2014 | 9:45 am
    When Manchester United dismantled the L.A. Galaxy by a score of 7-0 on Wednesday, its players donned jerseys with the logo for Chevrolet, which this year displaced Aon for that real estate.For Aon, having that prominent space gave it a major boost in brand awareness. But a new partnership with the famed club will go even further in answering the big question challenging the company's marketing department: What, exactly, does the company do?That's why content marketing is a key component of Aon's eight-year, $240 million sponsorship of Manchester United that was signed in April 2013. Continue…
  • How CrossFit Built a Passion Brand

    24 Jul 2014 | 9:40 am
    Anyone who knows a CrossFitter knows just how rabid the brand's fans can be.The man behind that brand is Greg Glassman. In 2001, he started his own gym after being "kicked out" of the public gym where he trained clients. That same year, he launched a website and opened his second gym. Those were the humble beginnings of CrossFit.Thirteen years later, it's a very different story. What started out as one small gym has grown into a $100-million business with 10,000 locations globally -- 40% of which are outside the U.S. -- and 100,000 trainers. It's a trajectory that Mr. Glassman, speaking at Ad…
  • Interpublic Activist Investor Elliott Said to Push for Sale

    24 Jul 2014 | 9:34 am
    Elliott Management Corp. has amassed a new activist stake in Interpublic Group of Cos. and is seeking talks with management and the board to maximize shareholder value.The hedge fund has the equivalent of a 6.7% stake in Interpublic through shares and options, according to a regulatory filing today. Elliott disclosed it took the stake because it views the New York-based company as undervalued. Elliott plans to push Interpublic to try and sell itself to another advertising company after earlier rebuffing merger approaches from competitors, according to a person familiar with the matter.Since…
  • Young-Adult Flick 'The Giver' Gets Ad Campaign on Kik Messenger App

    24 Jul 2014 | 8:30 am
    The mobile messaging app Kik is running its first ad campaign for a movie this week, a promotion for The Weinstein Company's "The Giver," as marketers continue to try to find young consumers in new ways.Based on a 1993 young adult novel by Lois Lowry, "The Giver" tells the story of a boy living in a dystopian future where suffering and diversity have been eradicated. In addition to teen heartthrob Brenton Thwaites, the film's cast includes Oscar winners Jeff Bridges and Meryl Streep, plus Taylor Swift in a small role.On Kik, the movie's ad comprises a "card" containing the film's trailer,…
 
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    Advertising Age - Latest News

  • Why Is Amazon Targeting Children With This Fire Phone TV Ad?

    24 Jul 2014 | 10:34 am
    Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Amazon shows kids schooling adults on pop culture by using the built-in Firefly media-recognition feature of the new Amazon…
  • How Content Marketing Plays a Key Role in Aon's Manchester United Deal

    24 Jul 2014 | 9:45 am
    When Manchester United dismantled the L.A. Galaxy by a score of 7-0 on Wednesday, its players donned jerseys with the logo for Chevrolet, which this year displaced Aon for that real estate.For Aon, having that prominent space gave it a major boost in brand awareness. But a new partnership with the famed club will go even further in answering the big question challenging the company's marketing department: What, exactly, does the company do?That's why content marketing is a key component of Aon's eight-year, $240 million sponsorship of Manchester United that was signed in April 2013. Continue…
  • How CrossFit Built a Passion Brand

    24 Jul 2014 | 9:40 am
    Anyone who knows a CrossFitter knows just how rabid the brand's fans can be.The man behind that brand is Greg Glassman. In 2001, he started his own gym after being "kicked out" of the public gym where he trained clients. That same year, he launched a website and opened his second gym. Those were the humble beginnings of CrossFit.Thirteen years later, it's a very different story. What started out as one small gym has grown into a $100-million business with 10,000 locations globally -- 40% of which are outside the U.S. -- and 100,000 trainers. It's a trajectory that Mr. Glassman, speaking at Ad…
  • Interpublic Activist Investor Elliott Said to Push for Sale

    24 Jul 2014 | 9:34 am
    Elliott Management Corp. has amassed a new activist stake in Interpublic Group of Cos. and is seeking talks with management and the board to maximize shareholder value.The hedge fund has the equivalent of a 6.7% stake in Interpublic through shares and options, according to a regulatory filing today. Elliott disclosed it took the stake because it views the New York-based company as undervalued. Elliott plans to push Interpublic to try and sell itself to another advertising company after earlier rebuffing merger approaches from competitors, according to a person familiar with the matter.Since…
  • Hershey Cuts Ad Spending Again in Second Quarter

    24 Jul 2014 | 9:33 am
    Hershey Co. is tapping the brakes on ad spending for the second straight quarter, following two years of rapid increases.The candymaker slashed advertising and related consumer marketing expenses by about 5% in the second quarter ending June 29, which comes after a 3% cut in the first quarter, the company reported Thursday.The second-quarter decrease was the "result of decisions to delay new production costs and shift some funding to coupons and trade merchandising to better reflect today's consumer environment," Chief Financial Officer David Tacka said on an earnings call. Continue reading…
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    Advertising Age - Agency News

  • Interpublic Activist Investor Elliott Said to Push for Sale

    24 Jul 2014 | 9:34 am
    Elliott Management Corp. has amassed a new activist stake in Interpublic Group of Cos. and is seeking talks with management and the board to maximize shareholder value.The hedge fund has the equivalent of a 6.7% stake in Interpublic through shares and options, according to a regulatory filing today. Elliott disclosed it took the stake because it views the New York-based company as undervalued. Elliott plans to push Interpublic to try and sell itself to another advertising company after earlier rebuffing merger approaches from competitors, according to a person familiar with the matter.Since…
  • In Atlanta, BBDO Shifts Focus to Digital Content and Analytics

    24 Jul 2014 | 3:50 am
    BBDO's Atlanta office is shifting its focus toward content production and analytics and emphasizing TV less as marketers seek a different mix of services. As part of that shift, the office last week laid off 10% to 15% of its staff of roughly 250 people, with plans to replace them with hires better suited to the new focus. When the transition is complete, more than half the staff will be devoted to analytics, small-screen content production and digital creative.The changes in Atlanta echo a broader industry transformation, as agencies that built their businesses around high-profile, high-cost…
  • EBay Taps Goodby and MediaCom to Support Creative and Media

    23 Jul 2014 | 4:15 pm
    EBay has hired WPP's MediaCom and Omnicom's Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.Ad Age reported in April that eBay had embarked on an agency pitch to revamp its brand, seeking not an agency of record but shops to work on a global brand project."As our brand evolves, we're constantly looking for new ways to inspire and engage our buyers and sellers around the world," an EBay spokeswoman said in a statement. "We have recently engaged Goodby Silverstein and Partners and Mediacom as one of our agency partners to…
  • The Creativity Top 5: The Best Brand Ideas of the Week

    23 Jul 2014 | 9:00 am
    In this week's episode, how to make your business card worth keeping, a stirring salute to Derek Jeter, mobile ads that make a bold statement and a travel company's quest to change the world.Stay abreast of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in to Creativity-online.com. Continue reading at AdAge.com
  • Former Top NBA Marketing Exec Jamie Gallo Joins Wunderman

    23 Jul 2014 | 3:50 am
    WPP's Wunderman has tapped Jamie Gallo as president of its New York office, succeeding Chris Loll, who recently joined IPG MediaBrands as COO.Mr. Gallo joined the NBA in June 2012 as exec VP-marketing, overseeing brand strategy and communications in the league's top marketing role. Although he reported to Deputy Commissioner Adam Silver, he was part of Commissioner David Stern's regime, having known Mr. Stern for several years before joining the league."When I left the agency business I always felt like I'd return to it," Mr. Gallo said. "I spent a long time thinking about what I wanted to do…
 
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    Advertising Age - Digital

  • How Content Marketing Plays a Key Role in Aon's Manchester United Deal

    24 Jul 2014 | 9:45 am
    When Manchester United dismantled the L.A. Galaxy by a score of 7-0 on Wednesday, its players donned jerseys with the logo for Chevrolet, which this year displaced Aon for that real estate.For Aon, having that prominent space gave it a major boost in brand awareness. But a new partnership with the famed club will go even further in answering the big question challenging the company's marketing department: What, exactly, does the company do?That's why content marketing is a key component of Aon's eight-year, $240 million sponsorship of Manchester United that was signed in April 2013. Continue…
  • Young-Adult Flick 'The Giver' Gets Ad Campaign on Kik Messenger App

    24 Jul 2014 | 8:30 am
    The mobile messaging app Kik is running its first ad campaign for a movie this week, a promotion for The Weinstein Company's "The Giver," as marketers continue to try to find young consumers in new ways.Based on a 1993 young adult novel by Lois Lowry, "The Giver" tells the story of a boy living in a dystopian future where suffering and diversity have been eradicated. In addition to teen heartthrob Brenton Thwaites, the film's cast includes Oscar winners Jeff Bridges and Meryl Streep, plus Taylor Swift in a small role.On Kik, the movie's ad comprises a "card" containing the film's trailer,…
  • China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

    24 Jul 2014 | 8:15 am
    China's fast-growing BlueFocus Communication Group is entering the U.S. market by buying a majority stake in groundbreaking design-and-branding company Fuseproject, founded by Yves Bhar.The deal is a high-profile move for BlueFocus, which has been eyeing U.S. deals after several in the U.K. Mr. Bhar is the designer behind the Jawbone UP24, the Ouya game player and the One Laptop Per Child project for developing countries. Fuseproject recently redesigned PayPal's logo and brand identity.The purchase is a gateway to Silicon Valley for BlueFocus, which got its start as a PR company focused on…
  • Five Best Fan-Created Movie Trailers on the Web

    24 Jul 2014 | 7:30 am
    Where there's a fan, there's a marketing director.Video-sharing platforms like YouTube and Vimeo and access to affordable, easy editing software have put word of mouth on steroids, turning brand fans into amateur filmmakers creating solid work with little to no marketing budgets. Some of the most buzzworthy stuff has been for feature films, done by movie fans who have spliced footage together from preceding films or augmented teasers released by studios -- and some Armchair Spielbergs have even been hired by them.We gathered five of our favorites not-done-by-the-studio teasers here. Continue…
  • EBay Taps Goodby and MediaCom to Support Creative and Media

    23 Jul 2014 | 4:15 pm
    EBay has hired WPP's MediaCom and Omnicom's Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.Ad Age reported in April that eBay had embarked on an agency pitch to revamp its brand, seeking not an agency of record but shops to work on a global brand project."As our brand evolves, we're constantly looking for new ways to inspire and engage our buyers and sellers around the world," an EBay spokeswoman said in a statement. "We have recently engaged Goodby Silverstein and Partners and Mediacom as one of our agency partners to…
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    Advertising Age - Global News

  • China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

    24 Jul 2014 | 8:15 am
    China's fast-growing BlueFocus Communication Group is entering the U.S. market by buying a majority stake in groundbreaking design-and-branding company Fuseproject, founded by Yves Bhar.The deal is a high-profile move for BlueFocus, which has been eyeing U.S. deals after several in the U.K. Mr. Bhar is the designer behind the Jawbone UP24, the Ouya game player and the One Laptop Per Child project for developing countries. Fuseproject recently redesigned PayPal's logo and brand identity.The purchase is a gateway to Silicon Valley for BlueFocus, which got its start as a PR company focused on…
  • Seven Intriguing Products From China, From Vampire Juice to Fungus Face Cream

    24 Jul 2014 | 3:40 am
    China's food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced in the $3 to $5 range, were inspired by U.S. TV hits popular with pop culture-savvy young consumers. One was called the Vampire Diaries Drink. Some had a blood type printed on the packaging or could be sipped through IV tubing.While the burgeoning vampire-beverage industry is no more, there are plenty of other intriguing products still out there in China, filling every conceivable consumer niche in a nation of 1.35 billion. Here are seven of the most…
  • Samsung's First Family Struggles to Keep Grip on Company

    23 Jul 2014 | 11:15 am
    With Samsung Group's powerful patriarch entering his third month in a South Korean hospital, his family risks losing its grip on the conglomerate he built into a force from smartphones to life insurance.Lee Kun Hee, 72, took over from his father 27 years ago and outmaneuvered Sony Corp. and Nokia Oyj to surpass Apple Inc. in the mobile-phone business. His son, 46-year-old Lee Jae Yong, will struggle to keep the same influence due to inheritance taxes that could exceed $5 billion and waning support in Korea for conglomerates controlled through crossholdings.The Lees have held sway over the…
  • Publicis Groupe Delivers Slow Second Quarter

    22 Jul 2014 | 6:09 am
    Publicis Groupe revenue declined 1.5% in the second quarter, compared with the quarter a year earlier, while organic revenue, a measure excluding results of events such as acquisitions or shifts in currency values, grew just 0.5%.Net income for the first half declined 16.9% to 260 million Euros, the company said.Maurice Lvy, the French agency holding company's chairman-CEO, blamed the disappointing results on the cancellation and postponement of campaigns, on poor economies in Europe and emerging countries and on exchange rates. Continue reading at AdAge.com
  • McDonald's and KFC Confront Yet Another Food Safety Scare in China

    21 Jul 2014 | 7:54 am
    KFC parent Yum Brands and McDonald's said they have stopped using meat from one of their suppliers in China as they tried to contain the country's latest food safety scare, this one sparked by a jarring TV news investigation.The investigation, which aired on Sunday on Shanghai's Dragon TV, used footage shot by an undercover team to accuse the Shanghai Husi Food Co. of blending expired meat with fresh meat. The blurry footage also appeared to show workers scooping gobs of meat off the floor and putting it back into the supply.Authorities shut down operations at the supplier and opened an…
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    Advertising Age - Hispanic Marketing

  • AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

    21 Jul 2014 | 3:30 am
    AT&T, the nation's second-largest wireless operator and second-largest advertiser, is injecting Spanglish flair to its campaign for the coveted millennial audience. The "Mobile Movement" marketing effort launched in March will add bilingual and Spanish ads aimed at young, Hispanic consumers.For the campaign, AT&T is partnering with Virtue, the in-house creative agency of Vice Media, a name that has become nearly synonymous with the millennial generation for marketers.AT&T refers to the "Mobile Movement" campaign as a "platform" and is positioning it as a bid to connect smartphones -- often…
  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    9 Jul 2014 | 7:00 am
    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games.Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.Kraft's social media monitoring hub, dubbed "Looking…
  • Watch the World Cup With the Pros: U.S. Hispanic Agencies

    1 Jul 2014 | 3:30 am
    As a record-breaking number of Americans are glued to World Cup games, imagine what's happening at U.S. Hispanic agencies, staffed by people who are already lifelong futbol fans and hail from multiple countries that are World Cup contenders. It's life and death, along with face painting, a goalie's soccer net in the lobby, Latin snacks during games, and all the big-screen TVs tuned to Univision.With Argentina facing Switzerland at noon EST and the U.S taking on Belgium four hours later, Tuesday, July 1 will be a full day of soccer. Half the teams that made it through the first round into the…
  • J.C. Penney Aims Marketing Squarely at Latinas

    9 Jun 2014 | 3:30 am
    J.C. Penney is ripping up its marketing playbook once again, this time fashioning itself as the department-store destination for Hispanics.It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval; repeated shifts in strategy; and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the Hispanic customer -- it's identified the demographic as its "North Star."The push will be on display this week with an expansive World Cup campaign that specifically addresses Latinas (there is no…
  • Ad Age's 2014 Cover Contest Finalists: Which Design Would You Pick?

