Advertising

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  • The Human Factor

    The Ad Contrarian
    23 Oct 2014 | 12:01 am
    Today is the final part of a 3-part series in which I attempted to derive a theory about how consumer behavior works and how that might affect the creation of advertising. The first part dealt with the duality of consumer behavior. In the second part I tried to develop some principles related to the uncertainty of consumer behavior. And today we're going to talk about what all this theorizing means to the people who create advertising, if anything.Despite all the bullshit about digital technology changing everything, a TV spot today looks frighteningly like a TV spot of 20 years ago. A radio…
  • Samsung Cover Shoot – Be the Photographer

    Adverblog
    Mark
    25 Oct 2014 | 8:44 pm
    Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Visit the site here
  • Study: The Top Reasons CMOs Hire Ad Agencies

    FUEL LINES
    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • OK, So Spearmint Rhino Strip Club Created An Online Video Ad Filled With 'Naked' Strippers

    Adrants
    28 Oct 2014 | 11:23 am
    Given the continuously sex-addled mind of the human male, you wouldn't think a strip club would have to advertise at all. Yet they do. Apparently even horny men need motivation from time to time. One such strip club -- yes, the prefer to be called a gentleman's club -- Spearmint Rhino has decided its time to do an online ad. Well, a YouTube video that's an ad actually. The ad places Spearmint Rhino strippers -- or actresses that play strippers -- inside an office setting with all the usual antics and shenanigans. Complete with charts that -- haha, we get the joke -- scream "Customer smiles on…
  • How America is Watching TV

    Advertising to Baby Boomers
    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    Tim Nudd
    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    David Griner
    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    David Gianatasio
    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    Michelle Castillo
    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    Rebecca Cullers
    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
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    Adrants

  • According to This Glue Maker Fixing Things Is As Joyful As Sex

    29 Oct 2014 | 12:51 pm
    Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix." There's also a second poster that gets all sexual innuendo on us. The six steps on this poster include Feels good hard or soft. Sticky, but in a good way. Rub it gently. Use your imagination. No more dribbles. DO it anywhere and everywhere. The campiagn also includes a hilarious video in which a guy get all friendly with a bunch of people while they…
  • 40 Brand Logos With Hidden Messages

    29 Oct 2014 | 12:43 pm
    Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look.
  • Job-Seeking Miami Ad School Students Create Fake LinkedIn Profile of Dead Ad Guy And Tell Ad Professionals They Should Spend More Time With Their Kids

    29 Oct 2014 | 10:08 am
    In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for Mark Howard, a deceased CEO of a marketing firm called Fritz & Fulton. This fake profile has spent the last few days visiting and sending notifications to the LinkedIn profiles of New York advertising professionals. These advertising types were encouraged to visit BringBackTrickOrTreat.com where they were encouraged to make sure their work doesn't take over their life…
  • OK, So Spearmint Rhino Strip Club Created An Online Video Ad Filled With 'Naked' Strippers

    28 Oct 2014 | 11:23 am
    Given the continuously sex-addled mind of the human male, you wouldn't think a strip club would have to advertise at all. Yet they do. Apparently even horny men need motivation from time to time. One such strip club -- yes, the prefer to be called a gentleman's club -- Spearmint Rhino has decided its time to do an online ad. Well, a YouTube video that's an ad actually. The ad places Spearmint Rhino strippers -- or actresses that play strippers -- inside an office setting with all the usual antics and shenanigans. Complete with charts that -- haha, we get the joke -- scream "Customer smiles on…
  • Victoria's Secret's 'Body' Bra Line Comes In Many Sizes But You'd Never Know It From This 'Perfect Body' Ad Campaign

    28 Oct 2014 | 9:46 am
    Pity the poor woman who doesn't live up to Victoria Secret's definition of perfection which probably hovers somewhere around 5'8", 34C-22-34. If you don't come close to those measurements, it appears you should should shop elsewhere. A new campaign for the brand is touting a line of bras they call Body by Victoria. The ads carry the headline, "The Perfect Body," along with images of, well, women with "perfect" bodies. Certainly there's an aspect of every advertising campaign which aims to be aspirational, motivational, uplifting in a way that, ideally, cause a person to respond, "I want to be…
 
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    Advertising & Marketing News

  • Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0

    Carly Zed Zander
    14 Oct 2014 | 4:45 pm
    CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: National valuation services provider, eValuation ZONE, Inc., today announced the launch of its new USPAP compliant product eVal 1.0, a hybrid valuation report utilized for a variety of programs such as HELOCs, REOs, as well as purchases and refinances for non-agency and portfolio programs. The post Product Launch: eValuation ZONE announces new USPAP compliant eVal 1.0 appeared on Advertising & Marketing News.
  • DrivenBI and Polonious partner to launch self-service business intelligence SaaS

    Carly Zed Zander
    6 Oct 2014 | 3:43 pm
    PASADENA, Calif. /Advertising & Marketing News/ -- NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways. The post DrivenBI and Polonious partner to launch self-service business intelligence SaaS appeared on Advertising & Marketing News.
  • Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

    Carly Zed Zander
    29 Sep 2014 | 8:00 pm
    NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 - a 'premier event planner event' to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie. The post Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media appeared on Advertising & Marketing News.
  • Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics

    Carly Zed Zander
    29 Sep 2014 | 7:00 pm
    CORONA, Calif. /Advertising & Marketing News/ -- NEWS: Sandy Spin Slade, Inc., the company that created Skillastics(R), the successful series of games for the educational market, recently announced the formal launch of the indoor/outdoor family fitness game for all ages: FITIVITIES(TM). The post Product Launch: FITIVITIES is the New Family Fitness Game from the makers of Skillastics appeared on Advertising & Marketing News.
  • Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution

    Carly Zed Zander
    22 Sep 2014 | 3:30 pm
    GRAND RAPIDS, Mich. /Advertising & Marketing News/ -- NEWS: Leading U.S.-based RFID specialist eAgile Inc. recently announced their eTap(TM) solution for an intelligent packaging solution for consumer products utilizing near field communication (NFC). This announcement is concurrent with Apple (NASDAQ: AAPL) news this month that the new iPhone(R) 6 will join the rest of the smartphone marketplace incorporating NFC capabilities. The post Product Launch: RFID specialist eAgile Inc. announces eTap intelligent packaging solution appeared on Advertising & Marketing News.
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
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    Adweek : Television

  • Why Terry Bradshaw Doesn't 'Tweet or Twit'

    28 Oct 2014 | 9:18 pm
    Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do…
  • After #TGIT and #WCW, 12 New TV Hashtag Campaigns We'd Like to See

    27 Oct 2014 | 3:27 pm
    Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first…
  • Time Slot Showdown of the Week: Monday, 8 p.m.

    27 Oct 2014 | 2:49 pm
    After landing half of this fall's NFL Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night programming resumed Oct. 30. Instead, it deployed Big Bang to Mondays where it propped up a lineup that has been in flux since How I Met Your Mother signed off last spring. For the first five weeks of the TV season, Big Bang dominated its faceoff against two of the other highest-rated shows on TV, NBC's The Voice and ABC's Dancing With the Stars. Last Monday, Big Bang drew…
  • Why It Took So Long for ABC to Cancel Manhattan Love Story

    27 Oct 2014 | 1:56 pm
    As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not this season. It took more than a full month before fall's first cancellation: Manhattan Love Story. ABC killed the (alleged) comedy late Friday, Oct. 24 after four episodes had aired. It's the longest any network has gone into the season before canceling a new show since 2003, when Fox waited until Oct. 28 to axe Luis Guzman's sitcom, Luis, after five episodes. By this point last fall, four shows had already bitten the…
  • TV's Worst Prime-Time Debuts, From 2000 to Present

    27 Oct 2014 | 1:51 pm
    Canceled: Oct. 24, 2014 after four episodes Two unlikable New Yorkers (Analeigh Tipton and Jake McDorman) start a relationship, with voiceovers that reveal their innermost thoughts (spoiler: she like purses; he likes sex).
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    Adweek : Technology

  • Instagram's Video Ads Are Live With Big Brands on Board

    30 Oct 2014 | 12:00 am
    After six months of testing, Instagram's video ads are officially here. Representing the Facebook-owned platform's next big step in generating revenue, it launched 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW during the wee hours of Thursday morning. For instance, Disney is promoting its film, Big Hero 6, with a video showing animated characters posing as if they are taking selfies. "We felt like we wanted to step up in big way for Big Hero Six," said Anthony Price, svp of media at Disney. "And we're excited about…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • Lysol Buys Ad Around Google Searches for 'Ebola'

    29 Oct 2014 | 9:43 am
    Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.  The publication noted Tuesday that Lysol's paid ad appeared at the top of the search page with this copy: "What Is Ebola - Lysol.com. Learn the Facts About Ebola Virus From Lysol. Find More Info Now." Non-commercial websites, including the U.S. Centers for Disease Control and Prevention (CDC) and the World Health Organization, still topped the organic search results. By Wednesday afternoon, Lysol's ad no longer appeared.
  • Google Developing Pill That Searches for Cancer and Heart Disease

    29 Oct 2014 | 9:08 am
    Google may be best known for its search engine, but it also employs a quiet "X" team dedicated to making revolutionary discoveries. And its latest project, if successful, would make it easier to spot killer medical conditions such as cancer and heart disease using microscopic nanoparticles, the BBC reported.  About 2,000 nanoparticles can fit inside a red blood cell. That diminutive size interests medical researchers, who believe these could deliver cellular-level treatments. To that end, Google X researchers are working on a swallowable pill full of custom nanoparticles that…
  • The New World Cup Logo Has People Scratching Their Heads

    28 Oct 2014 | 3:07 pm
    FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off on June 8, 2018. The red, white, blue and gold logo seems to draw inspiration from Russian Fabergé eggs and is a rather safe design considering some past logos for international sporting events. (We're looking at you, 2012 London Olympics.) However, many people seemed confused by the logo. Check out the Twitter reactions below. The next world cup logo looks like people struggling to reach their Nest thermostats…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
  • add this feed to my.Alltop

    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
 
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    Adweek : Advertising & Branding

  • Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Ads for Gap

    30 Oct 2014 | 2:59 am
    Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher this fall, Gap moves on to another Hollywood director—Sofia Coppola—for a stylish and quirky holiday campaign from Wieden + Kennedy in New York. The four ads are endearingly weird, with storytelling that's more about momentary glimpses into the foibles of family life than traditional plots. The first two, "Gauntlet" and "Mistletoe," are…
  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
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    AdWeek: AdFreak

  • Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

    29 Oct 2014 | 5:46 pm
    You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved. Patagonia is using the video to…
  • Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

    29 Oct 2014 | 4:01 pm
    These PSAs for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones. In each ad, a voiceover…
  • HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer

    29 Oct 2014 | 11:29 am
    We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space. HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes…
  • One Woman and Her GoPro Reveal the True Nature of Street Harassment

    29 Oct 2014 | 10:50 am
    If you're a woman, this video is not going to be that enlightening. It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety. Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter…
  • Peeps Do Their Best to Get Scary for Halloween

    29 Oct 2014 | 10:04 am
    More sweet. Less scary. That's the promotional campaign, not the ingredient list. The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed "Every Day Is a Holiday," launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They're less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes). The airy sugar dumplings,…
 
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    AdPulp

  • QR Tips for an Effective Campaign

    Marcus Anderson
    29 Oct 2014 | 7:03 am
    One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […] The post QR Tips for an Effective Campaign appeared first on AdPulp.
  • Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

    David Burn
    25 Oct 2014 | 1:59 pm
    With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […] The post Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign appeared first on AdPulp.
  • Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

    David Burn
    23 Oct 2014 | 8:37 am
    It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […] The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.
  • Chevy Drives To New Places, 100-Year Old Dodge Spins Out

    David Burn
    22 Oct 2014 | 9:25 pm
    It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […] The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.
  • In The Hands of A Craftsman Like King, Vine Is Gatorific

    David Burn
    22 Oct 2014 | 10:04 am
    When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […] The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
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    copyranter

  • How To Be A "Creative"

    19 Oct 2014 | 2:12 pm
    As former Humble Pie guitarist Peter Frampton sang on his 1976, 11 million copy-selling live album, Frampton Comes Alive, "something's happening" in the advertising industry. All of a sudden, everybody/anybody can be a "creative". That's because everybody—brogrammers, consumers, account ass-suckers, clients, even PR morons—is creating ads. Except nobody is calling it ads. Everybody is calling it "Content".Fine. For the purposes of this post, I'll call it Content with a CAP C. Thing is: most of these new "creatives" wouldn't know creative Content if it shit in their eyes.That's why I, an…
  • Let's Write Some New Taglines For Red Bull!

    13 Oct 2014 | 6:56 am
    As you've heard, Red Bull agreed to a $13 million settlement over an American class action lawsuit that alleged that the energy drink was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings”.  So. Red Bull Gives You Wings is as dead as the fucking dodo.Let's write some new taglines for the impossibly popular energy drink.1. Technically, still "wings" but it could confuse the courts for awhile. Company could maybe use it as a temporary placeholder until Ad Agency comes up with something original.2. If you're going to…
  • The Disingenuousness of Cable Company Taglines, Ranked.

    9 Oct 2014 | 10:09 am
    (TWC's previous trademarked slogan was so meaningless, it induced head pain. It's almost as if they were shifting the responsibility for their dreadful service onto "you". Their reps should have ended every angry, shouting unresolved customer call with "That's the power of you!")__________Cable. The future doesn't look good for it. It is Ugly Rob Lowe. That's why America's top two cable companies want to merge and form BigMotherFuckingKissOurGoddamnAssCable, to hang onto their crumbling monopolies for a few more precious years.But we're not here to get into that discussion. We're here for a…
  • Justin Bieber's Tattoos, Branded.

    6 Oct 2014 | 4:07 pm
     (the canvas) As we all know, The Bieb's ever-growing tats collection is a road map of his spiritual journal from boy to man to king to god. And thousands of despicable websites have made lots of money off of obsessively documenting JB's ink for the hungry-for-Bieber-news masses.That's fucking bullshit. Justin? It's time for you to turn your sweet ink into cash for your own brand by allowing brands to use your tattoos to sell shit.  Your loyal Belieber Army would march to stores, both manually and digitally, to empty shelves, both manual and digital. It would be one of the only…
  • The Bullshittiest Buzzwordiest Advertising Week Tweets.

    3 Oct 2014 | 5:59 am
    It was "Advertising Week" in New York City, this week.What does that mean?Nothing.Not one fucking thing worth mentioning to anybody, anywhere on the entire fucking planet.For four days every Fall, "luminaries" (their word) come to New York City for Advertising Week to talk about "creativity", and "storytelling", and "content." The word "content" was said cluelessly 100 trillion times in the last four days. Because the one thing almost every one of these luminaries has in common is that they have never made ad content. Not once. Never even had to face the challenge. In fact, the scenario of…
 
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    Search Engine Journal

  • 8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty

    Ann Smarty
    30 Oct 2014 | 5:31 am
    Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them will be absolutely new to you. Another important criteria for this list has been productivity. All of these courses are strictly to the point, comprehensive, yet clutter-free. Enjoy! 1. How to Start a Blog Have you ever come across Moz’s beginners’ guide of SEO? First Site Guide is the same caliber, but strictly for beginner…
  • What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras

    Brent Csutoras
    30 Oct 2014 | 5:22 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss how to build a community, as well as handle tough situations on social media.  During an average day she manages social accounts with over a million followers as well as several other accounts with 100K+ following. Everyone wants to have a community, but what is it that you really need to focus on in order to set yourself up for […]The post What To Do When…
  • Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme

    Brian Zeng
    30 Oct 2014 | 4:02 am
    Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process. The e-commerce business is no stranger to the ‘this is how it must be […]The post Rethinking E-Commerce Taboos: Don’t Go…
  • Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog

    Jessica Cromwell
    30 Oct 2014 | 3:45 am
    Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. “Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or stagnating, earning a powerful ally or burning an important career bridge.” I am an introvert of sorts, so for the most part I keep quiet, but when I am presented with the opportunity to […]The post Pitch…
  • How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton

    John Rampton
    29 Oct 2014 | 3:15 pm
    As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few months. What’s going on with link building, and what can you do to keep up with the changes? How can business owners attract better links to their website? Prashant explains in the video below. Here are some key takeaways from the video: Links are still the best way for Google to determine the overall authority of a site. What’s changed…
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    Ads of the World™

  • Copic Thick + Fine: Viking

    ivan
    29 Oct 2014 | 6:25 pm
    Advertising Agency: FCB Chicago, USA Chief Creative Officer: Todd Tilford Executive Creative Directors: Dan Fietsam, Jon Flannery Creative Directors: Gustavo Dorietto, Gabriel Schmitt Art Director / Illustration: Gustavo Dorietto Copywriter: Gabriel Schmitt Retoucher: Karyn Bieneman Production: John Bleeden, Rachel Chapman Account: Jennifer Rowland
  • Copic Thick + Fine: Bear

    ivan
    29 Oct 2014 | 6:25 pm
    Advertising Agency: FCB Chicago, USA Chief Creative Officer: Todd Tilford Executive Creative Directors: Dan Fietsam, Jon Flannery Creative Directors: Gustavo Dorietto, Gabriel Schmitt Art Director / Illustration: Gustavo Dorietto Copywriter: Gabriel Schmitt Retoucher: Karyn Bieneman Production: John Bleeden, Rachel Chapman Account: Jennifer Rowland
  • Copic Thick + Fine: Luchador

    ivan
    29 Oct 2014 | 6:25 pm
    Advertising Agency: FCB Chicago, USA Chief Creative Officer: Todd Tilford Executive Creative Directors: Dan Fietsam, Jon Flannery Creative Directors: Gustavo Dorietto, Gabriel Schmitt Art Director / Illustration: Gustavo Dorietto Copywriter: Gabriel Schmitt Retoucher: Karyn Bieneman Production: John Bleeden, Rachel Chapman Account: Jennifer Rowland
  • Netflix: GIFs

    ivan
    29 Oct 2014 | 10:37 am
    In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation. Advertising Agency: Ogilvy, Paris, France Executive Creative Director: Baptiste Clinet Creative Director: Nicolas Lautier Art Director: Julien Chiapolini Copywriter: Riccardo Fregoso Creative Assistant: Hélène Boudin Business Director: Anne-Sophie Carbo Account Executive: Alexis Valero Assistant Account Executive: Joo-Hyung Lee Director of Strategy Integration: Alexandra Mimoun Strategic Planner: Amélie Delacour Producer: François…
  • Kia: Fit for a king

    ivan
    29 Oct 2014 | 10:31 am
    Advertising Agency: David&Goliath, USA Founder & Chairman: David Angelo Chief Creative Officer: Colin Jeffery Creative Directors: Driscoll Reid, Chris Hutchinson Associate Creative Director / Copywriter: Chip Waters Sr. Art Director: Richard Fischer President: Brian Dunbar Group Account Director: Brook Dore Account Director: Mike O’Malley Account Supervisor: Stacy Garibay Account Coordinator: Lauren Kelley Director of Broadcast Production: Paul Albanese Executive Producer: Curt O’Brien Director Business Affairs: Rodney Pizarro Associate Business Affairs Manager: Camara Price…
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    Advertising to Baby Boomers

  • JC Penney: The Store For Everyone

    18 Oct 2014 | 2:55 am
    Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Under EllisonMarvin Ellison helped turn around Home Depot Inc. (HD) in the last decade. Now he’ll try to repeat that feat at J.C. Penney Co. (JCP) The department-store chain, struggling to emerge from $3 billion in losses in the past 3 1/2 years, yesterday named Ellison its next president and chief executive officer. The simplest of through lines, with much missing: The history of J.C. Penney goes back over 100 years.  In the 1960s Penney began to…
  • Social Media: A Sliver Of The Bigger Picture

    30 Sep 2014 | 4:00 pm
    Jonathan Salem Baskin for Forbes reports from Social Media Week: You Attended Social Media Week And Didn't Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally. So being there isn’t being there.  All of this makes perfect sense of you’re a social media…
  • A Simpler Tablet?