    9 Jun 2014 | 3:00 am
    Continue reading at AdAge.com
 
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    Advertising Age - The Media Guy

  • William Shatner Reviews Facebook's Celeb-Only App

    23 Jul 2014 | 11:35 am
    Last week, Facebook introduced Facebook Mentions, an app limited to people with verified pages in the U.S. that's designed to make it "easy for public figures to talk with their fans and each other on the go." In other words, Facebook appears to have a bit of Twitter envy -- given that Twitter is Celebrity Central in social media -- and thought that by kissing up to celebs with a special app, it could get them to give it more free content for us normals to engage with.Yesterday, William Shatner took to his new "Shatner Speaks" Tumblr blog to critique the app, comparing it to the Facebook apps…
  • Jon Stewart: Let's Do a $10 Billion Kickstarter to Buy CNN

    23 Jul 2014 | 9:50 am
    The news that CNN might go up for sale if Rupert Murdoch's 21st Century Fox succeeds in buying Time Warner has had Jon Stewart wondering about potential buyers -- and he decided we should just buy it. On last night's "Daily Show," he kicked off a (faux) $10 billion Kickstarter campaign, complete with its own Kickstarter-lookalike page at LetsBuyCNN.com. The supporter rewards include the chance to "Take molly with Fareed Zakaria" ($25,000), two weeks of blanket, round-the-clock CNN coverage of your "hunt for your lost car keys" ($5 million), and even the opportunity to "Host a CNN anchor…
  • Bill Gates: Six 'Really Fantastic Books' to Read This Summer

    18 Jul 2014 | 9:30 am
    These may be grim times at Microsoft, but co-founder Bill Gates seems to be having a good time in his semi-retirement (he resigned as chairman in February, though he retains a technical-advisor role). Lately, he's been posting entertaining videos to his personal YouTube channel, thegatesnotes, and since it's Friday, and maybe you're looking for a little beach reading, we thought we'd share two of his latest, which have to do with books.In "Summer Books," Gates uses a sprightly musical soundtrack and charming animations to recommend "six really fantastic books" to read this summer. They are…
  • The 10 World Cup Sponsors That Grew the Most in Followers, Fans and Subscribers

    15 Jul 2014 | 11:00 am
    What did FIFA World Cup sponsors get out of their association with the global event? In some cases it's obvious, as various video campaigns created for the tournament have racked up hundreds of millions of views. But then again, many of those views actually went to non-sponsors: Nike, not an official sponsor of the tournament itself, soundly defeated sponsor Adidas by that measure. So, as the dust settles, we're taking a look at another measure of success: the growth in the brands' social-media communities.For this chart, Ad Age worked with ListenFirst, a New York social analytics and…
  • Media Guy Mailbag: How Can New Agency Employees Make Themselves Invaluable?

    11 Jul 2014 | 11:20 am
    Each Friday I'm answering reader questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget -- anything! So send me an email with your question and "Media Guy Mailbag" in the subject line. More details below.Welcome to Vol. 3 of the Media Guy Mailbag, a sort of AMA (ask me anything) on media and pop culture.In Vol. 2, I offered some reader feedback to a question posed by in Vol. 1: "What do you believe is an agency's biggest pet peeve for an entry-level millennial who is just starting their career in media/advertising?" (An entry-level millenial employee was…
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    Advertising Age - Guest Columnists

  • Brand Journalism Is a Modern Marketing Imperative

    21 Jul 2014 | 3:50 am
    In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference. As part of the McDonald's turnaround plan, brand journalism was McDonald's new approach to marketing. No single ad could tell the whole multi-dimensional story of a mega-brand like McDonald's, which means different things in different regions to different people in different situations with different needs. A brand's story cannot be a simple-minded, over-simplification of a complex brand idea. In our current mobile, digital, multi-platform, sharing economy, brand journalism is an even more…
  • As Marketers' Internal Teams Get Stronger, How Agencies Can Collaborate

    15 Jul 2014 | 4:00 am
    Working with clients that have in-house creative departments is nothing new. However, there is a shift happening, in which in-house creative teams are getting more involved in the work agencies have traditionally been hired to do, and the creatives that are filling these departments are getting much better.Part of this shift is being driven by clients' concerns about lowering costs, and also a desire to bring more creative thinkers into their organizations. In the past few years, there have been many young, talented art directors and writers who have left the agency world to go over to the…
  • Millennials Think Globally, and Other Lessons from the World Cup

    13 Jul 2014 | 2:00 pm
    Whether you're a sports-inclined brand or not, there's a lot to be learned from World Cup '14. There's a lot that could be said about the game and the players, or the multi-screen storytelling that made this event a digital dream. But those things will be there four years from now. What's important today are some particularly powerful consumer insights that marketers may or may not have noticed -- insights that are relevant year-round and applicable in any context, from sporting events to shopping events.1. Millennials think globally. The pendulum swings in terms of U.S. attitudes toward…
  • In China, Even Zoo Animals Can Be Fakes: Chinese Consumers and Trust Issues

    3 Jul 2014 | 3:30 am
    When a local zoo in China's central Henan province advertised its new star attraction -- an African lion -- kids came from far and wide last summer to see the real-life Lion King. On the first morning, as children surrounded the enclosure, the "lion" started barking. It turned out to be a Tibetan Mastiff.From a young age, Chinese consumers are exposed to fakes. From phony lions, to rat meat being sold as beef and lamb, to bogus Apple stores that fooled even the floor staff, it's with good reason that Chinese shoppers have trust issues.Although the market is maturing rapidly, many shoppers are…
  • 3-D Printing Hits Licensing With Coca-Cola, Hershey's and Hasbro

    19 Jun 2014 | 1:48 pm
    Coca-Cola was at the annual Licensing Expo in Las Vegas as usual, this time getting ready for the 100th anniversary of its iconic contour bottle next year with a booth full of vintage products. But Coca-Cola also looked forward, with a licensed 3-D printer for consumers, the Ekocycle Cube in partnership with 3D Systems and 3D Systems' chief creative director, Will.i.am.Coca-Cola and Will.i.am, who started the Ekocycle brand with Coca-Cola in 2012, are offering a 3-D printer that comes with 25 ready to "print" concepts curated by will.i.am. It will also have a sustainable component, which is…
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    Advertising Age - Adages

  • Wasabi Wins Lay's Flavor Faceoff in Ad Age Office Poll

    16 Jul 2014 | 1:00 pm
    There are a lot of half-baked theories out there about what digital and social media are doing to our society. "It's making us narcissistic!" some say. "It is making us lonelier!" cry some. "It is turning us into sexpots!" said that one guy that one time.But one thing is clear: it is putting our snack foods to a vote, which is why, for the second year in a row, we are being asked to choose the newest flavor of Lay's potato chips.The campaign, called "Do Us a Flavor," is back after bringing Cheesy Garlic Bread chips into the world last year. Lay's went through more than 14 million flavor…
  • What's Your Yo Strategy?

    19 Jun 2014 | 7:50 am
    Unless you've been under a rock for the past 24 hours -- or perhaps in Cannes -- you've heard about Yo, the messaging app that lets you send "YOs" to your friends, and nothing else.If that functionality sounds limited to you, it is. But that didn't stop investors from plowing $1 million dollars into the thing.Today, the Yo craze is sweeping the nation, causing many to ask, do we really need any other words? Perhaps not. Continue reading at AdAge.com
  • Albania Announces Winner of Agency Review on National TV

    20 May 2014 | 9:30 am
    Marketers, take note. This might be a new way to inspire agencies to fight hard to win your accounts.The government of Albania recently announced that it had picked creative agency StrawberryFrog and APCO Worldwide to lead a global ad campaign -- and did in an elaborate awards function that aired on national TV.The winning campaign, presented by StrawberryFrog and APCO Worldwide, was titled "Go Your Own Way," and will include digital and social media, short films and PR. Continue reading at AdAge.com
  • Jordan Zimmerman Offers 'Once in a Lifetime' Meeting With Himself

    15 May 2014 | 4:00 am
    The video you are about to watch is not an Onion parody of an infomercial.It's an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a "once in a lifetime" opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.As part of an effort to generate publicity for his new book, "Leading Fearlessly," Mr. Zimmerman is fearlessly leading a social-media video challenge called "Meet Jordan Zimmerman." Continue reading at AdAge.com
 
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    Advertising Age - The Big Tent

  • Did You Miss Out on the Super Bowl of Marketing to Black Women?

    7 Jul 2014 | 11:30 am
    Like a good party, you should be kicking yourself if you weren't there. Sunday, July 6 concluded the four-day event known as the Essence Festival. The event celebrated its 20th anniversary with a bang, exceeding attendance expectations while continuing to be the number one gathering event of Black women. While over 100,000 Black women converged on New Orleans, so did Prince, Hollywood, think-tank representatives and staples of the brand world. Like no other event, Essence Festival was an opportunity to engage married, single, millennial, gen x, baby boomers and all socio-economic levels of…
  • BBDO Teams with Marvel on New Avengers Comic Book

    22 May 2014 | 12:10 pm
    The comic book that finally resulted is an evolution of a tale written eight years ago -- one of four the agency originally thought up around various Marvel heroes."The relevance of a comic book that talked to kids about gender and race before the Obama Presidency was one world," Mr. Michaels said. "Today's world is a little different. Culture has shifted and we wanted to make sure this effort was less defensive and more inspirational."The popularity of certain Marvel characters has also skyrocketed thanks to Hollywood in the time since the original idea, so Marvel built out the new cast to…
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    Advertising Age - Campaign Trail

  • Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

    21 Jul 2014 | 7:30 am
    A self-described "avowedly non-partisan" digital political firm has a controversial patent for voter targeting, a new CEO -- and clients that are fighting against Obamacare even as other clients seek to implement it.Audience Partners already is touting its voter-targeting ad system as "patented," and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy…
  • Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

    11 Jul 2014 | 7:00 am
    It's become a political rite of passage: When a political party unveils a new tech-related initiative, detractors on the opposite side of the aisle inevitably pounce with parody sites and social-media lampoons. The latest hazing victim was the Republican party, after the launch of the new .gop domain.In a novel approach to spurring adoption of centralized-digital platforms among like-minded campaigns and organizations, the Republican State Leadership Committee is the official registry for the .gop domain. What that means in practice is that the RSLC, which works to elect Republican candidates…
  • Political Groups Start Trickle-Down Tech Training for Midterms

    8 Jul 2014 | 4:00 am
    Dave Griggs struggled to hear the phone above the rain and whipping winds of a summertime storm climbing up the east coast last week. The Democratic Legislative Campaign Committee's national field director was in Miami, battening down the hatches for the inevitable electoral gales to come in November. Mr. Griggs and two other DLCC colleagues were in the dreary Sunshine State for some follow-up training with campaign staffers working on local races.Mr. Griggs is not alone. Democratic and Republican party operatives have trekked across the country to teach state party caucus representatives,…
  • Inside Cannes' First Health and Wellness Jury

    16 Jun 2014 | 10:35 am
    Before the Cannes ad festival got underway in earnest, it kicked off with a new mini-festival focused on health, wellness and pharmaceutical advertising. Edelman's Carolyn Paul explained how the first jury for health and wellness came to its decisions.Since it was the first year for this jury, was it difficult setting ground rules for how to choose award winners?The added responsibility of being on the jury in the inaugural year was certainly something we were all very aware of, and something our jury President, the very gracious Kathy Delaney, reminded us of when we first gathered in the…
  • In Flashy New World of Campaign Tech, List Rental Is Still a Political Force

    16 Jun 2014 | 3:45 am
    Media coverage of political campaigns nowadays tends to focus on things like social media, tech-savvy organizing and voter micro-targeting popularized by Obama campaign quants. But those bright, shiny objects distract from the mundane, yet proven tradition of donor-list rental.In politics, as in business, you have to spend money to make money. And the renting of donor lists is one of the best ways to do that. In fact, contact lists gathered by the Obama for America and Romney for President campaigns are among the largest political lists around today, and they're essentially for sale.A perusal…
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    Advertising Age - DigitalNext

  • How to Create Effective Evergreen Content

    24 Jul 2014 | 7:00 am
    As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation's claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google's dizzying deluge of updates.Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen -- hefty and healthy chunks of information that are…
  • Digital Metrics Delirium: How to Drive the Results That Actually Matter

    23 Jul 2014 | 7:10 am
    The world demands accountability, so marketers feel compelled to measure everything. But measurement technology is dramatically imperfect. The result is that, more often than not, we measure what's easy to measure instead of what's right to measure.Digital appears to be the "promised land" because its count-ability gives us the accountability we crave. The truth, however, is that digital leads many marketers to reverse-engineer their goals to fit their metrics. Goals are determined by what we can put a tracking pixel on, rather than by asking what needs to be done to move our businesses…
  • Marketers: Don't Miss Out on Summer Music Festivals

    18 Jul 2014 | 7:31 am
    Woodstock, which began with three days of peace and music on Max Yasgur's farm back in 1969, has evolved into a music festival season that spreads across the country for months on end.From The Hangout Festival in Alabama in May to New York City's Governors Ball in June and Maryland's Virgin Freefest in September, music festivals are experiencing a major renaissance. Along with the fans come the brands, eager to market their products to millennials in attendance.If you don't want to miss out on any of the music festival action, you will literally need to be all over the country, all summer…
  • Digital Publishers: It's Time to Think About Paying to Promote Content

    17 Jul 2014 | 9:40 am
    There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote content would reflect negatively on their content and editorial integrity.While some publishers are paying to promote content on Facebook and other channels, there is still a widely-held stigma that is associated with paying for content. And even among those publishers that do pay for content promotion,…
  • TV is Finally Embracing Digital Ad Technologies

    17 Jul 2014 | 6:30 am
    Digital ad tech is finally making its way into the TV ad market after decades of talk about making TV ads more personal, more automated and smarter. Today, addressable ads on TV are a reality at Cablevision, Dish and DirecTV. Programmatic TV advertising as a long-term strategy is being evaluated by all of the major TV media owners and media agency TV buyers. And audience-based TV ad buying, while nascent, is now being tested by virtually every TV media owner and TV ad buyer.What's causing the TV industry to finally move to new ways of filling the ad pods tied to their shows? Three reasons:…
 
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    Advertising Age - Small Agency Diary

  • Your Band is Your Brand: Business Lessons from a Rock Band

    8 Jul 2014 | 3:30 am
    Like many kids growing up, I wanted to be a musician. And fortunately, I was lucky enough to have that dream come true. I loved the power of music. How it -- like great advertising -- could move, affect and engage an audience. But when it came to selling more records and concert tickets, that took marketing.As the CEO of a growing digital marketing company, I've spent a lot of time thinking about how to grow my business. Time and again, I find myself looking back at the evolution of my band, 10 Speed, and what worked, didn't work and was overpromised. I may have moved on from a band to a…
  • CrossFit, MINI U.S.A., and Shiner Bock Beer to Speak at Small Agency Conference in Austin

    17 Jun 2014 | 3:30 am
    Ad Age has released a preliminary agenda for its 2014 Small Agency Awards & Conference, which in its sixth year is traveling to Austin, Texas.The event will be held July 23 and July 24 at the W Hotel in Austin. CrossFit CEO Greg Glassman will talk about building the ultimate passion brand, while Tom Salkowsky, the head of marketing for BMW Group's MINI U.S.A., along with the car brand's longtime agency, Sausalito, California-based indie shop Butler Shine Stern & Partners, will present a case study on driving marketing success . And Charlie Paulette, the chief sales and marketing officer for…
  • A Millennial Talks: What the Job Owes Us and What We Owe the Job

    21 May 2014 | 9:00 am
    The higher you climb in the agency world, the easier it becomes to pass judgment on the next generation of talent. They lack loyalty. Have unreasonable expectations. Need to be pampered. Won't put in the time.To test some of these assumptions, I decided to take a closer look at the career and work ethic of someone whom, for better or worse, I first introduced to the advertising business.Ten years back, I offered a young woman about to graduate from high school a summer job answering the phones, stocking the kitchen and running errands. Amy turned out to be a find. I would occasionally wonder…
  • Publicom Was Good for Small Agencies but Collapse Is Even Better

    13 May 2014 | 8:23 am
    For years -- perhaps eons -- mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn't mean better.Last July, I wrote about "Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies." Today, I'm writing about three reasons why the collapse of the mega-merger is even better. Continue reading at AdAge.com
  • Bailey Lauerman: What It's Like to Win Ad Age's Small Agency of the Year

    28 Apr 2014 | 8:00 am
    Perhaps most importantly, our status as Small Agency of the Year allowed us to add even more really talented, nice people. But, here's the thing: nearly everyone who has joined our team in the last eight months found us. They figured we must be doing something right to earn that kind of recognition, and, we've helped prove them right.Thinking back to our moment on the podium accepting our award at the Small Agency Awards in Portland, we realize that values we built our agency upon were recognized by the industry, and that was gratifying. Indeed, great ideas can come from anywhere, even…
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    Ads of the World™ blogs

  • Ads of the World April 2014 Winners

    ivan
    14 Jul 2014 | 4:03 pm
    Best Film
  • New Report By JWT Examines The Circular Economy

    ivan
    4 Jul 2014 | 9:37 pm
    JWT's trendspotting team has just released its latest trend report, "The Circular Economy," which explores the revival of an alternative economic model that's designed to reduce waste and is steadily gaining ground with major brands from Unilever to BMW to Philips and more.
  • Ads of the World iPad App

    ivan
    20 Jun 2014 | 2:26 pm
    The new Ads of the World iPad App is a simple, fast and free mobile application that lets you browse the latest in advertising with ease. The app currently runs on iPads with iOS 7 or higher, but we're planning to make it available for iPhones, iOS 6 and Android as well in the near future. Let us know if you see any bugs and what would you like to see in v.2.
  • Ads of the World March 2014 Winners

    ivan
    31 May 2014 | 3:34 pm
    Best Film
  • Return of The Ashes

    ivan
    2 May 2014 | 8:52 am
    Wildfire is a serious and recurring problem in Thailand. Between 1985 and today, 92,106 wildfire incidents have occurred, 95% of it manmade, damaging a total of 55,600 acres of priceless rainforest and agricultural land. Firefighters are also in short supply, often inadequately equipped. The result is an ever increasing number of wildfires, from year to year.
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    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
 
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    Dixon Schwabl Incites

  • We’re Being Followed

    Stacy Lake
    10 Jul 2014 | 11:00 pm
    It starts online when you least expect it. You’re looking up a new rug on Amazon.com, searching for that new pair of shoes on Zappos.com or browsing new cars on Toyota’s site and, before you know it, there are ads pointing you back to that product on every other website you visit. It’s no coincidence. It’s called retargeting, and it’s extremely smart marketing. As consumers, we’re bombarded by information all day, every day, and we want information about things that are relevant to us. As marketers, this means we can use readily available information to give our potential…
  • Fourth of July – By the Numbers

    Kathy Ritchie
    1 Jul 2014 | 11:00 pm
    Get out your grill and put on your red, white and blue! The Fourth of July is coming up this week, and whether you’re going to watch fireworks, heading to a barbeque or just have an interest in numbers, we have some surprising statistics to share with you! Historical Statistics -      When our nation was newly formed, there were 2.5 million people living here, where today there are more than 317 million (Census) -      John Hancock was the first to sign the Declaration of Independence (History.com) -      Out of the 56 people who signed the Declaration of Independence,…
  • I Got Engaged at the World Cup

    Stacy Lake
    18 Jun 2014 | 11:00 pm
    You can tell my husband to relax. I’m definitely not in Brazil, and I haven’t run off with David Beckham (yet). It wasn’t a person who asked me to get engaged—it was a brand. Watching sporting events like the World Cup, they often feel a bit like “logo soup.” Everywhere you look, companies have paid big money to get their logo in front of millions of people. But often it’s just that—a logo. As I watched the game, it was difficult not to notice the digital banner along the boundary line. A URL briefly caught my eye: GOL.MCD.COM. I didn’t think anything of it, until it was…
  • Why Setting Expectations is Useful in Soccer—and Social Media

    Andrew Knoblauch
    12 Jun 2014 | 11:00 pm
    Soccer’s biggest stage has returned and you’ve got one giddy United States fan here. Do the Americans really stand a chance at defeating the best in the world? Probably not. And that is the expectation that’s been set by the United States Men’s National Team’s (USMNT) gaffer Jurgen Klinsmann. Recently quoted in a New York Times piece, Klinsmann said, “We cannot win this World Cup, because we are not at that level yet.” In other words, our beloved Americans need to keep working. It’s that same logic that caused Klinsmann to leave America’s most storied footballer off the…
  • Make Your Writing Three Times Better

    Charles Benoit
    4 Jun 2014 | 11:00 pm
    Writers use it all the time, you’ve used it yourself and I’m using it right now. It’s writing in threes, and thanks to a new study in the Journal of Marketing, we now know why we like writing in threes and why it works so well. The study, conducted by two marketing and behavioral-science professors, shows that when you’re trying to sell something—a car, a politician, a marriage proposal—three claims is the way to go: “It’s sleek, stylish and loaded with horsepower!” “I’ll lower your taxes, slash the budget and put a chicken in every pot.” “We get along swell, I’ve…
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    360i Digital Agency Blog

  • Hanes Taps Vine Star Logan Paul for X-Temp Campaign

    360i
    24 Jul 2014 | 7:11 am
    Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch, Hanes found a perfect partner in Paul, who has described his short-form video content as “quality, clean and energetic.” At Just 19 years old, he one of the most followed content creators on Vine with 4.7 million followers. And while six-second video is his bread-and-butter, Paul’s fans have followed him elsewhere: to Instagram, Twitter, YouTube and even Snapchat. Hanes is…
  • Influencer Spotlight: Catching Up with Zach King

    Jason Powell
    23 Jul 2014 | 12:24 pm
    360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to grow, we thought it would be worthwhile to introduce some of the fascinating individuals whom have worked with our clients to bring their brand stories to life online. The “Influencer Spotlight” Q&A series will feature…
  • Uncovering Global Twitter Trends: Brazil

    360i
    23 Jul 2014 | 8:24 am
    On the heels of this summer’s World Cup events in Brazil, we’re eager to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: Brazil.” This whitepaper is the first of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. For this study, we analyzed organic Twitter conversations from a sample of users in Brazil that were shared publically in their native Portuguese tongue. 360i’s…
  • Snapchat Geofilter Update Hints at Expanded Brand Opportunities

    Fitz Maro
    18 Jul 2014 | 12:51 pm
    Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum and Disney Land, among others. Geofilters: Not a monetization move – yet Although it would appear this update is the company’s first big play to generate revenue, Snapchat has confirmed that the first round of Geofilters are not paid…
  • What’s Buzzing: Platform Updates, MTV Snaps & More

    Valentina Bettiol
    18 Jul 2014 | 9:07 am
    The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying goodbye to the “hashflags” that for the past couple months dominated our feeds. And beyond World Cup news, Twitter’s new and improved analytics dashboard was only the first in a flurry of platform updates that rolled out over the last seven days, including the location-based Geofilters feature…
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    The Ad Contrarian

  • Why Your Social Media Strategy Sucks

    24 Jul 2014 | 12:01 am
    You've probably noticed that about 93% of all TV commercials are lousy. And so are about the same percent of movies, TV shows, books, songs, and paintings. If you think all this crappy stuff is around because people aren't trying very hard, you're wrong. The reason is actually quite simple: Producing good stuff is really, really hard. And there are very few people who can do it. Nobody sets
  • Twitter Giving Up On Social Media Marketing?

    23 Jul 2014 | 12:01 am
    Here at The Ketel One Executive Center of The Ad Contrarian Global Headquarters, we've been saying for some time that: a) The delusion of social media marketing is rapidly evaporating b) Social media sites are morphing into channels for carrying traditional paid advertising as fast as they possibly can There are three reasons for this 1) Consumers have shown approximately zero interest in
  • Technology And Consumer Behavior

    21 Jul 2014 | 12:01 am
    Last week I gave a talk at a national real estate conference. What do I know about real estate? As I told the conference, the only real estate transaction I ever made a nickel on was when my house burned down.  Putting the talk together, however, gave me an opportunity to clarify some thoughts I've had about the relationship between technology and consumer behavior. Here's an edited excerpt
  • The Dumbest People On Earth?

    16 Jul 2014 | 11:44 pm
    Just when you think the online advertising industry can't get any more absurd, they prove once again how groundbreakingly awesome they are. The current buffoonery is over "viewability." You see, twenty years into online advertising, advertisers are finally getting their heads out of their behinds and realizing that about half the ads they have been paying for are not viewable. We're not
  • The 7th Anniversary Edition

    7 Jul 2014 | 12:01 am
    Stretching 10 Days Worth Of Content Into 7 Years This week marks the 7th anniversary of this blog. I never thought it would last this long. As a matter of fact, after about 10 days I had said just about everything I wanted to say. But it is a testament to the never-ending silliness of the ad industry that after 7 years I still haven't run out of things to make fun of. Remarkably, the blog is
 
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    Beyond Madison Avenue RSS News Feed

  • BFG 9000 Wins GoDaddy

    Dwayne W. Waite Jr.
    24 Jul 8549 | 6:04 am
    Summary: In case you haven't heard, the web domain giant GoDaddy.com has officially changed its agency relationship. The new reigns now belong to BFG 9000, who is taking over for Deutsch. It's been reported that the CMO of the company believes...
  • Redskins, Deadskins, Does it Really Matter?

    Dwayne W. Waite Jr.
    24 Jul 4872 | 6:05 am
    Summary: Political correctness has infiltrated just about every aspect of our lives here in the United States. Be careful with what you say. Be careful how you say or label certain things. Goodness forbid someone gets offended. Every part of our society has been picked on and criticized -- except for football. Until now. The Washington Redskins have been beating back the call...
  • 5-Hour Energy Crashes Into Court

    Dwayne W. Waite Jr.
    24 Jul 2014 | 7:30 am
    Summary: The early 2000s saw an interesting race in the energy drink market. Monster, Rockstar, Red Bull, and many others poured into supermarkets, gas stations, convenience stores, and college campuses. Forget the "traditional" Mountain Dew, or MD's now defunct but crazier cousin Surge...
  • Banning TV Advertising?

    Dwayne W. Waite Jr.
    23 Jul 2014 | 7:04 am
    Summary: As much as we bicker and point fingers about good and bad advertising, the political correctness of the regulators, the silly topic of advertising to children, or the relentless sexual nature of ads, we have never pioneered the idea of just banning advertising. That hurts too many businesses across too many industries. At least in the United States.
  • Keep Creating

    Dwayne W. Waite Jr.
    22 Jul 2014 | 12:12 pm
    Summary: In today's world there are different types of people. Leaders. Followers. Artists. Scientists. Those who think linear. Those who think abstract. We need all of those people to make this crazy world work. But most importantly, we need creators. One of the cool things about working in the advertising and marketing industry is being around people who are excited...
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    methodsavvy.com

  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that emphasizes collaboration and transparency, both internally and externally, through a horizontal management structure. This is the first time that Method Savvy has qualified for and been awarded the Best…
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one thing is certain—it involves careful analysis and strategy. What does soccer have to do with marketing, you ask? A marketing analyst draws actionable insights or results from the data they acquire, whether this is for a specific campaign or all…
  • Funnel Cloud or Tornado: Understanding Your Marketing Funnel

    Shana Simon
    29 May 2014 | 11:23 am
    It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the middle half & go straight to bottom-funnel sales push tactics without evaluating the lead quality. We could talk your ear off about SEO, PPC and social media as many blogs do; but the difference between…
  • Method Savvy Receives 2 Hermes Creative Awards

    Shana Simon
    21 May 2014 | 10:29 am
    Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift Solutions launched its new website in September 2013, featuring an intuitive parallax design. Hermes awarded the site (www.ziftsolutions.com) with a Platinum Award, which is the most…
  • Laziness is Key for Marketers

    Shana Simon
    28 Apr 2014 | 12:23 pm
    Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is looking for. In simplest terms, your ads should make a potential customer’s life as easy as possible by providing specific answers or solutions to their specific questions. Google’s main goal is making sure the…
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    Notes From The Napkin

  • Fall 2014 Account Service Internship

    23 Jul 2014 | 3:00 pm
    Alright undergrads, here’s your chance to get some of that “real world experience” everyone keeps talking about. Schaefer Advertising Co. is looking to fill our fall 2014 account service internship. We’re a close-knit Fort Worth agency that takes both work and play pretty seriously. We serve a diverse group of clients in a variety of industries, including consumer, healthcare, travel & tourism and business-to-business. That’s just another way of saying that you’ll never be bored. This isn’t one of those internships where you sit on Facebook all day (unless you’re doing…
  • Schaefer Advertising, this is Amanda?