    12 Sep 2014 | 11:05 am
    AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD… the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot. A moldy post: 23 October 2012The Future Of Consumer Doodad Technology… You should stop thinking about the next big thingamabob and whose will be best.  In five or ten…
  • Those Advertising Surveys

    19 Aug 2014 | 1:47 am
    In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Everybody loves surveys.  People answer questions (they’re usually  honored by a request for their judgments) – then experts analyze, dissect, collate, comment. Lots of fun. There are two brand-new ones about the effectiveness of advertising.  One is all about people a bit older than baby boomers, the other a generalized Q&A. Golly gee. According to these surveys, advertising is in its death throes. For almost ten years, I’ve been…
  • How America is Watching TV

    12 Aug 2014 | 11:13 pm
    Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How America is Watching TV I’ll grab a chunk of it: Sounds like what I’ve been saying for years.  So have others: 01 November 2006The steady glow of the Boom tube15 February 2009Television Still Shines 15 June 2010Spending goes where the eyeballs are. 18 April 2011The Flat-Screen Rectangle of Common Sense
 
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    adland.tv - all the adnews not fit to print

  • Sixt "The Bear" (2014) :30 (France)

    kidsleepy
    29 Oct 2014 | 2:25 pm
    Renting a car from Sixt? It's going to feel so good that a bear might lick honey off your face suggestively and then give you a -- wait for it-- bear hug. Country:  France Commercials:  Automotive Read more about Sixt "The Bear" (2014) :30 (France) Add new comment
  • Sixt "Karate" (2014) :30 (France)

    kidsleepy
    29 Oct 2014 | 2:24 pm
    Renting a car from Sixt feels so good, you'll temporarily forget about your nasty-ass boss yelling through the phone at you, because a little person will symbolically karate chop your phone. Country:  France Commercials:  Automotive Read more about Sixt "Karate" (2014) :30 (France) Add new comment
  • Sixt "The Carrot" (2014) :30 (France)

    kidsleepy
    29 Oct 2014 | 2:23 pm
    It feels good to rent a car from Sixt. How good? Good like dancing carrot, good. Country:  France Commercials:  Automotive Read more about Sixt "The Carrot" (2014) :30 (France) Add new comment
  • Hey, Jersey: PartyPoker wants you to start playing.

    kidsleepy
    29 Oct 2014 | 2:15 pm
    PartyPoker has an app that you can download to play online poker and casino games on the go. Tribal NY created these out of home ads to promote the app in New Jersey, where online gambling recently became legal. Country:  United States Commercials:  Entertainment Ad type:  Ambient & Guerrilla Read more about Hey, Jersey: PartyPoker wants you to start playing. Add new comment
  • Vancouver Opera"Monster Murals Project" (2014) 2:38 (Canada)

    kidsleepy
    29 Oct 2014 | 1:30 pm
    The Vancouver Opera and DDB Canada collaborated with some street artists to create an opera that is relevant to today. Country:  Canada Commercials:  Entertainment Read more about Vancouver Opera"Monster Murals Project" (2014) 2:38 (Canada) Add new comment
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    Adliterate » Adliterate | Adliterate

  • Can any planners still plan?

    Richard
    19 Oct 2014 | 8:45 am
    Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one left that can actually do the job. I mean the real job of being a planner, the job of imagining new futures of the brands that clients ask us to nurse, nurture, accelerate and amplify. I have long argued that while there are many ways strategists add value to their agencies and the business of their clients, the greatest contribution that we make is taking those brands to new places in the lives and minds of their customers. It is our ability to…
  • A question of value

    Richard
    19 Oct 2014 | 5:44 am
    I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position in the market, a value equation that consumers complete and either places that brand in an advantageous position relative to other brands or at a disadvantage. Too little concern is placed on understanding the real value positioning of a brand and where it could…
  • The United Kingdom of Advertising

    Richard
    22 Sep 2014 | 5:14 am
    Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes up for in rapier like analysis of the news agenda. However, there is one tedious blemish on its contribution to current affairs broadcasting, something called Thought for the Day. For those unaware of this ghastly anachronism, for five minutes every morning the BBC hands over the airwaves to a cleric from any religion but rarely none to pedal their liturgical wares.  It wouldn’t be so bad if they were ever remotely interesting but the standard fare is…
  • Positioning is over rated

    Richard
    2 Sep 2014 | 3:01 pm
    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In many ways the primary role of the planner is to create positionings for brands, in any case it is often what we are most valued for. But I have increasingly come to think that positioning is over rated. That is not to say it’s not important. Positioning places a brand into a market (often redefining that market in the process) and articulates its role in people’s lives. And at best it differentiates that brand by describing something that it does for…
  • A new picture of affluence

    Richard
    27 Jul 2014 | 4:59 am
    The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain fact is that they are a critical audience for brands looking to find growth in a sea of stagnation. You don’t need to be Jaguar, Land Rover or Burberry to realize that the affluent matter. According to Capgemini the number of High Net Worth Individuals (HNWIs) in the World now stands at 13.7m (up nearly two million over the past year) while at the top end of the spectrum there has been a 60% increase in the number of Ultra High Net Worth Individuals and an…
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    Adverblog

  • 2,328 dancers,1 drone & OK GO on honda unicycles won’t let you down

    Bridget
    28 Oct 2014 | 10:15 pm
    This latest video clip from OK GO won’t let you down.  Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive.  You can get more detail about the production on The Japan Times.  I would have loved to see the PPM!   “The Busby Berkeley-scale dance routine was planned out by Japanese choreographer Air:man and the geek factor is satisfied by the band’s perverse use of Honda Uni-Cub mobility devices and a commercial flying drone for the filming.” – Japan Times
  • Samsung Cover Shoot – Be the Photographer

    Mark
    25 Oct 2014 | 8:44 pm
    Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Visit the site here
  • Potty-Mouthed Princesses Drop F-Bombs for Feminism

    Mark
    23 Oct 2014 | 7:36 pm
    Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses. T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity.
  • Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

    Bridget
    16 Oct 2014 | 6:44 pm
    Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour). The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele…
  • A plea from Sarah Silverman to close the gender wage gap

    Bridget
    14 Oct 2014 | 6:40 pm
    Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000. Silverman explains in the video “Every year, the average woman loses around $11,000 to the wage gap. Over the course of the working years of her life, that’s almost $500,000.
 
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    Clever Ideas, Great Ads

  • Director Malcolm Venville Unearths Fashion Confessions from the Disciples of Phoebe Philo's Céline

    28 Oct 2014 | 4:20 pm
    Filmmaker Malcom Venville launches the first film in a series about the cult of fashion followers for online culture portal NOWNESS. The director spotlights fashion fetishism at its finest in this Somesuch-produced satire, capturing confessional-style interviews with Philophiles, the style disciples devoted to the house of Céline and its creative director Phoebe Philo.Malcom Venville takes an anthropological look at the tribe of high fashion, introducing us to three female subjects who channel the minimalistic aesthetic and subdued luxury of the Céline brand into their own lifestyles. More…
  • Sennheiser Digital New Campaign Turns Your Head into a Remote Control

    28 Oct 2014 | 4:05 pm
    Our heads have always moved to the rhythm of Music. What if Music could follow the movement of our heads?Sennheiser, brand of high-tech at top of the range, launches a new digital experiment ‘Momentum Duo’, created by Fred & Farid Shanghai and produced by Killdeath.The concept: An interactive musical video where the user takes control via webcam of the audio and visual through face detection. To make this experiment unique Sennheiser chose two young Chinese music artists: a 14 year-old prodigy pianist A Bu and a young soprano Bingbing Wang. They both perform with two talented dancers:…
  • The Haunted Poster – Gröna Lund Scare Prank

    28 Oct 2014 | 3:44 am
    In order to release our new attraction we did this scary street prank in Stockholm. On an outdoor poster we gave people a chance to get a preview of our coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…Credits:Ad Agency: Pool, StockholmProduction: StoppCountry: SwedenDirector: Igor ZimmermanArt Director: Philip ArvidsonCopywriter: Björn WigeniusProducer: Anna Adamson
  • Sprite Presents - LeBron James’ First Home Game Commercial

    27 Oct 2014 | 5:16 pm
    LeBron James’ first home court game appearance won’t be in Cleveland; because it was in his hometown of Akron, Ohio on September 25th. Sprite worked with city officials to turn Patterson Park, which hadn’t been updated in more than 20 years, into a blank canvas for New York urban artist Futura to transform. Once the court was transformed, Sprite held a pickup game and basketball clinic for the community to enjoy. That’s when LeBron showed up to celebrate the new courts and his arrival back home.The ad features the music of the indie rock band Imagine Dragons song "I Bet My…
  • The North Face "Your Land"

    27 Oct 2014 | 4:47 pm
    Exploration is not just about the places you haven't been, it's about re-imagining places you have. "Your Land" is a celebration of these wild places that connect us to our environment, and to each other. Head outside, find a new approach, and #SeeForYourself. Explore 50 of North Face's favorite places to play: http://thenorthface.com/seeforyourselfFor every download of the song below, between October 21st, 2014, and January 18th, 2015, My Morning Jacket will donate all artist proceeds to the 21st Century Conservation Service Corps (21CSC). The North Face will also contribute $250,000 to help…
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    pixelpasta

  • Showcase Magazine

    17 Oct 2014 | 5:56 pm
    Showcase Magazine by Caesar LimaUnique Conceptual, Fashion and Beauty PhotographyOnline Magazine
  • The Best of the Best Photographers 2014

    9 Oct 2014 | 11:37 am
    The Best of the Best Photographers 2014 Caesar Lima¹s award winning photography has been featured in 4 pages of the Best of the Best Photographers 2014 Book. One Eyeland has ranked Lima as #12 in the United States and Lima is ranked #27 globally. Eyeland is a resource for ad agencies and creative directors to find unique images from photographers around the globe with different styles and techniques. http://oneeyeland.com/caesarlima/member_home.php?pgrid=10161
  • Life Guard :: IPA 2014

    2 Oct 2014 | 9:13 pm
    Life Guard :: IPA 2014 Renowned beauty photographer Caesar Lima has received Honorable Mention from the International Photography Awards (IPA) 2014 for his image titled “Life Guard” which was shot at Zuma - California http://www.photoawards.com/en/Pages/Gallery/zoomwin.php?eid=8-81882-14&uid=&code=Sunset
  • Sony Cyber-Shot Marine Pack

    1 Oct 2014 | 9:42 am
    Cyber-shot marine pack.Available for T and W series.SonyAdvertising Agency: Saatchi & Saatchi Sydney, AustraliaPhotographer: Stephen StewartExecutive Creative Director: Steve BackCreative Director: David BowmanArt Director: Toby PikeCopywriter: Daniel Barrett
  • Fotógrafo brasileiro faz sucesso na Califórnia

    3 Sep 2014 | 10:21 pm
    A paixão pela profissão, associada à tecnologia e ao “jeitinho brasileiro” fizeram do fotógrafo brasileiro Caesar Lima, um profissional bem sucedido nos Estados Unidos. Ganhador de 14 prêmios, 8 só nestes ultimos 2 anos.web sitewww.caesarlima.com entrevista Revista Triprevistatrip.com/caesarlimafacebookfacebook.com/caestudio Caesar Lima é capa da nova P&Irevista Photo & Imagensabduzeedo abduzeedo.com.br/fotografias-estonteantes-de-caesar-lima
 
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    Between 10 and 5

  • Featured: Wild Cat Street Art by Sonny

    Layla Leiman
    30 Oct 2014 | 5:00 am
      Have you noticed the bright new murals of wild cats that have leapt into the Jozi skyline? These bold paintings are the work of British-born South Africa based street artist, Sonny. A relative newcomer to the street art scene, Sonny is quickly gaining attention for his distinctive and imaginative style, and the commissions are rolling in. Look out for a new mural going up in Braamfontein soon!   When did you first start painting, and what made you want to take your art to the streets?   I started painting about 3 years ago. I used to only do the odd pencil drawing and then…
  • Featured: Nolan Oswald Dennis | Mapping a history, writing a present and tracing a future

    Jessica Hunkin
    30 Oct 2014 | 4:00 am
    Resources study   Born in Zambia and currently based in Johannesburg, Nolan Oswald Dennis works in drawing, painting, installation, space, time and memory. Though research-based, his work emerges as a reaction – finding its form as he tries to process his thoughts and interests, which often relate in some way to (South) African history, popular memory and information systems.   To learn more we spoke to Nolan about his intentions and approach to making art, his interest in social fictions and what he believes about the future, the present and the past.   What type of…
  • #NowPlaying: ‘Boogie’, a Halloween playlist by Amber Smith

    Jessica Hunkin
    30 Oct 2014 | 3:00 am
      What a treat! Illustrator and designer Amber Smith is putting the BOO in Boogie with a Halloween-themed #NowPlaying today, and it’s terrifyingly good.   Her playlist includes the classic I Put A Spell On You by Screamin’ Jay Hawkins, The Black Keys’ Howlin’ For You, Bloodshake by Peace, My Body’s a Zombie For You by Dead Man’s Bones (the rock duo of Ryan Gosling and Zach Shields, if you’re into that sorta thing) and it ends on a high note with Le Tigre’s I’m So Excited.   For more from Amber find her on Behance, Twitter…
  • Social Contract’s Poster Picks // October

    Stephan Steyn
    30 Oct 2014 | 1:42 am
      Here’s your monthly poster fix!   It really is a pity we don’t see as many new poster designers around as we would love to, but we can be sure of the fact that posters still have their place in the music scene. As long as bands and DJs keep playing, venues keep supporting the industry and you guys keep going to the gigs supporting the artists we will have bright and beautiful work to exhibit.   This month we feature posters by Ben Rausch, Adam Hill, Simeon van den Bergh, Simon Berndt, Chris Slabber, Justin Poulter, Ian Jepson, Cam Lofstrand, Dustin van Wyk and…
  • Out of Office: Molten Toffee

    Melissa van Rooyen
    30 Oct 2014 | 1:25 am
      Even though they only opened last week, a feature on Molten Toffee is long overdue. The newest addition to Kloof Street’s coffee strip is owned and run by Robbi Gorelick and Cian van der Vyver, who worked together at another spot just up the road when they decided to spread their wings and open their very own coffee shop. The name Molten Toffee is borrowed from the Cockney rhyming slang meaning ‘coffee’ and yes (we know you’re wondering) they do have toffee and yes they will add the toffee to your coffee. It’s a beautiful, welcoming and intimate space…
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    Advertising Age - Complete Feed

  • Amazon Confirms Ad Sales Chief Lisa Utzschneider to Step Down

    30 Oct 2014 | 5:20 am
    Continue reading at AdAge.com
  • Facebook Is for Republicans; Twitter Is for Democrats

    30 Oct 2014 | 4:00 am
    ShareThis" image="http://%%img_server%%/images/bin/image/x-large/ShareThis_SocialSharing_Politics.JPG" url="" />If you're looking to find (or avoid) Republican messages in social media, Facebook may be your best bet. For Democratic messaging, head over to Twitter or Reddit.That's the finding of ShareThis, a California company that tracks sharing behavior online. It also found -- not surprisingly -- that millennials dominate political conversations on social media. Continue reading at AdAge.com
  • Political Partisans Agree on One Thing: They Like Amazon

    30 Oct 2014 | 4:00 am
    Democrats and Republicans might not agree on much, especially in a particularly bitter midterm election cycle. But a 2014 YouGov BrandIndex ranking of favorite brands finds some agreement among political partisans. Amazon, for one, comes in No. 1 among Democrats and Independents and No. 2 among Republicans.Craftsman, Johnson & Johnson, Clorox and Dawn were the four other brands that landed in the Top 10 lists of people of all political stripes. Samsung made its debut; Home Depot fell off.YouGov interviewed 600,000 people concerning a portfolio of 1,200 brands. The margin of error, according…
  • How Lincoln Is Launching in China (Spoiler: No Sign of Matthew McConaughey)