    9 Jul 2014 | 8:30 am
    Everyone, this is Amanda Peredo, Schaefer’s new operations coordinator. As “The O.C.,” Amanda will be the friendly voice that takes your calls, the smiling face that greets you in our lobby and the person we complain to when we’re out of snacks. Recently, I sat down with Amanda to ask her the hard-hitting questions Channel Scott News is known for. Scott: Hi, Amanda. How’s it going? Amanda: It’s good! How are you? S: Hey, I’m the interviewer here, okay? A: Oh, uh…okay. S: But I’m fine, thanks for asking. So – tell me everything about yourself in a blog-friendly number of…
  • A Summer Sequel

    7 Jul 2014 | 8:30 am
    She claims to single-handedly fund Yogurt Land. She wants to name her own OPI polish “Sweet Colada Sunshine.” And she would pay to be in Beyonce’s music video Love on Top. Ladies and gentlemen, Taylor DePuma has found her home at Schaefer.  But she’s no stranger. Taylor started at Schaefer as an account services intern before finishing up her senior year at Texas A&M. Now, she’s back for good as a full-time account coordinator. As an intern, she blogged about the Schaefer teams “hilarious” behaviors, so, for her feature blog post, we are going to share with you the funniest…
  • Schaefer Advertising Co. Receives District-level ADDY Awards

    23 Jun 2014 | 8:21 am
    Schaefer Advertising Co. is pleased to announce that the agency has earned four American Advertising Federation (AAF) District Ten ADDY Awards. District Ten represents ad clubs from Arkansas, Louisiana, Oklahoma and Texas. The award-winning work was nominated for regional consideration, following their success during the AAF-Fort Worth ADDY Awards in February, winning a total of 26 awards. With over 500 entries, the awards won by Schaefer included nine Gold, 10 Silver, five Bronze, one Special Judges, and Best of Show overall. The District Ten award-winning campaigns originally won Gold…
  • 2014 TCU Baseball: The Spotlight

    19 May 2014 | 9:29 am
    2014 TCU Baseball: The Spotlight: Our friends over at TCU Baseball finished the regular season strong with a 38-15 record (17-7 in the Big 12). The Frogs will be the No. 2 seed going into the Big 12 Tournament. Good luck in the tournament and congrats on a great season!
 
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    Advertisers

  • An insight that rings my bell

    Sue Imgrund
    22 Jul 2014 | 6:59 am
    For all the trivial jingles and frivolous apps that we get involved in creating in the ad business, it’s always gratifying to see strategic and creative communication skills used for good. I don’t just mean those brands that decide to leap on to whatever is the latest “issue” band wagon with some tenuous connection to their product, but agencies who get together with NGOs and grass roots organisations and combine their skills and knowledge. One such partnership is that between Ogilvy and Mather, India and Breakthrough, a global human rights organisation that uses…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re…
  • Agile constancy

    Sue Imgrund
    11 Jul 2014 | 12:01 am
    Which team will win on Sunday? The two semi-finals couldn’t have been more different – a glorious walkover and humiliating defeat, and a drawn-out stalemate finally decided on penalties. But in football, anything can happen – we will wait and see. Success in any field – sport, business or personal life – depends on your definition of success, and how you approach reaching it. Jeff Bezos of amazon is quoted as saying: “We are stubborn on vision, we are flexible on details.”As a small aside, you might comment that details such as dodgy tax practices,…
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    Only Dead Fish

  • Failure Demand

    Neil Perkin
    23 Jul 2014 | 2:14 pm
    "The distinction between 'failure demand' - demand caused by a failure to do something or do something right for the customer and 'value demand' - what the call centre exists to provide, is a distinction that few call centre managers make. I find that many call centre managers do try to determine the reasons for a customer call, but they do so with an 'internal' - 'what we do with it' - perspective; when I look at call coding I find the codes make no distinction between value and failure demand. Worse, call coding is often 'compulsory' - it is a forced part of the wrap-up. This only…
  • Manager's and Maker's Time

    Neil Perkin
    21 Jul 2014 | 8:02 pm
    "In my experience, most people don’t schedule their work. They schedule the interruptions that prevent their work from happening." I'm over in NYC on a brief work trip and whilst here managed a catch up with Dan. One of the things we ended up talking about was this great piece on the chokehold of calendars which makes a simple but powerful point about how calendars can become a 'record of interuptions' rather than a useful tool for managing time. The sentiment of the post reminded me of Paul Graham's essay (that I also mentioned here) that talks about the difference between what he calls…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    21 Jul 2014 | 5:19 am
    A bit late due to travel but here are my favourite links from this past week, curated by Fraggl: Nicely put: The great fragmentation or why we're all weirdos now This makes sense - the future of passwords is no passwords One of the fascinating Superflux projects talked about at this week's Firestarters by Anab Jain: Open Informant Nice anti-road rage work here (above) by TFL and M & C Saatchi And of-course you can sign up to Fraggl here.
  • The Growth Share Matrix Revisited

    Neil Perkin
    18 Jul 2014 | 12:32 am
    Thanks to Andrew Warren-Payne for pointing me at this work by Boston Consulting Group revisiting their classic growth share matrix. The matrix, originated by BCG founder Bruce Henderson 40 years ago, famously plots a product portfolio on a 2 x 2 against growth rate and market share, giving us categorisations like 'stars', 'problem child' (or 'question marks'), 'Dogs' and 'Cash Cows', and is a key part of business school teaching on strategy. Many large organisations have used its principles of mapping company competitiveness (share) against market attractiveness (growth) as the basis for…
  • Google Firestarters 12 - Designing for the Future - The Event

    Neil Perkin
    17 Jul 2014 | 5:04 am
    Wednesday night saw the great and the good of UK planning come together for our twelfth (twelfth!) Google Firestarters event, themed around 'Designing for the Future', and we had three amazing speakers who gave three excellent provocations. Anab Jain, TED fellow, founder of Superflux, lecturer at the Royal College of Art (and whose work has been exhibited at MoMA, Apple and the Tate Modern), spoke about designing for the 'new normal'. She described a world of 3D printed guns, DIY drones and amateur space rockets, hackerspaces, crowdsourced innovation and surveillance (including Tiltor, the…
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    The Melamed Riley Blog

  • Walnut Wednesday Summer Tour 2014: Sushi on the Roll

    Guest Author
    23 Jul 2014 | 5:00 am
    Food Intro: If there is one type of food that is on the rise (er, should I say on a roll) it’s sushi. What better way to celebrate stop number ten of the Melamed Riley 2014 Walnut Wednesday Summer Tour than with: Mobile Sushi Bar – Sushi on the Roll? Food Truck Name: Mobile Sushi Bar – Sushi on the Roll Type of Food: Seafood/Sushi Who Should Eat Here: Got the taste for sushi? Never tried it? Either way, there is something for the faint of heart or sushi snob.     Review: Like it or not, sushi has become one of the most trendy food options available. I just jumped on the sushi…
  • Why Bad Grammar in Advertising is a Good Thing

    Sarah
    22 Jul 2014 | 5:00 am
    One of the things that immediately attracted me to the wacky but wonderful world of advertising was the concept of taking “creative license.” I loved the idea of bending (okay, breaking) rules to make a communication more powerful, emotional or comical. In my early days as a copywriter, I worked with a proofreader who was up in years, at least by ad agency standards. (She claims to have dated Ansel Adams “back in the day” if that tells you anything.) She would shuffle into my office holding one of my scripts like it was a used tissue, and smugly point out all of my grammatical…
  • Walnut Wednesday Summer Tour 2014: Wholly Frijoles

    Guest Author
    16 Jul 2014 | 6:45 am
    Food Intro: Loco for tacos? Search no more. I’ve found your one-stop taco shop or taquería at truck stop number nine of the Melamed Riley 2014 Walnut Wednesday Summer Tour: Wholly Frijoles. Food Truck Name: Wholly Frijoles Bonus Food Truck Mention: Mason’s Creamery Type of Food: Authentic Mexican cuisine Who Should Eat Here: You must eat here if you have any appreciation for freshly made Mexican food that doesn’t have an ounce of being “Mexi-Americanized.”   Wholly guacamole! It’s Wholly Frijoles! Review: I don’t know about you, but there is something about fresh…
  • Should You Jump Aboard the Latest Bandwagon in Marketing Trends?

    Rick
    15 Jul 2014 | 5:00 am
    Once upon a time, it seemed the world went right along without marketing trends. There were radio and TV spots, print ads, billboards and not much else. And it remained that way for years. Decades even. Relatively speaking, it was easy. Today, due to the mindboggling way technology accelerates development, there’s s a new marcom tool or tactic every several months stealing the spotlight and causing everyone in the field to wonder if it’s going to need to be included in the next communications plan. This development won’t slow down. But we should, as marketing professionals. With most…
  • Lebron James, The King of the Internet

    Rachel
    14 Jul 2014 | 8:32 am
    Lebron’s much anticipated decision 2.0 has been made and the internet ate it up. Simply Measured reported that the article that King James himself wrote with a little help from Sports Illustrated was closing in on 1 million clicks just hours after being posted: “Sports Illustrated’s link to the announcement has amassed nearly 1 million bit.ly clicks, peaking at 24,418 clicks-per-minute at 9:32 AM.” You can read Simply Measured’s full report here. With all the hype, it was only natural for brands to jump on this hot social media trend. Here are some real-time marketing examples from…
 
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • Social Media is a Canvas, Not a Skill

    Meagan Mastriani
    23 Jul 2014 | 9:25 am
    Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives. We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound…
  • Be a Great Marketer, Not an Asshole

    Brian Easter
    16 Jul 2014 | 1:26 pm
    Marketing is fun—especially digital. This industry is packed with super-talented and passionate people. However, this fun environment—this talent and passion—creates a unique breeding ground for growing and nurturing assholes. And not your average assholes. All industries have assholes, but ours have some of the worst. We have the marketing asshole. The marketing asshole is complex. They’re marketers, which means they’re good at communicating, so their inner asshole is a little harder to see at first. It’s shielded by “innovative ideas” and “profound prose.” The worst…
  • Security Alert: Simple Google Queries Uncover Sensitive Government Documents

    Nate Shivar
    10 Jul 2014 | 10:20 am
    Most people who spend a good bit of time online know that you can do special additions to your searches to help Google find what you want – things like adding quotes around your search to find an exact phrase or specifying a timeframe. But even still, we have trouble finding exactly what we’re looking for – often because we don’t know how to ask. And that’s where really understanding search operators can make a huge difference. Even beyond quotes and timeframes, you can use search operators like filetype: or site: to help Google understand your specific intent. Google’s…
  • What’s New in Digital Paid Media

    Kelly Sullivan
    2 Jul 2014 | 10:39 am
    Quite a bit has happened in the world of paid media over the past two months. Unfortunately, this post isn’t long enough to touch on everything, but we’ve done our best to recap the top updates, releases and trends from May and June. Google AdWords Shopping Campaigns Shopping campaigns launched early this year as a way to more efficiently manage PLAs. Last month, Google revealed that this type of campaign would be the default for all PLA advertisers beginning in late August. Get the low down on Shopping campaigns, watch tutorial videos and download Google’s new Shopping campaign…
  • Why Fútbol Is More Popular than Football

    Farah El-Behadli
    24 Jun 2014 | 7:53 am
    In the days and weeks (and, for some of us, years) leading up to the 2014 FIFA World Cup, the entire world shifted its attention to Brazil in anticipation of the opening match. The World Cup is the most globally televised sports event in the world, with millions tuning in to catch each game. The final match even draws more global viewers than the Super Bowl – easily considered by Americans to be the biggest television event of the year. Fútbol’s popularity around the world can’t be denied, as it dwarfs iconic American sports like baseball and football. The only question is why. For…
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    The MLM Attorney » MLM Attorney | Kevin Thompson | MLM Legal Services

  • MLM Attorney, Kevin Thompson, on Bloomberg TV

    Kevin Thompson
    22 Jul 2014 | 3:46 pm
    I had the privilege of being on Bloomberg for a small segment talking about Bill Ackman’s latest presentation. The 7-minute segment can be viewed above. Ackman’s presentation today, if you can spare 3+ hours, can be found here. Before summarizing his argument, it needs to be said that he heavily promoted this presentation yesterday. He was like Muhammad Ali talking about the Thrilla in Manila, saying it was “the most important presentation of his life.” He further said that this would be the “death blow” to Herbalife. He successfully spooked the market,…
  • (ARTICLE FEATURED IN SEEKING ALPHA) Battle Over BurnLounge: Both sides claim victory

    Kevin Thompson
    16 Jun 2014 | 10:39 am
    Below is an excerpt from my article about the Ninth Circuit opinion on BurnLounge.  The article can be read in full over at Seeking Alpha.  It’s an important subject.  Click here to read it. Summary The Court successfully threaded the needle on the issue of “ultimate users,” essentially creating two classes of participants. The Court provided several factors throughout the opinion to help outsiders deduce the motivation driving consumption. This is especially helpful in assessing $HLF. The Opinion will require the FTC’s pyramid scheme expert to create another analytical…
  • Ninth Circuit Releases BurnLounge Decision

    Kevin Thompson
    2 Jun 2014 | 9:30 am
    The Ninth Circuit released it’s decision in the BurnLounge case. In summary, it’s bad for BurnLounge, good for network marketing industry.  If you will recall, BurnLounge was held to be a pyramid scheme by a Federal District Court in California. BurnLounged appealed, arguing that the court used an improper standard when it determined BurnLounge to be a pyramid scheme. Watch the video below to get a quick summary of the Ninth Circuit’s decision. I intend to publish a more detailed analysis once I’ve had time to read the full opinion. You can read the opinion below (or…
  • PRESS RELEASE FROM THE FTC: “When it comes to pyramid schemes, don’t be in denial”

    Kevin Thompson
    13 May 2014 | 7:31 pm
    If you’re reading this via email, please click the image above to view my video on the subject.  The FTC is finally starting to talk, and we better pay attention. The FTC has recently announced a “Stipulated Order for Permanent Injunction” in its case against Fortune Hi Tech. There’s no surprise here…the founder of FHTM has recently passed away and there was not much to fight over once the initial injunction was in place.  The injunction is what we’ve been expecting: the company is prohibited from operating as an MLM and they’re ordered to pay cash to the…
  • We Got it Done. DSA Model Legislation Passes in Tennessee

    Kevin Thompson
    2 May 2014 | 12:04 pm
    We got it done. I’ll be honest with you. Four years ago, when I originally tried to pass MY version of the anti-pyramid bill, I would never have guessed that I would’ve successfully collaborated with the DSA to get a bill passed. The DSA and I were on opposite sides of the aisle at that time. But…people grow. We grow wiser, experience things, we learn and we develop. The DSA Model Legislation was passed in my home state (Tennessee) with an overwhelming majority in the state house and senate. The DSA announced the good news today (and I got a little ink…as a Supplier…
 
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    Latin Link

  • 7 Key Insights into Brazilian Marketers

    Sergio Kligin@US Media Consulting
    22 Jul 2014 | 10:09 am
    A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.
  • WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

    Veronica Lizama@US Media Consulting
    18 Jul 2014 | 12:43 pm
    The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.
  • MediaDesk Launches Programmatic Buying by Audience for Latin America

    Raul Galofre@US Media Consulting
    9 Jul 2014 | 9:09 am
    A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.
  • The Latest on Media Consumption in Argentina

    Javier Montanaro@US Media Consulting
    7 Jul 2014 | 7:48 am
    A recent study from the Universidad Nacional de San Martín and the Centro de Investigaciones en Estadística Aplicada details TV consumption, Internet use, radio use and other media consumption in Argentina.
  • The Latest on Media Consumption in Colombia

    Tatiana Koike@US Media Consulting
    3 Jul 2014 | 1:07 pm
    Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.
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    Applied Arts Wire

  • New Applied Arts Website Launches This Week

    Applied Arts Wire
    30 Jun 2014 | 7:00 am
    We’ve gotten a virtual makeover, and we can’t wait for you to see the results! It’s been four years since our last redesign and a lot has changed at AA since then. We know you need a variety of ways to access the most inspiring content about the visual communications industry, so we ensured our new site is fit to deliver. The new, responsively designed appliedartsmag.com emphasizes the big images we know inspire you — and it looks pretty snazzy, if we do say so ourselves. The Applied Arts Wire blog that you know and love has a new look and name, and it’s now fully integrated into…
  • Vaya, Vaya México!

    Applied Arts Wire
    27 Jun 2014 | 7:30 am
    It’s no surprise that food chain Mucho Burrito is cheering on Mexico in the World Cup. Now, it’s inviting customers to do the same by literally shattering the competition. With the help of Toronto agency dougserge+partners, for each game Mucho Burrito is setting up piñatas filled with candy and gift cards at a different location in the Greater Toronto Area. The piñatas are decorated with the flags of Mexico’s soccer rivals, so customers get the chance to smash the piñata and “defeat” the opponent prior to the match. “Since Canada doesn’t have a…
  • Winnipeg, Meet Portland

    Applied Arts Wire
    26 Jun 2014 | 12:33 pm
    Winnipeg’s Think Shift has merged with Portland, Oregon–based LogiStyle to create Canada’s first ad agency/corporate culture consultancy. David Baker, CEO of Think Shift, and Dr. Balaji Krishnamurthy, founder of LogiStyle, promise to bring a unique hybrid of brand creation and leadership to their existing and new clients. Think Shift has an experiential marketing track record with many clients in Central Canada, and LogiStyle offers private and public workshops on leadership and corporate culture. Wondering how a Winnipeg agency and a Portland consultancy came to know of one…
  • Art and WorldPride 2014

    Applied Arts Wire
    25 Jun 2014 | 12:55 pm
    Toronto welcomed the world this past weekend with the kick-off for WorldPride 2014, a ten-day festival of revelry, education and culture for LGBT communities and friends. While the massive parade on June 29 is the biggest draw, there are myriad arts-related events that are worth seeing, too. One of those events is Generations of Queer, an exhibition staged by Onsite at OCAD University. The show has been on since March and this week is the last chance to see it (GOQ ends on June 28). The exhibition creates a storytelling narrative between the work of two senior artists (filmmaker John Greyson…
  • Welcome Back, Beer Fridge

    Applied Arts Wire
    24 Jun 2014 | 7:33 am
    O, Canada! The Cannes Lion–winning Molson Canadian Beer Fridge is back in Canada after a 17,000-km trip around the world. The fridge, created by Rethink, became well known over the past few months in Europe and Indonesia, where it stood locked on street corners. Not just anyone could gain access to the cold Molson Canadian beer inside, though — the fridge could only be unlocked by scanning a Canadian passport. After winning a bronze Cyber Lion at Cannes this year, the red-and-white appliance is back on Canadian soil. In honour of Canada Day, Rethink came up with another way for us to open…
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    JMS Group

  • JMS Studio Hire

    Tom Kay
    9 Jul 2014 | 7:40 am
    “Delivery of 400 cabbages. Sign here please…” Sometimes we wonder what the courier drivers must think when they arrive at JMS with weird and wonderful props for our productions… But then the JMS studio is home to a huge array of work, week in, week out. In the past few days alone we’ve created a set for a TV rolling news channel based in the future, before filming scores of children bouncing around on trampolines for a new TV ad. Our studio has been turned into an art gallery where the pictures literally jump out of the frame, the formal setting of a doctors…
  • Turbo charge your digital marketing

    Tom Kay
    9 Jul 2014 | 4:08 am
    It’s no secret that video drives the digital landscape.  In fact, the stats don’t just speak for themselves – they jump out of your screen and shout at you like Brian Blessed holding a megaphone. Here’s just three numbers that should make anyone not yet using online video start quaking in their marketing boots… On average, viewers spend 88% longer on a website that contains video. Video content attracts up to 3 times more monthly viewers than websites using written-only content. Online video is hugely persuasive – viewers are 64% more likely to buy.
  • Rule number one in TV advertising…

    Tom Kay
    8 Jul 2014 | 5:28 am
    “Never work with children or animals”… Nonsense! At JMS, we’ve directed lions, giraffes, penguins, even dinosaurs over the years… …and our latest TV commercial – starring seven month old baby Jack – went like a breeze! The ad for infant formula Infamil, screened nationwide from this month, aims to promote knowledge of cows milk allergy in babies. JMS cast mother and baby, filming on set in the JMS studio. Meanwhile, to enhance awareness, key symptoms of the allergy were placed on screen using 3D graphics and advanced CGI. As for baby Jack, who…
  • A lasting impression

    Tom Kay
    24 Jun 2014 | 8:56 am
    The cream of the showbiz world has graced JMS over the years… But last week, none other than David Beckham, Laurence Llewelyn-Bowen AND Gary Lineker sat in our sound booth at the same time… And then Tony Blair turned up…accompanied by Dot Cotton… …who did a duet with Jedward. It was all thanks to top impressionist and TV celebrity Alistair McGowan who spent the afternoon at JMS towers, having a good natter, making us laugh and recording voice overs for a forthcoming TV ad campaign. Here he is posing with some of the team and Senior Producer…
  • Freshly squeezed commercials are just the job for Juice

    Tom Kay
    12 Jun 2014 | 8:16 am
    We love radio. We’ve loved it for over thirty years and the production of hundreds of thousands of commercials. Radio has intimacy, intrusiveness and a creative power all of it’s own. It’s an amazingly flexible and accommodating medium… …and when you work with JMS, we bring all of these unique strengths to the forefront. Not only do you get a memorable, perfect-fit commercial for your brand, but we can also turn it around in the tightest of deadlines. Sign off to broadcast in just a few hours? No sweat! Gary Salisbury, Managing Director from leading Hertfordshire based…
 
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    Co.Create

  • Please Do F*cking Look At Me! David Lynch Is Designing Women's Workout Wear

    Joe Berkowitz
    24 Jul 2014 | 10:20 am
    For the woman who has everything, except for cardiovascular ennui.Noted purveyor of nightmares and dreamscapes, David Lynch, has a certain reputation. His fans know that at any moment he might come out with an album called Crazy Clown Time or write a book about transcendental meditation. Even with an expectation for odd choices, though, fans probably could not have predicted that the director's next venture would involve women's sportswear.Read Full Story
  • The Evolution of Product Design As Told By Citizen Watches

    Jeff Beer
    24 Jul 2014 | 9:34 am
    It's like a 90-second history lesson in creative innovation from a single brand.Generally speaking, watches are rarely depicted as anything but glorified jewelry. Unless you're talking about the new wave of smart wristwear of the future, the purpose of the everyday watch has been in long decline. When you need to actually know what time it is, you check your phone.Read Full Story
  • Beyoncé's Sultry Vocals Underscore The Too-Hot-For-TV "Fifty Shades of Grey" Trailer

    Jennifer Miller
    24 Jul 2014 | 6:47 am
    Watch the full trailer to hear what's really hot about Fifty Shades.Earlier this week, we were treated to a double tease--the teaser trailer for Fifty Shades of Grey and a sexy snippet of Beyoncé's musical contribution to the movie, which opens on Valentines Day 2015.Read Full Story
  • iPod-Connected Seniors Recharge Their Memories In "Alive Inside" Doc

    Hugh Hart
    24 Jul 2014 | 6:33 am
    You may have seen the viral video "Old Man In Nursing Home Reacts To Music." Filmmaker Michael Rossato-Bennett talks about that moment and his documentary about reaching through dementia with music.Four years ago, documentary maker Michael Rossato-Bennett brought his camera to a nursing home intent on shooting a short for New York social worker Dan Cohen. But what started out as a one-day gig turned into a three-year crusade that now bears fruit with the late-summer release of feature length documentary Alive Inside.Read Full Story
  • Learning In The Flesh: Why Disney Sends Its Animators To Life Drawing Classes

    Susan Karlin
    23 Jul 2014 | 7:52 pm
    For 82 years, Disney's in-studio life drawing classes have helped evolve its animated characters. But as increasing reliance on computers lures young animators away from classical drawing, three of Disney's current master teachers are reminding them why figure drawing is still crucial.Since 1932, Disney has been the only entertainment studio to continue an unbroken tradition of offering free life drawing classes for its artists within its studios. The idea is that understanding and capturing the anatomy and sense of motion from a live model improves animated drawings and gestures.Read Full…
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    Advertising

  • Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

    Emily Adler
    24 Jul 2014 | 9:02 am
    We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and…
  • There's A 'Dirty Data' Secret The Mobile Ad Industry Doesn't Want To Talk About

    Sponsor Post
    24 Jul 2014 | 7:00 am
    This post is sponsored by Thinknear. Let's say you're spending some quality time with your favorite mobile app and an ad for a restaurant pops up on your phone. It's got great food and customers love it ... but it's 50 miles away. So much for checking out that place. In the world of location-based mobile advertising, location is everything. Marketers rely on consumers' mobile location data to pinpoint where they are, where they shop, and what they buy so they can offer them relevant ads. But when the location isn't accurate, those ads are essentially useless. According to Thinknear president…
  • 10 Things In Advertising You Need To Know This Morning

    Katie Richards
    24 Jul 2014 | 6:37 am
    Hello! Let's dig in to the ad news of the day. 1. Facebook's earnings revealed that the company makes 62% of its ad money from mobile alone. Further, about 30% of the company's monthly visitors only check their Facebook pages on their smartphones.   2. Ebay hired WPP and Goodby, Silverstein and Partners to take over its creative and global media accounts. 3. TripAdvisor reported that its profits were down this quarter, but both click-based and display advertising revenue increased. The company reported a 28% jump in click-based and a 19% increase in display ads.
  • THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

    Mark Hoelzel
    23 Jul 2014 | 5:31 pm
    Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time. A new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. In the report, BI…
  • Two MIT Grads Founded A Startup That Almost Exclusively Employs People On The Autism Spectrum

    Aaron Taube
    23 Jul 2014 | 9:24 am
    Mark Leslie is a capable computer programmer who speaks four languages, but until recently the latest entry on his résumé was a retail job he held for six years at a Barnes & Noble in New York City. Like many of the estimated 1.5 million Americans on the autism spectrum, Leslie, who has Asperger's syndrome, is at a disadvantage in traditional office environments. There, he could run into unplanned social interactions that can cause anxiety or risk reporting to a boss ill-equipped to communicate with someone on the spectrum.  But a year and a half ago, Leslie found a…
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    JCDecaux OneWorld

  • Magnum Ice Cream: Celebrating 25 Years of Pleasure

    Kevin
    24 Jul 2014 | 4:15 am
    To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Holland ran a campaign from the 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream! To mark Magnum’s special occasion, JCDecaux fully wrapped a bus shelter and placed a hostess on site wearing a distinctive Magnum-inspired dress, to give out balloons and distribute special Magnum-Coins to intrigued passers-by. Some coins were also magnetised to a creative in the bus shelter and for people to collect quickly on the go. Using these Magnum-Coins, passers-by could…
  • Edge Of Tomorrow, Warner Bros’ First International Innovate Campaign

    Kevin
    17 Jul 2014 | 7:22 am
    Working together with JCDecaux and Total Immersion, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt. A week prior to the release of the film, JCDecaux created a fully wrapped bus shelter in the city centre of Madrid and another in the centre of Amsterdam. Both located in busy pedestrian areas and close to cinemas, these two bus shelters were decorated to recreate the atmosphere of the film and attract the attention of passers-by. JCDecaux also placed an…
  • Outdoor Becomes Art’Door: The Sequel

    Mabel
    15 Jul 2014 | 7:05 am
    Like the summer sun, we are welcoming another eagerly anticipated visitor in the UK – the Art Everywhere project. Now in its second year, this initiative seeks to bring art onto the streets nationwide by working with JCDecaux and other Outdoor companies. The top 25 British works of art as chosen by the public will be announced on Wednesday 16th July. These pieces will then be featured on thousands of billboards across the UK all through summer, transforming the country once again into the largest Outdoor art gallery ever.   Art Everywhere, USA The immense popularity of the Art…
  • Play The Game With Turkish Airlines