    30 Oct 2014 | 3:45 am
    In the U.S., everybody's talking about those much-parodied commercials for Lincoln starring Matthew McConaughey, his Texan drawl and his deep thoughts. ("Sometimes ya gotta go back to actually move forward.")Across the globe in China, the brand is channeling a different vibe for its entry into a market where Lincoln still has to introduce itself to consumers, and competition in the luxury car sector is already fierce.As it prepares for the first three dealership grand openings next week, Lincoln's ads have a highbrow feel, invoking both its century-long history and Chinese traditions. It's…
  • Your Company's Reputation Is Better in Undeveloped Nations

    29 Oct 2014 | 2:00 pm
    Reputations of corporations in the developed world are subpar at best, thanks to a "stark contrast" between what the street and general public expect, said Richard Poston, director-global public affairs at Telefonica during the Holmes Report's Global PR Summit in Miami.Mr. Poston provided this point of view during a panel conversation around Burson-Marsteller research that showed the reputations of corporations in the developed world are much worse than those in the developing world."The tenure of the CEO is three years. It's relatively short-term. Financial markets' [focus] are relatively…
 
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    Advertising Age - Latest News

  • Amazon Confirms Ad Sales Chief Lisa Utzschneider to Step Down

    30 Oct 2014 | 5:20 am
    Continue reading at AdAge.com
  • Political Partisans Agree on One Thing: They Like Amazon

    30 Oct 2014 | 4:00 am
    Democrats and Republicans might not agree on much, especially in a particularly bitter midterm election cycle. But a 2014 YouGov BrandIndex ranking of favorite brands finds some agreement among political partisans. Amazon, for one, comes in No. 1 among Democrats and Independents and No. 2 among Republicans.Craftsman, Johnson & Johnson, Clorox and Dawn were the four other brands that landed in the Top 10 lists of people of all political stripes. Samsung made its debut; Home Depot fell off.YouGov interviewed 600,000 people concerning a portfolio of 1,200 brands. The margin of error, according…
  • Facebook Is for Republicans; Twitter Is for Democrats

    30 Oct 2014 | 4:00 am
    ShareThis" image="http://%%img_server%%/images/bin/image/x-large/ShareThis_SocialSharing_Politics.JPG" url="" />If you're looking to find (or avoid) Republican messages in social media, Facebook may be your best bet. For Democratic messaging, head over to Twitter or Reddit.That's the finding of ShareThis, a California company that tracks sharing behavior online. It also found -- not surprisingly -- that millennials dominate political conversations on social media. Continue reading at AdAge.com
  • How Lincoln Is Launching in China (Spoiler: No Sign of Matthew McConaughey)

    30 Oct 2014 | 3:45 am
    In the U.S., everybody's talking about those much-parodied commercials for Lincoln starring Matthew McConaughey, his Texan drawl and his deep thoughts. ("Sometimes ya gotta go back to actually move forward.")Across the globe in China, the brand is channeling a different vibe for its entry into a market where Lincoln still has to introduce itself to consumers, and competition in the luxury car sector is already fierce.As it prepares for the first three dealership grand openings next week, Lincoln's ads have a highbrow feel, invoking both its century-long history and Chinese traditions. It's…
  • Sofia Coppola Directs Gap's Holiday Ads From Wieden & Kennedy

    29 Oct 2014 | 3:00 pm
    Academy Award-winning director Sofia Coppola -- known for films including "Lost in Translation," "Marie Antoinette" and "The Virgin Suicides" -- is the second top director to collaborate with Gap and Wieden & Kennedy. In August, Gap tapped director David Fincher to work with the retailer's new global agency Wieden & Kennedy. The "Dress Normal" campaign -- four black and white spots that have been running this fall -- encourages people to "dress like no one's watching."Ms. Coppola directed the campaign's latest installment, with four colorful holiday-themed spots, celebrating individuality at…
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    Advertising Age - Agency News

  • Pollster Frank Luntz on the Power of Perception

    29 Oct 2014 | 7:45 am
    Pollster Frank Luntz's mantra -- "It's not what you say; it's what people hear" -- isn't revolutionary. But in an industry that can be easiily distracted by shiny new tech and content toys, he reminded the audience at the Holmes Report's Global PR Summit in Miami that language is more capable of changing public opinion of a brand or politician than almost anything.Among the examples he shared was a top-testing 2014 political campaign for Mitch McConnell, in which a cancer survivor who could barely speak told a story about how the Kentucky senator stood up for workers who had been exposed to…
  • Agencies Load Up on Privacy Specialists, Hoping to Keep Consumers From 'Opting Out'

    28 Oct 2014 | 2:35 pm
    Some 63% of WPP companies now have at least one privacy specialist on staff, executives at WPP's Data Alliance said at the Ad Age Data Conference on Tuesday, in a sign of both how important consumer data has become and how sensitive the subject can be.Data is making it easy for marketers to imagine all sorts of scenarios for the not-so-distant future, like the hypothetical "hot tubs and helicopters" described at the conference by Data Alliance CEO Nick Nyhan. A person may one day buy a "smart" hot tub that automatically signals Amazon, for example, when it's running low on certain chemicals.
  • Interpublic Hires Eleven President Rob Kabus as BPN CEO

    28 Oct 2014 | 4:00 am
    Interpublic Group media agency BPN has named Eleven President Rob Kabus its new global CEO.The hire follows the departure of BPN CEO Mauricio Sabogal in June and the elevation of BPN U.S. President Liz Ross to a new marketing role within Interpublic media agency network Mediabrands, which includes BPN, Initiative and UM. Mr. Sabogal left to join WPP out-of-home group Kinetic as CEO.Mediabrands started BPN from scratch in 2012, initially shifting accounts such as Subaru, Applebee's and Six Flags to the fledgling agency from its sibling shops. Since then, BPN also pitched and won a handful of…
  • CP&B Expands Into China With Infiniti Win

    27 Oct 2014 | 10:00 am
    MDC's CP&B is expanding into China as the the shop takes on the sizeable Infiniti account.Infiniti, owned by Nissan, confirmed Monday that it tapped CP&B to handle global creative work for the brand after rumblings of a review began nearly a year ago, though executives familiar with the business had already said that CP&B was set to be named. Work had long been handled by Omnicom's TBWA.CP&B is opening an office in Shanghai, a growing hub for the agency world that already has a presence from many of the global agency networks including Omnicom's DDB and TBWA, Publicis Groupe's Leo Burnett,…
  • Audi to Retain WPP's AKQA for Digital, Conducts Separate Social Search

    27 Oct 2014 | 7:53 am
    WPP's AKQA is set to retain its Audi digital business after a lengthy agency review, according to people familiar with the matter. This means the shop will continue as lead digital agency for the automotive brand, which is part of Volkswagen. Meanwhile, Audi is in the midst of a separate agency search focused on social media.AKQA's scope of work for Audi has spanned digital marketing and web development. The shop was responsible for the introduction of AudiUSA.com, which went live last June, and has since worked on a number of mobile and app development initiatives. Continue reading at…
 
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    Advertising Age - Digital

  • Amazon Confirms Ad Sales Chief Lisa Utzschneider to Step Down

    30 Oct 2014 | 5:20 am
    Continue reading at AdAge.com
  • Facebook Is for Republicans; Twitter Is for Democrats

    30 Oct 2014 | 4:00 am
    ShareThis" image="http://%%img_server%%/images/bin/image/x-large/ShareThis_SocialSharing_Politics.JPG" url="" />If you're looking to find (or avoid) Republican messages in social media, Facebook may be your best bet. For Democratic messaging, head over to Twitter or Reddit.That's the finding of ShareThis, a California company that tracks sharing behavior online. It also found -- not surprisingly -- that millennials dominate political conversations on social media. Continue reading at AdAge.com
  • How Lincoln Is Launching in China (Spoiler: No Sign of Matthew McConaughey)

    30 Oct 2014 | 3:45 am
    In the U.S., everybody's talking about those much-parodied commercials for Lincoln starring Matthew McConaughey, his Texan drawl and his deep thoughts. ("Sometimes ya gotta go back to actually move forward.")Across the globe in China, the brand is channeling a different vibe for its entry into a market where Lincoln still has to introduce itself to consumers, and competition in the luxury car sector is already fierce.As it prepares for the first three dealership grand openings next week, Lincoln's ads have a highbrow feel, invoking both its century-long history and Chinese traditions. It's…
  • Kraft Says It Rejects 75% to 85% of Digital Ad Impressions Due to Quality Concerns

    29 Oct 2014 | 1:00 pm
    Continue reading at AdAge.com
  • Facebook's Top Data Lieutenants On Keeping Its Goldmine Secure

    29 Oct 2014 | 12:00 pm
    "We have a lot of data," said Tim Campos, Facebook's chief information officer. It was an understatement; Facebook has unprecedented scores of it.Mr. Campos and Joe Sullivan, the company's chief security officer, discussed how the company balances leveraging this data for advertising and keeping it secure at Ad Age's Data Conference today. "We have very personal information," Mr. Campos said. "And therefore, it's our responsibility to be good stewards of it." That means the company uses its data strategically, not comprehensively, he added.That said, the two acknowledged that the company made…
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    Advertising Age - Global News

  • How Lincoln Is Launching in China (Spoiler: No Sign of Matthew McConaughey)

    30 Oct 2014 | 3:45 am
    In the U.S., everybody's talking about those much-parodied commercials for Lincoln starring Matthew McConaughey, his Texan drawl and his deep thoughts. ("Sometimes ya gotta go back to actually move forward.")Across the globe in China, the brand is channeling a different vibe for its entry into a market where Lincoln still has to introduce itself to consumers, and competition in the luxury car sector is already fierce.As it prepares for the first three dealership grand openings next week, Lincoln's ads have a highbrow feel, invoking both its century-long history and Chinese traditions. It's…
  • Your Company's Reputation Is Better in Undeveloped Nations

    29 Oct 2014 | 2:00 pm
    Reputations of corporations in the developed world are subpar at best, thanks to a "stark contrast" between what the street and general public expect, said Richard Poston, director-global public affairs at Telefonica during the Holmes Report's Global PR Summit in Miami.Mr. Poston provided this point of view during a panel conversation around Burson-Marsteller research that showed the reputations of corporations in the developed world are much worse than those in the developing world."The tenure of the CEO is three years. It's relatively short-term. Financial markets' [focus] are relatively…
  • To Compete Globally, Chinese Carmakers Import Design Talent

    29 Oct 2014 | 3:30 am
    Not long ago, the oft-awkward styling of China's domestic brands was the laughingstock of auto shows.Homegrown carmakers struggled with young designers who might not have even had driver's licenses. Or they farmed out work to overseas studios. The result was often a hodgepodge of clashing looks.Now, Chinese brands are changing tack and bringing experienced foreign talent in-house to mentor their fledgling programs. Continue reading at AdAge.com
  • CP&B Expands Into China With Infiniti Win

    27 Oct 2014 | 10:00 am
    MDC's CP&B is expanding into China as the the shop takes on the sizeable Infiniti account.Infiniti, owned by Nissan, confirmed Monday that it tapped CP&B to handle global creative work for the brand after rumblings of a review began nearly a year ago, though executives familiar with the business had already said that CP&B was set to be named. Work had long been handled by Omnicom's TBWA.CP&B is opening an office in Shanghai, a growing hub for the agency world that already has a presence from many of the global agency networks including Omnicom's DDB and TBWA, Publicis Groupe's Leo Burnett,…
  • China Syndrome: Plummeting Sales in Country Hurt Unilever

    23 Oct 2014 | 3:17 pm
    Unilever's 2.1% organic sales growth last quarter missed analyst expectations by almost two percentage points due mostly to a surprising 20% sales drop in China and a 4% decline in Europe.North America was a bright spot, along with personal care. The world's second-largest advertiser also pointed out that it is meeting targets to spend less on advertising creative and production.Unilever Chief Financial Officer Jean-Marc Huet said in a quarterly sales update call that spending on those "non-working" media costs declined four percentage points from a year ago to 20% of what Unilever spends on…
 
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    Advertising Age - Hispanic Marketing

  • Kreitmann Joins O&M Paris, Circulo Creativo Revamps and More

    27 Oct 2014 | 10:30 am
    Paul Kreitmann has joined Ogilvy & Mather Paris as a creative director working on Perrier, Grey Goose vodka and Prince Lu cookies. Kreitmann has most recently worked at DDB Paris on campaigns for brands such as PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen. His awards include two Gold Lions at the Cannes Lions festival and a Clio Grand Prix. He started his career at BBDO Paris as an art director in 2006.Jeff Payne has joined Hudson Rouge/NY as senior VP, group creative director on the Lincoln Motor Company account. He was most recently a creative director, global…
  • McCann's Dahlqvist Moves to Grey, Cerdeiro Joins Conill and More

    20 Oct 2014 | 7:30 am
    Andreas Dahlqvist is joining Grey as chief creative officer of the agency's New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium…
  • The Top-Recalled Ads in Spanish-Language Magazines

    7 Oct 2014 | 12:30 pm
    Which print ads best catch readers' attention in Spanish-language magazines in the United States? And how do these ads compare with those that are the most recalled by readers of magazines in English?To find out, GfK MRI Starch Advertising Research conducted online surveys that measured ad recall by 688,991 adult respondents for 2,916 English-language magazine issues from May of 2013 through May of 2014. During the same time period, Starch en Espaol conducted the same kind of surveys with 19,036 adult readers of 103 Spanish-language magazine issues. Only one-page ads were analyzed.At this…
  • U.S. Hispanic Draws More Players, From Arnold to We Believers

    26 Sep 2014 | 4:00 am
    A mix of new players is targeting the U.S. Hispanic market, from tiny startups like We Believers to general market agencies including Havas-owned Arnold Worldwide."When I believe in something, anything is possible," said Gustavo Lauria, who started We Believers with Marco Vega after the two recently left their jobs as managing partners at Vidal Partnership, a Hispanic agency that has suffered major client and staff losses in the last few years.Mr. Lauria, a former creative director at La Comunidad, and Mr. Vega, whose background is in planning, are setting up shop in the stylish Neuehouse…
  • Do You Use an Electronic Business Card Yet? See Who Does

    11 Sep 2014 | 11:27 am
    When people cluster around Isaac Mizrahi at business gatherings these days, it's often because they're intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago. Continue reading at AdAge.com
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    Advertising Age - Rance Crain

  • Disney's Magic Works Because of Discipline, Belief, Leadership

    27 Oct 2014 | 9:00 am
    The Walt Disney Co. was inducted into the Advertising Hall of Fame this spring as the fifth corporate member, and I talked with John Skipper, president of ESPN and co-chairman of the Disney Media Networks, about Disney's unique approach to marketing. John began his career at Disney in 1990.Nobody is better at taking a great idea across all aspects of the company than Disney, and John called that ability one of the company's great contributions to marketing."There is nobody better at taking a spectacular piece of film, turning it into an enchanting piece of magic for kids and families, and…
  • In the Ad Industry, It Is What It Is . . . and Often It's a Load of Bull

    13 Oct 2014 | 8:00 am
    There's a depressing sense of the inevitable looming over our land, which has as its main tenet that when things happen there's not much we can do about them.This belief is summed up succinctly in the oft-used statement: It is what it is. Because we take a fatalistic attitude about the way things play out, we quickly conclude that there's very little we can do to change things.After all, it is what it is. Continue reading at AdAge.com
  • Have Data-Obsessed Brands Given Up on Potential Converts?

    29 Sep 2014 | 9:00 am
    The advertising world is in an advanced state of disruption.At a time when consumers are shopping less often and changing long-held brand preferences when they do shop, marketers are no longer getting the expected results from their advertising and promotion. And with digital ads pursuing only rabid customers at the expense of creating converts, old-fashioned brand building is becoming a relic of a bygone era.Today's marketplace is a mess of muddled misconceptions. Consumers are moving away from trusted brands for a number of reasons, whether it be for better nutrition, better prices or…
  • Sir John Hegarty on How the Ad Industry Has Lost Its Courage

    16 Sep 2014 | 9:00 am
    The advertising business has forgotten its basic principles and has lost its courage, contends British agency founder Sir John Hegarty.I talked to Sir John on a variety of topics during a video interview just before his induction into the Advertising Hall of Fame. He was funny and articulate when he traced a career path in an industry that was dysfunctional when he entered it to one that seems to have lost its passion today.Sir John got into the advertising business in 1965, about the same time the Beatles were releasing "Help!" His was the first generation of creative people who actually…
  • Mike Hughes' Legacy and Work Ethic Live on at the Martin Agency

    2 Sep 2014 | 11:00 am
    Mike Hughes, who died of cancer last year at the age of 65, was inducted posthumously into the Advertising Hall of Fame this spring. He had been president of the Martin Agency for almost 20 years.John Adams, chairman of Martin, and Joe Alexander, chief creative officer, accepted the award on behalf of Mike. I talked with them about Mike and about Martin's creative philosophy as part of a video series with Hall of Fame inductees.I didn't want a sorrowful interview, so I started by asking what brings a smile to their faces when they think of Mike? Continue reading at AdAge.com
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    Advertising Age - The Media Guy

  • Forget 'Big Data.' Beware 'Little Data' -- and the Horrors of TMI

    27 Oct 2014 | 11:00 am
    How much data is too much data?I'm pretty sure I knew the answer -- you'll know when your head starts swimming -- back when I studied statistics in high school, but now I'm not so sure anymore. Because now my head always feels like it's swimming in data; that's my brain's default state.And beyond your phone, much of your other stuff is spitting out data -- and telling on you -- too. (The Internet of Things is only just beginning.) Consider what Dirk Wollschlger, general manager of IBM's global automotive operations, recently told John R. Quain of The New York Times: "Cars are generating a…
  • What We Talk About When We Talk About 'Content'

    13 Oct 2014 | 11:00 am
    Any day now I'm expecting to hear that a progressive school district somewhere -- perhaps one that already offers programming classes -- is radically rethinking how it teaches the language arts.Instead of term papers and essays, students will have to write -- nay, produce -- engaging content. Instead of English Comp, kids will enroll in Content 101. Shareability and clickworthiness will factor into how work is graded.Why not? It's what the marketplace demands. Continue reading at AdAge.com
  • Watch Colbert's Scathing Takedown of Bill O'Reilly's ISIS Fight Plan

    3 Oct 2014 | 10:50 am
    How can we defeat ISIS? Easy! Just outsource a military victory over those evil-doers by hiring 25,000 mercenaries!That's Bill O'Reilly's plan, and he's sticking with it, even though just about everyone -- including a bunch of his Fox News colleagues -- think it's completely nutso.In our Clip of the Week, from Wednesday night's "Colbert Report," Stephen Colbert discovers that Bill mocked Stephen for mocking Bill's plan, and ... well, we'll let the segment speak for itself. Continue reading at AdAge.com
  • What's Going On With This Whole 'YouTube Stars' Phenomenon, Anyway?