    Kevin
    14 Jul 2014 | 7:45 am
    Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul. From the 12th to the 18th of May, a fully wrapped tram filled entirely with basketballs traveled around the busy city center of Milan. A message on the outside of the tram invited people to guess how many basketballs were inside the tram, to have a chance to win a trip to Istanbul. Almost 5,000 people submitted their guess on the dedicated website. On the last day of the campaign, the tram stopped at Cathedral…
  • Comptoir des Cotonniers opens 10,000 m-commerce “billboard shops”

    Kevin
    1 Jul 2014 | 7:00 am
    Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest innovative out-of-home mobile commerce campaign, describing it as “a new customer experience that is going to revolutionise the retail industry and our customers’ lifestyle”.     Working together with JCDecaux, SFR, Uber and the advertising agency Marcel, the iconic fashion brand brought overnight 10,000 virtual…
 
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    Harmelin Media Blog

  • 2014-15 Upfront: The Strength of the Brand

    Blog@harmelin.com
    22 Jul 2014 | 1:37 pm
    The 2014 Upfronts kicked off in New York City, Monday, May 12th with NBC’s morning presentation at…the Javits Center?! Calling out the relocation from NBC’s long-time upfront location at the famous Radio City Music Hall, comedian Seth Meyers welcomed the advertising industry to “the heart of New York’s historical Stabbing District.” Joking aside, the network executives proudly proclaimed that they were on track to finish number one in A18-49 for the first time in 10 years, thanks to hits like The Voice and The Blacklist coupled big live events that…
  • Network saviors in 2014 - Security, Stars and Superheroes

    Blog@harmelin.com
    17 Jul 2014 | 12:08 pm
              Welcome to the 19th edition of the Harmelin Media Report’s new TV season review. This past 2013-14 season, the networks renewed more shows than the prior year: 13 of the 28 new shows were renewed for the upcoming season compared to 10 from the 2012-2013 season. This fall season, the networks will premiere 23 new shows (12 dramas, 10 comedies and one reality show), down from 28 last year. However, 24 shows are waiting in the wings as mid-season replacements if needed.
  • But First, Let Me Take a Selfie

    Blog@harmelin.com
    21 May 2014 | 4:17 pm
    According to the Oxford Dictionary Online, a selfie is “a photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website." “Selfie” was first used in 2002 in an Australian online forum. It was named Oxford Dictionary’s “Word of the Year” in 2013 after its frequency of use in the English-language grew 17,000% in one year. The action of “taking a selfie” is now engrained in pop culture forever and there is no one happier about this than Samsung.
  • Data-Driven Creativity

    Blog@harmelin.com
    20 May 2014 | 4:59 pm
    I was fortunate to participate in the recent 2014 iMedia Agency Summit a few weeks ago in Austin, Texas, where I had the opportunity to collaborate, share experiences and learn with some of the brightest thought leaders in the digital marketing industry. The theme of the content was focused on "Data-Driven Creativity.” This was, indeed, a lofty promise and inspired a myriad of sub-topics. While the dialogue was wide and diverse, the conversations can be boiled down into three primary insights and one cautionary conclusion.
  • Looking for the Right...Juan?

    Blog@harmelin.com
    14 May 2014 | 10:23 am
        It’s been two months since Season 18 of The Bachelor ended and some of us at Harmelin Media are still reeling from the most unsatisfying ending in Bachelor franchise history. ABC had high hopes for the season when it kicked off in “Juan-uary” with Juan Pablo Galavis as the first Latino Bachelor, but by the end they, too, couldn’t wait for it to be over.
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    AdEspresso » Blog

  • Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

    Massimo Chieruzzi
    23 Jul 2014 | 11:00 am
    I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it? Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. Talking with an entrepreneur, he said: “First come the innovators. Then come the imitators. Last come the idiots” (probably a Warren Buffet quote).
  • Be a Better Marketer With The New Twitter Analytics

    Nikita Patel
    22 Jul 2014 | 11:00 am
    Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics. First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. Using this information, you will…
  • Facebook Ads Bidding 101: Everything You Need to Know (…supported by data)

    Massimo Chieruzzi
    17 Jul 2014 | 10:17 am
    When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a stunning ads design or selecting the perfect targeting audience. Very few people take in account another critical factor: The bidding strategy. What’s the point of a great ad or of a carefully selected audience if you’re then screwing everything up with the wrong bidding strategy? You may end up either paying too much for your campaign or reaching a small portion of your potential reach. We’ve already discussed basic bidding strategies in our guides but it’s now time…
  • 15 Places to Find Free Pictures for Facebook

    Nikita Patel
    14 Jul 2014 | 11:00 am
    When you’re at a restaurant, you eat with your eyes first, meaning that the appearance of your meal can heavily influence your experience. The same goes for your Facebook Page. How it looks, and the images within it, can attract or deter your followers. But, where do you find these awesome pictures? And how can you avoid any legal or costly results that may come from nabbing pictures off the Web? The trick is to use and subscribe to free photo services. Some of them have taken the legal equation into account and have filtered photos by license. Others allow you to search through category.
  • Want $1M? Here’s how we did – anatomy of an AngelList fundraising

    Armando Biondi
    10 Jul 2014 | 9:34 am
    Raising your first round can be a huge challenge. I know something about it, I was involved in raising $2.5M+ for two different companies with chunks anywhere between $5k and $250k. Now, if you’re an experienced founder with an established network, you probably don’t need any of this. But if you are instead a first time founder or an international founder coming to the US, there is a strategy that worked pretty well in my experience. I wrote the email below to the internal 500Startups’ Network a few months ago, in response to a founder asking for suggestions. It’s my secret sauce,…
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    speaking in clicks

  • Facebook Marketing: Revolution Meh

    Mark Laporta
    29 Jun 2014 | 12:19 pm
    It has been several years since the first wave of enthusiastic gushing began for Facebook’s integration of advertising into the flow of its service to members. Today, you can’t swing a dead cat without hitting somebody ready to tout its virtues. I’ve been told to expect a revolution in marketing at least once a month since, let’s say 2009, and I figured it’s about time I checked in to see what I’ve been missing. Because, strangely, nothing seems to have changed. That is, nothing beyond what the evolution of digital space itself has created since the late 1990s.
  • Marketing Anxiety & “The Half That’s Wasted”

    Mark Laporta
    12 Jun 2014 | 8:26 am
    An occupational hazard of the agency business is its cussed subjectivity. No matter how many theories you expound over how many years, regardless of qualitative or quantitative research and in spite of your best (and worst) efforts to codify success in tidy packets of best practice, the quest for “what works” remains stubbornly elusive. It’s a state of affairs that leads many a brand to the brink of despair and, from time to time, even major brands succumb to a “try anything” mindset that has engendered some remarkably silly marketing solutions. That the…
  • Flat Design & The Way Forward

    Mark Laporta
    18 May 2014 | 9:46 am
    Over time, in an attempt to keep up with shifting Web design trends, advances in programming have often been adopted under the aegis of a more-is-better philosophy. That is, without regard to the most important issue: How these changes in design parameters affect the site’s ability to communicate effectively with consumers. As a result, we have seen the proliferation of visual clutter compounded by a desperate, aimless engagement strategy, based on the premise that “something” on the home page ought to grab the attention of any given user. By contrast, I see in the recent…
  • Morphing Brands with the Magic of Action

    Mark Laporta
    24 Mar 2014 | 8:08 pm
    Today, it’s just understood that Web site viability is directly related to how well you regulate the flow of traffic to your content. Now, let’s assume you’ve already implemented a formidable array of strategies and tactics to achieve that goal. The success of your efforts still boils down to the same issues it did when the Web first began to spin in earnest: Can you deliver content your audience cares about? That’s why one of the most perplexing phenomenon in digital space is the persistence of static, descriptive sites devoted to everyday commodities like snack foods and…
  • The Message Your Message Sends

    Mark Laporta
    6 Mar 2014 | 5:59 pm
    The funny thing about communication is how important it is, relative to how little we understand it. And certainly, ever since communication went digital, the Babel of communication theories has grown to a deafening roar. Consensus? You must be joking. Yet, in relative terms, we can successfully divide what separates us in that arena into two general categories: Those who favor on-the-nose communication that “speaks for itself” and those who believe your best shot at reaching consumers, is to let your audience draw its own conclusions from the memorable cues you provide.
 
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    Clearcode

  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
  • Rejoiner – the solution for cart abandonment

    Michael Sweeney
    17 Jul 2014 | 7:25 am
    For all you Ecommerce business owners out there, this one is especially for you! Rejoiner tackles the problem of shopping cart abandonment by helping Ecommerce businesses re-engage with their customers. We worked closely with the Rejoiner team and developed many amazing and useful features, such as the Email Campaign and the Dashboard. We also optimized the infrastructure to ensure that the application runs the way it should. Find out more about the Rejoiner platform and our cooperation by reading the case study on our Portfolio page. The post Rejoiner – the solution for cart…
  • We are helping Space is More get to Mars!

    Dominik Jendroszczyk
    13 Jun 2014 | 12:35 am
    Clearcode and Piwik PRO have recently come to the aid of a group of some very talented and enthusiastic students from the local Wrocław University of Technology. The group is known as Space is More and they needed help in raising money so that they could travel to The United States of America to present their Mars Inspiration project to the NASA judging panel. Who is Space is More? Space is More is comprised of 8 extremely intelligent and highly motivated individuals from different educational backgrounds. They combined their talents, education and experience to create a team so that they…
  • Ad tech startups and trends in The Europas

    Maciej Zawadziński
    28 May 2014 | 11:42 pm
    Last week, a shortlist of the finalists in “The Europas” was published. The Europas is a competition that showcases the hottest tech startups from Europe. It was founded by Mike Butcher (@mikebutcher) in 2009 and it concentrates on not only new, but also the mid and late stage technology startups, leading investors and founders in the EMEA region. This year, more than 150 startups were nominated and are competing for awards in 25 categories, and of course, The Europas Grand Prix Award. In one of my previous blogs, I talked about the analytics and ad technology startups that were…
  • How to manage your application setup with Composer

    Michał Gaździk
    27 May 2014 | 2:08 am
    Composer is a dependency management tool for PHP based projects. It allows you to declare, install, and then manage all of your dependencies in your project. Right, so you can manage the libraries that your project requires in order to work. But is that all you can really do with Composer? Definitely not! In fact, I believe this is a very small part of Composer and its possibilities. In this article, I’ll try to show you how Composer can be used for performing more complex tasks in PHP based projects. Outline In most cases, Composer is being used to only manage dependencies in a single…
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    Life Living in London

  • To pack or to play, this is the question.

    blg0103
    2 Jul 2014 | 9:28 am
    I’m not going to talk about how quickly this trip has gone by or how sad I am that today’s our last day in London because I’ve been eluding to this imminent end for my past couple of blogs. But, I will say, I will miss these crazy, wonderful people I’ve come to know as friends and family. The thought of not seeing their faces everyday makes me sad…and kind of happy. But mostly sad. Now more about London. Sunday my roommate and I decided we wanted to go to the Olympics. The last summer Olympics did take place in London after all. Obviously that was a little over…
  • The London Eye and The Oxo Tower

    blg0103
    1 Jul 2014 | 4:18 pm
    Yesterday (Monday) we all got pretty fancy, ya’ll. In celebration of our last week here and finally making it to the end of our amazing journey, we were treated to a ride on the London Eye and dinner at the Oxo tower. If you’re not familiar with the London Eye, it’s the giant ferris wheel lookin’ thing right across the Thames from Big Ben. See picture below. So yeah, it’s basically a giant ferris wheel and we got to hangout in on of the little pod-things and go around in awe, taking pictures for 45 minutes. Did I mention it was air-conditioned? One of my first…
  • The streets of London painted LGBT

    blg0103
    29 Jun 2014 | 3:28 pm
    I know I say it in almost every blog I post, but it’s getting to be crunch time. We officially only have three more days excluding today, in London. Wow. Our teachers said our time here would fly by and man were they not kidding. I thought, “Five weeks is a long, long time. How could it possibly be here and gone before we knew it?” But that’s how life works. Here today, gone tomorrow. Okay, this is getting depressing. On a happier note, yesterday was the London Pride parade/festival. The parade started at 1:00 or 13:00 on Baker street (the street we essentially live…
  • London’s last leg

    blg0103
    27 Jun 2014 | 3:25 pm
    It’s getting to be that time. Our five weeks of freedom and adventure and yes, learning is officially coming to an end. We’ve seen a lot, we’ve done a lot and we have walked a lot, a lot. Seriously. I’m coming back to America with some killer gams. Watch out Beyonce. While I’ve traveled abroad before, this opportunity has opened my eyes to all the cultures and types of people in the world. You can travel from one country to another right beside it and be exposed to an entirely different culture from language spoken to the clothes they wear to even the color of…
  • Helllooo Bruxelles.

    blg0103
    21 Jun 2014 | 2:58 pm
    Just this past week, the roommate and I decided we wanted to go to another country. We weren’t sure where, we just didn’t want that somewhere to be the uber touristy Paris. They can keep their baguettes and Eiffel Tower…just kidding, gimme the baguettes. But really. We couldn’t fathom the journey we would endure to get to a crowded place that’s occupied with what we’ve heard are not very nice people. And our French is a wee bit rusty. So we decided on Belgium. Brussels, Belgium to be exact. You never really hear much about Brussels, but we had heard of it…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • El ABC de la locución (no sólo para principiantes)

    Constantino de Miguel
    2 Jul 2014 | 7:32 am
    La locución tiene reglas y conviene recordarlas incluso a los que llevamos años en esto. Probablemente, lo peor que le puede pasar al aspirante a locutor es acudir a un casting sin la preparación adecuada. ¿Y el locutor veterano ? Para los que tienen muchas millas en este negocio, es tentador lanzarse sin más, pero es [Read more]
  • Get paid for your Voice-Over gig

    Constantino de Miguel
    30 Jun 2014 | 1:39 am
    Making Voice-Over gig is not a hobby activity so make sure you get paid for it. If you’re relatively new to the VO industry then getting your first paid gig is a pretty big deal. At last somebody has seen or rather heard your talent and hired you for a project. These are exciting times. [Read more]
  • Comment monter son home studio voix off ?