    30 Sep 2014 | 9:00 am
    In the current issue of Advertising Age, you'll find a piece titled "YouTube Stars You May Not Know -- But Should." I was tipped off to the existence of this story by me (I wrote it up based on suggestions from colleagues).Having watched countless hours of YouTube videos while trying to help decide the handful of rising stars we'd end up highlighting, I think I've gained some insight into what, exactly, is going on with this whole "YouTube stars" phenomenon. Namely:These are truly mainstream stars Continue reading at AdAge.com
  • Six More U2-Style Removal Tools Apple Should Introduce

    16 Sep 2014 | 12:45 pm
    If you're not a fan of U2 and you use iTunes, then you were probably delighted to learn that Apple has released a special U2-album removal tool that instantly deletes the freebie "Songs of Innocence" from music libraries.Smooth move, Apple -- but I have to say, why stop there? While you're at it, I've got some ideas for other removal tools you should consider introducing: A Bono removal tool. I'm mean, The Edge, Adam Clayton and Larry Mullen, Jr., all seem alright. My theory is that maybe if people didn't have to hear Bono's braying, they might like U2 more. Continue reading at AdAge.com
 
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    Advertising Age - Guest Columnists

  • Privacy-by-Design Is a Starting Point That Leads to Long-Term Benefits

    28 Oct 2014 | 7:00 am
    For advertises, marketers and media gurus, the opportunity of data big and small is significant.Programmatic buying, dynamic content and context-targeting promise the answer to that awful "How do we do more with less?" question. Consumers get more relevant ads, content and communications. Businesses get better insights for better decision-making. Real time actually becomes real. Data is here to rescue us from diminishing budgets, distracted consumers and fragmenting media. And it will, as long as we don't abuse it.With opportunity comes responsibility. Continue reading at AdAge.com
  • It's Time to Dispel Common Myths About Super Bowl Advertising

    24 Oct 2014 | 2:00 pm
    Even in an age when DVRs make time-shifting a regular part of the average American's life, the Super Bowl is one event where advertising is welcomed. A survey of 1,000 people by ad agency Venables Bell & Partners found that 78% of Americans looked forward to the Super Bowl ads this year, up from 69% last year.But the rise of digital advertising, and video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is an advertising extravaganza that starts weeks before kickoff and lasts weeks after. That same survey found that 70% of…
  • Marketers: It's Time for a Millennial CMO

    20 Oct 2014 | 11:00 am
    Let's give millennials the CMO chair. We know they think they're ready for it. And maybe they are.Maybe the CMO role is the most appropriate role for them. They've got the highest branding IQ of any generation. They've been acting as their own CSMO (chief self-marketing officer). After all, they've been promoting their own brand for years. They don't have channel strategies, they just are. They don't need words like "content" or "journey," because to them, it is just "stuff" people "do".All millennials, simply because they are such, are already their own brand. They have social channels and…
  • The Future of Engagement Is Big Data Plus Big Emotion

    10 Oct 2014 | 8:00 am
    This article is part of a series from the University of Florida College of Journalism and Communications' "Captivate" project, which presents insights from media industry thought leaders on new strategies for audience engagement.The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also conscious of the impact of having a good reputation.Technology has reset the value equation across the spectrum of audience engagement. Power has switched from the supply side to the demand…
  • Ad Nauseam: Copywriting at its Cringeworthy Best

    4 Oct 2014 | 6:40 am
    Does anyone not know which insurance company you're in good hands with? Or where to sign up if you want to be all you can be? Or what battery keeps going and going and going? That's advertising copy at its best.Then there's copy that makes us cringe. Copy that seemed expedient for the writer at the time. And sadly it stuck.Here are a few of the more egregious examples: Continue reading at AdAge.com
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    Advertising Age - The Big Tent

  • Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice

    7 Oct 2014 | 7:00 am
    I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as "Hispanic" and think their job is done.But it's more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. "general market" cultures.When I have phone conversations with my mother, if there's a three-second pause after…
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    Advertising Age - Campaign Trail

  • Facebook Is for Republicans; Twitter Is for Democrats

    30 Oct 2014 | 4:00 am
    ShareThis" image="http://%%img_server%%/images/bin/image/x-large/ShareThis_SocialSharing_Politics.JPG" url="" />If you're looking to find (or avoid) Republican messages in social media, Facebook may be your best bet. For Democratic messaging, head over to Twitter or Reddit.That's the finding of ShareThis, a California company that tracks sharing behavior online. It also found -- not surprisingly -- that millennials dominate political conversations on social media. Continue reading at AdAge.com
  • Political Partisans Agree on One Thing: They Like Amazon

    30 Oct 2014 | 4:00 am
    Democrats and Republicans might not agree on much, especially in a particularly bitter midterm election cycle. But a 2014 YouGov BrandIndex ranking of favorite brands finds some agreement among political partisans. Amazon, for one, comes in No. 1 among Democrats and Independents and No. 2 among Republicans.Craftsman, Johnson & Johnson, Clorox and Dawn were the four other brands that landed in the Top 10 lists of people of all political stripes. Samsung made its debut; Home Depot fell off.YouGov interviewed 600,000 people concerning a portfolio of 1,200 brands. The margin of error, according…
  • Pollster Frank Luntz on the Power of Perception

    29 Oct 2014 | 7:45 am
    Pollster Frank Luntz's mantra -- "It's not what you say; it's what people hear" -- isn't revolutionary. But in an industry that can be easiily distracted by shiny new tech and content toys, he reminded the audience at the Holmes Report's Global PR Summit in Miami that language is more capable of changing public opinion of a brand or politician than almost anything.Among the examples he shared was a top-testing 2014 political campaign for Mitch McConnell, in which a cancer survivor who could barely speak told a story about how the Kentucky senator stood up for workers who had been exposed to…
  • Why Political Data Is a Complete Mess

    6 Oct 2014 | 7:00 am
    Politics is hardly ever a clean business, but the voter data underlying campaign strategies can be a real mess.While today's political data technologies and analytics may look automated and highly precise, the information feeding these systems often comes in far less sophisticated forms, including scanned printouts filled with nonstandardized data. It might even be delivered on a floppy disk.When Sherrie Preische, a Democratic data cruncher in New Jersey, requested information this spring on election outcomes by precinct in Burlington County, she received a 46-page scan of a paper report from…
  • For Adland, Party Lines a Little Blurry Ahead of Midterm

    22 Sep 2014 | 4:00 am
    The GOP may wrest control of the Senate from the Democrats in the mid-term elections and key lawmakers are retiring or are in danger of losing their seats. But the nation's big advertisers are keeping their cool amid the political turmoil, confident they will have the right allies in the next Congress.Dan Jaffe, group executive VP-government relations for the Association of National Advertiser, said the possible takeover of the Senate by Republicans, a party that's considered more business-friendly than the Democrats, is not necessarily a boon for the advertising industry because the issues…
 
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    Advertising Age - DigitalNext

  • Four Digital Innovations That Will Change the Future of Baseball

    28 Oct 2014 | 11:00 am
    The World Series now reaching its climax closes out a 2014 season that is expected to deliver record revenue to Major League Baseball, in part driven by record broadcast rights deals from national and regional sports networks.Yet all is not healthy with America's pastime. In particular, baseball fans tend to be older than other sports fans and are getting older with each passing year. Roughly half the viewers during the 2013 World Series were over 55 and only 6% were under18.Baseball's challenges are not limited to viewership. Baseball youth participation is also declining by around 7% per…
  • Cybersecurity and Data Breaches: What CMOs Need to Know

    23 Oct 2014 | 3:45 am
    With the explosion of today's digital age, cybersecurity is quickly becoming one of the foremost issues facing CMOs. In order to be successful, CMOs must prepare themselves for a highly dynamic cybersecurity threat landscape, and with the help of the C-suite, develop a proactive strategy to prepare the organization for the dangers lurking around the corner.Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches…
  • How Brands Can Outsmart the Mobile-App Rush

    22 Oct 2014 | 8:15 am
    The mobile ecosystem has given rise to some of the most innovative companies that the tech sector has ever seen. These platforms -- Uber, Flipboard, RunKeeper and Square to name a few -- touch every aspect of our lives from healthcare to transportation, entertainment and productivity at the office. It's hard to imagine that Apple's app store launched just six years ago. In such a short timeframe, some mobile apps have become a cornerstone of all of our lives. In fact, half of you are likely to be reading this article from a smartphone or tablet.To build a successful app, you need to evolve…
  • TV Advertising Is About to Change Forever

    20 Oct 2014 | 7:10 am
    The start of TV unbundling is upon us, with HBO and CBS leading the way, but we're not just about to see a new way to discover and consume TV content -- we're going to see what happens when TV advertising becomes fully digital.Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we're about to have watches that have little to do with the time.Yet, we still align…
  • Why Growth Is Killing Digital Agencies

    17 Oct 2014 | 7:00 am
    The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising communications now. It's data mining for unprecedented customer understanding; creating a series of products and experiences; and tying results together by applying a microscope to the whole endeavor.These escalating digital demands for innovation, creativity and speed are at odds with an agency growth model that's predicated on traditional management techniques. The result -- there's an operations crisis brewing in the digital agency world.It's…
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    Advertising Age - Video

  • Bon Appetit Editor Explains Why Data Tastes So Good

    28 Oct 2014 | 12:04 pm
    In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a new recipe each time someone uses it. (Read more about the partnership here.)At Ad Age's Data Conference on Tuesday, Bon Appetit Editor-in-Chief Adam Rapoport and IBM Watson Group's Florian Pinel discussed Chef Watson -- and gave the audience a tabouli salad created especially for conference goers. (It…
  • Cisco CMO: Data Is Changing the Dynamic Between Marketing and Sales

    19 Sep 2014 | 7:00 am
    As marketers harness loads of data about consumers and make sense of it with new technology, the function is growing more influential. Departments across companies are now increasingly turning to their CMOs for insights about their customers, changing the traditional dynamic between them.Cisco CMO Blair Christie spoke at Ad Age's CMO Strategy Summit in San Francisco on Wednesday about these changes and offered some thoughts on the new relationship between marketing and sales. The two departments, she said, can be more complimentary than ever before. Continue reading at AdAge.com
  • Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing

    18 Sep 2014 | 4:00 am
    When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.It's part of Kraft's broader approach to "agile marketing," Deanie Elsner, exec VP-CMO at Kraft Foods, told a room full of marketers at the Ad Age CMO Strategy Summit in San Francisco Wednesday.Agile marketing for Kraft -- which reported $18 billion in revenue last…
  • How Under Armour Responded to Its Biggest PR Crisis

    17 Sep 2014 | 12:49 pm
    Under Armour in its 18 years has had to deal with crisis communications from time to time. But earlier this year, it faced its biggest communications crisis yet -- one that was global, far-reaching and required immediate action. After Under Armour bragged to reporters about the high-performance speedskating suits it had provided the U.S. team for the Winter Olympics in Sochi, the team started losing races. Were the suits the problem? Hints began to emerge. And then there came the the Wall Street Journal story headlined "Under Armour Suits May Be a Factor in U.S. Speedskating's…
  • At Brand Innovation Labs, Fighting Competition of the 'Unknown'

    17 Sep 2014 | 8:15 am
    A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel,…
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    Advertising Age - Small Agency Diary

  • Why Social Agents Can Be Your Agency's Best Clients

    16 Oct 2014 | 7:32 am
    There are two kinds of people in your digital network: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? And who are your agency's?Social agents grow your agency by sharing your content online to amplify your message. While they may never hire your agency, they do business for you by recommending your agency to others. Social agents are equally as important to agency growth as prospects, and the biggest mistake business development executives make is undervaluing them.Here is a non-agency example: Say you own a small company that makes and…
  • Attention Creative People: Your Job Is Safe -- for the Moment

    11 Sep 2014 | 3:45 am
    Imagine you were sitting in a meeting with the nonprofit ALS Association discussing how to increase your fundraising for the year and someone suggested that you ask people to dump buckets of ice water on their heads. There's not a CMO or an agency creative director, or even a focus group in the world, who would have said, "I love it." And yet we all know how the story ends. The "Ice Bucket Challenge" has been a viral hit and has raised more than $100 million.In an age when marketers turn increasingly to technology to solve the toughest problems, you would expect that analytics and big data…
  • Why Selling Out is Not Part of My Business Plan

    4 Sep 2014 | 8:45 am
    To stay independent or not: It's a question every independent shop faces. The debate has shifted back and forth as our industry has evolved. So far, the consistent answer at our agency has been to remain independent.Don't get me wrong -- many great independent agencies have continued to do good work once they've become part of a holding company. But inevitably, over time, their brand distinction can fade away. Goals can begin to shift, and that can affect agency culture. They stop treating clients as people, or consumers as people, and even their own people as people.Great work is as much…
 
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    FUEL LINES

  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
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    360i Digital Agency Blog

  • Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

    360i
    29 Oct 2014 | 11:56 am
    Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the world via social channels. Fans can follow Oreo on Facebook, Twitter and Instagram to view exclusive stop-motion videos of the experiments from the Laboratorium. Additionally, Oreo is asking fans to help “Name the Nomster” on Facebook and Twitter. The best name will…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    28 Oct 2014 | 7:05 am
    Greetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.) Right now there are more than 40 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below. Account Director (Los Angeles, CA) – We are looking for an Account Director with…
  • 4 Insights into Consumer Indecision & Choice Paralysis

    360i
    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
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    The Ad Contrarian

  • Digital Clown Act In Big Trouble

    30 Oct 2014 | 12:01 am
    Just in time for Halloween, there's a nightmare developing for the online ad industry. Unless I'm mistaken, the clown act that is digital advertising is headed for a train wreck.Up until now they have thrived on the stupidity and gullibility of marketers, and the venality of agencies. Marketers couldn't guzzle the swill fast enough and agencies couldn't cash the checks fast enough.But I have a feeling the big con may be coming to an end.First, some background.According to published reports, online advertising fraud and corruption are rampant. It is generally thought that there is fraud…
  • Hypocrisy By Proxy

    29 Oct 2014 | 12:01 am
    There is a horrible medical syndrome called Munchausen By Proxy. In it, a mentally ill parent invents or induces medical symptoms in a child to gain attention for herself (in 85% of cases it's a mother.)Earlier this week, in a post called Munchausen by Proxy by Media Seth Godin compared Munchausen By Proxy to what our media does to viewers. According to Seth..."...the media does this to us all the time... It started a century ago with the Spanish American War. Disasters sell newspapers. And a moment-by-moment crisis gooses cable ratings, and horrible surprises are reliable clickbait. The…
  • Revenge Of The Ignorant

    27 Oct 2014 | 12:01 am
    Throughout history, the unfailing touchstone of ignorance is the urge to silence those whose opinions we disagree with.Believe it or not, this impulse even exists in the silly world of advertising.Last year I was asked to appear at a conference sponsored by a major advertising organization. I won't embarrass them by mentioning their name.I was happy to accept their invitation as it gave me a chance to speak before some of the owners and leaders of advertising agencies -- for the most part a terrific group of people.I say "for the most part" because among this group was an agency "leader" who…
  • The Human Factor

    23 Oct 2014 | 12:01 am
    Today is the final part of a 3-part series in which I attempted to derive a theory about how consumer behavior works and how that might affect the creation of advertising. The first part dealt with the duality of consumer behavior. In the second part I tried to develop some principles related to the uncertainty of consumer behavior. And today we're going to talk about what all this theorizing means to the people who create advertising, if anything.Despite all the bullshit about digital technology changing everything, a TV spot today looks frighteningly like a TV spot of 20 years ago. A radio…
  • Four Principles Of Quantum Advertising

    22 Oct 2014 | 12:01 am
    This is the second part of a 3-part series about the duality of consumer behavior and its importance to the people who create ads. It is also, perhaps, the most pretentious title for a post in the history of blogging.One of the aspects of advertising that make it fascinating is that we never seem to make much progress in understanding it. The arguments raging today about the nature of good advertising are the same ones that raged 50 years ago.While we have much deeper analytical tools for making media choices, we still have no reliably accurate method for predicting the success of the…
 
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    Beyond Madison Avenue RSS News Feed

  • 'Ebola Near Me?' Website Brings Awareness to a Real Issue

    Dwayne W. Waite Jr.
    30 Oct 7344 | 6:13 am
    Summary: Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...
  • NFL Players Join the 'No More' Campaign

    Dwayne W. Waite Jr.
    30 Oct 6039 | 6:14 am
    Summary: Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans.
  • Survey Says: Changing Your Brand For No Reason is Stupid

    Dwayne W. Waite Jr.
    30 Oct 3756 | 6:15 am
    Summary: Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.
  • POM Wonderful Is At It Again

    Dwayne W. Waite Jr.
    30 Oct 3439 | 6:13 am
    Summary: There are some companies out there that just tickle your fancy. You may be fans of the actual product, or just fans of the company, or fans of the people running the company. But something about the brand just keeps you fascinated about their moves and actions. Those statements describe us and POM Wonderful. Remember early last year when the FTC slapped POM with fines and regulations about what they could or couldn't say, and that they had to provide certain education to the consumers about exactly what is in POM's POM Wonderful pomegranate juice?
  • Is Ray Rice Paying for Our Sins?

    Brian Keller
    30 Oct 2326 | 6:13 am
    Summary: These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Ray Rice beat up his then-girlfriend, now-wife Janay in the elevator of a casino in Atlantic City. The American public was treated to a brutal video of Ray Rice dragging the unconscious Janay around the floor of the casino. People were horrified, as was the state of New Jersey. New…
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    Schaefer Advertising Co.

  • Baby Elephant Campaign Wins Top National Honors

    6 Oct 2014 | 1:46 pm
    Last year, Schaefer got to be in on the surprise as the Fort Worth Zoo prepared for the births of not one but two baby Asian elephants. It was a lot of fun to get to announce these oversized bundles of joy to all of Fort Worth (and beyond) using a variety of media.And while we knew about the second baby before you did, it was still quite the surprise! After all, media for the first baby had only been up for a few weeks at that point. With the baby healthy and ready to meet his new fans, we had a quick-turn situation to revise the still-fresh creative. Our solution conveyed our surprise:…
  • Ready or Not, Here Comes Life

    18 Sep 2014 | 12:33 pm
    Throughout college, we are encouraged to remain on a direct path to ensure that we complete requirements, obtain enough hours and stay on track to graduate on schedule. Classes are structured and orderly with little room for uncertainty or change of mind. If college is to prepare each student with the necessary skills to thrive after graduation, where is the real world chaos and noise of daily life and how are we expected to adapt to our changing perceptions and interests?  After college we are thrown into the real world – ready or not. We are not asked if we are happy with our degree or…
  • Riff Ram Bah Zoo

    12 Sep 2014 | 2:49 pm
    The video was part of a broader initiative to get fans more engaged in the game atmosphere, giving the TCU football team more of a home field advantage. Our approach was to have the TCU faithful renew their pride in the school by drawing on the proud history of the program. We wanted the fans to feel like they were a part of the team. After developing several concepts, we worked with TCU Athletics to produce a 90-second video that featured TCU’s Riff Ram chant. This chant has been around since the 1920s, and our video builds on that history as well as its universality amongst Horned Frogs…
  • “What’s inspiring you right now?” Charlie Howlett – senior...

    1 Sep 2014 | 9:50 am
    “What’s inspiring you right now?” Charlie Howlett – senior designer/art director I recently found some hand-painted signs that Jeff Canham did for Mollusk Surf ShopLooking through his work on his site really makes me want to start painting again, whether it’s type or just fun designs. I haven’t yet because I want to do it perfectly on the first try, but I know I won’t because I never practice. It’s much easier to stick to computer design because I do it every day, and it’s easier to execute what’s in my head. Sometimes, I’ll make little doodles for my four-year-old son.
  • Making EVERY DAY Zoo Day

    25 Aug 2014 | 12:53 pm
    “If it’s worth doing, it’s worth overdoing.” – Mythbusters, Paul Gilbert, Liberace probably, et al Recently, the Fort Worth Zoo asked us to continue running their long-standing membership campaign. The existing creative had been in-market for almost four years, and the expectation was that we simply reuse the exiting creative for digital and outdoor media.  The concept centered on the headline: Meerkat Monday, Tiger Tuesday – make every day Zoo day. Our intrepid young graphic designer, Blair Babineaux, wondered if we couldn’t expand this creative to not only include additional…
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    Advertisers

  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not…
  • The Art of Thought

    Sue Imgrund
    22 Oct 2014 | 1:28 am
    There are a few words that I have an unexplained aversion to – and one of these is “process”. I don’t know why, but it always conjures up horrible Powerpoint slides with boxes and arrows. It seems to suck the magic out of anything. I don’t like the expression “creative process” or worse still “process for generating insights” as both of these seem to imply that one day, both could be turned over to a computer. So digging back through my old psychology books, I was pleased to see that one of the seminal essays on creativity, written in 1926…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO…
 
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    Only Dead Fish

  • How Google Works

    Neil Perkin
    15 Oct 2014 | 4:29 am
    How Google Works from Eric Schmidt I've bought but yet to read Eric Schmidt's new book on How Google Works. In the meantime comes this handy slideshare summarising some of the key points. Lots to take from it, and lots of good validation for many of the things that I consult with companies about and have written about here over the past few years. I've paraphrased a transcript of what the deck says below (largely for my own benefit) but you can see the slides above. Eric starts by talking about the new business rules that make a company successful in the 'internet century'. Technology, he…
  • Jobs to be Done

    Neil Perkin
    13 Oct 2014 | 11:56 am
    I liked Martin Weigel’s take on how a more appropriate metaphor for modern brands is perhaps less about the human personality characteristics that we've long tended to attribute them and more about thinking of brands as software: "Brands can now can remember what we like, and what we bought. They can anticipate when we need to restock, repurchase, or renew. They can suggest purchases, content, and experiences we will probably like.They can compare and recommend purchase options. They can respond to our service, upgrade, and replacement needs. And of course as brands become more like…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Oct 2014 | 2:35 am
    Here are my favourite links of the past week, as curated by Fraggl: This latest essay from Paul Graham (co-ounder of Y-combinator) on how counter-intuitive startups can be, and taken from his guest lecture at Stanford, is an excellent read. Also from the same class, comes this great video of Peter Thiel's lecture on business strategy, competition and monopoly Snapchat murders Facebook (below) - worth a watch A lovely post from Antony Mayfield on the importance of values A great case study for how a Greenpeace campaign persuaded LEGO not to renew their contract with Shell And you…
  • The Quartz Curve

    Neil Perkin
    10 Oct 2014 | 4:14 am
    It’s somewhat fashionable right now to believe that digital, mobile and social media consumption are universally reducing attention spans down to nanoseconds but whilst consumption patterns are changing, I think we’re far from seeing the death or even decline of long-form content. The 'Quartz curve' is an interesting way of thinking about this, and one that I've talked about a fair bit since I first came across it a year ago. Quartz have found that whilst people like to read short, fast digital content, they also really appreciate longer, more analytical pieces. The dangerous ground is…
  • Post of the Month - September 2014 - The Winner

    Neil Perkin
    8 Oct 2014 | 11:47 am
    Delighted to announce that Meg Pickard has won this month's vote with her excellent Community Development Playbook. Well done Meg - you're entered into the hall of fame. Thanks to everyone who took part.
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    The Nebo Blog: Interactive Marketing, Design & Ramblings. Brought to you by Nebo Agency

  • The Case Against Collaboration

    Evan Porter
    29 Oct 2014 | 8:32 am
    For the longest time, I had no idea what the Director of a movie actually does. Think about it. He doesn’t come up with the story (that’s the Screenwriter). He doesn’t operate the camera (that’s the Director of Photography or one of his crew). He doesn’t go into the raw footage and edit himself (that’s the Editor). He doesn’t hold the boom mic (that’s the guy that holds the boom mic). Sure, in some cases, the Director is the screenwriter, or the DP, or the editor, but typically, he delegates the majority of these tasks. So what DOES he do? And why does he get all the credit…
  • What Fantasy Football Can Teach Us About Research

    Katelyn Dramis
    23 Oct 2014 | 10:58 am
    Fall is well upon us, which means one thing: Fantasy Football. Despite being a huge football fan, I never understood the appeal of the Fantasy phenomenon. “Wait, you play a virtual game with NFL players… you mean like The Sims?” Yet every year, I felt like I was missing out. Something huge was happening that I wasn’t a part of and I wanted in. So this season, I joined a random Yahoo league, named a team, and boom! I’ve become part of the craze. Turns out, everything I thought about Fantasy Football was wrong. Sure it’s like The Sims…. The Sims on steroids. You’re not playing…
  • SEO & The Internet of Things

    Nate Shivar
    21 Oct 2014 | 10:27 am
    Imagine 10 years ago, leaving the airport at 2 AM in a new city with no contacts and no plans. The idea that you could use your phone to find and book a nearby hotel (based on ratings and reviews), request and pay for a ride (and get an arrival estimate), and make breakfast plans – all while messaging friends across the country – was thought to be incredible. “Blue sky” thinking, they called it. And yet, now it’s all here. It’s amazing, but also completely normal. Marketing is different. SEO is certainly different. But in many ways it’s still the same. Like we outlined…
  • The Problem with Championing Individuality

    Laura Rabushka
    15 Oct 2014 | 11:57 am
    When we think about success and growth within a community or organization, two groups stand out to me most: Individualism, which is defined as the “moral stance, political philosophy, ideology or social outlook that emphasizes the moral worth of the individual” and conformism, or collectivism, which is “an ideology that emphasizes the interdependence of every human”. Working in digital, we hear buzzwords like “innovator”, “visionary”, “revolutionary” and “thought leader”, and we think those words represent the best qualities in people who have made or will make a…
  • The Fallacy of the Funnel: How to Leverage the New Buyer Journey

    Kimm Lincoln
    9 Oct 2014 | 11:02 am
    If you were to play buzzword bingo at a marketing conference this year, “the funnel” would be a guaranteed get. It’s a buzzword now, but the concept of a buyer funnel is not new. Back in 1898, a man named E. St. Elmo Lewis was credited (though not definitively) to have developed the first idea of a purchase funnel.  He defined the stages of the buying funnel as follows: And you know what? In 1898, maybe it was that simple. Buyers had limited access to information and were somewhat constrained by what was available in their geographic location. If you had a need for something, how much…
 
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    Campaign Planning

  • What They Use It For

    John Drake
    26 Oct 2014 | 12:26 pm
    Why do some pieces of content get shared more than others? The President of BuzzFeed Motion Pictures provides some insightful answers.
  • It's Not A Six Hour Ad

    John Drake
    18 Oct 2014 | 6:00 am
    The flight from Newark to San Francisco is 5 hours and 46 minutes. In a video that completely captures the boringness of such a flight, Virgin America created a real-time video featuring mannequin people. The move attracted a lot of...
  • It Doesn't Give You Wings

    John Drake
    14 Oct 2014 | 6:00 pm
    For years Red Bull has used the tagline it “gives you wings”. Recently, a long-time Red Bull drinker sued the company because, despite drinking the brand for years, it had failed to give him wings or improve his athletic or...
  • Limitations and Invitations

    John Drake
    4 Oct 2014 | 1:15 pm
    How do you write a great creative brief? From advertising, to design, to architecture, to product development, this short film explains how.
  • Well Done Is Better Than Well Said

    John Drake
    25 Sep 2014 | 12:38 pm
    Strategy sounds great. But unless it moves things into action, what’s the point? The most important job for a planner needs to be creating ideas that are easy, clear and exciting to act on. As Ben Franklin once wrote: “well done is better than well said.”
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    Co.Create

  • How Two Game Fans Became Developers On LittleBigPlanet 3

    Dan Solomon
    30 Oct 2014 | 3:00 am
    Spoiler: It involved a lot of asking themselves if they were crazy for abandoning their career for an entirely new one.If you don't make video games, the process can seem downright mystifying. How do you become a game developer? Depending on which part of the process you're interested in, you probably learn to code, go to school to study the elements of design, acquire high-end computers capable of creating the sort of games that you want to make, apply for highly-competitive jobs at studios that produce the big games or work your way up the ladder at smaller companies in the hope that you…
  • In The Wake Of Tragedy, Canadians React To Islamophobia With A Satisfying Punch In The Face

    Jeff Beer
    29 Oct 2014 | 2:03 pm
    A "social experiment" meant to show how Canadians react to Muslims after the Ottawa shooting goes right by going wrong.With every new branded prank video, one question begs to be answered. When will someone actually get punched in the face? What will it take? Apparently something worse than a demon attack.Read Full Story
  • Watch Chris Meloni Squash "Beef" In a New Web Series From "Burning Love" Alumni

    Joe Berkowitz
    29 Oct 2014 | 11:15 am
    Some of the team behind web-to-TV hits "Childrens Hospital" and "Burning Love" have a new series coming soon. Watch the exclusive trailer premiere for "Beef" here.Historically, there have always been so many daytime courtroom shows on TV that you could very understandably make a judgement to not watch any of them. A new web series, however, seeks to overrule such objections.Read Full Story
  • Benedict Cumberbatch Will Blow Your Anglo-TV-Loving Mind With This Interactive Trailer For BBC Drama

    Jeff Beer
    29 Oct 2014 | 10:19 am
    Exclusive clip Easter eggs are embedded throughout so you get a full fix of British drama.Last year, fans of the hit U.K. series Sherlock were treated to maximum Benedict Cumberbatch in a cool interactive trailer for the show's third season. Now, BBC is using the same technology to plant embedded Easter eggs throughout another trailer for a variety of its upcoming dramas. Oh, and there's still plenty of Cumberbatch.Read Full Story
  • These Are The Best Movie Death Scenes Ever, As Chosen By 29 Horror Directors

    Joe Berkowitz
    29 Oct 2014 | 8:30 am
    As a promo for horror anthology, "The ABCs of Death 2," each of the film's 29 directors has chosen their favorite death scene. Warning: NSFW.One of the most difficult demands of being a theatrical actor is dying on stage. Most people can draw on life-experience to reasonably emote just about any other situation, but very few of us aboveground folk can approximate what it looks like to be killed. In movies, however, it's a different story. While some movie deaths actually do require Stanislavski-grade acting, many others involve enough blood-squibs and special effects to render performance…
 
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    Advertising

  • 10 Things In Advertising You Need To Know Today

    Lara O'Reilly
    30 Oct 2014 | 3:16 am
    On your agenda today: 1. Apple is growing into an e-commerce beast for advertisers. All signs — the expansion of its iAd platform, Pay, iTunes, iBeacons — point towards a strategy to build an e-commerce empire.  2. Here are all the rude words UK advertisers are allowed to use. The UK ad watchdog has updated its guidance on offensive language, which makes for great reading for anyone with a puerile sense of humor.  3. This is how Fireball became the most successful liquor brand in decades. Targeting college towns, enlisting celebrities and encouraging bars to hold drinking…
  • Lysol Bought The Top Google Search Ad For The Word 'Ebola,' And Then Changed Its Mind

    Lara O'Reilly
    30 Oct 2014 | 2:59 am
    Earlier this week Vice's tech news channel Motherboard reported that the detergent brand Lysol had bought up the top Google ad spot for when people search for the term "Ebola." But now, perhaps fearing a backlash from consumers accusing the brand of distastefully piggybacking on the public interest and concern around the deadly infectious disease, Lysol appears to have aborted the marketing campaign. When the report was published earlier this week, users typing "Ebola" into Google.com in the US would be presented with the ad below:  Now, when searching for Ebola on Google.com in the US, the…
  • Here's Why Instagram Demographics Are So Attractive To Brands

    Thiago Guimarães
    29 Oct 2014 | 11:15 am
    Instagram has suddenly become the go-to social network for young adults and teens in the United States.  In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting, including the migration of young users to photo-based social networking.  Access The Full Report And Its 20 Charts By Signing Up For A Free Trial >> Here are a few of the key takeaways from the BI Intelligence report: Instagram has edged out Facebook and Twitter in terms of prestige among young users. U.S. teens now…
  • How Fireball Became The Most Successful Liquor In Decades

    Ashley Lutz
    29 Oct 2014 | 11:10 am
    Fireball Whisky is facing a scandal in Europe, where its liquor was recalled for containing too much of a chemical found in antifreeze.  The company said it accidentally sent a batch of its US product to Europe, where standards are more stringent. The liquor is increasingly becoming a threat to more established brands. In 2011, Fireball sold $1.9 million worth of whisky in gas stations, convenience stores, and supermarkets, writes Devin Leonard at Bloomberg Businessweek. By 2013, sales had leapt to $61 million, putting Fireball ahead of Jameson Irish Whiskey and Patrón tequila. The $61…
  • 8 Insane Vintage Ads That Make Sugar Seem Like A Health Food

    Lauren F Friedman
    29 Oct 2014 | 8:50 am
    Today we know that sugar is not a health food and that too much of it can spark weight gain and leave people saddled with chronic diabetes, obesity, and other problems. But it wasn't always like this. In John Oliver's recent takedown of the sugar industry, he pointed to the staple sweetener's checkered past. He points out that the now $5 billion sugar industry "fought for decades to project their products' health benefits," once even touting sugar as a diet aid: Here's another ad from the same campaign, with sugar marketed as something that could help with that "fat time of day." This…
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    All Video

  • How To Win At Video Content Marketing – Sign Up For Free Webinar

    anna
    21 Oct 2014 | 10:49 am
    Event Description Join us for a webinar on October 30 with our friends at Scripted to learn about best practices in video content marketing.  TO SIGN UP, PLEASE GO here. In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. And on October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of…
  • 10 Posts on Marketing, Video and Startups