    Constantino de Miguel
    25 Jun 2014 | 3:03 am
    Comment monter son home studio? Voici une question très courante dans le milieu de la voix off. De plus en plus de comédiens créent leur propre environnement d’enregistrement afin de répondre à une demande toujours plus exigeante en terme de délai. C’est également souvent plus de confort car cela limite les déplacements tout en apportant plus de [Read more]
  • María José Estévez, locutora en Venezuela

    Constantino de Miguel
    24 Jun 2014 | 6:39 am
    La locutora venezolana María José Estévez nos cuenta su experiencia al micrófon y su faceta como instructora en Voces de Marca
  • Cómo formatear el sonido de tu voz

    Constantino de Miguel
    19 Jun 2014 | 9:41 am
    Formatear el sonido de tu voz es fundamental si eres locutor, porque para operar en el sector audiovisual se requiere un mínimo de conocimientos informáticos. Puede que estés empezando o que ya te desempeñes como locutor independiente y que dispongas de tu propio “home studio”. En cualquier caso, ignorar los aspectos técnicos relacionados con sonido [Read more]
 
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    Media Planning Playbook

  • How a Media Barter Can Extend Your Advertising Budget

    Capitol Media Solutions
    23 Jul 2014 | 5:00 am
    As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies leverage to help their clients maximize their promotions. What Is a Media Barter? The barter system exchanges goods and services instead of […] The post How a Media Barter Can Extend Your Advertising Budget appeared first on Media Planning Playbook.
  • Media Buying Agencies vs. Ad Agencies: A Comparison

    Capitol Media Solutions
    16 Jul 2014 | 5:00 am
    Both media buying agencies and ad agencies can offer value to an internal marketing team. However, the question of which option your company should choose and what you should expect from it isn’t so straightforward. As a media buying agency, Capitol Media Solutions is proud to work directly with companies as well as to serve […] The post Media Buying Agencies vs. Ad Agencies: A Comparison appeared first on Media Planning Playbook.
  • Researching Media Buyers? 3 Qualities Your Company Should Look For

    Capitol Media Solutions
    9 Jul 2014 | 5:00 am
    Whether you are exploring media buyers for the first time or looking for a new, more effective media buying agency, start by establishing the criteria your business wants in a provider. When you begin the process, you may first look at factors like location, experience, size, and specialization, such as digital media buying, traditional media […] The post Researching Media Buyers? 3 Qualities Your Company Should Look For appeared first on Media Planning Playbook.
  • Scatter Advertising: Realistic Tips for Buying

    Capitol Media Solutions
    2 Jul 2014 | 1:00 am
    With cable and TV upfronts wrapping up, marketers are entering into the scatter advertising season. Networks usually hold back 15-35% of their ad inventory for the year to sell outside of the upfronts, usually for a markup. This is called the scatter market. Scatter advertising is sold before or after an upfront period (which is typically […] The post Scatter Advertising: Realistic Tips for Buying appeared first on Media Planning Playbook.
  • TV Advertising for Lawyers: Broadcast or Cable Advertising?

    Capitol Media Solutions
    24 Jun 2014 | 7:21 pm
    Opting for broadcast and cable TV media buys as TV advertising for lawyers is a smart way to expose your brand to a mass audience. Broadcast and cable each offer specific benefits and disadvantages worth considering with legal media buying. We’ve laid out arguments for each; you be the “judge” as to which one (or possibly both) is the […] The post TV Advertising for Lawyers: Broadcast or Cable Advertising? appeared first on Media Planning Playbook.
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    Peter Levitan & Co.

  • Ad Agency Videos Drive New Business

    Peter Levitan
    24 Jul 2014 | 11:28 am
    I’ve been thinking about doing a series on the best (and, maybe the worst) sales videos that ad agencies use on their websites. Agency videos work hard as a business development tool by explaining the agency positioning, skill set, history and, as an introduction to its people and personality. Introducing the agency’s people is a very good thing because we know that interpersonal chemistry is a key factor in how clients select agencies. And, why not begin to build out chemistry when potential clients make their first visit to an agency via the website. A mega plus is…
  • One Reason Not To Do Advertising Agency New Business

    Peter Levitan
    22 Jul 2014 | 10:46 am
    OK, I admit it. I am fibbing. There is no reason that an advertising agency shouldn’t always be executing some form of business development activity. While you might want to slow down on outreach during the summer (but, keep those monthly emails going out), there is no reason that you shouldn’t be thinking and planning hard for the fall. You want to get out of the blocks fast. The reason is that your prospective clients are going to spend more marketing dollars in 2014 and 2015, and you want to get some of those bucks. You would like some of that $180.12 billion, right? Me and New…
  • Nike Does Jeter Right

    Peter Levitan
    14 Jul 2014 | 3:19 pm
    Another grand slam for Nike and Portland’s Wieden+Kennedy. This time its for my real home town Yankee’s Derek Jeter. This might be the only thing that will make most New Yorkers cry. The post Nike Does Jeter Right appeared first on Peter Levitan & Co..
  • Advertising Creative Awards and Puffy Heads

    Peter Levitan
    14 Jul 2014 | 2:53 pm
    Ireland Is Now Famous For Three Heads: Guinness. Red. And, Creative. Advertising agencies love creative awards. In fact, these little sweet proof-that-we-are-very-way-smart-and-cool puppies tend to make creative heads get all sorts of puffy. I’ve been seeing this in action for years and love it all-night-long when MY agency’s creative department wins. Take a look at Dublin’s Mark and Paddy’s take on those puffy heads for (as Mark and Paddy say): ICAD is Ireland’s preeminent creative body. This is what their awards do to creative departments. Here’s a…
  • Ah, The Client – Agency Relationship

    Peter Levitan
    12 Jul 2014 | 7:43 am
    Here is A Field Guide To The Wonderful World Of Clients from Ciplex. I suggest that you send this to your clients and hope that the ones that need some “help” being more professional in their client-agency relationship get the picture. Subtly, that is.   The post Ah, The Client – Agency Relationship appeared first on Peter Levitan & Co..
 
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    Advergize

  • What Does ACH Mean?

    Advergize Staff
    4 Jul 2014 | 7:38 am
    What does ACH mean? Why do we need it? And how does it work? These are some of the questions we’ve tried to answer in this quick guide. Starting with the definition: ACH is a payment processing network for financial transactions in the US. Confused? Let us give you an example. Imagine ACH as being a router in the middle of the office that connects hundreds of computers together for connectivity, data sharing and networking. Yes. Networking. That’s the right word. When banks need to send and receive payments to other banks, how are they supposed to do that with millions of…
  • Domestic Violence Linked with England’s World Cup Knockout

    Sarosh Waiz
    2 Jul 2014 | 6:54 am
    According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed,…
  • Girls Are Not Just ‘Pretty’ #InspireHerMind

    Sarosh Waiz
    2 Jul 2014 | 6:30 am
    Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories), has launched an insightful ad that showcases how parents unintentionally become overprotective and discourage their young girls to pursue science related subjects.  …
  • Neutrogena Men Campaigning Against Junkfaces

    Sarosh Waiz
    27 Jun 2014 | 10:02 am
    Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their face and junk.       Where? Online and through experiential sampling events at the gyms. The campaign is co-created by DDB Toronto and Tribal Worldwide, and is backed by Ipsos Reid research that claims 72% of men admitting to the practice of Junkface, i.e. using the same bar of soap for their face and junk.
  • Comprehensive Guide: What is Media Buying?

    Sarosh Waiz
    27 Jun 2014 | 4:26 am
    Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into details of what media buying is, we first need to understand that the term “media buying” is a very broad term to start with. However, in this detailed guide to understanding the basics of media…
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    Filthy Rich Writer

  • Copywriting Q&A: What’s It Like to Work in an Ad Agency?

    Nicki Krawczyk
    21 Jul 2014 | 5:00 am
    If your dream is to work in a crazy, creative, big-client landing, award-winning agency, you are certainly not alone. Many copywriters want to get into an ad agency as soon as they possibly can. But what’s it really like to work in an ad agency? Funny you ask. Read on… Today’s question comes from Marquis M. who asks, “I’m interested in working in an advertising agency, but I don’t actually know what that would entail. I know they’re not all MadMen now, but what’s it like today?” Just to get our terms straight, an ad agency is an external…
  • How to Avoid Making Promises You Can’t Keep

    Guest Contributor
    17 Jul 2014 | 6:07 pm
    A former Israeli prime minister once chastised his fellow politicians by saying their slogan could be, “Sure I promised. But I never promised to keep my promise.” Outside the semi-virtual world of politics, of course, there are real consequences to failing to keep one’s promises. There is a strong incentive, especially when we are starting out, to agree to any project that finally comes our way after weeks or months of self-promotion and knocking on virtual (or physical) doors. I get it, believe me. At times, though, we may be asked to provide copy that we actually don’t yet know how…
  • Copywriting Q&A: Building Your Career for Maximum Flexibility

    Nicki Krawczyk
    14 Jul 2014 | 5:00 am
    Many people get into copywriting because they want the options to work where they want and when they want. And, of course, that’s perfectly possible. But to do that successfully (read: without going bankrupt) they have to build their careers accordingly. Interested? Read on… Today’s question comes from Adelaide L. who asks, “I want to take advantage of how flexible copywriting can be. How can I make that happen for myself?” So, I’m going to read “flexibility” in this sense to mean that you have a lot of say in where you work and how much you…
  • Copywriting Q&A: What to Look for in a Spec Ad Designer

    Nicki Krawczyk
    7 Jul 2014 | 5:00 am
    Finding a spec ad designer (or several) is one of the most crucial steps in building your portfolio—and building your career. But how do you know if someone will work well with you or not? Read on… Today’s question comes from Elaynna F. who asks, “I know that I need to find a designer to build spec ads with. But what should I be looking for?” Remember that the designers who will be most interested in working with you are the ones who can also get something out of the arrangement. (Benefit to consumer! What’s in it for them?) So look for designers who are also…
  • Copywriting Q&A: How to Rock the Brainstorming Process

    Nicki Krawczyk
    30 Jun 2014 | 5:00 am
    One of the most daunting parts of copywriting can be the brainstorming, or concepting, process. How exactly do you make new ideas just appear out of thin air? Read on… Today’s question comes from Evan C. who asks, “How does brainstorming actually work? I mean, how do the designer and I even approach coming up with ideas?” Concepting can certainly feel like a mystical process; trying to conjure something out of thin air or mixing up a magical potion. And I suppose in some ways it is kind of magical, since you’ll use just three ingredients—you, your design…
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    Whitehouse Post » Blog

  • What would happen…?

    jessica
    16 Jul 2014 | 8:15 am
    The next round of GE films are out—and Dante, BBDO and Method are still sparking our imaginations and encouraging us to dream big. This time they joined up with James Dierx to paint pictures of the potential released by technology. Fully on board with the explorer motif, the team ventured out of the office and into the African bush—traveling to Johannesberg and Dundee. Dante delivers panning landscapes and in-the-moment magic, and James mends it all together seamlessly and in record time, handing it over to Method Studios to work their CG magic. Here’s hoping we follow…
  • Barney Miller Gets Stranger with Seliger + Malinchak

    jessica
    10 Jul 2014 | 9:18 am
    It’s no news that New York is full of beautiful eccentrics and makes for magnificent people-watching. The good news is that you can people-watch those beautiful eccentrics all around town—without even creepin’—AND through an early 80s lens. Just hop onboard with Barney Miller, Mark Seliger, RCA/Sony UK & jam out to the sweet beats of Chris Malinchak’s Stranger. Ease into the morning in the home studio before hitting the streets to make the rounds at local record shops, neighborhood corners and parks and into the dark of the New York nights before looping back to hit…
  • David Beckham + Gareth McEwen Make Hearts Race with Jaguar

    jessica
    7 Jul 2014 | 8:28 am
    Gareth McEwen teams up with Spark 44 and Matthew Vaughn at Black Label to ignite drive in us all (not unlike he did in Kickass and XMen). Securing the eyes, minds and hearts of viewers, the film opens on a meticulously recreated retro race track, glancing back and forth between the beautifully carved car and Beckham’s magnificently chiseled face. Then—off to the races, shifting gears and eras via match cuts, close ups and aerials, and traversing race tracks to winding mountain roads through generations of Jaguar…bringing us to modern day in the heart of London—as always,…
  • Glassworks Amsterdam & Whitehouse Amsterdam Announce Partnership

    jessica
    3 Jul 2014 | 2:51 pm
      JULY 2014 – Glassworks Amsterdam & Whitehouse Amsterdam are delighted to announce a partnership between the two companies. Effective immediately, they will mutually benefit from each other’s talents with Whitehouse’s Amsterdam facility now based within Glassworks Amsterdam. It is a partnership, according to Glassworks COO Phil Linturn, that will see a “seamless unification of services, allowing both companies to respond more efficiently to agency & production company requests. We have a shared experience of both the London & Amsterdam markets, our client bases are…
  • Lucas Tugs at the ol’ Humor Strings

    jessica
    3 Jul 2014 | 6:56 am
    Everyone has their morning ritual—readying ourselves to face the day head-on. Hardee’s just wants to add something soft, warm and smile-inducing to the list. Go on then—join Lucas, 72 & Sunny and Sam Cadman and pull one off. #EatLikeYouMeanIt.
 