    Fergus
    18 Oct 2014 | 1:30 am
    Weekend reading Startup, Marketing and Video posts of interest from @fergusdyersmith found and tweeted this week Follow me here – http://twitter.com/fergusdyersmith IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post) http://bit.ly/1z6Ck0W How to Gather Customer Insights to Increase Landing Page Conversions http://http://bit.ly/ZpAeZy These 15-Second Sound-Meets-Art Ads for Sonos Are Totally Mesmerizing http://bit.ly/1CjItmE Tubular Labs White Paper Shows How Top Brands Succeed on YouTube http://bit.ly/1sQk9IC  The YouTube Creator…
  • Wooshii is now officially a YouTube certified partner. Stay tuned for tips and tricks about YouTube

    anna
    15 Oct 2014 | 11:55 am
    YouTube is the driving force behind how we view and use video today. There are over 1 billion unique monthly viewers who watch YouTube across the globe. And the best part…YouTube makes it extremely easy to promote yourself and your Channel to the world. Wooshii is now YouTube certified! Which means we are qualified experts in everything to do with YouTube, from what makes a good YouTube ad, to how to grow your viewership on YouTube. We will impart all this knowledge to you so stay tuned to find out tips and tricks on growing your audience on YouTube.
  • Our Latest Research Shows The Phenomenal Growth of The Video-Maker Workforce

    anna
    10 Oct 2014 | 9:01 am
  • The half a million dollar project board!

    anna
    10 Oct 2014 | 5:36 am
      We’ve broken more records.. In September we had a record number of people requesting videos, and posting video projects onto our board. The total video production budget for these videos came to half a million dollars! A big thank you to our talented creators who turn these projects into amazing videos and animations. And thanks to our customers who post fantastic projects which inspire our creators.
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    JCDecaux OneWorld

  • JCDecaux Airport UK Opens a World of Possibility

    Mabel
    9 Oct 2014 | 4:30 am
    On 7th October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition to a packed audience in London’s Soho Hotel.  Martin Moodie on Best Examples of Airport Advertising The list of guest speakers included Maxxium Travel Retail’s European Marketing Manager, Mariska Van Beukering, Cheil Worldwide’s Head of Out of Home, Fiona Fitzgibbon, Founder of Moodie International, Martin Moodie as well as our own Alan Sullivan, Rob Elms and Steve Cox. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and…
  • Winner Of The JCDecaux Innovate Campaign Of The Month – July 2014

    Kevin
    6 Oct 2014 | 2:41 am
    Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. Last July, HMVideal hosted an innovative “MUSIC REBORN” campaign at the metro exit to promote its new HMVideal concept store which opened in the Central district. Metro passengers were invited to “play” with different instruments placed on several posters, blending the sounds from these installations to make a special…
  • Appealing to the Senses: Sight, Sound and Scent in Metros

    Mabel
    11 Sep 2014 | 5:00 am
    Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy. Recent advertising campaigns in JCDecaux metros have been truly imaginative, offering delightful ways for brands to get close to passengers via their senses. SIGHT – Watch the Swatch, Shanghai Metro Swatch provided a colourful feast for the eyes with the launch of their new dive series “Scuba Libre” in Shanghai Metro. The advertiser’s usual light-hearted approach…
  • Outdoor Active Space & M-Commerce: Connecting with Young Consumers

    Contributors
    9 Sep 2014 | 5:00 am
    Online spend by UK adults hit £91bn in 2013 according to a recent report published by Verdict Research. For 15-24 year olds online spending is expected to reach £5.7bn in 2014. The increasing use of mobile devices means that online shopping is no longer restricted to home or office environments.  As online shopping moves out of the home, retailers are having to re-think their strategies for reaching and connecting with these young shoppers. Outdoor advertising is an effective medium to reach this young, urban, mobile audience at the time when they are on the move and connected. Active…
  • Campaign Showcase – Coca-Cola’s Share a Coke

    Kevin
    4 Sep 2014 | 5:00 am
    Sharing a Coke with JCDecaux JCDecaux has a long history of collaboration with Coca-Cola on a global scale. The past few years have seen the implementation of an impressive number of Innovate campaigns, creating interaction and engagement with consumers and bringing Coca-Cola happiness around the world. One of Coca-Cola’s latest strategies is focussed on “Share a Coke”, a series of campaigns centred on the connections people have with their family and friends.  JCDecaux has been instrumental in bringing many innovative executions of this campaign to the streets of the world. Below are…
 
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    Harmelin Media Blog

  • The Progression of Programmatic in the Traditional Space: How it Will Affect Buyers and Sellers

    Blog@harmelin.com
    29 Oct 2014 | 3:20 pm
    pro·gram·mat·ic adjective /,prōɡrəˈmatik/: the most popular word in media These four syllables can make marketers all over the world swoon, while simultaneously muddying their minds. This is the future of our industry, but it is already here.
  • From the US to the UK: 4 Things to Keep in Mind before Launching a “British Ad Invasion”

    Blog@harmelin.com
    1 Oct 2014 | 10:01 am
    The United States excels in many areas of business; consumer advertising is no exception. Having the resources, creative forces, and ambition necessary to launch new products, the United States is often successful in marketing and selling products on an international scale. With foreign nations often prepared to emulate the trend-setting culture of the United States, profits can increase exponentially with effective global marketing. International trade can increase “sales and profits, [enhance] a company’s prestige, [create] jobs, and [offer] a valuable way for business owners to…
  • For Water's Worth

    Blog@harmelin.com
    17 Sep 2014 | 12:52 pm
        The Ice Bucket Challenge is an awareness campaign where participants are asked to film themselves pouring ice water on their heads, share the video through social media with #icebucketchallenge, then nominate the others to do the same.   
  • Toyota Intrudes, Fans Not Impressed

    Blog@harmelin.com
    11 Sep 2014 | 10:57 am
    Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end.
  • Fall 2014 TV Preview: Cable, Part 2

    Blog@harmelin.com
    20 Aug 2014 | 9:40 am
    MTV We all know that MTV is no longer the home of music videos, but a network that chronicles youth culture. In 2014-15 MTV continues its focus on the lives of young people through several new docuseries centered on unique groups. They jump on the growing list of Alaska-based reality series (Discovery’s Alaska: The Last Frontier, TLC’s Escaping Alaska, History’s Mountain Men, National Geographic’s Alaska State Troopers – to name a few) with their own that follows a group of young adults in Alaska in Slednecks. Since every person 12-24 makes at least 10 choices…
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    AdEspresso » Blog

  • 5 Data-Driven Ways to Get More Facebook Likes Analyzed

    Massimo Chieruzzi
    28 Oct 2014 | 11:53 am
    Having your Facebook business Page resemble a ghost town sucks, doesn’t it? So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes. Yet, nowadays you can get more Facebook Likes pretty easily, even on tight budgets! We’ve tested 5 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and, in this post, we’ll analyze how you can use each one of them to grow your Facebook Page. Does it make sense to spend money for Facebook Likes? And what’s a Like anyway?
  • Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

    Dan Virgillito
    15 Oct 2014 | 1:32 pm
    Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: Facebook proudly boasted over 650 million daily visitors to its site last year, a number that is only going to increase in…
  • Facebook Ads AND/OR Targeting, Better A/B Tests Reporting and much more added to AdEspresso

    Massimo Chieruzzi
    9 Oct 2014 | 9:52 am
    Here we go with another monthly update on what we’ve done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We’ve made several improvements this month and, best of all, we’re nearing the public release for 2 big new features we’ve been working on for a couple of months and will be live in October! Let’s get started with this month’s new features! Better Facebook Ads Split Test Reporting Split tests are the core of AdEspresso and we just released a major improvement to our reporting system to allow a better…
  • Facebook Introduces Mobile Geo-Fencing With ‘Local Awareness Ads’

    Dan Virgillito
    8 Oct 2014 | 5:39 am
    Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local audience “at the lowest possible cost.” Local Awareness ads are rolling out to US Facebook advertisers “over the coming weeks” and worldwide “in the coming months.” In addition to enabling marketers to target users physically present nearby, it will allow SMBs to find new customers by displaying ads to groups of people in the locality. In a post on Facebook for Business page, the…
  • How To Use Purchase Behavior Category To Target Facebook Users

    Dan Virgillito
    7 Oct 2014 | 5:23 am
    So, you’re full of advertising budget and have an exciting campaign for your target audience? Good. But here’s the kicker: your chances of reaching a consumer base that actually buys what you have to offer are slim if you don’t do this one thing. Target purchase behavior. Purchase behavior refers to the actions users take away from Facebook (things they buy away from the platform). Here are a few reasons why this form of target marketing can be a viable strategy: Consumers buy offline: ATYM Market Research revealed that 58 percent of US Facebook users did not mention a brand on…
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    speaking in clicks

  • Walking Away From Marketing Pseudoscience

    Mark Laporta
    25 Oct 2014 | 6:45 am
    By now the concept of Engagement has burrowed deep into the consciousness of nearly everyone involved with digital marketing. It has gone beyond buzz worthiness and graduated to the status of a topic most people take for granted. Of course you’ll develop an engagement strategy for your Web presence. Of course you will. Trouble is, the very ubiquity of the concept has led a large swath of the industry to see engagement as a generic, quantifiable thing that you can lock into your site—if only you follow best practices. Hence, we have Information Architects and User Experience Designers…
  • Verbophobia & the Dearth of Meaning

    Mark Laporta
    17 Oct 2014 | 5:55 am
    Taking into account the huge volume of written communication generated by marketers and spewed out at consumers every year, you might imagine the average brand assumes the average American actually knows the meaning of common, everyday words. But spend just one week in the advertising industry and you’ll discover how incorrect that assumption is. Granted, one of the greatest strengths of human language is its flexibility of interpretation. I’d venture to say that’s the secret behind the survival of literature many people still appreciate today, even though it’s…
  • Oh, Those Poppy, Snappy, Smart-mouthed, Rim-shot Headlines

    Mark Laporta
    20 Sep 2014 | 2:00 pm
    Despite the myriad changes in the advertising world—and the world in general—since the glory days of the early 60s, many creatives still cling to a heroic model of the headline. They yearn for a slam-bam, one-shot, no-nonsense, short-and-sweet, straight-and-to-the-point summation of brand value that’s also provocative, a tad naughty and—of course—cast in the form of a pun. Now, I have no arbitrary bias against traditional headlines. If a headline works, no one should care what ideo-theoretico-politico bandwagon it jumps on. But to assert that one and only one type of…
  • Market Research: Railroading Their Train of Thought

    Mark Laporta
    25 Aug 2014 | 5:48 pm
    Consider the following imaginary train of thought from an fictionalized character in an, as yet, unpublished novel about the advertising industry. The scene is a candle-lit table at a middle-brow bar in a major city: The standard line about the value of market research? It’s been repeated so many times that…what’s that saying? Oh yeah, “it attains the status of truth.” And let me tell you, that’s in spite  of the fuzzy logic and waffley “results.” You ask me, any market research finding that can be found to be true can be teased out by common…
  • Steering Away from Omnibus Web Sites

    Mark Laporta
    27 Jul 2014 | 10:59 am
    One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. In our digital/mobile era it’s only natural that these organizations would want to increase the scope and extend the reach of their efforts by creating a Web presence. Particularly in the case of organizations dedicated to health-related causes, however, the results are by-in-large dysfunctional. That’s not to say that these sites “don’t work.” You can visit any of the following… • American Diabetes…
 
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    Clearcode

  • Composer Installer plugin and usage

    Michał Gaździk
    17 Oct 2014 | 3:01 am
    In the previous article, we ended up having our application and other libraries installed in the same directory. This type of setup isn’t much use in any situation. Also, the code distribution isn’t very readable for development. Hence, we want to keep the application itself in the main directory, and the other packages in a place that’s meant for the vendor software. The specific catalogue structure actually depends on the application itself. However, in many cases it will work if we assume that your application is located in /app/docroot/ and vendors in /app/vendor. Having said that,…
  • Clearcode featured on The Agency Post

    Michael Sweeney
    9 Oct 2014 | 7:09 am
    Clearcode have recently been featured on the popular marketing and advertising portal – The Agency Post. We have been included as part of The Agency Post’s Tech Profile series – a series that highlights the products and services offered by a company that provide advertisers and marketers with more effective tools and services. The article talks about Clearcode’s early beginnings, our entry into the web analytics and RTB technology industry, the services we provide to our clients, and our plans for the future. Click here to read the full article. The post Clearcode featured on The…
  • Piwik and Piwik PRO featured in TrustRadius buyer’s guide

    Michael Sweeney
    3 Sep 2014 | 5:03 am
    As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius Digital Analytics TrustMap ™ for Enterprise. Rankings Based on User Ratings and Market Segment Adoption The guide features reviews from authenticated TrustRadius users on a number of digital analytics platforms from the biggest…
  • How to Hire the Right App Developers

    Michael Sweeney
    18 Aug 2014 | 5:49 am
    Hiring the right app developers is one of the most important decisions any startup will make. But with a large number of software development projects failing and with so many different areas of the software development process, how can startups make the right decision? Knowledge is power! Knowing why projects fail and understanding the different software development methodologies can help you feel more confident in making this important decision and ensure your project is a success from day one. The report, How to Hire the Right App Developers, provides you with the knowledge needed to make…
  • The new way to target engaged customers

    Michael Sweeney
    23 Jul 2014 | 1:30 am
    Displaying the right ads to the right customers has just got a lot easier! This ad management platform works by finding out what customers are searching for and buying, and then displays ads that match the customers’ interests. It enables advertisers to target customers who are generally interested in the advertised product or service and exposes their ads to a wider audience. The visual impressive platform allows users to track the progress and performance of their ad campaigns by viewing important and precise information. For a full rundown on our cooperation and a more detailed…
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    Voice-Over Plaza -- The Blog for the Voiceover Community

  • The other side of the booth…

    Constantino de Miguel
    24 Oct 2014 | 8:19 am
    What’s it like on the other side of the booth? As voice-over artists we are expected to perform, take direction and be a mind reader!
  • Pré-ampli, réglages et secrets pour la voix off

    Constantino de Miguel
    22 Oct 2014 | 3:43 am
    Le pré-amplificateur est essentiel pour un rendu pro dans vos enregistrements. Mais sait-on l’utiliser comme il faut? C’est une tendance qui s’amplifie chaque année. Beaucoup de comédiens voix off se mettent à leur compte en construisant leur home studio. Souvent l’opération se fait  avec seulement quelques notions sur l’univers du son, car il est rare [Read more]
  • Gary Terzza, VO coaching from the UK

    Constantino de Miguel
    16 Oct 2014 | 9:14 am
    VO coaching is what Gary Terzza offers through VOmasterclass™, a voice over training program helping beginners in the peculiar art of reading at the mic.
  • Give your social media a make-over!

    Constantino de Miguel
    14 Oct 2014 | 3:12 am
     Social media is a free marketing tool that can make the difference in your VO business, provided you update your profile regularly. With Facebook reaching 10 years of age recently it brings to mind how big a part social media is playing in all our lives. As voice over artists we are increasingly using social media [Read more]
  • Making the voice-over script your own

    Constantino de Miguel
    26 Sep 2014 | 9:08 am
    A script is just a paper with lines. The art and craft of any voice talent consist of bringing the text to life and convey the meaning and emotions contained in it in the best possible way to suite the needs of the writer and to reach a particular audience. The talent show phenomenon is one that [Read more]
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    Media Planning Playbook

  • Media Buying Basics for the Holidays

    Capitol Media Solutions
    29 Oct 2014 | 7:17 am
    Last week, we offered up some tips for planning and buying media for the upcoming year. More immediate is the need to begin planning your holiday advertising. Taking action now and following certain media buying basics can save you money and help you get the most from your ad spend. Holiday revenue can be essential, […] The post Media Buying Basics for the Holidays appeared first on Media Planning Playbook.
  • Buying Media for Next Year? Get Started Now.

    Capitol Media Solutions
    22 Oct 2014 | 5:00 am
    Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying media more sporadically instead of in advance of the new year. While the “sporadic” approach can be effective in certain circumstances, […] The post Buying Media for Next Year? Get Started Now. appeared first on Media Planning Playbook.
  • Behavioral Targeting in Media Buying

    Capitol Media Solutions
    15 Oct 2014 | 5:00 am
    Your perfect customers are out there, and modern advertising techniques, such as behavioral targeting, make it more likely than ever before that your campaign will reach them. Capitol Media Solutions has already written a post that answers the question, “What is behavioral targeting?” Just to recap… Behavioral targeting leverages a consumer’s previous activity when displaying […] The post Behavioral Targeting in Media Buying appeared first on Media Planning Playbook.
  • 6 Ways Print Media Buying Beats Digital Advertising

    Capitol Media Solutions
    8 Oct 2014 | 7:32 am
    Though magazines and newspapers are printed, it’s digital that’s getting most of the ink. News coverage of emerging online advertising platforms and changing consumer demands influence the investment that companies make in print media buying. Between 2012 and 2013 in digital, Kantar Media found that U.S. ad spend on display ads alone increased 15.7%. By […] The post 6 Ways Print Media Buying Beats Digital Advertising appeared first on Media Planning Playbook.
  • On-Demand TV Media Buying: Pros and Cons for Marketers

    Capitol Media Solutions
    1 Oct 2014 | 12:11 pm
    On-demand TV allows viewers to time-shift television programming to watch at their leisure and not necessarily according the program’s network air time. Content is typically, but not limited to, current and past television shows, movies, and the networks’ original programming. More than half of U.S. homes—about 56%—have access to video-on-demand in some capacity, and this […] The post On-Demand TV Media Buying: Pros and Cons for Marketers appeared first on Media Planning Playbook.
 
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    Peter Levitan & Co.

  • Laugh, Cry, Drink…. It’s Time For Portland’s Roseys Advertising Awards

    Peter Levitan
    28 Oct 2014 | 1:31 pm
    It’s True. Portland Advertising / Digital / Etc. Agencies That Win Roseys Awards Win More Clients. Many clients need the reinforcement of knowing that an agency has won creative awards . Hey, it is hard to tell what’s a great agency and what isn’t. Winning awards helps. So, go out and win some 2014 Roseys —– and win […] The post Laugh, Cry, Drink…. It’s Time For Portland’s Roseys Advertising Awards appeared first on Peter Levitan & Co..
  • Just Do It

    Peter Levitan
    27 Oct 2014 | 11:44 am
    Ideas are nice but ideas that see the light of day are even better. From my friends at The Cartoon Agency…     The post Just Do It appeared first on Peter Levitan & Co..
  • Buy My Book On Ad Agency New Business

    Peter Levitan
    20 Oct 2014 | 10:25 am
    From The Land Of Self Promotion: Buy My Book On The Art And Science of Ad Agency New Business And Change Your Agency’s Future. Imagine spending only $12 bucks on Amazon for the paperback and even less for the digital version to buy a book that will dramatically change how you and your ad agency team creates […] The post Buy My Book On Ad Agency New Business appeared first on Peter Levitan & Co..
  • 8 Tips For How To Sell Your Ad Agency

    Peter Levitan
    18 Oct 2014 | 1:24 pm
    About 25% of the ad agency owners I talk to are thinking about when and how to sell their advertising / design / digital agency. In the case where the agency is very strategic and deliberate in how they plan their business, this is a very good goal. See #2 below. Owners want to sell for many […] The post 8 Tips For How To Sell Your Ad Agency appeared first on Peter Levitan & Co..
  • Chemistry Wins Ad Agency Pitches

    Peter Levitan
    15 Oct 2014 | 8:53 am
    Here is an excerpt from a chapter on the importance of interpersonal chemistry in winning new business from my book on pitching, “The Levitan Pitch. Buy This Book Win More Pitches.” Interpersonal Chemistry Wins Pitches By now, you’ve seen that there are many ways that an ad agency can win or lose a pitch. However, there […] The post Chemistry Wins Ad Agency Pitches appeared first on Peter Levitan & Co..
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    Momentum Consulting

  • Setting Email Marketing Goals

    HHamblin
    16 Oct 2014 | 2:49 pm
    So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready. “Why?” Yep, you read right. Although it sounds like a fairly simple question, many of the top businesses can’t answer this question. Why did you start an email marketing campaign? Why are you sending this email? Email marketing isn’t just […]
  • Passing the Email Test

    HHamblin
    30 Sep 2014 | 8:04 am
    If you have a question about your email list, the best way to answer it is to ask your readers. You don’t have to ask them if they prefer emails at 6 a.m. or 6 p.m., just send out emails at two different times and find out what works best for you.
  • Measuring Your Advertising: The Ultimate Goal

    HHamblin
    18 Aug 2014 | 1:56 pm
    The hardest aspect of creating a marketing campaign is knowing if it’s working. After all, how do you KNOW your advertising is working?
  • Understanding Competition Through Market Research

    HHamblin
    12 Aug 2014 | 1:00 am
    Market research can be daunting term for many small business owners, but it is a crucial factor in a successful business. Market research can provide valuable insight that could reduce risks, predict industry trends, and help you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
  • Tips for the Perfect Promotional Package

    HHamblin
    8 Aug 2014 | 1:00 am
    A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad. I’m not sure that’s the kind of attention the game developer had hoped to receive. With this and a few other exceptions, publicity packages can build good will and drive attention to your brand. If you’re looking at the best way to use your products and funds to get the attention…
 
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    Filthy Rich Writer

  • Copywriting Q&A: What You Need to Know About Testing

    Nicki Krawczyk
    27 Oct 2014 | 5:00 am
    In many companies, your copy will be put to the test. But wait—don’t panic. What I mean, is that your copy will be put to the test against more of your copy. It’s a pretty common (and very important) process that you need to know about. Read on… Today’s question is from Ansel R. who asks, “My client wants to do an A/B test with subject lines. I smiled and nodded…What does that mean?” I know, you thought you left tests behind in school. And you did—these are a different kind of test. And, believe it or not, they’re great. As you and I both…
  • Copywriting Q&A: Rock Your LinkedIn Profile

    Nicki Krawczyk
    20 Oct 2014 | 5:00 am
    Sure, you know that LinkedIn is important…kind of. You put up a profile, but you haven’t touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which ones? Read on… Today’s question comes from Angie L. who asks, “Now that I’m getting serious about my copywriting, I feel like I should probably re-do my LinkedIn profile. Do you have any tips?” Oh, do I! First, let’s take a quick step back to talk about why a good LinkedIn profile is so important. After all, “everyone else…
  • Copywriting Q&A: Getting Faster Isn’t Always Getting Better

    Nicki Krawczyk
    13 Oct 2014 | 5:00 am
    When most new copywriters think about improving their skills, they think about learning to write faster. Unfortunately, this isn’t actually the key to getting better. What is? Well, read on… Today’s question is from Greta D. who asks, “How can learn to write copy faster? I want to be able to turn projects around quickly. I think that would help me at a job, but definitely with freelance clients!” I definitely understand the desire to speed up. When you’re sitting there, staring at your screen and waiting for ideas to come to you, the minutes can feel like…
  • Copywriting Q&A: 5 Reasons You’re Not Getting Called Back

    Nicki Krawczyk
    6 Oct 2014 | 5:00 am
    After you go through all of the time to find job listings, polish your resume and submit it, it can be soul-crushing not to hear back at all. What’s going on? What are you missing? And how can you fix it? Read on… Today’s questions comes from Anthony C. who asks, “I’ve sent in my resume to a couple of different places and haven’t gotten any calls back. What am I doing wrong?” Well, the bad news is that there are some pretty common things that keep people from getting calls for interviews after they apply for a job. But the good news is that it’s…
  • Copywriting Q&A: What’s a Copy Test?

    Nicki Krawczyk
    29 Sep 2014 | 5:00 am
    As if life weren’t full of tests and trials enough, you’ll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. But what does that mean? And is it a good thing or a bad thing? Well, read on! Today’s question comes from Dustin Q. who asks, “I keep seeing the term ‘copy test’ in job listings; as in ‘applicants must complete a copy test.’ What does that mean? And what’s the format?” We’re so conditioned, after our years and years of school, to think of…
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    Whitehouse Post » Blog

  • Barney & Bono

    Frank Collective
    28 Oct 2014 | 1:34 pm
    Barney Miller bands together with Bono, The Edge and Mark Seliger to bring you this intimate moving portrait of a live performance in a Monaco basement. Check out the whole article in Rolling Stone and give Barney a shout out on Twitter!
  • Kids Eat Free

    Frank Collective
    21 Oct 2014 | 5:32 pm
    Brandon Porter partners with Anonymous Content to take the kids out to one of New York’s fanciest eating establishments—Daniel’s. From eels to lemon madeleines, anyone who’s ever wondered how a second grader would respond to a seven course meal at a top of the line restaurant—prepare your curiosity palate to be satiated.
  • Give Yourself Five

    Frank Collective
    13 Oct 2014 | 9:16 am
    Whether you win cold, hard cash or $5 off your favorite brand—tic tac, Jim Hosking and Mark Burnett want you to give yourself five. The half-shaved head of ginger fro could be threat or warning—no one is entirely clear which one. Play it safe and just #GiveYourselfFive.
  • Help Heal with #ForRMHC

    Frank Collective
    10 Oct 2014 | 9:14 am
    The Ronald McDonald House for Children has been helping sick kids heal with their families by their side since 1974. DDB secured Pritzker Pavilion and partnered with PJ Fishwick at Cap Gun Collective and Dawn Guzowski at Whitehouse Post to produce this symphonious celebration spotlighting one of their children, 10 year old Chloe, as she expertly executes an emotional and advanced piece on piano, accompanied by rapper Rev. Run’s son Diggy, famous violinist Joshua Bell, Khari Parker on percussion and the Chicago Philharmonic accompanying. Five cameras documented the event, which had just…
  • Time Travel…

    Frank Collective
    9 Oct 2014 | 9:07 am
    Citizen Watches has teamed with Tristan Patterson at Smuggler, W+K Tokyo/Amsterdam and James Forbes-Robertson to time travel—or, rather, literally stay in the moment as the world whizzes by. Chasing Horizons is every bit as beautiful and ephemeral as you might imagine star chasing would be. The race against space-time successfully steals one night from the planet—capturing perpetual twilight at slices of 1/125th a second at the same latitude, hour, minute and day across Earth’s timezones to highlight the precision of the new Citizen’s F100 wristwatch to calculate and adjust to…
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    Punchbowl trends blog

  • 5 Winning Tips for a Successful Twitter Contest

    Amie Reardon
    27 Oct 2014 | 6:00 am
    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral. All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes: Follow the rules: Make sure to do your due diligence and review rules and guidelines as stated…
  • 5 Things Moms Want to Stop Hearing From Brands

    Amie Reardon
    15 Oct 2014 | 6:00 am
    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today’s society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and instead be thought of as having unique perspectives, experiences, likes and dislikes. These unique differences identify them as both a person and a mom, not just as a potential target audience.  Here are 5 things moms want to stop hearing from brands: We love pink: Moms are a lot more diverse…
  • 3 More Back to School Campaigns We Loved

    Amie Reardon
    14 Aug 2014 | 6:00 am
    This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from last year’s average per-family spend – due in part to fewer students per average household. While overall Back to School spending is expected to be slightly up this year, parents themselves expect to spend 13% less than they did a year ago. How did retailers and brands fight for their share of revenue? Display advertising, social media campaigns, mobile advertising, and television all…
  • 10 Of The Best Mom-Approved Brands On Twitter

    Amie Reardon
    31 Jul 2014 | 6:00 am
    From your favorite snack food to the local coffee shop, a brand’s Twitter feed is an important marketing tool – especially to an audience of discerning moms. Moms are always on a quest for the best way to run their household and care for their family. When a brand’s Tweets offer useful tips or information, it increases its chance of making a connection with consumers. We pulled together a list of trusted brands with great examples of how a Twitter account should be used to market to moms. Here are 10 of our favorites and what they’ve done to attract moms’…
  • The State of Content Marketing: 10 Important Stats

    Amie Reardon
    24 Jul 2014 | 6:00 am
    Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience. A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It…
 
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    Tradical 360 Blog

  • How Do I Choose the Right Keywords for My SEO?

    Daniel Ryan Adler
    23 Oct 2014 | 12:12 pm
    When we sign a new client, one of their biggest concerns is what keywords we will rank them for. Obviously they want to rank for keywords that will bring them business, so it’s important that we target the right keywords so that we can show them results in a certain amount of time. Here’s how we do it. Using Keyword Planner Google’s Keyword Planner is my default tool for choosing keywords. Unless a client is already ranking well for a term that brings them customers, I will usually choose a keyword that gets less than a thousand hits a month: five hundred is ideal.
  • Everything You Need to Know About Parallax Scrolling

    Daniel Ryan Adler
    16 Oct 2014 | 6:37 am
    What is parallax scrolling? Parallax scrolling is a great way to get visitors to your site to engage with your web design. For those of you who may not know, parallax scrolling came about as the result of the infinite scroll style web design. Having one long page is often better for SEO since it consolidates content and authority, and it’s easier on mobile because users scroll instead of click. One of the earliest parallax tricks was to enable a click on the navigation bar to jump your user to the corresponding section of the home page. Today, more advanced engagement is common. One one…
  • 5 Reasons Google Will Take Over the World (And One They Won’t)

    Daniel Ryan Adler
    9 Oct 2014 | 2:22 pm
    If you’re anything like me, you don’t like mega-corporations that control what we see and try to influence how we think. So that as Google finds itself in trouble in European courts, part of me rejoices at potential limitations on their power. But as of late I’ve begun to see that in fact, Google is well-poised to take over the world, mostly for these five reasons. 1. Google Now Although Google is not as old or as rich as Apple, their personal assistant beats Siri hands down. In the latest update to Google Now, you can be reminded of when to pay your bills (very 2015). Who…
  • 8 Signs That Your Blog Is Working

    Daniel Ryan Adler
    3 Oct 2014 | 6:54 am
    Any SEO company will tell you that in conjunction with great web design, you need a solid blogging strategy. And while the focus on generating quality content that’s shareable is great, it’s also important to think about quantifiable data that can help to tell you if you’re blogging the right way. If you’re just starting a blog, it can be hard to gain traction and show results, but there are other ways to see if your content strategy is working. Let’s start by looking at the most intuitive factors. SEO Targets Obviously, traffic is one indicator that your blog is…
  • The Future of Responsive Web Design

    Daniel Ryan Adler
    26 Sep 2014 | 6:23 am
    Another summer gone. Sorry to get all melancholy, but the passing of the latest season shows that we are ever farther in the future, which means it’s time to look ahead at web design. iOS8 came out, hasn’t torn it up the way previous OS did, and now we have to wonder what the future will hold. Problems with responsive web design Well, a recent article in FastCompany by Code+Theory founders, Dan Gardner and Mike Treff, defines the current limitations of responsive web design. They argue that the primary issue with online publishers is formatting content. The way newspapers change…
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    Duval Guillaume

  • Belgium’s oldest entrepreneur to retire at the age of 89

    Duval Guillaume
    21 Oct 2014 | 9:19 am
    She is selling her business on dewinkelwinkel.be, a new platform launched by AXA. Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers. After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small…
  • If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

    Duval Guillaume
    16 Oct 2014 | 6:42 am
    Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows. Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss. Sign up as an organ donor here: http://www.reborntobealive.be/
  • Too young to watch. Old enough to get married.

    Duval Guillaume
    15 Oct 2014 | 1:17 am
    Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters. Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem. The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to…
  • The Selfie Speeding Sign

    Duval Guillaume
    11 Sep 2014 | 5:26 am
    As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign. Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare. After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up. Campaign website…
  • A pop-up museum where you can eat the art

    Duval Guillaume
    9 Sep 2014 | 8:39 am
    In New York the ‘Eat the Art’ pop-up museum opens its doors to give Americans the opportunity to taste Castello, the best cheese from Denmark, in a very original way. Famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and… eat the copied works of art. Over the course of two days, more than 500.000 visitors enjoyed the unique exhibition, of which 40.000 people actually tasted. Castello website Related News items11 September 2014 - The Selfie Speeding Sign (1)25 June…
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    AdSpruce

  • Why Video Is Dominating Mobile

    April Jones
    16 Oct 2014 | 3:54 am
    Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction and marketing. The success of video can be seen by just taking a look at Google’s YouTube. YouTube is the biggest video sharing Web site, the second-largest search engine after Google and the third-most visited Web site in the world, with more than 100 hours of video being uploaded to the site every minute. Click HERE and head over to Mobile Marketer, the news leader in mobile marketing, to read more on how video is dominating the mobile. The post Why Video Is Dominating…
  • Why Mobile is the Best Way to Reach Millennials

    April Jones
    1 Oct 2014 | 1:18 am
    Millennials have never known a world without the internet, they grew up alongside it. Millennials have matured and advanced at the same pace as technology, becoming the most tech-savvy generation, seamlessly integrating technology into every aspect of their lives. The Connected Generation Born between the years of 1980 and 2000, millennials are the most connected humans of all time. A massive 60% of millennials are connected online even when they are away from home. They are the generation that want to interact and not just simply react – they want to share, they want to comment and…
  • Why is Facebook Launching a Mobile Ad Network?

    Tegan Pyke
    30 Sep 2014 | 4:34 am
    The advertising industry is witnessing an influx of new mobile ad networks and expansions to existing networks. The reasons for the sudden interest in mobile advertising isn’t complicated. It comes down to a captive, responsive audience and a booming market sector. Yesterday was a big day for mobile advertising. Seemingly within hours of each other, two mega-corporations let out big announcements. Facebook is launching a multi-platform mobile ad network and Google, now its competitor, is releasing a string of updates and new advertising formats to its existing mobile ad network. Though…
  • Is Colour Psychology Affecting Your Business?

    Tegan Pyke
    24 Sep 2014 | 8:22 am
    A recent study has found that the colours used in mobile apps can radically affect the way the app is used. Bright colours perform better in low GDP per capita countries, while minimal colours work best in higher GDP per capita. It’s been a long held open secret in design that colour matters, whether it’s a logo or a product flyer. By looking at colour psychology, we can figure out more about how colour affects people and how to use it in business. What would you say if I told you that serving your meals on plates that contrast your food colour makes you eat less? How about the…
  • The Ultimate Guide to Mobile Website Monetisation

    Tegan Pyke
    16 Sep 2014 | 12:31 am
    With mobile web traffic on the rise and mobile revenue surpassing traditional advertising channels, everyone is talking about mobile monetisation. So, what do you do if you are a website owner and you want to make money from your mobile traffic? What is mobile monetisation and how do you do it? When it comes to the internet, the definition is simple: monetisation is the act of making money from your digital presence. From premium memberships and subscription based services to digital content and e-commerce, there are many ways for entrepreneurs and website owners to earn revenue from their…
 
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    Brogan & Partners Convergence Marketing

  • Brogan honored as Hero of Breast Cancer.

    Ellyn
    28 Oct 2014 | 5:37 am
    Brogan & Partners was honored last night at the 20th Annual Heroes of Breast Cancer Award ceremony with a philanthropy award for dedicating resources and talent to benefit the breast cancer cause. It was a beautiful and inspiring event presented by the Barbara Ann Karmanos Cancer Institute. I had the honor of accepting the award on behalf of the agency. My acceptance speech sums up my thoughts and feelings. Seven years ago, Brogan & Partners created a television spot for one of our healthcare clients. The spot told the story of a young woman who found a lump and was diagnosed with…
  • The weekly recap - October 20, 2014.

    Ellyn
    24 Oct 2014 | 8:03 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. 9 Brands Absolutely Crushing it on Instagram Wondering if Instagram is a place your company should have a presence? 4 Cool Mobile Ecommerce Ideas You Should Steal Mobile commerce is growing at an unprecedented rate, but there are still plenty of people who…
  • The weekly recap - October 13, 2014.