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    Punchbowl trends blog

  • 3 Tips for Trustworthy Sponsored Content

    Amie Reardon
    16 Jul 2014 | 6:00 am
    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage over other types of partnerships. It can be useful to the publisher’s established audience, as well as appealing to the wider audience held by both the publisher and the consumer brand. However, publishers may run into resistance among readers when they take on sponsored content partnerships.
  • Brand Loyalty and The Millennial Mom

    Amie Reardon
    10 Jul 2014 | 3:00 am
    Brand loyalty is always on marketers’ radar, especially when their target audience is moms. Once a brand gains a new customer, how do they grow and maintain this brand loyalty? It’s crucial to pay attention to your level of brand loyalty, as it can lead to trusted brand advocates, repeat customers, and beyond. More and more, consumers turn to online reviews and their peers instead of trusting marketers’ advertising efforts. Whether a consumer switches to a generic brand or another competitor, it’s clear that this loyalty is on the line. Many brands gauge this level of…
  • 5 Fast Facts About Moms Who Blog

    Carly Botelho
    27 Jun 2014 | 3:00 am
    It’s estimated that there will be 4.4 million mom bloggers in the US by the end of this year. That number has steadily increased since 2010, and will continue to grow as the Internet and mobile usage continues to evolve. Not only are masses of moms blogging, but 63% of online moms also read blogs. This number is increasingly important to brands, as 90% of consumers trust peer recommendations for product purchases.   Mom bloggers give brands access to new audiences, ensure higher consumer engagement, and supply new and relevant brand content. However, the way moms whom blog view…
  • 10 Ways to Target Moms on Twitter

    Carly Botelho
    20 Jun 2014 | 3:00 am
    Twitter can be a powerful tool for businesses to reach the ever-increasing mom market. This audience is vast – 14% of all moms are on Twitter, which adds up to 5.4 million. In addition, 64% of moms on Twitter follow at least 1 brand, and over 36% of moms tweet 10-20 times each day. These facts all point in the same direction: brands have a captive audience of moms when they market via Twitter. Include this platform in your social media strategy to capitalize on moms’ frequent Twitter usage. Below are 10 tactics to help improve your brand’s strategy as it markets to moms on…
  • 3 Social Media Platforms That Drive Ecommerce Traffic

    Carly Botelho
    11 Jun 2014 | 3:00 am
    When used correctly, social media can be a driving force of ecommerce traffic. Ideally, this leads to an increase in brand awareness, referrals, and sales. If your target audience is moms, your social media presence is especially important, as moms are 20% more likely then the general population to use social media. However, a presence on social media platforms is not enough on its own. Brands must understand which platforms are most effective for their target audience to develop a successful strategy. To dig deeper, here are 3 social network platforms that your brand might utilize to…
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    Tradical 360 Blog

  • How to Choose the Right Data Metrics for a Site

    Daniel Ryan Adler
    23 Jul 2014 | 9:57 am
    When it comes to data metrics and UX design, it’s easy to be overwhelmed or to pay too much attention to basic information such as page hits or users. Sure, everyone wants to know how much traffic they’re getting, but to focus solely on that will not help you make improvements to your site design. The following five tips, culled from the oft-confusing Google Venture, are designed to help you understand and create data metrics to enhance your website. 1. Think about your goals You may be surprised to find that different members of your team have varying ideas about what the primary…
  • Alert: Mid-2014 SEO Updates

    Daniel Ryan Adler
    16 Jul 2014 | 9:11 am
    Now that the results from Panda 4.0 have finally come in and settled down, new research has emerged to incite some SEO updates. That means that SEO basics are different even from a few months ago. So without any further ado, let’s look at what is current in the realm of SEO companies. 1. Link building is still important A lot of debate rages about the value of link building, but the fact remains that earning valuable links is crucial to good SEO. It’s not enough to submit to directories, social bookmark, submit to or exchange links with spammy low-quality blogs. The goal is to…
  • Why Web Design Might Be The Newest Form of Art

    Daniel Ryan Adler
    9 Jul 2014 | 8:36 am
    If you’re meeting a new client, are you going to come into the office in a tank top, shorts and sandals? Probably not. The same goes for your website. When potential clients visit, they should admire your style, not be distracted by its lameness. Now that a website is practically required, not just for every business but every individual, it’s crucial that you pay attention to what makes your site looks good. Is Web Design Art? Traditionally, advertising is not considered art. But just look at the number of designers who have made the transition from advertising to their passion,…
  • Why Print is Going Out of Fashion For Digital Media

    Manish Dahiya
    3 Jul 2014 | 10:12 am
    We all love gossip, whether it’s in politics or the office. It’s because we all have a viewpoint leaning one way or the other, we love to roll our eyes when we talk about certain celebrities, and we all get to have our say. But with the dawn of tablets, print tabloids are suddenly becoming irrelevant for the sake of digital media. Well most pundits have a lot of say in the matter and most of them are saying it is because of the ease of the use that is changing the medium of choice. However, that’s not the case at all. The biggest villain in killing our beloved traditional…
  • The 8 Best Blogs To Follow About SEO

    Daniel Ryan Adler
    2 Jul 2014 | 11:36 am
    SEO is always changing, though its general tenets say the same. Still, it’s good to keep abreast of the latest in the SEO world. You never know when an industry-shaking update will change the game. So here are the sites we visit regularly to stay ahead of the curve. 1. Search Engine Journal: This site has lots of contributors and staff editors to offer fresh perspectives on how the industry has changed and what to look for in the future. 2. Search Engine Land: Definitely more technical than other SEO sites out there, Search Engine Land is a great place to turn for all news related to…
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    AdSpruce

  • How the World Cup 2014 was a huge success for Brands

    April Jones
    23 Jul 2014 | 3:10 am
    There is no doubt that 2014′s FIFA World Cup held in Brazil was huge, with a total global audience of 3.2 billion viewers. With the competition only taking place every four years, sports fans around the globe were definitely going to make sure that they kept tuned in to the biggest event of the year whenever and wherever they could. In past years, the primary method of watching the World Cup has been via the TV. However, viewing methods have taken a dramatic turn in recent years. During the 2010 World Cup in South Africa, a study by Allot found that mobile data traffic jumped by 24%…
  • Adspruce’s A-Z Guide to Advertising and Marketing

    April Jones
    15 Jul 2014 | 7:11 am
    Do you need some assistance getting your head around the abundance of marketing and advertising terms that keep popping up all the time? From your banner ads to frequency capping to SEO, we explain everything there is to know about the world of marketing and advertising (well, every important thing there is to know). Get to grips with our non-exhaustive A-Z guide below… A Above the Fold - When you click on a website, everything that you see without scrolling your mouse is ‘above-the fold’. Anything that you see after the touch of your mouse is not. Simple really. Above…
  • Is mobile video the best way to win an audience?

    April Jones
    26 May 2014 | 6:14 am
    It is clear that brands have not realised the full potential of mobile video advertising. Why is this so when mobile video advertising has many of the same benefits of TV advertising, if not more? TV advertising is still the place where the majority of advertising budget is spent. Brands should now be focusing their attention to mobile video ads in addition to TV advertising, and using both mediums in combination with one another to optimise brand awareness. A 2014 study by eMarketer has shown that people now spend more time on their digital devices such as smartphones and tablets than they…
  • Do Shorter mobile video adverts generate higher CTR?

    April Jones
    12 May 2014 | 4:45 am
    A new study undertaken by the Mobile Marketing Association uncovers the effectiveness of mobile video advertising.   The first-ever Mobile Video Benchmark study has been conducted by the Mobile Marketing Association (MMA) and the results have recently been published (April 2014). The study, commissioned by the MMA and the Mobile Video Committee, aimed to provide insight into the mobile video advertising industry for advertisers, publishers and video streaming services. The Mobile Video Benchmark study looked at a variety of factors in relation to mobile video adverts such as skippable…
  • How to WIN in Mobile Advertising

    Ryan Davies
    2 May 2014 | 5:40 am
    As more brands start to realise the potential of mobile video advertising many agencies are beginning to produce creatives for a mobile audience. So with many brands now vying for the attention of consumers, how can you make sure that your advert connects, resonates and engages an audience?   Video has long been a staple of the advertising world. After rapidly overtaking print, the video advertisement found its home in television and grew from humble beginnings into a booming industry with adverts of all lengths and themes touting myriad products to consumers. Today, however, the rise of…
 
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    Brogan & Partners Convergence Marketing

  • 8 Apps to Make Social Media Management Easier: #2: Later.

    kaitlynn
    24 Jul 2014 | 7:22 am
    If you’re a social media manager, your job never stops. You may clock out at 5:30 p.m., but you’ll continue to spend hours on your phone—keeping up with all of the content shared on your favorite social channels. Eventually, you’ll stumble upon a link that would be great to share on behalf of one of your organizations, but would it fit their brand to share it at 1 a.m. when you find it? Probably not. That’s where Later comes in. With Later, a free app, you can schedule tweets to go out to your followers at a later time or date. (You can even schedule text messages and emails.) Once…
  • ESPN scores big with their College Football Playoff ad.

    kaitlynn
    22 Jul 2014 | 2:16 pm
    If you’re a sports fan, you likely fell in love with “Rudy”—the 1993 film about a boy with a big dream. Like many young boys, Rudy dreamt of playing college football. What’s more, he dreamt of playing college football at Notre Dame, but to most, his dream seemed unrealistic at best. Not only did Rudy lack the grades to be accepted and the money to attend, but he lacked the overwhelming talent that most college athletes have. In the end, after overcoming more obstacles and adversity than any player should have to face, Rudy eventually makes the team as a non-scholarship walk on and…
  • Facebook introduces a “Save for Later” feature.

    kaitlynn
    22 Jul 2014 | 11:54 am
    How many times have you been scrolling through Facebook to pass time before a meeting or as you’re about to fall asleep? You see that a friend posted a cool video you’d like to watch or a link to you’d like to go to, but you don’t have the time to interact with the post right then and there. If you’ve ever had that problem (and we suspect you have!), consider it solved. Yesterday, Facebook added a new feature called “Save,” which lets users save the posts they’re interested in to a separate feed that only they can see. Then, when they have the time, they can revisit the posts…
  • Celebrating 30 years of creative advertising: #10: Michigan Department of Community Health: Kids Anti-Smoking Campaign

    laura
    21 Jul 2014 | 8:25 am
    In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers.  Ads for Camel cigarettes featured a hip cartoon camel, puffing away, often captioned with the line, “Smooth Character.”  The Michigan Department of Community Health asked Brogan to create anti-smoking advertising targeted to kids that would fight the “smoking is cool” message the tobacco companies were sending.  Research showed us that kids and teens were not concerned with their future health (or lack of it); just as Joe Camel knew, kids…
  • Boost consumer trust by adding user generated content to Social Media.

    Ashley
    19 Jul 2014 | 9:04 am
    Is your content not working hard enough? Consider adding User Generated Content (UGC).  When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases consumer confidence and interest. UGC takes many forms, whether video, copy, contesting, blogs, vlogs, photos or other.  But the source is always the same—users, i.e. customers, clients, patients and the like. A recent Ipsos study reveals that Millennials, the largest emerging group of consumers, find UGC to be 50 percent more trusted than other content and to be 20 percent  more…
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    Consumer Engagement Now

  • 20 Quotes From Marketing Experts That Will Make You Smile

    e-Miles Digital Media
    24 Jul 2014 | 7:18 am
    In the hectic world of trying to realize marketing and advertising effectiveness, it’s easy to let your workload bring you down. Relax! There is a lighter side to this business as well. Let these tongue-in-cheek quotes and inspiring advice from various marketing experts bring a smile to your face. Four Marketing Quotes for When You’re Searching For a Purpose 1. “Marketing is a contest for people’s attention.” – Seth Godin, author and founder of Squidoo 2. “Marketing is what you do when your product is no good.” – Edwin Land, scientist and…
  • Novelty Value Marketing: The Benefit of Being Unique

    e-Miles Digital Media
    16 Jul 2014 | 2:27 pm
    Marketing and advertising are some of the most well-known factors to consider when building a brand or launching a new business. One of the fastest ways to get your brand known is by being unique and filling a rare niche. A brand that possesses novelty value not only stands out from potential competition, but it also helps to make your brand even more memorable to future clients and customers. When you are determined to reach your goal of creating a unique brand, you can help yourself reach anything you have in mind with the use of a genuine voice. Rather than appearing as a corporation or…
  • Marketing Lessons: What We Can Learn From Jerry Maguire

    e-Miles Digital Media
    1 Jul 2014 | 11:22 am
    One of the most effective means of teaching has always been to embed lessons into stories, and we’re learning our marketing stories today from the classic film, Jerry Maguire! Lessons taught through stories isn’t a technique adopted only in the world of film, it is used in scientific, religious, parenting, and marketing circles. Today we’re learning about the concepts imparted to us by the award-winning 1996 film Jerry Maguire, which offers excellent marketing lessons regarding ethics, perseverance, integrity, the power of a catchy slogan, and more! Jerry Maguire‘s…
  • Word-Of-Mouth Advertising: 3 Free Ad Opportunities For Small Businesses

    e-Miles Digital Media
    27 Jun 2014 | 10:16 am
    Does your small business marketing strategy target potential sources of free advertising? Word-of-mouth advertising is waiting out there for you, all you have to do is figure out where your target market is and how to get them talking about your business! Word-Of-Mouth Advertising Opportunities For Small Businesses When running a company, you will want to rely on word of mouth advertising as this process is free and will lead to the acquisition of new clients. While true, don’t rely on this method without trying to step up your game or develop a viable and cost-effective strategy. With this…
  • 5 Visual Keys to Consider When Creating Your Brand

    e-Miles Digital Media
    24 Jun 2014 | 10:07 am
    Whether you are developing your brand from the ground up or have a current business that needs improvement, there are a few visual and design keys to consider any time you want to boost the overall reputation, credibility and recognition of your brand. These 5 visual design keys are essential for any business brand wanting to ensure success while outshining competitors. 1. Modernize Your Logo One of the key factors to consider when you are creating your brand design for your own business is your logo, as it is often the first image an online user or a potential customer views upon visiting…
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    Sarasota Sign Shop

  • World Cup Final Contest

    M. Bryant
    11 Jul 2014 | 4:47 am
          The contest: Guess the winner and the final score of the 2014 FIFA World Cup final played between Germany and Argentina. Deadline for entering:  Sunday July 13th, 12 noon Eastern Time. The Prize : A 11″ x 14″, 1.5″ deep custom canvas print of the photo of your choice. How to enter: Comment on Sarasota Sign Shop’s Facebook post with the title ” World Cup Final Contest ” found on the Sarasota Sign Shop, Inc. Facebook Page, then share the contest with your friends. Only one entry per user account will be accepted. In case of a tie,…
  • The psychology of colors in logo design

    M. Bryant
    11 Jun 2014 | 12:19 pm
    What your logo’s color says about your company? When designing a logo for your business, it’s important to take into account the way people interpret color : we call this ” The psychology of colors“. Colors play an important role in how a brand is viewed and in giving your logo life. Reaction to color is instantaneous.  Color has an impact on the choices we make. So it’s important to use color appropriately and understand the meaning behind them . Let’s take a look at the effects of some colors.   Basic effects of the most traditional colors in…
  • Vehicle Wraps & Signage have unbeatable Advertising Benefits!

    M. Bryant
    21 May 2014 | 2:47 pm
    At Sarasota Sign Shop, Inc. we want you to understand the impact a vehicle wrap can make in the world around you. Car wraps are absolutely the most cost effective type of advertising available .They receive between 30 000 and 70 000 views a day. Unlike more costly media, car wraps work for you 24/7, 365 days per year. Vehicle Wraps: Low Cost – High Awareness According to a study conducted by Arbitron, Inc., an International media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe…
  • Wraps

    Gerson
    12 Mar 2014 | 10:59 pm
    Wrap advertising is a term used in the signage to describe a process of completely or partially wrapping a vehicle to enhance advertising impact. The result is a cost effective, high impact mobile billboard. The post Wraps appeared first on Sarasota Sign Shop.
  • Banners

    Gerson
    12 Mar 2014 | 10:58 pm
    Banners are an effective way to promote your products, services or events and increase your visibility. The post Banners appeared first on Sarasota Sign Shop.
 
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