    Ellyn
    17 Oct 2014 | 9:51 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. How to Achieve Content Marketing Success: New Research Are you trying to improve your content marketing? How Small Business Can Leverage Selfies for Social Media Marketing It’s nearly impossible to log in to a social media network and get through a single…
  • Celebrating 30 years of creative advertising: #22 Detroit Convention Bureau.

    kaitlynn
    16 Oct 2014 | 2:05 pm
    There’s more to Detroit than the Motor City and Motown. It’s a city filled with history and hope, full of promise, potential and great stuff to do. At the turn of the millennium, the Detroit Convention Bureau wanted everyone to know what we knew. They wanted to remind people that Detroit was still a great place to live, be and visit. So, that’s exactly what we did. Our copywriters went to work—compiling lists of reasons why people should visit Detroit. We brainstormed with our media and creative teams, attempting to find the best way to get the message across. We executed a few ideas…
  • The weekly recap - October 6, 2014.

    Ellyn
    10 Oct 2014 | 6:32 am
    Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes. Celebrating 30 years of creative advertising: #21 Michigan Economic Development Corporation. In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. 5 Best Practices…
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    Consumer Engagement Now

  • The Benefits Of Interactive Marketing For Your Brand

    e-Miles Digital Media
    20 Oct 2014 | 6:15 am
    In the past, marketing was very much a one-way communication. Companies and businesses would come up with clever ways to communicate their products to the clients, and potential customers would scour these ads and brochures. Eventually, some of them would come into the shop, restaurant or other corporate establishment for shopping, dining or browsing. However, in the 21st century, interactive marketing has a tremendous presence in the world and can have seriously positive benefits for your business. What Is Interactive Marketing And How Does It Benefit Your Brand? Knowing what interacting…
  • 4 Marketing Lessons Learned From How to Lose a Guy in 10 Days

    e-Miles Digital Media
    14 Oct 2014 | 7:57 am
    How To Lose a Guy in 10 Days is a rom-com that has a surprising amount of business marketing lessons that even though most die-hard chick flick hater can recognize. The film tells the story of Andie Anderson (Kate Hudson), a writer for a Cosmopolitan-type ladies’ magazine, who takes on the challenge of intentionally making a guy leave her through annoying behavior for an article. Andie picks Ben Barry (Matthew McConaughey), a charismatic advertising executive, as her target. Little does Andie know that Ben is simultaneously trying to win a bet where he makes a woman fall in love with…
  • 15 Questions To Ask For Identifying Your Marketing Audience

    e-Miles Digital Media
    8 Oct 2014 | 5:33 am
    There is nothing more important in the marketing process than properly identifying your target market. Here are 15 questions that you can ask in order to understand your marketing audience before spending money. 1. Who would purchase from me? The most important question should be the first question: finding the people that will actually make a purchase from you. After all, there is no reason to market to people who will not buy from you to begin with. 2. Who has already purchased from me? If you have already been in business, then you should have records of people who have already made…
  • What Is Proximity Marketing And Why Is It Useful?

    e-Miles Digital Media
    30 Sep 2014 | 4:11 am
    Proximity marketing is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. Proximity marketing uses Bluetooth or Wi-Fi technology to send messages electronically to nearby consumers. The benefits of this type of marketing involve more than just increases in sales. Although the revenue generated by proximity marketing is considerable. This form of marketing offers an innovative method of delivering messages and content that regular…
  • Creative Online Marketing Campaigns: 5 Successful Case Studies

    e-Miles Digital Media
    22 Sep 2014 | 12:33 pm
    If you’ve been considering integrating online marketing strategies into your brand’s marketing campaign, you’re headed in the right direction! Here are 5 true case studies we’ve compiled that highlight the benefits of thinking creatively when it comes to your brand’s online marketing campaign. 5 Successful Online Marketing Campaign Case Studies 1. Hampton Inn & Suites The digital marketing team of the Hampton Inn & Suites designed a multi-faceted campaign that combined public relations, advertising, and social media. Its focus was real stories told by real people. To set…
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    Aerial Advertising Blog

  • The Ultimate Guide To Unique, Cost-Effective Advertising In 2015

    28 Oct 2014 | 8:30 am
      As the end of the year approaches, marketing/advertising professionals begin researching and planning their 2015 budgets. Part of this process includes examining what advertising media didn’t deliver ROI the year before, and researching where your target demographic is going to be in 2015. In order to properly examine trends, you really need to understand who your buyer persona is and how to reach them.
  • DIRECTV Blimp Goes Pink For National Breast Cancer Awareness Month

    21 Oct 2014 | 8:30 am
    The DIRECTV blimp’s LED screen sported a new look over California and the MLB playoffs this week. A massive pink ribbon with the messaging, "Helping Women Now® Nbcf.org", graced the 30 foot by 70 foot screen in support of Breast Cancer Awareness Month. The National Breast Cancer Foundation and the DIRECTV blimp have come together to reach the thousands of stadium attendees and the hundreds of thousands of viewers tuning in from the comfort of their homes.
  • The Biggest Events For Aerial Advertising This Fall

    14 Oct 2014 | 8:30 am
    Fall has arrived, which means the sun-soaked beach days of summer have officially come to an end. And in the professional world, advertisers are looking for creative methods to hit their fourth quarter numbers. We can say with certainty, that aerial advertising is a perfect medium to give your marketing campaign the boost you’re looking for in Q4. But, there’s often a misconception that aerial advertising is a seasonal marketing platform. We’re here to tell you it’s not!
  • DIRECTV Blimp Partners With West Coast Schools For #FridayNightFlights

    9 Oct 2014 | 8:30 am
    California high schools are in for a larger-than-life surprise over the next few months. For the first time ever, the DIRECTV blimp and its gigantic LED screen can be seen flying all over the West coast! The “DTV blimp” as its friends call it, will be participating with elementary, middle, and high school students all over California and Arizona. How can your school get involved with the DIRECTV Blimp? If you’re a school administrator you can request the following: - Make a request for the blimp to fly over your school- Take the kids on a field trip to see the blimp at its…
  • How To Rev Up Advertising ROI At NASCAR Races

    7 Oct 2014 | 8:00 am
    Aerial advertising is a cost-effective way to advertise at the biggest racing events of the year. Don’t waste your entire marketing budget on an expensive sponsorship when you can get your brand’s messaging noticed with a banner plane, blimp, or sky written message. NASCAR events are perfect platforms for aerial advertising. In this article, we will address the benefits of choosing aerial advertising at NASCAR races, and show you some examples of effective aerial campaigns at these types of events.
 
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    Sunrise Advertising

  • Reframing the Story

    Sunrise
    24 Oct 2014 | 11:14 am
    The last few years have seen a groundswell of video content production that foreshadows a seismic shift from traditional broadcast advertising to digital content generation. Clearly, the value of digital video content is growing. According to Nielsen, 64% of marketers expect video to dominate their strategies in the near future. But content is still content, whether you’re creating a :30 commercial for television or a 2 minute video for the web. Both are designed to engage an audience and elicit a response. It may be to inform, to persuade, to sell or to entertain. But to be effective,…
  • Catering Your Social Message

    Sunrise
    17 Oct 2014 | 11:37 am
    As social media has become mainstream, users have demanded more. They expect your brand message to remain consistent throughout, as it should, but depending on which platform they’re on, they want different things. Talk about needy. But what is it that fans want depending on the platform? I’ll start with the most popular platforms and work my way through. And, if you’re worried you’re not on all the below mentioned social media sites, check out my blog on why you don’t have to be everywhere (but maybe you should). Facebook Topping the charts is obviously Facebook. Facebook skews…
  • It’s a Rip-off

    Sunrise
    19 Sep 2014 | 1:29 pm
    This week’s BusinessWeek article describes Apple’s apparent rip-off of a band called OK Go. OK Go’s music video, which won this year’s VMA award for best visual effects, utilizes a similar visual concept. The band had met with Apple to discuss collaboration, Apple declined and then made their iPhone launch event video with the same production company behind OK Go’s video. It also used the same director. But, Apple didn’t immediately respond to requests for comment. “The videos speak for themselves, and you can draw your own conclusions,” says Andy Gershon, Manager of the band…
  • Fall Premieres so Good, You Should Make Your Watch List Now

    Sunrise
    5 Sep 2014 | 12:19 pm
    It’s hard to believe that the summer is coming to a close. Kids are back in school and fall is just around the corner, which also means Fall Prime Time premieres are just a couple weeks away! Do you know what shows you’re going to watch? If you haven’t decided which shows to catch this fall, you still have time to create your watch list. There are a lot of returning programs this fall but there are also quite a few new shows that might make it hard to catch them all! ABC spices up their line up with shows like How to Get Away with Murder, Forever, Black-ish, and Selfie. ABC also has…
  • Facebook Ads vs. Boosting

    Sunrise
    22 Aug 2014 | 1:14 pm
    Facebook has introduced Facebook Ads (quietly) but, they still offer Boosted Posts. So what’s the difference? Which should you use and when? There are many questions surrounding these ads, and it can get confusing. Because, like most changes Facebook makes, they couldn’t make it easy. To even find where to create these ads is difficult. Surprise, it’s not located on your brand-specific page. In fact, you can get there from any of your brand pages or your personal profile. No matter where you are, go to “home.” Then, on the left-hand column, click “Ads Manager.” Then, depending…
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    SenaTechno

  • How to Blog from Your Website

    Nurdin Budi M.
    17 Oct 2014 | 10:17 am
    You will have many options open to you in the design and functionality of your blog that are not available on the blog hosted.You can use Blogger or WordPress from wordpress.com or blogger.com. Each has its own characteristics, advantages and disadvantages, such as lack of reference groups on Blogger, and raw HTML editing facility relatively poor on WordPress. However, each has its fans and followers, and those changed. Some general fatigue, however, does not provide a wide range of opportunities for those who chose to Word and other programs Blogging own term PSPs own.Those who use hosted…
  • Display Most Commented Posts on Blogger with Yahoo Pipe

    Nurdin Budi M.
    15 Oct 2014 | 10:45 am
    In a blog we need to accentuate the very articles that we rely on to improve the reader's desire to explore our blog further. There are many ways that can be used in doing so, one of which is by way of display the most commented posts.There is a very easy way of doing the things above, especially if our blog using blogger.com; using yahoo pipes, you don't have to think hard, but simply used in a simple manner that is like the following guidelines:#1. From your blogger dashboard, select "Layout" menu, then specify the position of the most commented posts widget is placed.#2. Press Add a Gadget…
  • Tips Internet Marketing Monetizing Your Hobby

    Nurdin Budi M.
    14 Oct 2014 | 3:49 am
    Do you have a hobby? Is there something that you enjoy doing, and that you did not think to use to earn some extra money. Well, if there is, this article will give you some ideas for your hobbies and monetize it. I'm going to give you some examples of how easy it is to do, especially some of the sites that are available to us today. After reading this article, and I doubt that you'll be raking in the cash for something you enjoy doing. That will not be a blow.The other day, I was in more than one site YouTube. I do not know what is YouTube. Well, it's a Web site that displays the member…
  • Learn How To Make Your Own Blog Specialized Prevail

    Nurdin Budi M.
    8 Oct 2014 | 10:16 pm
    Let's look at the four corners, which you need to focus on the blog, and increase traffic to your place and talk.1)Give your identity blogEvery successful blog requires identity to stand out from the crowd than the other. And identity is you! Allowed to leak your personal tone of your blog, or do you have another method. Let factored planning is possible and practicable. Nature of your blog to make it easier for you and your readers to bond.2)Set Cell Blog This is why you are blogging. It's a specialized subject, or goals that you selected blog. Another argument is that you have to…
  • Add Alexa Rank Checker on Blogger

    Nurdin Budi M.
    7 Oct 2014 | 3:07 am
    Recognition of the credibility of a web traffic is urgently needed on the internet; It is very necessary to know how good the web rank. There are several providers that accommodate web traffic rank system, and one of the most known is Alexa.com.In addition to web traffic ranking data, Alexa.com also provides information some other much-needed data to analyse the advantages of a web. Therefore, as bloggers we want to provide facilities to the reader the article we can check the alexa rankings of a web.It is very easy to add Alexa Rank Checker Widgets into your blog, especially for those who…
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    Palchoice

  • 11 ways to become smarter not genius

    admin
    29 Oct 2014 | 2:29 pm
    The post 11 ways to become smarter not genius appeared first on Palchoice. I am not going to make any tall claims. By reading this article you are not going to become an instant genius. I am not going to use killer headline to promote this article either. The article is about the 11 ways to become smarter not genius. To succeed in life who says you need [...] The post 11 ways to become smarter not genius appeared first on Palchoice.
  • How to use post-it notes for creative idea generation

    admin
    29 Oct 2014 | 12:14 am
    The post How to use post-it notes for creative idea generation appeared first on Palchoice. Can we use post-it notes for creative idea generation? Most of us use post-it notes to remember things in our daily life. You can find these small square shaped notes on people’s refrigerator, mirrors, doors or walls etc. they are very effective tool to remind you of friends birthdays, your marriage anniversary, important appointments etc. But do you [...] The post How to use post-it notes for creative idea generation appeared first on Palchoice.
  • The geeks 7 Secrets to learn anything

    admin
    27 Oct 2014 | 7:33 am
    The post The geeks 7 Secrets to learn anything appeared first on Palchoice. You have to learn new things daily no matter whether you are a student or a professional. Learning new things will always increases your chance to succeed in life. Simple isn’t it? Everybody knows this… Yes but if you are a student new topic in school or college will make you run for cover. And [...] The post The geeks 7 Secrets to learn anything appeared first on Palchoice.
  • How to overcome terrific dip in motivation

    admin
    24 Oct 2014 | 3:14 pm
    The post How to overcome terrific dip in motivation appeared first on Palchoice. We sometimes get stuck half way in the project. Everything seems to go downhill. It seems like we can’t stand or survive anymore. We want to give up our work or project when it became harder to go on. Giving up the work seems the easiest way out. Is not it? I know many of [...] The post How to overcome terrific dip in motivation appeared first on Palchoice.
  • Sentences that successful people never use

    admin
    22 Oct 2014 | 1:25 pm
    The post Sentences that successful people never use appeared first on Palchoice.   Thoughts play a very important role in our life. We are at a place today where our thoughts have taken us. They shape our destination as they are the reasons we do something in life. That’s why words we choose play such an significant role in our life. We all keep on communicating with [...] The post Sentences that successful people never use appeared first on Palchoice.
 
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    List of Online Advertising Networks for Publishers,Reviews, Payment Proofs

  • Bidvertiser

    AllAdsNetwork
    25 Oct 2014 | 1:03 am
    Bidvertiser is well known advertising network which was started in 2003. Bidvertiser displays Text based advertisements which are targeted and delivers high CPC rates. The ad technology is amazing and the bidding system makes the advertiser to bid on ad spot on your website such that you can generate maximum revenue.  Apart from this, Bidvertiser ... The post Bidvertiser appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Infolinks

    AllAdsNetwork
    24 Oct 2014 | 10:03 pm
    Infolinks is very first choice of bloggers and often treated as Google Adsense Alternative. With very fast site approval process, Infolinks serves high CPM rates. Infolinks is known for years and they are very popular for their in text advertising. We have seen many in text advertising networks which come and go by, but Infolinks ... The post Infolinks appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • BizCrank

    AllAdsNetwork
    24 Oct 2014 | 5:28 am
    BizCrank is CPM/CPC and CPV advertising network that delivers relevant ads through their ad serving technology. The ads that are served are targeted. You can make good income from your web or mobile traffic with better rates. With various ad formats, ad types and ad platforms, BizCrank is a good advertising network. Publishers get paid ... The post BizCrank appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • Propeller Ads

    AllAdsNetwork
    21 Oct 2014 | 11:53 pm
    Propeller Ads Media is one of the fastest growing CPM advertising network giving publishers the full access to monetize their ad inventory with highest CPM ads. As a publishers you would be delighted to work with them as their rates are very high in Popunder and pop up ads. Their publisher dashboard is very clean ... The post Propeller Ads appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
  • AdsCpm

    AllAdsNetwork
    19 Oct 2014 | 8:27 am
    AdsCpm.net is a new pop under advertising network which works well on Top tier countries. AdsCpm is based in United Arab Emirates but serves publishers worldwide. There is not much detailing about statistics in their publisher dashboard but its simple and easy to navigate. People from US and UK claims that AdsCpm provides good support ... The post AdsCpm appeared first on List of Online Advertising Networks for Publishers,Reviews, Payment Proofs.
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    Etenwa Manuel Cruz

  • THE MAN

    etenwa
    28 Oct 2014 | 12:26 pm
    I stood gazing and examining the intricate physique of this gruesome figure in the dark. With bloodstained hands, hard impressed tattoos and a shiny dagger to suppress his acuteness, I knew he was the real deal; someone that could bring down Mt Everest if he dared to, literally. I stood in awe, wondering how someone could appear so beastly yet human, so virtually designed yet so real. And as though the world paused, and the oceans ceased to flow, this strange man beckoned to me. I could feel the superlative of fear engulf me and my existence. And just to emphasize his memorandum, he beckoned…
  • Happiness is in our Tears

    etenwa
    23 Oct 2014 | 12:28 pm
    You wake up on a Monday morning feeling like cat piss, it hurts because you know that even cat piss is way better than how you feel. You spend a substantial amount of time trying to imagine if you ever experienced any good thing or if you were born to be a tragedy and how you don’t see anything stopping you from dying as one. You look out through your rusty window, you discover the sun is bright, the hot sun burns and even leaves a mark on your face, and you wish you could experience just an eon of that brightness in your life. As you continue in your unusual almost perfect trance, you…
  • World War III: The Ebola virus: Why it is a Global problem.

    etenwa
    23 Oct 2014 | 6:09 am
    Take Our PollWhen the Ebola virus broke out in Africa in March 2014, it was viewed as an ‘African thing’ and something that wasn’t going to be a threat to humans worldwide. A mentality that would later turn out to be a facade and ultimate fool’s paradise. Today, over 9000 people have been infected with the Ebola virus and with a staggering estimated 4000 of these people dead, it is obvious that the Ebola virus must be taken with all seriousness.  As apparent as it is, although we’d like not to admit that, that the Ebola virus is winning this long…
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